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0anuary ~O, ~087, Eastern Edition

SECTION: ADWEEK DIARY

HEADLINE: Ad Club Fetes

·Ti·'){·:·::, J.c)(:)k c::tf ·c.ne:·:' nc)t,\!,,- ~"'.]-:::'{~:::. lie: If-:':'i:":'~r'~" '1 'fl"'fE':' ,·:·:·\C:JE·:·:,r"IC·/ ()'"j' t~(~{·::·: ('"sC)L.tj·~· ,.... !{.;.:.{::::. '.. ~:::;C::~~·... :H" 'r'!""~{,:·:·:, event was Tuesday's Advert~sing Club of New YorK luncheon at the Essex House

ency executives Stone Roberts and Lynn bloraano provided an inside look at t:, I"'; E·:' ~: ,':':'i, rn r! ,':':\ .1 {J r"j!! i;:'" J"'; d rr C) dE':: 1 C: E:". r' c! 1 (.:~} t:. T J. f:,:' {.. \! J. n 'f i'"' C) rn -t-:. !'''i {.:.:.:, i.... E'/'f t:. C: Ct ,':':\ ':::;. t. t:. () (~:! .'.\. \/ t·:·:::, !"', {.:.:.:, I' C) t." ..! r"i thanks to SSC&B and Noxell

.-". , ...... ' ...... :1 i :::;;::)\...<":,:':,< while appearing in the ads is Hnne Burr. loaay she'- Anne Burr Rob?rts (wlfe of ::::; t:. C) r"~ {.:.::; , t:. c::: 1::) {.:.::: ~.::,:, >~ i:':'~ c:: t ) "

GRAPHIC: Picture', Leslip Winthrop, Ad LluD president, Bi61 Weithas worldwide chairman/ceo of SSC&B, Peter Troup, vp/marketing at Noxell and Spencer

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For more information contact the Archives Center at [email protected] or 202-633-3270 .I .....j''',\.t I Page M.R.C. 8 ADWEEK Special Report August 3, 1987 I MARKETER'S REPORT CARD 1987

"I , I i I I up of 5,000 raisin growers and 21 pack­ slump and franchisees are getting anx­ amon~ top-level management is virtually ers. Bitterness abounds in California ious. The chain lost $4.9 million in 1986 nonexist~nt, and the newly appointed se­ 'I and $6.8 million during the first quarter nior vice president for marketing, Peter I among agencies convinced commodity boards are more interested in political in­ of 1987 alone. In late spring 160 employ­ Troup, is an SSC&B veteran. fighting than . And many ees were laid off because of the losses. Although the "Clean Makeup" cam­ farmers, ranchers and growers have What magic ,Backer Spielvogel Bates paign has aired for many years, E. Lynn soured on agencies, believing ad people Worldwide can work for Wendy's isn't Giordano, executive creative director on are not interested in their problems. . Its "Taste the Difference" cam­ the account at SSC&B, insists it's always The key to the successful relationship paign for former client Arby's is said to a fresh challenge to come up with anew is that CALRAB doesn't see FCB as "the . be so well-liked that the chain is keeping execution. "I love having-that success as outside ," says Bob it regardless of who its new agency is. a background to build upon," says Gior­ Phinney, director of advertising and pro­ But it's doubtful BSBW has the creative dano. "One of the greatest things about motions, but as a marketing partner. magic to solve all of Wendy's problems. Noxell is they believe in advertising."

WENDY'S, NOXELL XEROX This is the bad stuff Faith in advertising Bringing out the discord

In times of crisis, there's no shortage of '~ny agency that has ever had a cosmetic Stuck in the middle with no place to go­ finger-pointing at the corporate ,level,. account has yearned at least once for a that's how agency executives say it feels and Wendy's, based in Dublin, Ohio, is crack at the Noxell Corporation. But the to work for Xerox Corp. Agencies say not immune. To wit: Wendy's and its re- Baltimore-based family-run company that, in internal conflicts between the volvingdoor of ad agencies over the last won't budge. It has b~lt its reputation Stamford, Conn.-based corporate division year, culminating with the choice of among agencies the same way that it has and the Roche~ter, N.Y.-based products Backer Spielvogel Bates Worldwide earli- built up a loyal consumer following: con­ division, it's the advertising agency that's er this summer. Wendy's-perhaps best sistency. Noxell has used SSC&B:Lintas often the victim. known in ad circles for axing Clara Peller WorJdwide for more than 40 years, and it "Tl)ey were almost internal enemies," at the' zenith of the popularity of has been at the William Esty Company says one former agency executive who "Where's the Beef'-has yet to land on for 22 years. It has also built incredible worked on the account. "And, for an its feet from an advertising perspective. brand awareness for its Cover Girl line by agency, it puts them in a position of being After DFS Dorland introduced the Big using the same theme ("the clean make­ a referee without a whistle." I One of the Classic hamburger with the "This Is the up") for more than 20 years. problems, he says, is that if a campaign Good Stuff' campaign earlier this year, "When you've been with a client as was perceived to be the idel;\ of the prod­ Dick Rich Inc., the agency that brought long as we have, you don't have to play ucts division, the corporate people didn't us "Hot 'n' Juicy" in the '70s, took 'P0r- games," says Stone Roberts, executive like it, and vice versa. "The a~ency was land's place. The one-man shop re-cut vice president at Noxell's primary agen­ quite often in a no-win situation," he some old spots until it released its first cy, SSC&B:Lintas Worldwide. "You can adds. "There were large numbers of peo­ (and only) big campaign, "Give a Litpe get down to the business of producing ple who could say no, and very few people Nibble,"" in March. ' good advertising." who would say yes .... You had an enor­ "Nibble" dropped the chain from 6th It's also great to have a client like Nox- inQus amount of roadblocks." to 16th in Video Storyboard Tests' rank- - ell in your corner when other clients are The development of factions at Xerox, ings and precipitated political fighting, cutting back on spending and taking their sources say, hurts the advertising. jWith within the corporate ranks, causing Wil~ ' . media-buying responsibilities in-house. the corporate division bent on proqioting liam Welter, executive vice president! 'i ' Last year, industry sources say, Noxell a brand image, the product division re­ marketing, to resign unexpectedly: He spent about $90 million on cosmetics, portedly favors ads that promote product was replaced by Charles Rath, formerly 'food products, etc. It also launched a new features. "Quite often, they were seen as of Dorland. Rath reportedly put out inqui- ,!cosmetic line, Clarion, backed with $15 incompatible," a source says. , ries to other agencies before all the re- ! million in spending, and it will put anoth­ "As far as I'm concerned, we have a turns were in on "Nibble." er $12 to $15 million behind an extension good relationship with both Marschalk Wendy's might have been pushed into of its Cover Girl makeup line this fall. and Bates," says Michael E.G. Kirby, di­ such hasty decision-making because its Noxell also has never suffered from the rector of corporate advertising and pro­ financial numbers have continued to revolving-door syndrome. The turnover motion in Stamford. The new campaign For more information contact the Archives Center at [email protected] or 202-633-3270 = Page 34 ADWEEK December 11, 1989

