2011 Conference Program Broaden Your Sphere of Knowledge

2011 CONFERENCE PROGRAM BROADEN YOUR SPHERE OF KNOWLEDGE

2011 International CES® | January 6–9, 201 1 | Las Vegas, Nevada CESweb.org The 2011 Conference Program is the most robust ever, with 300+ sessions conducted by

900+ subject–matter experts. Pick up smart, age–based marketing strategies, or discover the new Hollywood paradigms around content, media and branding. Get your head into the

Cloud, or Flash back to earth for some plain talk on storage. Absorb the implications of just–released research, or let the kid in you shine through with the latest toys for the next gen of technophiles. The virtual gym, digital hospitals, cars with central nervous systems, social media in unexpected places … all this, plus peer networking opportunities, makes the

Conference Program an invaluable part of your CES experience. Some sessions fill quickly, so scan your options and register today.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Table of Contents

conference overview ...... 2 conference pricing ...... 3 conference tracks ...... 4 Broadband unlimited...... 5 cable conference at ces...... 7 cea research summit at international ces ...... 9 ces government 2011 ...... 10 connectionstm summit at ces ...... 11 content in the cloud ...... 13 digital health summit ...... 16 digital hollywood...... 18 emerging technology ...... 22 flash forward: flash memory storage solutions for mobile devices and data-hungry applications...... 24 highered tech summit ...... 26 home entertainment and lifestyle technologies ...... 28 ieee: international conference on consumer electronics (icce) ...... 30 in-vehicle technology ...... 36 issues and attitudes ...... 37 Just the facts: research, reports and revelation ...... 39 kids@play and mommytech ...... 41 media money makers ...... 43 silvers summit...... 46 smart grid homes ...... 48 smartphone and tablet conference...... 50 sports and fitness tech ...... 53 storage visions® 2011 ...... 55 tech policy summit ...... 57 technology and the environment ...... 59 the tweet house presents: social media success stories ...... 60 thX education program: home theater and thX—home theater 1 ...... 62 Wireless communications ...... 63 supersessions ...... 66 keynote addresses ...... 69

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 1 Conference Overview

FREE with your Media Money Single-Session 2011 CES All-Access Entertainment Makers/Digital CE Individual Passes Available Registration: Pass Matters Pass Hollywood Pass Track Pricing (Choose one Exhibits Plus Pass Pass session)

Broadband Unlimited

Cable Conference at CES

CEA Research Summit at International CES

CES Government 2011

CONNECTIONSTM Summit at CES

Content in the Cloud

Digital Health Summit

Digital Hollywood

Emerging Technology

Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry Applications

HigherEd Tech Summit

Home Entertainment and Lifestyle Technologies

IEEE: International Conference on Consumer Electronics (ICCE)

In-Vehicle Technology

Issues and Attitudes

Just the Facts: Research, Reports and Revelation

Kids@Play and MommyTech

Media Money Makers

Silvers Summit

Smart Grid Homes

Smartphone and Tablet Conference

Sports and Fitness Tech

Storage Visions® 2011

Tech Policy Summit

Technology and the Environment

The Tweet House Presents: Social Media Success Stories

THX Education Program: Home Theater and THX—Home Theater 1

Wireless Communications

SuperSessions

Keynote Addresses

2 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Pricing

advance on-site advance on-site

2011 CES Registration: Exhibits Plus Pass Dec. 1– Jan. 3– October 1, 2010–5 p.m. EST, December 31, 2010 $100 n/a Jan. 2 On-site $200 $250 5:01 p.m. EST, December 31, 2010—On-site $200 $200 Content in the Cloud Allows access to exhibit show fl oor, keynote addresses, Digital Health Summit free with your 2011 ces SuperSessions and select conference sessions ( ). registration: exhibits plus pass Flash Forward: Flash Memory $125 $250 All-Access Pass $1,200 $1,500 Storage Solutions for Mobile Devices and Data-Hungry Applications YOUR BEST VALUE! Includes the following conference tracks: Broadband Unlimited, Cable Conference HigherEd Tech Summit free with your 2011 ces registration: exhibits plus pass at CES, CEA Research Summit at International CES, CONNECTIONS™ Summit at CES, Content in the Cloud, Digital Health Summit, Digital Hollywood, Emerging IEEE: International Conference on Consumer Electronics (ICCE) Technology, Flash Forward: Flash Memory Storage Solutions for Mobile Devices Not Included in All-Access Pass. and Data-Hungry Applications, HigherEd Tech Summit, Home Entertainment and Sunday Only Member $250 $545 $645 Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Just the Facts: Nonmember $300 $715 $815 Research, Reports and Revelation, Kids@Play and MommyTech, Media Money CE Society and Affi liate Members $525 $625 Makers, Silvers Summit, Smart Grid Homes, Smartphone and Tablet Conference, Student Member $295 $395 Sports and Fitness Tech, Tech Policy Summit, Technology and the Environment, The Student Nonmember $330 $430 Life Member Tweet House Presents: Social Media Success Stories and Wireless Communications. $270 $370 Extras Conference Digest $35 $45 NEW FOR 2011! Lunch Ticket $45 $50 Entertainment Matters Pass $650 $950 Conference Dinner Show $65 $75 Includes the following conference tracks: Media Money Makers, Digital Hollywood, Cable Conference at CES, Content in the Just the Facts: Research, Reports free with your 2011 ces and Revelation registration: exhibits plus pass Cloud, Emerging Technology, Home Entertainment and Lifestyle Sponsored by: Technologies, In-Vehicle Technology, Issues and Attitudes, Kids@Play and MommyTech free with your 2011 ces Smartphone and Tablet Conference, Technology and the registration: exhibits plus pass Environment, The Tweet House Presents: Social Media Success Silvers Summit free with your 2011 ces Stories and Wireless Communications. registration: exhibits plus pass

