PROPOSED FOODSTORE

DEVELOPMENT, YORK ROAD,

EASINGWOLD

REVIEW OF PLANNING AND

RETAIL STATEMENT BY

NATHANIEL LICHFIELD & PARTNERS

December 2013

England & Lyle Limited Gateway House 55 Coniscliffe Road Darlington DL3 7EH

Tel: 01325 469236

info@england-lyle.co.uk

CONTENTS

Page

1. Introduction 2

2. The Proposed Development 3

3. Planning Policy Context 4

4. Existing Shopping Provision 5

5. Existing Shopping Patterns 6

6. Sequential Assessment 10

7. Retail Impact Assessment 12

8. Conclusions 20

MAPS

Figure 1: Location Plan and Easingwold District Centre

Figure 2: Catchment Area and Zones

TABLES

1. Capacity Analysis, Convenience Goods

2. Retail Impact Assessment, Convenience Goods, 2018

3. Retail Impact Assessment, Convenience and Comparison Goods, 2018

APPENDIX

Easingwold Household Survey, July 2013

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1. Introduction

1.1 England & Lyle have been commissioned by Hambleton District Council to advise on the retail policy implications of the proposed development by Jomast Developments of a foodstore, petrol filling station and other associated uses on land to the east of York Road, Easingwold. The planning application (ref. 13/02183/OUT) is in outline with all matters reserved except for access.

1.2 The application is supported by a Planning and Retail Statement (October 2013) prepared by Nathaniel Lichfield and Partners (NLP). Our report is an independent Review of the retail policy aspects of the proposed development.

1.3 The application site is located to the east of York Road, approximately 1 km walking distance from the defined Primary Shopping Area of Easingwold district centre. The site is located within the development limits of Easingwold. In retail policy terms it is in an out-of- centre location. Figure 1 shows the location of the application site in the context of Easingwold district centre.

1.4 A planning application was refused in March 2012 for the development of five dwellings and a retail foodstore (2,323 sq.m. gross / 1,286 sq.m. net floorspace) on the former Falcon Furniture site, Stillington Road, Easingwold (ref. 11/02245/FUL). England & Lyle reviewed the application for the Council. We advised that a foodstore development would have a harmful impact on the vitality and viability of Easingwold district centre and that the site would be more suited to residential development. We commented that the site at York Road, the subject of the current application, would be a more appropriate location for a new foodstore in Easingwold, assuming that any proposals for retail development on that site satisfied the retail policy tests.

1.5 GVA have recently been appointed by the Council to carry out an Economic Study of Hambleton District. The study will examine the District’s economy in the light of changes in economic circumstances since 2005 when the last study was undertaken. It includes a review of the Hambleton economy, a land and floor space review to inform the Local Development Framework and a Town Centres review. The Council has provided England & Lyle with some initial data from the study which is helpful in building up a comprehensive picture of shopping provision in the wider area. The GVA data is referred in our review of the retail impact assessment.

1.6 NJL Consulting have written a letter of objection to the foodstore proposals at York Road on behalf of the Co-operative Group (Co-op). The Co-op operates two stores in Easingwold, in Market Square within the Primary Retail Area and another in Long Street outside the centre. Reference is also made to the NJL comments where appropriate in this Review.

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2. The Proposed Development

2.1 The planning application proposes:  a Class A1 foodstore of 3,490 sq.m. (37,566 sq.ft.) gross;  a petrol filling station, with a kiosk comprising 90 sq.m. (approx.) gross;  health-related uses within Use Class D1;  a new access road into the site; and  255 (approx.) car parking spaces

2.2 The 3,490 sq.m. gross foodstore would have a net sales area of 2,094 sq.m. based on a 60% net/gross ratio floorspace. Of this net sales area, 70% (1,466 sq.m.) would be used for the sale of convenience goods, and the other 30% (628 sq.m.) would be used for comparison goods sales.

2.3 The applicants state that whilst the large national foodstore operators have expressed interest in developing a new store on the application site, there is no named operator for the store. It is conventional in this situation for consultants to adopt a sales density that reflects an average of the major food retailers. In this instance NLP have used a convenience goods sales density which is the average of the five large national operators (Asda, Morrisons, Sainsbury’s, Tesco and Waitrose), which equates to £12,309 per sq.m. net. We accept that this is a realistic estimate of the sales density of the proposed store. The estimate is for the assessment year of 2018.

2.4 Applying this sales density to the convenience sales area of the store, its convenience turnover in 2018 is estimated to be £18.04m in 2011 prices. All expenditure and turnover figures in the retail assessment are expressed in 2011 prices.

2.5 NLP state that the proposed development would help to address the need for a new store capable of meeting main/weekly food shopping needs in Easingwold and the surrounding area. They claim that it would complement, rather than compete with, existing smaller traders in Easingwold district centre which cater for top-up and more specialist shopping needs.

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3. Planning Policy Context

3.1 The Hambleton Core Strategy DPD was adopted in April 2007. Policy CP14 states that support will be given to maintaining and enhancing the vitality and viability of centres. In the hierarchy of centres Easingwold is identified as a district centre, meeting the day to day needs of its rural catchment. Retail and other town centre development of a scale appropriate this role is supported in Service Centres, such as Easingwold, provided that development respects the character of the environment of the centre, and assists in maintaining its existing retail function.

3.2 The Allocations DPD was adopted in December 2010. The application site forms part of an allocation for mixed use development under Policy EM1. The uses proposed include housing, employment, health and small retail facility uses. The retail element is intended to be in the northern part of the allocation, accessed from Stillington Road. The southern part of the site, accessed from York Road, is intended to be for employment uses. NLP indicate that, despite extensive marketing, there is no viable demand for the development of employment uses on the wider site, and that the site does not represent an essential part of the employment land supply.

3.3 The application must be assessed against the policy requirements of the NPPF. Planning applications for main town centre uses including retailing which are not in a defined centre and do not accord with an up-to-date development plan, should be subject to a sequential test and an impact test. The impact test applies to proposals of more than 2,500 sq.m. gross floorspace unless the local authority has adopted a smaller floorspace threshold for impact assessments. The current proposals exceed the default threshold of 2,500 sq.m. gross and NLP have prepared a detailed impact assessment as well as a sequential assessment.

3.4 Paragraph 27 of the NPPF states that, where an application fails to satisfy the sequential test or is likely to have significant adverse impacts upon the vitality or viability of a centre, it should be refused. In this Review we focus on whether the proposals comply with the sequential and impact tests.

3.5 The application of planning policy in relation to the proposed development is concerned in particular with the implications for Easingwold district centre, a defined centre in terms of local and national planning policy for retail and town centre uses. Stores located outside defined centres (including Thirsk and Boroughbridge as well as Easingwold) are not protected by planning policy.

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4. Existing Shopping Provision

4.1 Easingwold district centre is situated approximately 1 km walking distance to the north-west of the application site (see Figure 1). The Primary Shopping Area is centred around the Market Place and there are also retail and commercial uses on Long Street. The convenience retailers in the centre include a small Co-op store in the Market Place, a Costcutter on Long Street, and a number of smaller independent stores such as two bakeries, two butchers, a greengrocer, and a deli.

4.2 NLP state that Easingwold district centre provides a range of uses which meet the day to day needs of residents of Easingwold and the surrounding rural area. It is a healthy centre, which contains a range of independent and niche operators, an attractive Georgian shopping environment, and few vacant units. However, provision within the centre is focused on meeting day to day and specialist needs, and Easingwold lacks a large foodstore capable of meeting the main/weekly food shopping needs of residents. The only other convenience retail provision in Easingwold is a larger edge-of-centre Co-op supermarket on Long Street, outside the defined Primary Shopping Area.

4.3 There has been some uncertainty about the floorspace figures of the Co-op and Costcutter stores on Long Street quoted in the Planning and Retail Statement. Accurate floorspace figures are necessary in judging the trading performance of these stores. NLP have now clarified the amount of floorspace in these stores and we have agreed that the figures to be used are as follows.

Existing stores in Easingwold total net area convenience sales area Co-op, Long Street (edge of centre) 672 m2 528 m2 Costcutter, Long Street (in-centre) 130 m2 117 m2

4.4 Shopping provision in the villages surrounding Easingwold is limited to small shops/ general stores meeting only the very basic needs of local residents. Such shops include village stores in Helperby, Huby, Husthwaite, Linton-on-Ouse, Stillington and Tollerton.

4.5 The wider area that has been used as the survey area for the retail assessment includes the centres of Thirsk, Boroughbridge and Helmsley. The largest foodstores in these towns are the Tesco (2,720 sq.m. net) and Lidl (1,063 sq.m. net) stores in Thirsk and the out- of-centre Morrisons in Boroughbridge (3,267 sq.m. net).

4.6 NLP indicate that there are no unimplemented planning permissions for new convenience floorspace of any significance within Easingwold.

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5. Existing Shopping Patterns

5.1 In order to analyse existing shopping patterns in Easingwold and the surrounding area, NLP commissioned NEMS Market Research to conduct telephone surveys of household shopping patterns in July 2013. A total of 500 interviews were undertaken in 4 zones, based around Easingwold, Thirsk, Boroughbridge and Helmsley. Zone 1 (Easingwold) has been defined as the Primary Catchment Area (PCA) for the foodstore. The catchment area and zones are shown on the map in Figure 2. The full household survey tabulations are included in the Appendix to this Review.

5.2 The largest market shares for main food shopping across the survey area and for those respondents living in the Easingwold zone are shown below. The smaller responses are excluded, including Internet/home delivery (5% overall and 8% in the Easingwold zone) and ‘don’t knows/it varies’. The responses reflect where people do most of their main food shopping. A further question was asked about whether other stores are used for main food shopping. The pattern is very similar but 35% of respondents overall and 28% in the Easingwold zone do not use any other stores.

Main food shopping Survey area total Easingwold zone Morrisons, Boroughbridge 20% 8% Tesco, Thirsk 17% 4% Tesco, Clifton Moor, York 15% 33% Co-op, Long Street, Easingwold 8% 19% Sainsburys, Monks Cross, York 6% 10% Asda, Monks Cross, York 5% 6% Co-op, Helmsley 2% - Co-op, Market Place, Easingwold 1% 2% Costcutter, Easingwold 1% 2%

5.3 For main food shopping Morrisons in Boroughbridge, Tesco in Thirsk and Tesco at Clifton Moor are the stores most used in the survey area as a whole. Easingwold residents mostly use Tesco at Clifton Moor followed by the Co-op at Long Street in Easingwold.

5.4 The largest market shares for small scale/top-up food shopping across the survey area and for those respondents living in the Easingwold zone are shown below. The smaller responses are again excluded, including Internet shopping (1% overall and in the Easingwold zone) and ‘don’t knows/it varies’. The responses reflect where people do most of their top- up food shopping. A further question was asked about whether other shops are used for top-up food shopping. The pattern is very similar but 51% of respondents overall and 46% in the Easingwold zone do not use any other shops.

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Top-up food shopping Survey area total Easingwold zone Co-op, Long Street, Easingwold 16% 37% Tesco, Thirsk 8% - Morrisons, Boroughbridge 7% - Local shops, Easingwold 7% 17% Local shops, Thirsk 7% 1% Co-op, Helmsley 5% - Co-op, Market Place, Easingwold 4% 8% Spar, Boroughbridge 4% - Local shops, Helmsley 3% - Tesco, Clifton Moor, York 2% 4% Sainsburys, Monks Cross, York 1% 1% Costcutter, Easingwold 1% 3% Asda, Monks Cross, York - 1%

5.5 For top-up food shopping the Co-op in Long Street, Easingwold is the store most used in the survey area as a whole followed by a wide range of shops in the main centres. Easingwold residents dominantly use the Co-op in Long Street for top-up food shopping followed by local shops in Easingwold, the Co-op in the Market Place and Costcutter.

5.6 The market shares of stores for main food and top-up food shopping have been combined with expenditure estimates for each zone to estimate the survey-based turnovers of stores and centres originating from within the survey area. The total turnover of existing retail facilities also includes forecast levels of inflow of spending from outside the survey area.

5.7 NLP indicate that 39% of convenience goods expenditure generated in the PCA (Easingwold zone – see Figure 2) is estimated to be spent at stores and centres within this zone. Therefore, 61% of food spending originating in the Easingwold zone is spent at other stores located outside of this zone. There is leakage to stores in other zones - Tesco and Lidl in Thirsk and Morrisons in Boroughbridge. There is also leakage out of the survey area - to Tesco at Clifton Moor, and Sainsbury’s and Asda at Monks Cross in York. These are all large foodstores. NLP note that a significant proportion of Easingwold residents are also using the petrol filling stations associated with these large stores.

5.8 The Co-op on Long Street is clearly the most popular store for Easingwold residents for top-up food shopping and is also well used for main food shopping. The household survey shows that 79% of weekly food spending by Easingwold residents is on main food shopping. Therefore, if the Co-op store is used by 19% of Easingwold residents for main food shopping and 37% for top-up food shopping, the main food turnover of the store must represent more than half of its total turnover. The letter from NJL Consulting on behalf of the Co-op states that 57% of all transactions at the store are for main food shopping. NLP note that the Co-op is a relatively small store with a floorspace of only 672 sq.m. net and it offers only limited potential to meet main/weekly food shopping needs. The survey

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evidence suggests that the Co-op store would face strong competition from a new foodstore at York Road for main food shopping.

5.9 Another important matter in relation to shopping patterns is the extent of over- trading in stores in Easingwold. Over-trading is an indication that shops are performing better than average and suggests that they may be able to withstand some reduction in trade without losing profitability. We have reviewed the available data on over-trading from NLP for the two Co-op stores and Costcutter and also from NJL Consulting for the Co-op store on Long Street. It should be pointed out that:  The convenience sales areas that we have agreed with NLP are 528 sq.m. for the Co- op in Long Street and 117 sq.m. for Costcutter. The Co-op store in the Market Place has a floorspace of 126 sq.m. net.  The survey-based turnovers of these stores estimated by NLP (including inflow) are accepted.  NLP have used a benchmark sales density for the Co-op of £7,496 per sq.m. NJL Consulting suggest that the figure should be £8,316 per sq.m. based on Verdict 2012 (converted to 2011 prices). We agree that the Verdict figure is the most appropriate.  The turnover figures for the smaller stores are taken from NLP’s Table 7.1.

