O’TOOLE CREATIVE AWARDS WINNERS & FINALISTS 1991-2007 The O'Tooles, named after the late AAAA president John O'Toole, are given for creative excellence In four categories: O’TooleBox, Agency Award, Multicultural Award, and Public Service.
2007 O’Toole Award Winners
O’TOOLEBOX MULTICULTURAL AWARD
First Place: Conill First Place: Bartle Bogle Hegarty (AXE Dry) Second Place: The Vidal Partnership Second Place: Crispin Porter + Bogusky Third Place: Bromley Communications (Slim Jim) Third Place: Crispin Porter + Bogusky (Burger King) Public Service Award—Broadcast
First Place: Arnold/Crispin Porter + Large Agency Bogusky (jointly for “Truth”) Second Place: Y&R New York First Place: Ogilvy & Mather North America Third Place: McCann Erickson Second Place: BBDO New York Third Place: The Martin Agency PUBLIC SERVICE AWARD—PRINT
MID-SIZED AGENCY First Place: Arnold/Crispin Porter + Bogusky (jointly for “Truth”) First Place: Bartle Bogle Hegarty Second Place: Blattner Brunner Second Place: Carmichael Lynch Third Place: McCann Erickson Third Place: Energy BBDO
SMALL AGENCY
First Place: Taxi, Inc. Second Place: Hoffman York Third Place: Pyper Paul + Kenney 2006 O’Toole Award Winners
AGENCY AWARD MULTICULTURAL AWARD
Large Agencies First Place: Lápiz, A division of Leo Burnett Second Place: Spike DDB First Place: Crispin Porter + Bogusky Third Place: Conill Advertising USA Second Place: DDB U.S. Third Place: Cramer-Krasselt PUBLIC SERVICE AWARDS
Mid-Sized Agencies Broadcast
First Place: Carmichael Lynch First Place: Martin|Williams, Inc. Second Place: Martin|Williams, Inc. Second Place: Lápiz, A division of Leo Burnett Third Place (tie): Blattner Brunner Third Place: WONGDOODY McKinney Print Small Agencies First Place: Clarity Coverdale Fury Second Place: Stone Ward First Place: Gabriel deGrood Bendt Third Place: Blattner Brunner Second Place: WONGDOODY Third Place: Bailey Lauerman 2005 O’Toole Award Winners
AGENCY AWARD MULTICULTURAL AWARD
Large Agencies First Place: Bromley Communications Runner-Up: The Vidal Partnership First Place: Crispin Porter + Bogusky Finalist: Conill Los Angeles Runner-Up: Fallon Minneapolis Finalist: Arnold Worldwide PUBLIC SERVICE AWARDS
Mid-Sized Agencies Broadcast
First Place: Eisner Communications First Place: WONGDOODY Runner-Up: DDB Los Angeles Runner-Up: McCann-Erickson Finalist: BBDO Chicago Finalist: Lowe
Small Agencies Print
First Place: Clarity Coverdale Fury First Place: Lowe Runner-Up: Hoffman York Inc. Runner-Up: Clarity Coverdale Fury Finalist: Lindsay, Stone & Briggs Finalist: WONGDOODY 2004 O’Toole Award Winners
AGENCY AWARD MULTICULTURAL AWARD
Agencies With Billings of More Than First Place: Lápiz Integrated Hispanic Marketing $300 Million Runner-Up: Vigilante Finalists: DDB First Place: Burrell Communications Group Runner-Up: GSD&M Conill Advertising Finalists: SPIKE DDB Arnold Worldwide BBDO New York Campbell-Ewald PUBLIC SERVICE AWARDS Carmichael Lynch Euro RSCG MVBMS Partners Broadcast Fallon First Place(tie): Leo Burnett Company kirshenbaum bond + partners and Lowe Mullen The Martin Agency Runner-Up: DDB Los Angeles McCann-Erickson Finalists: Ogilvy & Mather Campbell-Ewald J. Walter Thompson DDB New York Young & Rubicam New York DDB Seattle Gotham, New York The Kaplan Thaler Group Agencies With Billings Between WONGDOODY $30–$300 Million Print First Place: DeVito/Verdi First Place: Sawyer Riley Compton Runner-Up: Crispin Porter + Bogusky Runner-Up: GSD&M Finalists: Finalists: Bartle Bogle Hegarty Campbell-Ewald de la Cruz Ogilvy Publicis Sanchez & Levitan WongDoody Saatchi & Saatchi WongDoody Agencies With Billings of Less Than $30 Million The judges did not award first or second-place winners in this category.
