DOCSLIB.ORG

Advertising Age AGENCY REPORT 2012 the AGENCY ISSUE

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Advertising Age AGENCY REPORT 2012 the AGENCY ISSUE 36 April 30, 2012 | Advertising Age AGENCY REPORT 2012 THE AGENCY ISSUE Subscribe to Ad Age DataCenter to access ➜ premium content including extended CRM/DIRECT AND PR rankings of CRM/direct and PR agencies. AdAge.com/agencyreport2012 By 2011 revenue in each discipline. Dollars in millions. 800,000 60,000 600,000 40,000 Ad/marketing jobs 400,000 February 2012:724,400 PR jobs Post-recession gain:+48,400 February 2012:50,700 Now vs.recession start:-49,900 Post-recession gain:+3,500 20,000 Now vs.recession start:+600 200,000 0 RECESSION 0 RECESSION 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012 +8.3% CRM/direct: worldwide % PR networks: worldwide Growth for world’s 10 largest networks +10.4 Growth for world’s 10 largest PR networks RANK WORLDWIDE REVENUE RANK WORLDWIDE REVENUE ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG 1 1 Wunderman* [WPP] New York $1,013 11.2 1 1 Edelman [Daniel J. Edelman] Chicago $615 15.7 2 2 Epsilon* [Alliance Data Systems Corp.] Irving, Texas 963 8.9 2 2 Fleishman-Hillard* [Omnicom] St. Louis 525 5.0 3 3 Acxiom Corp. Little Rock, Ark. 819 4.3 3 3 Weber Shandwick* [Interpublic] New York 505 12.2 4 4 Rapp* [Omnicom] New York 707 9.7 4 NA MSL Group* [Publicis] Paris 489 NA 5 7 Digitas* [Publicis] Boston 554 14.0 5 4 Burson-Marsteller* [WPP] New York 467 3.9 6 6 OgilvyOne Worldwide* [WPP] New York 553 5.9 6 5 Ketchum* [Omnicom] New York 414 15.0 7 8 Proximity Worldwide* [Omnicom] New York 504 20.0 7 NA Hill & Knowlton Strategies* [WPP] New York 375 NA 8 5 DraftFCB* [Interpublic] Chicago/New York 500 -9.3 8 6 Ogilvy Public Relations Worldwide* [WPP] New York 303 18.6 9 10 Merkle Columbia, Md. 303 19.3 9 8 FTI Consulting [FTI Consulting (Strategic Communications)] New York 178 6.8 10 9 MRM Worldwide* [Interpublic] New York 299 7.5 10 7 Brunswick* London 175 2.9 Total and % change for world’s 10 largest CRM/direct networks* $6.21B 8.3 Total and % change for world’s 10 largest PR networks* $4.05B 10.4 +8.0 % CRM/direct: U.S. +5.3 % PR networks: U.S. Growth for all U.S.networks in report Growth for all U.S.PR networks in report RANK U.S. REVENUE RANK U.S. REVENUE ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG ‘11 ‘10 AGENCY [PARENT] HEADQUARTERS 2011 % CHG 1 1 Epsilon* [Alliance Data Systems Corp.] Irving, Texas $898 9.4 1 1 Edelman [Daniel J. Edelman] Chicago $383 9.8 2 2 Acxiom Corp. Little Rock, Ark. 656 5.3 2 3 Weber Shandwick* [Interpublic] New York 354 10.6 3 3 Wunderman* [WPP] New York 441 6.6 3 2 Fleishman-Hillard* [Omnicom] St. Louis 352 4.9 4 4 Rapp* [Omnicom] New York 438 10.6 4 5 Ketchum* [Omnicom] New York 218 17.8 5 5 Digitas* [Publicis] Boston 400 20.6 5 4 Burson-Marsteller* [WPP] New York 212 0.0 6 7 Merkle Columbia, Md. 303 19.3 6 NA MSL Group* [Publicis] Paris 182 NA 7 6 DraftFCB* [Interpublic] Chicago/New York 299 -7.9 7 6 Ogilvy Public Relations Worldwide* [WPP] New York 154 18.6 8 8 OgilvyOne Worldwide* [WPP] New York 263 4.6 8 NA Hill & Knowlton Strategies* [WPP] New York 125 NA 9 9 Rosetta* [Publicis] Hamilton, N.J. 250 20.8 9 7 Waggener Edstrom Worldwide Bellevue, Wash. 101 0.8 10 10 The Agency Inside Harte-Hanks [Harte-Hanks] Yardley, Pa. 145 4.3 10 8 GolinHarris* [Interpublic] Chicago 98 9.0 Total, % chg. for report’s 235 units with CRM/direct revenue* $5.57B 8.0 Total, % chg. for report’s 241 units with PR revenue* $3.43B 5.3 Asterisk indicates Ad Age estimate. Bracket shows affiliation with agency company. Agencies ranked based on revenue in each discipline. 