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Agency Family Trees 2010

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Agency Family Trees 2010 agencyfamilytrees2010 v17.qxp 4/19/2010 5:12 PM Page 1 AdAge.com/agencyfamilytrees2010 Profiles of world’s top 50 agency firms, part of premium content in AdAge.com’s AGENCY FAMILY TREES 2010 DataCenter Primary holdings of the world’s top four agency companies by 2009 worldwide revenue WPP $13.60B OMNICOM GROUP $11.72B PUBLICIS GROUPE $6.29B INTERPUBLIC GROUP OF COS. $6.03B NO.1 WORLDWIDE REVENUE NO.2 WORLDWIDE REVENUE NO.3 WORLDWIDE REVENUE NO.4 WORLDWIDE REVENUE U.S. REVENUE: $4.44 BILLION HEADQUARTERS: DUBLIN U.S. REVENUE: $6.18 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE ESTIMATE: $2.72 BILLION HEADQUARTERS: PARIS U.S. REVENUE: $3.37 BILLION HEADQUARTERS: NEW YORK WORLDWIDE EMPLOYEES: 98,759 MARKET CAP: $13.7 BILLION WORLDWIDE EMPLOYEES: 63,000 MARKET CAP: $12.5 BILLION WORLDWIDE EMPLOYEES: 45,402 MARKET CAP: $8.7 BILLION WORLDWIDE EMPLOYEES: 40,000 MARKET CAP: $4.4 BILLION WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $912MILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE STARCOM MEDIAVEST WORLDWIDE REVENUE BY DISCIPLINE LOWE & PARTNERS $543 MILLION Branding & identity, Advertising, media Specialty communications Traditional media Media Advertising GROUP $809 MILLION Constituency Management Advertising & media healthcare & investment Grey $505 MILLION $1.07 billion; 9.1% advertising Cline Davis & Mann $147 MILLION $1.32 billion; 21.0% $2.20 billion; 35.0% Group1 $4.14 billion; 68.7% Lowe & Partners $253 MILLION specialist management NETWORK LEAD AGENCY $5.20 billion; 44.3% HEALTHCARE AGENCY Starcom MediaVest Group $749 MILLION $915 million; 15.2% AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA communications $5.26 billion; 38.7% Public relations MEDIA AGENCY $3.50 billion; 25.7% G2 $280 MILLION $1.08 billion; 9.2% Corbett Accel Healthcare Deutsch $177 MILLION MARKETING SERVICES AGENCY Healthcare Group $61 MILLION SMG PERFORMANCE MARKETING $31 MILLION $328 million; 5.4% AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK MARKETING SERVICES AGENCY GROUP GHG $110 MILLION HEALTHCARE AGENCY Lowe Healthcare Worldwide $80 MILLION HEALTHCARE AGENCY Critical Mass $75 MILLION SMG Search $14 MILLION HEALTHCARE AGENCY. REPORTS INTO DEUTSCH SEARCH MARKETING. PART OF PERFORMANCE MARKETING Batey $8 MILLION DIGITAL AGENCY. OMNICOM OWNS 54% Huge $33 MILLION SINGAPORE-BASED AGENCY NETWORK $13 Marketing DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC Dieste $39 MILLION Spark Communications MILLION services MEDIA AGENCY Wing $8 MILLION HISPANIC AD AGENCY SAMS (Specialized (excluding CMG) $646 million; OTHER AGENCIES HISPANIC AD AGENCY $17 Agencies and Tapestry $11 MILLION Direct Partners MILLION Marketing Services) 10.7% STARCOM S MULTICULTURAL MEDIA AGENCY DIRECT MARKETING AGENCY $2.77 billion; 44.0% ’ Accentmarketing $11 MILLION Public relations & $86 MILLION Customer relationship 1. Interpublic discipline percentages are Ad Age estimates except HISPANIC AGENCY. INTERPUBLIC OWNS 49% public affairs Consumer insight UNITED GROUP management Doremus $39 MILLION MV42 $6 MILLION for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, $1.25 