AGENCY FAMILY TREES Primary Holdings of the World’S Top Six Marketing Organizations by 2005 Revenue

Total Page:16

File Type:pdf, Size:1020Kb

AGENCY FAMILY TREES Primary Holdings of the World’S Top Six Marketing Organizations by 2005 Revenue AGENCY FAMILY TREES Primary holdings of the world’s top six marketing organizations by 2005 revenue Omnicom Group Ketchum Directory Advertising WPP Group Mediaedge:cia Campbell Mithun Momentum Worldwide Publicis Dialog Dentsu $10.48 billion 1 $25.2 million $10.03 billion 2 $422.1 million $93.9 million $152.2 million $64.1 million $2.89 billion 5 Estimated to include Grey Global for all of 2005 Agency.com Marketing Arm Asatsu-DK MindShare Worldwide Carmichael Lynch MRM Publicis-Graphics Dentsu $131.5 million $49.1 million $444.8 million $555.5 million $50.0 million $227.3 million $25.2 million $2.17 billion WPP owns 20% of Tokyo-based Asatsu-DK Alcone Marketing Group Martin/Williams Bates Asia Ogilvy & Mather Worldwide Dailey & Associates Mullen Publicis Worldwide NOTES: Colby & Partners, DCA and Renegade $105.7 million $37.5 million $58.2 million $801.4 million $98.0 million $93.6 million $1.08 billion Marketing are Dentsu’s U.S. ad agencies. AtmosphereBBDO Merkley & Partners Bravo Group OgilvyInteractive Deutsch R/GA Saatchi & Saatchi Havas $28.8 million $56.9 million $39.4 million $152.6 million $149.4 million $67.0 million $551.7 million $1.81 billion 6 BBDO Detroit OMD Worldwide Chime Communications OgilvyOne Worldwide Draft TM Advertising Saatchi & Saatchi X Arnold Worldwide $260.2 million $575.6 million $114.2 million $282.7 million $359.6 million $47.3 million $58.2 million $187.3 million WPP owns 19.1% of London-based Chime BBDO Worldwide Organic Communications Group 141 Worldwide FCB Worldwide Universal McCann Starcom MediaVest Group Arnold Worldwide Marketing Svcs $1.30 billion $72.0 million $92.8 million $206.4 million $454.2 million $294.0 million $667.7 million $92.8 million Bernard Hodes Group PHD Diamond Ad RMG:Connect FCBi NOTES: 3 IPG healthcare and 2 PR units each Team One Advertising Euro RSCG 4D $39.5 million $133.0 million $41.2 million $148.9 million $83.0 million have global revenue in excess of $25 million. $55.0 million $501.6 million WPP owns 80% of Seoul-based Diamond Ad Critical Mass Proximity FullSix STW Group GlobalHue Publicis Groupe ZenithOptimedia Euro RSCG Worldwide $45.5 million $150.0 million $67.3 million $134.0 million $74.0 million $5.11 billion 4 $553.0 million $496.0 million WPP owns 26% of MIlan-based FullSix WPP owns 8.3% of Sydney-based STW Group Interpublic owns 49% of GlobalHue DDB Worldwide Communications Rapp Collins Worldwide Grey Direct Team/Y&R Gotham Arc Worldwide NOTES: Publicis’ healthcare and PR had com- MPG $1.19 billion $470.1 million $163.9 million $34.5 million $58.3 million $189.9 million bined global revenue of $553 million in 2005. $347.4 million WPP owns 25% of Dubai-based Team/Y&R Dieste, Harmel Partners Targetbase Grey Interactive Worldwide VML Hill, Holliday, Connors, Cosmopulos Bartle Bogle Hegarty $35.0 million $73.9 million $138.0 million $32.9 million $109.1 million $128.1 million HOW TO READ THE TREES Publicis owns 49% of London-based BBH Doremus & Co. TBWA Worldwide Grey Worldwide Wunderman Initiative Media Worldwide Beacon Communications AGENCIES SHOWN in this poster are euro in 2005 vs. $1.248975 per euro in color-coded by type. Parent companies 2004; $1.8125 per British pound in marketing organization $30.5 million $950.2 million $629.1 million $447.7 million $370.2 million $33.9 million are red, global agency networks are 2005 vs. $1.838858 per British pound in Publicis owns 66% of Tokyo-based Beacon solid blue, agencies primarily doing 