2011 and 2010 revenue and rankings based on PR: Revenue for public-relations agency networks, including units that report into those networks. Revenue for 2011 and 2010 shown pro forma, including acquisitions or network data collected and/or adjusted in 2012. realignments completed as of April 2012. Burson includes B/W/R, Dewey Square Group, Direct Impact, Penn Schoen Berland, Prime Policy Group, Proof Integrated Communications (ad agency) and Quinn Gillespie & Associates. Edelman includes Ruth (integrated-marketing agency). Fleishman includes GMMB (political ad agency) and other agencies. Post-recession gain means jobs added since sector’s staffing hit its recession/post-recession bottom in early 2010. Now versus recession start means difference in staffing, Jobs: Hill & Knowlton was formed by January 2011 merger of WPP units Hill & Knowlton and Public Strategies. MSL includes revenue for PR and events network including Genedigi Group February 2012 vs. December 2007 (start of recession). Ad/marketing-jobs chart includes broad grouping of advertising and marketing services, including ad, direct, PR, media agencies; (400-employee PR and marketing-communications agency in China; acquired in June 2011), Kekst & Co., PBJS, Schwartz MSL (180-employee PR agency based in Waltham, Mass.; graphic design; marketing consultants; market research; other ad/marketing services. Source: Bureau of Labor Statistics. See current jobs data: AdAge.com/adjobs acquired in September 2011), Winner & Associates and other units. Weber Shandwick includes Cassidy & Associates (government relations), DeVries Public Relations and other agencies. Revenue for customer-relationship management and direct-marketing networks, including units that report into those networks. Revenue for 2011 and 2010 shown pro forma, CRM/direct: Source: Ad Age DataCenter. including acquisitions or network realignments completed as of April 2012. DraftFCB is an integrated advertising/marketing-services agency network ranked by revenue in this discipline; includes Hacker Group. Epsilon includes Aspen Marketing Services, acquired in May 2011. Rapp includes Kern Organization. Wunderman includes Blast Radius, Designkitchen and RTC. More info: AdAge.com/agencyreport2012.
Load more

Recommended publications
  • 2017 Agency Family Tree
    2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP
    [Show full text]
  • Annual Report & Accounts 2019
    ANNUAL REPORT & ACCOUNTS 2019 WHO WE ARE WPP IS A CREATIVE TRANSFORMATION COMPANY. WE USE THE POWER OF CREATIVITY TO BUILD BETTER FUTURES FOR OUR PEOPLE, CLIENTS AND COMMUNITIES. STRATEGIC REPORT Covid-19 2 Chief Executive’s statement 3 At a glance 8 Our business model 9 Investment case 10 Where we are 12 The market 14 Our strategy 16 Delivering on our strategy 18 Jeremy Bullmore’s essay 48 Remembering two industry greats 50 Financial review 52 Sustainability 58 Assessing and managing our risks 80 CORPORATE GOVERNANCE Chairman’s letter 94 Our Board 96 Our Executive Committee 98 Corporate governance report 100 Sustainability Committee report 107 Nomination and Governance Committee report 108 Audit Committee report 109 Compliance with the Code 112 Compensation Committee report 114 FINANCIAL STATEMENTS Accounting policies 140 Consolidated financial statements 147 Notes to the consolidated financial statements 152 Company financial statements 182 Notes to the Company financial statements 185 Independent auditor’s report 187 ADDITIONAL INFORMATION Taskforce on Climate-related Financial Disclosures 196 Other statutory information 198 Five-year summary 201 Information for shareholders 202 To learn more see Financial glossary 204 wpp.com Where to find us 206 WPP ANNUAL REPORT 2019 1 STRATEGIC REPORT COVID-19 The coronavirus pandemic has touched all our lives. At WPP our first priority is the wellbeing of our people and doing what we can to limit the impact of the virus on society. Our second is continuity of service for our clients. We have thrown ourselves into achieving both objectives. To ensure the safety of employees and We have also modelled a range of revenue When we come through the current to help reduce transmission, we moved declines resulting from the pandemic and, situation, the world will have been changed to a global policy of managed remote in the most extreme scenarios tested, in ways that we cannot fully anticipate yet.
