Hamburg News

4/2013

Arabia invests International networking Innovative fork lifts Sustainable visions The newly founded legal alliance ‘s media and music Automated pallet movers and IBA and igs jointly showcase GerMela is pathing the way for industry successfully promoted GPS to speed up logistics: global numerous solutions for a positive sheiks to invests in Hamburg. itself internationally at CeBIT and player Jungheinrich launches a urban renewal on Hamburg‘s Four projects are envisaged. (p. 2) SXWX in Austin. (p. 3) firework of innovation. (p. 3) island Wilhelmsburg. (p. 4) Newsflash Full service in the : loading, unloading, and logistics Success at ITB: The 600 More and more logistics companies set up their business in the sqm stand set up by Ham- burg Tourism (HHT) at the The Port of Hamburg is far International Tourism Ex- more than a vital European change (ITB) in Berlin clear- hub of shipping and seatrade. ly impressed trade visitors, Increasingly, companies from politicians, press people, other industries also appre- and potential travellers. ciate the area as an attractive HHT and its 80 partners location. Logistics companies at the stand thus expect are particularly drawn to the another peak year for the waterfront. More and more tourism industry of the companies offering services in city. At the fair, their “Ham- burg-Empfang“, Hamburg the handling chain of goods, Airport‘s “Klönschnack“ ranging from storage to com- and the “Hamburg Cruise missioning and distribution Day 2013“ attracted 750 complement the traditional guests. In addition, 5,000 port services of loading and trade visitors discussed unloading. recent developments and Thus, the Australian commer- co-operations at the stand. cial real estate specialist Good- Since the beginning of 2013, On Kattwyk peninsula, Focal themes among the man has announced to erect a the Augsburg-based freight ‘s BLG Logistics exten- experts from all over the logistics centre at Genter Ufer forwarding company BTG has ded its car terminal lease until world were the joint pre- on Dradenau island. The lea- been erecting a 4,000 sqm lo- 2042 to convert its technical sentation of the Hamburg se contract with the Hamburg gistics hall at Peutestraße. On service centre into a centre Cruise Days and Seatrade Europe starting in 2015. Port Authority signed, cons- , the IGS logistics of competence for e-mobili- In the focus were also truction on the 6.4 hectares group is expanding its grounds ty. Able to stock 12,000 cars, Hamburg‘s highlights 2013: site is to start in summer, with by adding 48,000 sqm. BLG annually handles some the International Building handover to the first customer High in demand for logistics 240,000 cars at its Hamburg Exhibition IBA Hamburg expected by late 2013. Consis- is also Hamburg-, terminal, with figures rising. and the international gar- ting of four halls of 10,000 sqm where Achim Becker is current- 370,000 vehicles are being ser- den show hamburg (igs). each, 180-200 jobs will be crea- ly developing two halls with a viced by BLG‘s on-site techni- www.hamburg-tourism.de ted by the new logistics site gross floor space of 7,000 and cal workshop. Goodman Interlink Hamburg. 10,000 sqm each. www.hamburg-port-authority.de

CCH Congress Center Hamburg celebrates its 40-year anniversary Big events at the jubilee: 34th German Protestant Church Congress and 96th Lions Clubs International Convention Even after 40 years, CCH- Lions Clubs International Con- date back to the 1960s, with 1990, the world congress on Congress Center Hamburg vention Hamburg 2013 alone ‘s first congress cen- space research COSPAR 1994, is one of the key players of will bring some 125,000 vi- tre being inaugurated in 1973. the world computer congress Germany‘s MICE industry. In sitors to the city. Also on the Since than, several thousand 1994, the UNESCO World Con- the jubilee year, two big sca- agenda 2013 is the 8th World events have been taking place ference on adult education le events reflect its vital role. Congress of Melanoma. at CCH, including more than 1997, and the 40-day long UPU The 34th German Protestant Plans to construct a congress 130 world congresses: the Congress in 1984. Church Congress and the 96th centre in the Elbe metropolis World Cancer Congress in www.cch.de Hamburg News 4/2013 Page 2

