Winning Awards Can Help Raise Your Profile, Instill Trust And

Total Page:16

File Type:pdf, Size:1020Kb

Winning Awards Can Help Raise Your Profile, Instill Trust And REWARDING THE INDUSTRY’S FINEST Winning awards can help raise your profi le, instill trust and attract new business. Here at The Drum we know how to celebrate excellence. We know how to throw a party. But more importantly we know how to give great companies the recognition they deserve. Here we present our packed schedule of awards shows, if you have any questions about our events please contact [email protected] 25th May 2017, London 26 April 2017, London 7th June 2017, London Now in their second year, The Drum Search The RAR Awards are one of a kind in the The Chip Shop Awards are about nurturing 28th November 2017, London Awards with over 420 attendees will recognise 27th October 2017, Singapore industry – there are no entries to submit, and recognising creativity with no limits and no 21st September 2017, New York Drum Network Awards identifi es and and reward the most innovative, creative and The Drum Digital Trading Awards are coming highlights the very best marketing, media no papers to write. Winning can only rules. It’s an international creative award, open Now in their 2nd year, these awards will e ective search campaigns/strategies across to APAC for 2017. In association with the Trade and communications agencies, teams and be achieved through the high regard to anyone with brilliant ideas. Over 300 of the recognize programmatic performance. The both PPC and SEO. The awards will create Desk these awards recognise the display and individuals across the whole of the UK. Over of clients, demonstrated with ratings on brightest creative minds attend including: Leo are open to anyone in the USA’s digital media/ collaboration across the whole industry and trading side of the online ad eco-system and 300 decision makers are in attendance recommendedagencies.com. Burnett; RAPP; Lambie Nairn; Naked Penguin trading eco-system who can show that they Entry deadline: 21st February 2017 bring together search engines, agencies, will reward the best companies, agencies, including: Cube 3; Thinking Juice; Refi nery; Boy; Steel; Publicis; Havas EHS; Haygarth o er a high value service or technology – www.recommendedawards.com technology providers, businesses and brands trading desks and technologies as well as Chapter; MEC; Kazoo; The IF Agency; IAS; Group; 1000 Heads; gyro Manchester; Thinking advertisers, publisher, trading desks and more. that contribute to the search industry in the UK. media brands. This year’s theme will look at 1000 Heads; Bolser; BJL; E3 Media; Rave Juice; Elmwood; The Red Brick Road; CAB Entry Deadline: June 2017 Entry deadline: 3rd March 2017 Studios; POSSIBLE; TMW; BD Network; Stein clarity and transparency, a theme that couldn’t Communications; Ripplee ect; WRG; www.thedrumsearchawards.com www.Digitaltradingawards.com IAS; Big Communications, the list goes on… be more timely or important for the industry. VeInteractive; McCann Birmingham, etc. Entry deadline: 8th March 2017 www.digitaltradingawards.asia Entry deadline: September 2017 www.chipshopawards.com www.thedrumnetworkawards.co.uk 4th May 2017, Manchester The most established creative awards representing regional businesses for 30th May 2017, London advertising, design & digital executions. 350 The Drum Marketing Awards recognise attendees including: McCann Manchester; BJL; agencies and clients who are producing 7th November 2017, London TBWA\Manchester; Big Communications; Code e ective marketing strategies. 700 key 8th June 2017, London 11th October 2017, Glasgow 22nd November 2017, Birmingham Computerlove; Elmwood; RBH & Specsavers; decision makers attend including: Virgin The Scottish Event Awards celebrate good Now in their third year, these awards recognise Recognising creative design work being Cream Awards highlights the talent in the TBWA; Cogent Elliot and the Leith Agency. Media Business; Disney; HSBC; Ladbrokes; practice in the events sector and engages agencies, brands, publishers and platforms produced by agencies and clients across regions. Homegrown agencies compete to Aldi; Honda; Dell; Thomas Cook; Microsoft organisers; venues and suppliers to the who are showing excellence and innovation Entry deadline: 10th February 2017 the whole of the UK. Entrants include: R/ see who is crowned the best in advertising and Bing; Umbro; MORE TH>N; Jimmy Choo; industry. 