aa27p17.qxp 7/7/2011 5:58 PM Page 1 Advertising Age | July 11, 2011 17 Edited by Want more CMO Strategy? Subscribe now for a roundup of key analysis, insight, Natalie Zmuda, opinion and perspective on marketing strategy for marketing leaders delivered CMO STRATEGY
[email protected] to your inbox each week. Sign up at AdAge.com/cmostrategy Change Gauge: 20 key marketing moves CEOs are on the lookout for ‘seat-at-the-table’business partners.Plus,companies continue to move toward managing brands on a global basis ■ BY ALAN CORK AND ANDREW HAYES
[email protected] CMO CHANGE GAUGE when a ceo hires a chief marketer, Search firm Russell Reynolds Associates highlights key executive moves from the second quarter exclusively for Ad Age. he or she is not looking for someone to simply manage the marketing depart- NAME CURRENT ROLE PREVIOUS ROLE ment. The CEO needs a “seat-at-the- Chief marketing officer Senior VP-marketing table” business partner who can be a Scott Ballantyne thought leader for the corporation, Vonage Holdings Tendril Networks providing a broad-based commercial perspective on the business, as opposed ➜ VP-brand and marketing communications Exec VP-chief strategy officer to a more narrowly focused brand- Roger Baxter Research In Motion Publicis building approach. Look at Research In Motion’s hire of VP-U.S. marketing Senior VP, GM, gum and mints Roger Baxter, now VP-brand market- Paul Chibe ing communications. As the former Anheuser-Busch InBev Wm. Wrigley Jr. Co. Chief Strategy Officer at Publicis, Mr. Chief marketing officer VP-marketing and sales Baxter’s ability to think big will be put Bryan Crowley ➜ to use as RIM looks to revamp its aging Pabst Brewing Company Mars Food BlackBerry products.