Arab sheiks to invest in the Hamburg Metropolitan Region Shortcuts Hamburg lawyers examine four projects Increased traffic The Hamburg based law firm Zeuner Rechel oversees four presentative Office Dubai. Since joining the WTO, trade Wülfing Zeuner Rechel has set cases on behalf of GerMela, Launched in 2006, it is jointly volumes with Russia have up a new network to facilitate verifying investments in the operated by Hamburg‘s Se- significantly increased in the Arab investments in Germa- Hamburg metropolitan region. nate Chancellery, the Ham- Port of Hamburg. Container ny, and particularly in Ham- In the second half of the year, burg Chamber of Commerce, handling went up by 13.3 per cent, totalling 675,000 TEU burg. GerMela, as the German GerMela plans to organise a the Ministry of the Economy, last year. In St. Petersburg, Middle East Lawyers Asso- German-Arab congress with Transport, and Innovation, the Hamburg was able to increase ciation is called in short, was representatives from politics Ministry of Health and Consu- its share in container handling founded by eleven law firms and the economy. mer Protection, HWF Hamburg by 25.6 per cent. Nearly 95 per from nine countries active in Hamburg offers great potential Business Corporation and cent of all seabound Russian Germany, at the Persian Gulf to Arab investors. Following an Hamburg Tourism. trade is handled by St. Peters- as well as in Jordan and Leba- initiative by the Hamburg in- Business prospects and oppor- burg. To further expand trade non. vestment bankers MPC, Com- tunities are focal themes of the with Russia, Hafen Hamburg GerMela not only strives to modore Contracting from Abu Hamburg Dubai Business Fo- Marketing, HWF, HHLA and pave the way for investors and Dhabi became a shareholder rum, focusing on promising in- players from Hamburg‘s ma- companies from these regions of Ferrosteel. Emirates is a ma- dustries such as life sciences, ritime industry will promote to make investments in Germa- jor client of Airbus in Hamburg renewable industries, port lo- the city‘s assets 23-26 April 2013 at the TransRussia trade ny, but also supports German and has been operating direct gistics and foreign trade every fair in Moscow. The joint Ham- companies when investing flights to Dubai for years. two years since 2007. burg stand is located in hall A, in the Middle East. Currently, Bridgehead of bilateral re- www.hwf-hamburg.de booth A313. the Hamburg law firm Wülfing lations is the Hamburg Re- http://vae.ahk.de www.hafen-hamburg.de