400 attendees are present and in content and branded entertainment. www.rosescreativeawards.com GA London; Sapient Nitro; Lambie Nairn; design outside of the creative hubs of London Co-Operative Travel; Film 4; 1000 Heads; include: Hilton; Thistle hotel; Freshwater; The Organisations that already engage with The LOVE; Elmwood; John Lewis; Smith & Milton; and Manchester. See if you are eligible to enter SapientNitro; Easyjet; Landrover; Debenhams Glasshouse; Event Scotland, Capital FM; Event Drum Content Awards - Dennis Publishing, tbp!; Transport of London; Thompson Brand by checking the relevant postcodes shown on and Lloyds Bank. Industry news; Creative Scotland; DF Concerts; Guardian Labs, IBM, The Industry Club, Ogilvy Partners; Clarks; Turner Duckworth; Buddy; NB the awards website. Entry deadline: 17th February 2017 SECC; Siemens; Cameron Presentations; and Mather, H+K Strategies, Little Dot Studios, Studio; The Partners and Start JudgeGill. Writebyte, IAB, Sticky Content, Flockler, Ogilvy Entry deadline: August 2017 www.thedrummarketingawards.com Material UK, Tiree Music Festival; etc. www.creamawards.co.uk Entry deadline: 17th February 2017 and Mather, Adjust Your Set, Global Living www.thedrumdesignawards.com Entry deadline: May 2017 www.scottisheventawards.net Brands, Tenthwave Digital, Northern & Shell, 11th May 2017, London Bauer Media, SalientMG, Edelman, Mediacom, Celebrating the excellent use of mobile in We Are Social, Yell and many more. marketing communications, these awards Entry deadline: July 2017 embrace what the industry has achieved. igital www.thedrumcontentawards.com Last year was the fi rst year of the awards and 31st May 2017, London attracted over 300 key infl uencers in mobile including: Nokia; M&S; Barclays; Mobile5; Now in their fourth year, these awards recognise the display and trading side of the 29th November 2017, London Somo; Mediacom; Volkswagon; Tribal DDB; 26th October 2017, Edinburgh Social Buzz Awards recognises individuals and The App Business; Millennial Media; InMobi; online ad eco-system and will reward the The Drum Awards 2016 sponsors included: The Scottish Creative Awards give recognition best companies, agencies, trading desks and businesses that are transforming the use of Cheil Europe Ltd; Candyspace; DigitasLBi and 14th June 2017, London to the very best of the country’s creative social media to communicate with audiences RadiumOne technologies as well as media brands. Over The RAR Digital Awards recognises the best industries and are open to entries from all 500 attendees and entrants will be from the 8th November 2017, London in innovative ways. 500 attendees are present Entry deadline: 16th March 2017 performing agencies, as voted for by clients. types oforganisations including advertising, and include: AMV BBDO; Rabbit; EMI; Salons www.momas.co.uk a liate, mobile, and RTB markets from both Looking across all the key digital disciplines, design, digital and PR agencies. Infl uential The DREAM (The Drum Rewards Everything buy-side and publisher-side. About Marketing) Awards. Truly great brands Direct; Futureheads; Edelman; Testify Digital; the ceremony rewards the digital agencies who businesses are in attendance including: Halfords; MEC; Telegraph Hill; Sports Aid; Entry deadline: 24th February 2017 and great marketing campaigns build deliver outstanding results and the very highest Mediacom; STV; News International; Scottish Which?; Adobe; ASOS; Butlins; LivingSocial www.digitaltradingawards.co.uk levels of client satisfaction. Government; The Leith Agency; Radio Clyde; relationships with consumers across all aspects of their lives. That’s why they work. The Drum UK; Telefónica UK; Paddy Power and Opta Entry deadline: 30th April 2017 Story; The Union; Chesterfi eld Group; Media Sports. Scotland; Contagious; MTP; Stand; The Gate DREAM Awards will recognise the creative www.recommendedawards.com Entry deadline: August 2017 Worldwide; Space & Time Media; Arnold Clark concepts and big ideas behind the best creative www.socialbuzzawards.com and Tennents. campaigns across all disciplines and media Entry deadline: July 2017 channels. Organisations engaging with The 25th May 2017, Glasgow www.scottishcreativeawards.com Drum Dream Awards - TMW, Framestore, Dare, Rewarding the design talent within Scotland in Manifest, Grey London, We Are Social, iris both the Graphic and Architecture industries. 