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MEDIA / WINNERS & FINALISTS Proudly Sponsored 2016 Awarding Ideas That Work MEDIA / WINNERS & FINALISTS ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. Effie Worldwide is a 501(c)(3) nonprofit educational organization. Proudly sponsored by: WINNERS The North American Media Effie Awards reflect the ever-increasing importance of the use of media in driving effectiveness. The Media Effies honor those efforts that were inspired by the proliferation of media choices we have today in reaching consumers and allowed their big idea to be led by the power of how, when and where they were going to engage their target. After two rounds of judging by media industry professionals, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked. Award levels – gold, silver and bronze – will be announced and presented at the 2016 North American Effie Awards Gala on Thursday, June 2, in New York City. Congratulations to this year’s winners. * Indicates lead agency MEDIA IDEA The Clinton Dove Smirnoff Target Foundation #SpeakBeautiful From Advertiser to Publisher: #MoreMusic Not there How Smirnoff embraced social publishing to win the flavored vodka recipe game Unilever Diageo North America Target The Clinton Foundation Mindshare* 72andSunny* Deutsch LA* Droga5* VaynerMedia Carat Haworth Marketing + Media Condé Nast Edelman iHeartMedia Twitter WME Davie Brown Entertainment MEDIA INNOVATION - EXISTING CHANNEL Taco Bell Target United Nations OCHA Taco Bell Blackout #MoreMusic #ShareHumanity Taco Bell Target United Nations OCHA DigitasLBi San Francisco* Deutsch LA* Ogilvy & Mather* Haworth Marketing + Media Ogilvy Public Relations MEDIA INNOVATION - SINGLE MEDIA COMPANY PROGRAMMATIC NEW CHANNEL CREATION ACTIVATION Kraft Heinz Dry Packaged Dessert EA Madden NFL ’15 Apartments.com Brands: Jell-O, Cool Airbnb Whip, JET-PUFFED and Baker’s Chocolate The Madden GIFERATOR Apartments.com Serving What’s Trending Night At The Conan Studio Programmatic EA Sports CoStar Group The Kraft Heinz Company Airbnb Heat* RPA* Starcom* Starcom* Grow* Turner Entertainment 2 2016 EFFIE AWARDS / MEDIA Sponsored by FINALISTS Media Effie finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications. Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in June. Congratulations to the 2016 finalists. * Indicates lead agency MEDIA IDEA Bud Light Coke Zero Ziploc Bud Light “Whatever, USA” Drinkable Advertising “Triumph Over Life’s Chaos” Anheuser-Busch InBev The Coca-Cola Company SC Johnson Energy BBDO* Ogilvy & Mather* Energy BBDO* Mosaic* Bossa PHD BBDO New York SME Starcom MJZ Starcom MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION Allstate Norton LONGRANGE St-Germain Mayhem Radio Takeover Norton Presents: In Search LONGRANGE Addressable Biketender of the Most Dangerous Town TV campaign on the Internet Allstate Insurance Company Norton by Symantec Merial Bacardi North America Corporation Leo Burnett/Arc* Grey San Francisco* Sullivan Higdon & Sink* POSSIBLE - SEATTLE* Starcom* Another Country/Cutters Studios PROGRAMMATIC SINGLE MEDIA COMPANY ACTIVATION Cox Communications Prestige truth Surprising customers with Smell My Neck The Power of Music to End Smoking a personalized experience Cox Communications Procter & Gamble truth initiative FCB Chicago* Starcom* Media Assembly* SundaySky Condé Nast 72andSunny BullsEye Marketing Systems, LLC Fullscreen RR Donnelley Ketchum 3 2016 EFFIE AWARDS / MEDIA Sponsored by Learn more from this year's Final Round Jury FINAL ROUND JURY as they expand on what marketing effectiveness means to them. Click on the judges to read their marketing POV. JURY CHAIR MARY GERZEMA DARYL LEE VP, Corporate Global Media Global CEO The Estee Lauder Company UM JACK BAMBERGER DANIELLE KOFFER SVP, Global Head of Agency VP, Global Media Development Colgate-Palmolive Company AOL KATE BOWER JOHN MOORE EVP, Global / US Planning & Strategy President Starcom Mediahub / Mullen Lowe STEVE CARBONE BABA SHETTY Managing Director & Global Chief Media Head of Digital and Analytic & Strategy Officer Mediacom DigitasLBi TONY EFFIK SCOTT SYMONDS VP, Managing Director, Managing Director, Media & Connections AKQA Media