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SMARTIES South Africa 2020 Shortlist

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SMARTIES South Africa 2020 Shortlist Finalists LeadClientBrand EntryLeadOrganisation 01) Marketing : Brand Awareness #PEPcares PEP SA Mindshare Cape Town Add Hope From Anywhere KFC Mindshare South Africa Breaking the Traditional Tradition FOOD LOVER’S MARKET Mark1 Celebrate Everything Tinkies Hellosqaure Christopher Africa & DStv Content Discovery Multichoice/DStv Content Discovery Christopher Humthem Huletts Gorilla Hygienica Unilever Digitas Liquorice In Sync With Sho Madjozi Stayfree® Johnson & Johnson King James Group Kirsten Landman's Road to Dakar Ryobi Retroactive Mazda A Century of Soul Mazda South Africa Mindshare Finalists LeadClientBrand EntryLeadOrganisation My Kreepy Teacher Kreepy Krauly Retroviral and Panther Punch Nando's - Keeping our community hot Nando's Nando's NIVEA #TakeExtraCare NIVEA Mobitainment (with Carat, 13th Floor) Pre-Loved Love Songs Gumtree Retroviral TOASTIE - FIND YOUR SARMIE SOULMATE MARMITE, BOVRIL, REDRO, PECKS ANCHOVETTE Yonder Media Vodacom ShakeUp Summer Vodacom South Africa Ogilvy & Mather YouTube Masthead Makes KFC Chicken Fly KFC Mindshare South Africa 02) Marketing : Lead Generation / Direct Response / Conversions Aromat Comedy Club Season 2 Unilever Aromat PHD Media Bespoke Banking Nedbank Digitas Liquorice Breaking the Traditional Tradition FOOD LOVER’S MARKET Mark1 Cando Pioneers Nigeria Nampak Bevcan Silverstone Solutions / YBR Castle Buy The Nation a Beer 24H Referral Campaign Castle Silverstone Solutions / Vizeum Checkers disrupts South Africa's grocery retail market with its game- The Shoprite Group of Companies The Shoprite Group of Companies changing 60 minute grocery delivery app, Sixty60. Dinner in Dark Hellmann's Mayonnaise Digitas Liquorice Imagination by OMO OMO Digitas Liquorice MultiChoice Festive Campaign MultiChoice Reprise Digital Our Perfect Wedding Rajah Curry Powder Digitas Liquorice Pre-Loved Love Songs Gumtree Retroviral Pure Genius Albany Hellosqaure The App Download Race - Dynamic QR Referrals Platform Digicel Group Silverstone Solutions / Trend Media Your Best Albany Hellosqaure 03) Marketing : Product / Services Launch Checkers launches Africa's fastest growing rewards programme with Checkers South Africa The Shoprite Group a multi-channel, mobile-first sign-up campaign. Diageo - Captain Morgan - AdColony - Choose Your Campaign Diageo / Captain Morgan AdColony Campaign DStv Self-Service Intelligent Assistant (2020 updates) DStv in partnership with Praekelt Praekelt Consulting LUMA Law – Free Legal Help for All South Africans LUMA Praekelt Consulting MTN Employee Bot on WhatsApp MTN Praekelt Consulting MyMomentum BabyYumYum Maternity Programme Momentum Health Solutions Mobitainment (with BabyYumYum & Shandon Business Solutions) Finalists LeadClientBrand EntryLeadOrganisation Nando's Kerbside - It's more drive to than drive thru Nando's Nando's Pure Genius Albany Hellosqaure Shoprite special promotional offers: Opera Mini Speed Dials Shoprite Holdings Opera Tune into Family Time with KFC All in One Plus! KFC Mindshare South Africa Finalists LeadClientBrand EntryLeadOrganisation Aromat Comedy Club Season 2 