Hamburg News

09/2012

Dual cycle speeds up port EZLA inaugurated World record Market leader By loading and discharging con- With EZLA in Hamburg, Latin Scientists from Hamburg and Launched in 2006, Hamburg‘s Ree- tainers at the same time, HHLA America has a central point of Kiel jointly invented the world‘s perbahn Festival developed into increases speed and productivity contact, know-how and service lightest material: aerographite. Europe‘s largest and versatile club at its Altenwerder terminal. (p. 2) for trade with the EU. (p. 2) Its potential is huge. (p. 3) festival within a few years. (p. 4) Newsflash Hamburg: Russia‘s gateway to the European Union Smart City: Hamburg Russian WTO membership strengthens the Port of Hamburg as logistics hub is Germany‘s smart city champion. The Elbe me- The start of Russia’s WTO tropolis was the only large membership on 22 August German city to enter the top 2012 is expected to give trade ten in all smartness catego- relations with Europe a signifi- ries. Frankfurt/Main, Mu- cant boost. The dismantling of nich, and Berlin follow each trade barriers will strengthen other closely on the ranks Hamburg’s role as hub of the two to four. For its ranking, European Union’s Russian the US-Amercian IT market trade. Hamburg’s trade rela- analyst International Data tions with Russia date back to Corporation (IDC) studied Germany‘s 52 largest cities the first days of the Hanseatic with a population of more League and have been rene- than 150,000 inhabitants. wed ever since. Aspects of the evaluation The Port of Hamburg is of par- with a total of 65 indicators ticular importance to Russia. included the categories Today, Russia is its second- smart government, smart most important trade partner buildings, smart mobility, in container traffic. Undeter- active in logistics, shipping, When planning to relocate to smart energy and environ- red by the fluctuations in the and food trade. As Germany’s Hamburg, Russian companies ment, and smart services. global economy, the container games capital, Hamburg also are supported by HWF Ham- In the IDC Smart Cities handling increased by more attracts IT and media com- burg Business Corporation benchmark 2012, Hamburg than 35 per cent to 595,000 panies such as Kaliningrad‘s and its partner LUNO group, by far dominated the areas of management, mobility, TEU in 2011. INTENIUM, one of the most the representative offices of energy and environment, But not only goods find their successful marketers of single- the Hamburg Chamber of buildings and services. The way to Hamburg. Also for Rus- and multiplayer casual games Commerce, Hamburg Messe & survey‘s aim is to reflect sian companies, Hamburg is in Europe. Mail.Ru Games, Congress GmbH, Hafen Ham- the quality of life in large an important location. Some another leading provider of burg Marketing and the Se- cities and their sustainable 120 Russian companies have online games, set up Europe- nate Chancellery. In 2006, the growth. meanwhile settled in Ham- an headquarters in Hamburg St. Petersburg Foreign Trade www.smart-cities.eu/ran- burg, the majority with sup- to sell its products within the Office was set up in Hamburg. king.html port of HWF. They are mainly EMEA region. www.hamburg-economy.com

SMM: smart protection and defence technologies for marine ships and seatrade Trade fair incorporates MS&D 2012 - international conference on maritime security & defence hamburg as top event 90 per cent of world trade is ty and defense hamburg during gate, built in collaboration with the German Maritime Institute carried by sea. Next to nature the SMM from 4-7 September. Friedrich Lürssen Werft GmbH (DMI) as a premium event of hazards, piracy and terrorism German HDW-Werft GmbH & Co., with four vessels to be SMM , shipbuilding, machinery are major threads. Means and (HDW), a technology leader in delivered from 2016 to 2018. & marine technology internati- technologies to protect mari- fuel cell-powered submarines, The MS & D conference is or- onal trade fair hamburg that ce- time trade are showcased at displays its new type 212A. ganised by Hamburg Messe lebrates its 25-year anniversary MS & D 2012, international Blohm + Voss Naval provides und Congress GmbH (HMC) with 2,000 exhibitors this year. conference on maritime securi- information on the F125 fri- with DVV Media/Griephan and www.smm-hamburg.de Hamburg News 09/2012 Page 2