2004, and $0.009023 per Japanese yen Element 79 Partners Tequila G2R Y&R Advertising Jack Morton Bromley business in the U.S. are gray, agencies in 2005 vs. $0.009307 per Japanese yen core agency with $41.2 million $150.0 million $62.0 million $473.5 million $141.5 million $40.0 million or agency groups primarily doing busi- in 2004. global network WPP owns 28% of Seoul-based G2R Includes DYR Publicis owns 49% of Bromley ness outside the U.S. are orange, media Agency networks are not represent- specialist companies are green and ed per se. Network brands such as JWT, Goodby, Silverstein & Partners TracyLocke HighCo NOTES: WPP reported actual worldwide rev- Lowe Worldwide Leo Burnett Worldwide marketing services units are yellow. DDB and BBDO are shown only by mainly U.S. agency $43.2 million $87.8 million $70.7 million enue of $9.74 billion. The $10.3 billion shown $380.7 million $807.2 million includes Grey and Communications Group on Only units with revenue greater than core advertising revenue in order to WPP owns 34% of France-based HighCo a pro forma basis as if both were acquired $25 million worldwide are included. isolate their marketing services contri- mainly Jan. 1, 2004. CG is dissolving, its primary Not all units are shown. Excluded butions. For example, the BBDO net- non-U.S. agency Grizzard Communications Group Tribal DDB JWT component is now George Patterson Y&R. Marketing Drive Worldwide Burrell Communications Group $100.4 million $150.0 million $1.31 billion $72.4 million $32.2 million are ad-peripheral units like PR, health- work had estimated revenue of $1.8 Publicis owns 49% of Burrell care, branding and market research. billion, and included BBDO Worldwide, Revenues are AA estimates except AtmosphereBBDO and Organic (both media specialist GSD&M Zimmerman & Partners JWT Specialized Communications Interpublic Group of Cos. Martin Agency Fallon Worldwide corporate totals for Omnicom Group, interactive), BBDO Detroit (CRM) and $110.0 million $114.8 million $50.7 million $6.27 billion 3 $50.3 million $69.4 million Interpublic Group of Cos., Publicis Proximity (a non-U.S. CRM unit). Groupe and Havas, which were taken Revenues shown for media special- from public documents. Foreign cur- ists were largely based on projected marketing services NOTES: Apart from Omnicom Group’s three Integer Group MediaCom Campbell-Ewald McCann Erickson Worldwide Kaplan Thaler Group rencies were converted at $1.2375 per billings obtained from Recma Institute. $109.6 million global ad agencies, marketing services units $372.8 million $138.7 million $1.46 billion $42.7 million Rapp Collins, Teguila, Tribal DDB and Agency.com, and media units, OMD and PHD, This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2006) had substantial overseas revenue in 2005. and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the infor- mation contained therein, without the prior written consent of The Ad Age Group. WORLDWIDE 2005 REVENUE BY DISCIPLINE OMNICOM GROUP WPP GROUP INTERPUBLIC GROUP OF COS. PUBLICIS GROUPE DENTSU HAVAS Advertising & Media Branding & Identity, Healthcare and Specialist Specialty Communications Constituency Management Group Marketing Services, Health Care Marketing & Sales Other Media $4.59 billion; 43.8% $2.65 billion; 26.5% $944.2 million; 15.0% Advertising & Media $1.24 billion; 11.8% Advertising & Media $3.90 billion; 62.4% and Public Relations Promotion $179.0 million; 6.2% $307.4 million; 17.0% $4.93 billion; 49.1% $1.20 billion; 23.5% $326.3 million; 11.3% Public Relations Healthcare Out of Home $1.05 billion; $420.6 million; Traditional $69.3 million; 10.0% 6.7% Advertising 2.4% $705.1 million; Interactive Mass Media 39.0% Media Advertising $20.2 million; & Creative $2.29 billion; Media 0.7% 79.4% $1.22 billion; 23.9% Marketing Services Marketing Services Advertising CRM Public Relations $ 998.7 million; 15.9% $795.5 million; 44.0% $3.61 billion; 34.5% & Public Affairs Information & Consultancy $2.69 billion; 52.6% $1.47 billion; 14.6% $984.9 million; 9.8% Segment data for advertising & media, marketing services and healthcare are Ad Age esti- Segment data are Ad Age estimates for full-year 2005 based on breakdown of mates. They are subsegments of Interpublic’s Integrated Agency Networks division, which non-consolidated net sales by category from Dentsu's latest available annual report, fiscal Segment data from Omnicom Segment data are Ad Age estimates and treat Grey and Communications Group pro forma. represented 84.9% of the company in 2005. Public relations units are part of CMG. Segment data are Ad Age estimates year-end March 31, 2005. Segment data from Havas WORLDWIDE 2005 REVENUE BY REGION OMNICOM GROUP WPP GROUP INTERPUBLIC GROUP OF COS. PUBLICIS GROUPE DENTSU HAVAS U.S. Rest of world Latin America Rest of world Europe North America The Americas Asia/Pacific Latin America $5.74 billion; 54.8% $1.96 billion; 19.6% $236.4 million; 4.6% $112.6 million; 2.3% Rest of world $3.91 billion; 39.0% $57.8 million; 2.0% $20.2 million; 0.7% $75.5 million; $71.8 million; 4.0% $1.48 billion; 4.2% 14.1% Asia Pacific Asia outside Japan Rest of world $538.3 million; 10.5% $98.2 million; 3.4% U.K. $2.81 billion; $219.0 million; U.K. North America 44.8% North America 12.1% $1.10 billion; $2.18 billion; $712.8 million; 10.5% 42.7% 39.4% Europe $2.04 billion; 39.9% Rest of Europe Rest of Europe U.S. $361.4 million; 20.0% France $2.64 billion; 26.3% U.K. $367.5 million; Rest of Europe $3.46 billion; 55.2% Japan $1.51 billion; 15.1% 20.3% $2.16 billion; 20.6% $2.71 billion; 93.9% Regional revenue data are Ad Age estimates for full-year 2005 based on geographic Regional data from Omnicom Regional data are Ad Age estimates and treat Grey and Communications Group pro forma.
Recommended publications
  • Edith Ramirez, Chairwoman Julie Brill Maureen K
    122 3010 UNITED STATES OF AMERICA FEDERAL TRADE COMMISSION COMMISSIONERS: Edith Ramirez, Chairwoman Julie Brill Maureen K. Ohlhausen Joshua D. Wright In the Matter of DOCKET NO. TBWA WORLDWIDE, INC., a corporation. COMPLAINT The Federal Trade Commission, having reason to believe that TBWA Worldwide, Inc., a corporation (“respondent”), has violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges: 1. Respondent TBWA Worldwide, Inc., is a Delaware corporation with its principal office or place of business at 488 Madison Avenue, New York, New York 10022. 2. Respondent, at all times relevant to this complaint, was an advertising agency of Nissan North America, Inc., and prepared and disseminated advertisements to promote the sale of the Nissan Frontier pickup truck. 3. The acts and practices of respondent alleged in this complaint have been in or affecting commerce, as “commerce” is defined in Section 4 of the Federal Trade Commission Act. 4. Respondent has disseminated or has caused to be disseminated advertisements for the Nissan Frontier pickup truck, including “Hill Climb,” a commercial that was disseminated on television and over the internet. (Exhibit A, transcript, and Exhibit B, DVD containing ad) 5. The Hill Climb advertisement depicts a Nissan Frontier pickup truck rescuing a dune buggy that is trapped in sand on a steep hill. The Nissan Frontier speeds up the sand dune and stops immediately behind the dune buggy. The Nissan Frontier then pushes the dune buggy up and over the top of the hill. Onlookers are portrayed observing the feat in amazement.