Through After Media Money Makers/ $350 $550 Nov. 30 Dec. 1 Digital Hollywood Pass Smart Grid Homes $250 $300 Includes Media Money Makers and Digital Hollywood conference tracks. Smartphone and Tablet Conference $425 $625 CE Pass $399 $599 Sports and Fitness Tech free with your 2011 ces Includes the following conference tracks: Digital Hollywood, Emerging Technology, registration: exhibits plus pass Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Technology and the Environment and Wireless Communications. Storage Visions® 2011 Not Included in All-Access Pass. Single-Session Pass $150 $300 Attendees must register at www.storagevisions.com. Includes one session within any of the following conference tracks: Digital Hollywood, Through After Cable Conference at CES, Emerging Technology, Home Entertainment and Lifestyle Dec. 17 Dec. 17 2-Day Pass $695 $895 Technologies, In-Vehicle Technology, Issues and Attitudes, Technology and the Environment and Wireless Communications. 1-Day Pass $595 $795 ESA Members 2-Day Pass $590 $590 Broadband Unlimited $395 $495 ESA Membership & 2-Day Pass $795 $795 Cable Conference at CES $350 $550 Exhibits-Only Pass free $50 Registration includes lunches and breaks. CEA Research Summit at free with your 2011 ces International CES registration: exhibits plus pass 2-Day Pass and Tuesday-Only Pass include Tuesday reception. Preregistration CES Government 2011 through Dec. 1 Tech Policy Summit free with your 2011 ces Not Included in All-Access Pass. registration: exhibits plus pass Government Attendee $745 n/a The Tweet House Presents: $195 $225 Industry Attendee $1,150 n/a Social Media Success Stories

TM CONNECTIONS Summit at CES THX Education Program: Home Theater $500 $600 All-Day Pass $395 $595 and THX—Home Theater 1 Single-Session $195 $295 Not Included in All-Access Pass.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 3 Conference Tracks

From toddlers to Tablets, Smartphones to the Smart Grid, social media to media monetization strategies, emerging tech to the environment, Conference Tracks take you inside

the innovation, trends and policies that defi ne 2011. This year’s program oﬀ ers

our widest-ranging lineup of topics and speakers to date. So no matter which product, market, demographic or technology intrigues you, you’ll fi nd it explored in depth in these energizing and enlightening sessions. Conference Tracks

Broadband Unlimited ATTENTION: Telecom/Broadband Service Providers, Suppliers and From toddlers to Tablets, Smartphones to the Smart Grid, social media to media monetization strategies, Broadband Professionals. Before you hit the show fl oor, learn how consumer electronics are emerging tech to the environment, Conference Tracks take you inside impacting the unlimited world of broadband! Consumers are becoming more powerful and more the innovation, trends and policies that defi ne 2011. This year’s program oﬀ ers demanding, and most devices require a network connection. We’ll take you to the intersection of our widest-ranging lineup of topics and speakers to date. So no matter which product, market, demographic or technology intrigues you, you’ll fi nd it explored in depth in these energizing and enlightening sessions. consumer broadband use and service providers’ capabilities, and examine the big issues and

ideas around meeting consumer needs and expectations. This can’t-miss conference is the ideal

way to start your CES experience!

Pricing Advance On-site All-Access Pass $1,200 $1,500 Broadband Unlimited $395 $495

Wednesday, January 5 LVCC, North Hall, N254 11:05 a.m.–12:15 p.m. 10–10:10 a.m. Connected TV in a Content-Everywhere World— What Do We Do With All The Brain Power Broadband unlimited Welcome Address Inside Our TV? Presenter: John Abel, Partner, Team Lightbulb Connected TV represents a breakthrough in personalized delivery, but what about content? Explore some provocative questions 10:10–11 a.m. surrounding this increasingly familiar technology: Is it merely A Perspective on Google’s Voice Ambitions Smart TV redux? What will change in IP-based consumer Google has signaled—through acquisitions, product devices? And how might content, including delivery and announcements and extending Google Voice to 200+ million discovery, adapt to this changing landscape? Gmail users—that it has powerful ambitions. Google Voice Moderator: Sheau Ng, VP, Consumer and Broadcast Technology, already captures the strategic high ground between traditional Media Works, NBC Universal carriers and their customers. Learn more about Google’s voice Panelists: Greg DePriest, VP, Technology Policy, NBC Universal plans and the Internet-enabled forces that promise to transform Brian David Johnson, Intel the telecom industry. Jay (Jungwan) Ko, VP, Standards and Technology Presenter: Daniel Berninger, President, goCipher Enabling Team, DMC R & D Center, Digital Media and Communication Business, Samsung Electronics Ken Lowe, VP and Cofounder, Vizio

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 5 Broadband Unlimited continued

Wednesday, January 5 LVCC, North Hall, N254 2:35–3:15 p.m. Wireless Broadband: The Bright Mobile Future 12:15–12:25 p.m. For millions of Americans mobile broadband is quickly Broadband Break becoming the on-ramp to the Internet. From mHealth to eLearning, Smart Grids to e-commerce, we’ll explore how and 12:25–1:10 p.m. where mobile broadband innovators are unveiling a range of Will OTT Kill Cable, Satellite and Telco new consumer tools, applications and services that harness Broadband Video? the power of mobile. The proliferation of broadband-enabled CE devices allows Presenter: Jonathan Spalter, Chairman, Mobile Future retailers, manufacturers, even individual consumers to become OTT video providers. Does this development threaten or enhance 3:20–4:05 p.m. service providers’ investments in video infrastructure? What Next-Gen Video Services: Personalization impact will innovative OTT video technologies and approaches and Flexibility have on service providers? Find out here. Consumers’ desire for personalization and flexibility is driving Moderator: Ken Pyle, Managing Editor, The Viodi View television operators to deliver interactivity and other enhancements to their multichannel video lineups and home entertainment Panelists: Peter Redford, CEO, iLook Corp. options. This session focuses on key aspects of next-generation Rob Riordan, Executive VP, Cellcom video services, including interactive services, on-demand 1:15–2:25 p.m. content, the evolution of the program guide and multi-screen content availability. The Impact of Internet Video on Traditional Broadband Distribution Systems Presenter: Brett Sappington, Sr. Research Analyst, Burning questions surround Internet Video: How is it affecting the Parks Associates broadband video operations of cable and other providers? What’s 4:10–5 p.m. the impact of “TV Everywhere” initiatives? How are Hollywood content creators reacting? How will it influence sports and film? Launch Experiences and Learning in the Which content strategy wins—the walled garden or the open Introduction of a Cloud-Based, Real-Time Service Offering for Real-Time Gaming Internet? Get your answers here. OnLive, one of the first cloud-based, real-time gaming services, Presenter: Walter McCormick, President & CEO, USTelecom has been commercially available since June 2010. We’ll discuss the original assumptions, ensuing experiences and critical 2:25–2:35 p.m. learning around the technological challenges, service provisioning, Broadband Break partner and network providers, and customer adoption/service inherent in this unique service offering. Presenters: Tom Paquin, CTO, OnLive Charlie Jablonski, VP Operations, OnLive

