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2018 Annual Report
ANNUAL REPORT 2018 2 WPP AUNZ WE ARE A CREATIVE TRANSFORMATION COMPANY ANNUAL REPORT 2018 1 CONTENTS 2 WELCOME TO WPP AUNZ 4 CHAIRMAN’S LETTER 6 OUR COMPANIES 8 COMMUNICATIONS 11 EXPERIENCE 14 COMMERCE 17 TECHNOLOGY 20 CREATING A CULTURE OF EXCELLENCE 22 WORK FROM OUR COMPANIES 26 THE BOARD OF DIRECTORS 29 DIRECTORS' REPORT 32 OPERATING AND FINANCIAL REVIEW 36 AUDITOR'S INDEPENDENCE DECLARATION 37 OUR REMUNERATION CHAIR'S LETTER 38 REMUNERATION REPORT 56 FINANCIAL STATEMENTS 120 DIRECTORS’ DECLARATION 121 INDEPENDENT AUDITOR'S REPORT 126 ASX ADDITIONAL INFORMATION 128 CORPORATE DIRECTORY 2 WPP AUNZ WELCOME TO WPP AUNZ WPP AUNZ is made up of Australia and New Zealand’s leading companies in communications, experience, commerce and technology. Four key areas that our clients are invested in. Four key areas that will determine our clients' growth and their success. Our operating companies are focused on delivering Fortunately, we have access to more data and insights excellence in these four critical areas. Whether it’s creating about Australians and New Zealanders than any other brand stories through inspired communication, or company in this part of the world. We know their dreams delivering memorable customer experiences, every single and aspirations, their frustrations and their worries. day we build that important bridge between our clients’ Business can only grow if it can connect with the brands and their target audiences. customers who buy their products and services. Understanding human behaviour is the key ingredient in More and more, our work is built on the strength of building new business models and new revenue streams. -
Grey Global Group Press Release Grey Agrees To
Grey Global Group Agrees to Join WPP 13 September 2004 The board of WPP Group plc (“WPP” or the “Company”) announces the execution of a merger agreement with Grey Global Group Inc (“Grey”). Upon completion of this merger, WPP will own the entire share capital of Grey. The merger has been approved and is recommended by Grey’s board of directors. Under the merger agreement, the value of the consideration offered by WPP to Grey shareholders is $1,005 per Grey common share. WPP will pay in aggregate 50% of the consideration in cash and 50% of the consideration in WPP equity using a fixed exchange ratio (1). Full details of the operation of this merger are set out below in the section entitled “Other Information”. The merger values the fully diluted share capital of Grey at approximately $1,520m (£845m). Grey had net cash of $172m as at 30 June 2004. The net consideration of the transaction, taking into account this net cash balance and the proceeds from the exercise of all options, is approximately $1,309m. The cash consideration payable to Grey shareholders in the merger will be financed with cash from existing facilities. Based on the number of Grey common shares and assuming the exercise of all options currently outstanding, WPP expects to issue in the merger approximately 82.2m new ordinary shares, representing approximately 6.5% of the enlarged issued share capital of WPP. 1. Based on a closing share price of WPP ordinary shares on 10 September 2004 of 514p and an exchange rate of £1 = $1.7982 WPP Rationale for the Offer The board of WPP is committed to delivering added value to its clients, its shareowners and its people by continuing to be a leading company in the global advertising and marketing services industry. -
2017 Agency Family Tree
2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP -
Annual Report & Accounts 2019
ANNUAL REPORT & ACCOUNTS 2019 WHO WE ARE WPP IS A CREATIVE TRANSFORMATION COMPANY. WE USE THE POWER OF CREATIVITY TO BUILD BETTER FUTURES FOR OUR PEOPLE, CLIENTS AND COMMUNITIES. STRATEGIC REPORT Covid-19 2 Chief Executive’s statement 3 At a glance 8 Our business model 9 Investment case 10 Where we are 12 The market 14 Our strategy 16 Delivering on our strategy 18 Jeremy Bullmore’s essay 48 Remembering two industry greats 50 Financial review 52 Sustainability 58 Assessing and managing our risks 80 CORPORATE GOVERNANCE Chairman’s letter 94 Our Board 96 Our Executive Committee 98 Corporate governance report 100 Sustainability Committee report 107 Nomination and Governance Committee report 108 Audit Committee report 109 Compliance with the Code 112 Compensation Committee report 114 FINANCIAL STATEMENTS Accounting policies 140 Consolidated financial statements 147 Notes to the consolidated financial statements 152 Company financial statements 