Finalists: Clarke Goward Advertising Eisner Underground Gabriel deGrood Bendt One and All, LLC Zehnder Communications 2003 O’Toole Award Winners
AGENCY AWARD PUBLIC SERVICE AWARDS Agency With Billings of More Than Print $300 Million Winner: Martin/Williams, Minneapolis Runner-Up: Martin/Williams, Minneapolis Winner: Fallon, Minneapolis Runner-Up: Ogilvy & Mather North America Finalists: Finalists: Campbell-Ewald Advertising, Warren, MI BBDO New York Cramer-Krasselt, Chicago DDB Worldwide Euro RSCG MVBMS Partners, New York Foote, Cone & Belding Broadcast GSD&M, Austin, TX Winner: DeVito/Verdi, New York The Martin Agency, Richmond, VA Runner-Up: DeVito/Verdi, New York McCann-Erickson New York Finalists: Young & Rubicam New York Arnold Worldwide, Boston Campbell-Ewald Advertising, Warren, MI Agency With Billings Between $30-$300 Million
Winner (tie): Carmichael Lynch, Minneapolis and Crispin Porter & Bogusky, Miami Runner-Up: DeVito/Verdi, New York Finalists: Bartle Bogle Hegarty, New York Clarity Coverdale Fury, Minneapolis
Agency w/Billings Less Than $30 million
Winner: Sawyer Riley Compton, Atlanta Runner-Up: Gabriel deGrood Bendt, Minneapolis Finalists: Bailey Lauerman, Lincoln, NE Kruskopf Olson Advertising, Minneapolis
MULTICULTURAL AWARD
Winner: The Vidal Partnership, New York Runner-Up: Campbell-Ewald Advertising, Warren, MI Finalists; Burrell, Chicago Carol H. Williams Advertising, Oakland, CA Kang & Lee Advertising, New York 2002 O’Toole Award Winners
AGENCY AWARD Agency With Billings of Less Than $30 Million Agency With Billings of More Than $300 Million Winner: Gabriel deGrood Bendt, Minneapolis Runner-Up: Sawyer Riley Compton, Atlanta Winner: BBDO New York Finalists: Clarke Goward Advertising, Boston Runner-Up: Leo Burnett USA, Chicago Finalists: Arnold McGrath Worldwide, New York MULTICULTURAL AWARD Arnold Worldwide, Boston Winner: Burrell Communications Group, Chicago Campbell-Ewald Advertising, Warren, MI Cramer-Krasselt, Chicago Runner-Up: Campbell-Ewald Advertising, DDB Chicago Warren, MI Fallon Worldwide, Minneapolis Finalists: Foote, Cone & Belding, Chicago cruz/kravetz: IDEAS, Los Angeles GSD&M, Austin, TX E. Morris Communications, Chicago Lowe, New York Muse Cordero Chen & Partners, Los Angeles McCann-Erickson, New York Vigilante, New York Ogilvy & Mather, New York Young & Rubicam New York
Agency With Billings Between $30-$300 Million
Winner: Carmichael Lynch, Minneapolis Runner-Up: Publicis in Mid America, Dallas Finalists: Clarity Coverdale Fury, Minneapolis DeVito/Verdi, New York Hampel Stefanides, New York The Kaplan Thaler Group, New York E. James White Communications, Herndon, VA 2001 O’Toole Award Winners
AGENCY AWARD MULTICULTURAL AWARD
Agency With Billings of More Than Winner: Ornelas & Associates, Dallas $300 Million Runner-Up: Vigilante, New York Finalist: Lápiz, A division of Leo Burnett, Chicago Winner: Fallon Minneapolis Runner-Up: BBDO New York Finalist: Ogilvy & Mather, New York PUBLIC SERVICE AWARDS Print Agency With Billings Between $30-$300 Winner: DeVito/Verdi, New York Million Runner-Up:The Martin Agency. Richmond, VA Finalists: The STAR Group, Cherry Hill, NJ Winner: Carmichael Lynch, Minneapolis Runner-Up: Crispin Porter & Bogusky, Miami Broadcast Finalists: DeVito/Verdi, New York Winner: Saatchi & Saatchi, New York Runner-Up: Martin/Williams Advertising, Minneapolis Agency With Billings of Less Than Finalist: Crispin Porter & Bogusky, Miami $30 Million
Winner: Mad Dogs & Englishmen, New York Runner-Up: Gabriel Diericks Razidlo, Minneapolis Finalist: Siegelgale, New York 2000 O’Toole Award Winners
AGENCY AWARD Finalists: The Chisholm-Mingo Group, Inc., New York Agency Offices with Billings of More Muse Cordero Chen & Partners, Los Angeles Than $30 million