Grey and Lintas Rise and Fall on N ell Decision

BILLINGS BILLINGS YEAR 1988 % OF WON LOST/RESIGNED TO DATE BILLINGS CHANGE YEAR TO DATE' YEAR TO DATE' +/(-) YEAR TO DATE' AGENCY (000,000) (000,000) (000,000) . (000,000) +/(-) CHANGES NOY. 1 • NOY. 30 1. Foote, Cone & 294.5 37.5 257.0 1,522.3 16.6 Won: $7 mil. Tombstone Pizza. Belding (1) 2. Saatchi & Saatchi 263.5 57.5 206.0 1,740.1 11.8 Won: $50 mil. Helene Curtis' Degree Advertising (3) antiperspirant and deodorant. Lost: $4 mil. Los Cabos Tourism Board. 3. D'Arcy Masius 184.8 17.0 167.8 1,652.0 10.2 No activity last month. Benton & Bowles (2) 4. J. Walter Thompson 178.8 16.6 162.2 1,617.0 10.0 Won: $11 mil.** Goodyear Tire & (4) Rubber Co. (consumer advertising); $2.3 mil.t 20th Century Fox. Lost: $2.3 mil. Six Flags Over Georgia. 5. Grey Advertising (8) 118.0 14.3 103.7 1,520.0 6.8 Won: $45 mil. Noxell's Cover Girl cosmetics; $5 mil. Quaker State (regional advertising); $1 mil. U.S. Coast Guard (recruitment). 6. Bozell (7) 134.5 51.5 83.0 1,090.0 7.6 Won: $6 mil. Glaxo; $4 mil. Six Flags Great Adventure. Lost: $2 mil. Russell Athletic. 7. Chiat/Day/Mojo (6) 141.5 61.0 80.5 480.0 16.8 No activity last month. 8. Young & Rubicam 112.0 33.5 78.5 1,848.1 4.2 Lost: $11 mil. Goodyear Tire & Rubber (5) Co. 9. McCann-Erickson (9) 137.6 89.3 48.3 1,314.0 3.7 Won: $2.3 mil. Six Flags Over Georgia. 10. BBDO (11) 73.5 35.8 37.7 1,148.2 3.3 Won: $2.5 mil. Hakusan Sake; $1.25 mil. Sony Microsystems. Lost: $4.5 mil. Converse Performance. 11. Wells, Rich, Greene 65.5 30.0 35.5 729.9 4.9 No activity last month. (12) 12. Ketchum Advertising 55.0 21.5 33.5 726.0 4.6 Won: $5 mil. William & Clarissa for (12) Kids; $4 mil. Stor; $4 mil. The Singer Co.'s Magic Press Ironing Press; $3 mil. Prudential Realty Corp.'s Prudential Property Co.; $2 mil. San Diego Acura Dealers. Lost: $2 mil. Fisher Nuts. 13. Leo Burnett (15) 35.0 10.0 25.0 1,765.1 1.4 Won: $12 mil. Noxell's skin· care. 14. Backer Spielvogel 26.0 6.0 20.0 1,091.0 1.8 No activity last month. Bates (14) 15. DDB Needham (16) 54.0 48.5 5.5 1,247.4 0.4 Won: $2.5 mil. Parklane Hotels International. 16. Lintas:USA (10) 54.5 55.0 (0.5) 1,349.8 (0.04) Lost: $45 mil. Noxell Corp. 17. Ogilvy & Mather (18) 65.1 92.0 (26.9) 1,247.4 (2.2) Won: $30 mil. Philip Morris (Bill of Rights project); $5 mil.** AT&T General Business Systems fax account. 18. Della 56.0 93.5 (37.5) 660.5 (5.6) Won: $25 mil.** American Isuzu Motors Femina,McNamee dealer associations. WCRS (19) 19. Campbell-Mithun- 19.5 58.0 (38.5) 783.0 (4.9) Won: $2 mil. Aer Lingus. Lost: $5 mil. Esty (17) Tombstone Pizza. 20. Ayer (20) 14.5 175.5 (161.0) 946.7 (17.0) Lost: $2 mil. Sterling Drug's Nco- Synephrine .

