sign in sign up
<<
Home , Omnicom Group, Proximity Worldwide, TBWA Worldwide, TM Advertising

ADAGE.COM/AGENCYFAMILYTREES09 PROFILES OF WORLD’S TOP 50 AGENCY FIRMS, PART OF PREMIUM CONTENT IN ADAGE.COM’S AGENCY FAMILY TREES 2009 DATACENTER Primary holdings of the world’s top four agency companies by 2008 worldwide revenue WPP $13.60B $13.36B INTERPUBLIC GROUP OF COS. $6.96B GROUPE $6.90B NO.1 WORLDWIDE REVENUE NO.2 WORLDWIDE REVENUE NO.3 WORLDWIDE REVENUE NO.4 WORLDWIDE REVENUE

NORTH AMERICA REVENUE: $4.73 BILLION HEADQUARTERS: LONDON U.S. REVENUE: $6.89 BILLION HEADQUARTERS: U.S. REVENUE: $3.79 BILLION HEADQUARTERS: NEW YORK NORTH AMERICA REVENUE: $2.95 BILLION HEADQUARTERS: WORLDWIDE EMPLOYEES: 112,262 MARKET CAP: $7.96 BILLION WORLDWIDE EMPLOYEES: 68,000 MARKET CAP: $8.97 BILLION WORLDWIDE EMPLOYEES: 45,000 MARKET CAP: $2.70 BILLION WORLDWIDE EMPLOYEES: 44,727 MARKET CAP: $5.45 BILLION

WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $1.19 BILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES Branding/identity, & media Specialty communications Traditional media Constituency Management Advertising & media Media Advertising 1 healthcare & $6.06 billion; 44.5% Grey $614 MILLION $1.28 billion; 9.5% advertising Bernard Hodes Group $116 MILLION Group $4.36 billion; 62.6% $75 $1.79 billion; 26.0% $2.62 billion; 38.0% Bartle Bogle Hegarty $169 MILLION specialist $5.73 billion; 42.9% $1.07 billion; 15.4% FutureBrand MILLION LEAD NETWORK AGENCY RECRUITMENT AGENCY LONDON-BASED AD AGENCY. PUBLICIS OWNS 49% communications Public relations BRANDING CONSULTANCY. ALIGNED WITH MCCANN $3.81 billion; 28.0% G2 $439 MILLION $1.27 billion; 9.5% C2 Creative $11 MILLION Healthcare $157 MILLION Bromley Communications $21 MILLION $369 million; 5.3% SERVICES AGENCY PART OF RADIATE GROUP AD AGENCY HISPANIC AD AGENCY. PUBLICIS OWNS 49% $22 GHG $119 MILLION Cline Davis & Mann $130 MILLION Huge $32 MILLION Burrell Comm. Group MILLION HEALTHCARE AGENCY HEALTHCARE AGENCY DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49% $81 Batey $10 MILLION Corbett Accel IW Group $9 MILLION Fallon Worldwide MILLION Marketing AD AGENCY IN SSF GROUP WITH SAATCHI SINGAPORE-BASED AGENCY NETWORK. Healthcare Group $61 MILLION services ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49% . “ ” HEALTHCARE AGENCY (excluding CMG) $148 SAMS (Specialized Kaplan Thaler Group $61 MILLION Winglatino $9 MILLION $1.17 billion; MILLION Agencies and AD AGENCY HISPANIC AD AGENCY Critical Mass $83 MILLION 16.8% EVENT MARKETING AGENCY Marketing Services) Public relations & Information, insight DIGITAL AGENCY. OMNICOM OWNS 54% $2.48 billion; Relay Worldwide $17 MILLION Customer relationship 1. Interpublic discipline percentages are Ad Age estimates except Mullen $114 MILLION public affairs & consultancy 36.0% $111 MILLION management $9 for Constituency Management Group, which is actual. CMG AD AGENCY EVENT MARKETING AGENCY $1.37 billion; 10.1% $2.37 billion; 17.4% UNITED GROUP Cutwater MILLION houses PR agencies, Jack Morton Worldwide, , $5.08 billion; 38.1% FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe AD AGENCY Octagon $148 MILLION Publicis owns 1% of Interpublic Group Berlin Cameron United $19 MILLION SPORTS MARKETING AGENCY MEDIA AGENCIES/VIVAKI GLOBAL NETWORKS AD AGENCY Dieste $45 MILLION GLOBAL NETWORKS GLOBAL NETWORKS HISPANIC AD AGENCY GLOBAL NETWORKS Siboney USA $5 MILLION Cole & Weber United $14 MILLION HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% STARCOM MEDIAVEST AD