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Diary of an Ad Woman OAAA Turns David M. Rubenstein Rare Book & Manuscript Library association’s inaugural meeting in 1926. Additionally, 2011 marks the 15th anniversary of the OAAA Archives at the Hartman Center. The original collec- tion comprised over 250 linear feet (200,000 items) and included information on the history of the Winter 2011 industry; poster creation and maintenance technology; Vol. 17 No. 2 trade organizations; photographs; and materials OAAA Turns 120 relating to the cultural and regulatory environment. This important archives was processed with a grant IN THIS ISSUE: The Hartman Center joins with the Outdoor from the National Endowment for the Humanities. Advertising Association of America to celebrate its Over 30,000 images from the OAAA Archives, News & Notes 2 120 years of service as the out-of-home advertising another from the OAAA Slide Library and from two industry’s largest professional organization. other collections are available in the ROAD (Resource New Acquisitions In 1891, a group of outdoor advertising companies for Outdoor Advertising Description) 2.0 database, and Guides 2 banded together to form the Associated Bill Posters’ funded by a grant from the National Historical Association (ABPA), an organization whose primary Publications and Records Commission (NHPRC). JWT in aims were to promote the industry and to establish To learn more visit: http://library.duke.edu/ Switzerland 3 standards of professional practice. One of its first digitalcollections/outdoor_advertising/. acts was to collectively refuse to post materials To celebrate these mile- Looking Back: deemed offensive in the public eye—items such as stones in the history of outdoor Pan Am 3 lurid theater and movie posters and ads for burlesque advertising, the Hartman revues. This action marked the beginning of the Center seeks funding to create industry’s practice of self-regulation. Over time, a research fellowship program Gift Names ABPA changed its name to the Poster Advertising for visiting scholars. This Library 4 Association (PAA), as the term “billposting” seemed fellowship will support research antiquated. In 1925 PAA merged with the Painted using the OAAA Archives and Outdoor Advertising Association to form the the other outdoor advertising presently named Outdoor Advertising Association collections and will enable more of America (OAAA). researchers to use these 2011 marks a number of outdoor advertising resources. If you or your anniversaries. It is the centennial of the “truth in company is interested in this advertising” movement, begun in Boston in 1911 by naming opportunity, please the Advertising Federation of America. April’s OAAA 1891 ABPA logo contact Center Director convention also marked the 85th anniversary of the Jacqueline Wachholz. acting manager of the store, she wrote of the “delight of finding myself able to create copy hastily.” She also Diary of an Ad Woman noted salary negotiations. Sims declined a competitor’s offer of $50 a week because of the employee discount Among the Center’s recent acquisitions is the and prestige of working at Marshall Field’s: “I told By preserving 1916-1917 diary of Irene Sickel Sims, who worked for him I’d leave for $75 but, for the money, it seems historical records and Marshall Field’s department store in Chicago as hardly worthwhile.” Later, Sims successfully archives and sponsoring assistant advertising manager and chief of copy. The negotiated a new contract at Marshall Field’s for $50 a related programs, the diary records Ms. Sims’s meetings with other week and favorably compared her salary to that of a John W. Hartman Center advertisers, her work at Marshall Field’s, and her stenographer. The diary details her social life, travels, personal life. An encounter with department store stimulates interest in friendships, and occasional feelings of loneliness. pioneer John Wanamaker at a Philadelphia meeting Sims also authored an essay entitled “Advertising as a and study of the roles of of the Associated Advertising Clubs of the World Field for Women” and served as President of the sales, advertising and inspired her to start the journal. Sims wrote down Women’s Advertising Club of Chicago. A loose marketing in society. what they discussed, including the reasons he started printed page of poems about women advertisers writing advertising copy and her own suggestions found in the diary humorously describes Sims as about store signage. Ms. Sims regularly worked late “Irene Sims of Marshall Field / Easily her pen does and took immense pride in her work. While serving as wield / On those ads which millions yield.” NEWS & NOTES NEW ACQUISITIONS production and transmission of electricity. Also VISITORS included are images of shop windows full of home electrical appliances of the day, such as washing • Melissa Lentz, machines and vacuum cleaners, tempting consumers Mr. Youth to increase their use of electrical power. The CLASSES portfolio is organized into eight sections: New Collections Expand Development of Electric Light & Power; Analysis • Advertising in Society Center’s Horizon and Forecasting; Efficiency