6 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Cable Conference at CES Soaps, sea monsters, lyric opera, housewives, vampires. Cooking,

pawning, designing, surviving, fl ipping, opining, shopping … pick any topic, any activity, any genre, and cable

has it covered. Brimming with original and classic content, cable is expanding into fresh spaces like social

media, gaming and streaming. The Cable Conference takes you inside this unstoppable world of connected

entertainment and the exciting technologies that are fueling it.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 Cable Conference at CES $350 $550 Single-Session Pass $150 $300

The NexGen Entertainment Home Inventing TV 2.0—Deﬁ ning the CC1 Experience—From the Smart and CC2 Set–Top, Connected TV, Streaming Connected TV to the PVR, Set–Top Media Adapter, Downloadable and PC Experiences Consumer Experience Friday, January 7 LVCC, North Hall Friday, January 7 LVCC, North Hall 10:30–11:30 a.m. N261 Noon–1 p.m. N261 The next generation of home entertainment hardware, software The rapid adoption of broadband is bringing streaming, gaming, and services is more complex than ever. HDTV, Internet, games, PC options, interface innovation and overall fl exibility to music, movies, innovative two-way communication and television. Advanced communication, interactivity and social telephony are vying for consumers’ loyalty. Competitive networking comprise the new reality, and consumers want it all. companies that offer consumers more and richer content across Join us at the starting line for TV 2.0—it’s going to be an various platforms hold the perfect formula for success. incredible race. Moderator: Rick Doherty, Cofounder and Director, The Moderator: Jeffrey Binder, General Partner, Genovation Capital Envisioneering Group Panelists: Phil Wiser, Cofounder, Chairman and President, Sezmi Panelists: Greg Gudorf, Sr. VP, Technicolor Tal Givoly, Chief Scientist, Amdocs Ronald Jacoby, Sr. Director and Chief Architect, Lisa Choi Owens, General Manager, Scripps Connected TV, Yahoo! Inc. Networks Digital Malachy Moynihan, VP, Video Product Strategy, Paul Ranger, Sales and Marketing Director, Cisco Systems Inc. NDS Interactive Paul Moroney, Motorola Fellow, Advanced Edgar Villalpando, Sr. VP of Marketing, ActiveVideo Technology, Motorola Ashish Arora, VP & General Manager, Logitech Digital John Zelenka, Sr. VP, Business Development, Tribune Home Group Media Services

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 7 Cable Conference at CES continued Social Television—The Merger of Downloads, Movies, DVDs—“Over- CC3 Content, Social Interaction and the CC4 the-Top” and “Everywhere Video” Video Platforms to the Consumer Friday, January 7 LVCC, North Hall Friday, January 7 LVCC, North Hall 1:30–2:30 p.m. N261 3–4 p.m. N261 TV and social media have officially hooked up. Shows share Consumers are accessing video on TV and DVD, over broadband, viewers’ Tweets, celebrities encourage real-time interaction, and in downloaded clips and more. Call it “Everywhere Video” or the online big guns—Facebook and Twitter—are intertwined “Over-the-Top Video”—by any name it means that content is with TV as never before. TV as a social-media community is accessible virtually everywhere. See how the proliferation of new exploding. See what’s next. TV technologies and cable interactivity is pushing video to an Moderator: Richard Sussman, VP of Digital Entertainment, The even wider audience. Nielsen Co. Moderator: Jonathan Hurd, Director, Altman Vilandrie & Co. Panelists: Christy Tanner, General Manager, TVGuide.com Panelists: Jason Rubinstein, GM/VP Digital Media, redbox Gayle Weiswasser, VP, Social Media Communications, Josette Bonte, Chief Digital Media Strategist, Discovery Communications Cisco IBSG Greg March, Director of Digital Media, Marco Parente, Sr. Product Manager, Video, Weiden + Kennedy The Nielsen Co. Matt Wasserlauf, CEO, BBE Steve McKay, CEO, Entone Mark Ely, EVP of Strategy, Sonic Solutions

We’ve packed the entire spectrum of entertainment into one amazing program! Includes the following conference tracks: Media Money Makers, Digital Sponsored by: Hollywood, Cable Conference at CES, Content in the Cloud, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Smartphone and Tablet Conference, Technology and the Environment, The Tweet Advance On-site House Presents: Social Media Success Stories and Wireless Communications. $650 $950

8 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

CEA Research Summit at International CES FREE REquIRES 2011 CES Technology’s lightning-fast changes make translating trends into investing opportunities even REGISTRATION

more challenging and complex. That’s why this summit is invaluable: Before the doors open,

you’ll get the Wall Street view of the year ahead in technology and understand what analysts

believe will drive the industry through 2011. It’s OPEN TO FINANCIAL PROFESSIONALS ONLY

and sure to sell out, so reserve space now.

Pricing Advance On-site All-Access Pass $1,200 $1,500 CEA Research Summit at International CES FREE with your 2011 CES Registration: Exhibits Plus Pass

Wednesday, January 5 LVCC, North Hall, N256 3–3:50 p.m. 1–1:50 p.m. What Will Drive Tech Retail in 2011? Technology continues to impact a wide swath of retailers. What A Wall Street View of 2011 CES impending changes are most likely to affect consumer tech Thousands of analysts descend on Las Vegas every year in retailing in the year ahead, and how? Gain insights into what search of the trends that will drive the technology industry. these changes mean to the consumer and for mega retailers like Before the doors open, get your own look at what Wall Street hh gregg, Best Buy, Apple, Walmart and Amazon. should expect—as well as a taste of the unexpected—in 2011. 4–4:50 p.m. 2–2:50 p.m. Corporate Change in 2011: The Outlook for the TV Market Mergers and Acquisitions that Television has been one of the key categories in the consumer Will Change the Landscape technology space. Over the last decade it has undergone a With its ever-escalating pace of innovation, the consumer signifi cant transformation and enjoyed considerable growth. But technology corporate landscape is always in fl ux. Join us as signs are beginning to point to a period of slower growth. Can the we dive into the changes that might lie ahead for the TV market maintain its momentum in 2011 and beyond, or is the technology industry. growth projector of the last decade beginning to fade?

