Immersive Brand Experiences & the Aspirational Shopper

WPP GLOBAL RETAIL FORUM

MAY 5 & 6 2016 EDEN ROC RESORT MIAMI IMMERSIVE BRAND EXPERIENCES & THE ASPIRATIONAL SHOPPER THANK YOU TO OUR SPONSORS!

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSOR

SESSION SPONSORS

DESIGN PARTNER PR SPONSOR WELCOME

It is my pleasure to welcome you to WPP’s Global Retail Forum, hosted by The Store. We’ve curated a range of topics and cases that represent the leading international trends in retail. With our theme, “Immersive Brand Experiences & The Aspirational Shopper,” we hope to deliver both innovation and inspiration.

The sessions today and tomorrow will highlight how data, content and technology are having a huge impact on the ways retail marketers can reach shoppers, and how shoppers experience retail.

Brands are under pressure to stay relevant and engage, but by looking ahead to the new tools and technology adoption, the possibilities for personalization are endless. The importance of creativity has never been more critical as we look at the application of technology in our environment. The future of retail will optimize physical stores, with increased emphasis of “soft” digital experiences within them.

In this session, we will also look at retail in the context of society. Retail helps facilitate the fundamental need for people to connect with one another. The rise of social networks and Big Data enables marketers to not only have a better understanding of consumers but to engage in long-term shared values that can foster innovation and open up new markets.

Please open your mind to the ideas presented today and feel free to ask questions. Even if you work in different categories than our speakers cover, there will be many concepts to apply to your business. Please ask questions. We are eager to have you engage and connect with your peers in the room over the next two days.

Regards,

Gwen Morrison CEO, The Americas and Australasia, The Store–WPP AGENDA

AGENDA

THURSDAY, MAY 5 9:00 Welcome and Opening Remarks Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP and Bob Thacker, MC 9:15 The Future of Luxury Experience—From Retail to Virtual to the Avant-Garde Lucie Greene, Worldwide Director, The Innovation Group, J. Walter Thompson Experiential luxury is a hot topic and fast-growing focus of the luxury space. How is this being transformed by innovators to create new, compelling retail experiences, exhibits, engagement platforms and immersive landscapes? 9:35 Evolving a Brand Experience to Win New Customers Scott Burger, President, The Americas, PANDORA PANDORA Jewelry is on a journey to reinvent itself for the modern consumer. The company has taken bold steps, from a more contemporary brand positioning and product assortment to an expanded omni-channel footprint and digitally driven media mix. Hear how this strategy is attracting new consumers and driving brand love and double-digit, year-over-year growth. 10:10 Why Visit a Store When You Have No Reason To? Megan Cheesbrough, Director of Global Retail & In Store Excellence, Arc’teryx Alasdair Lloyd-Jones, President & CSO, SET It takes more than beautiful design, architecture and product innovations to draw people to retail. Captivating consumers through brand experience is really what drives people to stores even when there’s especially no reason to go. Alasdair and Megan will delve into the magic formula behind engaging consumers at retail. Snack Break 11:00 Realism & Idealism: Understanding the Gen Z Consumer Jamie Gutfreund, Global Chief Marketing Officer,Wunderman Gen Z are the tsunami behind the Millennial wave. They are highly realistic, success oriented and economically cautious, presenting unique challenges for brands. This presentation will provide insights and case studies about Gen Z’s purchasing behaviors that demonstrate why this group is so influential and how brands can future-proof themselves for the next generation of shoppers. 11:20 Grey Goose Flight Path Tom Swift, Global Vice President & Managing Director, Grey Goose Vodka Tom will share how Grey Goose creates extraordinary experiences for the migratory luxury consumer. 11:40 People-Powered Brands Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP Brands have evolved beyond creating connections to inspire deeper levels of emotional support. While the rise of social networks enables marketers to have a better understanding of consumers’ life interests. Leading brands use emotion to inspire advocacy and action. 11:50 Seismic Shift: Understanding the New Social Media Caitlin Francke, Sr. Partner, Head of Social Media Practice, Catalyst, part of GroupM Connect This talk will address the changes social media has undergone and what it means for retail marketers. 12:00 Bright Lights, Big City, Small Boxes-Designing Retail for New York Norms Iva Guarino, Corporate Innovation Initiatives Manager, Lowe’s Carly Tysh, Senior Designer, FITCH This year, Lowe’s opened their first New York City locations, and the brand had to make major changes moving into the city center. Lowe’s and FITCH studied the urban consumer and created customer journey and product decisions based on the “New York Norms.” Lunch - Sponsored by

1:45 Macy’s Transformation into an Entertainment Brand: A Q&A with Bob Thacker Joe Feczko, Senior Vice President, Macy’s, Inc. Entertainment is part of Macy’s culture. Joe shares how content delivered via mobile is the link between customers and stores.

2:10 Turning Off TV, Turning On Touchpoints Jon Bird, Global Managing Director, Labstore As lifestyles and media habits become increasingly digital, global and social, it’s more challenging than ever to connect with consumers and shoppers. In a fast-paced, highly visual presentation filled with case examples, Jon will showcase how leading brands are successfully embracing touchpoint theory along the new “pinball path to purchase.” 2:30 Connecting AdTech and MarTech for a Ford Customer Journey Mikkel Larsen, Client Director, Mindshare Using Kitewheel and an omni-channel data driven approach, Mikkel will share how Ford linked dealer visits with the digital customer journey, substantially increasing Ford Denmark’s marketing performance. Snack Break 3:20 The Role of Culture and Social in Shopper Behavior John Burn, Head of Multicultural, Geometry Global Christian Martinez, Head of Multicultural, Facebook New research reveals how culture plays a significant role in shopping behavior. While there is vast literature on the US Hispanic consumer, very little has been done to understand Latino cultural value dimensions and their profound impact on shopper mindsets. This session shares cases where CPG brands have leveraged these new insights in-store and through social networks that heavily influence purchase decisions. 3:45 Taking the Coke Brand Experiences from Good to Great Joe Lampertius, Global CEO Shopper Marketing, Grey How do you take something considered best in class across its category and make it even better? This session will show case examples of how Grey took Coke from very good and globally known experiences to GREAT brand experiences at retail. 4:00 Taking Netshoes to New Heights with Mobile Marcelo Castelo, CEO/Partner and Co-Founder, MUV Brazil-based Grupo Netshoes is one of the most successful ecommerce retailers in Brazil specializing in athletic footwear. This year they did something unprecedented to drive traffic and sales to two of its brands’ mobile channels with amazing results. 4:20 Fitting Retail Strategy into a Digital World Alia Kemet, Media Director, IKEA North America Retail innovation requires a game changing mindset. Learn how IKEA is putting digital and content marketing to work. Closing Remarks Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP and Bob Thacker, MC Cocktail Reception—Sponsored by AGENDA

