2016 Awarding Ideas That Work

HEALTH / WINNERS & FINALISTS

® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. WINNERS

The North American Health Effie Awards honor the most effective marketing communications efforts within the healthcare industry in the US and Canada. After two rounds of judging by juries of healthcare marketing professionals, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – will be announced and presented at the 2016 North American Effie Awards Gala on Thursday, June 2, in New York City. Congratulations to this year’s winners.

* Indicates lead agency

DISEASE AWARENESS & EDUCATION: ADVOCACY

California Department Consumer Healthcare Mollie’s Fund truth of Public Health Products Association

Wake Up DXM Labworks: Test Drive Free Killer Tan Finish It a Dextrobot

California Department of Consumer Healthcare Mollie’s Fund truth initiative Public Health - Tobacco Products Association Control Program Partnership for Drug-Free Kids

Duncan/Channon* Tribal Worldwide* Area 23* 72andSunny* MediaMonks* Media Assembly Ketchum

HEALTHCARE - OTC

Men’s ROGAINE® Mucinex Similac TYLENOL®

Guys With Hair Get It Let’s End This In Support of New Moms #HowWeFamily

Johnson & Johnson RB Abbott Nutrition McNeil Consumer Healthcare

BBDO New York* McCann* Publicis North America* J. Walter Thompson* OMD Aegis Innov8 Mindshare J3* J3 Genuine Interactive MSLGROUP Target10 Razorfish Health Zeno Group

HEALTHCARE - RX - HEALTHCARE SERVICES CONSUMER/DTC

Prevnar 13 Aetna Autism Speaks CVS Health

Getting this ONE done The 11 Initiative The MSSNG Project Turning a Drugstore into a Health Leader

Pfizer Inc. Aetna Life Insurance Autism Speaks CVS Health Company

Y&R New York* Ogilvy & Mather* BBDO New York* BBDO New York* Wunderman Health* Neo@Ogilvy Codeword (formerly Mindshare Knock Twice) Edelman Betaworks The Marketing Arm MediaMonks

2 2016 EFFIE AWARDS / HEALTH FINALISTS

Health Effie finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications. Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in June. Congratulations to the 2016 finalists.

* Indicates lead agency DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE HEALTHCARE - OTC

Johnson & Johnson Aetna Unbranded Initiative ALEVEpm Compromised Skin

The 11 Initiative Helping Smokers “Click to ALEVEpm Launch: Awaken- How a Little First Aid Saves Quit” with Quitter’s Circle ing People to the Possibility Play of Better Mornings

Aetna Life Insurance Pfizer Inc. Bayer Healthcare Johnson & Johnson Company

Ogilvy & Mather* Ogilvy Public Relations* Energy BBDO* BBDO New York* Neo@Ogilvy Group SJR J3 ghg | greyhealth group RF Binder Wunderman Razorfish

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - DEVICES HEALTHCARE - RX - PROFESSIONAL

Tivicay and Triumeq CIALIS 1-800 Contacts (Dolutegravir Franchise)

CIALIS - Why Pause? One Terrifying Moment Defying Convention with Dolutegravir

Eli Lilly & Co. 1-800 Contacts ViiV Healthcare

Grey New York* Pereira & O’Dell* McCann Echo* OMD* Assembly Ogilvy Commonhealth Wondros The Artery Edit One

3 2016 EFFIE AWARDS / HEALTH Learn more from this year's Final Round Jury as they expand on what marketing effectiveness means FINAL ROUND JURY to them. Click on the judges to read their marketing POV.

HOWARD COURTEMANCHE SHAWN MILLERICK Global CEO, Health Head, Marketing, US OTC J. Walter Thompson Alcon

KATHY DELANEY SCOTT RABSCHNUK Global CCO EVP, Group Account Director Saatchi & Saatchi Wellness Hill Holliday

HELENE ELLISON AUGE REICHENBERG Chair, Global Healthcare Practice EVP, Executive Creative Director Burson-Marsteller McCann Humancare

CINDY KLEIN ROCHE WENDY WAHL Vice President Vice President athenahealth Aetna

AJOY MAHTAB MECHAL WEISS Worldwide VP, Marketing Executive Vice President BD Weber Shandwick

SUSAN MANBER ERICA YAHR EVP, Executive Creative Director EVP, Executive Strategy Director Digitas Health McCann Humancare

4 2016 EFFIE AWARDS / HEALTH ROUND ONE JURY

Gregory Akouris Joanna Jacobs Auge Reichenberg VP, Creative Director Managing Director EVP, Executive Creative Director Epsilon Evoke Health McCann Humancare

Andrew Arnot Ted Klauber Paul Schmidt VP, Account Director Group Strategy Director Associate Creative Director Deutsch Inc. MRM//McCann Saatchi & Saatchi Wellness

Colleen Briggs Andy Kling Simon Smith Group Planning Director VP, Group Director VP, Strategy Y&R Havas Edge Klick Health

Gloria Choi Diane Lauridsen Susan Stallings VP, Strategic Planning Director Senior Manager, US Retail VP, Creative Director FCB Health Research & Insights McCann Erickson Detroit Walgreens Boot Alliance James Coghlan Jennifer Urich SVP, Strategic Planning Howard Lenn Founder & Brand Strategist Area 23 Group Creative Director sparrow strategy J. Walter Thompson Karin Daly Veronica Villalon Pinela VP, Advertising Seth Levine VP, Client Services Cancer Treatment Centers of America SVP, Digital Health PACO Collective Weber Shandwick Lori Davison Mechal Weiss VP, Brand Strategy & Communications Susan Lulich Executive Vice President SickKids Foundation SVP, Account Director Weber Shandwick Leo Burnett Denise Dell’Olio Teresa Wenta SVP, Creative Director Catrina McAuliffe Executive Director, Brand Management, Entree Health | A CDM Group Company SVP, Group Planning Director Advertising & Creative Services Energy BBDO Group Health Marietta Dreher Director, Marketing & Communications Ann McGee ClearWay Minnesota/QUITPLAN® Services SVP, General Manager SMZ Advertising Traci Dyer Senior Director, Brand Development Stephanie Page Pearle Vision VP, Group Account Director BBDO Toronto Cara Fearing VP, Planning Director Chris Pape Hill Holliday Executive Creative Director Genuine Trevor Fusaro SVP, Strategic Planning Director Mary Beth Pate Trio Executive Director, Marketing Communications Luciana Gomez Cleveland Clinic President LG Marketing Consulting Marge Perry Senior Vice President Diann Hamilton Intstrux-Pixacore SVP, Executive Planning Director Digitas Health Mariusz Pisarek SVP, Account Director Denise Henry Hill Holliday Director, Healthwork BBDO & The CDM Group Ann Poulose VP, Media Director Allyson Hummel Starcom SVP, Creative Director Ogilvy

5 2016 EFFIE AWARDS / HEALTH