Winner: Lowe Lintas & Partners, New York Hispanic-American Runner-Up: Arnold Communications, Inc., Winner: Conill Advertising, New York Boston Runner-Up: Ornelas & Associates, Dallas Finalists: Finalists: BBDO New York Bates USA/South, Miami Carmichael Lynch, Minneapolis The Bravo Group, New York Cliff Freeman & Partners, New York Siboney USA, Dallas Crispin Porter & Bogusky, Miami DDB Chicago Other Multicultural DDB Dallas Winner: Admerasia, New York Fitzgerald + Co., Atlanta Runner-Up: Kang & Lee Advertising, New York Foote, Cone & Belding, San Francisco Goldberg Moser O'Neill, San Francisco GSD&M, Austin, TX PUBLIC SERVICE AWARDS The Martin Agency, Richmond, VA Martin/Williams Advertising, Minneapolis Print Mullen, Wenham, MA Winner: Sawyer Riley Compton, Atlanta Publicis, Dallas Runner-Up: Fitzgerald + Co., Atlanta Finalists: asher&partners, Los Angeles Agency Offices with Billings of Less Austin Kelley Advertising, Atlanta Than $30 million Leo Burnett USA, Chicago Clarity Coverdale Fury, Minneapolis Winner: DeVito/Verdi, New York DeVito/Verdi, New York Runner-Up: Eisner Communications, Baltimore Gabriel Diericks Razidlo, Minneapolis WestWayne, Inc., Atlanta Finalists: Dweck!, New York Broadcast Freebairn & Co., Atlanta Winner: Crispin Porter & Bogusky, Miami Hoffman York Pacific, Laguna Hills, CA Runner-Up: MARC Advertising, Pittsburgh Lawler Ballard Van Durand, Birmingham, AL Pagano, Schenck & Kay, Boston Finalists: Russell & Herder Advertising, Brainerd, MN asher&partners, Los Angeles Ira Thomas Associates, Youngstown, OH Leo Burnett USA, Chicago Crispin Porter & Bogusky, Miami GSD&M, Austin, TX MULTICULTURAL AWARDS McConnaughy Stein Schmidt Brown, Chicago Richardson, Myers & Donofrio, Inc., Baltimore African-American J. Walter Thompson, Chicago Winner:Vigilante, New York Carol H. Williams Advertising, Oakland, CA Runner-Up: E. Morris Communications, Inc., Chicago 1999 O’Toole Award Winners
AGENCY AWARD MULTICULTURAL AWARDS (Continued) Agencies with Billings More than Hispanic-American $30 million Winners (tie): Bromley Aguilar & Associates, Winner: BBDO New York San Antonio, TX Runner-Up: The Martin Agency, Richmond, VA and Finalists: Conill Advertising, New York Arnold Communications, Inc., Boston Runner-Up: Fova, Inc., New York. Leo Burnett, Chicago Finalists: Carmichael Lynch, Minneapolis The Bravo Group, New York Clarity Coverdale Fury, Minneapolis Ornelas & Associates, Dallas Crispin Porter & Bogusky, Miami Foote, Cone & Belding, San Francisco Other Multicultural Cliff Freeman & Partners, New York Winner: PanCom International, Lowe & Partners/SMS, New York Runner-Up: interTREND Communications, Martin[Williams Advertising, Minneapolis Torrance, Calif. Mullen Advertising, Wenham, MA Finalists: Admerasia, Inc., New York Ogilvy & Mather, New York The Richards Group, Dallas PUBLIC SERVICE AWARD
Agencies with Billings Less than Print $30 million Winner: asher&partners, Los Angeles Winner: Runner-Up: DeVito/Verdi Dweck & Campbell, New York Finalists: Runner-Up: DeVito/Verdi, New York Clarity Coverdale Fury, Minneapolis Finalists: MARC Advertising, Pittsburgh Martin/Williams Advertising, Minneapolis Borders Perrin & Norrander, Portland, OR Pagano Schenck & Kay, Boston Clarke Goward Advertising, Boston Lawler Ballard Van Durand, Birmingham, AL Mad Dogs & Englishmen, New York Broadcast Russell & Herder Advertising and Public Relations, Winner: Eisner & Associates, Baltimore Brainerd, MN Runner-Up: Fraser/Huff, Santa Monica, CA Finalists: MULTICULTURAL AWARDS asher&partners, Los Angeles Austin Kelley Advertising, Atlanta African-American DiMassimo Brand Advertising, New York Winner: Vigilante, New York, Foote, Cone & Belding, Chicago Runner-Up: Carol H. Williams Advertising, Jordan McGrath Case & Partners, New York Oakland, CA Martin/Williams Advertising, Minneapolis Finalists: NKH&W Inc., Kansas City, MO Campbell-Ewald Advertising, Warren, MI Stoner Bunting Advertising, Lancaster, PA Caroline Jones, Inc., New York E. Morris Communications, Chicago 1998 O’Toole Award Winners Three categories: Public Service, Multicultural, and Agency Award (formerly the A+ Creative Award).
