ADAGE.COM/AGENCYFAMILYTREES09 PROFILES OF WORLD’S TOP 50 AGENCY FIRMS, PART OF PREMIUM CONTENT IN ADAGE.COM’S AGENCY FAMILY TREES 2009 DATACENTER Primary holdings of the world’s top four agency companies by 2008 worldwide revenue WPP $13.60B OMNICOM GROUP $13.36B INTERPUBLIC GROUP OF COS. $6.96B PUBLICIS GROUPE $6.90B NO.1 WORLDWIDE REVENUE NO.2 WORLDWIDE REVENUE NO.3 WORLDWIDE REVENUE NO.4 WORLDWIDE REVENUE NORTH AMERICA REVENUE: $4.73 BILLION HEADQUARTERS: LONDON U.S. REVENUE: $6.89 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE: $3.79 BILLION HEADQUARTERS: NEW YORK NORTH AMERICA REVENUE: $2.95 BILLION HEADQUARTERS: PARIS WORLDWIDE EMPLOYEES: 112,262 MARKET CAP: $7.96 BILLION WORLDWIDE EMPLOYEES: 68,000 MARKET CAP: $8.97 BILLION WORLDWIDE EMPLOYEES: 45,000 MARKET CAP: $2.70 BILLION WORLDWIDE EMPLOYEES: 44,727 MARKET CAP: $5.45 BILLION WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $1.19 BILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES Branding/identity, Advertising & media Specialty communications Traditional media Constituency Management Advertising & media Media Advertising 1 healthcare & $6.06 billion; 44.5% Grey $614 MILLION $1.28 billion; 9.5% advertising Bernard Hodes Group $116 MILLION Group $4.36 billion; 62.6% $75 $1.79 billion; 26.0% $2.62 billion; 38.0% Bartle Bogle Hegarty $169 MILLION specialist $5.73 billion; 42.9% $1.07 billion; 15.4% FutureBrand MILLION LEAD NETWORK AGENCY RECRUITMENT AGENCY LONDON-BASED AD AGENCY. PUBLICIS OWNS 49% communications Public relations BRANDING CONSULTANCY. ALIGNED WITH MCCANN $3.81 billion; 28.0% G2 $439 MILLION $1.27 billion; 9.5% C2 Creative $11 MILLION Healthcare Hill Holliday $157 MILLION Bromley Communications $21 MILLION $369 million; 5.3% MARKETING SERVICES AGENCY PART OF RADIATE GROUP AD AGENCY HISPANIC AD AGENCY. PUBLICIS OWNS 49% $22 GHG $119 MILLION Cline Davis & Mann $130 MILLION Huge $32 MILLION Burrell Comm. Group MILLION HEALTHCARE AGENCY HEALTHCARE AGENCY DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49% $81 Batey $10 MILLION Corbett Accel IW Group $9 MILLION Fallon Worldwide MILLION Marketing AD AGENCY IN SSF GROUP WITH SAATCHI SINGAPORE-BASED AGENCY NETWORK. Healthcare Group $61 MILLION services ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49% . “ ” HEALTHCARE AGENCY (excluding CMG) $148 SAMS (Specialized Kaplan Thaler Group $61 MILLION Winglatino $9 MILLION $1.17 billion; Jack Morton Worldwide MILLION Agencies and AD AGENCY HISPANIC AD AGENCY Critical Mass $83 MILLION 16.8% EVENT MARKETING AGENCY Marketing Services) Public relations & Information, insight DIGITAL AGENCY. OMNICOM OWNS 54% $2.48 billion; Relay Worldwide $17 MILLION Customer relationship 1. Interpublic discipline percentages are Ad Age estimates except Mullen $114 MILLION public affairs & consultancy 36.0% $111 MILLION management $9 for Constituency Management Group, which is actual. CMG AD AGENCY EVENT MARKETING AGENCY $1.37 billion; 10.1% $2.37 billion; 17.4% UNITED GROUP Cutwater MILLION houses PR agencies, Jack Morton Worldwide, Octagon, $5.08 billion; 38.1% FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe AD AGENCY Octagon $148 MILLION Publicis owns 1% of Interpublic Group Berlin Cameron United $19 MILLION SPORTS MARKETING AGENCY MEDIA AGENCIES/VIVAKI GLOBAL NETWORKS AD AGENCY Dieste $45 MILLION GLOBAL NETWORKS GLOBAL NETWORKS HISPANIC AD AGENCY GLOBAL NETWORKS Siboney USA $5 MILLION Cole & Weber United $14 MILLION HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% STARCOM MEDIAVEST AD AGENCY Direct Partners $19 MILLION $2.56 $2.80 $1.26 GROUP $912 MILLION YOUNG & RUBICAM BRANDS BILLION DDB WORLDWIDE DIRECT MARKETING AGENCY MCCANN WORLDGROUP BILLION Tierney Communications $18 MILLION PUBLICIS BILLION $2.80 AD AGENCY $13 Y&R $1.10 BILLION OTHER AGENCIES COMMUNICATIONS GROUP BILLION Doremus $47 MILLION McCann Erickson Publicis $1.07 BILLION SMG Search MILLION SEARCH MARKETING AGENCY LEAD AGENCY NETWORK BUSINESS-TO-BUSINESS AGENCY Worldwide $1.74 BILLION Translation Advertising NA LEAD NETWORK AGENCY Brouillard $15 MILLION DDB Worldwide $1.51 BILLION LEAD NETWORK AGENCY AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44% $12 MILLION Burson Marsteller $406 MILLION AD AGENCY LEAD NETWORK AGENCY Downtown Partners Chicago $4 MILLION Publicis & Hal Riney $20 MILLION Spark DIGITAL MEDIA AGENCY PR AGENCY* AD AGENCY MRM Worldwide $391 MILLION Translation Consulting AD AGENCY CommonHealth $200 MILLION Interbrand $257 MILLION DIGITAL AND DIRECT MARKETING AGENCY & Brand Imaging $10 MILLION $189 Tapestry $11 MILLION Landor Associates $166 MILLION HEALTHCARE AGENCY BRANDING CONSULTANCY Element 79 Partners $31 MILLION Publicis Modem & Dialog MILLION MARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60% STARCOM’S MULTICULTURAL MEDIA AGENCY BRANDING CONSULTANCY AD AGENCY Momentum Worldwide $216 MILLION MARKETING SERVICES AGENCY Tapsa $41 MILLION $235 MILLION Tribal DDB MARKETING SERVICES AGENCY MV42 $6 MILLION Sudler & Hennessey $137 MILLION MADRID-BASED AD AGENCY DIGITAL AGENCY Footsteps $7 MILLION $1.16 MEDIAVEST’S MULTICULTURAL MEDIA AGENCY HEALTHCARE AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% McCann Healthcare MEDIA AGENCIES LEO BURNETT WORLDWIDE BILLION TracyLocke $115 MILLION $132 Worldwide $159 MILLION Cohn & Wolfe MILLION WPP DIGITAL $220 MILLION PROMOTION AGENCY GMMB $39 MILLION Leo Burnett Worldwide $795 MILLION $769 HEALTHCARE AGENCY $841 MILLION ZENITHOPTIMEDIA MILLION PR AGENCY* POLITICAL AD AGENCY MEDIABRANDS LEAD NETWORK AGENCY 24/7 Real Media $113 MILLION Alma DDB $15 MILLION $135 Enfatico $115 MILLION Fortune Promoseven/MCN MILLION $293 Moxie Interactive $18 MILLION DIGITAL AD NETWORK HISPANIC AD AGENCY. OMNICOM OWNS 74% GMR Marketing $106 MILLION Universal McCann $415 MILLION Arc Worldwide MILLION AD AND MARKETING SERVICES AGENCY CREATED FOR DELL MIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC DIGITAL AGENCY EVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP MARKETING SERVICES AGENCY Schematic $44 MILLION Rodgers Townsend $14 MILLION $91 Team/Y&R $112 MILLION Martin Agency MILLION $6 DIGITAL AGENCY AD AGENCY Goodby, Silverstein $326 MILLION Lapiz Hispanic Marketing MILLION MIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE AD