AGENCY Direct Partners $19 MILLION $2.56 $2.80 $1.26 GROUP $912 MILLION YOUNG & RUBICAM BILLION DDB WORLDWIDE AGENCY MCCANN WORLDGROUP BILLION Tierney Communications $18 MILLION PUBLICIS BILLION $2.80 AD AGENCY $13 Y&R $1.10 BILLION OTHER AGENCIES COMMUNICATIONS GROUP BILLION Doremus $47 MILLION McCann Erickson Publicis $1.07 BILLION SMG Search MILLION SEARCH MARKETING AGENCY LEAD AGENCY NETWORK BUSINESS-TO-BUSINESS AGENCY Worldwide $1.74 BILLION Translation Advertising NA LEAD NETWORK AGENCY Brouillard $15 MILLION DDB Worldwide $1.51 BILLION LEAD NETWORK AGENCY AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44% $12 MILLION Burson Marsteller $406 MILLION AD AGENCY LEAD NETWORK AGENCY Downtown Partners Chicago $4 MILLION Publicis & Hal Riney $20 MILLION Spark DIGITAL MEDIA AGENCY PR AGENCY* AD AGENCY MRM Worldwide $391 MILLION Translation Consulting AD AGENCY CommonHealth $200 MILLION Interbrand $257 MILLION DIGITAL AND DIRECT MARKETING AGENCY & Imaging $10 MILLION $189 Tapestry $11 MILLION Landor Associates $166 MILLION HEALTHCARE AGENCY BRANDING CONSULTANCY Element 79 Partners $31 MILLION Publicis Modem & Dialog MILLION MARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60% STARCOM’S MULTICULTURAL MEDIA AGENCY BRANDING CONSULTANCY AD AGENCY Momentum Worldwide $216 MILLION MARKETING SERVICES AGENCY Tapsa $41 MILLION $235 MILLION Tribal DDB MARKETING SERVICES AGENCY MV42 $6 MILLION Sudler & Hennessey $137 MILLION MADRID-BASED AD AGENCY DIGITAL AGENCY Footsteps $7 MILLION $1.16 MEDIAVEST’S MULTICULTURAL MEDIA AGENCY HEALTHCARE AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% McCann Healthcare MEDIA AGENCIES LEO BURNETT WORLDWIDE BILLION TracyLocke $115 MILLION $132 Worldwide $159 MILLION Cohn & Wolfe MILLION WPP DIGITAL $220 MILLION PROMOTION AGENCY GMMB $39 MILLION Leo Burnett Worldwide $795 MILLION $769 HEALTHCARE AGENCY $841 MILLION ZENITHOPTIMEDIA MILLION PR AGENCY* POLITICAL AD AGENCY MEDIABRANDS LEAD NETWORK AGENCY 24/7 Real Media $113 MILLION Alma DDB $15 MILLION $135 Enfatico $115 MILLION Fortune Promoseven/MCN MILLION $293 Moxie Interactive $18 MILLION DIGITAL AD NETWORK HISPANIC AD AGENCY. OMNICOM OWNS 74% GMR Marketing $106 MILLION Universal McCann $415 MILLION Arc Worldwide MILLION AD AND MARKETING SERVICES AGENCY CREATED FOR DELL MIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC DIGITAL AGENCY EVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP MARKETING SERVICES AGENCY Schematic $44 MILLION Rodgers Townsend $14 MILLION $91 Team/Y&R $112 MILLION Martin Agency MILLION $6 DIGITAL AGENCY AD AGENCY Goodby, Silverstein $326 MILLION Lapiz Hispanic Marketing MILLION MIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE AD AGENCY VIVAKI & Partners $125 MILLION MEDIA AGENCY. ALIGNED WITH DRAFTFCB HISPANIC AD AGENCY Bridge Worldwide $37 MILLION Roberts & Tarlow $12 MILLION Campbell Mithun $74 MILLION $525 VML $100 MILLION AD AGENCY Vigilante Advertising $5 MILLION Digitas MILLION DIGITAL AGENCY AD AGENCY AD AGENCY Reprise Media $14 MILLION DIGITAL AGENCY MULTICULTURAL AD AGENCY DIGITAL AGENCY NETWORK Grizzard Communications SEARCH MARKETING AGENCY Blue Interactive Marketing $14 MILLION Spike DDB $4 MILLION TM Advertising $42 MILLION $38 Bravo Group $32 MILLION Group $36 MILLION Beacon Communications $62 MILLION Performics MILLION SINGAPORE-BASED DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% AD AGENCY Wahlstrom Group $30 MILLION HISPANIC AD AGENCY DIRECT MARKETING AGENCY JAPANESE AD AGENCY. PUBLICIS OWNS 66%; SEARCH