April 30, 2007 DATACENTER 2007 AGENCY PROFILES YEARBOOK DATACENTER 2007 AGENCY PROFILES YEARBOOK AGENCY

ProfilesREPORT of the top 50 marketing organizations in this 63rd annual ranking

WORLD’S TOP 50 EXPANDED ANALYSIS MORE ONLINE SPONSORED BY Marketing organiza- The activities of Go to DataCenter at tions ranked by 2006 Omnicom Group, WPP our website for more worldwide revenue. Group, Interpublic charts, analysis and Omnicom leads the Group of Cos. and searchable data pack again PAGE 19 Publicis Groupe PAGE 6 adage.com

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$11.38 billion worldwide to Jung von ices to aid member agencies individually CLICK for adage.com’s Customer Service page Matt’s $87.1 million. The cutoff is up and collectively. This leadership unit may from $81.4 million in 2005. also organize “network” pitches for Email: For questions about this report, e-mail These top 50 marketing organizations accounts, most often against multination- [email protected] dominate the advertising universe: Just al agency networks. The 590 agencies rep- Subscription & single copy sales 1-888-288- the top four account for 57.5% of $13.01 resented by these networks had collective 5900; Advertising (212) 210-0159; Classified 1-800-248-1299; Library services (312) 649- billion in revenue from U.S. advertising revenue of $3.05 billion worldwide, up 5476, (312) 649-5329 and media, and adding direct, sales pro- 16.2%, with the U.S. representing $1.51 News offices: New York (212) 210-0100; email: motion, interactive, health care and PR to billion of that, up 7.8%. In the profiles, [email protected], Chicago (312) 649-5200; Detroit that, the top four claim 52.6% of U.S.’s Ad Age lists their network accounts, those (313) 446-0320, Los Angeles (323) 370-2400; San Francisco (415) 459-1401; Washington (202) 662- $28.21 billion universe. held in at least three countries. 7200;London 44-207-457-1400 ● Analysis of the Big Four marketing Revenue for agencies in this report is

63rd ANNUAL REPORT

© Copyright 2007 Crain Communications Inc.

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f_aa_AgencyReport_AD.indd 1 4/19/07 5:23:18 PM April 30, 2007 | Advertising Age |4 DATACENTER 2007 AGENCY PROFILES YEARBOOK U.S. AGENCY REVENUE JUMPS 8.8% TO $28.2 BIL. SEA CHANGE: Internet drives marketing services gains; JWT top U.S. agency brand; Dentsu leads world chart

By BRADLEY JOHNSON ■ AQuantive’s Avenue A/Razorfish was the No. 1 interactive [email protected] agency. AQuantive ranked as the ninth-largest marketing organiza- REVENUE FOR U.S. marketing-communications agencies jumped 8.8% tion, becoming the first interactive operation to crack the top 10. to $28.2 billion in 2006, the strongest growth since ad spending began ■ Omnicom, WPP, Interpublic and Publicis accounted for 52.6% to rebound from recession in 2002. The hot growth came from mar- of revenue for U.S. marketing-communications services. The Big keting services, fueled by digital. Traditional ad agencies, grappling Four’s combined U.S. revenue was split evenly between advertis- with a shift from old media, saw tepid growth. ing/media (50.8%) and marketing services (49.2%). Agency revenue from marketing services rocketed 13.1% to ■ Reliance on traditional advertising varies widely by company. $15.1 billion, the strongest growth since the recession, according to Omnicom last year generated just 42.8% of worldwide revenue from the 63rd annual Advertising Age Agency Report. Agency revenue traditional advertising/media, lowest among the top four; Publicis from traditional advertising and media rose just 4.2% to $13.1 bil- drew 70% of revenue from traditional advertising/media, highest lion, the weakest growth since 2003, the first full year of the adver- among the four. tising recovery. ■ The $1.3 billion purchase of Digitas by Publicis was the largest In 2006, U.S. agencies collectively generated less than half of their acquisition over the past year by a marketing organization, but it was revenue—46.4%—from traditional advertising and media plan- far from the only digital deal. Since January 2006, the Big Four have ning/buying, with the rest coming from a range of marketing serv- bought, or made investments in, more than 20 interactive ventures. ices including digital/interactive, direct marketing, sales promotion, The Big Four last year kept the same worldwide-revenue rankings health care and PR. Marketing services grabbed 53.6% of U.S. mar- in place since 2003: Omnicom, WPP, Interpublic and Publicis. keting-communications agency revenue.That was up from 51.5% in Interpublic was No. 1 as recently as 2000. It fell to second, behind 2005, the first year that marketing services topped Omnicom, in 2001, and third, behind WPP, in 2003. Interpublic could advertising/media. slump to No. 4 in 2007; Publicis, with its faster organic growth and What’s behind the change? No surprise: the internet. U.S. interac- the Digitas acquisition, is coming up fast. Interpublic’s position will tive-agency revenue rocketed 23.1%, driving the increase in market- depend in part on how much progress it makes this year in its stated ing services. But digital is more than interactive shops; it’s an integral goal to achieve organic revenue growth “comparable to industry part of marketing services from direct to promotion. “Interactive is peers … by 2008.” huge,” says Chris Weil, chairman-CEO of Momentum Worldwide, a CONTRIBUTING: KENNETH WYLIE promotions agency owned by Interpublic Group of Cos. “If anybody in marketing is not a big part of interactive, they won’t be around INSIDE THIS YEARBOOK much longer.” Traditional advertising certainly is under pressure. The 4.2% U.S. About this report ...... PAGE 19 revenue growth for traditional advertising/media agencies roughly U.S. agency revenue jumps 8.8% ...... PAGE 4 How and why marketing services is going digital ...... PAGE 5 tracks with ad spending: U.S. measured spending on traditional media Extended analysis of the Big Four last year grew a soft 3.2%, according to TNS Media Intelligence data. No. 1 Omnicom Group ...... PAGE 6 Among key points from the Agency Report: No. 2 WPP Group ...... PAGE 6 ■ Dentsu ranked as world’s largest consolidated agency network, No. 3 Interpublic Group of Cos...... PAGE 6 with 2006 revenue of nearly $2.5 billion. The consolidated-network No. 4 Publicis Groupe ...... PAGE 6 ranking is new this year, and adds up the revenue of ad agencies and Holding company new business scorecard ...... PAGE 18 allied marketing-services ventures, excluding media, health care, The World’s Top 50 Marketing Orgaizations market research and public relations. Ranked by worldwide gross income ...... PAGE 19 ■ WPP Group’s JWT was the No. 1 U.S. agency with estimated Profiles of the 50 companies, Aegis to WPP ...... PAGE 22 revenue of $445 million from traditional advertising, followed close- Profiles of 10 independent agency networks ...... PAGE 103 ly by BBDO and McCann. The trio has always been near the top. In the first Agency Report, in 1945, the three shops ranked Nos. 1, 6 and 4. JWT’s estimated 1944 U.S. revenue: $9 million, or $101 million STAFF FOR THIS REPORT after adjusting for inflation. R. Craig Endicott, Kevin Brown, Bradley Johnson, Maureen Morrison, ■ Omnicom’s Rapp Collins Worldwide ranks as the top market- Maura Wall, Ezekiel Garnett, Jess D’Amico, Katy Gallagher, Mike Ryan, ing services agency. Ken Wylie. E-mail: [email protected]

SPONSORED BY April 30, 2007 | Advertising Age |5 DATACENTER 2007 AGENCY PROFILES YEARBOOK HOW AND WHY MARKETING SERVICES IS GOING DIGITAL SEA CHANGE PART 2: Interactive is upending and blending direct, promotion and other services

By KENNETH WYLIE firm with 2006 U.S. revenue of $306 million. “As a direct agency, [email protected] we’re making sure we hit all touch points, measuring, covering pro- WHAT A DIFFERENCE a year makes. Marketing services agencies inter- motion, in-store, events, customer experience,” Mr. Horvath says. viewed for this Agency Report told Ad Age how enormously inter- “We are now defining direct more broadly, driven by client experi- active communications have changed their business in just that time. ence and interactive, which is huge and being integrated into pretty The rise of digital is upending and blending marketing services.“In much of all we do, including our CRM programs.” the past 12 months, the lines between [marketing services] disciplines The convergence story is affecting agencies, consumers, clients have completely disappeared,” says Chris Weil, chairman-CEO of and CMOs. Momentum Worldwide, a promotions agency aligned with McCann What drove the 2006 joining of Interpublic’s Draft and FCB Erickson Worldwide and owned by Interpublic Group of Cos. Worldwide? “We ran into a radical change in the market,” says Adds Joe Celia, global chairman-CEO of WPP Group-owned mar- Laurence Boschetto, the merged agency’s COO and global president. keting services firm G2: “What we have recognized is that as certain “That change was the consumer. A new phenomenon in marketing of the [marketing services] areas eventually increase in convergence, was the emerging role of the consumer—how, when and where to digital is bringing disparate disciplines together.” serve the consumer.” Marc Landsberg, president of Arc Worldwide, a marketing servic- That’s Part 1 of the inspiration for the new DraftFCB splicing, Mr. es agency owned by Publicis Groupe, notes:“There is almost no mar- Boschetto says. Part 2, he says, is the “changing role of the chief mar- keting solution we can recommend today that would not have a dig- keting officer … the intense need for immediate performance, imme- ital component.” diate accountability.” Numbers back up how marketing services dollars are moving into The idea of melding advertising and marketing services is hardly digital. Consider Hawkeye, a $61 million (U.S. revenue) agency offer- new. Even Draft, long known as a marketing services agency, was in ing direct, promotions, interactive and a smaller traditional advertis- the ad business long before it merged with FCB. “This joining, with ing segment.“We had some falloff of gains in 2006 as clients moved,” (Chairman-CEO) Howard (Draft) and me, was long in preparation,” says Hawkeye CEO Richard Beanland. says Mr. Boschetto. “Ten years ago, Howard, with a direct marketing Hawkeye’s direct-related U.S. revenue rose 5.9%, and sales pro- background, bought my advertising agency,Adler Boschetto Peebles, motion increased 5.8%. But interactive shot up 53%. Put another for a convergence to one discipline. Now we have joined Draft, for its way, interactive generated 23% of Hawkeye’s 2006 U.S. revenue, up accountability, with FCB, for its creativity, under one management, from 16% in 2005. one P&L statement.” Total U.S. agency revenue figures tell a similar story.Agency rev- The convergence play extends to George P. Johnson, a Michigan- enue from marketing services grew 13.1% in 2006, roundly beating based events agency long involved in car shows. CEO Robert Vallee the 4.2% growth seen by traditional ad agencies. But within market- Jr. explains: “Before, we were a bit player. Now clients want to get the ing services, agency revenue from interactive jumped 23.1%, far whole thing from us. Our business has required us to offer integrat- above growth in agency revenue from direct marketing (12.9%) and ed services such as direct mail, interactive, collateral print, a web site.” sales promotion (3.5%). Other shops are forging their own alliances. Marketing services Lines also are blurring inside interactive agencies. Matt Freeman, giant Carlson Marketing in January 2007 formed an alliance with CEO of Omnicom Group digital shop Tribal DDB, explains: “The Hawkeye to operate a global channel marketing service called work we do generally is separated by only a porous line from various Conduit. The new service is aimed at maximizing sales by building disciplines. It’s hard to distinguish. We may communicate on blogs, the strongest possible customer relationships. “The hardest integra- through new marketing groups, by video sharing, etc.” tion but the greatest success,” says Carlson President-CEO Jim Marketing services executives make the point repeatedly: Schroer, “is to have sales integrated with marketing.” Conduit is Interactive gets you to the consumer and measures what happens. designed to combine Hawkeye’s expertise in global channel market- “It’s a highly measurable medium,” says Scott Savitt, VP-director- ing with Carlson’s work in performance improvement. interactive operations of Arnold One, the interactive and direct seg- Marketing services agencies are learning to work with other agen- ment of Havas’ Arnold Worldwide, “and it’s more engaging with the cies on clients’ rosters. “There’s a blurring of lines also among agen- consumer, reaches the one-to-one level.” cies,” says Mr. Weil, CEO of Interpublic’s Momentum. “We work The marketing services convergence story extends beyond digital. with Ogilvy (WPP) and Digitas (Publicis), for example. Always have That point is illustrated by Bob Horvath, CEO-North America of had to work with other agencies sometimes. The difference now is Omnicom’s Rapp Collins, the nation’s largest marketing services that we are all sitting around the same table.”

SPONSORED BY April 30, 2007 | Advertising Age |6 DATACENTER 2007 AGENCY PROFILES YEARBOOK NO. 1:OMNICOM GROUP

By BRADLEY JOHNSON ■ Media agencies, part of Omnicom Media Group: Two global [email protected] networks, OMD and PHD; Prometheus Media Services; Fuse Sports Revenue ($ in millions) 2006 2005 % chg & Entertainment Group (Optimum Entertainment, Optimum Worldwide ...... $11,376.9 $10,481.1 8.5 Sports, Full Circle Entertainment, Highway Entertainment); media U.S...... $6,194.0 $5,743.9 7.8 specialist agencies (Davinci Selectwork, Icon International, Ketchum Non-U.S...... $5,182.9 $4,737.2 9.4 Directory Advertising, Novus Print Media, OMG Direct, Outdoor Employees 2006 2005 % chg Media Group, Resolution Media, Singer Direct). Worldwide ...... 66,000 62,000 6.5 ■ Customer relationship management: Promotion marketing and OMNICOM GROUP, the world’s largest ad industry holding company, sales promotion (Alcone Marketing Group, TracyLocke); direct mar- reported record revenue, net income and earnings per share in 2006. keting (Rapp Collins Worldwide, Targetbase); branding (Interbrand); Omnicom continued the pace into 2007, reporting first-quarter rev- interactive (Agency.com, Organic). enue and net income growth greater than 10%. ■ Public relations/public affairs: networks Fleishman-Hillard, Wall Street liked the results: On April 24, 2007, the day Omnicom Ketchum and Porter Novelli; specialty shops including Brodeur announced first-quarter results, the stock reached an all-time high of Worldwide, Clark & Weinstock, Gavin Anderson & Co. and Cone. $109.35. That surpassed the previous peak of $107.50 set on Dec. 17, ■ Specialty communications: Healthcare agencies; recruitment 1999, near the height of the dot-com-infused advertising bubble. agency Bernard Hodes Group; financial ad shop Doremus. Omnicom in 2006 generated about 43% of revenue from tradi- tional media advertising. The rest came from a range of marketing 2006 RESULTS services. The New York-based company at year-end 2006 employed Omnicom’s 2006 revenue increased 8.5% to $11.4 billion. about 66,000 people, up 6.5% from a year earlier (62,000). Organic revenue, which factors out currency changes and acquisi- tions/divestitures, grew 7.6%. ORGANIZATION Net income in 2006 rose 9.3% to $864 million. Diluted earnings Omnicom in April 2006 named Charles (Chuck) Brymer presi- per share jumped 14.4% to $4.99. dent-CEO of one of its three global ad networks, DDB Worldwide, Omnicom’s operating margin (operating income divided by rev- after the death of DDB Worldwide CEO Ken Kaess. Mr. Brymer had enue) increased to 13% in 2006 from 12.8% in 2005. Omnicom said been chairman-CEO of Interbrand Group, an Omnicom branding in its 10-K annual-report filing in February 2007:“We expect that we business. At the same time, Omnicom gave DDB’s chief creative offi- will be able to maintain operating margins at 2006 levels and we will cer, Bob Scarpelli, the added title of DDB Worldwide chairman, suc- continue to pursue a strategy of optimizing our operating margins ceeding Keith Reinhard. and maintaining a high level of investment in our people and our Omnicom in March 2007 opened a San Francisco ad agency, businesses.” Cutwater, that absorbed a majority of clients and employees of the San Francisco office of Omnicom’s TBWA/Chiat/Day. With the NEW BUSINESS move, TBWA no longer had a presence in San Francisco. Cutwater New business: Omnicom in 2006 had a loss of $90 million in was run by Exec Creative Director Chuck McBride (formerly exec reported net new billings, reflecting about $3 billion in account wins creative dir-North America of TBWA, San Francisco) and President and $3.1 billion in account losses, according to the tally of Bear, Brad Harrington (formerly co-president of WPP's Cole & Weber Stearns & Co. analyst Alexia Quadrani. It scored fourth among the United, Seattle). Omnicom owned 100% of Cutwater. six ad holding companies ranked by Bear Stearns. Omnicom holdings include: Omnicom in 2006 had an adjusted net new billings gain of $106 ■ Three global advertising networks: BBDO Worldwide, DDB million, taking fourth place, according to Bear Stearns; the invest- Worldwide and TBWA Worldwide, each of which offers various mar- ment firm’s “adjusted” billings reduce media accounts to 25% of keting services and specialty communications. reported billings to more closely correlate with anticipated revenue. ■ Local, regional and national U.S. ad agencies: Includes Arnell The adjusted net new billings translated to an expected annualized Group; Cutwater; Element 79; Goodby, Silverstein & Partners; revenue gain of $13 million. GSD&M; Martin/Williams; Merkley & Partners; Roberts & Tarlow; Bear Stearns aggregates account shifts reported in media, but it Rodgers & Townsend; Zimmerman Advertising. doesn’t claim its new-business tally is all-inclusive, particularly in ■ Global creative boutique: Majority stake in 180 marketing services and outside the U.S. and U.K. Omnicom, for its Communications, Amsterdam and Los Angeles. part, said it had 2006 worldwide net new business of $4.2 billion to

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$4.3 billion. Commenting on 2006 net new business, CFO Randall Omnicom in 2006 paid $311.4 million in cash, stock and assumption Weisenburger in February 2007 said: "It was a very solid year." of liabilities.

TOP CLIENTS CHINA AND INDIA DEALS Omnicom in 2006 generated 3.6% or $410 million in revenue Mr.Wren told Ad Age in January 2007 that the company planned from its largest client, DaimlerChrysler, which drew on work from to build up operations in China and India in 2007,“the only two mar- more than 100 Omnicom agencies. Omnicom shops have worked kets we don't have leadership parity with the best of my competi- with DaimlerChrysler units since 1926, when Chrysler hired ad tors.” agency Ross Roy (now folded into BBDO). After Daimler bought Omnicom did several China deals in 2006. In June 2006, it part- Chrysler Corp. in 1998, the Chrysler Group consolidated at nered with Citic Group, a Chinese state-owned conglomerate with Omnicom in 2000. In February 2007, DaimlerChrysler said it was interests in construction, satellite communications, energy, manufac- reviewing strategic options for Chrysler Group, raising sale specula- turing and financial industries as well as an advertising unit. tion; in April 2007, the parent said it was in talks with "potential part- Omnicom said the first phase of that partnership would be for- ners" for Chrysler. mation of an ad agency, DDB Guoan Communications Beijing Co., Beyond DaimlerChrysler,no client accounted for more than 2.9% created by the merger of DDB China and Beijing Guoan Advertising of 2006 revenue. Omnicom’s top 10 clients accounted for 18.3% of Corp. Beijing Guoan Advertising ranked among China’s top 10 agen- 2006 revenue. The top 100 clients contributed 46.2% of 2006 rev- cies in revenue. Omnicom ended up with a majority stake in DDB enue; the top 100 clients on average used services from more than 40 Guoan. When it teamed with Omnicom, Citic Guoan ended a long- Omnicom agencies. standing alliance with WPP's Grey Worldwide. Omnicom in April 2006 opened a corporate office in China (in DISCIPLINES AND REGIONS Shanghai). Many Omnicom operating units already had a presence In 2006, Omnicom pulled in 42.8% of revenue from traditional in China at that point, including ad agencies BBDO, DDB and media advertising. The rest came from a mix of marketing services: TBWA/Tequila; media shop OMD; PR shops Bentley Customer relationship management accounted for about 35.9%; spe- Communications, Fleishman-Hillard and Ketchum Newscan; brand- cialty communications generated 11.2%; public relations represent- ing outfit Interbrand; and interactive shop Tribal DDB. ed 10.1%. Omnicom in March 2006 bought a majority stake in Shanghai- Omnicom in February 2007 revealed a few details about the spe- based Unisono Fieldmarketing International, a field-marketing com- cialty communications sector: Mr. Weisenburger said healthcare pany. accounted for "I'd guess 70%...off the cuff" of that sector's revenue, Omnicom also made a move in India: In mid-2006, it struck a deal implying about $896 million worldwide in 2006. Recruitment adver- to buy a majority of Gotocustomer Services, New Delhi, a provider tising--Bernard Hodes--is "the bulk of the balance" of specialty com- of field and retail marketing services to national and multinational munications, he said. CEO John Wren added that recruitment work clients across India from its eight offices in the country. represented about 2% of Omnicom total revenue, implying about Gotocustomer became part of Diversified Agency Services (DAS), $228 million worldwide in 2006. Recruitment is "the cyclical part of which oversees Omnicom’s marketing-services holdings. the specialty" communications sector, Mr. Wren said. Traditional media advertising revenue in 2006 grew by 6.0%. OTHER DEALS CRM rose 13.0%; specialty communications edged up 3.7%; PR Omnicom in November 2006 bought a majority stake in 180 grew 10%. Communications, a hot creative shop that shared the Adidas account Omnicom in 2006 generated 54.4% of revenue from the U.S.; with Omnicom’s TBWA Worldwide. 180, based in Amsterdam, 31.1% from Europe (including 10.8% from the United Kingdom); employed more than 100 people from more than 25 countries. 180’s and the rest from other regions. other clients included Amstel, Motorola, Omega Watches and Sony. U.S. revenue grew 7.8% in 2006 (down from 10% in 2005); Sony Electronics in the U.S. hired 180 to work with Omnicom’s Europe, excluding U.K., rose 7.3%; U.K. increased 11.6%; and other BBDO, New York, on its account; 180 opened a Los Angeles office in regions rose 10.9%. Non-U.S. revenue (factoring out currency January 2007 to serve Sony. changes) rose 7.9% in 2006, up from 3.5% in 2005. In fourth quarter 2006, Omnicom also bought BBL-HFM, a full- service agency in The Hague, which merged with a TBWA ACQUISITIONS Worldwide shop to create HFM Bovaco; Flamingo International, a Omnicom made 16 acquisitions in 2006 and made additional market research company with offices in London, San Francisco and investments in some companies where it had an ownership stake. Singapore, and now a DAS agency; and Weapon 7, a digital interac- Amount paid in 2006: $152.8 million. Omnicom also paid $158.6 tive TV consulting agency operating in Europe and the U.K. and now million in earn-outs for deals done in earlier years. So in total, part of Omnicom’s Zulu Group in the U.K.

SPONSORED BY April 30, 2007 | Advertising Age |8 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Omnicom in 2006 acquired in the third quarter: Go Productions, an investigative and security firm run by Howard Safir, a former a meetings and trade-show firm based in Atlanta with offices in Los New York City police commissioner and a friend of Mr. Wren. Angeles (now part of Radiate Group’s auto group); Rodgers SafirRosetti then was acquired in May 2006 for $15.3 million by Townsend, a St. Louis full-service agency; and Colangelo Synergy GlobalOptions Group, another security firm. SafirRosetti in 2004 Marketing, a sales promotion office with shops in Darien, Conn., and had a $2.4 million net loss on revenue of $9.4 million. In 2005, it Chicago. made $255,140 on revenue of $11.9 million. The arrival of internet-delivered video on the nation’s TV sets was SafirRosetti had been a curious entry among Omnicom's hold- the object of a venture struck in September 2006 between Intel Corp. ings. GlobalOptions' explanation of SafirRosetti: "[SafirRosetti] and Omnicom Media Group. Intel was working on software and chip installation into TV sets help(s) clients solve problems that fall outside the scope of main- to make them accessible for downloading video programming from stream management resources by providing highly specialized and the web. OMG was developing templates with Intel for ads that had customized security services. We provide security assessments, exec- interactive features and usage-measurement features typical of web utive protection, anti-terrorism training, threat analyses, fraud pre- ads. vention techniques, special event security, protection from stalkers, In the second quarter, Omnicom added Entertainment Marketing private travel management and the design, implementation and Partners, Los Angeles and New York (now part of Ketchum PR); management of total security systems." Harrison & Wolf, a Paris-based corporate communications agency GlobalOptions' description of SafirRosetti continued: "We have (now part of TBWA’s corporate communications group); and a performed risk assessments of corporate headquarters, chemical majority stake in EVB, a San Francisco ad agency (now part of DAS). weapon stockpiles, nuclear installations and reactors, factories, yachts, In the first quarter, Omnicom bought Gplus Europe, a PR shop in private aircraft, homes, transportation systems, government facilities, Brussels and London; Kaleidoscope Marketing Group, a South political conventions, sports stadiums and sporting events…. Carolina youth marketing consultancy (now part of Radiate Group); and Singer Direct, an insertion media specialist based in Scarsdale, Representative risk management and security projects have included N.Y. (now part of Omnicom Media Group). conducting threat and vulnerability assessments of Russian facilities In 2006, Omnicom disposed of a U.S.-based healthcare business containing nuclear materials and conducting site surveys and securi- and several small businesses. ty assessments for a major corporation facing violent threats and Omnicom in first quarter 2005 sold its 55% stake in SafirRosetti, attacks."

NO. 2:WPP GROUP

By BRADLEY JOHNSON [email protected] ORGANIZATION WPP implemented top management changes over the past year at Revenue ($ in millions) 2006 2005 % chg two key network groups, Young & Rubicam and Grey. $10,819.6 $9,739.8 11.1 Worldwide ...... In June 2006, Hamish McLennan replaced the embattled Ann North America ...... $4,195.9 $3,818.8 9.9 Fudge as CEO of Y&R Advertising, flagship of Young & Rubicam Outside North America . . . . .$6,623.7 $5,921.0 11.9 Employees 2006 2005 % chg Brands. Mr. McLennan had been chairman-CEO of Young & Worldwide ...... 79,352 76,532 3.7 Rubicam Brands Australia/New Zealand. Offices 2006 2005 % chg Ms. Fudge stayed on as chairman-CEO of Young & Rubicam Worldwide ...... 2,000 2,000 0.0 Brands till year-end 2006, when she retired. Peter Stringham, a for- mer chairman-CEO of Y&R North America and most recently head WPP GROUP is the world’s No. 2 ad industry holding company, gener- of group marketing at financial firm HSBC Holdings, took over as ating slightly less than half of revenue from advertising/media and CEO of Young & Rubicam Brands in February 2007. the rest from a broad mix of marketing services. The London-based Effective Jan. 1, 2007, James R. Heekin III moved up to chairman- company at year-end 2006 employed 79,352 people, up 3.7% from a CEO of Grey Global Group, succeeding Edward H. Meyer. Mr. year earlier. Meyer retired after 50 years at Grey and more than three decades as

SPONSORED BY April 30, 2007 | Advertising Age |9 DATACENTER 2007 AGENCY PROFILES YEARBOOK

CEO. Mr.Meyer,who turned 80 in January 2007, orchestrated Grey’s WPP’s operating profit margin was 14.5% in 2006, up from 14% sale to WPP in March 2005. Mr. Heekin had been chairman-CEO of in 2005. Profit margin for WPP’s advertising and media operations Grey’s flagship, Grey Worldwide, since September 2005. rose to 15.8% (from 15.5%), a higher margin than WPP earned in Plans were in flux in early 2007 at another WPP grouping, the its non-advertising businesses. PR profit margins, though, were close meandering Voluntarily United Group of Creative Agencies. WPP behind at a strong 15%. In North America, WPP overall profit mar- folded United London (formerly HHCL) in early April 2007, prepar- gins in 2006 were 17%, up 0.4 points and highest for any region. ing to shift clients to the London branch of sibling Grey Worldwide. WPP’s stock in April 2007 hit $78.62, its highest price since the On the digital front, WPP in April 2007 put new emphasis on advertising bubble year of 2000. internet search marketing, moving Outrider, a search-marketing company bought in 2001, into Group M—its group for MindShare, NEW BUSINESS Mediaedge:cia, MediaCom and Maxus—from Mediaedge. As part of WPP’s 2006 reported net new billings grew $2.4 billion, reflecting Group M, Outrider was to provide resources to all Group M media about $4.7 billion in account wins and $2.3 billion in account losses, networks. WPP announced the move the same day rival Interpublic according to the tally of Bear, Stearns & Co. analyst Alexia Quadrani. Group bought a search-marketing firm, Reprise Media. WPP scored first in reported net new billings among the six ad hold- WPP operates in four business segments: ing companies ranked by Bear Stearns. Advertising and media: Global networks Grey Worldwide, JWT, WPP in 2006 had an adjusted net new billings gain of $442 mil- Ogilvy & Mather and Y&R; Voluntarily United Group of Creative lion, taking second place behind Havas; Bear Stearns’ “adjusted” Agencies, which includes shops such as Berlin Cameron United; billings reduce media accounts to 25% of reported billings to more media agencies, under the banner of Group M, including global firms closely correlate with anticipated revenue. The adjusted net new MediaCom, Mediaedge:cia and MindShare. billings translated to an expected annualized revenue gain of $53 mil- Market research (“information, insight and consultancy”): WPP’s lion. Kantar, which includes Research International and Millward Brown. Bear Stearns aggregates account shifts reported in media, but it Public relations and public affairs: Burson-Marsteller, Cohn & doesn’t claim its new-business tally is all-inclusive, particularly in Wolfe, GCI, Hill & Knowlton, Ogilvy Public Relations Worldwide marketing services and outside the U.S. and U.K. and others. WPP, for its part, said it had 2006 estimated net new advertising Branding and identity, health care and specialist communications: billings of about $5.4 billion, reflecting close to $1.1 billion in creative Branding and design services—identity, packaging, literature, events, wins and nearly $4.4 billion in media wins.Adding in $963 million in training, architecture—including Addison, Enterprise IG, Fitch, creative wins from non-advertising businesses, WPP claimed $6.4 Lambie-Nairn, Landor, The Partners and others; direct, field, retail, billion in net new billings. promotion and point-of-sale services including A. Eicoff, G2, WPP’s stated $1.1 billion in creative net new billings included OgilvyAction, OgilvyOne, RTC Relationship Marketing, $336 million at Ogilvy & Mather Worldwide; $279 million at JWT; RMG:Connect, VML and Wunderman; health-care communications $235 million at Grey Worldwide; and $200 million at Y&R. including CommonHealth, Grey Healthcare Group, Ogilvy Healthworld, Sudler & Hennessy and others; specialist communica- TOP CLIENTS tions such as multicultural marketing, event marketing and busi- On a pro forma basis in 2006 for WPP’s 30 largest clients, WPP ness-to-business. said 11 had lower spending while 19 were up. WPP also operates its original U.K. business, Wire and Plastic WPP in 2006 generated 5.5% of revenue, or $595 million, from Products, which makes kitchen goods such as dish drying racks. its largest client, Ford Motor Co. In 2005, Ford accounted for 5.7% or $557 million of WPP revenue. 2006 RESULTS The company’s top 10 revenue clients in 2005 were, alphabetical- WPP boasted solid results in 2006. The company’s worldwide ly, Altria Group, American Express, BAT, Ford, GlaxoSmithKline, reported revenue rose 9.9%. Factoring out currency changes, it said, IBM, Microsoft, Procter & Gamble, Pfizer and Unilever. Together, revenue increased 10.9%. (Revenue as calculated by Ad Age those clients kicked in about 23% of WPP revenue in 2005. DataCenter rose 11.1%. Ad Age’s 2005 revenue is reported in dollars WPP said it served more than 390 clients across three or more dis- based on average exchange rates and includes full-year results for ciplines in 2005. It worked with nearly 220 clients in six or more Grey Global Group, which WPP bought in March ‘05.) Organic rev- countries. WPP had relationships in 2005 with more than 300 of the enue, which factors out currency changes and acquisitions/divesti- Fortune Global 500. tures, rose 5.4%. In organic growth by discipline in 2006, WPP’s advertising and DISCIPLINES AND REGIONS media revenue increased 4.3% while non-advertising ventures rose WPP said its reported revenue from advertising and media rose 6.3%. 8.5% in 2006, with organic growth of 4.3%. But media shops fared

SPONSORED BY April 30, 2007 | Advertising Age |10 DATACENTER 2007 AGENCY PROFILES YEARBOOK better than ad agencies: Group Chief Executive Martin Sorrell in Taiwan) and 7,300 people in that region (including associates, or February 2007 said media planning/buying revenue jumped 13%- those working for firms partly owned by WPP). 13.5% in 2006 (vs. growth around 14% in 2005 and 2004). He said Among WPP’s China deals: advertising revenue “has tended to be flat to up a little bit,” reflect- WPP’s Ogilvy Group China in September 2006 bought Black Arc ing “a tougher time” in traditional advertising. WPP in February Advertising, billed as China’s “leading agency specializing in real 2007 said media “continued to show the strongest growth of all our estate-related advertising and promotions.” communications services sectors, along with direct, internet and Also that month, Ogilvy Group reupped a joint venture with interactive and specialist communications.” Shanghai Advertising Ltd. The firms’ 1991 venture was set to expire Advertising and media kicked in 47.5% of WPP revenue and in October 2006; they extended it through 2021. Under the new 51.6% of profits. agreement, Ogilvy continued to maintain a majority interest in the WPP’s revenue from branding, identity, health care and specialist joint venture company. communications rose 14.6% (reported) and 7.8% (organic). Ogilvy & Mather in October 2006 bought 70% of Beijing Market-research operations saw 2006 revenue grow 11.2% on a Century Harmony Advertising Co., a Chinese internet shop with 93 reported basis and 4.1% in organic. employees and 2005 revenue of $1.7 million. In December 2006, In WPP’s public relations sector, reported revenue rose 12.4%; Ogilvy & Mather bought 49% of Beijing Raynet Advertising Co., a organic increased 5.9%. Chinese ad agency with 131 employees and 2005 revenue of $4.5 Revenue fell in one WPP sector, manufacturing (Wire and Plastic million. Products). WPP’s Millward Brown in June 2006 bought 95% of All China In 2006, WPP generated: Strategic Research Co., a market research firm in China. All China ■ 79% of revenue from North America (39%) and Europe was folded into Millward Brown’s Chinese operations; WPP ended (40%). The rest came from what WPP refers to as “faster growing up with a majority stake of the merged Chinese business with an markets” (Asia-Pacific, Latin America, Africa and the Mideast). option to buy the rest. All China had 147 staffers and 2005 revenue ■ 52% of revenue from marketing services, with the rest from of $6.2 million; clients include Procter & Gamble, Unilever and Wal- advertising/media. Mart. ■ 67% of revenue from advertising, media and “other marketing WPP did another China deal in May 2006 when its Group M services,” with 33% from “quantitative disciplines” (including mar- bought 49% of Beijing Hua Yang Lian Zhong Advertising Co., an ket research, branding and consulting as well as direct marketing, interactive media agency with 99 employees and 2005 revenue of internet and interactive). $2.6 million. More narrowly, WPP said digital/interactive work generated 9% WPP’s BatesAsia in May 2006 bought 75% of Beyond or $974 million of its 2006 revenue. Communications Hong Kong, a marketing communications consul- tancy in Hong Kong with 11 staffers and revenue of $570,000 in the STRATEGIC GOALS year ended April 2005. When WPP announced its ’06 results in February 2007, the hold- WPP’s JWT in March 2006 bought Always Promotion Network, ing company reaffirmed its strategic goals: To generate two-thirds of a China promo outfit. revenue from marketing services “in five to 10 years,” according to WPP's Grey ended a long-standing alliance in China with Citic Mr. Sorrell; to get one-third of revenue from “faster growing mar- Guoan Group when WPP rival Omnicom Group in June 2006 kets”; to get half of revenue from “quantitative disciplines.” entered a partnership with Citic Guoan. Mr. Sorrell told analysts in February 2007: “In the future because of the fragmentation, because of the increase in complexity, we’d like OTHER DEALS to see half our business in the measurable area”—quantitative disci- WPP did other deals worldwide, with an emphasis on emerging plines—“basically because we believe that clients will not move any sectors and regions. A chronology of recent WPP deals: more without significant quantitative data for their decision-making.” WPP in April 2007 bought Tapsa, a Spanish marketing-commu- nications firm with 202 employees and 2006 revenue of $42 million; ACQUISITIONS and 49.9% of Clemmow Hornby Inge, a hot London-based ad WPP in 2006 completed 44 acquisitions of smaller firms, though agency (with a sibling direct and digital shop) that had 151 employ- it did no big deals like its ’05 purchase of Grey Global for $1.52 bil- ees and revenue of $33.7 million in the year ended June 30, 2006. lion. It continued with more fill-in deals in early 2007. In another April 2007 deal, WPP's Research International bought Teenage Research Unlimited, Northbrook, Ill., a youth research out- CHINA DEALS fit with 24 employees and stated 2006 revenue of $6.1 million. Following various acquisitions in China, WPP ended 2006 with Also in April 2007, WPP bought a minority stake in VideoEgg, a $500 million in revenue in Greater China (China, Hong Kong, San Francisco-based video ad network for online communities.

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VideoEgg had 53 people and clients including Unilever, Dell, NBC, Design Associates, a Bangalore, India, branding outfit with 33 staffers Nestle and Universal. and revenue of $1.3 million in the year ended March 2006. Also that WPP in March 2007 said KnowledgeBase Marketing, a WPP data- month, WPP’s Wunderman bought two South Korean marketing base marketing firm, bought 51% of DataCore Marketing, a strate- services ventures, SRP Corp. and ComHaus Korea. SRP had 12 gic marketing, data and fulfillment services venture in Kansas City, staffers and 2005 revenue of $500,000. ComHaus had 10 employees Kan. DataCore had 2006 revenue of $14.9 million. DataCore was and 2005 revenue of $700,000. founded in 1992 and had 119 employees. WPP’s G2 in September 2006 bought 70% of M/D/S Boole, a Also in March 2007, Ogilvy Group’s Neo@Ogilvy, a digital and data, analytics and metrics consultancy in Spain with 18 staffers and direct shop, bought 70% of Global Strategies International, a search 2005 revenue of $1.6 million. Also that month, WPP’s Group M and marketing consultancy. Global Strategies, based in Farmington, Universal Music Group created a London-based 50/50 joint venture, Conn., employed 16 people and had 2006 revenue of $2.2 million. BrandAmp, to develop music and brand partnerships for clients. In other deals in March 2007, WPP bought 40% of Iconmobile, a Wunderman in September 2006 bought Shaw Marketing Group, Berlin-based mobile marketing firm with 2006 revenue of $8.2 mil- a relationship marketing agency involved in alcohol, package goods lion; 6.8% of Media Rights Capital, an entertainment-related finan- and other areas. Shaw, based in New York, had 15 employees and cial firm in Los Angeles and New York; and, via WPP’s Group M, a 2005 revenue of $2 million. It was to operate as a new division, Shaw 75% stake in Quisma, a Munich-based marketing agency specializ- Wunderman. ing in keyword advertising, affiliate marketing and search engine WPP in August 2006 bought DSG Strategies, a Washington, D.C., optimization with 29 employees and 2006 revenue of $19.2 million. public affairs shop. The agency, commonly known as Dewey Square WPP in January 2007 bought All Global Limited, a London mar- Group, had six U.S. offices, 53 staffers and 2005 revenue of $12.5 mil- ket research firm with 44 staffers and revenue of $13.4 million. lion. WPP’s Grey Healthcare Group in January 2007 bought a majori- In its quest to seek ways its clients could tap customers online, par- ty of Comunicacion y Servicio Consultores de Marketing Publicidad, ticularly the harder-to-reach young-adult market, WPP in August a Spanish health-care shop with 2005 revenue of $2.7 million. 2006 took a minority position in WildTangent, an online game pub- Group M in January 2007 bought Reddion, a Dutch digital media lisher that operated WildTangent Game Network, a video game ad and customer-relationship management shop with 22 employees and network. Also that month, WPP bought a piece of Visible 2005 turnover of $2.7 million. Technologies, an internet reputation management and information Also in January 2007, WPP bought 2.5% of JumpTap, a tracking outfit. Cambridge, Mass., mobile search and advertising venture. In another August 2006 deal,WPP purchased Public Strategies, an WPP’s BatesAsia in December 2006 acquired 74% of Sercon India Austin, Texas-based public affairs and crisis communications agency. Private Ltd., a New Delhi-based event management services outfit Public Strategies, founded in 1988, had nearly 175 employees in 15 with 120 employees and revenue of $1.4 million in the year ended U.S. cities and two offices in London and Mexico City. March 2006. WPP’s Wunderman in July 2006 bought Zaaz, a Seattle interac- In December 2006, WPP’s JWT merged its Dutch branch, tive shop. Zaaz, founded in 1998, had 65 employees and 2005 revenue PPGH/JWT Groep, with independent Ubachs Wisbrun. WPP ended of $9.2 million. up with a 60% stake in the merged shop, Ubachs Wisbrun/JWT. WPP and LiveWorld, a Los Gatos, Calif., online community builder, Ubachs Wisbrun 2005 revenue was $10.6 million. in July 2006 formed a joint venture, LiveWorld-WPP, to create social WPP in November 2006 said it bought 3.2% of Spot Runner, an networking applications, including message boards and blogs. internet-based media shop and TV production outfit with 100 In June 2006,WPP’s Group M bought Los Angeles-based M80, an staffers in Los Angeles. (Interpublic Group of Cos. and CBS Corp. also online word-of-mouth marketing company. made investments in Spot Runner.) Also in November 2006, Group M in April 2006 bought IEG, a Chicago-based firm that Millward Brown, a WPP market research firm, bought ID provided research on sponsorships and promotions. Consultores, a research firm in Argentina. In January 2006, WPP’s Research International bought a majori- WPP in October 2006 bought a majority of Ray & Keshavan ty of Poland’s Pentor Research International.

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By BRADLEY JOHNSON [email protected] Reprise Media, a New York-based provider of search engine market- ing (SEM) that Interpublic agreed to acquire in April 2007. Reprise 2006 2005 Revenue ($ in millions) % chg Media will remain a stand-alone unit and will partner with agencies Worldwide ...... $6,190.8 $6,274.3 -1.3 throughout the holding company as well as seek its own clients. It U.S...... $3,441.2 $3,461.1 -0.6 Non-U.S...... $2,749.6 $2,813.2 -2.3 continues to be led by founders and managing partners, Peter Employees 2006 2005 % chg Hershberg and Joshua Stylman. Worldwide ...... 42,000 43,000 -2.3 The Emerging Media Lab is both a physical and a virtual space. U.S...... 18,000 18,000 0.0 Based in Los Angeles, it allows visitors to sit in a digital living room, Non-U.S...... 24,000 25,000 -4.0 brainstorming ideas as they test a multitude of entertainment sce- narios, drink espresso in a "smart" kitchen where they can check INTERPUBLIC GROUP OF COS. continued its slight turnaround in 2006, their e-mail on the refrigerator,and view presentations in a high-tech posting a net loss ($31.7 million) that at least was below the annual conference room. losses it had piled up in the three previous years. Revenue slipped to Interpublic made other moves with its management and board. It $6.2 billion, down 1.3% or $83.5 million from 2005. Interpublic named Christopher Carroll senior VP-controller-chief accounting employed about 42,000 people worldwide at year-end 2006, down officer in April 2006, succeeding Nick Cyprus. (Mr. Cyprus joined 2.3% from a year earlier (43,000). U.S. employment was about General Motors Corp., Interpublic’s largest client, as controller and 18,000 both at year-end 2006 and 2005. chief accounting officer in December 2006.) Mr. Carroll had been controller at McCann Worldgroup since November 2005 and previ- ORGANIZATION ously was controller at Eyetech Pharmaceuticals. Interpublic in March 2006 reorganized Lowe Worldwide, slashing Former CEO David Bell retired as co-chairman in early 2006, five its network of offices worldwide as part of the cost-cutting needed to years after the board of True North Communications—where he had return the holding company to profitability. been CEO—picked a takeover offer from Interpublic over competing In June 2006, Interpublic merged two other agency networks, bids from Omnicom Group and Havas. After stepping down as co- Draft and FCB, into a new integrated marketing agency, DraftFCB. chairman, Mr. Bell became Interpublic chairman emeritus. The merged agency is run by Chairman-CEO Howard Draft. In board maneuvers, Frank Borelli stepped down as presiding In October 2006, Interpublic realigned its Universal McCann director in May 2006 and was succeeded by Richard Goldstein, a media unit with McCann Worldgroup and aligned Initiative with board member since 2001. Mr. Borelli continued as a director. DraftFCB "to ensure that media thinking and expertise plays a cen- William T. Kerr, 65, chairman of Meredith Corp., joined the board in tral role in both brand and communications planning," the company October 2006. said. Both media units retained their senior management and finan- Interpublic holdings consist of: cial independence within the new operating structure. Interpublic's ■ Integrated Agency Network: McCann, DraftFCB, Lowe, media Magna unit was to continue to negotiate on behalf of the aggregated agencies (Initiative, Universal McCann), standalone agencies (includ- marketing clout of Interpublic media clients. ing Campbell-Ewald, Campbell Mithun, Deutsch, Hill Holliday, Interpublic Media Council was formed in 2006. It had oversight of Martin Agency and Mullen). the Futures Marketing Group and of coordinated group-wide activi- ■ Constituency Management Group: marketing services such as ties and capabilities, such as Magna, Magna Trading (media barter) public relations (including WeberShandwick), event marketing (Jack and OSI (outdoor media), as well as Interpublic's future media strat- Morton), branding (FutureBrand) and sports marketing (Octagon). egy, including M&A and investment priorities. ■ Interpublic owns a stake in various multicultural shops includ- The Futures Marketing Group, created in 2006, brought together ing Abece (Hispanic), Accentmarketing (Hispanic), Axis Agency Interpublic's specialist and digital capabilities to serve as an incubator (African-American), Casanova Pendrill (Hispanic), IW Group for media tools and solutions. Components of the group included the (Asian-Pacific American) and Siboney USA (Hispanic). Interpublic Emerging Media Lab, The Consumer Experience Practice (TCEP), Wahlstrom and NSA (Newspaper Services of America). 2006 RESULTS Bant Breen became president of the Futures Marketing Group in Interpublic revenue declined 1.3% in 2006 to $6.2 billion. February 2007, moving from Interpublic’s director of strategic devel- Revenue each year from 2002 through 2006 stayed in a narrow band opment and innovation. of about $6.1 billion to $6.4 billion (after various restatements) even A new member of the Futures Marketing Group will soon be as the ad market was rebounding from the 2001 recession.

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U.S. 2006 revenue fell 0.6%; it rose 0.5% on an organic basis. organic revenue increases in its U.S. public relations and branding International 2006 revenue fell 2.3%; it rose 1.5% on an organic businesses due to higher revenue from existing clients. Additionally, basis. Globally, Interpublic saw the fastest 2006 growth in Latin it said, there were U.S. organic revenue gains in sports marketing and America (up 16.8%) and Asia-Pacific (up 8.1%). events marketing due to higher revenue from existing clients and Interpublic said overall 2006 organic revenue, which factors out client wins. It said the domestic increase was partly offset by declines divestitures and currency changes, increased 1%, “primarily due to at some agencies that lost clients. Outside the U.S., the decline relat- higher revenue from existing clients.” Organic revenue in 2005 fell ed primarily to a decrease in events marketing and sports marketing 0.7%. from client losses. The international decrease was partly offset by Interpublic had a 2006 operating margin (operating income divid- increases in PR and branding due to higher revenue from existing ed by revenue) of 1.7%, a low return but at least a turnabout from clients. 2005’s -1.7%. Cost cutting was a big part of Interpublic’s “Investor Day” pres- In its February 2007 10-K, Interpublic said: “Our strategy is entation in March 2006. Exec VP-CFO Frank Mergenthaler said focused on improving organic revenue growth and our operating Interpublic would reduce the number of financial systems across income, and we are working to achieve a level of organic revenue Interpublic from 150 to four and trim the 1,350 legal entities world- growth comparable to industry peers and double-digit operating wide to around 800. margins by 2008.” Interpublic has been working through accounting issues and per- Interpublic noted 2006 organic revenue increased in both the U.S. formance issues since its accounting troubles came to light in sum- and outside the U.S. “The international organic increase was driven mer 2002. It made progress in 2006, getting past some of the “mate- by higher revenue from existing clients primarily in the Asia-Pacific rial weaknesses” in financial controls that had dogged the company. and Latin America regions partially offset by net client losses, prima- There was continued speculation in 2006 about whether rily in 2005, at [Integrated Agency Networks (McCann, DraftFCB, Interpublic might be a takeover prospect. Publicis Groupe in late ’06 standalone agencies)] as well as decreases in the events marketing was said to be weighing a potential bid; Publicis Chairman-CEO businesses…in the United Kingdom,” Interpublic said in its February Maurice Levy strenuously denied that. Not long after those reports, 2007 10-K. “The domestic organic increase was primarily driven by Publicis struck a smaller deal, swallowing interactive shop Digitas. growth in the public relations and branding businesses…as well as Publicis does have an interest in Interpublic: As of December higher revenue from existing clients, partially offset by net client 2006, it owned a 1.2% equity stake. Publicis received those shares in losses and decreased client spending at” Integrated Agency 2001 when Interpublic bought True North Communications, in Networks. which Publicis owned a 9% stake as the result of a one-time alliance Revenue for Integrated Agency Networks in 2006 fell 1.8%; it with Foote Cone & Belding. Publicis classifies its Interpublic shares as rose 0.7% on an organic basis. Interpublic said the revenue decline in “available-for-sale assets.” 2006 was a result of net divestitures, primarily from the sale of sev- Interpublic’s stock from 2006 to early 2007 hit multi-year highs eral businesses at DraftFCB and McCann in 2005, partially offset by and lows. The stock fell sharply after the company in early June 2006 an organic increase and changes in foreign currency exchange rates. announced a complex agreement for a new line of credit. Chairman- It said the organic increase was driven primarily by McCann and CEO Michael Roth around that time said, “I expected the stock to DraftFCB, partly offset by decreases at Lowe and at The Works, a drop” because of the “unique structure” of the financing, but added, GM-dedicated agency. “I expect through the rest of the year it will level off when the impact Interpublic said the organic increase at McCann was the result of of this (credit) transaction is understood.” higher revenue from existing clients across domestic and interna- Executives ended up getting stock option grants when shares were tional regions, primarily Asia-Pacific and Latin America. McCann’s at a depressed price; Mr. Roth, for example, received options to buy increase, the company said, was primarily driven by digital, direct and 577,700 shares over time at the June 15, 2006, price of $8.655 price, event marketing. near a three-year low; an Interpublic spokesman said the timing was The increase at DraftFCB was mainly the result of increased a coincidence since the board's compensation committee in March spending from existing clients partly offset by net client losses, pri- 2006 had picked June 15 as pricing date for options. Interpublic’s stock marily in 2005, across domestic and most international regions, pri- kept tumbling in July 2006 to a three-year low of $7.79. marily Europe, Asia-Pacific and Latin America. The decrease at Lowe But Mr. Roth’s optimism proved well-founded: The stock was mostly due to reduced spending by existing clients and net client rebounded in the second half of 2006 and then in January 2007 hit losses, mainly in domestic locations in 2005. The revenue decrease at $13.94, highest price since he became CEO in January 2005 (though The Works was primarily due to the loss of GM’s U.S. media buying far below its bubble-era December 1999 peak, $58.375). The stock as business in 2005. of late April 2007 traded near $13. Revenue at Constituency Management Group rose 1.7%; it grew Interpublic in 2006 remained under a formal SEC investigation 2.8% on an organic basis. Interpublic said growth was a result of relating to its 2002-2005 financial restatements. “We continue to

SPONSORED BY April 30, 2007 | Advertising Age |14 DATACENTER 2007 AGENCY PROFILES YEARBOOK cooperate with the investigation,” it said in its February 2007 10-K. Interpublic said advertising and media accounted for 63% of 2005 “We expect that the investigation will result in monetary liability, revenue, with the rest from marketing services. In February 2007, but because the investigation is ongoing, in particular with respect to Mr. Mergenthaler said that reported ’05 split had overstated adver- the 2005 restatement, we cannot reasonably estimate the amount, tising and media, “not accurately parsing some of the [McCann] range of amounts or timing of a resolution.” Worldgroup revenue base” and not quantifying that standalone ad agencies did some marketing services work. He added that NEW BUSINESS Interpublic was driving toward a 50/50 mix of advertising/media and Interpublic in 2006 had a loss of $457 million in reported net new marketing services. billings, reflecting about $3.1 billion in account wins and $3.5 billion Interpublic generated 55.6% of 2006 revenue from the United in account losses, according to the tally of Bear, Stearns & Co. analyst States. Europe, excluding the U.K., kicked in 16.8%; the U.K. supplied Alexia Quadrani. That was worst among the six ad holding compa- 9.1%. Asia Pacific accounted for 8.3%; Latin America, 4.9%. Other nies ranked by Bear Stearns. areas contributed 5.3%. Bear Stearns also scored Interpublic worst in 2006 adjusted net new billings with a loss of $214 million; “adjusted” reduces media AGENCY DEALS accounts to 25% of reported billings to more closely correlate with Interpublic in April 2007 announced its first acquisition since anticipated revenue. The adjusted net new billings translated to an 2004: It agreed to buy Reprise Media, a search engine marketing expected annualized revenue loss of $28 million. firm. Reprise was to remain a stand-alone unit as part of Interpublic’s Futures Marketing Group. Reprise had offices in New York, Boston TOP CLIENTS and San Francisco. Interpublic’s top 10 clients accounted for about 25% of revenue in Interpublic, working to simply its structure after its overload of 2006 and 2005. Based on 2006 revenue, Interpublic’s largest clients, deals in the ’90s and early this decade, did not complete any acquisi- ranked in order of size, were General Motors Corp., Johnson & tions in 2005 and 2006. Johnson, Microsoft Corp., Unilever and Verizon. The company disposed of 51 businesses in 2005 and 2006, prima- For the first time in decades, Interpublic’s February 2007 10-K rily outside the U.S. Specifically, Interpublic said it exited 23 "loss- annual report didn’t disclose the revenue contribution of its largest making international affiliates" in 2006. Two U.S. ad agencies—Stein client. An Interpublic spokesman said the company will “reassess” Rogan & Partners, New York, and Howard, Merrell & Partners, reporting that data in future years; Interpublic’s key competitors rou- Raleigh, N.C.—bought themselves back from Interpublic in 2006. tinely disclose such data. Ad Age estimates that the largest client, GlobalHue, a U.S. multicultural agency,in 2006 bought back the 49% General Motors, contributed 6.5% or $400 million in 2006, down stake owned by Interpublic. sharply from a stated 8%, or about $500 million, in 2005, as the trou- Interpublic completed two acquisitions in 2004, two in '03 and bled automaker slashed spending. (The reduced 2006 revenue also nine in '02. reflected that GM effective October 2005 moved U.S. media buying In January 2007, Interpublic cut loose OneSeven, the landing to Publicis from Interpublic. That assignment had generated an esti- place for the so-called Saatchi 17, which, composed of that number of mated $45 million to $50 million in annual revenue for Interpublic.) staffers serving the General Mills account at Saatchi & Saatchi, left Back in 1979, Interpublic generated 15% of revenue from GM. the agency in February 2005 with hopes of taking the account. Interpublic in spring 2007 faced new challenges on its No. 2 client: OneSeven Chairman Mike Burns, a former Saatchi vice chairman Johnson & Johnson in late March 2007 began a global review of and worldwide account director on General Mills, was striking out on media planning and buying. Interpublic's Universal McCann han- his own. "We are now looking forward to building our business with dled a large amount of North American media work (shared with an independent's focus and an entrepreneur's energy," he told Ad Omnicom's OMD); Universal McCann and sibling Initiative were Age. The agency's clients included: ConAgra's Hebrew National; key agencies on J&J’s non-U.S. roster. Gorton's seafood; McGraw-Hill's BusinessWeek; Dun & Bradstreet; Regardless of how the J&J review turned out, it’s conceivable that and Unicef. Microsoft will be Interpublic’s second-largest revenue client for calen- In January 2007, Interpublic and Frank Lowe ended a year-long dar 2007. Notably, for Interpublic’s 100 largest clients (representing battle, withdrawing their claims against each other. Mr. Lowe, who about half of total revenue), tech/telecom emerged as the biggest sec- founded and sold ad agency Lowe to Interpublic, came out of retire- tor in 2006, contributing 26% of the top 100 clients’ revenue. ment in December 2005 to start a new London shop. The new shop, Health/personal care and auto/transportation ranked second and third. Red Brick Road, opened in March 2006 with the $80 million account of retailer Tesco, poached from Lowe’s London office. DISCIPLINES AND REGIONS German shop Springer & Jacoby in October 2006 was sold to Interpublic said 58% of 2006 revenue came from advertising and Avantaxx, an investor unit owned by the Schaffhausen agency media; 42% came from marketing services. In March 2006, group. Interpublic, which had owned 51% of S&J, is no longer

SPONSORED BY April 30, 2007 | Advertising Age |15 DATACENTER 2007 AGENCY PROFILES YEARBOOK involved in the agency, nor are its founders, Konstantin Jacoby and October 2006, Interpublic bought a small piece of Spot Runner, an Reinhard Springer. internet-based media shop and TV production outfit. (WPP Group Interpublic struck deals with several web ventures in 2006 and and CBS Corp. also made investments in Spot Runner.) In June 2006, 2007. In February 2007, Interpublic entered a partnership with Interpublic formed a strategic partnership with Facebook, buying a Spongecell, taking a preferred equity stake in the web services outfit. tiny 0.5% stake in the social networking site. Spongecell helps event planners and promoters manage events. In Contributing: R. Craig Endicott

NO. 4:PUBLICIS GROUPE

By BRADLEY JOHNSON Also, Olivier Fleurot, 54, former chief executive of the Financial [email protected] Times Group, was hired as executive chairman of the Publicis net- Revenue ($ in millions) 2006 2005 % chg work; Mr. Pinder reports to him. Worldwide ...... $5,872.0 $5,472.2 7.3 The company’s Marcel creative boutique, launched only in 2005, North America ...... $2,672.8 $2,533.1 5.5 lost its top executives when they bolted in October 2006 to form their Outside North America . . . . .$3,199.2 $2,939.1 8.8 own ad agency with financial backing of Vincent Bollore, chairman Employees 2006 2005 % chg and lead shareholder of rival Havas. Frederic Raillard and Farid Worldwide ...... 41,989 40,350 4.1 Mokart, who ran Marcel, linked up with Christophe Lambert, who North America ...... 13,940 13,818 0.9 headed Publicis Conseil, to form Fred Farid Lambert. Mr.Bollore took 28,049 26,532 5.7 Outside North America ...... a 30% interest in the venture, with the three principals equally divid- PUBLICIS GROUPE, the fourth-largest marketing organization, generat- ing the rest. Publicis replaced the top two with co-presidents Anne de ed about 70% of 2006 revenue from traditional advertising and Maupeou and Frederic Temin. Marcel clients included Nestle Waters, media and 30% from a range of marketing services. The marketing Heineken, United Biscuits, Pernod-Ricard, Coca-Cola and Unilever. services portion will grow with its January 2007 acquisition of A Publicis-backed agency in New York, Droga5, made a splash in Digitas, an interactive and direct-marketing agency group. 2006 at the Cannes Lions International Advertising Festival, winning Publicis employed 39,939 people in 104 countries and more than a cyber Grand Prix and two of the three U.S. media Lions for its work 200 cities as of December 31, 2006, up 3.4%—1,329 jobs—from a on Ecko. That was virtually the first creative work out of the shop. year earlier. That tally doesn’t include the 2,050 staffers who joined Mr. Droga had left Publicis as worldwide chief creative officer to set Publicis in the Digitas deal. up Droga5. Factor in Digitas, and Publicis on a pro forma basis had about Louis Capozzi became chairman emeritus of Publicis Public 42,000 employees and revenue of $5.87 billion in 2006. In the accom- Relations and Corporate Communications Group at year-end 2006. panying table, revenue and job figures are pro forma for 2006 and He had been chairman of the PRCC unit since its founding in April 2005, including Digitas figures in Publicis for both years. 2005.

ORGANIZATION 2006 RESULTS Publicis in 2006 launched a new-media venture, Denuo, to focus Publicis 2006 revenue grew 7.3% to $5.5 billion after factoring in efforts in digital communications (internet, video games, mobile euro-to-dollar currency changes. Reported revenue in euros rose phones, iPod). Denuo, part of Publicis Groupe Media, had three ele- 6.3%. ments: strategic consulting; developing new solutions; investments in Publicis closed its acquisition of Digitas Jan. 31, 2007. On a pro partnerships. Publicis’ April 2007 20-F annual report said: “Denuo forma basis, if Publicis had owned Digitas in 2006, then Publicis' 2006 acts in partnership with or as a supplement to [Publicis] networks in revenue would have been nearly $5.9 billion—within striking dis- order to enhance the solutions proposed to clients. It also serves its tance of the No. 3 ad organization, Interpublic Group of Cos. ($6.2 own clients independently.” billion). Publicis made several management moves in 2006. In October Net income in 2006 rose 12.8% to $551 million based on U.S. 2006, Publicis Worldwide COO Rick Bendel resigned after 20 years Generally Accepted Accounting Principles and after factoring in at Publicis to be group marketing director for Wal-Mart operations euro-to-dollar currency changes. Net income in euros increased in the U.K. Richard Pinder, then age 42, succeeded him as COO. Mr. 11.6% based on U.S. accounting rules and 14.8% as Publicis report- Pinder had been president of sibling Leo Burnett EMEA since 2004. ed income (using International Financial Reporting Standards).

