Hamburg News

05/2011

Train of Ideas New portside promenade Brunsbüttel booms Reeperbahn Festival: award The European Green Capital Flood protection with a unique At the Northern German Chem- Launched six years ago, Ree- Hamburg has launched its “Train flair is created by Hamburg‘s new Coast, Bayer invests 100 million perbahn Festival was granted its of Ideas“, bringing green goals promenade boasting exciting Euro into its MDI production in second prize – the Live Entertain- and projects to Europe. (p. 2) harbour and river views. (p. 2) Brunsbüttel. (p. 3) ment Award. (p. 4) Newsflash Innovation – a Hamburg trademark Continuously increa- Airbus, Hauni, Beiersdorf, and Nordex are especially inventive sing exports: The econo- mic crisis of 2009 did not The Hamburg Metropolitan leave a lasting impact on Area is home of some of the Hamburg‘s exports: they country‘s most innovative have steadily grown over companies. the past five years. Total- With 216 patent applications ling 22.2 billion euro in last year, Airbus was among 2005, they climbed up to the 50 most active customers 31.3 billion euro in 2008, at the German Patent and passed 32.1 billion euro in Trademark Office. The aircraft 2009, and grew by 10.5 per manufacturer from Hamburg cent to 35.5 billion euro holds 60 per cent of all aircraft last year, thus the Office of patents. At the Aircraft Interi- Statistics North. With 18.2 billion euro and a 5.6 per ors Expo (AIE), the company cent increase, aircraft and elated airlines and trade fair aircraft components ac- visitors with its modified A320 counted for more than half cabin, allowing to install six ad- of Hamburg‘s exports. Sin- ditonal seats due to rearranged ce 2005, the city state‘s ex- lavatories. Also, the partition time, LHT also permanently in- 77 innovations were patent- ports enjoyed a 60 per cent between the two sanitary units stalled beds in an aircraft cabin. registered by Beiersdorf last increase. 65.6 per cent of can be folded away to create a The plans for the innovative year. Also, 7.1 per cent of all Hamburg exports went to more spacios lavatory for peo- sleeper seats in the first class medical patents are ideas from European countries (2005: ple with a handicap. of a Boeing 747 operated by Hamburg, eand even 13 per 71.1 per cent). 22.7 per cent Lufthansa Technik showca- Lufthansa were drafted by the cent of wind energy innova- of goods travelled to Asia sed its expertise of athletics Hamburg design studio müller/ tions were conceived at the (2005: 12.5 per cent), with China accounting for more at the industry‘s lead fair. The romca. Very inventive is also banks of the Elbe river. The than half of the share. Ex- global market leader in MRO the Hamburg-based Körber power of winds is also used by ports to the United States presented the first exercise bi- affiliate Hauni. The world‘s lea- another Hamburg invention, declined to 8.3 per cent cycle certified for aircraft. Initi- ding manufacturer of cigarettes now implemented by the US (2005: 12.7 per cent). ally, the 60,000 euro expensive and filter machines holds more transporter Cargill for its com- www.statistik-nord.de sport gear will only be fitted than 1,000 patents, and adds mercial freighters: SkySails, into VIP aircraft. For the first several dozens every year. towing kites for ships.

Milestones for Wilhelmsburg‘s new centre: architecture contest decided Construction of the central four new buildings at Neuenfelder Straße to start already in mid-2011 Two years ahead of the Inter- education, leisure, and sports. also responsible for the new design of the KerVita nursing national Building Exhibition Constructions are scheduled to domicile of the Island Acade- home, nursing school and child (IBA), the winners of the archi- start in mid-2011. my, offering various sporting care centre. The sports hall, tectural contest “Wilhelmsburg Featuring a green façade and and educational activities for which will be used as exhibition centre“ were named. Along glass, Bolles+Wilson convinced needy young people behind its hall in 2013, was conceived by Neuenfelder Straße, a com- with their design of a medical striking wooden façade. Berlin- the Munich office of Allmann plex is to be erected on 20,000 centre. The architecture office based feddersenarchitekten Sattler Wappner Architekten. sqm uniting housing, working, from Münster/Westphalia is convinced the jury with their www.iba-hamburg.de Hamburg News 05/2011 Page 2