AGENCY Initiative VIVAKI & Partners $125 MILLION MEDIA AGENCY. ALIGNED WITH DRAFTFCB HISPANIC AD AGENCY Bridge Worldwide $37 MILLION Roberts & Tarlow $12 MILLION Campbell Mithun $74 MILLION $525 VML $100 MILLION AD AGENCY Vigilante Advertising $5 MILLION Digitas MILLION DIGITAL AGENCY AD AGENCY AD AGENCY Reprise Media $14 MILLION DIGITAL AGENCY MULTICULTURAL AD AGENCY DIGITAL AGENCY NETWORK Grizzard Communications SEARCH MARKETING AGENCY Blue Interactive Marketing $14 MILLION Spike DDB $4 MILLION TM Advertising $42 MILLION $38 Bravo Group $32 MILLION Group $36 MILLION Beacon Communications $62 MILLION Performics MILLION SINGAPORE-BASED DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% AD AGENCY Wahlstrom Group $30 MILLION HISPANIC AD AGENCY DIRECT MARKETING AGENCY JAPANESE AD AGENCY. PUBLICIS OWNS 66%; SEARCH MARKETING AGENCY. PART OF VIVAKI DIRECTORY AGENCY HeathWallace $9 MILLION RAPP $657 MILLION Fitzgerald & Co. $28 MILLION DENTSU OWNS 34% $8 Kang & Lee $16 MILLION $72 MILLION Denuo MILLION U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) GSD&M Idea City AD AGENCY ASIAN-AMERICAN AD AGENCY AD AGENCY ID Media NA CONSULTANCY. PART OF VIVAKI Kern Organization $17 MILLION $24 MEDIA AGENCY $936 $880 MILLION Avrett Free Ginsberg MILLION SAATCHI & SAATCHI MILLION WUNDERMAN MARKETING SERVICES AGENCY. PART OF RAPP Harrison & Star $55 MILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) MEDIA AGENCIES AD AGENCY Magna NA HEALTHCARE AGENCIES HEALTHCARE AGENCY Saatchi & Saatchi $790 MILLION $60 Gotham $20 MILLION MEDIA NEGOTIATION AND RESEARCH UNIT Revenue figures are for U.S. only for these healthcare agencies Blast Radius MILLION $2.53 Javelin Direct $53 MILLION LEAD NETWORK AGENCY Saatchi & Saatchi DIGITAL AGENCY. IN WUNDERMAN NETWORK GROUP M $2.36 BILLION BBDO WORLDWIDE BILLION AD AGENCY Newspaper Services of America NA DIRECT MARKETING AGENCY Saatchi & Saatchi X $71 MILLION Healthcare Communications $85 MILLION $26 $1.99 Casanova Pendrill $15 MILLION NEWSPAPER MEDIA AGENCY RTC Relationship Marketing MILLION Mindshare Worldwide $827 MILLION BBDO Worldwide BILLION LatinWorks $17 MILLION PROMOTION AGENCY PART OF PUBLICIS HEALTHCARE DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK LEAD NETWORK AGENCY HISPANIC AD AGENCY MEDIA AGENCY HISPANIC AD AGENCY. OMNICOM OWNS 49%. Team One Advertising $55 MILLION Medicus Lifebrands $45 MILLION $24 $347 PUBLIC RELATIONS Zaaz MILLION Mediaedge:cia $705 MILLION Proximity Worldwide MILLION Marketing Arm $73 MILLION $1.25 AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL, DIRECT AND DATA AGENCY NETWORK DRAFTFCB BILLION MEDIA AGENCY MARKETING SERVICES AGENCY GolinHarris $115 MILLION Conill Advertising $20 MILLION Brand Pharm $16 MILLION $12 $129 $955 PR AGENCY Designkitchen MILLION MediaCom $640 MILLION Organic MILLION Martin Williams Advertising $41 MILLION DraftFCB MILLION HISPANIC AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL AGENCY LEAD NETWORK AGENCY MEDIA AGENCY AD AGENCY Weber Shandwick $380 MILLION Saatchi & Saatchi S NA Williams-Labadie $15 MILLION $60 $130 Maxus $95 MILLION Atmosphere MILLION Merkley & Partners