1st June 2017, London Worldwide, AMVDDBO, LIDA and many more. Now in its 20th year, this event will be looking ANALYTICS | TECHNOLOGY | INSIGHTS Entry deadline: July 2017 to fi nd the best the past year has to o er and The Online Media Awards is an international www.thedreamawards.com in the past that included Tayburn, Whitespace, event that seeks to recognise the best in online Stand, Contagious and STV. journalism. It identifi es the best and boldest of online news-based creativity and also the 5 December 2017, London Entry Deadline: 22nd February 2017 most original content and editorial. 300 top ] The UK Event Awards reward the very best www.scottishdesignawards.com 7th September 2017, Manchester editorial executives attend the event including: An event focussed on giving the recruitment 19th October 2017, London events, organisers
Recommended publications
  • Absolut Vodka Appoints Ogilvy As New Lead Agency
    Mar 19, 2021 12:10 UTC Absolut Vodka appoints Ogilvy as new lead agency Absolut Vodka, one of the most iconic spirits brands in the world, has appointed Ogilvy as its new global lead agency. Ogilvy’s remit will include global strategic and creative duties for the brand, focusing on its lead market priorities, with the ambition to accelerate its leadership position. The Swedish vodka is recognized as a leading premium vodka brand, associated with promoting progressive values since its inception in 1879. The brand is well-known throughout the industry for its sound commitments in terms of sustainability. By applying its one source, one community approach, Absolut emphasizes its origin and close connection to the area that surrounds the distillery, which is one of the world's most energy efficient. An important part of Absolut Vodka's strong heritage is also the brand's creative advertising, through decades of collaborations with fashion designers and artists including Jean-Paul Gaultier, Andy Warhol, Tom Ford, Keith Haring, Stella McCartney and Anne Imhof. Ogilvy was awarded the business after a competitive pitch with an undisclosed roster of global agencies that was led by Tad Greenough, Global Chief Creative Officer, with support from the Observatory International, based in London. Tad Greenough, Global CCO Absolut said: “Absolut has an incredible legacy of creating extraordinary and unexpected communications, of being a cultural provocateur. As the brand continues to see tremendous momentum globally, we wanted a network partner that can deliver the strategic and creative excellence that Ogilvy has demonstrated time and time again.” Andy Main, Ogilvy’s Global CEO, said: “Ogilvy is proud to be chosen by Absolut, a globally iconic brand, to be their creative partner for growth.
    [Show full text]
  • Diary of an Ad Woman OAAA Turns
    David M. Rubenstein Rare Book & Manuscript Library association’s inaugural meeting in 1926. Additionally, 2011 marks the 15th anniversary of the OAAA Archives at the Hartman Center. The original collec- tion comprised over 250 linear feet (200,000 items) and included information on the history of the Winter 2011 industry; poster creation and maintenance technology; Vol. 17 No. 2 trade organizations; photographs; and materials OAAA Turns 120 relating to the cultural and regulatory environment. This important archives was processed with a grant IN THIS ISSUE: The Hartman Center joins with the Outdoor from the National Endowment for the Humanities. Advertising Association of America to celebrate its Over 30,000 images from the OAAA Archives, News & Notes 2 120 years of service as the out-of-home advertising another from the OAAA Slide Library and from two industry’s largest professional organization. other collections are available in the ROAD (Resource New Acquisitions In 1891, a group of outdoor advertising companies for Outdoor Advertising Description) 2.0 database, and Guides 2 banded together to form the Associated Bill Posters’ funded by a grant from the National Historical Association (ABPA), an organization whose primary Publications and Records Commission (NHPRC). JWT in aims were to promote the industry and to establish To learn more visit: http://library.duke.edu/ Switzerland 3 standards of professional practice. One of its first digitalcollections/outdoor_advertising/. acts was to collectively refuse to post materials To celebrate these mile- Looking Back: deemed offensive in the public eye—items such as stones in the history of outdoor Pan Am 3 lurid theater and movie posters and ads for burlesque advertising, the Hartman revues.