SPONSORED BY April 30, 2007 | Advertising Age |16 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Organic revenue, which factors out acquisitions/divestitures and NEW BUSINESS currency changes, rose 5.6%. Organic revenue increased 5.1% in Publicis in 2006 had a loss of $156 million in reported net new North America, 5% in Europe, 5.3% in Asia-Pacific, 9.3% in Latin billings, reflecting nearly $2.9 billion in account wins and a bit more America and 20% in Middle East/Africa. than $3 billion in account losses, according to the tally of Bear, Publicis in early 2007 said it expected its 2007 business in Europe Stearns & Co. analyst Alexia Quadrani. That placed Publicis fifth and the U.S. to grow at comparable levels to 2006, with emerging among the six ad holding companies ranked by Bear Stearns. markets’ growth showing further acceleration in 2007. Bear Stearns also scored Publicis fifth in 2006 adjusted net new Publicis reported a 2006 operating margin of 16.3%, a record for billings with a loss of $64 million; “adjusted” reduces media accounts the company and an increase from 15.7% in 2005. In February 2007, to 25% of reported billings to more closely correlate with anticipat- Publicis said it had a 2008 target operating margin of 16.7%. ed revenue. The adjusted net new billings translated to an expected Publicis’ stock March 21, 2007, reached $49.40, highest point since annualized revenue loss of $14 million. the shares began U.S. trading Sept. 12, 2000 (at $37). The stock’s low Bear Stearns aggregates account shifts reported in media, but it point since its U.S. debut was $14.75 on Oct. 2, 2001, shortly after doesn’t claim its new-business tally is all-inclusive, particularly in 9/11. marketing services and outside the U.S. and U.K. Publicis, for its part, Publicis holdings consist of: said it had 2006 net new business of $3.3 billion, including market- ■ Traditional advertising services: Publicis, Saatchi & Saatchi and ing-services wins, down 66% from 2005’s $9.8 billion. Leo Burnett networks. Other ad agencies including Fallon, Kaplan Publicis said its 2006 key advertising and marketing services wins Thaler Group and French agency Marcel. Publicis also owns 49% of included: Renault (contract extended to cover Latin America and Bartle Bogle Hegarty, a U.K.-based agency. Baltic states); Sanofi Aventis/Vaccins Pasteur (worldwide); Orange ■ Specialized agencies and marketing services: public relations (Europe); Marriott (Asia); Kraft (marketing services Europe); JC (Publicis Public Relations and Corporate Communications Group, Penney (U.S.); Wal-Mart (U.S. in-store marketing; Sony Ericsson (worldwide); InterContinental’s Crowne Plaza Hotel & Resorts including Publicis Consultants, Manning Selvage & Lee and Freud (U.S.). Media wins in 2006 included Washington Mutual (U.S.), Communications); healthcare communications for pharmaceuticals Oracle (worldwide), Avaya (worldwide), Del Monte (Europe) and (Publicis Healthcare Communications Group); direct marketing, cus- Beam Global Spirits & Wine (worldwide). tomer relationship management, sales promotion, interactive (Leo Publicis said key 2006 losses included General Motors Corp.’s Burnett network’s Arc Worldwide, Publicis network’s Publicis Cadillac (U.S.), Heineken (U.S.) and SFR (France) in advertising; and Dialog, Saatchi network’s Saatchi & Saatchi X, Digitas Inc.); multi- Sprint (U.S.) and Nokia (Asia) in media. It also noted decreases in cultural (Hispanic shops Lapiz and 49%-owned Bromley business, including Hewlett-Packard Co.’s Personal Systems Group Communications, urban shop Vigilante, 49%-owned African- advertising in North America, Latin America and Europe. (HP pulled American agency Burrell Communications); events marketing a large part of its Personal Systems work from Publicis in 2006.) (Publicis Events Worldwide); and design. ■ Media services: Publicis Groupe Media, consisting of Starcom MediaVest Group, ZenithOptimedia and new-media venture TOP CLIENTS Denuo. Publicis also operates, mainly in France, a media sales unit, Publicis’ top five and ten clients accounted for about 25% and Medias & Regies Europe, for advertising in print, movie theaters and 35% of 2006 revenue, respectively. Its largest client, Procter & outdoor and on radio. Gamble Co., supplied about 10% of revenue in both 2006 and 2005. Japanese ad firm Dentsu owns about 15% of Publicis under a The holding company in February 2007 said its clients included 38 strategic relationship forged when Publicis bought Dentsu-backed of the Fortune Global 500’s top 100. Bcom3 Group in 2002. Publicis said its largest clients by network were, alphabetically: Publicis as of December 2006 owned 1.2% of Interpublic. In its ■ Publicis: Cadbury-Schweppes; Coca-Cola Co.; Hewlett-Packard; April 2007 20-F, Publicis classified those shares as “available-for-sale L’Oreal; Nestle; Pernod Ricard; Procter & Gamble; Renault; Sanofi- assets.” Publicis received the shares in 2001 when Interpublic bought Aventis; Siemens; Telefonica; UBS; Whirlpool Corp.; Zurich True North Communications, in which Publicis owned a 9% stake as Financial. the result of a one-time—and long-aborted—alliance with Foote ■ Leo Burnett: Coca-Cola; Diageo; Walt Disney Co.; Fiat; General Cone & Belding. Motors; H.J. Heinz Co.; Kellogg Co.; McDonald’s Corp.; Philip There was renewed speculation in 2006 about whether Interpublic Morris; Procter & Gamble; Samsung; Samsung; Wm. Wrigley Jr. Co. might be a takeover prospect. Publicis in late ’06 was said to be weigh- ■ Saatchi & Saatchi: Ameriprise; Avaya; Bel; Bristol-Myers ing a potential bid; Publicis Chairman-CEO Maurice Levy strenu- Squibb/Mead Johnson; Carlsberg; Deutsche Telekom/T-Mobile; ously denied that. Not long after those reports, Mr. Levy struck a Diageo/Guinness; Emirates Airline; General Mills; JC Penney; smaller deal, acquiring Digitas. Novartis; P&G; Sony Ericsson; Toyota/Lexus; Visa Europe; Wal-

SPONSORED BY April 30, 2007 | Advertising Age |17 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Mart. move: a centralized travel-procurement effort. ■ Starcom MediaVest Group: Coca-Cola; Disney; GM; Kellogg; Publicis said in its April 2007 20-F filing: “All regions benefited Kraft; Masterfoods; Miller Brewing Co.; Philip Morris; P&G; Sara from increased spending on advertising in 2005, while North Lee. America and, to a lesser degree, Europe benefited from sizable ■ ZenithOptimedia: 20th Century Fox; British Airways; Hewlett- growth in the media business and healthcare communications. Packard; JP Morgan Chase; Lloyds TSB; L’Oreal; LVMH; Nestle; Although more moderate than in 2005, growth in North America Puma; Richemont Group; Sanofi-Aventis; Toyota/Lexus; Verizon; remained sound in 2006, despite the impact of budget losses in late Whirlpool; Zurich Financial. 2005 and early 2006. Business in Europe remained strong through- Publicis said clients of newly acquired Digitas Inc. included: out 2006. Growth in other parts of the world was lower than expect- American Express Co., AstraZeneca, AARP, Bristol-Myers Squibb, ed, principally because of slower growth in China, Korea and Brazil Cingular (part of AT&T), Delta Air Lines, GM, Heineken, Hewlett- in 2006.” Packard, Home Depot, IBM Corp., InterContinental Hotels Group, That 20-F filing said North America generated 5.1% organic Kraft Foods, Lloyds TSB, Procter & Gamble, Pfizer, Sanofi-Aventis, growth in 2006. “The increase,” Publicis said, “was primarily due to Time Warner, Whirlpool, Wyeth and Wells Fargo. increased media buying and consultancy business (Publicis Groupe Digitas Inc. in 2005 generated 26% of fee revenue from its top Media), healthcare communication of Saatchi & Saatchi and of the client, American Express. No. 2 client GM—also a key Publicis Kaplan Thaler Group, which benefited from large new accounts client—kicked in 22% of Digitas 2005 fee revenue. Digitas Inc.’s top booked in 2005, and increased spending by some existing clients.” 10 clients in 2005 accounted for about 67% of fee revenue. The 20-F filing noted 2006 organic growth in Europe of 5%.“Most In the first nine months of 2006, AmEx accounted for 26% of networks contributed to the growth, with the exception of Leo Burnett, Digitas Inc. revenue (vs. 27% a year earlier); GM’s share of revenue which was impacted by losses or decreases in accounts, an insufficient slumped to 17% (from 22%). level of new business bookings and changes in management teams that affected several markets in continental Europe,” Publicis said. “The DISCIPLINES AND REGIONS strongest performances were from Starcom MediaVest, Traditional advertising generated 44% of 2006 revenue (down ZenithOptimedia and [Publicis Healthcare], which was stimulated by from 46% in 2005). Specialized agencies and marketing services increased spending by and growth of some existing clients. Growth accounted for 30% of ’06 revenue (up from 28%). Publicis said was most robust in Great Britain, Germany,Switzerland and Northern media services produced 26% of ’06 revenue (the same as 2005). and Eastern Europe, particularly in Russia, while France and Italy The revenue split will change after the integration of Digitas, showed average growth. Spain was the most difficult market in 2006, acquired in January 2007. Publicis said the 2006 split, had it owned as revenues in Spain decreased compared to 2005.” Digitas that year, would have been 42% from traditional advertising, Publicis generated 2006 organic growth of 8.2% in the rest of 34% from specialized agencies/marketing services and 24% from world, including 5.3% in Asia-Pacific, 9.3% in Latin America and media. “Digital and interactive communication sector should repre- 20% in Africa/Middle East. “Highest growth rates were recorded in sent approximately 15% of our revenues,” Publicis said in its April India, Mexico, Venezuela and Argentina,” Publicis said. “Growth in 2007 20-K filing. (WPP, the only other member of the Big 4 market- Asia in 2006 was relatively disappointing due to decreased business ing groups that discloses a digital figure, said that digital/interactive in (South) Korea and also due to the group’s decision to be more accounted for 9% of its 2006 revenue.) selective in its commercial policies in China.” Publicis in 2006 generated 42% of revenue from North America North American employment dropped slightly to 11,990 people (down from 42.7% in 2005); 39.8% in Europe (vs. 39.9%); 10.7% in at year-end 2006 from 12,158 a year earlier. Asia Pacific (vs. 10.5%); 4.9% in Latin America (vs. 4.6%); and 2.6% Publicis said 15,000 (38%) of its employees in 2006 were in in Middle East/Africa (vs. 2.3%). (Digitas Inc. in 2006 generated 95% emerging markets. In its February 2007 earnings release, it pro- of its revenue from North America; the other 5% came from claimed “strong market positions” in China, Russia, Turkey, Mexico Europe.) and Brazil. Publicis in February 2007 said its target was to generate As noted, Publicis reported a 2006 operating margin of 16.3% (up 25% of 2010 revenue in emerging markets. from 15.7% in 2005). North America led the way with an operating margin of 18% (vs. 17.4%), followed by Europe (15.9% vs. 15.2%) AGENCY DEALS and rest of world (13% vs. 12.8%). Publicis in December 2006 struck a deal—completed Jan. 31, Publicis attributed rising margins in North America and Europe 2007—to buy marketing services company Digitas Inc. for $1.3 bil- largely to efforts to reduce operating costs by centralizing back-office lion. Digitas reported the deal would give it greater media-buying functions and sharing resources across operating units. Publicis by scale with giant online-media sellers including Google and Yahoo. year-end 2006 had shared-service centers operating in 14 countries Even Publicis rivals had positive comments on the Digitas acqui- where it generates more than 80% of revenue. One cost-saving sition. WPP Group Chief Executive Martin Sorrell in February 2007

SPONSORED BY April 30, 2007 | Advertising Age |18 DATACENTER 2007 AGENCY PROFILES YEARBOOK told analysts: “For what it’s worth, I think Publicis’ acquisition of Worldwide, whose agency ECA2 was selected for opening cere- Digitas was smart, but it was expensive.” Interpublic's CFO, Frank monies at the 2008 Olympic Games in Beijing. Mergenthaler, told analysts in March 2007: "I think that the Digitas In August 2006, Publicis acquired Moxie Interactive, an Atlanta acquisition for Publicis was a good move for a variety of reasons." firm specializing in interactive media advice and buying. Publicis Digitas generated 2006 revenue of $390 million, according to a integrated Moxie into the ZenithOptimedia network. February 2007 Publicis disclosure. That’s 14.5% above the $340.5 In July 2006, Publicis bought BOZ Group, a healthcare-commu- million that Digitas reported in 2005 fee revenue. nications outfit in France. Digitas at year-end 2006 employed 2,050 people, up 18% or 310 Publicis’ media-sales unit (Medias & Regies Europe) and Simon people from year-end 2005 (1,740). Much of that gain—and much of Property Group formed a joint venture in May 2006 to sell com- the 2006 revenue increase for Digitas—reflected the January 2006 mercial time on screens placed in U.S. shopping malls. The venture, acquisition by Digitas of Medical Broadcasting Co., which employed OnSpot Digital Network, delivered high-definition content on about about 140 people when it was acquired (and 160 at year end). Medical 2,000 screens in 50 Simon malls in 10 major U.S. cities. Broadcasting in April 2007 changed its name to Digitas Health. The In April 2006, Publicis acquired Duval Guillaume, a Belgian other Digitas Inc. units are agencies Digitas and Modem Media. advertising and marketing-services shop with offices also in Publicis said in January 2007 it was seeking other internet-relat- Antwerp, New York and Paris. The agency remained autonomous ed acquisitions in China, India and Europe that would make Publicis within Publicis Groupe. a global leader in digital marketing. “We intend to own this space,” In March 2006, Publicis bought 80% of Betterway Marketing said Mr. Levy. That search was to be led by Digitas Chairman-CEO Solutions, a Shanghai-based marketing-services agency.The acquisi- David Kenny,now on the Publicis executive committee and in charge tion came several months after Publicis boosted its sports-marketing of Publicis’ digital-marketing strategy. operation in the region. Publicis denied one potential deal: Press rumors in early January In other deals, Publicis in 2006 bought: 2007 that Publicis was about to mount a second takeover bid for Aegis ■ Pole Nord, a French firm focused on internet keyword research. Group were “without foundation,” according to a Publicis statement. Publicis integrated Pole Nord into the ZenithOptimedia network. Publicis unwound other ventures: Publicis and Dentsu—both ■ majority stake in Turkish communications shops Yorum, 45% owners of iSe Hospitality AG, formed to manage and organize Allmedia, Bold and Zone, which together employed 155 profession- hospitality logistics for the 2006 FIFA World Cup—began disman- als. The renamed Publicis Yorum is an ad agency; Starcom Allmedia tling the operation in January 2007 for lack of future contracts. In is a media shop; Bold, a direct shop, became part of Publicis Dialog; July 2006, Publicis sold Bensimon Byrne, a Toronto ad agency, to a Zone, a PR shop, became part of the Publicis Consultants network. management group. ■ 60% stake in Solutions Integrated Marketing Services, billed as Publicis in April 2007 bought McGinn Group, a U.S. corporate the leading marketing services agency in India. communications outfit that took the new name McGinn MS&L. ■ 21% stake in Capital MS&L, increasing its investment in the Publicis in April 2007 bought 51% of Yong Yang, a Chinese mar- U.K. financial-communications agency to 51%. keting-services firm specializing in field force logistics and retail and promotional marketing with 29 HOLDING COMPANY NEW BUSINESS SCORECARD: 2006 offices across the country. Ranked by net adjusted new-business billings Publicis in March 2007 bought WINS LOSSES NET NET. REV. Pharmagistics, a Somerset, N.J.- RANK COMPANY REPORTED ADJUSTED REP. ADJ. REP. ADJ. CHG. based healthcare direct-marketing 1 Havas $1,930 $1,832 -$1,030 -$949 $900 $883 $106 agency. The unit was placed in the Publicis Healthcare 2 WPP Group 4,639 2,307 -2,259 -1,865 2,380 442 53 Communications Group. 3 Aegis 1,569 429 -946 -237 622 192 23 Publicis in October 2006 bought 4 Omnicom 3,040 2,403 -3,130 -2,297 -90 106 13 Emotion, a Toyko-based event man- agement group that had expanded to 5 Publicis 2,887 2,022 -3,042 -2,086 -156 -64 -14 Shanghai, Beijing, Seoul, Bangkok, 6 Interpublic 3,063 2,495 -3,519 -2,709 -457 -214 -28 Manila and Singapore since its Total 17,127 11,487 -13,927 -10,143 3,200 1,344 153 founding in 2002. The shop was planning expansion to Taiwan and % chg, ‘06 1 vs. ‘05 -21.1% -5.0% -7.4% 12.2% -1 -59.1% -61.3% Hong Kong in 2007. Emotion was Notes: Dollars in millions; numbers rounded. "Adjusted" means billings of media accounts adjusted to 25% of reported billings to more closely correlate with anticipated revenue. New-business estimates are not comprehensive and don't capture all account moves, especially in marketing services and out- now under Publicis Events side the U.S. and U.K. 1. Year-on-year % chg. excluding Aegis. (Aegis was added to ranking in 2006.) Source: Bear, Stearns & Co.'s Alexia Quadrani

SPONSORED BY April 30, 2007 | Advertising Age |19 DATACENTER 2007 AGENCY PROFILES YEARBOOK WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2006 RANK WORLDWIDE REVENUE U.S. REVENUE 2006 2005 MARKETING ORGANIZATION HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG

1 1 Omnicom Group New York $11,376.9 $10,481.1 8.5 $6,194.0 $5,743.9 7.8 2 2 WPP Group London 10,819.6 9,739.8 11.1 4,195.9 3,818.8 9.9 3 3 Interpublic Group of Cos. New York 6,190.8 6,274.3 -1.3 3,441.2 3,461.1 -0.6 4 4 Publicis Groupe Paris 5,872.0 5,472.2 7.3 2,672.8 2,533.1 5.5 5 5 Dentsu Tokyo 2,950.7 2,887.8 2.2 46.5 48.4 -4.0

6 6 Havas Suresnes, France 1,841.0 1,808.0 1.8 687.4 712.8 -3.6 7 7 Aegis Group London 1,825.8 1,577.6 15.7 489.4 446.1 9.7 8 8 Hakuhodo DY Holdings Tokyo 1,337.0 1,364.0 -2.0 0.0 0.0 NA 9 13 aQuantive Seattle 442.2 308.4 43.4 352.1 270.3 30.2 10 9 Asatsu-DK Tokyo 430.0 444.8 -3.3 2.9 2.7 6.8 11 11 MDC Partners Toronto/New York 423.7 363.4 16.6 355.9 305.2 16.6 12 12 Sapient Corp. Cambridge, Mass. 406.0 319.5 27.1 296.4 226.8 30.7 13 10 Carlson Minneapolis 390.0 370.0 5.4 282.0 266.0 6.0 14 18 Epsilon Irving, Texas 300.0 184.4 62.7 300.0 184.4 62.7 15 14 Aspen Marketing Services West Chicago, Ill. 278.0 239.0 16.3 278.0 239.0 16.3 16 16 Cheil Communications Seoul 256.3 210.7 21.6 20.5 18.5 11.3 17 17 George P. Johnson Co. Auburn Hills, Mich. 213.2 203.0 5.0 159.2 142.4 11.8 18 15 HealthStar Communications Woodbridge, N.J. 213.0 213.0 0.0 213.0 213.0 0.0 19 19 LBI International Stockholm 212.4 184.1 15.3 40.0 35.0 14.3 20 32 Media Square* London 196.0 132.9 47.5 12.5 7.1 76.7 21 34 inVentiv Communications Westerville, Ohio 191.7 118.0 62.5 180.3 115.0 56.8 22 24 Cossette Communication Group Quebec City 190.2 164.1 15.9 20.0 26.9 -25.7 23 21 Harte-Hanks Direct Langhorne, Pa. 180.8 174.1 3.8 180.8 174.1 3.8 24 22 Clemenger Communications Melbourne 174.1 166.0 4.9 0.0 0.0 NA 25 23 Doner Southfield, Mich. 173.1 164.3 5.4 162.5 150.5 8.0

Notes: Dollars in millions. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. An asterisk (*) indicates estimate. WPP, Publicis and Havas U.S. totals are actually for North America. The 2005 figures are based on data collected and/or adjusted in 2007. Foreign currency conversions for the above: euro at $1.249891 in 2006 vs. $1.2375 in 2005; British pound at $1.831409 vs. $1.8125; Japanese yen at $0.008604 vs. $0.009023; Australian dollar at $0.750327 vs. $0.760833; Canadian dollar at $0.882854 vs. $0.827586. See report methodology in DataCenter at adage.com, where a free Agency Profiles Yearbook (a PDF) also can be downloaded. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.

SPONSORED BY April 30, 2007 | Advertising Age |20 DATACENTER 2007 AGENCY PROFILES YEARBOOK WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2005 RANK WORLDWIDE REVENUE U.S. REVENUE 2006 2005 MARKETING ORGANIZATION HEADQUARTERS 2006 2005 % CHG 2006 2005 % CHG

26 31 STW Group Sydney 171.3 134.0 27.8 0.0 0.0 NA 27 26 Media Consulta Berlin 167.5 152.2 10.1 0.0 0.0 NA 28 28 Richards Group Dallas 160.0 148.0 8.1 160.0 148.0 8.1 28 30 Mosaic Sales Solutions Irving, Texas 160.0 146.5 9.2 115.9 106.4 8.9 30 27 Alloy Media & Marketing New York 157.2 151.8 3.5 157.2 151.8 3.5

31 38 Merkle Lanham, Md. 149.5 108.0 38.4 149.5 108.0 38.4 32 29 Protocol Integrated Direct Mktg. Sarasota, Fla. 148.0 148.0 0.0 128.0 128.0 0.0 33 25 Tokyu Agency Tokyo 145.5 154.1 -5.6 0.0 0.0 NA 34 35 Chime Communications London 144.3 114.2 26.3 1.7 1.2 41.7 35 33 M&C Saatchi London 139.0 123.3 12.7 6.7 5.8 14.3 36 49 Creston* London 135.0 78.8 71.3 0.0 0.0 NA 37 36 Bartle Bogle Hegarty* London 130.0 110.0 18.2 25.0 21.0 19.0 38 40 Wieden & Kennedy Portland, Ore. 127.8 102.9 24.2 76.7 58.9 30.3 39 37 Marketing Store Lombard, Ill. 121.4 108.2 12.3 50.3 47.4 6.2 40 20 TBA Global Woodland Hills, Calif. 120.0 175.0 -31.4 120.0 160.0 -25.0 41 44 Cramer-Krasselt Chicago 117.9 96.2 22.6 117.9 96.2 22.6 42 42 Scholz & Friends Group Hamburg 113.7 99.0 14.8 0.0 0.0 NA 43 41 RPA Santa Monica, Calif. 108.3 102.2 6.0 108.3 102.2 6.0 44 45 Serviceplan Agenturgruppe Munich 104.6 91.8 13.9 0.0 0.0 NA 45 43 Armando Testa Group Turin 103.9 98.0 6.0 0.0 0.0 NA 46 58 AKQA San Francisco 98.0 62.0 58.1 98.0 62.0 58.1 47 39 Ambrosi Chicago 94.1 104.2 -9.7 94.1 104.2 -9.7 48 57 IMC2 Dallas 92.7 64.0 44.9 92.7 64.0 44.9 49 47 SourceLink Itasca, Ill. 88.7 86.6 2.4 88.7 86.6 2.4 50 50 Jung von Matt Hamburg 87.1 74.1 17.5 0.0 0.0 NA

Notes: Dollars in millions. Revenue supplied by companies via Ad Age questionnaire, obtained from public documents or estimated by Ad Age. An asterisk (*) indicates estimate. WPP, Publicis and Havas U.S. totals are actually for North America. The 2005 figures are based on data collected and/or adjusted in 2007. Foreign currency conversions for the above: euro at $1.249891 in 2006 vs. $1.2375 in 2005; British pound at $1.831409 vs. $1.8125; Japanese yen at $0.008604 vs. $0.009023; Australian dollar at $0.750327 vs. $0.760833; Canadian dollar at $0.882854 vs. $0.827586. See report methodology in DataCenter at adage.com, where a free Agency Profiles Yearbook (a PDF) also can be downloaded. The Yearbook provides profiles and data on the world’s Top 50 marketing organizations and the world’s 10 largest independent agency networks.

SPONSORED BY April 30, 2007 | Advertising Age |21 DATACENTER 2007 AGENCY PROFILES YEARBOOK TOP 50 MARKETING ORGANIZATION PROFILES Ranked by worldwide revenue in 2006

moves, Mainardo de Nardis, former global CEO at WPP’s 7 Aegis Group Mediaedge:cia, became CEO of Aegis’ media operations in August 2006 Revenue ($ in millions) 2006 2005 % chg and a director of the holding company. He oversees worldwide planning Worldwide ...... $1,825.8 $1,577.6 15.7 and buying activities at Carat, Isobar, Posterscope and Vizeum. He U.S...... $489.4 $446.1 9.7 reports to Aegis CEO Robert Lerwill. Carat Americas CEO David Non-U.S...... $1,336.4 $1,131.5 18.1 Verklin, a fellow board member, reports to Mr. de Nardis. In 2007, Alicja Employees 2006 2005 % chg Lesniak was named CFO to replace Jeremy Hicks, group CFO, who left Worldwide ...... 13,075 10,778 21.3 the company April 1 to relocate in the U.S. Figures shown for the U.S. U.S...... 2,158 2,085 3.5 are actually for the Americas, although the U.S. portion is above 90% Non-U.S...... 10,917 8,693 25.6 of that geographic segment. Offices 2006 2005 % chg Top executive: Robert Lerwill, global chmn & CEO Worldwide ...... 285 268 6.3 Headquarters: Aegis Group / 43-45 Portman Square, London, W1H U.S...... 44 43 2.3 6LY / Phone: 44 20 7070 7700 / Fax: 44 20 7070 7800 / URL: Non-U.S...... 241 225 7.1 www.aegisplc.com Notes: Publicly traded Aegis is a holding company with two segments, Aegis Media and Synovate, its market research unit. The holding com- INTEGRATED MARKETING AGENCIES pany reported net income of $146.7 million in 2006, up 25.3%, on rev- Ammo Marketing* enue of $1.83 billion, up 15.7%. Aegis Media, which includes two Agency totals media specialist companies Carat and Vizeum, digital network Isobar, Revenue ($ in millions) 2006 2005 % chg and out-of-home media unit Posterscope, had worldwide revenue of U.S...... $5.2 $3.5 48.6 $1.09 billion, up 11.5%, some $243.8 million of that from the Americas Offices 2006 2005 % chg (up 13.3%). Growth within Aegis Media has been driven by Isobar, U.S...... 1 1 0.0 which accounted for 20% of the segments revenue in 2006, up from Notes: Ammo, formed in 1999, calls its field of word-of-mouth mar- 15% the prior year. Also growth in the segment was generated by 13 keting “strategic alternative marketing.” Ammo was acquired in early acquisitions in 2006, down from 29 in 2005. Aegis had adjusted net new 2006 by Isobar and is a standalone business unit supporting the net- billings gains of $192 million, according to Bear, Stearns & Co., placing work. Ammo has six offices in the U.S. in addition to its San Francisco Aegis third among the six holding companies tracked by Bear, Stearns. headquarters. Julian Aldrige, president, is also pres of Freestyle Adjusted billings reduce media accounts to 25% of reported billings to Interactive. more closely correlate with anticipated revenue. The adjusted net new Top Executive: Julian Aldridge, pres billings translated to an expected annualized revenue gain of $23 mil- Headquarters: Ammo Marketing / 475 Brannan St., Ste. 410, San lion. Aegis returns were boosted in part by acquisitions. In Europe, Francisco, Calif. 94107 / Phone: (415) 541-2720 / Fax: (415) 975-0848 / Aegis bought Bookmark, a Netherlands digital agency; Creo URL: www.ammomarketing.com Communications, a sponsorship agency in Norway, and Suddenly Stockholm, a digital media services agency in Sweden. The purchase of Mediapool in Estonia set the stage for the entry of Vizeum in the Carat Fusion* Baltics. Integrator was bought in South Africa and added to Agency totals Posterscope, which launched in the U.S. under the rebranding of Revenue ($ in millions) 2006 2005 % chg Outdoor Vision. Aegis also bought Control Media in Mexico, U.S...... $48.9 $33.0 48.2 AgenciaClick, a Brazil digital agency, Ammo Marketing, a U.S. word- Notes: Carat Fusion, formerly Carat Interactive, is a digital and direct of-mouth marketing agency, gained full control of Carat China, and marketing agency. Headquartered in San Francisco, the agency has took 70% of New Voice Media in China. It invested in Mediaforce shops in Chicago, New York, Boston and Los Angeles. The switchover media agency in the Philippines, which established Vizeum’s presence to the Carat Fusion name from Carat Interactive came in September there, and acquired events specialist Synergy in New Zealand. Aegis 2005 when Carat combined or “fused” Carat Direct (an offline unit) has been trying to hold French financier and Havas chairman, Vincent with its interactive business. The merged units reflect shifting media Bollore, at bay. Mr. Bollore, who has built his shareholding in Aegis to dynamics, says the agency, that includes more consumer engagement in 29%, was turned down in his attempt to gain two board positions in media and an increasing focus by advertisers on quantifiable returns for May 2006, November 2006, and again in April 2007. Aegis’ has reject- their marketing spending. Jeff Thaler joined Carat Fusion in New York ed his efforts because it believes Mr. Bollore’s seats would be a conflict in 2006 as senior VP, director for program management, a new post. of interest since he controls a major competitor. Among management Previously, he had been with Omnicom’s Tribal DDB, New York.

SPONSORED BY April 30, 2007 | Advertising Age |22 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top Executive: Scott Sorokin, pres Isobar added Bookmark, Naarden, The Netherlands, to its network in Headquarters: Carat Fusion / 3 Park Ave. 25th Fl., New York, N.Y. 2006, and in February 2007 gained AgenciaClick, a 280-employee 10016 / Phone: (212) 689-6800 / Fax: (212) 689-6005 / URL: agency with offices in Sao Paulo, Rio de Janiero, Brasilia and Belo www.caratfusion.com Horizonte. Top Executive: Nigel Morris, CEO Freestyle Interactive* Headquarters: Isobar / Parker Tower, 43-49 Parker St., London, Agency totals WC2B 5PS / Phone: 44-20-7405-1050 / URL: www.isobar.net Revenue ($ in millions) 2006 2005 % chg U.S...... $8.0 $5.4 48.1 Molecular* Offices 2006 2005 % chg Agency totals U.S...... 1 1 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Freestyle is a full-service digital marketing agency. U.S...... $29.4 $19.8 48.5 Top Executive: Julian Aldridge, pres Offices 2006 2005 % chg Headquarters: Freestyle Interactive / 475 Brannan St. Ste. 410, San U.S...... 3 1 200.0 Francisco, Calif. 94107 / Phone: (415) 541-2710 / Fax: (415) 975-0848 / Notes: Molecular is a technology consulting firm that designs and URL: www.freestyleinteractive.com builds internet-based solutions. The agency was bought by Isobar in May 2005. iProspect* Top Executive: Ralph Folz, CEO & co-founder Headquarters: Molecular / 343 Arsenal St., Watertown, Mass. 02472 Agency totals / Phone: (617) 218-6500 / Fax: (617) 218-6700 / URL: www.molecu- Revenue ($ in millions) 2006 2005 % chg lar.com U.S...... $34.4 $23.2 48.1 Employees 2006 2005 % chg U.S...... 115 99 16.2 Velocity Sports & Entertainment Offices 2006 2005 % chg Agency totals U.S...... 1 1 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: IProspect, founded in 1996, is a search engine marketing firm Worldwide ...... $19.7 $17.6 12.0 $19.0 $17.1 11.2 and identifies itself as pioneering the practice of search engine market- U.S...... $0.7 $0.5 36.2 ing. IProspect expanded to San Francisco, setting up an office at mid- Non-U.S...... 2006 2005 year 2006. Employees % chg 117 100 17.0 Top Executive: Fredrick Marckini, CEO & founder Worldwide ...... 112 95 17.9 Headquarters: iProspect / 311 Arsenal St., Watertown, Mass. 02472 / U.S...... 5 5 0.0 Phone: (617) 923-7000 / Fax: (617) 923-7004 / URL: Non-U.S...... 2006 2005 www.iprospect.com Offices % chg Worldwide ...... 7 6 16.7 U.S...... 6 5 20.0 Isobar* Non-U.S...... 1 1 0.0 Agency totals Top Executive: Mike Reisman, principal Revenue ($ in millions) 2006 2005 % chg Headquarters: Velocity Sports & Entertainment / 230 East Ave., Worldwide ...... $218.0 $147.0 48.3 Norwalk, Conn. 06855-1923 / Phone: (203) 831-2000 / Fax: (203) 831- $125.9 $84.9 48.3 U.S...... 2300 / URL: www.teamvelocity.com Non-U.S...... $92.1 $62.1 48.3 Employees 2006 2005 % chg U.S...... 719 NA NA MEDIA SPECIALIST AGENCIES Offices 2006 2005 % chg Carat U.S...... 5 5 0.0 Agency totals Notes: Isobar is a global digital agency network employing 2,197 in 83 Employees 2006 2005 % chg offices in 36 markets. Structure and culture at Isobar is to provide net- Worldwide ...... 7,516 5,475 37.3 work structure to fully owned (by Aegis) agencies. In the U.S., the net- U.S...... 1,396 1,359 2.7 work includes Carat Fusion, Freestyle, iProspect, a search marketing Non-U.S...... 6,120 4,116 48.7 firm, and Molecular, a specialist in transactional websites. Isobar’s plat- Offices 2006 2005 % chg form of international digital shops cover three areas: search, creative Worldwide ...... 153 146 4.8 and transaction services. In 2006, Isobar acquired word-of-mouth U.S...... 22 21 4.8 agency Ammo Marketing, San Francisco. Isobar was created by Aegis in Non-U.S...... 131 125 4.8 July 2004 to capture its interactive business. An estimated 58% of Notes: Carat is a full-service communications agency offering media Isobar revenue in 2006 and 2005 was generated in North America. planning and buying, insight, multicultural, trade, branded entertain-

SPONSORED BY April 30, 2007 | Advertising Age |23 DATACENTER 2007 AGENCY PROFILES YEARBOOK ment, digital, brand experience, interactive and an array of diversified tive advertising, overseeing online advertising nationally. He was sen- services. Carat Americas, run by CEO David Verklin, includes Carat ior VP.At the same time, Stuart Sproule became managing director, San USA, Carat Canada and Carat Latin America, Carat Brand Experience, Francisco, and Guy Wieynk succeeded Mr. Sproule as director of client MMA (Marketing Management Analytics), Copernicus, Velocity, services, a job he held for only a short time before tappped as manag- Posterscope and the Isobar network of digital companies that include ing director of the New York office. Mr. Wieynk had led the Microsoft Carat Fusion, iProspect, Molecular, Freestyle and Ammo in the U.S. Xbox account. A mobile marketing unit headed by Daniel Rosen was During 2006 Carat reported 38% of total billings allocated to diversi- formed in early 2006. Intent is to develop wireless strategies for clients. fied services, high among its competitors. The media specialists’ clients Formerly of Greenland, a U.K. agency, Mr. Rosen is based in London. In vary from auto and travel to media, covering most industries across another management move, Tom Pierce became CFO in August. AKQA both C2B and B2B categories. The pending departure of several big was formed in January 2001 as the conjunction of Citron Haligman clients led Carat to lay off about 25 staffers in the U.S. in early March Bedecarre in San Francisco, AKQA Interactive in London, Magnet 2007. Pfizer Consumer Care, which became part of Johnson & Johnson Interactive in Washington and AdInc in Singapore. Those shops are at the end of 2006, went to Universal McCann. The Hyundai dealer now all referred to as AKQA offices. association has gradually winnowed its spending on traditional media. Top executive: Tom Bedecarre, CEO Top Executives: Mainardo de Nardis, CEO-Aegis Media; David Headquarters: AKQA / 118 King St., 6th Fl., San Francisco, Calif. Verklin, CEO-Carat Americas 94107 / Phone: (415) 645-9400/Fax: (415) 645-9420 / URL: U.S. Headquarters: Carat / 3 Park Ave., 32nd Fl., New York, N.Y. www.akqa.com 10016 / Phone: (212) 689-6800 / Fax: (212) 252-1250 / URL: www.carat.com Headquarters: Carat / Parker Tower, 43-49 Parker St., London, 30 Alloy Media & Marketing WC2B 5PS / Phone: 44-20-7430-6000 / Fax: 44-20-7430-6319 / URL: Revenue ($ in millions) 2006 2005 % chg www.carat.com U.S...... $157.2 $151.8 3.5 Employees 2006 2005 % chg Vizeum U.S...... 510 483 5.6 2006 2005 Notes: Aegis’s Vizeum was formed in early 2003 in Europe to serve Offices % chg 9 9 0.0 local and regional agencies whose clients compete with those of Carat. U.S...... Vizeum launched in the U.S. in first quarter 2006. Notes: Alloy Inc., under its Alloy Media & Marketing (AM&M) unit, Top Executive: Eric Drancourt, CFO; Martyn Rattle, CEO is a non-traditional marketer that uses direct mail, college and high Headquarters: Vizeum / Orion House, 5 Upper St. Martin’s Lane, school media, interactive, display media, college guides, promotional London, WC2H 9EA / Phone: 44-20-7395-0888 / Fax: 44-20-7497- and social network marketing for its primary target, Generation Y (10 1177 / URL: www.vizeum.com to 24-year-old age group). Alloy in April 2007 acquired for $10 million the assets of Primedia's in-school TV network Channel One in exchange for taking on its debt. The channel reaches more than seven 46 AKQA million secondary-school children in 11,000 schools. "Ultimately, this network has an opportunity to let the youth message be heard," Alloy Revenue ($ in millions) 2006 2005 % chg CEO Matt Diamond told Ad Age. Alloy in March 2006 purchased the U.S...... $98.0 $62.0 58.1 high school social networking website Sconex for $8.7 million. The site Employees 2006 2005 % chg carries display ads and opens up more opportunities for integrated mar- Worldwide ...... 495 405 22.2 keting. Alloy operates a network of youth-focus community sites that U.S...... 245 285 -14.0 include alloy.com, delias.com (for girls and young women, 12 to 24 Non-U.S...... 250 120 108.3 years of age), ccs.com (action sports for males 12 to 24 years of age), and Offices 2006 2005 % chg collegeclub.com and careersandcolleges.com (targeting 18 to 24 year Worldwide ...... 6 5 20.0 olds). Sconex targets 14 to 18 year olds. Alloy in December 2006 repur- U.S...... 3 3 0.0 chased 952,381 shares of its common stock for $10 million from MLF Non-U.S...... 3 2 50.0 Offshore Portfolio Co., its largest shareholder, controlled by Matthew Notes: AKQA, with offices in the U.S., U.K., Singapore and Shanghai, L. Feshbach. The purchase essentially cut MLF/Mr. Feshbach's holdings in February 2007 gained a new owner when General Atlantic, a in half leaving it with a 7.1% holding. Mr. Feshbach resigned as an Greenwich, Conn.-based private equity firm, purchased a majority of Alloy board member. AM&M had been one of two units of publicly the agency about the same time AKQA’s previous majority owner, held Alloy Inc. until December 2005 when Alloy spun off the other Francisco Partners, cashed out of its position. The action allowed AKQA unit, dELiA*s, a retail and direct marketing merchandising business it to retain its independence in the heavily consolidated ad industry. acquired in September 2003. The "Alloy" solo name has reverted back Francisco had invested $70 million in AKQA when it was formed in to Alloy Media & Marketing. AM&M itself has several operating units March 2001. WPP was believed to have been interested in AKQA after including 360 Youth (traditional, direct and interactive) and AMP losing out to Publicis in the latter’s acquisition of Digitas in January Agency (sales promotion). AMP is an amalgam of sales promotion 2007. In February 2006, Andrew O’Dell became president for interac- agencies folded into Alloy, including MarketSource Corp., Triple Dot

SPONSORED BY April 30, 2007 | Advertising Age |24 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Communications and Target Marketing & Promotions (TMP). In targeting businesses. Avenue A/Razorfish March 6, 2007, bought Duke, February 2006, Alloy authorized a one-for-four reverse stock split. a Paris-based independent interactive shop founded in 1999. Duke’s Top executive: Matthew C. Diamond, chmn & CEO clients included Nissan, McDonald’s, Nike and Procter & Gamble. At Headquarters: Alloy Media & Marketing / 151 W. 26th St., 11th Fl., the time of the purchase, aQuantive said Duke was profitable and New York, N.Y. 10001 / Phone: (212) 244-4307 / Fax: (212) 244-4311 / would contribute $12-$14 million in revenue for the rest of 2007, URL: www.alloymarketing.com implying Duke had expected full-year ‘07 revenue of $16-$19 million. Duke had 130 employees as of March ‘07. Purchase price, in cash, was to be determined by an earn out based on Duke profits in the three 47 Ambrosi years after the purchase and Duke’s net asset value on the purchase date. AQuantive in March ‘07 paid Duke $7.9 million “as upfront con- Revenue ($ in millions) 2006 2005 % chg sideration on the earn out.” In October 2006, Avenue A/Razorfish $94.1 $104.2 -9.7 U.S...... added two offices and 43 employees when it acquired eCrusade, Hong 2006 2005 Employees % chg Kong and Shanghai, , and earlier in 2006 added other interactive shops 600 550 9.1 U.S...... Amnesia, Sydney, and Neue Digitale, Frankfurt, Germany. DNA, a 2006 2005 Offices % chg London-based interactive agency, was acquired in December 2005 and 4 4 0.0 U.S...... folded into Avenue A/Razorfish. Atlas in 2006 acquired Accipiter, a Notes: Ambrosi is a retail advertising and catalog marketing specialist mature, publisher ad-serving technology company. Company guidance owned by Schawk Inc., a Des Plaines, Ill.-based graphics services com- for 2007 includes anticipated revenue of $550-$570 million and net pany that is publicly traded. Ambrosi handles integrated campaigns income of $59-$64 million. In 2006, aQuantive achieved $54 million including planning and strategy, creative and production for print and net income on $442.2 million in worldwide revenue. Of the company’s broadcast advertising, catalogs and direct marketing, packaging, in- international split, the U.K. represented $65.2 million of 2006 returns store visual marketing, web and photography services. The agency has and $27.4 million of 2005 results. offices in Chicago, New York, San Francisco and Atlanta. Ambrosi’s Top executive: Brian P. McAndrews, pres & CEO full-year 2006 is presented pro forma. The agency folded into both Headquarters: aQuantive / 821 Second Ave., Ste. 1800, Seattle, Wash. years an acquisition of a traditional agency it made in 2005, and which 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / URL: has since been absorbed by Ambrosi. Schawk, which reported world- www.aquantive.com wide sales of $614.5 million in 2005, bought Ambrosi’s parent, Seven Worldwide (formerly Applied Graphics Technologies) that year. INTEGRATED MARKETING AGENCIES Schawk is headed by David Schawk, president-CEO. Schawk was founded in 1953. Avenue A/Razorfish Top executive: Daniel Morrissey, pres Agency totals Headquarters: Ambrosi / 200 W. Jackson Blvd., Ste. 600, Chicago, Ill. Revenue ($ in millions) 2006 2005 % chg 60606 / Phone: (312) 666-9200 / Fax: (312) 260-0977 / URL: Worldwide ...... $267.6 $189.8 41.0 www.ambrosi.com U.S...... $235.4 $189.8 24.1 Non-U.S...... $32.2 NA NA Employees 2006 2005 % chg 9 aQuantive U.S...... 1,229 962 27.8 Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 11 11 0.0 $442.2 $308.4 43.4 Worldwide ...... Notes: Avenue A/Razorfish is a 2005 rebranding of aQuantive’s collec- $352.1 $270.3 30.2 U.S...... tive digital marketing services offerings that include Avenue A, Non-U.S...... $90.2 $38.1 136.8 Razorfish and Frontier. Avenue A/Razorfish offers clients web advertis- Employees 2006 2005 % chg ing, website development, email services, strategic portal relationships, Worldwide ...... 2,106 1,463 44.0 affiliate programs, customer targeting, analytical services, search engine U.S...... 1,771 1,463 21.1 marketing, and creative. The shop began as Avenue A in 1997. Frontier Non-U.S...... 335 NA NA was acquired in November 2002 and SBI.Razorfish in July 2004. As its Offices 2006 2005 % chg initial step in building a global network, Avenue A/Razorfish in Worldwide ...... 25 19 31.6 December 2005 bought for $4.8 million the London full-service interac- U.S...... 17 17 0.0 tive agency DNA, which had net revenue of about $9 million in its fis- Non-U.S...... 8 2 300.0 cal 2005. Revenue from search advertising at Avenue A/Razorfish ran Notes: aQuantive, a global digital marketing company founded in about $11.7 million last year, ranking it seventh in search revenue from 1997, is the parent company of Avenue A/Razorfish, the U.S. interac- interactive agencies in the U.S., according to Ad Age. tive agency, and five international agencies, Duke, DNA, Amnesia, Top Executive: Clark Kokich, ww pres Neue Digitale and eCrusade; Atlas and Accipiter, providers of integrat- Headquarters: Avenue A/Razorfish / 821 Second Ave., Ste. 1800, ed digital marketing technologies and expertise; and DRIVEpm, Seattle, Wash. 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / MediaBrokers and Franchise Gator, performance media and behavioral URL: www.avenuea-razorfish.com

SPONSORED BY April 30, 2007 | Advertising Age |25 DATACENTER 2007 AGENCY PROFILES YEARBOOK 10 Asatsu-DK 15 Aspen Marketing Services

Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $430.0 $444.8 -3.3 U.S...... $278.0 $239.0 16.3 U.S...... $2.9 $2.7 6.8 Employees 2006 2005 % chg Non-U.S...... $427.1 $442.1 -3.4 U.S...... 642 459 39.9 Employees 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 3,342 3,313 0.9 U.S...... 10 9 11.1 U.S...... 23 23 0.0 Notes: Aspen Marketing Services is a privately held marketing servic- Non-U.S...... 3,319 3,290 0.9 es agency with a concentration of clients in the auto, telecom, travel, Offices 2006 2005 % chg retail, financial services and computer industries. Aspen took a big Worldwide ...... 40 41 -2.4 growth step in July 2006 when it acquired DVC Worldwide, a full-serv- Notes: ADK is a full-service network headquartered in Tokyo. The DK ice agency based in Morristown, N.J., that focuses on promotional mar- stands for Dai-Ichi Kikaku, an agency with which Asatsu merged in keting, sponsorship, co-marketing and experiential marketing and dig- 2002. ADK also draws returns from non-agency businesses: Nihon ital, CRM and direct marketing as well as traditional advertising and Bungeisha Publishing (magazine publisher), Taiyo Seihan (print and PR. DVC (once known as Dugan Valva) now operates as a branch of film processing), Sun Artist Studio (creative services and production), Aspen under the Aspen name. DVC entered Aspen’s current-year totals Prime Pictures (TV commercial production), Supervision Inc. (creative July 1, 2006. Aspen draws about 93% of its revenue from direct mar- services and production) and Tokyo Ad Party (creative services). ADK keting and sales promotion. Aspen opened an office in New York in in 2006 introduced an online agency in Japan specializing in interactive January 2007. Among management moves in 2007, Cathy Lang was media services. The unit develops cross-media campaigns, designs and named chief operating officer. She served as CMO the past five years. produces websites, purchases media and develops blogs, social network- John Costello, former chief global marketing officer at Yahoo, was ing services and other consumer-generated media. In December 2006, named to the board. Aspen was formed largely through acquisition. It Asatsu-DK acquired a 30.6% stake in Shanghai Dai-Ichi Kikaku is a confab of marketing services companies, including Aspen Direct, Fortune Advertising Co. from ADK’s Chinese partner, Shanghai Hanig & Co., Creative Marketing International, PhoneWorks and Fortune Advertising Co., and converted it into a wholly owned sub- Corporate Trademarks. Aspen operates regional full-service offices in sidiary of ADK. In January 2007, the agency’s name was changed to Alpharetta, Ga., Lake Orion, Mich., Irvine, Calif., and St. Petersburg, Asatsu Century (Shanghai) Advertising. Asatsu-DK in August 2006 Fla., Chicago, Morristown, N.J., and New York, and sales offices in jointly established AD&M, a retail media unit, with Mitsui & Co., and Phoenix and Flower Mound, Texas. Top executive: Dai Nippon Printing. The new company provides planning, develop- Patrick O’Rahilly, pres & CEO Headquarters: Aspen Marketing Services / 1240 North Ave., West ment, production and sales of advertising in supermarkets and mass- Chicago, Ill. 60185 / Phone: (630) 293-9600 / Fax: (630) 293-7584 / merchandising stores as well as outdoor advertising. ADK was founded URL: www.aspenms.com in Tokyo in 1956, and initially focused on magazine advertising. WPP owns 20.9% of Asatsu-DK. Top executive: Koichiro Naganuma, CEO 37 Bartle Bogle Hegarty* Headquarters: Asatsu-DK / 13-1 Tsukiji, 1-chome, Chuo-ku, Tokyo, 104- 8172 / Phone: 81-3-3547-2003 / Fax: 81-3-3547-2345/URL: Revenue ($ in millions) 2006 2005 % chg www.adk.jp Worldwide ...... $130.0 $110.0 18.2 U.S...... $25.0 $21.0 19.0 TRADITIONAL AGENCIES Non-U.S...... $105.0 $89.0 18.0 Employees 2006 2005 % chg ADK America Worldwide ...... 845 600 40.8 Agency totals U.S...... 160 113 41.6 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 685 487 40.7 U.S...... $2.9 $2.7 6.8 Offices 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 6 5 20.0 U.S...... 31 28 10.7 U.S...... 1 1 0.0 Offices 2006 2005 % chg Non-U.S...... 5 4 25.0 U.S...... 2 2 0.0 Notes: Bartle Bogle Hegarty, founded in 1982, employs 845 worldwide Notes: ADK America is a traditional ad agency largely representing in offices in London, Singapore, Toyko, New York, Sao Paulo and Japanese companies in the U.S. Shanghai, an office added in late 2006. Bartle has reported plans to Top Executive: Dwain Taylor, pres & CEO expand soon into India where Unilever, a client, is the largest advertis- Headquarters: ADK America / 515 W. 20th St., New York, N.Y. 10011 er. Bartle estimates 71% of its income comes from work that runs / Phone: (646) 284-9812 / Fax: (646) 284-9825 / URL: www.adkameri- internationally. In May 2006, the agency opened what it called a brand ca.com invention business called Zag, which specializes in developing products

SPONSORED BY April 30, 2007 | Advertising Age |26 DATACENTER 2007 AGENCY PROFILES YEARBOOK that are licensed or sold to third parties. Zag, led by chief executive Neil Cheil Communications Munn, is compensated by getting a share of the sales revenue. Mr. 16 Munn came to the new post from global brand director at Unilever. Revenue ($ in millions) 2006 2005 % chg Bartle Bogle’s corporate motto is “When the world zigs, zag.” Bartle is Worldwide ...... $256.3 $210.7 21.6 49% owned by Publicis Groupe, an investment taken by Publicis’ Leo U.S...... $20.5 $18.5 11.3 Burnett Worldwide several years ago. BBH New York is Bartle Bogle Non-U.S...... $235.7 $192.3 22.6 Hegarty’s U.S. outpost. Bartle’s 2005 estimated revenue was revised by Employees 2006 2005 % chg Ad Age. Worldwide ...... 1,270 1,114 14.0 Top executive: Nigel Bogle, CEO U.S...... 103 80 28.8 Headquarters: Bartle Bogle Hegarty / 60 Kingly St., London, U.K. Non-U.S...... 1,167 1,034 12.9 W1B 5DS / Phone: 44-207-734-1677 / Fax: 44-207-437-3666 Offices 2006 2005 % chg U.S. Headquarters: Bartle Bogle Hegarty / 7 W. 22nd St., New York, Worldwide ...... 31 26 19.2 N.Y. 10010 / Phone: (212) 812-6600 / Fax: (212) 242-4110 / URL: U.S...... 4 4 0.0 www.bartleboglehegarty.com Non-U.S...... 27 22 22.7 Notes: Founded in 1973, publicly-held Cheil Communications is the 13 Carlson largest agency group in South Korea and globally operates 31 agencies in 18 countries, including U.S. offices in Ridgefield Park, N.J., Dallas Revenue ($ in millions) 2006 2005 % chg and Irvine, Calif. Cheil began to expand internationally in 1988, open- Worldwide ...... $390.0 $370.0 5.4 ing its first oversea’s branch office in Tokyo. It has since established U.S...... $282.0 $266.0 6.0 offices and branches throughout the world, including shops in New Non-U.S...... $108.0 $104.0 3.8 York, London, Beijing, Sao Paulo and Singapore. Cheil became listed on Employees 2006 2005 % chg the Korean Stock Exchange in 1998. Samsung (Samsung Corp., Worldwide ...... 2,814 2,733 3.0 Samsung Card and Samsung Electronics), its largest shareholder, holds U.S...... 1,738 1,678 3.6 18% of Cheil stock. In fact, Cheil grew out of the Samsung network Non-U.S...... 1,076 1,055 2.0 and retains its gobal business with the help of strategic alliance agree- Offices 2006 2005 % chg ments with other agencies. Samsung is its biggest client, but global Worldwide ...... 42 49 -14.3 marketers are well represented on its client roster in Korea. U.S...... 15 19 -21.1 Top executive: NakHoi Kim, pres Non-U.S...... 27 30 -10.0 Headquarters: Cheil Communications / 736-1, Hannam-2 dong, Notes: Carlson Marketing, a marketing services company that defines Yongsan-gu, Seoul, South Korea 140-739 / Phone: 82-2-3780-2220 / itself as a relationship marketing company, has been pushing itself as Fax: 82-2-3780-3114-2204 / URL: www.cheil.com the global agency of choice for below-the-line sales and marketing services, 1-to-1 marketing and meetings and events. Beginning in mid- TRADITIONAL AGENCIES 2005, Carlson integrated its 42 worldwide offices by placing them under a common P&L. The 11 below-the-line services offered by CCA Carlson throughout its network now operate as global lines of business Agency totals emanating from corporate headquarters, relegating local offices to Revenue ($ in millions) 2006 2005 % chg client service centers. This change in reporting changed Carlson from a U.S...... $20.5 $18.5 11.3 holding company structure to an operating company. The move was Employees 2006 2005 % chg made to gain AOR assignments, a relatively new concept for marketing U.S...... 103 80 28.8 services agencies. Since the reorganization, Carlson has been named Offices 2006 2005 % chg AOR for marketing services by AARP, Home Depot, Oracle among U.S...... 4 4 0.0 others, according to Jim Schroer, president-CEO. Carlson opened a Notes: CCA, which stands for Cheil Communications America, is a Chicago office in 2006. Carlson services Abbott Laboratories and full-service agency with three U.S. offices: Ridgefield Park, N.J., Irvine, Allstate Corp. among others through the office, which is headed by Calif., and Richardson, Texas. The shops work closely with CCA offices Margaret Murphy, VP-Midwest Region, who is based in Minneapolis. in Mexico City and Toronto. CCA is owned by Cheil Carlson Marketing is a unit of Carlson Cos., which owns the Radisson, Communuications, Seoul. The agency largely handles the multiple Park Plaza and Country Inns & Suites hotel chains, TGI Friday’s restau- divisions of Samsung Corp., including telecom, semiconductors, con- rant and half of Carlson Wagonlit Travel. sumer electronics, home appliances, digital information and technology. Top executive: Jim Schroer, pres & CEO Top Executive: Ben Heo, pres Headquarters: Carlson / Carlson Parkway, P.O. Box 59159, Headquarters: CCA / 105 Challenger Rd., Ridgefield Park, N.J. 07660 Minneapolis, Minn. 55459 / Phone: (763) 212-4520 / Fax: (763) 212- / Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL: 6664 / URL: www.carlsonmarketing.com www.ccaworld.com

SPONSORED BY April 30, 2007 | Advertising Age |27 DATACENTER 2007 AGENCY PROFILES YEARBOOK 34 Chime Communications 1972, and the remainder of its stock is held by 496 of its employees. Clemenger returns are for fiscal years ended June 30, 2006 and 2005. Revenue ($ in millions) 2006 2005 % chg The company reported profit after tax of $17.2 million for fiscal 2006, Worldwide ...... $144.3 $114.2 26.3 up 11.3% from 2005. Diversified marketing services operations account U.S...... $1.7 $1.2 41.7 for 50% of its operating revenue. Early in 2007, Clemenger took a sig- Non-U.S...... $142.6 $113.0 26.1 nificant minority position in NetX, Sydney, in the process of forming a Employees 2006 2005 % chg partnership with NetX to created Australia’s largest digital company. Worldwide ...... 757 643 17.7 NetX, with revenue of $16.4 million, opened a Melbourne office in Notes: Chime Communications is the holding company for the U.K.’s 2006 and will expand to Auckland in 2007. biggest public relations group (Bell Pottinger, Good Relations, Smart Top executive: Robert Morgan, exec chmn Company, Harvard, Insight, Resonate, De Facto); a research group Headquarters: Clemenger Communications / 474 St. Kilda Rd., (Opinion Leader Research, Ledbury and Facts International); and an Melbourne, Victoria, Australia 3004 / Phone: 613-9869-4499 / Fax: advertising and marketing services group that includes specialist agen- 613-9820-1232 / URL: www.clemenger.com.au cies in financial services (Teamspirit), property marketing (TTA) and contract publishing (Rare). Publicly held Chime reported operating income (its terminology for revenue in this report) of $144.3 million 22 Cossette Communication worldwide, up 26.3%, in 2006 and profit of $14.5 million, up 3.5%. Operating profit margin was 15.6% vs. 13.2% in 2005. The marketing Group organization’s PR unit accounts for 60.7% of operating income, down 2006 2005 from 63% in 2005; advertising and marketing services is credited with Revenue ($ in millions) % chg $190.2 $164.1 15.9 33.4%, up from 30%; and research, 5.9%, down from 7%. Chime Worldwide ...... boosted its agency division in March 2007 by buying Fast Track for U.S...... $20.0 $26.9 -25.7 about $30 million. Fast Track, founded in 1998 by former Olympians Non-U.S...... $170.2 $137.2 24.1 Alan Pascoe, Edward Leask and Jon Ridgeon, is a leading sports mar- Employees 2006 2005 % chg keting agency in the U.K. In February 2007, Chime acquired 75% of Worldwide ...... 1,384 1,466 -5.6 Facts International, a fieldwork research business, and merged it into its U.S...... 107 137 -21.9 research sequence. Chime’s broad marketing services offerings keeps a Non-U.S...... 1,277 1,329 -3.9 lot of business “inhouse.” For example, clients served by more than one Offices 2006 2005 % chg of the company’s group numbered 215 in 2006, up from 183 in 2005. Worldwide ...... 17 18 -5.6 Those clients represented 54% of operating income in 2006 vs. 44% in U.S...... 5 5 0.0 2005. Non-U.K. clients accounted for 32% of income in 2006 vs. 30% Non-U.S...... 12 13 -7.7 in 2005. Outside the U.K., Chime entered the year with four wholly- Notes: Cossette Communications Group, a public company based in owned offices in Frankfurt, Munich, Dubai and Boston, but soon Quebec City, is an integrated marketing holding company whose pri- expanded to Washington where it formed an office of Bell Pottinger mary advertising operation is Cossette Communications-Marketing in Sans Frontieres, and opened offices in Qatar, Saudi Arabia and Abu Canada. Cossette draws 57% of its revenue from traditional advertis- Dhabi, all reporting to the Dubai Middle East headquarters. WPP’s 2005 ing, 11% from interactive through its Fjord and Interactive Marketing annual report says WPP owns 21.8% of Chime. Top executives: Lord Tim Bell, chmn & Christopher Satterthwaite, + Technology, 16% from direct and sales promotion via its Blitz, Data, group chief exec Direct & Promo and Elvis Communications units, and 16% from PR Headquarters: Chime Communications / 14 Curzon St., London, through Optimum Public Relations, PainePR and Band & Brown. In the W1J 5HN / Phone: 44-20-7861-8515 / Fax: 44-20-7861-8516 / URL: U.S., the marketing organization owns Cossette Communications (pre- www.chime.plc.uk viously Cossette Post), New York, acquired in 2001, and Calif.-based PainePR, acquired in 2004. Paine also has offices in Irvine, Calif., New York and Boston. In its most recent fiscal period ended Sept. 30, 2006, 24 Clemenger Communications acquisitions—largely coming from London—provided the growth. Europe, largely because Cossette acquired controlling interest in Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $174.1 $166.0 4.9 London agency Miles Calcraft Briginshaw Duffy (MCBD) at year-end Employees 2006 2005 % chg 2005, grew from $18.8 million to $46.5 million. The U.S. fell from $26.9 Worldwide ...... 1,422 1,354 5.0 million to about $20 million revenue, a decline credited to account loss- Offices 2006 2005 % chg es. Canadian operations, the remaining geographic segment, grew 8.7% Worldwide ...... 44 40 10.0 to $129 million. Overall, Cossette’s revenue stream was hurt by the Notes: Clemenger Communications, founded in Melbourne in 1946 growing strength of the Canadian dollar versus the U.S. dollar (the C$ and expanding to Sydney in 1947 is composed of 31 marketing com- rose 6.7% vs. the US$). Cossette reports its top 10 clients account for munciations companies in Australia and New Zealand. Clemenger is 46.5% of revenue and its top 50 claim 73.8% of revenue. The agency 46.67% owned by Omnicom’s BBDO, which bought into Clemenger in has 800 clients.

SPONSORED BY April 30, 2007 | Advertising Age |28 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top executive: Claude Lessard, chmn & CEO Notes: Cramer-Krasselt, founded in 1898, is an integrated agency Headquarters: Cossette Communication Group / 801 Grande Alle owned by senior managers. The agency, one of the largest independent Ouest, Ste. 200, Quebec City, Quebec G1S 1C1 / Phone: (418) 647-2727 agencies in the U.S., has offices in Chicago, Milwaukee, Phoenix and / Fax: (418) 523-1689 / URL: www.cossette.com New York, the latter opening in 2004 with the hiring of Larry Hampel and Dean Stefanides (formerly of Hampel Stefanides) to run the shop, TRADITIONAL AGENCIES Cramer-Krassel/Hampel Stefanides. This arm of the agency named Jeff Johnson general manager in July 2006. Mr. Johnson, former CEO at Cossette Communications WestWayne, Atlanta, left WestWayne in August 2005 to write a book Agency totals and take up consulting. At the main office in Chicago, Dean Hacohen in 2006 2005 Revenue ($ in millions) % chg August 2006 became exec CD, reporting to Marshall Ross, who is chief U.S...... $9.1 $15.3 -41.0 creative officer of C-K’s four-office network. Mr. Hacohen was a former Employees 2006 2005 % chg exec CD at Lowe Worldwide. Peter Krivkovich, agency president-CEO, U.S...... 54 74 -27.0 made headlines in February 2007 when he publicly spoke ill of a client, Offices 2006 2005 % chg in this case Careerbuilder, after the client put its account up for review. U.S...... 1 1 0.0 In an internal memo to his staff titled “It’s a Jungle Out There Filled Notes: Cossette Communications is the former Cossette Post, acquired With Monkeys” he took Careerbuilder to task for its stated reason for by Cossette in 2001. Agency revenue dipped in 2006 from account loss- putting the account in review—its Super Bowl ads from Cramer- es, one of the largest being TD Waterhouse USA. The client was Krasselt didn’t rank high enough on the USA Today post-game ad poll acquired early in 2006 by Ameritrade Holding Co. Ameritrade’s agency, this year. The memo became public fodder once the press and bloggers OgilvyOne, then assumed the account for the newly named TD got hold of it. C-K declined to participate in the review. Ameritrade. Also lost were Cache, Horizon BCBS, Phoenix, JP Morgan Top executive: Peter G. Krivkovich, pres & CEO and Kashi. The New York shop recently won the McGraw-Hill account, Headquarters: Cramer-Krasselt / 225 N. Michigan Ave., Ste. 24th, and took on project work for General Motors. Alex Sakiz became head Chicago, Ill. 60601 / Phone: (312) 616-9600 / Fax: (312) 616-3839 / of interactive in New York in 2006, a move that took him away from URL: www.c-k.com the Canadian side of that discipline. Cossette Communications and PainePR now share the same space in New York. Top Executive: James Crossland, exec VP Cossette U.S. 36 Creston* Headquarters: Cossette Communications / 415 Madison Ave., 3rd Fl., New York, N.Y. 10017 / Phone: (212) 753-4700 / Fax: (212) 755-0284 / Revenue ($ in millions) 2006 2005 % chg URL: www.cossetteusa.com Worldwide ...... $135.0 $78.8 71.3 Employees 2006 2005 % chg PUBLIC RELATIONS AGENCIES Worldwide ...... 801 515 55.5 Offices 2006 2005 % chg PainePR Worldwide ...... 14 10 40.0 Agency totals Notes: Creston, established in 2001, is a marketing services group 2006 2005 Employees % chg based in London. Creston has grown considerably since 2005 when it 63 63 0.0 U.S...... bought London ad agency Delaney Lund Knox Warren & Partners, and 2006 2005 Offices % chg then in July 2005 acquired healthcare PR agency Red Door 4 4 0.0 U.S...... Communications, also in London. Creston followed up those acquisi- Notes: PainePR, founded in 1986, became a subsidiary of Cossette tions in May 2006 by buying for about $68.1 million ICM, a London- Communications in 2004. based market research group, and at the same time purchasing for $70.1 Top Executive: David Paine, CEO million the London direct marketing agency Tullo Marshall Warren Headquarters: PainePR / 19000 MacArthur Blvd., 8th Fl., Irvine, and its sister company, Colombus Communications. The agency con- Calif. 92612 / Phone: (949) 809-6700 / Fax: (949) 260-1116 / URL: cluded t2006 by acquiring for $34.4 million PAN Advertising, a www.painepr.com Richmond, Surrey healthcare shop. Creston is organized into four divi- sions: Brandcom (essentially DLKW); Insight (research); Marcoms 41 Cramer-Krasselt (sales promotion and direct marketing); and PR. Creston is seeking a U.S. presence. It has set aside about $100 million for future purchases Revenue ($ in millions) 2006 2005 % chg and for the U.S. and in April 2007 it hired Steve Blamer as U.S. CEO to U.S...... $117.9 $96.2 22.6 find acquisition candidates. Mr. Blamer left FCB in 2006 after Employees 2006 2005 % chg Interpublic merged FCB with Draft and put Howard Draft in charge of U.S...... 454 469 -3.2 DraftFCB. The 2006 figures for Creston are Ad Age estimates based on Offices 2006 2005 % chg extrapolations from its returns for the first-half ended Sept. 30, 2006. U.S...... 4 5 -20.0 Publicly held, Creston is 43% owned by employees.

