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2019 Megabrands Table of Contents

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2019 Megabrands Table of Contents 2019 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2019 Top 100 OOH Advertisers III. 2019 Top 100 Overall Advertisers IV. 2019 Agency List - Top 100 OOH Advertisers V. 2019 Agency List - Top 100 Overall Advertisers VI. OOH Agencies & Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2019 2019 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC LOCAL SERVICES & AMUSEMENTS 435,139.6 24.5% 1 403,806.8 1 31,332.8 7.8% RETAIL 174,055.8 9.8% 2 175,932.4 2 -1,876.6 -1.1% MEDIA & ADVERTISING 163,399.3 9.2% 3 144,097.0 3 19,302.3 13.4% PUBLIC TRANSPORT, HOTELS & RESORTS 124,325.6 7.0% 4 122,314.9 5 2,010.7 1.6% RESTAURANTS 115,445.2 6.5% 5 130,692.7 4 -15,247.5 -11.7% FINANCIAL 106,564.8 6.0% 6 100,532.8 6 6,032.0 6.0% INSURANCE & REAL ESTATE 103,012.6 5.8% 7 87,128.4 8 15,884.2 18.2% GOVERNMENT, POLITICS & ORGS 94,132.2 5.3% 8 92,155.1 7 1,977.1 2.1% AUTOMOTIVE DEALERS & SERVICES 74,595.4 4.2% 9 75,399.6 9 -804.2 -1.1% SCHOOLS, CAMPS & SEMINARS 69,267.1 3.9% 10 70,373.0 10 -1,105.9 -1.6% Total Top Ten Categories 1,459,937.6 82.2% 1,402,432.7 57,504.9 Total 2019 January - March OOH Expenditures $1,776,079,816 Overall Percentage Change January - March '19 vs '18 6.0% Source: Kantar Media, OAAA - May 2019 Prepared by the Out of Home Advertising Association of America 2019 April - June OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change April - June Percent of April - June April - June April - June 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories (thousands) Revenue Rank (thousands) Rank (thousands) (%) MISC SERVICES & AMUSEMENTS $628,456.1 23.4% 1 $568,562.5 1 59,893.6 10.5% RETAIL $268,571.0 10.0% 2 $249,369.5 2 19,201.5 7.7% MEDIA & ADVERTISING $220,228.2 8.2% 3 $201,989.3 3 18,238.9 9.0% RESTAURANTS $187,999.7 7.0% 4 $189,520.8 4 -1,521.1 -0.8% PUBLIC TRANSP, HOTELS & RESORTS $185,314.0 6.9% 5 $174,558.7 5 10,755.3 6.2% INSURANCE & REAL ESTATE $171,885.4 6.4% 6 $137,153.2 8 34,732.2 25.3% FINANCIAL $145,028.3 5.4% 7 $152,115.4 7 -7,087.1 -4.7% GOVERNMENT, POLITICS & ORGS $142,342.6 5.3% 8 $157,102.8 6 -14,760.2 -9.4% AUTOMOTIVE DEALERS & SERVICES $102,057.0 3.8% 9 $92,266.6 10 9,790.4 10.6% SCHOOLS, CAMPS & SEMINARS $92,266.8 3.4% 10 $92,266.7 9 0.1 0.0% Total Top Ten Categories $2,144,149.1 79.8% $2,014,905.5 129,243.6 Total 2019 April - June OOH Expenditures $2,685,709,844 Overall Percentage Change April - June '19 vs '18 7.7% Source: Kantar Media, OAAA - August 2019 Prepared by the Out of Home Advertising Association of America 2019 July - September OOH Advertising Expenditures Ranked by Total Spending Category Growth Percentage Change July - September Percent of July - September July - September July - September 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories (thousands) Revenue Rank (thousands) Rank (thousands) (%) MISC SERVICES & AMUSEMENTS $468,587.2 23.7% 1 $426,996.3 1 41,590.9 9.7% RETAIL $175,967.3 8.9% 2 $181,149.9 2 -5,182.6 -2.9% MEDIA & ADVERTISING $172,013.0 8.7% 3 $160,816.8 3 11,196.2 7.0% INSURANCE & REAL ESTATE $140,378.4 7.1% 4 $109,060.0 7 31,318.4 28.7% RESTAURANTS $130,492.6 6.6% 5 $121,999.0 4 8,493.6 7.0% PUBLIC TRANS, HOTELS & RESORTS $128,515.5 6.5% 6 $121,998.9 6 6,516.6 5.3% FINANCIAL $120,606.8 6.1% 7 $121,814.1 5 -1,207.3 -1.0% GOVERNMENT, POLITICS & ORGS $102,812.4 5.2% 8 $103,514.2 8 -701.8 -0.7% COMMUNICATIONS $73,155.0 3.7% 9 $60,999.5 11 12,155.5 19.9% AUTOMOTIVE DEALERS & SERVICES $71,177.8 3.6% 10 $70,241.8 10 936.0 1.3% Total Top Ten Categories 1,583,706.0 80.1% $1,478,590.5 105,115.5 Total 2019 July - September OOH Expenditures $1,977,161,025 Overall Percentage Change July - September '19 vs '18 7.0% Source: Kantar Media, OAAA - November 2019 Prepared by the Out of Home Advertising Association of America 2019 October - December OOH