    [Show full text]
  • Corporate Social Responsibility: a Review
    Advertising Media investment management Corporate Social Information, insight & consultancy Public relations & public affairs Responsibility: Branding & identity Healthcare and Specialist communications A Review 27 Farm Street London W1J 5RJ Telephone (44-20) 7408 2204 Fax (44-20) 7493 6819 125 Park Avenue New York NY 10017-5529 Telephone (1-212) 632 2200 Fax (1-212) 632 2222 www.wpp.com www.wppinvestor.com Note on scope and accuracy: This Review describes WPP’s CSR activities worldwide. Data relates to the calendar year 2001 unless otherwise indicated. The information has been collected by an internal survey of all our businesses. We believe the survey provides a good indication of the scale of activity within the Group but as is normal with new reporting systems, coverage and accuracy were less than 100%. Information has not been independently audited. We are working to improve the accuracy of future surveys. About WPP WPP is one of the world’s largest Every WPP company is a distinctive brand in communications services groups. It is made its own right; all have their own identities and up of leading companies in: own areas of expertise. That is their strength. What they have in common is in harnessing I Advertising intelligence, talent and experience to bring I Media investment management competitive advantage to their clients. I Information, insight & consultancy I Public relations & public affairs Collectively, the Group has 69,000 people I Branding & identity working in 1,700 offices in 104 countries. I Healthcare and Specialist communications WPP, the parent company, has a relatively small WPP companies provide communications team of approximately 200 people, predominantly services to clients worldwide including more based in London and New York, with support in than 300 of the Fortune Global 500; over one- Hong Kong and São Paulo.
    [Show full text]
  • O K O Cr R F
    LEADING THE W O R K F O R C E A playbook for transforming work through COVID-19 created by our Employee Experience Consulting Practice Introduction What defines a safe place to work? How to show up as leaders How to show up as managers Nurturing a culture of care THE OPPORTUNITIES IN DISRUPTION COVID-19 has fundamentally changed the social contract between employees and employers. Perhaps more than ever 54% before, it will matter to our people (and customers) whether we of respondents say how companies treat their workers demonstrate the desire and the ability to put the safety of employees is the most important thing and communities first. Providing psychological and physical safety they want to hear from businesses and brands during should be the minimum standard for preparing employees to return, the COVID-19 pandemic Benenson Strategy Group, The Pulse of whether it’s to an office, a factory line or a retail outlet. America: National Omnibus Study, March 2020. Leading the workforce 2 Introduction What defines a safe place to work? How to show up as leaders How to show up as managers Nurturing a culture of care The opportunity to The pandemic has taught us WHAT COVID-19 build resilience much that we wouldn’t have TAUGHT US ABOUT likely otherwise discovered about OURSELVES As we emerge in varying stages ourselves, our coworkers, our from COVID-19, reimagining clients and our partners. We Employee well-being and the workplace is an opportunity have an opportunity to take the company well-being are more to change the way we engage lessons learned from what we’ve closely aligned than ever.
    [Show full text]
  • An Internship Report On
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by BRAC University Institutional Repository An Internship Report on - Focusing On Marketing Campaign Submitted To: Rahma Akhter Lecturer BRAC Business School BRAC University Submitted By: Rifat Ara Islam Student ID: 11104010 1 30 August, 2015 Rahma Akhter Lecturer BRAC Business School BRAC University Subject: Submission of Internship Report. Dear Madam I herewith present my report titled “An internship report on Ogilvy & Mather- Focusing on Marketing Campaign”, authorized under your supervision, as a partial requirement for the completion of BUS 400 (internship). This report endeavors to analyze the experiences and learnings of my three months internship period. It then goes on to analyze the marketing activities and campaigns of Ogilvy & Mather, Bangladesh. I am thankful to you for your kind assistance and guidance, in the preparation of this report and sincerely hope that I would live up to your expectations regarding the quality of my work. It has been an interesting and learning experience for me. I believe that this learning experience will be beneficial in my future career. Sincerely --------------- Signature Rifat Ara Islam Student ID: 11104010 2 ACKNOWLEDGEMENT At the very beginning, I wish to acknowledge the immeasurable blessings and profound kindness of Almighty Allah. A number of people have made significant contribution in preparing this report whose insights, advice and suggestions helped me a lot. I would like to express my sincere gratitude to my Faculty supervisor Ms. Rahma Akhter; Lecturer, BRAC Business School, BRAC University for her continuous guidance and assistance to complete this report.