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 9 CES Government 2011 January 6–8, 2011 Mandalay Bay Resort, Las Vegas

Join a select group of senior executives for “Protecting Borders,” a riveting two-day discussion of the

most pressing security challenges facing government at all levels. The ambitious agenda examines the

defense of physical borders, IT infrastructure and communications networks in the U.S. and abroad.

You’ll hear from senior officials from U.S. and foreign governments, subject-matter experts, media

professionals and industry leaders. And you’ll have ample opportunity to share experiences with your

public and private sector colleagues.

By invitation only. Please contact Steve Boyd at [email protected] for more information.

Preregistration Pricing through December 1 Government Attendee $745 Industry Attendee $1,150 Not Included in All-Access Pass.

This value-packed pass has you covered! Includes the following conference tracks: Broadband Unlimited, Cable Conference at CES, CEA Research Summit at International CES, CONNECTIONSTM Summit at CES, ALL-ACCESS Content in the Cloud, Digital Health Summit, Digital Hollywood, Emerging Technology, Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry PASS Applications, HigherEd Tech Summit, Home Entertainment and Lifestyle Technologies, Advance On-site In-Vehicle Technology, Issues and Attitudes, Just the Facts: Research, Reports and $1,200 $1,500 Revelation, Kids@Play and MommyTech, Media Money Makers, Silvers Summit, Smart Grid Homes, Smartphone and Tablet Conference, Sports and Fitness Tech, Tech Policy Summit, Technology and the Environment, The Tweet House Presents: Social Media Success Stories and Wireless Communications.

10 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

TM Hosted by market research fi rm Parks Associates, CONNECTIONS Summit at CES these interactive sessions explore trends, emerging business models and technologies, and growth

opportunities for products and services in the digital home/living space. Leading executives share consumer

and industry data on trends in CE, home systems, value-added services, video and mobile; building ARPU

through video, support and mobile; consumer and business strategies for connected CE; Smart Grid benefi ts

and challenges; and mobile applications.

Pricing Advance On-site All-Access Pass $1,200 $1,500 CONNECTIONS All-Day Pass $395 $595 CONNECTIONS Single-Session Pass $195 $295

CON1 Analyst Roundtable: The Connected CON2 Operator Strategies: Video, Home is Here! Services and Support Thursday, January 6 LVCC, South Hall Thursday, January 6 LVCC, South Hall 9:45–10:45 a.m. S206–207 11 a.m.–Noon S206–207 Parks Associates analysts discuss key consumer and technology As broadband service providers become consumer-experience trends, providing insights into CE buying patterns, value-added providers, they are offering sticky entertainment bundles and services, new video services, 3DTV, and health, energy and home video-everywhere services, as well as value-added and tech monitoring. Examine business cases for connected CE and trends support services. Learn how content operators can expand their in interactive advertising, and gain insights into emerging mobile current strategies to increase revenues and customer satisfaction. communications, broadband and devices. Moderator: Kurt Scherf, VP, Principal Analyst, Parks Associates Panelists: Bill Ablondi, Director, Home Systems Research, Panelists: Wynn Grubbs, VP of Sales and Marketing, PlumChoice Parks Associates Steve Oetegenn, Chief Sales and Marketing Pietro Macchiarella, Research Analyst, Offi cer, Verimatrix Parks Associates Sean Miller, President, iTOK Inc. Kurt Scherf, VP, Principal Analyst, Parks Associates Harry Wang, Director, Health & Mobile Product Research, Parks Associates Heather Way, Research Analyst, Parks Associates

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 11 CONNECTIONSTM Summit at CES continued

Monetizing Connected Anytime–Anywhere Entertainment CON3 Consumer Electronics CON5 and Communication— Thursday, January 6 LVCC, South Hall Mobile Applications 12:15–1:15 p.m. S206–207 Thursday, January 6 LVCC, South Hall 2:45–3:45 p.m. S206–207 Analysts and industry executives discuss the consumption of interactive entertainment in the digital era and reveal opportunities Who “owns” mobile consumers, and which business models are in connected gaming, personalized applications, Internet video, best satisfying their demand for anytime-anywhere entertainment video platforms, differentiated services and mobile applications. and communications? Join this interactive discussion of trends in Find out which innovative business models are working in this mobile cloud media, new business opportunities and innovative developing space. models in the mobile applications industry. Moderators: Heather Way, Research Analyst, Parks Associates Moderators: Harry Wang, Director, Health & Mobile Product Pietro Macchiarella, Research Analyst, Research, Parks Associates Parks Associates Heather Way, Research Analyst, Parks Associates Panelists: Dave Habiger, President and CEO, Sonic Solutions Panelists: Scott Levine, VP, General Manager, Blockbuster Inc. Andy Melder, VP, Business Development, Rick Schwartz, Sr. Product Manager, Consumer Gigle Networks Software, PacketVideo (PV) Brian David Johnson, Intel Joel Marshall, Executive VP, Steelhead Advertising CON6 Video Everywhere: Key Strategies Thursday, January 6 LVCC, South Hall CON4 Executive Roundtable: The Smart Grid and the Home Area Network 4–5 p.m. S206–207 Thursday, January 6 LVCC, South Hall The market for video services is more competitive than ever, 1:30–2:30 p.m. S206–207 thanks to TV Everywhere initiatives, connected TVs, hybrid set-top boxes and online offerings for VOD and catch-up TV. Find Utilities are deploying AMI to improve their electricity distribution out which trends will impact video services in 2011, and learn systems, but consumers need the appropriate infrastructure, about the new business models, key players and top strategies including smart meters and control communication technology, winning market share. to benefit. This session explores the challenges in developing Home Area Network (HAN) solutions, from building consumer Moderator: Brett Sappington, Sr. Analyst, Parks Associates demand to creating viable business models. Panelists: Richard Bullwinkle, Chief Evangelist, Rovi Corp. Moderator: Bill Ablondi, Director, Home Systems Edgar Villalpando, Sr. VP, Marketing, Research, Parks Associates ActiveVideo Networks Panelists: Tom Bottorff, Sr. VP, Regulatory Affairs, PG&E Chris King, Chief Regulatory Officer, eMeter Corp. Kris Bowring, Sr. Director, Platform Lead, Best Buy

12 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Explore this cutting-edge technology that promises to revolutionize Content in the Cloud entertainment delivery! If the cloud touches your business, you won’t want to miss these eight keynotes and

three panel discussions focused on cloud-delivered content and its impact on consumers, the media,

telecom industries and consumer electronics (CE) manufacturers.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 Dec. 1–Jan. 2 Jan. 3–On-site Content in the Cloud $200 $250