FRIDAY, MAY 6 8:30 Welcome Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP 8:40 Remarks Karen Guggenheim, Director, Burson-Marsteller 8:50 Retailing in an Internet of Things Age: The New Opportunities David Roth, CEO, EMEA and Asia, The Store–WPP The Internet of Things will have profound implications across every dimension of retail, customer and Shopper Marketing. David will explore this new inflection point in retail and uncover the practical implications and opportunities. 9:15 “The New Moments of Truth”: How Technology Will Enable Better Reach, Resonance and Returns Bryan Gildenberg, Chief Knowledge Officer,Kantar Retail The world of 2016–2020 will provide retailers and brand owners with a multitude of new tools to create new “moments of truth” with their shoppers across the digital ecosystem. This presentation establishes some guiding principles for what tools should be aligned to accomplish this, by looking at three key objectives for these new “moments.” 9:40 Personalized, Contextualized and Localized: Leveraging New Technologies Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP with: Simon Callan, Director of Business Development, Foursquare Bill Hall, Vice President, Business Innovations, Rockfish Beth Ann Kaminkow, Chief Operating Officer,Wearable Experiments Tarun Nimmagadda, Founder and Co-Chief Executive Officer,Mutual Mobile Lorenzo Vallone, Chief Technology Officer,Mirum Miami When does a customer enter a retail space? What will be the next device to facilitate shopping? Our team of tech experts will share their views on the future of retail innovation. 10:10 Making the Cut: Inside Devil’s Cut Bourbon’s Virtual Reality Experience Emily Carpin, Senior Brand Activation Manager, Beam Suntory Courtney Stark, Group Account Director, Geometry Global In 2015, Jim Beam and Geometry Global launched the first ever 4D tasting for Devil’s Cut Bourbon. Get a look at how the cutting-edge experience came to life in bars, the lessons learned and the future of immersive experiences. Snack Break 11:00 Scan and Awaken Shoppers’ Passion Damian Rubens, Trade and Shopper Marketing Manager, Kimberly-Clark Damian discusses the culture and passion that is fueling Kimberly-Clark’s retail solutions and will share new shopper-facing moments that build affinity and trigger purchase. 11:25 Art Meets Commerce: What Retailers and Marketers Can Learn from the Cleveland Museum of Art’s Cutting-Edge Digital Visitor Experience Fred Bidwell, Board of Trustees, Cleveland Museum of Art The CMA rocked the museum world when it introduced Gallery One, an innovative, multi-faceted digital experience designed to engage, guide and enhance the experience through its famed collections. Fred will show that the hurdles for museum visitors and retail shoppers are sometimes quite similar and that a 100-year-old art museum might have much to teach today’s retail marketers. 11:50 When Bricks and Mortar is Better Than Digital: Technology in Creative Spaces Jake Barton, President, Local Projects Jake will elaborate on the technology challenges behind the Cleveland Museum of Art and he’ll talk through his award-winning engagements with new retail environments that blend between the digital and physical to create astounding new forms of engagement, from Target’s Open House to Brookfield Place to the Cooper-Hewitt National Design Museum. 12:10 The Case for Great Experiences and Why Buying Bread Should Be Fun Tim Greenhalgh, Chairman and Chief Creative Officer,FITCH Continuous thinking is the undeniable future of all things retail—understanding how “Share of Experience” leads to happier customers will create a future proof and distinctive proposition.

Closing Remarks Gwen Morrison, CEO, The Americas and Australasia, The Store–WPP

NOTES

JAKE BARTON PRESIDENT, LOCAL PROJECTS [email protected]

Jake Barton is principal and founder of Local Projects, which created the media design for the 9/11 Memorial and Museum, the Cooper Hewitt, Smithsonian Design Museum and the Frank Gehry – designed Dwight D. Eisenhower Memorial. Local Projects has won best in class for every major design competition, including the National Design Award, Cannes Lions, D&AD, Art Directors Club, Core77 and SEGD and was named second in Fast Company’s list of most innovative design firms for its redefinition of emotional storytelling. Jake is recognized as a leader in the field of media design for physical spaces. Clients include Target, StoryCorps, Equal Justice Initiative, Project XQ, GE, The Bill and Melinda Gates Foundation, Johnson & Johnson, BMW Guggenheim Lab, Cleveland Museum of Art, and the National Museum of African American History and Culture.

Local Projects Local Projects is an experience design and strategy firm with a passion for testing the limits of human interaction. Driven to keep both meaning and innovation at the forefront of our work, they build opportunities across a range of platforms that inspire people to participate, share and explore. Since their inception, Local Projects has been creating media pieces and installations for museums, brands and cultural institutions. Today innovation drives much of their design, but they also strive to create projects that endure. With their work, Local Projects is reinventing visitor experiences and traditional approaches through media while offering meaningful connections. localprojects.com @localprojects @jake_barton

FRED BIDWELL BOARD OF TRUSTEES, CLEVELAND MUSEUM OF ART [email protected]

Fred Bidwell is an entrepreneur, philanthropist, collector and thought-leader engaged in strengthening communities and institutions as an advocate for creativity and innovation. He joined Malone Advertising in Akron, Ohio, in 1982 and became President and CEO in 1996. In 2005, Bidwell sold the agency to J. Walter Thompson (WPP Group, London) and remained with the company as Chief Executive Officer. In May of 2012, Fred retired as Executive Chairman of JWT/OgilvyAction. Fred and his wife, Laura Ruth Bidwell, have assembled a renowned collection of contemporary photo-based art by North American and European artists. In 2011, Fred and Laura established the Fred and Laura Ruth Bidwell Foundation to share their collection and foster creativity and innovation through the arts. The Bidwell Foundation’s major project is the Transformer Station, a new arts and exhibition space in the Ohio City neighborhood of Cleveland, which opened in early 2013. Between October of 2013 and August of 2014, Bidwell served as Interim Director and CEO of the Cleveland Museum of Art.

The Cleveland Museum of Art The Cleveland Museum of Art was opened in 1916 in Cleveland, Ohio, “for the benefit of all the people forever.” Supported by the generosity of generations of patrons and supporters, the Cleveland Museum of Art is free and open to the public and backed by an endowment of over $750 million. The Cleveland Museum of Art is renowned for the quality and breadth of its collection, which includes almost 45,000 objects and spans 6,000 years of achievement in the arts. A $350 million expansion and remodeling project led by architect Raphael Viñoly was completed in 2015, relaunching the museum as a world leader in visitor experience and a significant international forum for exhibitions, scholarship, performing arts and art education. transformerstation.org @fredbidwell JON BIRD GLOBAL MANAGING DIRECTOR, LABSTORE [email protected]

Jon is Managing Director of Labstore, a global retail and Shopper Marketing practice with a presence in 25 markets. Labstore is part of VML in North America and Y&R worldwide. Jon is based in New York but an Australian by birth. Prior to Labstore, Jon was Chairman of specialist retail marketing agency IdeaWorks in Australia and New Zealand. Jon is renowned as both a retail speaker and commentator, and writes a regular column for Huffington Post in the US and Inside Retail down under.

