AGENCY FAMILY TREES Primary holdings of the world’s top six marketing organizations by 2005 revenue Omnicom Group Ketchum Directory Advertising WPP Group Mediaedge:cia Campbell Mithun Momentum Worldwide Publicis Dialog Dentsu $10.48 billion 1 $25.2 million $10.03 billion 2 $422.1 million $93.9 million $152.2 million $64.1 million $2.89 billion 5 Estimated to include Grey Global for all of 2005 Agency.com Marketing Arm Asatsu-DK MindShare Worldwide Carmichael Lynch MRM Publicis-Graphics Dentsu $131.5 million $49.1 million $444.8 million $555.5 million $50.0 million $227.3 million $25.2 million $2.17 billion WPP owns 20% of Tokyo-based Asatsu-DK Alcone Marketing Group Martin/Williams Bates Asia Ogilvy & Mather Worldwide Dailey & Associates Mullen Publicis Worldwide NOTES: Colby & Partners, DCA and Renegade $105.7 million $37.5 million $58.2 million $801.4 million $98.0 million $93.6 million $1.08 billion Marketing are Dentsu’s U.S. ad agencies. AtmosphereBBDO Merkley & Partners Bravo Group OgilvyInteractive Deutsch R/GA Saatchi & Saatchi Havas $28.8 million $56.9 million $39.4 million $152.6 million $149.4 million $67.0 million $551.7 million $1.81 billion 6 BBDO Detroit OMD Worldwide Chime Communications OgilvyOne Worldwide Draft TM Advertising Saatchi & Saatchi X Arnold Worldwide $260.2 million $575.6 million $114.2 million $282.7 million $359.6 million $47.3 million $58.2 million $187.3 million WPP owns 19.1% of London-based Chime BBDO Worldwide Organic Communications Group 141 Worldwide FCB Worldwide Universal McCann Starcom MediaVest Group Arnold Worldwide Marketing Svcs $1.30 billion $72.0 million $92.8 million $206.4 million $454.2 million $294.0 million $667.7 million $92.8 million Bernard Hodes Group PHD Diamond Ad RMG:Connect FCBi NOTES: 3 IPG healthcare and 2 PR units each Team One Advertising Euro RSCG 4D $39.5 million $133.0 million $41.2 million $148.9 million $83.0 million have global revenue in excess of $25 million. $55.0 million $501.6 million WPP owns 80% of Seoul-based Diamond Ad Critical Mass Proximity FullSix STW Group GlobalHue Publicis Groupe ZenithOptimedia Euro RSCG Worldwide $45.5 million $150.0 million $67.3 million $134.0 million $74.0 million $5.11 billion 4 $553.0 million $496.0 million WPP owns 26% of MIlan-based FullSix WPP owns 8.3% of Sydney-based STW Group Interpublic owns 49% of GlobalHue DDB Worldwide Communications Rapp Collins Worldwide Grey Direct Team/Y&R Gotham Arc Worldwide NOTES: Publicis’ healthcare and PR had com- MPG $1.19 billion $470.1 million $163.9 million $34.5 million $58.3 million $189.9 million bined global revenue of $553 million in 2005. $347.4 million WPP owns 25% of Dubai-based Team/Y&R Dieste, Harmel Partners Targetbase Grey Interactive Worldwide VML Hill, Holliday, Connors, Cosmopulos Bartle Bogle Hegarty $35.0 million $73.9 million $138.0 million $32.9 million $109.1 million $128.1 million HOW TO READ THE TREES Publicis owns 49% of London-based BBH Doremus & Co. TBWA Worldwide Grey Worldwide Wunderman Initiative Media Worldwide Beacon Communications AGENCIES SHOWN in this poster are euro in 2005 vs. $1.248975 per euro in color-coded by type. Parent companies 2004; $1.8125 per British pound in marketing organization $30.5 million $950.2 million $629.1 million $447.7 million $370.2 million $33.9 million are red, global agency networks are 2005 vs. $1.838858 per British pound in Publicis owns 66% of Tokyo-based Beacon solid blue, agencies primarily doing 2004, and $0.009023 per Japanese yen Element 79 Partners Tequila G2R Y&R Advertising Jack Morton Bromley business in the U.S. are gray, agencies in 2005 vs. $0.009307 per Japanese yen core agency with $41.2 million $150.0 million $62.0 million $473.5 million $141.5 million $40.0 million or agency groups primarily doing busi- in 2004. global network WPP owns 28% of Seoul-based G2R Includes DYR Publicis owns 49% of Bromley ness outside the U.S. are orange, media Agency networks are not represent- specialist companies are green and ed per se. Network brands such as JWT, Goodby, Silverstein & Partners TracyLocke HighCo NOTES: WPP reported actual worldwide rev- Lowe Worldwide Leo Burnett Worldwide marketing services units are yellow. DDB and BBDO are shown only by mainly U.S. agency $43.2 million $87.8 million $70.7 million enue of $9.74 billion. The $10.3 billion shown $380.7 million $807.2 million includes Grey and Communications Group on Only units with revenue greater than core advertising revenue in order to WPP owns 34% of France-based HighCo a pro forma basis as if both were acquired $25 million worldwide are included. isolate their