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Anche Le Imprese B2B Sono Chiamate Ad Agire Su Temi Di Rilevanza Sociale

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Anche Le Imprese B2B Sono Chiamate Ad Agire Su Temi Di Rilevanza Sociale martedì 19 marzo 2019 quotidiano di brand marketing, comunicazione, media, web & digital, pubblicità, design www.brand-news.it TAG Oggi parliamo di... intelligence Z Factor, Havas Media, Accenture Interactive, Storm Digital Anche le imprese B2B sono chiamate Ente Nazionalpea Rgi.s 2i, AB Comunicazioni, Justbit, Open Fiber ad agire su temi di rilevanza sociale pag. 4 Secondo la ricerca dell’agenzia di PR Hotwire, che riguarda anche l’Italia, siamo in un Connexia, Felice d’En - dice, Regione Lombardia, mondo ‘Post Business-to-Business’ dove le dinamiche B2C sconfinano nei rapporti ProWeb Consulting pag. 6 tra le imprese, con risvolti anche sul fronte comunicazione e marketing BizUp, FIGC, National A pag. 15 Geographic Kantar, A-Topnoa,g 2. 48 Ore Agenzie Agenzie Cultura Lida, M&pCag S. a9 atchi, S4 Capital L’agenzia Lida sonda la propria Connexia apre una sede a Skoda, Bpoasge .F 1ra0 mes Plasmon, Dude pag. 11 presa sulla gente con del Roma e vince il digital da 2,5 Maina, In Actionp, aDge . 12 merchandising irresistibile mln di Regione Lombardia Cecco, LoRo, Juventus pag. 13 Originale iniziativa della sigla londinese A guidare gli uffici capitolini dell’agenzia Buondì Motta, Saatchi, Fil - mmaster, Phd, Nestlé, che mette alla prova posizionamento, idee guidata dal ceo Paolo D’Ammassa sarà Stefano Borghi pag. 14 e creatività in un negozio Felice d’Endice Hotwire A pag. 10 A pag. 6 Conde Npaasgt,. A15mazon Alexa, Faris Yakob, Ge - intelligence nius Steals Rcs pag. 16 Un solo canale, mille Tbwap\aItga.l ia1,7 Eni, Leo Bur - nett, Multicentrum possibilità: YouTube. La Volonline, Luca Adpaamgi . 18 Generazione Z lo usa pag. 21 per divertirsi, informarsi, imparare, ispirarsi A pag. 2 new business Audi uk e bbH HAnno trovAto un modo AffAscinAnte di celebrAre le per - AlimentAri L’elenco delle gare formAnce dell ’Auto : unA coreogrAfiA di nuoto sincronizzAto eseguitA dA Plasmon “dei grandi” va in unA A1 e unA A7, in unA verA piscinA . n otA di produzione : lA locAtion di comunicazione e AdAttA è stAtA cercAtA in 49 pAesi , mA non trovAndo unA piscinA AdeguAtA affissione a Roma e i nuovi incarichi l’AgenziA l’HA fAttA costruire AppositAmente in ucrAinA . i l brAno è ‘f ol - low me , follow you ’ dei genesis , interpretAto dA rinA musHongA Milano con Dude A pag. 12 A pagg. 19 e 20 business Automotive Ente Nazionale Risi: Il baule della Skoda AB Comunicazioni diventa un indirizzo vince la gara per le per gli acquisti online campagne informative A pag. 11 con un’offerta di mediA 450mila euro A pag. 4 Rcs torna al dividendo AssociAte il profumo dellA primAverA A fiori in boccio e brezzA business dopo 10 anni. Nel leggerA ? d ilettAnti … p er l’insegnA di fAi dA te tedescA HornbAcH A BizUp la gara di 2018 pubblicità a +2% HA più A cHe fAre con sudore e terrA smossA . u nA frAgrAnzA tAl - FIGC per i social di e ricavi a quota 975,6 mente unicA dA diventAre oggetto del desiderio nelle città dove i lAvori primAverili sono Alieni . l’ ideA creAtivA è di HeimAt berlin , di - Euro 2020 A pag. 8 milioni A pag. 17 rettA dAl registA AustrAliAno sAm HibbArd per lA cdp AnorAk martedì 19 marzo 2019 quotidiano di brand marketing, comunicazione, media, web & digital, pubblicità, design INTELLIGENCE PAG. 2 itAliA ricercHe Un solo canale, mille possibilità: YouTube. La Generazione Z lo usa per divertirsi, informarsi, imparare, ispirarsi Sesto highlight della ricerca Z Factor di Havas Media sui comportamenti mediali della GenZ INSIGHT # 6 67,8%, mentre il 15% ci va almeno una volta al mese) YouTube è il canale della scoperta: il 48% infatti scopre qui le novità cinematografiche. Gli YouTuber, come gli influencer in generale, sono punti di riferimento e rappresentano non solo una fonte SCOPRE LE NOVITÀ CINEMATOGRAFICHE di divertimento ma un modello comportamentale, aspi - SU YOUTUBE razionale, pratico e basato sulla competenza e di iden - Fonte: ricerca Z Factor di Havas Media e ZooCom. tificazione. Tanto che anche i più giovani che creano video su TikTok, sognano un giorno di diventare YouTu - Dai dati della ricerca Z Factor, YouTube emerge tra i ca - ber di successo come Camihawke, PewDiePie, Gordon. nali preferiti dai ragazzi, in special modo dai più giovani. Per la Generazione Z YouTube per non è solo un conte - nitore di video divertenti, ma viene usato per soddisfare parecchi bisogni: è un mezzo per ascoltare musica e guardare i video degli artisti, informarsi, rivedere i con - tenuti persi relativi ai propri interessi, imparare qualcosa di nuovo - dal makeup alle tattiche dei videogiochi - at - traverso i tutorial ed è fonte di ispirazione sulle nuove tendenze, stili e novità musicali. Per un pubblico che nella maggior parte dei casi di - Continua la prossima settimana con l’highlight chiara di andare al cinema circa 7-8 volte all’anno (il “Toglietemi tutto, anche il mio smartphone!” olAndA , globAl AdtecH Accenture Interactive si rafforza nel programmatic con l’acquisizione di Storm Digital