Labstore Labstore launched in Spain and Latin America, and today its network extends to 25 markets, from Prague to Puerto Rico, placing it in the top five retail and Shopper Marketing groups in the world by number of offices. Labstore works with both retailers and consumer packaged goods brands to create “Shopper Chemistry,” the reaction that starts with data analysis and shopper insights and leads to a meaningful connection with a shopper, resulting in sales and a relationship. yrlabstore.com @thetweetailer

SCOTT BURGER PRESIDENT, THE AMERICAS, PANDORA [email protected]

Scott Burger serves as president of the Americas for PANDORA, a global leader in the design, manufacture and marketing of hand-finished, modern jewelry made from genuine materials at affordable prices. In this role, Scott leads strategy and oversees all aspects of the business for the company’s largest market, accounting for approximately 50 percent of sales. Since assuming the role of president of North America in 2012 and then the Americas in 2013, Scott has brought focus to three key areas—strategy, talent and operational excellence—with the goal to guide PANDORA’s evolution from an entrepreneurial organization to a major global player in fashion and retail. Previously, Scott held multiple roles at PANDORA, including chief operating officer, chief financial officer and president of PANDORA Canada. During this time, he played an integral role in helping the company go public in 2010, led market development strategies in Canada and Brazil, and supported other aspects of the company’s globalization strategy.

PANDORA PANDORA designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. PANDORA jewelry is sold in more than 90 countries on six continents through approximately 9,500 points of sale, including more than 1,600 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 15,000 people worldwide, of whom approximately 10,400 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, PANDORA’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion). pandoragroup.com @Pandora_NA JOHN BURN HEAD OF MULTICULTURAL, GEOMETRY GLOBAL [email protected]

John Burn Marante is the Senior Vice-President of Geometry Global Cross-Cultural Practice. Geometry Global is the world’s largest brand activation network. From his international experience as a global expat working for Multinationals like SAB Miller in Latin America as Managing Director Brazil, to the rigors and discipline of Commercial Management and Brand Building excellence as Head of Travel Retail for Diageo, his true passion remains at finding emotional connections across cultures and between brands and consumers/shoppers.

Geometry Global Geometry Global, the world’s largest Shopper Marketing and brand activation agency drives conversion, action and purchase through award-winning programs that change behavior and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. geometry.com @geometryglobal

SIMON CALLAN DIRECTOR OF BUSINESS DEVELOPMENT, FOURSQUARE [email protected]

Simon is Foursquare’s Director of Business Development, overseeing Place Insights and data products for retail and CPG clients, globally. With over one billion visits collected monthly, these products help clients derive new insights on the when, where and who of real-life behaviors of consumers. Prior to Foursquare, Simon has held management roles across the location and mobile industries, including Nokia (acquired by Microsoft in 2014), TestQuest (acquired by BSquare in 2008) and Teleca AB (acquired by Symphony in 2012). He holds a First Class BSc in Computer Science from Southampton University, UK.

Foursquare Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions. For brands, Foursquare provides advertisers ways to connect with audiences that love the things they offer, in the real world. Pinpoint optimizes ad analytics, targeting and measurement, and is the only programmatic platform that has the first-party location data to ensure accuracy and quality. For developers and enterprises, Foursquare offers hosted technology and data to build context-smart, location-aware apps, and nearly 100,000 developers rely on Foursquare tech, including Apple, Twitter, Pinterest, Yahoo! and Microsoft. For enterprises and analysts, Foursquare offers our Place Insights product, which informs business decisions with the world’s largest dynamic panel of global foot traffic data. foursquare.com @simoncallan EMILY CARPIN SR. MANAGER, COMMERCIAL MARKETING, BEAM SUNTORY At Beam Suntory, Emily manages Commercial Marketing strategy development and program implementation for the flagship Jim Beam portfolio. Prior to Beam, Emily worked at WPP’s own OgilvyAction, leading the shopper and experiential business for SC Johnson as well as managing experiential campaigns for Ford Motor Company and Blue Cross Blue Shield.

Beam Suntory As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory Kakubin whisky, as well as world-renowned premium brands, including Knob Creek bourbon; Yamazaki, Hakushu and Hibiki Japanese whiskies; Teacher’s, Laphroaig, and Bowmore Scotch whiskies; Canadian Club whisky; Courvoisier cognac; Sauza tequila; Pinnacle vodka and Midori liqueur. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. beamsuntory.com drinksmart.com @eacarpin

MARCELO CASTELO CEO/PARTNER AND CO-FOUNDER, MUV [email protected]

Marcelo Castelo, a pioneer in the digital industry, began his career at Unilever in 1998. By early 2000, he became a co-founder of F.biz, a digital advertising agency, which was later sold to WPP in 2011. In 2003, Marcelo jump started the Mobile business division of F.biz, leading the Brazilian mobile market. He has rendered mobile marketing services to world class clients such as Unilever, Pepsico, Heineken, Kraft, and Motorola. When F.biz spun off its mobile division last year, to create MUV, Marcelo assumed the role of CEO. Marcelo is the first Brazilian awarded in the 40 under 40 list from Advertising Age and was also honored with the Brazilian Mobile Market Personality award. He serves on the board of MMA (Mobile Marketing Association).

MUV MUV (Mobile Unique Vision), is the first company in the market specifically focused on bridging the worlds of telecommunications and advertising. MUV gives both parties the opportunity to reach and engage mobile consumers at scale. It is a division of F.Biz, the most awarded Brazilian advertising agency, with more than ten prizes in international festivals such as Festival of Media, Mobile Merit Awards and Mobile Marketing Awards. muvmobile.com @mcastelo MEGAN CHEESBROUGH DIRECTOR OF GLOBAL RETAIL & IN-STORE EXCELLENCE, ARC’TERYX

Megan Cheesbrough is the Director of Global Retail and In-Store Excellence at Arc’teryx, a technical outerwear and equipment company with a deep commitment to design, craftsmanship and performance. Megan oversees direct-to-consumer retail, including development, operations and merchandising as well as all other physical brand experience for Arc’teryx. With a passion for great brands and relentless focus on blending store and story, Megan has over 15 years of experience in retail and has held management roles in brand experience, marketing and sales with companies like The North Face and Nike prior to joining Arc’teryx in 2013.

Arc’teryx Founded in 1989 in the Canadian Coast Mountains wilderness, Arc’teryx is a global design and manufacturing company specializing in technical, high-performance outerwear and equipment. Based in Vancouver, BC, Arc’teryx is built on the principle of obsessive, precise design and production. The company has maintained a leadership position within the technical apparel industry for over two decades, with innovations such as the WaterTight zipper, microseam technology, softshell garments, Warp Strength Technology harnesses and 3D glove construction. With a focus on timeless, human-centric design, Arc’teryx has developed the highest standards of construction and combines them with the most advanced materials on the planet. Today Arc’teryx sells over 500 products in 40 countries at 3500 retailers. The company also operates brand stores in London, Boston, Toronto and Vancouver and has a retail presence in key resort cities such as Vail, Whistler and Chamonix. arcteryx.com @arcteryx

CAITLIN FRANCKE SR. PARTNER, HEAD OF SOCIAL MEDIA PRACTICE, CATALYST, PART OF GROUPM CONNECT [email protected]

Caitlin is an award-winning social media expert who has helped Fortune 500 companies chart their course in the space for the past decade. Over the past two years, she has built and grown the social practice across Catalyst as well as GroupM’s media agencies—Mindshare, MediaCom, MEC and Maxus. Caitlin came to Catalyst from Publicis’s flagship creative agency, Publicis North America, where she founded the social media department nearly seven years ago and turned it into a best-in-class capability, garnering several awards, including an Effie and gold and silver ADDYs. She started her career as a journalist at The Baltimore Sun and the Philadelphia Inquirer, where she was nominated twice for Pulitzer Prizes. She sees social media as a natural fusion of her journalist background and the new data-rich, always-on digital world.

