STOKESLEY FOODFEST 2019
SPONSORSHIP PACKAGES
11TH - 13TH OCTOBER Welcome to Stokesley FoodFest 2019
This year we are moving up a gear for Stokesley Food Fest and we want to encourage local businesses to get involved to make it the best and biggest festival so far. How can you get involved? This year's events
· 50+ food and drink exhibitors from North Yorkshire & beyond · Theatre of Food with demos, tastings and workshops from some of Yorkshire's newest and well-regarded chefs · A ticketed evening event on The Plain in Stokesley, with live music and quality food · Local musicians performing over the Food Fest Weekend . French soiree - with live music and wine tasting event · Children’s activities · Afternoon Tea Dance, with music and afternoon tea Marketing & PR 2019
A strong brand and logo has already been established which helps to increase social media followers and develop an extensive database of supporters. These are key areas in which we will continue to conduct digital marketing activities, drawing on from the success of previous festivals. The campaign will aim to stimulate the senses, build upon the profile already achieved and showcase the planned activities for 2019.
This will include:
·Regular updates on social media platforms ·Support on associated partners websites, including the Town Council and other local organisations ·Web links to Hambleton District Council, North Yorkshire County Council, Welcome to Yorkshire etc. ·Promotional leaflets and posters displayed in libraries, Tourist Information Centre's, town & village notice boards, sponsor and exhibitor participant business premised across the local area .Other poster opportunities on key routes in and around Stokesley
In town support
· 8ft x 2ft banners added to the Town Hall & Showground sites · Proactive PR & Media campaign targeting local, regional, national and specialist media – broadcast, print and online · Existing and developing links with national and regional food magazine will support the event · E- shots to be sent to all sponsors and supporter database · Making full use of social media platforms · Exhibitors also to maximise promotional impact by utilising stands at farmers markets, agricultural shows in their own premises and at other events, flyers & poster supplied digitally Sponsorship Packages
2019 will see us have a wide range of sponsorship packages to create a mix of packages available for business of all sizes.*
Headline Sponsor £1000
Benefits: 2 spots available
.The Headline Sponsor benefits from exclusive logo presence on all literature and adverts promoting the festival ·Photo shoot to announce the status as the main Festival Sponsor to the media and social media ·Wording -' In association with' ·Use of Official Sponsor strapline and logo on your website, email and other materials ·FREE promotional stand within the main festival food area (Size to be confirmed) ·Company name and logo on festival promotional leaflets distributed in advance of the event ·Lead position on the front page of the partner websites ·Advertising on festival map given out before the event weekend and on the day We will be delighted to work closely with you to ensure marketing is coordinated to maximise coverage and impact. You will also be provided with regular updates on press coverage, with latest food festival news items and mentions of your company. *Subject to VAT at 20% Associate Sponsor £500 5 spots available
Name and logo on festival promot ional leaflets Use of Official Sponsor strapline and logo on your website, emails and other materials 3m x 3m pitch on one of the main event days at the festival Position on sponsors' page on the festival social media and partner websites and links to your business Logo on advertising pages in any magazine advertising
Please note: Our festivals aim is to showcase local to North Yorkshire, artisan foods and drink producer’s Our main sponsor should therefore not sell such sites of any other businesses on the day, unless it is itself recognised being a North Yorkshire food or drink producer in its own right, and it will sell its own made produce under its own brand.' to 'Our festival's aim is to showcase artisan foods and drink producers local to North Yorkshire. Our main sponsor should therefore not sell such sites on the day to any other businesses, unless that business itself is recognised being a North Yorkshire food or drink producer in its own right, and it will sell its own made produce under its own brand.'
Talks and tasting Sponsorship £100 6 demo spots available
Name and logo on festival promot ional leaflets Use of Official Sponsor strapline a nd logo on your website, emails and other materials Position on sponsors' page on the festival social media and partner websites and links to your business Logo on advertising pages in any magazine advertising
Festival goody bags £10 per item
This is a limited opportunity t o have 1000 leaflets or small non-perishable food items or pro motional pens, key rings etc put into our goody bags which are given out during the festival.
Festival promotional leaflet 1/4 or 1/2 page advert in our promotional leaflet supporting the festival to be designed and printed in advance of the event. Advert costs: 1/2 page £75.00 1/4 page £50.00 Costs include advert design if required, or specific dimensions for print ready artwork to be provided.
Music Marquee,Stage & Tea Dance Sponsor £500 per item Opportunities for your business to have your business's banner positioned at the back of the stage
You will also be featured in all publicity materials as the recognised sponsor of the individual events.
In-kind assistance and donations
We welcome in kind assistance and donations whether this will be providing infrastructure elements for the event (Marquees, seating, electricity) or your employees as volunteers. Or produce to be used in the cooking demos. All opportunities to be listed on the social media platforms under the appropriate category as befits their support.
Media partners
We ask for copies of ‘free of cop yright’ photographs to use in publications, on social media and o n printed published literature. In return we will list your magazine or newspaper as our media partner on the front page of all social media with a link to your business. This arrangement should not be taken as exclusive. A contract will be agreed setting out the parameters of the package and donations.
Media stats and previous coverage
Reaching a weekly print and online audience of more than 61,518**** Darlington & Stockton Times Stories are updated online 24 hours a day, 7 days a week.
Unique Visitors 58,369/month*** Page Views 148,350/month***
READER PROFILE Readership: There are 1,533,608 adults in the Darlington & Stockton Times circulation area, of which 57,976 adults read the publication each week. Reach: In the Darlington & Stockton Times core marketing area (Leyburn Bedale Rural Area) 8,058 people read the publication weekly. This is 51% of all adults in the area. Reader Profile: The Darlington & Stockton Times readership is weighted slightly towards female readers (51%) and readers aged 65+ (27%). 54% of readers are social grade ABC1. Top 5 locations by readership: Leyburn Bedale Rural Area (8,058), Northallerton (5,984), Richmond (5,018), Darlington (4,808), Stokesley (3,896). Top 5 locations by reach: Leyburn Bedale Rural Area (49%), Thirsk (45%), Northallerton (43%), Richmond (30%), Stokesley (29%).
Social Media Stats
Facebook Tw itter Instagram REACH: 4567 13,000 TWEET NEW FOR VIDEO VIEWS: IMPRESSIONS 2018 376 POST 301 ENGAGEMENT: FOLLOWERS 2811
Coverage for 2018
Town Crier The Ma rket Place Gossip Magazine Northern Echo Teesside Gazette Darlington & Stockton Times BBC Radio Tees
Contact details
Town Council Clerk - Julie McLuckie Email: [email protected] Tel: 01642 710270
Event Organiser - Irene Myers Email: [email protected] Tel: 07946 415 624
Social media content manager - Sue Thompson Email: [email protected] Tel: 01642 712817 Proposed timeline and deadlines
Sponsorships deadline : 5th August
Advert Booking Deadline 15th August
Arwork sign off deadline: 6th September
Distribution deadline: Friday 13th September
Promotional PR & media deadlines: 19th July
Please contact our team if you have any press enquiries Sponsorship proforma