Storm Digital, agenzia olandese di digital marketing tinua a rafforzare i servizi automatizzati per i brand glo - specializzata in search, social e programmatic, è stata bali e con l’acquisizione di Storm Digital ci muoveremo acquistata da Accenture Interactive. Il ramo advertising più velocemente e più avanti in termini di dimensioni della società di consulenza si espande così anche in ed expertise, per aiutare i nostri clienti a raggiungere Olanda e rafforza le proprie competenze in area pro - importanti risultati”, ha dichiarato Anatoly Roytma, head grammatic. Fondata nel 2006, Storm Digital ha lavorato of Accenture Interactive Emea. L’acquisizione di Storm per Abn Amro, Exact, Klm, Rituals e Transavia con 90 Digital è la seconda sul mercato olandese da parte addetti e una forte specializzazione su servizi finanziari, della società di consulenza che nel 2016 aveva acqui - automotive, retail e viaggi. “Accenture Interactive con - sito lo specialista nel mobile Mobgen. martedì 19 marzo 2019 quotidiano di brand marketing, comunicazione, media, web & digital, pubblicità, design BUSINESS PAG. 4 itAliA gAre , nuovi incAricHi Ente Nazionale Risi: AB Comunicazioni vince la gara per le campagne informative con un’offerta di 450mila euro L’agenzia guidata da Andrea Bertoletti ha preceduto nella graduatoria Weber Shandwick e Grapho Ab Comunicazioni si è aggiudi - l’agenzia capitanata da Andrea cata per Ente Nazionale Risi, Bertoletti impegnata nell’idea - ente pubblico economico sotto - zione della strategia di informa - posto alla vigilanza del Ministero zione e la realizzazione di dello Politiche Agricole Alimen - campagne informative aventi lo tari, Forestali e del Turismo isti - scopo di divulgare le cono - tuito a promozione e tutela di scenze sulle peculiarità del riso tutto il settore risicolo italiano, il coltivato in Italia. servizio biennale per la divulga - L’offerta presentata da AB Co - zione delle peculiarità del riso municazioni è stata di 450mila coltivato in Italia. euro pari a un ribasso del 31,3% L’incarico, assegnato tramite sulla base di gara stabilita in procedura di gara che ha visto 655mila euro oltre iva. Weber Ab Comunicazioni in testa alla Shandwick aveva offerto classifica davanti a Weber 576mila euro mentre Grapho Shandwick e Grapho, vedrà 524mila euro. itAliA digitAl Justbit vince la gara per il restyling del sito di Open Fiber Justbit si aggiudica la gara il brand Open Fiber. Oltre muni delle aree in digital di - connesso. indetta da Open Fiber per il al rifacimento grafico del vide, rientranti nei cosid - Nel 2019 l’obiettivo princi - restyling del sito web. sito, l’incarico prevederà la detti ‘bandi Infratel’, pale della comunicazione Per i prossimi due anni ridefinizione della content nonché il collegamento attraverso il sito corporate l’agenzia sarà il partner di strategy, fino alla progetta - delle aree industriali. Il pro - sarà dunque il rafforza - riferimento per le attività sul zione e implementazione di gramma punta a realizzare mento della brand aware - portale della società di Enel una nuova user experience una rete a banda ultra larga ness, privilegiando la e CDP, che porta la fibra ot - e user interface. quanto più diffusa ed effi - formazione e il potenzia - tica a banda ultralarga in Il piano di Open Fiber, at - ciente possibile, aprendo mento della consapevo - tutta Italia. tiva in ambito wholesale alle persone l’accesso ai lezza degli utenti rispetto ai Justbit si occuperà della only, mira a garantire la co - servizi digitali più evoluti e vantaggi di una connes - definizione di una nuova pertura delle maggiori città alle opportunità offerte da sione interamente in fibra web strategy e identity per italiane, ma anche dei co - un mondo sempre più inter - ottica FTTH. martedì 19 marzo 2019 quotidiano di brand marketing, comunicazione, media, web & digital, pubblicità, design AGENZIE PAG. 6 itAliA Agenzie Connexia apre una sede a Roma e vince il digital di Reg. Lombardia A guidare gli uffici capitolini sarà Felice d’Endice. L’agenzia risulta prima nella classifica relativa al quarto lotto della gara indetta da Regione Lombardia per gli eventi e la comunicazione Connexia prosegue con la propria strategia di crescita e ad aziende e istitu - apre i battenti a Roma. zioni romane, met - Archiviato il 2018 con un +23% rispetto al 2017, l’agenzia tendo a disposizione il nostro mix unico di analisi dei dati, si struttura per mettere a disposizione anche di aziende, creatività e innovazione, accelerando i processi di trasfor - associazioni e istituzioni romane i propri asset di analisi mazione dei nostri clienti per renderli più performanti e dei dati, creatività e tecnologia, per accompagnarle nei competitivi sul mercato – dichiara Paolo d’Ammassa, ceo processi di trasformazione digitale e aiutarle a raggiun - di Connexia – Per realizzare questo progetto serviva un gere i risultati di business. profilo trasversale, in grado di gestire tutti gli asset di Fedele alla ricercatezza mai banale degli spazi milanesi, competenze di Connexia, e in Felice abbiamo trovato la Connexia sceglie Copernico per i suoi nuovi uffici romani persona giusta”.
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