• Activity through Nov. 30 "Estimated Billings tCapitalized Billings -Compiled by Jane Weaver and Jim English Account shifts compiled from press accounts and direct inquiries. and do not reflect grCNlth or loss from existing accounts. Chart includes domestic accounts assigned to US. offices operating under names listed and does not include aivisions. For more information contact the Archives Center at [email protected] or 202-633-3270 Lintaslayoffs tied toad 'slippage' Fired up: R.J. Reynolds launches a pre-emptive ad By Jon Lafayette had been cutbacks in our media strike against Philip Morris', new denicotined Next expenditures, which I haven't . !!igarette. ; ....: . _ .... ~.. ~;.;;; ...~ . ... 10 NEW YORK-After losing a seen anything to suggest there gamble that bankrupt Eastern have been, that's not necessarily a New battleground: ' Luxury auto marketers fight for Airlines would boost ad spending reason to layoff staff." this year, Lintas: New York loid Eastern discounted the talk of event sponsorships .. ' ...... :"' ...... 16 off 40 stuffers last week. its rol e in Llntns' layoffs. In "ddition to the dismissals, 40 Michael Henderson, director of No more bugs: Volkswagen moves away from the open posts won'I be fill ed al the markeling communications at ' ~'bug\)mage with the new 1990 Corrado ...... 17 agency, which has a slnff of 000. Eastern, said the carrier's original Losing the gamble is likely to budget was revised in April to re­ Sweet smell of California: M~ Factor introduces Jac­ put some Lintas executives in the fiect the airline's scaled-down op­ doghouse with parenl InterpubJie erations. But Eastern has made a lyn Smith's California fragrance...... 22 Group of Cos. more rapid comeback than antici­ Interpublic, whose agencies pated then, so spending levels are Consumer attitudes: The U.S. economy slows as con­ usually budget conservatively, increasing rapidly, he said. sumers start to spend more cautiously...... 24 would have preferred the layoffs "We're spending more aggres­ to have begun earlier and have sively as we build back, and it been implemented more gradu­ wouldn't surprise me that if by ally, sources say. the end of 1989 we come close to Linlas:Ncw York Chairman­ the 1988 level," Mr'. Henderson CEO Spencer Plnvoukos said the said. "By Sept. 7, we'll be back in agency had tried to avoid layoffs Spencer Plavoukos calls the layoffs ·evfry U.S. and Latin American in the face of the unsl!ttled sltmi­ "a mldcourse correcllon." destination as before the [Chapter tion at Eastern, a client that spent 11] filing." $48 million on advertising in 1988 Some of the layoffs also re­ He also noted that there had but has spent much less this year. sulted from the end of a joint ven­ been "no agency layoffs on the Although Eastern is starting to ture with Hakuhodo Advertising Eastern account." increase ad spending, the move of Japan, he said. A spokeswoman at Noxell had been anticipated much earlier Mr. Plavoukos wouldn't iden­ Corp., a Lintas client, said the Sports. Marketing by Lintas. tify other Lintas clients that were agency layoffs won't affect its ac­ Beginning With a critical, "We had [Eastern] budgeted at letting their budgets slip, but count. She said the action "was examination of how the a level that anticipated a return to agency sources sny they included represented to us as an Interpub­ National Football normal operations long bdore Unlleve .. , Johnson & Johnson, lie corporate move, as an across­ now," said Mr. Plavoukos, adding RJR Nabisco and Carnation Co. the-board cut to increase Lintas' League is marketing that even if Eastern didn't return Some of the shortfall resulted profitability." itself, the section focuses to normal, the agency had hoped from delayed new-product McCann-Erickson Worldwide, on pro and college added revenue from other clients launches, sources say. another Interpublic agency, also football. would have allowed it to retain Most agency clients contacted plans some layoffs in the fourth staffers. also wouldn't admit to changing quarter because of the loss of RJ. J,'·_I,t)'.·.I~~~.L ;113,1 -~------~------~,~.- But, as the year progresses, he spending plans, and other big Reynolds Tobacco Co.'s Winston ," said, "We're seeing budget slip­ . agencies reported that while their and Salem cigarette accounts last page on several accounts [rather clients were remaining conserva­ month, sources say. 0 than budget gains]. Nothing tive, they hadn't slashed spending. major; not on all accounts, but on A s pokesman for Unllever's Jennifer Lawrence in Houston tl!llU~""ROMOTIOWNEWS",% Pt!VJ some accounts. We had to make a Thomas J. Inc. unit, a and Laurie Freeman in Washing­ midcollrse correction." Lintas client, said: "Even if there ton contributed to this story. I MEDIA .. 48 "Consumer Linage .. , 50

World Series.. is early hit PeopleWorks 52 Photo Review 54 People Moving .52 By Scott Donaton the lnst time ABC or NBC will air divisions will use their parent's Major League Baseball games until time, with most time NEW YORK-ABC, in its swan at least 1994. CBS outbid them last going for the new Geo brand. Hanes makes'a: song to baseball, is close to selling year, paying a landmark $1.1 Lintas:Campbell-Ewald, Warren, out ad time in the World Series billion for the exclusive network Mich., handles Chevrolet; Leo big scoring play n early two months before it rights for 12 regular-season games, Burnett USA, Chicago, is Olds­ with anew starts. the All-Star game, the League mobile's agency. campaign Automotive and beer companies Championship Series games and • The Beef Industry Council has featuring helped drive the network's sales the World Series (AA, Dec. 19). bought time on the World Series prominent effort as did a hot sports market­ For many marketers, the World and in mid-October will break football and place and fourth quarter, agency Series remains one of the best ve­ new executions in its "Real food executives say. hicles to launch new spots or for real people" campaign (AA, basketball "There's been a real strong de­ showcase existing campaigns. Aug. 14). Ketchum Advertisintl, athletes to show mand for sports in the fourth Among the major advertisers San Francisco, handles. "Nothing else quarter," said Steve Grubbs, se­ this year: • Nike will continue the "Bolym­ feels so right." nior VP-national broadcast buy­ • AT&T Co. will break a cam­ pies " campaign starring su­ ing at BBDO Worldwide. "Adver­ paign touting its long-distance perathlete Bo Jackson, via Wi eden tisers are going after the big service. N W Ayer handles. & Kennedy, Portland, Ore. events in a bigger way. They're • Shearson Lehman Hutton will • Apple Computer, which tradi­ U.S. NewsWatch .... . 18 Classified ...... 55 not just buying one or two spots unveil its long-awaited new cor­ tionally breaks its new campaign Corrections For,the Record ...... 63 anymore," porate campaign. It will be the during the World Series, has & A source at ABC said more than first Shearson work by Ally & bought time again this year, but Clarifications .. .. 34 , Index to Advertisers 68 95% of the network's commercinl Gargano, succeeding McCann­ "we haven't decided how to use inventory in the games, starting Erickson Worldwide. it," said Bluce Mowery, director Contonts copyright 1989 by Crain CommunlcaUona Inc. All rights reserved. Oct. 14, has been sold. By com­ • Toyota Motor Sales USA is the of marketing communications. parison, NBC's telecast of the exclusive import car advertiser BBDO, Los Angeles, handles · ~~·f~n~~D~:~~~,~~7ol:~:"~.),'~=~4=,:ox=.~= World Series last year and ABC's and General Motors Corp. the ex­ Apple. m. 60611-2590. _ poslogepaJdalChlcagoond_ moIlingotficoo. Send_' changea b ADVERTISINO AGE, CIr'aAation Department, 965 E. JeftIQOn, DetroIt, Mich. 48207. 1987 broadcast didn't approach clusive domestic car advertiser. • Gillette Co. will tout its Atra $2.00. oopy, $74. year, $124 two years. .Add $115 per year for air delivery b Europe & Middle sellout levels until a month before "We'll split this year with Plus blade-and-razor system via East Add $49 lor turfacema11 10 all 0Iher foI'e9'I 00UI'drteL WlLUAM STRONG. VP

• Updating Information has been received directly from agency 399 , , - LlNTAS:WORLOWIDE-Continued , Donald L Gould ...... Sr. V.P., Creative Dir. Robert E. Britton ...... , ...... ,...... Jack Hartgen ...... V.P., Assoc. Creative Dir. Eugene Butera ...... f ...... Jon M. Cashen ...... Sr. V.P. James D. Nicoll ...... Sr. V.P., Sr. Writer/Producer Michael J. Cunningham ...... ; ...... William J. Case ...... Sr. V.P. William D. Richards .. ~ ...... Sr. V.P., Dir. Print Thomas H. Gaskin ...... Sr Dennis G. Connaughton •••...... • Sr. V.P. Production Robert F. Henry ...... Sr' Craig A. Denton ...... •...... Sr. V.P. Albert E. Schacherer ...... Sr. V.P., Exec. Prod. David S. Stone ...... Sr' Kenneth J. Domanski ...... Sr. V.P. Denise A. Sidlow ...... Sr. V.P., Exec. Prod. Bradford Tisdale ...... Sr: John G. Farsakian ...... Sr. V.P. Robert J. Solano .. , Sr. V.P., Assoc. Creative Dir. Frank Fraser, Jr...... Sr. V.P. L Keith Stentz ...... Sr. V.P., Assoc. Creative Dir. Ronald D. Geskey ...... Sr. V.P. Eugene Turner ...... Sr. V.P., Assoc. Creative Dir. Llntas:Ceco Communications Ke Donald L Gould ..•...... Sr. V.P. Kathleen M. Speck ... f ...... Sr. V.P., Copy Supvr. One Oag Hammarskjold Plaza, New York, S Bernard Guggenheim ...... Sr. V.P. NY 10017 ' Le, Jack W. Hartgen ...... Sr. V.P. Media Tel.: 212-605-8000 T James P. Huchok ...... Sr. V.P. Louis M. Schultz ...... Exec. V.P. & Dir. Media Le! Jeffrey A. Jacobs ...... Sr. V.P. Services John L Dauer ...... Dir., Sis. Promo. & F Robert J. Gervason ..... Grp. Sr. V.P., Assoc. Dir. James A. Lodlle ...... ~ ...... Sr. V.P. Advertising Council, Inc., The, New York Le Glenn T. Mamchi ...... Sr. V.P. Media Services Edwin L Acker ...... Sr. V.P., Assoc. Media Dir. Public Service Campaign ' Robert I. Mitchell, " ...... Sr. V.P. Amstar Corp., New York, NY Barbara A. Munro .....••...... Sr. V.P. James T. Birchfield ... Sr. V.P., Assoc. Media Dir. Ronald D. Geskey ..... Sr. V.P., Assoc. Media Dir. American Sugar Div. Domino James D. Nicoll ...... Sr. V.P. Prods., Food Service, Robert F. Ovies ...... Sr. V.P. Bernard Guggenheim .... Sr. V.P., Dir. Media Info. Services Products William D. Richards ...... Sr. V.P. Bass, G. H. & Co. Bass Shoes Karen Ritchie ...... Sr. V.P. Robert I. Mitchell ...... Sr. V.P., Dir. Local Market Media Beaumont Hospital, Royal Oak, MI David W. Roddy ...... Sr. V.P. Bil Mar Foods, Inc., Zeeland, MI Mr. Robert A. Rosiek ...... Sr. V.P. Barbara A. Munro ...... Sr. V.P., Mgr. Chevrolet Media Planning Turkey Franks, Mr. Turkey Hams, Mr. Michael J. Ryan ...... Sr. V.P. Luncheon Meats, Mr. Turkey Milton J. Sand ling, Jr...... Sr. V.P. Karen Ritchie ...... Sr. V.P., Mgr. Chevrolet Media Planning Sausage, Mr. Turkey Quarter Breasts, Judith E. Sawyer ...... Sr. V.P. Turkey Frozen Breaded, DeWitt's Albert E. Schacherer ...... Sr. V.P. Judith E. Sawyer ...... Sr. V.P., Dir. Natl. Brdcst. Jeffrey T. Seregny ...... Sr. V.P. Media Clubs of America, New York, NY . 'OJ Denise A. Sidlow ...... Sr. V.P. Howard A. Zoss ...... Sr. V.P., Mgr. EAL Media ~oyS Planning Bridgestone, USA, Inc., Nashville, TN Automo- Richard Sleeman ...... Sr. V.P. tive & Truck Tires - Robert J. Solano ...... Sr. V.P. Anance & Administration Carnation Co., Los Angeles, CA . Kathleen M. Speck ...... Sr. V.P. Robert P. Roselle ...... -Exec. V.P., Fin. & Admin. Pet Foods Division. Bright Eyes, M, L Keith Stentz ...... Sr. V.P. Suzanne H. Gilbert ...... Grp. Sr. V.P., Dir. Fin. Blend, Come n' Get It, Fancy Susan B. Stepek ...... Sr. V.P. I Services Fish Ahoy, Friskies Dry Cat ( Thomas A. Thomson ...... Sr. V.P. Louis H. Bridenstine, Jr...... Sr. V.P., Gen. Mighty Dog, New Products Michael L Tuite ...... Sr. V.P. Counsel & Sec. Instant Division. Breakfast Bars, Hot ( Eugene Turner ...... Sr. V.P. Mary Jo Cameron ...... Sr. V.P., Mgr. Client Mixes, Instant Breakfast, John Wattles ...... Sr. V.P. Accounting Milk, Coffee Mate, Slender Diet ~! Howard A. Zoss ...... Sr. V.P. Robert A. Rosiek ..... Sr. V.P., Dir. Profit Planning New Prods. Deborah S. Osborne ...... V.P., Mgr. Human Chesebrough-Pond's, Inc., Greenwich, CT Account Group Personnel Resources Richard D. O'Connor ... .. Chm. Bd. & Chief Exec. Health & Beauty Products Div. Aim Officer 034813'()()S paste & Toothbrushes, Pe~)5O(Ieilt Peter A. Dow ...... Pres. & Chief Oper. Officer Llntas:Campbell-Ewald Toothpaste & R. Hamilton Schirmer ..... Exec. V.P., Agency Dir. 11 Piedmont Center, Suite 710, Atlanta, GA Toothbrushes, Trust Client Services Deodorant, New Products 30305 Prince Matchabelli Div. Impluse Body John A. Barczyk ...... Grp. Sr. V.P., Grp. Mngmt. Tel.: 404-231-3544 Supvr. New Prods. William J. Case ...... Sr. V.P., Mngmt. Supvr. John L ...... V.P., Acct. Supvr. Citibank International, Miami, FL Citizen Watch Co. of America, Inc. Noblia Anthony J. Hopp ...... Grp. Sr. V.P., Grp. Mngml 034813-006 Supvr. Coca-Cola Co., The, Atlanta, GA Diet Llntas:Campbell-Ewald Cola, Caffeine Free Diet Coca-Cola, John S. Momeyer ...... Grp. Sr. V.P., Grp. Mngmt. 120 S. Riverside Plaza, Ste. 2252, Chicago, Supvr. Cola USA, Tab, Caffeine Free Tab IL 60606 RCA/Columbia Pictures International Video Dennis J. Connaughton ...... Sr. V.P., Mngmt. Tel.: 312-454-1752 Supvr. Detroit News, The, Detroit, MI Jeffrey A. Jacobs ...... Sr. V.P., Mngmt. Supvr. Gerald J. Temaner ...... V.P., Acct. Supvr. Dunn & Bradstreet Corp., The. Corporate Michael J. Ryan ...... Sr. V.P., Grp. Acet. Supvr. Joseph W. Tuskiewicz ...... V.P., Acct. Supvr. Eastern Air Unes, Inc., Miami, FL First Federal of Michigan, Detroit, MI Savings & Milton J. Sandling, Jr..... Sr. V.P., Mngmt. Supvr. 034813'()()7 Jeffrey T. Seregny ...... Sr. V.P., Mngmt. Supvr. Loan Assn. I ," Llntas:Campbell-Ewald General Motors Corp., DetrOit, MI Thomas A. Thomson ...... Sr. V.P., Mngmt. Supvr. 545 E. Carpenter Frwy., Ste. 1500, Irving, TX Michael L Tuite ...... Sr. V.P., Mngmt. Supvr. Chevrolet Motor Div., Warren, MI John Wattles ...... Sr. V.P., Mngmt. Supvr. 75062 Delco Electronics Div., Kokomo, IN Tel.: 214-869-9166 Delco Moraine Div., Dayton, OH Delco Products Div., Dayton, OH StrategiC Planning & Research John D. Pohl ...... V.P., Acet. Supvr. Jan T. Homan ...... Exec. V.P., Dir. Strategic Delco Remy Div., Ander:;on, IN . Planning/Research 034813.()()8 Delco Systems Operations, Geleta, CA Ronald W. Mitchell ...... •.. Exec. V.P., Dir. Agency Untas: Campbell-Ewald GMAC Mortgage Corp., Philadelphia, PA Planning 10920 Wilshire Blvd., Suite 1100, Los General Motors Acceptance Corp., Detroit, Harold A. Margolis ...... Grp. Sr. V.P., Dir. Info. Angeles, CA 90024 MI . Services Tel.: 213-824-1922 Motors Insurance Corp., Detroit, MI -t John G: Farsakian ..... Sr. V.P., Res. Acet. Supvr. Packard Electronic Div., Warren, OH Frank Fraser, Jr...... Sr. V.P., Automotive Mktll' James C. Arthur ...... Grp. Sr. V.P., Grp. Creative Service Parts Operation, AC-Delco, Detroit, James P. Huchok -...... Sr. V.P., Mgr. Strategic Dir. MI Planning Craig A. Denton ...... Sr. V.P., Mngmt. Supvr. Corp., Fairfield, NJ Good Humor ' Susan B. Stepek ...... Sr. V.P., Mgr. Reference Glenn T. Ma'Tichi ...... Sr. V.P., Mng. Dir. Ice Cream, Center James A. Lodge ...... Sr. V.P., Creative Dir. Howard Johnson Franchise Systems, Inc." David W. Roddy ...... Sr. V.P., Mngmt. Supvr. Fairfield, NJ Lodging Creative 034813'()11 James River Corp., Norwalk, CT Sean K. Fitzpatrick ..... Exec. V.P. & Dir. Creative Untas:Ceco Communications Dixie Consumer Products Div. Dixie Cups, Services 30400 Van Dyke Ave., Warren, MI 48093 Dispensers, Uvingware, Superware, ~ New Prods. _ Eugene F. Taylor ...... Exec. V.P. & Dir. Creative Tel.: 313-574-3400 ' Services Johnson & Johnson, New Brunswick, NJ William J. Ludwig ...... Grp. Sr. V.P., Creative James I. Bernardin ...... Chm. Bd. & Chief Exec. Johnson & Johnson Baby Products Co., Services Officer Skillman, NJ Johnson's Baby Dennis H. Plansker ...... Grp. Sr. V.P., Creative Frank E. Hoag, Jr. .... Pres. & Chief Oper. Officer Shampoo, Johnson's Baby Shampoo Dir.lBrdcst. Gordon A. Koch ..... Sr. V.P., Chief Fin. Officer & Gentle Conditionirljil Formula, Joh~ Lawrence M. Rau ...... Grp. Sr. V.P., Dir. Creative Sec.-Treas. son's Baby Conditioner, Johnson s Opers. Robert P. Roselle ...... Sr. V.P. -& Asst. Treas. Swabs, No More Tangles, Affinity Michael O. Bell ...... Sr. V.P., Grp. Supvr. Alexander C. Suczek ...... Sr. V.P. & Gen. Mgr. Shampoo & Conditioner, New ProdS. Harold W. Bickner, Jr...... Sr. V.P., Grp. Supvr. Robert S. Vincent ...... Sr. V.P & Dir. Publications Johnson & Johnson Products, Inc., NeW Jon M. Cashen ...... Sr. V.P., Grp. Supvr. Barbara G. Baln ...... Sr. V.P. Brunswick,' NJ Home Wound care Kenneth J. DomanskiFor more ...... information Sr. V.P., Grp. Supvr contact. Kirk the E. BeauregardArchives ...... Center...... at...... [email protected]...... Sr. V.P. Prods. or 202-633-3270

400 .' New account (acquired slnee laet laue of directory) N5:WORLOWIDE-Continued Bil-Mar Foods, Inc., Div., Zeeland, MI Mr. 034813-073 . h: Turkey Turkey Franks, . Mr. Turkey Media Brussels " Johnson & Johnson Vistakon Inc., Jack- Hamsa, Mr. Turkey Luncheon Meats, Avenue de Tervuren 168,8-1150, Brussels, . ~, sonville, FL Acuvue Disposable Con- Mr.' Turkey 'Smoked Sausage, 'Mr. Belgium '. -< I tact Lenses . Turkey Quarter Breasts, Mr. Turkey Tel.: nl-9860 \ personal Products Co., Milltown, NJ . Frozen Breaded, DeWitt's, Turkey Lites Carefree Panty Shields, Sure & Natural Sitmar Cruise Unes, Los Angeles, CA P. Portois ...... Mng. Dir. Thin Maxi's, Serenity Guards, New Sterling Drug, Inc., New York, NY Prods. Sterling International. All Analgesics 034813-019 Kelly Services, Inc., Trou, MI Temporary Help Glenbrook Laboratories Div. Bayer Aspirin, Llntas:Brazil Services Maxium Bayer Aspirn, Vanquish, Rua Bela Clntra 643, 01415, Sao Paulo, Sp, Leading Hotels of the World, New York, NY Panadol, Children's Panadol, 8 Hour . Brazil Trade Assn. Bayer, All other Bayer Prods., Panadol Tel.: 3591411 LegO Systems, Inc., Enfield, CT Lego Toys, All Jr., New Prods. Products Lehn & Fink Consumer Products Div. Lysol I.S. Pinto ...... Chm. & Chief Exec. Officer Co., New York, NY Disinfectant Spray, Lysol Deordorizing 034813-020 Household Products Div. Concentrated "all", Cleaner, Lysol Direct Multipurpose Uquid "all", Dishwasher "all", Snuggle Cleaner, Lysol Brand Disinfectant, Llntas:Toronto Uquid Fabric Softner, Snuggle Sheet Lysol Toilet Bowl Cleaner, Lysol Basin/ 48 St. Clair Ave. W., Room 300, Toronto, Fabric Softner, Ufebuoy, Shield De­ Tub/Tile Cleaner, Lysol Cling Toilet ON, M4V 2Z2, Canada odorant Soap, New Prods. Bowl Cleaner, Mop & Glo, Love My Tel.: 416-961-6322 Carpet Rug & Room Deodorizer, Perk, New Prods. J. Satterthwaite ...... Pres. ~y-Owens.Ford Co., Toledo, OH Automo­ US JVC Corp., Consumer Electronics Div., 034813-022 tive & Flat Glass Products Elmwood Park, NJ Hi·Fi/Stereo, Car Audio, uanel, Inc., Mt. Clemens, MI Toys Portable Audio, Video Recorders/Cameras, Lintas:Chlle Upton, Thomas J., Inc., Englewood Cliffs, NJ Color TV, Magnetic Tape Ave. Ricardo Lyon 1623, Provldencla, lipton Tea Bags, Upton Instant Tea, Upton Vintners h1fernational Co., Inc., New York, NY Santiago, Chile Iced Tea Mixes, Upton Canned Tea, Upton Paul Masson Wines, Great Western Tel.: 2250 125 Filter Blend Tea, Upton Herbal Tea, Upton Champagnes Special Blend Tea, Upton Decaffeinated H.D. Lockemann ...... Mng. Dir. Teas, Sir Thomas Upton Une of Teas, Upton 034813-072 Chilled Teas, Cup-A-Soup, Ute Cup-A-Soup, 034813-023 Trim, New Prods. Lintas:Vos Direct Llntas:Columbla S.A. MasterCard International, Inc., New York, NY One Dag Hammarskjold Plaza, New York, Calle 80, No. 8-10, 6-16, Bogota, Colombia MasterCard Credit · Card, MasterCard Gold NY 10017 Tel.: 211-6880 Card, MasterCard Business Card, MasterCard (See Separate Usting) Travellers Cheques, Retail Merchants Ac­ J. Chiswell ...... Pres. 034813-013 quisition, Electronic Services 034813-024 Motorola Inc., Chicago, IL Corp. Adv. Llntas International National Council For The Prevention of Child Llntas House, 15-19 New Fetter Lane, Llntas Reklamebureau A/S Abuse, Chicago, IL London, C4P 4EU, England Strandboulevarden 92, DK-2100, Nestle Products Export Corp., Miami, FL Tel.: (44) 1/822-8888 Copenhagen, 0, Denmark Noxell Corp., Hunt Valley, MD " Tel.: 385588 Cover Girls Brands Kenneth L. Robbins ...... Chm. & Chief Exec. C. Hjermind ...... Mng. Dir. Cover Girl Make-Up: Cover Girl Clean Mike Bowman ...... IntI. Acct Dir. Make-Up, Cover Girl Oil Control Gordon J. Harrison ...... Inti. Acct Dir. 034813-025 Make-Up, Cover Girl Replenishing Anthony W. May ...... IntI. Personnel Mgr. Make-Up, Cover Girl Extremely Egeberg Reklamebureau A/S Robert A.H. Mclaren ...... IntI. Creative Dir. JagtreJ 169, DK-2100, Copenhagen, 0, Gentle Make-UP, Cover Girl Face John M. Pattman ...... Inti. Acct. Dir. Denmark Glow Make-UP, Cover Girl Mois­ Mark J. Penney ...... Inti. Client Service Dir., Reg. tureWear Make-UP, Cover Girl Dir.-S. America Tel.: 271230 Pressed Powders, Professional Finishing Powder, Cover Girl 034813-014 B. Wiberg ...... Chm. Blushers, Cheekers Blush, Brush· N.J. Overgaard ...... Gen. Mgr. On Blush, Blushmates, Shape 'N Llntas:Argentlna 034813-074 Blush, Cover Girl concealers, Cover Reconqulsta 609, 1003, Buenos Aires, Girl Make-Up Mates Argentina Llntas:Direct:On Marketing A/S Cover Girl Mascaras: Professional, Clean Tel.: 311 3421 Strandboulevarden 96, 2100, Copenhagen, Lash, Long 'n Lush, Thick Lash 2, 0, Denmark Lasting Performance, Marathon, J. Powditch ...... Agency Head Tel.: 38 55 88 Extremely Gentle . 034813-015 F. Thomsen ...... Dir. Cover Girl Eye Shadows: Pro Colors 1 Kit, 3 Kit, 4 Kit and 8 Kit Shadows Llntas:Sydney 034813-026 Cover Girl Eye Uners: Pro Uning Pencils, 65 Barry St., North Sydney, NSW, 2060, Llntas:Helslnkl Pro Uning Ultra Precise Pencils, Australia Kanavaranta 3, PL 115, 00161, Helsinki, 10, Luminesse Eyeliner Tel.: 925-1n7 Cover Girl Nailpo!ish: Luminesse Nailcolor, Finland NailSlicks ' Nailcolor, Ten TerrifIC M. Gosling ...... So. Pacific Area Chm. Tel.: 19211 Nails T. Ojanen ...... Chm. Cover Girl Upstick: Soft Radiants Upstick, 034813-016 Continuous Color Upstick, Llntas:Melbourne 034813-027 Luminesse Upstick 258 Little Bourke St., Melbourne, Victoria, Llntas:Parls Cover Girl Eye Enhancement Products 3000, Australia 22 Qual de la Meglsserle, 75001, Paris, Cover Girl New Products Tel.: 663-2535 France TOiletry Brands: Medicated Noxzema Skin Tel.: 40 26 25 27 Cream, Noxzema Antiseptic Skin Cle­ G. Wingett ...... Gen. Mgr. ansers, Noxzema Clear-Ups Medicated V. Negre ...... Chm. Pads, Noxzema Clear-Ups Anti-Acne 034813-017 034813-028 Lotion, Noxzema Clear-Ups Anti·Acne Llntas:Austria Gel, Noxzema Clear-Ups Peel-Off Initiatives Media Mask, Noxzema Clear-Ups Touch On Prinz Eugen-Strasse 8, 1041, Vienna, Austria Tel.: 65 58 480 21 Rue Henri Rochefort, 75017, Paris, Treatments, New Products France PPG Industries, Inc., Automotive Finishes E. Zekely ...... Mng. Dir. Tel.: 4622-7528 Group, Troy, 'MI Coatings & Resins 034813-018 M.J. Forissier ...... Chm. ~h i llips.van Heusen Corp. Van Heusen Shirts Llntas:Belglum 034813-029 ."Ianters UfeSavers Co., Winston-Salem, NC Avenue de Tervuren 168, 1150, Brussels, Sprint Planters Nuts & Snacks, Baby Ruth & Butterf­ Belgium 21 Rue des Bourdonnals, 75001, Paris, inger Candy Bars Tel.: nl 9860 France 3&A 'Restaurant Corp., Dallas, TX Steak & Ale Tel.: 4233-5123 Restaurants, Bennigans ' A.M.R. Bernard ...... Chm., Benelux Sara Lee Corp., Deerfield, IL A. Wolvesperges ...... Mng. Dir. & Vice Chm. J.P. Goron ...... Chm. For more information contact the Archives Center at [email protected] or 202-633-3270(Contlnued--next pege)

• Updating Information has been recetved directly from egency 401 LINTAS:WORLDWIDE-Conlinued 034813-042 Hakuhodo:Untas Co. Ltd.' Shoppen 03481:Hl30 c/o Hakuhodo, Inc., Tokyo Bldg., 7-3, 2- Hausmannsgate 17, Oslo, 1, Norway. Untas:Hamburg Chome, ~arunouchl, Chlyoda-Ku, Tokyo, Tel.: 111 370 · '. BurchardstrasSe 8; 2000, Hamburg, 1, West 100, Japan . . Germl"ny ' ' . . Tel.: 240 7675 H.J. Matthiasen ...... •••...... ••...... vre'ativEfD Tel.: 33-$7-501 !3. Bretschneider ...... •.....•. Rep. Dir. & Chm. I. ZuberbiE!r ,.. ••...... •. :...... Chm. 034813-043 Untas:Paklstan Hashoo Chambers, Abdullah Haroon Rd 034813-031 Hakuhodo:Llntas Karachi, Pakistan ? Untas:Frankfurt Tokyo Bldg.. 7-3, 2-Chome, Marunouchl, Tel.: 510 117 Hungene,.'Strasse 6-12, 6000, Frankfurt! Chlyoda-Ku, Tokyo, 100, Japan Main, West Germany Tel.: 240 7640 C.A. Rauf ...... Chm. & Tel.: 597-$084 K. Rauf ...... P Sk h M O· S. Bretschneider ...... Chm. . roc...... •...... ng. Ir. H. Masui ...... Pres. & Chief Exec. Officer 034813-032 Untas:Maniia 034813-044 Untas:Dlrect Producers Bank Centre, 8737 Paseo de Unterortstrasse 6, D-6236, Eschborn, 1, Sarrihee Communications Inc. Roxas, 12th. 14th Roors, Makatl, West permany 111-S Sogong Dong, Chung-Ku, Seoul, Manila, Philippines Tel.: 48773 Korea Tel.: 818 2216 Tel.: 776-6671 Dr. M. ~oChen ...... Oir. Mktg. Head 034813-033 K. O'Hugh ...... Mng. Oir. 034813-045 Untas:Ghana Untas:Portugal Ring · ~· d. West, Accra, Ghana Untas:Malawl Ave. Conselbelro Fernando de Sousa, 1 Tel.: 2 301 Time House, Victoria Ave., Blantyre, Malawi , ' 1092, Usbon, Codex, Portugal Tel.: 633803 J.P. opetsebi-Lamptey ...... Mng. Oir. Tel.: 68-61-36 034813-034 T. Whitney ...... Mgr. Untas:Greece 034813-046 32 K/flsslas Ave .. GR-151 25, Maroussl, Untas:Malaysla Autens, Greece 8th Floor, Wlsma Perdana, Jalan Oungun, Llntas:Puerto Rico .­ Tel.: $72 6740 50490, Oamansara Heights, Kuala Lumpur, Banco Popular Center, 209 Munoz Rivera V. Yannakos ...... •...... Mng. Oir. Malaysia Ave., Ste. 1515, Hato Rey, PR 00918 . Tel.: 809-754-8810 . . 034813-035 . Tel.: 254-5122 Untas:Hong Kong S. Pinto ...... •.•... Chm. 21/F National Mutual Center, 151 Gloucester 034813-047 Rd.,~Hong Kong, Hong Kong Te,:= 1!93 2446 Untas:Mexlco Untas:Slngapore Jose Vasconcelos No. 208, Colonia 133 Cecil S1., Hex 14-01, Keck Seng Tower, C. P~er ...... Chm. & Chief Exec. Condesa, Mexico City, O.F., 06140, Mexico Singapore, 0106, Singapore 034813-036 Tel.: 905-553-7399 Tel.: 22 24 233 Ulltas:Bombay G. Borbolla ...... Pres. & Gen. Mgr. C. Baker ...... Chief Exec. E:!press Towers, 15th Roor, Narlman POint, 034813-048 P. Ung ...... Oir. & Gen. Mgr. ~ombay, 400 021, India · T~I.: 202 1577 Llntas:Namlbla A. Padamsee ...... Mng. Oir. P.O. Box 1672, Windhoek, 9000, Namibia Untas:South Africa Sandton City Office Tower, 5th St., Sandton, 034813-037 H.B. Sjogren ...... Chm., Located at Sandton, So. Africa Transvaal, 2146, So. Africa Untas:Calcutta Tel.: 783 5310 Untas' House, 67/0 Ballygunge Circular Rd., 034813-049 H.B. Sjogren ...... Chm. & Mng. Oir. . Calcutta; 700 019, India Untas:Nederland Tel.: 433 814 World Trade Center Amsterdam, Tower C, 034813-061 A. Shrikhande ...... Assoc. Oir. & Gen. Mgr. 16, Strawlnskylaan 1641, 1077, Llntas:Spaln 034813-038 Amsterdam, Netherlands Edlflclo Sollube, Plaza Carlos Trias, Beltran Untas:Madras Tel.: 573-1111 SIN, 28020, Madrid, Spain Mariam Center, 751 Anna Salal, Madras, 600 A.M.R. Bernard ...... Chm., Located at Brussels, Tel.: 456-7755 002, India · V' Belghium M. Ramiro ...... Chm. & Mng. Oir. II Tel.: 812095 K. Van Dood ewaer d ...... M ng. OIr., ICe C m. ! 034813-062 034813-050 ,\ 034813-039 iI Llntas:Spaln Untas:New Deihl Lintas:New Zealand 100 Greys Ave., Auckland, 1, New Zealand Avenlda Diagonal, 490, Barcelona, 6, Spain 103 Harsh Bhawan, 64/65 Nehru Place, New Tel.: 2170708 Deihl, 110 019, India Tel.: 792-164 Te!.: 641 &p31 M. O'Sullivan ...... Mng. Oir. M. Ramiro ...... Chm. & Mng. Oir. 034813-063 J. Bakshi ...... Assoc. Oir. & Gen. Mgr. 034813-055 034813-075 Untas:New Zealand Untas:Sweden Untas: Bangalore BNZ Center, 3rd Floor, Untas House, 25 Grev Turegatan 11, 5-11446, Stockholm, Shrlvprassd Complex, 114, M. G. Rd., Vivian St., Wellington, New Zealand Sweden Bangalore, 560001, India Tel.: 883 312 Tel.: 23.57.40 Tel.: 570863 R. Mason ...... Gen. Mgr. G. Schlyter ...... Mng. Oir. F. Ahmed ...... Mgr. 034813-051 034813-064 034813-040 Llntas:lndonesla Untas:Lagos Untas:Swltzeriand 202 Awolowo Rd., Falomo South West, Werbeagentur BSW, Baumgasse 2, 8031 , Wisma Metropolitan II/15th Floor, Jl Jel'!dr, Ikoyl, Lagos, Nigeria Zurich, Switzerland SUdlrman 31, Jakarta, 12920, Indonesia Tel.: 44.08.46 Tel.: 5780-804 Tel.: 603440 N. Reyes ...... Agency Head I.S. Moemeke ...... Chm. & Mng. Oir. R. Sperisen ...... Mng. Oir.

034813-041 03481:Hl52 034813-065 Llntas:Mllano Spa. A/S Myres/Untas Llntas:Talwan Via Pantano 26, 20122, Milan, Italy Hausmannsgate 17, Oslo, 1, Norway 5th Floor, Lotus Bldg., 136 Jen AI Rd., Tel.: 85 721 Tel.: 111 370 Section 3, Taipei, Taiwan G; Arinci ...... Chm. & Mng. Oir. A. Saethre ...... Chm. & Mng. Oir. F. Pong ...... Gen. Mgr. (Conllnued-next page)

402 For more information contact the" ArchivesNew ac:counl Center(acquired alnce at [email protected] faat Iaaue of directory) or 202-633-3270 ., ... ,. .t .. :::

SECTION: BACK ~HbL; Pg. 4

LENGTH: 416 words

By Sherrie Sha~oon

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Bloomingdale's can't Keep traditiona l martini glasses. For more information contact the Archives Center at [email protected] or 202-633-3270 !/.. J E·::- d c:l i n {J '~:. ! :.

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For more information contact the Archives Center at [email protected] or 202-633-3270