Standard Terms and Conditions of Kantar TNS, Public and Media in the Netherlands
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Todas Las Estrategias Aquí
ESTRATEGIAS DE MARKETING Y COMUNICACIÓN 2020 ESTRATEGIAS DE MARKETING Y COMUNICACIÓN 2020 Las mejores estrategias de marketing de 2020 Creatividad, esfuerzo y valentía. Como cada año, nuestro Especial Estrategias contiene un “concentrado” del mejor marketing que se ha hecho en España durante los últimos 12 meses. Pero este año, además, ofrece un fiel reflejo de la crisis radical que nos azota y de la resistencia que empresas, marcas y ciudadanos están oponiendo. A lo largo de las siguientes páginas, muchas estrategias hilan, de manera muy gráfica, la crónica de la vida española a lo largo del 2020. Son muchas las marcas que superan, con nota, el banco de pruebas que el COVID-19 ha puesto en su camino. Cinco de ellas han sido las ganadoras de los TOP5 Excellence-Estrategias de Marketing, los premios creados por IPMARK para reconocer los trabajos más brillantes del año. TOP5 Excellence- Estrategias de Marketing Bankinter, Durex, Estrella Damm, C&A y Just Eat se han alzado como las vencedoras de las cinco categorías de los TOP5 Excellence-Estrategias de Marketing, tras la valoración de un total de 65 trabajos realizada por el jurado.Cinco de ellas han sido las ganadoras de los TOP5 Excellence-Estrategias de Marketing, los premios creados por IPMARK para reconocer los trabajos más brillantes del año. TOP Disruptiva ‘The Reminder Bra’ C&A Para el jurado, “The Reminder Bra” es un magnífico ejemplo de cómo la disrupción puede cubrir todos los puntos de contacto del customer journey. “Demuestra más que dice e impacta positivamente en la cons- trucción de hábitos saludables. -
SLTN - Dedicated to the Trade Sltn.Co.Uk April 27, 2017
SLTN - dedicated to the trade sltn.co.uk April 27, 2017 Estella - SLTN - linda.indd 1 19/04/2017 14:26 Estrella - SLTN - linda.indd 1 24/04/2017 12:36 SLTN - dedicated to the trade sltn.co.uk April 27, 2017 Incoming councillors should take time to learn about the business New boards must understand trade By Dave Hunter “This is a real opportunity for local communities as well as SCOTLAND’S incoming licens- some councillors to give their communities a real boost,” said city and town centres.” ing boards should take the time As well as the day-to-day to learn about the licensed Simmonds. “On average every pub in licensing of alcohol in their • This year’s Paisley Beer Festival had upwards of 300 beers on offer. trade as a matter of urgency areas, the new boards will be before making decisions that Scotland adds £100,000 per year to their local economy. tasked with drafting new li- will impact on livelihoods, say censing policy statements, trade groups. “With a common sense ap- Pulling out all the proach, greater transparency which are due to take effect in The local council elections 2018. taking place a week today (May and consistency, the industry can play a key role in the re- Jack Cummins, of Hill Brown stops in Paisley 4) are expected to see new Licensing, said the “one really councillors elected in many ar vival of local economies across FOOD and drink took centre - the country.” big issue” for every policy state- included a series of eas, which will inevitably lead stage in Paisley last weekend Stephen McGowan of legal ment will be overprovision. -
2018 Effie Uk Awards Jury
