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The Future of TV Advertising, a Beet.TV Leadership Forum & Series

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The Future of TV Advertising, a Beet.TV Leadership Forum & Series The Future of TV Advertising, A Beet.TV Leadership Forum & Series at Cannes Lions 2016 Presented by true[X], hosted by OMD Beet.TV forged an exclusive relationship with OMD and the Omnicom Group for an extraordinary activation at Cannes Lions. Beet.TV was hosted at the media agency’s beach-side pavillion called the OMD Oasis. From there, it organized a session a high-profile session and interviewed industry leaders from OMD, TBWA, DDB, USA Today, Washington Post, Turner, Fox, CNN and many others. The program was sponsored by true[X], a division of Fox Television. The sponsor was associated with the series by various means ranging from inclusion in the leadership session, company executive interviews, listings on all OMD promotional material, promotion via Beet and its social channels and association via pre- and post-roll, banners and retargeting. Moreover, the sponsor was recognized in all the posts. The 25-part series was widely syndicated and shared. Some of that syndication is reported in this document. Videos appeared on Beet.TV, Huffington Post, AOL and others. The videos also played on the Beet Twitter feed. The videos have been promoted via email blasts, banners, retargeting. The series has gotten some 60,000 video views and article pages have gotten some 200,000 views. Social interactions and marketing impact via retargeting have reached 400,000. Many of the videos continue to be viewed, with the sponsor’s logo in the post-roll. Here are the key elements: Landing Page: http://www.beet.tv/category/future-of-tv-advertising ​ ​ Leadership Event Page: http://www.beet.tv/the-future-of-tv-advertising ​ Interviewees: Page 2 ​ Visuals: Pages 3-5 ​ Videos & Syndication: Pages 6-12 ​ Tweets & Retweets: Pages 13-18 ​ Interviewees: Jez Frampton – Global CEO, Interbrand Group Slavi Samardzija – Global CEO, Annalect Joe Marchese – President, Advanced Advertising, Fox Networks Group Monica Karo – CEO, OMD USA Winnie Palmer – Director, Digital Marketing & Media, EMEA, Hewlett Packard Enterprise Nikki Mendonça – CEO, OMD EMEA Troy Ruhanen – President & CEO, TBWA Worldwide Chad Stubbs – VP, Marketing, Pepsi Wendy Clark – CEO, DDB Worldwide, North America Sharon O’Sullivan – EVP, Ad Sales, Discovery Communications Lisa Utzschneider – Chief Revenue Officer, Yahoo Anderson Cooper – Journalist & CNN Anchor Jeff Zucker – President, CNN Worldwide Gwyneth Paltrow – Founder & Chief Creative Officer, goop Ben Winkler – Chief Investment Officer, OMD Matt Spiegel – SVP & GM, Marketing & Technology Solutions, MediaLinks Cheuk Chiang – CEO, Asia Pacific, Omnicom Media Group Mainardo de Nardis – CEO, OMD Worldwide 2 Visuals: Pre-Roll: 3 4 Banners (as seen on Beet.TV): 5 Videos: Video 1: Headline: OMD’s de Nardis Searches For Authenticity At The Cannes Oasis Beet.TV: http://www.beet.tv/2016/06/16cannesomdnardis.html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-omds-de-nardis-sear_b_10587540.html YouTube (OMD EMEA): https://www.youtube.com/watch?v=Mz8uJHDSyj4 ​ ​ Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-5767415de4b05cec 82b6fc72?context=SH:SHW519084602:PL7459:1466385565717 Video 2: Headline: Omnicom: TV’s Not Dead, But Mobile TV Is Booming In Asia Beet.TV: http://www.beet.tv/2016/06/16cannesomgchiang.html Additional Syndication: YouTube (OMD EMEA): https://www.youtube.com/watch?v=3RomtBbybpg ​ ​ Facebook (Omnicon Media Group Asia Pacific): https://www.facebook.com/OmnicomMediaGroupAPAC/posts/484475235082473 Video 3: Headline: MediaLink’s Spiegel: TV Ad Loads Can Go Down But Not Necessarily Prices Beet.TV: http://www.beet.tv/2016/06/matt-spiegel-2.html Additional Syndication: Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-576859ffe4b05cec8 2b9be00?context=SH:SHW519084602:PL7459:1466548438669 Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 ​ ​ Video 4: Headline: Fox’s Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads Beet.TV: http://www.beet.tv/2016/06/joe-marchese-2.html ​ ​ 6 Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-foxs-marchese-givin_b_10690698.html Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154275946670820 ​ ​ Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-57683da0e4b05cec 82b958ef?context=SH:SHW519084602:PL7459:1466548474015 Video 5: Headline: OMD’s Winkler Wonders Whether TV Viewers Will Notice Ad Reduction Beet.TV: http://www.beet.tv/2016/06/ben-winkler.html Additional Syndication: YouTube (OMD