Unilever Aromat PHD Media Castle Buy The Nation a Beer 24H Referral Campaign Castle Silverstone Solutions / Vizeum Converse South Africa AdColony AdColony Diski Like a Legend Cadbury Mark1 KFC The Official WingMan to Comic Con Africa 2019 KFC Mindshare South Africa LegalWise #CyberHero & #BeTheJudge LegalWise Yonder Media Otrivin Campaign GSK/Otrivin AdColony Power Up Challenge Reboost Hellosqaure Ster Kinekor Rate My Vibe Ster Kinekor Silverstone Solutions Finalists LeadClientBrand EntryLeadOrganisation TOASTIE - FIND YOUR SARMIE SOULMATE MARMITE, BOVRIL, REDRO, PECKS ANCHOVETTE Yonder Media 05) Media : Mobile App Goyisa NAPA (Motus Group of Companies) Think Advertising (Pty)Ltd MatchKit.co Retroactive / Aerialscoop / Lerato Malekutu / Myra Retroviral and Retroactive McGlynn Mosi Lager Day of Thunder Zambia Zambia Breweries Limited / Mosi Lager Silverstone Solutions / EXP Zambia WhatsApp Job Applications Migration! Shoprite Holdings Yonder Media 06) Media : Mobile Social #PEPcares PEP SA Mindshare Cape Town Absa Life on WhatsApp – The Bot That Ticks Two Boxes Absa Praekelt Consulting Add Hope From Anywhere KFC Mindshare South Africa Bespoke Banking Nedbank Digitas Liquorice Celebrate Everything Tinkies Hellosqaure Datawyze Wunderman Thompson SA/ Vodacom SA Wunderman Thompson South Africa Dinner in Dark Hellmann's Mayonnaise Digitas Liquorice DStv Self-Service Intelligent Assistant (2020 updates) DStv in partnership with Praekelt Praekelt Consulting GetWine GotSales GetWine PHD Media Humthem Huletts Gorilla Hygienica Unilever Digitas Liquorice Imagination by OMO OMO Digitas Liquorice In Sync With Sho Madjozi Stayfree® Johnson & Johnson King James Group Kirsten Landman's Road to Dakar Ryobi Retroactive LegalWise #CyberHero & #BeTheJudge LegalWise Yonder Media MultiChoice Festive Campaign MultiChoice Reprise Digital Nando's - Keeping our community hot Nando's Nando's Pre-Loved Love Songs Gumtree Retroviral Premium Pension Nigeria Leads Premium Pensions Silverstone Solutions / YBR Stay Home Stay Healthy Flora PHD Media Tune into Family Time with KFC All in One Plus! KFC Mindshare South Africa Unlocked Potential Nedbank Digitas Liquorice Vodacom GigGame Wunderman Thompson SA/ Vodacom SA Wunderman Thompson South Africa Vodacom ShakeUp Summer Vodacom South Africa Ogilvy & Mather Finalists LeadClientBrand EntryLeadOrganisation 07) Technology : Innovation BASA Debut Programme Business and Arts South Africa Mobitainment Celebrate Everything Tinkies Hellosqaure Checkers disrupts South Africa's grocery retail market with its game- The Shoprite Group of Companies The Shoprite Group of Companies changing 60 minute grocery delivery app, Sixty60. DialACoke Kenya - You Order, We Deliver Coca-Cola Silverstone Solutions / EXP Kenya DStv Self-Service Intelligent Assistant (2020 updates) DStv in partnership with Praekelt Praekelt Consulting Hygienica Unilever Digitas Liquorice In Sync With Sho Madjozi Stayfree® Johnson & Johnson King James Group LUMA Law – Free Legal Help for All South Africans LUMA Praekelt Consulting MTN Y'ello Star Auditions Platform MTN Nigeria Silverstone Solutions / EXP Nigeria / Afrinolly ShakeUp Summer Innovation Technology Spotify Vodacom SA Ogilvy SA Finalists LeadClientBrand EntryLeadOrganisation The App Download