2018 EFFIE UK AWARDS JURY JURY CHAIR ALINE SANTOS Global Executive VP Marketing and Head of Diversity and Inclusion Unilever FINAL ROUND JURY JONATHAN AKWUE JENNY BULLIS Managing Partner Global CSO GroupM [m]PLATFORM Digitas GroupM GABY BELL DARREN BURNETT Europe CEO Chief Strategy Officer Hall & Partners MRM Meteorite ASH BENDELOW BOGDANA BUTNAR Managing Director Head of Strategy Brave Poke London MARTIN BEVERLEY JANET CARPENTER Executive Strategy Director Managing Director adam&eveDDB Spring Studios DOMINIQUE BONNAFOUX PIP CASEY Strategy Director Regional Manager FITCH Tourism New Zealand FREDRIK BORESTROM KAREN CONNELL Agency Development Partner Founder LinkedIn The SMALLmighty STUART BOWDEN HARVEY COSSELL Global CSO Head of Strategy Wavemaker We Are Social ANNA BRIDGSTOCK RUAIRI CURRAN Digital Performance Director Head of Strategy Wunderman Gravity Road PETER BUCKLEY PETER DANN Comms Planner Director Facebook The Nursery Research and Planning VERRA BUDIMLIJA CAROLAN DAVIDGE Chief Strategy Officer Marketing & Engagement Director Wavemaker British Heart Foundation SHEKHAR DESHPANDE DAN IZBICKI Global Planning Director Global Creative Excellence Director J Walter Thompson Unilever LAUREN DYER OWEN JENKINSON Creative Director Marketing Director Saatchi & Saatchi Freeview PAUL DYSON TONY JOYCE Founder Director Data2Decisions Tony Joyce Consulting TIM ELKINGTON KARINA KIELBINSKA Chief Digital Officer Managing Partner IAB UK OMD EMEA CLAIRE EVERETT SIMON LAW Head of Social Marketing Chief Strategy Officer Time to Change Possible London JANE -
R3 China Agency Family Tree 2019-En-20190412
46,412 Local agencies (RMB 88,708 M revenue) China 324 MUltinational Agencies AGENCY FAMILY TREE (RMB 26,395 M revenue) 2019 LOCAL GROUPS INDEPENDENT LOCAL AGENCIES MULTINATIONAL AGENCIES BlueFocus 2018 Revenue Estimate: RMB 5,600 M WPP 2018 Revenue Estimate: RMB 7,192 M Beijing 2018 Revenue Estimate: RMB 12,454 M China East 2018 Revenue Estimate: RMB 18,180 M China north 2018 Revenue Estimate: RMB 8,486 M BLUEFOCUS GROUP: BlueDigital, Phluency, SNK Advertising, Insight PR, AKQA: AKQA NIELSEN 2018 Revenue Estimate: RMB 1,905 M BlueMedia (Domob, Madhouse, BlueVision), Bojie Media, Eyes Media, Creative Jiuyi, I'MNEXT, Yuanshan, Orange Group, 180 China, JIANGSU Reeyee, Radi, J&J Intelligence Group, Easyads, TIANJIN Bo Ruo, Shen Du, Shuang Mu Ad, Tian Jian Ad, Burson Cohn Wolfe: Burson Cohn Wolfe Kingo, Jiebao Data, BlueFocus Entertainment Communications, La Feng Media, DHA Group, Pga-sip, Silverapple, Geometry Global: Geometry, Dawson, Winline Marketing, XMKT Think3, Rando, Bang, Feng's/Ribo, Sun&Sun Branding, NO of Agencies: 2,725 NO of Agencies: 1,086 Seeder Ad, Fuyuan, Sheng Shi Tong Da Ad, Prophet Data, We Are Social, Metta Communications Boda Siyuan, Dongdao, ShiPang Advertising Co., Ltd. Shi Chuan Ad, Nanjing MPI, Huajian Media, Cxeye, Yang Guang Lu Yi Media, Shangding Team, Grey Group: Grey, G2 Star Echo, Grey DPI, Easycom 2018 Revenue Estimate: RMB 742 M Association: AdMaster, Behe, Blue Future, BlueMP, BlueStrategy, LXU studio, TAMNAAAA, Mos, Sun Communication Jin Ding Ad, Wonderful100 Ad, T.C. Brand Design, Maihe Ad, Chuan Cheng -
Havas Group Dentsu Aegis Network
WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network -
Omnicom Group WPP MDC Partners Publicis Groupe Interpublic Group
AGENCY FAMILY TREE 2018 KEY HOLDING COMPANY AGENCY NETWORK FULL SERVICE DIRECT & DIGITAL PUBLIC RELATIONS MEDIA PLANNING & BUYING PROMO & ACTIVATION BRANDING & DESIGN HEALTHCARE & MEDICAL OTHER WPP J. Walter Thompson Hill+Knowlton Strategies Grey Canada Young & Rubicam Group National Public Relations GroupM TenthAvenue Kantar Ogilvy Hill+Knowlton Strategies Axon Communications Ogilvy Canada London J. Walter Thompson Canada Tank Taxi M/Six Canada Bookmark Kantar TNS Canada Canada Toronto Global Employees: Ogilvy JWT Inside GCI Canada Taxi 2 National Equicom Wavemaker Shopper2Buyer Kantar Millward Brown 205,000 Commonhealth Revenue by Region: JWT Intelligence SJR Canada Blast Radius Mindshare Canada North America 25% John St. Mirum Canada Wunderman Excelerator Media U.K. 21.4% Geometry Western Europe 17.9% Wunderman Data Management Xaxis Canada Other 35.7% Wunderman Health MediaCom Canada The & Partnership Essence Cohn & Wolfe Canada Catalyst Canada Omnicom Group OMG Worldwide BBDO Worldwide DDB Group Canada TBWA Worldwide