ADDY Winners Book
10 District Ten 09 AAF - Dallas SALES PROMOTION Product or Service Sales Presentation 01 A Catalog Award: Gold ADDY® Award and BEST OF SHOW - PRINT Entrant: David Sutherland, Inc. Advertiser: Sutherland/Perennials Title: Nocturne 01 B Sales Kits or Product Information Sheets Award: Gold ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Samsung Craft Executive Kit Award: Gold ADDY® Award and SPECIAL JUDGES AWARD Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven Cowboys & Aliens Box Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Epic 4G Dealer Kit Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Samsung Acclaim Executive Kit Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: smart USA Title: smart USA: Fleet Kits Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: smart USA Title: smart USA: Product Information Sheets Award: Silver ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Galaxy Tab Executive Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Rugby2 Dealer Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Evergreen Dealer Kit Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Restore Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Sprint Epic 4G Executive Kit Packaging 02 A Single Unit Award: Gold ADDY® Award Entrant: Levenson and Hill Advertiser: Frozen Ghost Distilling Company Title: Frozen Ghost Vodka bottle
02/18/2011 12:25:49 AM Page 1 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas SALES PROMOTION Award: Silver ADDY® Award Entrant: Revel Advertiser: Nice Wines Title: Nice Wine Malbec Label Point of Purchase 03 B Free-Standing Award: Bronze ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: AT&T Holiday Thank you kit Award: Bronze ADDY® Award Entrant: The Marketing Arm Advertiser: Frito-Lay Title: Summer - National Lobby Display 03 D Campaign (2-4 of categories 1A-3C) Award: Silver ADDY® Award Entrant: Pink Jacket Creative Advertiser: Horne & Dekker Title: Horne & Dekker cans
COLLATERAL MATERIAL Stationery Package 05 B Multiple Process Award: Silver ADDY® Award Entrant: Aars | Wells Advertiser: Naturally Slim Title: Naturally Slim Business Card Award: Bronze ADDY® Award Entrant: Weber Shandwick Advertiser: Downtown Dallas, Inc. Title: Downtown Dallas, Inc. Stationery Suite Annual Report 06 B Four-color Award: Gold ADDY® Award Entrant: Weber Shandwick Advertiser: The Meadows Foundation Title: The 2009 Meadows Foundation Annual Report Brochure 07 B Four-color Award: Gold ADDY® Award Entrant: Caliber Creative Advertiser: El Colibri Boutique Hotel & Spa Title: El Colibri Brochure Award: Gold ADDY® Award Entrant: Nimble Worldwide Advertiser: Clampitt Paper Title: Clampitt Closet Award: Silver ADDY® Award Entrant: David Sutherland, Inc. Advertiser: Perennials Fabrics Title: Urban Jungle
02/18/2011 12:25:49 AM Page 2 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas COLLATERAL MATERIAL Award: Silver ADDY® Award Entrant: Johnson and Sekin Advertiser: Dallas Rail and Mantel Title: Dallas Rail and Mantel Builder Brochure Award: Bronze ADDY® Award Entrant: Slingshot Advertiser: The 6th Floor Museum at Dealy Plaza Title: 6th Floor Museum Educational Brochure Publication Design 08 E Book Design (Entire Book) Award: Gold ADDY® Award Entrant: Caliber Creative Advertiser: XTO Energy Title: XTO Signature Book Award: Bronze ADDY® Award Entrant: Rovillo Design Advertiser: Corrigans Title: Corrigan - The Family, The Projects, The Legacy Poster 09 A Single Award: Gold ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour "Party Animals" Award: Gold ADDY® Award Entrant: Caliber Creative Advertiser: Caliber Creative Title: Caliber 2010 Holiday Self-Promotion Poster Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Dallas Ad League Title: Suffer For Your Art - Arrows Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Dallas Ad League Title: Suffer For Your Art - Rack Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Dallas Ad League Title: Suffer For Your Art - Guillotine Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour "Slurpee Summit" 09 B Campaign Award: Silver ADDY® Award Entrant: Firehouse Advertiser: Guy Mezger's Combat Sports Club Title: Born To Fight Award: Silver ADDY® Award Entrant: Firehouse Advertiser: Guy Mezger's Combat Sports Club Title: It's A Guy Thing Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Dallas Ad League Title: Suffer For Your Art - Poster Campaign