    [Show full text]
  • Spafax Is Finalist in Two Categories for B2B Brave Awards
    Spafax is finalist in two categories for B2B Brave Awards By Rick Lundstrom on October, 19 2018 | Tech & Hardware Alexa for American Airlines was Spafax's finalist for Best use of Artificial Intelligence Spafax was nominated this week for two B2B Brave Awards, an initiative hosted by global media platform and Europe’s largest marketing website: The Drum. “The B2B Brave Awards celebrate excellence in B2B campaigns produced for digital and out-of-home as well as strategic initiatives in data, artificial intelligence, PR, social media and more,” said a release from Spafax. The awards are judged by a panel with extensive experience in the B2B industry, including representatives from Stein IAS, LinkedIn, IBM, Momentum Worldwide, Adobe, MRM McCann, Ogilvy. Spafax is a finalist in the following two categories: Best Use of Artificial Intelligence: Spafax Profile with Amazon Alexa for American Airlines. Best Native/Sponsored Content Program: Business Traveller TV 1 Copyright DutyFree Magazine. All rights reserved. In its announcement revealing this year’s finalists, The Drum noted the panel of judges were particularly impressed with the submissions in the “Best Use of Artificial Intelligence” category. Adobe’s Senior Strategic Business Development Manager, Creative Agencies, Creative Cloud Enterprise, Chris Duffey said: “The brands and businesses that embrace the complexity of this new reality differentiated themselves by conducting a magical orchestration of creativity, data and media.” “We’re thrilled to be listed as finalists in two categories for The B2B Brave Awards alongside industry leaders including Ogilvy, MediaCom and IBM,” said Niall McBain, Chief Executive at Spafax. “It’s a great honor to achieve this recognition and both nominations represent our commitment to deliver the best passenger experience through innovation.” Winners will be announced at the awards ceremony held in New York City on November 15.
    [Show full text]
  • 2015, Scangroup Rebrands to WPP
    Scangroup rebrands to WPP Scangroup NAIROBI JUNE 17, 2015 – Listed marketing services group, Scangroup Limited, has changed its name to WPP Scangroup Limited. Announcing the change of name, the chief executive of WPP Scangroup, Bharat Thakrar, said that the change of name signifies that WPP Scangroup and WPP plc are now fully together, with a shared vision, values and core principles for developing marketing communications across Sub Saharan Africa and a conviction about how this can be achieved. “The synergy from the coming together of these two great firms will significantly transform the future of marketing communications across this fascinating continent. This is aptly captured by the famous African proverb that says: ‘If you want to go quickly, go alone. If you want to go far, go together,’” Mr. Thakrar added. WPP Scangroup, which is a subsidiary of WPP, is the largest marketing and communication group operating a multi-agency model across multiple disciplines in sub Saharan Africa. It is the only marketing services that is listed on the Nairobi Securities Exchange (NSE); and has a geographical footprint across sub-Saharan Africa. Scangroup’s history dates back to 1982, when it started as a small independent advertising agency that was then known as SCANAD. Over the years, it has grown its service capabilities to include Media Planning and Buying, Public Relations, Market Research, Experiential and Digital. This is besides developing affiliations with international agency groups such as J Walter Thompson, Ogilvy and Grey. Scangroup was created in 2005 as a structured corporate entity to house all these diverse companies. It was listed on the NSE in 2006.