    [Show full text]
  • Corporate Social Responsibility: a Review
    Advertising Media investment management Corporate Social Information, insight & consultancy Public relations & public affairs Responsibility: Branding & identity Healthcare and Specialist communications A Review 27 Farm Street London W1J 5RJ Telephone (44-20) 7408 2204 Fax (44-20) 7493 6819 125 Park Avenue New York NY 10017-5529 Telephone (1-212) 632 2200 Fax (1-212) 632 2222 www.wpp.com www.wppinvestor.com Note on scope and accuracy: This Review describes WPP’s CSR activities worldwide. Data relates to the calendar year 2001 unless otherwise indicated. The information has been collected by an internal survey of all our businesses. We believe the survey provides a good indication of the scale of activity within the Group but as is normal with new reporting systems, coverage and accuracy were less than 100%. Information has not been independently audited. We are working to improve the accuracy of future surveys. About WPP WPP is one of the world’s largest Every WPP company is a distinctive brand in communications services groups. It is made its own right; all have their own identities and up of leading companies in: own areas of expertise. That is their strength. What they have in common is in harnessing I Advertising intelligence, talent and experience to bring I Media investment management competitive advantage to their clients. I Information, insight & consultancy I Public relations & public affairs Collectively, the Group has 69,000 people I Branding & identity working in 1,700 offices in 104 countries. I Healthcare and Specialist communications WPP, the parent company, has a relatively small WPP companies provide communications team of approximately 200 people, predominantly services to clients worldwide including more based in London and New York, with support in than 300 of the Fortune Global 500; over one- Hong Kong and São Paulo.
    [Show full text]
  • Printmgr File
    UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 20-F (Mark One) ‘ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 31 December 2020 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR ‘ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of event requiring this shell company report For the transition period from to Commission file number 001-38303 WPP plc (Exact Name of Registrant as specified in its charter) Jersey (Jurisdiction of incorporation or organization) Sea Containers, 18 Upper Ground London, United Kingdom, SE1 9GL (Address of principal executive offices) Andrea Harris Group Chief Counsel Sea Containers, 18 Upper Ground, London, United Kingdom, SE1 9GL Telephone: +44(0) 20 7282 4600 E-mail: [email protected] (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Trading Symbol (s) Name of each exchange on which registered Ordinary Shares of 10p each WPP London Stock Exchange American Depositary Shares, each WPP New York Stock Exchange representing five Ordinary Shares (ADSs) Securities registered or to be registered pursuant to Section 12(g) of the Act. Not applicable (Title of Class) Not applicable (Title of Class) Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.
    [Show full text]
  • Immersive Brand Experiences & the Aspirational Shopper
    WPP GLOBAL RETAIL FORUM MAY 5 & 6 2016 EDEN ROC RESORT MIAMI IMMERSIVE BRAND EXPERIENCES & THE ASPIRATIONAL SHOPPER THANK YOU TO OUR SPONSORS! PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSOR SESSION SPONSORS DESIGN PARTNER PR SPONSOR WELCOME It is my pleasure to welcome you to WPP’s Global Retail Forum, hosted by The Store. We’ve curated a range of topics and cases that represent the leading international trends in retail. With our theme, “Immersive Brand Experiences & The Aspirational Shopper,” we hope to deliver both innovation and inspiration. The sessions today and tomorrow will highlight how data, content and technology are having a huge impact on the ways retail marketers can reach shoppers, and how shoppers experience retail. Brands are under pressure to stay relevant and engage, but by looking ahead to the new tools and technology adoption, the possibilities for personalization are endless. The importance of creativity has never been more critical as we look at the application of technology in our environment. The future of retail will optimize physical stores, with increased emphasis of “soft” digital experiences within them. In this session, we will also look at retail in the context of society. Retail helps facilitate the fundamental need for people to connect with one another. The rise of social networks and Big Data enables marketers to not only have a better understanding of consumers but to engage in long-term shared values that can foster innovation and open up new markets. Please open your mind to the ideas presented today and feel free to ask questions. Even if you work in different categories than our speakers cover, there will be many concepts to apply to your business.