182 Notes to the Company financial statements 185 Independent auditor’s report 187 ADDITIONAL INFORMATION Taskforce on Climate-related Financial Disclosures 196 Other statutory information 198 Five-year summary 201 Information for shareholders 202 To learn more see Financial glossary 204 wpp.com Where to find us 206 WPP ANNUAL REPORT 2019 1 STRATEGIC REPORT COVID-19 The coronavirus pandemic has touched all our lives. At WPP our first priority is the wellbeing of our people and doing what we can to limit the impact of the virus on society. Our second is continuity of service for our clients. We have thrown ourselves into achieving both objectives. To ensure the safety of employees and We have also modelled a range of revenue When we come through the current to help reduce transmission, we moved declines resulting from the pandemic and, situation, the world will have been changed to a global policy of managed remote in the most extreme scenarios tested, in ways that we cannot fully anticipate yet. -
2020 Preliminary Results
11 March 2021 2020 Preliminary Results Resilient performance: further recovery in Q4; net debt down to £0.7 billion; share buyback to start immediately. Well positioned to grow in 2021, in line with guidance Key figures – continuing operations +/(-)% +/(-)% £ million 2020 reported1 LFL2 2019 Revenue 12,003 (9.3) (7.3) 13,234 Revenue less pass-through costs 9,762 (10.0) (8.2) 10,847 Reported: Operating (loss)/profit (2,278) n/m3 - 1,296 (Loss)/profit before tax (2,791) n/m - 1,2144 Diluted EPS (p) (243.2) n/m - 68.24 Dividends per share (p) 24.0 5.7 - 22.7 Headline5: Operating profit 1,261 (19.2) (17.2) 1,561 Operating profit margin 12.9% (1.5)pt* (1.4)pt* 14.4% Profit before tax 1,041 (23.6) - 1,363 Diluted EPS (p) 59.9 (23.3) - 78.1 * Margin points Full year and Q4 financial highlights ◼ FY continuing operations reported revenue -9.3%, LFL revenue -7.3% ◼ FY LFL revenue less pass-through costs -8.2%; sequential recovery since initial lockdowns: Q2 -15.1%, Q3 -7.6%, Q4 -6.5% ◼ Q4 LFL revenue less pass-through costs by major market: US -6.2%, UK -7.4%, Germany -0.8%, Greater China -12.1%, India -8.9% ◼ FY headline operating margin 12.9%, down 1.5pt on prior year as cost savings of over £800 million offset the majority of the revenue decline; H2 headline operating margin +0.5pt ◼ Reported loss before tax impacted by £3.1 billion of impairments (£2.8 billion goodwill, £0.3 billion investment and other write-downs) ◼ Net debt at 31 December 2020 £0.7 billion, better than expected and down £0.8 billion year-on-year, reflecting continued strong working capital and cash management 1 Percentage change in reported sterling. -
Who We Are (PDF
Who we are 8 WPP ANNUAL REPORT 2009 WPP ANNUAL REPORT 2009 9 Who we are Our companies & associates Advertising Consumer Insight Prime Policy Group www.prime-policy.com ADK1 Kantar: Public Strategies www.adk.jp www.kantar.com www.pstrategies.com Bates 141 Added Value Quinn Gillespie www.bates141.com www.added-value.com www.quinngillespie.com BrandBuzz■ Center Partners Robinson Lerer & Montgomery■ www.brandbuzz.com www.centerpartners.com www.rlmnet.com CHI & Partners1 IMRB International Wexler & Walker Public Policy Associates www.chiandpartners.com www.imrbint.com www.wexlergroup.com Dentsu Y&R1,2,■ Kantar Health www.dyr.co.jp www.kantarhealth.com Grey Kantar Japan Branding & Identity www.grey.com www.jp.kantargroup.com HS Ad1 Kantar Media Addison Corporate Marketing● www.hs-ad.co.kr www.kantarmedia.com www.addison.co.uk JWT Kantar Operations BDGMcColl www.jwt.com www.kantaroperations.com www.bdg-mccoll.com Johannes Leonardo1 Kantar Retail BDGworkfutures www.johannesleonardo.com www.kantarretail.com www.bdgworkfutures.com Marsteller Advertising■ Kantar Worldpanel Coley Porter Bell www.marsteller.com www.kantarworldpanel.com www.cpb.co.uk Ogilvy & Mather Lightspeed Research Dovetail www.ogilvy.com www.lightspeedresearch.com www.dovetailfurniture.com Santo Millward Brown FITCH● www.santo.net www.millwardbrown.com www.fitchww.com Scangroup1 The Futures Company Lambie-Nairn● www.scangroup.biz www.thefuturescompany.com www.lambie-nairn.com Soho Square TNS Landor Associates■,● www.sohosq.com www.tnsglobal.com www.landor.com Tapsa Other marketing -
A Report on Mumbai's
