16AUG2018 2018 IPG INCLUSION AWARDS The IPG Inclusion Awards are a celebration of the measurable progress, excellence and commitment of IPG employees and agencies to diversity and inclusion. #IPGINSPIREDINCLUSIVITY 2018 IPG Inclusion Awards WELCOME Michael Roth Chairman and CEO, IPG REMARKS Khetsiwe Dlamini Chief of Staff and Interim Director of Strategic Partnership Division, UN Women FIRESIDE CHAT Heide Gardner SVP, Chief Diversity and Inclusion Officer, IPG W. Kamau Bell Host, United Shades of America, CNN AGENCY AWARDS CEREMONY Community Impact Recognizes an agency for its commitment to diversity and inclusion through collaboration and partnerships with organizations specifically serving diverse groups. Weber Shandwick — LA LGBT Center ACCEPTING: Peter Gay, Executive Creative Director, Healthcare, Weber Shandwick Most Effective Targeted Campaign Recognizes an agency for a campaign that is intentionally inclusive and deliberate in reaching a specific diverse customer target based on non-stereotypical insights and imagery. Weber Shandwick — LA LGBT Center ACCEPTING: Peter Gay, Executive Creative Director, Healthcare, Weber Shandwick Best Internal Communications Program Recognizes an agency that has undertaken substantial efforts to communicate specific diversity and inclusion themes and/or to provide effective D+I training/education to a large number of employees for the purposes of achieving strategic goals associated with the agency’s D&I strategy, based on documented results. Campbell Ewald ACCEPTING: Kevin Wertz, Chief Executive Officer, Campbell Ewald Inclusive Talent Initiatives Recognizes an agency for implementing measurably successful targeted efforts specifically intended to improve diversity of talent base, excluding internships that do not result in hires, and prioritizing focus on mid-to-senior level diversity. Weber Shandwick ACCEPTING: Judith Harrison, SVP, Diversity & Inclusion, Weber Shandwick Inclusion Campaign of the Year Recognizes an agency for innovative, creative and effective work that is specifically aimed at changing the world or the industry by promoting inclusion and/or equal opportunities for underrepresented and/or marginalized diverse groups. FCB India, Times of India, “No Conditions Apply” ACCEPTING: Susan Credle, Chief Creative Officer, FCB Global Inclusion Ally of the Year Recognizes an individual, of any level, for extraordinary actions taken as an advocate/ supporter for identity group(s) they do not belong to (such as men supporting women, straight allies supporting LGBTQ, fully abled for disabled, White talent supporting People of Color, etc.). Jeff Cruz, Chief Creative Officer, MRM//McCann Detroit ACCEPTING: Jeff Cruz, Chief Creative Officer, MRM//McCann Detroit Inclusive Leadership Award Recognizes an individual who has taken a personal initiative to go above and beyond their job description to make a difference in diversity and inclusion. Emil Hill, Senior Vice President, Weber Shandwick PRESENTING: Frank Mergenthaler, EVP, Chief Financial Officer, IPG and Chairman, CMG ACCEPTING: Emil Hill, Senior Vice President, Weber Shandwick Most Inclusive Climate of the Year Recognizes the agency with the highest average score on the annual IPG Climate for Inclusion Survey. Orion Worldwide PRESENTING: Philippe Krakowsky, EVP, Chief Strategy and Talent Officer, IPG and Chairman and CEO of IPG Mediabrands ACCEPTING: Greg Walsh, Global President, Orion Worldwide Agency Inclusion Vanguard Award Recognizes an agency and its leadership for implementation of a strategic plan to foster a diverse and inclusive workplace with senior executive participation and thoughtful programs aimed at driving measurable results. Evidence of success includes select/overall Climate for Inclusion Scores, measurable results for workforce diversity such as hiring, promotions, representation, etc. and select program outcomes. Carmichael Lynch PRESENTING: Philippe Krakowsky, EVP, Chief Strategy and Talent Officer, IPG and Chairman and CEO of IPG Mediabrands ACCEPTING: Julie Batliner, President, Carmichael Lynch CLOSING REMARKS #IPGINSPIREDINCLUSIVITY color of the PrEPpill) and hosted COMMUNITY IMPACT PrEPeducators to capture contact BEST INTERNAL & MOST EFFECTIVE information and encourage COMMUNICATIONS TARGETED CAMPAIGN people to sign up for free PrEPconsultations at the Center. CAMPBELL EWALD WEBER SHANDWICK All campaign activity drove LA LGBT Center traffic to PrEPHere.org, which In 2017, Campbell Ewald contained information about PrEP, launched Talks That Lead, a four- In LA, 87% of people with a PrEPconsultation booking portal, part speaker series across each HIV are gay/bisexual men and and a “PrEPScore” risk assessment of Campbell Ewald’s offices that transgender women, which is tool co-developed by the Center explored the difficult conversations 17% higher than the national and UCLA researchers. confronting our industry and average, with African-Americans Additionally, Weber Shandwick nation today. The series was an and Latinos accounting for 69% of ran a geo-targeted ad-campaign opportunity for Campbell Ewald’s new HIV infections and youth aged on major gay dating apps (Grindr, clients and employees to meet 13-24 accounting for 22% overall. Scruff, Hornet and Jack’d) using and create meaningful change in The LA LGBT Center engaged original photography featuring the agency’s work, brands and the Weber Shandwick to incite action men and transgender women of advertising industry at-large. within the community to prevent color in intimate settings. After conducting a social HIV by promoting PrEP(HIV Weber Shandwick created audit to identify cultural subject Prevention Treatment), driving a “Fearless F*cker” persona on matter of interest, the agency prescriptions and overcoming Grindr to connect users with designed its first Talks That Lead stigma with the tagline “F*ck W/ PrEPNavigators from the Center series around a common theme: out Fear.” The campaign kicked to answer questions in real time. Race in America’s Adland. off with a billboard in the heart of Those interested in starting PrEP The series addressed topics West Hollywood and immediately were set up with a consultation at including privilege, influence and sparked controversy and debate the Center. Campaign advertising appropriation, LatinX and industry within the community. Weber also ran in multiple LGBT influence. As a result of Talks that Shandwick and the LA LGBT publications in both English and Lead, Campbell Ewald has grown Center partnered with LGBT Spanish, as well as paid Google its inclusion education initiatives designer Andrew Christian to search, display ads and promoted with three new programs. These create a “Fearless F*cker” t-shirt, social media posts. programs better examine strategic sold at the flagship store in West and creative work with an inclusive Hollywood and distributed at RESULTS lens rooted in research and action. events including a celebrity Oscar Campbell Ewald sustains gifting suite. Proceeds covered Weber Shandwick’s campaign ongoing learning initiatives transportation assistance to the for the LA LGBT Center received to make communication and Center for PrEP consultations for over 195.5 million total media education of D&I themes an low-income patients. impressions, from over 147 total integral part of the DNA of To reach the House and Ball media placements hitting the the agency. These ongoing community, a niche group of gay/ campaign’s target audiences. The initiatives include Courageous bisexual men and transgender campaign led to over 700 total Conversations, a series of open women of color centered on dance prescriptions during the first three forum discussions on relevant and runway performance, Weber months, exceeding the original cultural subjects led by external and the LA LGBT Center hosted goal by 1.5x, constituting a 95% thought leaders and experts; the “Blue Ball” in partnership with increase in PrEP prescriptions cultural celebrations, including BanjeeBall. among gay/bi Men of Color. a variety of experiences for Additionally, the launch PrEPHERE.org received over employees such as desk drops, included a “Paint the Town Blue” 25,000 page visits, leading to over trivia events, food and music event where partnering bars 175 PrEP consults booked through celebrations and community/ turned their lights blue (the the site. charity events; a monthly, clients bring to the organization. events across the country. Over employee-led reading group; In 2017, Weber partnered with 80% of employees who attended an ongoing series of screenings one of its top clients and one of committee events feel likely to stay of documentaries and films that the most prestigious educational at Weber Shandwick because of showcase context around topical institutions in the country to create DEI committee-driven initiatives. cultural subjects; and events and two innovative programs to attract For the 2017-2018 NYU Masters field trips held internally and offsite diverse talent: the Verizon AdFellows in Residence Program, 100% of the for immersion in the realm of D&I. Program and the NYU at Weber participants are Female. African Shandwick Masters in Residence Americans/Blacks made up 25% RESULTS Program. Throughout the year, of the participants while 25% of the agency focused its efforts on the participants are Asian and the Growing out of Talks That Lead, increasing diversity within creative remaining 50% of the participants Campbell Ewald has launched departments. As a result, Weber are two or more races. Cultural Quarterly: The Business