SPONSORED BY April 30, 2007 | Advertising Age |29 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top executive: Don Elgie, group chief exec ; David Marshall, chmn management consultancy, Mogae Consultants, owning the remainder. Headquarters: Creston / 30-35 Pall Mall, London, SW1Y 5LP / Dentsu Marcom, New Dehli, and Dentsu Communications, Bangalore, Phone: 44-20-7930-9757 / Fax: 44-20-7930-8727 / URL: www.cre- are Dentsu’s two other Indian shops. Dentsu in February 2006 linked ston.com collaboration agreements with Publicis shops Paname in France and BMZ+more in Germany to provide advertising services to Japanese TRADITIONAL AGENCIES clients in addition to existing national clients. The agreement involved Delaney Lund Knox Warren & Partners a management-level tie-in rather than an exchange of equity. Densu is Notes: Delaney Lund Knox Warren & Partners was acquired by unwinding another venture: Dentsu and Publicis—both 45% owners of Creston in March 2005. The agency had been independent since iSe Hospitality AG, formed to manage and organize hospitality logis- January of 2000, when six partners staged a management buyout of tics for the 2006 FIFA World Cup—began dismantling the operation in Delaney Fletcher Bozell from True North Communications (itself later January 2007 for lack of future contracts. acquired by Interpublic Group of Cos.). DLKW’s major accounts Top executive: Tateo Mataki, pres & CEO include eBay, HBOS (financial services), COI (Central Office of Headquarters: Dentsu / 1-8-1, Higashi-Shimbashi, Minato-ku, Information—the British government’s communications arm), General Tokyo, 105- 7001 / Phone: 81-3-6216-5111 / Fax: 81-3-6217-5516 / Motors Corp.’s British Vauxhall brand, as well as pan-European work URL: www.dentsu.com for GM’s Opel Astra. The agency’s marketing communications arm is called DLKW Dialogue. Top Executive: Greg Delaney, chmn; Mark Lund, CEO TRADITIONAL AGENCIES Headquarters: Delaney Lund Knox Warren & Partners / 25 Cayenne Group Wellington St., London, WC2E 7DA / Phone: 44-20-7836-3474 / Fax: Agency totals 44-20-7240-8739 / URL: www.dlkw.co.uk Offices 2006 2005 % chg Worldwide ...... 7 7 0.0 HEALTHCARE AGENCIES Notes: Cayenne Group, based in Duesseldorf, is a network of creative Red Door Communications agencies in Europe owned 60% by Dentsu. Cayenne has offices in Amsterdam, Barcelona, Milan, Prague and Vienna, among others. Notes: Red Door is a healthcare communications agency acquired by Top Executive: Creston in July 2005. Wilfried Klanke, mg dir Top Executive: Catherine Warne, mg dir Headquarters: Cayenne Group / Rheinallee 9, Duesseldorf, 40549 / Headquarters: Red Door Communications / The Limes, 123 Mortlake Phone: 49-0211-977-69-0 / Fax: 49-0211-977-69-40 / URL: High St., London, SW14 8SN / Phone: 44-20-8392-8040 / Fax: 44-20- www.cayenne.de 8392-8050 / URL: www.rdcomms.com Colby & Partners* 5 Dentsu* Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $21.1 $24.6 -14.2 Worldwide ...... $2,950.7 $2,887.8 2.2 Employees 2006 2005 % chg U.S...... $46.5 $48.4 -4.0 U.S...... 92 105 -12.4 Non-U.S...... $2,904.3 $2,839.4 2.3 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 3 3 0.0 16,005 6,432.7 Worldwide ...... NA Notes: Colby & Partners no longer exists under its old identity and 255 244 4.5 U.S...... structure following a March 2007 reorganization by parent Dentsu. In Non-U.S...... 15,750 NA NA that realignment, DentsuAmerica absorbed Colby’s Santa Monica, Offices 2006 2005 % chg Calif., headquarters and an estimated one-third of Colby’s billings. U.S...... 8 8 0.0 Dentsu also restaged Colby’s Brea, Calif., and New York offices as a new Notes: Dentsu is largely composed of eponymous lead agency Dentsu, Dentsu agency with a name to be determined. The new agency was to the world’s largest traditional advertising agency, based in Tokyo with handle two key Colby accounts, Suzuki and Sharp Electronics, repre- offices and subsidiaries throughout Japan, as well as a network of Asian, European and North American shops. In addition, Dentsu holds 35% senting an estimated two-thirds of Colby’s billings. (See ownership of the Asian ad network Dentsu Y&R. WPP Group owns the DentsuAmerica report for more information.) The new agency is run rest of DYR. Dentsu also holds a 15% voting stake in Publicis Groupe, by Paul Katzka, who had been president of the Brea (Orange County) largely the result of Dentsu’s 22% interest in the former Bcom3 office. Group, which was purchased by Publicis in 2002. In January 2006, Headquarters: Colby & Partners / 2001 Wilshire Blvd., Santa Dentsu established a third agency in India, Dentsu Creative Impact, Monica, Calif. 90403 / Phone: (310) 586-5600 / Fax: (310) 586-5894 / New Dehli. Dentsu was to hold 74% of the new venture, with a local URL: www.colbyandpartners.com

SPONSORED BY April 30, 2007 | Advertising Age |30 DATACENTER 2007 AGENCY PROFILES YEARBOOK DentsuAmerica* INTEGRATED MARKETING AGENCIES Agency totals Revenue ($ in millions) 2006 2005 % chg Renegade Marketing Group* U.S...... $15.6 $15.5 0.5 Agency totals 2006 2005 Employees 2006 2005 % chg Revenue ($ in millions) % chg $7.3 $6.0 21.5 U.S...... 85 84 1.2 U.S...... 2006 2005 Offices 2006 2005 % chg Employees % chg 68 40 70.0 U.S...... 3 3 0.0 U.S...... 2006 2005 Notes: Dentsu’s DentsuAmerica (formerly DCA) in March 2007 Offices % chg 1 1 0.0 realigned West Coast and East Coast operations to position the agency U.S...... to win more business from its long-targeted client, Toyota Motor Sales Notes: Renegade is an advertising agency with a large portion of its USA, among others. In the restructuring, Dentsu’s Colby & Partners, business in interactive marketing, sales promo and event marketing, Santa Monica, Calif., and a small DentsuAmerica media-buying office including “alternative” guerrilla and viral marketing efforts. It became in Marina del Rey, Calif., combined as DentsuAmerica Los Angeles, part of Dentsu in 1996, and bought back 22% of itself in 1999. The based in the former Colby headquarters in Santa Monica. agency was founded in 1993 by Drew Neisser and Shigeo Sugawa. DentsuAmerica Los Angeles clients included Bandai, California Top Executive: Drew Neisser, pres & CEO Avocado Commission, Domaine Chandon Winery, Japan Airlines, Sage Headquarters: Renegade Marketing Group / 75 Ninth Ave., 4th Fl., Software and Sutter Home Winery. DentsuAmerica’s New York New York, N.Y. 10011 / Phone: (646) 486-7700 / Fax: (646) 486-7800 / accounts included Toyota (branding work; the interactive business for URL: www.renegademarketing.com Scion) and Canon. Dentsu America also has offices in Chicago and San Jose, Calif. “It makes sense to consolidate operations under the Dentsu PUBLIC RELATIONS AGENCIES name in order to further raise our profile in the United States,” said Tim Andree, the New York-based CEO of DentsuAmerica, in a state- Dentsu Communications* ment announcing the restructuring. “This gives our West Coast clients Agency totals 2006 2005 even deeper resources as we expand not only DentsuAmerica’s Employees % chg 14 15 -6.7 resources but extend the resources of Dentsu to these clients.” Mr. U.S...... 2006 2005 Andree told Ad Age that DentsuAmerica was interested in growing Offices % chg 1 1 0.0 business from current clients. “We have a mandate to grow in this mar- U.S...... ket,” he said. However, he added, the realignment wasn’t “designed to Notes: Dentsu Communications is a U.S. PR and marketing commu- do anything other than to consolidate” offices. Mr. Andree joined nications agency owned by Dentsu. DentsuAmerica in June 2006 as the agency’s first American CEO. He Top Executive: Yuki Hattori, pres / Jim Miller, mg dir succeeded Toyo Shigeta, new chief executive at Dentsu Holdings that Headquarters: Dentsu Communications / 225 W. 57th St., 5th Fl., oversaw some of Dentsu in Japan along with units in Canada and the New York, N.Y. 10019 / Phone: (212) 660-6785 / Fax: (212) 660-6797 / U.S. Mr. Andree had been CMO and communications officer at BASF URL: www.dentsucommunications.com Corp. The agency adopted the DentsuAmerica name in May 2006; it had operated as DCA since Dentsu established the agency in 1994. Globally, Dentsu splits the Toyota account with Publicis Groupe’s 25 Doner Saatchi & Saatchi. Dentsu owns a minority stake in Publicis. In the Revenue ($ in millions) 2006 2005 % chg March 2007 reorganization, Dentsu restaged Colby’s two other Worldwide ...... $173.1 $164.3 5.4 offices—Brea, Calif., and New York—as a new agency with a name to U.S...... $162.5 $150.5 8.0 be determined. The new agency handled the accounts of Suzuki and Non-U.S...... $10.6 $13.8 -23.1 Sharp (brands that bumped up against DentsuAmerica clients Toyota Employees 2006 2005 % chg and Canon). The new agency retained an estimated two-thirds of Worldwide ...... 1,001 1,042 -3.9 Colby’s billings; the rest went to DentsuAmerica Los Angeles. Rick U.S...... 898 928 -3.2 Colby, Colby’s president-executive creative director, left Dentsu in the Non-U.S...... 103 114 -9.6 reorganization. “I’m moving on and have plans to start another Offices 2006 2005 % chg agency,” said Mr. Colby, adding he was looking to center his new shop Worldwide ...... 9 9 0.0 more on interactive marketing with local and regional clients. DCA Top U.S...... 6 6 0.0 Executive: Doug Fidoten, pres / Tim Andree, CEO Non-U.S...... 3 3 0.0 Headquarters: DentsuAmerica / 666 Fifth Ave., New York, N.Y. Notes: Doner is one of the world’s largest independent agencies, 10103 / Phone: (212) 397-3333 / Fax: (212) 261-4286 / URL: employing a staff of 1,001, more than half at its headquarters www.ddentsuamerica.com Southfield, Mich., and the remainder in offices in Cleveland, Boston, Dallas, Tampa, Newport Beach, Calif., Toronto and London. Doner also An asterisk (*) indicates figures are Ad Age estimates. has a relationship with Grupo Ferrer, Mexico City, with which it teamed to win the Mazda de Mexico account in early 2005. In 2006, the agency

SPONSORED BY April 30, 2007 | Advertising Age |31 DATACENTER 2007 AGENCY PROFILES YEARBOOK lost Circuit City, Progressive Insurance and Six Flags accounts. But it serves ads to Web sites, to cross-reference user information with data- gained Expedia.com in the third quarter and substantial new business base names and addresses to develop highly targeted customers online. from existing accounts to advance 8% in U.S. revenue in 2006. Growth Consumer advocates though raised privacy issues related to such tar- at Doner took off in 1997 when it gained the Mazda North American geting, and DoubleClick backed off its convergence with Abacus account, valued at $240 million in billings. Its worldwide “Zoom- dabatases to agreeing to limit how it would tie the Abacus database to Zoom” creative for the client is what gained it the Mazda de Mexico its online-consumer data. Epsilon parent Alliance Data Systems is a $2 business, a second-half 2005 startup. Doner’s rise from a regional to a billion company in worldwide revenue from transaction, credit and national and international agency was literally sparked by a fire that marketing services. destroyed its Southfield office in 1996. The agency used that occasion Top executive: Michael Iaccarino, pres & CEO to strategize big rather than small, including reinventing its media and Headquarters: Epsilon / 4301 Regent Blvd., Irving, Texas 75063 / direct marketing operations with new hires, and going after high-pro- Phone: (972) 582-9600 / Fax: (972) 582-9700 / URL: www.epsilon.com file clients like Mazda. Doner is known for generating a significant amount of its revenue through incentive pay clauses in client compen- sation contracts. Doner was founded in Baltimore in 1937 by W. B. 8 Hakuhodo DY Holdings* “Brod” Doner. Mr. Doner died in 1990. The agency dropped the initials in 1999. In 2004, the agency closed its co-headquarters in Baltimore, Revenue ($ in millions) 2006 2005 % chg shedding three-fourths of its 74 staffers there and moving the rest to Worldwide ...... $1,337.0 $1,364.0 -2.0 Michigan as a step toward more efficiency. The agency no longer has a Employees 2006 2005 % chg Baltimore presence. A good part of Doner’s growth has come from win- Worldwide ...... 7,900 7,306 8.1 ning the Mazda account in 1997. Offices 2006 2005 % chg Top executive: Alan Kalter, chmn & CEO Worldwide ...... 90 89 1.1 Headquarters: Doner / 25900 Northwestern Hwy., Southfield, Mich. U.S...... 1 1 0.0 48075 / Phone: (248) 354-9700 / Fax: (248) 354-0203 / URL: Non-U.S...... 89 88 1.1 www.donerus.com Notes: Hakuhodo DY Holdings is the holding company created in October 2003 to integrate the business operations of Hakuhodo, Daiko 14 Epsilon Advertising and Yomiko Advertising. HDY in February 2005 was listed on the Tokyo Stock Exchange. Hakuhodo, Daiko, DY Media Partners Revenue ($ in millions) 2006 2005 % chg and Yomiko are wholly owned subsidiaries of the holding company. U.S...... $300.0 $184.4 62.7 Cooperation on the media front paved the way for the formation of the Employees 2006 2005 % chg holding company when the three agency networks merged their media Worldwide ...... 1,306 986 32.5 planning and buying operations in October 2001. The following April, U.S...... 1,206 986 22.3 in a separate agreement, ad organization Asahi Advertising turned over Non-U.S...... 100 NA NA its broadcast media buying to Hakuhodo to take advantage of 2006 2005 Offices % chg economies of scale. HDY and Asahi remain totally separate otherwise. 23 5 360.0 Worldwide ...... HDY and TBWA in July 2006 launched a joint venture in Japan with 12 5 140.0 U.S...... Omnicom’s TBWA Worldwide called TBWA/Hakuhodo, which merged 11 Non-U.S...... NA NA TBWA’s existing Tokyo shop with Hakuhodo/G1, the subsidiary that Notes: Epsilon, a subsidiary of Alliance Data Systems Corp., Dallas, is services Hakuhodo’s Nissan account. The partners, to serve both a customer management and loyalty marketing unit. The agency’s domestic and foreign companies in Japan, collaborate on the Nissan 62.7% growth in revenue in 2006 was enhanced by three acquisitions account and continue to work on TBWA’s existing accounts, Adidas and made in the final half of the year. In August, Epsilon Interactive (for- Haagen Dazs. Head of the new shop is G1’s CEO, Hiroshi Ochiai. Gary merly Bigfoot Interactive) acquired Big Designs, a design firm in the Wenzel from TBWA/Tokyo is chief operating officer. The shop, which interactive sphere with a client portfolio that includes A&E Networks, employs 300, is owned 60% by Hakuhodo DY and 40% by TBWA. American Express, Hearst, Polo Ralph Lauren and Time Warner. In September, Horsham, Pa.-based CPC Associates (CPC) was acquired. HDY’s results are estimates configured to a calendar year closing Dec. CPC is a provider of data products designed to increase effectiveness of 31, although Hakuhodo’s fiscal year ends in March. Returns do not direct-response marketing programs for a variety of business sectors. include U.S. operation Mendelsohn/Zien, Los Angeles, of which HDY Its data products and marketing solutions are used by direct-response owns less than 50%. In early 2006, HDY sold back its 49% interest in marketers AARP and Lord & Taylor, marketing services/data providers McCaffery Gottlieb Lane, New York, making the agency fully inde- ParadyszMatera and ALC, and franchises/small businesses CarQuest, pendent. Lawn Doctor, Jiffy Lube and Molly Maid among others. Then in Top executive: Toshio Miyagawa, pres & representative dir December 2006, the company reached an agreement to buy Abacus, a Headquarters: Hakuhodo DY Holdings / Shiodome City Center, 5-2 division of DoubleClick Inc. Based in Lafayette, Colo., Abacus is a Higashi-Shinbashi, 1-chome, Minato-ku, Tokyo, 105-7155 / Phone: 81- provider of data, data management and analytical services for the retail 3-6218-9062 / Fax: 81-3-6218-9038 / URL: www.hakuhodody-hold- and catalog industries. Abacus initially enabled DoubleClick, which ings.co.jp

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TRADITIONAL AGENCIES Top Executive: Richard Zien, pres Headquarters: Mendelsohn Zien Advertising / 11111 Santa Monica Daiko Advertising* Blvd., 21st Fl., Los Angeles, Calif. 90025 / Phone: (310) 444-1990 / Fax: Agency totals Revenue ($ in millions) 2006 2005 % chg (310) 444-9888 / URL: www.mzad.com Worldwide ...... $198.0 $202.0 -2.0 Employees 2006 2005 % chg Yomiko Advertising* Worldwide ...... 1,421 1,399 1.6 Agency totals 2006 2005 Offices % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 22 22 0.0 Worldwide ...... $96.0 $107.0 -10.3 Notes: Daiko Advertising, established in 1944, is a network of Japan Employees 2006 2005 % chg and Far East agencies. Daiko has regional offices in Japan in Hokkaido, 710 691 2.7 Sendai, Nigata, Tokyo, Nagoya and Osaka. Its overseas network is Worldwide ...... directed largely at China where it has offices in Hong Kong, Beijing, Offices 2006 2005 % chg Shanghai and Guangzhou City. A lead client at Daiko is Matsushita Worldwide ...... 14 15 -6.7 Electric Industrial Co. It also serves Suntory Co., Kintetsu, Okinawa Notes: Yomiko, established in 1929, is one of three agency networks in Meiji Milk Products and Mie Prefecture among others. Daiko is one of Hakuhodo DY Holdings. Based in Tokyo, Yomiko has branch offices in three agencies that formed Hakuhodo DY Holdings and its subsidiary Osaka, Nagoya, Sapporo, Fukuoka, Hiroshima, Sendai and Tachikawa. Hakuhodo DY Media Partners. The agency draws about 52% of its billings from marketing services, Top Executive: Isao Takano, pres & representative dir including sales promotion, events and interactive. Headquarters: Daiko Advertising / Shuwa Shiba Park Bldg., 4-1, 2- Top Executive: chome, Shibakouen, Minato-ku, Tokyo, 105-8533 / Phone: 81-3-3437- Yasuharu Iwakiri, pres & representative dir 8111 / Fax: 81-3-3437-8581 / URL: www.daiko.co.jp Headquarters: Yomiko Advertising / 8-14 Ginza 1-chome, Chuo-ku, Tokyo, 104-8686 / Phone: 81-3-3566-6966 / Fax: 81-3-3566-6979 / Hakuhodo* URL: www.yomiko.co.jp Agency totals Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $885.0 $885.0 0.0 MEDIA SPECIALIST AGENCIES Employees 2006 2005 % chg Hakuhodo DY Media Partners Worldwide ...... 4,813 4,523 6.4 Agency totals Offices 2006 2005 % chg Employees 2006 2005 % chg 45 47 -4.3 Worldwide ...... Worldwide ...... 671 648 3.5 Notes: Hakuhodo is one of three agency networks in Hakuhodo DY Offices 2006 2005 % chg Holdings, formed in late 2003. Hakuhodo itself was founded in 1895, Worldwide ...... 4 4 0.0 and in addition to its 40 offices and related companies in Japan, Hakuhodo has representation in 16 countries and regions worldwide. Notes: Hakuhodo, Daiko and Yomiko first merged their media units in Hakuhodo closed its U.S. shop, Hakuhodo Advertising America, in 2001. It was the precursor to the merging of the rest of those agencies 2003, and that year purchased a 49.9% interest in Los Angeles agency in the creation of Hakuhodo DY Holdings in 2003. Hakuhodo DY Mendelsohn Zien Advertising, and 49% of McCaffery Ratner Gottlieb Media Partners was formally established as such in December of 2003 & Lane, New York. The shop, now McCaffrey Gottlieb, however, and has bases in Tokyo and Osaka. In December, the media specialist bought back Hakuhodo’s stake in the agency in 2006. company formed Hakuhodo DY Group Cross-Media Business Center Top Executive: Junji Narita, pres & CEO (XBC) to provide the group with tailored cross-media solutions that Headquarters: Hakuhodo / 3-4-1 Shibaura, Minato-ku, Tokyo, 108- integrate mass media, internet and other advertising media. This fol- 8088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL: www.hakuhodo.co.jp lows a move earlier in the year in which CyberAgent, Tokyo, and Hakuhodo DY Media Partners establish CA/H, an advertising opera- Mendelsohn Zien Advertising* tion company that makes internet marketing proposals to advertisers Agency totals looking to expand their internet presence. Revenue ($ in millions) 2006 2005 % chg Top Executive: Takashi Sato, pres & CEO U.S...... $16.8 $16.4 2.3 Headquarters: Hakuhodo DY Media Partners / Shiodome City 2006 2005 Employees % chg Center, 5-2 Higashi-Shinbashi 1-chome, Minato-ku, Tokyo, 105-7115 / U.S...... 43 36 19.4 Phone: 81-3-6218-9033 / Fax: 81-3-6218-9038 / URL: Offices 2006 2005 % chg www.hakuhodody-media.co.jp U.S...... 1 1 0.0 Notes: Mendelsohn/Zien is a traditional agency and 49.9% owned by An asterisk (*) indicates figures are Ad Age estimates. Hakuhodo.

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tressed by a sharp rise in net new business (net account gains expressed in 23 Harte-Hanks Direct estimated annual billings) of $2.41 billion vs. $1.31 billion in the prior Revenue ($ in millions) 2006 2005 % chg year, according to a study by Lehman Brothers that placed Havas No. 1 in U.S...... $180.8 $174.1 3.8 net new business gains among the world’s largest marketing organiza- Employees 2006 2005 % chg tions. Havas also took first in Bear, Stearns & Co’s. 2006 adjusted net new U.S...... 905 847 6.8 billings race with a gain of $883 million in “adjusted” billings, a ranking Offices 2006 2005 % chg that reduces media accounts to 25% of reported billings to more closely U.S...... 20 18 11.1 correlate with anticipated revenue (hence, the “adjusted” moniker). Notes: Harte-Hanks Direct is the direct/interactive unit of parent Adjusted net new billings translated to an expected annualized revenue Harte-Hanks Inc., a San Antonio-based company involved in customer gain of $106 million, said Bear Stearns. A number of big profile clients relationship management and publishing, the latter including shoppers gained in 2006 include Reckitt Benckiser, Sanofi-Aventis and French reaching a circulation of more than 12 million weekly in California and mobile-phone network SFR. A U.K. brokerage firm, Collins Stewart, was Florida. In 2006, Harte-Hanks restructured its Data-based Marketing publicized in 2006 as saying Havas has been price discounting to win busi- Solutions operations, the unit whose numbers are represented in this ness, a charge rejected by Havas non-executive Chairman Vincent Bollore report. The restructuring added to its agency business the internal data as “ridiculous.” Mr. Bollore in October 2006 played a hand in the defec- services and CRM/database business, Market Advantage, a specialized tion of three top executives from rival Publicis in Paris when he financed data system with a creative component for community banks and cred- 30% of their new agency Fred Farid Lambert. The Fred and Farid of the it units, Postfuture, an e-mail system, Sales Support Services, a website name are Frédéric Raillard and Farid Mokart, who ran Publicis’ creative operation for B2B programs, CRM consulting and market researcher boutique Marcel, founded in 2005. The other principal, Christophe Aberdeen Group, a fourth quarter acquisition. The direct unit repre- Lambert, headed Publicis Conseil. Mr. Bollore attempted three times in sents about 15% of Harte-Hanks’ overall revenue. Harte-Hanks Direct the past year to gain two board seats on Aegis, a competitor in the media resides in the parent’s Direct Marketing segment. The segment’s mail specialist field, but was rebuffed on each attempt. Aegis claims his attempt production, letter shop services, logistics (transporting of mail), call to insinuate himself on the board represents a conflict of interest. He owns centers, customer care and list rentals business among others are not 29% of Aegis’ stock. Havas’ own media specialist unit, MPG, in October part of Harte-Hanks Direct. Revenue for Harte-Hanks Direct in this 2006 united its various media agencies under the Havas Media umbrella, report is presented pro forma as if the restructuring occurred the begin- now represented in 93 countries. Operations include: MPG (the global ning of 2005. media network), Arena (a network for tailor-made communications serv- Top executive: Frank A. Harvey, VP, Harte-Hanks ices), Media Contacts (online and digital network), Havas Sports (sports Headquarters: Harte-Hanks Direct / 2050 Cabot Blvd. West, marketing) and B6 Integrated Entertainment (branded entertainment). Langhorne, Pa. 19047-1811 / Phone: 215-750-6600 / Fax: 215-750-7418 Havas in July 2006 terminated its American Depository Receipts program / URL: www.harte-hanks.com and delisted its shares traded on Nasdaq. Havas made the move after Nasdaq noted the company had not complied with the exchange’s audit committee requirements resulting from the resignations of Laurence 6 Havas Parisot, Michel Boutinard Rouelle and Pierre Bouchut from its board and audit committee. The company also noted it delisted because its liquidity Revenue ($ in millions) 2006 2005 % chg wasn’t sufficient to cover the cost and administrative burden required by Worldwide ...... $1,841.0 $1,808.0 1.8 the listing. Shares remain traded on the Euronext market in Paris. Havas U.S...... $687.4 $712.8 -3.6 in July 2006 named Richard Pace chief performance and economic officer Non-U.S...... $1,153.6 $1,095.2 5.3 and Esther Gaide deputy financial director, both serving at the Paris head- Employees 2006 2005 % chg quarters. Mr. Pace is charged with improving profitability and efficiency. Worldwide ...... 13,328 14,400 -7.4 Perhaps to keep key client Peugeot’s Citroen account, Havas in September U.S...... 3,518 NA NA 2006 agreed to buy back Scher Lafarge, a shop Citroen had reportedly Non-U.S...... 9,810 NA NA shown interest in. Scher Lafarge split off from Havas in 2001. According Notes: Havas has three operating groups: New York-based Euro RSCG to French press reports, Citroen at the time had been unhappy with Havas. Worldwide, the global advertising and marketing services network; Havas is gearing up for an acquisition. The agency holding company Barcelona-based MPG, the global media buying and planning network; raised $354 million in November in a sale of bonds to repay debt in 2009, and Boston-based Arnold Worldwide, a U.S. advertising and marketing but between now and then, those proceeds have formed an acquisition pot services agency.The Arnold Worldwide Partners (AWP) network, encom- to purchase advertising companies, according to top execs at Havas. passing Arnold Worldwide and a group of integrated marketing services Top executive: Fernando Rodés Vilà, CEO companies throughout the world, was dissolved in 2006. The network, Headquarters: Havas / 2 allee de Longchamp, Suresnes, France founded in 2000, was a creative network for regional clients and consid- F92281 / Phone: 33-1-58-47-9000 / Fax: 33-1-58-47-9999 / URL: ered an alternative network to Euro RSCG, but it never really established www.havas-advertising.com itself. Havas reported net income of $57.5 million in 2006, down 21.3%, on revenue of $1.84 billion in 2006, up 1.8%—the first time annual rev- enue had advanced since 2001. Havas reported that 0.6% of the revenue An asterisk (*) indicates figures are Ad Age estimates. growth (in euros) was organic. The marketing organization was but-

SPONSORED BY April 30, 2007 | Advertising Age |34 DATACENTER 2007 AGENCY PROFILES YEARBOOK

TRADITIONAL AGENCIES of America, an account the agency lost in late 2005. The LA office also served as Arnold’s entertainment division, a discipline also moved to Havas Advertising Agencies* Boston. In March 2006, Arnold made key management changes: Fran Agency totals Kelly became CEO of Arnold U.S., a title held by Ed Eskandarian. Mr. 2006 2005 Revenue ($ in millions) % chg Kelly had been president-COO. At the same time, Ron Lawner was $804.6 $754.5 6.6 Worldwide ...... named vice chairman and global chief creative officer of AWP. Mr. U.S...... $314.5 $313.5 0.3 Lawner then left the beginning of 2007. His departure was not unex- Non-U.S...... $490.1 $441.0 11.1 pected as Arnold in March 2006 named one of his longtime associates, Notes: Havas Advertising Agencies is an Ad Age construct and repre- Pete Favat, CCO in charge of guiding the shop’s creative output. sents the estimated totals of Havas’ advertising operations. Arnold’s Boston lead shop was turned over to Pam Hamlin, president, and Mary Maroun became president, managing director of Arnold New Archibald Ingall Stretton* York, succeeding Fran Kelly. Ms. Maroun came to Arnold from Y&R Agency totals where she was managing partner Y&R North America. Arnold cut staff Revenue ($ in millions) 2006 2005 % chg 11% in the U.S. in 2006, primarily to account for the loss of the VW Worldwide ...... $13.2 $10.8 21.9 business. Arnold got back into cars in April 2007: Ford's Volvo Cars Employees 2006 2005 % chg named Arnold Worldwide, Boston as its new global creative agency of Worldwide ...... 113 78 44.9 record after a five-month review. Arnold teamed with independent Offices 2006 2005 % chg Nitro, London, in the pitch. Sibling Euro RSCG formerly handled, so Worldwide ...... 1 1 0.0 Arnold's win kept Volvo inside parent Havas. Notes: Archibald Ingall Stretton is a creative agency in London. The Top Executive: Fran Kelly, pres & CEO-Arnold Worldwide agency is autonomous within Havas, which owns 40% of the unit. Its Headquarters: Arnold Worldwide / 101 Huntington Ave., Boston, accounts include BMW, Moet Hennessy, Skoda and O2. Mass. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8004 / URL: Top Executive: Stuart Archibald / Jon Ingall, mg ptnrs www.arnoldworldwide.com Headquarters: Archibald Ingall Stretton / Berners House, 47-48 Berners St., London, W1T 3NF / Phone: 44-207-467-6100 / Fax: 44- Euro RSCG Latino* 207-467-6101 / URL: www.archibaldingallstretton.com Agency totals Revenue ($ in millions) 2006 2005 % chg Arnold Worldwide* U.S...... $4.7 $4.2 11.9 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 29 25 16.0 U.S...... $89.8 $104.0 -13.7 U.S...... 25 25 0.0 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 770 867 -11.2 Worldwide ...... 3 2 50.0 Offices 2006 2005 % chg U.S...... 1 1 0.0 U.S...... 8 10 -20.0 Non-U.S...... 2 1 100.0 Notes: Arnold Worldwide Partners, of which the lead agency has Notes: Euro RSCG Latino is an integrated full-service agency special- always been Boston-based Arnold Worldwide, was dissolved earlier this izing in the U.S. Latino market with 25 core employees based in New year by Havas. The dissolution eliminated the international network of York. The shop works with many of Euro RSCG Worldwide’s other six agencies. Under the reorganization plan, AWP’s French offices and offices particularly Mexico, Puerto Rico and Chicago. Arnold’s Montreal and Toronto offices now report to Havas. AWP’s Top Executive: Gustavo Razzetti, CEO offices in Italy, Australia and Spain were placed under Euro RSCG Headquarters: Euro RSCG Latino / 350 Hudson St., New York, N.Y. Worldwide. These overseas shops collectively generated about $72.8 10014 / Phone: (212) 886-4100 / Fax: (212) 886-4602 / URL: million in revenue in 2005. These numbers as well as 2006 estimates www.eurorscglatino.com were moved into other Havas units. The network, formed in 2000, was largely a collection of creative agencies who had few shared clients. This profile is the traditional agency work of full-service agency Arnold Euro RSCG Worldwide* Worldwide with offices in Boston, New York and Washington (McLean, Agency totals Va.). Not included in financial returns shown here are Arnold’s mar- Revenue ($ in millions) 2006 2005 % chg keting services units—Arnold One (direct and interactive), Arnold Worldwide ...... $659.0 $599.1 10.0 Brand Promotions (sales promotion) and Arnold Communications U.S...... $182.1 $168.9 7.8 (PR)—which appear elsewhere in the Havas agencies. Arnold, the Non-U.S...... $476.9 $430.2 10.9 agency, consolidated more of its U.S. operations in Boston in 2006. It Employees 2006 2005 % chg shuttered its St. Louis office, moving work for Brown-Forman Corp., Worldwide ...... 10,119 10,000 1.2 that office’s primary account, to the Boston main office. The agency U.S...... 2,798 2,798 0.0 also closed its Los Angeles, shop which primarily serviced Volkswagen Non-U.S...... 7,321 7,202 1.7

SPONSORED BY April 30, 2007 | Advertising Age |35 DATACENTER 2007 AGENCY PROFILES YEARBOOK Offices 2006 2005 % chg INTEGRATED MARKETING AGENCIES Worldwide ...... 233 233 0.0 U.S...... 36 37 -2.7 Havas Marketing Services* Non-U.S...... 197 196 0.5 Agency totals Notes: Havas reorganized Euro RSCG Worldwide in April 2004, link- Revenue ($ in millions) 2006 2005 % chg ing all but media buying and planning (MPG functions) and Arnold Worldwide ...... $530.4 $547.6 -3.1 Worldwide and agency McKinney to the flagship network. Euro RSCG U.S...... $190.6 $197.3 -3.4 Worldwide gained two divisions in the restructuring: Euro RSCG 4D, a Non-U.S...... $339.8 $350.3 -3.0 marketing services division, and Euro RSCG Life, a healthcare division. Notes: Havas Marketing Services is an Ad Age construct and repre- Euro RSCG’s advertising element in the U.S. is now shared by Euro RSCG Worldwide-New York, Euro RSCG Worldwide-Chicago, Euro sents the estimated totals of Havas’ marketing services operations. RSCG Worldwide-San Francisco and Euro RSCG Latino. Also, reporting to Euro RSCG is the PR unit, Euro RSCG Magnet. A DRTV and Tonic, Arnold Worldwide Marketing Services* a consumer healthcare unit, also are part of Euro RSCG Worldwide. Agency totals Euro RSCG Worldwide has 233 offices in 75 countries. Euro RSCG Revenue ($ in millions) 2006 2005 % chg Worldwide was named Global Agency of the Year by Ad Age, based U.S...... $52.2 $56.0 -6.8 largely on its strong account-winning acumen. The agency has gained since early 2006 clients on a global basis: Sanofi-Aventis, Reckitt Notes: Arnold Worldwide Marketing Services is an Ad Age construct Benckiser, Boehringer Ingelheim, Orange (B2B), and ExxonMobil in the and represents the estimated totals of Arnold’s marketing services U.S., Veolia and RATP et Natixis in France, LG Electronics in 11 South operations, units that report through the same P&L as advertising. American countries, six on a pan-European basis, and Barclays in Great Among these operations are Arnold One, a direct and interactive divi- Britain. Revenue for 2005 was restated by Ad Age. sion headed by Scott Savitt, who replaced Greg Johnson in 2006, and Top Executive: David Jones, global CEO Arnold Brand Promotions, a sales promotion entity headed by Michael Headquarters: Euro RSCG Worldwide / 350 Hudson St., New York, Carey, who replaced Beth Rice in 2006. N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: Top Executive: Karen Driscoll, dir-opers & mg ptnr www.eurorscg.com Headquarters: Arnold Worldwide Marketing Services / 101 Huntington Ave., Boston, Mass. 02199 / Phone: (617) 587-8000 / Fax: McKinney* (617) 587-8070 / URL: www.arnoldworldwide.com Agency totals Revenue ($ in millions) 2006 2005 % chg U.S...... $37.9 $36.4 4.1 Euro RSCG 4D Employees 2006 2005 % chg Agency totals U.S...... 228 233 -2.1 Revenue ($ in millions) 2006 2005 % chg 2006 2005 Offices % chg Worldwide ...... $479.8 $493.3 -2.7 U.S...... 1 1 0.0 U.S...... $140.0 $143.0 -2.1 Notes: McKinney, founded in 1969, is a traditional ad agency with Non-U.S...... $339.8 $350.3 -3.0 offices in Durham, N.C., and Fort Lauderdale, Fla. It became part of 2006 2005 Havas in early 2002 when the marketing organization acquired a Employees % chg majority of the agency, and is an independent operating unit within Worldwide ...... 4,000 5,000 -20.0 Havas. McKinney suffered several high-profile account losses in 2006: U.S...... 1,850 1,500 23.3 Sony Electronics, Audi of America, a 13-year acount, and Longhorn Non-U.S...... 2,150 3,500 -38.6 Steakhouse. The agency won Select Comfort and Southern Comfort in Notes: Euro RSCG 4D, created in a Havas reorganization in early 2006 and Virgin Mobile USA earlier this year. Jeff Jones became presi- 2004, includes most of Euro RSCG’s nontraditional businesses covering dent in April 2006, succeeding Brad Brinegar, who remains CEO and direct, digital, promotion, retail, data, telemarketing and DRTV. Jeff gains the chairman post. Mr. Jones was VP-global marketing at Gap. Brooks became CEO of 4D in 2006, overseeing its operations in New Also in April, McKinney combined three strategic disciplines—account planning, connection planning and interactive strategy—into one York, Boston, and Wilton, Conn. He came from Atmosphere BBDO and strategic offering under Andrew Delbridge, chief strategy officer and replaced Charlie Tarzian, who resigned in April 2006 and the following previously executive director, account planning. month became involved in a suit/countersuit with 4D for allegedly Top Executive: Brad Brinegar, chmn & CEO recruiting clients and 4D employees to a venture, Last Mile, he set up Headquarters: McKinney / 318 Blackwell St., Durham, N.C. 27701 / in 2005. Revenue for 2005 was restated by Ad Age. Phone: (919) 313-0802 / Fax: (919) 313-4280 / URL: www.mckinney- Top Executive: George Gallate, global CEO silver.com Headquarters: Euro RSCG 4D / 350 Hudson St., New York, N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: An asterisk (*) indicates figures are Ad Age estimates. www.eurorscg.com

SPONSORED BY April 30, 2007 | Advertising Age |36 DATACENTER 2007 AGENCY PROFILES YEARBOOK

HEALTHCARE AGENCIES in September 2007, when Alfonso Rodes Vila, previous CEO, moved up to head Havas Media, which oversees all of Havas’ media companies, Euro RSCG Life* which inaddition to MPG, includes Arena, Media Contacts, Havas Agency totals Sports and B6 Integrated Entertainment. B6 Integrated in June 2006 2006 2005 Revenue ($ in millions) % chg began a partnership with Meteor Worldwide, a Hollywood branded $136.8 $146.3 -6.5 Worldwide ...... entertainment company, to create branded content in Universal projects $90.0 $101.9 -11.7 U.S...... for 16 MPG clients, including PSA, France Telecom, Nike, Reckitt $46.8 $44.4 5.4 Non-U.S...... Benckiser and Danone. MPG was created in 1999 as the merger of 2006 2005 Employees % chg Media Planning, founded in 1978, and Mediapolis, founded in 1980. 905 773 17.1 Worldwide ...... Non-U.S. revenue for 2005 was restated by Ad Age. Revenues are esti- 571 561 1.8 U.S...... mates based on projected billings from Recma. Non-U.S...... 334 212 57.5 Top Executive: Charlie Rutman, CEO-N. Amer. Offices 2006 2005 % chg Headquarters: MPG / Dr. Fleming 17, Barcelona, Spain 08017/10007 Worldwide ...... 44 42 4.8 / Phone: 34-93-306-89-00 / Fax: 34-93-414-72-13 / URL: U.S...... 19 16 18.8 www.mpg.com Non-U.S...... 25 26 -3.8 U.S. Headquarters: MPG / 195 Broadway, 12th Fl., New York, N.Y. Notes: Euro RSCG Life is the name for the Havas healthcare agencies 10007 / Phone: (646) 587-5000 / Fax: (646) 587-5005 / URL: division that in the U.S. consolidates Euro RSCG Life Becker, Euro www.mpg.com RSCG Life LM&P and Lena Chow Euro RSCG. The network has 44 offices in 16 markets. Euro RSCG Life is unified by one management structure and a single P&L. This Euro RSCG Worldwide division offers PUBLIC RELATIONS AGENCIES advertising, PR, event promotion, medical education, consumer adver- Euro RSCG Magnet* tising, interactive and consulting services. Euro RSCG Life gained Agency totals Havas’ third largest account in November 2006 when it won the Employees 2006 2005 % chg thrombosis drugs Lovenox and Clexane and diabetes drugs Lantus and U.S...... 85 95 -10.5 Apidra from Sanofi-Aventis. Euro RSCG C&O also got the corporate Offices 2006 2005 % chg communications business. The U.S. shops of Euro RSCG Life, each U.S...... 4 6 -33.3 prefaced with the EURO RSCG Life moniker, include Adrenaline, Notes: Euro RSCG Magnet is a PR agency involved in corporate com- Brand Machine, Chelsea, Genecom, Interaction, LM&P, MetaMax, munications, investor relations, financial services, healthcare, consumer Medical Education, Media Planning Center, PR and StratStar, all New and technology among sectors. The New York-based agency has offices York, and Central in Chicago and Cytocom in Trevose, Pa. Revenue for in Washington, Chicago, San Francisco, Pittsburgh and Corona, Calif. 2005 was restated by Ad Age. John Margaritis was promoted to chairman of the Americas in April Top Executive: Doug Burcin, co-CEO-N. Amer. 2006, from executive director.At the same time, Lisa Sepulveda became Headquarters: Euro RSCG Life / 200 Madison Ave., 9th Fl., New CEO, joining the PR firm from Edelman Public Relations where she York, N.Y. 10016 / Phone: (212) 532-1000 / Fax: (212) 213-0449 / URL: had been managing director, global consumer health. Magnet is the www.eurorscglife.com result of the merger in January 2004 of PR tech specialist Euro RSCG Middleberg and Magnet Communications. MEDIA SPECIALIST AGENCIES Top Executive: John Margaritis, chmn-Americas Euro RSCG & ww Havas Media Specialists* PR Headquarters: Euro RSCG Magnet / 110 Fifth Ave., 6th Fl., New MPG* York, N.Y. 10011 / Phone: (212) 367-6800 / Fax: (212) 367-7154 / URL: Agency totals www.magnet.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $358.0 $347.9 2.9 U.S...... $81.0 $88.4 -8.4 18 HealthStar Communications* Non-U.S...... $277.0 $259.5 6.7 Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 2,701 2,501 8.0 U.S...... $213.0 $213.0 0.0 U.S...... 412 372 10.8 Employees 2006 2005 % chg Non-U.S...... 2,289 2,129 7.5 Worldwide ...... 470 470 0.0 Offices 2006 2005 % chg U.S...... 410 410 0.0 Worldwide ...... 101 94 7.4 Non-U.S...... 60 60 0.0 U.S...... 11 11 0.0 Offices 2006 2005 % chg Non-U.S...... 90 83 8.4 Worldwide ...... 11 12 -8.3 Notes: MPG, shortened from Media Planning Group, is the media spe- U.S...... 9 10 -10.0 cialist operations of Havas. Maria Luisa Francoli became CEO at MPG Non-U.S...... 2 2 0.0

SPONSORED BY April 30, 2007 | Advertising Age |37 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Notes: HealthStar Communications is a privately-held healthcare Leverte Associates* marketing communications company whose services include advertis- Agency totals ing and promotion, clinical marketing, and field level marketing. The Employees 2006 2005 % chg company’s agencies and operations are grouped into five divisions: U.S...... 25 20 25.0 HealthStar Communications Group, (healthcare advertising, public Offices 2006 2005 % chg relations and market assessment and planning); HealthStar U.S...... 1 1 0.0 Promotional Systems (meeting planning, web conferencing and market Notes: Leverte Associates, part of HealthStar’s Strategic development); HealthStar Educational Systems (medical education sys- Communications Group, was formed in 1990 and focuses on specialty tems and programs, scientific writing and managed care consulting); markets. HealthStar Global Services (medical design, interactive media, event Top Executive: James Patchen, pres management, and international medical education and communica- Headquarters: tions); and Automation and Special Services, which includes the com- Leverte Associates / 8 Wright St., Westport, Conn. pany’s proprietary Proton automated meeting logistics management 06880 / Phone: (203) 221-4900 / Fax: (203) 221-4901 / URL: www.lev- system for field use. erte.com Top executive: Jerry Brager, chmn Headquarters: HealthStar Communications / 100 Woodbridge PUBLIC RELATIONS AGENCIES Center Dr., Ste. 202, Woodbridge, N.J. 07095 / Phone: (732) 726-0251 / Fax: (732) 726-0943 / URL: www.healthstarcom.com HealthStar Public Relations Notes: HealthStar Public Relations is the advocacy and crisis manage- ment arm of HealthStar’s Strategic Communications Group. HEALTHCARE AGENCIES Top Executive: Helene Ellison, pres & CEO Centron Headquarters: HealthStar Public Relations / 90 Fifth Ave., 9th Fl., Agency totals New York, N.Y. 10011 / Phone: (212) 532-0909 / Fax: (212) 532-6907 / Employees 2006 2005 % chg URL: U.S...... 45 NA NA Notes: Centron, the former HealthStar Advertising, is a full-service 2 advertising agency specializing in healthcare marketing. The agency, 48 IMC which moved from its Woodbridge, N.J., location to New York earlier 2006 2005 this year, belongs to HealthStar’s Strategic Communications Group. Revenue ($ in millions) % chg $92.7 $64.0 44.9 Top Executive: Marcia McLaughlin, pres U.S...... Headquarters: Centron / 90 Fifth Ave., 10th Fl., New York, N.Y. Employees 2006 2005 % chg 10011 / Phone: (646) 722-8900 / Fax: (212) 367-3340 / URL: www.cen- U.S...... 381 263 44.9 troncom.com Offices 2006 2005 % chg U.S...... 5 4 25.0 LehmanMillet* Notes: IMC² is a leading full-service interactive agency with opera- Agency totals tions that concentrate on strategy and insight, media and promotions, Employees 2006 2005 % chg web development, relationship marketing and measurement and intel- Worldwide ...... 71 51 39.2 ligence. The interactive shop has offices in Dallas, New York, U.S...... 70 50 40.0 Philadelphia and Cincinnati. Rapid growth during the year led the Non-U.S...... 1 1 0.0 agency to relocate its offices in New York to Madison Ave. Its New York Offices 2006 2005 % chg staff grew by 31 from the prior year necessitating the move. Among Worldwide ...... 3 3 0.0 management changes in 2006, Rob Becker was named VP-relationship U.S...... 2 2 0.0 marketing; John Clark, director of business intelligence; David Hawes, Non-U.S...... 1 1 0.0 director of marketing; Mike Lavey, VP-finance, and Joel Gehman, VP- Notes: LehmanMillet serves as HealthStar’s medical device and diag- managing director of the Philadelphia office. Like many interactive nostics ad agency, and is a part of HealthStar’s Strategic agencies, IMC² has developed partnerships with companies who have Communications Group. specialized expertise that it calls on for online solutions. Strategic part- Top Executive: Bruce Lehman, co-founder & CEO ners include: AT&T,Akami, Allaire/Macromedia, BEA, Bowne, FatWire Headquarters: LehmanMillet / 60 Canal St., 3rd Fl., Boston, Mass. Corp., IBM, Intellinet, RedDot Solutions, SAS and Usability Sciences 02114 / Phone: (617) 722-0019 / Fax: (617) 722-6099 / URL: Corp. www.lehmanmillet.com Top executive: Doug Levy, pres & founder Headquarters: IMC2 / 12404 Park Central Dr., Ste. 400, Dallas, Texas An asterisk (*) indicates figures are Ad Age estimates. 75251 / Phone: (214) 224-1000 / Fax: (214) 224-1100 / URL: www.imc2.com

SPONSORED BY April 30, 2007 | Advertising Age |38 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Notes: Blue Diesel is an interactive shop focusing on clients in the 21 inVentiv Communications healthcare industry. (formerly inChord) Top Executive: Kelly Gratz, pres Headquarters: Blue Diesel / 500 Olde Worthington Rd., Westerville, Revenue ($ in millions) 2006 2005 % chg Ohio 43082 / Phone: (614) 540-4226 / Fax: (614) 540-3155 / URL: Worldwide ...... $191.7 $118.0 62.5 www.bluediesel.com U.S...... $180.3 $115.0 56.8 Non-U.S...... $11.3 $3.0 278.1 GSW Worldwide* 2006 2005 Employees % chg Agency totals 929 692 34.2 Worldwide ...... Revenue ($ in millions) 2006 2005 % chg 833 675 23.4 U.S...... Worldwide ...... $82.0 $67.5 21.5 96 17 464.7 Non-U.S...... U.S...... $79.0 $65.0 21.5 2006 2005 Offices % chg Non-U.S...... $3.0 $2.5 20.0 22 18 22.2 Worldwide ...... Employees 2006 2005 % chg 19 17 11.8 U.S...... Worldwide ...... 398 366 8.7 3 1 200.0 Non-U.S...... U.S...... 378 346 9.2 Notes: inVentiv Communications is the advertising and communica- Non-U.S...... 20 20 0.0 tions division of inVentiv Health, a publicly held Somerset, N.J., compa- Offices 2006 2005 % chg ny whose primary businesses include medical advertising and commu- Worldwide ...... 4 3 33.3 nications, recruiting and staffing for clinical trials and outsourcing sales U.S...... 3 2 50.0 forces to the pharmaceutical industry. inVentiv Communications con- Non-U.S...... 1 1 0.0 sists of the former medical agency group, inChord Communications, Notes: GSW Worldwide became the name for Gerbig, acquired by inVentiv Health in October 2005, Adheris, a Massachusetts- Snell/Weisheimer in 2004. The agency became part of inChord based medical education, patient compliance agency acquired in Communications in July 2001. GSW has offices in Columbus, Ohio, February 2006, and Jeffrey Simbrow Associates (JSAI), a Toronto-based New York and London and opened a new office in 2006 in Newtown, healthcare marketing and communications agency acquired in April Pa. 2006. inVentive gained agencies GSW Worldwide, Palio Top Executive: Phil Deschamps, CEO Communications, Navicor Group, Stonefly Communications Group and Headquarters: GSW Worldwide / 500 Olde Worthington Rd., Blue Diesel in its purchase of inChord for $196.8 million in cash and Westerville, Ohio 43082 / Phone: (614) 848-4848 / Fax: (614) 848-3477 stock. The communications segment provides services related to phar- / URL: www.gswa.com maceutical advertising, branding, interactive communication develop- ment and patient and physician education. Blane Walter, who was CEO at inChord, is president of inVentiv Communications which continues Navicor Group* to be based in Westerville, Ohio. The parent company, which has two Agency totals other segments, inVentiv Commercial and inVentiv Clinical, reported Revenue ($ in millions) 2006 2005 % chg net income of $51.2 million, up 16.8%, on revenue of $766.2 million, up U.S...... $6.0 $4.4 36.4 37.7%. inVentiv Health previously reported 2007 revenue guidance of Employees 2006 2005 % chg $830-$850 million, but this February increased that to $890-$910 mil- U.S...... 38 28 35.7 lion based on its fourth quarter and full-year 2006 performance and two Offices 2006 2005 % chg February 2007 acquisitions: Ignite Health, a healthcare agency based in U.S...... 1 1 0.0 Irvine, Calif., and pharma PR shop, Chamberlain Communications Notes: Navicor Group is a full-service medical ad agency specializing Group, New York. The parent is headquartered at 200 Cottontail Lane, in oncology and immunology. Vantage Court North, Somerset, N.J., 08873/Phone: (732) 537-4800. Top Executive: Garnett Dezember, pres Top executive: Eran Broshy, inVentiv chmn & CEO / Blane Walter, Headquarters: Navicor Group / 480 Olde Worthington Rd., inVentiv Communication pres Westerville, Ohio 43802 / Phone: (614) 543-6011 / Fax: (614) 839-6330 Headquarters: inVentiv Communications / 500 Olde Worthington / URL: www.navicorgroup.com Rd., Westerville, Ohio 43082 / Phone: (614) 543-6650 / Fax: (614) 540- 3200 / URL: www.inchord.com Palio Communications* Agency totals Blue Diesel* Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $23.0 $20.3 13.3 Revenue ($ in millions) 2006 2005 % chg U.S...... $22.4 $19.8 13.1 U.S...... $4.8 $4.1 17.1 Non-U.S...... $0.6 $0.5 20.0 Employees 2006 2005 % chg Employees 2006 2005 % chg U.S...... 25 25 0.0 U.S...... 125 115 8.7

SPONSORED BY April 30, 2007 | Advertising Age |39 DATACENTER 2007 AGENCY PROFILES YEARBOOK Offices 2006 2005 % chg TRADITIONAL AGENCIES Worldwide ...... 12 12 0.0 U.S...... 2 2 0.0 Interpublic Advertising Agencies* Non-U.S...... 10 10 0.0 Agency totals 2006 2005 Notes: Palio Communications is a healthcare, pharmaceutical and con- Revenue ($ in millions) % chg $3,224.1 $3,211.2 0.4 sumer advertising and communications agency. Palio takes its name Worldwide ...... $1,672.2 $1,632.0 2.5 from the Italian derivative of the Latin word pallium, meaning banner U.S...... Non-U.S...... $1,551.9 $1,579.2 -1.7 or flag. Notes: Top Executive: Ed Mitzen, grp pres-inVentiv Interpublic Advertising Agencies is an Ad Age construct and Headquarters: Palio Communications / 260 Broadway, Saratoga represents the estimated totals of Interpublic’s traditional advertising Springs, N.Y. 12866 / Phone: (518) 584-8924 / Fax: (518) 583-1560 / operations. URL: www.palio.com Abece* Stonefly Communications Group* Agency totals Revenue ($ in millions) 2006 2005 % chg Agency totals U.S...... $5.2 $5.0 4.0 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $6.0 $4.3 39.5 U.S...... 15 16 -6.3 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 30 28 7.1 U.S...... 1 1 0.0 Offices 2006 2005 % chg Notes: Abece is the former Hill Holliday Hispanic, which changed its U.S...... 1 1 0.0 name in February 2006 to reflect the ABC-fundamentals of its adver- Notes: Stonefly is an ad agency launched in June 2004 that focuses on tising. marketing and advertising pharmaceutical and biotechnology brands. Top Executive: Manny Gonzalez, VP & mg dir Top Executive: John Racik, pres & CEO Headquarters: Abece / 404 Washington Ave., Ste. 620, Miami Beach, Headquarters: Stonefly Communications Group / 500 Olde Fla. 33139 / Phone: (305) 604-3031 / Fax: (305) 604-3099 / URL: Worthington Rd., Westerville, Ohio 43082 / Phone: (614) 543-6020 / www.abeceusa.com Fax: (614) 543-3155 / URL: www.stoneflygroup.com Accentmarketing* 3 Interpublic Group of Cos. Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $18.0 $21.0 -14.3 Worldwide ...... $6,190.8 $6,274.3 -1.3 Employees 2006 2005 % chg U.S...... $3,441.2 $3,461.1 -0.6 U.S...... 120 143 -16.1 Non-U.S...... $2,749.6 $2,813.2 -2.3 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 5 5 0.0 Worldwide ...... 42,000 43,000 -2.3 Notes: Accentmarketing is a minority-owned Hispanic agency with a U.S...... 18,000 18,000 0.0 concentration in auto industry clients. The Miami-based agency, found- Non-U.S...... 24,000 25,000 -4.0 ed in 1993, has full-service offices in Miami, Detroit and Santa Monica, Notes: Interpublic Group of Cos. continued its slight turnaround in Calif., and field offices in New York and Dallas. Interpublic owns 49% 2006, posting a net loss ($31.7 million) that at least was below the of the agency. annual losses it had piled up in the three previous years. Revenue Top Executive: Maria Romero, pres slipped to $6.2 billion, down 1.3% or $83.5 million from 2005. Headquarters: Accentmarketing / 800 Douglas Rd., Ste. 100, Coral Interpublic employed about 42,000 people worldwide at year-end 2006, Gables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / down 2.3% from a year earlier (43,000). U.S. employment was about URL: www.accentmarketing.com 18,000 both at year-end 2006 and 2005. See full profile near the front of this yearbook. Top executive: Michael I. Roth, chmn & CEO Avrett Free Ginsberg* Agency totals Headquarters: Interpublic Group of Cos. / 1114 Ave. of the Americas, Revenue ($ in millions) 2006 2005 % chg New York, N.Y. 10036 / Phone: (212) 704-1200 / Fax: (212) 704-1201 / U.S...... $22.1 $21.0 5.2 URL: www.interpublic.com Employees 2006 2005 % chg U.S...... 89 75 18.7 2006 2005 An asterisk (*) indicates figures are Ad Age estimates. Offices % chg U.S...... 1 1 0.0

SPONSORED BY April 30, 2007 | Advertising Age |40 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Notes: Avrett Free Ginsberg is a free-standing, autonomous agency in Truths and CRM (Customer Respect Marketing). Richard “Dick” Interpublic. The traditional agency entered Interpublic via Interpublic’s O’Connor, former chairman-CEO, died in September 2006 from com- acquisition of True North Communications in 2001. plications from surgery. Mr. O’Connor, 74 at the time of his death, Top Executive: Frank Ginsberg, chmn & CEO retired in 1996. Campbell-Ewald has offices in Santa Monica, Calif., and Headquarters: Avrett Free Ginsberg / 1 Dag Hammarskjold Plaza, Dubai, UAE. C-E is a stand alone agency in Interpublic. 35th Fl, New York, N.Y. 10017 / Phone: (212) 832-3800 / Fax: (212) Top Executive: Anthony J. Hopp, chmn & CEO 486-6518 / URL: www.afg1.com Headquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren, Mich. 48093- 2316 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / Berenter Greenhouse & Webster* URL: www.campbell-ewald.com Agency totals Revenue ($ in millions) 2006 2005 % chg Carmichael Lynch* U.S...... $4.4 $4.2 4.8 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 52 50 4.0 U.S...... $52.5 $50.0 5.0 Offices 2006 2005 % chg Offices ...... 2006 2005 % chg U.S...... 1 1 0.0 U.S...... 1 1 0.0 Notes: Berenter Greenhouse & Webster is a traditional agency with Notes: Carmichael Lynch, a traditional agency founded in 1964, is a primary strengths in retail marketing and marketing to kids and moms. stand-alone agency in Interpublic. Besides the ad component at the Berenter came to Interpublic with the 2001 acquisition of Berenter’s agency, it offers design (Carmichael Lynch Thorburn) and PR former parent, True North Communications. (Carmichael Lynch Spong). After 27 years at Carmichael Lynch, Jack Top Executive: Bill Berenter, chmn & co-creative dir Supple, chairman and former CCO, left the agency at mid-year 2006. Headquarters: Berenter Greenhouse & Webster / 300 Park Ave. He noted he was not retiring from the ad business and would re-enter South, New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727- the business later. Then in September, CCO Peter McHugh left the 5601 / URL: www.bgwad.com agency. The agency moved in January 2007 into its new offices in the historic Warehouse District of Minneapolis. Campbell Mithun* Top Executive: John Colasanti, pres & mg ptnr Agency totals Headquarters: Carmichael Lynch / 110 N. 5th St., Minneapolis, Revenue ($ in millions) 2006 2005 % chg Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: U.S...... $71.5 $70.0 2.1 www.carmichaellynch.com Employees 2006 2005 % chg U.S...... 466 438 6.4 Casanova Pendrill* Offices 2006 2005 % chg Agency totals U.S...... 3 3 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Campbell Mithun is a full-service agency that is part of McCann U.S...... $13.5 $10.0 35.0 Worldgroup. Founded in 1933 in Minneapolis by Ray Mithun and Employees 2006 2005 % chg “Inky” Campbell, the agency has expanded to Irvine, Calif., and New U.S...... 89 80 11.3 York. Additional specialty target and market practices include Brand Offices 2006 2005 % chg Innovators (growth consultancy), Health Innovators (consumer health- U.S...... 2 2 0.0 care), Compass Poit Media (spot TV buying), boing (kid and teen mar- Notes: Casanova Pendrill is a full-service Hispanic shop headquartered keting), and FoodWorks (food marketing). Estimated revenue for 2005 in Costa Mesa, Calif., and has an office in New York. The agency was was revised by Ad Age. founded in 1984 by Paul Casanova and Viviana Pendrill and became Top Executive: Jack Rooney, CEO affiliated with Interpublic in 1999 when it sold 49% of its stock to Headquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis, Interpublic. Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1017 / URL: Top Executive: Dan Nance, pres & CEO www.campbellmithun.com Headquarters: Casanova Pendrill / 275-A McCormick Ave., Ste. 100, Costa Mesa, Calif. 92626 / Phone: (714) 918-8200 / Fax: (714) 918-8295 Campbell-Ewald* / URL: www.casanova.com Agency totals Revenue ($ in millions) 2006 2005 % chg Dailey & Associates* U.S...... $145.0 $138.7 4.5 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 1,359 1,335 1.8 U.S...... $90.0 $98.0 -8.2 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 10 10 0.0 U.S...... 180 180 0.0 Notes: Campbell-Ewald is a full-service ad agency that includes a siz- Offices 2006 2005 % chg able custom publisher and offers units called Women2Women, Youth U.S...... 1 1 0.0

SPONSORED BY April 30, 2007 | Advertising Age |41 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Notes: Dailey & Associates is an automous, full-service agency, in Fitzgerald & Co.* Interpublic. Bruce Miller, vice chairman, became CEO in October 2006, Agency totals replacing Brian Morris, who left the agency. Mr. Morris had been CEO Revenue ($ in millions) 2006 2005 % chg since 2004 and led a reorganization of the agency the following year by U.S...... $25.0 $20.0 25.0 creating a new tier of executive management to encourage more col- Employees 2006 2005 % chg laborative and entrepreneurial client relationships. The management U.S. 156 152 2.6 shakeup that elevated Mr. Miller followed the loss of a number of Offices 2006 2005 % chg accounts, including the $250 million Safeway supermarket business. U.S...... 1 1 0.0 Reflecting Dailey account losses, Interpublic in fourth quarter 2006 Notes: Fitzgerald is part of the McCann Worldgroup. The agency took a $27.2 million goodwill impairment charge to reduce the carry- serves as home to the regional offices of Universal McCann, and Weber ing value of Dailey on Interpublic’s balance sheet; that was the only Shandwick Worldwide within Interpublic. Additionally, Fitzgerald impairment charge Interpublic took in 2006. Cliff Einstein continues as boasts its own brand planning firm, Brand Development Group. The chairman and still works on the agency’s anchor client, Southern agency in 2005 merged with Austin Kelley Advertising, a traditional, California Ford Dealers, and Steve Rabosky continues as president- full-service ad agency with a focus on retail. Fitzgerald was founded in chief creative officer. The former agency of Mr. Miller, Suissa Miller, 1983 and became part of Interpublic in 1998. was purchased by Interpublic in 2000 and later merged with Dailey. Top Executive: David P. Fitzgerald, pres & CEO Top Executive: Bruce Miller, CEO Headquarters: Fitzgerald & Co. / One Buckhead Plaza, 3060 Headquarters: Dailey & Associates / 8687 Melrose Ave., Suite G400, Peachtree Rd. N.W., Ste 500, Atlanta, Ga. 30305 / Phone: (404) 504- West Hollywood, Calif. 90069 / Phone: (310) 360-3100 / Fax: (310) 360- 6900 / Fax: (404) 239-0548 / URL: www.fitzco.com 0810 / URL: www.daileyads.com Gotham* Deutsch* Agency totals Revenue ($ in millions) 2006 2005 % chg Agency totals U.S...... $21.0 $30.0 -30.0 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $159.9 $149.4 7.0 U.S...... 148 165 -10.3 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 953 935 1.9 U.S...... 1 1 0.0 Offices 2006 2005 % chg Notes: Gotham is an autonomous, full-service agency whose primary U.S...... 2 2 0.0 disciplines are advertising, full-service and branding, and product Notes: Deutsch is an autonomous agency in Interpublic. Deutsch, design. The agency’s secondary foci are retail marketing, women’s mar- which lost big clients, Bank of America, Revlon, Mitsubishi Motors of keting and healthcare. In early 2006, Larry Dunst became chairman- North America among others in 2005, bounced back in 2006, expand- emeritus, relinquishing his CEO post to Gunnar Wilmot who had ing relations with General Motors Corp., and regaining Ikea which it become chairman in 2004. Estimated revenue for 2005 was revised by had lost in 2000, and DirecTV, which it had lost in 2004. It also won Ad Age. Zillow.com, an online real estate company, and then in early 2007 Top Executive: Gunnar Wilmot, chmn & CEO gained Saturn. As Chairman Donny Deutsch further removed himself Headquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011 / from management, CEO Linda Sawyer led the return to the agency’s Phone: (212) 414-7000 / Fax: (212) 414-7107 / URL: heyday earlier in the decade when Deutsch was named Ad Age’s www.gothaminc.com Agency of the Year (in 2003). Peter Nicholson became partner, chief creative officer in 2006 at Deutsch New York, replacing Kathy Delaney, Hill Holliday* who left in December. Also leaving from the New York office at that Agency totals time was Jeffrey Wolf, director of account planning. The agency, found- Revenue ($ in millions) 2006 2005 % chg ed as David Deutsch Associates in New York in 1969, became Deutsch U.S...... $120.0 $109.1 10.0 Inc. in 1984 when Donny Deutsch took over from his father. Deutsch Employees 2006 2005 % chg opened in Los Angeles in 1995, and in 2000 was acquired by U.S...... 660 608 8.6 Interpublic. The agency operates deutschMedia, a full-service media Offices 2006 2005 % chg specialist company also involved in product placement, directDeutsch, a U.S...... 5 5 0.0 direct marketing unit focusing on one-to-one marketing and CRM, but Notes: Hill Holliday, founded in 1968, is headquartered in Boston, also involved in healthcare and retail marketing, and iDeutsch, an with offices in New York, Greenville, S.C. (Erwin-Penland) and Miami, interactive unit. a media office in San Francisco, and a customer-relationship marketing Top Executive: Donny Deutsch, chmn / Linda Sawyer, CEO group based in Framingham, Mass. Founder Jack Connors, who contin- Headquarters: Deutsch / 111 Eighth Ave., 14th Fl., New York, N.Y. ues as chairman, was among a group of business executives (also 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: including former General Electric Co. CEO Jack Welch) who declared www.deutschinc.com interest in late 2006 in buying The Boston Globe from The New York

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Times Co. Hill Holliday’s disciplines include media, Hispanic, relation- alliance with a rival in 2006: Interpublic's Jay and Publicis' Leo Burnett ship marketing, internet, healthcare, design and PR. About a quarter of Detroit affiliate, Martin Retail Group, Birmingham, Ala., in May 2006 its revenue traditionally comes from integrated marketing services. The formed Martin-Jay Retail Group to handle Buick-Pontiac-GMC agency has a growing Hispanic business that in February 2006 changed regional dealer accounts for GM. The accounts, valued at $150 million, its name from Hill Holliday Hispanic to Abece (A,B,C in Spanish). The previously were handled by separate agencies: Jay/McCann on Buick, agency’s healthcare discipline largely comes from Lowe Grob Health & Jay/Lowe on GMC and Martin/Burnett on Pontiac. Science, which Interpublic shifted to Hill Holliday in March 2004. That Top Executive: Gregory W. Smith, pres & chief operating officer shop is now located in Boston and has assumed the Hill Holliday name. Headquarters: Jay Advertising / 170 Linden Oaks, Rochester, N.Y. Top Executive: Mike Sheehan, pres & CEO 14625 / Phone: (585) 264-3600 / Fax: (585) 264-3650 / URL: Headquarters: Hill Holliday / John Hancock Tower, 200 Clarendon www.jayadvertising.com St., Boston, Mass. 02116 / Phone: (617) 859-4000 / Fax: (617) 927-4620 / URL: www.hhcc.com Lowe Worldwide* Agency totals Horizon.FCB Revenue ($ in millions) 2006 2005 % chg Notes: Horizon.FCB, 51% owned by FCB, is an Athens-based network Worldwide ...... $320.0 $380.7 -15.9 with eight shops in the Middle East. U.S...... $70.0 $80.4 -12.9 Top Executive: Rafic Saadeh, chmn & CEO Non-U.S...... $250.0 $300.3 -16.7 Headquarters: Horizon.FCB / City Plaza, 85 Vouliagmenis Ave., Notes: Lowe downsized throughout 2006, shrinking its global presence Glyfada, Athens, Greece 166 74 / Phone: 30 210 960 3600 / Fax: 30 210 from 83 offices to 36, while emphasizing nine hub markets: New York, 960 3660 / URL: www.fcb.com London, Sao Paulo, Paris, Madrid, Stockholm, Mumbai, Shanghai and Bangkok. Each hub leads a cluster of agencies within their geographic IW Group* reach. This reorganization, considered necessary to restore Interpublic to Agency totals profitability, largely involved either shuttering offices or selling the shops Revenue ($ in millions) 2006 2005 % chg to original owners or local management. Lowe, for example, shuttered its U.S...... $7.8 $6.7 16.5 German offices that at one time employed about 500. It then started Lowe Employees 2006 2005 % chg Deutschland with Scholz & Friends, the latter claiming 80% of the ven- U.S...... 52 46 13.0 ture, essentially formed to service Lowe’s big Unilever account. Under the Offices 2006 2005 % chg reorganization plan, Lowe utilizes Interpublic shops, DraftFCB for direct, U.S...... 3 3 0.0 Jack Morton Worldwide for event marketing, R/GA for interactive, etc.— Notes: IW Group, formerly Imada Wong Communications Group, is a specialties stronger outside Lowe than within. Lowe’s downsizing is the multicultural, multi-ethnic agency with a focus on reaching Asian com- result of numerous client defections the past several years: Macy’s, munities in the U.S. It has offices in Los Angeles, San Francisco and Electrolux, Century 21, UPS and considerable Unilever business including New York. Founded in 1990 by Bill Imada, chairman & CEO, IW has Omo in Europe, all left in 2005. Lowe lost Renault in Latin America in capabilities in 12 Asian languages. It is 49% owned by Interpublic. January 2007 to Publicis, which now handles Renault in 48 countries. The Top Executive: Nita Song, pres & chief operating officer agency has had some success pitching new business in 2006, gaining XM Headquarters: IW Group / 8687 Melrose Ave., G540, West Radio, EarthLink and Twinings Tea in the U.S., for example. Agency top Hollywood, Calif. 90069 / Phone: (310) 289-5500 / Fax: (310) 289-5501 management underwent change when Stephen Gatfield, Interpublic’s / URL: www.iwgroupinc.com executive VP-director of global architecture and innovation, was moved into Lowe in February 2006 to share some of the day-to-day operational Jay Advertising* load with Tony Wright. A month later, Mr. Gatfield was named worldwide CEO, shifting then president and CEO Tony Wright to chairman. Mr. Agency totals Wright now reports to Mr. Gatfield and not Interpublic CEO Michael Revenue ($ in millions) 2006 2005 % chg Roth. In May 2006, Nancy Hill became CEO for Lowe North America, U.S...... $9.3 $10.7 -13.1 focusing on new client growth. She had been a managing director at Employees 2006 2005 % chg BBDO in New York, and is a past president of Hill Holliday, San Francisco. U.S...... 65 75 -13.3 Kevin Allen became vice chairman of Lowe in July 2006, responsible for Offices 2006 2005 % chg global marketing and business development. He is based in London. Prior U.S...... 1 1 0.0 to the appointment, Mr. Allen was exec VP, worldwide director of global Notes: Jay Advertising is a full-service ad agency involved in advertis- accounts at McCann Worldgroup. Amanda Walsh in October became chief ing, planning/research, promotions, media and PR. The agency started executive of Lowe’s London office, succeeding Garry Lace, who resigned. as a small consumer boutique in 1973 and grew to represent numerous Ms. Walsh formerly was chief executive in Europe for Red Cell, a WPP Buick and GMC dealer groups across the country. Jay was acquiredin network that downsized in 2006 to the eight-member Voluntarily United 1996 by Interpublic (whose largest client is GM). Jay entered an Group of Creative Agencies. Mr. Lace’s resignation in May 2006 came two An asterisk (*) indicates figures are Ad Age estimates. months after he had been suspended when Interpublic began a probe into allegations he met with Frank Lowe regarding the agency’s Tesco account.