Catalyst Catalyst is the search marketing agency of record for many Fortune 1000 companies, including some of the largest and most recognized brands in the world. Their mission is to drive profitable consumer action through the amplification of messages and influencing of target audience behavior in Search and Social channels. Catalyst recently received the highest score for our current offering in the Forrester Search Marketing WAVE™. Visit their website to learn more and download the Forrester report. catalystdigital.com @CatalystSEM JOSEPH FECZKO SENIOR VICE PRESIDENT AUDIO VIDEO, BRAND, AGENCY, CREDIT AND INTERACTIVE DESIGN, MACY’S, INC.

Joe Feczko’s creative and artistic vision coupled with realistic business perspective has paved his road to success within the walls of some of the world’s most distinguished companies. His career with Bloomingdale’s, Neiman Marcus, Avon and Macy’s has earned him numerous awards. In 1990, his peers in the visual merchandising industry celebrated him as Visual Merchant of the Year. In 1998, the Pratt Institute awarded him their prestigious Excellence by Design Award. He also received the Fashion Industry Association’s “American Image Award” and the 2011 Retail Design Luminary Award by DDI magazine. Today Joe is a Senior Vice President for Macy’s and is overseeing Macy’s brand standards nationally. Additionally, he is responsible for developing innovative marketing concepts and insuring integration across all media nationally, including print and broadcast advertising, packaging, graphic design, digital projects and in-store visual presentation. He oversees branding for 800 stores.

Macy’s Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the US and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site and mobile and social platforms, Macy’s offers distinctive assortments, including the most desired family of exclusive fashion brands for him, her and home. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities, giving more than $69 million each year to help make a difference in the lives of our customers macys.com @macys

BRYAN GILDENBERG CHIEF KNOWLEDGE OFFICER, KANTAR RETAIL [email protected]

A world-renowned expert in retail insight, Bryan is Kantar Retail’s Chief Knowledge Officer and a member of the company’s executive leadership team. He is responsible for the company’s analysis and insight, fueling Kantar Retail’s content with in-depth knowledge and intuitive skills few can match. Additionally, Bryan provides a clear, dynamic and always-topical focus on a variety of channels and retailers around the world. His perspective has been featured on broadcast media such as CNBC, Fox Business and the BBC, and he is frequently cited in a range of US and global business publications. An award-winning writer, Bryan has authored numerous articles for Kantar Retail publications and third-party periodicals such as The Hub and GMA Forum. An engaging speaker, Bryan has addressed numerous Kantar Retail forums and industry conferences. Bryan earned an MBA summa cum laude from Babson College and an undergraduate degree from Cambridge University in Cambridge, England.

Kantar Retail Kantar Retail is part of the Kantar Group, the insight and consulting arm of WPP, the world’s largest communications group. Made up of experienced consultants and analysts, their people are specialists in understanding retailers and shoppers. Kantar Retail’s consultants have line management experience in leading global companies. They have offices in 20 countries, operate in more than 50 countries and partner with more than 300 companies worldwide. kantarretail.com @KantarRetail @bryang_kr LUCIE GREENE WORLDWIDE DIRECTOR OF THE INNOVATION GROUP, J. WALTER THOMPSON [email protected]

Lucie Greene is Worldwide Director of the Innovation Group, J. Walter Thompson’s trend forecasting, consultancy and innovation unit. She has spoken at the Consumer Electronics Show (CES) in Las Vegas and SXSW Interactive on trends. She is featured regularly as an expert on futurism and trends, appearing on CNBC and Bloomberg TV, and in publications including CNN.com, The New York Times, Newsweek, The Sunday Times and The Guardian. Lucie is also a well-respected journalist and editor, with a decade of experience contributing to The Financial Times, Women’s Wear Daily, Vogue UK, The Telegraph and Elle Decoration UK. She is a thought leadership columnist for Campaign. Lucie joins J. Walter Thompson from leading London-based trends consultancy The Future Laboratory, where she was head of its trend forecasting and thought leadership unit. She has worked with the world’s leading brands, including Google, Marks & Spencer, LVMH, Westfield, H&M, Nike, Rolls-Royce, Virgin, Pernod Ricard and Estée Lauder, consulting on innovation practice, consumer insight and futurism.

The Innovation Group, J. Walter Thompson The Innovation Group is J. Walter Thompson’s in-house creative think tank for the future. The practice produces groundbreaking thought leadership, consumer insight and sector innovation content. It offers a range of consultancy services that help clients not only understand what’s happening now and next, but also how to action this in the framework of their brand. The Innovation Group also offers creative innovation labs, ideating and rapid prototyping concepts based on future change with its team of futurists, creative directors, strategists and researchers. jwtintelligence.com @lucieluxury

TIM GREENHALGH CHAIRMAN AND CHIEF CREATIVE OFFICER, FITCH [email protected]

Tim steers the creative output of 40 multinational design studios and 1000 creatives, driving standards and influencing the shape of experience in his dual roles of FITCH Chairman and Group XP Executive Creative Director. A relentless advocate of design as a business tool, Tim believes that designers have a responsibility to deliver experiences that enhance people’s lives at every point of interaction. Tim’s career spans 25 years at FITCH and six at the Conran Design Group. In 2016 he was appointed ECD of the newly formed WPP experience partnership Group XP, made up of FITCH, Brand Union and SET. A regular judge and speaker, Tim has taken part in awards and conferences including Cannes Lions, D&AD and WPP’s annual Global Retail Conference. He was included on The Drum’s Designerati ranking in 2014 and 2015 and was made a Retail Design Luminary by design:retail in 2015.