    [Show full text]
  • Ad Age Agency Familytree 2005
    AgencyFamilyTrees 2005 REVENUE RANKING FOR THE TOP SIX HOLDING COMPANIES Omnicom Group CRM Mediaedge:cia Interpublic Group of Cos. McCann Erickson Worldwide Publicis Groupe Integrated/Specialty Marketing Havas $9.75 billion 1 $3.37 billion $391.4 million* $6.20 billion* 3 $1.44 billion* $4.78 billion 4 NA $1.87 billion 6 Agency.com Arc Worldwide Advertising & Media Alcone Marketing Group MindShare Advertising & Media Mullen Advertising & Media Capps Digital Advertising & Media $4.21 billion GMR Marketing $467.6 million* $3.95 billion* $76.0 million* $3.73 billion Conill $970.3 billion* Grizzard Communications Group Frankel Integer Group Lapiz Arnell Group LLKFB Ogilvy & Mather Worldwide Austin Kelley Advertising Sedgwick Rd. Beacon Communications Publicis Dialog Arnold Worldwide $21.3 million* $752.6 million* $15.8 million* $39.2 million* $151.1 million* Organic $9.4 million* Vigilante Rapp Collins Worldwide BBDO Worldwide Russ Reid Co. JWT Avrett Free Ginsberg Tierney Communications Buehler & Partners Euro RSCG Worldwide $1.33 billion* Targetbase $1.32 billion* $21.3 million* $14.4 million* $2.8 million* $528.0 million* TracyLocke U.S. Marketing & Promotions DDB Worldwide Communications Y&R Advertising Berenter Greenhouse & Webster TM Advertising Leo Burnett Worldwide Dentsu McKinney & Silver $1.02 billion* $497.1 million* $4.6 million* $58.2 million* $826 million* $2.85 billion* $20.3 million* Specialty 5 $1.13 billion Element 79 Partners Branding & Identity, Healthcare Campbell-Ewald Universal McCann Fallon Worldwide Advertising & Media MPG Bernard Hodes Group $344.0 million* NA $325.9 million* $30.7 million* $2.53 billion* $143.0 million* $79.9 million* Cline Davis & Mann Corbett Accel Bravo Group Goodby, Silverstein & Partners Healthcare Group Brouillard Communications Campbell Mithun Marketing Communications Kaplan Thaler Group Dentsu $40.8 million* Dieste, Harmel & Partners CommonHealth $94.8 million* NA $46.9 million* $1.94 billion* Integrated Marketing/Healthcare $895.7 million* Doremus & Co.
    [Show full text]
  • THE NEXT FRONTIER in the AUTOMOTIVE INDUSTRY Creating Ecosystem-Driven Customer Experiences
    S_HIFT_TO_FUTURE OF AUTOMOTIVE THE NEXT FRONTIER IN THE AUTOMOTIVE INDUSTRY Creating ecosystem-driven customer experiences SURESH CHIVUKULA Partner Ogilvy Consulting KELLY FOO Consultant Ogilvy Consulting WILL PARKHOUSE Partner DHR International POWERED BY: TABLE OF CONTENTS An industry revolution is in the making 3 Ecosystem and experience creation 6 • What constitutes an ecosystem? 6 • Framework to define your ecosystem 7 Ecosystem macrotrends in the industry 12 • If you can’t beat them, acquire them 12 • Leverage sensors and IoT to create new experiences 15 • The experience journey goes beyond the drive – think end-to-end 16 • Alliances will set the pace for technical protocols and data exchange 18 • Data monetisation will be the next driver of revenue 20 Don’t forget your employees 22 A call to action 24 • Know and enhance your customers’ journey 25 • Establish and nurture a culture that embraces change 26 • Measure shared value and attribute it correctly 27 • Create an API Experience Layer 28 Appendix 34 AN INDUSTRY REVOLUTION IS IN THE MAKING WHERE ARE THE OPPORTUNITIES? Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain. Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. With the car being used less for simple transport, that experience is now arguably more important than performance for the automotive industry.