billion; 9.2% $3.60 billion; 26.5% $4.38 billion; 37.4% BUSINESS-TO-BUSINESS AGENCY Dentsu owns 15% of Publicis Groupe MEDIAVEST’S MULTICULTURAL MEDIA AGENCY FutureBrand and certain other marketing services. Campbell-Ewald $161 MILLION $15 MILLION Publicis owns 1% of Interpublic Group Berlin Cameron United AD AGENCY AD AGENCY Element 79 $24 MILLION $550 AD AGENCY DIGITAS MILLION Carmichael Lynch $41 MILLION GLOBAL NETWORKS $11 MILLION GLOBAL NETWORKS GLOBAL NETWORKS GLOBAL NETWORKS Cole & Weber United AD AGENCY AD AGENCY Footsteps $8 MILLION Digitas $443 MILLION YOUNG & RUBICAM DDB WORLDWIDE MULTICULTURAL AD AGENCY. OMNICOM OWNS 49% PUBLICIS $1.06BILLION DIGITAL AGENCY MCCANN WORLDGROUP $2.67BILLION Cubocc NA ADVERTISING AND MARKETING SERVICES AGENCY BASED IN BRANDS $2.65 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.22BILLION GMR Marketing $78 MILLION Digitas Health $107 MILLION $875 $1.42 BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010 EVENT MARKETING AGENCY. Publicis MILLION DIGITAL HEALTHCARE AGENCY McCann Erickson Worldwide BILLION Y&R $932 MILLION Hill & Knowlton $330 MILLION DDB Worldwide $1.11 BILLION NETWORK LEAD AGENCY NETWORK LEAD AGENCY Dailey $24 MILLION PR AGENCY Goodby, Silverstein NETWORK LEAD AGENCY NETWORK LEAD AGENCY $170 Weber Shandwick $360 MILLION AD AGENCY & Partners $105 MILLION Publicis Modem & Dialog MILLION OTHER VIVAKI NA $126 CommonHealth $156 MILLION MARKETING SERVICES AGENCY PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP $18 Sudler & Hennessey MILLION Interbrand $195 MILLION AD AGENCY DeVries Public Relations MILLION HEALTHCARE AGENCY HEALTHCARE AGENCY $409 MILLION PR AGENCY BRANDING CONSULTANCY Publicis & Hal Riney $17 MILLION Razorfish MRM Worldwide $260 MILLION Grizzard Communications Group $32 MILLION DIGITAL AGENCY $121 Tapsa $30 MILLION AD AGENCY DIGITAL AND DIRECT MARKETING AGENCY $109 Landor Associates MILLION Tribal DDB $188 MILLION DIRECT MARKETING AGENCY GolinHarris MILLION MADRID-BASED AD AGENCY $84 BRANDING CONSULTANCY DIGITAL AGENCY Medias & Regies Europe MILLION Momentum Worldwide $175 MILLION PR AGENCY GSD&M Idea City $65 MILLION $117 Brand Union $13 MILLION OUT-OF-HOME ADVERTISING MARKETING SERVICES AGENCY $160 Cohn & Wolfe MILLION TracyLocke $104 MILLION AD AGENCY LEO BURNETT Hill Holliday MILLION PR AGENCY AD AGENCY PROMOTION AGENCY WORLDWIDE $1.10BILLION Denuo $6 MILLION McCann Healthcare AD AGENCY Harrison & Star $55 MILLION CONSULTANCY. PART OF VIVAKI VML $91 MILLION Alma DDB $17 MILLION Worldwide $138 MILLION IW Group $11 MILLION $221 HEALTHCARE AGENCY Leo Burnett Worldwide $777 MILLION DIGITAL AGENCY WPP DIGITAL MILLION HISPANIC AD AGENCY. OMNICOM OWNS 74% Phonevalley NA HEALTHCARE AGENCY ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49% NETWORK LEAD AGENCY Javelin $46 MILLION MOBILE-MARKETING AGENCY Bravo Group $29 MILLION 24/7 Real Media $110 MILLION Rodgers Townsend $13 MILLION Martin Agency $112 MILLION Jack Morton Worldwide $95 MILLION DIRECT MARKETING AGENCY Arc Worldwide $247 MILLION HISPANIC AD AGENCY DIGITAL AD NETWORK AD AGENCY AD AGENCY EVENT MARKETING AGENCY LatinWorks $20 MILLION MARKETING SERVICES AGENCY HEALTHCARE AGENCIES Kang & Lee Advertising $16 MILLION Bridge Worldwide $49 MILLION Roberts & Langer DDB $8 MILLION