MEDIA INFORMATION

Reeperbahn Hamburgers bring Germany’s best spot for a night out to SXSW 2018

AUSTIN, Texas – Mar. 7, 2018.

Attention on Hamburg has been growing rapidly since the opening of the Elbphilharmonie in 2016 – one of the finest concert halls in the world. Lonely Planet just announced Hamburg as one of the “Top 10 cities” to visit in 2018. The New York Times ranked Hamburg within the top ten among its “52 Places to Go“. It’s a waterfront metropolis with much to offer.

Three “Reeperbahn Hamburger” receptions and several official showcase events at this year’s SXSW – in Austin, Texas from Friday March 9 to Saturday March 17 – will all be great times to find out why the city is Europe’s best place for a night out and one of the most inspiring places to do business in the world.

The three receptions will be exclusively available to SXSW badge holders who are interested in meeting with representatives from Hamburg’s digital and creative industries at Downtown Burgers (503 E Cesar Chavez St) close by the SXSW Convention Center:

 Reeperbahn Hamburgers - Interactive Edition on Saturday, March 10 from 4 - 7 pm

 Reeperbahn Hamburgers – Digital Media Women on Sunday, March 11 from 4 - 7 pm

 Reeperbahn Hamburgers - Music Edition on March 15 from 4 - 7 pm

Exclusive Matchmaking with TexConnect TexConnect at Reeperbahn Hamburgers will bring together top professionals in the entrepreneur and tech space with key investors and media on March 11 as an exclusive invitation only event.

Official Showcase Events Two showcase events offer SXSW badge holders to celebrate at with representatives from Hamburg and its partners and to experience music from Hamburg and the atmosphere of Reeperbahn Festival:

 Hamburg x Berlin Music & Interactive Night on Monday, March 12 from 7:30 pm at German Haus c/o Barracuda (611 E 7th St)

 Official SXSW / Reeperbahn Festival Showcase on Thursday, March 15 from 8 pm at Friends Bar (208 E 6th St)

More information and RSVP on Hamburg at SXSW: www.hamburg-business.com/.

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Reeperbahn Hamburgers will offer a platform in the spirit of the legendary Reeperbahn Festival to music industry professionals and digital entrepreneurs. The city of Hamburg and the initiative Hamburg Startups will also be supporting promising startups from Europe.

London-based startup Sceenic, whose path to success was helped by a combination of Hamburg’s startup programmes and events, will be attending the official SXSW Startup Village, one of the world’s most recognized pitch events. After participating in the Next Media Accelerator (NMA) in Hamburg the Sceenic team won their ticket to SXSW as a finalist of the Startups@Reeperbahn pitch by the Hamburg Startups.

Founders of the Hamburg-based companies Nordantech and Qualitize will also be present in Austin, while Hamburg will host several networking events during SXSW, where entrepreneurs, investors and media can connect.

About Reeperbahn, St. Pauli and Hamburg: Hamburg – a hub for creative industries and a city on the waterfront – is the most dynamic economic region in northern Europe. Hamburg is the advertising and media capital of Germany and the favorite working place for creative minds, artists, musicians, game designers and major industry leaders such as Facebook and Google. The Hanseatic city is one of the top locations in Europe for start-ups. As the center of the country's music industry, it attracts both artists and music business professionals and hosts one of the three biggest and most important music business events in Europe, with around 35,000 visitors: the Reeperbahn Festival from September 19–22, 2018.

The city’s wide variety of high culture provides a stimulating environment and excellent opportunities for creative spirits and start-ups. The legendary clubs on the infamous Reeperbahn have been seen as springboards to fame: the Beatles were not the only ones to have their breakthrough here. Most of the young music scene is based in the districts of Altona and St. Pauli – home to the Reeperbahn. Hamburg’s position as one of the most dynamic economic regions in Europe is rooted in a mix of economic potential and a high standard of living. Many start-ups from Hamburg successfully developed into international companies, including InnoGames, Bigpoint, Facelift, Goodgame Studios, Jimdo, mytaxi, and XING. Start-ups such as Dreamlines, Kreditech, Stuffle and Sonormed continue to write this success story.

Further information on partners, activities and events at SXSW, visit: www.hamburg-business.com/

Hamburg Media Service Prior and during SXSW 2018, the following website will provide media with information, text material and photos aimed at supporting editorial work: www.marketing.hamburg.de/sxsw.html

Media Contact Hamburg Marketing Matthias Beer, Project Manager Media Relations T: +49 40 300 51 582 M: +49 152 54 86 45 36 E: [email protected] www.mediarelations.hamburg.de

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