Growing with wind energy 25th anniversary of German Climate Computing Centre DRKZ Europe‘s wind energy capital Climate researcher will be given the world most advanced computer, HLRE-3 Hamburg could become a glo- bal leader, the Hamburg Indus- In 2014, Hamburg will be fund the new computer with 41 rology and Hamburg Universi- try Association is convinced. equipped with the world‘s million euro. ty. Hamburg‘s CliSAP cluster Since 2008, the renewable most powerful super compu- The German Climate Compu- is supported within the fra- energies have created employ- ters to date, HLRE 3. IBM‘s ting Centre is one of the world mework of the excellence ini- ment for 15,000 people in the latest high performance com- leaders in climate research. In tiative of the Federal Govern- city, and even 25,000 new jobs puter will allow the German 1996, its scientists have pro- ment. With DKRZ as a globally in the Hamburg Metropolitan Region. 170 enterprises of the Climate Computing Centre ven for the first time that the unique computing centre in cli- booming industry have joined (DKRZ) to generate even more currently observed climate mate research, and excellent forces with universities, re- precise forecast on how the change is, inter alia, caused by research facilities co-operating search facilities and services global climate will develop in humans. in a network, Hamburg is an providers to create Hamburg‘s future. On occasion of DKRZ‘s Next to the DKRZ, partners of international hub of climate re- renewable energies cluster. 25-year jubilee, the Federal the KlimaCampus Hamburg search. The new HLRE-3 backs www.bdi-hamburg.de Ministry of Education and Re- include other research facili- up this position and offers new www.erneuerbare-energien- search and the Helmholtz As- ties of high renown such as the horizons to research. hamburg.de sociation announced to jointly Max-Planck-Institute of Meteo- www.dkrz.de Aurubis creates jobs Europe‘s largest copper smel- Hamburg Metropolitan Region ter invested 100 million euro into its Hamburg site and hired A hidden champion: Abraham, the king of ham from Seevetal 66 new staff. In May, its new fa- cility to extract gold and silver Raw ham is his passion, and fumes, the ham is transferred cent. Since 2009, Abraham has as by-products when recycling raw ham made him a hidden to climate chambers to get the been part of the Swiss mar- copper is scheduled to start champion: Abraham. At home desired structure and strength. ket leader Bell Group. Out of operations. in Seevetal in the south of the Exempt from bones, cut and last year‘s two million euro in www.aurubis.de Hamburg Metropolitan Regi- vacuum-packed, 25,000 pi- sales, 400 euro were generated on, he is the master of 16 smo- eces of ham per week are in Germany. Climate-friendly parcels ke chambers where the ham delivered to restaurateurs, 1,300 employees are working The Hamburg mail order giant of 12,500 pigs per week is ma- retail and wholesalers in 20 for Abraham‘s ham emporium, OTTO group shrunk its parcels tured to perfection. Before han- European countries and the which comprises five other in 2012 to reduce the environ- ging in the birch wood fumes, United States. One-fourth of plants in Germany, Belgium mental impact of its transport all ham is salted and seasoned. the 26,000 tonnes of ham pro- and to produce its re- activities. With volumes down- Juniper, coriander and pep- duced each year are being ex- gional ham specialities. See- sized by 500 lorry loads, car- per can be well detected in ported, with international de- vetal has been the home of bon dioxide emissions were lowered by 170 tonnes. The the seasonings, but the other mand on the rise. the “Katenschinken“sind 1981. group wants to reduce its CO2 ingredients that will flavour Peak season at production is Last year, Abraham also mo- emissions by 50 per cent by the meat for nine weeks are a now, i. e. from March to June. ved corporate headquarters to 2021. company secret. After weeks During the asparagus season, its Seevetal site. www.ottogroup.com of losing fat and water in the sales shoot up by 40 to 50 per www.abraham.de Hamburg News 4/2013 Page 3

Shortcuts SXWX & CeBIT: Hamburg‘s international showcases

Emergency homes The Hamburg music and me- Art Let‘s Dance“ and “Pool“. Business School of Service Ma- Igloo cabins made of biode- dia industry showcased its Festival promoted nagement, Kühne & Nagel, LU- gradable plastics are to re- strengths with 40 companies itself with dedicated events, in- NAR, TLA Tele Learn Akademie place conventional textile and 100 delegates at the Sou- cluding industry meetings with und Zeb/rolfes.schierenbeck.as- tents as emergency homes. th by Southwest (SXSW) Con- representatives from Brazil, sociates brought to Hanover‘s This is the goal of the initiative vention in Austin/Texas. SXSW Oceania and North America. world computing fair CeBIT. Morethanshelters. Production is the most important mar- Hambuerg‘s presentation was Highly wanted is new staff for of its 24 sqm prototype recent- ketplace for interactive/digital organised by the initiative Ham- web and mobile development, ly presented is to start by the end of the year. The advantage technologies, music and film burg music industry (IHM) with software management, process of the igloos: They are fast and in the US. Since 2009, Ham- support of Hamburg Marketing control and consulting. Also easy to build and can be com- burg has been presenting itself GmbH (HMG). part of the CeBIT team was the bined in a modular system. with joint events. This year‘s 100 new jobs were the offer winner of the Webfuture Award The United Nations High Com- launch event was the get-toge- Hamburg@work at its partners 2013, Protonet. For the first missioner for refugees expects ther “Reeperbahn Burgers“ in Evodion Information Techno- time, HMG joined the Hamburg some three billion people to the German House with gigs logies, Goodgame Studios, presentation at CeBIT. live in unhealthy or unsafe of the Hamburg bands “Fuck InnoGames, ISS International www.hamburg-media.net dwellings by 2050. http://morethanshelters.org An institution for old-school marine and tropical clothing Hub for bananas In 2011, Dole transferred Eu- Since 1879, Ernst Brendler has been contracted by shipping companies and the Navy ropean headquarters from Former German chancellor fourth generation, the German steps away from city hall, the Paris to Hamburg. Now, the Helmut Schmidt bought his Navy still is the shop‘s major shop with its unique merchan- world‘s largest fruit merchant announced to expand activi- legendary Prince Henry cap client. Ranked Lieutenant and dise also attracts actors such ties in the Elbe metropolis and in the iconic local shop. The higher, all staff will be outfit- as Jan Josel Liefers and Diet- to double banana imports via German Navy relies on its as ted with uniforms by Brend- mar Bär, who bought their film its port. Dole has been active outfitter for its uniforms, and ler. Men working for shipping costumes for the epic “Loss of in Hamburg since 1975. Also many lawyers would not wear companies and aboard rig the Pamir“ at Brendler‘s. Lu- present in the Hanseatic city anything else but his suits. supply vessels are also regular red by colonial-style helmets are its competitors Chiquita, Ernst Brendler‘s specialist customers, accounting – along for the tropics and Panama Del Monte, and Inter-Weichert. shop at Groß Johannisstra- with the German Navy – for hats, tourists also discovered Bananas are the number one ße has been the city‘s best one-third of all sales. Further the icon, leaving the shop with fruit imported from overseas, address for for maritime and ten per cent are generated by blue and white striped fisher with 180,000 tonnes handled tropical outfits since it opened the online shop. The remaining shirts or woolen troyers in the in the Port of Hamburg before its doors in 1879. Since 1994 revenues are covered by the middle of summer. reaching markets and shops. www.hafen-hamburg.de operated by Ingrid Osthues in stationary business. Only a few www.ernst-brendler.de