DAS Group of Companies Touché BBDO Canada DDB Canada Juniper Park\TBWA Critical Mass New York OMD Canada Proximity Canada DDB Public Relations Tam-Tam\TBWA Ketchum Global Employees: 78,500 PHD Toronto Tribal Daggerwing Group Revenue by Region: Hearts & Science Track DDB FleishmanHillard Canada Red Urban Toronto North America 59.5% Europe 25.3% Alternator Twice High Road Communications Interbrand Canada Asia Pacific 10.6% Latin America 2.7% Accuen Kid Think Porter Novelli Canada GMR Marketing Canada Middle East and Africa 1.8% Highway Entertainment TracyLocke Canada MarketStar Canada Annalect Anderson DDB Health & Lifestyle IMS Canada Resolution Media CDM Montreal Interpublic Group Of Companies Huge FCB CMG McCann Worldgroup IPG Mediabrands New York / Global Employees: 49,800 FCB Golin McCann UM Revenue by Region: North America 59.7% Fuel Content Weber Shandwick MRM//McCann Initiative Asia Pacific 11.8% // Continental Europe 8.9% // U.K. -
Omnicom Group WPP MDC Partners Publicis Groupe Interpublic Group of Companies Vision7 International Havas Dentsu Aegis Network
AGENCY FAMILY TREE 2018 KEY HOLDING COMPANY AGENCY NETWORK FULL SERVICE DIRECT & DIGITAL PUBLIC RELATIONS MEDIA PLANNING & BUYING PROMO & ACTIVATION BRANDING & DESIGN HEALTHCARE & MEDICAL OTHER WPP J. Walter Thompson Hill+Knowlton Strategies Grey Canada Young & Rubicam Group National Public Relations GroupM TenthAvenue Kantar Ogilvy Ogilvy Canada Hill+Knowlton Strategies Axon Communications London J. Walter Thompson Canada Tank Taxi M/Six Canada Bookmark Kantar TNS Canada Canada Toronto Global Employees: Ogilvy 205,000 JWT Inside GCI Canada Taxi 2 National Equicom Wavemaker Shopper2Buyer Kantar Millward Brown Commonhealth Revenue by Region: North America 25% JWT Intelligence SJR Canada Blast Radius Mindshare Canada John St. U.K. 21.4% Mirum Canada Wunderman Excelerator Media Geometry Western Europe 17.9% Other 35.7% Wunderman Data Management Xaxis Canada The & Partnership Wunderman Health MediaCom Canada Cohn & Wolfe Canada Catalyst Canada Omnicom Group OMG Worldwide BBDO Worldwide DDB Group Canada TBWA Worldwide DAS Group of Companies Touché BBDO Canada DDB Canada Juniper Park\TBWA Critical Mass New York OMD Canada Proximity Canada DDB Public Relations Tam-Tam\TBWA Ketchum Global Employees: 78,500 PHD Toronto Tribal Daggerwing Group Revenue by Region: Hearts & Science Track DDB FleishmanHillard Canada Red Urban Toronto North America 59.5% Europe 25.3% Alternator Twice High Road Communications Interbrand Canada Asia Pacific 10.6% Latin America 2.7% Accuen Kid Think Porter Novelli Canada GMR Marketing Canada Middle East and Africa 1.8% Highway Entertainment TracyLocke Canada MarketStar Canada Annalect Anderson DDB Health & Lifestyle IMS Canada Resolution Media CDM Montreal Interpublic Group Of Companies Huge FCB CMG McCann Worldgroup IPG Mediabrands New York / Global Employees: 49,800 FCB Golin McCann UM Revenue by Region: North America 59.7% Fuel Content Weber Shandwick MRM//McCann Initiative Asia Pacific 11.8% // Continental Europe 8.9% // U.K. -
RESEARCH LIVE INDUSTRY REPORT 2019 1 INTRODUCTION Jane Frost, Chief Executive, MRS
THE RESEARCHLIVE INDUSTRY REPORT 2019 INCLUDING THE NEW MRS LEAGUE TABLES Now more than ever, online communities must offer both agile and immersive methodologies to deliver faster, more in-depth insights. Our insight ecosystem enables us to do just that. www.jointhedotsmr.com wejointhedots 2 CONTENTS 2 INTRODUCTION Jane Frost, CEO, MRS 4 MRS LEAGUE TABLES 2017 4 ANALYSIS 6 INDIVIDUAL AGENCIES 12 CONSOLIDATED BUSINESSES 17 INTERNATIONAL OUTLOOK: ANALYSIS OF 2018 GRBN GLOBAL TOP 25 24 TIME TO FLEX Graeme Lawrence, Join the Dots 26 PERSPECTIVES — THE FASTEST GROWERS — CLIENTS Jane Bainbridge, Research Live 34 HIGHLIGHTS FROM THE MRS INDUSTRY SURVEY 2018 David Cahn, synygis consulting 36 THE GENDER PAY GAP IN THE MARKET RESEARCH SECTOR David Cahn 42 HELPING BRANDS STAY AHEAD OF THE CURVE ACKNOWLEDGEMENTS Market Research Society (MRS) would like to thank all contributors to this report. In particular, to David Barr for compiling the MRS League Tables every year and providing analysis, and David Cahn for undertaking the annual MRS Industry Survey and gender pay gap analysis, and Diane Bowers for preparing the 2018 GRBN Global Top 25. If you have any queries about this report please contact MRS [email protected] or call 020 7490 4911. THE RESEARCH LIVE INDUSTRY REPORT 2019 1 INTRODUCTION Jane Frost, chief executive, MRS Welcome to the Research Live Industry Report 2019. This report brings together multiple sources of intelligence MRS continues to lobby hard and highlight the value including the MRS League Tables and highlights from the of the research industry to the UK government. This is MRS Industry Survey. -
2019 Global High Yield & Leveraged Finance Conference
2019 Global High Yield & Leveraged Finance Conference February 25, 2019 Presenters & Forward-Looking Statements Forward-Looking Statements Joel Quadracci This communication contains certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Chairman, President & Forward-looking statements include statements regarding, among other things, our current expectations about the Company's future results, financial condition, revenue, earnings, free cash flow, margins, objectives, goals, strategies, beliefs, intentions, plans, estimates, prospects, Chief Executive Officer projections and outlook of the Company and can generally be identified by the use of words or phrases such as "may," "will," "expect," "intend," "estimate," "anticipate," "plan," "foresee," "project," "believe," "continue" or the negatives of these terms, variations on them and other similar expressions. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results to be materially different from those expressed in or implied by such forward-looking statements. Forward-looking statements are based largely on the Company's expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and Dave Honan beyond our control. Executive Vice President & The factors that could cause actual results to materially differ include, among others: the impact of decreasing demand for printed materials and Chief Financial Officer -
Effie UK – Press Release
effie UK – Press Release Effie Awards UK announces 2017 winners MullenLowe London, IKEA and Unilever win accolades as Effie UK’s Most Effective Agency, Brand and Marketer of the Year London, 17th May 2017 – Winners of the 2017 Effie UK programme were revealed tonight at the annual Awards Ceremony in London. Since 1968, the Effie Awards have honoured marketing ideas that work, and now celebrate marketing effectiveness in more than 40 markets globally. This is the second year of the UK competition. All 2017 UK finalists were celebrated at BAFTA in London, with 14 moving on to become winners. MullenLowe London was named the Effie UK Agency of the Year. The evening also saw awards for Effie UK’s Most Effective Brand with IKEA taking home this accolade, and Unilever taking the title of Effie UK’s Most Effective Marketer of the Year. These special recognitions are based on a standard point model, which recognises all companies credited on a finalist or winning campaign. “UK entries were rigorously evaluated by industry leaders over two rounds of judging – a jury which this year featured outstanding diversity. Effie aims to recruit a diverse jury, giving clients, agencies, media, trade bodies an opportunity to be involved in the selection of most effective work – as one of the ways for the industry to keep challenging itself. All the finalists should be extremely proud of their accomplishments.” commented Nina Bibby, Chief Marketing Officer of O2 (Telefonica UK), and the Jury Chair for the 2017 Effie Awards UK competition. Insights from this year’s finalist and winning campaigns will be featured in a report produced in partnership with Kantar TNS. -
Anche Le Imprese B2B Sono Chiamate Ad Agire Su Temi Di Rilevanza Sociale
martedì 19 marzo 2019 quotidiano di brand marketing, comunicazione, media, web & digital, pubblicità, design www.brand-news.it TAG Oggi parliamo di... intelligence Z Factor, Havas Media, Accenture Interactive, Storm Digital Anche le imprese B2B sono chiamate Ente Nazionalpea Rgi.s 2i, AB Comunicazioni, Justbit, Open Fiber ad agire su temi di rilevanza sociale pag. 4 Secondo la ricerca dell’agenzia di PR Hotwire, che riguarda anche l’Italia, siamo in un Connexia, Felice d’En - dice, Regione Lombardia, mondo ‘Post Business-to-Business’ dove le dinamiche B2C sconfinano nei rapporti ProWeb Consulting pag. 6 tra le imprese, con risvolti anche sul fronte comunicazione e marketing BizUp, FIGC, National A pag. 15 Geographic Kantar, A-Topnoa,g 2. 48 Ore Agenzie Agenzie Cultura Lida, M&pCag S. a9 atchi, S4 Capital L’agenzia Lida sonda la propria Connexia apre una sede a Skoda, Bpoasge .F 1ra0 mes Plasmon, Dude pag. 11 presa sulla gente con del Roma e vince il digital da 2,5 Maina, In Actionp, aDge . 12 merchandising irresistibile mln di Regione Lombardia Cecco, LoRo, Juventus pag. 13 Originale iniziativa della sigla londinese A guidare gli uffici capitolini dell’agenzia Buondì Motta, Saatchi, Fil - mmaster, Phd, Nestlé, che mette alla prova posizionamento, idee guidata dal ceo Paolo D’Ammassa sarà Stefano Borghi pag. 14 e creatività in un negozio Felice d’Endice Hotwire A pag. 10 A pag. 6 Conde Npaasgt,. A15mazon Alexa, Faris Yakob, Ge - intelligence nius Steals Rcs pag. 16 Un solo canale, mille Tbwap\aItga.l ia1,7 Eni, Leo Bur - nett, Multicentrum possibilità: YouTube. -
Download WPP's Journal of Original Thinking, Atticus Volume 24 PDF
Our Grand Prix-winning paper in this year’s Atticus Awards highlights the potential of voice to become the primary mode of man-machine communication, with all that that implies for brands. Voice assistants like Alexa, Siri and Cortana can take your instruction for everything from playing music to ordering a cab or finding you a pizza. Brands have to develop skills for these assistants, but, more significantly, they have to find their own voice and their own place in this fast-changing world. AI, in its many forms, is a recurrent theme among this year’s winners. Chatbots figure, as do bots that influence political opinion. Autonomous vehicles present a new advertising medium. MediaCom’s The Rise of the Machines considers a future where computers target their marketing at other computers that make purchase decisions on the consumer’s behalf. And Landor takes a look at digital packaging that has potential to interact with your household devices, courtesy of the Internet of Things. As you would expect, technology is prominent throughout: the rising power of blockchain; how to transform a research firm into a tech business; and the state of the art in video. And social media is still top of mind: from its role in research, to the new wave of entrepreneurialism in Saudi Arabia which harnesses social platforms. Add in effectiveness, marketing to GenZ, China’s lower tiers and neuro-pricing and you have a compelling snapshot of what’s testing the best minds of the industry in the second decade of the Millennium. Alexander Garrett Editor, Atticus Journal FROM THE CEO Judges Atifa Silk Brand Director, Haymarket Brand Media, publishers of Campaign Asia-Pacific and CEI Jeremy Bullmore Member of WPP Advisory Board Peter Dart WPP Global Client Lead, Unilever Sanja Partalo Senior Vice President, Corporate Strategy & Digital Development, WPP I think it was Arnold Palmer who said, “The more I practice, the luckier I get.” I’ve always thought that much the same truth Alex Steer applies to that elusive entity called creativity.