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That account jumped at the turn of the year to Mr. Lowe’s startup, Red Notes: McCann Erickson Worldwide, the lead agency in McCann Brick Road. Lowe London’s Chairman Paul Weinberger went over to Mr. Worldgroup, remained a bright spot at Interpublic even though its esti- Lowe’s shop along with several top creatives. Interpublic began legal pro- mated revenue rose less than 2% in 2006. McCann resides in the ceedings in New York against Mr. Lowe in January 2006, claiming he vio- Integrated Agency Network segment at Interpublic, a unit that suffered lated “contractual and fiduciary duties arising from his tenure at the head a 1.8% decline in worldwide revenue in 2006 due to the sale of several of its Lowe Worldwide agency network”—namely raiding Lowe of per- businesses partially offset by changes in foreign currency exchange sonnel (Interpublic and Mr. Lowe in January 2007 withdrew claims rates and an organic increase in business primarily driven by McCann against each other, ending their battle), not to mention its U.K. supermar- and DraftFCB. Those two agencies helped revenue rise 0.7% on an ket client Tesco, valued at $80 million in billings. Tesco had been a Lowe organic basis. The organic increase at McCann was the result of higher account since 1989. In first-quarter 2006, Interpublic sold its remaining revenue from existing clients across domestic and international interest in Lowe’s creative shop, Enterprise Nexus Communications, regions, primarily Asia-Pacific and Latin America, said Interpublic. Mumbai, to WPP,which merged the unit into Bates Asia’s India operation. McCann’s increase was primarily driven by digital, direct and event WPP had already purchased a majority of the Indian shop in late 2005. marketing. During the year, Gary Lee became CFO at McCann Top Executive: Stephen Gatfield, CEO Worldgroup, replacing Ramesh Rajan, who returned to the parent Headquarters: Lowe Worldwide / 150 E. 42nd St., New York, N.Y. Interpublic as senior VP-financial operations. Mr. Rajan moved into the 10017 / Phone: (212) 605-8000 / Fax: (212) 605-8100 / URL: McCann post in 2003. McCann offers a network of 180 offices, five in www.loweworldwide.com the U.S. McCann, one of the oldest agencies, was founded in the U.S. 105 years ago. It expanded to Latin America 77 years ago, Europe 76 Martin Agency* years ago, and Asia-Pacific 47 years ago. In the U.S., its primary offices Agency totals are in New York, Detroit, Los Angeles, San Francisco and Salt Lake City. Revenue ($ in millions) 2006 2005 % chg Its subparent, McCann Worldgroup, also includes a portfolio of special- U.S...... $63.6 $60.0 6.0 ized marketing companies: Universal McCann (media planning/buy- Employees 2006 2005 % chg ing; communications architecture); MRM Partners (direct/customer U.S...... 368 353 4.2 relationship management; on-line marketing communications through Offices 2006 2005 % chg Zentropy); Momentum (event marketing/sponsorship/sales promo- U.S...... 5 5 0.0 tion); and Torre Lazur McCann (healthcare communications). In addi- Notes: Martin Agency, founded in 1965, is an integrated, national tion, the Worldgroup collaborative offering includes alliances with agency based in Richmond, Va. The agency, which also has a New York FutureBrand (consulting/design) and Weber Shandwick (public rela- office, services a range of consumer and B2B clients, one of its latest tions) through Interpublic. client acquisitions being Wal-Mart Stores, won in an agency review Top Executive: John J. Dooner Jr., chmn & CEO earlier in 2007. Martin focuses on advertising, direct and database mar- Headquarters: McCann Erickson Worldwide / 622 Third Ave., New keting, and offers interactive, PR and sports & entertainment services York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: as well. In December 2006, longtime execs, Beth Rilee-Kelley, director www.mccann.com of creative resources, and Matt Williams, group planning director, were named partners in the agency, bringing the total number of partners to Mullen* 10. Estimated revenue for 2005 was revised by Ad Age. Agency totals Top Executive: John B. Adams, Jr., chmn, mg ptnr & CEO Revenue ($ in millions) 2006 2005 % chg Headquarters: Martin Agency / One Shockoe Plaza, Richmond, Va. U.S...... $112.0 $100.0 12.0 23219- 4132 / Phone: (804) 698-8000 / Fax: (804) 698-8400 / URL: Offices 2006 2005 % chg www.martinagency.com U.S...... 4 4 0.0 Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C., McCann Erickson Worldwide* Pittsburgh and Detroit, is an autonomous agency within Interpublic. Agency totals Mullen is involved in general advertising as well as direct, interactive, Revenue ($ in millions) 2006 2005 % chg design, PR and media planning. Mullen in May 2006 made separate Worldwide ...... $1,479.2 $1,461.1 1.2 groups out of its interactive and direct marketing units, previously U.S...... $443.4 $435.6 1.8 combined under customer relationship marketing. Head of interactive Non-U.S...... $1,035.8 $1,025.5 1.0 is Eric Healy, group marketing director, promoted to senior VP, director Employees 2006 2005 % chg of Mullen Interactive. Jim Schwantner is senior VP, director for direct Worldwide ...... 14,160 14,500 -2.3 and analytics marketing at Mullen Direct, coming to Mullen from his U.S...... 3,700 4,000 -7.5 own consultancy. Catherine Bartholow, former head of CRM, is now Non-U.S...... 10,460 10,500 -0.4 directing the direct and interactive groups at the agency’s office in Offices 2006 2005 % chg Winston-Salem. Estimated revenue for 2005 was revised by Ad Age. Worldwide ...... 180 180 0.0 Top Executive: Joe Grimaldi, chief exec officer U.S...... 5 5 0.0 Headquarters: Mullen / 36 Essex St., Wenham, Mass. 01984-1799 / Non-U.S...... 175 175 0.0 Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com

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NAS Recruitment Communications Siboney USA Agency totals Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 330 300 10.0 U.S...... $5.8 $5.8 0.0 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 37 34 8.8 U.S...... 44 44 0.0 Notes: NAS Recruitment Communications is a recruitment agency Offices 2006 2005 % chg founded in 1947. It was bought by McCann in June 2000 when NAS U.S...... 2 2 0.0 was known as Nationwide Advertising Service. NAS, headquartered in Notes: Siboney USA is an Hispanic shop with offices in Miami and Cleveland, has offices in 37 cities throughout North America. The New York. Its origins trace to the Havana shop, Siboney, founded in agency is a full-service recruitment agency and is part of McCann 1953 and subsequently expanded into a network of agencies across Worldgroup. Latin America. Interpublic owns 49% of the agency. Estimated revenue Top Executive: John Graham, CEO for 2005 was revised by Ad Age. Headquarters: NAS Recruitment Communications / 1 Infinity Top Executive: Jose M. Cubas, pres & CEO Corporate Centre Dr., Cleveland, Ohio 44125 / Phone: (216) 478-0300 Headquarters: Siboney USA / 1401 Brickell Ave., Ste. 1100, Miami, / Fax: (216) 468-8115 / URL: www.nasrecruitment.com Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL: www.siboneyUSA.com Promoseven Network Agency totals Tierney Communications* Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $85.0 $65.0 30.8 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $17.0 $14.1 20.6 Worldwide ...... 1,580 1,250 26.4 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 152 148 2.7 Worldwide ...... 60 40 50.0 Offices 2006 2005 % chg Notes: Promoseven, 40% owned by McCann Erickson Worldwide, is U.S...... 2 3 -33.3 a network of 19 agencies in the Middle East and North Africa. Notes: Tierney Communications is a full-service agency with divi- Top Executive: Akram Miknas, chmn sions that include advertising, PR, direct, interactive, public affairs, Headquarters: Promoseven Network / Emarat Atrium Building, media, celebrity marketing, crisis management and gender marketing. Sheikh Zayed Rd., Dubai, U.A.E. 9414 / Phone: 9714 321 0007 / Fax: Tierney was part of True North Communications when it was acquired 9714 321 0008 / URL: www.promoseven.com by Interpublic in 2001. Top Executive: Mary S. Austen, pres & CEO Sedgwick Rd.* Headquarters: Tierney Communications / 200 S. Broad St., Agency totals Philadelphia, Pa. 19102-3802 / Phone: (215) 790-4100 / Fax: (215) 790- Revenue ($ in millions) 2006 2005 % chg 4363 / URL: www.tierneyagency.com U.S...... $3.5 $10.7 -67.3 Employees 2006 2005 % chg TM Advertising* 40 61 -34.4 U.S...... Agency totals 2006 2005 Offices % chg Revenue ($ in millions) 2006 2005 % chg 1 1 0.0 U.S...... U.S...... $40.5 $40.0 1.3 Notes: Sedgwick Rd. is a traditional, full-service agency that broke Employees 2006 2005 % chg away from McCann Erickson in 2001 to become its own brand within U.S...... 229 211 8.5 Interpublic, although it remains part of McCann Worldgroup. Agency Offices 2006 2005 % chg revenue felt the impact of the loss of Washington Mutual, which left in U.S...... 2 2 0.0 December 2005 and 21st Century Insurance in August 2006. The Notes: TM Advertising is a full-service Dallas-areea agency with agency won but then parted with another significant client in 2006, offices in Austin, Houston, New Orleans and Toronto. The agency has 21st Century Insurance. an interactive group called t:m interactive, which now accounts for Top Executive: Jim Walker, pres about 25% of TM’s revenue. TM operates independently within the Headquarters: Sedgwick Rd. / 1741 First Ave. South, Seattle, Wash. McCann Worldgroup network. The agency moniker is an abbreviation 98134 / Phone: (206) 971-4200 / Fax: (206) 971-4299 / URL: www.sedg- of Temerlin McClain, a name shortened to just TM in 2004, reflecting wickrd.com the fact that neither Dennis McClain nor Liener Temerlin remain with the agency. TM was founded in 1934 as Glenn Advertising and became An asterisk (*) indicates figures are Ad Age estimates. Glenn Bozell & Jacobs in 1973. It later morphed into Bozell Dallas before becoming Temerlin McClain in 1992. Estimated revenue for

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2005 was revised by Ad Age. It entered Interpubluc with the 2001 Notes: DraftFCB is the name of the merged Interpublic marketing asquisition of True North. services unit, Draft, and general ad agency, FCB Worldwide, which the Top Executive: Tom Hansen, pres holding company began to combine in June 2006, knitting together Headquarters: TM Advertising / 6555 Sierra Dr., Irving, Texas 75039 9,000 people in 180 global offices in 110 countries. By Jan. 1, 2007, / Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: www.tm.com DraftFCB began operating under a common P&L. “This is what clients are looking for, the big idea that can be brought across all media, all INTEGRATED MARKETING AGENCIES channels, all distribution models,” said Interpublic Chairman-CEO Michael I. Roth at the time of the merger. Indeed, DraftFCB seemingly Interpublic Marketing Services* got a big leg-up early on in its life as a merged shop when in late Agency totals October 2006 it won a heavily competitive review for the creative por- Revenue ($ in millions) 2006 2005 % chg tion of Wal-Mart’s $580 million account. But by the first week of Worldwide ...... $1,061.7 $991.1 7.1 December, Wal-Mart had promptly yanked the account away from U.S...... $686.7 $627.8 9.4 DraftFCB when it surfaced that two Wal-Mart execs involved in the Non-U.S...... $375.0 $363.4 3.2 selection had allegedly maintained an improper relationship and had Notes: Interpublic Marketing Services is an Ad Age construct and repre- accepted gratuities from potential vendors. Wal-Mart fired those execs sents the estimated totals of Interpublic’s marketing services operations. as well. Wal-Mart subsequently hired another Interpublic shop for cre- ative, Martin Agency. DraftFCB rebounded somewhat in April 2007 FutureBrand when Sears Holdings Corp. moved the $200 million Kmart account Agency totals from WPP’s Grey Worldwide to DraftFCB without a review. Merging Employees 2006 2005 % chg the two agencies amounted to a major restructuring of management. U.S...... 100 100 0.0 Howard Draft, the former head of Draft, came out on top as chairman- Offices 2006 2005 % chg CEO, as Steven Blamer, the chief executive of FCB at the time, left after Worldwide ...... 27 15 80.0 a transition period. Joining Mr. Draft at the top in October 2006 was U.S...... 4 3 33.3 Bill Cella as vice chairman. He previously was chairman-CEO of Non-U.S...... 23 12 91.7 Magna Global. Laurence Boschetto in September 2006 became presi- Notes: FutureBrand is a global branding firm with 21 offices in 17 dent-COO of DraftFCB. He had been Draft president-COO since countries. FutureBrand opened a new office in Sydney in 2006 to com- January, and previously led Draft New York. At the same time, Bob plement its base in Melbourne. The agency named Joseph Gallegos Oates became CFO. He previously was CFO at FCB. Jonathan Harries, director of client development for North America, reporting to Steve world chief creative officer of the combined unit, moved into that posi- Beck, chief stategic officer and president of North America. tion from global CCO at FCB. For regional shops, Mark Modesto FutureBrand provides expertise, tools and integrated services in corpo- became president DraftFCB Chicago. He was co-president of FCB in rate identity, brand design, brand innovation, brand analytics, brand Chicago. Tom O’Keefe became CCO at DraftFCB Chicago, previously valuation, packaging, branded environments, customer-driven e-strate- holding that title at FCB Chicago. Yvonne Furth became COO of gy, interactive/digital branding and interactive Web design. DraftFCB, moving from president of Draft Chicago. Lor Gold is now FutureBrand is part of the Constituency Management Group at chief promotions, retail and advertising at DraftFCB, moving from Interpublic. Draft Chicago CCO. Mark Pacchini became president, global accounts, Top Executive: Jean-Louis Dumeu, chmn & CEO China and regional offices, moving from FCB Chicago co-president, Headquarters: FutureBrand / 300 Park Ave. South, New York, N.Y. covering offices in Greater China, Seattle, as well as San Francisco and 10010 / Phone: (212) 931-6300 / Fax: (212) 932-6310 / URL: Irvine, Calif. Peter DeNunzio became president DraftFCB New York www.futurebrand.com where Christoph Becker, formerly CCO at FCB New York, is now CCO. Mr. DeNunzio succeeded Steve Centrillo, who left at the same time. Mr. DraftFCB* Centrillo had been CEO in New York for nearly a year, moving into the Agency totals position after serving several months as FCB’s chief growth officer. He Revenue ($ in millions) 2006 2005 % chg reported as CEO to Mr. Blamer. Both Messrs. Centrillo and Blamer Worldwide ...... $941.2 $813.8 15.7 worked together at Grey Worldwide. DraftFCB New York general man- U.S...... $496.1 $424.8 16.8 ager, Wendy Lurie, held that title at Draft New York. Newly named Non-U.S...... $445.1 $389.0 14.4 DraftFCB Healthcare (from FCB Healthcare) retained president Dana Employees 2006 2005 % chg Maiman. Draft International president David Florence became region- Worldwide ...... 9,000 3,000 200.0 al president DraftFCB for Europe, Middle East, Africa, Australia, New U.S...... 2,995 2,039 46.9 Zealand and Canada. FCB International president-CEO Rafael Non-U.S...... 6,005 961 524.9 deGuzman became regional president DraftFCB of Latin America, Offices 2006 2005 % chg Korea and Japan. FCB-Ulika CEO Anil Kapoor became president Worldwide ...... 180 38 373.7 DraftFCB for India, Indonesia, Singapore, Malaysia, Thailand and the U.S...... 17 7 142.9 Philippines. Pam Larrick became chief digital, direct and CRM officer at Non-U.S...... 163 31 425.8 DraftFCB, moving up from chairman of FCBi. Tony Weisman, previ-

SPONSORED BY April 30, 2007 | Advertising Age |46 DATACENTER 2007 AGENCY PROFILES YEARBOOK ously Draft Chicago chief marketing officer, became global chief Jack Morton Worldwide* growth officer. Richard Gagnon, formerly FCB U.S. media president, Agency totals became global chief media officer DraftFCB. In January 2007, Toby Revenue ($ in millions) 2006 2005 % chg Sachs, former group management director, became chief global growth Worldwide ...... $148.9 $141.5 5.2 officer, overseeing new business efforts at the agency. Nancy Leibig left U.S...... $124.8 $115.5 8.1 DraftFCB in January 2007 as exec VP-director of business development Non-U.S...... $24.1 $26.0 -7.3 to become managing director, business development at DDB Employees 2006 2005 % chg Worldwide. She had helped the agency win the Wal-Mart account in Worldwide ...... 610 575 6.1 450 430 4.7 October. In the merger, DraftFCB consolidated digital offerings into U.S...... 160 145 10.3 DraftFCB digital, eliminating FCBi as a branded agency. FCB, founded Non-U.S...... 2006 2005 in 1873, lays claim to being the world’s third oldest agency. Draft, Offices % chg Worldwide ...... 16 15 6.7 founded in 1978, is one of the world’s largest customer relationship U.S...... 10 10 0.0 marketing agencies. Both trace their origins to Chicago. Estimated rev- Non-U.S...... 6 5 20.0 enue for 2005 represents the sum of FCB and Draft for that year. Notes: Jack Morton Co. is an experiential marketing communications Interpublic bought FCB in 2001 in its $1.63 billion True North acquisi- company with offices in the U.S., Europe, Asia and Australia. A Beijing tion. Interpublic bought Draft in 1996 for $87 million in stock. office was opened in early 2006 led by Rebecca Lim, managing director. Top Executive: Howard Draft, chmn & CEO Jack Morton is largely involved in meetings and events, training, Headquarters: DraftFCB / 633 N. St. Clair St., Chicago, Ill. 60611 / exhibits, environmental design and interactive media. The company Phone: (312) 944-3500 / Fax: (312) 944-3566 / URL: www.draftfcb.com also creates large-scale, globally-televised ceremonies. In mid-2006, Headquarters: DraftFCB / 100 W. 33rd, New York, N.Y 10001 / Laura Shuler was named president and chief strategy officer of U.S. Phone: (212) 885-3000 / URL: www.draftfcb.com operations, the latter a new post. Chris Cavanaugh at the same time was named chief client officer, also a new position, from exec VP-managing General Motors R*Works director of the New York office, a position assumed by Laurence Notes: GM R*Works is a full-service promotions and event planning Croneen who moved from the company’s London office. Jack Morton partner dedicated to serving a single client: General Motors. The agency has 10 U.S. and six non-U.S. offices. The agency was founded in 1939 has dual national headquarters located in Detroit and New York with when Irving “Jack” Morton opened Jack Morton Productions in Washington with the vision of enhancing corporate association meet- regional offices in Atlanta, Chicago, Dallas, Los Angeles, and New York. ings with music and entertainment. The company ultimately worked GM R*Works was founded in 1999 to bring the planning of regional with such stars as Jack Benny, George Burns, Bob Hope and Red and local GM events, promotions and sponsorships under the control of Skelton. The agency became part of Interpublic in 1998. Founder Jack a single organization. Morton died in June 2004 at the age of 94. Top Executive: Ray Volpe, CEO Top Executive: Josh McCall, CEO Headquarters: General Motors R*Works / 1 Woodward Ave., Ste. Headquarters: Jack Morton Worldwide / 142 Berkeley St., Boston, 1200, Detroit, Mich. 48226 / Phone: (313) 596-9100 / Fax: (313) 961- Mass. 02116 / Phone: (617) 585-7000 / Fax: (212) 401-7010 / URL: 1623 / URL: www.gmrworks.com www.jackmorton.com

Hacker Group* Marketing Drive Worldwide* Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $17.9 $17.2 4.1 Worldwide ...... $75.5 $72.4 4.3 Employees 2006 2005 % chg U.S...... $58.9 $56.5 4.2 U.S...... 130 120 8.3 Non-U.S...... $16.6 $15.9 4.4 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 1 1 0.0 Worldwide ...... 200 165 21.2 151 130 16.2 Notes: Hacker Group, founded in 1985, specializes in direct marketing, U.S...... 49 35 40.0 especially direct mail and e-marketing both on an online and interac- Non-U.S...... 2006 2005 tive basis. Offices % chg Worldwide ...... 21 20 5.0 Top Executive: Spyro Kourtis, pres U.S...... 8 8 0.0 Headquarters: Hacker Group / 1110 112th Ave. NE, Bellevue, Wash. Non-U.S...... 13 12 8.3 98004- 4571 / Phone: (425) 454-8556 / Fax: (425) 455-5694 / URL: Notes: Marketing Drive is a promotional marketing agency with U.S. www.hackergroup.com offices in Bentonville, Ark., Boston, Irvine, Calif., New York, Norwalk, An asterisk (*) indicates figures are Ad Age estimates. Conn. (headquarters), San Francisco and Seattle. The agency has 13 outside the U.S. It was created in 1999 out of sales promotion agencies

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Market Growth Resources, McCracken Brooks and Wells Marketing. Top Executive: Reuben Hendell, CEO Impact and Event Management and Promotions joined the company in Headquarters: MRM Worldwide / 622 Third Ave., New York, N.Y. May 2000. 10017 / Phone: (646) 865-6230 / Fax: (646) 865-6264 / URL: Top Executive: Dean Buresh, CEO www.mrmpworldwide.com Headquarters: Marketing Drive Worldwide / 800 Connecticut Ave. 3rd fl. East, Norwalk, Conn. 06854 / Phone: (203) 857-6100 / Fax: / URL: www.marketingdrive.com Octagon Agency totals Employees 2006 2005 % chg Momentum Worldwide* Worldwide ...... 1,000 1,000 0.0 Agency totals U.S...... 600 1,000 -40.0 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 400 NA NA Worldwide ...... $157.0 $144.6 8.6 Offices 2006 2005 % chg U.S...... $107.0 $95.0 12.6 Worldwide ...... 60 60 0.0 Non-U.S...... $50.0 $49.6 0.8 U.S...... 35 20 75.0 25 40 -37.5 Employees 2006 2005 % chg Non-U.S...... Worldwide ...... 2,449 1,992 22.9 Notes: Octagon is a global sports and entertainment content market- U.S...... 649 494 31.4 ing company involved in engagement marketing, its term for consult- Non-U.S...... 1,800 1,498 20.2 ing, events, promotions, PR and property representation; athletes and Offices 2006 2005 % chg personalities, including management and procurement; television, Worldwide ...... 82 50 64.0 including rights, production, sales, distribution and new media strate- U.S...... 10 9 11.1 gies, and music and entertainment, both management and production. Non-U.S...... 72 41 75.6 Octagon employs more than 1,000 in 60 offices across 24 countries. Top Executive: Rick Dudley, pres & CEO Notes: Momentum Worldwide is a marketing services agency Headquarters: Octagon / 800 Connecticut Ave., 2nd Fl., Norwalk, involved in promotion marketing, event marketing, retail marketing, Conn. 06854 / Phone: (203) 354-7400 / Fax: (203) 354-7600 / URL: sponsorship consultation and activation. The agency also has a www.octagon.com Momentum Music and Entertainment unit based in New York that develops, manages and produces live music events. Momentum is part of McCann Worldgroup. Estimated revenue for 2005 was revised by Ad R/GA* Age. Agency totals 2006 2005 Top Executive: Christopher Weil, chmn & CEO Revenue ($ in millions) % chg $82.0 $67.0 22.4 Headquarters: Momentum Worldwide / 161 Sixth Ave., 8th Fl., New Worldwide ...... $76.6 $62.6 22.4 York, N.Y. 10013 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: U.S...... $5.4 $4.4 22.7 www.momentumww.com Non-U.S...... Employees 2006 2005 % chg Worldwide ...... 515 453 13.7 MRM Worldwide* U.S...... 502 450 11.6 Agency totals Non-U.S...... 13 3 333.3 2006 2005 Revenue ($ in millions) % chg Offices 2006 2005 % chg $244.0 $227.3 7.3 Worldwide ...... Worldwide ...... 2 2 0.0 $120.0 $104.4 14.9 U.S...... U.S...... 1 1 0.0 Non-U.S...... $124.0 $122.9 0.9 Non-U.S...... 1 1 0.0 2006 2005 Employees % chg Notes: R/GA, founded in 1977 as R/Greenberg Associates, a 2-D 2,101 2,000 5.1 Worldwide ...... graphic animation company, is an ad agency primarily working in U.S...... 1,205 1,150 4.8 interactive and new media. R/GA boosted its services in 2006 by Non-U.S...... 896 850 5.4 opened a mobile practice and an emerging media lab called MEMA Offices 2006 2005 % chg (Mobile and Emerging Media/Applications), a unit headed by Richard Worldwide ...... 67 67 0.0 Ting, VP-executive creative director. At the same time, Webster Lewin U.S...... 7 7 0.0 was hired as director-mobile marketing. Formerly of VML, Mr. Lewin Non-U.S...... 60 60 0.0 co-chairs the Mobile Marketing Association’s mobile marketing strate- Notes: MRM Worldwide is a global network involved in digital and gies and best practices committee. R/GA, which expanded to Europe in direct marketing and in-market programs. Primary services are direct, 2005 by opening a shop in London, is planning a Paris shop in the near database marketing and interactive; secondary disciplines are health- future to service its L’Oreal account among others. The agency made a care, media services and custom publishing. MRM is part of McCann number of appointments in 2006, including promoting Nick Law to WorldGroup. It has 67 offices in 37 countries. chief creative officer, North America, a position formerly held by chair-

SPONSORED BY April 30, 2007 | Advertising Age |48 DATACENTER 2007 AGENCY PROFILES YEARBOOK man and CEO, Bob Greenberg. Mr. Law reports to Mr. Greenberg, who HEALTHCARE AGENCIES retained his creative duties as global chief creative officer. Earlier in the year, Michael Kaczmarski joined R/GA as chief financial officer, coming Interpublic Healthcare* from Ketchum where he held several positions, including worldwide Agency totals chief financial officer and exec VP; Stephen Plumlee was promoted to Revenue ($ in millions) 2006 2005 % chg chief operating officer, exec VP, responsible for coordinating the com- Worldwide ...... $434.5 $420.6 3.3 pany’s global operations and leadership of the digital studio, R/GA’s U.S...... $297.2 $288.6 3.0 digital media production group; and Otso Huovinen became the first Non-U.S...... $137.3 $132.0 4.0 employee at R/GA Helsinki, a shop opened within Lowe Worldwide’s Notes: Interpublic Healthcare is an Ad Age construct and represents Helsinki unit, to service the Nokia account. R/GA came to Interpublic the estimated totals of Interpublic’s healthcare agency operations. in the 2001 True North acquisition. Top Executive: Robert M. Greenberg, chmn, CEO & global chief cre- ative officer Adair-Greene Healthcare Communications Headquarters: R/GA / 350 W. 39th St., New York, N.Y. 10018 / Agency totals Phone: (212) 946-4000 / Fax: (212) 946-4010 / URL: www.rga.com Employees 2006 2005 % chg U.S...... 25 38 -34.2 Wahlstrom Group Offices 2006 2005 % chg Agency totals U.S...... 1 1 0.0 Employees 2006 2005 % chg Notes: Adair-Greene, a medical agency, was purchased by McCann U.S...... 220 220 0.0 Erickson in mid-2000. Offices 2006 2005 % chg Top Executive: Mark Perlotto, exec VP & chief mktg officer U.S...... 7 7 0.0 Headquarters: Adair-Greene Healthcare Communications / 200 Notes: Wahlstrom is a Yellow Pages and directory marketing agency. Atlanta Technology Center / 1575 Northside Dr. NW, Atlanta, Ga. In the U.S. the agency, a Certified Marketing Representative (CMR) in 30318 / Phone: (404) 351-8424 / Fax: (404) 352-8154 / URL: the YP business, handles media planning and creative for client place- www.aghealthcare.com ments in approximately 6,000 directories. It also has a field marketing unit. The agency operates in the Caribbean and Canada in addition to the U.S. Wahlstrom was founded in 1954 by Frederick Wahlstrom. Alchemy Wahlstrom says billings run over $200 million. Notes: Alchemy is a medical agency founded in 2002. Top Executive: Peter C. Broadbent, CEO Top Executive: Amy Sacks, CEO & chief creative officer Headquarters: Wahlstrom Group / 800 Connecticut Ave., Norwalk, Headquarters: Alchemy / 440 Park Ave. South, 3rd Fl., New York, Conn. 06854 / Phone: (203) 299-4200 / Fax: / URL: N.Y. 10016 / Phone: (212) 605-8400 / Fax: (212) 605-5894 / URL: www.wahlstrom.com www.alchemyny.com

Zipatoni Co.* DraftFCB HealthCare Agency totals Agency totals 2006 2005 Revenue ($ in millions) % chg Employees 2006 2005 % chg U.S...... $20.9 $20.1 4.0 Worldwide ...... 396 306 29.4 Employees 2006 2005 % chg U.S...... 306 231 32.5 U.S...... 150 150 0.0 Non-U.S...... 90 75 20.0 Offices 2006 2005 % chg 2006 2005 U.S...... 5 6 -16.7 Offices % chg 8 7 14.3 Notes: Zipatoni is a broadly-based promotional marketing agency Worldwide ...... 1 1 0.0 with offices in St. Louis, Chicago, San Francisco and Philadelphia. The U.S...... agency is involved in strategic planning to advertising, interactive, Non-U.S...... 7 6 16.7 retail, franchise marketing and store design, to event and direct mar- Notes: DraftFCB HealthCare is a medical agency network with a U.S. keting. It defines itself as a consumer activation agency. Zipatoni was office in New York. The network has international offices in Belgium, founded in 1985 in St. Louis. the U.K., Australia, New Zealand and South Africa. The agency was Top Executive: Karen Sauder, pres founded as Vicom Associates in 1977 and became part of FCB in 1984. Headquarters: Zipatoni Co. / 555 Washington Ave., St. Louis, Mo. Interpublic bought FCB in 2001. 63101 / Phone: (314) 231-2400 / Fax: (314) 345-4321 / URL: www.zipa- Top Executive: Tom Domanico & Dana Maiman, co-CEOs toni.com Headquarters: DraftFCB HealthCare / 100 W. 33rd St., 7th Fl., New An asterisk (*) indicates figures are Ad Age estimates. York, N.Y. 10001 / Phone: (212) 672-2300 / Fax: (212) 672-2301 / URL: www.draftfcbhealthcare.com

SPONSORED BY April 30, 2007 | Advertising Age |49 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Integrated Communications Corp. McCann Healthcare Worldwide Agency totals Agency totals Employees 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 290 258 12.4 Worldwide ...... 1,600 1,300 23.1 U.S...... 275 240 14.6 U.S...... 700 600 16.7 Non-U.S...... 15 18 -16.7 Non-U.S...... 900 700 28.6 Offices 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 3 3 0.0 Worldwide ...... 77 53 45.3 U.S...... 2 2 0.0 U.S...... 16 14 14.3 Non-U.S...... 1 1 0.0 Non-U.S...... 61 39 56.4 Notes: ICC is a professional healthcare agency. Notes: McCann Healthcare Worldwide has more than than 50 offices Top Executive: Steve Viviano, pres & CEO in 35 cities in 18 countries in North America, Asia, Europe and Latin Headquarters: Integrated Communications Corp. / 5 Sylvan Way, America. Its largest U.S. operation is Torre Lazur. Other U.S. entities at Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2759 / McCann Healthcare are Adair-Greene Healthcare Communications, URL: www.integratedus.com Atlanta, and Regan Campbell Ward, New York. McCann Healthcare has two medical communications companies: Caudex Medical and Interlink Healthcare Communications Corp. Complete Medical Communications. Top Executive: Richard Nordstrom, CEO Agency totals Headquarters: McCann Healthcare Worldwide / 20 Waterview Blvd., Employees 2006 2005 % chg Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: (973) 263-4113 / U.S...... 102 80 27.5 URL: www.mccannhealthcareworldwide.com Offices 2006 2005 % chg U.S...... 1 2 -50.0 Notes: Interlink Healthcare Communications, based in Lawrenceville, Pace Agency totals N.J., is an ICC Group company and is part of the Lowe Healthcare net- Employees 2006 2005 % chg work. U.S...... 55 125 -56.0 Top Executive: Larry Iaquinto, pres Offices 2006 2005 % chg Headquarters: Interlink Healthcare Communications Corp. / 989 U.S...... 1 1 0.0 Lenox Dr. Suite 300, Lawrence, N.J. 08648 / Phone: (609) 406-9600 / Notes: Pace is a full-service healthcare communications agency and Fax: (609) 406-9046 / URL: www.interlinkhc.com part of Lowe Healthcare. Top Executive: Mary Beriont, exec VP-client scvs Lowe Healthcare Worldwide Headquarters: Pace / 35 Waterview Blvd., Parsippany, N.J. 07054 / Notes: Lowe Healthcare, headquartered in Parsippany, N.J., is a global Phone: (973) 257-9300 / Fax: (973) 257-1649 / URL: www.pacecon- communications network that provides professional & consumer nect.com advertising, direct-to-consumer promotion, medical education, digital communications, PR and managed care marketing. Its network includes Regan Campbell Ward Integrated Communications, Parsippany, N.J., a worldwide medical Agency totals agency; Pace, Parsippany, a full-service healthcare communications Employees 2006 2005 % chg agency; Interlink Healthcare Communications, Lawrenceville, N.J., a U.S...... 175 150 16.7 full-service healthcare advertising and medical education company; Offices 2006 2005 % chg Lowe Azure, Richmond, Surrey, U.K., a specialist healthcare branding, U.S...... 2 2 0.0 advertising and promotion agency within Lowe Healthcare Europe Notes: Regan Campbell Ward is an independently branded and man- Group; and Lowe Fusion, also Richmond, Surrey, U.K., a specialist aged unit of McCann Healthcare Worldwide. Regan Campbell, based in healthcare communications, medical education and PR agency within New York, has an office in San Diego and an interactive medical agency Lowe Healthcare Europe Group; and Lintas Healthcare, Mumbai. Lowe called Medrageous. Regan Campbell is a full-service medical communi- Healthcare is part of Lowe Worldwide. cations company, offering professional advertising, medical education, Top Executive: Sal Perreca, chmn & CEO interactive, managed care and direct-to-patient communications. Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way, Top Executive: Maureen Regan, CEO & mg ptnr Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2159 Headquarters: Regan Campbell Ward / 150 E. 42nd St., New York, An asterisk (*) indicates figures are Ad Age estimates. N.Y. 10017 / Phone: (646) 742-2100 / Fax: (212) 218-2206 / URL: www.rcw.com

SPONSORED BY April 30, 2007 | Advertising Age |50 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Torre Lazur McCann Healthcare Worldwide Notes: ID Media offers media planning, buying and analysis services Agency totals largely for DRTV, but also for print, radio, co-op mail, and online media Employees 2006 2005 % chg from its three offices, Chicago, Los Angeles and its headquarters, New U.S...... 167 142 17.6 York. ID has a fast-growing online media group in which more than Offices 2006 2005 % chg 40% of its business is in search and RSS, blogs and broadband video. ID U.S...... 1 1 0.0 was founded in 2002 as a joint venture of Draft and Initiative Media, Notes: Torre Lazur is the major U.S. component of McCann but operates autonomously within Interpublic. Healthcare Worldwide (MHWW) which has 77 offices worldwide (16 Top Executive: Lynn Fantom, chmn & CEO in the U.S.) that employ 1,600. Torre Lazur major offices are in Headquarters: ID Media / 28 W. 23rd St., 8th Fl., New York, N.Y. Chicago, San Diego, East Hanover and Parsippany, both New Jersey. 10010 / Phone: (917) 265-2000 / Fax: (917) 265-2900 / URL: Torre Lazur was founded in 1979. www.idmediaww.com Top Executive: Marci Piasecki, CEO Headquarters: Torre Lazur McCann Healthcare Worldwide / 20 Initiative* Waterview Blvd., Parsippany, N.J. 07054-1295 / Phone: (973) 331-8316 Agency totals / Fax: (973) 263-4113 / URL: www.torrelazur.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $356.8 $370.2 -3.6 MEDIA SPECIALIST AGENCIES U.S...... $169.9 $188.8 -10.0 Non-U.S...... $186.9 $181.4 3.0 Interpublic Media Specialists* Employees 2006 2005 % chg Agency totals Worldwide ...... 2,807 2,815 -78.4 2006 2005 Revenue ($ in millions) % chg U.S...... 607 610 -0.5 $656.6 $664.2 -1.1 Worldwide ...... Non-U.S...... 2,200 2,205 -100.0 $296.0 $315.5 -6.2 U.S...... Offices 2006 2005 % chg $360.6 $348.7 3.4 Non-U.S...... Worldwide ...... 93 96 -3.1 Notes: Interpublic Media Specialists is an Ad Age construct and repre- U.S...... 17 17 0.0 sents the estimated totals of Interpublic’s media buying and planning Non-U.S...... 76 79 -3.8 operations. Notes: Initiative Media, which operates 93 offices in 58 countries on six continents, is a media specialist company that includes Initiative, Compass Point Media Newspaper Services of America, Media First, Media Partnership, Outdoor Services, Wahlstrom Group and PicTV. Initiative also has a Agency totals joint venture with Draft called ID Media, which largely handles DRTV. Employees 2006 2005 % chg ID Media is not in the Initiative numbers. Initiative returns from U.S...... 48 48 0.0 Media First and Media Partnership amounted to about $496 million Offices 2006 2005 % chg total in billings in 2006 vs. $510 million in 2005, according to Recma. U.S...... 1 1 0.0 Initiative is one of three Interpublic units identified as having declining Notes: Cash Plus changed its name to Compass Point Media in revenue. Through the third quarter 2006, Initiative, Lowe and The September 2006. The media agency is not associated with the LA-based Works suffered a collective decline of $83 million worldwide. Initiative Compass Point Media. Compass Point is a media specialist company lost one of its biggest clients, Bank of America, in late 2005; in 2006 it serving the needs of its parent, Campbell Mithun, as well as other agen- picked up Gateway, Lionsgate and CBS Corp. In May 2006, Initiative cies and clients. It is a spot TV and radio resource for Interpublic’s formed Initiative Entertainment to service the newly won CBS account. Magna Global Trading, which is involved in barter-based media strate- In 2005, it launched its product-placement division, Initiative gies. Compass Point also buys media for local agencies, having recently Innovations. Among management changes, Mike Tunnicliffe became agreed to execute media schedules for select clients of Lindsay, Stone & global client and network development director in February 2006, a Briggs Advertising in Madison, Wisc. new position. He had been Initiative North America’s chief strategic Top Executive: Richard Hurrelbrink, CEO officer. In March 2006, Initiative hired as North American CEO Richard Headquarters: Compass Point Media / 222 S. Ninth St., Ste. 2400, Beaven. He had been exec VP-managing director at Publicis Groupe’s Minneapolis, Minn. 55402 / Phone: (612) 347-6900 / Fax: (612) 347- MediaVest. Mr. Beaven replaced Carolyn Bivens who left in June 2005. 6969 / URL: www.cashplusmedia.com Then in April 2006, Larry Orell became COO and Amanda Ploughman, exec VP-director of business development, with both reporting to Mr. ID Media Beaven. Janet Fitzpatrick became chief strategic officer, a new post, in Agency totals June 2006. She had been VP-director for global marketing at Motorola. Employees 2006 2005 % chg Tim Spengler in September 2006 became chief activation officer, a new U.S...... 180 159 13.2 post at Initiative North America that covers most media buying activi- Offices 2006 2005 % chg ties at the media company. He had been exec VP, national broadcast. U.S...... 3 3 0.0 Revenues are estimates based on projected billings from Recma.

SPONSORED BY April 30, 2007 | Advertising Age |51 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top Executive: Alec Gerster, ww CEO / Richard Beaven, CEO-N. Top Executive: Bob Shamberg, chmn & CEO Amer. Headquarters: Newspaper Services of America / 3025 Highland Headquarters: Initiative / One Dag Hammarskjold Plaza, 5th Fl., Pkwy., Ste. 700, Downers Grove, IL 60515 / Phone: (630) 729-2100 / New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) 605-7200 / Fax: (630) 241-9185 / URL: www.nsamedia.com URL: www.initiative.com Universal McCann Worldwide* Media First International Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... $299.9 $294.0 2.0 U.S...... 51 53 -3.8 $126.1 $126.7 -0.5 Offices 2006 2005 % chg U.S...... $173.8 $167.3 3.9 U.S...... 1 2 -50.0 Non-U.S...... 2006 2005 Notes: Media First International is a media specialist company. It was Employees % chg purchased in June 2002 by Interpublic. Its primary activity is media Worldwide ...... 3,160 3,410 -7.3 services, and secondarily it is involved in newspaper services, outdoor U.S...... 589 658 -10.5 and barter. Revenues are estimates based on billings projections by Non-U.S...... 2,571 2,752 -6.6 Recma. Offices 2006 2005 % chg Top Executive: Ed Weiner, pres & CEO Worldwide ...... 72 72 0.0 Headquarters: Media First International / 205 Lexington Ave., New U.S...... 3 3 0.0 York, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 779-4496 / URL: Non-U.S...... 69 69 0.0 www.mediafirst.com Notes: Universal McCann is a media specialist company with 72 offices worldwide and 3,160 employees. The company became the glob- Media Partnership al branded media services arm of McCann Worldgroup in 1999, but Agency totals gained its own P&L statement in 2006 and hence, independence from Employees 2006 2005 % chg McCann Worldgroup. However, it continues to collaborate and partner U.S...... 28 30 -6.7 with Worldgroup agencies while maintaining financial, managerial and Offices 2006 2005 % chg operational independence. Among management changes, Wayne U.S...... 1 1 0.0 Fletcher became Universal McCann’s first global head of communica- Notes: Media Partnership is a specialist marketing and media firm tions planning in January 2006, a role that probes ways to reach con- involved in media and promotion. Revenues are estimates based on sumers amid increasing media fragmentation. He came from Carat billings projections by Recma. Deepblue, a European strategy unit. Additionally, former ITV sales Top Executive: Matt Thornbrough, sr VP & mg dir executive Graham Duff was named president of Europe, Middle East Headquarters: Media Partnership / 800 Connecticut Ave., 3rd Fl., East and Africa. Mary Gerzema became president in February 2006 of wing, Norfolk, Conn. 06854 / Phone: (203) 855-6711 / Fax: / URL: Universal McCann’s U.S. operations, a new position. Ms. Gerzema www.mediapartnership.com manages UM’s major offices of New York, Los Angeles and San Newspaper Services of America Francisco. At Universal McCann since 2003, she had been communica- tions director of the New York office prior to her promotion. Universal Agency totals McCann created one unit out of its online and emerging media opera- Employees 2006 2005 % chg U.S...... 307 322 -4.7 tions in March 2006 and put David Cohen, a senior VP of UM Offices 2006 2005 % chg Interactive, in charge as U.S. director of digital communications. The U.S...... 2 2 0.0 unit oversees integration of new media (broadband, wireless, VOD Notes: Newspaper Services of America is a newspaper planning and etc.). David Morgan in July 2006 became president of Universal buying unit. NSA was founded in 1991. Based in Downers Grove, Ill., McCann’s Asia-Pacific operations, replacing Allan Medforth, who left it has offices in Marietta, Ga., and a staff of 307. NSA offers services the unit six months earlier. Mr. Morgan had been CEO of through three divisions: NSA Media, Strategic Print Marketing, and Mediaedge:cia’s Asia-Pacific operations. Revenues are estimates based Alliance Media. Outdoor Services and Wahlstrom Group (Yellow on projected billings from Recma. Pages) are part of the NSA family of companies. The company reports Top Executive: Nick Brien, CEO through Initiative. Headquarters: Universal McCann Worldwide / 622 Third Ave., New An asterisk (*) indicates figures are Ad Age estimates. York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 865-3728 / URL: www.universalmccann.com

SPONSORED BY April 30, 2007 | Advertising Age |52 DATACENTER 2007 AGENCY PROFILES YEARBOOK

PUBLIC RELATIONS AGENCIES an exclusive affiliation agreement in late 2006 with Grape PR & Consulting Co., a Seoul PR agency employing 25. Interpublic PR* Top Executive: Fred Cook, pres & CEO Agency totals Revenue ($ in millions) 2006 2005 % chg Headquarters: Golin/Harris / 111 E. Wacker Dr., Chicago, Ill. 60604 / Worldwide ...... $493.8 $474.1 4.2 Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: www.golinhar- U.S...... $382.6 $354.1 8.0 ris.com Non-U.S...... $111.2 $120.0 -7.3 Notes: Interpublic PR is an Ad Age construct and represents the esti- mated totals of Interpublic’s public relations operations. MWW Group Agency totals Employees 2006 2005 % chg BNC Worldwide ...... 250 200 25.0 Agency totals U.S...... 246 200 23.0 Employees 2006 2005 % chg Non-U.S...... 4 0 NA U.S...... 88 120 -26.7 2006 2005 Offices 2006 2005 % chg Offices % chg U.S...... 2 2 0.0 Worldwide ...... 11 8 37.5 Notes: BNC is a marketing communications company operating in the U.S...... 10 8 25.0 entertainment, sports and lifestyle/pop culture arena. The unit has Non-U.S...... 1 0 NA offices in Los Angeles and New York. Joseph T. Assad in early 2006 Notes: MWW Group is a PR agency specializing in consumer market- became senior VP-general manager, replacing Doug Scott, who left the ing, corporate communications, investor relations, public affairs and agency. Mr. Assad had been VP at the New York office. government relations, and healthcare. MWW has 11 full-service Top Executive: Michael Nyman, chmn & CEO Headquarters: BNC / 8687 Melrose Ave., 8th Fl., Los Angeles, Calif. offices, including the 2006 addition of Dallas and Irvine, Calif. MWW’s 90069 / Phone: (310) 854-4800 / Fax: (310) 854-4848 / URL: client base is from the consumer, professional services and industrial www.bncpr.com sectors. The agency was founded in 1986. Top Executive: Michael W. Kempner, pres & CEO DeVries Public Relations Headquarters: MWW Group / One Meadowlands Plaza, East Agency totals Rutherford, N.J. 07073 / Phone: (201) 507-9500 / Fax: (201) 507-0092 / Employees 2006 2005 % chg URL: www.mww.com U.S...... 96 103 -6.8 Offices 2006 2005 % chg U.S...... 1 1 0.0 Weber Shandwick Notes: DeVries Public Relations, a consumer marketing PR specialist, Agency totals was acquired in late 2001 by Interpublic. Offices 2006 2005 % chg Top Executive: Jim Allman, CEO U.S...... 21 NA NA Headquarters: DeVries Public Relations / 30 E. 60th St., New York, N.Y. 10022 / Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: Notes: Weber Shandwick, a PR agency, operates in 81 owned offices in www.devries-pr.com 39 markets, but its affiliates network balloons its presence to more than 119 offices in 72 markets. During 2006, Weber Shandwick expanded its Golin/Harris presence throughout Central and Eastern Europe, adding new offices in Agency totals Poland, Croatia, and Bosnia and Herzegovina and new affiliate offices Employees 2006 2005 % chg in Romania, Slovakia, Slovenia, Serbia and Montenegro, Latvia, 550 490 12.2 Worldwide ...... Lithuania, and Estonia. The agency also signed on an affiliate in Iceland U.S...... 360 220 63.6 and opened a Miami unit in 2006. The agency is a merger of Weber Non-U.S...... 190 270 -29.6 Offices 2006 2005 % chg Group, founded in Cambridge, Mass., in 1987, and Shandwick Worldwide ...... 30 31 -3.2 International, founded in London in 1974, and BSMG Worldwide, U.S...... 13 13 0.0 which merged into Weber Shandwick in 2001. BSMG traces its linage Non-U.S...... 17 18 -5.6 to 1921. Notes: Golin/Harris is an international PR agency based in Chicago. It Top Executive: Jack Leslie, chmn has offices in 13 U.S. cities and 17 cities outside the U.S. The firm struck Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: An asterisk (*) indicates figures are Ad Age estimates. www.webershandwick.com

SPONSORED BY April 30, 2007 | Advertising Age |53 DATACENTER 2007 AGENCY PROFILES YEARBOOK 17 George P. Johnson Co. Mini brand the past six years. The reason: DaimlerChrysler’s Mercedes Group appointed Jung von Matt as its new German agency, replacing Revenue ($ in millions) 2006 2005 % chg Springer & Jacoby, Hamburg, which held the Mercedes-Benz account Worldwide ...... $213.2 $203.0 5.0 in Germany for 16 years. It was not the first time that Jung von Matt U.S...... $159.2 $142.4 11.8 ousted a long-time car client. Before working for BMW Group, the Non-U.S...... $54.0 $60.6 -11.0 agency handled VW’s Audi and later fired it. All told, Jung von Matt Employees 2006 2005 % chg grabbed 11 new clients in 2006 and lost four. Its main clients are Worldwide ...... 1,319 1,206 9.4 Deutsche Post (or post:net), Nintendo, travel company TUI, and dis- U.S...... 817 746 9.5 counter Saturn. In the past 15 years, Jung von Matt has become a hold- Non-U.S...... 502 460 9.1 ing of 12 agencies that include eight traditional shops and agencies for Offices 2006 2005 % chg corporate/design, new media, online, event PR and media specializa- Worldwide ...... 20 14 42.9 tion. U.S...... 5 4 25.0 Top executive: Holger Jung, dir Non-U.S...... 15 10 50.0 Headquarters: Jung von Matt / Glashuettenstrasse 38, Hamburg, Notes: George P. Johnson Co. is an integrated event marketer operat- Germany 20357 / Phone: 49-40-4321-0 / Fax: 49-40-4321-1000 / URL: ing largely in automotive and information technology industries. GPJ www.jvm.de provides integrated event marketing strategy, creative, data and execu- tion services through 20 global offices: event marketing services and full-scale production facilities in Auburn Hills, Mich., Torrance, Calif., 19 LBI International Stuttgart, Germany, and Sydney, Australia; and event marketing serv- Revenue ($ in millions) 2006 2005 % chg ices offices in Boston, San Francisco, London, Stuttgart, Tokyo, Beijing, Worldwide ...... $212.4 $184.1 15.3 Shanghai, Singapore, Seoul and Bangalore, India. GPJ builds a strategic U.S...... $40.0 $35.0 14.3 event portfolio for clients by integrating event strategy and selection, Non-U.S...... $172.4 $149.1 15.6 design, event management and measurement. In June 2006, the com- Employees 2006 2005 % chg pany formed Event Management Team, a joint venture with Encore Worldwide ...... 1,301 1,259 3.3 Productions, a Las Vegas-based full-service meetings and entertain- U.S...... 200 180 11.1 ment production and audio visual equipment rental company. The ven- Non-U.S...... 1,101 1,079 2.0 ture is led by Ed Sypek, VP-operations at GPJ, and Phillip Cooper, Offices 2006 2005 % chg Encore CEO. The collaboration formalizes a long-standing strategic 20 20 0.0 partnership between the two companies. GPJ was founded in 1914 as a Worldwide ...... 1 1 0.0 flag and decoration company. U.S...... 19 19 0.0 Top executive: Robert G. Vallee Jr., CEO Non-U.S...... Headquarters: George P. Johnson Co ./ 3600 Giddings Rd., Auburn Notes: LBI International is the name of the digital marketing and tech- Hills, Mich. 48326 / Phone: (248) 475-2500 / Fax: (248) 475-2325 / nology services company resulting in the July 31, 2006 merger of LB URL: www.gpj.com Icon of the Netherlands and Framfab of Sweden. The company has 20 offices in 10 countries. Its agencies include New York-based IconNicholson, DAD and Winsome in Belgium, Framfab in Denmark 50 Jung von Matt and Switzerland, IconMedialab in Italy, Escador and Lost Boys in the Netherlands, LBi and Nexus in Spain, LBi in the U.K, Framfab and Revenue ($ in millions) 2006 2005 % chg Starring in Sweden, and Framfab and MetaDesign in Germany. The Worldwide ...... $87.1 $74.1 17.5 U.K. claims the largest geographic segment, accounting for almost 37% Employees 2006 2005 % chg of revenue; Germany is No. 2 with about 19% of revenue. Company Worldwide ...... 696 556 20.0 totals, including headcounts, are shown pro forma as if the merger took Offices 2006 2005 % chg place Jan. 1, 2005. LBI had $12.5 million in net income in 2006 vs. $8.8 Worldwide ...... 14 13 7.0 million in 2005. Management is led by Chairman Sven Skarendahl, for- Notes: Holger Jung, 52, and Remy von Matt, 53, started their mer chair of Framfab, and CEO Robert Pickering, former CEO at LB Hamburg-headquartered agency Jung von Matt in 1991. Both had been Icon. working at Springer & Jacoby. They took along as one of their first Top executive: Sven Skarendahl, chmn clients, car rental agency Sixt, and have been instrumental in elevating Headquarters: LBI International / Rosenlundsgatan 29A, P.O Box it to market leader in Germany. Over the years, the agency has contin- 38078, Stockholm, SE 100 64 / Phone: 46-8-41-00-10-00 / Fax: 46-8- ued to grow steadily in Germany, while expanding to Vienna and Zurich, and last year, to Stockholm. In June 2006, Jung von Matt 5223-9009/31-20-460-4502 / URL: www.lbicon.com shocked the German marketing world when it fired its long-time client An asterisk (*) indicates figures are Ad Age estimates. BMW Group for which the agency handled BMW autos as well as the

SPONSORED BY April 30, 2007 | Advertising Age |54 DATACENTER 2007 AGENCY PROFILES YEARBOOK

INTEGRATED MARKETING AGENCIES allowed us to build the network as we wish, rather than around BA’s suppliers and technology,” Mr. MacLennan told Ad Age in October IconNicholson 2006. Agency totals Top executive: Jeremy Sinclair, chmn Revenue ($ in millions) 2006 2005 % chg Headquarters: M&C Saatchi / 36 Golden Square, London, W1F 9EE U.S...... $40.0 $35.0 14.3 / Phone: 44-20-7543-4500 / Fax: 44-20-7543-4501 / URL: Employees 2006 2005 % chg www.mcsaatchi.com U.S...... 200 180 11.1 Offices 2006 2005 % chg TRADITIONAL AGENCIES U.S...... 1 1 0.0 Notes: IconNicholson is an IT professional services agency founded in M&C Saatchi 1987. Its services include strategic consulting, user-driven modeling Agency totals 2006 2005 and design, and system development and integration. In August 2006, Revenue ($ in millions) % chg U.S...... $6.7 $5.8 14.3 IconNicholson hired Rohn Jay, a strategic director, supporting the Employees 2006 2005 % chg agency’s Midwest client base. Mr. Jay had previously run the interac- U.S...... 60 23 160.9 tive unit at Periscope, Minneapolis. Previously, IconNicholson sold off Offices 2006 2005 % chg local offices in Washington, San Francisco and St. Louis, largely to man- U.S...... 2 2 0.0 agement, and in 2005, consolidated operations into its New York office. Notes: M&C Saatchi in the U.S. is a consolidation of offices in New Top Executive: Tom Nicholson, founder & mg dir York and Los Angeles. The two offices were centralized this February Headquarters: IconNicholson / The Puck Building, 8th Fl., 295 under new North American CEO, Huw Griffith, who had been chief Lafayette St., New York, New York 10012 / Phone: (212) 274-0470 / executive at M&C Saatchi in Los Angeles since 2003. Jenifer Willig left Fax: (212) 274-0380 / URL: www.iconnicholson.com the New York office in 2007 as managing director. The LA shop has 40 staffers and clients that include Ketel One, Crystal Cruises, Petco, San 35 M&C Saatchi Diego Zoo, Tourism Australia and the Getty Museum. The New York shop has 20 staffers serving clients: AIG, The Financial Times, Toto, Revenue ($ in millions) 2006 2005 % chg Royal Bank of Scotland and Silver Jet. Worldwide ...... $139.0 $123.3 12.7 Top Executive: Tom Dery, exec chmn; Huw Griffith, CEO U.S...... $6.7 $5.8 14.3 Headquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y. Non-U.S...... $132.3 $117.4 12.7 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: Employees 2006 2005 % chg www.mcsaatchi.com Worldwide ...... 909 806 12.8 U.S...... 60 23 160.9 39 Marketing Store Non-U.S...... 849 783 8.4 Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 18 18 0.0 Worldwide ...... $121.4 $108.2 12.3 U.S...... 2 2 0.0 U.S...... $50.3 $47.4 6.2 Non-U.S...... 16 16 0.0 Non-U.S...... $71.1 $60.8 17.0 Notes: Publicly held M&C Saatchi, founded in 1995 by Maurice Employees 2006 2005 % chg Saatchi following his departure from the board of international agency Worldwide ...... 784 718 9.2 network Saatchi & Saatchi, is a network of 18 agencies on four conti- U.S...... 236 230 2.6 nents. Maurice’s brother and co-investor, Charles Saatchi, exited from Non-U.S...... 548 488 12.3 M&C in October 2006, selling his 7% stake for about $7 million. Offices 2006 2005 % chg 14 14 0.0 Charles had largely been a passive investor, dedicating his time and Worldwide ...... 3 3 0.0 efforts instead to his modern art collection. Maurice still puts in a full U.S...... 11 11 0.0 day at the agency. M&C, with two offices in the U.S., in New York and Non-U.S...... Los Angeles, added M&C Saatchi GAD in Paris in 2005 and a year later Notes: Marketing Store, founded in 1986, is a marketing services com- entered Berlin when it acquired a majority stake in local agency pany that focuses on in-store promotion, including merchandising and International GmbH and changed its shingle to M&C Saatchi Berlin. point-of-purchase. It is part of the Havi Group. In January 2007, David M&C Saatchi is actively marketing itself as a network for the first time Bender became CEO replacing Graham Kemp, who retired. Mr. Bender moved over from sibling company Havi Global Solutions. Marketing after losing its founding and biggest account, British Airways, in Store recently created an Hispanic marketing division, Marketing October 2005. Its new mantra is “brutal simplicity” in thought, culture Bodega. The unit is led by John Burn Marante, VP-managing director, and process, says Moray MacLennan, European chairman. Party to that minimalist approach was the launch of its One Word Equity program An asterisk (*) indicates figures are Ad Age estimates. for clients. Losing BA “forced us to reappraise the place, and it has

SPONSORED BY April 30, 2007 | Advertising Age |55 DATACENTER 2007 AGENCY PROFILES YEARBOOK who joined Marketing Store in 2005. The unit has its own creative and acquisition of a majority stake in Zyman Group and $2.1 million relat- client service team, but draws on Marketing Store’s support services, ing to changes in accounting for Zig and Mono). including its promotion operations (for games and competitions) and Customer Relationship Management: The segment, consisting of consumer products divisions. Marketing Store has 14 offices world- Indiana-based CRM firm Accent Marketing Services, provides market- wide, including three in China: Shanghai, Shenzhen and Hong Kong. ing services including “design, development and implementation of a Marketing Store’s parent is Havi Group, a private company founded in complete customer service and direct marketing initiative intended to 1974 to provide distribution services to McDonald’s stores in the acquire, retain and develop each client’s customer base. This is accom- Chicago area. Havi now operates in more than 40 countries. Havi plished primarily through sophisticated database management and ana- Group, in addition to Marketing Store, owns companies that provide lytical services and through customer care services using eight domestic infrastructure/logistics management, supply chain services, and equip- and two foreign-based customer contact facilities to regional, national ment rental/maintenance services. and global clients.” Employees: 2,982. Revenue in 2006: $84.9 million, Top executive: David Bender, CEO up 26.3%, “due primarily to higher volumes from existing clients in Headquarters: Marketing Store/701 E. 22nd St., Lombard, Ill. part as a result of the opening of three additional customer care centers 60148/Phone: (630) 693-1400/Fax: (630) 693-6925/URL: during 2006 offset by the closure of one customer care center.” www.tmsw.com Specialized Communication Services: Marketing services firms typ- ically hired “to provide a single or a few specific marketing services to regional, national and global clients”. The services they provide include 11 MDC Partners advertising, sales promotion, direct marketing, media relations, design Revenue ($ in millions) 2006 2005 % chg and branding, research, interactive and corporate communications. Worldwide ...... $423.7 $363.4 16.6 Agencies: Accumark Communications (corporate communications); U.S...... $355.9 $305.2 16.6 Banjo (entertainment marketing); Bratskeir (marketing and PR); Bruce Non-U.S...... $67.8 $58.1 16.6 Mau Design (branding); Bryan Mills Group (financial communica- Employees 2006 2005 % chg tions); Chinnici Direct (direct); Computer Composition (pre-press serv- Worldwide ...... 4,994 4,055 23.2 ices); Hello Design (design); Henderson Bas (interactive); Integrated Offices 2006 2005 % chg Healthcare Communications (healthcare); Ito Partnership (branding); Worldwide ...... 30 NA NA Yamamoto Moss Mackenzie (branding); Margeotes Fertitta Powell (ad U.S...... 19 NA NA agency); Northstar Research Partners (research); Onbrand (branding); Non-U.S...... 11 NA NA Pro-Image (publishing services); Source Marketing (promotions and Notes: In November 2006, MDC sold its Secured Products events); TargetCom (corporate communications, direct, database); International Group (a printer of postage stamps, tickets, cards and Veritas Communications (corporate communications). Employees: 537. labels) to H.I.G. Capital, a private-equity firm, for about $27 million. Revenue in 2006: $97.3 million, up $5.1 million or 5.5% from 2005. That sale completed MDC’s transformation into a marketing-commu- In addition to the preciously noted employees, MDC reported a cor- nications company. porate staff with 37 employees in 2006. The price tag was a fraction of Secure Products’ 2005 revenue ($80.1 One of the company’s ad agencies, Margeotes Fertitta Powell (MFP), million). (MDC’s 2006 and revised 2005 revenue figures on this page ended its run as a standalone shop in April 2007. MDC that month fold- exclude Secure Products’ revenue.) Secure Products in 2005 accounted ed MFP, New York, into Kirshenbaum Bond, New York, and also backed for 647 of MDC’s 4,055 employees; factoring out Secure Products, a new agency, dubbed We Are Gigantic, set up by MFP’s chief creative MDC had 3,408 employees in 2005. officer, Neil Powell. MDC in March 2007 forecast full-year 2007 revenue of $490-$500 MDC did a series of small deals in 2006: million, up 16%-18%. In early February 2006, it purchased the rest (12.3%) of Source MDC breaks its marketing-communications business into three Marketing for $2.3 million. Later that month, Source issued a 15% segments: stake to management, leaving MDC with 85% of Source. Management Strategic Marketing Services: Firms offering “a full integrated com- bought another 5% in late 2006, leaving MDC with 80% of Source. plement of marketing communication and consulting services, includ- In July 2006, MDC boosted its ownership in Accent Marketing ing advertising and media, direct marketing, public relations, corporate 4.3% to 93.7%. communications, market research, corporate identity and branding, In November 2006, MDC’s Zig bought 65% of Hadrian’s Wall interactive marketing and sales promotion.” Agencies: Allard Johnson Advertising LLC, a creative shop, for $550,000. In addition, MDC (advertising and integrated communications); ACLC (advertising and bought another 0.2% of Zig for $18,000 and MDC Stock Appreciation integrated communications); Colle & McVoy (ad agency); Crispin Rights valued at $104,000, giving MDC majority ownership of 50.1%. Porter & Bogusky (ad agency); Fletcher Martin (integrated communi- MDC purchased an additional 20% of Northstar Research Partners, cations); Kirshenbaum Bond & Partners (ad agency); Mono Advertising MDC’s main research agency, for $3.4 million cash in November 2006; (ad agency and branding); VitroRobertson (ad agency); Zig (ad agency); that gave MDC a 70.1% stake. Zyman Group (marketing consultancy). Employees: 1,438. Revenue in MDC’s Bryan Mills Group in February 2007 bought 100% of 2006: $241.5 million, up 18.4% or $37.6 million (reflecting organic Iradesso Communications Corp., a Canadian financial communications growth of $22.4 million, $11.7 million in revenue relating to the 2005 firm, for $300,000 cash and an 11.85% stake in Bryan Mills valued at