FITCH Designing the future. FITCH transforms consumer experience and accelerates business success, delivering seamless solutions by combining the physical, human and digital elements of a brand to create unique experience signatures. FITCH is a leading global retail and brand consultancy with an integrated offer of strategy, design and implementation, enabling delivery across all touchpoints for clients including adidas, B&Q, Brown-Forman, Dell, H&M, McLaren and Philips. Group XP Group XP creates impactful end-to-end experiences through a global offer of services spanning brand strategy, retail, design and events. A partnership between Brand Union, FITCH and SET, Group XP shapes marketing strategies through the interactions between brands and people. Collectively, the Group works with brands including H&M, McLaren, Coca Cola and Vodafone. FITCH.com @GroupXP_ @fitchdesign @timghalgh IVA GUARINO CORPORATE INNOVATION INITIATIVES MANAGER, LOWE’S [email protected]

Iva Guarino is a member of New Market and Concept Development at Lowe’s, the team who developed the Lowe’s NYC urban store format. Iva’s team is responsible for overseeing strategy and insights for alternative retail format expansion into new markets. Iva joined Lowe’s nearly ten years ago and has worked in various Business Development groups, including consumer insights, corporate innovation and most recently new and emerging businesses. Prior to Lowe’s, Iva worked for Consumers Energy in consumer research and marketing, and Marketing Analysts Inc. as a Senior Project Director. Her passion lies in transforming the abstract concepts into concrete, customer-centric business models. She received her BA in Communications from College of Charleston, with a minor in Chemistry.

Lowe’s Lowe’s has been helping customers improve the places they call home since it was founded in 1946. Lowe’s is a Fortune 50 home improvement retailer, headquartered in Mooresville, NC. Lowe’s operates more than 1,840 home improvement and hardware stores across North America, with annual revenues of $48 billion. lowes.com @Lowes

KAREN GUGGENHEIM DIRECTOR OF CLIENT SERVICES, BURSON-MARSTELLER MIAMI [email protected]

Karen is the Director of Client Services at Burson-Marsteller Miami where she leads engagements with Florida, and US–based clients, as well as international companies tapping into the firm’s North America and global capabilities. She brings two decades of journalism, strategic communications and marketing experience to her position in Burson-Marsteller Miami. Prior to joining Burson-Marsteller, Karen completed her Master’s degree in Business Administration from the McDonough School of Business at Georgetown University. While completing her degree, Karen served as an independent consultant, providing strategic communications counsel for clients in diverse industries. Karen also served as Director of Communication and Public Affairs for the law firm of Colson Hicks Eidson P.A. (Colson), a top litigation firm in the country. She managed crisis and litigation communications and public relations across Florida and throughout the US and South America. She led Colson’s communications strategies and often served as a spokesperson for high-profile cases with intensive press coverage, including American Airlines, Ford/Firestone and Clear Channel Communications, among others. She also spearheaded the firm’s rebranding campaign. Karen’s professional foundation stems from her early work in public relations and journalism. A journalist by training, Karen spent several years at the Miami Herald as a reporter and editorial board writer.

Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit www.burson-marsteller.com. BM.com @BM_Miami BILL HALL VICE PRESIDENT OF BUSINESS INNOVATIONS, ROCKFISH Bill Hall is Vice President of Business Innovations at Rockfish, a digital agency that drives business for some of the world’s leading brands. As head of the highly-technical Walmart account, Bill aims to bridge the gap between engineering and business. He leads a team of strategists, designers, and software engineers to build game changing applications for Walmart’s customers, employees, and third party vendors. Bill’s background as a software engineer arms him with a unique perspective in offering creative solutions to Walmart and other clients, such as Sam’s Club, Ford, Southwest Airlines, and Phillips 66.

Rockfish Rockfish is a full-service digital innovation partner for some of the world’s most recognizable brands. By integrating strategy, creative, and technology they are able to build groundbreaking digital solutions. rockfishdigital.com @rockfish

JAMIE GUTFREUND GLOBAL CHIEF MARKETING OFFICER, WUNDERMAN [email protected]

As Global Chief Marketing Officer, Jamie Gutfreund leads Wunderman’s global marketing and communications initiatives. Partnering with Wunderman’s leadership team, Jamie is responsible for building innovative programs to drive global awareness of Wunderman’s unique blend of data and creativity. Over the span of 20 years, Jamie has served as a dynamic and motivating business catalyst. Most recently, she was Chief Marketing Officer for Deep Focus, where she managed the marketing and communications efforts for the agency. She was also responsible for the ongoing development and expansion of the Cassandra Report, the leading syndicated research study of young consumers. A frequent public speaker, Jamie’s commentary on youth culture and Millennial marketing strategies can be found in such publications as AdWeek, CNBC, Forbes, and The Wall Street Journal. She has also been a featured speaker at conferences, including the Milken Institute Global Conference, Future of StoryTelling and the Berggruen Institute Global conference.

Wunderman Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to action and delivers results for brands. Wunderman has won multiple creative awards, including a Cannes Lion Grand Prix, and in 2015 was named a leader in marketing database operations and a strong performer in customer engagement strategy by Forrester Research, Inc. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit www.wunderman.com and follow us @Wunderman. wunderman.com @wunderman @jamiecentral BETH ANN KAMINKOW CHIEF OPERATING OFFICER, WEARABLE EXPERIMENTS [email protected]

Beth Ann Kaminkow, Chief Operating Officer, Wearable Experiments. A Fashion Tech company that designs one-of-a-kind products that enhance engagement and experience. Prior to We:eX she was the Global Chief Marketing Officer, EVP Experience Design, Westfield Corp. Accomplishments include the launching of Bespoke, a one-of-a-kind co-working and innovation space, and the launching of The Village at Westfield Topanga—both projects led from concept to execution and both reshaping the future of retail. She also played a pivotal role in creating the strategy and positioning for the launch of Westfield World Trade Center. In 2011 Beth Ann was named one of Ad Age’s Women to Watch and a Women of the Year by the Dallas Business Journal. In 2012 she was honored by NAPW. She serves on numerous advisory boards, including Google’s Shopper Marketing board, Back on My Feet, Downtown Dallas, Inc. and Syracuse University’s Newhouse Advisory board. She is a member of the NY Metro Chapter of YPO. Personally, she is married to Michael Schrage and is an endurance athlete. She is also an auntie extraordinaire!

Wearable Experiments Wearable Experiments (We:eX) is a socially driven wearable technology company. Their mission is to bring together fashion and technology with a functional design aesthetic and use creative problem-solving to help us live well and have a better quality of life. wearableexperiments.com @BAKroadwarrior

ALIA KEMET MEDIA DIRECTOR, IKEA NORTH AMERICA

Alia Kemet directs the strategic development and execution of paid and owned media, including print, broadcast, digital, social, promotional, experiential and new media opportunities. She spearheaded branded entertainment for IKEA US, including Easy To Assemble, Fix This Kitchen, and the IKEA Home Tour. Ms. Kemet has earned multiple industry awards, including Gold Internationalist Award, Gold North American Effie Award, Re-Staging Category; Bronze North American Effie Award, Retail Category; Gold Clio; and Cannes Lions. She has been honored by AWNY as Advertising Mother of the Year and is a 2015 recipient of Direct Marketing News’ “40 Under 40.” Prior to IKEA, Alia worked in strategic marketing roles with Nike, Whole Foods Market, Black Entertainment Television and the Women’s National Basketball Association.