02/18/2011 12:25:49 AM Page 3 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas COLLATERAL MATERIAL Special Event Material 10 A Card Award: Bronze ADDY® Award Entrant: Pink Jacket Creative Advertiser: The Snoring Center Title: The Snoring Center Playing Cards 10 B Invitation Award: Silver ADDY® Award Entrant: Black Lab Creative Advertiser: UT Southwestern Medical Center Title: Eye Ball 2010 Special Event Material 10 D Campaign Award: Gold ADDY® Award Entrant: Firehouse Advertiser: Mason/Burks Family Title: Fish Rodeo Award: Gold ADDY® Award Entrant: Dallas Area Rapid Transit Advertiser: Dallas Area Rapid Transit Title: Green Line Grand Opening Luncheon Invite/Poster Award: Silver ADDY® Award Entrant: Black Lab Creative Advertiser: Parish Episcopal School Gala Title: Parish Episcopal School Gala
DIRECT MARKETING Business-to-Business or Consumer, Single 11 A Flat Award: Gold ADDY® Award Entrant: RBMM Advertiser: Flexjet Title: Flexjet Napa Valley Edition Direct Mail Award: Silver ADDY® Award Entrant: RBMM Advertiser: Flexjet Title: Flexjet American Express Direct Mail Award: Bronze ADDY® Award Entrant: Targetbase Advertiser: American Honda Title: 2011 Honda Odyssey Direct Mail 11 B 3-D Award: Gold ADDY® Award Entrant: Publicis Dallas Advertiser: Terminix Title: Bed Bug Hotel Program
OUT-OF-HOME Outdoor Board 14 A Flat
02/18/2011 12:25:49 AM Page 4 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas OUT-OF-HOME Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: Dallas Stars Hockey Club Title: Dallas Stars Canadian Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: Dallas Stars Hockey Club Title: Dallas Stars Fistricuffs Award: Bronze ADDY® Award Entrant: Commerce House Advertiser: Texas Health Resources Title: Texas Health Fort Worth - Exceptional Womb Service 14 B Extension/Dimensional Award: Bronze ADDY® Award Entrant: Firehouse Advertiser: Stripes Convenience Stores Title: Taco Foil 14 C Digital or Animated Award: Bronze ADDY® Award Entrant: Lime Media Group, Inc. Advertiser: Marketing Werks Title: Jell-O 'Give It A Giggle' Tour Truck Award: Bronze ADDY® Award Entrant: Lime Media Group, Inc. Advertiser: City Eventions Title: Cricket Man vs. Map Digital Trucks Vehicle Graphic Advertising 15 A Vehicle Graphic Advertising Award: Gold ADDY® Award and SPECIAL JUDGES AWARD Entrant: TM Advertising Advertiser: American Airlines Title: Shuttle Wrap Award: Silver ADDY® Award Entrant: Lime Media Group, Inc. Advertiser: Ubiquitous Media Title: Storage Wars Site 17 B Interior Still or Static Award: Silver ADDY® Award Entrant: strike Advertiser: Shotz Energy Title: Say hello to our little friend Award: Bronze ADDY® Award Entrant: strike Advertiser: Shotz Energy Title: Stop Yawning Award: Bronze ADDY® Award Entrant: strike Advertiser: Shotz Energy Title: Size doesn't matter 17 D Exterior Still or Static Award: Bronze ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: Keep Fries Weird Campaign
02/18/2011 12:25:49 AM Page 5 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas OUT-OF-HOME 18 Out-of-Home, Campaign Award: Gold ADDY® Award Entrant: TracyLocke Advertiser: Dallas Stars Hockey Club Title: Dallas Stars Attitude Campaign Award: Silver ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: Hearts Award: Bronze ADDY® Award Entrant: Levenson and Hill Advertiser: Frozen Ghost Distilling Company Title: Frozen Ghost Vodka outdoor Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: Dallas Stars Hockey Club Title: Dallas Stars Jersey Campaign Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Refreshing Las Vegas
NON-TRADITIONAL ADVERTISING Campaign 20 B Award: Gold ADDY® Award and BEST OF SHOW ADDY® Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour
CONSUMER OR TRADE PUBLICATION Full Page 22 A Less than four-color Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Park Place smart Center Dallas Title: 'The Half Monty' Spread, Multiple Page or Insert 23 B Four-color Award: Bronze ADDY® Award Entrant: Publicis Dallas Advertiser: Terminix Title: Roach Chip Award: Bronze ADDY® Award Entrant: Publicis Dallas Advertiser: Terminix Title: Column Campaign 24 B Four-Color Award: Gold ADDY® Award and SPECIAL JUDGES AWARD Entrant: Moroch Advertiser: McDonald's Title: Sports
02/18/2011 12:25:49 AM Page 6 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas CONSUMER OR TRADE PUBLICATION Award: Silver ADDY® Award Entrant: David Sutherland, Inc. Advertiser: Perennials Fabrics Title: Animals
NEWSPAPER Fractional Page 26 B Color (any color besides black) Award: Gold ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour "Party Animals" Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour "Slurpee Summit" Full Page 27 B Color (any color besides black) Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: McIlhenny Company Title: Tabasco - Marching In Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: McIlhenny Company Title: Tabasco - Champions Campaign 30 B Color (any color besides black) Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: McIlhenny Company Title: Tabasco Saints Campaign
INTERACTIVE MEDIA Websites, B-to-B Flash 32 A Products Award: Silver ADDY® Award Entrant: Targetbase Advertiser: American Honda Title: Honda 2011 Odyssey: myvantasy.com Websites, B-to-B HTML/Other 33 B Outlets Award: Bronze ADDY® Award Entrant: Aria Advertiser: City of Dallas Office of Economic Development Title: City of Dallas - Economic Development 33 C Services Award: Bronze ADDY® Award Entrant: Commercial Ideas LLC Advertiser: Godwin Ronquillo PC Title: Godwin Ronquillo Website (website is database driven) Websites, Consumer Flash
02/18/2011 12:25:49 AM Page 7 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas INTERACTIVE MEDIA 34 A Products Award: Silver ADDY® Award Entrant: Click Here Advertiser: FlexJet Title: FlexJet Website 34 C Services Award: Gold ADDY® Award Entrant: GDD Interactive Advertiser: Pep Boys Title: Pep Boys Garage Award: Gold ADDY® Award Entrant: Click Here Advertiser: Go RVing Title: Go RVing Microsite Websites, Consumer HTML/Other 35 A Products Award: Silver ADDY® Award Entrant: 29 Agency Advertiser: Shoe Gypsy Tulsa Title: Shoe Gypsy Tulsa Award: Bronze ADDY® Award Entrant: Imaginuity Interactive Advertiser: Erwin Distributing Title: Wally's Party Factory website relaunch Award: Bronze ADDY® Award Entrant: Integer Group Advertiser: Bimbo Bakeries USA Title: Arnoldbread.com Award: Bronze ADDY® Award Entrant: Integer Group Advertiser: Bimbo Bakeries USA Title: ThomasBread.com 35 B Outlets Award: Silver ADDY® Award Entrant: Integer Group Advertiser: 7-Eleven Title: 7-Eleven.com Award: Bronze ADDY® Award Entrant: Imaginuity Interactive Advertiser: POOLCORP (SM) Title: Swimmingpool.com website relaunch and social media campaign 35 C Services Award: Gold ADDY® Award Entrant: TM Advertising Advertiser: Texas Tourism Title: TravelTex.com Award: Gold ADDY® Award Entrant: 29 Agency Advertiser: People to People Ambassador Programs Title: Remember NOLA Award: Silver ADDY® Award Entrant: Black Lab Creative Advertiser: Cassandra Tomassetti Title: Cassandra Fine Catering Website
02/18/2011 12:25:50 AM Page 8 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas INTERACTIVE MEDIA Award: Bronze ADDY® Award Entrant: bloomfield knoble, inc. Advertiser: Fannie Mae Title: Know Your Options Online 36 A Banners / Pop-ups / Screensavers Award: Gold ADDY® Award Entrant: Publicis Dallas Advertiser: Terminix Title: Roach Peelback Award: Silver ADDY® Award Entrant: Publicis Dallas Advertiser: Terminix Title: Termite Peelback 36 B E-Mails / E-Cards Award: Silver ADDY® Award Entrant: Slingshot Advertiser: Haynes and Boone, LLP Title: Haynes and Boone Holiday Card 36 C Micro or Mini Sites Award: Gold ADDY® Award Entrant: Click Here Advertiser: Fruit of the Loom Title: Fruit Guy Fans Microsite Award: Gold ADDY® Award Entrant: Click Here Advertiser: Biltmore Title: The Biltmore Christmas Microsite Award: Silver ADDY® Award Entrant: SullivanPerkins Advertiser: Burlington Northern Santa Fe Railway Company Title: Burlington Northern Santa Fe Railway Company Industrial Products E-Brochure Award: Silver ADDY® Award Entrant: Boxcar Creative Advertiser: Corner Bakery Title: Corner Bakery Mobile Site Award: Silver ADDY® Award Entrant: TM Advertising Advertiser: Daikin Title: Never An Uncomfortable Moment 36 D Online Games Award: Gold ADDY® Award Entrant: GDD Interactive Advertiser: Pep Boys Title: Pep Boys Garage, Speed Wrench Game Award: Gold ADDY® Award Entrant: GDD Interactive Advertiser: Pep Boys Title: Pep Boys Garage, Bobble Yourself Award: Silver ADDY® Award Entrant: Rapp Advertiser: HP Title: Sprawl Monster 36 F Online Annual Report
02/18/2011 12:25:50 AM Page 9 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas INTERACTIVE MEDIA Award: Gold ADDY® Award Entrant: Click Here Advertiser: The Salvation Army Title: The Salvation Army Digital 2010 Annual Report 36 I Internet Commercials Award: Silver ADDY® Award Entrant: 29 Agency Advertiser: Project 7 Title: Project 7 Coffee Video 36 J Webisodes Award: Silver ADDY® Award Entrant: TM Advertising Advertiser: Texas Tourism Title: Austin Webisode Award: Silver ADDY® Award Entrant: TM Advertising Advertiser: Texas Tourism Title: Marfa/ Fort Davis Webisode Websites / Online 37 Campaign Award: Silver ADDY® Award Entrant: Slingshot Advertiser: Brown-Forman Title: Back Jack Campaign Award: Silver ADDY® Award Entrant: Targetbase Advertiser: American Honda Title: Honda 2011 Odyssey: my vantasy online campaign Award: Bronze ADDY® Award Entrant: Publicis Dallas Advertiser: Glaxo Smith Kline BC and Goody's Powders Title: Richard Petty vs. Trace Adkins Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Road Trip Rally
RADIO Local (one metro) 39 A :30 Award: Silver ADDY® Award Entrant: Dieste, Inc. Advertiser: Latino Cultural Center Title: Dungeon Award: Silver ADDY® Award Entrant: Dieste, Inc. Advertiser: Latino Cultural Center Title: Madre Award: Silver ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: All Legal All The Time Award: Bronze ADDY® Award Entrant: Dieste, Inc. Advertiser: Latino Cultural Center Title: Pearl
02/18/2011 12:25:50 AM Page 10 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas RADIO Award: Bronze ADDY® Award Entrant: Dieste, Inc. Advertiser: Latino Cultural Center Title: Puerta Award: Bronze ADDY® Award Entrant: Dieste, Inc. Advertiser: Latino Cultural Center Title: The March Regional/National 41 A :30 Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven 'Burrito Rollers' Award: Bronze ADDY® Award Entrant: Publicis Dallas Advertiser: Nestle PowerBar Title: Washboard 41 B :60 or more Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven 'Alarm Clock'
TELEVISION Local, Single (one DMA) 44 B :30 Award: Gold ADDY® Award Entrant: Commerce House Advertiser: Texas Health Resources Title: Texas Health Resources - 'Scars' TV Local 45 Campaign Award: Silver ADDY® Award Entrant: Commerce House Advertiser: Texas Health Resources Title: Texas Health Resources - 2010 TV Regional/National TV, Single 47 A Consumer Products Award: Gold ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: Every Morning Award: Silver ADDY® Award Entrant: Firehouse Advertiser: Interstate Batteries Title: Tight Fit Award: Silver ADDY® Award Entrant: Moroch Advertiser: Pure Fishing Title: Ugly Stik: Wives