SPONSORED BY April 30, 2007 | Advertising Age |56 DATACENTER 2007 AGENCY PROFILES YEARBOOK about $700,000. At year end 2006, MDC owned 71.2% of Bryan Mills. U.S. Headquarters: 950 Third Ave. 5th Fl., New York 10014 / (646) MDC as of year-end 2006 owned 49% of Crispin Porter; under an 429-1800 / URL: www.mdc-partners.com agreement, MDC could increase that stake to 60% in 2007, up to 77% in 2008, up to 94% in 2010 and up to 100% in 2012. TRADITIONAL AGENCIES In 2006, MDC consolidated financial reporting for three firms Cliff Freeman & Partners* (Accumark, Mono, Zig). MDC previously had used the equity method Agency totals of accounting for its stakes in those firms, meaning it reported a share Revenue ($ in millions) 2006 2005 % chg of income equal to its ownership stake. MDC as of year-end 2006 was U.S...... $12.0 $14.0 -14.3 2006 2005 consolidating the results of all agencies except two for which it still Offices % chg U.S...... 1 1 0.0 used the equity method: Cliff Freeman (19.9% stake) and Fuse (20%). Notes: Cliff Freeman & Partners, a traditional ad agency, sold a 19.9% MDC’s top clients in 2006 included Sprint and two key Crispin stake to MDC in March 2004; MDC had an option to buy the rest in Porter clients, Volkswagen of America and Burger King. Sprint 2007. The agency’s sellers had a chance for additional pay after two accounted for about 15.5% of revenue. No client accounted for 10% or years if the agency met earnings targets, but MDC said in its March more of revenue in 2005. In 2004, Sprint, via a vendor relationship with 2006 10-K: “Based on current earnings levels, the additional considera- IBM, represented about 13% of MDC revenue. tion is nil.” MDC added in its March 2007 10-K: “Based on current MDC’s ten largest clients (by revenue) accounted for 39%, 35% and earnings levels, no additional compensation is expected to be paid.” 34% of 2006, 2005 and 2004 revenue, respectively. MDC in fourth quarter 2006 recorded an impairment charge of MDC has dual headquarters in Toronto, where it began, and New $800,000 on its investment in the agency. The agency, founded in 1987 York. In both 2006 and 2005, it generated 84% of revenue from the as a subsidiary of Saatchi & Saatchi, in 1999 was sold to Cliff Freeman, U.S., 14% from Canada and 2% from elsewhere. agency chairman-chief creative officer, among others. Jeff McClelland became the agency’s first CEO in November 2005. In December 2006, MDC revealed findings of a board review of past Top Executive: Cliff Freeman, chmn & chief creative officer; Jeff stock-option grants. MDC adjusted past option grants for which exercise McClelland, CEO price didn’t match market price on date of grant approval so that exercise Headquarters: Cliff Freeman & Partners / 375 Hudson St., New York, price was now the same as market price on date of approval. MDC said it N.Y. 10014 / Phone: (212) 463-3200 / Fax: (212) 463-3225 / URL: didn’t expect to restate any financial statements for prior periods. www.clifffreeman.com The options review noted: “From 1996 through early 2004, the exer- cise prices for stock options were routinely lower than the market Crispin Porter & Bogusky* prices of the company’s stock on the dates on which these grants were Agency totals formally approved. The company’s practice was to have the exercise Revenue ($ in millions) 2006 2005 % chg price correspond to the date in the preceding month on which the mar- U.S...... $86.4 $54.7 57.9 ket price of the company's stock was at the monthly low. The compa- Employees 2006 2005 % chg ny's current options grant processes do not follow this practice.. There Worldwide ...... 598 378 58.2 590 376 56.9 was no finding of intentional wrongdoing by any current executive U.S...... 8 2 300.0 officer or director of the company." Non-U.S...... Offices 2006 2005 % chg The company added: "Current executive officers and directors who U.S...... 3 2 50.0 had oversight responsibility for the stock option granting process and Notes: Crispin Porter & Bogusky is a full-service agency based in who received and exercised misdated options have agreed to reimburse Miami. MDC reported Crispin Porter’s revenue at $86.4 million in the company in an amount equal to the difference between the exercise 2006, up a stunning 58% from revenue of $54.7 million in 2005, as the price paid and the exercise price that would have been paid to the com- agency’s operating income climbed to $15.1 million from $11.4 million. pany had the proper grant dates been used." MDC fully consolidated Crispin Porter in its financials as of September MDC in April 2007 hired Brandon Berger as director of digital inno- 2004 even though it only owns a 49% stake. The abrupt departure of vation, part of MDC's effort to expand its digital offerings. Mr. Berger Volkswagen of America’s director of brand innovation, Kerri Martin, was a former digital executive at WPP's Ogilvy. who left the marketer in January 2007 after a 20-month stint, did not Top executive: Miles S. Nadal, chmn & CEO have an immediate impact on the high-profile VW business at Crispin, Headquarters: MDC Partners/45 Hazelton Ave., Toronto, Ont. M5R to whom she directed the $350 million account from Havas’ Arnold. Crispin Porter in March 2007 abruptly resigned the Miller Brewing Co. 2E3 / Phone: (416) 960-9000 / Fax: (416) 960-9555 / URL: www.mdc- account, ending a troubled relationship. Shortly after the agency partners.com walked, a Miller insider said that if Crispin had stayed on, it was An asterisk (*) indicates figures are Ad Age estimates. “inevitable” that the brewer would have begun a review on its main- stay Lite brand within a month. Crispin Porter in 2006 opened a branch

SPONSORED BY April 30, 2007 | Advertising Age |57 DATACENTER 2007 AGENCY PROFILES YEARBOOK in Boulder, Colo., shifting a large part of its creative operations from not included in the Kirshenbaum Bond total. In 2006, Kirshenbaum Miami. MDC has an option to extend its ownership in Crispin to 60% Bond started WhiteSpace, specializing in marketing strategy. In March in 2007. 2006, Lime bought Jericho Communications, New York. Top Executive: Charles K. Porter, chmn Top Executive: Jon Bond & Richard Kirshenbaum, co-chmn Headquarters: Crispin Porter & Bogusky / 3390 Mary St., Miami, Headquarters: Kirshenbaum Bond & Partners / 160 Varick St., New Fla. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / URL: York, N.Y. 10013 / Phone: (212) 633-0080 / Fax: (212) 633-1711 / URL: www.cpbgroup.com www.kb.com

Fletcher Martin Mono Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $8.0 $8.0 0.0 U.S...... $3.5 NA NA Employees 2006 2005 % chg Employees 2006 2005 % chg U.S...... 70 70 0.0 U.S...... 20 NA NA Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 1 1 0.0 U.S...... 1 1 0.0 Notes: Fletcher Martin is a traditional agency with sequences in busi- Notes: Mono was founded in February 2004 by ex-Carmichael Lynch ness-to-business and financial services. It is 85% owned by MDC. executive James Scott, and two former Fallon staffers, Michael Hart and MDC has an option to acquire the rest of the agency in 2007. Chris Lange. The agency is 49.9% owned by MDC. Top Executive: Andy Fletcher, pres & CEO Top Executive: James Scott, mg ptnr & co-founder Headquarters: Fletcher Martin / 303 Peachtree Center Ave., Ste. 625, Headquarters: Mono / 2902 Garfield Ave. S, Minneapolis, Minn. Atlanta, Ga. 30303 / Phone: (404) 221-1188 / Fax: (404) 223-1136 / 55408 / Phone: (612) 822-4135 / Fax: (612) 822-4136 / URL: URL: www.fletchermartin.com www.mono-1.com Kirshenbaum Bond & Partners* Agency totals Revenue ($ in millions) 2006 2005 % chg VitroRobertson* U.S...... $50.2 $47.4 5.9 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 251 213 17.8 U.S...... $6.4 $6.4 0.0 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 1 2 -50.0 U.S...... 74 NA NA Notes: Kirshenbaum Bond & Partners is set to gain a few key clients Offices 2006 2005 % chg of MDC sibling Margeotes Fertitta Powell with the imminent dissolv- U.S...... 1 NA NA ing of MFP into Kirshenbaum. MFP’s Neil Powell, chief creative officer, Notes: VitroRobertson, 68% owned by MDC, is a traditional agency. launched his own agency under the auspices of MDC and was expected MDC, which bought its stake in July 2004 for $7.6 million, has an to claim some of the MFP client list as well. Client defections have hurt option to gain full ownership in 2011. MFP in recent years, particularly the losses of Godiva Chocolates, Top Executive: John Vitro & John Robertson, ptnrs & co-creative dirs SunCom, McGraw-Hill and Regent (Radisson hotels) in 2006. Only a Headquarters: VitroRobertson / 625 Broadway, 4th Fl., San Diego, few members of MFP’s staff will joing KB&P. CEO George Fertitta is Calif. 92101-5403 / Phone: (619) 234-0408 / Fax: (619) 234-4015 / leaving the agency he helped found in 1973. KB&P made a major man- URL: www.vitrorobertson.com agement change in 2006, naming Aaron Reitkopf in August 2006 as group president, a new post, from president, occurring shortly after Yamamoto Moss Mackenzie Rob Feakins left the agency as executive creative director and vice Agency totals chairman at mid-year to become president, chief creative officer for Revenue ($ in millions) 2006 2005 % chg Publicis USA in New York. Kirshenbaum Bond, founded in 1987, is U.S...... $8.1 $5.1 57.1 60% owned by MDC Partners, which has an option to buy up to 100% Employees 2006 2005 % chg of the shop in 2008. Kirshenbaum Bond is based in New York and oper- U.S...... 54 28 92.9 ates interactive unit Dotglu, PR agency Lime, and media specialist shop Offices 2006 2005 % chg Media Kitchen. Kirshenbaum Bond closed its San Francisco service U.S...... 1 1 0.0 office effective July 31, 2006. (In its March 2007 10-K, MDC reported a Notes: Yamamoto Moss Mackenzie is the result of the merging of charge to operations of $2.6 million for lease termination and leasehold Yamamoto-Moss and Mackenzie, two Minneapolis agencies that writeoffs related to an agency that “closed an office on the West Coast” together market themselves as a brand agency, involved in logo design, in August 2006.) Media Kitchen revenue, estimated at $10 million, is naming, positioning, packaging, environmental design and identity An asterisk (*) indicates figures are Ad Age estimates. systems. YM was acquired in October 2006. MacKenzie, founded in 1997 and part of MDC since 2000, brought to the merger a specializa-

SPONSORED BY April 30, 2007 | Advertising Age |58 DATACENTER 2007 AGENCY PROFILES YEARBOOK tion in financial services, healthcare, technology and retail. Yamamoto Source Marketing Moss, founded in 1979 by principals Hideki Yamamoto and Miranda Agency totals Moss, added a design-oriented specialty that focuses on creative, brand- Revenue ($ in millions) 2006 2005 % chg ing and strategy to the merged unit. Yamamoto Moss Mackenzie in U.S...... $14.1 $15.0 -6.0 April 2007 hired J. Mark Jones as chief operating officer, a new post. He Employees 2006 2005 % chg had been head of U.S. operations for Alea Group Holdings Ltd. U.S...... 52 42 23.8 2006 2005 Top Executive: Andrew Mackenzie, pres & CEO Offices % chg 3 2 50.0 Headquarters: Yamamoto Moss Mackenzie / 505 N. Hwy. 169, U.S...... Notes: Waterford Park, Ste. 350, Minneapolis, Minn. 55441 / Phone: (763) Source Marketing is an integrated marketing agency specializ- ing in trade marketing, local and field programming and trade/co-mar- 417-7300 / Fax: (763) 417-7301 / URL: www.mackenziemarketing.com keting among its promotional services.MDC owns 80% of Source. The agency opened an office in San Francisco in early 2006. INTEGRATED MARKETING AGENCIES Top Executive: Derek Correia, CEO Accent Marketing Services Headquarters: Source Marketing / 15 Ketchum St., Westport, Conn. 06880 / Phone: (203) 291-4000 / Fax: (203) 291-4011 / URL: Agency totals www.source-marketing.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $84.9 $67.3 26.3 U.S...... $71.1 $67.3 5.8 TargetCom* Agency totals Non-U.S...... $13.7 NA NA Revenue ($ in millions) 2006 2005 % chg Employees ...... 2006 2005 % chg U.S...... $4.0 NA NA Worldwide ...... 2,912 1,904 52.9 Employees 2006 2005 % chg 2,596 1,900 36.6 U.S...... U.S...... 25 25 0.0 316 4 Non-U.S...... NA Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 1 1 0.0 Worldwide ...... 12 10 20.0 Notes: TargetCom is an integrated marketing agency specializing in U.S...... 10 8 25.0 direct marketing. It became part of MDC in 2000 and is fully owned by Non-U.S...... 2 2 0.0 MDC. Notes: Accent Marketing Services is an integrated marketing agency Top Executive: Nora Ligurotis, pres involved in CRM. Accent Marketing largely is a customer services Headquarters: TargetCom / 444 N. Michigan Ave., 27th Fl., Chicago, company handling in-bound customer services by offering back-in sup- Ill. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-9628 / URL: port for clients like Sprint, among the clients for which it manages loy- www.targetcom.com alty projects, retention efforts and customer billings queries. MDC boosted its ownership to 93.7% in 2006 by buying an additional 4.3% Zyman Group* of the agency. It has an option to extend that ownership to 99.5% this Agency totals year. Revenue ($ in millions) 2006 2005 % chg Top Executive: Kevin Foley, pres U.S...... $46.4 $60.5 -23.3 2006 2005 Headquarters: Accent Marketing Services / 400 Missouri Ave., Ste. Offices % chg 107, Jeffersonville, Ind. 47130 / Phone: (812) 206-6200 / Fax: (812) 206- Worldwide ...... 7 NA NA U.S...... 5 NA NA 6201 / URL: www.accentonline.com Non-U.S...... 2 NA NA Notes: Zyman Group, a marketing consultancy run by one-time Henderson Bas Coca-Cola Co. executive Sergio Zyman, became part of MDC in 2005 Notes: Henderson Bas is largely an interactive agency with a direct when the holding company bought 62% of the firm for $64.6 million. marketing component. In April 2002 it consolidated its operations into Zyman could have received an additional payout up to $12 million if its Toronto office, eliminating its Portland, Ore., shop. It is 65% owned Zyman met "specified financial targets" for the 12 month periods by MDC, which has an option to increase that percentage to 100% by ending June 2006 and June 2007. But Zyman failed to meet required the end of 2007. targets for the 12 months ended June 2006, and "based on Zyman Top Executive: Dawna Henderson, pres & mg ptnr Group's expected performance for the twelve months ended June 30, Headquarters: Henderson Bas / 479 Wellington St. W., Toronto, Ont. 2007, such financial targets are not expected to be met," MDC said in its March 2007 10-K. Zyman had its headquarters in Atlanta and, as M5V 1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL: of March 2007, "offices or satellites" in Chicago, London, Miami, www.theniceagency.com Minneapolis, Mexico City and New York. Zyman in March 2007 An asterisk (*) indicates figures are Ad Age estimates. named Gary Bassell, a former chairman-CEO of Hispanic shop Bravo Group, as managing principal and co-lead of Zyman's multicultural

SPONSORED BY April 30, 2007 | Advertising Age |59 DATACENTER 2007 AGENCY PROFILES YEARBOOK practice, based in Miami. MDC can increase its stake in Zyman up to TRADITIONAL AGENCIES 67.6% in 2008 and up to 93.2% in 2013. Top Executive: Sergio Zyman, chmn Media Consulta USA Top Executive: Headquarters: Zyman Group / 950 East Paces Ferry Rd. NE Ste. 3300, Walter G. Maerz Headquarters: Media Consulta USA / 151-07 84th St., New York, Atlanta, Ga. 30326 / Phone: (404) 682-5400 / Fax: / URL: N.Y. 11432 http://www.zyman.com MEDIA SPECIALIST AGENCIES 20 Media Square* Media Kitchen Revenue ($ in millions) 2006 2005 % chg Notes: Media Kitchen began as the unbundled media unit of Worldwide ...... $196.0 $132.9 47.5 Kirshenbaum Bond but is increasingly becoming a media-neutral com- U.S...... $12.5 $7.1 76.7 pany involved in brand strategy. Barry Lowenthal became managing Non-U.S...... $183.5 $125.9 45.8 partner and president of Media Kitchen in January 2006, replacing Paul Employees 2006 2005 % chg Woolmington. Mr. Woolmington left in December 2005 to co-run the Worldwide ...... 1,800 1,700 5.9 new agency, Naked in New York, with M.T. Carney. Mr. Lowenthal had U.S...... 51 45 13.3 previously been media director of Bartle Bogle Hegarty. Non-U.S...... 1,749 1,655 5.7 Top Executive: Barry Lowenthal, mg ptnr & pres Notes: Media Square is a publicly held community of marketing serv- Headquarters: Media Kitchen / 160 Varrick St., 4th Fl., New York, ices and marketing communications companies, stretching across N.Y. 10013 / Phone: (646) 336-9400 / Fax: (646) 336-6627 / URL: Europe, the Far East, Africa and America. The main U.S. entity is the www.mediakitchen.tv network office for The Gate, an integrated advertising agency network with offices in New York, London, Hong Kong, Shanghai, Singapore and Johannesburg. Formerly known as Citigate Albert Frank, the finan- 27 Media Consulta cial agency, The Gate rebranded in May 2005. U.K.-based Media Square, servicing more than 2,500 clients and employing 1,800 people Revenue ($ in millions) 2006 2005 % chg worldwide, was founded in 2000 to tap into the then booming e-mar- Worldwide ...... $167.5 $152.2 10.1 ket. It made its big move into the broader marketing communications Employees 2006 2005 % chg field in November 2005 by buying 17 marketing communications, Worldwide ...... 1,222 0 advertising, research, on-line and marketing services businesses from Offices 2006 2005 % chg Huntsworth, all but one (Homes & Marchant) previously owned by Worldwide ...... 50 49 2.0 advertising organization Incepta Group prior to its acquisition early in U.S...... 1 1 0.0 2005 by Huntsworth. Revenue tallies in this report are Ad Age esti- Non-U.S...... 49 48 2.1 mates based on first-half interim results and management’s analysis of expectations in the second half. Prior-year figures were adjusted to Notes: Media Consulta (MC), Berlin, founded in 1993, is one of reflect Media Square’s shift from a fiscal closing in October 2005 (for Germany’s largest independent and fastest growing agencies, with a fiscal 2006) to February 2007. network of owned-offices and associates that cover the 27 EU countries Top executive: Jeremy Middleton, chief exec ; Graeme Burns, grp fin dir as well as 22 other countries, including an office in New York. During Headquarters: Media Square / 14 Carlisle St., London, W1D 3BW / 2006, European revenue rose 12.8% to $98.7 million, or about 58% of Phone: 44-20-7949-9160 / Fax: 44-20-7287-936 1/ URL: www.medi- MC’s total revenue. The agency grabbed a number of new accounts asquare.co.uk from the German government, discounter Lidl and public relations for Vodafone. International business was enhanced with new wins from six EU Commissions. During 2006 MC Shanghai was opened, but Media TRADITIONAL AGENCIES Consulta has not revealed details about the new agency. The majority The Gate of MC’s work is public relations and event marketing, including youth, Agency totals music and sports marketing, corporate communications and online PR; Revenue ($ in millions) 2006 2005 % chg $12.5 $7.1 76.7 about a third is traditional advertising, media buying and TV produc- U.S...... 2006 2005 tion. CEO Harald Zulauf owns 24% of the agency. Employees % chg 51 45 13.3 Top executive: Harald Zulauf, mg dir & CEO U.S...... Offices 2006 2005 % chg Headquarters: Media Consulta / Wassergasse 3, Berlin, 10179 / Worldwide ...... 9 9 0.0 Phone: 49-30- 6-5000-0 / Fax: 49-30-6-5000-350 / URL: www.media- U.S...... 1 1 0.0 consulta.com Non-U.S...... 8 8 0.0 An asterisk (*) indicates figures are Ad Age estimates. Notes: The Gate is a financial and corporate advertising agency, part of the network formerly called Citigate Albert Frank. In addition to the

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New York office, The Gate has shops in London, Hong Kong, Shanghai, working for the manufacturer. It began serving retailers as customers Singapore and South Africa. Overseas returns for The Gate are consol- in 2000 when it gained the Toys-R-Us business. In 2002, Mosaic idated into those of Media Square. merged with Sales and Marketing Group (S&MG), with Mosaic the Top Executive: Beau Fraser, mg dir surviving name, and in 2003, JLL Partners, a private equity firm, pur- Headquarters: The Gate / 850 Third Ave., 11th Fl., New York, N.Y. chased the Mosaic division after the company had entered bankruptcy 10022 / Phone: (212) 508-3400 / Fax: (212) 508-3447 / URL: www.the- proceedings. Jim Rose became CEO in late 2004, moving to Mosaic gateworldwide.com from CEO of Havas’ MPG North America. Top executive: Jim Rose, CEO Headquarters: Mosaic Sales Solutions / 6051 N. State Hwy. 161, Ste. 31 Merkle 100, Irving, Texas 75038 / Phone: (972) 870-4800 / Fax: (972) 870-4856 / URL: www.mosaic.com Revenue ($ in millions) 2006 2005 % chg U.S...... $149.5 $108.0 38.4 NEmployees 2006 2005 % chg 1 Omnicom Group U.S...... 927 815 13.7 Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 9 11 -18.2 Worldwide ...... $11,376.9 $10,481.1 8.5 Notes: Merkle specializes in database marketing services from offices U.S...... $6,194.0 $5,743.9 7.8 in Lanham, Md., its headquarters, and Atlanta, Boston, Denver, Non-U.S...... $5,182.9 $4,737.2 9.4 Philadelphia and Seattle. The agency has been expanding rapidly, open- Employees 2006 2005 % chg ing a Boston office in August 2005, and offices in Atlanta, Denver and Worldwide ...... 66,000 62,000 6.5 Philadelphia within the past three years. Merkle also has been growing Notes: Omnicom Group, the world’s largest ad industry holding com- through acquisition. In January 2007, it acquired the response services pany, reported record revenue, net income and earnings per share in division of AB&C Group, a provider of direct response processing serv- 2006. Wall Street liked the results: Omnicom’s stock in February 2007 ices, merging it into Merkle/Response. The M/R division specializes in reached $106.90, coming within a buck of its all-time high ($107.50 in direct services that include caging, data entry and fulfillment services. December 1999, near the height of the dot-com-infused advertising The acquisition follows several in 2005, including Denver-based Quris, bubble). Omnicom in 2006 generated about 43% of revenue from tra- a full-service email marketing agency, and Seattle-based direct- ditional media advertising. The rest came from a range of marketing response fundraising agency, The Domain Group. Merkle, founded in services. The New York-based company at year-end 2006 employed 1971, is building a five-story building in Columbia, Md., to serve as its about 66,000 people, up 6.5% from a year earlier (62,000). See full pro- corporate headquarters. file near the front of this yearbook. Top executive: David Williams, pres & CEO Top executive: Bruce Crawford, chmn Headquarters: Merkle/8400 Corporate Dr., Lanham, Md. Headquarters: Omnicom Group / 437 Madison Ave., New York, N.Y. 20785/Phone: (301) 459-9700/Fax: (301) 429-2860/URL: 10022 / Phone: 212 415 3600 / Fax: 212-415-3530 / URL: www.omni- www.merkleinc.com comgroup.com 29 Mosaic Sales Solutions TRADITIONAL AGENCIES Omnicom Advertising Agencies* Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $160.0 $146.5 9.2 Revenue ($ in millions) 2006 2005 % chg U.S...... $115.9 $106.4 8.9 Worldwide ...... $4,589.3 $4,181.3 9.8 Non-U.S...... $44.1 $40.1 10.0 U.S...... $1,565.2 $1,457.2 7.4 Employees 2006 2005 % chg Non-U.S...... $3,024.1 $2,724.1 11.0 Worldwide ...... 650 627 3.7 Notes: Omnicom Advertising Agencies is an Ad Age construct and U.S...... 445 443 0.5 represents the estimated totals of Omnicom’s traditional advertising Non-U.S...... 205 184 11.4 operations. Offices 2006 2005 % chg Worldwide ...... 6 5 20.0 180 Communications* U.S...... 4 3 33.3 Agency totals Non-U.S...... 2 2 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Mosaic is a field sales and marketing company that works in Worldwide ...... $19.9 $18.7 6.3 both consumer and B2B environments in merchandising, selling, train- Employees 2006 2005 % chg ing and demonstration services. Mosaic was founded by Barney Finn, Worldwide ...... 103 86 19.8 ad editor for Life magazine, in New York in 1947 as The Merchandising Offices 2006 2005 % chg Group (TMG). In the 1980s, it entered the technology channel, always Worldwide ...... 1 1 0.0

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Notes: Omnicom in late 2006 bought a majority stake in interactive advertising units of BBDO in the U.S., the international BBDO net- marketing and design agency 180 Communications, an international work and 50% of BBDO Detroit, a shop evolving from a fully CRM agency that employed 103 from over 25 countries in its Amsterdam unit into a traditional/CRM unit now that it has been placed under solo office and serves a client roster including Motorola, Omega David Lubars, chairman and creative director BBDO North America in Watches, Amstel, Amnesty International, Adidas and Sony Electronics New York. Detroit offers assistance in BBDO Worldwide pitches and USA. The agency won the Sony business in November 2006 with New York is doing creative on some of the DaimlerChrysler brands BBDO, and opened an office in Los Angeles in January 2007 to service serviced largely by the Detroit office. BBDO identifies its network as the business. The agency was founded in 1998 and is well known for its also including AtmosphereBBDO (interactive), Proximity (sales pro- creativity. 180 has shared clients with Omnicom for some time. In addi- motion), Targetbase (direct and CRM), Organic (interactive) and BBDO tion to the recent Sony win with BBDO, in late 2001 it won with TBWA Detroit (the CRM portion). Apart from the traditional agency ranking, the global creative account for Adidas. 180 develops the global advertis- Ad Age ranks disciplines such as interactive, sales promotion and direct ing campaigns for adidas centrally, and international network TBWA is or CRM separately. Among management moves, Bill Bruce became responsible for rolling it out in markets worldwide. In 2006, 180 began chairman of BBDO’s New York office in March 2007 to add to his working for Motorola, an account that employs Omnicom’s BBDO and duties as chief creative officer. In August 2006, Energy BBDO, Chicago, Goodby, Silverstein & Partners. named Doug Ryan its global client service director, a new post. Mr. Top Executive: Guy Hayward, chief exec Ryan previously was managing partner-CMO at Y&R Advertising, Headquarters: 180 Communications / Herengracht 506, Amsterdam, Chicago. BBDO in January 2006 named Gerry Frascione CEO of North 1017 CB / Phone: 31 20 4222 180 / Fax: 31 20 625 0012 / URL: American operations, advancing him from president-CEO of BBDO www.180amsterdam.com Canada. The North American unit includes the U.S., Canada, Mexico and Puerto Rico. He succeeded Andrew Robertson, who became CEO of BBDO Worldwide in June of 2004 but had retained those duties given Arnell Group* Mr. Frascione. It had been reported that Mr. Frascione would seek mar- Agency totals keting strategies for first-generation U.S. Hispanics by working closely Revenue ($ in millions) 2006 2005 % chg with Mexico and Puerto Rico agencies of BBDO. Also for the North U.S...... $23.1 $22.2 4.1 American unit, Jeff Mordos became chief operating officer in January Employees 2006 2005 % chg 2006, moving from that same position at BBDO New York, a title and U.S...... 125 NA NA duties he also retains. CMO for North America, Mark Goldstein, was Offices 2006 2005 % chg promoted to vice chairman in February 2006. Estimated returns for U.S...... 1 NA NA 2005 were adjusted by Ad Age to also reflect the evolution in the Notes: Arnell Group is involved in brand identification whether ren- Detroit office. ovating retail space or designing corporate logos, mostly aimed at Top Executive: Andrew Robertson, chmn & CEO-BBDO Worldwide young, multicultural and/or gay consumers. Arnell Group had Headquarters: BBDO Worldwide / 1285 Ave. of the Americas, New dropped its name from the AG Worldwide moniker several years ago York, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL: when Interpublic’s Draft (now DraftFCB) purchased a controlling www.bbdo.com 55% of the shop. It reverted back to Arnell Group in 2001 following its buyback from Draft and subsequent sale to Omnicom. Bernard Hodes Group* Top Executive: Peter Arnell, chmn & chief creative officer Agency totals Headquarters: Arnell Group / 130 Prince St., 5th Fl., New York, N.Y. Revenue ($ in millions) 2006 2005 % chg 10012 / Phone: (212) 219-8400 / Fax: (212) 334-0975 / URL: Worldwide ...... $227.5 $209.6 8.5 www.arnellgroup.com U.S...... $123.8 $114.9 7.7 Non-U.S...... $103.7 $94.7 9.5 BBDO Worldwide* Notes: Bernard Hodes specializes in recruitment marketing, sourc- Agency totals ing/response management, hiring process re-engineering and staffing Revenue ($ in millions) 2006 2005 % chg technology. Headquartered in New York, the agency has over 80 offices Worldwide ...... $1,539.9 $1,425.8 8.0 and affiliates around the globe. In April 2006, Bernard Hodes estab- U.S...... $444.2 $411.3 8.0 lished an office in Shanghai. It will work closely with the Hong Kong Non-U.S...... $1,095.7 $1,014.5 8.0 office which has been handling clients in China the past 10 years. The Employees 2006 2005 % chg Hodes network also has other offices in Asia-Pacific, including Worldwide ...... 17,000 17,000 0.0 Malaysia, Singapore, South Korea, Taiwan and Thailand. The Bernard Offices 2006 2005 % chg Hodes agency was founded in 1970 in New York. Revenue estimates for Worldwide ...... 287 316 -9.2 2005 revised by Ad Age. U.S...... 8 9 -11.1 Top Executive: Alan Schwartz, pres & CEO Non-U.S...... 279 307 -9.1 Headquarters: Bernard Hodes Group / 220 E. 42nd St., 14th Fl., New Notes: BBDO Worldwide in the financial tabular data accompanying York, N.Y. 10017 / Phone: (212) 999-9300 / Fax: (212) 999-9484 / URL: this profile is just the traditional portion of BBDO encompassing the www.hodes.com

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Cooper DDB DDB Worldwide Communications Group* Notes: Cooper DDB became the new name for Cooper & Hayes in Agency totals 2004 soon after its acquisition by Omnicom Group and inclusion in the Revenue ($ in millions) 2006 2005 % chg DDB network. Worldwide ...... $1,263.9 $1,190.6 6.2 Top Executive: Ric Cooper, chmn & CEO U.S...... $277.9 $267.2 4.0 Headquarters: Cooper DDB / 806 Douglas R., 11th Fl., Coral Gables, Non-U.S...... $986.0 $923.4 6.8 Fla. 33134 / Phone: (305) 529-4300 / Fax: (305) 529-4314 / URL: Offices 2006 2005 % chg www.copperddb.com Worldwide ...... 206 206 0.0 U.S...... 9 9 0.0 197 197 0.0 Cultura Group* Non-U.S...... Notes: Agency totals DDB Worldwide is one of Omnicom Group’s three major inter- Revenue ($ in millions) 2006 2005 % chg national agency networks. It includes the U.S. brand of DDB-named shops and the DDB global network. The network includes digital divi- U.S...... $6.2 $5.6 10.7 sion Tribal DDB and Spike DDB (49% owned). Tribal DDB is not Employees 2006 2005 % chg included in DDB revenue (in tabular data accompanying this profile) U.S...... 43 42 2.4 because specialties are ranked separately from traditional branded Offices 2006 2005 % chg agencies in this report. DDB London was named the most awarded ad U.S...... 2 2 0.0 agency for 2006 by the Gunn Report, the second time the shop had Notes: Cultura, 49% owned by Omnicom, is an Hispanic agency. It claimed such honors. Gunn Report is recognized by agencies as the offers an experiential marketing and promotion group, Cultura En global auditor of awards from creative ceremonies. Recent management Vivo, and Intersect Urban Communications, a full-service advertising changes include naming Jeff Swystun director of global communica- and marketing agency targeting the African-American and urban con- tions in March 2007. He came from Interbrand Group, an Omnicom sumer. The agency, which also has a shop in Chicago, was founded in branding business (and the former home of DDB CEO Chuck Brymer). 2001 by Juan Faura, its president-CEO, chief strategy officer. In January 2007, Nancy Leibig was hired as managing director, business Top Executive: Juan Faura, CEO development. Ms. Leibig had helped DraftFCB gain the Wal-Mart Headquarters: Cultura Group / 1999 Bryan St., Dallas, Texas 75201 / account in November only to lose it weeks later. She replaced Gwen Phone: (214) 259-8400 / Fax: (214) 259-8499 / URL: www.culturadal- Basinger, who left for R&R Partners, Las Vegas. James Best, DDB las.com Worldwide chief people & strategic officer, DDB U.K., Middle East & Cutwater Africa, retired in March 2007 and continues as a consultant. He was Agency totals replaced as chief people officer by Greg Taucher, who also continues as Employees 2006 2005 % chg worldwide accounts director. Patrick Ehringer was named president of U.S...... 40 NA NA DDB Middle East & Africa. He retained his title as COO at DDB Europe Offices 2006 2005 % chg and European Talent Office. In April 2006, Charles (Chuck) Brymer U.S...... 1 NA NA became president-CEO of DDB Worldwide after the death of DDB Notes: Cutwater, named after the prow of a ship, was formed as a Worldwide CEO Ken Kaess. Mr. Brymer had been chairman-CEO of wholly owned Omnicom shop in March 2007, absorbing most employ- Interbrand. At the same time, Omnicom gave DDB’s chief creative offi- ees and many of the accounts of sibling TBWA/Chiat/Day’s San cer, Bob Scarpelli, the added title of DDB Worldwide chairman, suc- Francisco office, which closed. The agency was conceptualized by Chuck ceeding Keith Reinhard. McBride, formerly exec creative dir-North America of TBWA, San Top Executive: Chuck Brymer, pres & CEO; Bob Scarpelli, chmn & Francisco, as a breakaway creative shop, but it remained totally owned chief creative officer by Omnicom. In actuality, it gave the splitaway shop opportunity to Headquarters: DDB Worldwide Communications Group / 437 pitch accounts that had conflicts with TBWA: Cutwater in April 2007 Madison Ave., 11th fl, New York, N.Y. 10022 / Phone: (212) 415-2000 / won DaimlerChrysler’s Jeep branding assignment following a pitch Fax: (212) 415-3414 / URL: www.ddb.com among Omnicom agencies; Jeep would have been a conflict with TBWA’s Nissan account. (Sibling BBDO lost branding in the pitch but remained Jeep’s agency of record.) President is Brad Harrington, who Del Rivero Messianu DDB* Agency totals moved from WPP’s Cole & Weber United, Seattle. Rob Klingensmith, Revenue ($ in millions) 2006 2005 % chg strategic planning head, was planning director at TBWA, San Francisco. U.S...... $13.1 $12.6 3.9 Clients, besides Jeep, include Fox Sports Network, Luxottica Group’s Employees 2006 2005 % chg Ray-Ban, Seagate Technology and Motorola. U.S...... 58 58 0.0 Top Executive: Brad Harrington, pres Offices 2006 2005 % chg Headquarters: Cutwater / 55 Union St., San Francisco, Calif. 94111- U.S...... 2 2 0.0 1227 / Phone: (415) 315-4100 / Fax: (415) 315-4200 Notes: Del Rivero Messianu DDB is an Hispanic agency with full- An asterisk (*) indicates figures are Ad Age estimates. service offices in Coral Gables, Fla., and Los Angeles, and a service office in Chicago. The agency has an interactive unit called Tribal DRM,

SPONSORED BY April 30, 2007 | Advertising Age |63 DATACENTER 2007 AGENCY PROFILES YEARBOOK which is a branch of Tribal DDB. The agency became part of DDB in the corporate level, but it operates autonomously within Omnicom, and early 2001 when it was bought by Omnicom. is distinct from Omnicom’s Toronto shop of the same name. Partners Top Executive: Eduardo del Rivero, pres & CEO heading the agency are Ray Gillette, former DDB Chicago president, Headquarters: Del Rivero Messianu DDB / 770 S. Dixie Hwy., Ste. and Jim Schmidt, former chief creative officer of Euro/RSCG Chicago. 109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) 662- Top Executive: Ray Gillette & Jim Schmidt, ptnrs 8419 / URL: www.drmddb.com Headquarters: Downtown Partners Communications / 200 E. Randolph Dr., 34th Fl., Chicago, Ill. 60601 / Phone: 312 552 5800 / Fax: Dieste Harmel & Partners* (312) 552-2330 / URL: www.downtownpartnerschicago.com Agency totals Revenue ($ in millions) 2006 2005 % chg Element 79 Partners* U.S...... $38.5 $35.0 10.0 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 225 219 2.7 U.S...... $43.8 $41.2 6.3 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 4 4 0.0 U.S...... 206 185 11.4 Notes: Dieste Harmel & Partners, an Hispanic agency headquartered Offices 2006 2005 % chg Dallas, also has offices in San Francisco, New York and Irvine, Calif. U.S...... 1 1 0.0 Besides advertising, Dieste offers promotions/grassroots (DHPromo), Notes: Omnicom formed Element 79 in September 2001 to handle $400 and direct response (DHP Directo). The agency became part of million in PepsiCo work that the marketer pulled from Foote Cone & Omnicom in 2001. DH&P was founded in 1995 in Dallas. Belding after Interpublic (long aligned with rival Coca-Cola Co.) bought Top Executive: Warren Harmel, CEO FCB parent True North Communications in June 2001. The initial PepsiCo Headquarters: Dieste Harmel & Partners / 1999 Bryan St., Ste. 2700, work consisted of Quaker Oats Co. brands, including Gatorade, and PepsiCo Dallas, Texas 75201 / Phone: (214) 259-8000 / Fax: (214) 800-8040 / brands, including Tropicana; PepsiCo bought Quaker in August 2001. The URL: www.diesteharmel.com agency (originally known by the placeholder “NewCo”) over time grew beyond its PepsiCo roots, expanding its roster to 17 clients as of spring 2007. Doremus* In 2006, Element 79 won Celebrity Cruises, Champion athletic wear and Agency totals Finish Line athletic goods stores. Element 79 in 2006 expanded its PepsiCo Revenue ($ in millions) 2006 2005 % chg relationship, winning Tava, a new carbonated beverage, in a multi-agency Worldwide ...... $35.9 $30.5 17.7 shoot out. New agency initiatives in 2006 included Element 79 Sports, inte- U.S...... $29.5 $24.5 20.4 gration of its interactive arm into Element 79 and the agency’s proprietary Non-U.S...... $6.4 $6.0 6.7 “Brand General Contracting” integrated management model. Offices 2006 2005 % chg Top Executive: Brian Williams, pres & CEO Worldwide ...... 4 5 -20.0 Headquarters: Element 79 Partners / 200 E. Randolph St., 33rd fl, U.S...... 2 2 0.0 Chicago, Ill. 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 / Non-U.S...... 2 3 -33.3 URL: www.element79.com Notes: Doremus, which split off from Dow Jones & Co. in 1991, is a business-to-business network with U.S. shops in New York and San Encircle Marketing Francisco. It also has offices in London and Hong Kong. Michael Prieve Agency totals became the agency’s chief creative officer in March 2006. He previous- Offices 2006 2005 % chg ly was a creative director at Wieden & Kennedy. U.S...... 1 1 0.0 Top Executive: Carl Anderson, pres & CEO Notes: Encircle is an advertising and promotions agency. It was for- Headquarters: Doremus / 200 Varick St., 11th Fl., New York, N.Y. merly called PGC Advertising. 10014 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: www.dore- Top Executive: Gerald Mann, pres; Tony Dammicci, CEO mus.com Headquarters: Encircle / 1999 Bryan St., Ste. 2550, Dallas, Texas 75201 / Phone: (214) 259-4000 / Fax: (214) 259-4060 / URL: Downtown Partners Communications* www.encirclemarketing.com Agency totals Revenue ($ in millions) 2006 2005 % chg Footsteps* U.S...... $6.0 $5.5 9.1 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 22 20 10.0 U.S...... $6.5 $4.5 44.4 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 1 1 0.0 U.S...... 30 NA NA Notes: Downtown Partners, Chicago, was founded in 2004 as an off- Offices 2006 2005 % chg shoot of DDB Chicago. The agency’s returns are rolled up into DDB at U.S...... 1 1 0.0

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Notes: Footsteps was formed in January 2000 as an African-American GSD&M* agency headed by Verdia Johnson, formerly of Stedman Graham & Agency totals Partners, and Alvin Gay, formerly of UniWorld. It now specializes in Revenue ($ in millions) 2006 2005 % chg multicultural marketing, including African-American, Hispanic, Asian- U.S...... $120.0 $102.0 17.6 American and gay and lesbian marketing. The agency also has a health- Employees 2006 2005 % chg 891 857 4.0 care division. Omnicom owns 49% of the shop. U.S...... 2006 2005 Top Executive: Verdia E. Johnson, pres; Alvin Gay, pres & CEO Offices % chg U.S...... 3 2 50.0 Headquarters: Footsteps / 200 Varick St., Ste 610, New York, N.Y. Notes: GSD&M is a traditional agency. It was founded in Austin, Texas, 10014 / Phone: (212) 924-6432 / Fax: (212) 924-5669 / URL: www.foot- in 1971 by six students just graduated from the University of Texas. The stepsgroup.com agency participated as the incumbent when its big Wal- Mart account was put up for review in 2006 and lost to DraftFCB. At that loss, Roy Spence, GMMB GSD&M co-founder-president, said “losing sucks, but what are you Agency totals gonna do?’’ But when DraftFCB was dismissed days later and Wal-Mart Offices 2006 2005 % chg asked GSD&M to participate in a re-review, Mr. Spence said the shop had U.S...... 3 3 0.0 helped “build Wal-Mart from $11 billion in sales to $312 billion. We Notes: GMMB began in 1983 as a Democratic political consulting declare victory. ... We wish our great friends well. And we are moving on.” Wal-Mart in October 2006 initially picked DraftFCB among five partici- firm. While it remains entrenched in candidate and referendum cam- pating agencies including GSD&M, but fired DraftFCB shortly after when paigns, the company has evolved into a full-service advertising and it surfaced that two Wal-Mart execs involved in the selection had alleged- communications agency. GMMB offices are in Washington, Los ly maintained an improper relationship and had accepted gratuities from Angeles and Seattle. It is part of the Fleishman-Hillard network within potential vendors. Wal-Mart fired those execs as well. Estimated revenue Omnicom. for 2005 was revised by Ad Age. Top Executive: Raelynn Olson, mg ptnr; Frank Greer, founding ptnr Top Executive: Roy Spence, founder & pres Headquarters: GMMB / 1010 Wisconsin Ave. NW, Ste. 800, Headquarters: GSD&M / 828 W. Sixth St., Austin, Texas 78703 / Washington, D.C. 20007 / Phone: (202) 338-8700 / Fax: (202) 338-2334 Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www.gsdm.com / URL: www.gmmb.com Impact/BBDO Goodby, Silverstein & Partners* Agency totals 2006 2005 Agency totals Employees % chg 450 450 0.0 Revenue ($ in millions) 2006 2005 % chg Worldwide ...... Offices 2006 2005 % chg U.S...... $102.0 $93.0 9.7 Worldwide ...... 7 6 16.7 Employees 2006 2005 % chg Notes: Impact/BBDO is Middle East network owned 44% by BBDO U.S...... 342 361 -5.3 Worldwide. Impact was founded in Beirut in 1971 by current Chairman 2006 2005 Offices % chg and CEO Alain Khouri and grew into a network, expanding into Cairo 6 6 0.0 U.S...... in 1976, Kuwait in 1978 and Dubai in 1982, Jeddah in 1986 and Riyadh Notes: Goodby Silverstein is an autonomous agency within in 1998. The network partnered with BBDO in 1979. Omnicom. The agency ended its long relationship with Saturn in early Top Executive: Alain P.S. Khouri, chmn & CEO 2007; Saturn, which spent more than $200 million in U.S. media, shift- Headquarters: Impact/BBDO / Emirates Towers, 17th Fl./Shiekh ed to Interpublic’s Deutsch, Marina del Rey, Calif., without review, but Zayed Rd./P.O. 19791, Dubai, UAE, / Phone: 97- 4-330-4010 / Fax: 971- the shop more than made up for that loss with the March 2007 win of 4-330-4009 / URL: www.impactbbdo.com the consolidated $1.2 billion Sprint Nextel account and the mid-April 2007 win of Hyundai Motor America’s national creative account, for- LatinWorks Marketing merly at Richards Group. Goodby interactive acumen earned it Ad Agency totals Age’s Digital Agency of the Year for 2006. Colin Probert, president, Revenue ($ in millions) 2006 2005 % chg known as the agency’s “psychoanalyst” retired in late 2006. Estimated U.S...... $8.3 $7.4 12.4 revenue for 2005 was revised by Ad Age. Notes: LatinWorks is an Hispanic agency. Omnicom bought a 49% Top Executive: Jeff Goodby & Rich Silverstein, co-chmn stake in the Austin, Texas, shop in July 2006. The Omnicom share is not known. Remaining in charge are its cofounders Manny Flores and Headquarters: Goodby, Silverstein & Partners / 720 California St., Alejandro Ruelas. San Francisco, Calif. 94108 / Phone: (415) 392-0669 / Fax: (415) 955- Top Executive: Manny Flores, CEO & mg ptnr 6296 / URL: www.goodbysilverstein.com Headquarters: LatinWorks Marketing / 316 Congress Ave., Austin, An asterisk (*) indicates figures are Ad Age estimates. Texas 78701 / Phone: (512) 479-6200 / Fax: (512) 479-6024 / URL: www.latinworks.com

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Martin/Williams* Roberts & Tarlow* Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $39.0 $37.5 4.0 U.S...... $13.7 $15.9 -13.8 Employees 2006 2005 % chg Employees 2006 2005 % chg U.S...... 200 190 5.3 U.S...... 49 49 0.0 Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 1 1 0.0 U.S...... 1 1 0.0 Notes: Martin/Williams is a traditional ad agency with a sizable inter- Notes: Roberts & Tarlow, a unit of Omnicom, renamed from Carlson active component. Operating units include Martin/Williams Partners in 2005, draws its moniker from Stone Roberts, who became Advertising, TripleInk (international and cross-cultural communica- president-CEO of former Carlson in May 2004, and Richard Tarlow, tions) and Karwoski & Courage Public Relations. chairman. Mr. Roberts is the former co-chairman-CEO at Gotham. In Top Executive: Tim Frojd, chmn & cfo April 2006, Andy Langer became chief creative officer, moving from Headquarters: Martin/Williams / 60 S. Sixth St., Ste. 2800, worldwide vice chairman and global creative director on Lowe Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342- Worldwide’s Johnson & Johnson business. Roberts & Tarlow also is a 9700 / URL: www.martinwilliams.com J&J shop, handling creative duties on Neutrogena. Top Executive: Stone Roberts, pres & CEO Merkley & Partners* Headquarters: Roberts & Tarlow / 437 Madison Ave., New York, N.Y. Agency totals 10022 / Phone: (646) 289-7300 / Fax: (212) 759-3120 / URL: Revenue ($ in millions) 2006 2005 % chg www.robertsandtarlow.com U.S...... $59.2 $56.9 4.0 Employees 2006 2005 % chg U.S...... 275 NA NA Rodgers Townsend* Offices 2006 2005 % chg Agency totals 2006 2005 U.S...... 1 1 0.0 Revenue ($ in millions) % chg U.S...... $13.0 $12.0 8.3 Notes: Merkley & Partners, founded in 1993, is a multi-service tradi- 2006 2005 tional ad agency that handles advertising, advertising arts, design, Employees % chg 100 60 66.7 CRM, sales promotion, healthcare and interactive. The agency changed U.S...... 2006 2005 its name in January 2004 from Merkley Newman Harty & Partners, Offices % chg 1 1 0.0 reflecting management personnel changes. U.S...... Top Executive: Alex Gellert, CEO Notes: Rodgers Townsend was bought by Omnicom in August 2006. Headquarters: Merkley & Partners / 200 Varick St., New York, N.Y. The 100-person shop has handled AT&T’s business-to-business 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3537 / URL: account since 1997. Both CEO Tim Rodgers and CCO Tom Townsend www.merkleyandpartners.com continue in their positions. They started Rodgers Townsend in 1996 after leaving D’Arcy Masius Benton & Bowles. RT client roster also includes Monsanto, The Hartford and Energizer. Mudra Communications Top Executive: Tim Rodgers & Tom Townsend, principals Agency totals Headquarters: Rodgers Townsend / 1310 Papin St., 4th fl., St. Louis, Offices 2006 2005 % chg Mo. 63103 / Phone: (314) 436-9960 / Fax: (314) 436-9961 / URL: Worldwide ...... 8 8 0.0 www.rodgerstownsend.com Notes: Mudra, founded in 1980, operates eight offices with seven divi- sions in India and abroad. Mudra is located in Ahmedabad, some 300 miles north of Mumbai, India’s traditional ad capital. Two of its divi- Serino Coyne sions were created in 2002: One to One Communications (direct mar- Agency totals keting) and Brand Therapist (pharmaceutical advertising). Other divi- Offices 2006 2005 % chg sions are: Horizons (PR); Primesite (outdoor advertising); Mudra U.S...... 4 NA NA Videotec (TV software and airtime marketing); MAGINDIA (Indian Notes: Serino Coyne, started in 1977, bills itself as "the largest full- magazine archivist); Mudra International, with affiliates that include service advertising and marketing agency in the live entertainment Lawson, Thomas & Colleagues, Lagos, Expressions in Dhaka, industry." It has offices in New York, Los Angeles and San Francisco. Communication Concepts in Kenya and GBA in Dubai. Mudra, an affil- The agency serves theatrical producers, theaters and performing arts iate of DDB Worldwide since 1988, is 10% owned by DDB. centers. Top Executive: Madhukar Kamath, mg dir & CEO Top Executive: Nancy Coyne, CEO Headquarters: Mudra Communications / Mudra Towers, Shanti Headquarters: Serino Coyne / 1515 Broadway, New York, N.Y. 10036 Sadan Soc., C.G. Rd., Ellsbridge, Ahmedabad, India 380006 / Phone: 91- / Phone: (212) 626-2700 / Fax: (212) 626-2799 / URL: 79-3982-0000 / Fax: 91-79-2646-3606 / URL: www.mudra.com www.serinocoyne.com

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Spike DDB* ultimately claim the CEO post from Mr. Dru. Also, Mr. Carroll’s Agency totals responsibility of overseeing Canadian units was given to Robert LaPlae, Revenue ($ in millions) 2006 2005 % chg president North America. Steve Henry became executive creative direc- U.S...... $5.0 $5.0 0.0 tor at TBWA/London, a post vacated a year earlier by Trevor Beattie. Employees 2006 2005 % chg Mr. Henry is a co-founder of Howell Henry Chaldecott Lury and was U.S...... 25 25 0.0 international creative director at United in London, WPP’s replacement Offices 2006 2005 % chg network for Red Cell. In June 2006, TBWA opened the Media Arts Lab U.S...... 1 1 0.0 near its Los Angeles facilities, the Jay Chiat Building, a space shared Notes: Spike DDB is a joint venture between Spike Lee, producer, with the architect Frank Gehry. MAL is made up of a collective of cre- writer and director, and DDB Worldwide. Omnicom has a 40% stake. ative people with client Apple at its core. The group develops commu- The agency focuses on advertising and marketing in urban areas, nication ideas. “Grounded in disruption, Media Arts is informed by including event marketing through Pierce Promotion, a unit it started what I see as the new planning, including the areas of audience plan- in 2005. ning and connections planning,” said Lee Clow, chairman and chief cre- Top Executive: Joel Johnson, mg dir & chief strategist ative officer, TBWA Worldwide. TBWA equates itself with the word, Headquarters: Spike DDB / 437 Madison Ave., 20th Fl., New York, “disruption,” which it defines as “a tool for change and an agent of N.Y. 10022 / Phone: (212) 415-3100 / Fax: (212) 415-3101 / URL: growth.” Estimated revenue for 2005 was revised by Ad Age. www.spikeddb.com Top Executive: Jean-Marie Dru, CEO Headquarters: TBWA Worldwide / 488 Madison Ave., New York, TBWA Worldwide* N.Y. 10022 / Phone: (212) 804-1300 / Fax: (212) 804-1333 / URL: Agency totals www.tbwa.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $1,135.0 $950.2 19.4 Wirz Group U.S...... $199.0 $170.0 17.1 Agency totals Non-U.S...... $936.0 $780.2 20.0 Employees 2006 2005 % chg 2006 2005 Employees % chg Worldwide ...... 55 50 10.0 10,000 9,700 3.1 Worldwide ...... Notes: Wirz Group, a non-equity affiliate of BBDO Worldwide based Notes: TBWA Worldwide is a global network that includes the U.S. in Zurich, comprises multiple companies of varying degrees of owner- offices of TBWA/Chiat/Day in Marina del Rey, Calif., TBWA New ship that offer a communications service spectrum from advertising York, the TBWA global agency network, and marketing services units: and sales promotion to brand identity development and design. Tequila, direct marketing; Brand Architecture International, a brand Top Executive: Geri Aebi, CEO consultancy; Integer, a sales promotion agency; Agency.com, an inter- Headquarters: Wirz Group / Uetlibergstrasse 132, Zurich, active shop; E-Graphics; and G1 and Disruption Consultancy. The Switzerland 8045 / Phone: 41 44 457 57 57 / Fax: 41 44 457 57 76 / TBWA financial returns estimated by Ad Age in the tabular data URL: www.wirz.ch accompanying this profile include just the advertising component of TBWA to give it similar footing with other branded agencies in this Zimmerman Advertising* report. Revenue estimates for TBWA in 2005 were restated by Ad Age. Agency totals TBWA/Chiat/Day’s San Francisco office was shuttered in early 2007 Revenue ($ in millions) 2006 2005 % chg and resurfaced as Cutwater, an agency wholly owned by Omnicom. U.S...... $90.0 $90.0 0.0 Cutwater is headed by Chuck McBride, formerly executive creative Employees 2006 2005 % chg director of TBWA/Chiat/Day North America, San Francisco. The shop U.S...... 860 800 7.5 absorbed most the employees and many of the accounts of the TBWA Offices 2006 2005 % chg office. The arrangement enables Cutwater to pitch accounts that had U.S...... 22 22 0.0 conflicted with other TBWA business. TBWA and Hakuhodo DY Notes: Zimmerman Advertising is an autonomous agency specializing Holdings in July 2006 launched a joint venture in Japan called in retail within Omnicom. The Fort Lauderdale-based agency, with a TBWA/Hakuhodo, by merging TBWA’s existing Tokyo shop with staff of more than 860, operates out of 22 offices in the U.S., including Hakuhodo/G1, the subsidiary that services Hakuhodo’s Nissan New York, Washington, Atlanta, Chicago, Dallas, Los Angeles and San account. The partners, to serve both local and foreign companies in Francisco. The agency also owns Zimmerman Agency, Tallahassee, an Japan, collaborate on the Nissan account and work on TBWA’s other agency focused on travel that it acquired in 2005. Zimmerman, found- accounts that include Adidas and Haagen Dazs. Head of the new shop is ed in 1984 in Fort Lauderdale, has been owned by Omnicom since 1999. G1’s CEO Hiroshi Ochiai. Gary Wenze from TBWA/Tokyo is the COO. It began with a focus on automotive but has become a major player in The shop, which employs 300, is owned 60% by Hakuhodo DY and retail and quick-service restaurants (Office Depot, ShopKo, Vitamin 40% by TBWA. Among management moves, Tom Carroll became pres- Shoppe, Papa John’s Pizza). Its biggest account, though, remains Nissan ident of TBWA Worldwide in September 2006, assuming the title from Jean-Marie Dru, who remained CEO. Mr. Carroll had been vice chair- An asterisk (*) indicates figures are Ad Age estimates. man at TBWA Worldwide, New York, and the move puts him in line to

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for which it handles regional marketing for dealers. Estimated revenue Notes: Alcone, founded in 1976, is a sales promotion and marketing for 2005 was revised by Ad Age. services agency involved in digital, premiums, gift catalogs, recogni- Top Executive: Jordan Zimmerman, chmn & CEO tion/incentive programs and fulfillment. Omnicom in October 2005 Headquarters: Zimmerman Advertising / 2200 W. Commercial Blvd., bought Marketing Partners, Irvine, Calif., and made it an autonomous Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: (954) 633- unit of Alcone Marketing Group. Both Alcone and Marketing Partners 1259 / URL: www.zadv.com are part of Diversified Agency Services in Omnicom. Marketing Partners, which specializes in promotional marketing, continues to be INTEGRATED MARKETING AGENCIES run by President Dory Ford. Omnicom Marketing Services* Top Executive: William Hahn, pres & CEO Agency totals Headquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine, Revenue ($ in millions) 2006 2005 % chg Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: Worldwide ...... $2,275.3 $2,040.2 11.5 www.alconemarketing.com U.S...... $1,623.9 $1,444.7 12.4 Non-U.S...... $651.4 $595.5 9.4 Notes: Omnicom Marketing Services is an Ad Age construct and repre- AtmosphereBBDO* Agency totals sents the estimated totals of Omnicom’s marketing services operations. Revenue ($ in millions) 2006 2005 % chg U.S...... $34.4 $28.8 19.7 Agency.com* 2006 2005 Agency totals Employees % chg 130 100 30.0 Revenue ($ in millions) 2006 2005 % chg U.S...... 2006 2005 Worldwide ...... $97.0 $97.0 0.0 Offices % chg 3 3 0.0 U.S...... $65.0 $65.0 0.0 U.S...... Non-U.S...... $32.0 $32.0 0.0 Notes: AtmosphereBBDO is the digital network of BBDO North Employees 2006 2005 % chg America with offices in New York, Atlanta and Chicago. Worldwide ...... 550 450 22.2 AtmosphereBBDO’s work includes strategic planning and e-business U.S...... 314 314 0.0 consulting, online advertising and promotion, direct and relationship Non-U.S...... 236 136 73.5 marketing, and technology development. The agency was founded in Offices 2006 2005 % chg 1997. Worldwide ...... 9 6 50.0 Top Executive: Andreas Combuechen, CEO & chief creative officer U.S...... 4 4 0.0 Headquarters: AtmosphereBBDO / 1375 Broadway, 11th Fl., New Non-U.S...... 5 2 150.0 York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: Notes: Agency.com, New York, is an interactive agency. The agency www.atmospherebbdo.com operates out of 10 offices located in New York, San Francisco, Dallas, Chicago, Dublin, London, Amsterdam, Milan, Brussels and Rome, the BBDO Detroit* last two added in 2006. Agency.com is planning other acquisitions to Agency totals build its base in Europe. Agency.com was founded in 1995. As of 2005, Revenue ($ in millions) 2006 2005 % chg it reports through TBWA Worldwide. It had been one of 16 online U.S...... $140.5 $130.1 8.0 agency holdings Omnicom had placed into Seneca Investments in 2001. Employees 2006 2005 % chg Omnicom bought back Agency.com in mid-2003. Estimated revenue U.S...... 1,000 1,000 0.0 for 2005 was revised by Ad Age. Offices 2006 2005 % chg Top Executive: David Eastman, CEO U.S...... 1 1 0.0 Headquarters: Agency.com / 488 Madison Ave., 22nd Fl., New York, Notes: BBDO Detroit is the former BBDO Detroit CRM, itself a N.Y. 10022 / Phone: (888) 374-6804 / Fax: (212) 358-2604 / URL: renaming of InterOne and before that Ross Roy Communications, all www.agency.com marketing services units. The unit is involved in CRM but increasing- ly gaining a strong traditional agency component. Revenue shown in Alcone Marketing Group* the tabular data represents just the CRM element of BBDO Detroit, Agency totals which is half its total. The other half is in the BBDO Worldwide num- 2006 2005 Revenue ($ in millions) % chg bers. The office came under the supervision of BBDO New York in 2005 $115.4 $105.7 9.2 Worldwide ...... via an Omnicom directive in September that creative directors report $107.5 $98.4 9.2 U.S...... directly to David Lubars, chairman & chief creative officer at BBDO $7.9 $7.3 8.2 Non-U.S...... North America in New York. In early 2006, BBDO Detroit cut about 2006 2005 Employees % chg 200 employees (11% of staff), reflecting cost cutting by U.S...... 178 193 -7.8 Offices 2006 2005 % chg An asterisk (*) indicates figures are Ad Age estimates. U.S...... 4 4 0.0

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DaimlerChrysler, its biggest client. BBDO Detroit, through Ross Roy, Notes: Direct Partners, headquartered in Marina del Rey, and with has worked with Chrysler since 1926. offices in San Francisco and London, is a direct marketing shop and Top Executive: Joe Garcia, pres & CEO member of the DAS group of agencies in Omnicom. The agency was Headquarters: BBDO Detroit / 880 W. Long Lake Rd., Troy, Mich. founded in 1994 by Jerry McRuer and Skip Reed who remain manag- 48098 / Phone: (248) 293-3500 / Fax: (248) 293-3434 / URL: ing partners. Direct Partners works with such clients as EarthLink, www.bbdo.com Clorox and Barclays Global Investors. Top Executive: Skip Reed, CEO Colangelo* Headquarters: Direct Partners / 4755 Alla Rd., Marina del Rey, Calif. Agency totals 90292 / Phone: (310) 482-4200 / Fax: (310) 482-4201 / URL: Revenue ($ in millions) 2006 2005 % chg www.directpartners.com U.S...... $29.0 $26.0 11.6 Offices 2006 2005 % chg EVB* Worldwide ...... 3 3 0.0 Agency totals U.S...... 3 3 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Colangelo, purchased by Omnicom in late October 2006, is an U.S...... $6.0 $5.0 20.0 integrated marketing agency. The promotion-oriented shop gained its Employees 2006 2005 % chg first advertising account in early 2007 when it won the $15- $20 mil- U.S...... 50 35 42.9 lion account for U.S. Smokeless Tobacco, which includes creating and Offices 2006 2005 % chg executing integrated marketing campaigns for Copenhagen, Red Seal U.S...... 1 1 0.0 and Skoal among others. Notes: Omnicom acquired a majority in EVB in July 2006. EVB was Top Executive: Robert J. Colangelo, pres founded in 2000 by and CEO Daniel Stein and exec creative director Headquarters: Colangelo / 120, Darien, Conn. 06820 / Phone: (203) Jason Zada, both of whom remain at the agency. The shop counts 662-6600 / Fax: (203) 662-6601 / URL: www.colangelo-sm.com among its clients Adidas, Kellogg, Wrigley, Gallo and Leapfrog. The shop is aligned with Diversified Agency Services group. Critical Mass* Top Executive: Daniel Stein, CEO & co-founder Agency totals Headquarters: EVB / 1596 Howard St., San Francisco, Calif. 94103 / Revenue ($ in millions) 2006 2005 % chg Phone: (415) 281-3950 / Fax: (415) 281-3957 / URL: www.evb.com U.S...... $58.0 $45.0 28.9 Employees 2006 2005 % chg 483 286 68.9 GMR Marketing* U.S...... Agency totals 2006 2005 Offices % chg Revenue ($ in millions) 2006 2005 % chg 6 4 50.0 U.S...... U.S...... $103.0 $100.0 3.0 Notes: Critical Mass was founded in 1995 as a promotional CD-ROM Employees 2006 2005 % chg developer and a year later entered web development, designing Worldwide ...... 512 451 13.5 Mercedes-Benz USA’s corporate website. Omnicom bought into the U.S...... 505 445 13.5 agency in 1999 and now owns 53% of the company. Employees own the Non-U.S...... 7 6 16.7 rest. Headquarters are in Calgary, Alberta, but clients are mostly based Offices 2006 2005 % chg in the U.S. Production offices in Calgary and Toronto, for example, serv- Worldwide ...... 10 10 0.0 ice all non-Canadian clients. Chicago is its U.S. base, with other U.S. U.S...... 9 9 0.0 offices in New York, Austin, Texas, and Atlanta. Diane Wilkins became Non-U.S...... 1 1 0.0 CEO in 2005, replacing Jerry Johnston, who moved up to chairman. Notes: GMR Marketing is an event marketer focusing on sports, Top Executive: Dianne Wilkins, CEO music, mobile and lifestyle issues. GMR, based near Milwaukee, oper- U.S. Headquarters: Critical Mass / 225 N. Michigan Ave., Ste. 2050, ates out of nine U.S. offices and a shop in Toronto. The agency became Chicago, Ill. 60601 / Phone: (312) 288-2500 / Fax: (312) 288-2501 / part of Omnicom in 1998. URL: www.criticalmass.com Top Executive: Craig Connelly, pres Headquarters: Critical Mass / 402-11 Ave. SE, Calgary, Alberta, T2G Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, 0Y4 Canada / URL: www.criticalmass.com Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: Direct Partners* www.gmrlive.com Agency totals Revenue ($ in millions) 2006 2005 % chg Grizzard Communications Group* U.S...... $41.0 $38.0 7.9 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 95 85 11.8 U.S...... $113.0 $100.4 12.5 Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 5 4 25.0 U.S...... 3 8 -62.5