EMEA): https://www.youtube.com/watch?v=ysPiqMxmrCA ​ ​ Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-57683d9fe4b024a0 e8674f28?context=SH:SHW519084602:PL7459:1466548473554 Facebook (OMD Worldwide): https://www.facebook.com/OMDWorldwide/posts/985329421588268 LinkedIn (true[X]): https://www.linkedin.com/company/true[X] ​ ​ Video 6: Headline: Gwyneth Paltrow at Cannes Lions: Creating a ‘Resonant’ Brand Beet.TV: http://www.beet.tv/2016/06/gwyneth-paltrow-at-cannes-lions-creating-a-resonant-brand.html Additional Syndication: Brandchannel: http://brandchannel.com/2016/06/24/cannes-lions-goop-gwyneth-paltrow-062416/ Facebook (Omnicom): https://www.facebook.com/OmnicomGroupInc/posts/695565397249622 ​ ​ Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-576a6237e4b0a1d8 c0dc7feb?context=SH:SHW519084602:PL7459:1466590528328 Video 7: Headline: Don’t Be Greedy With Consumers, Says Resurgent PHD’s CEO Cooper 7 Beet.TV: http://www.beet.tv/2016/06/16cannesphdcooper.html Additional Syndication: LinkedIn (true[X]): https://www.linkedin.com/company/true[X] ​ ​ Video 8: Headline: Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads Beet.TV: http://www.beet.tv/2016/06/16cannesdiscoveryosullivan.html Additional Syndication: AOL UK: http://discover.aol.co.uk/video/sharonosullivan-5768d823e4b05cec82baea8f/ ​ ​ LinkedIn (OMD Worldwide): https://www.linkedin.com/company/omd ​ ​ Video 9: Headline: CNN Chief Zucker: With Original Programming, Not Just A News Network Beet.TV: http://www.beet.tv/2016/06/jeff-zucker.html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-cnn-chief-zucker-wi_b_10690692.html Video 10: Headline: Anderson Cooper: People Should Consider The Sources Of Their News Feeds Beet.TV: http://www.beet.tv/2016/06/anderson-cooper.html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-anderson-cooper-peo_b_10626930.html YouTube: https://www.youtube.com/watch?v=u4Wsv4lHtGM ​ ​ Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 ​ ​ Video 11: Headline: Yahoo Steps Up Content Marketing Game With ‘Storytellers’ Offering Beet.TV: http://www.beet.tv/2016/06/lisa-utzschneider.html 8 Additional Syndication: Huffington Post Beyond the Horizon: http://shows.huffingtonpost.com/shows/beyond-the-horizon-shw519084602-5771349ca623785e 72b5b3f8?context=SH:SHW519084602:PL7459:1467111022897 Video 12: Headline: Cannes Panel w/ FOX’s Joe Marchese: Choosing Consumer Ad Choices And Other Dystopian Scenarios Beet.TV: http://www.beet.tv/2016/06/omd-panel.html Additional Syndication: Facebook (true[X]): https://www.facebook.com/true[X].io/posts/10154544422415820 ​ ​ Video 13: Headline: Native Ads Don’t Scale Well, Fox’s Marchese Says Beet.TV: http://www.beet.tv/2016/07/16cannesfoxmarchese-2.html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-native-ads-dont-sca_b_10863220.html LinkedIn (true[X]): https://www.linkedin.com/company/true[X] ​ ​ Video 14: Headline: DDB’s Wendy Clark: Intelligent Data is Key Beet.TV: http://www.beet.tv/2016/07/ddb-exec.html Additional Syndication: LinkedIn (true[X]): https://www.linkedin.com/company/true[X] ​ ​ Video 15: Headline: Belief In ‘Better Ads’ Is ‘Self-Delusional’: Fox’s Marchese Beet.TV: http://www.beet.tv/2016/07/16cannesfoxmarchese-3.html 9 Additional Syndication: Huffington Post: http://www.huffingtonpost.com/entry/video-belief-in-better-ad_b_10932334?utm_hp_ref=busines s&ir=Business&section=us_business Video 16: Headline: Music Is the Perfect Marketing Companion, Pepsi’s Stubbs Beet.TV: http://www.beet.tv/2016/07/cannes-pepsi-stubbs.html Additional Syndication: Video 17: Headline: To Attract Talent, TBWA Using Impact-Based Staff Review Metric Beet.TV: http://www.beet.tv/2016/07/troy-ruhanen-true[X].html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-to-attract-talent-t_b_10932352.html AOL On: http://on.aol.com/video/to-attract-talent-tbwa-using-impact-based-staff-review-metric-577bb88d7 6a60532b4ed86df?context=PC:news:PL6333:1448242450240 AOL Beyond the Horizon: http://on.aol.com/shows/beyond-the-horizon-shw519084602-577bb88d76a60532b4ed86df?cont ext=SH:SHW519084602:PL7459:1468261154998 Video 18: Headline: OMD’s Mendonca: Authentic Purpose Marketing Key To Brand Survival Beet.TV: http://www.beet.tv/2016/07/nikki-mendonca.html Additional Syndication: Huffington Post: http://www.huffingtonpost.com/andy-plesser/video-omds-mendonca-authe_b_11054446.html YouTube (OMD EMEA): https://www.youtube.com/watch?v=LoCRsBtwwM8 ​ ​ Video 19: 10 Headline: Innovation & ‘The Machine’: Hewlett Packard’s Palmer explains Beet.TV: http://www.beet.tv/2016/07/innovation-the-machine-hewlett-packard-enterprises-palmer.html
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