Havas Group Dentsu Aegis Network
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Todas Las Estrategias Aquí
ESTRATEGIAS DE MARKETING Y COMUNICACIÓN 2020 ESTRATEGIAS DE MARKETING Y COMUNICACIÓN 2020 Las mejores estrategias de marketing de 2020 Creatividad, esfuerzo y valentía. Como cada año, nuestro Especial Estrategias contiene un “concentrado” del mejor marketing que se ha hecho en España durante los últimos 12 meses. Pero este año, además, ofrece un fiel reflejo de la crisis radical que nos azota y de la resistencia que empresas, marcas y ciudadanos están oponiendo. A lo largo de las siguientes páginas, muchas estrategias hilan, de manera muy gráfica, la crónica de la vida española a lo largo del 2020. Son muchas las marcas que superan, con nota, el banco de pruebas que el COVID-19 ha puesto en su camino. Cinco de ellas han sido las ganadoras de los TOP5 Excellence-Estrategias de Marketing, los premios creados por IPMARK para reconocer los trabajos más brillantes del año. TOP5 Excellence- Estrategias de Marketing Bankinter, Durex, Estrella Damm, C&A y Just Eat se han alzado como las vencedoras de las cinco categorías de los TOP5 Excellence-Estrategias de Marketing, tras la valoración de un total de 65 trabajos realizada por el jurado.Cinco de ellas han sido las ganadoras de los TOP5 Excellence-Estrategias de Marketing, los premios creados por IPMARK para reconocer los trabajos más brillantes del año. TOP Disruptiva ‘The Reminder Bra’ C&A Para el jurado, “The Reminder Bra” es un magnífico ejemplo de cómo la disrupción puede cubrir todos los puntos de contacto del customer journey. “Demuestra más que dice e impacta positivamente en la cons- trucción de hábitos saludables. -
2017 Agency Family Tree
2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP -
Omnicom Group April 14, 2010 Karen Bonner
Omnicom Group April 14, 2010 Karen Bonner Kael Kristof Alexander Olson Omnicom Group Table of Contents Executive Summary............................................................................................3 Company Overview.............................................................................................5 History ...............................................................................................................5 Business Model.................................................................................................8 Competitive Analysis: Porter’s Five Forces ...................................................10 Overview .........................................................................................................10 Internal Rivalry ................................................................................................10 Entry & Exit .....................................................................................................11 Supplier Power................................................................................................12 Buyer Power....................................................................................................13 Substitutes & Complements ............................................................................13 Financial Analysis.............................................................................................15 Overview .........................................................................................................15 -
SLTN - Dedicated to the Trade Sltn.Co.Uk April 27, 2017
SLTN - dedicated to the trade sltn.co.uk April 27, 2017 Estella - SLTN - linda.indd 1 19/04/2017 14:26 Estrella - SLTN - linda.indd 1 24/04/2017 12:36 SLTN - dedicated to the trade sltn.co.uk April 27, 2017 Incoming councillors should take time to learn about the business New boards must understand trade By Dave Hunter “This is a real opportunity for local communities as well as SCOTLAND’S incoming licens- some councillors to give their communities a real boost,” said city and town centres.” ing boards should take the time As well as the day-to-day to learn about the licensed Simmonds. “On average every pub in licensing of alcohol in their • This year’s Paisley Beer Festival had upwards of 300 beers on offer. trade as a matter of urgency areas, the new boards will be before making decisions that Scotland adds £100,000 per year to their local economy. tasked with drafting new li- will impact on livelihoods, say censing policy statements, trade groups. “With a common sense ap- Pulling out all the proach, greater transparency which are due to take effect in The local council elections 2018. taking place a week today (May and consistency, the industry can play a key role in the re- Jack Cummins, of Hill Brown stops in Paisley 4) are expected to see new Licensing, said the “one really councillors elected in many ar vival of local economies across FOOD and drink took centre - the country.” big issue” for every policy state- included a series of eas, which will inevitably lead stage in Paisley last weekend Stephen McGowan of legal ment will be overprovision. -
2018 Effie Uk Awards Jury
2018 EFFIE UK AWARDS JURY JURY CHAIR ALINE SANTOS Global Executive VP Marketing and Head of Diversity and Inclusion Unilever FINAL ROUND JURY JONATHAN AKWUE JENNY BULLIS Managing Partner Global CSO GroupM [m]PLATFORM Digitas GroupM GABY BELL DARREN BURNETT Europe CEO Chief Strategy Officer Hall & Partners MRM Meteorite ASH BENDELOW BOGDANA BUTNAR Managing Director Head of Strategy Brave Poke London MARTIN BEVERLEY JANET CARPENTER Executive Strategy Director Managing Director adam&eveDDB Spring Studios DOMINIQUE BONNAFOUX PIP CASEY Strategy Director Regional Manager FITCH Tourism New Zealand FREDRIK BORESTROM KAREN CONNELL Agency Development Partner Founder LinkedIn The SMALLmighty STUART BOWDEN HARVEY COSSELL Global CSO Head of Strategy Wavemaker We Are Social ANNA BRIDGSTOCK RUAIRI CURRAN Digital Performance Director Head of Strategy Wunderman Gravity Road PETER BUCKLEY PETER DANN Comms Planner Director Facebook The Nursery Research and Planning VERRA BUDIMLIJA CAROLAN DAVIDGE Chief Strategy Officer Marketing & Engagement Director Wavemaker British Heart Foundation SHEKHAR DESHPANDE DAN IZBICKI Global Planning Director Global Creative Excellence Director J Walter Thompson Unilever LAUREN DYER OWEN JENKINSON Creative Director Marketing Director Saatchi & Saatchi Freeview PAUL DYSON TONY JOYCE Founder Director Data2Decisions Tony Joyce Consulting TIM ELKINGTON KARINA KIELBINSKA Chief Digital Officer Managing Partner IAB UK OMD EMEA CLAIRE EVERETT SIMON LAW Head of Social Marketing Chief Strategy Officer Time to Change Possible London JANE -
Omnicom Group Table of Table 08 People
DIVERSE TALENT COLLECTIVE STRENGTH 2019 CORPORATE RESPONSIBILITY REPORT WITH 2020 UPDATES Omnicom is a group of thousands of individuals across more than 70 countries collectively bringing their passion and creativity to over 5,000 brands. The talent of this diverse group of people allows us to create a positive and lasting impact on the world the best way we know how: through our work. Contents 04 Letter from Our CEO 05 About Omnicom Group Table of Table 08 People 27 Community 40 Environment 48 Governance 52 About This Report 53 UN Global Compact (UNGC) Communication on Progress 54 GRI Standards Content Index Governance About This Report UNGC Progress GRI Index In a world that’s rapidly changing, Omnicom grounds itself in its Furthermore, we supported Theirworld again in 2019 through its commitments to having the industry’s most innovative, collaborative #WriteTheWrong campaign, which raised awareness of the 260 million and diverse talent. Through diverse perspectives and collective strength, children who do not attend school each day. Our work on the our organization is able to uphold the highest standards of excellence and #WriteTheWrong campaign helped secure $2.3 billion in commitments creativity for our clients and the communities we share around the globe. to education over one week and underscored our own commitment to UN Sustainable Development Goal 4. While this report focuses on our 2019 activities, its release comes at a time of uncertainty and unrest in the wake of the COVID-19 pandemic We also continued our progress against our goals of reducing the and the racial inequalities brought to light by George Floyd’s tragic death. -
Who We Are (PDF
Who we are 8 WPP ANNUAL REPORT 2009 WPP ANNUAL REPORT 2009 9 Who we are Our companies & associates Advertising Consumer Insight Prime Policy Group www.prime-policy.com ADK1 Kantar: Public Strategies www.adk.jp www.kantar.com www.pstrategies.com Bates 141 Added Value Quinn Gillespie www.bates141.com www.added-value.com www.quinngillespie.com BrandBuzz■ Center Partners Robinson Lerer & Montgomery■ www.brandbuzz.com www.centerpartners.com www.rlmnet.com CHI & Partners1 IMRB International Wexler & Walker Public Policy Associates www.chiandpartners.com www.imrbint.com www.wexlergroup.com Dentsu Y&R1,2,■ Kantar Health www.dyr.co.jp www.kantarhealth.com Grey Kantar Japan Branding & Identity www.grey.com www.jp.kantargroup.com HS Ad1 Kantar Media Addison Corporate Marketing● www.hs-ad.co.kr www.kantarmedia.com www.addison.co.uk JWT Kantar Operations BDGMcColl www.jwt.com www.kantaroperations.com www.bdg-mccoll.com Johannes Leonardo1 Kantar Retail BDGworkfutures www.johannesleonardo.com www.kantarretail.com www.bdgworkfutures.com Marsteller Advertising■ Kantar Worldpanel Coley Porter Bell www.marsteller.com www.kantarworldpanel.com www.cpb.co.uk Ogilvy & Mather Lightspeed Research Dovetail www.ogilvy.com www.lightspeedresearch.com www.dovetailfurniture.com Santo Millward Brown FITCH● www.santo.net www.millwardbrown.com www.fitchww.com Scangroup1 The Futures Company Lambie-Nairn● www.scangroup.biz www.thefuturescompany.com www.lambie-nairn.com Soho Square TNS Landor Associates■,● www.sohosq.com www.tnsglobal.com www.landor.com Tapsa Other marketing -
ATTENDEE LIST 2017 AHAA ANNUAL CONFERENCE Chicago, IL June 12 - 14, 2017
ATTENDEE LIST 2017 AHAA ANNUAL CONFERENCE Chicago, IL June 12 - 14, 2017 Last Name First Name Organization City State Abeja Maribell Hoy Chicago IL Adamec Matt MocoSpace Boston MA Adduci Ernesto Lapiz Chicago IL Aguiar Debbie EVENTUS MARKETING, LLC. Doral FL Aguilera Laura Hoy Chicago IL Alcantara-Diaz Gabriela Semilla AD, Inc. Miami FL Alcocer Mei-Lin Audio.ad Buenos Aires Alfaro Sandra wing New York NY Allain Oscar Identity New York NY Alvarado Ulysses Tu Visión Canal El Segundo CA Alvidrez Sandra Hoy Chicago IL Amato-Baril Joe FirstBank Lakewood CO Appel Byron Premier Tourist and Landmark Association New York NY Ashworth Cynthia Telemundo Media Hialeah FL Austen Danielle fluent360 LLC Nashville TN Azucena Marco Lapiz Chicago IL Baagoe Jenna Mintel Chicago IL Bahena Efrain Lapiz Chicago IL Bamford Tab La Vida Baseball Chicago IL Banks Paul TheSportsBank.net Chicago IL Barcelo Daniela Lapiz Chicago IL Barrera Alfonso HispanicPro Chicago IL Barsotti Johanna Hoy Chicago IL Bartolini Melissa Republica, LLC Miami FL Bazan Stephanie Avocados From Mexico Colleyville TX Bazarkaya Toygar We Are Unlimited New York NY Becerra Jennifer Taboola New York NY Bedoya Maribel BCEX Experiential Marketing New York NY Belanger Blake H Code Media Dallas TX Bernal Perez Maria Lapiz Chicago IL Bernard Joe Telemundo Media New York NY Birch Kelly Sullivan Higdon & Sink Wichita KS Blackmere Lane Florida State University Tallahassee FL Bonet Maria Lapiz Chicago IL Bonilla Pedro Magnus Media Miami FL Bonkowski Dana Publicis Media New York NY Boudinot Mary Jo NGL Media New York NY Boxer Matt Telemundo Media New York NY Braga Marina Publicis Media Chicago IL Brass Michael Lopez Negrete Communications, Inc. -
2018 Ipg Inclusion Awards
16AUG2018 2018 IPG INCLUSION AWARDS The IPG Inclusion Awards are a celebration of the measurable progress, excellence and commitment of IPG employees and agencies to diversity and inclusion. #IPGINSPIREDINCLUSIVITY 2018 IPG Inclusion Awards WELCOME Michael Roth Chairman and CEO, IPG REMARKS Khetsiwe Dlamini Chief of Staff and Interim Director of Strategic Partnership Division, UN Women FIRESIDE CHAT Heide Gardner SVP, Chief Diversity and Inclusion Officer, IPG W. Kamau Bell Host, United Shades of America, CNN AGENCY AWARDS CEREMONY Community Impact Recognizes an agency for its commitment to diversity and inclusion through collaboration and partnerships with organizations specifically serving diverse groups. Weber Shandwick — LA LGBT Center ACCEPTING: Peter Gay, Executive Creative Director, Healthcare, Weber Shandwick Most Effective Targeted Campaign Recognizes an agency for a campaign that is intentionally inclusive and deliberate in reaching a specific diverse customer target based on non-stereotypical insights and imagery. Weber Shandwick — LA LGBT Center ACCEPTING: Peter Gay, Executive Creative Director, Healthcare, Weber Shandwick Best Internal Communications Program Recognizes an agency that has undertaken substantial efforts to communicate specific diversity and inclusion themes and/or to provide effective D+I training/education to a large number of employees for the purposes of achieving strategic goals associated with the agency’s D&I strategy, based on documented results. Campbell Ewald ACCEPTING: Kevin Wertz, Chief Executive -
Printmgr File
UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F (Mark One) ‘ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 31 December 2020 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ‘ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report For the transition period from to Commission file number 001-38303 WPP plc (Exact Name of Registrant as specified in its charter) Jersey (Jurisdiction of incorporation or organization) Sea Containers, 18 Upper Ground London, United Kingdom, SE1 9GL (Address of principal executive offices) Andrea Harris Group Chief Counsel Sea Containers, 18 Upper Ground, London, United Kingdom, SE1 9GL Telephone: +44(0) 20 7282 4600 E-mail: [email protected] (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Trading Symbol (s) Name of each exchange on which registered Ordinary Shares of 10p each WPP London Stock Exchange American Depositary Shares, each WPP New York Stock Exchange representing five Ordinary Shares (ADSs) Securities registered or to be registered pursuant to Section 12(g) of the Act. Not applicable (Title of Class) Not applicable (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. -
The Evolution of the Digital Political Advertising Network
PLATFORMS AND OUTSIDERS IN PARTY NETWORKS: THE EVOLUTION OF THE DIGITAL POLITICAL ADVERTISING NETWORK Bridget Barrett A thesis submitted to the faculty at the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master of Arts at the Hussman School of Journalism and Media. Chapel Hill 2020 Approved by: Daniel Kreiss Adam Saffer Adam Sheingate © 2020 Bridget Barrett ALL RIGHTS RESERVED ii ABSTRACT Bridget Barrett: Platforms and Outsiders in Party Networks: The Evolution of the Digital Political Advertising Network (Under the direction of Daniel Kreiss) Scholars seldom examine the companies that campaigns hire to run digital advertising. This thesis presents the first network analysis of relationships between federal political committees (n = 2,077) and the companies they hired for electoral digital political advertising services (n = 1,034) across 13 years (2003–2016) and three election cycles (2008, 2012, and 2016). The network expanded from 333 nodes in 2008 to 2,202 nodes in 2016. In 2012 and 2016, Facebook and Google had the highest normalized betweenness centrality (.34 and .27 in 2012 and .55 and .24 in 2016 respectively). Given their positions in the network, Facebook and Google should be considered consequential members of party networks. Of advertising agencies hired in the 2016 electoral cycle, 23% had no declared political specialization and were hired disproportionately by non-incumbents. The thesis argues their motivations may not be as well-aligned with party goals as those of established political professionals. iii TABLE OF CONTENTS LIST OF TABLES AND FIGURES .................................................................................................................... V POLITICAL CONSULTING AND PARTY NETWORKS ............................................................................... -
2008 Annual Report
2008 ANNUAL REPORT A LETTER FROM THE CHAIRMAN TO OUR SHAREHOLDERS: In recent years, our company has made significant progress that the business environment deteriorated so dramatically during in improving its competitiveness and financial performance. It’s the final six weeks of the year. Last year’s organic revenue growth gratifying to report to you that this trend continued in 2008. of 3.8% was equal to or better than that of all our principal We achieved very strong results in terms of revenue growth, competitors. Every one of our major global networks — from cash flow and profitability. IPG’s organic growth performance advertising to media to marketing services — posted organic placed us at the top end of our peer group, reflecting our growth, as did all world regions. leadership in delivering innovative marketing solutions. What is Progress in margin performance also continued throughout more, our agencies’ best-in-class professional offerings were 2008. IPG’s trailing 12-month operating margin trend has now recognized by several of the most prestigious honors our industry shown improvement for 10 consecutive quarters. In the fourth has to offer. Cash flow from operations has improved by close to quarter, despite an organic revenue decrease due to the broader a billion dollars in just a few years’ time. Operating income and economic conditions, we were nonetheless able to increase earnings were at the highest levels since 2000. operating margin by close to 400 basis points. These results demonstrate the kind of progress we foresaw For the full year, operating income jumped from $344 when the current management team set out a little over three years million in 2007 to $590 million in 2008, an increase of 71%.