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Notes: Grizzard is an Atlanta-based integrated marketing agency with Notes: Ketchum Directory, a directory agency that is a Certified a direct marketing focus, including a concentration on fundraising for Marketing Representative (CMR), headquartered in Chicago, has nonprofits and educational institutions. Grizzard acquired research offices in Kansas City, Mo., Louisville, Pittsburgh and Los Angeles. company AnalyticalOne, Seattle, in January 2007. AnalyticalOne was Ketchum is part of DAS in Omnicom. founded in 2002 and provides database analytical solutions and primary Top Executive: Eugene P. Daly, pres research services and like Grizzard works with nonprofit organizations Headquarters: Ketchum Directory Advertising / 225 N. Michigan, among its clients. Grizzard was founded in in 1920. ste. 2000, Chicago, Ill. 60601 / Phone: (312) 946-8111 / Fax: (312) 946- Top Executive: Chip Grizzard, CEO; Debbi Barber, pres 8061 / URL: www.kda.com Headquarters: Grizzard Communications Group / 229 Peachtree St. NE, Ste. 1400, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404) 221-1458 / URL: www.grizzard.com Organic* Agency totals Integer Group* Revenue ($ in millions) 2006 2005 % chg Agency totals U.S...... $102.0 $72.0 41.7 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $131.6 $117.0 12.5 U.S...... 450 305 47.5 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 1,013 904 12.1 Worldwide ...... 5 5 0.0 Offices 2006 2005 % chg U.S...... 4 4 0.0 U.S...... 7 7 0.0 Non-U.S...... 1 1 0.0 Notes: Integer, an integrated marketing agency, specializes in retail Notes: Organic, a digital marketing agency founded in 1993, went on advertising/sales promotion and field marketing. Integer, founded in a growth binge in 2006, boosting revenue more than 40% over 2005 Denver in 1993, employs more than 1,000 in offices in Denver (includ- levels. Growth was fueled by new business gains: Sprint, ing Integer’s headquarters and Karsh & Hagan), Dallas, Cleveland DaimlerChrysler, Bank of America, Mitsubishi and iVillage. The exist- (Stern Advertising) and Des Moines. Estimated revenue for 2005 was ing client base elevated their online budgets by 10-15% on average, revised by Ad Age. according to the San Francisco-based shop, which has offices in Detroit, Top Executive: Mike Sweeney, CEO Los Angeles, New York and Toronto. The agency has been reporting Headquarters: Integer Group / 7245 W. Alaska Dr., Lakewood, Colo. through the BBDO Network since mid-2005. 80226 / Phone: (303) 393-3500 / Fax: (303) 393-3700 / URL: www.inte- Top Executive: Mark Kingdon, CEO ger.com Headquarters: Organic / 555 Market St., 4th Fl., San Francisco, Calif. Interbrand 94105 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: Notes: Interbrand Group is a branding consultancy based in New York www.organic.com that has 30 offices in more than 20 countries. The firm began in London in 1974. Omnicom acquired it in late 1993. Omnicom in April 2006 Osmosis Medialab moved Interbrand's longtime CEO, Chuck Brymer, then age 46, to the Agency totals CEO post of DDB Worldwide Communications Group. Mr. Brymer had Employees 2006 2005 % chg entered the ad business in 1982, starting at BBDO's office in Houston. U.S...... 5 5 0.0 He joined Interbrand in 1985 and, at the age of 26, was charged with Offices 2006 2005 % chg growing the British-born company in the U.S. Shortly after Omnicom U.S...... 1 1 0.0 bought Interbrand, Mr. Brymer was named chairman-CEO of the Notes: Osmosis MediaLab, launched in 1999 by Travis Pagel and branding firm in 1994. With Mr. Brymer's move to DDB in 2006, Shawn Thomson, both veterans of the music entertainment business, is Interbrand London head Jez Frampton took over as Interbrand's CEO. an agency involved in marketing to gays and lesbians. It is affiliated Top Executive: Jez Frampton, CEO with Omnicom. Headquarters: Interbrand / 130 Fifth Avenue., New York, N.Y. 10011 Top Executive: Shawn Thomson, owner & creative dir / Phone: (212) 798-7500 / Fax: (212) 798-7501 / URL: www.inter- Headquarters: Osmosis Medialab / 333 Hudson St., 10th Fl., New brand.com York, N.Y. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL: Ketchum Directory Advertising* www.medialabinteractive.com; www.osmosis.net Agency totals Revenue ($ in millions) 2006 2005 % chg Rapp Collins Worldwide* U.S...... $25.6 $25.2 1.6 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 180 180 0.0 Worldwide ...... $517.0 $470.2 10.0 Offices 2006 2005 % chg U.S...... $306.0 $274.1 11.6 U.S...... 5 5 0.0 Non-U.S...... $211.0 $196.1 7.6

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Offices 2006 2005 % chg Targetbase* Worldwide ...... 55 54 1.9 Agency totals U.S...... 9 8 12.5 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 46 46 0.0 U.S...... $80.0 $73.9 8.3 Notes: Rapp Collins is an international direct marketing network with Employees 2006 2005 % chg 55 offices in 30 countries. In October 2006, the agency named Michael U.S...... 178 190 -6.3 Sugzda vice chairman-North America with responsibility to focus on Offices 2006 2005 % chg large clients. At the same time, James Lyons moved to president-North U.S...... 2 2 0.0 America from managing director-New York (he oversees offices in New Notes: Targetbase is a direct marketing, customer relationship man- York, Dallas and Los Angeles), and Cynthia Davis became president- agement agency with primary offices in Irving, Texas, and Greensboro, global development and communications from managing director- N.C. It has additional offices in Austin, Texas, Norman, Okla., Dallas. Rapp Collins was founded in 1965 by Stan Rapp and Thomas Charleston, S.C., Douglassville, Pa., Loveland, Ohio, and Torrance, Collins. Calif. Targetbase is the U.S. representative of BBDO’s Proximity Top Executives: Gary Von Kennel, global CEO; Bob Horvath, CEO- Network, a global network of agencies that focus on connecting direct N. Amer. marketing and interactive. The agency was founded in 1979. Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd Fl., Top Executive: David Scholes, CEO New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6750 / Headquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063- URL: www.rappcollins.com 6098 / Phone: (972) 506-3400 / Fax: (800) 446-6603 / URL: www.tar- getbase.com Resolution Media Agency totals Tequila* Employees 2006 2005 % chg Agency totals U.S...... 45 25 80.0 Revenue ($ in millions) 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... $69.5 $62.0 12.1 U.S...... 1 1 0.0 U.S...... $34.0 $30.0 13.3 Notes: Resolution Media is a search engine marketing (SEM) agency Non-U.S...... $35.5 $32.0 10.9 that manages bids on search engines and optimizing Web sites to Offices 2006 2005 % chg improve organic rankings. Worldwide ...... 44 47 -6.4 Top Executive: Matt Spiegel, mg dir U.S...... 3 3 0.0 Headquarters: Resolution Media / 325 W Huron St., Ste. 506, Non-U.S...... 41 44 -6.8 Chicago, Ill. 60610 / Phone: (312) 337-6450 / Fax: / URL: www.resolu- Notes: Tequila, founded in 1986 in Paris, is a marketing services net- tionmedia.com work with 44 agencies around the globe. Agency revenue is split almost evenly between interactive and direct. Tequila partners with TBWA Worldwide in Omnicom. Estimated revenue for 2005 was revised by Ad Russ Reid Co.* Age. Agency totals Top Executive: Jeremy Pagden, pres & CEO Revenue ($ in millions) 2006 2005 % chg Headquarters: Tequila / 488 Madison Ave., New York, N.Y. 10022 / U.S...... $28.1 $24.9 12.9 Phone: (212) 804-1450 / Fax: (212) 804-1200 / URL: www.tequila- Employees 2006 2005 % chg ww.com U.S...... 220 220 0.0 2006 2005 Offices % chg The Marketing Arm* Worldwide ...... 4 4 0.0 Agency totals U.S...... 3 3 0.0 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 1 1 0.0 U.S...... $63.0 $52.0 21.2 Notes: Russ Reid Co. is a direct marketing agency that works with Employees 2006 2005 % chg nonprofits in fundraising, government relations and lobbying and PR. Worldwide ...... 804 315 155.2 The Washington-based company has offices in Pasadena, Calif., U.S...... 800 315 154.0 Wilsonville, Ore., and Washington, D.C. The agency was founded in Non-U.S...... 4 NA NA 1964. Offices 2006 2005 % chg Top Executive: Tom Harrison, pres & CEO Worldwide ...... 17 30 -43.3 Headquarters: Russ Reid Co. / 2 N. Lake Ave., Ste. 600, Pasadena, U.S...... 15 30 -50.0 Calif. 91101-1868 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / Non-U.S...... 2 NA NA URL: www.russreid.com Notes: Founded in 1993, Marketing Arm is a network of marketing An asterisk (*) indicates figures are Ad Age estimates. services agencies involved in entertainment, music, sports, promotions, events, and cause marketing from major offices in New York, Los

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Angeles, Dallas, Boston, Charlotte, San Francisco, Chicago, Stamford Tribal DDB* (Conn.), and Bentonville (Ark.). Marketing Arm includes Davie Brown Agency totals Entertainment (entertainment marketing); USM&P (event marketing); Revenue ($ in millions) 2006 2005 % chg Millsport (sports sponsorship and motorsports consulting); and, ipsh! Worldwide ...... $150.0 $131.5 14.1 (wireless & mobile marketing). U.S...... $68.0 $60.4 12.6 Top Executive: Ray Clark, CEO & founder $82.0 $71.1 15.3 Headquarters: The Marketing Arm / 1999 Bryan St., Ste. 1800, Non-U.S...... 2006 2005 Dallas, Texas 75201 / Phone: (214) 259-3200 / Fax: (214) 259-3201 / Employees % chg URL: www.themarketingarm.com Worldwide ...... 1400 NA NA U.S...... 630 NA NA Non-U.S...... 770 NA NA TPG (The Peter Group)* Offices 2006 2005 % chg Agency totals Worldwide ...... 36 33 9.1 Revenue ($ in millions) 2006 2005 % chg 6 5 20.0 U.S...... $10.0 $10.2 -2.0 U.S...... Employees 2006 2005 % chg Non-U.S...... 30 28 7.1 U.S...... 49 51 -3.9 Notes: Tribal DDB is an international digital marketing agency with Offices 2006 2005 % chg 36 offices across Europe, North America, Canada and Australasia. Each U.S...... 1 1 0.0 Tribal DDB digital agency is based within the local DDB advertising Notes: TPG, a direct marketing agency founded in 1991, was bought office. Tribal DDB offers online media planning and buying, advertising by Omnicom in June 2002. Besides its Philadelphia headquarters, TPG development, website development and production, consumer planning has an office in Woodland Hills, Calif. The agency roster includes a and design. Adam Good, who founded the Shanghai office in 2006, was large number of clients in the U.S. insurance sector. named president of Tribal DDB’s Asia-Pacific region, moving up from Top Executive: Joseph Delago, CEO Headquarters: TPG (The Peter Group) / Piers at Penn’s Landing, 7 N. new business development director and managing director for Greater Columbus Blvd., Philadelphia, Pa. 19106 / Phone: (215) 592-8303 / Fax: China. Tribal DDB launched Tribal DDB Health in February 2006, nam- (215) 574-0895 / URL: www.tpgadvertising.com ing Dori Stowe as president. Top Executive: Matt Freeman, CEO TracyLocke* Headquarters: Tribal DDB / 437 Madison Ave., New York, N.Y. 10022 Agency totals / Phone: (212) 515-8314 / Fax: / URL: www.tribalddb.com Revenue ($ in millions) 2006 2005 % chg U.S...... $120.0 $108.0 11.1 Unit 7* Employees 2006 2005 % chg Agency totals U.S...... 663 575 15.3 Revenue ($ in millions) 2006 2005 % chg Offices 2006 2005 % chg $18.8 $16.7 12.6 U.S...... 4 2 100.0 U.S...... 2006 2005 Notes: TracyLocke, a promotion agency with a growing general adver- Employees % chg tising business, refers to itself as a brand activation network. The U.S...... 101 72 40.3 agency, with two primary offices in Dallas and Wilton, Conn., also Offices 2006 2005 % chg operates numerous field offices primarily for clients Pepsi-Cola Co., U.S...... 1 1 0.0 Pepsi Bottlers and Pizza Hut. Mike Musachio became president and Notes: Unit 7, a direct marketing agency, in 2005 became the new chief creative officer of both TracyLocke shops in New York and Wilton, name for LLKFB, an agency acquired by Omnicom in 2001. Loreen Conn., in February 2006. He had been executive VP and chief creative Babcock, CEO, now carries the additional title of chairperson. She is the officer, sharing the leadership of both shops with Tim Zuckert, who left last of five original partners at Lieber, Levett, Koenig, Farese, Babcock, in early 2006 to become president at Proving Ground Media, founded in 1996. Paul Levett left in 2000, Carmine Farese in 2003, and Greenwich, Conn. Beth Ann Kaminkow became chief talent officer in January 2007, moving from sibling Brodeur Worldwide where she held J. Robert Lieber in 2004. Unit 7 in mid-2006 won the CMR business that same title. TL was formed in Dallas in 1913 by Shelly Tracy and from Bayer diagnostics division, Tarrytown, N.Y., for global branding Raymond Locke. positioning and communications; Shire Pharmaceuticals, Wayne, Pa., to Top Executive: Ron Askew, CEO launch the children's A.D.H.D. patch Daytrana, and ESPN, to produce Headquarters: TracyLocke / 1999 Bryan St., Ste. 2800, Dallas, Texas DR TV ads for its Mobile ESPN cellphone service. 75201 / Phone: (214) 969-9000 / Fax: (214) 259-3550 / URL: www.tra- Top Executive: Loreen Babcock, chmn & CEO cylocke.com Headquarters: Unit 7 / 30 Irving Place, 11th Fl., New York, N.Y. 10003 / Phone: (212) 209-1600 / Fax: (212) 209-1800 / URL: An asterisk (*) indicates figures are Ad Age estimates. www.unit7.com

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HEALTHCARE AGENCIES Top Executive: Leo Francis, pres Headquarters: Eden Communications Group / 515 Valley St., Omnicom Healthcare* Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792 Agency totals / URL: www.edencomgroup.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $895.5 $863.2 3.7 U.S...... $488.2 $480.0 1.7 Harrison & Star Business Group Agency totals Non-U.S...... $407.3 $383.2 6.3 Offices 2006 2005 % chg Notes: Omnicom Healthcare is an Ad Age construct and represents the U.S...... 1 1 0.0 estimated totals of Omnicom’s healthcare agency operations. Notes: Harrison & Star is a healthcare agency focusing on healthcare Cline Davis & Mann advertising and medical education targeting healthcare professionals Agency totals and patients. Employees 2006 2005 % chg Top Executive: Larry Star, chmn & CEO Worldwide ...... 617 531 16.2 Headquarters: Harrison & Star Business Group / 16 W. 22nd St., Offices 2006 2005 % chg New York, N.Y. 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 822- Worldwide ...... 6 5 20.0 6590 / URL: www.hs-ideas.com U.S...... 5 4 25.0 Non-U.S...... 1 1 0.0 KPR Notes: Cline Davis & Mann is a healthcare agency with offices in New Agency totals York, London and Red Bank and Princeton, both New Jersey. The Offices 2006 2005 % chg agency has a professional group, a multicultural marketing group, a U.S...... 1 1 0.0 medical education division (Fallon Medica), an interactive media and Notes: KPR is a healthcare shop with expertise in addressing health- relationship marketing division (CDMi Connect), and a Managed care professionals and patients via direct-to-consumer and direct mar- Markets Group. CDM prepares and executes media plans directed at all keting specialties. Another Omnicom healthcare shop, 1Health healthcare professional targets as well as consumers. The London office Communications, Irvine, Calif., was merged into KPR in 2004. KPR is heads up CDM Europe. the former Kallir, Phillips, Ross. Top Executive: Ed Wise, chmn & CEO Top Executive: Stu Klein, CEO Headquarters: Cline, Davis & Mann / 220 E. 42nd St., 8th Fl., New Headquarters: KPR / 711 Third Ave., 12th fl., New York, N.Y. 10017 York, N.Y. 10017 / Phone: (212) 907-4300 / Fax: (212) 687-6773 / URL: / Phone: (212) 856-8400 / Fax: (212) 856-8549 / URL: www.kprny.com www.clinedavis.com Corbett Accel Healthcare Group LLNS Agency totals Agency totals Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 2 2 0.0 U.S...... 1 2 -50.0 Notes: Corbett Accel, a healthcare agency, has multiple divisions, Notes: LLNS is a healthcare B2B unit that used to be called Lyons among them advertising, promotion, medical education, business and Lavey Nickel Swift. The agency is part of the TBWA WorldHealth divi- competitive intelligence, global clinical trials, digital, emarketing, meet- sion of TBWA Worldwide. TBWA WorldHealth was formed in 2002 to ings management and production and design services. Corbett integrate professional pharmaceutical and healthcare agencies with the Healthcare Group and sibling Omnicom shop, Accel Healthcare, brand management of consumer agencies. Ann Devereux was named merged in February 2004, forming Corbett Accel Healthcare Group. CEO in April 2006 of both LLNS and TBWA WorldHealth. Ms. The healthcare unit has offices in New York, Chicago and London. Devereux founded the DTC communications practice at BBDO New Top Executive: Elaine Eisen, pres York prior to her new post. LLNS created an interactive marketing divi- Headquarters: Corbett Worldwide Healthcare Communications / 211 sion, e@LLNS, in early 2006. Gene Fischer heads the division as senior E. Chicago Ave., Ste. 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310 VP and director for interactive services. LLNS divisions include the / Fax: (312) 649-7232 / URL: www.corbett.com Health Literary Group (patient communications), Innovative Medical Education and MediaVia (both medical ed), Medical Information Eden Communications Group Source (outsourcing resource for drug info), Strategic Information Agency totals Resources (tracks pharma markets and trends via the Web). TBWA Employees 2006 2005 % chg WorldHealth, headquartered in New York, is an Omnicom network U.S...... 45 NA NA that integrates professional pharmaceutical and healthcare agencies Offices 2006 2005 % chg with the brand management of consumer agencies. U.S...... 1 1 0.0 Top Executive: Anne Devereux, CEO Notes: Eden is a full-service agency specializing in pharmaceutical Headquarters: LLNS / 220 E. 42nd St., 3rd Fl., New York, N.Y. 10017 marketing and health education. / Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: www.llns.com

SPONSORED BY April 30, 2007 | Advertising Age |73 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Proximity Worldwide* independent of these and other agencies. OMD opened an office in Agency totals Mumbai February 2007 that will serve the whole of India. OMD and Offices 2006 2005 % chg MTV Networks agreed to a $300 million deal in June 2006 that gives Worldwide ...... 47 52 -9.6 OMD clients first right to receive ad opportunities across the network’s Notes: Proximity, based in London, is an international CRM network multiple TV properties and digital extensions for the 2006-07 season. reporting to BBDO Worldwide with no U.S. offices, although Ten percent of the total was to reach new media. OMD’s worldwide Targetbase serves as its U.S. representative. Proximity is seeking a U.S. President-CEO Joe Uva in February 2007 was named CEO at Univision partner agency within the Omnicom group of agencies. Proximity has Communications, the Spanish-language broadcaster that in 2007 was 47 worldwide offices. being bought by a group of private investors led by Haim Saban. Mr. Top Executive: Mat Mildenhall, chief operating officer Uva also was a member of the OMD board. Daryl Simm, head of Headquarters: Proximity Worldwide / 191 Marylebone Rd., London, Omnicom Media Group, assumed Mr. Uva’s OMD duties, with the UK NW1 5DW / Phone: 44-20-7616 3490 / Fax: 44-20-7616 3495 / media agency’s regional bosses reporting to him. Revenues are esti- URL: www.proximityworld.com mates based on projected billings from Recma. Top Executives: Daryl Simm, pres & CEO-ww; Page Thompson, MEDIA SPECIALIST AGENCIES CEO-N. Amer Headquarters: OMD / 11 Madison Ave., 12th Fl., New York, N.Y. Omnicom Media Specialists* 10010 / Phone: (212) 590-7100 / Fax: (646) 278-3000 / URL: Agency totals www.omd.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $734.9 $708.6 3.7 U.S...... $366.4 $349.0 5.0 PHD* Non-U.S...... $368.4 $359.6 2.4 Agency totals Notes: Omnicom Media Specialists is an Ad Age construct and repre- Revenue ($ in millions) 2006 2005 % chg sents the estimated totals of Omnicom’s media buying and planning Worldwide ...... $135.7 $133.0 2.0 operations. U.S...... $110.9 $105.4 5.2 Non-U.S...... $24.8 $27.6 -10.1 2006 2005 Icon International Employees % chg U.S...... 200 300 -33.3 Agency totals Employees 2006 2005 % chg Worldwide ...... 185 155 19.4 Notes: PHD is a media specialist company that also includes Novus U.S...... 180 150 20.0 (print specialist) and Icon (bartering). PHD continued its maturation Non-U.S...... 5 5 0.0 process in 2006, building out its global footprint by adding 17 offices Offices 2006 2005 % chg and gaining new U.S. business, particularly Safeway’s $250 million Worldwide ...... 3 3 0.0 account. Other new business gains included HBO, Hormel Foods’ U.S...... 2 2 0.0 Jennie-O, Roche Group’s Tamiflu and Unisys, weighted against the loss Non-U.S...... 1 1 0.0 of Jim Beam Brands and Reebok, due to its takeover by Adidas. The Notes: Icon is a specialized finance company engaged in corporate worldwide expansion began the end of 2004, with the intent of gaining barter and other financial transactions. Founded in 1985, Icon is fully a strong presence in Europe and Asia-Pacific by early 2006, and mov- owned by Omnicom. ing into the Middle East and Africa after that. PHD’s primary offices in Top Executive: John P. Kramer, CEO the U.S. are New York, Chicago, St. Louis and San Francisco. The Headquarters: Icon International / 107 Elm St., Four Stamford Plaza, agency recruited John Swift from sibling OMD , who joined as manag- Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2333 ing director in charge of all buying groups, and the veteran Judy Vogel, / URL: www.icon-intl.com who runs research. PHD opened Drum in early 2006, a joint venture with Davie-Brown Entertainment (part of Marketing Arm), Los OMD* Angeles. Drum is a stand-alone creative marketer that works in brand- Agency totals ed content and product integration, event marketing and film tie-ins. Revenue ($ in millions) 2006 2005 % chg Revenues are estimates based on projected billings from Recma. Worldwide ...... $599.2 $575.6 4.1 Top Executive: Steve Grubbs, CEO-PHD North America U.S...... $255.6 $243.6 4.9 Headquarters: PHD / 488 Madison Ave., 4th Fl., New York, N.Y. Non-U.S...... $343.6 $332.0 3.5 10022 / Phone: (212) 894-6600 / Fax: (212) 894-4100 / URL: Notes: OMD Worldwide is part of Omnicom Media Services, a hold- ing unit for both OMD and PHD. OMD is the global media partner of www.phdus.com BBDO Worldwide, DDB Worldwide, TBWA Worldwide and Omnicom’s An asterisk (*) indicates figures are Ad Age estimates. DAS agencies. About 35% of its business, however, comes from clients

SPONSORED BY April 30, 2007 | Advertising Age |74 DATACENTER 2007 AGENCY PROFILES YEARBOOK

PUBLIC RELATIONS AGENCIES Top Executive: Dave Senay, pres & CEO Headquarters: Fleishman-Hillard / 200 N. Broadway, St. Louis, Mo. Omnicom PR* 63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL: Agency totals www.fleishman.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $1,150.1 $1,045.5 10.0 U.S...... $847.6 $768.7 10.3 Ketchum Non-U.S...... $302.5 $276.8 9.3 Agency totals Notes: Omnicom PR is an Ad Age construct and represents the esti- Offices 2006 2005 % chg mated totals of Omnicom’s public relations operations. Worldwide ...... 23 23 0.0 U.S...... 8 8 0.0 Brodeur Worldwide Non-U.S...... 15 15 0.0 Agency totals Notes: Ketchum is a global PR agency with 23 offices and 48 affiliates Offices 2006 2005 % chg in North America, Europe, Asia-Pacific and Latin America. In North Worldwide ...... 50 36 38.9 America, New York-based Ketchum also has offices in Atlanta, Chicago, U.S...... 7 5 40.0 Dallas, Los Angeles, Mexico City, New York, Pittsburgh, San Francisco, Non-U.S...... 43 31 38.7 Toronto and Washington. Ketchum’s global practices include brand Notes: Brodeur, a Boston-based PR agency, has a global network, called marketing, corporate, food and nutrition, healthcare and technology. In Brodeur/Pleon Worldwide, which is made up of Brodeur-branded mid-2006, the firm absorbed Entertainment Marketing Partners, Los offices in the United States, Asia-Pacific and Latin America, and Pleon- Angeles and New York, into its Ketchum Entertainment Marketing branded offices in Europe, Middle East, Africa. Pleon is a consulting unit. EMP clients include Activision and Major League Soccer. EMP company. Bodeur/Pleon has 46 affiliate offices, Brodeur|Pleon partners, Erik and Mark Stroman, are now exec VPs at Ketchum Worldwide covers more than 50 countries. Entertainment Marketing. In February 2007, Ketchum signed an affil- Top Executive: Andrea Coville, CEO iation agreement with Geelmuyden.Kiese to partner in Scandinavia. Headquarters: Brodeur Worldwide / 855 Boylston St., Boston, Mass. 02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL: Ketchum was founded in 1923. Omnicom bought Ketchum in 1996. www.brodeur.com Top Executive: Raymond L. Kotcher, CEO Headquarters: Ketchum / 1285 Ave. of the Americas, New York, N.Y. Cone 10019 / Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL: Agency totals www.ketchum.com Employees 2006 2005 % chg 80 U.S...... NA NA Porter Novelli Offices 2006 2005 % chg Agency totals U.S...... 1 1 0.0 Offices 2006 2005 % chg Notes: Cone is a PR and communications agency which specializes in 92 91 1.1 the development and execution of cause branding, marketing public Worldwide ...... 21 18 16.7 relations and issues and crisis management initiatives. U.S...... Top Executive: Carol Cone, chmn & founder; Jens Bang, pres & CEO Non-U.S...... 71 73 -2.7 Headquarters: Cone / 855 Boylston St., Boston, Mass. 02116 / Phone: Notes: Porter Novelli is a PR firm founded in Washington in 1972. The (617) 227-2111 / Fax: (617) 523-3955 / URL: www.coneinc.com PR agency in October 2006 formed a strategic alliance with Los Angeles-based The Rose Group to create Porter Novelli Entertainment Fleishman-Hillard to address media opportunities that connect brands and the entertain- Agency totals ment industry. In management moves, Sheila Corriveau return to Offices 2006 2005 % chg Porter Novelli as global network director in September 2006, and in Worldwide ...... 80 80 0.0 October, Joe Russo became exec VP, global director of research. Porter U.S...... 46 36 27.8 Novelli is organized into three communications disciplines: Marketing, Non-U.S...... 34 44 -22.7 corporate affairs and public affairs. Notes: Fleishman-Hillard, headquartered in St. Louis, is a PR agency. Top Executive: Helen Ostrowski, CEO The firm currently operates throughout North America, Europe, Asia, Headquarters: Porter Novelli / 450 Lexington Ave., New York, N.Y. Latin America, Australia and South Africa. FitzGerald 10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL: Communications, Boston, became an autonomous unit ot Fleishman- www.porternovelli.com Hillard in January 2006 and operates under its own name. Fleishman- Hillard, founded by Al Fleishman and Bob Hillard in St. Louis in 1946, An asterisk (*) indicates figures are Ad Age estimates. was acquired by Omnicom in 2002.

SPONSORED BY April 30, 2007 | Advertising Age |75 DATACENTER 2007 AGENCY PROFILES YEARBOOK 32 Protocol Integrated Direct TRADITIONAL AGENCIES Marketing Publicis Groupe Advertising* Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $148.0 $148.0 0.0 Worldwide ...... $2,952.1 $2,869.2 2.9 U.S...... $128.0 $128.0 0.0 U.S...... $935.1 $911.4 2.6 Non-U.S...... $20.0 $20.0 0.0 Non-U.S...... $2,017.0 $1,957.8 3.0 Employees 2006 2005 % chg Notes: Publicis Groupe Advertising is an Ad Age construct and repre- Worldwide ...... 3,400 3,400 0.0 sents the estimated totals of Publicis Groupe’s traditional advertising U.S...... 2,450 2,450 0.0 operations. Non-U.S...... 950 950 0.0 2006 2005 Offices % chg Amazon Advertising* Worldwide ...... 15 15 0.0 Agency totals U.S...... 13 13 0.0 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 2 2 0.0 U.S...... $6.5 $6.0 8.3 Notes: Protocol Integrated Direct Marketing is a privately-held inte- Employees 2006 2005 % chg grated marketing services company that serves business-to-business U.S...... 28 6 366.7 and business-to-consumer environments by offering direct marketing, Offices 2006 2005 % chg data/production services, research, fulfillment services and contact cen- U.S...... 1 1 0.0 ters. The agency relocated to Florida from the Chicago suburbs in Notes: Amazon, which specializes in marketing to women, was formed spring 2006. International returns for privately-held Protocal are from Lynda Pearson, creative director, and Millie Olson, president-CEO. Leo its two Canadian offices in Hamilton, Ontario, and Montreal. Burnett Worldwide acquired 35% of the agency in June 2002. Top executive: Charles Dall’Acqua, pres & CEO Estimated returns for 2005 were restated by Ad Age. Headquarters: Protocol Integrated Direct Marketing / 2805 Fruitville Top Executive: Millie Olson, pres & co-founder Rd., Sarasota, Fla. 34237 / Phone: (800) 677-2001 / URL: www.proto- Headquarters: Amazon Advertising / 415 Jackson St., 2nd fl., San colmarketing.com Francisco, Calif. 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / URL: www.amazonadv.com 4 Publicis Groupe Beacon Communications* Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $5,872.0 $5,472.2 7.3 Revenue ($ in millions) 2006 2005 % chg North America ...... $2,672.8 $2,533.1 5.5 Worldwide ...... $50.0 $50.0 0.0 Outside North America . . . . .$3,199.2 $2,939.1 8.8 Employees 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 340 334 1.8 Worldwide ...... 41,989 40,350 4.1 Offices 2006 2005 % chg North America ...... 13,940 13,818 0.9 Worldwide ...... 1 1 0.0 Outside North America ...... 28,049 26,532 5.7 Notes: Beacom Communiciations is a Japanese ad agency 66% owned Notes: Publicis Groupe, the fourth-largest marketing organization, by Publicis Groupe and 34% owned by Dentsu. Beacon was formed in generated about 70% of 2006 revenue from traditional advertising and 2001 as a merger of the Tokyo offices of Bcom3 Group’s D’Arcy and media and 30% from a range of marketing services. The marketing Leo Burnett with a third of the investment capital coming from Dentsu. services portion will grow with its January 2007 acquisition of Digitas, (Dentsu bought Bcom3 in 2002.) The networks were encouraged to an interactive and direct-marketing agency group. Publicis employed make such a move by common client Procter & Gamble (the largest 39,939 people in 104 countries and more than 200 cities as of December client at Publicis). In addition to its own clients, Beacon handles Leo 31, 2006, up 3.4%—1,329 jobs—from a year earlier. That tally doesn’t Burnett’s brands and collaborates with Dentsu. Publicis’ Starcom han- include the 2,050 staffers who joined Publicis in the Digitas deal. Factor dles media. Estimated revenue for 2005 was revised by Ad Age. in Digitas, and Publicis on a pro forma basis had about 42,000 employ- Top Executive: Nicolas Menat, pres & representative dir ees and revenue of $5.87 billion in 2006. See full profile near the front Headquarters: Beacon Communications / J.R. Tokyu Meguro Bldg., of this yearbook. 3-1-1 Kami- Osaki, Shinagawa-ku, Tokyo 141-0021 / Phone: 81-3- Top executive: Maurice Levy, chmn & CEO 5437-7200 / Fax: 81-3-5437-7955 / URL: www.beaconcom.co.jp Headquarters: Publicis Groupe / 133 Ave. des Champs-Elysees, Paris, 75008 / Phone: 331-4443-7000 / Fax: 331-4443-7525 / URL: www.pub- An asterisk (*) indicates figures are Ad Age estimates. licis.com

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Bromley Communications* Capps Digital Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $44.0 $40.0 10.0 Worldwide ...... 204 NA NA Employees 2006 2005 % chg U.S...... 200 190 5.3 U.S...... 163 160 1.9 Non-U.S...... 4 NA NA Offices 2006 2005 % chg Offices 2006 2005 % chg U.S...... 4 4 0.0 Worldwide ...... 5 5 0.0 Notes: Bromley is a Hispanic shop founded as Sosa & Associates in 1981 U.S...... 4 4 0.0 by Lionel Sosa. It morphed into Bromley Communications in 2000, Non-U.S...... 1 1 0.0 named after its current head Ernest Bromley. In early 2004, Bromley and Notes: Capps Digital is a pre-press services unit of Publicis Groupe, Miami-based Publicis Sanchez & Levitan merged, with Bromley the sur- producing presentation materials, print advertising and packaging, viving name. Publicis Sanchez, majority owned by Publicis, also had direct mail and point-of-sale, banners and billboards, retail graphics and offices in Los Angeles, Dallas and New York. Bromley is 49% owned by PowerPoint presentations. Publicis Groupe. Bromley revenues are Ad Age estimates. Top Executive: Brent Montcrief, pres & CEO Top Executive: Ernest Bromley, CEO Headquarters: Capps Digital / 35 W. Wacker Dr., Chicago, Ill. 60601 / Headquarters: Bromley Communications / 401 E. Houston St., San Phone: (312) 220-0990 / Fax: (312) 220-1990 / URL: www.cappsdigi- Antonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2401 / tal.com URL: www.bromleyville.com

Buehler & Partners* Conill* Agency totals Agency totals 2006 2005 Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) % chg $17.4 $14.5 20.0 Worldwide ...... $2.5 $2.5 0.0 U.S...... Employees 2006 2005 % chg Notes: Buehler & Partners, founded in 1992 by Fred Buehler, linked up U.S...... 94 80 17.5 in an alliance with Leo Burnett in 2004 to serve common client: GM. 2006 2005 Buehler clients include Cadillac, Corvette, Chevrolet, Opel, Saab and Offices % chg 3 3 0.0 Hummer. Buehler handles much of its pan-European work through U.S...... independent agencies in Europe linked to Buehler through its New Notes: Conill is a Hispanic agency with offices in New York, Miami Edge Network. Estimated revenue for 2005 was revised by Ad Age. and Torrance, Calif. Founded as Mestre Conill in Cuba in 1952, Conill Top Executive: Alfred P. Buehler, mg dir opened in New York in 1968. Headquarters: Buehler & Partners / Alexanderstrasse 65, Frankfurt Top Executive: Cynthia McFarlane, exec VP & mg dir am Main, 60489 / Phone: 49-69-40-50-02-551 / Fax: 49-69-40-50-02- Headquarters: Conill / 375 Hudson St., 8th Fl., New York, N.Y. 10014 501 / URL: www.buehlerandpartners.com / Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: www.conill- Burrell Communications Group* ideas.com Agency totals Revenue ($ in millions) 2006 2005 % chg Digitas* U.S...... $28.0 $27.0 3.7 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 146 137 6.6 Worldwide ...... $390.0 $340.5 14.5 Offices 2006 2005 % chg U.S...... $370.5 $326.9 13.4 U.S...... 2 2 0.0 Non-U.S...... $19.5 $13.6 43.2 Notes: Burrell Communications Group specializes in African- Employees 2006 2005 % chg American consumer marketing. Publicis purchased 49% of Burrell in Worldwide ...... 2,050 1,740 17.8 2000. Burrell, a Procter & Gamble agency, works with general agencies U.S...... 1,950 1,660 17.5 on P&G accounts in Publicis Groupe. The agency has shops in Chicago Non-U.S...... 100 80 25.0 and Atlanta. The company’s two co-CEOs, Fay Ferguson and McGhee Offices 2006 2005 % chg Williams Osse, both of whom worked their way up on the account Worldwide ...... 7 7 0.0 management side, bought Thomas J. Burrell’s 51% holding in 2004. U.S...... 6 6 0.0 Publicis owns the rest. Thomas J. Burrell retired in 2004. Estimated Non-U.S...... 1 1 0.0 returns for 2005 were restated by Ad Age. Notes: Digitas, consisting of Digitas the interactive agency, Modem Top Executive: McGhee Williams Osse & Fay Ferguson, co-CEOs Media and Medical Broadcasting Corp., was bought by Publicis Groupe Headquarters: Burrell Communications Group / 233 N. Michigan for $1.3 billion in January 2007. Digitas under Publicis operates as a Ave., Suite 2900, Chicago, Ill. 60601 / Phone: (312) 297-9600 / Fax: wholly owned subsidiary. Digitas’ CEO David Kenney says the deal (312) 297-9601 / URL: www.burrell.com gives it greater media-buying scale with the giant online-media sellers

SPONSORED BY April 30, 2007 | Advertising Age |77 DATACENTER 2007 AGENCY PROFILES YEARBOOK like Google and Yahoo. Under Publicis, he oversees that group’s overall Feuerman replaced Mr. Silburn in March. Mr. Fallon also brought back digital and interactive strategy. Parent Digitas became a buyout target Bill Westbrook, former president and creative director from 1993 to in 2006 when its shares plunged nearly 50% between May and July 1999, as vice chairman, a new position. This year, the agency rehired due in large part to the loss of clients, Ameriprise, Best Buy and FedEx John King, who was one of the founders some eight years ago of the at Digitas, the agency, and speculation the agency’s relationship with agency’s connection planning department, a media-neutral unit. Mr. American Express was rocky. AmEx accounts for about 26% of parent King, who left Fallon in 2005 to become VP-marketing for Gartner Digitas’ fee revenue. Digitas issued fee revenue guidance of $405-$425 Studios, a paper company specializing in special-occasion printing, is million for 2006 early last year, but adjusted that at midyear to $380- now rebuilding the department. During the year, founders Pat Fallon $398 million due to those account losses. That action resulted in a 20% and Fred Senn in 2006 authored the book "Juicing the Orange: How to dropped in Digitas shares in after-hours trading. Digitas stock had been Turn Creativity Into a Powerful Business Advantage," which is about on the decline in the prior two weeks tied to speculation that some of the agency’s founding in 1981 and its ethos. Estimated revenue for its American Express account, which represents a quarter of Digitas’ 2005 was revised by Ad Age. revenue, was departing or entering review. Digitas denied the specula- Top Executive: Pat Fallon, chmn tion. Parent Digitas went public in 1999. It offers strategic and technol- Headquarters: Fallon Worldwide / 50 S. Sixth St., Minneapolis, ogy consulting and marketing services from its three agencies: the Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL: agency Digitas that was founded in 1980, Modem Media, an interactive www.fallon.com shop acquired in October 2004, and Medical Broadcasting Co., a digital agency serving the pharmaceutical and healthcare industry acquired in January 2006. Kaplan Thaler Group* Top Executive: David Kenny, chmn & CEO Agency totals Headquarters: Digitas / 33 Arch St., Boston, Mass. 02110 / Phone: Revenue ($ in millions) 2006 2005 % chg (617) 867-1000 / Fax: (617) 867-1111 / URL: www.digitas.com U.S...... $52.5 $42.7 23.0 Employees 2006 2005 % chg U.S...... 184 153 20.3 Fallon Worldwide* Offices 2006 2005 % chg Agency totals U.S...... 1 1 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Kaplan Thaler Group is a fast-growing creative shop founded Worldwide ...... $79.7 $74.0 7.7 in 1997 by Linda Kaplan Thaler, a former exec at JWT and Wells Rich U.S...... $62.2 $65.7 -5.3 Greene/BDDP. KTG contains the remnants of Ayer, merged into Non-U.S...... $17.5 $8.3 110.8 Kaplan in 2001 by Bcom3 Group, its parent at the time. KTG operates Employees 2006 2005 % chg a buzz unit that includes street teams, events and PR. Ms. Thaler, CEO Worldwide ...... 443 465 -4.7 and chief creative officer, and Robin Koval, president, co-authored the U.S...... 261 290 -10.0 popular marketing books, The Power of Nice and Bang!, the latter an Non-U.S...... 182 175 4.0 account of the creative process at the agency. In March 2007, the agency Offices 2006 2005 % chg Worldwide ...... 6 7 -14.3 lost Mitch Caplan to Y&R where he becomes chief marketing officer in U.S...... 1 1 0.0 charge of new business development for North America. He was man- Non-U.S...... 5 6 -16.7 aging director of business development and integration at Kaplan Thaler. Notes: Fallon, a traditional agency, is a multi-hub creative network at Top Executive: Linda Kaplan Thaler, CEO & chief creative officer Publicis Groupe. The agency is facing numerous challenges created by Headquarters: Kaplan Thaler Group / 825 8th Ave., New York, N.Y. account defections and changes in its executive suite. In the past two 10019- 7498 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL: years, it has lost in the U.S. Virgin Mobile USA, Sony Electronics, www.kaplanthaler.com KitchenAid, BMW North America, Dyson vacuum cleaners and Lee Jeans, while gaining NYSE and NBC Universal among others. Assessing North American results, parent Publicis said in an April 2007 Lapiz Hispanic Marketing* 20-F filing: "Fallon suffered a decline in revenues (in 2006) following Agency totals the loss of significant customers, including BMW, Dyson and Lee Jeans, Revenue ($ in millions) 2006 2005 % chg as well as changes in management teams." The London office has U.S...... $7.0 $6.0 16.7 shown considerable strength, claiming Orange and Ask.com in 2006 Employees 2006 2005 % chg and retailer Asda in 2007. The agency’s other full-service offices are in U.S...... 32 35 -8.6 London, Sao Paulo, Tokyo and Singapore, the latter now containing the Offices 2006 2005 % chg merged office of Fallon Hong Kong. In January 2006, Pat Fallon fired U.S...... 1 1 0.0 North American executive creative director Paul Silburn, identifying Notes: Lapiz was originally formed as the Hispanic division of Leo him as a brilliant creative and international talent but saying the Burnett USA and established its independence in 1999, although it con- agency needed a change "and that change called for decisiveness." Mr. tinues to operate within the Leo Burnett Worldwide network. Fallon is betting on Kerry Feuerman to deliver that decisiveness. Mr. Estimated revenue for 2005 was revised by Ad Age.

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Top Executive: Dolores Kunda, pres & CEO Cadillac in 2006. Assessing North American results, parent Publicis said Headquarters: Lapiz Hispanic Marketing / 35 W. Wacker Dr., in an April 2007 20-F filing: “Leo Burnett’s performance improved (in Chicago, Ill. 60601 / Phone: (312) 220-5000 / Fax: (312) 220-6212 / 2006) but still failed to add significant new business bookings.” URL: www.lapizusa.com Estimated revenue for 2005 was revised by Ad Age. Top Executive: Tom Bernardin, chmn & CEO-ww Leo Burnett Worldwide* Headquarters: Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago, Agency totals Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6533 / URL: Revenue ($ in millions) 2006 2005 % chg www.leoburnett.com Worldwide ...... $909.0 $889.1 2.2 U.S...... $312.0 $304.0 2.6 Publicis* Non-U.S...... $597.0 $585.1 2.0 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 6,281 6,840 -8.2 Worldwide ...... $1,177.8 $1,154.2 2.0 U.S...... 1,144 1,287 -11.1 U.S...... $208.0 $211.8 -1.8 Non-U.S...... 5,137 5,553 -7.5 Non-U.S...... $969.8 $942.4 2.9 Offices 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 103 95 8.4 Worldwide ...... 250 256 -2.3 U.S...... 7 7 0.0 U.S...... 11 11 0.0 Non-U.S...... 96 88 9.1 Non-U.S...... 239 245 -2.4 Notes: Leo Burnett Worldwide, includes Leo Burnett USA, Leo Notes: Publicis agency network, which is based in Paris, in the U.S. Burnett global network, Lapiz, the U.S. Hispanic shop, and New York- includes the Publicis USA brands (the figures in this profile); Publicis based urban marketer Vigilante. Financial estimates in this profile are Dialog, a marketing services agency; Bromley Communications, a for Leo Burnett USA and Vigilante, a shop with estimated revenue less 49%-owned Hispanic agency; and Burrell Communications, a 49%- than $5 million. Burnett gained back part of itself and more the end of owned African-American agency. New York-based Publicis USA is by 2006 when it merged with Arc Worldwide, the Publicis Groupe far the largest U.S. member; its U.S. offices are located in Dallas, Seattle, direct/interactive sibling whose creation in 2004 included the merging Indianapolis, Miami, Salt Lake City, Los Angeles, San Francisco, Irvine, of four Publicis Groupe agencies, two from Burnett (iLeo and Calif., and Boise, Idaho. Assessing performance, parent Publicis said in Semaphore Partners, once known as Novo/Giant Step). The Arc unit in an April 2007 20-F filing: "Publicis North America suffered a decline in April 2007 gained the field marketing, retail and promotion agency (2006) revenues due to the loss of some clients (HP, Zales) and because Yong Yang, a Chengdu-based agency in Sichuan province that operates of spending cuts by other clients." Publicis in October 2006 bolstered offices in 29 Chinese cities. Burnett now has more than 700 employees its worldwide management with the appointment of Olivier Fleurot as in China centered in key offices in Taipei, Hong Kong, Guangzhou, executive chairman and Richard Pinder as COO. Mr. Fleurot chairs the Shanghai and Beijing. Yong Yang clients include Budweiser, executive committee. Mr. Pender oversees all the regions and the dif- Wliansheng Liquor, Marlboro and Sony Ericsson. Arc clients include ferent functions of Publicis and reports to Mr. Fleurot. Mr. Pender had P&G, Wrigley and McDonald’s. Leo Burnett Detroit affiliate, Martin been president of Leo Burnett EMEA since 2004. Among other man- Retail Group, Birmingham, Ala., and Interpublic’s Jay Advertising, agement changes, Chris Shumaker became exec VP, CMO at Publicis Rochester, N.Y., in May 2006 formed Martin-Jay Retail Group to han- USA in January 2007. Mr. Shumaker was part of the management fall- dle the Buick-Pontiac-GMC regional dealer accounts for General out at Interpublic's DraftFCB in June in the merging of those two Motors. The accounts, valued at $150 million, previously were handled shops. Bob Moore became chief creative officer of Publicis North by separate agencies: Martin/Burnett on Pontiac, Jay/McCann on Buick America in May 2006, a new post, and the only regional CCO in the and Jay/Lowe on GMC. Among personnel changes, Mark Tutssel shift- 250-office network. Mr. Moore had been president at Publicis Seattle. ed from deputy chief creative officer of Leo Burnett Worldwide to glob- Rob Feakins became president, chief creative officer for Publicis USA in al chief creative officer in May 2006, replacing Miguel Angel Furones. New York in September 2006, leaving Kirshenbaum Bond & Partners Mr. Furones continues to lead the Burnett offices he founded in Madrid as exec creative director and vice chair. The Publicis position was a new and Lisbon. Cheryl Berman, replaced as Leo Burnett USA’s top creative one. Publicis & Hal Riney, the San Francisco Publicis unit, in 2006 hired in January 2006 but retained as U.S. and North American chairman, mobile-marketing veteran Dave Whetstone to head a newly established retired the end of 2006. In February 2007, Burnett hired Pat Dermody mobile-marketing practice. In October, the San Francisco shop brought as exec VP, director of retail; Ms. Dermody had been president of inte- in two creatives to focus on integration and interactivity: Ken Cook, grated marketing at DDB North America. Burnett cut 16 positions in senior VP-worldwide creative director brand integration, and Dominic October 2006 in what it called a “strategic agency reorganization” Goldman, VP-creative director interactive. Mr. Cook was previously affecting all departments. Cuts came after Burnett lost several high head of the Microsoft team at MRM Worldwide, and Mr. Goldman was profile accounts, including Maytag, ConAgra’s Healthy Choice and at Goodby, Silverstein & Partners. Their positions are new at the agency, which earlier in 2006 began to build this focus by bringing in An asterisk (*) indicates figures are Ad Age estimates. Jamie King as senior VP-director of brand integration, and James Consolantis as senior VP-worldwide creative director on the Hewlett-

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Packard account. In February 2007, Roger Camp join Riney as chief cre- Saatchi X, a shopper marketing unit that Saatchi has expanded interna- ative officer, a new post. Mr. Camp had been consulting with Riney. He tionally. The Publicis 20-F filing for 2006 noted North America gener- is a previous creative director at Fallon Worldwide, Minneapolis. In ated 5.1% of Publicis' organic growth in 2006, an increase primarily January 2007, Publicis expanded its coverage of the Renault account to due to increased media buying and consultancy business (Publicis 48 countries by gaining the account in Latin America from Lowe Groupe Media), healthcare communication of Saatchi & Saatchi and of Worldwide and the Baltic states. Publicis Groupe's 49%-owned BBH the Kaplan Thaler Group. Saatchi's largest clients are Ameriprise, got the account in Brazil, while Publicis Worldwide claimed Argentina, Avaya, Bel, Bristol-Myers Squibb/Mead Johnson, Carlsberg, Deutsche Colombia, Mexico and Venezuela. Estimated revenue for 2005 was Telekom/T-Mobile, Diageo/Guinness, Emirates Airline, General Mills, revised by Ad Age. JC Penney, Novartis, Procter & Gamble, Sony Ericsson, Toyota/Lexus, Top Executive: Olivier Fleurot, exec chmn-ww; Susan Gianinno, Visa Europe and Wal-Mart. Tom Eslinger became worldwide interactive chmn & CEO-U.S. creative director, a new position, in June 2006. Mr. Eslinger is based at Headquarters: Publicis / 133, Champs Elysees, Paris, France 75008 / Saatchi & Saatchi LA, Torrance. Saatchi & Saatchi in 2006 eliminated Phone: 33-1-44-43-70-00 / Fax: 33-1-44-43-75- 25 / URL: www.publi- 15 jobs from its 500-person New York headquarters, amounting to a cis.com 3% staff cut. The move was to cut costs and funnel savings into new U.S. Headquarters: Publicis / 4 Herald Square, 950 Sixth Ave., New services at the agency. Estimated revenue for 2005 was revised by Ad York, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / URL: Age. www.publicis-usa.com Top Executive: Kevin Roberts, CEO Headquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y. 10014-3620 / Phone: (212) 463-2000 / Fax: (212) 463-9856 / URL: Publicis-Graphics www.saatchi.com Agency totals Employees 2006 2005 % chg Worldwide ...... 420 420 0.0 Team One Advertising* Offices 2006 2005 % chg Agency totals Worldwide ...... 17 17 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Publicis-Graphics, founded as Lebanese agency Publi-Graphics U.S...... $65.4 $58.9 11.0 in 1973, is a Middle East network of 17 offices in 11 cities that also Employees 2006 2005 % chg houses four independent specialist companies: Optimedia, eworks, U.S...... 297 268 10.8 Dialog and Headline PR. The agency also has a Paris office. Publicis has Offices 2006 2005 % chg owned 60% of the network since 2000, and Mustapha Assad, president- U.S...... 5 5 0.0 CEO, owns the rest. Notes: Team One, a traditional agency, is based in El Segundo, Calif. Top Executive: Mustapha Assad, pres & CEO The agency, whose primary account is Toyota Motor Corp.’s Lexus divi- Headquarters: Publicis-Graphics / Omar Saab Bldg., Rachid Karame sion, services that account through field offices in Atlanta, Tarrytown, St., Verdun, P.O. Box 6716, Beirut, Lebanon / Phone: 9611 354 111 / N.Y., Washington, Naperville, Ill., and Brussels, Belgium. Estimated Fax: 9611 349 023 / URL: www.publicisgraphics.com revenue for 2005 was revised by Ad Age. Top Executive: Brian Sheehan, CEO Saatchi & Saatchi* Headquarters: Team One Advertising / 1960 E. Grand Ave., El Segundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / Agency totals URL: www.teamoneadv.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $592.8 $577.2 2.7 U.S...... $212.6 $207.7 2.4 Vigilante Non-U.S...... $380.2 $369.5 2.9 Agency totals Employees 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 6,712 6,947 -3.4 Worldwide ...... 33 32 3.1 U.S...... 1,365 1,367 -0.1 U.S...... 31 30 3.3 Non-U.S...... 5,347 5,580 -4.2 Non-U.S...... 2 2 0.0 Offices 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 153 143 7.0 Worldwide ...... 27 NA NA U.S...... 23 21 9.5 U.S...... 26 NA NA Non-U.S...... 130 122 6.6 non-U.S...... 1 1 0.0 Notes: Saatchi & Saatchi Worldwide includes three U.S. agencies, Notes: Vigilante is an urban advertising marketing agency established Saatchi U.S., Team One in El Segundo, Calif., and Conill, the Hispanic in 1997. It is part of Leo Burnett Worldwide and in Leo Burnett USA shop based in New York. Saatchi U.S. includes Saatchi traditional adver- figures. Its executions include advertising, sales promotion, events, tising offices in New York and Torrance, Calif., Saatchi & Saatchi street and entertainment marketing, media planning, strategic planning Rowland, a B2B and Yellow Pages shop in Fairport, N.Y., and Saatchi & and research. Vigilante has an African-American market segment.

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Top Executive: Larry Woodard, pres & CEO growth of an estimated 10% was driven by its non-U.S. sector, which Headquarters: Vigilante / 41 Madison Ave., 27th Fl., New York, N.Y. grew an estimated 19% vs. U.S. growth of about 4.5%, the latter affect- 10010 / Phone: (212) 545-2850 / Fax: (212) 545-2855 / URL: www.vig- ed by the loss of the U.S. Army and Cadillac accounts by Burnett (Arc ilantenyc.com served as a subcontractor). Arc’s interactive unit bore the brunt of that lost business. Arc compensated from that loss, though, by generating INTEGRATED MARKETING AGENCIES about half its U.S. organic client growth from interactive assignments, Publicis Specialized Agencies & Marketing while about two-thirds of its non-U.S. client wins were interactive. In Europe, Arc was named one of four agencies of record for all interactive Services* work for Procter & Gamble, and Kraft named the agency a roster shop Agency totals for consumer promotions for all Kraft brands. The agency’s client gains Revenue ($ in millions) 2006 2005 % chg abroad also boosted its presence in several sectors: Telco (Turkcell, Worldwide ...... $1,134.3 $1,002.4 13.2 Orange, Sony Ericcson); financial services (ABN AMRO, Barclays, U.S...... $606.9 $586.0 3.6 Capital One, Centurion Bank, Bank of Cyprus); healthcare (Sanofi- Non-U.S...... $527.4 $416.4 26.7 Aventis, AstraZeneca, Pfizer); automotive (Chevrolet, Fiat), and retail Notes: Publicis Specialized Agencies and Marketing Services is an Ad (Tesco, Carrefour). U.S. staff numbers declined by 98 in 2006 from Age construct and represents the estimated totals of Publicis Groupe’s year-end 2005, largely reflecting the consolidation of Arc’s New York marketing services and specialty operations. office into the Chicago creative office. Arc provides services in four basic areas: direct/database, interactive, promotional, and shopper mar- Arc Worldwide* keting (in-store, retail). To form Arc in 2004, Publicis essentially Agency totals merged Frankel, a U.S. sales promotion shop, iLeo (North America and Revenue ($ in millions) 2006 2005 % chg Asia), Semaphore Partners (formerly NOVO/Giant Step), Arc Worldwide ...... $219.0 $198.0 10.6 Marketing and Arc Interactive (in Europe). U.S...... $120.0 $114.8 4.5 Top Executive: Marc Landsberg, pres Non-U.S...... $99.0 $83.2 19.0 Headquarters: Arc Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601 Employees 2006 2005 % chg / Phone: (312) 220-3200 / Fax: (312) 220-3212 / URL: www.arcww.com Worldwide ...... 1,538 1,313 17.1 U.S...... 488 586 -16.7 Non-U.S...... 1,050 727 44.4 Denuo Offices 2006 2005 % chg Agency totals 2006 2005 Worldwide ...... 33 39 -15.4 Employees % chg 25 15 66.7 U.S...... 3 3 0.0 U.S...... 2006 2005 Non-U.S...... 30 36 -16.7 Offices % chg 1 1 0.0 Notes: Arc Worldwide, the large marketing services unit of Publicis, in U.S...... December 2006 came under the umbrella of Publicis sibling Leo Notes: Denuo was launched in February 2006 by Publicis Groupe as a Burnett Worldwide at the network level. In 2006, the two began to consultancy staffed with marketing futurists to advise marketers on operate under a semi-group umbrella with a single P&L in Asia and emerging digital technologies, design marketing programs and invest in Europe/Middle East/Africa (EMEA), working together to win the $20 media-technology startups. Denuo is headed by Rishad Tobaccowala, a million Barclays iShares business across Europe in the fourth quarter. specialist in spotting the intersection of marketing and new technolo- Key to the official alignment under the Leo Burnett brand was giving gies like wireless devices, video-on-demand, blogs, podcasts, etc. He local Arc and Burnett managers dual responsibility in overseeing both serves simultaneously as chief innovation officer at Publicis Groupe advertising and marketing services. This senior-management structure, Media. Denuo was to serve as Publicis’ investment vehicle for internet- begun in Europe and Asia earlier in the year, became the modus related operations. Mr. Tobaccowala reports to Jack Klues, chairman of operandi for U.S. operations in December. Arc and Burnett in the U.S. Publicis Groupe Media. Denuo’s primary office is in Chicago. Denuo will be consolidated under one P&L by the end of this year. According means “anew” in Latin and rhymes with anew. to Burnett Chairman-CEO Tom Bernardin at the time of the merger in Top Executive: Rishad Tobaccowala, CEO December 2006, “The one balance sheet piece is clear: instigate that and Headquarters: Denuo / 35 W.Wacker Dr., Chicago, Ill. 60601 / Phone: you’re half way to a true fusion. But only half way. The joint (312) 220-4673 / Fax: (312) 220-6549 / URL: www.denuogroup.com Arc/Burnett task force is looking at what the exact right operating model will look like for us – but in the meantime consider Burnett and Digitas* Arc as one entity, albeit with two facets,” he said. “Neither brand name Agency totals will disappear, and both will continue to go to market individually if a Revenue ($ in millions) 2006 2005 % chg competitive advantage is to be gained by doing so.” Marc Landsberg, U.S...... $257.0 $252.0 2.0 president of Arc Worldwide and North America, now has an additional Offices 2006 2005 % chg title under Leo Burnett Worldwide—director of corporate strategy & U.S...... 4 3 33.3 development—where he oversees the global digital operations and Notes: The agency Digitas, founded in 1980, has offices in Boston, M&A technology investments among other things. Arc’s worldwide Chicago, Detroit and New York; clients include American Express Co.,

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AT&T and General Motors Corp. European operations, which also active kiosks, signage and ecommerce retail. include functions of sibling shop Modem Media, are based in London. Top Executive: Kris Zagoria, founder & CEO Digitas moved into new offices in Detroit in 2006 to reflect its growth Headquarters: Moxie Interactive / 384 Northyards Blvd NW, Ste. from a handful of people several years ago to about 60 today. General 290, Atlanta, Ga. 30313 / Phone: (678) 916-4404 / Fax: (678) 916-4409 Motors is principal client at that office. GM accounted for 17% of rev- / URL: www.moxieinteractive.com enue for parent Digitas Inc. in the first nine months of 2006 (vs. 22% in calendar 2005). (American Express accounted for 26% of Digitas Inc. Publicis Dialog* revenue both in 2005 and the first nine months of 2006.) Digitas in Agency totals April 2007 consolidated a sibling division, Medical Broadcasting Corp., Revenue ($ in millions) 2006 2005 % chg which became a division of the agency, Digitas Health. Parent Digitas U.S...... $66.0 $66.0 0.0 had acquired Medical Broadcasting in January 2006. Ad Age estimated Offices 2006 2005 % chg revenue for Digitas. U.S...... 6 6 0.0 Top Executive: Laura Lang, pres Notes: Publicis Dialog is an integrated marketing agency involved in Headquarters: Digitas / 33 Arch St., Boston, Mass. 02110 / Phone: direct marketing, sales promotion, investor relations, interactive and (617) 867- 1000 / Fax: (617) 867-1111 / URL: www.digitas.com event marketing, PR and advertising. It is part of Publicis USA. Dialog has offices in New York, San Francisco, Southern California (Irvine and Modem Media* Glendale), Dallas and Seattle. Estimated returns for 2005 were revised Agency totals by Ad Age. Revenue ($ in millions) 2006 2005 % chg Top Executive: Debbie Yount, chmn & CEO Worldwide ...... $103.0 $89.0 15.7 Headquarters: Publicis Dialog / 950 Sixth Ave., New York, N.Y. 10001 U.S...... $83.5 $75.4 10.7 / Phone: (212) 279-6950 / Fax: (212) 279-6960 / URL: www.publicisdi- Non-U.S...... $19.5 $13.6 43.2 alog.com Offices 2006 2005 % chg Worldwide ...... 5 4 25.0 Relay Worldwide U.S...... 4 3 33.3 Agency totals Non-U.S...... 1 1 0.0 Employees 2006 2005 % chg Notes: Modem Media, an interactive marketing strategy and services Worldwide ...... 190 NA NA agency, became part of Digitas holding company in October 2004. U.S...... 170 130 30.8 Modem, headquartered in Norwalk, Conn., in early 2006 named Frank Non-U.S...... 20 NA NA Gallon chief operating officer, a new post. He was previously COO- Offices 2006 2005 % chg CFO at Interpublic shop R/GA. He reports to President Martin Reidy, Worldwide ...... 6 6 0.0 also an R/GA alum. Interpublic once held a sizable minority (43%) of U.S...... 4 4 0.0 Modem before reducing that to a nominal investment by the end of Non-U.S...... 2 2 0.0 2003. Modem was bought by Digitas Inc. on Oct. 15, 2004. Modem, Notes: Relay is involved in sports sponsorship, event and multicultur- founded in 1987, has offices in Atlanta, London, New York, San al marketing. The agency, founded in 2001, has grown from is Chicago Francisco and Norwalk, Conn. Clients include Delta Air Lines, headquarters to include five other offices in North America, Europe and Heineken and Kraft Foods. Ad Age estimated revenue for Modem Asia, supported by 190 full-time staff. Media. Top Executive: Wally Hayward, chmn & CEO Top Executive: Martin Reidy, pres Headquarters: Relay Worldwide / 303 E. Wacker Dr., Ste. 400, Headquarters: Modem Media / 230 East Ave., Norwalk, Conn. 06885 Chicago, Ill. 60601 / Phone: (312) 297-1400 / Fax: (312) 297-1401 / / Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www.modem- URL: www.relayworldwide.com media.com Saatchi & Saatchi X* Moxie Interactive* Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $50.0 $38.0 31.6 U.S...... $19.0 $12.7 50.0 U.S...... $30.0 $22.0 36.4 Employees 2006 2005 % chg Non-U.S...... $20.0 $16.0 25.0 U.S...... 180 120 50.0 Employees 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 456 334 36.5 U.S...... 2 1 100.0 U.S...... 280 220 27.3 Notes: Moxie Interactive became part of Zenith Media in August 2006 Non-U.S...... 176 114 54.4 where it operates as a free-standing unit. The shop was founded by Kris Offices 2006 2005 % chg Zagoria in Atlanta in 2000. She remains CEO of the unit. Moxie serv- Worldwide ...... 23 6 283.3 ices include online advertising, search engine and email marketing, U.S...... 4 3 33.3 mobile and gaming, viral, technology development and hosting, inter- Non-U.S...... 19 3 533.3

