2016 Corporate Responsibility Report Table of Contents
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2017 Agency Family Tree
2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP -
The Top 100 Promotional Marketing Agencies
2013 LIST The Top 100 Promotional Marketing Agencies Now available in a new online searchable resource! PROMO’s Top Shops touts the top promotion agencies and gives a fl ash look into each chosen shop’s top skills, recent campaigns and contact information. Top Shops is compiled by PROMO’s editors and was delivered as a Special Resource Guide mailed with the September 2013 issue of Chief Marketer. The listing can also be found online in an easy-to-fi nd, searchable resource for promotion agencies, brand marketers and others seeking expert partners at chiefmarketer.com/ topshops2013 for 12 months. The resource is searchable by multiple categories, including core services, agency name, state and geographical region. Presented by: and Sponsored by: 1 » WWW.CHIEFMARKETER.COM 206INC AGENCY EA 2013 This agency is like the eight-year-old that it is, growing by leaps This boutique shop doubled the size of its client services depart- and bounds. Over the last three years, it has doubled in size to 40 ment to 15 employees and nearly doubled its office space (an employees with a big focus on digital, interactive and social exper- old cookie factory). It added a web developer to offer web devel- tise to fold into every integrated campaign. Employees start work opment, mobile apps and social media integrations. Agency EA with 15 vacation days in the bag and 40 hours a year to go off on also punched out two major events within five months for AOL—a a philanthropic endeavor of their choice. One group of volunteers national sales conference and digital event. -
Omnicom Group April 14, 2010 Karen Bonner
Omnicom Group April 14, 2010 Karen Bonner Kael Kristof Alexander Olson Omnicom Group Table of Contents Executive Summary............................................................................................3 Company Overview.............................................................................................5 History ...............................................................................................................5 Business Model.................................................................................................8 Competitive Analysis: Porter’s Five Forces ...................................................10 Overview .........................................................................................................10 Internal Rivalry ................................................................................................10 Entry & Exit .....................................................................................................11 Supplier Power................................................................................................12 Buyer Power....................................................................................................13 Substitutes & Complements ............................................................................13 Financial Analysis.............................................................................................15 Overview .........................................................................................................15 -
Omnicom Group Table of Table 08 People
DIVERSE TALENT COLLECTIVE STRENGTH 2019 CORPORATE RESPONSIBILITY REPORT WITH 2020 UPDATES Omnicom is a group of thousands of individuals across more than 70 countries collectively bringing their passion and creativity to over 5,000 brands. The talent of this diverse group of people allows us to create a positive and lasting impact on the world the best way we know how: through our work. Contents 04 Letter from Our CEO 05 About Omnicom Group Table of Table 08 People 27 Community 40 Environment 48 Governance 52 About This Report 53 UN Global Compact (UNGC) Communication on Progress 54 GRI Standards Content Index Governance About This Report UNGC Progress GRI Index In a world that’s rapidly changing, Omnicom grounds itself in its Furthermore, we supported Theirworld again in 2019 through its commitments to having the industry’s most