Race - Dynamic QR Referrals Platform Digicel Group Silverstone Solutions / Trend Media 08) Technology : Location Based Targeting Breaking the Traditional Tradition FOOD LOVER’S MARKET Mark1 Geo Targeted Campaign at the Festival of Motoring Volkswagen Commercial Vehicles PHD Media Heineken - When You Drive Never Drink Heineken Vicinity Media TAPTAP delivers the Big King XXL Burger King and TAPTAP TAPTAP Africa 09) Technology : mCommerce Bottles App - Grocery and Liquor Delivery | Pivoting in a Crisis Bottles App - Grocery and Liquor Delivery and Pick Bottles App n Pay DialACoke Kenya - You Order, We Deliver Coca-Cola Silverstone Solutions / EXP Kenya GetWine GotSales GetWine PHD Media McDonald's Rewards RCS Campaign McDonald's Out There Media MTN Chat - Recharge Without Leaving Your Chats Accenture Interactive and MTN Accenture Pure Genius Albany Hellosqaure Thumb-stopping Rich Media Magazine Ad Unit Solves Business Thumb-stopping Rich Media Magazine Ad Unit 365 Digital Media Challenges for DEALZ! Solves Business Challenges for DEALZ! Finalists LeadClientBrand EntryLeadOrganisation 10) Technology : Mobile Video Celebrate Tinkies Tinkies Hellosqaure Comedy Club Aromat Oliver Africa Dinner in Dark Hellmann's Mayonnaise Digitas Liquorice Humthem Huletts Gorilla My Kreepy Teacher Kreepy Krauly Retroviral and Panther Punch Real Heroes Connect Health & Welfare SETA Mobitainment (with Talent Brand, TTRO, Blue Magnet) Reckitt Benckiser - Dettol - AdColony - Covid-19 Campaign Reckitt Benckiser - Dettol AdColony Tune into Family Time with KFC All in One Plus! KFC Mindshare South Africa Unlocked Potential Nedbank Digitas Liquorice YouTube Masthead Makes KFC Chicken Fly KFC Mindshare South Africa 11) Technology : Data / Insights Bespoke Banking Nedbank Digitas Liquorice BrandMapp FlashPanel Research Platform WhyFive/BrandMapp Silverstone Solutions / WhyFive Checkers Jacobs Coffee Checkers South Africa PHD Media Finalists LeadClientBrand EntryLeadOrganisation Colgate Bright Smiles Bright Future Campaign - Phase 1 Colgate Yonder Media Shoprite Continental Awareness Campaign: Opera Mini Shoprite Holdings/ Incubeta Opera Shoprite special promotional offers: Opera Mini Speed Dials Shoprite Holdings Opera Ster Kinekor Rate My Vibe Ster Kinekor Silverstone Solutions Vodacom GigGame Wunderman Thompson SA/ Vodacom SA Wunderman Thompson South Africa Your Best Albany Hellosqaure Finalists LeadClientBrand EntryLeadOrganisation 12) Business Unusual 2020 : Social Responsibility Add Hope From Anywhere KFC Mindshare South Africa Colgate Bright Smiles Bright Future Campaign - Phase 1 Colgate Yonder Media COVID-19 Connect WhatsApp Bot (with Praekelt.com, Praekelt.org National Department of Health, in partnership with Praekelt Consulting and the NDOH) Praekelt.org and Turn KFC South Africa Adding Hope to the COVID-19 Lockdown period. KFC South Africa Ogilvy South Africa LUMA Law – Free Legal Help for All South Africans LUMA Praekelt Consulting Real Heroes Connect Health & Welfare SETA Mobitainment (with Talent Brand, TTRO, Blue Magnet) 13) Business Unusual 2020 : Brand Purpose #PEPcares PEP SA Mindshare Cape Town COVID-19 Connect WhatsApp Bot (with Praekelt.com, Praekelt.org National Department of
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