of Organization; (Elon University) Improvements in Construction Practice; Efficiency Dan Haygood New collections and printed materials have been of Generation and Distribution; Extension of Service • Writing 20: Social coming in at a rapid clip and are keeping our staff and New Customers; Customer Ownership; Movements in an Age of busy! Globalization Introducing Domestic Appliances. In July former Ogilvy & Mather CEO Ken Roman Mara Kaufmann Jerome B. Gray was a self-taught advertising donated his papers to the Center. Roman recently • History: US Family executive who rose to prominence in Philadelphia as published a well-received biography of David Ogilvy and Society the owner of his own advertising agency and was Orion Teal entitled The King of Madison Avenue. Roman’s named one of the top 10 best advertising copywriters • Writing 20: Embodying papers included the tapes and transcripts of all the in America by Printer’s Ink and Sales Management. Social Meaning interviews he conducted with people who knew The bulk of his papers document the initial years of Marcia Rego Ogilvy during his research for the book. These his career, 1922 to 1927. Gray began by writing • Writing 20: Writing in interviews provide unique and fascinating insight advertising copy for the grocery company, American an Advertised Age into the life of a legend in advertising. Interviewees Stores, Inc. In 1923 he went to work for the Barta Susanne Hall include everyone from friends and colleagues to Press in Cambridge, Massachusetts and began a Ogilvy’s barber. correspondence course in advertising. In 1927 he INTERN Pat Finelli’s photo- returned to Philadelphia and founded his own The Hartman Center graphs were donated by agency, Jerome B. Gray Company. In 1931, he welcomes Liz Shesko as his daughter, Susan became a partner with Edmund H. Rogers to form the 2011-12 Advertising Raynor. Finelli was an the advertising agency, Gray & Rogers. History Intern. Liz is a advertising photographer, Numerous rare cookbooks will be added to the graduate student in the active in the 1960s and Nicole DiBona Peterson Advertising Cookbook History department, and 1970s, who did work for collection through donations from Professor Joe is writing her dissertation agencies such as J. Walter DiBona, Amy Federman, Miki Goral, and on "Conscript Nation: Thompson and Erwin Reverend Albert A. Nelius. We thank them for Authority and Belonging Wasey Ruthrauf & Ryan. helping grow this collection. in the Bolivian Barracks, Campaigns highlighted The Hartman Center also thanks the following 1900-1958." include BMW, Ford, donors for their financial support: AWARD Lederle, and Procter John & Kelly Hartman Foundation & Gamble. BMW ad featuring a JWT The Center’s printed Finelli photograph. Dorrie Everett Pelzer OAAA catalog for the exhibit donated the papers of her Wunderman The Power of Refined father Wright H. “Bill” Everett (1925-2010). The Kip & Janet Pope Beauty: Photographing collection documents Everett's career selling Kensinger & Alice Jones Society Women for advertising space in national magazines as well as his Pond’s, 1920s-1950s own businesses, Flix and the W.H. Everett Company, won a 2011 Leab Award which specialized in selling a variety of print (Division Three). The materials combining humorous captions with still award is granted by the images from silent movies. Rare Book and Newly Available Manuscript Section A 1923 Ohio Public Service Company portfolio (RBMS) of the Association of photographs and printed items documents the use Collection Guides of College and Research of electricity for signage, nighttime display and home Libraries (ACRL). appliances. Many of the photographs depict the The following Hartman Center collections turbines, towers, and transformers employed in the now have searchable guides available at http://library.duke.edu/digitalcollections/ rbmscl/inv/: • Pat Finelli Photographs, 1962-1970 • T. S. Ferree, Jr. Papers, 1940-1989 • Wilkins Media Company Records, 1967-1998 A Ohio Public Service • Wright H. Everett Papers, 1853-1998 Company store window • Wunderman Archives, 1958-2010 displaying electrical appliances. 2 ing in the 1950s and 1960s, especially the influence of NEWS & NOTES Establishing a JWT JWT as one of the oldest and most successful agencies worldwide. I knew of a few Swiss food producers, Office in Switzerland TRAVELING Nestle and Maggi, that worked with JWT and I EXHIBITION wanted to learn about their marketing campaigns. Eva Maria von Wyl is Unfortunately, there are hardly any records document- The Center’s exhibition a PhD candidate at the ing the creative work of the Zurich office. Yet, what I Not Just Mad Men: Real Research Center for Social did find was even more exciting. While going through Advertising Careers of the and Economic History of the correspondence about opening a Swiss office and 1960s is currently on dis- the University of Zurich, the marketing research reports I saw the problems, play at the Chatham-Kent Switzerland, where she goals and many successes that occurred during the Museum in Chatham-Kent, works on the American early years of the Zurich office.
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