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2016 Megabrands Table of Contents

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2016 Megabrands Table of Contents 2016 MEGABRANDS TABLE OF CONTENTS I. OOH Industry Revenue Overview II. 2016 Top 100 OOH Advertisers III. 2016 Top 100 Overall Advertisers IV. 2016 Agency List - Top 100 OOH Advertisers V. 2016 Agency List - Top 100 Overall Advertisers VI. OOH Specialists Overview OOH INDUSTRY OVERVIEW Top 10 OOH Revenue Categories by Quarter and Full Year 2016 2016 January - March OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar 2016 Total 2015 16 vs '15 16 vs '15 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC SERVICES & AMUSEMENTS 371,048.5 22.7% 1 323,507.4 1 47,541.1 14.7% RETAIL 169,399.7 10.3% 2 166,977.1 2 2,422.6 1.5% MEDIA & ADVERTISING 145,368.2 8.9% 3 141,223.4 3 4,144.8 2.9% RESTAURANTS 131,352.8 8.0% 4 119,597.2 5 11,755.6 9.8% PUBLIC TRANSPORT, HOTELS & RESORTS 119,863.5 7.3% 5 122,605.5 4 -2,742.0 -2.2% FINANCIAL 92,810.3 5.7% 6 101,170.3 6 -8,360.0 -8.3% GOVERNMENT, POLITICS & ORGS 83,841.5 5.1% 7 85,984.3 7 -2,142.8 -2.5% INSURANCE & REAL ESTATE 80,349.9 4.9% 8 84,721.6 8 -4,371.7 -5.2% AUTOMOTIVE DEALERS & SERVICES 75,543.4 4.6% 9 69,950.1 10 5,593.3 8.0% COMMUNICATIONS 71,229.6 4.3% 10 80,952.6 9 -9,723.0 -12.0% Total Top Ten Categories 1,340,807.4 81.9% 1,296,689.5 44,117.9 Total 2016 January - March OOH Expenditures $1,637,779,793 Overall Percentage Change January - March '16 vs '15 3.3% Source: Kantar Media, OAAA - May 2016 Prepared by the Outdoor Advertising Association of America 2016 April - June OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change April - June Percent of April - June April - June April - June 2016 Total 2015 '16 vs '15 '16 vs '15 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC SERVICES & AMUSEMENTS $501,496.9 21.4% 1 $463,685.2 1 37,811.7 8.2% RETAIL $239,462.3 10.2% 2 $242,703.6 2 -3,241.3 -1.3% PUBLIC TRANS., HOTELS & RESORTS $184,858.4 7.9% 3 $174,699.3 4 10,159.1 5.8% RESTAURANTS $184,501.5 7.9% 4 $173,644.4 5 10,857.1 6.3% MEDIA & ADVERTISING $181,558.7 7.7% 5 $199,929.9 3 -18,371.2 -9.2% GOVERNMENT, POLITICS & ORGS $128,768.5 5.5% 6 $119,900.9 7 8,867.6 7.4% FINANCIAL $124,474.5 5.3% 7 $116,634.3 8 7,840.2 6.7% INSURANCE AND REAL ESTATE $120,037.2 5.1% 8 $122,835.4 6 -2,798.2 -2.3% AUTOMOTIVE DEALERS & SERVICES $108,440.7 4.6% 9 $97,065.3 10 11,375.4 11.7% COMMUNICATIONS $102,360.3 4.4% 10 $105,398.6 9 -3,038.3 -2.9% Total Top Ten Categories $1,875,959.0 79.9% $1,816,496.9 59,462.1 Total 2016 April - June OOH Expenditures $2,346,554,599 Overall Percentage Change April - June '16 vs '15 4.1% Source: Kantar Media, OAAA - August 2016 Prepared by the Outdoor Advertising Association of America 2016 July - September OOH Advertising Expenditures Ranked by Total Spending Category Growth Percentage Change July - September Percent of July - September July - September July - September 2016 Total 2015 16 vs '15 16 vs '15 Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%) MISC SERVICES & AMUSEMENTS $383,795.1 22.0% 1 $345,744.4 1 38,050.7 11.0% RETAIL $175,086.9 10.0% 2 $174,825.2 3 261.7 0.1% MEDIA & ADVERTISING $162,929.9 9.3% 3 $174,275.6 2 -11,345.7 -6.5% RESTAURANTS $136,397.6 7.8% 4 $136,875.5 4 -477.9 -0.3% PUBLIC TRANS, HOTELS & RESORTS $121,395.1 6.9% 5 $116,177.3 5 5,217.8 4.5% GOVERNMENT, POLITICS & ORGS $100,766.2 5.8% 6 $91,447.8 7 9,318.4 10.2% FINANCIAL $90,724.4 5.2% 7 $93,338.7 6 -2,614.3 -2.8% INSURANCE & REAL ESTATE $87,433.1 5.0% 8 $83,751.0 9 3,682.1 4.4% AUTOMOTIVE DEALERS & SERVICES $80,755.0 4.6% 9 $77,884.4 10 2,870.6 3.7% COMMUNICATIONS $68,167.4 3.9% 10 $87,901.3 8 -19,733.9 -22.5% Total Top Ten Categories 1,407,450.7 80.5% 25,229.5 Total 2016 July - September OOH Expenditures $1,747,593,999 Overall Percentage Change July - September '16 vs '15 2.0% Source: Kantar Media, OAAA - November 2016 Prepared by the Outdoor Advertising Association of America 2016 October - December OOH Advertising Expenditures Ranked by Total Spending Category Growth Percentage Change Oct - Dec Percent of Oct - Dec Oct - Dec Oct - Dec 2016 Total 2015 '16 vs '15 '16 vs '15 Industry Categories (000) Revenue Rank (000) Rank (000) (%) MISC SERVICES & AMUSEMENTS $376,096.2 20.6% 1 $357,931.4 1 $18,164.8 5.1% RETAIL $218,460.0 12.0% 2 $219,557.9 2 -1,097.9 -0.5% MEDIA & ADVERTISING $170,870.7 9.4% 3 $141,127.8 3 29,742.9 21.1% RESTAURANTS $125,673.9 6.9% 4 $123,356.4 4 2,317.5 1.9% PUBLIC TRANS., HOTELS & RESORTS $122,896.3 6.7% 5 $123,002.9 5 -106.6 -0.1% FINANCIAL $111,300.9 5.2% 6 $93,899.6 8 17,401.3 18.5% INSURANCE & REAL ESTATE $94,419.9 6.1% 7 $112,145.3 6 -17,725.4 -15.8% GOVERNMENT, POLITICS & ORGS $92,950.1 5.1% 8 $90,413.8 9 2,536.3 2.8% AUTOMOTIVE DEALERS & SERVICES $76,928.2 4.2% 9 $74,604.8 11 2,323.4 3.1% COMMUNICATIONS $76,688.3 4.2% 10 $91,662.1 7 -14,973.8 -16.3% Total Top Ten Categories $1,468,300.5 80.4% $1,427,702.0 $38,582.5 Total 2016 October - December OOH Expenditures $1,824,504,877 Overall Percentage Change October - December '16 vs '15 2.7% Source: Kantar Media, OAAA - March 2017 Prepared by the Outdoor Advertising Association of America 2016 January - December OOH Advertising Expenditures Ranked By Total Spending Category Growth Percentage Change Jan -Dec Percent of Jan - Dec Jan - Dec Jan - Dec 2016 Total 2015 '16 vs '15 '16 vs '15 Industry Categories (000) Revenue Rank (000) Rank (000) (%) MISC SERVICES & AMUSEMENTS $1,626,771.7 21.5% 1 $1,490,349.4 1 136,422.3 9.2% RETAIL $802,313.3 10.6% 2 $805,393.0 2 -3,079.7 -0.4% MEDIA & ADVERTISING $658,279.5 8.7% 3 $656,589.7 3 1,689.8 0.3% RESTAURANTS $579,786.8 7.7% 4 $553,497.8 4 26,289.0 4.7% PUBLIC TRANS., HOTELS & RESORTS $548,413.7 7.3% 5 $534,195.9 5 14,217.8 2.7% FINANCIAL $428,900.0 5.7% 6 $406,363.5 6 22,536.5 5.5% GOVERNMENT, POLITICS & ORGS $401,896.2 5.3% 7 $387,334.8 8 14,561.4 3.8% INSURANCE & REAL ESTATE $387,418.9 5.1% 8 $403,999.7 7 -16,580.8 -4.1% AUTOMOTIVE DEALERS & SERVICES $340,456.9 4.5% 9 $318,678.1 10 21,778.8 6.8% COMMUNICATIONS $306,895.7 4.1% 10 $366,723.4 9 -59,827.7 -16.3% Total Top Ten Categories$ 6,083,149 80.5% $5,925,140.3 $158,007.4 Total 2016 January - December OOH Expenditures $7,556,433,268 Overall Percentage Change January - December '16 vs '15 3.1% Source: Kantar Media, OAAA - March 2017 Prepared by the Outdoor Advertising Association of America 2016 TOP 100 OOH ADVERTISERS Top 100 OOH Advertisers by 2016 Ad Spend 2016 MegaBrands Top 100 OOH Advertisers RANK ADVERTISER OOH SPENDING (000) 1 MCDONALDS RESTAURANT 76191.4 2 APPLE 69175.7 3 GEICO 56931.3 4 CHEVROLET 49813.7 5 VERIZON 44915.3 6 AMERICAN EXPRESS 33434.9 7 SPRINT 33224 8 ANHEUSER‐BUSCH 27824.1 9 COCA‐COLA 26149.4 10 HBO 25962.1 11 GOOGLE 25593.4 12 WARNER BROS PICTURES 25491.5 13 MICROSOFT 24551.5 14 M&MS 23875 15 CHASE 22937.2 16 METRO PCS 22096.9 17 UNIVERSAL PICTURES 21931.8 18 AMAZON 21404.6 19 AT&T 20650.2 20 COMCAST 20039 21 FOX 19851.5 22 PARAMOUNT PICTURES 19418.2 23 CITI 18698.8 24 20TH CENTURY FOX PICTURES 18347.4 25 WALT DISNEY PICTURES 17717.3 26 CRACKER BARREL OLD COUNTRY RESTAURANT 17700.9 27 MILLERCOORS 17631.8 28 NETFLIX 17627.9 29 MARRIOTT HOTEL/RESORT 17591.5 30 SAMSUNG 17574.3 31 CBS 16597.3 32 STATE FARM 16443.4 33 DISNEY 16430.7 34 FORD 16413.9 35 MAZDA 15969.8 36 FACEBOOK 15659.9 37 CHIPOTLE MEXICAN GRILL 15446.5 38 T‐MOBILE 14937.6 39 NBC 14910.6 40 HSBC 14040 41 LYFT 13811.3 42 PRUDENTIAL 13716.6 43 CHICK‐FIL‐A RESTAURANT 13691.3 44 ABC 13224.1 45 CHEVROLET DEALER ASSN 12342.8 46 UNITED AIRLINES 12063.5 47 PEPSI 11971.3 48 KROGER 11611.7 49 FX 11537.1 50 COX 11219.1 Source: Kantar Media Note: Kantar under reports total OOH industry ad spend by approx.
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