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Notes: Saatchi & Saatchi X is a shopper marketing unit that delves in Notes: Medical Broadcasting Co. in April 2007 was folded into agency shopper insights and store-centric promotions to turn shoppers into Digitas as a new division, Digitas Health. Medical Broadcasting, a full- buyers. The unit was the former Thompson Murray shop, Fayetteville, service healthcare interactive marketing agency with offices in Ark., bought by Saatchi in June 2004. Under Saatchi, S&S X has Philadelphia, its headquarters, and New York, became part of Digitas expanded abroad. Its U.S. offices are Cincinnati, New York and its head- Inc. the end of January 2006, a deal that included a 10% stake held in quarters, Springdale, Ark., which is not far from Bentonville, home of Medical Broadcasting by WPP. Founded in the late 1980s by David Wal-Mart Corp. Indeed, in August 2006 Wal-Mart Stores named Kramer and Linda Holliday, who remain with the unit, Medical Saatchi & Saatchi X its AOR agency for shopper, in-store and employ- Broadcasting evolved from a provider of films and TV commercials for ee communications. This is the first AOR relationship Wal-Mart has medical clients in the 1980s to an interactive agency in the 1990s forged in retail marketing. S&S X is a separate business unit that con- involved in website creation and design, intranets and e-business intel- solidates into Saatchi & Saatchi Worldwide, however, in this report it ligence. Medical Broadcasting has had long-term relationships with stands alone as a discipline. The shop is run by Andy Murray, CEO. clients such as AstraZeneca, Bristol-Myers Squibb and Wyeth. Revenue Top Executive: Andy Murray, CEO was estimated for Medical Broadcasting. Headquarters: Saatchi & Saatchi X / 605 Lakeview Dr., Springdale, Top Executive: David Kramer, CEO; Linda Holliday, pres Ark. 72764 / Phone: (479) 575-0200 / Fax: (479) 725-1136 / URL: Headquarters: Digitas Health / 229 S. 18th St., Rittenhouse Square, www.saatchi.com Philadelphia, Pa. 19103 / Phone: (215) 545-4444 / Fax: (215) 545-4440 HEALTHCARE AGENCIES / URL: www.mbcnet.com Publicis Healthcare Communications Group* MEDIA SPECIALIST AGENCIES Agency totals Revenue ($ in millions) 2006 2005 % chg Publicis Groupe Media* Worldwide ...... $402.6 $326.3 23.4 Agency totals 2006 2005 U.S...... $356.1 $290.5 22.6 Revenue ($ in millions) % chg $1,110.4 $1,036.9 7.1 Non-U.S...... $46.5 $35.8 29.9 Worldwide ...... $682.0 $655.2 4.1 Employees 2006 2005 % chg U.S...... $428.4 $381.7 12.2 Worldwide ...... 2,671 2,664 0.3 Non-U.S...... U.S...... 2,037 2,137 -4.7 Notes: Publicis Groupe Media is an Ad Age construct and represents Non-U.S...... 634 527 20.3 the estimated totals of Publicis Groupe’s media buying and planning Offices 2006 2005 % chg operations. Worldwide ...... 30 25 20.0 U.S...... 12 11 9.1 18 14 28.6 GM Planworks Non-U.S...... Agency totals Notes: Publicis Healthcare Communications Group (PHCG) includes six Employees 2006 2005 % chg operating units: Advertising, medical education, sales & marketing services, U.S...... 400 502 -20.3 medical & scientific affairs, healthcare consulting and PHCG International. Notes: GM Planworks, Starcom MediaVest’s media services division The advertising side comprises agencies iMed Studios, Medicus Canada and dedicated to General Motors, boosted employment in late 2005 by sev- MedicusNY, Brand Pharm (formerly Nelson Communications) and eral hundred in existing offices in Chicago and Detroit and in new LifeBrands (a newly formed merged group), Williams-Labadie, and Saatchi & offices in New York, Dallas, Los Angeles and Atlanta to accommodate Saatchi Healthcare Communications Group, a collection of four ad agencies- gaining the GM media-buying business from LCI and GM -Saatchi & Saatchi Healthcare Advertising (formerly Klemtner), Saatchi & Mediaworks. Planworks had handled the planning portion of GM’s Saatchi Healthcare ATG, Saatchi & Saatchi Healthcare Innovations and media business since 2000. Saatchi & Saatchi Consumer Healthcare. Figures are estimated by Ad Age. Top Executive: Dennis Donlin, CEO Top Executive: Nick Colucci, pres & chief operating officer Headquarters: GM Planworks / 150 W. Jefferson, Ste. 400, Detroit, Headquarters: Publicis Healthcare Communications Group / 1675 Mich. 48226 / Phone: (313) 964-0318 / Fax: / URL: Broadway, 8th fl., New York, N.Y. 10019 / Phone: (212) 468-4033 / Fax: (212) 468-4021 / URL: www.publicishealthcare.com Halogen Digitas Health* Notes: Halogen is a direct response media specialist company with Agency totals offices in Chicago, New York and Toronto. The unit was formed in 2001 Revenue ($ in millions) 2006 2005 % chg when Starcom USA and MediaVest merged their direct marketing U.S...... $30.0 $24.0 25.0 units. Employees 2006 2005 % chg Top Executive: John McNamara, CEO U.S...... 160 140 14.3 Headquarters: Halogen / 1675 Broadway, New York, N.Y. 10019 / Offices 2006 2005 % chg Phone: (212) 468-3589 / Fax: (212) 468-3940 / URL: www.halogenre- U.S...... 2 2 0.0 sponse.com

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MediaVest USA* Starcom MediaVest Group* Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... $159.0 $148.1 7.4 Worldwide ...... $628.1 $589.7 6.5 Employees 2006 2005 % chg U.S...... $447.5 $425.3 5.2 U.S...... 600 560 7.1 Non-U.S...... $180.6 $164.4 9.9 Offices 2006 2005 % chg Employees 2006 2005 % chg U.S...... 3 3 0.0 Worldwide ...... 5,800 5,486 5.7 Notes: MediaVest USA is a U.S. media specialist company. MediaVest U.S...... 2,100 1,886 11.3 and its sibling U.S. company, Starcom, are known as Starcom Non-U.S...... 3,700 3,600 2.8 MediaVest Group on a worldwide basis. Greg Warren was hired as exec Offices 2006 2005 % chg VP-managing director in early 2006, responsible for lead relationship Worldwide ...... 73 72 1.4 manager for advertising and brand agency initiatives. MediaVest was U.S...... 5 5 0.0 founded as the unbundled media unit of D’Arcy, an agency network Non-U.S...... 68 67 1.5 formerly part of Bcom3. D'Arcy was dissolved at Bcom3’s merger with Notes: Starcom MediaVest Group (SMG) is a full-service media company. Publicis Groupe. Estimated revenue for 2005 was revised by Ad Age. The U.S. revenue shown is the sum of Starcom and MediaVest operations Revenue for 2006 is based on projected billings from Recma. in the U.S. At the international level, Starcom and MediaVest operations are Top Executive: Laura Desmond, CEO-MediaVest USA merged as SMG. SMG includes: Starcom USA, Chicago; MediaVest USA, Headquarters: MediaVest USA / 1675 Broadway, New York, NY New York; GM Planworks, Chicago; Tapestry, a Chicago-based multicultur- 10019 / Phone: (212) 468-4000 / Fax: (212) 468-4100 / URL: al unit; StarLink Worldwide, Chicago, a unit for small to mid-sized ad agen- www.mediavestww.com cies and media buying, planning and strategy services; Halogen, a New York-based direct response unit; SMG Directory Marketing, Northbrook, Optimedia International U.S.* Ill.; Play, Chicago-based videogame marketing specialist; Starcom IP, Agency totals Chicago, a digital and online media company. Jack Klues was promoted to Revenue ($ in millions) 2006 2005 % chg chief executive of Publicis Group Media (PGM) in October 2005. His posi- U.S...... $82.6 $81.0 2.0 tion as chief executive of Starcom MediaVest Group was awarded to Renetta Offices 2006 2005 % chg McCann, then CEO of SMG/The Americas. Laura Desmond in late 2006 Worldwide ...... 159 159 0.0 was named CEO of America operations at Starcom MediaVest. Previously, U.S...... 5 5 0.0 she was CEO at MediaVest USA, New York. Estimated revenues for 2005 Non-U.S...... 154 154 0.0 were revised. Revenue estimates for 2006 based on projected billings from Notes: Optimedia International U.S., a media specialist company, is Recma. one of two operating units of ZenithOptimedia. The other is Zenith Top Executive: Renetta McCann, global CEO Media. Optimedia came into the combo as the unbundled media serv- Headquarters: Starcom MediaVest Group / 35 W. Wacker Dr., ice for Publicis network; Zenith is the unbundled unit of Saatchi & Chicago, Ill. 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6530 / Saatchi. In mid-2006, Antony Young became president at the retire- URL: www.smvgroup.com ment of Mike Drexler. Mr. Young had been CEO of ZenithOptimedia U.K. Group. Estimated revenue for 2005 was revised by Ad Age. Starcom USA* Revenue estimated for 2006 is based on projected billings from Recma. Agency totals Top Executive: Antony Young, pres Revenue ($ in millions) 2006 2005 % chg Headquarters: Optimedia International U.S. / 375 Hudson St., New U.S...... $288.5 $277.2 4.1 York, N.Y. 10014 / Phone: (212) 820-3200 / Fax: (212) 820-3300 / URL: Employees 2006 2005 % chg www.zenithoptimedia.com U.S...... 804 696 15.5 Offices 2006 2005 % chg SMG Directory Marketing U.S...... 3 4 -25.0 Agency totals Notes: Starcom USA is a media specialist company. Its U.S. numbers Employees 2006 2005 % chg and those of MediaVest are part of worldwide billings of Starcom U.S...... 70 51 37.3 MediaVest. In August 2006, Steven Feuling became chief consumer Offices 2006 2005 % chg officer, Chris Boothe, chief activation officer, Andrew Swinand, chief U.S...... 5 3 66.7 client officer, and Kathy Ring, head of Starcom's Los Angeles office. Notes: SMG Directory Marketing is a directory advertising media Estimated revenue for 2005 was revised by Ad Age. Revenue estimated unit. for 2006 is based on projected billings from Recma. Top Executive: Kathleen DeCare-Aden, CEO Top Executive: John Muszynski, CEO Headquarters: SMG Directory Marketing / 3000 Lakeside Dr, Ste. Headquarters: Starcom USA / 35 W. Wacker Dr., Chicago, Ill. 60601 305 S, Bannockburn, Ill. 60015 / Phone: (800) 833-1100 / Fax: (847) / Phone: (312) 220-3535 / Fax: (312) 220-6511 / URL: www.smv- 559-1970 / URL: www.smgdm.com group.com

SPONSORED BY April 30, 2007 | Advertising Age |84 DATACENTER 2007 AGENCY PROFILES YEARBOOK

StarLink ZenithOptimedia* Notes: StarLink within SMG is a media services firm serving small to Agency totals mid-sized clients. Revenue ($ in millions) 2006 2005 % chg Top Executive: Ken Zasky, pres Worldwide ...... $482.3 $447.3 7.8 Headquarters: StarLink / 222 Merchandise Mart Plaza, Ste. 2100, U.S...... $234.5 $229.9 2.0 Chicago, Ill. 60654 / Phone: (312) 970-8400 / Fax: (312) 970-8464 / Non-U.S...... $247.8 $217.4 14.0 URL: www.starlinkworldwide.com Offices 2006 2005 % chg Worldwide ...... 175 162 8.0 16 16 0.0 SMG Multicultural U.S...... Non-U.S...... 159 146 8.9 Agency totals Notes: ZenithOptimedia is the global media services company that Employees 2006 2005 % chg operates in the U.S. as separate media agencies Zenith Media USA and U.S...... 62 40 55.0 Optimedia International U.S., each with its own management group Offices 2006 2005 % chg and independent IT systems. Revenues are estimates based on project- U.S...... 3 2 50.0 ed billings from Recma. Notes: SMG Multicultural became the umbrella in March 2007 for Top Executive: Steve King, CEO-ww London; Tim Jones, CEO- Chicago-based Tapestry and MV42, New York, created at the same Americas time. MV42 also goes by the name of 42 Degrees of MediaVest to Headquarters: ZenithOptimedia / 24 Percy Street, London, U.K. W1T reflect its heritage within Starcom MediaVest Group. Tapestry and 2BS / Phone: 44 20 7961 1000 / Fax: 44 20 7961 1113 / URL: MV42 handle media buying and planning and are involved with www.zenithoptimedia.com Hispanic, African-American, Asian and emerging markets consumers. Monica Gadsby is CEO of SMG Multicultural and remains CEO of Tapestry as well. MV42 is led by Caleb Windover, VP-managing direc- PUBLIC RELATIONS AGENCIES tor. MV42, which employs 13, is located at 1675 Broadway, New York, Publicis PR Corporate Communications Group* N.Y. 10019. Phone: (212) 468-4000. Tapestry remains headquartered at Agency totals 35 W. Wacker Dr. in Chicago. Revenue ($ in millions) 2006 2005 % chg Top Executive: Monica Gadsby, CEO SMG Multicultural & Tapestry Worldwide ...... $272.6 $236.7 15.2 Headquarters: SMG Multicultural / 35 W. Wacker Dr., Chicago, Ill. U.S...... $92.7 $90.0 3.0 60601 / Phone: (312) 220-5300 / Fax: (312) 220-6561 / URL: Non-U.S...... $179.9 $146.7 22.6 www.tapestrypartners.com Notes: Publicis PR Corporate Communications Group is a Publicis Zenith Media USA* Groupe holding form PR companies, including Manning, Selvage & Lee and Winner & Associates. MSL operates North American offices in Agency totals Detroit, Atlanta, Boston, Chicago, Los Angeles, New York, San Revenue ($ in millions) 2006 2005 % chg Francisco, Washington and Toronto. Winner is a Los Angeles firm. Total U.S...... $151.9 $148.9 2.0 revenues are Ad Age estimates. Offices 2006 2005 % chg U.S...... 14 13 7.7 Notes: Zenith Media USA is a media specialist company that came out Manning Selvage & Lee of Saatchi & Saatchi Advertising and the former Cordiant Agency totals 2006 2005 Communications Group (Bates Worldwide). Outside the U.S., Zenith Offices % chg Worldwide ...... 41 35 17.1 and its sibling, Optimedia International U.S., are part of U.S...... 10 10 0.0 ZenithOptimedia. Zenith in late 2006 bought Moxie Interactive, an Non-U.S...... 31 25 24.0 Atlanta interactive shop employing 180. Moxie retained its name and Notes: MS&L is an international PR agency with 41 worldwide offices. operates as a free-standing unit under the leadership of Kris Zagoria, its The firm also has an extensive international affiliate network. MS&L founder and CEO. Estimated revenue for 2005 was revised by Ad Age. specializes in healthcare, corporate, consumer marketing, technology Revenue estimated for 2006 is based on projected billings from Recma. and digital. The agency boosted its Latin American affiliate network to Top Executive: Tim Jones, CEO-ZenithOptimedia USA 14 countries in mid-year 2006 by adding eight agencies from eight Headquarters: Zenith Media USA / 299 W. Houston St., New York, other countries. Agency offices also were opened in Tokyo and Dubai. N.Y. 10014 / Phone: (212) 859-5100 / Fax: (212) 727-9495 / URL: This April, Publicis acquired McGinn Group, an Arlington, Va., special- www.zenithoptimedia.com ist in risk and innovation, corporate affairs, litigation communications An asterisk (*) indicates figures are Ad Age estimates. and issues advocacy and crisis management. The shop, merged into the MS&L practice, has been renamed McGinn MS&L.

SPONSORED BY April 30, 2007 | Advertising Age |85 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top Executive: Mark Hass, global CEO Headquarters: Manning Selvage & Lee / 1675 Broadway, New York, 43 RPA N.Y. 10019 / Phone: (212) 468-4200 / Fax: (212) 468-4007 / URL: Revenue ($ in millions) 2006 2005 % chg www.mslpr.com U.S...... $108.3 $102.2 6.0 Employees 2006 2005 % chg 28 Richards Group U.S...... 515 515 0.0 Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 9 9 0.0 U.S...... $160.0 $148.0 8.1 Notes: RPA is a marketing organization that includes the agency of Employees 2006 2005 % chg the same name (formerly Rubin Postaer & Associates), based in Santa U.S...... 685 665 3.0 Monica, Calif., and with a full-service office in Chicago, and Open Offices 2006 2005 % chg Minds Agency, a full-service shop in Irvine, Calif. RPA has six field U.S...... 6 6 0.0 offices (Atlanta, Boston, Dallas, Denver, Moorestown, N.J., and Notes: Richards Group is a traditional ad agency (87% of its business) Portland, Ore.) that handle dealer groups of American Honda Motor that also includes a sales promotion unit (Latitude), interactive (Click Co. American Honda consolidated its account from multiple shops into Here), PR (Richards/Gravelle), and direct marketing (Richards RPA in 1994. Relationship Marketing). The agency has a substantial minority posi- Top executive: Gerrold Rubin, pres & CEO; Larry Postaer, exec VP & tion in Los Angeles affiliate, Grupo Gallegos, which handles marketing dir-creative svcs aimed at Spanish-speaking consumers. Steve Levit, lead creative on Headquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404 Hyundai Motor America since spring 2006, resigned in January 2007 to / Phone: (310) 394-4000 / Fax: (310) 917-2565 /URL: www.rpa.com take a similar role with McCann Erickson on its Buick account team based mainly in Birmingham, Mich. That resignation was a precursor TRADITIONAL AGENCIES to Hyundai’s placing the account in review in February 2007, a decision made by Hyundai’s COO Steve Wilhite and CMO Joel Ewanick, the Open Minds Agency latter a former Richards Group director of brand planning. Richards Agency totals 2006 2005 declined to defend. Richards’ Dale Hruby, key person on the Hyundai Revenue ($ in millions) % chg $3.1 $2.7 14.8 account, reported it had been “extremely difficult” working with U.S...... 2006 2005 Hyundai the past five years, a period in which management at the Employees % chg 15 15 0.0 automaker had gone through multiple staff changes affecting the mar- U.S...... 2006 2005 keting sequence. Offices % chg 1 1 0.0 Top executive: Stan Richards, founder, creative dir & principal U.S...... Headquarters: Richards Group / 8750 N. Central Expressway, Ste. Notes: Open Minds Agency, a traditional shop, was acquired in 2002, 1200, Dallas, Texas 75231-6437 / Phone: (214) 891-5700 / Fax: (214) the year it started. It is a wholly owned subsidiary of RPA. 891-5289 / URL: www.richards.com Top Executive: Mark Choate, pres & dir-creative svcs Headquarters: Open Minds Agency / 4 Park Plaza, Ste. 650, Irvine, Calif. 92614 / Phone: (949) 255-4300 / Fax: (949) 255-4400 / URL: MEDIA SPECIALIST AGENCIES www.openmindsagency.com Richards Media Agency totals RPA Revenue ($ in millions) 2006 2005 % chg Agency totals U.S...... $36.5 $0.0 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $105.2 $99.5 5.7 U.S...... 71 63 12.7 Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 500 500 0.0 U.S...... 1 1 0.0 Offices 2006 2005 % chg Notes: Richards Media is a media specialist company. It largely buys U.S...... 8 8 0.0 and plans media for Richards Group AOR clients. About 12% of its Notes: RPA was founded by Gerry Rubin and Larry Postaer in 1986 billings are independent of agencies. when they left the Los Angeles office of Needham Harper & Steers. Top Executive: Larry Spiegel, principal Rubin Postaer & Associates, its name then, has expanded from its Santa Headquarters: Richards Media / 8750 N. Central Expressway, Dallas, Monica, Calif.-base to Chicago, Portland, Ore., Moorestown, N.J., Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL: Denver, Dallas, and Atlanta largely to direct advertising for the diverse www.richards.com dealer groups of American Honda, its largest account. RPA is involved in traditional advertising, interactive, direct and event marketing. The An asterisk (*) indicates figures are Ad Age estimates. agency in October 2006 named Shelley Watson, VP, director of enter- tainment to head up media buying and planning for the Metro-

SPONSORED BY April 30, 2007 | Advertising Age |86 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Goldwyn-Mayer account gained earlier in the year. She previously was Offices 2006 2005 % chg head of broadcasting investment at Starcom’s Los Angeles shop. Worldwide ...... 20 16 25.0 Top Executive: Gerrold Rubin, pres & CEO U.S...... 13 11 18.2 Headquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404 Non-U.S...... 7 5 40.0 / Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: www.rpa.com Notes: Sapient returns are for the experience marketing side of Sapient Corp. Current year figures include 11 months of Planning Group International (PGI), a Miami-based integrated marketing 12 Sapient Corp. agency acquired by Sapient in January 2006. Top Executive: Revenue ($ in millions) 2006 2005 % chg Alan J. Herrick, pres & CEO Headquarters: Worldwide ...... $406.0 $319.5 27.1 Sapient / 25 First St., Cambridge, Mass. 02141 / U.S...... $296.4 $226.8 30.7 Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.sapient.com Non-U.S...... $109.6 $92.7 18.2 Employees 2006 2005 % chg 42 Scholz & Friends Group Worldwide ...... 4,500 3,227 39.4 U.S...... 2,200 1,308 68.2 Revenue ($ in millions) 2006 2005 % chg Non-U.S...... 2,300 1,919 19.9 Worldwide ...... $113.7 $99.0 14.8 Offices 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 20 16 25.0 Worldwide ...... 1,000 1,000 0.0 U.S...... 13 11 18.2 Offices 2006 2005 % chg Non-U.S...... 7 5 40.0 Worldwide ...... 20 20 0.0 Notes: Sapient is a publicly held business consulting and technology Notes: Scholz & Friend, Berlin/Hamburg, has shown strong growth services firm involved in SAP (back-end office programs), outsourcing (up 15% in 2006) and has been expanding into new fields this year, technology solutions and what it terms experience marketing, a digital beginning with establishing the Scholz & Friends Public Relations media and related services operation that accounts for an estimated Group and following that up in March 2007 by acquiring a top ranking 66% of revenue. The company underwent wholesale management direct marketing agency Ggk DialogGroup, Frankfurt. Ggk changes in 2006 and 2007. Alan J. Herrick was moved up from exec VP DialogGroup employs 450 and generates about $25 million in revenue to president-CEO in October 2006, replacing co-founder Jerry A. from such clients as American Express, BMW Group, Deutsche Leasing Greenberg, and Jeff Cunningham was named chairman. Mr. Greenberg and T-Online. Scholz & Friends and Interpublic’s Lowe just started resigned as co-chairman-CEO and J. Stuart Moore stepped down as co- Lowe Deutschland, 80% owned by S&F Group and 20% by Lowe, after chairman in October 2006 after Sapient’s board began investigating Lowe shuttered its German offices early in 2007. The main client of the practices related to backdating of past stock-option grants. Additionally, venture is Unilever, which came with Lowe. Separately, Scholz & Joseph S. Tibbetts Jr. moved over from Novell to become CFO, Gaston Friends reached a cooperative agreement with Lowe Worldwide that Legorburu was named chief creative officer and Preston B. Bradford enables S&F to use Lowe’s network in Asia and North and South was promoted to chief operations & administrative officer. The compa- America as well as other Interpublic offices worldwide. During 2006, ny’s COO, Sheeroy Desai, left in first quarter 2007. In January 2006, S&F offices won about 100 new accounts, including Discounter Real, Sapient acquired Planning Group International, now merged into ZEWA toilet paper by SCA, Hamburg-Mannheimer insurance, Sapient’s experience marketing unit. Half of Sapient’s personnel work Commerzbank, Toshiba and Loewe; lost were AOL and out of its Bangalore and New Delhi offices. DaimlerChrysler trucks. Scholz & Friends pitched unsuccessfully for Top executive: Alan J. Harrick, pres & CEO BMW’s German budget. Scholz & Friends, founded in 1981, has Headquarters: Sapient Corp. / 25 First St., Cambridge, Mass. 02141 / branches in Antwerp, Athens, Belgrade, Budapest, Bucharest, Kiev, Phone: (617) 621-0200 / Fax: (617) 621-1300 / URL: www.sapient.com London, Madrid, Milan, Moscow, Paris, Prague, Skopje, Stockholm, Vienna, Warsaw and Zurich. The agency is owned 30% by manage- INTEGRATED MARKETING AGENCIES ment and 70% by investor Cognetas, the former Electra Europe. The Sapient* highly creative agency was named the most successful German creative agency in 2006 by Manager Magazin, and trade journals Horizont and Agency totals Werben & Verkaufen. In Cannes the agency grabbed 10 Lions and was Revenue ($ in millions) 2006 2005 % chg named “direct agency of the year.” Worldwide ...... $269.1 $207.0 30.0 Top executive: Thomas Heilmann, chmn & ptnr U.S...... $228.0 $176.0 29.6 Headquarters: Scholz & Friends Group / Hanseatic Trade Center, Am Non-U.S...... $41.1 $31.1 32.4 Sandtorkai 76, Hamburg, 20457 / Phone: 49-403-76-81-0 / Fax: 49-403 Employees 2006 2005 % chg 76-81-681/URL: www.s-f.com Worldwide ...... 4,500 3,227 39.4 2,260 1,623 39.2 U.S...... An asterisk (*) indicates figures are Ad Age estimates. Non-U.S...... 2,240 1,604 39.7

SPONSORED BY April 30, 2007 | Advertising Age |87 DATACENTER 2007 AGENCY PROFILES YEARBOOK 44 Serviceplan Agenturgruppe 49 SourceLink

Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $104.6 $91.8 13.9 U.S...... $88.7 $86.6 2.4 Employees 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... 617 522 18.2 U.S...... 605 771 -21.5 Offices 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 4 3 33.3 U.S...... 5 5 0.0 Notes: Serviceplan, Munich, is one of Germany's largest independent Notes: SourceLink is a full-service direct marketing company special- agencies. The agency grew by 13.9% in revenue (dollars) in 2006 after izing in direct mail and message tracking, database development, analy- recording a 26.2% advance in 2005. Serviceplan's growth still outdis- sis and targeting, and custom printing. Financial services represent a tanced the 3% average growth recorded by German agencies for the strong client base at SourceLink, which in 2006, gained Northern Trust year. Serviceplan units include Mediaplus, a media planning and buy- and PNC Bank. The agency divested SourceLink Canada in 2006 when ing unit; Facit, market research; and Plan.net, a media subsidiary. It was the shop was bought by a client and taken inhouse. The selloff of the a big surprise in the German ad community when it was announced in Canadian unit, which contributed $9 million in revenue, followed March 2006 that Serviceplan would set up a Hamburg office jointly divestitures in 2005 of two offices, SourceLink Atlanta and SourceLink Costa Mesa, Calif., collectively representing $6.5 million in revenue. with Alexander Schill, 36, and Joerg Schultheiss, 37, both top executives The rationale behind the U.S. cuts: Altanta didn’t fit into the company’s at Springer & Jacoby until they were ousted last summer, about the long-range strategy, and the accounts handled at Costa Mesa could be time Interpublic sold its majority ownership in S&J. Serviceplan's integrated into other locations without interruption. The company is chairman Florian Haller is the son of the founder. The agency was now seeking expansion on the West Coast via acquisition. Its current founded in 1970. offices are in Chicago, Miamisburg, Ohio, Los Angeles, Madison, Miss., Top executive: Florian Haller, chmn and Greenville, S.C.. SourceLink was founded in 1997. Headquarters: Serviceplan Agenturgruppe / Briennerstr. 45 a-d, Top executive: Christopher R. Behrens, pres Munich, 80250 / Phone: 49-89-20-50-20 / Fax: 49-89-20-50-23-14 / Headquarters: SourceLink / 500 Park Blvd., Ste. 415, Itasca, Ill. 60143 URL: www.serviceplan.de / Phone: (847) 595-7635 / Fax: (847) 595-7736 / URL: www.sourcelink.com 26 STW Group

Revenue ($ in millions) 2006 2005 % chg 40 TBA Global Worldwide ...... $171.3 $134.0 27.8 Revenue ($ in millions) 2006 2005 % chg Notes: STW Group, formerly Singleton Group, is a publicly traded U.S...... $120.0 $160.0 -25.0 holding company for Singleton Ogilvy & Mather, the Australian oper- Employees 2006 2005 % chg ations of O&M. STW has direct ownership in more than 60 advertising Worldwide ...... 225 250 -10.0 and communications companies, including 12 companies in 2006 in U.S...... 210 230 -8.7 which it either acquired outright or invested in part. Among its hold- Non-U.S...... 15 20 -25.0 ings, STW owns 67% of Singleton O&M, 43% of Ogilvy, New Offices ...... 2006 2005 % chg Zealand, 49% of JWT Australia/New Zealand, 50% of MindShare, Worldwide ...... 17 19 -10.5 Australia, 75% of Brand Agency and full ownership in agency Badjar. U.S...... 14 15 -6.7 All agency and communications units in which STW holds an interest Non-U.S...... 3 4 -25.0 returned collective revenue of $275 million in 2006; STW’s share of Notes: TBA Global is a privately held company that produces corpo- that revenue is 62%. STW’s advertising segment, composed of 13 agen- rate events and fully integrated consumer marketing programs. The cies, accounts for about three-quarters of consolidated revenue. Its agency is headquartered in Los Angeles with offices throughout the seven other segments include direct, promotion and relationship mar- U.S., Canada and Germany. In November 2006, TBA signed a coopera- keting, branding and identity, public relations, production and media, tive agreement with Germany-based VOK DAMS Group, one of information and insight, and specialist communications. The latter two Europe’s top international special event marketers, to create a global segments are its fastest growing—information & insight up 197% in network of event marketing services. Under terms of the agreement, revenue from 2005, and specialist communications, up 46%. WPP owns TBA will create and produce programs in North and South America for 14.5% of STW Group. STW reported earnings after tax of $30.6 mil- VOK DAMS customers, and VOK DAMS will provide event and live lion, up 25.4% in U.S. dollars. marketing expertise to TBA’s North American-based clients for pro- Top executive: Mike Connaghan, CEO grams in Europe and Asia. Founded in 1994, TBA Global expanded its Headquarters: STW Group / Level 27, Tower Two, Darling Park, 201 base in July 2005 with the acquisition of Alexandria, Va.-based PGI, a Sussex St., Sydney, NSW 2000 / Phone: (612) 9373-6488 / Fax: (612) strategic event agency and one of Ad Age’s top 50 marketing organiza- 9373-6398 / URL: www.stwgroup.com.au tions based on 2004 returns. TBA itself had been acquired in 2004 by

SPONSORED BY April 30, 2007 | Advertising Age |88 DATACENTER 2007 AGENCY PROFILES YEARBOOK entertainment industry executive Robert Geddes and JHW Greentree Top executive: Tadashi Igarashi, pres Capital, an affiliate of J.H. Whitney & Co., and Irving Azoff, chairman Headquarters: Tokyu Agency /4-8-18, Akasaka, Minato-ku, Tokyo, of Azoff Music Management. Lee Rubenstein was named president- Japan 107- 8417 / Phone: 81-3-3475-3691 / Fax: 81-3-3475-9478 / COO in January 2007, coming to TBA from Citigate Broadstreet where URL: www.tokyu-agc.co.jp he was president. Top executive: Robert Geddes, CEO Headquarters: TBA Global / 21700 Oxnard St., Ste. 1430, Woodland 38 Wieden & Kennedy* Hills, Calif. 91367 / Phone: (818) 226-2800 / Fax: (818) 226-2801 / Revenue ($ in millions) 2006 2005 % chg URL: www.tbaglobal.com Worldwide ...... $127.8 $102.9 24.2 U.S...... $76.7 $58.9 30.3 45 Armando Testa Group* Non-U.S...... $51.1 $44.0 16.1 Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 728 590 23.4 Worldwide ...... $103.9 $98.0 6.0 U.S...... 433 335 29.3 Employees 2006 2005 % chg Non-U.S...... 295 255 15.7 2006 2005 Worldwide ...... 500 460 8.7 Offices % chg 6 6 0.0 Offices 2006 2005 % chg Worldwide ...... 2 2 0.0 Worldwide ...... 15 15 0.0 U.S...... 4 4 0.0 Notes: Armando Testa Group is a marketing organization centered Non-U.S...... Notes: around ad agency Armando Testa, which first provided full services in Wieden & Kennedy is a traditional agency with offices in 1956 as Studio Testa. The group, with offices bearing the Armando Portland, Ore., New York, Tokyo, London, Amsterdam and Shanghai. Testa name in Turin, Milan, Rome, Brussels, Frankfurt, Madrid, Paris Among personnel changes in the past year, Tom Blessington in September 2006 became managing director at W&K's Portland head- and London, also includes Media Italia, a full-service media agency, In quarters office, a new post. Mr. Blessington formerly was managing Testa (e-design and corporate identity), Max Information, (creative ad director at TBWA/Chiat/Day in Playa del Rey, Calif. In February 2007, shop), Little Bull (audiovisual production house), Testawebedv (interac- Rebecca Van Dyck, the agency's global account director on Nike, an tive), and Celebrity Fair (TV Promotions). The marketing organization account W&K has held since 1982, left to become worldwide advertis- entered markets outside of Italy in the 1990s under the leadership of ing director at Apple. A month later, Nike notified the agency it would chairman and president Marco Testa, son of founder Armando Testa. shift some of its creative away from Wieden. The lead creative director The elder Testa died in 1992. on Nike shoes, Michael Folino, left the agency when Nike's notification Top executive: Marco Testa, chmn & CEO became public. He had been at the shop only since July 2006, joining Headquarters: Armando Testa Group / Via Luisa del Carretto 58, W&K at that time from DDB Chicago. MDC's Crispin Porter & Turin, 10131 / Phone: 39-011-8810-111 / Fax: 39-011-8810-468 / URL: Bogusky in April 2007 landed the creative account for Nike’s running- www.armandotesta.it shoe business, long done by Wieden; a Nike spokesman at that time said Nike would “continue working with our longtime creative partner 33 Tokyu Agency Wieden & Kennedy to support the majority of our Nike business.” Top executive: Dan Wieden, CEO & chief creative officer Revenue ($ in millions) 2006 2005 % chg Headquarters: Wieden & Kennedy / 224 NW 13th St., Portland, Ore. Worldwide ...... $145.5 $154.1 -5.6 97209 / Phone: (503) 937-7000 / Fax: (503) 937-8000 / URL: Employees 2006 2005 % chg www.wk.com Worldwide ...... 1,159 1,137 1.9 Offices 2006 2005 % chg 2 WPP Group Worldwide ...... 17 18 -5.6 Notes: Tokyu, established in 1961, is headquartered in Tokyo and Revenue ($ in millions) 2006 2005 % chg operates seven regional advertising offices in Japan. The agency also Worldwide ...... $10,819.6 $9,739.8 11.1 owns Tokyu Space Creation (airport, outdoor and transit advertising), North America ...... $4,195.9 $3,818.8 9.9 CAT (TV production), Kaburagi Studio (photographic studio), Image Outside North America . . . . .$6,623.7 $5,921.0 11.9 Studio 109 (rental commerical production unit), and TA Promotion, Employees 2006 2005 % chg which plans, produces golf tournaments and other sports events in Worldwide ...... 79,352 76,532 3.7 addition to in-store events, POP and novelties. Tokyu’s biggest client is Offices 2006 2005 % chg its parent company Tokyu Group, a railway, retail and real estate con- Worldwide ...... 2,000 2,000 0.0 glomerate. Tokyu Agency and DDB Japan, Tokyo, operate jointly DDB Notes: WPP Group is the world’s No. 2 ad industry holding company, Tokyu Agency Creative that provides creative services to Tokyu and generating slightly less than half of revenue from advertising/media links Tokyu to DDB offices worldwide. and the rest from a broad mix of marketing services. The London-based

SPONSORED BY April 30, 2007 | Advertising Age |89 DATACENTER 2007 AGENCY PROFILES YEARBOOK company at year-end 2006 employed 79,352 people, up 3.7% from a relaunched Bates Asia in early 2004, basing the operation in Hong year earlier. WPP boasted solid results in 2006, with revenue in dollars Kong, as WPP closed much of the rest of the Bates network. WPP rising 11.1% and organic revenue, which factors out currency changes bought Bates’ parent Cordiant Communications Group in August and acquisitions/divestitures, increasing 5.4%. See full profile near the 2003. front of this yearbook. Top Executive: Jeffrey Yu, pres-Asia-Pacific Top executive: Martin Sorrell, grp chief exec Headquarters: Bates Asia / 77 Leighton Rd., Leighton Center 1401-3, Headquarters: WPP Group/27 Farm St., London, W1J 5RJ/Phone: Hong Kong, / Phone: 852-2103-6261 / Fax: 852-2527-4086 / URL: 44-207- 408-2204/Fax: 44-207-493-6819/URL: www.wpp.com www.batesasia.com

TRADITIONAL AGENCIES Batey Ads* WPP Advertising Agencies* Agency totals Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $21.5 $21.5 0.0 Revenue ($ in millions) 2006 2005 % chg Notes: Batey Ads, which has gone through a number of affiliation Worldwide ...... $3,847.0 $3,698.0 4.0 changes the past two years, faces a difficult immediate future because U.S...... $1,417.7 $1,348.0 5.2 of the April 2007 loss of Singapore Airlines, its biggest account and Non-U.S...... $2,429.3 $2,349.9 3.4 first client. Batey Ads, 50.1% owned by WPP, in 2006 was realigned Notes: WPP Advertising Agencies is an Ad Age construct and repre- as an independent agency within the JWT network. It had been the sents the estimated totals of WPP’s traditional advertising operations. Asian outpost for Red Cell network since 2004, but in late 2005 WPP Alliance dissolved that network. Batey Ads includes a network of largely Agency totals majority- owned agencies in Singapore, Hong Kong, Taipei, Kuala Offices 2006 2005 % chg Lumpur, Bangkok, and four in China (Shanghai, Hangzhou, Beijing, Worldwide ...... 3 3 0.0 Guangzhou). Batey’s Australian operations were merged into the U.S...... 2 2 0.0 Campaign Palace in 2004. Batey also comprises Brandcoms Specialist Non-U.S...... 1 1 0.0 Businesses: Carlyle Brand Consultants in Singapore, MDK (PR) in Notes: Alliance is an entertainment marketing agency with offices in Singapore and Malaysia, and Batey Retail (retail advertising and com- New York, Los Angeles and London. munications) in Malaysia. Batey Group was founded in 1972 by Ian Top Executive: Jarrod Moses, pres & CEO Batey. Perhaps the ultimate credit to Batey Ads’ creative for Headquarters: Alliance / 211 E. 48th St., New York, N.Y. 10017 / Singapore Airlines is that Omnicom’s TBWA, winner of the $65 mil- Phone: (212) 546-1800 / Fax: (212) 546-1820 / URL: www.alianco.com lion creative account, at least initially plans to retain Batey’s signature creative, the Singapore Girl. Singapore Airlines’ media account stayed BatesAsia* at WPP’s Mediaedge:cia. Agency totals Top Executive: Alan Fairnington, CEO Revenue ($ in millions) 2006 2005 % chg Headquarters: Batey Ads / 33 Ann Siang Rd., Singapore, 069713 / Worldwide ...... $60.0 $60.0 0.0 Phone: 65-6532-2288 / Fax: 65-6227-2736 / URL: Employees 2006 2005 % chg www.bateyredcell.com Worldwide ...... 1,500 1,384 8.4 Offices 2006 2005 % chg Voluntarily United Group of Creative Agencies* Worldwide ...... 16 37 -56.8 Agency totals Notes: BatesAsia is a specialist regional network within WPP. Bates Revenue ($ in millions) 2006 2005 % chg Asia in December 2006 agreed to acquire 74% of Sercon India, a New Worldwide ...... $115.7 $108.0 7.1 Delhi-based event management services company. Sercon’s revenues U.S...... $34.5 $33.0 4.5 for the year ended March 31, 2006 were about $1.4 million.The net- Non-U.S...... $81.2 $75.0 8.3 work in May 2006 acquired 75% of Beyond Communications Hong Notes: Voluntarily United Group of Creative Agencies, formed in Kong, an independent marketing communications consultancy with October 2005 out of Red Cell when WPP disassembled it as a network, revenue of about $570,000 and employing 11. In first quarter 2007, is in the process of losing its key London shop and gaining perhaps an WPP bought the 26% of Enterprise Nexus Communications it didn’t even stronger London presence. WPP in mid-April bought 49.9% of already own from Interpublic, which had sold WPP 40% of that Indian London creative shop Clemmow Hornby Inge, and while it was not agency in September 2005. BatesAsia merged it into its network as immediately reported where the shop would land among WPP’s agency Bates Enterprise. That 74% represented a 40% stake by Interpublic’s networks, its was believed CHI would be the successor to United’s woes Lowe Worldwide and 34% by Mohammad Khan, now executive chair- in London. The viability of United’s existing London shop came into man of Bates Enterprise. The Enterprise acquisitions gave BatesAsia question this past year when it lost the $140 million Sky satellite-TV offices in Mumbai, Delhi, Calcutta and Bangalore. BatesAsia continues account, accounting for 70% of its billings. Moving its other business to include in its network the Asian-Pacific portion of 141 Worldwide. into Grey’s London office is under consideration, says Andy Berlin, 141 was renamed Ogilvy Action in January 2007. WPP Group chairman-CEO of United. United London’s Joint Managing Partners

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Robert Campbell and Jim Kelly, who are 24% owners to WPP’s 76%, Notes: Cole & Weber United, founded in 1931, was a member of the also are expected to depart over disagreements with WPP over the Red Cell network until joining up with eight other agencies in October office’s direction. Of United’s remaining offices, all but a startup shop 2005 under the United moniker, short for Voluntarily United Group of in Buenos Aires are located in the U.S. or Europe. United’s various per- Creative Agencies. Co-pres Brad Harrington left in March 2007 to mutations have always included Fiat’s Alfa Romeo account—the source become pres of Cutwater, a new Omnicom agency in San Francisco. of its startup name of Conquest Europe some 20 years ago—but that Top Executive: Michael Doherty, pres account was handed to sibling Y&R last year by parent WPP. The only Headquarters: Cole & Weber United / 221 Yale Ave N., ste 600, remaining shared business at the network is the Georgia-Pacific paper Seattle, Wash. 98109 / Phone: 206-447-9595 / Fax: 206-233-0178 / products in Paris and London. Talk of dissolution aside, United COO URL: www.cwunited.com Laurence Mellman says United will start over again in London either via startup or acquisition (hence CHI, which reported revenue of about BrandBuzz $33 million in its 2006 fiscal closing). Other network agencies include Agency totals Berlin Cameron United in New York, Cole & Weber United in Seattle, Employees 2006 2005 % chg Sra. Rushmore United in Madrid, LDV United in Antwerp, WM United U.S...... 60 53 13.2 in Buenos Aires, 1861 United in Milan, Les Ouvriers du Paradis United Offices 2006 2005 % chg in Paris and BTS United in Oslo. Amanda Walsh resigned as president U.S...... 1 1 0.0 of United in May 2006. United’s international creative director, Steve Notes: Henry, moved over to become executive CD at TBWA/London. Mr. BrandBuzz is a full-service agency and views itself as an alter- Henry had co-founded Howell Henry Chaldecott Lury in London. native to Y&R’s traditional menu, having its own media, planning and Top Executive: Andy Berlin, chmn & CEO creative departments. Outside vendors handled TV production. Michael Headquarters: Voluntarily United Group of Creative Agencies / 83 Reese became president of BrandBuzz in February 2006 at the same Clerkenwell Rd., London, EC1R 5AR / Phone: 44-20-7150-3300 / Fax: time BrandBuzz’s CEO Rick Eiserman left to run the Y&R Irvine, 44-20-7150-3301 / URL: www.group-united.com Calif., office. Mr. Reese had been general manager. Also Kara O’Neill moved into his former post from integrated marketing director. BrandBuzz, spun out of Y&R in 2004, was founded in 1999. It remained Berlin Cameron United* owned by WPP. Agency totals Top Executive: Mike Reese, pres Revenue ($ in millions) 2006 2005 % chg Headquarters: BrandBuzz / 285 Madison Ave., 22nd Fl., New York, U.S...... $20.9 $20.0 4.5 N.Y. 10017 / Phone: (212) 210-3879 / Fax: (212) 880-7581 / URL: Employees 2006 2005 % chg www.brandbuzz.com U.S...... 83 55 50.9 Offices 2006 2005 % chg U.S...... 1 1 0.0 Bravo Group* Notes: Berlin Cameron United, New York, is one of a group of eight agen- Agency totals cies under WPP called United, short for Voluntarily United Group of Revenue ($ in millions) 2006 2005 % chg Creative Agencies. The agency in 2006 and so far in 2007 has rebounded U.S...... $38.5 $35.0 10.0 from heavy account losses sustained in 2005 by winning Heineken lager Notes: Bravo Group is a Hispanic agency with headquarters in New and Premium Light, Vitamin Water, Safeway, Ask.com, Hennessy and the York and offices in San Francisco, Chicago, Miami and Irvine, Calif. Part relaunch in Europe and the introduction in Asia of the Cinquecento-Fiat of WPP’s Young & Rubicam Brands, Bravo was founded in 1980 and 500.The wins followed losses in mid-October 2005 of Coke Classic in North offers services including research and strategic planning, advertising, America and, in the following week, the loss of the corporate-image piece of interactive/digital, direct, promotional and event marketing, media Samsung's $400 million worldwide account. Those losses forced the planning/buying, branded entertainment and PR. In July 2006, Y&R agency to lay off about 40, leaving a workforce of 55 at the time. veteran Eddie Gonzalez took the chairman-CEO post at Bravo; he Top Executive: Bill Grogan, pres replaced Gary Bassell, who had held the Bravo position for two years. Headquarters: Berlin Cameron United / 100 Ave. of the Americas, (Mr. Bassell in March 2007 joined MDC-backed Zyman Group as man- New York, N.Y. 10013 / Phone: (212) 824-2000 / Fax: (212) 268-8454 / aging principal and co-lead of Zyman’s multicultural practice, based in URL: www.bc-p.com Miami.) Bravo in April 2007 named Tony Sarroca chief creative officer; he formerly was partner and chief creative officer at Prolam Young & Cole & Weber United* Rubicam, Santiago, Chile. Bravo and a WPP media sibling, Agency totals Mediaedge:cia, in October 2006 launched a Hispanic media shop called Revenue ($ in millions) 2006 2005 % chg MEC Bravo, headed by Gonzalo Del Fa, managing director, and former U.S...... $13.6 $13.0 4.6 MEC managing director in Argentina. Bravo’s media planning and Employees 2006 2005 % chg buying operations were combined with MEC at MEC Bravo. U.S...... 76 NA NA Specifically, MEC contributed five staffers to MEC Bravo, and about 20 Offices 2006 2005 % chg Bravo media personnel moved from Bravo to MEC offices in New York U.S...... 1 NA NA and Miami. Estimated revenue for 2005 was revised by Ad Age.

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Top Executive: Eddie Gonzalez, chmn & CEO Clemmow, Johnny Hornby and Charles Inge. Clients on the roster Headquarters: Bravo Group / 285 Madison Avenue, New York, N.Y. when WPP bought its stake included Argos, British Gas, Britvic, 10017 / Phone: (212) 780-5800 / Fax: (212) 780-0974 / URL: Carphone Warehouse, COI, Friends of the Earth, Premier Foods, www.thinkbravo.com Prince’s Trust, RBS, The Telegraph Group, Toyota and Toyota’s Lexus. Top Executive: Simon Clemmow, co-founder Brouillard Communications* Headquarters: Clemmow Hornby Inge / 7 Rathbone St., London, Agency totals W1T 1LY / Phone: 44 0 20 7462 8500 / Fax: 44 0 20 7462 8501 / URL: Revenue ($ in millions) 2006 2005 % chg chiadvertising.com U.S...... $13.6 $13.1 3.8 Employees 2006 2005 % chg Diamond Ogilvy* U.S...... 56 56 0.0 Agency totals Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 2 2 0.0 Worldwide ...... $44.6 $42.9 4.0 U.S...... 1 1 0.0 Notes: Diamond Ogilvy became the new name for Diamond Ad in Non-U.S...... 1 1 0.0 2006 when Ogilvy linked the shop with O&M Advertising, OgilvyOne, Notes: Brouillard is a full-service communications agency offering Ogilvy PR and Ogilvy Healthworld in South Korea, the latter four advertising, PRs, design and direct marketing. Founded in 1968 in New units operated as independent units under the umbrella group, York, the agency also has offices in Houston, Dallas and London. Dai Diamond Ogilvy Group. The Group agencies share HR, IT and other Tran in November 2006 joined Brouillard as interactive creative direc- back-office functions. Miles Youngt O&M Asia-Pacific chairman, also tor, reporting to Jamie Ambler, exec creative director. He previously serves as chairman of Diamond Ogilvy Group. Diamond Ad was worked at R/GA. acquired by WPP Group in its buyout in mid-2003 of Cordiant Top Executive: William C. Lyddan Jr., pres & CEO Communications Group which had purchased 80% of Diamond in Headquarters: Brouillard Communications / 466 Lexington Ave., 1999. The agency’s primary activity has been the Hyundai account that New York, N.Y. 10017 / Phone: (212) 210-8300 / Fax: (212) 210-8511 / Bates Worldwide lost in 2002. Diamond Ad, founded in 1983, separated URL: www.brouillard.com from the Hyundai Group in 2000 to become an independent agency. In April 2005, Hyundai announced its automotive group will form its own Campaign Palace* advertising unit. Diamond, based in Seoul, has branch offices in Pusan Agency totals (Korea), Los Angeles, Frankfurt and Beijing. Revenue ($ in millions) 2006 2005 % chg Top Executive: Young Hee Lee, pres & CEO Worldwide ...... $11.6 $11.1 4.5 Headquarters: Diamond Ogilvy / Korea Chemical Bldg., 27-8 Notes: Campaign Palace, founded in Melbourne in 1970, was acquired Chamwon-Dong, Seocho-ku, Seoul, South Korea, 137-030 / Phone: 82- in WPP’s buyout of Cordiant Communications Corp. and is part of 2-513-1114 / Fax: 82-2-3672-0018 / URL: www.diamond.co.kr Y&R in Australia. The agency moved into Y&R in late 2005 following the disassembling of WPP’s Red Cell network, of which it was a part. Food Group The agency’s CEO Mark Mackay is now chief executive of George Notes: The Food Group is an ad agency specializing in food and bev- Patterson Young & Rubicam in Australia. Paul Fishlock is erage marketing. The agency became part of WPP in 1998. Founded in chairman/executive creative director at Campaign Palace. Tampa in 1969, the agency has other offices in New York, Chicago and Top Executive: Paul Fishlock, chmn & exec creative dir Los Angeles. Headquarters: Campaign Palace / 150 William St., Level 6, Top Executive: Robert Hager, chmn Woolloomooloo, Sydney, Australia NSW 2000 / Phone: 61-2-9368- Headquarters: Food Group / 14497 N. Dale Mabry Hwy, Ste. 220, 5000 / Fax: 61-2-9357-3231 / URL: www.tcpredcell.com Tampa, Fla. 33558 / Phone: (813) 933-0683 / Fax: (813) 932-1232 / Clemmow Hornby Inge URL: www.thefoodgroup.com Agency totals Revenue ($ in millions) 2006 2005 % chg FullSix Worldwide ...... $33.7 NA NA Agency totals Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 1 1 0.0 Worldwide ...... $78.4 $68.1 15.0 Notes: WPP in April 2007 bought 49.9% of Clemmow Hornby Inge, U.S...... $1.4 $1.4 0.1 a London-based ad agency with 151 employees. WPP said Clemmow Non-U.S...... $77.0 $66.8 15.3 Hornby would continue to operate independently. The agency reported Employees 2006 2005 % chg revenue of $33.7 million for the year ended June 30, 2006. Clemmow Worldwide ...... 495 499 -0.8 Hornby did advertising and also operated a direct and digital shop, Hall U.S...... 10 9 11.1 Moore CHI. Clemmow Hornby was founded in 2001 by Simon Non-U.S...... 485 490 -1.0

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Offices 2006 2005 % chg and was renamed LG Ad in 1984. The agency, though heavily tied to Worldwide ...... 9 9 0.0 LG, has broadened its client base to include Daewoo, Korean Air, U.S...... 1 1 0.0 Computer Associates and Mercedes-Benz’ Korean operations, Jangin Non-U.S...... 8 8 0.0 furniture, Nike Korea and Calvin Klein Korea. LG has offices in Tokyo, Notes: FullSix, a marketing services company traded on the Milan Beijing, Shanghai, New York, Dubai, Panama City, Mexico City, Sao Stock Exchange, specializes in interactive and relationship marketing. Paulo. Ad Age estimated G2R revenue based on its reported billings of FullSix in mid-2006 acquired a majority of Milan-based Sems $721 million in 2006 vs. $655 million in 2005. (www.sems.it), a search engine marketing agency with net income of Top Executive: Chong S. Lee, CEO about $1 million. FullSix began in 1988 as Inferentia, Milan, and in Headquarters: G2R / 15F LG Mapo Towers, 275 Gongdeok 2-dong, 1999 BluGroup Holding, a company controlled by Marco Benatti, Mapo-gu, Seoul, 121-721 / Phone: 82 2 705 2600 / Fax: 82 2 705 2800 FullSix chairman, became a shareholder. The agency subsequently / URL: www.g2rgroup.com bought GreyInteractive France/FullSix in 2001 and acquired that same year DNM to create Inferentia DNM Group. In 2005, the agency LG Ad America dropped the Inferentia reference in favor of just FullSix. WPP in the Notes: LG Ad America, the U.S. office of LG Ads, as founded in 1996. meantime had become a minority shareholder. FullSix has offices in Headquarters: LG Ad America / 920 Sylvan Ave., Englewood Cliffs, Lisbon, London, Madrid, New York, Paris, Shanghai and Milan, its N.J. 07632 / Phone: (201) 816-3090 / Fax: (201) 816-3094 headquarters. Mr. Benatti controls 49.4% of the stock. WPP holds 20% interest, which is a bone of contention for Mr. Benatti. A libel suit in a London court between Mr. Benatti and Martin Sorrell, WPP's chief Grey Worldwide* executive, was dropped by Mr. Sorrell in March 2007. He had sought Agency totals damages and an injunction to stop the publishing on blogs of defama- Revenue ($ in millions) 2006 2005 % chg tory allegations against him. He accused Mr. Benatti and Marco Tinelli Worldwide ...... $555.0 $526.1 5.5 (FullSix CEO) of backing these actions. Their acrimony is likely to con- U.S...... $235.7 $223.8 5.3 tinue in court in 2008 to settle Mr. Sorrell's claim of breach of contract Non-U.S...... $319.3 $302.3 5.6 against Mr. Benatti and Mr. Menatti's claim of unfair dismissal against Offices 2006 2005 % chg Mr. Sorrell. Mr. Benatti said after the trial's conclusion that WPP U.S...... 116 NA NA shouldn't own 20% of a company its chief executive has a "hostile Notes: Grey Worldwide, the key component of Grey Global Group, behavior toward." Revenues for FullSix’s New York office, the U.S. rev- remains an autonomous network under WPP, which bought the parent enue number in the table accompanying this profile, includes projects in March 2005. Grey Worldwide is the lead unit in Grey Global Group, in Canada and work done for other international projects in the FullSix which also includes G2, WingLatino Group, Alliance, Grey Heathcare group that are led out of other offices.Top Executive: Marco Benatti, Group and GCI, among others. WPP reported in 2006 that the consoli- chmn; Marco Tinelli, CEO dated offices of Grey recorded $235 million in net new billings, gaining Headquarters: FullSix / Corso Vercelli, 40, Milan, 20145 / Phone: 39 among others Morgan Stanley in the U.K. ($88 million billings) and 02 303241 / Fax: 39 02 30324556 / URL: www.fullsix.com Hasbro Games in the U.S. ($55 million). Grey/CommonHealth lost GlaxoSmithKline in the U.S. ($100 million), $80 million in Procter & G2R Gamble business in the U.S. and Panasonic in the U.S. ($60 million). Agency totals Grey’s longtime head, Ed Meyer, chairman-president-CEO of Grey Revenue ($ in millions) 2006 2005 % chg Global Group, retired in January 2007 and was succeeded by Jim Worldwide ...... $68.5 $62.0 10.5 Heekin. Mr. Meyer joined Grey in 1956 at the age of 29 and went to Notes: G2R was launched in September 2004 as the publicly traded work on its newly won client, Procter & Gamble, which became Grey's holding company for LG Ad and Wunderman Korea. G2R is 28% largest account. Mr. Heekin had became chairman-CEO of Grey owned by WPP. LG Ad entered the WPP Group in 2003 as a minority- Worldwide in late summer 2005, succeeding Ed Meyer. Mr. Heekin, owned affiliate when WPP acquired Cordiant Communications Group, who came to Grey from CEO at Euro RSCG Worldwide, led a restruc- whose LG investment WPP inherited. The formation of the holding turing of Grey in January 2006, that included structuring the New York company is intended to facilitate the acquisition of additional advertis- office as the hub of the global agency network, and disassembling New ing and marketing services operations, allowing the company to attract York’s "village system" structure of autonomous units, each led by an diverse clients. A catalyst to the formation of the holding company was account manager, creative and strategic planner who were responsible LG Ad’s reliance on business from LG group companies. The holding for each unit's profit and loss, new business initiatives and accounts. company operates a U.S. shop in Englewood Cliffs, N.J., called LG Ad The structure had been put in place by Steve Blamer, former CEO America. G2R has been on the acquisition trail since 2005, acquiring North America. Mr. Heekin noted that the village concept at the New onNoff, a Korean media agency, in 2005 and BugsCom Ad and TAMS, York office was more like "eight or nine little companies, each operat- two Korean-based transit advertising companies. LG Ad itself was ing individually, rather than an entire agency, with a full-service offer- founded in 1959 to advertise products for Lucky Chemicals and Gold ing." Under the village system, the agency was precluded from partic- Star Electronics (currently LG Chemicals and LG Electronics). The ipating in bigger budget reviews because each "village" generally con- agency became independent of LG in 1978 as Hee Sung Industrial Co., ducted its own new-business pitches. Among other management

SPONSORED BY April 30, 2007 | Advertising Age |93 DATACENTER 2007 AGENCY PROFILES YEARBOOK changes covering the past year, Neil Kreisberg, group exec VP, exec JWT Employment Communications* managing director of Grey Global, retired in January 2007 after a 40- Agency totals year career at Grey. He covered Grey's biggest client, P&G, a responsi- Revenue ($ in millions) 2006 2005 % chg bility taken over by Tamara Ingram, CEO of Grey U.K. Steve Lin U.S...... $36.6 $35.0 4.6 became president-CEO for Greater China for Grey Global, based in Offices 2006 2005 % chg Shanghai, succeeding Dennis Wong, who departed. Mr. Lin moved to Worldwide ...... 26 NA NA Grey from chairman at JWT Taiwan. Chris Rich became chief growth U.S...... 22 NA NA 4 officer in February 2006, moving up from exec VP, account manage- Non-U.S...... NA NA ment at Grey, and Scott Hollingsworth in March 2006 became Grey Notes: JWT Employment Communications, which changed its name executive VP-regional director for Latin America, a vacant post, mov- from JWT Specialized Communications in late 2006, is a global ing there from FCB which eliminated his position in a reorganization employment advertising, communications and consulting firm and a subsidiary of JWT under WPP. The company has 22 U.S. offices and in November 2005. He had been regional chief executive for FCB’s four overseas shops as well as global affiliate partners in a number of European and Middle East regions. Grey Global Group in July 2006 put countries. Rob Quish became CEO of the agency at the beginning of its worldwide marketing services operations under the G2 brand, plac- 2007, replacing Tim Gibbons, a 45-year veteran in the business. Mr. ing the unit under Joe Celia, global chairman & CEO. Grey has main- Gibbons had been president & CEO. tained a longstanding relationship with many clients. According to Top Executive: Rob Quish, CEO Grey Global Group's website as of April 2007, clients that have been Headquarters: JWT Employment Communications / 5200 W. part of the Grey Global roster at least 10 years are Cendant Corp. Century Blvd., Ste. 310, Los Angeles, Calif. 90045 / Phone: (310) 665- (renamed Avis Budget Group) gained in 1993, ConAgra (1991), Darden 8700 / Fax: (310) 641-3239 / URL: www.jwtec.com Restaurants/Olive Garden (1984), Diageo (1979), Forest Laboratories (1992), GlaxoSmithKline (1955), Hasbro (1972), International Dairy JWT* Queen (1997), Johnson & Johnson’s Janssen Pharmaceutica (1993), JP Agency totals Morgan Chase (1990), Eli Lilly (1997), Merck (1991), Nokia (1986), Revenue ($ in millions) 2006 2005 % chg Novartis (1985), Pharmacia (now part of Pfizer) since 1989, P&G Worldwide ...... $1,286.5 $1,245.0 3.3 (1956), Warner Bros. (1977) and Wyeth (1995). Grey's 2005 estimated U.S...... $445.4 $425.0 4.8 revenue was adjusted by Ad Age. Non-U.S...... $841.1 $820.0 2.6 Top Executive: Jim Heekin, chmn & CEO-Grey Global grp Notes: The JWT agency brand includes the U.S. agency brand and Headquarters: Grey Worldwide / 777 Third Ave., New York, N.Y. global network of the same name, and 51% interest in TMI/JWT, the 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1538 / URL: Middle East network. The agency rebranded itself from J. Walter www.grey.com Thompson Co. in January 2005, replacing a name it had carried since James Walter Thompson founded it in 1878. JWT added to its network JWT C.E.T.* last March by acquiring 65% of Sapphire Bright in China, a company that owns Always Promotional Network. JWT also entered into a joint Agency totals venture with Altai Communication, Kabul, in 2006, becoming the first Revenue ($ in millions) 2006 2005 % chg Western agency to enter Afghanistan. At year’s end, JWT merged its U.S...... $14.4 $14.0 2.9 Dutch operating company PPGH/JWT Groep BV with independent 2006 2005 Offices % chg agency Ubachs Wisbrun, and retained a 60% stake in the combined 4 U.S...... NA NA operation. Founded in 1996, Ubachs Wisbrun reported $11.8 million in Notes: JWT C.E.T., an integrated communications agency specializing revenue for the full year ended December 2005. JWT recorded $279 in brand marketing and strategic positioning for companies in the tech- million in net new billings worldwide in 2006, according to parent WPP, nology sector, is renamed from JWT Technology. The C.E.T. initials paced by its global win of Kimberly-Clark globally from sibling Ogilvy stand for Communications, Entertainment and Technology. JWT C.E.T. & Mather, an account billing $200 million; JWT, however, lost Reckitt is the successor agency of DWP/Bates Technology and J. Walter Benckiser globally ($300 million). Among management changes, JWT Thompson Communications Group. DWP/Bates became part of JWT in worldwide president Michael Maedel relocated in October from WPP Group’s acquisition of Cordiant Communications Group in London to Singapore to stimulate growth in Asian operations, the August 2003. CCG was DWP/Bates’ former parent. The Atlanta shop agency’s fastest growing region. Mr. Maedel, who oversaw Europe, grew out of Bates’ acquisition in 2000 of Donino, White & Partners in turned that responsibility over to Toby Hoare, executive chairman for Atlanta. Estimated revenue for 2005 was revised by Ad Age. JWT U.K., in January 2007. About the same time, JWT hired Guy Top Executive: Ridge White, chmn & CEO Murphy as global planning director. Mr. Murphy was most recently Headquarters: JWT C.E.T. / One Ravinia Dr., Atlanta, Ga. 30346 / deputy chairman of Bartle Bogle Hegarty, London. Global planning was previously under the purview of David Lamb, now executive director- Phone: (770) 668-5700 / Fax: (770) 668-5707 / URL: www.jwttech.com marketing at Diamond Trading Co., a JWT client. Colleen DeCourcy An asterisk (*) indicates figures are Ad Age estimates. became chief experience officer in May 2006 with the directive to work with New York’s seven executive creative directors to develop more

SPONSORED BY April 30, 2007 | Advertising Age |94 DATACENTER 2007 AGENCY PROFILES YEARBOOK integrated, multiplatform storytelling opportunities. She is under Ty Memac Ogilvy & Mather Holding Montague, co-president and chief creative officer. Ms. DeCourcy was Agency totals chief creative officer at Organic. Estimated revenue for 2005 was Revenue ($ in millions) 2006 2005 % chg revised by Ad Age. Worldwide ...... $33.0 $19.8 66.7 Top Executive: Bob Jeffrey, CEO-JWT ww Employees 2006 2005 % chg Headquarters: JWT / 466 Lexington Ave., New York, N.Y. 10017 / Worldwide ...... 331 280 18.2 Phone: (212) 210-7000 / Fax: (212) 210-7770 / URL: www.jwt.com Offices 2006 2005 % chg Worldwide ...... 11 10 10.0 Kang & Lee* Notes: Memac Ogilvy & Mather Holding (Middle East Marketing & Agency totals Communications) is a 10-agency network in the Middle East and North Revenue ($ in millions) 2006 2005 % chg Africa 40% owned by O&M. Ogilvy purchased 20% in 1998 and fol- U.S...... $11.6 $10.1 14.9 lowed up with another 20% in 2002. Memac has offices in Casablanca, Employees 2006 2005 % chg Tunis, Cairo, Beirut, Amman, Jeddah, Riyadh, Safat (Kuwait) and Dubai. Memac Ogilvy’s CEO Edmond Moutran started Memac in 1984 Worldwide ...... 69 65 6.2 in Bahrain with Sheikh Mohammed Bin Abdulla Al Khalifa. U.S...... 65 65 0.0 Top Executive: Edmond Moutran, chmn & CEO Non-U.S...... 4 0 NA Headquarters: Memac Ogilvy & Mather Holding / Rizkallah & Offices 2006 2005 % chg Boutros Center, Futuroscope Rouadabout, Sin EL Fil, Beirut, Lebanon / Worldwide ...... 3 2 50.0 Phone: 961-1-486066 / Fax: 971-4-305-0255 / URL: U.S...... 2 2 0.0 Non-U.S...... 1 0 100.0 Notes: Kang & Lee focuses on Asian-American advertising. Founded MosaicaMD as AMKO Advertising in 1985 by Eliot Kang, the agency changed its Agency totals name to Kang & Lee in 1994. It was acquired by Young & Rubicam in Employees 2006 2005 % chg 1998 and subsequently by WPP in its purchase of Y&R in 2001. It is a U.S...... 10 10 0.0 part of the Bravo collection of multicultural agencies within Young & Offices 2006 2005 % chg Rubicam. The agency has offices in New York and Pasadena, Calif. U.S...... 1 1 0.0 Top Executive: Cynthia Park, mg dir Notes: MosaicaMD gained the MD in mid-2005 when WPP merged, Headquarters: Kang & Lee / 285 Madison Ave., New York, N.Y. Mendoza Dillon Asociados into Mosaica. Both are part of Bravo Group 10017 / Phone: (212) 375-8111 / Fax: (212) 375-8280 / URL: www.kan- holdings that also include Bravo, the agency, and Kang & Lee. glee.com Top Executive: Nilda Velez, VP & gm Headquarters: MosaicaMD / 285 Madison Ave., New York, N.Y. Malone Advertising* 10017 / Phone: (212) 780-5900 / Fax: (212) 780-5959 / URL: www.mosaicamd.com Agency totals Revenue ($ in millions) 2006 2005 % chg U.S...... $22.0 $20.0 10.0 Ogilvy & Mather Worldwide* Employees 2006 2005 % chg Agency totals 2006 2005 U.S...... 221 200 10.5 Revenue ($ in millions) % chg $770.0 $744.0 3.5 Offices 2006 2005 % chg Worldwide ...... $290.0 $278.0 4.3 U.S...... 5 5 0.0 U.S...... $480.0 $466.0 3.0 Notes: Malone Advertising is a retail and customer marketing special- Non-U.S...... Notes: ist agency founded in 1943. The agency became part of JWT in August Ogilvy & Mather Worldwide includes the Ogilvy & Mather 2005 and operates as a division, servicing JWT’s multi-national clients U.S. brand and the agency’s multinational network, including 40%- in its field offices across North America. Besides full-service offices in owned Memac Ogilvy, its Middle East network. The agency went full- throttle into China in 2006, acquiring in December a 49% interest in Akron and Rogers, Ark., field locations are in Minneapolis, Newport Beijing's Raynet Advertising Co. (“Raynet”), an ad agency founded in Beach, Calif., and near Toronto. Malone opened its Rogers office in mid- 2001 with offices in Beijing, Shenyang and Changchun. Raynet, which 2003 where it handles work for clients that are vendors for Wal-Mart employs 131 people, had revenue of $4.5 million for the year ended Stores, located in nearby Bentonville. December 2005. In October, Ogilvy agreed to acquire 70% of Beijing Top Executive: Fred Bidwell, pres & CEO Century Harmony Advertising Co., a Beijing-based internet agency Headquarters: Malone Advertising / 388 S. Main St., Akron, Ohio employing 93. The agency, which also has a Shanghai office, had rev- 44311 / Phone: (330) 376-6148 / Fax: (330) 253-1218 / URL: www.mal- enue of $1.7 million. A month earlier, Ogilvy agreed to acquire Black onead.com Arc Advertising based in China's southern city of Shezhen. Black Arc An asterisk (*) indicates figures are Ad Age estimates. Ogilvy is a specialist in real estate-related advertising and promotions. This March, Ogilvy Pakistan was established when the agency bought

SPONSORED BY April 30, 2007 | Advertising Age |95 DATACENTER 2007 AGENCY PROFILES YEARBOOK the ad business of its 20-year affiliate, Interflow Communications. Also Top Executive: Tom Sicola, CEO; Steve Martin, pres in March 2007, Neo@Ogilvy, Ogilvy's global digital and direct media Headquarters: SicolaMartin / 701 Brazos St., Ste. 1100, Austin, Texas company launched in 2006, acquired Global Strategies International 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www.sico- (GSI), a 3-year-old search marketing consultancy based in both lamartin.com Connecticut and Oregon. GSI has expertise in search optimization and in using search as a marketing channel. The acquisition brought Neo@Ogilvy's global reach to 24 offices in 21 countries. Ogilvy added Tapsa to its worldwide business net new billings of $336 million in 2006, Agency totals according to parent WPP. Key drivers were wins: South African Revenue ($ in millions) 2006 2005 % chg Tourism globally at $93 million; Easyjet in Europe, $93 million; Worldwide ...... $42 NA NA Quiznos in the U.S., $80 million; Unilever in Europe, $60 million, and Employees 2006 2005 % chg Chiquita in Europe, $60 million. The agency lost Kimberly-Clark glob- Worldwide ...... 202 NA NA ally to sibling JWT, valued at $200 million, and Miller Lite in the U.S. Offices 2006 2005 % chg at $88 million. In management changes, Doug Scott was hired in July Worldwide ...... 3 NA NA 2006 as executive director-branded content and entertainment and Notes: Tapsa, a Spanish marketing-communications services group, charged with bringing together Ogilvy's multiple disciplines to devel- was acquired by WPP on April 18, 2007. Tapsa was based in Madrid op and executive nontraditional ideas across media. Mr. Scott previous- ly headed up branded entertainment at Bragman Nyman Cafarelli, an with offices in Barcelona and Seville. WPP also bought Tapsa’s sib- Interpublic agency. Jean-Philippe Maheu, a former CEO at Razorfish, lings: Contacto Total, a direct, promotion and relationship marketing was named chief digital officer, Ogilvy North America, with the direc- company with online experience; and CICM, a media agency. Tapsa tive to lead digital innovation, manage change and work with clients in began in 1981 and employed 202 people when it was acquired. WPP digital. He works closely with Neo@Ogilvy and Digital Innovation said Tapsa had 2006 revenue of $42 million. Group (launched in 2004) that recently introduced the website, innova- tion.ogilvy.com to inform clients about digital trends. In the U.S., Ogilvy concluded a restructuring that began in 2005 that combined its Team/Y&R Middle East Agency totals advertising, PR, direct marketing, healthcare and sales promotion agen- 2006 2005 cies into a single reporting structure and P&L statement. The restruc- Revenue ($ in millions) % chg turing is designed to accommodate clients needs for multiple solutions, Worldwide ...... $44.4 $34.5 28.5 including nontraditional media and digital, in their marketing efforts. Employees 2006 2005 % chg Estimated revenue for 2005 was revised by Ad Age. Worldwide ...... 552 516 7.0 Top Executive: Shelly Lazarus, CEO & chmn-Ogilvy ww Offices 2006 2005 % chg Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309 Worldwide ...... 14 12 16.7 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) Notes: Team/Y&R, 25% owned by Young & Rubicam, is a network of 237-5123 / URL: www.ogilvy.com 12 agencies in the Middle East centrally run out of Dubai. Team/Y&R is owned by The Holding Group. Shaw Wunderman Top Executive: Joseph Ghossoub, CEO Top Executive: Richard Shaw, CEO Headquarters: Team/Y&R Middle East / 1st Fl. Century Plaza, Headquarters: Shaw Wunderman / 215 Lexington Ave., New York, Jumeirah Beach Rd., Dubai, U.A.E. 14129 / Phone: 04-344-5444 / Fax: N.Y. 10016 / Phone: (212) 481-7115 / Fax: (212) 679-8979 / URL: 04-349-6636 / URL: www.teamyr.com http://shawwunderman.com

SicolaMartin* TMI/JWT Agency totals Agency totals Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg U.S...... $9.0 $8.6 4.7 Worldwide ...... 646 NA NA Employees 2006 2005 % chg Offices 2006 2005 % chg U.S...... 54 48 12.5 Worldwide ...... 18 NA NA Offices 2006 2005 % chg Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. It U.S...... 2 2 0.0 is 51% owned by JWT. Notes: SicolaMartin, based in Austin, Texas, and with an office in San Top Executive: Roy Haddad, chmn & CEO Francisco, is a technology and advertising agency. SicolaMartin was Headquarters: TMI/JWT / JWT Mena, 47 Patriarch Howeiyek, PO purchased in April 2001 by WPP’s Young & Rubicam and is part of Box 11-3093, Beirut, / Phone: (961) 197-3030 / Fax: (961) 197-2929 Young & Rubicam Brands. The agency was founded in 1985 by Tom Sicola and Steve Martin. Mr. Martin in April 2007 assumed the title of An asterisk (*) indicates figures are Ad Age estimates. president from Mr. Sicola, who remained CEO.