Hamburg is the home of Germany‘s best computer games Shortcuts Cloud Computing makes e-commerce and online IT services boom Offshore centre Hamburg is Germany‘s capi- mobile game“ and received Hamburg is also a German GE Energy has opened a new tal for interactive entertain- 50,000 euros for its game “Ga- pioneer in online shopping. offshore engineering centre ment and online shopping. laxy on Fire 2“. The awards are Benefitting from the digital in Hamburg‘s HafenCity fo- Hamburg‘s leading role was re- annually granted by the leading boom, ePages, a leading pro- cussing on product develop- cently confirmed in Munich at industry associations BIU e.V. vider of on-demand web shop ment, application engineering and advanced technology. The the German Computer Game and G.A.M.E. e.V. in co-opera- solutions, will recruit 80 new centre is a key element in GE‘s Awards ceremony, where tion with the German govern- staff. Its growth was boosted major European offshore wind games made in Hamburg were ment. They were established in by cloud computing, the provi- expansion with a planned 340 honoured with three out of se- 2008 to promote educationally sion of IT services that can be million euro investment for ven trophies. Two were granted and culturally valuable compu- used flexibly via the Internet as manufacturing, engineering to Hamburg-based Daedalic ter and console games. needed. Cloud computing al- and service facilities in four Entertainment. Its eco-thriller Also very successful is Bigpoint lowed ePages to develop into countries. i. e. in the United PC adventure game “A New from Hamburg. Germany‘s lar- one of the world’s leading e- Kingdom, Norway, Sweden Beginning“ was named win- gest online gaming platform commerce providers for small and Germany. In Hamburg, GE ner in the main category “Best recently signed a strategic part- and medium-sized enterprises plans to double staff figures of German Game” and also took nership with Electronic Arts with over 50,000 customers currently 30 to 60 employees home the “Best Youth Game” (EA), the world‘s second-largest like SAP, Heise, and La Poste. in the coming years. www.ge.com trophy and a total prize money developer of video games, and www.gamecity-hamburg.de of 125,000 euro. will now host and distribute www.deutscher-computerspiel- Fishlabs Entertainment was EA‘s free online games on its preis.de, www.bigpoint.net Geared up for expansion In Hamburg, companies hire honoured in the category “Best platform. www.epages.com new staff and expand their business. The commodities trader Velox will recruit some Olympus expands corporate network in Hamburg 130 staff for its expanded pre- Biotechnology and medical technology are growth industry in Germany‘s north mises at Dovenhof and plans to rise sales to 100 milion euro Olympus Surgical Technologies nal sales amounted to 450 mil- company‘s first year of profits in 2011. Dietrich von Saldern, a Europe has taken over Olympus lion euro last year. with a plus of three million building material manufacturer Surgical UK, the fifth company Like medical technology, also euro. In 2011, sales of 66 million and logistics company, will to join the expanding corporate biotechnology is a growth in- euro are envisaged. Evotec is a even triple staff figures to 300 network based in Hamburg dustry in Hamburg, promoted partner of the NEU² consortium to meet the challenges after with European headquarters. by the agency Norgenta. Accor- that researches novel therapies several acquisitions and incre- ased orders. Enjoying a signifi- The new addition has become ding to the network jointly set against neurological diseases. cant increase of orders is also well-known through its ‘see up by Hamburg and Schleswig- Partners also inculde Merck the Hamburg-based fork lift and treat’ solutions in the field Holstein, biotech alone em- KGaA, European ScreeningPort manufacturer Jungheinrich. In of minimally invasive surgery. ploys some 4,500 staff in 100 GmbH, Bionamics GmbH, and 2010, sales grew by eight per With the integration under the companies. the University Medical Center cent to 1,816 million euro. Hamburg roof, Olympus Sur- Among the stars of the sector Hamburg-Eppendorf (UKE). gical Technologies Europe now is Evotec, which enjoyed a 29 www.olympus-oste.eu Medical patches employs a staff of 1,100 at five per cent increase in sales to 55 www.norgenta.de The adhesisve tape specialist locations in three states. Exter- million last year, and thus the www.evotec.com tesa will enter the health care market with medical patches to fight Herpes and oral foils. With the approval for phar- The “Train of Ideas“ promotes sustainability throughout Europe maceutical products recently The European Green Capital Hamburg has taken its green goals to the tracks granted, production is sche- duled to start in the first quar- Hamburg has sent the Euro- to head to Warsaw, followed by ter of 2011. tesa celebrates its pean Green Capital on wheels Riga, Tallinn, Vienna, and Barce- 75-year anniversary in 2011. with a “Train of Ideas” travel- lona in June. July stops include www.tesa.de ling Europe. Consisting of six Marseille und Nantes. After the waggons, the ambassador of summer break in August, the Trusted brand tracks addresses the future of Hamburg‘s green ambassador Nivea is Europe‘s most trusted cities: how could they be sustai- will continue its trip in Septem- brand. The classic brand from nable, environmentally friendly ber with halts in Paris, Brussels, Beiersdorf took first place in and packed with a high quality Amsterdam, and Antwerp. the skin care category in the of life? on such as HafenCity and the Having stopped at 18 European study “Most Trusted Brands” The exhibition “Visions for the energy mountain Georgswerder cities, it will return to Hamburg for the seventh time in a row city of the future“ features 100 can be explored by a fascina- in late September, where the in all participating 16 Europe- projects of European partners ting virtual tour. Malmö show- exhibition will be once again be an countries. The survey was conducted by the magazine that can be discovered by 26 cases Sege Park, Scandinavia‘s open to visitors free of charge Reader‘s Digest among 33,000 touch screens and 70 exhibits. largest solar plant. until 20 October. readers. Best practice projects from the Developed by Kunstraum GFK www.train-of-ideas.net www.nivea.de European Green Capital Ham- mbH, the “Train of Ideas“ will www.umwelthauptstadt.ham- www.readersdigest.de burg and its metropolitan regi- leave Scandinavia this month burg.de Hamburg News 05/2011 Page 3

Shortcuts International top labels love Hamburg as retail destination

New tracks for large lorries For international retailers, burg. In 2010, almost 12,000 m² Spitalerstraße, and Hackett Heavy transport is a logistical Hamburg is Germany‘s pre- of retail space was let in inner London at Hohe Bleichen. The challenge. To make planning ferred location for expansion. city locations. This represents growing demand had an im- faster and more precise, re- This was revealed by a market almost 40 lettings and is slight- pact on the prime rent, which searchers at the Institute of survey of the property con- ly higher than a year ago. As is the highest at Spitalerstraße Measurement Technology sultants of JonesLangLaSalle. usual, fashion retailers gene- and Mönckebergstraße. at the Technical University With its “perfect blend of loca- rated the highest take-up volu- While Neuer Wall confirmed Hamburg-Harburg invented tions for luxury, consumption, me. Most deals were in the 100 itself as Hamburg‘s Fifth Ave- a new tool: the “Heavy Rou- te Transport Finder“. Their and trend“, the Hanseatic city – 250 sqm size category. Spec- nue with brands like Lacoste, 200,000 euro expensive 3-D especially benefits from the re- tacular contracts signed last Joop, Alessi, and Bally, Gänse- test car with three scanners surgent expansion tendency of year include Abercrombie & markt successfully developed on the roof will be able to retailers. According to Jones- Fitch and Tommy Hilfiger that into a trendy, young location fully digitalise a streetscape LangLaSalle, more than every both will move into Alte Post with Urban Outfitters, Pepe when driving at a speed of 60 tenth new lease in the shopping after its conversion. Upcoming Jeans, and Planet Sports as kms/h and show any obstacles streets of Germany‘s nine lar- openings include Doc Martens top brands. hindering a drive-through of gest cities was signed in Ham- at Ida-Ehre-Platz, Promod at www.joneslanglasalle.de extra-large lorries. www.tu-hamburg.de Hamburg to receive a new Elbe promenade in the port Seatrade Europe No other sector of the tourism Zara Hadid designed the new walkway serving as flood barrier industry enjoys such a healthy Between Baumwall and the the new promenade is sche- 14 metres towards the river. At growth as the cruise business. inner port, Hamburg‘s flood duled to be finished as early Niederbaumbrücke, the path Expecting some 119 calls of cruise ships this year, the boo- protection efforts will create as mid-2012, with the second leading to Elbphilharmonie ming cruise destination Ham- one of the city‘s most beau- part following in 2013. The will be widened to five metres, burg is thus the perfect place tiful walkways along the flood protection promenade while the promenade will al- for the industry‘s lead fair harbourfront: a 650 m long was designed by the London- ways measure at least ten me- “Seatrade Europe“, hosted for promenade, zigzagging over based architect Zaha Hadid. As tres in width. The costs of 75 the sixth time 27-29 Septem- eight flights of steps opening stunning highlight of the new million euro for the promena- ber 2011 by Hamburg Messe constantly new views onto the waterfront parade, she crea- de project are shared between und Congress GmbH (HMC) port, the old warehouse district ted a 2,500 sqm square linked Hamburg and the Federal go- and Seatrade Communications Speicherstadt and sustainable to white staircases with river vernment, as the latter will co- Limited on the Hamburg fair HafenCity with its landmark views. In addition, five bridges ver one-third of the entire flood grounds. concert hall Elbphilharmonie. will have to be raised, the sho- protection investments with a www.seatrade-europe.com Bordered by modern cafés and reline walkway to be lifted by total of 700 million euro. restaurants, the first section of 60 centimetres and shifted by www.hamburg.de Suppport for atmosfair The Hamburg Metropolitan Area, Hamburg Airport, and atmosfair have lauched a cli- Hamburg Metropolitan Area mate protection campaign at Hamburg Airport, supporting Bayer to invest 100 million euro in Brunsbüttel projects that will significantly reduce CO2 emissions in the Bayer MaterialScience (BMS) on stream in 2014. Then, the rial Park was preferred to other Hamburg Metropolitan Area. plans to invest roughly 100 annual capacity of the existing Bayer sites for the world-scale Funds are thus mainly given million euro in the expansion MDI plant in Brunsbüttel will be MDI plant, with the availability to the renaturation of moors of the high-tech production expanded from 200,000 metric of raw materials and precur- and flood plains that both very plant for MDI (diphenylmetha- tonnes to a total of 420,000 tpa. sors as well as the existing in- efficiently absorb CO2 from ne diisocyanate) at the Bayer The TDI plant with a current frastructure being key factors the atmosphere. http://metropolregion.hamburg.de Brunsbüttel Industrial Park. production of 165,000 tpa will in the decision. Bearing the With sales of 10.2 billion euro be converted to MDI as part of name of its main operator, the Sustainable consumption in 2010, Bayer MaterialScience this measure. Bayer Industriepark Brunsbüt- Germany‘s largest sustaina- is one of the world’s largest tel is part of the ChemCoast ble consumption exhibition polymer companies. The pro- Versatile polymer foams network, set up to promote is launched by the Hamburg ject is part of the phased opti- MDI has been produced in Northern Germany as a per- Messe und Congres GmbH: misation concept for isocyana- Brunsbüttel since 1988. It is the fect location for the chemical “goodgoods“. Taking place te production in Europe. raw material for polyurethane industry. With Dow at Stade 27-29 May, “goodgoods“ will rigid foam, which is used for on the lower Elbe river, the showcase the most attractive Long-term expansion thermal insulation in buildings Hamburg Metropolitan Area is sustainable products, services The first phase will see the con- and in the refrigeration chain. home to two ChemCoast loca- and projects offered today or struction of a new high-tech In addition, applications in mo- tions. The other three partners in the immediate future on production plant for TDI (tolue- dern vehicle construction pro- are Seelze, Bomlitz/Walsrode, 8,000 sqm. All products have ne diisocyanate) in Dormagen vide for enhanced safety. and Wilhelmshaven. been approved by an advisory board of independent experts. with a capacity of 300,000 met- www.brunsbuettel.bayer.de www.goodgoods.de ric tonnes per annum (tpa). The Two columns in the network www.chemcoast.de/bruns- facility is scheduled to come The Bayer Brunsbüttel Indust- buettel Hamburg News 05/2011 Page 4