Dual Cyle makes the Port of Hamburg even more efficient and faster Shortcuts HHLA introduces acombined loading and discharging of containers at CTA Successful naturalisation The Hamburg terminal opera- First, a container gantry crane conventional dispatching, the Hamburg‘s naturalisation tor HHLA is introducing com- lifts a container from the ship crane needs four moves for campaign is a success. Since bined loading and discharging and then puts it on land on an the same result. Hamburg‘s first Mayor has to ship dispatching at its high- automated transporter (AGV) Dual Cycle creates a signifi- started to invite eligible Ham- ly automated HHLA Container that takes the container to cantly higher level of produc- burg citizens for naturalisati- on, 2,687 migrants now call a Terminal Altenwerder (CTA). the storage block. Then, the tivity. Even empty trips by the German passport their own. Successfully tested since Ja- container gantry crane moves automated guided vehicles The number of naturalisation nuary, HHLA will implement back to the ship without load (AGVs) are avoided, as they applications grew by 36 per the “Dual Cycle“ at CTA, ma- to discharge the next contai- bring one container to the cent to 3,565 entries. The num- king it world‘s first terminal ner. container gantry crane, where ber of counselling sessions worldwide to boast this inno- With the Dual Cycle, these they receive another one to grew by 56 per cent within the vative handling procedure also costly, time-consuming and transport to the storage block. same period. in transport between container unnecessary empty trips are The Dual Cycle project is spon- www.hamburg.de gantry crane and block sto- omitted. Having put a contai- sored by the Federal Ministry rage. ner on an AGV on land, the of Economics and Technolo- Goodgame recruits No way for nothing – that is crane picks up another con- gy as part of ISETEC II, which Hamburg-based Goodgame the principle behind Dual Cy- tainer to be loaded onto the supports the research and de- Studios plan to triple staff cle. In traditional ship dispat- ship on its way back. Thus, velopment of innovative tech- within the next two years. 600 ching, there are many empty with two movements of the nologies for German seaports. new employees are to be hired by 2014. Goodgame claims to trips, because ships are first container gantry crane, two www.hhla.de be the fastest growing game containers are transported. In www.hafen-hamburg.de discharged and then loaded. developer in Europe, focu- sing mainly on Social Online Games. Every month, 83 mil- European Trade Center for Latin America opened in Hamburg lion people around the world The Elbe metropolis has been the hub for bilateral trade for nearly 200 years are playing its games, availa- ble in 22 languages. The Latin America region is one and distribution, EZLA in Ham- Already back in 1871, the ship- www.goodgamestudios.com of the economic powerhouses burg is an all-in-one business ping line Aliança, today active of the future. The traditional- solution, enabling small and as “Hamburg Süd“, inaugu- Comic of the Year ly close economic ties have medium-sized enterprises from rated direct monthly liner ser- The best graphic literature by received a new impetus with Latin America to successfully vices between Hamburg and a German cartoonist is a Ham- the opening of the European and sustainably conduct busi- Brazil. Next to trade and busi- burg brainchild: “Packed Ice“ by Simon Schwartz, who was Trade Center for Latin America ness in Europe‘s markets. ness, Hamburg is also maintai- honoured for his work with the (EZLA) in Hamburg. In the Elbe Latin America and Hamburg are ning cultural, academic, and prestigious Max and Moritz metropolis, EZLA unites expert connected by rich traditional educational exchanges with La- Award. Also a Hamburg local professionals and bundles their ties with promising prospects tin America. Since 2011, Ham- is the “Best German speaking know-how in a broad and va- of the future. In 1826, Hamburg burg has also been the seat of Artist“: Isabel Kreitz. 40 years ried portfolio of services. Ran- was the first city to officially the EU LAC Foundation, due to young, the graphic novelist ging from logistics to represen- acknowledge the states of Latin be converted into an internatio- was recognised with an award tation, business intelligence, America. Trade relations then nal organisation in 2013. for her lifelong achievements. business centre, showroom, tied are still alive today. www.ezla.de Awarded by the city of Erlan- gen at its annual International Comic Salon, its Max and Mo- Hamburg Metropolitan Region ritz Prize is the most important award for graphic literature in D+H Mechatronic AG: fresh air according to plan Germany. www.comic-salon.de D+H Mechatronic AG is one not only essential to D+H Me- With