    [Show full text]
  • 2017 Agency Family Tree
    2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP
    [Show full text]
  • ADDY Winners Book
    ADDY Winners Book 10 District Ten 09 AAF - Dallas SALES PROMOTION Product or Service Sales Presentation 01 A Catalog Award: Gold ADDY® Award and BEST OF SHOW - PRINT Entrant: David Sutherland, Inc. Advertiser: Sutherland/Perennials Title: Nocturne 01 B Sales Kits or Product Information Sheets Award: Gold ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Samsung Craft Executive Kit Award: Gold ADDY® Award and SPECIAL JUDGES AWARD Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven Cowboys & Aliens Box Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Epic 4G Dealer Kit Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Samsung Acclaim Executive Kit Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: smart USA Title: smart USA: Fleet Kits Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: smart USA Title: smart USA: Product Information Sheets Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Galaxy Tab Executive Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Rugby2 Dealer Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Evergreen Dealer Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Restore Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung
    [Show full text]
  • Member Directory
    D DIRECTORY Member Directory ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) Mobile Marketing Association Member Directory, Spring 2008 The Mobile Marketing Association (MMA) is the premier global non- profit association established to lead the development of mobile Mobile Marketing Association marketing and its associated technologies. The MMA is an action- 1670 Broadway, Suite 850 Denver, CO 80202 oriented organization designed to clear obstacles to market USA development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and Telephone: +1.303.415.2550 content providers. With more than 600 member companies, Fax: +1.303.499.0952 representing over forty-two countries, our members include agencies, [email protected] advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. *Updated as of 31 May, 2008 The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industry’s foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited.
    [Show full text]
  • Contact Information
    THE INTERPUBLIC GROUP OF COMPANIES, INC. WORLDWIDE ADVERTISING AND MARKETING COMMUNICATIONS 1271 Avenue of the Americas, New York, N.Y. 10020 FOR IMMEDIATE RELEASE MANAGEMENT CHANGES AT INTERPUBLIC AND McCANN-ERICKSON WORLDGROUP John Dooner Returns to Lead McCann as Chairman and CEO; David Bell Named Chairman and CEO of Interpublic NEW YORK, NY (February 27, 2003) – At a regularly scheduled meeting, the Board of Directors of the Interpublic Group (NYSE: IPG) today announced significant changes in the top management of both the holding company and its largest unit, the McCann-Erickson WorldGroup. Interpublic Chairman and CEO, John J. Dooner, Jr., 54, will assume an active operating role as Chairman and CEO of McCann, replacing James R. Heekin, 53, who will be leaving the company. Mr. Dooner will retain his seat on Interpublic’s Board of Directors. David Bell, 59, will succeed Dooner as Chairman and CEO of The Interpublic Group and re-join the Board of Directors. Mr. Bell had been Vice Chairman at Interpublic since the holding company he previously headed, True North Communications, was acquired by Interpublic in 2001. Mr. Bell and Mr. Dooner will assume their new responsibilities on Thursday, February 27, 2003. According to Frank Borelli, who continues as Presiding Director of the Interpublic Board, “John’s decision is a bold one – for Interpublic to succeed, McCann must lead the way. We are very pleased that he is returning to the things he loves most: serving clients, creating great advertising and leading McCann, which John built into a global integrated marketing powerhouse during his 16-year tenure there.
    [Show full text]
  • Omnicom Group April 14, 2010 Karen Bonner
    Omnicom Group April 14, 2010 Karen Bonner Kael Kristof Alexander Olson Omnicom Group Table of Contents Executive Summary............................................................................................3 Company Overview.............................................................................................5 History ...............................................................................................................5 Business Model.................................................................................................8 Competitive Analysis: Porter’s Five Forces ...................................................10 Overview .........................................................................................................10 Internal Rivalry ................................................................................................10 Entry & Exit .....................................................................................................11 Supplier Power................................................................................................12 Buyer Power....................................................................................................13 Substitutes & Complements ............................................................................13 Financial Analysis.............................................................................................15 Overview .........................................................................................................15
    [Show full text]
  • Omnicom Group Table of Table 08 People
    DIVERSE TALENT COLLECTIVE STRENGTH 2019 CORPORATE RESPONSIBILITY REPORT WITH 2020 UPDATES Omnicom is a group of thousands of individuals across more than 70 countries collectively bringing their passion and creativity to over 5,000 brands. The talent of this diverse group of people allows us to create a positive and lasting impact on the world the best way we know how: through our work. Contents 04 Letter from Our CEO 05 About Omnicom Group Table of Table 08 People 27 Community 40 Environment 48 Governance 52 About This Report 53 UN Global Compact (UNGC) Communication on Progress 54 GRI Standards Content Index Governance About This Report UNGC Progress GRI Index In a world that’s rapidly changing, Omnicom grounds itself in its Furthermore, we supported Theirworld again in 2019 through its commitments to having the industry’s most innovative, collaborative #WriteTheWrong campaign, which raised awareness of the 260 million and diverse talent. Through diverse perspectives and collective strength, children who do not attend school each day. Our work on the our organization is able to uphold the highest standards of excellence and #WriteTheWrong campaign helped secure $2.3 billion in commitments creativity for our clients and the communities we share around the globe. to education over one week and underscored our own commitment to UN Sustainable Development Goal 4. While this report focuses on our 2019 activities, its release comes at a time of uncertainty and unrest in the wake of the COVID-19 pandemic We also continued our progress against our goals of reducing the and the racial inequalities brought to light by George Floyd’s tragic death.