    [Show full text]
  • Best of Business AI WPP Case Study
    Best of Business AI WPP case study It’s pretty much a certainty you’ve seen WPP’s work today. As the world’s largest creative transformation company, WPP is responsible for nearly one in four advertisements worldwide. Its agencies include, among others, AKQA, Oglivy, VMLY&R, Wunderman Thompson and GroupM, giving WPP 100,000 employees in over 80 countries. From Netflix to Bose, from Burger King to Ford, WPP agencies create memorable campaigns, experiences, and communications for the world’s most iconic brands. WPP agencies are always working to help their clients reach the public in more creative and effective ways. As Di Mayze, Global Head of Data and AI for WPP says, “We're constantly thinking of new ways to work with clients to build meaningful communications, relationships and experiences with their customers. We're not just doing what's always been done.” To deliver on this promise, WPP is investing in AI technology. While marketing and technology have been intertwined for decades, AI is unlocking possibilities that didn’t exist before. “Technology has always been a key part of how we've delivered marketing, at least for the last 30 or 40 years,” says Stephan Pretorius, Global Chief Technology Officer for WPP. “If you think about what's different today, it's really that ability to connect data across different domains, the ability to automate processes, and the ability to apply AI to the work that we do in virtually every function is something that's radically new.” WPP uses AI to empower its employees to apply their creativity in new ways.
    [Show full text]
  • Ad Age Agency Familytree 2005
    AgencyFamilyTrees 2005 REVENUE RANKING FOR THE TOP SIX HOLDING COMPANIES Omnicom Group CRM Mediaedge:cia Interpublic Group of Cos. McCann Erickson Worldwide Publicis Groupe Integrated/Specialty Marketing Havas $9.75 billion 1 $3.37 billion $391.4 million* $6.20 billion* 3 $1.44 billion* $4.78 billion 4 NA $1.87 billion 6 Agency.com Arc Worldwide Advertising & Media Alcone Marketing Group MindShare Advertising & Media Mullen Advertising & Media Capps Digital Advertising & Media $4.21 billion GMR Marketing $467.6 million* $3.95 billion* $76.0 million* $3.73 billion Conill $970.3 billion* Grizzard Communications Group Frankel Integer Group Lapiz Arnell Group LLKFB Ogilvy & Mather Worldwide Austin Kelley Advertising Sedgwick Rd. Beacon Communications Publicis Dialog Arnold Worldwide $21.3 million* $752.6 million* $15.8 million* $39.2 million* $151.1 million* Organic $9.4 million* Vigilante Rapp Collins Worldwide BBDO Worldwide Russ Reid Co. JWT Avrett Free Ginsberg Tierney Communications Buehler & Partners Euro RSCG Worldwide $1.33 billion* Targetbase $1.32 billion* $21.3 million* $14.4 million* $2.8 million* $528.0 million* TracyLocke U.S. Marketing & Promotions DDB Worldwide Communications Y&R Advertising Berenter Greenhouse & Webster TM Advertising Leo Burnett Worldwide Dentsu McKinney & Silver $1.02 billion* $497.1 million* $4.6 million* $58.2 million* $826 million* $2.85 billion* $20.3 million* Specialty 5 $1.13 billion Element 79 Partners Branding & Identity, Healthcare Campbell-Ewald Universal McCann Fallon Worldwide Advertising & Media MPG Bernard Hodes Group $344.0 million* NA $325.9 million* $30.7 million* $2.53 billion* $143.0 million* $79.9 million* Cline Davis & Mann Corbett Accel Bravo Group Goodby, Silverstein & Partners Healthcare Group Brouillard Communications Campbell Mithun Marketing Communications Kaplan Thaler Group Dentsu $40.8 million* Dieste, Harmel & Partners CommonHealth $94.8 million* NA $46.9 million* $1.94 billion* Integrated Marketing/Healthcare $895.7 million* Doremus & Co.
