2016 Megabrands Table of Contents
2016 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2016 Top 100 OOH Advertisers III. 2016 Top 100 Overall Advertisers IV. 2016 Agency List - Top 100 OOH Advertisers V. 2016 Agency List - Top 100 Overall Advertisers VI. OOH Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2016 2016 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2016 Total 2015 16 vs '15 16 vs '15 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC SERVICES & AMUSEMENTS 371,048.5 22.7% 1 323,507.4 1 47,541.1 14.7% RETAIL 169,399.7 10.3% 2 166,977.1 2 2,422.6 1.5% MEDIA & ADVERTISING 145,368.2 8.9% 3 141,223.4 3 4,144.8 2.9% RESTAURANTS 131,352.8 8.0% 4 119,597.2 5 11,755.6 9.8% PUBLIC TRANSPORT, HOTELS & RESORTS 119,863.5 7.3% 5 122,605.5 4 -2,742.0 -2.2% FINANCIAL 92,810.3 5.7% 6 101,170.3 6 -8,360.0 -8.3% GOVERNMENT, POLITICS & ORGS 83,841.5 5.1% 7 85,984.3 7 -2,142.8 -2.5% INSURANCE & REAL ESTATE 80,349.9 4.9% 8 84,721.6 8 -4,371.7 -5.2% AUTOMOTIVE DEALERS & SERVICES 75,543.4 4.6% 9 69,950.1 10 5,593.3 8.0% COMMUNICATIONS 71,229.6 4.3% 10 80,952.6 9 -9,723.0 -12.0% Total Top Ten Categories 1,340,807.4 81.9% 1,296,689.5 44,117.9 Total 2016 January - March OOH Expenditures $1,637,779,793 Overall Percentage Change January - March '16 vs '15 3.3% Source: Kantar Media, OAAA - May 2016 Prepared by the Outdoor Advertising Association of America 2016 April - June OOH Advertising Expenditures
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