innovative, collaborative #WriteTheWrong campaign, which raised awareness of the 260 million and diverse talent. Through diverse perspectives and collective strength, children who do not attend school each day. Our work on the our organization is able to uphold the highest standards of excellence and #WriteTheWrong campaign helped secure $2.3 billion in commitments creativity for our clients and the communities we share around the globe. to education over one week and underscored our own commitment to UN Sustainable Development Goal 4. While this report focuses on our 2019 activities, its release comes at a time of uncertainty and unrest in the wake of the COVID-19 pandemic We also continued our progress against our goals of reducing the and the racial inequalities brought to light by George Floyd’s tragic death. -
Businesses for Innovative Climate and Energy Policy, Boston, Which Is A
Businesses for Innovative Climate and Energy Policy, Boston, which is a project of the nonprofit organization Ceres, selected Captains of Industry, Boston, as its first agency of record. Billings were not disclosed. David Coats, executive creative director at Kelliher Samets Volk, Burlington, Vt., was named a partner at the agency. Also, Erin Fagnant returned to the agency as brand manager; she had most recently been a producer at Tag New Media, Burlington. Coca-Cola Company, Atlanta, is introducing a digital campaign for the Coca-Cola brand, aimed at teenagers, that is planned to use 61 Web sites. The sites will include an umbrella site, ahh.com, which takes its name from the brand’s advertising strategy for 2013, “the Ahh effect.” The Web sites — which will include ahhh.com, ahhhh.com and so on — will offer content like video clips, games and GIF files. Agencies and media companies involved in the campaign include Alloy Digital, Vevo and Wieden & Kennedy, the creative agency for the Coca-Cola brand. Colle & McVoy, Minneapolis, part of MDC Partners, hired four employees for its account service group. They are Tommy Bennett, account executive; Amanda Schueller, account executive; Drew Shaman, account director; and Paula Weisenbeck, account supervisor. Two employees also were hired in the creative department: Roven Bashier, a senior interactive designer, and Lance Becker, a senior developer. Sarah DaVanzo joined Sparks & Honey, New York, part of the Omnicom Group, in what the agency is calling an expanded leadership role, as chief cultural strategy officer. She had been director for trends and culture at Publicis Kaplan Thaler, New York, part of the Publicis Worldwide division of the Publicis Groupe. -
Havas Group Dentsu Aegis Network
WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network -
2019 Megabrands Table of Contents
2019 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2019 Top 100 OOH Advertisers III. 2019 Top 100 Overall Advertisers IV. 2019 Agency List - Top 100 OOH Advertisers V. 2019 Agency List - Top 100 Overall Advertisers VI. OOH Agencies & Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2019 2019 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC LOCAL SERVICES & AMUSEMENTS 435,139.6 24.5% 1 403,806.8 1 31,332.8 7.8% RETAIL 174,055.8 9.8% 2 175,932.4 2 -1,876.6 -1.1% MEDIA & ADVERTISING 163,399.3 9.2% 3 144,097.0 3 19,302.3 13.4% PUBLIC TRANSPORT, HOTELS & RESORTS 124,325.6 7.0% 4 122,314.9 5 2,010.7 1.6% RESTAURANTS 115,445.2 6.5% 5 130,692.7 4 -15,247.5 -11.7% FINANCIAL 106,564.8 6.0% 6 100,532.8 6 6,032.0 6.0% INSURANCE & REAL ESTATE 103,012.6 5.8% 7 87,128.4 8 15,884.2 18.2% GOVERNMENT, POLITICS & ORGS 94,132.2 5.3% 8 92,155.1 7 1,977.1 2.1% AUTOMOTIVE DEALERS & SERVICES 74,595.4 4.2% 9 75,399.6 9 -804.2 -1.1% SCHOOLS, CAMPS & SEMINARS 69,267.1 3.9% 10 70,373.0 10 -1,105.9 -1.6% Total Top Ten Categories 1,459,937.6 82.2% 1,402,432.7 57,504.9 Total 2019 January - March OOH Expenditures $1,776,079,816 Overall Percentage Change January - March '19 vs '18 6.0% Source: Kantar Media, OAAA - May 2019 Prepared by the Out of Home Advertising Association of America 2019 April - -
FH IIR Report 01.06