    [Show full text]
  • 2020 Creative Agencies New Business League
    2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / May 2020 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) 1 2 Wunderman Thompson Siloam, Danone Aqua 2.2 2.2 5 Csurya Cipta Swadaya, XL Home, BP 2 1 M&C Saatchi 1.7 1.7 5 Castrol Digiital, Axis Project Scotch Brite Project, Mitsubishi 3 3 VMLY&R Motors Indonesia, Sampoerna Hijau 0.5 0.5 6 and Panamas Project 4 4 Happy Marketer Pegipegi Digital 0.5 0.5 1 5 5 Dentsu IT Client 0.2 0.2 5 6 6 Arcade Unilever Project 0.1 0.1 4 7 7 Grey Group FWD Insurance Project 0.0 0.0 1 8 8 Ogilvy FMCG Client 0.0 0.0 1 9 9 Leo Burnett Ajinomoto Project 0.0 0.0 1 2020(Jan-May) 5.0 36 2019(Jan-May) 10.7 52 YoY Comparison: -52.9% -30.8% 1 2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / May 2020 ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (USD $ m) (USD $m) 1 1 OMD FMCG Client 2.1 Hasbro 2.0 3 2 2 dentsu X Food Client 1.3 1.3 5 3 3 Havas Media Grab Indonesia 0.5 Emirates Airlines 0.4 1 4 4 PHD Diageo 0.3 0.3 1 5 - Arena Media Godrej 0.3 0.3 1 6 5 Initiative Wulling 0.2 0.2 1 7 6 MediaCom Hasbro, Sociolla 0.1 0.1 2 8 7 Mindshare 0.0 0.0 0 9 8 Zenith 0.0 0.0 0 10 9 Starcom 0.0 0.0 0 11 10 Vizeum 0.0 0.0 0 12 11 Carat Aquaproof 0.0 Diageo -0.2 1 13 12 Wavemaker 0.0 Confidential -0.5 0 2020(Jan-May) 3.8 15 2019(Jan-May) 8.4 27 YoY Comparison: -54.5% -44.4% 2020 Creative & Media (Jan-May) 8.9 51 2019 Creative & Media (Jan-May) 19.1 79 YoY Comparison: -53.6% -35.4% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3.
    [Show full text]
  • Annual Report & Accounts 2019
    ANNUAL REPORT & ACCOUNTS 2019 WHO WE ARE WPP IS A CREATIVE TRANSFORMATION COMPANY. WE USE THE POWER OF CREATIVITY TO BUILD BETTER FUTURES FOR OUR PEOPLE, CLIENTS AND COMMUNITIES. STRATEGIC REPORT Covid-19 2 Chief Executive’s statement 3 At a glance 8 Our business model 9 Investment case 10 Where we are 12 The market 14 Our strategy 16 Delivering on our strategy 18 Jeremy Bullmore’s essay 48 Remembering two industry greats 50 Financial review 52 Sustainability 58 Assessing and managing our risks 80 CORPORATE GOVERNANCE Chairman’s letter 94 Our Board 96 Our Executive Committee 98 Corporate governance report 100 Sustainability Committee report 107 Nomination and Governance Committee report 108 Audit Committee report 109 Compliance with the Code 112 Compensation Committee report 114 FINANCIAL STATEMENTS Accounting policies 140 Consolidated financial statements 147 Notes to the consolidated financial statements 152 Company financial statements 182 Notes to the Company financial statements 185 Independent auditor’s report 187 ADDITIONAL INFORMATION Taskforce on Climate-related Financial Disclosures 196 Other statutory information 198 Five-year summary 201 Information for shareholders 202 To learn more see Financial glossary 204 wpp.com Where to find us 206 WPP ANNUAL REPORT 2019 1 STRATEGIC REPORT COVID-19 The coronavirus pandemic has touched all our lives. At WPP our first priority is the wellbeing of our people and doing what we can to limit the impact of the virus on society. Our second is continuity of service for our clients. We have thrown ourselves into achieving both objectives. To ensure the safety of employees and We have also modelled a range of revenue When we come through the current to help reduce transmission, we moved declines resulting from the pandemic and, situation, the world will have been changed to a global policy of managed remote in the most extreme scenarios tested, in ways that we cannot fully anticipate yet.
    [Show full text]
  • Wpp-Annual-Report-2020---.Pdf
    WPP ANNUA WPP ANNUAL REPORT & ACCOUNTS 2020 L REPORT & A & REPORT CC OU NTS 2020 NTS 240101803_WPP_AR2020_Cover&Spine_Design_190321_SD.indd All Pages 26/03/2021 15:45 OUR PEOPLE ARE OUR COMPANY This year the design of the Annual Report is inspired by our people who, despite the many challenges of Covid-19, have been totally committed to supporting our clients, looking after each other and serving the communities in which we live and work. Thank you to everyone across the Company who kindly volunteered their images for inclusion on this year’s front cover and throughout the Annual Report. STRATEGIC REPORT WHO WE ARE What you will find in this report STRATEGIC REPORT About us 2 WPP IS A CREATIVE Highlights 3 What we do 4 TRANSFORMATION Where we are 5 COMPANY. Chief Executive’s statement 6 Key events of the year 10 Our business model 12 WE USE THE POWER OF Investment case 16 The market 18 CREATIVITY TO BUILD Our strategy 22 Key performance indicators 54 BETTER FUTURES FOR OUR Chief Financial Officer’s statement 58 PEOPLE, PLANET, CLIENTS Financial review 61 Sustainability 66 AND COMMUNITIES. Assessing and managing our risks 90 Jeremy Bullmore’s essay 102 CORPORATE GOVERNANCE Chairman’s letter 108 Our Board 112 Our Executive Committee 115 How our Board engages 117 Division of responsibilities 120 Board activities 122 Composition, succession and evaluation 123 Nomination and Governance Committee report 126 Audit Committee report 128 Sustainability Committee report 133 Compensation Committee report 134 FINANCIAL STATEMENTS Accounting policies 158 Consolidated financial statements 165 Notes to the consolidated financial statements 170 Company financial statements 199 Notes to the Company financial statements 202 Independent auditor’s report 204 Reconciliation to non-GAAP measures of performance 212 This report provides an update ADDITIONAL INFORMATION on strategic progress, financial Task Force on Climate-related performance and sustainability Financial Disclosures statement 216 activities for the year ended 31 December 2020.