02/18/2011 12:25:50 AM Page 11 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas TELEVISION Award: Silver ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: Morning Sounds Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: Texas Lottery Commission Title: Texas Lottery 'It's Here' Award: Bronze ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: T-Shirt Wars 2 Award: Bronze ADDY® Award Entrant: Moroch Advertiser: McDonald's Title: Where Does Breakfast Come From 47 B Consumer Outlets Award: Gold ADDY® Award Entrant: The Richards Group Advertiser: GameStop Title: GameStop - Holiday "Cool Dad" 47 C Consumer Services Award: Gold ADDY® Award and BEST OF SHOW - TV Entrant: TM Advertising Advertiser: American Airlines Title: Thank You Award: Gold ADDY® Award Entrant: TM Advertising Advertiser: American Airlines Title: Putting Them First Award: Gold ADDY® Award Entrant: TM Advertising Advertiser: American Airlines Title: Win Win Award: Gold ADDY® Award Entrant: TM Advertising Advertiser: American Airlines Title: Late Nate Award: Silver ADDY® Award Entrant: iNSPIRE! Advertiser: Boost Mobile Title: Boost Mobile: Long Face Award: Silver ADDY® Award Entrant: iNSPIRE! Advertiser: Boost Mobile Title: Boost Mobile: Tragic Face Award: Bronze ADDY® Award Entrant: TracyLocke Advertiser: TXU Energy Title: TXU 'Earth Day' Award: Bronze ADDY® Award Entrant: Moroch Advertiser: Western Union Title: Cat Jacket Regional/National TV Campaigns 48 A Consumer Products
02/18/2011 12:25:50 AM Page 12 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas TELEVISION Award: Gold ADDY® Award Entrant: MWW Group Advertiser: Samsung Telecommunications America Title: Samsung Galaxy S Campaign 48 B Consumer Outlets Award: Silver ADDY® Award Entrant: The Richards Group Advertiser: GameStop Title: GameStop Holiday Campaign 48 C Consumer Services Award: Bronze ADDY® Award Entrant: Moroch Advertiser: Western Union Title: Everyone's Happy: Cat Jacket, Habitrail, Fur Suit, Maine Air Award: Bronze ADDY® Award Entrant: iNSPIRE! Advertiser: Boost Mobile Title: Boost Mobile: Facing Abuse Campaign
ADVERTISING FOR THE ARTS & Collateral 55 C Brochure / Sales Kit Award: Silver ADDY® Award Entrant: SullivanPerkins Advertiser: Kitchen Dog Theater Title: Kitchen Dog Theater 2010-11 Season Brochure 55 E Poster Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven Cowboys & Aliens Poster Broadcast/Electronic 57 A TV Award: Gold ADDY® Award Entrant: TM Advertising Advertiser: Dallas Film Society Title: The Talk Theatrical Trailer
PUBLIC SERVICE Collateral 62 E Poster Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Children's Advocacy Center for Collin County Title: Children's Advocacy Center for Collin County - Bear Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Children's Advocacy Center for Collin County Title: Children's Advocacy Center for Collin County - Robot Award: Silver ADDY® Award Entrant: TM Advertising Advertiser: Cotes du Coeur Title: Cotes du Coeur International Fine Wine Auction & Celebrity Chef Dinner
02/18/2011 12:25:50 AM Page 13 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas PUBLIC SERVICE 62 G Cards / Invitations / Announcements Award: Gold ADDY® Award Entrant: TracyLocke Advertiser: The Bridge Homeless Shelter/Meddlesome Moth Title: The Bridge Homeless Shelter/Meddlesome Moth Invitation Broadcast/Electronic 64 A TV Award: Silver ADDY® Award Entrant: Dieste, Inc. Advertiser: Comenzar de Nuevo Title: Goodbye 64 D Interactive Award: Gold ADDY® Award Entrant: Moroch Advertiser: Habitat for Humanity Title: Habitat for Humanity_IM Good People Non-Traditional 66 Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven Cup With A Cause Campaign Campaign 68 A Single Medium Campaign (for categories 62-67) Award: Silver ADDY® Award Entrant: Launch Agency Advertiser: Children's Advocacy Center for Collin County Title: Children's Advocacy Center for Collin County - Poster Campaign Award: Silver ADDY® Award Entrant: Firehouse Advertiser: 1 Million 4 Anna Title: 1 Million 4 Anna
ADVERTISING INDUSTRY SELF- Creative Services and Industry Suppliers 69 J Direct Marketing / Specialty Items Award: Gold ADDY® Award Entrant: Crockett Creative Ink, Inc. Advertiser: Crockett Creative Ink, Inc. Title: Royal Treat for the Holidays
ELEMENTS OF ADVERTISING Logo 72 Award: Gold ADDY® Award Entrant: Black Lab Creative Advertiser: Lone Star Puppy Raisers Title: Lone Star Puppy Raisers Award: Gold ADDY® Award Entrant: Weber Shandwick Advertiser: Downtown Dallas, Inc. Title: Downtown Dallas, Inc.