INDIA INFLUENCER INTELLIGENCE REPORT An intelligence report developed by FleishmanHillard India, analyzing shifts in 2021influencer marketing and identifying upcoming trends through primary research conducted with over 500 influencers across India, in partnership with Eleve Media. TABLE OF CONTENTS 03 EXECUTIVE SUMMARY 05 INDIA INFLUENCER INTELLIGENCE TRENDS 2021: ALL YOU NEED TO KNOW Connection is the New Currency Creator Direction Trumps Creative Direction Influencers are Ambassadors Content equals Clout Micro is the new Mega 12 ASCI GUIDELINES: WHAT CHANGES 14 WAY FORWARD 17 ABOUT US About India Influencer Intelligence Study About FleishmanHillard About Omnicom Public Relations Group About Eleve Media The pandemic year has fueled trends and undercurrents that were already underway in the world of marketing and communications. One of the most prominent trends to emerge has been the growing importance of influencer engagement. What was once labeled as an additional leg to a brand's campaign to push engagement on social media (a good to-do) is today driving the communication strategy for many brands (a must-do). Many have observed that the pandemic has only accelerated the growth of influencer marketing. During peak lockdown, users stuck at home turned to cooking, gardening and DIY videos online to increase their own engagement with various social media channels. So, as the pandemic pushed more people to stay indoors 500 INDIAN INFLUENCERS and behind their screens, influencers became the sole “opinion makers” who brought brands into consumers’ consideration at a time when demand was stagnant. In other words, influencer and industry marcomm leaders marketing grew in the mix of communications and in its share of marketing spends. -
World-Class Creative Talent 1 World-Class Creative Talent
World-class creative talent 1 World-class creative talent London 2012 Olympic cauldron Heatherwick Studio 2 World-class creative talent World-class creative talent 3 Contents © Jason Hawkes Introduction Black Sun 44 fst Marketing 66 Make Architects 88 Seymourpowell 110 Overview 04 Brandwave Marketing 45 FutureBrand 67 Malcolm Reading Consultants 89 Skylab 111 Reasons to use British designers 08 The British Museum 46 Grant Associates 68 MBA 90 Smyle Creative 112 Sectors Brody Associates 47 Graven 69 Metaphor 91 Softroom 113 Cultural developments 10 Brunswick Arts 48 Haley Sharpe Design 70 Metaphorm Architects 92 Sportsworld Group 114 Transport 14 Capita 49 Hawkins\Brown 71 Morris Hargreaves McIntyre 93 Stage One 115 Healthcare 18 City ID 50 Heatherwick Studio 72 Mother 94 StartJG 116 Global Sports 22 Cogapp 51 HH Global 73 Moving Brands 95 tangerine 117 Retail and commercial 26 Crawley Creatures 52 Holmes and Marchant 74 New Moon 96 The Edge Picture Company 118 World-class creative talent 30 CTN Communications 53 Honour Branding 75 Pagefield Communications 97 Tinopolis Group 119 ADCreative London 32 Dalziel and Power 54 Illustrious Company 76 PearsonLloyd 98 United Visual Artists 120 Adjaye Associates 33 Deltatre 55 Industry 77 Pharmiweb Solutions 99 Universal Design Studio 121 Adrian Fisher Design 34 Design by Structure 56 Jane Wentworth Associates 78 Photolink Creative Group 100 V&A 122 Air Design 35 Designwerk 57 Jason Bruges Studio 79 PinkGreen Creative 101 Vision by RP 123 AKQA 36 DrillBoard Worldwide 58 John McAslan 80 Populous 102 -
Palo Alto Networks Safely Enables Application Access for Top Global Advertising Agency
Palo Alto Networks: Customer Profile Palo Alto Networks Safely Enables Application Access for Top Global Advertising Agency “Functionality and security are like two opposites; if you give the user all the functionality they want, you’ll lose security. Palo Alto Networks enables us to give users all the functionality they need and still have the security we need.” – Jeroen Buren, IT Manager, DDB Amsterdam ORGANIZATION: DDB Amsterdam BACKGROUND INDUSTRY: With 200 offices and over 13,000 employees in more than 90 countries, DDB Worldwide Advertising Group is a top five global advertising and marketing services network. The company’s CHALLENGE: clients include major brands such as Exxon, Clorox, McDonald’s, Johnson & Johnson, Gain visibility into network to control Novartis and many others. No other agency has received more awards internationally application usage, improve security and for its creative work than DDB. Under the DDB Worldwide rubric, DDB Amsterdam, enable business operations. based in Holland, serves clients such as KLM and