IKEA Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 380 IKEA stores in 47 countries, including 41 in the US IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest. IKEA-USA.com @aliakemet JOE LAMPERTIUS GLOBAL CEO, SHOPPER MARKETING, GREY [email protected]

Joe leads the global Shopper Marketing practice for GREY. He came to GREY several years ago to unite the unique shopper offerings across multiple regions into one global enterprise while fully integrating them into GREY’s global advertising communication services to its global clients. Joe has made it a focus of his to deeply understand shopper behavior through all forms of research, and he has pioneered a “shopper-back” planning process to help marketers understand and plan collaboratively. Throughout his career, Joe has worked directly within the beer, clothing and healthcare industries, working with some of today’s largest companies, including Coca-Cola, P&G, Kraft and Diageo. He is part of the premiere Shopper Marketing Advisory Council to Google and Amazon, a tenured judge for the Shopper Marketing Effies and a contributor to publications and columns that focus on the Shopper Marketing industry.

GREY At Grey EMEA, they are creative Shopper Marketing and activation experts who form a unique collaboration within the Grey network. Their shopper capabilities help them to reach better creative opportunities as well as a greater share of clients’ marketing spend. In other words, GREY Shopper leads to Famously Effective work. Grey talks primarily to shoppers, not consumers. Shoppers behave differently and they’re emotionally engaged in different ways. Grey’s proprietary tools help to understand shoppers and their missions—who they are and where and why they buy. Grey’s expertise is focused on environments wherever people buy, so bricks and mortar retail is their heartland, but digital and e-commerce also play a significant role in the path to purchase. With integration within the global Grey network means that they’re better connected to drive shopper thinking and activation beyond the store environment and across multiple markets. Grey operates across EMEA, with centres of excellence in the UK, Germany and Spain, accessing local expertise when and where it’s needed across the region. This translates into marketing efficiencies and commercial results. grey.com @grey_shopper

MIKKEL LARSON HEAD OF CLIENT SERVICE, MINDSHARE DENMARK [email protected]

Mikkel is the Client Director, Mindshare, working in strategic communication consultancy. He is an expert in data-driven marketing, through his 20 years of experience in marketing research, economic modelling and communication optimization.

Mindshare Mindshare is a global media agency network with billings in excess of US $31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging a competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. mindshareworld.com @mindshare ALASDAIR LLOYD-JONES PRESIDENT & CEO, SET [email protected]

Alasdair Lloyd-Jones has extensive creative and digital expertise coupled with an entrepreneurial mindset. This unique understanding of how to create opportunities for brands and companies to drive brand equity, as well as how they can tap into new opportunities globally, keeps brands at the forefront of their industry. Prior to joining SET as President and CSO, Alasdair spent two years as COO of Big Spaceship (Fast Company’s Most Innovative Agency), where he developed and implemented a strategic vision for the company and its digital practice. He has held senior positions in advertising in the UK and the US, including stints at Y&R London, Deutsch, Ogilvy, Publicis and Cutwater, where he was Co-President and Chief Strategic Officer. He has led brand strategy across a wide range of categories and has led companies across a number of disciplines, from traditional advertising to digital, social, experiential and new technologies. Alasdair has won two Gold Effies, has been a member of the AAAAs Planning Committee, chaired the AAAAs Planning Conference and created the Jay Chiat Awards. Alasdair has written articles on brand experience, marketing and branding for Fast Company and The Guardian and is an avid 140-word contributor, @alasdairllj.

SET SET is a brand experience agency. They bring brand stories to life in the physical space: at retail, through pop-ups and live events, and by integrating digital across all experiences setcreative.com @alasdairllj

CHRISTIAN MARTINEZ HEAD OF US MULTICULTURAL SALES, FACEBOOK Christian Martinez is Head of US Multicultural Sales at Facebook, an effort which brings to market digital and social marketing scale to the US multicultural marketer. He joined the company in June 2013 to lead the company’s sales initiatives focused on the US Hispanic market and has since then expanded the offering to include broader multicultural solutions. Prior to Facebook, Christian spent 13 years at Univision Communications Inc., where he was VP of Network TV and Interactive Sales for the Southeast and Southwest regions. In that role he was responsible for leading the only integrated sales office in the country, in which he oversaw a team of network TV and digital sellers focused on providing clients a fully integrated, cross-platform approach. Christian has led traditional, digital, programmatic, mobile and eCommerce efforts in the USH space. Christian is a graduate of the University of Florida and resides with his wife and two children in Miami.

Facebook Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. facebook.com @facebook GWEN MORRISON CEO, THE AMERICAS AND AUSTRALASIA, THE STORE–WPP [email protected]

Gwen’s career has been devoted to heightening brand connections throughout the retail landscape. At The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies across the Americas and Australasia. Gwen is charged with identifying issues and trends most important to retailers and brands around the world.

The Store–WPP The Store is WPP’s global retail practice. Our mission is to extend WPP’s extraordinary leadership in an increasingly dynamic retail landscape. As a knowledge hub, we are able to draw insights from WPP’s unparalleled understanding of consumers, retailing, brands and Shopper Marketing. The Store serves over 150 WPP companies and their clients, which include Macy’s, Marks & Spencer, Casas Bahia, Magazine Luiza, Microsoft, Target and Walmart International. Bringing together the collective retail capabilities of one of the world’s largest marketing services groups, The Store facilitates innovative thinking and expertise to support WPP clients. WPP is the world leader in marketing communication services. wpp.com @thestorewpp @gmorrison5

TARUN NIMMAGADDA CO-CEO & FOUNDER, MUTUAL MOBILE [email protected]

Tarun Nimmagadda is Co-CEO of Mutual Mobile, the product development and innovation agency he co-founded at the age of 22. A tinkerer and creative thinker, Tarun was an early believer in the promise of connected devices. His work was awarded Dell’s first Social Innovation Prize for dramatic improvements made to accessibility mapping and navigation, a project inspired by his participation in the first fully autonomous urban vehicle competition, the DARPA Grand Challenge. After immigrating from India in 2004 to study at the University of Texas, Austin, Tarun received honors in Computer Science. Tarun, along with Mutual Mobile’s founding team, was named to Inc.’s 30 Under 30 and Forbes’ 50 Most Promising Companies and was recognized by the White House as one of the top 100 companies founded by young entrepreneurs. Today, Tarun leads strategy at Mutual Mobile and serves as an advisor to a number of startups.

Mutual Mobile Mutual Mobile is an emerging tech agency that builds breakthrough products for a more connected world. By finding the sweet spot between technologies, people and brands, Mutual Mobile unleashes previously impossible value. mutualmobile.com @MutualMobile DAVID ROTH CEO, EMEA AND ASIA, THE STORE–WPP [email protected]

David started his career at the House of Commons working for a member of the UK Parliament. He swapped politics for the cut and thrust of advertising. Joining Bates Dorland, he became Main Board Director for strategy and Managing Director of the consulting and digital divisions. David was the CEO of the worldwide retail and technology centre of excellence. David joined B&Q of Kingfisher plc, one of Europe’s largest retailers, sitting on the main board of directors as UK and International Marketing Director. David is now at WPP as the CEO of The Store, EMEA and Asia, the WPP Global Retail Practice. David also leads WPP BrandZ, the world’s largest brand equity study. David is a non-executive member of NGO, TFT, an organisation dedicated to sustainable production, and on the board of the Cambridge Judge Business School, Centre for International Business and Management.