    [Show full text]
  • ATTENDEE LIST 2017 AHAA ANNUAL CONFERENCE Chicago, IL June 12 - 14, 2017
    ATTENDEE LIST 2017 AHAA ANNUAL CONFERENCE Chicago, IL June 12 - 14, 2017 Last Name First Name Organization City State Abeja Maribell Hoy Chicago IL Adamec Matt MocoSpace Boston MA Adduci Ernesto Lapiz Chicago IL Aguiar Debbie EVENTUS MARKETING, LLC. Doral FL Aguilera Laura Hoy Chicago IL Alcantara-Diaz Gabriela Semilla AD, Inc. Miami FL Alcocer Mei-Lin Audio.ad Buenos Aires Alfaro Sandra wing New York NY Allain Oscar Identity New York NY Alvarado Ulysses Tu Visión Canal El Segundo CA Alvidrez Sandra Hoy Chicago IL Amato-Baril Joe FirstBank Lakewood CO Appel Byron Premier Tourist and Landmark Association New York NY Ashworth Cynthia Telemundo Media Hialeah FL Austen Danielle fluent360 LLC Nashville TN Azucena Marco Lapiz Chicago IL Baagoe Jenna Mintel Chicago IL Bahena Efrain Lapiz Chicago IL Bamford Tab La Vida Baseball Chicago IL Banks Paul TheSportsBank.net Chicago IL Barcelo Daniela Lapiz Chicago IL Barrera Alfonso HispanicPro Chicago IL Barsotti Johanna Hoy Chicago IL Bartolini Melissa Republica, LLC Miami FL Bazan Stephanie Avocados From Mexico Colleyville TX Bazarkaya Toygar We Are Unlimited New York NY Becerra Jennifer Taboola New York NY Bedoya Maribel BCEX Experiential Marketing New York NY Belanger Blake H Code Media Dallas TX Bernal Perez Maria Lapiz Chicago IL Bernard Joe Telemundo Media New York NY Birch Kelly Sullivan Higdon & Sink Wichita KS Blackmere Lane Florida State University Tallahassee FL Bonet Maria Lapiz Chicago IL Bonilla Pedro Magnus Media Miami FL Bonkowski Dana Publicis Media New York NY Boudinot Mary Jo NGL Media New York NY Boxer Matt Telemundo Media New York NY Braga Marina Publicis Media Chicago IL Brass Michael Lopez Negrete Communications, Inc.