Friday, January 7 LVCC, North Hall, N258 1:15–2 p.m. 12:45–1 p.m. Panel Discussion 1—The Impact on Consumers of Implementing Cloud Computing for Opening Keynote—Vision for Media Storage Content in the Cloud Discover how cloud storage affects users’ ability to access Cloud computing can dramatically impact many aspects of entertainment content and to own copies of music, games, entertainment delivery—from transcoding to storage to movies and other media. distribution to payment collection to performance measurement. Moderator: Marty Lafferty, CEO, DCIA Step into the dynamic world of the cloud. Panelists: Todd Weaver, CEO, ivi TV Keynote: Geng Lin, Chief Technology Offi cer, IBM-Cisco Systems Alliance Mike Lewis, Founder, Kapost Jason Herskowitz, VP of Product, LimeWire 1–1:15 p.m. Christopher Allen, General Manager, Napster Keynote 2—How Cloud-Based Solutions Are Guillermo Chialvo, Gerente de Technologia, Radio Mitre Changing Online Entertainment Delivery Ian Donahue, Cofounder, RedThorne Communications The infrastructure that delivers content is already stretched. Can Jim Rondinelli, VP of Strategic Development, Slacker the cloud meet the challenge of providing consumers the content Louisa Shipnuck, Director, Marketing & they demand? Hear a fresh perspective focused on massively Strategy, Verizon scalable network capacity, advanced technology capability and signifi cant capital investment—the building blocks of the digital 2–2:15 p.m. media future. Keynote 3—Benefi ts of Cloud–Delivered Keynote: David Rips, President, Verizon Digital Services Content for Consumers: ubiquity, Cost, Portability Improvements Cloud-based solutions offer consumers a number of clear advantages over older methods of online content distribution. Hear them all in this important address. Keynote: Rob Shambro, Chairman and CEO, GenosTV

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 13 Content in the Cloud continued 2:15–2:30 p.m. 3:30–3:45 p.m. Keynote 4—Drawbacks of Cloud–Delivered Keynote 5—Benefits of Cloud–Delivered Content for Consumers: Privacy, Reliability, Content to the Entertainment and Security Issues Telecommunications Industries: Efficiency, What have various industries experienced with inadvertent leaks Control, Flexibility Improvements or intentional hacking of confidential data? When users go offline, Cloud-based solutions provide a number of clear advantages for how can they mitigate inaccessibility to their applications or content rights-holders and broadband network operators over losing data accidentally? And what happens if a cloud provider older methods of online content distribution. Explore these goes out of business? benefits in this strategic overview. Keynote: Jim Burger, Member, Dow Lohnes Keynote: Barry Tishgart, VP, Internet Services, Comcast

2:30–2:45 p.m. 3:45–4 p.m. Networking Break Keynote 6—Drawbacks of Cloud–Delivered Content for the Entertainment and 2:45–3:30 p.m. Telecommunications Industries: Infrastructure, Disruption, Accountability Issues Panel Discussion 2—The Impact of Cloud What problems do content rights-holders face in adapting their Computing on the Entertainment and Telecommunications Industries internal content management processes to cloud-based media Content rights-holders and broadband network operators are storage? What does the on-demand, always-accessible nature concerned that cloud storage could affect the way they manage of cloud-based entertainment delivery mean for conventional their intellectual property and utilize network resources. Gain distribution systems? What new kinds of liabilities does the cloud valuable insights on this critical issue for both industries. present to participants in the distribution chain? Moderator: Sari Lafferty, Business Affairs, DCIA Keynote: Claude Tolbert, VP, Business Development, BitTorrent Panelists: Stephen Condon, Director of Market Development, AT&T Alex Limberis, VP, Business Development, Next Issue Media Doug Heise, VP of Marketing & Strategy, Panvidea Guy de Beer, CEO, Playcast Mark Friedlander, National Director, New Media, SAG Mark Vrieling, CEO, ScreenPlay Anne-Carole Nourisson, VP Licensing, Vivendi Mobile Entertainment Peter Gallagher, VP, Operations, Verizon

14 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

4–4:45 p.m. 4:45–5 p.m. Panel Discussion 3—The Impact on Consumer Keynote 7—Benefi ts of Cloud–Delivered Electronics Manufacturers of Cloud Content to Consumer Electronics Manufacturers: Computing Deployment Advanced Capabilities, New Features, Our expert panel examines the implications of remotely accessing Cost Advantages applications and data that must be integrated into networked Cloud-based solutions open up myriad possibilities and provide end-user devices. A look at servers and other edge storage multiple benefi ts to CE manufacturers. Learn more about how hardware products rounds out the discussion. cloud computing is being adopted now. Moderator: Marty Lafferty, CEO, DCIA 5–5:15 p.m. Panelists: Mick Bass, VP, Strategic Alliances, Ascent Media Closing Keynote—The Years Ahead for Sean Barger, CEO, Equilibrium Cloud Computing Les Ottolenghi, CEO and Founder, Fuzebox End the day with a comprehensive overview of the benefi ts and Alexander Marquez, Director, Intel Capital drawbacks of cloud-delivered content for CE manufacturers: Mark Taylor, Sr. VP, Content and Media, • Expanded opportunities for new products and features at Level 3 Communications various price points David Rice, Chief Strategy Offi cer, Unicorn Media • Challenges for interoperability and data security Michael Papish, Product Development Director, • Advantages of cloud-based solutions for Rovi Corporation popular entertainment Stuart Elby, CTO, Verizon Digital Media Services Keynote: Mark Teitell, Executive Director, Digital Entertainment Content Ecosystem (DECE)

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 15 Digital Health Summit Digital Health Summit focuses on the booming market of FREE Requires 2011 CES consumer-based innovations where technology and healthcare converge. This rapidly expanding Registration

industry offers groundbreaking technologies and consumer solutions that not only improve

outcomes and generate endless business opportunities, but move beyond hospitals and

doctors’ offices to transcend the traditional healthcare model.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Digital Health Summit FREE with your 2011 CES Registration: Exhibits Plus Pass