The Store–WPP The Store leads global initiatives on Innovation and Technology related to Retail. We continually identify new companies with concepts that enhance the customer experience and deliver value to marketers. Through Study Tours, Workshops and Partnerships, The Store delivers thought leadership to help guide WPP clients through constant change in the digital age. Publications include The Second Era of Digital Retail and The History of Retail in 100 Objects in partnership with Intel Labs. wpp.com @thestorewpp @davidrothlondon

DAMIAN RUBENS TRADE AND SHOPPER MARKETING MANAGER, KIMBERLY-CLARK [email protected]

Damian Rubens has been with Kimberly-Clark since May 2014, leading Shopper & Consumer Marketing strategies and initiatives for the SouthCone region. He leverages 15 years of business experience working in disciplines such as Shopper & Consumer Insights, Trade Marketing & Category Management, as well as the Digital Path 2 Purchase. Prior to his career at K-C, he worked at Young & Rubicam/Wunderman as Shopper Marketing Director. Earlier he served leading Marketing & Sales teams at Johnson & Johnson and 3M for more than 10 years.

Kimberly-Clark Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Huggies, Kotex, Kleenex, Scott, Depend and Kimberly-Clark Professional, Kimberly-Clark holds the No.1 or No. 2 share position in 80 countries. The company has a 144-year history of innovation and 24 years in Argentina. At Kimberly-Clark, everything they do—from helping communities to caring for the planet—is linked to our mission to lead the world in essentials for a better life. Sustainability is inherent to this mission and challenges them to create a better future by being responsible stewards of the environment and positive contributors to our communities in Argentina, and in the world. kimberly-clark.com.ar kimberly-clark.com @kimberlyclarkar COURTNEY STARK GROUP ACCOUNT DIRECTOR, GEOMETRY GLOBAL [email protected]

For over 15 years, Courtney has led the development, implementation and execution of customized, consumer engagement programs, ranging from below-the-line campaigns to experiential activation platforms. Captivated by the industry, Courtney worked her way up from driving the Oscar Mayer Wienermobile to managing global product launches and influencer campaigns, among other marketing initiatives for prestigious clients, including Kellogg’s, R.J. Reynolds, Kimberly-Clark and Beam Suntory. Driven by a desire to create memorable experiences for consumers, Courtney has a proven expertise in crafting unique programming that resonates with target consumers, builds brands, sparks conservation and ultimately ignites awareness, sales and growth.

TOM SWIFT GLOBAL VICE PRESIDENT & MANAGING DIRECTOR, GREY GOOSE Tom Swift is the Global VP for GREY GOOSE vodka, responsible for global brand strategy, brand equity, positioning, advertising, packaging, and pricing. After joining Bacardi in 2011, Tom worked in the United Kingdom as the Global Marketing Manager for Whiskies. In 2012, after being appointed the Global Brand Director for Whisky, he led the relaunch of DEWAR’S blended Scotch whisky and the launch of five single malts under Bacardi ownership, ‘The Last Great Malts.’ Most recently, Tom has served as the Vice President of Marketing for GREY GOOSE for North America. Prior to Bacardi, Tom spent eleven years at Unilever across a variety of brand management leadership roles in Personal Care, including roles in Hamburg and Buenos Aires. Originally from the United Kingdom, Tom has lived and worked in several countries in Europe, North America, and South America, and is now based in Bermuda at the global headquarters of Bacardi.

GREY GOOSE Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France—soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L’Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir and GREY GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink. www.GREYGOOSE.com

The GREY GOOSE® Vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. greygoose.com @GreyGoose BOB THACKER EXECUTIVE DIRECTOR, ADOPTACLASSROOM.ORG [email protected]

Bob is the Executive Director of AdoptAClassroom.org, where he is responsible for leading strategic direction and growth, spearheading program development and fundraising efforts, and building creative, multi-faceted corporate and community partnerships. Prior to joining AdoptAClassroom.org in 2011, Bob was Senior Vice President of Marketing and Advertising for OfficeMax, where he was responsible for “A Day Made Better” and other campaigns, including “The World’s Largest Rubberband Ball,” “ElfYourself” and “Penny Pranks.” Previously Bob was President and CEO of BBDO Minneapolis, Senior Vice President of Marketing for Sears and Vice President of Marketing for Target. Bob has been honored with the American Advertising Federation’s Silver Medal as Minnesota’s Man of the Year, the Retail Hall of Fame, Advertising Age’s Top 100 Marketers in the Nation and Top 24 Media Authorities in the Industry awards.

AdoptAClassroom.org AdoptAClassroom.org is giving teachers a hand. Teachers are spending as much as $1000 out of their own pockets every year to make their classrooms into the best possible learning conditions for students. Teachers aren’t only buying books, calculators and craft supplies. They are also buying basic necessities for the more than 15 million children who simply don’t have the resources they need to succeed in school. That means mittens and coats, socks and underwear, toothbrushes and deodorant. Two-thirds of teachers are even buying food for students who come to school too hungry to focus. At AdoptAClassroom.org, they believe that teachers deserve more. More funding, more support from their communities and more recognition for all of the amazing things they do for our children. Started in 1998, for the last 15 years we have been making it easy for donors to provide funding and support to classrooms throughout America. Teachers register their classrooms and needs online, and donors discover classrooms through simple search tools to make targeted contributions. adoptaclassroom.org @BobThackerAAC

CARLY TYSH SENIOR DESIGNER, FITCH Carly is an accomplished environment designer with an extensive background in retail design. She has a solid foundation in the principles of experiential design, branding and consumer psychology. Understanding the “why” behind a design intrigues her, and she finds the challenge of retail design—translating the soul of a company into an engaging experience—a perfect match for her interests and skills. She was named one of VMSD’s Designer Dozen in 2014, and her work on PIRCH led to the brand winning RDI’s Store Design of the Year in 2014. Carly has worked on some of the world’s largest brands, including PIRCH, Lowe’s, Target, Dell, Buffalo Wild Wings, Marriott Hotels (US and Beijing), Virgin, Delta Airlines, Bobbi Brown (cosmetics), L.L.Bean, HP and Thomas Pink.

FITCH Designing the future of retail. FITCH is the world’s leading retail and brand design consultancy. Their clients don’t come to FITCH for easy. They come for what’s next. FITCH delivers continuous retail experiences by combining the physical, human and digital elements of a brand to create a unique Experience Signature. FITCH.com @FITCHdesign @carly_tysh T:8.29” T:8.29” LORENZO VALLONE SVP, CHIEF TECHNOLOGY OFFICER, MIRUM–MIAMI [email protected]

Lorenzo has over 20 years of software development, digital marketing and business development experience. As a managing partner with Mirum–Miami, Lorenzo manages the design, development and deployment of interactive mobile solutions, digital marketing solutions and advanced marketing technology platforms. Lorenzo is also responsible for business development and strategic partnerships in North America. Mirum has been a global strategic partner with Adobe for nearly 5 years on their Adobe AEM Mobile platform. Mirum recently launched an interactive, mobile retail platform that automates visual merchandising and in-store employee training built on the AEM Mobile platform.