Award for Park Hyatt Park Hyatt Hamburg is Jungheinrich launches a firework of innovation Germany‘s best hotel. The in- ternet platform “Tripadvisor“ “Maschines. Ideas. Solutions“ Jungheinrich invented a GPS Further innovations in the granted its “Traveller‘s Choice is the claim of Jungheinrich device for high rack stacker, company‘s soft and hardware Award 2013“ to the noble five from Hamburg. For the world‘s ensuring efficiency gains in are to join the market in the 252-rooms hotel in the heart of third largest manufacturer narrow aisle storage. Since current and the coming years. Hamburg. of fork lifters, innovation is a 2009, the advanced soft- and According to the Hamburg lo- www.hamburg.park.hyatt.com corporate tradition fully ali- hardware has been gradually gistics expert, the 25 per cent ve in 2013. Only a few weeks integrated into Jungheinrich‘s rise in R & D investments now Two new Ibis hotels ago, it presented its innova- range of fork lift trucks. bears fruit, with many new mo- The French Accor group is tive transport system Auto According to the company, dels entering the market. building two new hotels in Pallet Mover EKS 210a, able clients will be able raise their At its Hamburg headquarters, Hamburg oon a 3,600 sqm plot at Amsinckstraße. It partner to transport loads up to 1,500 handling performance by 25 Jungheinrich employs some in the hotel project is the Mu- kilogrammes without being per cent with the innovative 2,400 people. 108 colleagues nich-based Brixx Projektent- guided by a driver. The vehi- module. joined the team in 2012. Last wicklung. The hotel duo will cle is thus particularly suitable Even without a vehicle, its as- year‘s consolidated net sales of consist of a two star hotel with for regular routine tasks when sets can be experienced. With Jungheinrich AG amounted to 252 rooms and a budget hotel receiving or delivering goods, the first Jungheinrich app laun- 2,229 million euro (2011: 2,116 with 196 rooms. Sharing the or for transports between the ched in late 2012 for iPhone or million euro). Earnings before access to an underground par- production and storage place. Android, Mac or Windows 7, interests and taxes (EBIT) went king, the star-shaped terrace Equipped with reflectors, the the user has to compete as fork up to 150 million euro in 2012 between the two buildings will laser navigation device allows lift driver with the automated (2011: 146 million euro). The be used for outdoor gastrono- the vehicle to move around storage navigation. When pla- value of incoming orders, en- my. The inauguration of both freely. When an obstacle is in ying, the user has the choice compassing all business areas, houses is scheduled for 2014. www.ibis.com the way, the APM automatical- between a training session and rose to 2,250 million euro (pre- ly stops. a true race. And don‘t be too vious year: 2,178 million euro). For manned forklift trucks, sad to lose... www.jungheinrich.de Hamburg News 4/2013 Page 4 international garden show hamburg travels the world on 100 hectares Gates to open this month – 80 gardens in seven theme worlds – five cultural landscapes display the region With the inauguration at the Hamburg to transform Wil- end of the month, Hamburg helmburg into an attractive will be host of an horticultural neighbourhood, showcasing exhibition for the fourth time. also best practices for a sustai- From 26 April to 13 October, it nable city of the 21st century. will be the international garden Once the gates are closed, the show (igs 2013) to attract visi- grounds of igs will be conver- tors to the Elbe island of Wil- ted into the Wilhelmsburg Is- helmsburg. land Park. The diversity of the Hamburg Green worlds Metropolitan Region is promo- True to its claim “In 80 gar- ted at igs 2013 by showcasing dens around the world“, igs twenty attractive tourist and presents an array of imagina- scenic destinations along with tively crafted green paradises, five unique cultural landscapes which tell of wanderlust and like Pinneberg‘s tree nurseries. foreign countries, introduce slowly passes at 16 kilometres Marquess. Schools will benefit igs is also an important eco- exotic cultures and customs, per hour. Further audience ma- from the dedicated education nomic factor. According to the and bring distant plants and gnets are the Roses Boulevard programme “class!“. Hamburg Tourism Board, some spices to Hamburg. Nestled in and the show hall with 26 dif- 2.5 million visitors will explore seven theme worlds, they re- ferent exhibitions. For the first Liveable neighbourhoods Hamburg‘s garden show, with flect the internationality of the time, an exciting sports and As partner of the Hamburg one-fifth of them staying over- Elbe metropolis and the multi- leisure programme comple- city development programme night and spending some 210 cultural diversity of Wilhelms- ments the flower show, ran- “Leap across the Elbe“, the euro per day in Hamburg. The burg. Through the middle of ging from after-work ParkSport the international garden show average expenditure of day the garden world of the Elbe events to cultural highlights teamed up with the Interna- trippers average 40 euro. Island, the garden show rail with stars like Ulrich Tukur or tional Building Exhibiton IBA www.igs-hamburg.de