Easingwold PCA convenience sales density benchmark survey-based sales area (m2) £ per sq.m. turnover turnover Co-op, Long Street 528 £8,316 £4.39m £7.50m Co-op, Market Place 126 £8,316 £1.05m £1.48m Costcutter 117 £5,000 £0.59m £1.46m Other shops, Easingwold - - £1.11m £2.67m Other stores/centres - - £0.98m £1.01m Total - - £8.12m £14.12m

5.10 The total amount of over-trading in Easingwold is estimated to be £6.0m. The table above shows that all three supermarkets in Easingwold appear to be over-trading. The extent of over-trading above benchmark turnovers is 71% in the Co-op, Long Street; 41% in the Co-op, Market Place; and 247% in Costcutter.

5.11 NJL Consulting have questioned the survey-based turnover of the Co-op store in Long Street. Using information provided by the Co-operative Group, based on average weekly sales, NJL indicate that the actual turnover of the store in 2011 prices is £4.52m. This is only slightly higher than the store’s benchmark turnover and it suggests that the store is only over-trading by a small amount at present.

5.12 If the household survey has over-estimated the market share of the Co-op store in Long Street, then it is likely that the market shares and turnovers of other shops in Easingwold have been under-estimated. Household surveys commonly under-record the extent to which shoppers visit smaller shops because questions are asked about the stores most used. In this survey it is possible that the turnover of the Co-op in Long Street is lower than has been estimated.

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5.13 If the market share and turnover of the Co-op have been over-estimated by the household survey, the implication is that the market shares of other shops would have to be adjusted. It may be that the survey-based turnovers of Costcutter and the Co-op in the Market Place have also been over-estimated but this is unlikely because they are also shown to be over-trading. The other possibility is that the market shares of stores outside Easingwold (in Thirsk, Boroughbridge and York) have been under-estimated and that the extent of leakage from the PCA is higher than estimated by NLP. Because of the uncertainty in making any adjustments to the turnovers of stores/centres (and in the absence of any reliable alternative source of data for stores/centres) we advise that the survey-based turnover estimates should be accepted and used for the purposes of the impact assessment.

5.14 It is also important to point out that trade diversion from the Co-op in Long Street is not a material consideration unless it has other implications for Easingwold district centre. Trading impact on stores outside defined centres is a matter of competition between retailers, not a planning matter. The Co-op store in Long Street is not protected by planning policy. The issue of linked trips between the store and the district centre is discussed later in Section 7.

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6. Sequential Assessment

6.1 The NPPF requires that planning applications for main town centre uses (such as retailing) which are not in a defined centre and do not accord with an up-to-date development plan should be subject to a sequential test. Such uses should be located in town centres, followed by edge-of-centre locations and, only if suitable sites are not available, should out-of-centre sites be considered. When considering edge-of-centre and out-of-centre proposals, preference should be given to accessible sites that are well connected to the town centre.

6.2 The application site lies around 1 km walking distance from the defined Primary Shopping Area within Easingwold district centre, and is therefore out-of-centre in retail policy terms. On this basis, it is therefore necessary to consider potential sites both within and on the edge of existing centres, in terms of their suitability and availability to accommodate the proposed foodstore.

6.3 Given the intended role and function of the proposed new foodstore, in meeting the main food shopping needs of Easingwold and the surrounding area, and the absence of any other defined centres in the southern part of Hambleton, NLP have restricted the area of search for sites to sites within or on the edge of Easingwold district centre in terms of their suitability and availability. The application site comprises around 3.0 hectares in total, and for flexibility NLP have assumed a minimum site size of around 2.0 hectares for the sequential assessment. However, existing available premises have also been considered. We agree that the sequential approach has been carried out in a robust manner.

6.4 Six sites have been assessed in Easingwold: 1. Vacant ‘Commercial’ Public House, Market Place 2. Former Falcon Office Furniture, Fire Station and Council Depot, Stillington Road 3. Allocated Site EH1 (former Ward Trailers), York Road 4. Land at Kellbalk Lane/Oxenby Place 5. Land North of Meadow Spring Way 6. Vacant Units, Easingwold District Centre.

6.5 We accept that there is currently no scope to accommodate large-scale new retail development in the district centre. NLP conclude that none of the alternative sites is suitable and available to accommodate the proposed development, due to a range of constraints. The majority of these sites are too small to accommodate the proposed foodstore and petrol filling station. NLP note that a number are considered likely to come forward for alternative forms of development, in line with their development plan allocations.

6.6 We would comment that four of these sites are out-of-centre and so cannot be considered to be sequentially preferable to the application site. In applying the sequential approach the recent High Court decision on a retail development case in the Borough of Telford and Wrekin (June 2013) is relevant. In this case it was ruled that sites can be

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considered ‘equal’ in terms of sequential status, and that it can be concluded that there is no material difference between the relative sequential merits of the competing sites. Furthermore, in considering the merits of out-of-centre sites, it was ruled that “sequential superiority” is not to be determined merely by measuring which of two competing sites is closer to the town centre “as the crow flies”; there are a number of permutations of factors which would justify a finding that one site is not discernibly sequentially superior to another.

6.7 From our observations of the sites assessed by NLP, we would also note that the ‘Commercial’ public house remains in active use as a pub/restaurant and the former Ward Trailers site is currently under construction for housing.

6.8 NJL Consulting refer to England and Lyle’s review of the proposals for a foodstore at Stillington Road in Easingwold in terms of the sequential test. In that review we stated that the York Road site is not sequentially preferable to Stillington Road but it is better served by a choice of means of transport and it is not significantly further away from the town centre. Our view remains the same now. The York Road and Stillington Road sites have equal sequential status. Neither is sequentially preferable to the other. The York Road site is clearly more accessible than the Stillington Road site. Although bus services are limited at the moment, buses use York Road and a new foodstore there could be easily reached by bus.

6.9 We agree with the applicants that the application complies with the sequential approach to site selection set out in the NPPF.

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7. Retail Impact Assessment

Approach to the Assessment

7.1 In the NPPF planning applications for retail use over 2,500 sq.m. outside centres and not in accordance with an up-to-date Local Plan are required to be accompanied by a retail impact assessment. This assessment should include an assessment of:  the impact of the proposal on existing, committed and planned public and private investment in a centre or centres in the catchment area of the proposal; and  the impact of the proposal on town centre vitality and viability, including local consumer choice and trade in the town centre and wider area.

7.2 In terms of impact on investment NLP do not consider that the proposed foodstore would have any adverse impact upon the ability to bring forward other investment in/on the edge of existing centres, including Easingwold. This is because there are no development schemes of any significance being promoted in Easingwold or other centres. We accept that the proposals satisfy the first part of the impact test.

7.3 NLP’s quantitative impact assessment is focused upon the convenience goods (i.e. food) retail floorspace proposed as part of the new foodstore. A separate comparison (i.e. non-food) goods assessment has not been undertaken because of the relatively small scale of the comparison floorspace proposed within the store (628 sq.m. net), and the limited effect that this would have on existing shopping patterns.

7.4 We have reviewed the retail impact assessment on the basis of the convenience goods assessment carried out by NLP but for robustness we have also made an independent assessment of the potential impact comparison goods shopping in Easingwold and other centres and the overall impact of convenience and comparison goods combined. This is a robust approach because: (1) the NPPF requires impact to be assessed on the vitality and viability of centres and the Practice Guidance advises that this should be based on the vitality and viability of centres as a whole, not just the shops that may compete directly with a proposed new retail development. (2) Hambleton Council has a floorspace threshold for impact assessments of 500 sq.m. gross floorspace. The comparison floorspace in the proposed store at York Road is itself larger than this threshold figure and would in itself justify an assessment of impact in terms of comparison goods if it was a separate retail unit.

7.5 For impact assessment purposes NLP assumed that 75% of the turnover of the proposed foodstore would be drawn from the PCA, ie. the Easingwold zone, and the remainder would be either inflow from the other survey area zones or from beyond the survey area. NLP estimate that 10% of the turnover would be from beyond the survey area including visitor spending. We consider that this is a reasonable assumption.

7.6 Some of the trade from within the survey area would be clawback of leakage currently going to large foodstores on the edge of York. NLP assume that the new store

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would help to claw back a significant proportion of the expenditure which is currently leaking out of the Easingwold area to such stores located further afield.

7.7 In the table below we summarise the amount of trade that is estimated by NLP to be drawn from different sources in the forecast year 2018.

Amount of trade draw Percent of turnover Trade drawn from shops in Easingwold zone £3.1m 17% Trade drawn from shops in other zones £4.1m 23% Total trade draw from study area £7.2m 40% Inflow from beyond study area £1.8m 10% Clawback of leakage £9.0m 50% Total convenience turnover £18.0m 100%

7.8 In addition to the inflow estimate of 10% which we have accepted, we believe that the estimate that 50% of the store’s turnover would be from clawback is reasonable. NLP have calculated that only 39% of convenience goods expenditure generated in the PCA (Easingwold zone) is spent at stores and centres within this zone, representing a leakage of 61% of spending out of the zone. For impact assessment purposes it is necessary to take account of retention and leakage in the study area as a whole. NLP’s tables show that in 2013 the amount of convenience spending retained in the study area as a whole was 64% of the total and there was a 36% leakage of spending. The amount of leakage in 2013 was £34.7m, forecast to increase to £35.8m in 2018. A clawback of £9.0m of this leakage in 2018 represents 25% of the leakage. Most of the large amount of leakage to large foodstores in York is likely to continue but NLP’s assessment suggests that the proposed new store would help to retain a quarter of the spending that is lost as leakage. We accept that this is a reasonable assumption.

Retail Capacity

7.9 There is no longer a policy test to demonstrate evidence of need for new shopping floorspace but the Practice Guidance recognises that quantitative need in terms of retail capacity is a relevant factor in assessing whether a proposed development would have an adverse impact on existing centres. The argument is that if there is capacity for new floorspace, the likely impact on centres will not be as great as if there is no capacity because centres will be better able to withstand a degree of trade diversion.

7.10 In England & Lyle’s Review of the previous application for a foodstore at Stillington Road in Easingwold, we concluded that there was insufficient expenditure capacity in convenience goods to support the level of convenience floorspace proposed but there was capacity for the comparison goods element of floorspace. In their objection to the York Road application NJL Consulting have referred to our comments in saying that there is not sufficient capacity in the local area to accommodate the proposed development.

7.11 Therefore it is important to review the capacity for additional floorspace in Easingwold and we have done so using the information provided in NLP’s retail assessment.

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Our review of capacity is for convenience goods only and is shown in Table 1 of this report. The capacity analysis is for the primary catchment area, which is the Easingwold zone. We accept the estimates and forecasts of population and expenditure made by NLP for the PCA. The survey-based turnovers are the same as those shown in the table in paragraph 5.9. The benchmark turnovers in 2013 are also consistent with the figures we have used in that table. They take account of revised estimates of floorspace and sales density of shops in Easingwold listed in paragraph 5.9. We have also applied NLP’s assumption that a new store would increase the retention level for convenience spending in the PCA from 49% to 75%.

7.12 With reference to Table 1, in 2018 the forecast convenience expenditure minus total benchmark turnover is £14.2m. Allowing for over-trading of £6.0m (paragraph 5.10) the total available capacity is £20.2m. By 2023 the total available capacity increases to £21.4m. The convenience turnover of the proposed store drawn from within the PCA is £13.5m. Therefore there is more than sufficient capacity for the turnover of the store.

7.13 We believe that NLP have made a cautious assessment of convenience goods capacity in Easingwold. The figures in Table 1 for 2018 show an expenditure capacity (i.e. retained expenditure) of £22.3m based on a retention level of 75%. If the retention level remained at its current figure of 49%, the amount of expenditure retained in 2018 would be £14.6m. The figures imply that leakage would be reduced by £7.7m in 2018 if the retention level increases to 75%. But £7.7m is lower than NLP’s estimated clawback (reduction in leakage) of £9.0m. A reduction in leakage of £9.0m would increase the retention level to 79% and increase the forecast capacity to support additional convenience floorspace.

Qualitative Need for a New Foodstore

7.14 The extant PPS4 Practice Guidance sets out the basis for assessing qualitative retail need. It describes five factors which are frequently used to identify qualitative retail need: (a) Deficiencies or ‘gaps’ in existing provision (b) Consumer choice and competition (c) ‘Overtrading’ congestion and overcrowding of existing stores (d) Location specific needs (deprived area considerations) (e) The quality of existing provision.

7.15 Of these factors the ones that are particularly relevant to Easingwold are any deficiencies in existing provision, consumer choice and competition and over-trading. The adequacy of existing provision is shown by the fact that 61% of convenience expenditure in the Easingwold zone is lost as leakage to stores elsewhere. Existing shops in Easingwold are not used to a large extent for main food shopping and tend to serve mostly local top-up shopping needs. There is a limited consumer choice of food shops in the town and the NPPF requires retail assessments to consider impact on local consumer choice (positive and negative). We have already discussed the evidence of over-trading in existing shops.

7.16 The most valuable evidence of qualitative need is the telephone household survey commissioned by NLP and carried out in July 2013 by NEMS Market Research. The household survey tabulations are included in the Appendix to this Review.

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7.17 The household survey (Question 25) asked “If a new foodstore around four times the size of the existing Co-op at Long Street, Easingwold was to open in Easingwold, do you think you would consider shopping there if future?” Overall 40% of respondents said Yes; 49% said No; and 11% said ‘don’t know’. In the Easingwold zone 56% of respondents said Yes; 28% said No; and 16% said ‘don’t know’. Therefore in the Easingwold area twice as many people in the survey are likely to use the proposed new store compared with those who would not use it. The lower level of support in the wider area reflects the fact that the respondents in the other zones live in and around Thirsk, Boroughbridge and Helmsley – some distance from Easingwold.