Friday, January 7 LVCC, North Hall, N253 10:30–11:30 a.m. The Role of Remote Monitoring in Digital 8:30–9:30 a.m. Healthcare Systems Digital Health Summit Welcome and Keynote: With an aging population and more than 860 million people with From the Army to the Public: TATRC Pushes the chronic conditions, technologies for managing care are crucial Envelope on mHealth and Telemedicine for staying healthy. Whether it’s diabetes management, fitness From exploratory research to integrated programs, the U.S. tracking or sharing health data with a doctor in another city, Army’s Telemedicine & Advanced Technology Research Center telehealth devices and communication technologies are putting (TATRC) leads the pack in mHealth and Telemedicine. Deputy consumers in the driver’s seat. Director Colonel Ron Poropatich’s keynote address reveals the Moderator: Eric Taub, Writer, The New York Times latest innovations shaping consumer technology and how they Panelists: Jason Goldberg, President, Ideal Life translate for civilians. Michael Foley, Executive Director, Bluetooth SIG Moderator: Jill Gilbert, Co-producer, Digital Health Andrew Arroyo, VP, IT, eCardio Summit at CES Keynote: Colonel Ron Poropatich, Deputy Director, TATRC 11:30 a.m.–12:30 p.m. The Doctor in Your Hand: Exploring Mobile 9:30–10:30 a.m. Health Options Is Digital Health Here to Stay? Nearly 8 out of 10 Americans want to receive health services With rising care costs and demand for more efficient systems, via mobile device. And with more people on-the-go, there is an digital health is an important piece of the solution. Industry urgency among developers to meet consumer demand. But lots leaders at the forefront share insights on how digital health is of questions remain: Who’s regulating? Who’s paying? And are changing the landscape of healthcare and improving the lives of these devices delivering what they promise? consumers. Saving money? Check. Saving lives? Double-check. Moderator: Brian Dolan, Cofounder and Editor, MobiHealthNews Panelists: Harry Greenspun, MD, Chief Medical Officer, Panelists: David Inns, President and CEO, GreatCall Dell Services Bradley Merrill Thompson, Attorney, C. Martin Harris, MD, Chief Information Officer, EpsteinBeckerGreen Cleveland Clinic Richard Migliori, MD, Chief Medical Officer, UnitedHealth Group

16 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

12:30–1:30 p.m. 3:30–4 p.m. Digital Health Lunch Panel: A Sneak Peak at Who Are the Game Changers in Digital Health? The Future of Wireless Health You don’t want to miss this! Make sure you’re in the room for If the present state of wireless health is any indication, the future the big reveal when Digital Health Summit introduces the is full of promise. Qualcomm and partners share insights on the game-changing technologies, products and services of 2011, next-generation wireless health solutions that industry insiders and how these innovations are pushing the boundaries to can’t stop talking about. places we’ve never been before. Moderator: Don Jones, VP, Business Development, Health & Life Sciences, Qualcomm 4–4:30 p.m. Consumer Impact: Case Studies in 1:30–2:30 p.m. quality of Life Does Technology Motivate People to Get an inside look at new technologies that are improving Stay Healthy? consumers’ lives and revolutionizing the way we live—in health New, innovative programs promise rewards for sticking with and disease management. Join three companies as they share the plan, from games to diabetes-management devices and insights and examples of how these technologies profoundly real-time health feedback straight from your Smartphone. Can benefi t consumers. good tech really infl uence healthy behavior, or are we fooling Moderator: Jody Holtzman, Sr. VP, Thought Leadership, AARP ourselves? Hear from experts on how and why the “dangling Panelists: Dr. Qiang Gao, Founder and CEO, IVT Corp carrot” really works. Bruce Cryer, President and CEO, HeartMath Moderator: Elizabeth Boehm, Principal Analyst, Forrester Research 4:30–5:30 p.m. Panelists: Michael Matthews, Head, North America, Bayer Digital Health Closing Keynote and Panel: It Diabetes Care Just Works: Mobile Health Today and the Future Rod Morris, Director, Ant Wireless of Connected Wellness Dr. L. Miguel Encarnacao, Director and Partnership Whether it involves a personal blood pressure cuff or a remote Leader of Emerging Technology Innovation, Humana service for your cell phone, mobile healthcare is a primary goal Richard Tate, Director of Communications and for providers and a major demand of consumers. Hear how Marketing, Zamzee Continua Health Alliance members are advancing mobile healthcare, what they’re planning next and why you should care. 2:30–3:30 p.m. Moderator: Chuck Parker, Executive Director, Continua Hospitals Without Walls: New Technologies Health Alliance Diminish Barriers to Healthcare Delivery The old-school challenges of healthcare delivery are fast Panelists: Rick Cnossen, Director of Personal Health Enabling, Intel Corporation becoming a thing of the past. Who would have believed we could be face-to-face with our doctor, miles apart, and receive Robert Jarrin, Director of Government Affairs, Qualcomm the same quality treatment—all while reducing hospitalizations Michael McGarry, Director, Engagement & Prototypes and keeping dollars in consumers’ pockets? The new for Transformational Development, Ascension Health über-effi cient technologies shatter the healthcare paradigm. Moderator: Jay Sanders, MD, President and CEO, The Global Telemedicine Group Panelists: Eran Sandhous, Marketing Director of Emerging Connectivity Solutions Group, Texas Instruments Simon Dudley, Director, Public Sector, LifeSize

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 17 Digital Hollywood Content anytime, anywhere on screens of any size. New platforms, surprising

target audiences and refreshing approaches to reaching them. Innovative collaborations, unexpected

opportunities and lucrative revenue streams. All this, and much more, is served up at the ever-popular

Digital Hollywood sessions, led by some of the most influential players in the entertainment space. Get

a front-row seat for the event everyone will be talking about!