    [Show full text]
  • WPP Webinar Hosted by Groupm Transcript
    WPP webinar Hosted by GroupM Transcript Thursday, 27 May 2021 WPP webinar - GroupM 27 May 2021 Disclaimer By reading this transcript you agree to be bound by the following conditions. You may not disseminate this transcript, in whole or in part, without our prior consent. Information in this communication relating to the price at which relevant investments have been bought or sold in the past or the yield on such investments cannot be relied upon as a guide to the future performance of such investments. This communication does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person to underwrite, subscribe for or otherwise acquire or dispose of securities in any company within the WPP Group. Non-IFRS Measures Certain Non-IFRS measures included in this communication have been derived from amounts calculated in accordance with IFRS but are not themselves IFRS measures. They should not be viewed in isolation as alternatives to the equivalent IFRS measure, rather they should be read in conjunction with the equivalent IFRS measure. These include constant currency, pro-forma (‘like-for-like’), headline PBIT (Profit Before Interest and Taxation), headline PBT (Profit Before Taxation), headline EBITDA (Earnings before Interest, Taxation, Depreciation and Amortisation), billings, estimated net new billings, free cash flow and net debt and average net debt, which we define, explain the use of and reconcile to the nearest IFRS measure in the WPP Annual Report & Accounts 2020 for the year ended December 31, 2020. Management believes that these measures are both useful and necessary to present herein because they are used by management for internal performance analyses; the presentation of these measures facilitates comparability with other companies, although management’s measures may not be calculated in the same way as similarly titled measures reported by other companies; and these measures are useful in connection with discussions with the investment community.
    [Show full text]
  • INDEPENDENT AGENCIES INTERPUBLIC GROUP WPP AUNZ Dentsu NEW ZEALAND OMNICOM NEW ZEALAND PUBLICIS GROUPE NEW ZEALAND
    OMNICOM NEW ZEALAND WPP AUNZ INDEPENDENT AGENCIES Omnicom Media Group TBWA\ Group New Zealand VMLY&R (full-service) Aamplify Partners Critical Mass Communications Hypergiant Penso Tailor New Zealand Limited 82% Omnicom-owned, 18% local Ogilvy (full-service) Accenture Interactive Cucumber Perfomance Media Tenfold Creative (Jointly owned by DDB Group and shareholding) The Brand Agency (specialist brand agency) Clemenger Group) Acquire Custom Programmatic Culture & Theory iamDigital Phantom Terabyte TBWA\ (brand, comms, digital, social, design) Wunderman Thompson (creative, integrated comms) AD2ONE New Zealand Customer Radar Iconomy Group Pitchblack Partners The Brand Agency OMD Group (media) Eleven (PR, events, social, influencer Copper Brand Experiences (experiential) Adcelerate Ideation Agency Plato Creative The Digital Agency OMD New Zealand marketing) AKQA (digital and e-commerce) Advertising House Davy & Chapman Imagic Principals The Enthusiasts Fuse Network TBWA\Make (product design, owned properties, Burson Cohn & Wolfe (PR) Adworx Media Independent Digital Purpose Publica The Goat Farm Total Media experiences) Designworks (brand consulting, experiences and design) Alexanders Digital Marketing Digital Squad Journey Digital The Lime Agency Dynamo Media Design By Disruption (brand strategy, Alphero Directions Advertising JungleGym Q Brand Builders The Recipe Hearts & Science New Zealand design, packaging) GroupM (media) Artikel & Swint Dot Loves Data The Space In Between PHD Group (media) Digital Arts Network (experiences consultancy,
    [Show full text]