7.18 Those who said Yes to the question about a new foodstore were asked why they would use it. The main reasons are shown below.

Overall responses Easingwold zone Close to home/easy to get to 34% 46% Would like to try it 19% 8% Would probably have cheaper prices 16% 23% Better range 13% 19% Like the area 4% 2% Close to/on the way to work 4% 1%

7.19 Those who said No to the question about a new foodstore were asked why they would not use it. The main reasons are shown below.

Overall responses Easingwold zone Too far away/don’t go to Easingwold 67% 6% Loyalty to local traders 10% 36% Happy using current stores 6% 11% Enough shops already/not needed 5% 13% Would change character of the town 4% 13%

7.20 Convenience to where people live is the main factor in the support for a new store, particularly for residents of the Easingwold zone. For local residents price and range of goods are also important. Distance to Easingwold is the main factor against a new store across the survey area but in Easingwold there is a strong feeling of loyalty to local traders and some indication that the town is well provided for by existing shops. The responses in the Easingwold zone include 10% ‘don’t knows’. To obtain a more accurate picture of the relative support for a new store we have calculated the percentages of those respondents in the Easingwold zone that gave a specific response to this question. 34% said they would use the store because it is close to home; 17% said they would use it because of cheaper prices; and 13% said they would not use it because of loyalty to local traders. In terms of survey responses twice as many people said they are likely to use the proposed new store compared to those who said they would not use it.

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Impact on Trade in Centres and Stores

7.21 NLP’s retail impact assessment for convenience goods is set out in Table 9 of the Planning and Retail Statement. We have simplified the impact assessment for 2018 in Table 2 of this Review. NLP have assessed that 4% of the store’s turnover would be drawn from Easingwold town centre, 13% from the Co-op on Long Street, 23% from elsewhere in the catchment area (Thirsk and Boroughbridge), 50% from clawback of leakage (to stores in York) and 10% as inflow from beyond the catchment area. The trade draw compared to the turnover of stores and centres represents a trade diversion of 20% from Costcutter store in Easingwold town centre, 12% from the Co-op store in the Market Place and 7% from other shops in the town centre. The overall trade diversion in the town centre is 12%. Other shops in the villages surrounding Easingwold are forecast to experience an impact of around 5%, reflecting the more localised role that they perform in meeting the day-to-day shopping needs of residents of these settlements. The Costcutter store is strongly over-trading and its viability should not be seriously affected by the predicted trade diversion.

7.22 NLP’s assessment is that the most significant trade diversion impact as a result of the new store would be experienced by Co-op on Long Street (30%) which is the largest existing store in Easingwold. It is located outside the defined boundary of Easingwold District Centre and, as emphasised earlier, it is therefore not protected by planning policy. NLP state that this store is performing strongly at the present time and trading well above its benchmark turnover level. NLP consider that the store would continue to perform above the Co-op company average turnover. We have shown in Section 5 that the Co-op supermarket is over-trading by an estimated 71% but NJL Consulting suggest that the actual turnover of the store is only slightly above its benchmark turnover and the store is not over- trading at present. If the Co-op store is over-trading, a 30% trade diversion would not be damaging to its viability. If the store is not over-trading, its turnover would fall to below the company average level. However, we show below that we believe the trade diversion will be less than 30%. Even at a lower trading level the store would continue to be the most important destination for top-up shopping in the town. The policy implications of trading impact on the Co-op supermarket are discussed later in this Section.

7.23 Further afield, the impacts forecast on other stores beyond the PCA comprise around 9% on Tesco in Thirsk, 7% on the out-of-centre Morrisons in Boroughbridge and 3% on Lidl in Thirsk, with the impact on other stores and centres in the Study Area being around 1%.

7.24 The proposed new foodstore would compete directly with existing large foodstores beyond the PCA, and we agree that the new store would claw back a significant proportion of food spending currently leaking out to these stores.

Independent Review of Trading Impact

7.25 In Table 2 we have made an independent assessment of the likely retail impact in convenience goods. We accept NLP’s trade draw assumptions of 10% of the store’s turnover

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from inflow of trade and 50% from clawback. We have tested the sensitivity of the impact assessment by varying the proportions of trade that would be drawn from within Easingwold and from other centres. We believe that, compared with existing shopping patterns, the new store would be likely to compete more strongly with the larger supermarkets in Thirsk and Boroughbridge than has been assumed by NLP. We have tested the assumption that 26% of trade would be drawn from shops in the secondary catchment area (compared to NLP’s 23%) and that 14% would be drawn from shops in the primary catchment area (compared to NLP’s 17%).

7.26 The differences in percentage trade diversions are fairly small. The overall impact on shops in Easingwold town centre remains 12%. The impact on the Co-op in Long Street decreases to 23% which reduces the potential harm to the viability of this store. There are higher trade diversions from Thirsk town centre (5%), Tesco in Thirsk (10%) and Lidl in Thirsk (8%) but a lower trade diversion from Morrisons in Boroughbridge (5%). The impacts in Thirsk are not considered to be significant.

7.27 As a further test of the sensitivity of the retail impact assessment and to take account of the likely overall impact on Easingwold town centre and other centres, in Table 3 we have assessed the comparison goods trading impact and the combined convenience and comparison goods impact. The first part of Table 3 reproduces our convenience impact assessment from Table 2 in a simplified form. The second part of Table 2 uses data from GVA Economic Study initial tables on the comparison goods turnovers of centres in 2018 and estimates the comparison trade draw to the proposed store at York Road. We have estimated the comparison goods turnover of the store based on its comparison floorspace and a sales density of £8,000 per sq.m. net, which is typical of comparison goods sales densities in similar foodstores. We assume that 10% of comparison turnover would be from inflow and 50% from clawback, the same as for convenience goods. All the trade draw is anticipated to be from town centre shops rather than supermarkets.

7.28 The predicted comparison goods impacts are 12% on Easingwold town centre and 5% on Thirsk town centre. Also in Table 3 we have combined the convenience and comparison impacts. The predicted combined impacts are 13% on Easingwold town centre, 23% on the Co-op in Easingwold (all in convenience goods), 16% in Easingwold as a whole, 6% on Thirsk town centre and 9% on Tesco in Thirsk (all in convenience goods).

7.29 NJL Consulting have commented that, if the Council considered that the Stillington Road proposal would have an adverse impact upon the vitality and viability of Easingwold Town Centre, it can only be considered that the York Road scheme would have a greater level of impact, as it is a larger store. The proposed York Road store has a higher turnover but, in our view, because of its size it has the potential to attract more of its turnover as clawback of leakage. This reduces the potential trade diversion within the catchment area. We also anticipate that a larger store would compete to a greater extent with other foodstores in the catchment area outside Easingwold – notably Tesco in Thirsk and Morrisons in Boroughbridge.

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Impact on the Vitality and Viability of Easingwold District Centre

7.30 NLP consider that the impacts forecast in their retail assessment are not likely to have a significant impact upon the vitality and viability of Easingwold district centre. NLP argue that the proposed foodstore would complement existing smaller stores in Easingwold district centre, which cater for day to day top-up and specialist needs. The proposed store would primarily cater for main food shopping trips. We agree that this a correct interpretation of impact in relation to shops in the district centre. The only shop likely to experience a significant trade diversion is Costcutter but it is strongly over-trading and should be able to withstand the predicted loss of trade.

7.31 We agree with NLP that Easingwold district centre has a high level of vitality and viability. In relation to the health check indicators in the former PPS4, which are repeated in the current draft National Planning Policy Guidance, Easingwold has a good diversity of uses, a very low vacancy rate, good accessibility by car and bus, and an attractive shopping environment. There is no evidence of weakness in the health of the centre. In our view the proposed development would not have a significant adverse impact on the vitality and viability of Easingwold district centre which is the key NPPF policy test in terms of impact.

7.32 We acknowledge that about half of the trade in the Co-op supermarket on Long Street is in main food shopping and the Co-op store would compete with a new foodstore in York Road for main food shopping. The impact we have predicted on the Co-op store is based on a realistic assessment of the likely percentage of the trade of the new store that would be taken from the Co-op and it is a lower estimate than that made by NLP. We do not believe the viability of the Co-op store would be harmed by the proposed development. In any event the store is not located within the defined centre of Easingwold and any impact on that store could not be used as a reason for refusal in applying the NPPF impact test.

7.33 NJL Consulting consider that the proposed development will have an adverse impact on Easingwold town centre’s vitality and viability because the strong functional relationship between the Co-op on Long Street and the Primary Retail Area would be significantly reduced as a result of the proposed development. NJL Consulting argue that a reduction in the performance of the Co-op store would have a resultant adverse impact upon the town centre because it would lead to a reduction in linked trips with the town centre and impact on town centre turnover and its vitality and viability.

7.34 The household survey shows that 19% of respondents of the Easingwold zone do their main food shopping at the Co-op in Long Street. The survey does not show the extent to which Co-op shoppers make linked trips but for respondents of the Easingwold zone overall 25% of shoppers doing main food shopping make linked trips to do non-food shopping and 14% do other food shopping. Our view is that, although there are linked trips between the Co-op and the shops in the district centre, the extent of linked trips is not so great as to mean that a lower turnover in the Co-op store would have a significant effect on shops in the district centre because of a reduction in linked trips. A new store at York Road would also be expected to generate linked trips to the district centre which would offset any reduction in linked trips from the Co-op.

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Petrol Filling Station

7.35 NLP note that the proposed development would also significantly address the lack of a petrol filling station (PFS) serving the Easingwold area. At present the town itself is served by just one PFS, which is an independent facility located on Thirsk Road. It is claimed that the presence of a new PFS within the proposed development would reduce the need for people to travel to PFSs further afield, including those in Thirsk and York, and help to facilitate more competitive fuel prices. Local residents would have the opportunity to link their trip to buy petrol/diesel with their food shopping.

7.36 NJL Consulting have commented that the ‘destination’ attraction of the York Road proposal is further increased by the inclusion of a petrol filling station within the scheme. In our experience the presence of a PFS as part of a new supermarket development in a small town like Easingwold can be a strong factor in the popularity of the store. The presence of a petrol filling station adjacent to the Tesco supermarket in Thirsk has been a benefit to local residents. Other examples include Market Weighton and Hornsea in the East Riding where new Tesco stores have included a petrol filling station in towns which previously lacked such a facility.

7.37 The PFS would include a 90 sq.m. kiosk for petrol sales as well as having a range of convenience goods. These goods would be bought primarily by customers using the PFS or through passing trade along York Road. The kiosk could also be used by local residents living within walking distance as a facility for top-up shopping. We do not believe the sale of convenience goods from this small kiosk would have any impact on trade in the district centre. It is well below the floorspace threshold of 500 sq.m. that applies to retail developments that would require an impact assessment. There are no policy grounds for resisting the inclusion of the petrol filling station and kiosk within the scheme.

7.38 We agree that there would be benefits to local residents from the presence of a petrol filling station as part of the proposed development.

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8. Conclusions

8.1 The Planning and Retail Statement prepared by NLP concludes that:  In relation to the sequential approach, none of the potential alternative opportunities considered are suitable and available to accommodate the development and the application complies with the sequential approach.  The proposed foodstore would not result in any significant adverse impact upon existing centres, in terms of planned investment, or upon their vitality and viability.  The proposed development is in accordance with the overall aims and objectives of the development plan.  The proposed foodstore would also result in a number of positive impacts. It would enhance local consumer choice and meet the need for a new main foodstore and petrol filling station in Easingwold.  The proposed development would be a sustainable development, in accordance with the NPPF.

8.2 In England & Lyle’s review of the proposal for a foodstore development at Stillington Road in Easingwold in February 2012 we advised the Council that:  There was likely to be a significant adverse impact on convenience goods trade and overall retail trade in Easingwold town centre.  The level of trading impact in Easingwold town centre was likely to have an adverse impact on the vitality and viability of the town centre.  The application site is not sequentially preferable to the EM1 allocation site (the location of the cuurent proposals at York Road). The application did not adequately consider the EM1 site as an alternative for large-scale retail development.  The benefits of regeneration and employment did not outweigh the potential harm to Easingwold town centre.  Choice and competition would improve but this has to be weighed against the negative impacts of the proposed development in terms of retail impact and the scale of retail development.

8.3 We have reviewed the information used by NLP on existing shopping provision and shopping patterns, based on a new household survey. We note that there is a leakage of more than 60% of spending out of the Easingwold area for convenience goods shopping and that, despite this, there is evidence of over-trading in existing shops in Easingwold including the Costcutter store on Long Street and the Co-op supermarket, also on Long Street but outside the district centre.

8.4 NLP have carried out a sequential assessment of several alternative sites in Easingwold, mostly in out-of-centre locations that are not sequentially preferable. We agree that none of these sites is suitable and available to accommodate the proposed development and that the application complies with the sequential approach to site selection set out in the NPPF.

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8.5 We are satisfied that there is more than sufficient capacity for the convenience turnover of the store based on the likely increase in retention of spending in the Easingwold area and allowing for the current level of over-trading.

8.6 The household survey shows that in the Easingwold area twice as many people said they are likely to use the proposed new store compared with those who would not use it.

8.7 We have reviewed the retail impact assessment carried out by NLP for convenience goods and for robustness we have made an independent assessment of impact using different assumptions about trade draw within the catchment area. We have also assessed the potential comparison goods impact of the proposed store and the overall impact of convenience and comparison goods combined.

8.8 Our assessment of convenience goods impact on shops in Easingwold district centre is an overall trade diversion of 12% of turnover with the largest impact on the Costcutter store which is strongly over-trading. We predict that the impact on the Co-op in Long Street in convenience goods is 23%. The potential impacts on stores in Thirsk are small and are not considered to be significant.

8.9 Our predicted comparison goods impacts are 12% on Easingwold town centre and 5% on Thirsk town centre. The predicted combined convenience and comparison impacts are 13% on Easingwold town centre, 23% on the Co-op in Easingwold (all in convenience goods), 6% on Thirsk town centre and 9% on Tesco in Thirsk (all in convenience goods).

8.10 We agree with NLP that Easingwold district centre has a high level of vitality and viability. In our view the proposed development would not have an adverse impact on the vitality and viability of Easington district centre.

8.11 We do not believe the viability of the Co-op store in Long Street would be harmed by the proposed development. In any event the store is not located within the defined centre of Easingwold and is not protected by planning policy. Any impact on that store could not be used as a reason for refusal in applying the NPPF impact test.

8.12 A reduction in trade in the Co-op store would have some effect on linked trips to Easingwold district centre but a new store at York Road would also be expected to generate linked trips to the district centre which would offset any reduction in linked trips from the Co-op.

8.13 We agree that there would be benefits to local residents from the presence of a petrol filling station as part of the proposed development.

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Figure 2: Catchment Area and Zones

Source: Planning and Retail Statement, Nathaniel Lichfield & Partners, October 2013

TABLE 1: CAPACITY ANALYSIS - CONVENIENCE GOODS

Easingwold primary catchment area (2011 prices)

2013 2018 2023 convenience goods expenditure (£m) 28.82 29.78 31.29 survey-based turnover (£m) 14.12 - - retention level [1] 49% 75% 75% expenditure capacity (£m) - 22.34 23.47 benchmark turnover drawn from PCA (£m) 8.12 8.12 8.12 residual capacity (£m) - 14.22 15.35 over-trading 6.00 6.00 6.00 total available capacity - 20.22 21.35 turnover of proposed store from PCA (£m) [2] - 13.50 13.50

[1] from NLP's Tables 7 and 8 [2] assuming 75% of turnover of foodstore from within PCA TABLE 2: RETAIL IMPACT ASSESSMENT, 2018 CONVENIENCE GOODS (2011 prices)

Assessment by NLP Proposed Foodstore Development turnover share of trade impact 2018 (£m) trade draw diversion (£m) (percent) Easingwold PCA (Zone 1) Co-op, Market Place 1.5 1% 0.2 12% Costcutter 1.5 2% 0.3 20% Other shops, town centre 2.7 1% 0.2 7% Easingwold town centre total 5.7 4% 0.7 12% Co-op, Easingwold 7.7 13% 2.3 30% Other local shops 1.0 1% 0.1 5% PCA total 14.4 17% 3.1 22% Secondary catchment Thirsk town centre 7.8 1% 0.1 1% Tesco, Thirsk 24.3 12% 2.1 9% Lidl, Thirsk 4.8 1% 0.1 2% Morrisons, Boroughbridge 24.1 10% 1.8 7% other stores/centres 10.3 1% 0.1 1% SCA total 71.3 23% 4.2 6%

Clawback - 50% 8.9 -

Inflow - 10% 1.8 -

Total - 100% 18.0 -

Assessment by England & Lyle Proposed Foodstore Development turnover share of trade impact 2018 (£m) trade draw diversion (£m) (percent) Easingwold PCA (Zone 1) Co-op, Market Place 1.5 1% 0.2 12% Costcutter 1.5 2% 0.4 24% Other shops, town centre 2.7 1% 0.2 7% Easingwold town centre total 5.7 4% 0.7 12% Co-op, Easingwold 7.7 10% 1.8 23% Other local shops 1.0 - - - PCA total 14.4 14% 2.5 17% Secondary catchment Thirsk town centre 7.8 2% 0.4 5% Tesco, Thirsk 24.3 14% 2.5 10% Lidl, Thirsk 4.8 2% 0.4 8% Morrisons, Boroughbridge 24.1 7% 1.3 5% other stores/centres 10.3 1% 0.2 2% SCA total 71.3 26% 4.7 7%

Clawback - 50% 9.0 -

Inflow - 10% 1.8 -

Total - 100% 18.0 - TABLE 3: RETAIL IMPACT ASSESSMENT, 2018 CONVENIENCE AND COMPARISON GOODS

CONVENIENCE GOODS Proposed Foodstore Development turnover share of trade impact 2018 (£m) trade draw diversion (£m) (percent) Easingwold PCA (Zone 1) Easingwold town centre total 5.7 4% 0.7 12% Co-op, Easingwold 7.7 10% 1.8 23% Local shops 1.0 - - - PCA total 14.4 14% 2.5 17% Secondary catchment Thirsk town centre 7.8 2% 0.4 5% Tesco, Thirsk 24.3 14% 2.5 10% Other stores/centres 39.2 10% 1.8 5%

Clawback - 50% 9.0 - Inflow - 10% 1.8 -

Total - 100% 18.0 -

COMPARISON GOODS Proposed Foodstore Development turnover share of trade impact 2018 (£m) trade draw diversion (£m) (percent) Easingwold PCA (Zone 1) [1] [2] [3] Easingwold town centre total 4.8 14% 0.7 15% Co-op, Easingwold - - - - Local shops 0.2 - - - PCA total 5.0 14% 0.7 14% Secondary catchment Thirsk town centre 12.6 18% 0.9 7% Tesco, Thirsk 3.3 - - - Other stores/centres - 8% 0.4 -

Clawback - 50% 2.5 - Inflow - 10% 0.5 -

Total - 100% 5.0 - [1] survey-based turnover from initial results of GVA Economic Study [2] trade draw mostly from town centres, with same clawback and inflow as for convenience goods [3] estimated comparison turnover of proposed foodstore: 628 sq.m. net @ £6,000 per sq.m. = £3.8m

CONVENIENCE AND COMPARISON GOODS Proposed Foodstore Development total turnover total trade overall impact 2018 (£m) diversion (£m) (percent) Easingwold PCA (Zone 1) Easingwold town centre total 10.5 1.4 13% Co-op, Easingwold 7.7 1.8 23% Local shops 1.2 - - PCA total 19.4 3.2 16% Secondary catchment Thirsk town centre 20.4 1.3 6% Tesco, Thirsk 27.6 2.5 9% Other stores/centres 39.2 2.2 6% by Zone Easingwold Household Survey Page 1 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

Q01 In which store or shop do you buy most of your household’s main food and grocery shopping?

Aldi, Fulford Rd, York 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Aldi, Huntingdon, York 0.6% 3 1.0% 2 0.0% 0 1.0% 1 0.0% 0 Asda, Bower Road, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Harrogate Asda, Brompton Road, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Asda, Jockey Lane, Monks 4.6% 23 6.0% 12 0.0% 0 0.0% 0 11.0% 11 Cross, York Asda, Layerthorpe, York 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Asda, Norton Road, Malton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Asda, Portrack Lane, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Stockton Booths, Marshall Way, 0.4% 2 0.0% 0 1.0% 1 1.0% 1 0.0% 0 Ripon Co-op, Helmsley 2.0% 10 0.0% 0 0.0% 0 0.0% 0 10.0% 10 Co-op, Long Street, 7.6% 38 18.5% 37 1.0% 1 0.0% 0 0.0% 0 Easingwold Co-op, Market Place, 0.6% 3 1.5% 3 0.0% 0 0.0% 0 0.0% 0 Easingwold Co-op, Market Place, Thirsk 0.8% 4 0.5% 1 3.0% 3 0.0% 0 0.0% 0 Costcutter, Easingwold 0.8% 4 2.0% 4 0.0% 0 0.0% 0 0.0% 0 Costcutter, Helmsley 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 Lidl, Station Road, Thirsk 1.2% 6 0.0% 0 5.0% 5 1.0% 1 0.0% 0 Lidl, Welham Road, Norton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Lidl, York Road, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Knaresborough Marks & Spencer, High 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Street, Northallerton Marks & Spencer, Monks 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Cross, York Marks & Spencer, 0.8% 4 2.0% 4 0.0% 0 0.0% 0 0.0% 0 Parliament Street, York Morrisons, Boroughbridge 20.0% 100 7.5% 15 15.0% 15 70.0% 70 0.0% 0 Morrisons, Castlegate, 3.8% 19 0.5% 1 0.0% 0 0.0% 0 18.0% 18 Malton Morrisons, Foss Island Road, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 York Morrisons, Harrogate Road, 1.0% 5 0.0% 0 2.0% 2 3.0% 3 0.0% 0 Ripon Morrisons, High Street, 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Northallerton Morrisons, Horsefair, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Wetherby Sainsbury’s, Wilson Street, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Middlesbrough Sainsbury's Local, Haxby, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 York Sainsbury's, Foss Island 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Road, York Sainsbury's, High Street, 1.0% 5 0.0% 0 3.0% 3 1.0% 1 1.0% 1 Northallerton Sainsbury's, Monks Cross 6.2% 31 9.5% 19 0.0% 0 0.0% 0 12.0% 12 Retail Park, Jockey Lane, York Sainsbury's, Wetherby Rd, 0.8% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Harrogate Spar, Boroughbridge 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Tesco Extra, Clifton Moor, 15.0% 75 32.5% 65 1.0% 1 2.0% 2 7.0% 7 York Tesco, East Road, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Tesco, Station Road, Thirsk 17.0% 85 4.0% 8 60.0% 60 2.0% 2 15.0% 15 Waitrose, Foss Islands Road, 1.4% 7 2.5% 5 0.0% 0 0.0% 0 2.0% 2 York Waitrose, Station Parade, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Harrogate Local shops, Boroughbridge 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Town Centre Local shops, Easingwold 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Harrogate 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Town Centre Local shops, Helmsley 1.0% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5

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Local shops, Sheriff Hutton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Local shops, Thirsk Town 0.8% 4 0.0% 0 3.0% 3 1.0% 1 0.0% 0 Centre Internet / Home delivery 5.4% 27 7.5% 15 1.0% 1 3.0% 3 8.0% 8 Makro, Centurion Way, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Meridian Business Park, Leicester Morrisons, Westgate, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Guisborough (Don't know / varies) 0.6% 3 1.0% 2 0.0% 0 0.0% 0 1.0% 1 Base: 500 200 100 100 100

Q02 From which food retailer do you normally buy your main food goods when shopping on-line? Those who shop online at Q01

Asda 7.4% 2 13.3% 2 0.0% 0 0.0% 0 0.0% 0 Sainsbury’s 37.0% 10 26.7% 4 100.0% 1 100.0% 3 25.0% 2 Tesco 48.1% 13 46.7% 7 0.0% 0 0.0% 0 75.0% 6 Waitrose / Ocado 7.4% 2 13.3% 2 0.0% 0 0.0% 0 0.0% 0 Base: 27 15 1 3 8

Q03 What is the main reason you choose (STORE / CENTRE MENTIONED AT Q01) to do your main food and grocery shopping?

Convenient to home 40.0% 200 38.5% 77 37.0% 37 53.0% 53 33.0% 33 Convenient to work 3.6% 18 4.5% 9 4.0% 4 2.0% 2 3.0% 3 Delivery service 2.8% 14 4.5% 9 0.0% 0 0.0% 0 5.0% 5 Easy to get to 2.0% 10 1.5% 3 2.0% 2 3.0% 3 2.0% 2 Ethical supplier 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Good / cheap parking 1.2% 6 1.0% 2 4.0% 4 0.0% 0 0.0% 0 Good internal layout 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Good place to meet friends / 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 family Good service / friendly staff 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Habit / always used it 3.6% 18 5.5% 11 3.0% 3 2.0% 2 2.0% 2 Has petrol station 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Larger store 1.2% 6 1.5% 3 2.0% 2 0.0% 0 1.0% 1 Lower prices 7.2% 36 9.5% 19 3.0% 3 7.0% 7 7.0% 7 Offers internet shopping / 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 home delivery Only one in the area / no 4.2% 21 1.5% 3 10.0% 10 4.0% 4 4.0% 4 other choice Other shops / services nearby 1.6% 8 2.0% 4 0.0% 0 3.0% 3 1.0% 1 / convenient Preference for retailer 2.6% 13 1.0% 2 5.0% 5 2.0% 2 4.0% 4 Quality of goods 7.4% 37 6.5% 13 6.0% 6 7.0% 7 11.0% 11 Range of goods available 7.6% 38 8.0% 16 10.0% 10 5.0% 5 7.0% 7 Rewards scheme 1.2% 6 1.5% 3 0.0% 0 2.0% 2 1.0% 1 Staff discount 1.8% 9 0.5% 1 2.0% 2 5.0% 5 1.0% 1 To support local traders 0.8% 4 0.5% 1 0.0% 0 0.0% 0 3.0% 3 Value for money 2.6% 13 1.5% 3 4.0% 4 2.0% 2 4.0% 4 Nice shopping environment 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 (No reason in particular) 3.8% 19 5.5% 11 2.0% 2 2.0% 2 4.0% 4 (Don't know) 2.0% 10 2.5% 5 4.0% 4 1.0% 1 0.0% 0 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 3 for Nathaniel Lichfield & Partners July 2013

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Q04 How do you travel to… (STORE / CENTRE MENTIONED AT Q01)? Not those who shop online at Q01

Car / van (as driver) 75.9% 359 76.2% 141 69.7% 69 81.4% 79 76.1% 70 Car / van (as passenger) 9.5% 45 9.2% 17 10.1% 10 9.3% 9 9.8% 9 Bus, minibus or coach 1.7% 8 2.7% 5 2.0% 2 0.0% 0 1.1% 1 Motorcycle, scooter or 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 moped Walk 11.6% 55 10.8% 20 16.2% 16 8.2% 8 12.0% 11 Taxi 0.4% 2 0.0% 0 1.0% 1 0.0% 0 1.1% 1 Train 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bicycle 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Mobility scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Do not travel, goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 delivered) (Don’t know / varies) 0.4% 2 0.5% 1 1.0% 1 0.0% 0 0.0% 0 Base: 473 185 99 97 92

Mean score: [Less than £10 = 5, £10 - £19 = 14.5, £20 - £29 = 24.5, £30 - £39 = 34.5, £40 - £49 = 44.5, £50 - £59 = 45.5, £60 - £69 = 64.5, £70 - £79 = 74.5, £80 - £89 = 84.5, £90 - £99 = 94.5, £100 - £124 = 112, £125 - £149 = 137, £150 - £174 = 162, £175 - £199 = 187, £200 - £249 = 224.5, £250 or more = 350]

Q05 How much do you usually spend PER WEEK on your main food / grocery shopping?

Less than £10 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 £10 - £19 1.6% 8 3.0% 6 2.0% 2 0.0% 0 0.0% 0 £20 - £29 4.6% 23 6.0% 12 4.0% 4 3.0% 3 4.0% 4 £30 - £39 7.2% 36 6.0% 12 8.0% 8 11.0% 11 5.0% 5 £40 - £49 7.4% 37 8.5% 17 8.0% 8 6.0% 6 6.0% 6 £50 - £59 10.6% 53 9.0% 18 12.0% 12 12.0% 12 11.0% 11 £60 - £69 10.0% 50 10.5% 21 8.0% 8 9.0% 9 12.0% 12 £70 - £79 10.0% 50 7.0% 14 9.0% 9 14.0% 14 13.0% 13 £80 - £89 6.8% 34 5.5% 11 7.0% 7 10.0% 10 6.0% 6 £90 - £99 2.2% 11 3.5% 7 3.0% 3 0.0% 0 1.0% 1 £100 - £124 16.0% 80 17.0% 34 23.0% 23 11.0% 11 12.0% 12 £125 - £149 4.8% 24 6.0% 12 2.0% 2 7.0% 7 3.0% 3 £150 - £174 3.4% 17 3.0% 6 4.0% 4 4.0% 4 3.0% 3 £175 - £199 0.4% 2 0.0% 0 1.0% 1 1.0% 1 0.0% 0 £200 - £249 1.2% 6 2.0% 4 1.0% 1 1.0% 1 0.0% 0 £250 or more 1.2% 6 2.5% 5 0.0% 0 1.0% 1 0.0% 0 (Don’t know / can't 11.4% 57 10.0% 20 7.0% 7 7.0% 7 23.0% 23 remember) (Refused) 1.0% 5 0.5% 1 1.0% 1 2.0% 2 1.0% 1 Mean: 82.5 87.1 80.3 81.9 75.3 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 4 for Nathaniel Lichfield & Partners July 2013

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Q06 Is there any other store or shop where you do your main food and grocery shopping?

Aldi, Huntingdon, York 1.0% 5 1.0% 2 0.0% 0 1.0% 1 2.0% 2 Asda, Bower Road, 0.4% 2 0.0% 0 1.0% 1 1.0% 1 0.0% 0 Harrogate Asda, Jockey Lane, Monks 3.8% 19 7.0% 14 2.0% 2 0.0% 0 3.0% 3 Cross, York Booths, Marshall Way, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Ripon Co-op, Boroughbridge Road, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Co-op, Helmsley 1.0% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 Co-op, Long Street, 2.6% 13 6.0% 12 0.0% 0 0.0% 0 1.0% 1 Easingwold Co-op, Market Place, 1.2% 6 3.0% 6 0.0% 0 0.0% 0 0.0% 0 Easingwold Costcutter, Easingwold 1.6% 8 4.0% 8 0.0% 0 0.0% 0 0.0% 0 Costcutter, Helmsley 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 Iceland, Fulford Road, York 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Lidl, Station Road, Thirsk 4.0% 20 0.5% 1 16.0% 16 1.0% 1 2.0% 2 Lidl, York Road, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Knaresborough Marks & Spencer, High 0.4% 2 0.0% 0 1.0% 1 0.0% 0 1.0% 1 Street, Northallerton Marks & Spencer, Monks 0.8% 4 1.5% 3 0.0% 0 0.0% 0 1.0% 1 Cross, York Morrisons, Boroughbridge 5.0% 25 5.5% 11 10.0% 10 4.0% 4 0.0% 0 Morrisons, Castlegate, 2.6% 13 0.0% 0 1.0% 1 0.0% 0 12.0% 12 Malton Morrisons, Foss Island Road, 0.6% 3 1.0% 2 0.0% 0 0.0% 0 1.0% 1 York Morrisons, Front Street, 0.4% 2 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Acomb, York Morrisons, Harrogate Road, 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Ripon Morrisons, High Street, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Morrisons, Horsefair, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Wetherby Morrisons, Starbeck, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Harrogate Morrisons, Teesside Park, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Stockton Sainsbury's Local, Bootham, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 York Sainsbury's, Market Place, 1.2% 6 0.5% 1 2.0% 2 3.0% 3 0.0% 0 Ripon Sainsbury's, High Street, 1.0% 5 0.5% 1 4.0% 4 0.0% 0 0.0% 0 Northallerton Sainsbury's, Monks Cross 4.4% 22 6.0% 12 1.0% 1 0.0% 0 9.0% 9 Retail Park, Jockey Lane, York Sainsbury's, Wetherby Rd, 1.6% 8 0.0% 0 0.0% 0 8.0% 8 0.0% 0 Harrogate Spar, Boroughbridge 0.8% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Tesco Express, Huntington 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Rd, York Tesco Express, Strensall 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Tesco Extra, Clifton Moor, 7.8% 39 16.0% 32 1.0% 1 4.0% 4 2.0% 2 York Tesco, East Road, 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Northallerton Tesco, Station Road, Thirsk 4.8% 24 2.5% 5 10.0% 10 6.0% 6 3.0% 3 Waitrose, Foss Islands Road, 1.4% 7 2.5% 5 0.0% 0 0.0% 0 2.0% 2 York Waitrose, Station Parade, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Harrogate Local shops, Boroughbridge 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Town Centre Local shops, Easingwold 2.8% 14 6.5% 13 0.0% 0 0.0% 0 1.0% 1 Local shops, Haxby 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Local shops, Helmsley 1.0% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 Local shops, Knaresborough 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Local shops, Northallerton 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 5 for Nathaniel Lichfield & Partners July 2013

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Town Centre Local shops, Pickering Town 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Centre Local shops, Thirsk Town 1.2% 6 0.5% 1 4.0% 4 1.0% 1 0.0% 0 Centre Local shops, Tollerton 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Internet / Home delivery 1.4% 7 1.0% 2 1.0% 1 2.0% 2 2.0% 2 Costco, Leathley Road, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hunslet, Leeds Heron, Market Place, Thirsk 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Heron, Stonebow House, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 The Stonebow, York Local market, Leeds 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Local shops, Minskip 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Local shops, Whixley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Marks & Spencer, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Cambridge Street, Harrogate Sainsbury's, Victoria Road, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Darlington Waitrose, Westgate, Otley 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 (Don't know / varies) 1.8% 9 2.0% 4 2.0% 2 2.0% 2 1.0% 1 (Nowhere else) 35.4% 177 28.0% 56 33.0% 33 50.0% 50 38.0% 38 Base: 500 200 100 100 100

Q07 How often do you usually undertake your main food / grocery shopping trip?

Daily 2.6% 13 3.5% 7 2.0% 2 2.0% 2 2.0% 2 Two times a week 5.2% 26 3.5% 7 7.0% 7 6.0% 6 6.0% 6 Three times a week 3.8% 19 4.0% 8 2.0% 2 4.0% 4 5.0% 5 Four times a week 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Five times a week 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Six times a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 At least once a week 58.2% 291 56.5% 113 64.0% 64 65.0% 65 49.0% 49 At least once a fortnight 15.4% 77 15.5% 31 12.0% 12 13.0% 13 21.0% 21 At least once a month 10.6% 53 13.0% 26 9.0% 9 6.0% 6 12.0% 12 At least every two months 1.0% 5 1.5% 3 0.0% 0 0.0% 0 2.0% 2 Less often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Have only visited once 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies / no 2.6% 13 2.0% 4 3.0% 3 4.0% 4 2.0% 2 particular pattern) Base: 500 200 100 100 100

Q08 When you undertake your main food / grocery shopping trip, do you link this trip with another activity? [MR] Not those who shop online at Q01

Yes – travelling to / from 6.8% 32 8.1% 15 7.1% 7 6.2% 6 4.3% 4 work Yes – travelling to / from 1.7% 8 1.6% 3 2.0% 2 1.0% 1 2.2% 2 school / college / university Yes – other non-food 18.4% 87 24.9% 46 12.1% 12 9.3% 9 21.7% 20 shopping Yes – other food shopping 8.5% 40 13.5% 25 6.1% 6 3.1% 3 6.5% 6 Yes – leisure activity 14.4% 68 20.5% 38 12.1% 12 8.2% 8 10.9% 10 Yes – visiting services such 7.8% 37 6.5% 12 6.1% 6 9.3% 9 10.9% 10 as banks and other financial institutions No 55.0% 260 43.2% 80 61.6% 61 70.1% 68 55.4% 51 (Don’t know) 0.4% 2 1.1% 2 0.0% 0 0.0% 0 0.0% 0 Base: 473 185 99 97 92

Q09 Do you make small-scale / ‘top up’ shopping trips for basic food goods, such as bread and milk, in between your main food shopping trip?

Yes 76.2% 381 79.0% 158 77.0% 77 74.0% 74 72.0% 72 No 23.8% 119 21.0% 42 23.0% 23 26.0% 26 28.0% 28 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 6 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

Q10 In which store or shop do you buy most of this small scale / ‘top-up’ shopping? Those who do top-up shopping at Q09

Asda, Bower Road, 0.5% 2 0.6% 1 0.0% 0 1.4% 1 0.0% 0 Harrogate Asda, Brompton Road, 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Northallerton Asda, Jockey Lane, Monks 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Cross, York Asda, Layerthorpe, York 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Co-op, Boroughbridge Road, 0.8% 3 0.0% 0 3.9% 3 0.0% 0 0.0% 0 Northallerton Co-op, Helmsley 4.5% 17 0.0% 0 0.0% 0 0.0% 0 23.6% 17 Co-op, Long Street, 16.3% 62 37.3% 59 0.0% 0 0.0% 0 4.2% 3 Easingwold Co-op, Market Place, 3.9% 15 8.2% 13 1.3% 1 0.0% 0 1.4% 1 Easingwold Co-op, Market Place, Thirsk 1.8% 7 0.6% 1 6.5% 5 0.0% 0 1.4% 1 Costcutter, Easingwold 1.6% 6 3.2% 5 1.3% 1 0.0% 0 0.0% 0 Costcutter, Helmsley 1.8% 7 0.0% 0 0.0% 0 0.0% 0 9.7% 7 Iceland, Fulford Road, York 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Lidl, Station Road, Thirsk 1.8% 7 0.6% 1 6.5% 5 0.0% 0 1.4% 1 Marks & Spencer, High 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Street, Northallerton Marks & Spencer, Monks 0.8% 3 1.9% 3 0.0% 0 0.0% 0 0.0% 0 Cross, York Morrisons, Boroughbridge 7.1% 27 0.0% 0 1.3% 1 35.1% 26 0.0% 0 Morrisons, Front Street, 0.5% 2 0.6% 1 0.0% 0 1.4% 1 0.0% 0 Acomb, York Morrisons, Harrogate Road, 0.5% 2 0.0% 0 1.3% 1 1.4% 1 0.0% 0 Ripon Morrisons, High Street, 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Northallerton Sainsbury's Local, Burton 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Stone Lane, York Sainsbury's Local, Haxby, 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 York Sainsbury's, Market Place, 0.5% 2 0.0% 0 0.0% 0 2.7% 2 0.0% 0 Ripon Sainsbury's, High Street, 0.5% 2 0.6% 1 1.3% 1 0.0% 0 0.0% 0 Northallerton Sainsbury's, Monks Cross 0.5% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 Retail Park, Jockey Lane, York Spar, Boroughbridge 4.2% 16 0.0% 0 0.0% 0 21.6% 16 0.0% 0 Tesco Express, Strensall 2.1% 8 1.3% 2 0.0% 0 0.0% 0 8.3% 6 Tesco Extra, Clifton Moor, 2.1% 8 4.4% 7 0.0% 0 0.0% 0 1.4% 1 York Tesco, Station Road, Thirsk 8.1% 31 0.0% 0 37.7% 29 1.4% 1 1.4% 1 Local shops, Ampleforth 0.8% 3 0.0% 0 0.0% 0 0.0% 0 4.2% 3 Local shops, Boroughbridge 1.8% 7 0.0% 0 0.0% 0 9.5% 7 0.0% 0 Town Centre Local shops, Easingwold 7.3% 28 17.1% 27 0.0% 0 0.0% 0 1.4% 1 Local shops, Helmsley 2.9% 11 0.0% 0 0.0% 0 0.0% 0 15.3% 11 Local shops, Linton on Ouse 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Pickering Town 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Centre Local shops, Sheriff Hutton 1.3% 5 0.0% 0 0.0% 0 0.0% 0 6.9% 5 Local shops, Stillington 1.6% 6 3.8% 6 0.0% 0 0.0% 0 0.0% 0 Local shops, Strensall 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Local shops, Thirsk Town 7.1% 27 0.6% 1 27.3% 21 6.8% 5 0.0% 0 Centre Local shops, Tollerton 2.6% 10 6.3% 10 0.0% 0 0.0% 0 0.0% 0 Local shops, York City 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Centre Internet / Home delivery 1.1% 4 1.3% 2 1.3% 1 0.0% 0 1.4% 1 Co-op, Green Hammerton, 0.8% 3 0.0% 0 0.0% 0 4.1% 3 0.0% 0 York Costcutter, Fairfields Drive, 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Skelton Heron, Market Place, Thirsk 0.8% 3 0.0% 0 3.9% 3 0.0% 0 0.0% 0 Heron, Stonebow House, 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 The Stonebow, York Home Bargains, Clifton 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 7 for Nathaniel Lichfield & Partners July 2013

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Moor Centre, Stirling Road, York Hovingham Stores, Main 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Street, Hovingham Local shops, Great Ouseburn 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Helperby 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Hovingham 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Local shops, Huby 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Langthorpe 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Local shops, Leicester 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Malton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Local shops, Skelton-on-Ure 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Terrington 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Local shops, Whixley 0.8% 3 0.0% 0 0.0% 0 4.1% 3 0.0% 0 Marks & Spencer, 0.5% 2 0.6% 1 0.0% 0 1.4% 1 0.0% 0 Cambridge Street, Harrogate Marks & Spencer, Cattle 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Market, Horsefair, Wetherby Morrisons, Off West Way, 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Barnsley (Don't know / varies) 2.4% 9 1.9% 3 2.6% 2 4.1% 3 1.4% 1 Base: 381 158 77 74 72

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 8 for Nathaniel Lichfield & Partners July 2013

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Q11 Is there any other store or shop where you do your small scale / ‘top-up’ shopping? Those who do top-up shopping at Q09

Aldi, Huntingdon, York 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Asda, Brompton Road, 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Northallerton Asda, Jockey Lane, Monks 0.5% 2 0.6% 1 0.0% 0 0.0% 0 1.4% 1 Cross, York Co-op, Helmsley 1.1% 4 0.0% 0 0.0% 0 0.0% 0 5.6% 4 Co-op, Long Street, 4.5% 17 8.2% 13 2.6% 2 0.0% 0 2.8% 2 Easingwold Co-op, Market Place, 2.1% 8 3.8% 6 0.0% 0 0.0% 0 2.8% 2 Easingwold Co-op, Market Place, Thirsk 1.6% 6 0.6% 1 6.5% 5 0.0% 0 0.0% 0 Costcutter, Easingwold 4.5% 17 10.8% 17 0.0% 0 0.0% 0 0.0% 0 Costcutter, Helmsley 1.3% 5 0.0% 0 0.0% 0 0.0% 0 6.9% 5 Lidl, Station Road, Thirsk 1.6% 6 0.0% 0 7.8% 6 0.0% 0 0.0% 0 Marks & Spencer, High 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Street, Northallerton Marks & Spencer, Monks 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Cross, York Marks & Spencer, 0.5% 2 1.3% 2 0.0% 0 0.0% 0 0.0% 0 Parliament Street, York Morrisons, Boroughbridge 0.5% 2 0.6% 1 1.3% 1 0.0% 0 0.0% 0 Morrisons, Castlegate, 0.8% 3 0.6% 1 0.0% 0 0.0% 0 2.8% 2 Malton Morrisons, High Street, 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Northallerton Morrisons, Horsefair, 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Wetherby Sainsbury's, Market Place, 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Ripon Sainsbury's, High Street, 0.5% 2 0.0% 0 2.6% 2 0.0% 0 0.0% 0 Northallerton Sainsbury's, Monks Cross 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Retail Park, Jockey Lane, York Sainsbury's, Wetherby Rd, 1.1% 4 0.0% 0 0.0% 0 5.4% 4 0.0% 0 Harrogate Spar, Boroughbridge 0.8% 3 0.0% 0 0.0% 0 4.1% 3 0.0% 0 Tesco Express, 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Knaresborough Road, Harrogate Tesco Express, Strensall 0.5% 2 0.0% 0 0.0% 0 0.0% 0 2.8% 2 Tesco Extra, Clifton Moor, 1.3% 5 2.5% 4 0.0% 0 1.4% 1 0.0% 0 York Tesco, Station Road, Thirsk 1.1% 4 1.3% 2 1.3% 1 1.4% 1 0.0% 0 Local shops, Ampleforth 0.8% 3 0.0% 0 0.0% 0 0.0% 0 4.2% 3 Local shops, Boroughbridge 0.8% 3 0.0% 0 0.0% 0 4.1% 3 0.0% 0 Town Centre Local shops, Easingwold 7.1% 27 15.8% 25 0.0% 0 0.0% 0 2.8% 2 Local shops, Helmsley 1.6% 6 0.6% 1 0.0% 0 0.0% 0 6.9% 5 Local shops, Knaresborough 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Northallerton 0.5% 2 0.0% 0 2.6% 2 0.0% 0 0.0% 0 Town Centre Local shops, Pickering Town 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Centre Local shops, Sheriff Hutton 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Local shops, Stillington 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Local shops, Thirsk Town 4.5% 17 0.0% 0 18.2% 14 1.4% 1 2.8% 2 Centre Local shops, Tollerton 1.1% 4 2.5% 4 0.0% 0 0.0% 0 0.0% 0 Heron, Market Place, Thirsk 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Local shops, Great Ouseburn 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Minskip 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, Pateley Bridge 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Local shops, 0.3% 1 0.6% 1 0.0% 0 0.0% 0 0.0% 0 Thornton-le-Moor Londis, Strensall Road, York 0.3% 1 0.0% 0 0.0% 0 0.0% 0 1.4% 1 Marks & Spencer, 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 Cambridge Street, Harrogate (Don't know / varies) 3.2% 12 1.9% 3 5.2% 4 5.4% 4 1.4% 1 (Nowhere else) 51.2% 195 45.6% 72 45.5% 35 68.9% 51 51.4% 37

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 9 for Nathaniel Lichfield & Partners July 2013

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Base: 381 158 77 74 72

Mean score: [Less than £10 = 5, £10 - £19 = 14.5, £20 - £29 = 24.5, £30 - £39 = 34.5, £40 - £49 = 44.5, £50 - £59 = 45.5, £60 - £69 = 64.5, £70 - £79 = 74.5, £80 - £89 = 84.5, £90 - £99 = 94.5, £100 - £124 = 112, £125 - £149 = 137, £150 - £174 = 162, £175 - £199 = 187, £200 - £249 = 224.5, £250 or more = 350]

Q12 How much do you usually spend PER WEEK on your small scale / ‘top-up’ shopping? Those who do top-up shopping at Q09

Less than £10 12.3% 47 11.4% 18 11.7% 9 12.2% 9 15.3% 11 £10 - £19 27.8% 106 26.6% 42 22.1% 17 36.5% 27 27.8% 20 £20 - £29 27.3% 104 30.4% 48 32.5% 25 27.0% 20 15.3% 11 £30 - £39 10.2% 39 9.5% 15 10.4% 8 10.8% 8 11.1% 8 £40 - £49 4.5% 17 5.7% 9 5.2% 4 2.7% 2 2.8% 2 £50 - £59 2.9% 11 1.9% 3 5.2% 4 1.4% 1 4.2% 3 £60 - £69 1.1% 4 1.3% 2 1.3% 1 1.4% 1 0.0% 0 £70 - £79 0.5% 2 0.6% 1 0.0% 0 0.0% 0 1.4% 1 £80 - £89 0.8% 3 1.3% 2 1.3% 1 0.0% 0 0.0% 0 £90 - £99 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £100 - £124 0.3% 1 0.0% 0 0.0% 0 1.4% 1 0.0% 0 £125 - £149 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £150 - £174 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £175 - £199 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £200 - £249 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 £250 or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / can't 11.3% 43 10.8% 17 9.1% 7 5.4% 4 20.8% 15 remember) (Refused) 1.1% 4 0.6% 1 1.3% 1 1.4% 1 1.4% 1 Mean: 23.3 23.8 25.0 22.1 21.7 Base: 381 158 77 74 72

Q13 How often do you usually undertake your small scale / ‘top-up’ shopping trip? Those who do top-up shopping at Q09

Daily 10.0% 38 13.3% 21 5.2% 4 4.1% 3 13.9% 10 Two times a week 24.4% 93 17.1% 27 28.6% 22 37.8% 28 22.2% 16 Three times a week 10.8% 41 13.9% 22 10.4% 8 4.1% 3 11.1% 8 Four times a week 2.9% 11 3.2% 5 1.3% 1 4.1% 3 2.8% 2 Five times a week 0.5% 2 0.6% 1 1.3% 1 0.0% 0 0.0% 0 Six times a week 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 At least once a week 36.5% 139 38.6% 61 33.8% 26 36.5% 27 34.7% 25 At least once a fortnight 6.0% 23 3.8% 6 11.7% 9 9.5% 7 1.4% 1 At least once a month 1.6% 6 3.2% 5 0.0% 0 0.0% 0 1.4% 1 At least every two months 0.3% 1 0.0% 0 1.3% 1 0.0% 0 0.0% 0 Less often 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Have only visited once 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Don’t know / varies / no 7.1% 27 6.3% 10 6.5% 5 4.1% 3 12.5% 9 particular pattern) Base: 381 158 77 74 72

Q14 When you undertake your small scale / ‘top-up’ shopping trip, do you link this trip with another activity? [MR] Those who do top-up shopping at Q09 but not those who shop online at Q10

Yes – travelling to / from 13.3% 50 10.3% 16 13.2% 10 18.9% 14 14.1% 10 work Yes – travelling to / from 2.9% 11 3.8% 6 1.3% 1 2.7% 2 2.8% 2 school / college / university Yes – other non-food 11.4% 43 9.6% 15 11.8% 9 13.5% 10 12.7% 9 shopping Yes – other food shopping 4.2% 16 3.8% 6 7.9% 6 1.4% 1 4.2% 3 Yes – leisure activity 15.4% 58 16.7% 26 27.6% 21 6.8% 5 8.5% 6 Yes – visiting services such 6.9% 26 9.0% 14 5.3% 4 2.7% 2 8.5% 6 as banks and other financial institutions No 52.8% 199 55.1% 86 43.4% 33 54.1% 40 56.3% 40 (Don’t know) 1.3% 5 1.3% 2 1.3% 1 2.7% 2 0.0% 0 Base: 377 156 76 74 71

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 10 for Nathaniel Lichfield & Partners July 2013

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Q15 In which town or centre do you buy most of your household’s non-food shopping?

Boroughbridge Town Centre 2.8% 14 1.0% 2 1.0% 1 11.0% 11 0.0% 0 Clifton Moor, York 8.4% 42 12.0% 24 3.0% 3 7.0% 7 8.0% 8 Darlington Town Centre 0.6% 3 1.0% 2 0.0% 0 0.0% 0 1.0% 1 Easingwold District Centre 4.6% 23 9.5% 19 2.0% 2 0.0% 0 2.0% 2 Harrogate Town Centre 9.6% 48 0.5% 1 3.0% 3 42.0% 42 2.0% 2 Helmsley 1.6% 8 0.0% 0 0.0% 0 0.0% 0 8.0% 8 Knaresborough Town Centre 1.0% 5 1.0% 2 0.0% 0 3.0% 3 0.0% 0 Leeds City Centre 0.8% 4 0.5% 1 2.0% 2 1.0% 1 0.0% 0 Malton Town Centre 1.0% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 Middlesbrough Town Centre 1.8% 9 0.5% 1 7.0% 7 1.0% 1 0.0% 0 Northallerton Town Centre 4.2% 21 0.5% 1 18.0% 18 1.0% 1 1.0% 1 Ripon Town Centre 3.2% 16 0.5% 1 6.0% 6 9.0% 9 0.0% 0 Scarborough Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Stockton on Tees Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Thirsk Town Centre 6.6% 33 1.0% 2 23.0% 23 3.0% 3 5.0% 5 York City Centre 31.4% 157 50.5% 101 20.0% 20 5.0% 5 31.0% 31 MacArthur Glen, Designer 0.4% 2 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Outlet, Naburn, York Monks Cross Shopping Park, 11.2% 56 12.0% 24 3.0% 3 5.0% 5 24.0% 24 York Teesside Retail Park, 0.6% 3 0.0% 0 2.0% 2 1.0% 1 0.0% 0 Thornaby B&Q, Yafforth Road, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Homebase, Plumpton Park, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Harrogate Internet / Home delivery 4.2% 21 4.0% 8 4.0% 4 3.0% 3 6.0% 6 Mail order / catalogue 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Ampleforth 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Central London 0.4% 2 0.5% 1 0.0% 0 0.0% 0 1.0% 1 Leicester City Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Morrisons, Wetherby Road, 0.4% 2 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Boroughbridge St James Retail Park, 0.6% 3 0.0% 0 1.0% 1 2.0% 2 0.0% 0 Grimbald Crag Way, Knaresborough (Don’t know / Varies) 1.2% 6 2.0% 4 1.0% 1 1.0% 1 0.0% 0 (Don’t regularly buy these 1.6% 8 2.0% 4 2.0% 2 1.0% 1 1.0% 1 goods) Base: 500 200 100 100 100

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Q16 What are your main reasons for visiting (LOCATION MENTIONED AT Q15) [MR] Those who buy non food goods at Q15

Accessibility by public 3.0% 15 5.1% 10 1.0% 1 2.0% 2 2.0% 2 transport Car parking prices 1.0% 5 1.0% 2 0.0% 0 3.0% 3 0.0% 0 Car parking provision 6.9% 34 6.1% 12 1.0% 1 7.1% 7 14.1% 14 Choice of non food goods 9.6% 47 8.2% 16 6.1% 6 16.2% 16 9.1% 9 available Choice of shops nearby 9.8% 48 6.6% 13 9.2% 9 10.1% 10 16.2% 16 selling food goods Choice of shops selling non 20.3% 100 17.9% 35 25.5% 25 18.2% 18 22.2% 22 food goods Cleanliness 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Habit / always use it / 5.5% 27 6.1% 12 8.2% 8 3.0% 3 4.0% 4 preference for retailer Lower prices 2.0% 10 2.0% 4 1.0% 1 5.1% 5 0.0% 0 Near to home 32.1% 158 31.1% 61 27.6% 27 38.4% 38 32.3% 32 Near to work 4.1% 20 2.6% 5 7.1% 7 4.0% 4 4.0% 4 Provision of leisure facilities 1.0% 5 2.0% 4 0.0% 0 0.0% 0 1.0% 1 nearby Provision of services nearby, 1.2% 6 1.5% 3 2.0% 2 0.0% 0 1.0% 1 such as banks and other financial services Public information, signposts 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 and public facilities Quality of non food goods 2.8% 14 4.1% 8 1.0% 1 2.0% 2 3.0% 3 available Quality of shops selling non 3.5% 17 4.6% 9 0.0% 0 3.0% 3 5.1% 5 food goods Shopping environment 7.9% 39 7.1% 14 5.1% 5 12.1% 12 8.1% 8 Value for money 0.6% 3 0.0% 0 1.0% 1 0.0% 0 2.0% 2 Close to family / friends 3.5% 17 3.6% 7 6.1% 6 3.0% 3 1.0% 1 Convenient / easy to get to 10.0% 49 9.2% 18 9.2% 9 14.1% 14 8.1% 8 Delivery service 2.4% 12 2.0% 4 2.0% 2 1.0% 1 5.1% 5 For a day out 1.0% 5 2.0% 4 0.0% 0 0.0% 0 1.0% 1 Free parking 1.2% 6 1.0% 2 0.0% 0 2.0% 2 2.0% 2 Has a good market 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 To support local traders 0.6% 3 0.5% 1 1.0% 1 0.0% 0 1.0% 1 Good cafés / restaurants 0.6% 3 1.0% 2 0.0% 0 1.0% 1 0.0% 0 Compact shopping area 2.0% 10 1.5% 3 2.0% 2 2.0% 2 3.0% 3 (Don’t know) 2.8% 14 2.0% 4 3.1% 3 5.1% 5 2.0% 2 (No reason in particular) 2.0% 10 2.0% 4 3.1% 3 0.0% 0 3.0% 3 Base: 492 196 98 99 99

Q17 How do you travel to…? (LOCATION MENTIONED AT Q15) Those who buy non food goods, but not those who shop online / via mail order at Q15

Car / van (as driver) 74.2% 348 67.6% 127 72.3% 68 84.4% 81 79.1% 72 Car / van (as passenger) 8.3% 39 6.9% 13 12.8% 12 7.3% 7 7.7% 7 Bus, minibus or coach 10.9% 51 18.1% 34 6.4% 6 5.2% 5 6.6% 6 Motorcycle, scooter or 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 moped Walk 4.7% 22 5.9% 11 5.3% 5 2.1% 2 4.4% 4 Taxi 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.1% 1 Train 0.4% 2 0.5% 1 1.1% 1 0.0% 0 0.0% 0 Bicycle 0.2% 1 0.0% 0 1.1% 1 0.0% 0 0.0% 0 Mobility scooter 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Do not travel, goods 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 delivered) (Don’t know / varies) 1.1% 5 1.1% 2 1.1% 1 1.0% 1 1.1% 1 Base: 469 188 94 96 91

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 12 for Nathaniel Lichfield & Partners July 2013

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Q18 When you go shopping for non-food goods, do you link this trip with another activity? [MR] Those who buy non food goods, but not those who shop online / via mail order at Q15

Yes – travelling to / from 6.8% 32 5.9% 11 6.4% 6 8.3% 8 7.7% 7 work Yes – travelling to / from 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 school / college / university Yes – other non-food 10.0% 47 11.7% 22 10.6% 10 7.3% 7 8.8% 8 shopping Yes – other food shopping 6.8% 32 7.4% 14 5.3% 5 8.3% 8 5.5% 5 Yes – leisure activity 26.4% 124 32.4% 61 26.6% 25 22.9% 22 17.6% 16 Yes – visiting services such 8.7% 41 11.2% 21 3.2% 3 11.5% 11 6.6% 6 as banks and other financial institutions No 51.0% 239 44.7% 84 57.4% 54 47.9% 46 60.4% 55 (Don’t know) 1.5% 7 2.1% 4 1.1% 1 1.0% 1 1.1% 1 Base: 469 188 94 96 91

Q19 In which town or centre does your household spend most money on clothes or shoes?

Boroughbridge Town Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Clifton Moor, York 3.4% 17 4.5% 9 1.0% 1 2.0% 2 5.0% 5 Darlington Town Centre 0.6% 3 0.5% 1 1.0% 1 0.0% 0 1.0% 1 Easingwold District Centre 0.8% 4 1.5% 3 1.0% 1 0.0% 0 0.0% 0 Harrogate Town Centre 12.0% 60 2.0% 4 9.0% 9 46.0% 46 1.0% 1 Helmsley 1.2% 6 0.0% 0 0.0% 0 0.0% 0 6.0% 6 Knaresborough Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Leeds City Centre 1.0% 5 0.5% 1 2.0% 2 2.0% 2 0.0% 0 Malton Town Centre 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 Middlesbrough Town Centre 3.0% 15 0.5% 1 12.0% 12 1.0% 1 1.0% 1 Northallerton Town Centre 4.0% 20 1.5% 3 13.0% 13 1.0% 1 3.0% 3 Ripon Town Centre 1.2% 6 0.0% 0 1.0% 1 5.0% 5 0.0% 0 Scarborough Town Centre 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 Stockton on Tees Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Thirsk Town Centre 1.8% 9 0.0% 0 5.0% 5 3.0% 3 1.0% 1 York City Centre 39.0% 195 56.5% 113 31.0% 31 12.0% 12 39.0% 39 MacArthur Glen, Designer 1.2% 6 0.5% 1 0.0% 0 3.0% 3 2.0% 2 Outlet, Naburn, York Monks Cross Shopping Park, 11.4% 57 17.5% 35 2.0% 2 6.0% 6 14.0% 14 York Teesside Retail Park, 1.0% 5 0.0% 0 4.0% 4 1.0% 1 0.0% 0 Thornaby Asda, Monks Cross, York 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Tesco Extra, Clifton Moor, 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 York White Rose Centre, Leeds 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Abroad 0.4% 2 0.5% 1 1.0% 1 0.0% 0 0.0% 0 Internet / Home delivery 6.0% 30 5.0% 10 6.0% 6 6.0% 6 8.0% 8 Mail order / catalogue 1.8% 9 1.0% 2 1.0% 1 1.0% 1 5.0% 5 Birmingham City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Central London 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 St James Retail Park, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Grimbald Crag Way, Knaresborough Croft Retail Park, Welton 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Road, Bromborough Whitby 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 (Don’t know / Varies) 2.8% 14 2.5% 5 3.0% 3 4.0% 4 2.0% 2 (Don’t regularly buy these 3.4% 17 4.0% 8 4.0% 4 2.0% 2 3.0% 3 goods) Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 13 for Nathaniel Lichfield & Partners July 2013

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Q20 In which town or centre does your household spend most money on small household goods (e.g. books, CDs, DVDS, toys, jewellery)?

Boroughbridge Town Centre 1.8% 9 1.0% 2 0.0% 0 7.0% 7 0.0% 0 Clifton Moor, York 3.8% 19 4.0% 8 2.0% 2 5.0% 5 4.0% 4 Darlington Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Durham City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Easingwold District Centre 1.6% 8 4.0% 8 0.0% 0 0.0% 0 0.0% 0 Harrogate Town Centre 4.6% 23 0.5% 1 1.0% 1 21.0% 21 0.0% 0 Helmsley 1.2% 6 0.5% 1 0.0% 0 1.0% 1 4.0% 4 Knaresborough Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Leeds City Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Middlesbrough Town Centre 0.6% 3 0.5% 1 2.0% 2 0.0% 0 0.0% 0 Northallerton Town Centre 2.2% 11 0.5% 1 6.0% 6 1.0% 1 3.0% 3 Ripon Town Centre 1.0% 5 0.0% 0 1.0% 1 4.0% 4 0.0% 0 Scarborough Town Centre 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Thirsk Town Centre 4.0% 20 0.5% 1 18.0% 18 0.0% 0 1.0% 1 York City Centre 15.8% 79 22.0% 44 14.0% 14 3.0% 3 18.0% 18 Meadowhall, Sheffield 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Monks Cross Shopping Park, 4.0% 20 5.0% 10 0.0% 0 1.0% 1 9.0% 9 York Stockton Retail Park, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Stockton on Tees Teesside Retail Park, 0.8% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 Thornaby Asda, Monks Cross, York 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Tesco Extra, Clifton Moor, 0.8% 4 2.0% 4 0.0% 0 0.0% 0 0.0% 0 York Tesco, Station Road, Thirsk 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Abroad 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Internet / Home delivery 31.4% 157 34.5% 69 25.0% 25 34.0% 34 29.0% 29 Mail order / catalogue 0.6% 3 0.0% 0 2.0% 2 0.0% 0 1.0% 1 Morrisons, Wetherby Road, 0.8% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Boroughbridge Wigginton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 (Don’t know / Varies) 2.2% 11 3.0% 6 2.0% 2 2.0% 2 1.0% 1 (Don’t regularly buy these 20.4% 102 21.5% 43 20.0% 20 14.0% 14 25.0% 25 goods) Base: 500 200 100 100 100

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Q21 In which town or centre does your household spend most money on electrical items, such as televisions, DVD players, washing machines and computers?

Boroughbridge Town Centre 4.6% 23 0.5% 1 0.0% 0 22.0% 22 0.0% 0 Clifton Moor, York 20.4% 102 31.0% 62 7.0% 7 13.0% 13 20.0% 20 Easingwold District Centre 6.2% 31 15.5% 31 0.0% 0 0.0% 0 0.0% 0 Harrogate Town Centre 4.0% 20 0.5% 1 1.0% 1 18.0% 18 0.0% 0 Helmsley 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 Kirkbymoorside 1.2% 6 0.0% 0 0.0% 0 0.0% 0 6.0% 6 Knaresborough Town Centre 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Leeds City Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Malton Town Centre 1.2% 6 0.0% 0 0.0% 0 0.0% 0 6.0% 6 Middlesbrough Town Centre 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Northallerton Town Centre 2.8% 14 0.5% 1 9.0% 9 0.0% 0 4.0% 4 Pickering Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Ripon Town Centre 0.6% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Scarborough Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Stockton on Tees Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Thirsk Town Centre 3.6% 18 0.5% 1 16.0% 16 0.0% 0 1.0% 1 York City Centre 8.8% 44 11.0% 22 7.0% 7 3.0% 3 12.0% 12 Monks Cross Shopping Park, 3.6% 18 2.0% 4 4.0% 4 0.0% 0 10.0% 10 York Retail Warehousing, Foss 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Islands Road, York Teesside Retail Park, 2.4% 12 0.0% 0 11.0% 11 1.0% 1 0.0% 0 Thornaby Asda, Monks Cross, York 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 B&Q, Clifton Moor, York 0.4% 2 0.5% 1 1.0% 1 0.0% 0 0.0% 0 Tesco Extra, Clifton Moor, 1.2% 6 3.0% 6 0.0% 0 0.0% 0 0.0% 0 York Wickes, Clifton Moor, York 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Internet / Home delivery 21.4% 107 24.0% 48 24.0% 24 19.0% 19 16.0% 16 Mail order / catalogue 0.8% 4 0.0% 0 0.0% 0 3.0% 3 1.0% 1 Derby City Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Harrogate Retail Park, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Harrogate Plumpton Retail Park, 0.6% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Harrogate Scunthorpe Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 St James Retail Park, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grimbald Crag Way, Knaresborough (Don’t know / Varies) 5.0% 25 5.0% 10 6.0% 6 5.0% 5 4.0% 4 (Don’t regularly buy these 7.0% 35 5.5% 11 11.0% 11 4.0% 4 9.0% 9 goods) Base: 500 200 100 100 100

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Q22 In which town or centre does your household spend most money on DIY / hardware and garden products?

Boroughbridge Town Centre 5.2% 26 0.5% 1 0.0% 0 25.0% 25 0.0% 0 Clifton Moor, York 14.4% 72 26.0% 52 2.0% 2 13.0% 13 5.0% 5 Easingwold District Centre 10.8% 54 25.5% 51 1.0% 1 1.0% 1 1.0% 1 Harrogate Town Centre 1.8% 9 0.0% 0 0.0% 0 9.0% 9 0.0% 0 Helmsley 4.4% 22 0.0% 0 0.0% 0 0.0% 0 22.0% 22 Kirkbymoorside 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Knaresborough Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Malton Town Centre 3.0% 15 0.5% 1 0.0% 0 0.0% 0 14.0% 14 Newcastle City Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Town Centre 5.0% 25 0.0% 0 21.0% 21 2.0% 2 2.0% 2 Pickering Town Centre 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Ripon Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Thirsk Town Centre 4.2% 21 1.0% 2 14.0% 14 3.0% 3 2.0% 2 Wetherby Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 York City Centre 4.6% 23 5.5% 11 4.0% 4 3.0% 3 5.0% 5 Monks Cross Shopping Park, 0.6% 3 1.0% 2 0.0% 0 0.0% 0 1.0% 1 York Other Retail Warehousing, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Darlington Retail Park, Yarm Road, Darlington Portrack Lane, Stockton 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Teesside Retail Park, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Thornaby B&Q, Clifton Moor, York 12.8% 64 18.5% 37 2.0% 2 8.0% 8 17.0% 17 B&Q, Hull Rd, York 0.6% 3 0.5% 1 0.0% 0 0.0% 0 2.0% 2 B&Q, Mandale Retail Park, 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Portrack Lane, Stockton on Tees B&Q, Oak Beck Road, 1.0% 5 0.0% 0 0.0% 0 5.0% 5 0.0% 0 Harrogate B&Q, Yafforth Road, 5.6% 28 0.0% 0 25.0% 25 1.0% 1 2.0% 2 Northallerton Homebase, Plumpton Park, 1.4% 7 0.0% 0 0.0% 0 7.0% 7 0.0% 0 Harrogate Homebase, Willowbeck 0.6% 3 0.0% 0 2.0% 2 0.0% 0 1.0% 1 Road, Northallerton Tesco Extra, Clifton Moor, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 York Wickes, Clifton Moor, York 0.8% 4 0.0% 0 1.0% 1 1.0% 1 2.0% 2 Internet / Home delivery 2.2% 11 3.0% 6 1.0% 1 2.0% 2 2.0% 2 B&Q, Bidston Link Road, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Wallasey Easingwold Garden Centre 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 & Country Store, Raskelf Road, Easingwold Hardwick Garden Centre, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Stump Cross, Boroughbridge Poppleton Garden Centre, 0.4% 2 0.5% 1 0.0% 0 1.0% 1 0.0% 0 Northfield Lane, Upper Poppleton Reighton Nursery, Gable 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Cottage, Hunmanby Road, Reighton Sheriff Hutton 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 St James Retail Park, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grimbald Crag Way, Knaresborough Stockton-on-the-Forest 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Thirsk Garden Centre, 1.4% 7 0.5% 1 3.0% 3 1.0% 1 2.0% 2 Blakey Lane, Thirsk Thirsk Industrial Park, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Thirsk Tollerton 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 (Don’t know / Varies) 3.6% 18 5.5% 11 0.0% 0 3.0% 3 4.0% 4 (Don’t regularly buy these 10.8% 54 9.0% 18 17.0% 17 8.0% 8 11.0% 11 goods) Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 16 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

Q23 In which town or centre does your household spend most money on health / beauty and chemist items?

Boroughbridge Town Centre 7.6% 38 2.0% 4 1.0% 1 33.0% 33 0.0% 0 Clifton Moor, York 2.8% 14 4.5% 9 0.0% 0 3.0% 3 2.0% 2 Easingwold District Centre 12.4% 62 30.0% 60 1.0% 1 0.0% 0 1.0% 1 Harrogate Town Centre 3.2% 16 0.0% 0 0.0% 0 16.0% 16 0.0% 0 Haxby 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Helmsley 3.4% 17 0.0% 0 0.0% 0 0.0% 0 17.0% 17 Kirkbymoorside 0.8% 4 0.0% 0 0.0% 0 0.0% 0 4.0% 4 Knaresborough Town Centre 0.6% 3 0.0% 0 0.0% 0 3.0% 3 0.0% 0 Malton Town Centre 2.2% 11 1.0% 2 0.0% 0 0.0% 0 9.0% 9 Middlesbrough Town Centre 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Northallerton Town Centre 2.6% 13 0.5% 1 10.0% 10 1.0% 1 1.0% 1 Pickering Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Ripon Town Centre 2.8% 14 0.0% 0 2.0% 2 12.0% 12 0.0% 0 Scarborough Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Stillington 0.4% 2 1.0% 2 0.0% 0 0.0% 0 0.0% 0 Strensall 0.4% 2 0.0% 0 0.0% 0 0.0% 0 2.0% 2 Thirsk Town Centre 15.0% 75 0.0% 0 67.0% 67 2.0% 2 6.0% 6 Wetherby Town Centre 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 York City Centre 13.4% 67 20.0% 40 4.0% 4 5.0% 5 18.0% 18 Monks Cross Shopping Park, 10.6% 53 17.5% 35 0.0% 0 2.0% 2 16.0% 16 York Teesside Retail Park, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Thornaby Asda, Monks Cross, York 1.0% 5 2.0% 4 0.0% 0 0.0% 0 1.0% 1 Sainsbury's, Monks Cross, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 York Tesco Extra, Clifton Moor, 1.8% 9 4.0% 8 0.0% 0 0.0% 0 1.0% 1 York Tesco, Station Road, Thirsk 1.2% 6 0.0% 0 4.0% 4 0.0% 0 2.0% 2 Internet / Home delivery 4.0% 20 4.0% 8 3.0% 3 4.0% 4 5.0% 5 Mail order / catalogue 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Central London 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Hovingham 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Morrisons, Wetherby Road, 0.8% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Boroughbridge St James Retail Park, 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Grimbald Crag Way, Knaresborough Tollerton 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 (Don’t know / Varies) 2.0% 10 2.0% 4 0.0% 0 4.0% 4 2.0% 2 (Don’t regularly buy these 8.6% 43 9.5% 19 6.0% 6 9.0% 9 9.0% 9 goods) Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 17 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

Q24 In which town or centre does your household spend most money furniture, soft furnishings and floor coverings?

Bedale 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Boroughbridge Town Centre 0.6% 3 0.0% 0 1.0% 1 2.0% 2 0.0% 0 Clifton Moor, York 12.2% 61 15.5% 31 7.0% 7 13.0% 13 10.0% 10 Darlington Town Centre 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Easingwold District Centre 4.0% 20 9.5% 19 0.0% 0 0.0% 0 1.0% 1 Harrogate Town Centre 3.0% 15 0.0% 0 1.0% 1 14.0% 14 0.0% 0 Helmsley 1.0% 5 0.0% 0 0.0% 0 0.0% 0 5.0% 5 Knaresborough Town Centre 0.8% 4 0.0% 0 0.0% 0 4.0% 4 0.0% 0 Leeds City Centre 1.4% 7 1.0% 2 0.0% 0 3.0% 3 2.0% 2 Malton Town Centre 1.6% 8 0.0% 0 0.0% 0 0.0% 0 8.0% 8 Middlesbrough Town Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Newcastle City Centre 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Town Centre 6.0% 30 5.0% 10 15.0% 15 2.0% 2 3.0% 3 Ripon Town Centre 1.4% 7 0.0% 0 0.0% 0 7.0% 7 0.0% 0 Scarborough Town Centre 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Stockton on Tees Town 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Centre Thirsk Town Centre 5.0% 25 1.0% 2 16.0% 16 3.0% 3 4.0% 4 York City Centre 10.8% 54 16.0% 32 6.0% 6 6.0% 6 10.0% 10 Monks Cross Shopping Park, 4.2% 21 5.0% 10 0.0% 0 1.0% 1 10.0% 10 York Other Retail Warehousing 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Cleveland Retail Park (Skippers Lane), Middlesbrough Portrack Lane, Stockton 0.6% 3 0.5% 1 2.0% 2 0.0% 0 0.0% 0 Teesside Retail Park, 0.8% 4 0.0% 0 4.0% 4 0.0% 0 0.0% 0 Thornaby B&Q, Clifton Moor, York 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Barkers Furniture Store, 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Northallerton Wickes, Clifton Moor, York 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Internet / Home delivery 8.0% 40 8.0% 16 10.0% 10 8.0% 8 6.0% 6 Mail order / catalogue 0.6% 3 0.0% 0 0.0% 0 2.0% 2 1.0% 1 Beadlam 0.6% 3 0.0% 0 0.0% 0 0.0% 0 3.0% 3 Calverts Carpets, Standard 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Way Industrial Estate, Standard Way Business Park, Northallerton Central London 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Ikea, Holden Ing Way, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Birstall, Batley Manchester City Centre 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 St James Retail Park, 0.4% 2 0.0% 0 0.0% 0 2.0% 2 0.0% 0 Grimbald Crag Way, Knaresborough Tadcaster 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 The Mill Outlet, Batley 0.2% 1 0.0% 0 1.0% 1 0.0% 0 0.0% 0 Thirsk Industrial Park, 0.4% 2 0.0% 0 1.0% 1 1.0% 1 0.0% 0 Thirsk Thorp Arch Industrial Estate, 0.2% 1 0.5% 1 0.0% 0 0.0% 0 0.0% 0 Wetherby (Don’t know / Varies) 9.6% 48 9.0% 18 10.0% 10 11.0% 11 9.0% 9 (Don’t regularly buy these 23.4% 117 26.5% 53 20.0% 20 21.0% 21 23.0% 23 goods) Base: 500 200 100 100 100

Q25 If a new foodstore around four times the size of the existing Co-op store at Long Street, Easingwold was to open in Easingwold, do you think you would consider shopping there in future?

Yes 40.2% 201 56.0% 112 35.0% 35 22.0% 22 32.0% 32 No 48.6% 243 27.5% 55 57.0% 57 68.0% 68 63.0% 63 (Don't know / varies) 11.2% 56 16.5% 33 8.0% 8 10.0% 10 5.0% 5 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 18 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

Q26 Why do you say that ? [MR] Those who said 'Yes' at Q25

Close to home / convenient / 33.8% 68 45.5% 51 17.1% 6 4.5% 1 31.3% 10 easy to get to I'd like to try it / see what it's 19.4% 39 8.0% 9 28.6% 10 54.5% 12 25.0% 8 like Would probably have 15.9% 32 23.2% 26 5.7% 2 9.1% 2 6.3% 2 cheaper prices Better range 13.4% 27 18.8% 21 5.7% 2 9.1% 2 6.3% 2 I like the area 4.0% 8 1.8% 2 2.9% 1 9.1% 2 9.4% 3 Close to / on way to work 4.0% 8 0.9% 1 11.4% 4 0.0% 0 9.4% 3 Close to friends / family 2.0% 4 0.9% 1 5.7% 2 4.5% 1 0.0% 0 Would be better quality 1.5% 3 0.9% 1 2.9% 1 4.5% 1 0.0% 0 It would bring more parking 0.5% 1 0.9% 1 0.0% 0 0.0% 0 0.0% 0 spaces to the town (Don’t know) 10.9% 22 8.0% 9 20.0% 7 4.5% 1 15.6% 5 Base: 201 112 35 22 32

Q26 Why do you say that ? [MR] Those who said 'No' at Q25

Too far away / don't go to 67.1% 163 5.5% 3 80.7% 46 92.6% 63 81.0% 51 Easingwold Loyalty to local traders 9.5% 23 36.4% 20 0.0% 0 0.0% 0 4.8% 3 Happy using current stores 5.8% 14 10.9% 6 5.3% 3 2.9% 2 4.8% 3 There are enough shops 4.9% 12 12.7% 7 3.5% 2 1.5% 1 3.2% 2 already / not necessary Would change the character 3.7% 9 12.7% 7 1.8% 1 0.0% 0 1.6% 1 of the town Don't like big shops 1.2% 3 1.8% 1 3.5% 2 0.0% 0 0.0% 0 Would cause traffic 1.2% 3 3.6% 2 0.0% 0 1.5% 1 0.0% 0 problems I prefer to shop online 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 The area needs a petrol 0.4% 1 1.8% 1 0.0% 0 0.0% 0 0.0% 0 station, not a supermarket (Don’t know) 6.2% 15 14.5% 8 5.3% 3 1.5% 1 4.8% 3 Base: 243 55 57 68 63

GEN Gender of respondent

Male 30.4% 152 32.5% 65 32.0% 32 24.0% 24 31.0% 31 Female 69.6% 348 67.5% 135 68.0% 68 76.0% 76 69.0% 69 Base: 500 200 100 100 100

AGE For the purposes of the survey, could I ask how old are you please?

18-24 years 3.0% 15 2.5% 5 4.0% 4 2.0% 2 4.0% 4 25-34 years 6.4% 32 4.0% 8 10.0% 10 8.0% 8 6.0% 6 35-44 years 15.4% 77 13.5% 27 20.0% 20 15.0% 15 15.0% 15 45-54 years 22.0% 110 24.5% 49 24.0% 24 27.0% 27 10.0% 10 55-64 years 18.8% 94 18.0% 36 10.0% 10 22.0% 22 26.0% 26 65 plus 33.4% 167 36.5% 73 30.0% 30 26.0% 26 38.0% 38 (Refused) 1.0% 5 1.0% 2 2.0% 2 0.0% 0 1.0% 1 Base: 500 200 100 100 100

ETH For the purposes of the survey, could I ask what ethnicity you consider yourself to be?

White 97.8% 489 98.5% 197 96.0% 96 98.0% 98 98.0% 98 Indian 0.2% 1 0.0% 0 0.0% 0 0.0% 0 1.0% 1 Pakistani 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Bangladeshi 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other Asian 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 Black Caribbean 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Black African 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other Black 0.4% 2 0.0% 0 2.0% 2 0.0% 0 0.0% 0 Chinese 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Other 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Mixed Race 0.4% 2 0.5% 1 1.0% 1 0.0% 0 0.0% 0 (Refused) 1.0% 5 1.0% 2 1.0% 1 1.0% 1 1.0% 1 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research by Zone Easingwold Household Survey Page 19 for Nathaniel Lichfield & Partners July 2013

Total Easingwold Thirsk Boroughbridg Helmsley e

ADU How many adults, including yourself, live in your household (16 years and above)?

One 24.2% 121 27.0% 54 20.0% 20 20.0% 20 27.0% 27 Two 57.2% 286 57.0% 114 65.0% 65 50.0% 50 57.0% 57 Three 11.4% 57 9.5% 19 9.0% 9 17.0% 17 12.0% 12 Four 4.6% 23 4.5% 9 6.0% 6 6.0% 6 2.0% 2 Five 1.4% 7 1.5% 3 0.0% 0 3.0% 3 1.0% 1 Six or more 0.2% 1 0.0% 0 0.0% 0 1.0% 1 0.0% 0 (Refused) 1.0% 5 0.5% 1 0.0% 0 3.0% 3 1.0% 1 Base: 500 200 100 100 100

CHI How many children live in your household, aged 15 years and under?

None 73.0% 365 72.5% 145 69.0% 69 67.0% 67 84.0% 84 One 10.6% 53 9.5% 19 16.0% 16 11.0% 11 7.0% 7 Two 11.8% 59 11.5% 23 13.0% 13 16.0% 16 7.0% 7 Three 2.4% 12 3.5% 7 1.0% 1 3.0% 3 1.0% 1 Four 1.0% 5 2.0% 4 1.0% 1 0.0% 0 0.0% 0 Five 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 Six or more 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 (Refused) 1.2% 6 1.0% 2 0.0% 0 3.0% 3 1.0% 1 Base: 500 200 100 100 100

CAR How many cars does your household own or have the use of?

None 8.8% 44 13.0% 26 6.0% 6 5.0% 5 7.0% 7 One 36.6% 183 35.5% 71 44.0% 44 29.0% 29 39.0% 39 Two 42.0% 210 41.0% 82 39.0% 39 46.0% 46 43.0% 43 Three or more 11.0% 55 8.5% 17 11.0% 11 17.0% 17 10.0% 10 (Refused) 1.6% 8 2.0% 4 0.0% 0 3.0% 3 1.0% 1 Base: 500 200 100 100 100

QUOTA Zone:

Easingwold 40.0% 200 100.0% 200 0.0% 0 0.0% 0 0.0% 0 Thirsk 20.0% 100 0.0% 0 100.0% 100 0.0% 0 0.0% 0 Boroughbridge 20.0% 100 0.0% 0 0.0% 0 100.0% 100 0.0% 0 Helmsley 20.0% 100 0.0% 0 0.0% 0 0.0% 0 100.0% 100 Base: 500 200 100 100 100

Column %ges. 100713 NEMS market research