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Media Money Makers/Digital Hollywood Pass $350 $550 Single-Session Pass $150 $300

Advertising Accountability: Metrics DH1 Hypertargeting: Ad Networks, Ad DH2 Serving and Ad Targeting and Analytics around Video, Social Media, Broadband and Mobile Wednesday, January 5 LVCC, North Hall 10–11 a.m. N259 Wednesday, January 5 LVCC, North Hall 11:30 a.m.–12:30 p.m. N259 Consumers know what they want, and, thanks to increasingly elegant platforms and software, so do marketers. Now, With new technologies grabbing an ever-greater share of content and advertising partners must refine to its most total advertising dollars, and with data open to countless relevant the information they provide to consumers. Discover interpretations, accountability is more important than ever. how hypertargeting and hyperselecting, from the client and Happily, the ability to understand the metrics and analytics being server sides, are delivering a more satisfying, sophisticated applied to broadband, UGM, Social Networks, P2P and mobile consumer experience. is improving greatly. Take a look at the latest techniques and question the assumptions that underpin advertising in the Moderator: Sun Jen Yung, Managing Director, Headwaters MB new media. Panelists: Aaron Rothman, Sr. Product Manager, Google Moderator: Patrick Hayes, VP, CSMG Globals Tod Sacerdoti, CEO, BrightRoll Panelists: Benjamin Chen, Chairman/CEO, Mochila James Colborn, Director, Microsoft Advertising David Gill, Sr. Director, Mobile Media and Marketing, Jeff Hochberg, VP, Sales, AOL and Advertising.com The Nielsen Co. James Semenak, Principal Industry Consultant, Media Kenneth Papagan, President & Chief Strategy Officer, and e-Business Consulting, Teradata Corp. Rentrak Corp. Mark Yesayian, Managing Director, MEC Andy Atherton, COO and Cofounder, Brand.net James Lou, Chief Strategy Officer, DDB Worldwide

18 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Media and Brand Ubiquity— Advertising Strategy, Expenditure DH3 Fashion, News, Sports, Comedy and DH5 and Analysis: Broadcast and Reality—TV, PC—The Tablet, The Cable vs. the New Platforms: Smartphone—Understanding the Broadband, Social Networks, Content and Commerce Equation Mobile, VOD and PVR Wednesday, January 5 LVCC, North Hall Wednesday, January 5 LVCC, North Hall 1–2 p.m. N259 4–5 p.m. N259 More than at any other time, the consumer relationship to brand, In this challenging economy, agencies and brand managers need media and technology is loyalty-driven and profound. The advent the biggest bang for each buck. Do they choose traditional or of always-on communication through Tablets, Smartphones, new media? How do they allocate among print, TV, cable, broadband and TV keeps consumers positively engaged. Hear broadband, social media, search, ITV and mobile? Explore the how enhancements to devices and networks will deepen and advertising choices of 2011 against a tough economy and a further solidify those relationships. world of new platforms. Moderator: Shawn Gold, CEO, Cocodot Moderator: Terry S. Bienstock, CEO, Mobileactive Media, LLC Panelists: Jeremy Lockhorn, Director, Emerging Media & Video Panelists: Marc Ruxin, Chief Innovation Offi cer, Innovation, Razorfi sh Universal McCann Simon Kelly, Chief Operating Offi cer, Story Worldwide Jim Turner, Sr. VP of Products, Canoe Ventures Andrew Solmssen, General Manager and Kevin Smith, Group VP, Spotlight Integrated Media EVP, Schematic Sales, Comcast Mark Mangiola, Venture Partner, Canaan Partners Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Contextual Media and Advertising: Jeff Minsky, Director, NEXT Emerging Media, OMD DH4 Transforming and Redeﬁ ning the Ignition Factory Relationship Among the Consumer, Kim Luegers, Associate Media Director, Emerging Advertising and Media Platforms Media, DRAFTFCB Wednesday, January 5 LVCC, North Hall Ian Foley, Sr. Director, Emerging Platforms Business 2:30–3:30 p.m. N259 Development, YuMe All media and the information they deliver are increasingly contextual. Some refi ne messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. Learn how media, advertisers and content creators are managing a complex universe containing hundreds of millions of individual preferences. Moderator: Doug Scott, President, OgilvyEntertainment Panelists: John Capano, Sr. VP, Director of Digital Strategy, Wunderman Nada Stirratt, Chief Revenue Offi cer, MySpace Jeff Lanctot, Managing Director, Microsoft Advertising Seth Barron, Advertising Program Manager, Google | YouTube Ari Bluman, President, North American Sales and Operations, 24/7 Real Media Gabe Vehovsky, EVP, Strategy & Client Solutions, Digital Media, Discovery Communications

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 19 Digital Hollywood continued The Television Ecosystem: Hollywood and the Digital DH6 Programming, Pay Services, DH8 Consumer: How Technology, Advertising and Multiplatform Content and Services Establish Distribution—Revenue and the Next Level of Consumer Strategies Entertainment Experience Thursday, January 6 LVCC, North Hall Thursday, January 6 LVCC, North Hall 10:30–11:30 a.m. N259 1:30–2:30 p.m. N259 Television 3.0 is here. With integrated PVR, DRV, VOD, broadband, The digital home, while not fully realized, is under construction. wireless, VoIP and mobile applications, it’s the central component For Hollywood, the opportunities around content are golden. of the electronic experience. Gain insights into how media, How will the creative and technology communities respond to a entertainment and technology companies are competing for the fully realized OnDemand world of television, film and gaming? hundreds of millions of global consumers gathered around “the set.” Find out as we open the door to exciting new possibilities in Moderator: Shahid Khan, Chairman and Chief Strategist, consumer entertainment. MediaMorph Inc. Moderator: Ira Rubenstein, Executive VP, Global Digital Media Panelists: Eric Shih, Director of Business Development, Digital Group, Marvel Entertainment Inc. Business Unit, Scripps Networks Panelists: John Penney, EVP, Strategy & Business Saul Berman, Global Strategy & Change Leader, IBM Development, Starz LLC Bruce Eisen, VP, Online Content Development & Curt Marvis, President of Digital Media, Lionsgate Strategy, DISH Network Hardie Tankersley, VP, Innovation, Bryan Perez, Sr. VP/GM, NBA Digital Fox Broadcasting Co. Scott Brown, Sr. VP, Media Strategy & Digital Emil Rensing, Chief Digital Officer, Epix Platforms, The Nielsen Company John Clakins, Executive VP, Global Digital and Commercial Innovation, Sony Pictures Video Anytime, Anywhere: Video Home Entertainment DH7 Across Platforms—Television, Internet and Mobile—Understanding The Flat-Panel Television Platform: the Value Proposition DH9 HD, Downloads, Interactivity, Thursday, January 6 LVCC, North Hall Widgets—New Relationships, Noon–1 p.m. N259 New Technology At their cores the broadcast and cable industries have always Thursday, January 6 LVCC, North Hall been video-delivery technologies. With video at the heart of how 3–4 p.m. N259 consumers experience their daily lives—whether by mobile, The richest-ever TV viewing experience is possible, thanks to broadband or the Web—television’s video infrastructure is ideally set-tops, broadband and DVR. Everyone in the entertainment and positioned to respond to the way consumers now communicate. technology chain—content owner, middleware and head-end Panelists: Eric Berger, Sr. VP, Digital Networks, and GM, Crackle, operator, service provider and CE manufacturer—is vital to Sony Pictures Television delivering personal and enhanced video. What new roles will TV Louisa Shipnuck, Managing Principal, Media and fill for consumers in the future? Entertainment Industry, Verizon Business Moderator: Kris Alexander, Chief Strategist, Connected Devices Mark Garner, Sr. VP, Digital Distribution, Marketing and and Gaming, Akamai Technologies Business Development, A&E Television Networks Panelists: Russ Schafer, Sr. Director of Product Marketing, Stephen Condon, Director of Market Development, Connected TV, Yahoo! Inc. AT&T Digital Media Solutions David Ulmer, VP, Content and Services, LG Electronics Mark Marvel, Sr. Director, MSNBC.com Nick Colsey, VP, Network Promotion, Melody Tan, Sr. VP, Strategy & Business Operations, Sony Electronics Inc. MTV Networks/BET Networks/EPIX