Philips. DDB Worldwide is part of Omnicom Group Inc., (NYSE-OMC), a global marketing and advertising communications SOLUTION: holding company ranked among the top three in the world. Replace legacy firewalls with Palo Alto Networks PA-4000 and PA-500 next- CREATIVITY DEPENDS ON ACCESS generation firewalls for granular visibility As a key component of DDB Worldwide, international marketing and advertising agency of threats and better control of Internet DDB Amsterdam interacts with clients all over the world. Its staff is heavily weighted applications. with creatives, who develop innovative, award-winning advertising campaigns for the firm’s clientele. RESULTS: DDB Amsterdam’s IT team supports over 400 internal users working out of two locations • Increased application visibility and in the city. -
Omnicom Group WPP MDC Partners Publicis Groupe Interpublic Group of Companies Vision7 International Havas Dentsu Aegis Network
AGENCY FAMILY TREE 2018 KEY HOLDING COMPANY AGENCY NETWORK FULL SERVICE DIRECT & DIGITAL PUBLIC RELATIONS MEDIA PLANNING & BUYING PROMO & ACTIVATION BRANDING & DESIGN HEALTHCARE & MEDICAL OTHER WPP J. Walter Thompson Hill+Knowlton Strategies Grey Canada Young & Rubicam Group National Public Relations GroupM TenthAvenue Kantar Ogilvy Ogilvy Canada Hill+Knowlton Strategies Axon Communications London J. Walter Thompson Canada Tank Taxi M/Six Canada Bookmark Kantar TNS Canada Canada Toronto Global Employees: Ogilvy 205,000 JWT Inside GCI Canada Taxi 2 National Equicom Wavemaker Shopper2Buyer Kantar Millward Brown Commonhealth Revenue by Region: North America 25% JWT Intelligence SJR Canada Blast Radius Mindshare Canada John St. U.K. 21.4% Mirum Canada Wunderman Excelerator Media Geometry Western Europe 17.9% Other 35.7% Wunderman Data Management Xaxis Canada The & Partnership Wunderman Health MediaCom Canada Cohn & Wolfe Canada Catalyst Canada Omnicom Group OMG Worldwide BBDO Worldwide DDB Group Canada TBWA Worldwide DAS Group of Companies Touché BBDO Canada DDB Canada Juniper Park\TBWA Critical Mass New York OMD Canada Proximity Canada DDB Public Relations Tam-Tam\TBWA Ketchum Global Employees: 78,500 PHD Toronto Tribal Daggerwing Group Revenue by Region: Hearts & Science Track DDB FleishmanHillard Canada Red Urban Toronto North America 59.5% Europe 25.3% Alternator Twice High Road Communications Interbrand Canada Asia Pacific 10.6% Latin America 2.7% Accuen Kid Think Porter Novelli Canada GMR Marketing Canada Middle East and Africa 1.8% Highway Entertainment TracyLocke Canada MarketStar Canada Annalect Anderson DDB Health & Lifestyle IMS Canada Resolution Media CDM Montreal Interpublic Group Of Companies Huge FCB CMG McCann Worldgroup IPG Mediabrands New York / Global Employees: 49,800 FCB Golin McCann UM Revenue by Region: North America 59.7% Fuel Content Weber Shandwick MRM//McCann Initiative Asia Pacific 11.8% // Continental Europe 8.9% // U.K. -
2020 Annual Report to Shareholders and Our 2020 Annual Report on Form 10-K, Or 2020 10-K
Omnicom A N N U A L R E P O R T 2020 Omnicom A N N U A L R E P O R T 2020 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 __________________________________ FORM 10-K A ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2020 __________________________________ Commission File Number: 1-10551 __________________________________ OMNICOM GROUP INC. (Exact name of registrant as specified in its charter) New York 13-1514814 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 280 Park Avenue, New York, NY 10017 (Address of principal executive offices) (Zip Code) Registrant’s telephone number, including area code: (212) 415-3600 __________________________________ Securities Registered Pursuant to Section 12(b) of the Act: Title of each class Trading Symbols Name of each exchange on which registered Common Stock, $0.15 Par Value OMC New York Stock Exchange 0.800% Senior Notes due 2027 OMC/27 New York Stock Exchange 1.400% Senior Notes due 2031 OMC/31 New York Stock Exchange Securities Registered Pursuant to Section 12(g) of the Act: None __________________________________ Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the SecuritiesAct. Yes A No M Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of theAct. Yes M No A Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days.