BDT‘s slotted ventilation, of Germany‘s most innovative chatronic AG corporate phi- the house is safe-burglar proof Electric racing car medium-sized companies. The losophy, but actually its main as with closed windows. Students of the University hidden champion from Am- business objective. The D+H The expertise of the Ammers- of Technology Hamburg and mersbek in the Hamburg Me- Mechatronic AG is a leader in bek specialist is particularly Hamburg-based companies tropolitan Region was recently the field of controlled natural high in demand with unusu- have jointly constructed an granted the “Top 100“ quality ventilation and a specialist for al, difficult building projects electric racing car, able to run seal for outstanding innova- electrical smoke and heat vent as the futuristic Musée des at 140 km/ht. Called egn12, tion management. Last year, systems (RWA). Confluences of Lyon. For its of- it was recently put to test at the company successfully pre- This summer‘s innovation is ten very heavy tilt and folding the Formula Student Electric vailed against 794 competitors the new series BDT. Automa- 200 windows in the “cloud of championships conducted at the Hockenheim formula one in the Grand Prix of German tically and time-controlled, it knowledge“ D+H Mechatronic racecourse. There, the Ham- Small and Medium-Sized Com- ensures the necessary venti- AG developed a custom-tailo- burg e-racer competed against panies and brought back to lation in all rooms, and thus red airing solution meeting the competitors from all around Ammersbek Germany‘s most a healthy environment in the HQE, and thus the highest en- the world in a 22 km endu- prestigious German economic entire house. Freshness is not vironmentail criteria in France. rance cross race. award. only brought along while at www.dh-partner.com http://egnition-hamburg.de New ideas and fresh air are home, but also when absent. www.top100.de Hamburg News 09/2012 Page 3

Shortcuts Safer and faster by rail and road

Jim Jarmusch in Ottensen Traffic control and traffic ma- computer was installed at an division develops and sells Hollywood director Jim Jar- nagement confront densely intersection to monitor the traf- car electronics, traffic control musch has chosen Hamburg- populated cities with special fic. Its data now allow to assign systems, building technology, Ottensen to shoot some challenge. How to make bet- the required traffic lanes for as well as networks and equip- scenes of his latest vampire ter use of existing road capa- passenger volumes by an ad- ment for the power supply. film “Only Lovers Left Alive“. cities, harmonise traffic flows, vanced road lighting system. Next to the road project at All filming took place in the re- reduce emissions and enhance By dynamically adjusting to Kieler Straße, Siemens was tro ambiance of “Kir“, a back- the safety for pedestrians and changing traffic, Siemens ur- also involved in another prime yard club at Barnerstraße. Also on the highly protected drivers alike was illustrated by ban mobility solution signifi- project of Hamburg‘s sustaina- set was actress Tilda Swinton. Siemens in a pilot project for cantly optimised the city‘s traf- ble urban mobility. For the new the Hamburg Ministry of Urban fic flow, while best showcasing metro line U4 that will link the 1.8 million locals Development and the Environ- its performance at peak hours. inner city to HafenCity by late More and more people are ment. At Kieler Straße, a major Nearly 300 of the 1,450 em- 2012, Siemens delivered all sig- attracted to Hamburg. By the artery between the city centre ployees of Siemens‘ Hamburg nal, security, and control engi- end of 2011, the population and the Northwest of the Ham- branch are active in the field neering. of the Hanseatic city grew burg Metropolitan Region, a of infrastructure & cities. The www.siemens.de to 1.798,836 people, i. e. by 12,388 locals compared to the previous year. According to World record substance with high potential: Aerographite the Office of Statistics North, migration is the main cause Scientists from Hamburg and Kiel invent the lightest material in the world for the increase. While 93,500 A network of porous carbon Kienle and Arnim Schuchardt be electronic cars or e-bikes. persons moved to Hamburg tubes that is three-dimensio- of Kiel University (KU). Named Thus, the material contributes in 2011, only 81,200 citizens left the city. In addition, 17,125 nally interwoven at nano and aptly “Aerographite“, the new to the development of green babies were born in Hamburg. micro level – this is the lightest material offers a wide range of means