    [Show full text]
  • Digital Investor Day WPP
    Digital Investor Day WPP 4th June, 2013 Introduction and overview Paul Richardson, CFO, WPP Mark Read, CEO, WPP Digital 4th June, 2013 Today’s agenda Introduction and Overview of WPP’s Digital Strategy 1.00 pm Paul Richardson, CFO, WPP Mark Read, CEO, WPP Digital Global Digital Networks Ajaz Ahmed, CEO/ Tom Bedecarre, Chairman AKQA 1.40 pm Brandon Berger, Chief Digital Officer Ogilvy 2.00 pm Stewart Pearson, Vice-Chairman Wunderman 2.20 pm Break 2.40 pm Digital Growth Opportunities Brian Lesser, CEO Xaxis 3.00 pm Neil Stewart, CEO Salmon 3.20 pm Data and Insight: Bringing it Together David Spitz, Managing Partner The Data Alliance 3.40 pm Q&A 4.00 pm Today: New Markets, New Media and Consumer Insight 1: New Markets 2: New Media 3: Quantitative Today 30% Today 33%1 Today 50% UK & Western Continental Europe Traditional Media North America UK & Western Continental Europe Traditional Media Qualitative Asia Pacific, Latin America, Africa & Middle East, New Media Quantitative Central & Eastern Europe 1 Includes AKQA on pro forma full year basis Tomorrow: New Markets, New Media and Consumer Insight 1: New Markets 2: New Media 3: Quantitative Target 35-40% Target 35-40% Target 50% UK & Western Continental Europe Traditional Media North America UK & Western Continental Europe Traditional Media Qualitative Asia Pacific, Latin America, Africa & Middle East, New Media Quantitative Central & Eastern Europe Digital target now 35-40% revenues WPP Share of Digital Revenue 35%- 33%¹ 40% 30% 21% 12% 2000 2006 2011 2012 Target in 5 years 1 Including AKQA
    [Show full text]
  • J. Walter Thompson Company News
    J. WALTER THOMPSON COMPANY NEWS VOLUME XXIV, NO. 13 FOR STAFF MEMBERS ONLY MARCH 28, 1969 Aubrey and Edens elected to JWT executive committee NEW YORK—Stever Aubrey, executive vice president and manager of NYO, and Robert L. Edens Jr., executive vice president and manager of Chicago, have been elected to the Executive Committee of the JWT Board of Directors. Their election last Friday was announced by Dan Seymour, president and chief executive officer. This brings the membership of the Executive Committee to ten. Edens at helm in Chicago Aubrey manager of NYO CHICAGO—When Bob Edens joined JWT- NEW YORK—Stever Aubrey, new mem­ Chicago in 1966 to take over the newly ber of the JWT Executive Committee and executive vp is also manager of NYO and created post of creative director, Dan Robert L Seymour said at that time: "Bob Edens is is headquartered in an llth floor office unquestionably one of the top creative men Edens, Jr. here. in the advertising business today. Far be­ From the time he was management yond the strength he will bring to our supervisor on the huge Eastman Kodak ac­ Chicago office, we know he will contribute count, with all its ramifications and sepa­ importantly to the creative output of our rate budgets, to his present election, Stever Company as a whole." cant for the job would be judged. It said, has concerned himself with two main proj­ John Monsarrat, group executive vp in part, "he must be compatible with JWT ects: 1) to get the best people possible in charge of Chicago, put it another way people generally .
    [Show full text]
  • Bringing a Diverse and Equitable Approach to Influencer Partnerships
    FROM STRATEGY TO ACTION: Bringing a Diverse and Equitable Approach to Influencer Partnerships by ANSLEY WILLIAMS, BELLA THOMAS, AND LIZ BOHINC 70 % of Gen Z consumers try to buy from companies they consider ethical. There is increasing demand for brands to represent the values of their consumers in their brand purpose, products, and business strategy. Seventy percent of Gen Z consumers try to buy from companies they consider ethical, and 65% try to ascertain the origins of products they are buying (McKinsey, 2018). Values- based strategy is the future of business. 65% of Black There are 1.85 68% of One of the By 2023, U.S. Black Americans consumers are billion people LGBTQIA+ fastest growing Latinx buying are now 58% more more likely globally, with consumers are consumer power is likely than the to recommend $1.9 trillion in more likely segments, Black expected to top average a brand with disposable to purchase Americans hold $1.9 trillion, consumer to from a brand with expect the brands advertising that income, who $1.4 trillion in higher than the advertising that they buy to take a positively identify buying power. GDP of positively reflects social stance and reflects their as disabled. countries like a variety of sexual (Nielsen, 2020) 37% more likely to culture. orientations and Australia, Spain, buy a brand when (Return on gender identities. and Mexico. they do. (Google/Ipsos) Disability) (Google/Ipsos) (Nielsen, 2019) (Nielsen, 2020) OGILVY CONFIDENTIAL CONTENT © 2021 91% of people surveyed consider racial profiling to be a problem in the advertising casting process. 3 In the wake of the Black Lives Matter movement, a spotlight has been shone on the particular ethical issues surrounding diversity, equity, and inclusion from the boardroom to the warehouse floor to your Instagram feed.
    [Show full text]