Reeperbahn Festival honoured with the Live Entertainment Award Jazz, Rock, and new international music: Hamburg to host three outstanding music festivals in 2011 Hamburg‘s Reeperbahn Fes- This year, Moritz Krä- Jazz in the port tival was granted the second mer, Retro Stefson, At the end of this month, the award since its launch six years French Films and Port of Hamburg will stage ago. In Frankfurt, Germany‘s Cuckamuck were the jazz from all around the world biggest club festival was na- first to register for between container ships, med winner in the category “Germany‘s most harbour cranes, and shipy- “Young Artist Promotion of the creative neighbour- ards. During two days. i.e. 28 Year“ and honoured with the hood“. -29 May 2011, ELBJAZZ will PRG Live Entertainment Award showcases the multifaceted 2011 (LEA). Since 2006, the Island art & sound world of this music style with PRG has been recognising ex- Wilhelmsburg also 50 live concerts by new talents cellence of the event industry rocks a month earlier and established names such in German speaking countries at Hamburg‘s music as Klaus Doldinger, Charlie with the LEA granted in 14 ca- and arts festival MS Haden, and Paolo Nutini. The tegories. Dockville. With se- line-up also includes Coco ven stages set up on Zhao from Hamburg‘s partner New International Music Easter sounds Europe‘s largest ri- city Shanghai. Also since 2006, the Reeper- ver island, Dockville All ten venues – from Kehrwie- bahn Festival has been thrilling will showcase more der-Theater to Blohm + Voss audiences on the last weekend than 90 internatio- and MS Bleichen – are located of September with its stunning nal and national acts within the port and nearby Ha- selection of new international and DJs. Among the fenCity and can be reached by music. The festival‘s internati- songwriters. The roughly 180 acts performing 12-14. August ferries and a barge shuttling onal line-up of musicians fea- bands and solists perform in 20 2011 are the bands and solo between the locations. tures artists from Indie, Rock, clubs, bars, concert halls, thea- artists Kollektiv Turmstraße, www.reeperbahnfestival.com Folk, Pop, Electro, Jazz, Soul, tres and other venues surroun- Crystal Castles, Bodi Bill, and http://msdockville.de and HipHop along with singer- ding St. Pauli‘s Reeperbahn. Gold Panda. www.elbjazz.de

“Heiße Ecke“ is one of Germany‘s most successful shows News Bits One million people have already enjoyed the St. Pauli revue– musicals also boom With his private accommoda- At the snack bar “Heiße Ecke“, is a teamwork of three men: di- very successful is Hamburg‘s tion network on the web, the the locals of St. Pauli once met. rector Corny Littmann, compo- second Disney musical premi- Hamburg start-up 9flats offers Early in the 1990s, the sausage ser Martin Lingnau, and writer ered in Hamburg‘s Neue Flora attractive alternatives to ano- grill was closed. After 20 years Thomas Matschoss. With per- in 2008: “Tarzan“. With “Sister nymous hotels: rooms, flats, or of neglect, the groundbreaking formances sold by 90 per cent, Act“, a third cult film is staged houses offered by locals in Ham- for a theme hotel, built by Al- an end of the successful show in Hamburg as a musical. Due burg and the world. pine-Bau until 2012, is now to is not near, with Littmann ex- to last year‘s huge success, a www.9flats.com follow later this year. But the pecting it to run for further five guest performance will once legend still lives on – in one of years. again travel from London‘s Lufthansa Technik handed over the most successful German- A long runner in Hamburg‘s West End to Hamburg: “Evita“. the first Airbus A340 for the language musical productions: theatre landscape is also From 9-21 August, the produc- BMVg’s Special Air Mission “Heiße Ecke“. More than one Disney‘s musical “The Lion tion of Andrew Lloyd Webber Wing. In Hamburg, the chan- million people have so far King“. Launched in Germa- and Tim Rice wil be shown at cellor jet had undergone a full enjoyed the St. Pauli musical ny ten years ago, the musical the Hamburg State Opera, with overhaul, been fitted with a VIP in some 2,000 performances staged in the yellow theatre children singers of the Ham- cabin and supplementary military since its launch in 2003. Last tent in the Port of Hamburg still burg opera choir joining the equipment, and had its exterior year, it was staged 303 times delights audiences, applau- British team. been repainted. at Schmidt‘s Tivoli on the Ree- ding with standing ovations www.tivoli.de, www.stage-en- www.lufthansa-technik.com perbahn. The three-hour show after every performance. Also tertainment.de, www.popula.de

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Economic and Labour hamburg.de GmbH & Co. KG, Development Corporation Affairs HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing e.V., Hamburg Habichtstraße 41 Hamburg Marketing GmbH Messe und Congress GmbH, 22305 Hamburg Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 HWF Hamburg Business Text [email protected] Development Corporation Pressebüro Hilke Maunder