of transportation. The highest growth rate was material in the world. It weighs applications. Due to its unique Further areas of application enjoyed by the central (+11 %) only 0.2 milligrammes per cu- material characteristics, Ae- could be the electrical conduc- and northern district (+9). bic centimetre, and is therefore rographite could fit onto the tivity of synthetic materials. www.statistik-nord.de 75 times lighter than Styro- electrodes of Li-ion batteries. Non-conductive plastic could foam, but still very strong. Its In that case, only a minimal be transformed without any Positively online inventors are five scientists amount of battery electrolyte weight gains. Statics, which oc- Hamburg‘s locals are the most from northern Germany: Karl would be necessary, which cur to most people daily, could active Internet users in Ger- Schulte and Matthias Mecklen- then would lead to an impor- hence be avoided. Another many. 80 per cent of them burg of the University of Tech- tant reduction in the battery’s possible use includes electro- use the web, i. e. 3.5 per cent nology Hamburg (TUHH) as weight. Areas of application for nics for aviation and satellites. more than in 2010. This was well as Rainer Adelung, Lorenz these small batteries may also www.tuhh.de revealed by the “(N)Onliner Atlas 2012“, compiled by the initiative D21 in co-operation with TNS Infratest since 2001. A prime Hamburg produce since the Hanseatic league: beer The second and third position in the ranking are held by the In the Middle Ages, Hamburg former warehouse district, and to Pinneberg, a small town city states Bremen and Berlin. was the brewing house of the „O’Learys“, „Joh. Albrecht“, bordering Hamburg‘s city li- For its study, the initiative D21 Hanseatic League, an influen- and the brewing team of the mits in the northwest. In spring analysed more than 30,000 te- tial merchants‘ union active in University of Technology Ham- 2013, the ground-breaking ce- lephone interviews. Nationwi- Europe far beyond the Baltic burg. As micro breweries, they remony for the first branch of de, 53.2 million people over 14 region. In 1376, 457 breweries do not serve a mass market, Gröninger‘s private brewery years are online. produced the barley juice that but turn brewing into the heart will take place. Eight months www.nonliner-atlas.de was much healthier than the of their eventful gastronomy. later, the glass brewery is to often polluted drinking water. This concept not only works open at town hall square. World‘s first algae house In those days, beer was the mi- in the centre of Hamburg, but A knight on the horse is the In Hamburg, the world‘s first algae house is erected as a pi- neral water of the epoch. also attracts crowds in the logo of Hamburg‘s largest bre- lot project of the International Today, the Elbe metropolis smaller towns of the Hamburg wery Holsten, since 2004 part Building Exhibition 2013 IBA experiences the renaissance Metropolitan Region. of Carlsberg group. Among its Hamburg. Set in Wilhelms- of its century-old brewing Take, for instance, the Buxte- seven brands Holsten, Carls- burg, BIQ‘s bioreactor facade tradition. Next to Holsten, huder Brauhaus. Since 1990, berg, Duckstein, Lübzer, Mo- is part of a holistic regenera- Hamburg‘s largest brewer ba- seven seasonal beers have ravia and Lüneburger, Astra tive energy concept: micro sed in Altona since 1979, six been brewed there based on is particularly successful, with algae are cultivated in the smaller breweries have joined the German Purity Law. Intro- sales increased in the past plate-shaped glass elements the industry in the past years, i. duced in 1516, it only allows years from 250,000 hectolitres arranged on the South-West e. „Ratsherrn“ brewery on the barley malt, hops, water and to 400,000. and South-East facade, where revitalised grounds of the abat- yeast for brewing. In the next five years, Holsten they produce biomass and toirs at Schanzenviertel, “Block Their Buxtehude Pilsener and plans to sell 800,000 hecto- heat through photosynthe- sis and solar thermal energy. Bräu“ at the port‘s landing Buxtehude dark are particular- litres of Astra – and to provide www.iba-hamburg.de stages, the private brewery ly popular with the hearty dis- Hamburg‘s cult beer to the en- “Gröninger“ close to the port‘s hes. The brewers also return tire nation. Hamburg News 09/2012 Page 4