MARKETING AGENCY. PART OF VIVAKI DIRECTORY AGENCY HeathWallace $9 MILLION RAPP $657 MILLION Fitzgerald & Co. $28 MILLION DENTSU OWNS 34% $8 Kang & Lee $16 MILLION $72 MILLION Denuo MILLION U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) GSD&M Idea City AD AGENCY ASIAN-AMERICAN AD AGENCY AD AGENCY ID Media NA CONSULTANCY. PART OF VIVAKI Kern Organization $17 MILLION $24 MEDIA AGENCY $936 $880 MILLION Avrett Free Ginsberg MILLION SAATCHI & SAATCHI MILLION WUNDERMAN MARKETING SERVICES AGENCY. PART OF RAPP Harrison & Star $55 MILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) MEDIA AGENCIES AD AGENCY Magna NA HEALTHCARE AGENCIES HEALTHCARE AGENCY Saatchi & Saatchi $790 MILLION $60 Gotham $20 MILLION MEDIA NEGOTIATION AND RESEARCH UNIT Revenue figures are for U.S. only for these healthcare agencies Blast Radius MILLION $2.53 Javelin Direct $53 MILLION LEAD NETWORK AGENCY Saatchi & Saatchi DIGITAL AGENCY. IN WUNDERMAN NETWORK GROUP M $2.36 BILLION BBDO WORLDWIDE BILLION AD AGENCY Newspaper Services of America NA DIRECT MARKETING AGENCY Saatchi & Saatchi X $71 MILLION Healthcare Communications $85 MILLION $26 $1.99 Casanova Pendrill $15 MILLION NEWSPAPER MEDIA AGENCY RTC Relationship Marketing MILLION Mindshare Worldwide $827 MILLION BBDO Worldwide BILLION LatinWorks $17 MILLION PROMOTION AGENCY PART OF PUBLICIS HEALTHCARE DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK LEAD NETWORK AGENCY HISPANIC AD AGENCY MEDIA AGENCY HISPANIC AD AGENCY. OMNICOM OWNS 49%. Team One Advertising $55 MILLION Medicus Lifebrands $45 MILLION $24 $347 PUBLIC RELATIONS Zaaz MILLION Mediaedge:cia $705 MILLION MILLION Marketing Arm $73 MILLION $1.25 AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL, DIRECT AND DATA AGENCY NETWORK DRAFTFCB BILLION MEDIA AGENCY MARKETING SERVICES AGENCY GolinHarris $115 MILLION Conill Advertising $20 MILLION Brand Pharm $16 MILLION $12 $129 $955 PR AGENCY Designkitchen MILLION MediaCom $640 MILLION Organic MILLION Martin Williams Advertising $41 MILLION DraftFCB MILLION HISPANIC AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL AGENCY LEAD NETWORK AGENCY MEDIA AGENCY AD AGENCY $380 MILLION Saatchi & Saatchi S NA Williams-Labadie $15 MILLION $60 $130 Maxus $95 MILLION Atmosphere MILLION Merkley & Partners $61 MILLION R/GA MILLION PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP ENVIRONMENTAL MARKETING CONSULTANCY PART OF PUBLICIS HEALTHCARE $1.92 BILLION OGILVY GROUP MEDIA AGENCY DIGITAL AGENCY AD AGENCY DIGITAL AGENCY $11 $105 Ogilvy & Mather Worldwide $771 MILLION Group M Search $88 MILLION Barefoot MILLION Red Urban $13 MILLION DraftFCB HealthCare MILLION LEAD AGENCY NETWORK SEARCH MARKETING AGENCY DIGITAL AGENCY DIGITAL AGENCY HEALTHCARE AGENCY Ogilvy Healthworld $95 MILLION Russ Reid Co. $29 MILLION Hacker Group $38 MILLION HEALTHCARE AGENCY WPP INVESTMENTS TBWA WORLDWIDE $1.96 BILLION DIRECT MARKETING AGENCY DIRECT MARKETING AGENCY PERCENT OF 2008 WORLDWIDE REVENUE BY REGION $51 Serino Coyne $14 MILLION Rivet $18 MILLION Memac Ogilvy & Mather MILLION Asatsu-DK $503 MILLION TBWA Worldwide $1.36 BILLION MIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP AD AGENCY PROMOTION AGENCY TOKYO-BASED AD AGENCY. WPP OWNS 22.9% LEAD NETWORK AGENCY OMNICOM INTERPUBLIC PUBLICIS OGILVYONE WORLDWIDE $1.05 BILLION Siegel & Gale $23 MILLION GROUP GROUP OF COS. WPP GROUPE STW Group $256 MILLION Zimmerman Advertising $186 MILLION $571 MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) BRANDING CONSULTANCY LOWE