A Report on Mumbai’s Ten Leading Ad Firms With globalization penetrating every realm of our lives today, it is not surprising that advertising in India too undergone tremendous growth over the past decade. The 30-second slot between TV shows is a largely coveted space for most advertising companies today. Indian television viewers are very much influenced by visual ads and print ads, thus expanding the product consumer base. Mumbai continues to be the major advertising hub of this country. Here is a quick sneak peek at the top ten advertising firms of Mumbai as of today. 1. Ogilvy & Mather is an international advertising, public relations and marketing agency established in 1948. This New-York based firm operates in 125 countries across the world, with its Indian operation centre— Ogilvy Advertising—in Mumbai. Ogilvy & Mather is the creative team behind India’s most successful and renowned brands such as Hutch (Vodafone), Cadbury, Asian Paints and Fevicol. The O&M network offers services to countless Fortune Global 500 companies across the world. Ogilvy Advertising continues to remain India’s number one advertising agency. Add: 11-14 Floor, Commerz International Business Park, Oberoi Garden City, Off Western Express Highway, Goregaon (East) 2. Mumbai-based Mudra Communication was set up in 1980 with the aim of using the art of communication to express ideas that shape its brands. The Mudra team focuses on its consumers and their needs and experiences. Its four agency networks ensure a customized and collaborative approach to create a brand experience for its clients. Mudra Communication has promoted famous brands like Neutrogena, HBO, Philips, Reliance Net Connect, Big Bazaar and Mary Kay in such a way that it creates a lasting impression in the hearts of the its consumers. -
The Evolution of the Digital Political Advertising Network
PLATFORMS AND OUTSIDERS IN PARTY NETWORKS: THE EVOLUTION OF THE DIGITAL POLITICAL ADVERTISING NETWORK Bridget Barrett A thesis submitted to the faculty at the University of North Carolina at Chapel Hill in partial fulfillment of the requirements for the degree of Master of Arts at the Hussman School of Journalism and Media. Chapel Hill 2020 Approved by: Daniel Kreiss Adam Saffer Adam Sheingate © 2020 Bridget Barrett ALL RIGHTS RESERVED ii ABSTRACT Bridget Barrett: Platforms and Outsiders in Party Networks: The Evolution of the Digital Political Advertising Network (Under the direction of Daniel Kreiss) Scholars seldom examine the companies that campaigns hire to run digital advertising. This thesis presents the first network analysis of relationships between federal political committees (n = 2,077) and the companies they hired for electoral digital political advertising services (n = 1,034) across 13 years (2003–2016) and three election cycles (2008, 2012, and 2016). The network expanded from 333 nodes in 2008 to 2,202 nodes in 2016. In 2012 and 2016, Facebook and Google had the highest normalized betweenness centrality (.34 and .27 in 2012 and .55 and .24 in 2016 respectively). Given their positions in the network, Facebook and Google should be considered consequential members of party networks. Of advertising agencies hired in the 2016 electoral cycle, 23% had no declared political specialization and were hired disproportionately by non-incumbents. The thesis argues their motivations may not be as well-aligned with party goals as those of established political professionals. iii TABLE OF CONTENTS LIST OF TABLES AND FIGURES .................................................................................................................... V POLITICAL CONSULTING AND PARTY NETWORKS ............................................................................... -
Simpler Structure Clients
STRATEGIC REPORT OUR STRATEGY SIMPLER STRUCTURE CLIENTS The new WPP is built around the needs of clients. How we are delivering on our strategy ACCESS TO THE BEST OF WPP Progress in 2019 “CLIENT-CENTRICITY Client-centricity runs through every aspect – Appointed 17 Global Client KEEPS US FOCUSED of our strategy. It means simplifying our Leaders to head up our most structure, building solutions tailored to important client relationships AND FRESH.” clients, and making available our best talent – Won 18 new major global Lindsay Pattison and cutting-edge capabilities – all in service accounts Chief Client Officer of client growth and satisfaction. – Expanded almost half of our existing top-50 client Many of our clients have Global Client relationships Leaders assigned to ensure easy and expert access to the breadth and depth of WPP. Focus for 2020 They play a critical role in setting our clients – Support clients and help up for success in the modern marketing them chart a course through world, delivering our expanded offer of the Covid-19 pandemic communications, experience, commerce – Establish a best-in-class and technology (see page 19). customer feedback satisfaction system – Continue to strengthen central resources for high-impact engagements, including more resource in the United States 36 WPP ANNUAL REPORT 2019 OUR STRATEGY STRATEGIC REPORT COMPANIES Our streamlined company structure delivers what our clients need. How we are delivering on our strategy A SIMPLIFIED PORTFOLIO Progress in 2019 “WPP TODAY IS The mergers to create VMLY&R and – Sale of 60% share in Kantar SIMPLER, EASIER TO Wunderman Thompson combined brilliant – 22 disposals of non-core MANAGE AND EASIER creativity, expertise in data and sophisticated businesses technology skills. -