SPONSORED BY April 30, 2007 | Advertising Age |96 DATACENTER 2007 AGENCY PROFILES YEARBOOK

UniWorld Group Canada ($50 million). Losses included Citigroup in Asia-Pacific ($50 Agency totals million) and Orbitz in the U.S. ($50 million). In late 2006 the agency Revenue ($ in millions) 2006 2005 % chg also won Palm in North America and at the beginning of 2007, LG. U.S...... $21.7 $20.8 4.3 Meanwhile, the agency got its management house in order in 2006, Employees 2006 2005 % chg tapping Hamish McLennan as worldwide CEO in June, ending an 18- U.S...... 127 124 2.4 month search to replace Ann Fudge. Ms. Fudge remained at her other 2006 2005 Offices % chg position as worldwide chairman-CEO of Y&R Brands until her resig- 2 2 0.0 U.S...... nation in December 2006. Her CEO post at Y&R Brands was then filled Notes: UniWorld Group is a multicultural communications group that by Peter Stringham in February 2007. Mr. Stringham is the former specializes in African-American consumers. It has offices in New York HSBC Group marketing director. Mr. McLennan had been chief execu- and Washington. WPP acquired 49% of the agency in June 2000. Byron tive of Y&R Brands in Australia and New Zealand. Ms. Fudge’s per- Lewis, chairman & CEO, continues to own 51%. Top Executive: Byron E. Lewis, chmn & CEO & founder formance was largely judged as underwhelming. During her reign, Headquarters: UniWorld Group / 100 Ave. of the Americas, New Y&R lost a number of major clients, including Ford Motor Co’s. Jaguar, York, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 274-8565 / URL: Computer Associates and Sony. She intends to pursue nonprofit work, www.uniworldgroup.com and currently serves on the boards of Rockefeller Foundation, Council on Foreign Relations and General Electric Co. Among other manage- Winglatino* ment changes, Gord McLean was named global managing partner in Agency totals September, moving up from CEO Y&R North America. Chris Jaques Revenue ($ in millions) 2006 2005 % chg was then named CEO Y&R North America. Mr. Jaques had been CEO U.S...... $16.5 $12.5 32.0 of Y&R Asia. But in January of this year, Mr. Jaques quit, citing “per- Employees 2006 2005 % chg sonal reasons.” Michael Patti, worldwide creative director and vice U.S...... 60 50 20.0 chairman at Y&R, also left the agency in January after a sometimes Offices 2006 2005 % chg rocky four-year stint. His post is being left vacant. Previously, in June, U.S...... 4 4 0.0 Gary Goldsmith’s duties as chief creative officer of the New York office Notes: Wing Latino Group brings into one shop the Grey units creat- were extended to North American. Mary Maroun left as Y&R North ing campaigns to reach Spanish-speaking consumers in the U.S., Puerto America managing partner in May 2006 to become president of Arnold, Rico and Latin America, although the agency will be launching a gen- New York. In her post, Ms. Maroun focused largely on Y&R’s New eral market campaign this spring for Goya Foods that addresses the York office. Mitch Caplan in May 2007 becomes chief marketing offi- English-language public from a Hispanic point of view. Wing, with cer in charge of new business development for North America. He fills offices in New York and Los Angeles, opened new offices in Dallas and a vacancy left by the December 2006 exit of Sally Kennedy, who held Miami after winning the Diago AOR account in 2005. The agency has the position for 20 months. He came from Kaplan Thaler Group where a media-buying joint venture with MediaCom called MediaComLatino. All media planning is done internally at Winglatino. he was managing director of business development and integration. Top Executive: Jackie Bird, pres & CEO Y&R’s U.S. brand and the Y&R international network are part of hold- Headquarters: Winglatino / 114 Fifth Ave., 11th Fl., New York, N.Y. ing company Young & Rubicam Brands, itself owned by WPP Group. 10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL: Besides the Y&R agency, Young & Rubicam Brands also encompasses www.winglatino.com Sudler & Hennessey, Burson-Marsteller, Cohn & Wolfe, Robinson Lerer & Montgomery, Wunderman, Kang & Lee, Bravo, Knowledge Y&R* Base Marketing, Landor Associates, SicolaMartin, MosaicaMD and Agency totals Dentsu Y&R. (Dentsu Y&R, a network of Asian offices, is 65% owned Revenue ($ in millions) 2006 2005 % chg by Y&R and 35% by Dentsu, except for the Japanese operation, which Worldwide ...... $820.0 $788.0 4.1 is 51% owned by Dentsu. The venture operates as “Y&R” except in U.S...... $250.0 $218.0 14.7 Japan, where the agency is “Dentsu Y&R”). Y&R gained a sizable pres- Non-U.S...... $570.0 $570.0 0.0 ence in Asia-Pacific in late 2005 when WPP folded George Patterson Employees 2006 2005 % chg into the network. George Patterson was the largest unit in The Worldwide ...... 8,800 NA NA Communications Group in which WPP purchased the 70% it didn’t 2006 2005 Offices % chg already own in August 2005. Patterson is in the Y&R totals for both 184 181 1.7 Worldwide ...... years. Estimated revenue for 2005 was revised by Ad Age. U.S...... 6 6 0.0 Top Executive: Hamish McLennan, CEO Non-U.S...... 178 175 1.7 Headquarters: Y&R / 285 Madison Ave., New York, N.Y. 10017 / Notes: Y&R, a division of Young & Rubicam Brands, recorded $200 Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: www.yr.com million in worldwide net new billings in 2006, according to WPP, its parent. Included in the mix were wins: Hitachi in Europe ($60 million), An asterisk (*) indicates figures are Ad Age estimates. SABMiller in the U.S. ($75 million) and Royal Canadian Mint in

SPONSORED BY April 30, 2007 | Advertising Age |97 DATACENTER 2007 AGENCY PROFILES YEARBOOK INTEGRATED MARKETING AGENCIES Einson Freeman* Agency totals WPP Marketing Services* Revenue ($ in millions) 2006 2005 % chg Agency totals Worldwide ...... $24.2 $21.2 14.2 Revenue ($ in millions) 2006 2005 % chg U.S...... $11.5 $10.1 13.9 Worldwide ...... $1,987.1 $1,729.8 14.9 Non-U.S...... $12.7 $11.1 14.4 U.S...... $914.7 $792.6 15.4 Notes: Einson Freeman is a sales promotion shop that operates Non-U.S...... $1,072.4 $937.2 14.4 autonomously within WPP. The agency was founded in 1909. Notes: WPP Marketing Services is an Ad Age construct and represents Top Executive: Jean Mojo, pres & CEO the estimated totals of WPP’s marketing services operations. Headquarters: Einson Freeman / 115 River Rd., Hudson River Pier, Edgewater, N.J. 07020 / Phone: (201) 313-4120 / Fax: (201) 313-4991 / URL: www.einsonfreeman.com BEN Marketing Notes: BEN, a marketing services agency acquired by Ogilvy from Fitch Panoramic Communications’ epb Communication in September 2002, Agency totals operates as an independent unit of O&M. It has offices in Stamford, Employees 2006 2005 % chg Conn., and Atlanta. U.S...... 155 NA NA Top Executive: Charles Nardizzi, CEO Offices 2006 2005 % chg Headquarters: BEN Marketing / One Stamford Landing, Stamford, U.S...... 18 NA NA Conn. 06902 / Phone: (203) 969-1311 / Fax: (203) 969-1309 / URL: Notes: Fitch is a design consultancy involved in brand consulting and www.benmarketing.com communications, interactive, live events, packaging and product devel- opment. The company came into the WPP fold through WPP’s acquisi- Bridge Worldwide* tion of Cordiant Communications Group in 2003. Top Executive: Rodney Fitch, chmn & founder Agency totals Headquarters: Fitch / 1266 Manning Pkwy., Powell, Ohio 43065 / Revenue ($ in millions) 2006 2005 % chg Phone: (614) 885-3453 / Fax: (614) 885-4289 / URL: www.fitchww.com U.S...... $13.2 $12.0 10.0 Employees 2006 2005 % chg U.S...... 130 120 8.3 G2* Agency totals Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg 1 1 0.0 U.S...... Worldwide ...... $372.0 $316.5 17.5 Notes: Bridge, a marketing services company, became part of WPP in U.S...... $175.1 $147.8 18.5 December 2005 when WPP’s Wunderman bought the shop. Bridge, one Non-U.S...... $196.9 $168.7 16.7 of Cincinnati’s fastest-growing marketing-services agencies, almost Offices 2006 2005 % chg became part of Cincinnati’s largest agency, Northlich, in 2001 but the Worldwide ...... 86 41 109.8 deal fell through. Bridge retains its name under Wunderman, and its U.S...... 12 1 1,100.0 President-CEO Jay Woffington continues to run the business. Non-U.S...... 74 40 85.0 Top Executive: Jay Woffington, pres & CEO Notes: Grey Global Group in July 2006 placed its worldwide specialty Headquarters: Bridge Worldwide / 302 W. Third St., Ste. 900, marketing operations under G2, previously a branding and design Cincinnati, Ohio 45202 / Phone: (513) 381-1380 / Fax: (513) 381-8758 agency. G2 now includes a direct unit (now G2 Direct & Digital but for- / URL: www.bridgeworldwide.com merly Grey Direct), interactive (now G2 Interactive and formerly Grey Interactive Worldwide), and in North America, the branding & design unit G2 Branding & Design and G2 Promotional Marketing (formerly Brierley & Partners J. Brown). The units operate with a single P&L statement and an eight- Notes: Brierley, a direct marketing agency focusing on relationship person management team. Joe Celia is global chairman-CEO of New management programs, is 20% owned by WPP. Brierley has offices in York-based G2 which has 86 offices across 42 countries. Mr. Celia iden- Dallas, Los Angeles and London. Hal Brierley founded the agency in tifies G2’s business as “activation marketing” in which the communi- 1985. cations solutions delivered are designed to create some level of action Top Executive: Harold Brierley, chmn & CEO or interaction with the consumer. Mr. Celia also was appointed vice Headquarters: Brierley & Partners / 8401 N. Central Expy., Ste. 1000, chairman of Grey Global Group later in the year. G2 in 2006 signed on Ramada, Shell and Bristol-Meyers Squibb in North America and LB 37, Dallas, Texas 75225-4403 / Phone: (214) 760-8700 / Fax: (214) Mercedes-Benz, Levi Strauss and 3M in Latin America. It gained new 743-5511 / URL: www.brierley.com business from existing clients Mars, Coca-Cola Co., Procter & Gamble, An asterisk (*) indicates figures are Ad Age estimates. Absolut Spirits Co., Nokia and Adobe. G2 in October agreed to acquire 70% of M/D/S Boole, a data, analytics and metrics consultancy based

SPONSORED BY April 30, 2007 | Advertising Age |98 DATACENTER 2007 AGENCY PROFILES YEARBOOK in Madrid. It had revenue of $1.6 million for the full year ended Landor Associates* December 2005. The shop employs 18. Agency totals Top Executive: Joe Celia, G2 global chmn & CEO, vice chmn Grey Offices 2006 2005 % chg Global Group U.S...... 4 NA NA Headquarters: G2 / 777 Third Ave., 12nd Fl., New York, N.Y. 10017 / Notes: Landor is a global network of integrated brand consulting and Phone: (212) 546-2222 / Fax: (212) 546-2425 / URL: www.g2.com design offices in San Francisco (its headquarters), Cincinnati, New York, Mexico City, London, Paris, Hamburg, Madrid, Milan, Dubai, HighCo Beijing, Shanghai, Hong Kong, Tokyo, Mumbai, and Sydney. Brand consulting and marketing offices in other major cities and regions Agency totals include Chicago, Geneva, Oslo (Nordic Region), and Seoul. Revenue ($ in millions) 2006 2005 % chg Top Executive: Craig Branigan, chmn & CEO Worldwide ...... $75.6 $70.7 7.0 Headquarters: Landor Associates / 1001 Front St., San Francisco, Employees 2006 2005 % chg Calif. 94111-1424 / Phone: (415) 365-1700 / Fax: (415) 365-3190 / Worldwide ...... 650 594 9.4 URL: www.sfo.landor.com Offices 2006 2005 % chg Worldwide ...... 15 14 7.1 Notes: HighCo, 34.1% owned by WPP, is a publicly-held marketing Marsteller Agency totals services agency with offices in France, Belgium, Italy, Spain and the Employees 2006 2005 % chg Netherlands. It grew 7% in gross profit (equivalent to revenue in this Worldwide ...... 90 75 20.0 report) in 2006. The agency holding company through 2006 had U.S...... 75 60 25.0 recorded growth in 12 consecutive quarters. In 2006, HighCo recorded Non-U.S...... 15 15 0.0 strong returns from its core business (coupon issuing, sampling, point Offices 2006 2005 % chg of sale advertising); turned an operating margin of 21.7%; recorded a Worldwide ...... 9 8 12.5 strong performance from Paris-based K agency 360; and integrated U.S...... 5 4 25.0 2006 acquisition, in-store agency Infoshelf in Belgium, while launching Non-U.S...... 4 4 0.0 field marketer Allée Centrale and Scan Op, its management of money- Notes: Marsteller is an advertising, design, interactive and production back offers. HighCo also acquired a minority interest in TMH Italia, agency. The agency focuses on business-to-business, corporate, finan- Italy. HighCo was founded by Frederic Chevalier in 1990 in Aix-en- cial, crisis/issues and brand-building. Headquartered in New York, the Provence, France. Mr. Chevalier was named chairman of the superviso- agency has offices in Chicago, London, Milan, New York, Pittsburgh ry board in January 2006. The company is run by a three-member and Washington. management board consisting of Richard Caillat, president, Olivier Top Executive: Andrew Nibley, chmn & CEO Michel, managing director, finance, and Didier Chabassieu, managing Headquarters: Marsteller / 230 Park Ave. South, New York, N.Y. director, acquisitions. 10003 / Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL: Top Executive: Richard Caillat, pres www.marsteller.com Headquarters: HighCo / Parc du Golf. Bat. 2, BP 346 000, 350 Ave. de la Lauziere, Aix-en-Provence, France 13799 / Phone: 33-4-42-24-58-24 OgilvyAction* / Fax: 33-4-42-24-58-25 / URL: www.highco.fr Agency totals Revenue ($ in millions) 2006 2005 % chg Kantar Group Worldwide ...... $235.7 $206.4 14.2 Agency totals U.S...... $47.0 $41.6 13.0 Offices 2006 2005 % chg Non-U.S...... $188.7 $164.8 14.5 Worldwide ...... 160 160 0.0 Employees 2006 2005 % chg 1,000 1,000 0.0 Notes: Kantar Group is comprised of 160 shops in 60 countries spe- Worldwide ...... 2006 2005 cializing in research and consulting, including Millward Brown and Offices % chg 36 36 0.0 Research International. The unit is part of the WPP Information, Worldwide ...... Notes: Insight & Consultancy segment that in 2006 had worldwide revenue of OgilvyAction, a marketing services global network that is the $1.63 billion, up 11.3%, mostly outside the U.S. renaming in January 2007 of 141 Worldwide, is involved in direct mar- keting, CRM, promotional marketing, interactive solutions, sports and Top Executive: Eric Salama/Robert Bowell, CEO, U.K./cfo, U.S. entertainment marketing, field marketing and PR media broadcasting. Headquarters: Kantar Group / 501 Kings Hwy. East, 4th Fl., Fairfield, OgilvyAction early this year named Timothy Reed senior-VP, global Conn. 06825 / Phone: (203) 330-5200 / Fax: / URL: www.kantar- communications. OgilvyAction’s predecessor, 141, was purchased by group.com WPP in August 2003 when WPP bought 141’s former parent, Cordiant An asterisk (*) indicates figures are Ad Age estimates. Communications Group. The Asian portion of 141 remains part of BatesAsia.

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Top Executive: Rick Roth, CEO-OgilvyAction RMG:Connect* Headquarters: Ogilvy Action / 309 W. 49th St., New York, N.Y. 10019 Agency totals / Phone: (212) 297-8000 / Fax: (212) 297-8006 / URL: www.ogilvyac- Revenue ($ in millions) 2006 2005 % chg tion.com Worldwide ...... $115.7 $110.0 5.2 U.S...... $43.6 $40.0 9.0 OgilvyInteractive* Non-U.S...... $72.1 $70.0 3.0 Agency totals Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 5 4 25.0 Worldwide ...... $173.5 $152.6 13.7 Notes: RMG:Connect was formed in 2002 with the merger of RMG U.S...... $103.2 $91.2 13.2 and Connect@JWT. RMG:Connect operates out of seven offices in Non-U.S...... $70.3 $61.4 14.5 North America; its global network offices handle CRM for JWT. Notes: OgilvyInteractive, with 42 offices in 39 countries, has about Estimated revenue for 2005 was revised by Ad Age. 1,000 employees and is a part of marketing service unit, OgilvyOne Top Executive: Phillip Greenfield, CEO-ww Worldwide. Its revenue is shown separately in this report because Ad Headquarters: RMG:Connect / 1 Knightsbridge Green, London 020- Age separates out disciplines. OgilvyInteractive’s U.S. offices are locat- 7656-7310 / URL: www.rmgconnect.com ed in Chicago, Detroit and headquarters, New York. U.S. Headquarters: RMG:Connect / 466 Lexington Ave., New York, Top Executives: Carla Hendra, pres-OgilvyOne, N. Amer.; Dan N.Y. 10017 / Phone: 212-210-7000 / Fax: 212-210-7770 / URL: Goodman, mg dir-OgilvyInteractive www.rmgconnect.com Headquarters: OgilvyInteractive / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) 237-6222 / URL: www.ogilvy.com RTC Relationship Marketing* Agency totals Revenue ($ in millions) 2006 2005 % chg OgilvyOne Worldwide* U.S...... $18.6 $16.5 12.7 Agency totals Employees 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg U.S...... 155 95 63.2 Worldwide ...... $430.3 $376.6 14.2 Offices 2006 2005 % chg U.S...... $170.5 $150.8 13.1 U.S...... 3 2 50.0 Non-U.S...... $259.7 $225.8 15.0 Notes: RTC Relationship Marketing, a member of Young & Rubicam Offices 2006 2005 % chg Brands, is a direct marketing agency whose foci are pharmaceutical Worldwide ...... 115 NA NA marketing to consumers, business-to-business telecommunications U.S...... 9 NA NA marketing, and marketing to new mothers and the mature market. Non-U.S...... 106 NA NA Headquartered in Washington, it also has a New York office. Barry Kessel became CEO in May 2006, moving up from senior strategist, Notes: OgilvyOne Worldwide, with 115 offices in 56 countries, is a and at the same time Jeffrey Ross became president, advancing from global leader in customer relationship management (CRM) and inter- exec VP. The CEO post had been vacant since Becky Chidester left in active marketing, the latter through OgilvyInteractive. OgilvyOne in November 2005 to become COO at Wunderman, New York. June 2006 acquired Leopard, a B2B marketing communications compa- Top Executive: Barry Kessel, CEO ny based in Broomfield, Colo. In March 2006, OgilvyOne formed Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson search marketing agency NeoSearch@Ogilvy within Neo@Ogilvy, a St., NW, Ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 / newly-formed global digital and direct-marketing media division. Fax: (202) 424-7900 / URL: www.rtcrm.com NeoSearch@Ogilvy markets included the U.S., U.K., Australia, Canada, China, Germany, India, Japan, Mexico and Singapore. The global CEO is Nasreen Madhany. The unit, which currently employs 150, expects a VML* workforce of 300 by year’s end. Included in that growth is OgilvyOne’s Agency totals tentative agreement to buy Catalyst, a Newtonville, Mass., online spe- Revenue ($ in millions) 2006 2005 % chg cialist in healthcare and pharmaceutical marketing. Other acquisitions U.S...... $64.0 $40.0 60.0 are planned in Europe and China. Neo@Ogilvy manages digital media Employees 2006 2005 % chg investment for clients and covers digital advertising and direct market- Worldwide ...... 451 305 47.9 ing, digital and direct TV, direct response print and mail, email market- U.S...... 392 305 28.5 ing, search marketing and new digital media forms, blogs and vlogs. Non-U.S...... 59 NA NA Top Executive: Brian Fetherstonhaugh, CEO Offices 2006 2005 % chg Headquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W. Worldwide ...... 10 4 150.0 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) U.S...... 7 4 75.0 237-5123 / URL: www.ogilvy.com Non-U.S...... 3 NA NA

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Notes: VML (Valentine-McCormick-Ligibel) is a marketing commu- HEALTHCARE AGENCIES nications agency that draws most of its revenue from interactive. Jon Cook became president in January 2007, moving up from managing WPP Healthcare* partner; at the same time, Eric Baumgartner became chief creative offi- Agency totals 2006 2005 cer, up from executive creative director. VML and Crisp Wireless, a Revenue ($ in millions) % chg $655.9 $609.7 7.6 mobile content management and delivery solutions provider, in Worldwide ...... $433.5 $404.2 7.2 September 2006 linked an agreement to join forces on a wide range of U.S...... $222.4 $205.5 8.2 efforts to deliver mobile ad solutions. With clients, VML leads the cre- Non-U.S...... ative and strategic direction and Crisp Wireless provides the technical Notes: WPP Healthcare is an Ad Age construct and represents the esti- management of programs that include mobile WAP sites, mobile con- mated totals of WPP’s healthcare agency operations. tent storefronts, mobile messaging, and opt-in promotions. In November 2005, VML acquired 80% of Studiocom, an Atlanta-based CommonHealth full-service, digital interactive agency specializing in online product Notes: CommonHealth is a healthcare agency with 13 operating units launches and branded entertainment. Studiocom operates as an inde- including Adient, Altum, Carbon, Ferguson and Noesis (all profession- pendent unit, based in Atlanta, with offices in Los Angeles and Bogotá, al advertising and promotion), Quantum (consumer advertising and Colombia. Studiocom employs 55. VML, founded in 1992 in Kansas promotion); Xchange (CRM); HLS and ProCom (medical education); Qi City, also has offices in London, New York, Chicago, New York, Santa (interactive); Conectics (research and media planning services); Solara Monica, Seattle and White Salmon, Wash., in addition to the Studiocom (management care marketing); and MBS/Vox (research-based consult- locations. It became part of WPP in June 2001. Estimated revenue for ing). It also has partnerships with other WPP units: EinsonHealth 2005 was revised by Ad Age. (experiential marketing), Enterprise IG Health (branding and identity Top Executive: Matt Anthony, CEO specialists), MD/Salud (Hispanic healthcare marketing), PDI (contract Headquarters: VML / 250 Richards Rd., Kansas City, Mo. 64116 / sales and outsourced marketing), and the Ogilvy Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.vml.com Healthcare/CommonHealth Global Network. CommonHealth opened an office in Paris in January 2007. Wunderman* Top Executive: Matt Giegerich, pres & CEO Headquarters: Agency totals CommonHealth / 446 Interpace Parkway, Parsippany, Revenue ($ in millions) 2006 2005 % chg N.J. 07054 / Phone: (973) 352-1000 / Fax: (973) 352-1500 / URL: Worldwide ...... $615.0 $546.0 12.6 www.commonhealth.com U.S...... $300.0 $273.0 9.9 Non-U.S...... $315.0 $273.0 15.4 Grey Healthcare Group Notes: Wunderman is a direct marketing agency that includes Notes: Grey Healthcare Group is a consolidation of numerous compa- KnowledgeBase Marketing, which combines consumer and business nies handling a range of medical services including branding, medical data with analytical service, data processing and CRM solutions, and education, DTC, direct-to-patient communications, e-marketing and Wunderman Media, a volume buyer of direct response advertising in consumer heathcare research. Grey Healthcare Group in January 2007 the U.S. that was merged with Mediaedge:cia in June 2003 to foster acquired a majority stake in Comunicacion y Servicio Consultores de channel-neutral media planning and buying. Wunderman in August Marketing Publicidad SL, (“CyS”) an independent healthcare commu- 2006 acquired Zaaz, an interactive shop with 70 employees in Seattle nications services agency based in Madrid. In August 2006, Grey and Portland, Ore., and 2005 revenue of $9.2 million. Zaaz operates as Healthcare acquired Catalyst, an interactive specialized advertising, an autonomous unit under managers, Shane Atchison, CEO, and David marketing and consulting company. The acquisitions brought the glob- Brede, COO. Both held those titles prior to the purchase. Zaaz clients al network to 43 offices in 22 countries. include Intel, Microsoft and Reuters. Wunderman agreed in October to Top Executive: Lynn O’Connor Vos, CEO & pres acquire Seoul-based SRP Corp. and ComHaus Korea, both marketing Headquarters: Grey Healthcare Group / 114 Fifth Ave., New York, services companies. They had collective revenue of $1.2 million. N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL: Wunderman in September acquired New York-based Shaw Marketing www.ghgroup.com Group, a four-year-old relationship marketing agency specializing in spirits and consumer packaged goods. In January 2006, Wunderman’s Ogilvy Healthworld shop in Denmark merged with Emerge. Nick Moore became chief cre- Agency totals ative officer in June 2006 of the Wunderman New York office, succeed- Offices 2006 2005 % chg ing Joel Sobelson who left in September 2005. Mr. Moore is the former Worldwide ...... 53 44 20.5 executive creative director at Tequila in London. Estimated revenue for U.S...... 7 7 0.0 2005 was revised by Ad Age. Non-U.S...... 46 37 24.3 Top Executive: Daniel Morel, chmn & CEO Notes: Ogilvy Healthworld is a multi- disciplined agency whose serv- Headquarters: Wunderman / 285 Madison Ave., New York, N.Y. ices include advertising, clinical trial recruitment, marketing, medical 10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: www.wun- education and PR in more than 30 global markets. WPP in early 2005 derman.com merged Healthworld Communications Group (from its Cordiant

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Communications acquisition) with Ogilvy Healthcare to form Ogilvy StoreCom (retail action marketing). In the U.S., its major offices are Healthworld. Steve Girgenti from Healthworld is the global chairman- New York, Los Angeles, San Francisco and Burbank, Calif., while glob- CEO of the combo and Michael Guarini from Ogilvy Healthcare is ally it offers 106 offices in 81 countries. John Miles became director of managing director. implementation, in charge of all buying operations for broadcast, print Top Executive: Steven Girgenti, ww chmn & CEO and other media, in August 2006. Mr. Miles was a former senior exec- Headquarters: Ogilvy Healthworld / 100 Ave. of the Americas, New utive at the defunct GM Mediaworks buying agency of Interpublic. York, N.Y. 10013-1687 / Phone: (212) 625-4000 / Fax: / URL: Mediacom entered WPP in the 2005 Grey acquisition. Revenues are www.ogilvyhealthworld.com estimates based on projected billings from Recma. Top Executive: Alexander Schmidt-Vogel, chmn & CEO-ww Sudler & Hennessey* Headquarters: MediaCom / 777 Third Ave., New York, NY 10017 / Notes: Sudler & Hennessey is a global network of S&H Group, a glob- Phone: (212) 546-2100 / Fax: (212) 508-4387 / URL: al healthcare marketing and communications organization that also www.mediacom.com includes another network, Sentrix Global Health Communications, Berkeley Heights, N.J. S&H has specialized divisions in medical educa- Mediaedge:cia* tion (IntraMed Educational Group, Precept Medical Communications, Agency totals Acumentis, and Current Medical Directions), as well as in market Revenue ($ in millions) 2006 2005 % chg research and strategic planning, branding, publication strategies, sales Worldwide ...... $448.1 $422.1 6.2 training (HealthAnswers), and digital solutions (Avenue-e Health U.S...... $181.1 $179.3 1.0 Strategies). Sudler & Hennessey expanded its global offering in March Non-U.S...... $267.0 $242.8 10.0 2007 by opening an office in Mexico. Employees 2006 2005 % chg Top Executive: Jed Beitler, chmn & CEO Worldwide ...... 4,250 4,000 6.3 Headquarters: Sudler & Hennessey / 230 Park Ave. South, New York, U.S...... 850 800 6.3 N.Y. 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6930 / URL: Non-U.S...... 3,400 3,200 6.3 www.sudler.com Offices 2006 2005 % chg Worldwide ...... 220 199 10.6 U.S...... 18 16 12.5 MEDIA SPECIALIST AGENCIES Non-U.S...... 202 183 10.4 WPP Media Specialists* Notes: Mediaedge:cia, a media specialist company with 220 offices in Agency totals 76 countries, is the merger of Media Edge, which came with WPP Revenue ($ in millions) 2006 2005 % chg Group’s 2000 acquisition of Young & Rubicam, and CIA, the media unit Worldwide ...... $1,427.5 $1,350.3 5.7 of Tempus Group, the latter purchased by WPP in 2001. Mediaedge:cia U.S...... $603.7 $587.8 2.7 and sister media companies, MindShare Worldwide, MediaCom and Non-U.S...... $823.8 $762.5 8.0 Maxus are part of Group M (the media investment management group) Notes: WPP Media Specialists is an Ad Age construct and represents at WPP, but are distinct companies. Revenues are estimates based on the estimated totals of WPP’s media buying and planning operations. projected billings by Recma. Top Executive: Charles Courtier, chief exec officer, global MediaCom* Headquarters: Mediaedge:cia / 825 7th Ave., New York, U.S. 10019 / Agency totals Phone: 212-474-0000 / Fax: 212-474-0003 / URL: www.mecglobal.com Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $395.8 $372.8 6.2 MindShare Worldwide* U.S...... $159.5 $158.0 0.9 Agency totals Non-U.S...... $236.3 $214.8 10.0 Revenue ($ in millions) 2006 2005 % chg Employees 2006 2005 % chg Worldwide ...... $583.6 $555.5 5.1 Worldwide ...... 3,274 3,175 3.1 U.S...... $263.1 $250.6 5.0 U.S...... 560 590 -5.1 Non-U.S...... $320.5 $304.9 5.1 Non-U.S...... 2,714 2,585 5.0 Employees 2006 2005 % chg Offices 2006 2005 % chg Worldwide ...... 5,276 5,014 5.2 Worldwide ...... 111 106 4.7 U.S...... 1,176 1,014 16.0 U.S...... 5 4 25.0 Non-U.S...... 4,100 4,000 2.5 Non-U.S...... 106 102 3.9 Offices 2006 2005 % chg Notes: MediaCom, founded in Europe in 1986, is a media specialist Worldwide ...... 96 104 -7.7 company and part of WPP’s Group M media agency group. MediaCom U.S...... 10 20 -50.0 includes Beyond Interactive (interactive marketing), Direct MediaCom Non-U.S...... 86 84 2.4 (direct response), Sponsor MediaCom (communication sponsorship Notes: MindShare Worldwide, a media specialist company operating in 67 specialist), MediaCom Entertainment (branded entertainment) and countries, is one of four media units under Group M, the media investment

SPONSORED BY April 30, 2007 | Advertising Age |102 DATACENTER 2007 AGENCY PROFILES YEARBOOK management group at WPP. The others are Mediaedge:cia, MediaCom and shop opened a Calgary office in 2006 with the acquisition of a majori- Maxus. MindShare began in 2000 as an unbundled media buyer-planner for ty interest in Extend Marketing, whose founders remain partners in the JWT and Ogilvy & Mather Worldwide, but now has a substantial list of its own firm and continue to lead its operations. AOR business apart from these global networks. In October 2006, Simon Top Executive: Donna Imperato, pres & CEO Andrews was hired as MindShare’s first digital chief strategy officer. In August, Headquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y. it brought in Andy Farr,Millward Brown’s chief research officer to head research 10017 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL: and development, a new post. In June 2006, Nick Waters took over for Giulio www.cohnwolfe.com Malegori as CEO MindShare EMEA. He left his CEO Asia-Pacific post to do so and was replaced in Asia-Pacific by Ashutosh Srivastava. MindShare created two new roles in May 2006, naming Marco Rimini its first worldwide head of com- GCI Group munication planning, and placing Phil Cowdell in the new role of worldwide Notes: GCI, a PR unit, has more than 50 offices in 27 countries. The head of business planning. In April 2006, MindShare opened offices in Chengdu, agency in August 2006 named Joel Babbit president-chief creative offi- China, and Sri Lanka, and in June 2006, founded its 96th office by opening in cer. He drives the integrated communications strategy at GCI and has Cambodia. Revenues are estimates based on projected billings from Recma. created a new creative group within the agency. GCI was linked with Top Executive: Dominic Proctor, CEO-MindShare ww private PR firm APCO from 1991 to 2004 when APCO, a Washington- Headquarters: MindShare Worldwide / 40 Strand/498 7th Ave., based public affairs agency, bought itself back from Grey Global. London/New York, N.Y. WC2N 5RF/10018 / Phone: 44-20-7969- Top Executive: Jeff Hunt, pres & CEO 4040/(212) 297-7000 / Fax: 44-20-7969-4000/(212) 297-7001 / URL: Headquarters: GCI Group / 825 Third Ave., New York, N.Y. 10022 / www.mindshareworld.com Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com PUBLIC RELATIONS AGENCIES Ogilvy Public Relations Worldwide WPP PR & Public Affairs* Agency totals Agency totals Offices 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... 60 60 0.0 Worldwide ...... $1,090.9 $984.9 10.8 U.S...... 9 9 0.0 U.S...... $577.9 $527.7 9.5 Non-U.S...... 51 51 0.0 Non-U.S...... $513.0 $457.2 12.2 Notes: Ogilvy Public Relations Worldwide (Ogilvy PR) is a global Notes: WPP PR & Public Affairs is an Ad Age construct and represents the estimated totals of WPP’s public relations and public affairs operations. marketing communications firm, with offices in more than 60 cities, nine of which are in the U.S. and include Atlanta, Cambridge, Chicago, Burson-Marsteller* Denver, Los Angeles, New York, Sacramento, San Francisco and Notes: Burson-Marsteller is a PR agency. Its companies include Marsteller Washington. Ogilvy PR provides strategic public relations counsel to a (advertising, interactive, design and production), Direct Impact (grassroots variety of clients across its consumer marketing, corporate, healthcare, marketing) and BKSH & Associates (lobbying). This year B-M so far has technology, public affairs, social marketing and entertainment practices. opened an office in Boston; in 2006 it opened offices in Jakarta, Lima and The agency also offers biotechnology and government affairs services Geneva. Among management changes, Patrick Ford in early 2006 was named through its subsidiaries Feinstein Kean Healthcare and Ogilvy U.S. CEO, moving up from chairing the company’s global corporate/financial Government Relations, respectively. Ogilvy Government Relations is practice and New York market leader. In January 2007, Tony Telloni joined the new name as of February 2007 for the Washington-based govern- the firm to oversee New York operations and lead the strategic direction of the ment affairs firm Federalist Group, which Ogilvy PR acquired in New York headquarters. In March 2007, Sheila McCormick joined the firm as September 2005. In March 2007, Kate Cronin was promoted to manag- managing director in the U.S. healthcare practice unit based in Chicago, and ing director of Ogilvy PR’s New York office. She continues to play a in February 2007, Jody Lange became managing director and chief creative leadership role in the global healthcare practice developing and guiding officer of Marsteller's U.S. region, reporting to Andrew Nibley, chairman- brand strategies for healthcare clients across the Ogilvy PR network. CEO of Marsteller ad agency. Founding chairman is Harold Burson. He cur- Top Executive: Marcia Silverman, CEO rently authors a blog focused on the role of public relations today. Headquarters: Ogilvy Public Relations Worldwide / 825 Eighth Ave., Top Executive: Mark Penn, pres & CEO, WW World Wide Plaza, New York, N.Y. 10019 / Phone: (212) 880-5200 / Headquarters: Burson-Marsteller / 230 Park Ave. South, New York, Fax: (212) 370-4636 / URL: www.ogilvypr.com N.Y. 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5407 / URL: www.bm.com Robinson Lerer & Montgomery* Cohn & Wolfe* Notes: RLM is a strategic communications company. Offices 2006 2005 % chg Top Executive: Linda Gosden Robinson, chmn U.S...... 4 NA NA Headquarters: Robinson Lerer & Montgomery / 1345 Ave. of the Notes: Cohn & Wolfe is a PR agency with core areas of expertise in Americas, 4th Fl., New York, N.Y. 10105 / Phone: (646) 805-2000 / Fax: consumer, healthcare, technology and corporate communications. The (646) 557-0002 / URL: www.rlmnet.com

SPONSORED BY April 30, 2007 | Advertising Age |103 DATACENTER 2007 AGENCY PROFILES YEARBOOK INDEPENDENT AGENCY NETWORKS Agency groups not affiliated with marketing organizations

service agencies to an international one of independently owned agen- AMIN cies, many of which specialize in non-traditional advertising. ComVort (Advertising & Marketing is a low-cost alternative to indie networks, and unlike most networks, provides exclusivity on a city-wide basis rather than country basis. The International Network) network had agencies in 133 cities worldwide in 2006 versus 101 in 2005. Its U.S. count was nine in 2006 vs. eight in 2005. These member Revenue ($ in millions) 2006 2005 % chg agencies pay an annual licence to obtain the rights to use the ComVort Worldwide $315.3 $326.8 -3.5 brand, image and structure of the network for one year. The ComVort U.S...... $189.2 $209.2 -9.6 secretariat is headquartered in Barcelona. Among “network clients” Non-U.S...... $126.1 $117.6 7.2 (served by agencies in three or more cities) are Abbott (pharmaceuti- Offices 2006 2005 % chg cals), Ardo (food), Bialetti (cookware), Biomar (farming), Chimay (beer Worldwide ...... 61 55 10.9 and food), Eppendorf/Brinkmann (biotechnical/healthcare), 33 34 -2.9 U.S...... Fisherman’s Friend (lozenges), Konica Minolta (cameras), Melitta (cof- 28 21 33.3 Non-U.S...... feemaker), Olympus (camera), Pentax Medica (medical equipment), Notes: AMIN (Advertising & Marketing International Network was Pilkington (glass producer), Siemens (telecom) and Ursa (construction). founded in 1932 as a non-profit organization run by an executive com- All are pan-European accounts. Expansion from its European base to mittee made up of senior officers of member agencies. Network mem- North America is a priority this year. The network also is seeking addi- bership is grouped into three geographic areas: AMIN North America, tional members in Asia/Pacific, South America and the Middle East, AMIN Europe and AMIN Asia-Pacific. AMIN members gained in 2006 areas that contributed to ComVort’s membership in 2006. ComVort in to the present: NYCA, Encinitas, Calif.; JDA Group, Leeds, England; 2006 gained agencies in the Americas: Silva Pardo, Miami and Caracas; Publi Design & Advertising, Rotterdam; McConnells Fusion, Dublin; EIVOS, Bogota and Bucaramanga, Colombia; Marksell, San Juan; DougFaber, Warsaw; NTM Comunicacao e Publicidade, Porto, Portugal; RedMedia ComVort, Santo Domingo, and Cundari, Toronto. Middle FreshMind Communications, Moscow; B+G & Partners, Montreux, East agencies gained: Perception, Cairo, and BSB Group, Amman, Switzerland, and Yee Advertising, Shanghai. Network agencies service Beirut and Dubai. European agencies added: Scenic, Nicosia and four “network” clients (clients with network agencies in three or more Lemesos, Cyprus; Veber & Partners, Lyon; SchwertnerStorm, Cologne; countries): Cessna Aircraft, Villeroy & Boch (tableware), Viega defacto, Erlangen, Germany; Investion, Esslingen, Germany; International (heating systems), and 3M (computer screen, security LightHaus, Lindau, Germany; DI&P, Eindhoven and Breda, The devices), the latter gained in 2006. During 2006, AMIN joined the Netherlands; Kredo R, Vilnius; DFF, Warsaw; GOSS, Gothenburg, Global Advertising Lawyers Alliance as an associate member. The Sweden; Boram, Sarajevo; Rave, Birmingham; Anto and Brightness, alliance provides member agencies access to attorneys in 55 countries Bucharest; Mediaworks, Barcelona and Madrid, and BlaVision, Malmo worldwide with expertise in advertising and marketing issues. The and Stockholm. indie’s initiation fee is $2,500, and annual dues $4,000. AMIN agencies Top executive: Karl Jacobi, dir collectively pulled 60% of their revenue from the U.S. and Canada, Headquarters: ComVort Group/Avda. Diagonal 327, 08009 21% from Asia-Pacific and 19% from Europe. Barcelona, Spain / Phone: 34-93-459-44-22 / Fax: 34-93-207-45-65/ Top executive: Vaughn Sink, exec dir URL: www.comvort.com Headquarters: AMIN (Advertising & Marketing Intl Network) / 25125 W. 55th Street South, Viola, Kan. 67149 / Phone: (316) 531-2342 / Fax: (316) 722-8353 / URL: www.aminworldwide.com IAN (Intermarket Agency Network) ComVort Group Revenue ($ in millions) 2006 2005 % chg Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $202.4 $182.2 11.1 Worldwide ...... $543.2 $375.7 44.6 U.S...... $202.4 $182.2 11.1 U.S...... $32.6 $16.2 101.2 Notes: IAN (Intermarket Agency Network) is a U.S.-centric indie net- Non-U.S...... $510.6 $359.5 42.0 work of 18 U.S. shops. By limiting membership in each major market, Offices 2006 2005 % chg IAN members do not compete with one another, but share business Worldwide ...... 133 101 31.7 suggestions or seek advice from fellow members. The network added U.S...... 9 8 12.5 Enlace Communications, Los Angeles, Images USA, Atlanta, and Juice Non-U.S...... 124 93 33.3 Communications, Denver, in 2006. IAN is looking to expand in New Notes: ComVort Group, founded in 1990 by Germany adman Karl York, Boston, Washington and Miami this year. The group has geo- Jacobi, has evolved from a German agency/language network of full- graphic coverage outside the U.S. through its affiliate relationships

SPONSORED BY April 30, 2007 | Advertising Age |104 DATACENTER 2007 AGENCY PROFILES YEARBOOK with 114 Network in Europe and Intergrupo Mercolatino in Latin IN America. The group’s presidency rotates among agencies and is cur- rently held by Steve Karakas, president of Nonbox, Portland, Ore. (International Network Initiation fee is $3,000 and annual dues, $1,750. Top executive: Steve Karakas, pres for Advertising & Marketing) Headquarters: IAN (Intermarket Agency Network) / 319 S.W. Revenue ($ in millions) 2006 2005 % chg Washington St., Mezzanine, Portland, Ore. 97204 / Phone: (503) Worldwide ...... $533.0 $389.0 37.0 227-1638 / Fax: (503) 417-8613 / URL: www.intermarketnetwork.com U.S...... $133.3 $119.4 11.6 Non-U.S...... $399.8 $269.6 48.3 Offices 2006 2005 % chg ICOM Worldwide ...... 91 96 -5.2 (International Communications U.S...... 9 14 -35.7 Non-U.S...... 82 82 0.0 Agency Network) Notes: IN, a network founded in the late 1980s by five agencies from countries in the European Union and formalized in 1992, is owned by Revenue ($ in millions) 2006 2005 % chg seven of its member agencies. The network began to move globally Worldwide ...... $385.0 $370.0 4.1 from its European moorings in 1998. IN, headquartered in London and U.S...... $277.5 $266.4 4.2 with a coordinating office in Paris, operates hubs in London, Brussels, Non-U.S...... $107.5 $103.6 3.8 Vienna, Dubai, Singapore, Sydney, New York, Mexico City and Buenos Offices 2006 2005 % chg Aires. IN agencies employe a collective 5,000-plus in 130 cities repre- senting 80 countries. A multicultural board of nine directors runs IN, Worldwide ...... 77 77 0.0 which is managed by Michel Goddet. Its rotating presidency is cur- U.S...... 19 20 -5.0 rently Eric Mower, chairman-CEO of Eric Mower & Associates, 58 57 1.8 Non-U.S...... Syracuse, N.Y. From January 2006 to the present, IN has gained six Notes: ICOM International, one of the larger indie networks with a agencies from Europe: Cast, Antwerp; AICM, Coueron, France; Loewy, global presence, is a member-owned network whose operations are run London; Hvita Husid, Reykjavik; Ad4U, Limassol, Cyprus; Le Spot, by a 10-member board, two members each from its four main Athens; Cohn & Jansen, Bucharest; Krea Advertising Agency, regions—Asia-Pacific, Europe-Africa, Latin America and North Azerbaijan; and Brandia Central, Lisbon. In Africa/Middle East, IN America—and the executive director Gary Burandt and the manager of gained Brandia Central in Luanda, Angola; Dynamo Hotwire in administration. In 2006 to date, ICOM added eight agencies: It added in Gaborone, Botswana; Publinet-Hudhud in Dubai; Advantage 2006 Rayken Brand Communications, China, United Advertising, Marketing & Advertising, Cairo; and Dynamo Africa in Johannesburg. Taiwan, MAG Communications, Bulgaria, Spotlight, Romania, and In Asia-Pacific, new agencies include Vyas Giannetti Creative, Mumbai, Quarry Integrated Communications, Canada. In 2007, ICOM added Big and East Marketing Group, Seoul. In North America, joining IN was DGWB Advertising & Communications, Santa Ana, Calif. In Central Earth Corp, Vietnam, Switch, Malta, and Rapport Marketing and South America: Indigo, Santiago; FSI Creative, Canefield, Communications, Ireland. Select Team in Malaysia left the agency Dominican Republic; Ganem Asociados Publicidad, Mexico City; and when its owner retired. ICOM is focusing this year on recruiting agen- Antuna Yarza Comunicacion, Montevideo. IN is seeking to build its cies from the Eastern Europe, New Zealand, South Africa, Malaysia and agency portfolio in Latin America to take advantage of the economic Switzerland. The top five network clients (clients in three or more rebound in the area. IN network represents nine accounts on a network countries) served by the ICOM agencies: European Union (consumer basis (clients in at least three countries): Epson (copiers), LG (home rights), Maison de la France (tourism), Sanyo (electronics), Vins de appliances), Karcher (cleaners), AMD (microprocessors), Hitachi (IT), Pays de France (wines) and Apollo (telecom). ICOM charges agencies a Ouaps (toys), Hilton Garden Inn Hotels, Nikon (cameras) and Toshiba $2,650 initiation fee and $2,650 plus a small percentage of gross income (IT). In 2006, the network launched six regional IN new-business com- for annual dues. ICOM is the current manifestation of the indie net- mittees—North America, South America, Western Europe, work founded in 1950, the National Federation of Advertising Northern/Eastern Europe, Africa/Middle East and Asia/Pacific—to Agencies, that changed its name to the International Federation of boost new business, and linked a cooperative agreement with PR Network Upstream Asia. IN has several levels for dues and initiation Advertising agencies in 1980 and morphed into ICOM in 1998. ICOM fees based on an agency’s market share and the size of market. Those member agencies draw 72% of aggregate revenue from the U.S. and fees run from $2,600 to $5,850, and dues range from $6,200 to $19,200. Canada, 11% Europe, 8% Asia-Pacific, 4% South America, 4% Central European members account for 37% of IN revenue, the U.S. and America and 1% Africa-Middle East. Canada 15%; Asia-Pacific 20%, Africa/Middle East 4% and Central Top executive: Gary Burandt, exec dir and South America 14%. Although IN is based in London, operations Headquarters: ICOM (International Communications Agency are coordinated by Michel Goddet out of Paris at: 25, rue Jean Network) / P.O. Box 490, Rollinsville, Colo. 80474 / Phone: (303) 258- Giraudoux, 75116 Paris, France/Phone: 33 1 53 67 13 35/mg@in-adver- 9511 / Fax: (303) 484-4087 / URL: www.icomagencies.com tising.com.

SPONSORED BY April 30, 2007 | Advertising Age |105 DATACENTER 2007 AGENCY PROFILES YEARBOOK

Top executive: Michel Goddet, mg dir workone, a London-based indie network. The network in 2006 to date Headquarters: IN (International Network for Advtg & Marketing / gained one agency, Q&A Communications, Madrid. MAGNET has Castlewood House 77-91 New Oxford St., London, WC1A 1DT / three network accounts (clients covered by network agencies in three or Phone: 33-1-53-67-13-35 / Fax: 33-1-53-67-13-34 / URL: www.in- more countries): Club Car Corp. (golf carts), and Sun Chemical Co., advertising.com both gained in 2004, and Airbus (on a project basis), gained in 2006. MAGNET is a non-profit corporation. The network has been active in developing seminars for participating agencies, beginning with an AE Interpartners Communications management seminar in January 2007, a creative seminar in April and Revenue ($ in millions) 2006 2005 % chg a new media seminar in October. Agency members must have mini- Worldwide ...... $114.0 $95.0 20.0 mum revenue of U.S. $1 million and must be in business at least three U.S...... $34.2 $0.0 NA years. Agencies pay $2,500 to join and $6,500 annual dues. Collectively, Non-U.S...... $79.8 $95.0 -16.0 some 88% of revenue of MAGNET agencies comes from the U.S. and Offices 2006 2005 % chg 12% from Europe. The network is now directed by Cheri Gmiter fol- Worldwide ...... 26 30 -13.3 lowing the retirement of longtime leader Al Dudreck in December U.S...... 1 0 NA 2006. Ms. Gmiter worked on the client side of agencies in Pittsburgh Non-U.S...... 25 30 -16.7 and Orlando for more than 25 years and most recently was local sales Notes: Interpartners, an indie owned by its agencies, gained its first manager of KDKA Radio, the first radio broadcast station in the U.S. U.S. agency in 2006, the Partners Group, Rochester, N.Y., and with Top executive: Cheri D. Gmiter, exec dir offices in Atlanta and Toronto. This year it added the large Mexico City Headquarters: MAGNET (Marketing & Advertising Global independent, Grupo Ferrer. The group is seeking to expand in Latin Network) / 1017 Perry Hwy. Ste. 5, Pittsburgh, Pa. 15237 / Phone: (412) America and Central Europe. Agencies were lost in Portugal, the Czech 366-6850 / Fax: (412) 366-6840 / URL: www.magnetglobal.org Republic and Ukraine. Among Interpartner's top five network accounts (clients in three or more countries) are: The European Union (fruits and vegetables promotion), Lexmark printers, Teflon textiles, Dremel tools TAAN and Ontario universities, gained in 2006 by network agencies in (Transworld Advertising Canada, India and Russia. Fee to join Interpartners runs from $3,000 to $15,000, depending on the size of market. Interpartners is linked on an Agency Network) associate basis with the Asia-Pacific network, Coo’ee, Hobart, Tasmania, which has seven member agencies in Australia/New Zealand. Network Revenue ($ in millions) 2006 2005 % chg agencies in 2006 gained 30% of their revenue from the U.S. and Canada Worldwide ...... $116.2 $101.0 15.0 and 70% from Europe. U.S...... $76.7 $66.7 14.9 Top executive: Barry Gelder, dir Non-U.S...... $39.5 $34.3 15.1 Headquarters: Interpartners Communications / Ave. Van Becelaere Offices 2006 2005 % chg 28B, Brussels, 1170 / Phone: 32-2-777-13-13 / Fax:-32-2-777-13-19 / Worldwide ...... 44 36 22.2 URL: www.interpartners-communications.com U.S...... 19 17 11.8 Non-U.S...... 25 19 31.6 Notes: TAAN (Transworld Advertising Agency Network), founded in MAGNET 1936 in the U.S., spread to Europe and the Pacific Rim in the 1970s. Global Network From January 2006 to the present, TAAN has added four U.S. and eight non-U.S. agencies. U.S. agencies gained were Sonnhalter, Berea, Ohio; Revenue ($ in millions) 2006 2005 % chg DigitalDay, Peninsula, Ohio; Cap Creative, Sarasota, Fla.; and Maricich Worldwide ...... $281.6 $278.5 1.1 Advertising & Communications, Irvine, Calif. Outside the U.S., TAAN U.S...... $248.0 $239.5 3.5 gained SCA, Buenos Aires; OpusMultipla Comunicacao Integrada, Non-U.S...... $33.6 $39.0 -13.9 Curitiba, Brazil; Lab Communicaciones, Mexico City; Access & Offices 2006 2005 % chg Associates, Bangkok; Friends Advertising & Communications, Kuala Worldwide ...... 32 37 -13.5 Lumpur; Big Idea, Dubai; Venture Communications, Aarhus, Denmark; U.S...... 26 29 -10.3 and Frontpage Advertising, Lagos. Initiation fee at TAAN is $1,200; Non-U.S...... 6 8 -25.0 annual dues run $2,500 and a percent of gross income. TAAN members Notes: MAGNET gained its name in the merging of two indies, as a group drew 66% of their revenue from the U.S. and Canada in MAAN (Mutual Advertising Agency Network founded in 1946 in the 2006, 20% from Europe, 9% from Asia-Pacific, 4% from Latin America U.S.) and EMCO (European Marketing Communications and 1% from Africa/Middle East. Organization). The network is composed of 32 agencies, 26 of which are Top executive: Gary Lessner, pres in the U.S. MAGNET has a nine-year relationship with indie network Headquarters: TAAN (Transworld Advertising Agency AsiaLink to assist MAGNET with clients in the Pacific Rim. This year Network)/1415 Abercrombie Way, Lady Lake, Fla. 32162/Phone: MAGNET is working to establish a similar affilitation with thenet- (352) 753-9005/Fax: (352) 753-1959/URL: www.taan.org

SPONSORED BY April 30, 2007 | Advertising Age |106 DATACENTER 2007 AGENCY PROFILES YEARBOOK T-CAAN Worldwide Partners (Trans-Canada Revenue ($ in millions) 2006 2005 % chg Worldwide ...... $493.7 $444.6 11.0 Advertising Agency Network) U.S...... $320.9 $271.2 18.3 Non-U.S...... $172.8 $173.4 -0.4 2006 2005 Revenue ($ in millions) 2006 2005 % chg Offices % chg Worldwide ...... 80 74 8.1 $62.8 $60.0 4.6 Worldwide ...... U.S...... 40 37 8.1 U.S...... $0.0 $0.0 NA Non-U.S...... 40 37 8.1 Non-U.S...... $62.8 $60.0 4.6 Notes: Worldwide Partners is one of the largest indie networks with 8 partner agencies in 42 countries with $3.3 billion in capitalized billings. 2006 2005 Offices % chg The indie network is owned in equal shares by most of its agencies. Worldwide ...... 28 28 0.0 Worldwide Partners believes this type of ownership “makes for true U.S...... 1 1 0.0 partnership and collaboration that makes communications culturally appropriate.” From April 2006 to the present, WP added Brighton, St. Non-U.S...... 27 27 0.0 Louis; Essence, Sofia, Bulgaria; Focus Advertising, Jeddah; Godfrey, Notes: T-CAAN (Trans-Canada Advertising Agency Network), cover- Lancaster, Pa.; Hendrick & Associates, Calgary; HSR and Marsh, both ing most of Canadian, is seeking greater penetration in Canada by Cincinnati; ITO Partnership, New York; Nicholson Kovac, Kansas City, Mo.; Nuturn Bates, Nairobi; Seier, Grosspetersdorf, Austria; TNI adding a replacement agency in Newfoundland, more members in Communication, Karachi, and Worldways Social Marketing, Greater Toronto and Quebec markets and obtain a member in Nunavut. Greenwood Village, Colo. The indie recently added several centralized T-CAAN gained an associate member from the U.S. in 2006: Hayes services for its partner agencies: qualitative and quantitative interna- tional research services; branded entertainment service; agency publi- Group, Williston, Vt. T-CAAN has affiliate agreements with three cist; CFO consultancy, and syndicated marketing research for vertical other indie networks: 114 Network in Europe, IAN in the U.S., and industries. WP also added a director of European operations to facilitate Intergrupo Mercolatino in Latin America. T-CAAN charges a one-time new business pitching and joint business among partners in addition to promoting Worldwide Partners in Europe. Worldwide Partners added initiation fee of $1,725 and annual dues of $1,425. The membership GP Batteries and Underwriters Laboratories to its network accounts votes on new members. T-CAAN members gain 90% of their revenue (those handled by network agencies in three or more countries). Other from Canada and 5% each from Asia-Pacific and Europe. T-CAAN was network accounts include Ciba Vision FreshLook contact lenses, Hormel and Laureate University, just added this year. On a collective founded in 1963 by several admen. One of those founders is Bill basis, agencies at Worldwide Partners drew 65% of revenue from the Whitehead, now managing director. U.S., 19% from Asia-Pacific, 13% from Europe and 1% each from Top executive: W.S. (Bill) Whitehead, mg dir Central and South America. President-CEO is Al Moffatt. Top executive: Headquarters: T-CAAN (Trans-Canada Advertising Agency Al Moffatt, pres & CEO Headquarters: Worldwide Partners / 495 Uinta Way, Ste. 140, Network) / 504-4001 Bayview Ave., Toronto, M2M 3Z7 / Phone: 416- Denver, Colo. 80230 / Phone: (303) 577-9760 / Fax: (303) 577-9766 / 221-6984 / Fax: 416-221-8260 / URL: www.tcaan.ca URL: www.worldwidepartners.com

SPONSORED BY April 30, 2007 | Advertising Age |107 DATACENTER 2007 AGENCY PROFILES YEARBOOK METHODOLOGY FOR THE 63RD ANNUAL AGENCY REPORT

THE 63RD ANNUAL Advertising Age Agency Report, published April 30, deep for each discipline on Page S-16. For these rankings, Ad Age 2007, bases all rankings on revenue, except for media agencies, which applies a 75%-rule: are ranked by billings from media and diversified services. Any agency, whether classified as traditional or marketing servic- Revenue for this report reflects the sum of agency fees; markup es, can appear on these discipline charts. If revenue from the discipline on materials and services; and commissions on media billings. in question represents less than 75% of an agency’s total, only the Revenue for marketing services shops often is equivalent to gross discipline’s amount is shown for that agency in the chart. However, profit (sales minus cost of sales). if the discipline’s amount is greater than or equal to 75% of an Agencies generally submit revenue and other data on an Ad Age agency’s total revenue, an agency is included in that discipline at questionnaire, posted online at adage.com/arq. However,Ad Age esti- 100%--the rationale being that when interactive, for example, mates revenue for most agencies owned by publicly held marketing accounts for 75%-plus of an agency’s revenue, other disciplines such organizations, virtually all of whom do not disclose their financial as direct marketing largely support the agency’s primary business. statements to the agency level. These agency parents have not pro- Breakouts by discipline are becoming more difficult for agencies to vided revenue on their agency brands since Congress passed the determine as lines blur among marketing services offerings. Where Sarbanes-Oxley Act in July 2002. The act was designed to tighten Ad Age estimates breakouts, it runs those estimates by the agencies. rules on disclosure and make the books more transparent. Shops classified as healthcare—more than 50% of revenue gen- In preparing rankings, Ad Age first determines an agency’s type. erated by healthcare—are not ranked among traditional agencies or Agencies are defined either as traditional or as marketing services. marketing services shops in the report. They are ranked separately Classification as to type depends on what draws the majority of the (see Top Healthcare Agencies, Page S-14). However, an agency with agency’s revenue. An agency must be either traditional or marketing a healthcare discipline in which revenue from that discipline is less services for purposes of the rankings. For agency rankings, marketing than 50% of total revenue is considered a traditional agency and services is defined as direct marketing plus sales promotion plus ranked among agency brands. interactive. Billings are the ranking metric for media agencies (see Page S-7). A shop identified as traditional appears in the agency brands rank- Paris-based Recma Institute projected 2006 billings for media agen- ing (Pages S-3 through S-12 in the print edition) by 100% of its rev- cies. For the 2007 Agency Profiles Yearbook (available free at enue. An agency identified as marketing services is ranked at 100% DataCenter on adage.com) that accompanies the print-edition report, of its revenue in the top 100 marketing services agencies ranked on Ad Age converted those billings to revenue for each media agency, Page S-15. A lengthier ranking of marketing services shops can be calling those conversions estimates. found in the DataCenter at adage.com. Average annual exchange rates—posted with the questionnaires Direct marketing, sales promotion and interactive, the three disci- available at the website—are applied to foreign currencies. Ad Age's plines that make up marketing services in the rankings, are listed 50- historic treatment of currencies leaves each year with its own rate.

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