FutureBrand $56 MILLION Mullen $83 MILLION HISPANIC AD AGENCY. OMNICOM OWNS 49% Beacon Communications $61 MILLION ASIAN-AMERICAN AD AGENCY DIGITAL AGENCY AD AGENCY BRANDING CONSULTANCY. ALIGNED WITH AD AGENCY LyonHeart $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; PUBLICIS HEALTHCARE MCCANN WORLDGROUP SicolaMartin $7 MILLION Schematic $40 MILLION Spike DDB $3 MILLION DENTSU OWNS 34% MWW Group $36 MILLION HEALTHCARE AGENCY COMMUNICATIONS GROUP $452MILLION Campbell Mithun $53 MILLION AD AGENCY DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% $6 PR AGENCY Marketing Arm $102 MILLION Lapiz Hispanic Marketing MILLION AD AGENCY Robinson Lerer & Montgomery NA $11 $588 HISPANIC AD AGENCY Medicus Lifebrands/ Octagon $121 MILLION Blue Interactive Marketing MILLION RAPP MILLION MARKETING SERVICES AGENCY GROUP $34 PR AGENCY SINGAPORE-BASED DIGITAL AGENCY MARKETING SERVICES AGENCY AND NETWORK Publicis Lifebrands $111 MILLION TM Advertising MILLION SPORTS AND ENTERTAINMENT MARKETING AGENCY $4 MILLION Martin Williams Advertising $37 MILLION Vigilante PART OF PUBLICIS HEALTHCARE AD AGENCY WUNDERMAN $828 MILLION $8 $18 MULTICULTURAL AD AGENCY Siboney USA $5 MILLION HeathWallace MILLION Kern Organization MILLION AD AGENCY $19 MARKETING SERVICES AGENCY AND NETWORK U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES AGENCY. PART OP RAPP NETWORK Saatchi & Saatchi Avrett Free Ginsberg MILLION HISPANIC AGENCY. INTERPUBLIC OWNS 49% $43 AD AGENCY Merkley & Partners MILLION Healthcare Advertising $47 MILLION Blast Radius $55 MILLION Quasar Media $4 MILLION SAATCHI & SAATCHI $759MILLION Tierney Communications $11 MILLION AD AGENCY PART OF PUBLICIS HEALTHCARE $18 VANCOUVER-BASED DIGITAL AGENCY. INDIA-BASED DIGITAL AGENCY. WPP OWNS 75% BBDO WORLDWIDE $1.67BILLION Fitzgerald & Co. MILLION AD AGENCY $26 $650 AD AGENCY IN WUNDERMAN NETWORK Russ Reid Co. MILLION Saatchi & Saatchi MILLION Saatchi & Saatchi Wellness $27 MILLION $1.14 NETWORK LEAD AGENCY Translation Consulting $25 BBDO Worldwide BILLION DIRECT MARKETING AGENCY PART OF PUBLICIS HEALTHCARE Gotham $17 MILLION Zaaz MILLION MEDIA AGENCIES NETWORK LEAD AGENCY & Brand Imaging $6 MILLION $37 $50 AD AGENCY DIGITAL AGENCY. IN WUNDERMAN NETWORK Siegel & Gale MILLION Team One MILLION Williams Labadie $15 MILLION AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60% $395 AD AGENCY $25 Proximity Worldwide MILLION BRANDING CONSULTANCY PART OF PUBLICIS HEALTHCARE Casanova Pendrill $10 MILLION RTC Relationship Marketing MILLION GROUP M $2.06 BILLION DIGITAL AGENCY DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK Targetbase $82 MILLION Saatchi & Saatchi X $41 MILLION Saatchi & Saatchi HISPANIC AD AGENCY MEDIA AGENCIES Mindshare Worldwide $713 MILLION Organic $136 MILLION MARKETING SERVICES AGENCY PROMOTION AGENCY Designkitchen $11 MILLION Healthcare Innovations $11 MILLION MEDIA AGENCY DIGITAL AGENCY $1.18BILLION $686 DIGITAL AGENCY. IN WUNDERMAN NETWORK Unit 7 $22 MILLION Conill $18 MILLION PART OF PUBLICIS HEALTHCARE DRAFTFCB MEDIABRANDS MILLION MEC $595 MILLION DIRECT MARKETING AGENCY HISPANIC AD AGENCY BURSON-MARSTELLER $385 MILLION $1.52 DraftFCB $885 MILLION UM $368 MILLION MEDIA AGENCY TBWA WORLDWIDE BILLION PUBLIC RELATIONS
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