2020 Creative Agencies New Business League

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2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / May 2020 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) 1 2 Wunderman Thompson Siloam, Danone Aqua 2.2 2.2 5 Csurya Cipta Swadaya, XL Home, BP 2 1 M&C Saatchi 1.7 1.7 5 Castrol Digiital, Axis Project Scotch Brite Project, Mitsubishi 3 3 VMLY&R Motors Indonesia, Sampoerna Hijau 0.5 0.5 6 and Panamas Project 4 4 Happy Marketer Pegipegi Digital 0.5 0.5 1 5 5 Dentsu IT Client 0.2 0.2 5 6 6 Arcade Unilever Project 0.1 0.1 4 7 7 Grey Group FWD Insurance Project 0.0 0.0 1 8 8 Ogilvy FMCG Client 0.0 0.0 1 9 9 Leo Burnett Ajinomoto Project 0.0 0.0 1 2020(Jan-May) 5.0 36 2019(Jan-May) 10.7 52 YoY Comparison: -52.9% -30.8% 1 2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / May 2020 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) 1 1 OMD FMCG Client 2.1 Hasbro 2.0 3 2 2 dentsu X Food Client 1.3 1.3 5 3 3 Havas Media Grab Indonesia 0.5 Emirates Airlines 0.4 1 4 4 PHD Diageo 0.3 0.3 1 5 - Arena Media Godrej 0.3 0.3 1 6 5 Initiative Wulling 0.2 0.2 1 7 6 MediaCom Hasbro, Sociolla 0.1 0.1 2 8 7 Mindshare 0.0 0.0 0 9 8 Zenith 0.0 0.0 0 10 9 Starcom 0.0 0.0 0 11 10 Vizeum 0.0 0.0 0 12 11 Carat Aquaproof 0.0 Diageo -0.2 1 13 12 Wavemaker 0.0 Confidential -0.5 0 2020(Jan-May) 3.8 15 2019(Jan-May) 8.4 27 YoY Comparison: -54.5% -44.4% 2020 Creative & Media (Jan-May) 8.9 51 2019 Creative & Media (Jan-May) 19.1 79 YoY Comparison: -53.6% -35.4% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI. 2.

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