Mirum At Mirum, they are a group of makers, believers and make-believers. Their principles are deeply rooted in Check Out The Store on iTunes! Check Out The Store on iTunes! innovation, design, data, marketing and technology to drive business transformation in a world of constantly CHECK OUT THE STORE ON ITUNES! evolving behaviors and expectations. As a team, they strive for collaboration and believe amazing things can happen when you “Never Lose Your Sense of Wonder.” If you didn’t make it to the last Global Retail Forum hosted by The Store, you If you didn’t make it to the last Global Retail Forum hosted by The Store, you mirumagency.com can catch some of the great speakers on iTunes U. We’ve created an can catch some of the great speakers on iTunes U. We’ve created an @lorenzo_vallone iTunes U center of edited videos and corresponding presentations for you to iTunes U center of edited videos and corresponding presentations for you to If you didn’tdownload. make it to the last Global Retail Forum hosted by The Store, download. you can catch some of the great speakers on iTunes U. We’ve created an iTunes U centerOur iTunes of editedU “Collection” videos is in collaborationand corresponding with the Terry J.presentations Lundgren Center for Our iTunes U “Collection” is in collaboration with the Terry J. Lundgren Center you to download.for Retailing at the University of Arizona. for Retailing at the University of Arizona.

We will continue to refresh with new videos from more events, the latest white We will continue to refresh with new videos from more events, the latest white Our iTunespapers U “collection” and reports. is in collaboration with the Terry J. Lundgren papers and reports. Center for Retailing at the University of Arizona. T:11.69” T:11.69” Search WPP The Store for the latest trends and thought leadership in Retail. Search WPP The Store for the latest trends and thought leadership in Retail. We will continuePlease give to usrefresh a rating. with Also, tonew access videos downloaded from pdf more documents, events, look thein the latest Please give us a rating. Also, to access downloaded pdf documents, look in the white papers³0\L7XQHV8´VHFWLRQIRUWKH¿OH and reports. Search WPP—The Store for the latest trends ³0\L7XQHV8´VHFWLRQIRUWKH¿OH and thought leadership in Retail. Please give us a rating. Also, to access Regards, Regards, CONNECT WITH THE STORE downloaded PDF documents, look in the “My iTunes U” section for the file. TWITTER

@thestorewpp Gwen Morrison Gwen Morrison CEO The Store, The Americas & Australasia CEO The Store, The Americas & Australasia INSIDE WPP inside.wpp.com HOLIDAY WRAP @holiwrap

MCHMIS55510_iTunes U_v4.indd MCHMIS55510_iTunes U_v4.indd T:8.29” T:8.29”

CHECKCheck OUT THE Out TheSTORE Store ON on ITUNES! iTunes! Check Out The Store on iTunes! If you didn’t make it to the last Global Retail Forum hosted by The Store, you If you didn’t make it to the last Global Retail Forum hosted by The Store, you can catch some of the great speakers on iTunes U. We’ve created an can catch some of the great speakers on iTunes U. We’ve created an iTunes U center of edited videos and corresponding presentations for you to iTunes U center of edited videos and corresponding presentations for you to If you didn’tdownload. make it to the last Global Retail Forum hosted by The Store, download. you can catch some of the great speakers on iTunes U. We’ve created an iTunes U centerOur iTunes of editedU “Collection” videos is in collaborationand corresponding with the Terry J.presentations Lundgren Center for Our iTunes U “Collection” is in collaboration with the Terry J. Lundgren Center you to download.for Retailing at the University of Arizona. for Retailing at the University of Arizona.

We will continue to refresh with new videos from more events, the latest white We will continue to refresh with new videos from more events, the latest white Our iTunespapers U “collection” and reports. is in collaboration with the Terry J. Lundgren papers and reports. Center for Retailing at the University of Arizona. T:11.69” T:11.69” Search WPP The Store for the latest trends and thought leadership in Retail. Search WPP The Store for the latest trends and thought leadership in Retail. We will continuePlease give to usrefresh a rating. with Also, tonew access videos downloaded from pdf more documents, events, look thein the latest Please give us a rating. Also, to access downloaded pdf documents, look in the white papers³0\L7XQHV8´VHFWLRQIRUWKH¿OH and reports. Search WPP—The Store for the latest trends ³0\L7XQHV8´VHFWLRQIRUWKH¿OH and thought leadership in Retail. Please give us a rating. Also, to access Regards, Regards, downloaded PDF documents, look in the “My iTunes U” section for the file.

Gwen Morrison Gwen Morrison CEO The Store, The Americas & Australasia CEO The Store, The Americas & Australasia

MCHMIS55510_iTunes U_v4.indd MCHMIS55510_iTunes U_v4.indd IS THE WORLD-LEADING COMMUNICATIONS SERVICES GROUP

WPP companies, which include some of the most eminent agencies in the business, provide national, multinational and global clients with: advertising media investment management consumer insights public relations & public affairs branding & identity healthcare communications direct, digital, promotion & relationship marketing specialist communications

WPP companies provide communications services to clients worldwide, including:

352 of Fortune Global 500 77 of the NASDAQ 100 and all 30 of the Dow Jones 30

Collectively, WPP employs almost 190,000 people in 3,000 offices in 112 countries. www.wpp.com ABOUT THE STORE

The Store is WPP’s global retail practice. We share knowledge and best practice in retail across WPP Group companies to facilitate leading-edge thinking and deliver extra value that supports client initiatives.

Our mission is to help grow the retail expertise across the Group in an increasingly dynamic landscape and extend WPP’s extraordinary leadership in retail. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands, technology and Shopper Marketing. The Store interprets learnings and insights to a broad audience inside and outside of WPP in the form of conferences, articles, webinars, guest lectures at universities, and digital content.

GWEN MORRISON DAVID ROTH CEO, The Americas and Australasia CEO, EMEA and Asia [email protected] [email protected] @gmorrison5 @davidrothlondon

MELINDA MYHRE IGOR TOLKACHEV Marketing & Events Manager Project Lead [email protected] [email protected] @melindamyhre @igor_tolkachev NOTES

NOTES 䤀匀䠀䄀倀倀䔀一䤀一䜀

ᰠ㜀㠀─ 漀昀洀椀氀氀攀渀渀椀愀氀猀瀀爀攀昀攀爀琀漀猀瀀攀渀搀洀漀渀攀礀漀渀攀砀瀀攀爀椀攀渀挀攀猀漀瘀攀爀瀀爀漀搀甀挀琀猀⸀ᴠ

䠀愀爀爀椀猀刀攀猀攀愀爀挀栀䤀渀琀攀爀渀愀琀椀漀渀愀氀㈀㄀㔀

倀愀爀琀漀昀圀倀倀䀀䜀爀漀甀瀀堀倀开