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The 2003 Guide to the Top Six Advertising Organizations

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The 2003 Guide to the Top Six Advertising Organizations FamilyTree03.qxd 4/14/03 11:48 AM Page 1 AgencyFamilyTreesAgencyFamilyTreesAgencyFamilyTrees THE 2003 GUIDE TO THE TOP SIX ADVERTISING ORGANIZATIONS Omnicom Group CRM Bozell Suissa Miller WPP Group Information & Consultancy Public Relations Havas $7.54 billion 1 $2,421.8 million $39.4 million* $35.0 million* $5.78 billion 3 $885.5 million NA $1.84 billion 6 Alcone Marketing Group Kantar Group Manning, Selvage & Lee Advertising & Media Atmosphere Campbell-Ewald Temerlin McClain Advertising & Media Publicis Dialog Advertising & Media $3,276.4 million BBDO Detroit CRM $151.3 million* $58.9 million* $2,677.5 million $1,305.0 million * GMR Marketing Public Relations & Public Affairs Grizzard Communications Group Campbell Mithun $662.1 million Integrated/Specialty Marketing Arnell Group Integer Group Tierney DeGregorio Cole & Weber/Red Cell NA Arnold Worldwide $20.4 million* Lieber, Levett, Koenig, Farese, $95.5 million* $14.4 million* $10.9 million* Burson-Marsteller $207.6 million* Arc Integrated Marketing Babcock Cohn & Wolfe Conill Advertising Organic Hill & Knowlton BBDO Worldwide Carmichael Lynch Universal McCann J. Walter Thompson Co. Frankel Black Rocket Euro RSCG Rapp Collins Worldwide Ogilvy Public Relations Worldwide $1,062.7 million* $34.1 million* $364.8 million* $996.9 million* Lapiz $6.8 million* Russ Reid Co. LB Works Targetbase Leo Burnett Customer Group DDB Worldwide Communications Tracy Locke Partnership Cash Plus Marketing Communications Mediaedge:cia Publicis Groupe Euro RSCG MVBMS Partners Semaphore Partners $815.0 million* U.S. Marketing & Promotions $3.3 million* $1,654.0 million $248.3 million* $2.71 billion* 4 $161.8 million* Adair-Greene Goodby, Silverstein & Partners Dailey & Associates Botsford Group Mindshare Advertising & Media Healthcare Euro RSCG Tatham Partners $38.2 million* Specialty $55.1 million* DeVries Public Relations $331.0 million* NA NA $67.0 million* $917.1 million DraftWorldwide FCB HealthCare Klemtner Advertising GSD&M 1Health Communications Deutsch Ogilvy & Mather Worldwide Leo Burnett Co. Medicus Group International McKinney & Silver Accel Healthcare FCBi $60.8 million* $158.2 million* Golin/Harris International $589.4 million* $801.9 million* Nelson Communications Worldwide $12.1 million* Communications Williams-Labadie Bernard Hodes Group Hacker Group Martin/Williams Cline Davis & Mann Foote, Cone & Belding Worldwide ISO Healthcare Consulting Berlin Cameron/Red Cell D'Arcy Masius Benton & Bowles Media Planning Group $30.1 million* Corbett Healthcare Group $379.2 million* Lowe Healthcare Worldwide $18.0 million* $461.5 million* Dentsu $169.3 million* Marketing Drive Worldwide Publicis is in the process of dissolving D’Arcy among Euro RSCG’s network has two main brands: MVBMS and Tatham. Dieste, Harmel & Partners $2.06 billion Momentum Worldwide its remaining networks. Agencies within the Euro RSCG network but not aligned with Doremus & Co. Gotham 5 the main brands are shown in blue Merkley Newman Harty Partners Eden Communications Group MRM Partners Sicola Martin Fallon Worldwide $47.5 million* $59.0 million* The MWW Group $9.6 million* $81.0 million* Integrated Marketing/Healthcare Harrison & Star Business Group Advertising & Media $536.6 million* Ketchum Directory Advertising Nationwide Advertising Services NA OMD KPR Hill, Holliday, Connors, Cosmopulos R/GA Y&R Advertising Kaplan Thaler Group Arnold W’wide Integrated Solutions $352.9 million* Lyons Lavey Nickel Swift $100.9 million* Torre Lazur McCann Healthcare $442.0 million* $35.1 million* Brann Worldwide Worldwide DCA Advertising Euro RSCG Devon Direct Weber Shandwick $29.1 million Euro RSCG Impact PHD Initiative Media Worldwide Zentropy Partners Branding & Identity, Healthcare Publicis & Hal Riney Euro RSCG Interaction $362.5 million* Zipatoni Co. $54.9 million* Euro RSCG Life Becker $102.7 million* $1,556.4 million Oasis $8.0 million Euro RSCG Life LM&P Bravo Group Euro RSCG Meridian TBWA Worldwide Interpublic Group of Cos. Lowe & Partners Worldwide Marketing Intelligence Brouillard Publicis Worldwide Euro RSCG Middleberg $665.9 million* $6.20 billion $364.4 million* $909.9 million* 2 $472.2 million CommonHealth Integrated Marketing Euro RSCG Tyee MCM Einson Freeman NA Lena Chow Euro RSCG NFO WorldGroup** Glendinning Magnet Communications Zimmerman & Partners Advertising & Media Martin Agency FutureBrand Saatchi & Saatchi Renegade Marketing Group $80.3 million* $3,675.5 million $48.9 million* JWT Specialized Communications $476.5 million* MVBMS Hispanic Springpoint Kang & Lee Landor & Associates Public Relations Austin Kelley McCann-Erickson Worldwide OgilvyOne Worldwide Starcom MediaVest Worldwide $332.4 million* per pound in 2001, and $0.007944 per Japanese yen in ad organization $921.0 million $8.9 million* $1,238.5 million* Marketing Services Ogilvy & Mather Interactive HOW TO READ THE TREES 2002 vs. $0.008327 per yen in 2001. $401.9 million Mendoza Dillon & Asociados Core U.S.