02/18/2011 12:25:50 AM Page 14 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas ELEMENTS OF ADVERTISING Award: Gold ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: Slurpee Unity Tour Logo Award: Silver ADDY® Award Entrant: Weber Shandwick Advertiser: Dallas Zoo Management, Inc. Title: Children's Aquarium at Fair Park Award: Silver ADDY® Award Entrant: Firehouse Advertiser: Mason/Burks Family Title: Fish Rodeo Award: Silver ADDY® Award Entrant: Aars | Wells Advertiser: Arbor Stakes Title: Arbor Stakes- Logo Award: Silver ADDY® Award Entrant: TracyLocke Advertiser: 7-Eleven Title: 7-Eleven Cowboys & Aliens Logo Award: Bronze ADDY® Award Entrant: 29 Agency Advertiser: Holy Cow, LLC. Title: Lord Nut Levington Illustration 73 B Illustration Campaign Award: Bronze ADDY® Award Entrant: Half Price Books Advertiser: Half Price Books Title: 2011 Half Price Books Calendar Illustrations Photography 74 B Color Award: Silver ADDY® Award Entrant: Clay Hayner Photography Advertiser: Haggar Clothing Company Title: Haggar Fall 2010 Look Book
STUDENT ADDY Categories Sales Promotion S01 A Packaging Award: Student Gold ADDY® and Student BEST OF SHOW ADDY® Entrant: Kathryn D. Morris Advertiser: Art Institute of Dallas Title: Glo Lightbulb Campaign Award: Student Gold ADDY® Entrant: Derek Heinze Advertiser: Texas A&M University- Commerce Title: Soapylove Packaging Collateral Material S02 C Poster Award: Student Bronze ADDY® Entrant: Nooka - Function meets fiction Advertiser: SMU - Method Creative Title: Nooka - Function meets fiction
02/18/2011 12:25:50 AM Page 15 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas STUDENT ADDY Categories Direct Marketing S03 Award: Student Gold ADDY® Entrant: FitTV Advertiser: SMU - Method Creative Title: FitTV At-Home Fitness Catalogue Out-of-Home S04 Award: Student Gold ADDY® Entrant: GrubHub.com Advertiser: SMU - Method Creative Title: GrubHub.com - Restaurants delivered Non-Traditional Advertising S05 Award: Student Silver ADDY® Entrant: Kirby Sandifer Advertiser: University of North Texas Title: Sawzall Ambient Campaign Award: Student Bronze ADDY® Entrant: Spanx Advertiser: SMU - Method Creative Title: Spanx Undercover Diet Consumer or Trade Publication S06 B Campaign (2 - 4 ads) Award: Student Gold ADDY® Entrant: Kirby Sandifer Advertiser: University of North Texas Title: Simple Shoes Campaign Award: Student Silver ADDY® Entrant: Haynes Advertiser: SMU - Method Creative Title: Haynes - Don't get taken for a ride Award: Student Silver ADDY® Entrant: Nicholas Denman Advertiser: University of North Texas Title: Le Creuset Campaign Award: Student Bronze ADDY® Entrant: ADT Advertiser: SMU - Method Creative Title: ADT - Make criminals harmless Award: Student Bronze ADDY® Entrant: Everlast Advertiser: SMU - Method Creative Title: Everlast - It's not a routine. It's a ritual. Award: Student Bronze ADDY® Entrant: Craftsman Auto Hammer Advertiser: SMU - Method Creative Title: Craftsman Auto Hammer Award: Student Bronze ADDY® Entrant: Nooka - Times change Advertiser: SMU - Method Creative Title: Nooka - Times change Award: Student Bronze ADDY® Entrant: Derek Heinze Advertiser: Texas A&M University- Commerce Title: Find The TRUTH
02/18/2011 12:25:50 AM Page 16 of 17
ADDY Winners Book
10 District Ten 09 AAF - Dallas STUDENT ADDY Categories Award: Student Bronze ADDY® Entrant: Nicholas Denman Advertiser: University of North Texas Title: Bicycle Playing Cards Award: Student Bronze ADDY® Entrant: Scott Spooner Advertiser: University of North Texas Title: Baume & Mercier (Diving Watches) Mixed Media S12 Campaign Award: Student Silver ADDY® Entrant: Ronnie Allman & Nate Brown Advertiser: A&M Commerce Title: KERA Radio Elements of Advertising S13 A Logo Award: Student Bronze ADDY® Entrant: Derek Heinze Advertiser: Texas A&M University- Commerce Title: Soapylove Logo S14 A Illustration Award: Student Silver ADDY® Entrant: Nooka - Function meets fiction Advertiser: SMU - Method Creative Title: Nooka - Function meets fiction Illustration
02/18/2011 12:25:50 AM Page 17 of 17