marketing services contri- mainly Jan. 1, 2004. CG is dissolving, its primary Not all units are shown. Excluded butions. For example, the BBDO net- non-U.S. agency Grizzard Communications Group Tribal DDB JWT component is now George Patterson Y&R. Marketing Drive Worldwide Burrell Communications Group $100.4 million $150.0 million $1.31 billion $72.4 million $32.2 million are ad-peripheral units like PR, health- work had estimated revenue of $1.8 Publicis owns 49% of Burrell care, branding and market research. billion, and included BBDO Worldwide, Revenues are AA estimates except AtmosphereBBDO and Organic (both media specialist GSD&M Zimmerman & Partners JWT Specialized Communications Interpublic Group of Cos. Martin Agency Fallon Worldwide corporate totals for Omnicom Group, interactive), BBDO Detroit (CRM) and $110.0 million $114.8 million $50.7 million $6.27 billion 3 $50.3 million $69.4 million Interpublic Group of Cos., Publicis Proximity (a non-U.S. CRM unit). Groupe and Havas, which were taken Revenues shown for media special- from public documents. Foreign cur- ists were largely based on projected marketing services NOTES: Apart from Omnicom Group’s three Integer Group MediaCom Campbell-Ewald McCann Erickson Worldwide Kaplan Thaler Group rencies were converted at $1.2375 per billings obtained from Recma Institute. $109.6 million global ad agencies, marketing services units $372.8 million $138.7 million $1.46 billion $42.7 million Rapp Collins, Teguila, Tribal DDB and Agency.com, and media units, OMD and PHD, This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2006) had substantial overseas revenue in 2005. and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the infor- mation contained therein, without the prior written consent of The Ad Age Group. WORLDWIDE 2005 REVENUE BY DISCIPLINE OMNICOM GROUP WPP GROUP INTERPUBLIC GROUP OF COS. PUBLICIS GROUPE DENTSU HAVAS Advertising & Media Branding & Identity, Healthcare and Specialist Specialty Communications Constituency Management Group Marketing Services, Health Care Marketing & Sales Other Media $4.59 billion; 43.8% $2.65 billion; 26.5% $944.2 million; 15.0% Advertising & Media $1.24 billion; 11.8% Advertising & Media $3.90 billion; 62.4% and Public Relations Promotion $179.0 million; 6.2% $307.4 million; 17.0% $4.93 billion; 49.1% $1.20 billion; 23.5% $326.3 million; 11.3% Public Relations Healthcare Out of Home $1.05 billion; $420.6 million; Traditional $69.3 million; 10.0% 6.7% Advertising 2.4% $705.1 million; Interactive Mass Media 39.0% Media Advertising $20.2 million; & Creative $2.29 billion; Media 0.7% 79.4% $1.22 billion; 23.9% Marketing Services Marketing Services Advertising CRM Public Relations $ 998.7 million; 15.9% $795.5 million; 44.0% $3.61 billion; 34.5% & Public Affairs Information & Consultancy $2.69 billion; 52.6% $1.47 billion; 14.6% $984.9 million; 9.8% Segment data for advertising & media, marketing services and healthcare are Ad Age esti- Segment data are Ad Age estimates for full-year 2005 based on breakdown of mates. They are subsegments of Interpublic’s Integrated Agency Networks division, which non-consolidated net sales by category from Dentsu's latest available annual report, fiscal Segment data from Omnicom Segment data are Ad Age estimates and treat Grey and Communications Group pro forma. represented 84.9% of the company in 2005. Public relations units are part of CMG. Segment data are Ad Age estimates year-end March 31, 2005. Segment data from Havas WORLDWIDE 2005 REVENUE BY REGION OMNICOM GROUP WPP GROUP INTERPUBLIC GROUP OF COS. PUBLICIS GROUPE DENTSU HAVAS U.S. Rest of world Latin America Rest of world Europe North America The Americas Asia/Pacific Latin America $5.74 billion; 54.8% $1.96 billion; 19.6% $236.4 million; 4.6% $112.6 million; 2.3% Rest of world $3.91 billion; 39.0% $57.8 million; 2.0% $20.2 million; 0.7% $75.5 million; $71.8 million; 4.0% $1.48 billion; 4.2% 14.1% Asia Pacific Asia outside Japan Rest of world $538.3 million; 10.5% $98.2 million; 3.4% U.K. $2.81 billion; $219.0 million; U.K. North America 44.8% North America 12.1% $1.10 billion; $2.18 billion; $712.8 million; 10.5% 42.7% 39.4% Europe $2.04 billion; 39.9% Rest of Europe Rest of Europe U.S. $361.4 million; 20.0% France $2.64 billion; 26.3% U.K. $367.5 million; Rest of Europe $3.46 billion; 55.2% Japan $1.51 billion; 15.1% 20.3% $2.16 billion; 20.6% $2.71 billion; 93.9% Regional revenue data are Ad Age estimates for full-year 2005 based on geographic Regional data from Omnicom Regional data are Ad Age estimates and treat Grey and Communications Group pro forma.