PUBLIC SERVICE AWARD Other Multicultural Winner: Kang & Lee Advertising, Inc., New York Print Runner-Up: YAR Communications, New York Winner: Pagano Schenck & Kay, Boston Finalists: LLT Advertising, New York Runners-Up: Borders, Perrin & Norrander, Portland and AGENCY AWARD Campbell-Ewald Advertising, Agencies With Billings of More Than Warren, MI Finalists: $30 Million Asher & Partners, Los Angeles Winner: Cliff Freeman and Partners, New York Campbell Mithun Esty, Minneapolis Runner-Up: BBDO New York Foote, Cone & Belding, Chicago Lowe & Partners/SMS, New York Finalists: Broadcast Carmichael Lynch, Minneapolis Winner: BBDO New York Crispin Porter & Bogusky, Miami Runner-Up: Asher & Partners, Los Angeles The Martin Agency, Richmond, VA Finalists: Martin/Williams, Minneapolis Bailey Lauerman & Associates, Lincoln, NE The Richards Group, Dallas Campbell-Ewald Advertising, Warren, MI Campbell Mithun Esty, Minneapolis Margeotes Fertitta & Partners, New York Agencies With Billings of less than Saatchi & Saatchi, New York $30 Million Winner: DeVito/Verdi, New York Runner-Up: Borders, Perrin & Norrander, Portland, OR MULTICULTURAL AWARD Finalists: African-American Dweck & Campbell, New York Winner: Burrell Communications Group, Chicago Lawler Ballard Van Durand, Birmingham, AL Runner-Up: Uniworld Group, New York Mad Dogs & Englishmen, New York Finalists: Moffatt/Rosenthal, Portland, OR Periscope, Minneapolis Campbell-Ewald Advertising, Warren, MI The Chisholm-Mingo Group, New York VITROROBERTSON, San Diego Hispanic-American Winner: Muse Cordero Chen & Partners, Los Angeles Runner-Up: The Bravo Group, New York Conill Advertising, Inc., New York Finalists: Bates USA South, Coral Gables, FL The Leo Burnett Company, Chicago Fotouhi Alonso Cameron, Los Angeles Grupo Cuatro Publicidad, Dallas 1997 A+ Creative Awards 1996 A+ Creative Awards Winners and Finalists Winners and Finalists Two categories for A+ Creative Award: agencies Two categories for A+ Creative Award: agencies billing up to $30 million and agencies billing more billing up to $30 million and agencies billing more than $30 million. than $30 million.
AGENCIES WITH BILLINGS MORE THAN AGENCIES WITH BILLINGS MORE THAN $30 MILLION $30 MILLION
Winners (tie): BBDO, New York Winner: Fallon McElligott, Minneapolis and Finalists: The Richards Group, Dallas Bozell/Detroit, Southfield, MI Runner-Ups (tie): Leo Burnett Company, Chicago Cliff Freeman and Partners, New York Carmichael Lynch, Minneapolis The Martin Agency, Richmond, VA Crispin & Porter Advertising, Miami Finalists: DDB Needham, Dallas Carmichael Lynch, Minneapolis Foote, Cone & Belding, San Francisco DDB Needham, Chicago Lowe & Partners/SMS, New York Fallon McElligott, Minneapolis The Martin Agency, Richmond, VA Foote, Cone & Belding, San Francisco Martin/Williams, Minneapolis GSD&M Advertising, Austin, TX Mullen, Wenham, MA Martin/William, Minneapolis The Richards Group, Dallas Hal Riney & Partners, San Francisco Rubin Postaer and Associates, Santa Monica TBWA Chiat/Day, Vienna, CA. J. Walter Thompson, New York
AGENCIES WITH BILLINGS LESS THAN AGENCIES WITH BILLINGS LESS THAN $30 MILLION $30 MILLION
Winner: DeVitoVerdi, New York Winner: DeVitoVerdi, New York Runner-Up: Borders, Perrin & Norrander, Portland Finalists: Finalists: Cole & Weber, Portland Pagano, Schenck & Kay, Boston Cole Henderson Drake, Inc., Atlanta Sietsema Engel and Partners, Minneapolis Lawler Ballard Van Durand, Birmingham, AL Frank C. Nahser, Inc./Advertising, Chicago Sturm Rosenberg Cafferata, Chicago Periscope Advertising Communications, Minneapolis Sietsema Engel & Partners, Minneapolis John O'Toole Advertiser Award Winner: Jeep John O'Toole Advertiser Award Finalists: Healthtex and Visa Winner: Little Caesars Finalists: Harley-Davidson, Inc. Toyota Motor Corp.'s Lexus 1995 A+ Creative Awards 1994 A+ Creative Awards Winners and Finalists Winners and Finalists Two categories for A+ Creative Award: agencies This is the first year that the A+ Creative Award billing up to $30 million and agencies billing more was given in two categories: agencies with billings than $30 million. of more than $20 million and agencies with billings up to $20 million.