MILLION SYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1% AD AGENCY U.S. 51.6% 54.5% NORTH AMERICA 34.8% 42.7% $374 Targetbase $94 MILLION $459 OgilvyInteractive MILLION Chime Communications $203 MILLION Integer Group $136 MILLION Lowe Worldwide MILLION DIGITAL AGENCY. PART OF OGILVYONE MARKETING SERVICES AGENCY LONDON-BASED HOLDING COMPANY. WPP OWNS 19.3% PROMOTION AGENCY LEAD NETWORK AGENCY EUROPE 32.3% 25.3% EUROPE 41.2% 38.4% $102 Unit 7 $21 MILLION OgilvyAction MILLION HighCo $101 MILLION TBWA/WorldHealth $101 MILLION Lowe Healthcare 9.4% 11.0% MARKETING SERVICES AGENCY. PART OF OGILVYONE DIRECT MARKETING AGENCY ASIA PACIFIC ASIA PACIFIC MARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1% HEALTHCARE AGENCY Worldwide $112 MILLION Neo@Ogilvy $88 MILLION HEALTHCARE AGENCY 5.1% 5.1% BPG Group (Bates PanGulf) $57 MILLION Agency.com $94 MILLION LATIN AMERICA 16.2% LATIN AMERICA 24.0% DIGITAL MEDIA AGENCY. PART OF OGILVYONE MEDIA AGENCIES DUBAI-BASED AGENCY NETWORK. WPP OWNS 40% DIGITAL AGENCY 5.8% 2.9% Bates 141 $154 MILLION OTHER AGENCIES ALL OTHER MARKETS AFRICA AND MIDDLE EAST GIIR $52 MILLION Tequila $80 MILLION HONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE OMNICOM MEDIA GROUP $2.00 BILLION SEOUL-BASED HOLDING COMPANY FOR HS AD AND MARKETING SERVICES AGENCY Accentmarketing $14 MILLION WUNDERMAN KOREA. WPP OWNS ABOUT 20% HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% OMD Worldwide $907 MILLION JWT $1.38 BILLION CHI & Partners $46 MILLION MEDIA AGENCY Campbell-Ewald $210 MILLION LONDON-BASED AD AGENCY. WPP OWNS 49.9% OTHER AGENCIES AD AGENCY ABOUT AGENCY FAMILY TREES 2009 JWT $1.16 BILLION PHD $176 MILLION LEAD NETWORK AGENCY UniWorld Group $26 MILLION 180 Amsterdam/180 LA $44 MILLION MEDIA AGENCY Carmichael Lynch $47 MILLION PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900 MULTICULTURAL AGENCY. WPP OWNS 49% AD AGENCY AD AGENCY RMG Connect $153 MILLION Novus Print Media Network $160 MILLION Advertising Age’s DataCenter produced this poster and a premium subscriber database *Public relations agency revenue excluded from orange- MARKETING SERVICES AGENCY Kinetic NA Alcone Marketing Group $44 MILLION MEDIA AGENCY Dailey $34 MILLION (AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008 colored network totals. OUT-OF-HOME MEDIA AGENCY. WPP OWNS 50% PROMOTION AGENCY AD AGENCY revenue for key agency networks, ad agencies and marketing-services agencies owned by JWT Specialized Resolution Media $14 MILLION the world’s Big 4 agency holding companies. Agency networks are in orange; agencies are in Source: Ad Age DataCenter analysis Communications $49 MILLION Arnell Group $27 MILLION SEARCH MARKETING AGENCY Deutsch $148 MILLION black. Total revenue for holding companies is from public documents. Revenue is worldwide RECRUITMENT AND OTHER SERVICES MARKET RESEARCH AD AND BRANDING AGENCY AD AGENCY except where indicated. Ad Age estimated revenue for networks and agencies. Figures are Ketchum Directory rounded. Not all units are shown; network listings are not comprehensive. Market-cap figures AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09 Malone Advertising $22 MILLION Kantar Group $2.37 BILLION Beanstalk Group $16 MILLION Advertising $101 MILLION Endeavor Marketing NA are as of April 17, 2009. AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09 AD AGENCY MARKET RESEARCH GROUP BRANDING CONSULTANCY DIRECTORY AGENCY ENTERTAINMENT MARKETING CONSULTANCY This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.