First Name Last Name Job Title Company Type Company Name Hank Beaver VP, Group Account Director Ad Tech
First Name Last Name Job Title Company_Type Company Name Hank Beaver VP, Group Account Director Ad Tech - Platform 360i Kristen Baker VP Ad Tech - Platform 360i Heather Chancey Account Director Ad Tech - Platform 360i Blake Ivie Director, Integrated Media Ad Tech - Platform 360i Michaela Haswell Associate Media Manager Ad Tech - Platform 360i Marla Kaplowitz CEO Trade Body 4A's R Lee Barstow VP Revenue Operations Publisher A+E Networks Joe Catanzaro VP, Revenue Operations & Yield Ad Tech - Platform a4 media pty Dan Riccio VP, Advertising Insights & Ad Operations Publisher Al Jazeera Cooper Greene Agency Partnerships Ad Tech - Platform Ampersand Megan Kasler Associate Director of Marketing & Communications Media Agency Amplifi USA/ dentsu Timothy Chung Technical Account Manager Media Agency Annalect Anny Buakaew Director Media Agency Annalect Nicole Lewis Associate Director Media Agency Annalect Kristopher Schmelzer Senior Account Manager Media Agency Annalect Ashley Lai Senior Account Manager Media Agency Annalect Genie Gilder Assistant Vice President Marketing Advertiser Aon Corporation Delia O'Donnell Buyer Ad Tech - Platform APEX EXCHANGE, LLC Jason Wulfsohn COO & Co-Founder Ad Tech - Platform AUDIENCEX Steve Bligh-WIlliams Director, Paid Media Media Agency Aurum Producciones SA Tara Craze VP, Digital Media Agency Aurum Producciones SA Nora Okonski Senior Director, Revenue Operations Publisher Axios Kathleen Pratt Director, Ad Operations Publisher Axios Media Terri Schriver SVP Enterprise Customer Engagement & Investment Advertiser Bank of America paul D'Urso Head of Digital Taxonomy and Projects Publisher Bauer Media Paul Gelb Head of Social and Programmatic Advertiser Bayer Courtney Greenspan Head of AdOps, North America Publisher BBC Melissa Chapman Collaborator Consultancy Beeler Tech LLC Rob Beeler Founder & CEO Consultancy Beeler.Tech Ariel Anderson Media Director Media Agency Best Buy Co., Inc. -
Havas Group Dentsu Aegis Network
WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network -
Immersive Brand Experiences & the Aspirational Shopper
WPP GLOBAL RETAIL FORUM MAY 5 & 6 2016 EDEN ROC RESORT MIAMI IMMERSIVE BRAND EXPERIENCES & THE ASPIRATIONAL SHOPPER THANK YOU TO OUR SPONSORS! PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSOR SESSION SPONSORS DESIGN PARTNER PR SPONSOR WELCOME It is my pleasure to welcome you to WPP’s Global Retail Forum, hosted by The Store. We’ve curated a range of topics and cases that represent the leading international trends in retail. With our theme, “Immersive Brand Experiences & The Aspirational Shopper,” we hope to deliver both innovation and inspiration. The sessions today and tomorrow will highlight how data, content and technology are having a huge impact on the ways retail marketers can reach shoppers, and how shoppers experience retail. Brands are under pressure to stay relevant and engage, but by looking ahead to the new tools and technology adoption, the possibilities for personalization are endless. The importance of creativity has never been more critical as we look at the application of technology in our environment. The future of retail will optimize physical stores, with increased emphasis of “soft” digital experiences within them. In this session, we will also look at retail in the context of society. Retail helps facilitate the fundamental need for people to connect with one another. The rise of social networks and Big Data enables marketers to not only have a better understanding of consumers but to engage in long-term shared values that can foster innovation and open up new markets. Please open your mind to the ideas presented today and feel free to ask questions. Even if you work in different categories than our speakers cover, there will be many concepts to apply to your business.