Case Study Hamburg: modern living in compact cubes News Bits Engel & Völkers Development showcases at IBA a “Smart Price House“ The Hamburg emigration Muse- The house as a set of building for themselves whether they walls. The facade is covered by um Ballinstadt is on the right blocks: this is the principle of a want to live in multi-level larch wood panels. track: last year, the number of smart house realised by Engel apartments or in maisonettes, The CSH Case Study is part of visitors went up by ten per cent. & Völkers Development at the comprising each two to four a building exhibition within The exhibitions on Hamburg‘s International Building Exhibi- bedrooms. Its flexible design the frame of IBA. Its 17 buil- 1962 flood and on the dreams tion IBA Hamburg. Designed allows interior stairs, balco- dings are meeting today‘s and desires of immigrants were by the architects of Adjaye nies, and terraces to be largely challenge in climate protection major crowd-pullers. Associates, the construction of freely placed. Such versatility and adaption, social coexis- www.ballinstadt.de the CSH Case Study Hamburg is hugely important, as family tence and urbanisation of city is based on the principle o a relationships and professional spaces. Smart material houses The leading cruise ship agent Sar- construction kits using prefa- circumstances are in constant reflect the use of innovative tori & Berger has reinforced its bricated modules of various flux, requiring personalised li- construction materials, smart presence at the booming cruise sizes that are being stacked ving arrangements. Resting on price houses are cost-effec- port Hamburg and opened a and assembled around a cen- a concrete base, wood is do- tive, inner-city buildings. Wa- branch at Mattentwiete 6. In the tral area. The modules can minating the rest of the house, ter houses incorporate water current season, Hamburg expects be joined together vertically with apartment walls made of as risk and resource. Hybrid the arrival of 173 cruise ships with or horizontally to form many plywood panels and a compo- houses are custom-tailored 500,000 passengers aboard. different types of apartment. site structure of wood and con- responses to individual needs. www.sartori-berger.de Thus, residents can decide crete spanning the supporting www.iba-hamburg.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economy, Transport and hamburg.de GmbH & Co. KG, Development Corporation Innovation Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder