® Effie is a registered trademark / service mark of Effie Worldwide, Inc. 2010 the winners Awarding Ideas That Work African-American Agricultural/Industrial/Building United States Marine United Technologies Corps (USMC)
‘Real Talk’ African American- ‘Cross-Section’ targeted Campaign United Technologies Marine Corps Recruiting Command
UniWorld Group, Inc. DDB NY Mindshare Prometheus Media Inc. J Walter Thompson
Automotive, Vehicles Hyundai MINI Volkswagen
Assurance Carfun Footprint Routan Boom Hyundai Motor America MINI USA Volkswagen of America
Goodby, Silverstein & Partners Butler, Shine, Stern & Partners Crispin Porter + Bogusky Initiative
Beauty Products & Services Dove Old Spice Vaseline MEN
‘Soap Scum’ Swagger: The Scent that Vaseline Men: The Making of a Unilever - DOVE Makes a Difference Manly Lotion P&G Unilever
Ogilvy & Mather Wieden+Kennedy Bartle Bogle Hegarty Mindshare Mindshare Ryan iDirect ESPN MBooth
Beverages, Alcohol Miller High Life Sobieski
1 Second Ad Campaign Truth in Vodka MillerCoors Imperial Brands, Inc.
Saatchi & Saatchi Meter Industries Dig Communications Horizon Media MC Media CK-PR Upshot
1 / 2010 Effie Awards Winners – Awarding Ideas That Work Beverages, Non-Alcohol Green Mountain Coffee Kraft Beverages- Pepsi Capri Sun
A Revelation in Every Cup ‘Respect the Pouch’ Refreshing An Icon Green Mountain Kraft Beverages PEPSICO Coffee Roasters
BrandBuzz/Young & Rubicam Ogilvy & Mather TBWA\Chiat\Day Mediavest Razorfish Digitas
Boomer+ Campbell’s Toyota VENZA
Many, Many Reasons ‘Appetite for Life’ Campbell Soup Company Toyota Motor Sales
BBDO Saatchi & Saatchi LA Mediaedge:cia MSN Brand Entertainment Circle One Marketing, LLC Experience Team (BEET) G2 Interactive Reveille Productions Weber Shandwick
Brand Experience Breakfast Foods Frito-Lay Women’s Gatorade U.S. Army Eggo Portfolio
Only in a Woman’s World Gatorade Replay The Army Experience Center - Your Way Frito-Lay North America Gatorade Showcasing Today’s ArMY Kellogg’s U.S. Army, Office of the Chief Marketing Officer
Juniper Park TBWA\Chiat\Day Ignited Leo Burnett OMD Fleishman-Hillard The Scenic Route Starcom Worldwide
Computer Hardware Cisco Kodak
The Realm Print and Prosper Cisco Kodak
Ogilvy & Mather Deutsch, Inc. NEO@Ogilvy Partners + Napier Ketchum
2 / 2010 Effie Awards Winners – Awarding Ideas That Work Computer Software IBM Corporation PlayStation SolidWorks
‘Woodland Creatures’ MLB’ 09: The Show 3Dudes Gone 3D IBM Corporation Sony Computer Entertainment SolidWorks America
Ogilvy Deutsch LA Small Army
Consumer Electronics Apple Microsoft
‘There’s an App for That.’ Real PC Apple Microsoft
TBWA\Media Arts Lab Crispin Porter + Bogusky OMD
Corporate Reputation/Professional Services Culture & The Arts Intel United Technologies The Field Museum
Sponsors of Tomorrow ‘Cross-Section’ Real Pirates Intel Corporation United Technologies The Field Museum Corporation
Venables Bell & Partners DDB NY DDB Tag Worldwide Prometheus Media Inc. OMD Chicago OMD The Upper Storey Pte Ltd Bates 141 HK
David vs Goliath Brita Green Mountain Coffee Kia Miller High Life
Drink Responsibly A Revelation in Every Cup Kia Soul vs. Scion xB 1 Second Ad Campaign The Clorox Company Green Mountain Coffee Kia Motors America MillerCoors Roasters
DDB West BrandBuzz/Young & Rubicam David & Goliath, LLC Saatchi & Saatchi Edelman Initiative+ Dig Communications OMD Innocean Worldwide MC Media Upshot
3 / 2010 Effie Awards Winners – Awarding Ideas That Work Delivery Systems & Products Entertainment/Sporting Events United States Postal EA SPORTS EA SPORTS HBO Service
A Simpler Way to Ship EA SPORTS Active EA SPORTS ‘The Win’ True Blood Campaign Personal Trainer EA SPORTS HBO United States Postal Service Electronic Arts Inc.
Campbell-Ewald Draftfcb Heat & Freestyle Interactive Digital Kitchen Wieden + Kennedy Wieden + Kennedy Campfire Ammo Marketing PHD Ignition Print Bemis Balkind
Fashion/Style Financial Services - Cards JCPenney Lee Jeans American Express OPEN
Beware of the Doghouse The New Lee.com American Express OPEN Forum J.C. Penney Company, Inc. Lee Jeans American Express OPEN
Saatchi & Saatchi OLSON Crispin Porter + Bogusky OMD Federated Media Publishing Razorfish Mindshare Ogilvy & Mather Digitas
Financial Services - Products/Services Allstate Insurance HSBC ING Financial Services Company
Our Stand Affordability Math of Life Do You Know Your Number? Program HSBC ING Financial Services Allstate Insurance Company
Leo Burnett USA JWT BBDO Atlanta Starcom Worldwide Mindshare OMD K&L Advertising 360i Blinq Media
Global Earth Hour, WWF IBM Corporation Pedigree
The Night the World Went Dark ‘Let’s Build a Smarter Planet’ Pedigree Adoption Drive WWF - Earth Hour IBM Corporation Pedigree
Leo Burnett, Sydney Ogilvy & Mather TBWA Starcom Mediavest Group Neo Leo Burnett, Chicago Mindshare
4 / 2010 Effie Awards Winners – Awarding Ideas That Work GoodWorks - Brands Ford Motor Company Starbucks Coffee SunChips Company
Drive One 4 UR School Starbucks ‘Sparks’ Building a Preeminent Ford Motor Company Starbucks Coffee Company Green Brand Frito-Lay North America
Team Detroit BBDO New York Juniper Park The Park Blast Radius OMD Exposure Marketing PHD Media Budco Edelman
GoodWorks - Non-Profit BoostUp Detroit Public Schools People’s City Mission
The Graduation Problem -The I’m In ‘Great Coffee for the Dropout Issue Reframed Detroit Public Schools Greater Good’ Ad Council People’s City Mission
Publicis New York Leo Burnett Bailey Lauerman @radical.media Starcom MediaVest Group Berg Muirhead and Associates Brian Alexander Productions
Government/Institutional/Recruitment AdCouncil Iraq & Detroit Public Schools United States Army Afghanistan Veterans of America
Veteran Support I’m in ‘Strength Like No Other’ The Advertising Council Detroit Public Schools United States Army, Manpower and Reserve Affairs
BBDO New York Leo Burnett McCann Erickson Iraq & Afghanistan Veterans Starcom MediaVest Group MRM Worldwide of America (IAVA) Berg Muirhead and Associates Universal McCann AOL Brian Alexander Productions Weber Shandwick Worldwide Momentum Worldwide
Healthcare - OTC Healthcare Products & Services Plan B Tampax Anthem Blue Cross Group Health and Blue Shield Cooperative
Plan B: Because the Outsmart Mother Nature Our Health Connects Us Find More Minutes Unexpected Happens Procter & Gamble WellPoint (Anthem Blue Cross Group Health Cooperative Teva Women’s Health and Blue Shield)
DraftFCB Leo Burnett Chicago Deutsch Inc. TM Advertising Digitas Starcom SMG United Arc
5 / 2010 Effie Awards Winners – Awarding Ideas That Work Hispanic Allstate Insurance Charmin Company
Protection is our Game/ Camping Proteccion es la Jugada Procter & Gamble Allstate Insurance Company
Lapiz Lapiz Tapestry Carat Octagon Multicultural Marketing Tapestry The Integer Group
Household Furnishings & Appliances Brita Glidden IKEA
Drink Responsibly Glidden Gets You Going ‘Embrace Change’ The Clorox Company Akzo Nobel IKEA North America Services LLC
DDB West DDB New York Deutsch, Inc. Edelman Etcetera Mediaedge:cia OMD PHD Networks 89 Degrees Interbrand Liggett Stashowser
Household Supplies & Services Pull-Ups Sherwin-Williams Paint Terminix Store Group
Potty Training Stinks Ask Sherwin-Williams Seeing is Believing Kimberly-Clark Sherwin-Williams Terminix
JWT McKinney Publicis Dallas Mindshare Chicago Optimedia Edelman
Influencers Bauer Hockey Ford Fiesta McAfee
Bauer is Back Fiesta Movement H*Commerce Bauer Ford Motor Company McAfee
OLSON Team Detroit Tribal DDB Mindshare DDB West Undercurrent OMD Action Marketing Group
6 / 2010 Effie Awards Winners – Awarding Ideas That Work Internet Products & Services CLEAR E*TRADE McAfee
Welcome to the Future Take Control with E*TRADE H*Commerce Clearwire E*TRADE McAfee
Secret Weapon Marketing Grey New York Tribal DDB Applegate Media Group Spark Communications DDB West AKQA OMD Mindshare
Leisure Products & Services Gold’s Gym The Coleman Company
From Strength to Strength - ‘The Original Social Reinventing an Iconic Networking Site’ Gold’s Gym Coleman Company
McKinney Doner Camelot Communications
Media Companies Media Idea SuperGuarantee The Atlantic Kellogg’s Frosted Miller High Life Mini-Wheats
Too Soon for a Eulogy Can The Atlantic Turn a Profit? Frosted Mini Wheats: 1 Second Ad Campaign Idearc Media The Atlantic Mom’s Homeroom MillerCoors Kellogg
TM Advertising EURO RSCG Starcom Worldwide Saatchi & Saatchi Cleverworks LLC Leo Burnett Dig Communications MC Media Upshot
Media Innovation Adobe CBS and Pepsi Frito-Lay
Adobe Acrobat 9 Ultimate Tour- “Monday to The Max” First-Ever Only in a Woman’s World ney Guide Video-in-Print Frito-Lay Adobe Systems CBS
Goodby,Silverstein & Partners OMD OMD ESPN PepsiCo Juniper Park Americhip Ketchum Entertainment Weekly (Time Inc.)
7 / 2010 Effie Awards Winners – Awarding Ideas That Work New Product or Service Schick Quattro Truvia™ Natural for Women Sweetener
From Private Buzz...To Cultural Truvia™ Natural Conversation Sweetener Launch Schick Wilkinson Sword Cargill
JWT Ogilvy & Mather Mediaedge:cia Universal McCann Amplitude Marketing Group, Inc. Bolin Marketing Lippe Taylor Periscope RF Binder
Packaged Food Foster Farms Klondike Stouffer’s
Say No to Plumping Double Dare Rekindling Stouffer’s Foster Farms Unilever Iconic Status Stouffer’s (Nestle)
Goodby, Silverstein & Partners DDB New York JWT Fineman PR Mindshare ZenithOptimedia Story Publicis Consultants | PR Golin Harris DigiKnow Ryan Partnership
Pet Care Renaissance Restaurants - Launch/Relaunch Pup-Peroni Lay’s Jack in the Box
Dogs Just Know Happiness Is Simple Mini Cowboys-Innovation in the Del Monte Frito-Lay North America face of discounting Jack in the Box
DraftFCB Juniper Park Secret Weapon Marketing Coyne PR OMD La Agencia de Orci & Associates Starcom Horizon Media Apollo Interactive
Restaurants - Standard Retail BURGER KING® Jack in the Box Sears Sherwin-Williams Paint Store Group
WHOPPER® Sacrifice What would the world be like ‘Don’t Just Go Back. Arrive.’ Ask Sherwin-Williams BURGER KING without Jack? Sears Holding Company Sherwin-Williams Jack in the Box
Crispin Porter + Bogusky Secret Weapon Marketing Y&R Chicago McKinney VML Horizon Media MPG Edelman JAC Communications Apollo Interactive
8 / 2010 Effie Awards Winners – Awarding Ideas That Work Single Media Company Activation Small Budgets - Products CNN Dove McAfee Thirteen Reasons Why (Novel)
CNN.com - Facebook GOSSIP GIRL: real NYC H*Commerce Thirteen Reasons Why Viral Inauguration Collaboration stories revealed McAfee Campaign CNN Marketing & On-Air Unilever Penguin Promotions
CNN Marketing & On-Air Promotions Mindshare Tribal DDB Grey RET Media/Turner Broadcasting Edelman DDB West CREW Creative Davie Brown Entertainment OMD Ogilvy
Small Budgets - Services Detroit Public Schools Mandela Day
I’m in ‘We Each Have What It Takes to Detroit Public Schools Make an Imprint’ 46664 Ltd
Leo Burnett Gotham Inc. Starcom MediaVest Group Carat Berg Muirhead and Associates Rubenstein Brian Alexander Productions CORE Industries
Snacks/Desserts/Confections Extra Lay’s Orbit Gum - Big Pak SunChips
Extra Snackdown Happiness Is Simple Wrigley Orbit Big Pak Building a Preeminent Wm Wrigley Jr. Company Frito-Lay North America Wm. Wrigley Jr. Company Green Brand Frito-Lay North America
DDB Juniper Park Energy BBDO Juniper Park Tribal DDB OMD Mindshare Worldwide OMD Mindshare Tribal DDB Ryan Partnership Dig Communications Edelman
Sustained Success Frontier Airlines Phillips Distilling United States Company Marine Corps
‘A whole different animal’ Celebrate The Strategic Corporal Frontier Airlines Phillips Distilling Co Marine Corps Recruiting Command
Grey NYC OLSON JWT Atlanta Mindshare RMG Atlanta UniWorld Group
9 / 2010 Effie Awards Winners – Awarding Ideas That Work Telecom Services Transportation Sprint Nextel JetBlue Airways United Airlines
How Nextel Helped America Get Welcome Bigwigs Travel Options by United Work Done JetBlue Airways United Airlines Sprint Nextel
Goodby, Silverstein & Partners JWT Barrie D’Rozario Murphy Mindshare Mediacom/Mediacom Interactive
Travel/Tourism/Destination Hotels.com Priceline.com
‘Smart.’ Priceline Negotiator Hotels.com Priceline.com
Y&R Chicago Butler, Shine, Stern & Partners TargetCast
10 / 2010 Effie Awards Winners – Awarding Ideas That Work