    [Show full text]
  • O'toole Creative Awards Winners and Finalists
    O’TOOLE CREATIVE AWARDS WINNERS & FINALISTS 1991-2007 The O'Tooles, named after the late AAAA president John O'Toole, are given for creative excellence In four categories: O’TooleBox, Agency Award, Multicultural Award, and Public Service. 2007 O’Toole Award Winners O’TOOLEBOX MULTICULTURAL AWARD First Place: Conill First Place: Bartle Bogle Hegarty (AXE Dry) Second Place: The Vidal Partnership Second Place: Crispin Porter + Bogusky Third Place: Bromley Communications (Slim Jim) Third Place: Crispin Porter + Bogusky (Burger King) Public Service Award—Broadcast First Place: Arnold/Crispin Porter + Large Agency Bogusky (jointly for “Truth”) Second Place: Y&R New York First Place: Ogilvy & Mather North America Third Place: McCann Erickson Second Place: BBDO New York Third Place: The Martin Agency PUBLIC SERVICE AWARD—PRINT MID-SIZED AGENCY First Place: Arnold/Crispin Porter + Bogusky (jointly for “Truth”) First Place: Bartle Bogle Hegarty Second Place: Blattner Brunner Second Place: Carmichael Lynch Third Place: McCann Erickson Third Place: Energy BBDO SMALL AGENCY First Place: Taxi, Inc. Second Place: Hoffman York Third Place: Pyper Paul + Kenney 2006 O’Toole Award Winners AGENCY AWARD MULTICULTURAL AWARD Large Agencies First Place: Lápiz, A division of Leo Burnett Second Place: Spike DDB First Place: Crispin Porter + Bogusky Third Place: Conill Advertising USA Second Place: DDB U.S. Third Place: Cramer-Krasselt PUBLIC SERVICE AWARDS Mid-Sized Agencies Broadcast First Place: Carmichael Lynch First Place: Martin|Williams, Inc. Second Place:
    [Show full text]
  • 2020 Creative Agencies New Business League
    2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Jun 2020 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) The Lee Brand Global, YMCA of the 1 1 VMLY&R USA, Clorox China, Mediacorp 64.8 Bumble Bee US 61.4 84 Singapore Project Allstate US, Maserati Global, Reform 2 2 Droga5 53.5 53.5 4 Alliance US HSBC Global, Samsung Mobile 3 3 Wunderman Thompson Social US, MengNiu China, Sugarlite 43.0 Hershey India 42.5 138 APAC, GSK China Project Comvita Honey China Project, 4 5 Ogilvy Pernod Ricard HK Project, Samsung 39.2 39.2 160 Taiwan Project 5 4 GSD&M Capital One US 50.0 Popeyes US 37.5 1 United Way of Greater Kansas City 6 15 Isobar US, Gota Media AB Sweden Project, 36.8 36.8 102 Amway Korea Project Discover US, Walgreens Boots 7 6 Grey Group Alliance US, Lindt & Sprüngli US, 32.2 DELL India 31.8 37 Ecolab US 8 7 Deutsch Petsmart US 24.0 24.0 1 9 9 Sapient Mercedes-Benz China Project 18.9 18.8 17 Corona US Social Media, Canada 10 10 MullenLowe Group Goose US CRM, Simplisafe US, Citi 23.4 US Cellular US 18.7 37 Australia Pharmavite(Nature Made) US, Pole 11 13 Publicis 20.7 Aflac US 15.4 91 Star China, Nescafe 1+2 China US Bank US, SAS Global, Flipkart 12 14 McCann WorldGroup India Project, Starbucks Hong Kong 18.8 Subway UK & ROI 15.1 76 Project 13 - O.P.EN(Omnicom) Peugeot Global 15.0 15.0 1 Brookvale Union Australia, Tourism 14 12 BBDO Tasmania Digital Australia, JD.com 15.8 XL Home Indonesia 14.7 62 China, Pepsi China Project Huawei Honor
    [Show full text]
  • Agencies, the Push by Management the Requirements of an Industry in Dire Need of New, Better Consulting, Growing Independent Firms, Etc.)
    Industry Update A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. Volume 31 Executive Summary—Monthly Recap TALENT: securing the right talent and resources Holding companies are on the defensive. They’ve experienced poor stock performance as a result of disappointing revenue and negative organic Restructuring and consolidation are behind many new recent growth, which in turn results from intense competition announcements, impacting talent still too scarce to meet (the rise of in-house agencies, the push by management the requirements of an industry in dire need of new, better consulting, growing independent firms, etc.). ways to mature. Yet, it remains a highly dynamic industry with There is greater financial pressure from clients big names leading the pack. Alex Bogusky is back to CP+B, experimenting with ZBB to right-size marketing budgets Antonio Lucio leaves HP and goes on to save Facebook as and industry trends like GRDP which caused spend to its new CMO, and Sr. Martin Sorrell is still making headlines soften. A new report by Forrester, “Agency Holding rebuilding his empire brick by brick. Companies Need A Brave New Business Model,” says, • Publicis Groupe’s Publicis Communications hub “Agencies need a new business model that puts the restructured the production departments at three of its client at the center, elevates new services, and blends New York-based creative agencies in an effort to streamline creative entrepreneurialism with new executional its efforts, reduce operating costs, and drive efficiencies to prowess.” Agency holding companies must embrace better serve clients like P&G.
    [Show full text]
  • Havas Group Dentsu Aegis Network
    WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network
    [Show full text]