-based ad agencies ranked in this report Agency networks are generally known by the Brodeur branch from their parent companies and are color- names of their lead agency, with some exceptions. For advertising agency CONE RTC coded by network. Integrated marketing companies example, Lowe & Partners is lead agency for Avrett, Free & Ginsberg Media First International CrossMedia Team One Advertising are grouped together by discipline and are similarly Interpublic’s “The Partnership” network. Fleishman-Hillard $19.6 million* $9.0 million* Sudler & Hennessey $51.5 million* Jack Morton Worldwide synergy@JWT color-coded by network. Excluded are foreign and minority-owned shops media specialist Karwoski & Courage Kaleidoscope Sport and Total revenue by specialty is taken from company and some specialty agencies. Ketchum Uniworld reports. Revenue by agency are AA estimates and are Media specialist companies showing multiple col- Berenter Greenhouse & Webster Mullen Entertainment VML Zenith Optimedia Group marked with an asterisk (*). ors handle media for clients of more than one net- lead agency Porter Novelli Octagon** Figures are worldwide 2002 revenue in U.S. dol- work. Most media specialists also handle media for in a network $4.1 million* $71.1 million* Wunderman $311.1 million* lars. Foreign currencies were converted at $0.926829 clients outside of the network with which they are per euro in 2002 versus $0.896167 per euro in 2001; affiliated. Revenue shown for these companies were ** These units are currently for sale by Interpublic. $1.479289 per British pound in 2002 vs. $1.442055 based on billings obtained from RECMA Institute. company segment WORLDWIDE 2002 REVENUE BY DISCIPLINE Omnicom Group Interpublic Group of Cos. WPP Group Publicis Groupe Dentsu Havas Advertising & Media Branding & Identity, Healthcare and Specialist Marketing Services Healthcare Public Relations Advertising, Media, Specialty $3,276.4 million; 43.5% Advertising & Media $1,556.4 million; 26.9% Other consolidated Healthcare Public Relations $401.9 million; 6.5% $288.6 million*; 7.0% $95.4 million*; 2.3% Creative Development $917.1 million; 12.2% $3,675.5 million; 59.2% Advertising & Media subsidiaries $91.1 million*; 4.9% $9.4 million*; 0.5% $2,677.5 million; 46.3% $2,279 million; 15.3% $10,896 million; 73.1% Marketing Public Relations Intelligence $921.0 million; Marketing Services New $472.2 million; 12.2% $127.1 million*; Media 7.6% 3.1% $205 million; 1.4% Sales Promotion and Event Marketing $1,521 million; 10.2% Marketing Services Public Relations Advertising & Media Advertising & Media CRM $436.1 million*; 23.7% $2,421.8 million; 32.1% Marketing Communications & Public Affairs Information & Consultancy $3,596.4 million*; 87.6% $1,305.0 million*; 70.9% $1,654.0 million; 26.7% $662.1 million; 11.5% $885.5 million; 15.3% Segment data are called sales in Dentsu’s 2002 annual report (for the year ended March Segment data from Omnicom Segment data from Interpublic Segment data from WPP *Publicis segment figures are based on estimated pro forma revenue of $4.11 billion worldwide 31, 2002) and are the most recent information available. *Havas segment figures are estimates WORLDWIDE 2002 REVENUE BY REGION Omnicom Group Interpublic Group of Cos. WPP Group Publicis Groupe Dentsu Havas U.S. Latin America Rest of world Rest of world North America Europe Asia $4,284.6 million; 56.9% $254.5 million; 4.1% Canada $1,042.2 million; 18.0% $2,174.1 million*; 52.9% $49.2 million; 2.4% $22.1 million; 1.1% $70.4 million; 3.8% Latin America Rest of world $62.1 million; 3.4% $979.0 million; $152.4 million; 2.5% 13.0% Asia and other $508.9 million; 8.2% U.S. Europe Europe $2,291.1 million; 39.6% U.S. Europe $3,491.1 million; 56.3% Asia $1,796.7 million; $2,448.2 million; 42.3% $2,272.7 million; 30.2% U.S. $1,989.5 million; 96.5% North America 29.0% $1,933.5 million*; 47.1% Europe $804.5 million; 43.7% $904.6 million; 49.1% Regional data from Omnicom Regional data from Interpublic Regional data from WPP *Publicis regional figures are based on estimated pro forma data of $4.11 billion worldwide Regional data from Dentsu agencies Regional data from Havas’ 2002 “Revenue and Trends” report Thanksgiving in Ladera Heights Santa and the Princess.
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