Reeperbahn Festival: St. Pauli – the stage of Europe‘s largest club festival Success for the right strategy: in seven years from start-up to market leader – 1st Hamburg Metal Dayz From 20-22 September, Ham- ance of Reeperbahn Festival burg once again is the hotspot Lounge. of Europe‘s contemporary mu- sic scene, with Reeperbahn Diversity at Risk? Festival enthusing fans, trade The focal theme of Reeperbahn visitors, and the media alike Campus‘ keynotes, talks, and with music, arts, and culture on panel discussion is “Diversity and around the city‘s former at Risk“: does today‘s market sinful mile at St. Pauli. Laun- concentration kill the many ched in 2006, the Reeperbahn faces of the music and live er- Festival developed from an in- tainment industry? siders‘ event into Europe‘s lar- This is a crucial question also gest club festival within a few tackled by this year‘s keynote years. Now in its seventh year, speaker Ben Challis, Gene- a programme with 350 events ral Counsel of Glastonbury from all genres of music and Festival and one of the most the arts will surprise the 20,000 Easter sounds experienced personalities of international visitors flocking exchange ideas and network. market hall near central stati- the European festival indus- around the stages. Right in the on. Why heavy metal is often try. In total, some 2,000 trade middle of St. Pauli‘s uniquely 1st Hamburg Metal Dayz selling better than other music visitors and media representa- creative atmosphere, some Parallel to Reeperbahn Festival, genres will be discussed on 21 tives from 30 nationalities are 50 locations like a branch of 20 bands with heavier beats September at a dedicated con- expected to attend the Ree- Hamburg‘s leading savings in- such as Heaven Shall Burn, ference panel hosted by Ree- perbahn Campus, which pre- stitute HASPA, the Pauli church Doro, Saxon, Callejon und Kill perbahn Campus. Afterwards, sents this year‘s programme or the barge MS Hedi in the Devil Hill will present themsel- the Metal Meet & Greet invites as a two-room setting packed Port of Hamburg will invite to ves at the 1st Hamburg Metal to pursue the interdisciplinary densely with challeging events. discover, wonder, celebrate, Dayz celebrated in a former dialogue in a relaxed ambi- www.reeperbahnfestival.com

Jubilees and innovations let Hamburg‘s culture sparkle News Bits 40 years of Hamburg Ballett – 20 years of FilmFest Hamburg – high-tech at Thalia This month, the city‘s firstSino- Already for the ninth time, the will invite spectators to enjoy for 2012/2013 and 2013/14. German day care centre will be new cultural season 2012/13 classical plays of world drama. Reason to celebrate also has inaugurated in Hamburg-Eimsbüt- starts with a furious kick-off: Set in the Budenhagen church the Hamburg Ballet, celebra- tel, opening the language acquisi- the Hamburg Theatre Night. at Barmbek and called “Die ting the 40th anniversary with tion also to infants. Older pupils On 8 September, 41 stages will Burg“, Michael Jurgons‘ first John Neumeier as director in a can already learn the Far East lan- showcase highlights of their play to be staged will be Hein- retrospective in 2013. Also, the guage at five secondary schools. programmes, with 50 shuttle rich von Kleist‘s crime thriller FilmFest Hamburg has been Partner of the kindergarden ist buses and eight Alster boats “The broken jar“. Also in the entertaining audiences for 20 the local Konfuzius-Institut. connecting the venues. At new season, Thalia Theater will years. In the jubilee year, pro- www.chinesischer-kindergarten.de the end of month, the fourth be Hamburg‘s first stage to use ductions from lesser known Hamburg Theatre Festival will augmented reality. By emplo- film destinations such as Ser- With the Bergedorf Observato- showcase controversial new ying the Internet, the new tech- bia, Morocco, or Malaysia will ry and the Jewish Cemetery at productions of the German nology creates an extended be shown among the 140 films Altona, Hamburg has submitted speaking theatre scene. From reality behind the reality. from 40 countries screened 27 two sites to the Federal Confe- 28 September to 9 November, The Hamburg State Opera took September to 6 October. rence of Culture for admittance what‘s hot in Berlin, Frankfurt, the anniversaries of the great www.hamburger-theaternacht.de of the UNESCO‘s tentative list of Munich, Vienna, and Zurich composers as guideline for two www.hamburger-theaterfestival.de future world heritage sites. will be put on stage in Ham- seasons. “Wagner – Verdi – www.hamburgische-staatsoper.de www.hamburg.de burg. In addition, a new venue Britten 2013“ will be the claim www.ffhh.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economy, Transport and hamburg.de GmbH & Co. KG, Development Corporation Innovation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder