OMNICOM GROUP

Omnicom group is an AmericanAmerican globaladvertising, marketing and corporate

largestcommunications advertisingholding and marketing company, groupsheadquartered in the wor inld.ld. New Omnicom's York City, brandedUSA. It network is one of firms the provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.

Financial Position of Omnicon group--

Its net income for the second quarter of 2012 increased 2.8% to $282.7 million from $275.1 million in the second quarter of 2011.

ITS STRATEGY-

As a strategic holding company- Omnicom's agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying,buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom manages a portfolio of global market leaders comprised of three global advertising agency networks-

BBDO WORLDWIDE – –

BBDO is a worldwide advertising advertising agencynetwork, with its headquarters inNew York City. City. BBDO Worldwide has been named the "Most Awarded Agency Network in the World" by The Gunn Reportfor 5 consecutive years beginning 2005.2005. As well, it has won "Network of the Year" at the Cannes Lionsfor half a decade. BBDO focuses on the philosophy ofof "The Work ",

CLIENT’S LIST The Economist ,,PepsiCo,PepsiCo,Diageo, Skanska, FedEx, General Electric, Campbell's, Arby's, Gillette, Motorola Solutions, Orbitz, Bayer, Wrigley, AT&T, ExxonMobil, Mars, Pinnacle FoodsFoods,Monster.com,,Monster.com,HBO, Hyatt Hotels,Starbucks, Lowe's, Procter & Gamble,Johnson & Johnson, Fonterra, Imperial Chemical Industries,Hewlett Packard, Watson's, Emirates, ThaiBev, Syngenta, and Olympus

DDB WORLDWIDE--

DDB Worldwide Communications Group Inc., knownknown internationallyinternationally as DDB, is aa worldwide marketing communications network. It is owned by Omnicom Group Inc. They strive to create an inspiring environment that encourages individual freedom, growth and attracts the best talent.

CLIENT’S LIST--

Clorox, Dell, Energizer,ExxonMobil,FedEx,Hasbro,Henkel, Johnson&Johnson,Knorr, Lipton, McDonald, Nestle, Nokia, Novartis, Pepsi Co, Telephonica, Philips Electronics, Volkswagen(Audi),VW group.

STARCOM MEDIAVEST

Starcom Media Vest Group is one of the youngest, largest and most diversified media networks in the country. Starcom Media Vest Group, an agency focused on the future one harnessing transformation spurred by digital, content and analytics and rooted deep in human

understanding that sparks insights, big ideas, experience innovations, and business-building results for clients.

STRATEGIES-

 Its main focus is on employee’’s satisfaction so that it may become the best place to work for.  They address themselves as a human experience company whose core competence is its people and their experience. According to Laura Desmond, CEO of Starcom Media vest, if the people are satisfied with their work the result will be more fruitful.  In respect of technology, their belief is that the role of technology is to add meaning

and value in human lives, and moreover their focus is on change according to the development of technology and customer demand.

Capabilities that convert it into a Human Experience Company are-

 Experience Strategy & Planning

 Digital-Led, Cross-Channel Strategy

 Content Creation

 Data & Analytics

 Investment & Activation

 Research & Human Experience Centres for Real-Time Insights from around the Globe  Multicultural Marketing.

AGENCY SIZE AND LOACATION--

Starcom Media Vest is based in New York, with additional offices in Chicago, Los Angeles, and San Francisco.

SPECIAL SKILLS OF THE AGENCY--

Starcom Media vest specialises in-

Media planning, Media Buying, Branded content, product integration, Digital media, Research and Data analytics, Social media marketing, Consumer Insight, Local and National TV, Print Investments, Cross Athletes.

CLIENTS LIST-

Procter & Gamble, Honda, Autoglass, Dreams, Ginsters, Pizza Hut, Bauer Radio, Samsung, Premier Foods, Avon, Emirates, Ocado, Sacla, Flybe, Microsoft Xbox, Centre point.

MINDSHARE

Mindshare is a global media andmarketing services company. Mindshare Worldwide was created in 1997 as the first global full-service media company, according to RECMA. The Mindshare global network consists of approximately 6,000 employees across 113 offices in

82 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Mindshare is a member of the WPP Group,,one of the world’s largest communications services groups, and is part of its GroupM GroupM Media Company along with MEC, Media Com,Maxus, Outrider, Kinetic Outrider, Kineticand IEG. Mindshare works closely with several creative agencies also under the WPP banner including Grey, Ogilvy & Mather, JWT and Young & Rubicam. Rubicam.

ITS’STRATEGY-

 With media in an unprecedented state of flux and evolution, Mindshare acts as expert interpreters, assessors and guides.

 They offer clients an integrated solution across core services such as strategic media planning, negotiation and execution and their specialist services including econometric modelling, research and insights, digital solutions, sports and entertainment sponsorship consultancy, content creation and brand-driven creative campaigns.

 They have made a website wherein one can find out what they want to know and what the mindshare is discovering every day. One can also read their their corporatecorporate views on a wide range of subjects or dip into some of the blogs written by their own colleaguescolleagues..

 Their structure designed to deliver services is unique.

 Four collaborative groups - Client Leadership, Business Planning, Invention, and The Exchange – – on which they ensure that each client receives a fully integrated and tailored service in every market, region and on a global basis.

 Underpinning everything is their commitment to outstanding customer service.

 After restructuring their focus is to create a new breed of marketing services agency dedicated to developing fully integrated, media-neutral business solutions for clients. Their core idea is to move beyond the realm of media solutions to fully integrate content creation and related areas to realise the optimum value of exchange between brands, consumers and corporations to create competitive advantage for MindShare's clients.

The comprehensive restructuring integrates almost a dozen separate agency units and disciplines into four new groups. The four new group’s are-

 Client leadership- The group formed of Client Leader serve as the lead business partner to each client and are responsible for setting the vision, developing the team work plan, and building C-level relationships with the client. The role is also held accountable for P&L, performance & quality.

 Business Planning. This group effectively consolidates several MindShare units combining analytic and strategic expertise to focus in on solving real business issues for the CEO; business planning. Motive of business planning understands consumer needs and communications planning with real- time business data-streams and click-streams across digital platforms and search to clearly define a client's business opportunities, marketing challenges and develop a "go to market" strategy meeting those challenges through a disciplined and fact-based process.

 Invention- . Invention is a hub of the agency's creative thinking, bringing together experts across disciplines including entertainment creation, sponsorship creation and amplification, retail, digital and strategic planning.

 The Exchange. This group combines all trading - digital and non-digital, distribution leverage, inventory management, data management, and arbitrage. The Exchange consults with Invention during the creation of the architecture for the communications strategy and translates this into actionable plans ultimately responsible to both the client and client leadership team for stewarding and activating the brand vision in the real world, maintaining budget and quality control, and overseeing short-term, tactical actions.

SERVICES PROVIDED--

They use their unique open source approach and wide-ranging expertise to transform marketing challenges into tangible business results, through understanding and influencing customer journeys. Their open-source way of working means that the most appropriate personnel are brought together for each task at every stage of a client process which helps in effectively delivering to their national and international clients’ needs.

CLIENT’S LIST-

IBM, Unilever, Volvo, HSBC, American Express, Castrol, Diesel, Kraft Foods, Nestle, Rolex, Jaguar, Ford, De Beers.