AGENCIES WITH BILLINGS MORE THAN $30 MILLION AGENCIES WITH BILLINGS OF MORE THAN $20 MILLION Winner: Cliff Freeman & Partners, New York Finalists: Winner: Leo Burnett, Chicago Ammirati & Puris/Lintas, New York Finalists: Angotti, Thomas, Hedge, Inc., New York BBDO, New York Borders, Perrin and Norrander, Portland Borders, Perrin and Norrander, Portland Bozell, Detroit Carmichael Lynch, Minneapolis Carmichael Lynch, Minneapolis Crispin & Porter, Coconut Grove, FL Crispin & Porter Advertising, Miami DDB Needham, Los Angeles Fallon McElligott, Minneapolis Finalists (cont.) Foote Cone & Belding, San Francisco Fallon McElligott Inc., Minneapolis The Martin Agency, Richmond, VA Foote, Cone & Belding, San Francisco Martin/Williams, Minneapolis Cliff Freeman & Partners, New York Mullen Advertising, Wenham, MA Hill Holliday Connors Cosmopulos, Boston Saatchi & Saatchi Advertising, San Francisco Kirshenbaurn & Bond, New York J. Walter Thompson, New York McConnaughy Stein Schmidt Brown, Chicago Mullen, Wenham, MA The Richards Group AGENCIES WITH BILLINGS UP TO $30 MILLION AGENCIES WITH BILLINGS UP TO $20 MILLION Winner: DeVitoVerdi, New York Finalists: Winner: Borders, Perrin and Norrander, Seattle Clarke Goward Advertising, Boston Finalists: EvansGroup, Salt Lake City Bailey Lauerman & Associates, Inc., Lincoln, NE Lawler Ballard Van Durand, Birmingham, AL Brogan & Partners, Detroit Moffat/Rosenthal, Portland, OR Gardner, Geary, Coll & Young, San Francisco Pollack Levitt Chaiet, Atlanta
John O'Toole Advertiser Award John O'Toole Advertiser Award Winner: Lee Apparel Company Finalists: Saturn and Timberland Winner: McDonald's Finalists: Michelin and Ikea 1993 A+ Creative Awards 1991 A+ Creative Awards, Winners & Finalists Winners & Finalists The A+ Creative Award was given for the first time Winner: Carmichael Lynch, Inc., Minneapolis in 1991. Finalists: The Richards Group, Dallas Winner: Carmichael Lynch, Minneapolis Borders, Perrin and Norrander, Inc., Seattle Finalists: McCann-Erickson, Seattle BBDO/NY Clarity Coverdale Rueff, Minneapolis Fallon McElligott, Minneapolis Martin/Williams, Minneapolis Earle Palmer Brown, Bethesda Cliff Freeman and Partners; New York Tucker Wayne/Luckie, Atlanta The Martin Agency, Richmond, VA Crispin & Porter, Coral Gables Pagano Schenck & Kay, Providence, RI Karsh & Hagan, Englewood, CO Deutsch, New York The winner of the A+ Advertiser Award was Hill Holliday Connors Cosmopulos, Boston Hallmark Cards. Finalists were Little Caesars Leo Burnett Company, Chicago Pizza and General Electric Levine Huntley Vick & Beaver, New York Chiat/Day/Mojo, Venice, CA Cliff Freeman & Partners, New York Martin/William Minneapolis 1992 A+ Creative Awards, Borders Perrin & Norrander, Portland, OR Winners & Finalists
Winner: Cliff Freeman & Partners, New York Finalists: Carmichael Lynch, Minneapolis Leo Burnett, Chicago Hill Holliday Connors Cosmopulos, Boston Della Femina McNamee, Inc., New York Wyse Advertising, Cleveland The Richards Group, Dallas GSD&M, Austin, TX Foote, Cone & Belding, San Francisco Goldberg Moser O'Neill, San Francisco W. B. Doner & Co., Southfield, MI DDB Needham, Los Angeles BBDO/NY