Advertising Expenditures Ranked by Total Spending Category Growth Percentage Change Oct - Dec Percent of Oct - Dec Oct - Dec Oct - Dec 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories (000) Revenue Rank (000) Rank (000) (%) MISC SERVICES & AMUSEMENTS $489,629.4 23.1% 1 $456,776.4 1 $32,853.0 7.2% RETAIL $216,876.4 10.3% 2 $215,535.2 2 1,341.2 0.6% MEDIA & ADVERTISING $198,759.9 9.4% 3 $175,987.4 3 22,772.5 12.9% INSURANCE & REAL ESTATE $150,933.4 7.1% 4 $120,620.6 5 30,312.8 25.1% PUBLIC TRANS., HOTELS & RESORTS $135,845.8 6.4% 5 $118,643.2 6 17,202.6 14.5% FINANCIAL $129,525.4 6.1% 6 $122,598.0 4 6,927.4 5.7% RESTAURANTS $119,670.6 5.7% 7 $112,711.1 7 6,959.6 6.2% GOVERNMENT, POLITICS & ORGS $110,699.1 5.2% 8 $110,733.7 8 -34.5 0.0% COMMUNICATIONS $73,039.5 3.5% 9 $77,118.1 9 -4,078.6 -5.3% AUTOMOTIVE DEALERS & SERVICES $71,628.9 3.4% 10 $69,208.5 11 2,420.4 3.5% Total Top Ten Categories $1,698,627.5 80.2% $1,579,932.1 $116,676.4 Total 2019 October - December OOH Expenditures $2,115,804,046 Overall Percentage Change October - December '19 vs '18 7.0% Source: Kantar Media, OAAA - March 2020 Prepared by the Out of Home Advertising Association of America 2019 January - December OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan -Dec Percent of Jan - Dec Jan - Dec Jan - Dec 2019 Total 2018 '19 vs '18 '19 vs '18 Industry Categories (000) Revenue Rank (000) Rank (000) (%) MISC SERVICES & AMUSEMENTS $2,015,633.4 23.6% 1 $1,862,857.8 1 152,775.6 8.2% RETAIL $831,812.6 9.7% 2 $823,495.1 2 8,317.5 1.0% MEDIA & ADVERTISING $756,925.9 8.8% 3 $687,578.4 3 69,347.5 10.1% PUBLIC TRANS., HOTELS & RESORTS $574,977.5 6.7% 4 $535,671.6 5 39,306.0 7.3% INSURANCE & REAL ESTATE $564,613.8 6.6% 5 $455,720.6 8 108,893.2 23.9% RESTAURANTS $547,204.2 6.4% 6 $551,661.8 4 -4,457.6 -0.8% FINANCIAL $507,018.6 5.9% 7 $495,696.1 6 11,322.6 2.3% GOVERNMENT, POLITICS & ORGS $446,943.3 5.2% 8 $455,720.6 7 -8,777.3 -1.9% AUTOMOTIVE DEALERS & SERVICES $318,146.3 3.7% 9 $303,813.7 10 14,332.5 4.7% SCHOOLS, CAMPS & SEMINARS $299,658.2 3.5% 10 $311,808.8 9 -12,150.6 -3.9% Total Top Ten Categories$ 6,864,952.9 80.2% $6,486,042.4 $378,909.5 Total 2019 January - December OOH Expenditures $8,554,754,731 Overall Percentage Change January - December '19 vs '18 7.0% Source: Kantar Media, OAAA - March 2020 Prepared by the Out of Home Advertising Association of America 2019 YE Total OOH Revenue $8.56 Billion Place-Based $983.8 11.5% Transit $1591.2 18.6% Billboards Street Furniture $5457.9 $521.8 63.8% 6.1% Digital OOH represents 31% of total OOH, format figures in millions. Source: OAAA 2019 TOP 100 OOH ADVERTISERS Top 100 OOH Advertisers by 2019 Ad Spend 2019 MegaBrands Top 100 OOH Advertisers RANK ADVERTISER OOH SPENDING (000) 1 AMAZON 72141.0 2 MCDONALD'S 72008.2 3 APPLE 69106.7 4 GEICO 68428.2 5 STATE FARM 58810.2 6 GOOGLE 45805.1 7 AMERICAN EXPRESS 33806.8 8 HBO 33406.6 9 AT&T 32529.5 10 DISNEY 31667.7 11 ANHEUSER-BUSCH 31001.3 12 COCA-COLA 30999.4 13 CHEVROLET 30857.4 14 COMCAST 30772.6 15 FACEBOOK 30388.9 16 NETFLIX 29073.5 17 WARNER BROS PICTURES 28289.9 18 T-MOBILE 27584.4 19 VERIZON 26509.2 20 UNIVERSAL PICTURES 24459.6 21 SPRINT 22245.3 22 DOORDASH 21893.6 23 MILLERCOORS 21853.9 24 CRACKER BARREL OLD COUNTRY RESTAURANT 21828.4 25 MARRIOTT 21574.8 26 METRO BY T-MOBILE 21280.9 27 LOGMEIN 21237.5 28 FORD 20011.1 29 ALLSTATE 19906.5 30 PROGRESSIVE 19710.2 31 CBS 19531.6 32 WALT DISNEY PICTURES 19062.0 33 BLUE CROSS & BLUE SHIELD 18843.7 34 BARCLAYS 18745.9 35 DUNKIN DONUTS RESTAURANT 17034.4 36 HULU 17010.8 37 PARAMOUNT PICTURES 16421.6 38 M&MS 16136.6 39 FOX 16122.1 40 NBC 15864.0 41 UNITED AIRLINES 14994.6 42 HCA 14344.8 43 YOUTUBE 13725.1 44 ZOOM VIDEO COMMUNICATIONS 13644.2 45 PEPSI 13211.5 46 TOYOTA DEALERS ASSOCIATION 13077.2 47 PRUDENTIAL 12940.4 48 BANK OF AMERICA 12914.9 49 HYUNDAI 12217.2 50 TOYOTA 12184.9 Source: Kantar Figures are in thousands.
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