R/GA AKQA DAVID GAINES GAIL TIFFORD Chief Planning Officer VP, Media & Digital Engagement Maxus Unilever 4 2016 EFFIE AWARDS / MEDIA Sponsored by ROUND ONE JURY Jason Adamski Eunice Carter Alexandra Jacob Director, NA Media Investments VP, Media Director Partner, Group Director Ferrero USA, Inc. Luckie & Company Maxus Rick Albano Tavo Castro Ricky Jacobs Executive Creative Director SVP Managing Director, VP & Head, Digital Swift + POSSIBLE Carat FCB Toronto Lindsey Allison Lily Chakrabarty Michael Jenkins EVP, Co-Director, Account Planning SVP, Director Communications Strategist Deutsch Starcom Google Ron Amram James Crolley Paul Jeszenszky Senior Media Director SVP, Media Director Director, Performance Marketing Heineken USA Starcom Airbnb Karen Antuzzi Niki Dobratz Mark Kirby SVP, Group Director, Digital Media Director Director, US Communications Planning Carat Fallon Red Fuse Communications Jeremy Asselin Ted Ellet Adam Kleinberg VP, Advertising Managing Director, Strategic Planning CEO Time Warner Cable Mindshare Traction Sarah Baehr Amy Engel Karen Kraut EVP, Managing Director, Digital SVP, Media Director EVP, Director of Engagement Strategy Carat Spark Publicis North America Bonnie Barest Bryan Ferschinger Krista Lang EVP, Group Account Director Senior Director of Innovation SVP, Executive Director, Media & Analytics Havas Media MillerCoors 22squared Bill Bayer Jenna Fidellow Brian Leder SVP, Integrated Communications General Manager SVP, Head of North America Media Group Director Cake Razorfish Media Assembly John Fredette Julie Lee Christine Bensen Manager, Global Media & Managing Director SVP, Media Strategy / Sponsorship Marketing Maxus Marketing & Advertising IBM iCrossing SF Marc Lomas Harvin Furman SVP, Programmatic Abbey Berryman SVP, Director, Digital Media Cadreon SVP, North America Business Lead Starcom Carat Joshua Lowcock Kim Garcia EVP, Head of Digital, USA Justine Bloome SVP, Entertainment UM SVP, Head of Strategy & Innovation VaynerMedia Carat John Manley Mike Ginal SVP, Group Strategy Director Alexis Bodard VP, Marketing DDB Worldwide Senior Director, Marketing Oberto Brands Ubisoft Daniel McCaskey Cristina Goodenough Senior Director, Advertising Ciaran Bossom Executive Engagement Director Capital One SVP, Head of VaynerMedia San Francisco BOHAN VaynerMedia Megan McCurry Halle Hutchison SVP, Group Media Director Lisa Bradner Managing Director, Brand & Digitas SVP Marketing Communications Starcom Alaska Airlines Grant McDougall Chief Executive Officer Jen Brady Emily Isle Blackbelt CEO VP, Director Fred & Associates Starcom 5 2016 EFFIE AWARDS / MEDIA Sponsored by ROUND ONE JURY Steven Meraska Atit Shah SVP, Innovation & Insight EVP, Executive Creative Director Starcom DigitasLBi Thomas Minc Madelyn Sheldon VP, Director of Integrated Strategy Global Campaign Manager, Cake Amazon & Kindle Devices Amazon John Ohara SVP, Strategy Lia Silkworth Giant Spoon EVP, Managing Director Tapestry / Starcom Ritchie Mae Ordonez Integrated Media Director Rich Simms Maxus EVP, Managing Partner Horizon Media Ramya Parekh VP, Global Planning Director Lynn Sladowski BBDO Partner, Senior Director MEC Eric Perko Director of Media Art Steiber MUH-TAY-ZIK | HOF-FER Director, Marketing Strategy Quicken Loans, Inc. Jake Phillips SVP, Managing Director, Brand Strategy Janet Thompson Horizon Media VP, Group Account Director Starcom MediaVest Elizabeth Pigg SVP, Media Strategy Susan Viti Edelman VP, Strategy Starcom Ann Poulose VP, Media Director Jim Vranicar Starcom VP, Connections Planning Sullivan Higdon & Sink Karin Prior Partner, Group Media Director Stephen Ward Maxus Managing Partner, Planning Team Nestle / GroupM Simon Pugh SVP, Managing Director Melissa Weiland Dentsu SVP, Group Director Carat Jeff Ratner EVP Buck Wise ZenithOptimedia Director, Brand / PR Swift + POSSIBLE Mark Renshaw Chief Innovation Officer Kwan Yim Leo Burnett SVP, Head of Global Media Citi Daniel Rioux Group Director, Media Strategy Campbell Ewald Isabella Sanchez VP, Media Integration Zubi Advertising Services Melissa Schoenke EVP, Managing Director Mithun 6 2016 EFFIE AWARDS / MEDIA Sponsored by.
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