20 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Venture Funding, Investment and Internet Video, Advertising and DH10 Mergers—Leadership in the DH12 Marketing: The Next Generation of Entertainment and Technology Consumer Reach Space: Broadband, Social Networks, Friday, January 7 LVCC, North Hall Mobile and Games 1:30–2:30 p.m. N259 Friday, January 7 LVCC, North Hall 10:30–11:30 a.m. N259 Internet video has fi nally gained the acceptance of the advertising and marketing industries. Available on a PC, mobile device or TV, Join a group of infl uential players in the media, entertainment and predicted to dominate consumer media in a few years, it’s a and tech fi nance worlds for an enlightening look at emerging maturing delivery system for an increasingly elusive audience— growth areas in our industry. They’ll reveal where the value and just the answer marketers have been waiting for. opportunities are, who’s investing, and whether we’re headed for a bubble or sustained hypergrowth in the convergence space. Moderator: David E. Leibowitz, Managing Partner, CH Potomac Moderator: Joey Tamer, President, S.O.S. Inc. Panelists: Debbie Solomon, Managing Director, Business Planning, Mindshare Panelists: Richard Yen, Director, Private Equity, Saban Richard Jalichandra, CEO, Technorati Media Capital Group Jon Goldman, CEO, Qlipso Len Rand, Managing Director, Granite Ventures Scott Ferris, General Manager, Microsoft Advertising Kevin Spain, Principal, Emergence Capital Partners Walker Jacobs, Executive VP, Turner/SI Digital Ad Todd Dagres, Founder and General Partner, Sales, Turner Broadcasting System Inc. Spark Capital David Maher Roberts, CEO, The Filter David Siemer, Founder, Siemer & Associates Inc. Shaukat Shamim, CEO and Cofounder, Buysight Gadi Tirosh, Partner, Jerusalem Venture Partners Jim Labe, CEO, TriplePoint Capital Branded Media Marketing—Across DH13 Platforms—TV, Film, Broadband, The Future of Enhanced Advertising: DH11 Mobile, Virtual Worlds, Music and Addressing Brands, Message, Games—Reinventing the Commerce Technology, Media and Entertainment and Media Model Friday, January 7 LVCC, North Hall Friday, January 7 LVCC, North Hall Noon–1 p.m. N259 3–4 p.m. N259 As consumers integrate broadband into every aspect of their Breaking through the competitive cacophony of vying for everyday lives, Hollywood and Madison Avenue have exciting consumers’ attention is more daunting than ever. Find out how new opportunities to experiment with all forms of electronic the industry’s TV, music, wireless, fi lm and broadband marketing messaging. Find out how this quantitative shift in the creative and creative teams are reinventing the world of entertainment, process will transform advertising, entertainment and the devices branding and marketing, with impressive results. themselves. The possibilities are endless. Moderator: Neil McGinness, CEO, Weekly World News Moderator: Xavier Kochhar, Managing Partner, Media Link, LLC Panelists: Russ Axelrod, Sr. Brand Strategist, Panelists: Lewis Henderson, CEO, Davie Brown Entertainment Microsoft Advertising Brandon Berger, VP, Digital Innovation, MDC Mike Wiese, Director of Branded Entertainment, JWT Andrew Ward, Eastern Regional VP, Spotlight J. Andreas Stecher, EVP, Fishlabs Integrated Media Sale, Comcast Thomas Ellsworth, CEO, GoTV Networks Lori H. Schwartz, Chief Technology Catalyst, NA, Jane Olson, Sr. VP, Marketing and Brand Strategy, McCann Worldgroup Oxygen Media Brian Lesser, Sr. VP and General Manager, Media Chase Norlin, CEO, AlphaBird Innovation Group, WPP Michael Lazerow, Chief Executive Offi cer, David Kang, Sr. VP and General Manager, Subscription Buddy Media Services, Rodale Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 21 How many inventions once thought to be the product of overheated Emerging Technology imaginations now sit in millions of family rooms, swing along in countless backpacks and briefcases or perch

inside infinite pairs of ears? Some have become so integral to our daily lives that we take them for granted.

Still, emerging technology retains the power to enthrall and beguile us. Consider the next level of what’s

possible and discover what might become a classic.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300 From Touch Screens to Mind Control: ET1 ET2 Powering Up Without the Wires The Future of User Interfaces Thursday, January 6 LVCC, North Hall Thursday, January 6 LVCC, North Hall 10:30–11:30 a.m. N254 Noon–1 p.m. N254 Gesture-based video game systems have won over consumers TVs that extract power from thin air. Devices that harvest electricity of all ages, and touch screens are ubiquitous on portable devices. from Wi-Fi signals so you never have to plug in again. When will Will the PC be the next CE product to abandon buttons? Are TVs these and other next-gen technologies be ready to deploy? Catch far behind? From voice control to object recognition to brain up on the state of wireless power, including systems that use solar control, what user interfaces are just ahead? and other alternative energy sources. Moderator: Ryan Block, Editor-at-Large, Engadget Moderator: Paul Hochman, Contributor, “Today” show Panelists: Phil McKinney, VP and Chief Technology Officer, Panelists: Emily Cooper, Principal Engineer, Wireless Power, Intel Personal Systems Group, HP Harry Ostaffe, Director of Marketing & Business Paolo Pastorino, Business Development & Marketing Development, Powercast Manager, Loquendo Dave Baarman, Director, Advanced Technologies, Fulton Innovations

22 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Emerging CE Technology: ET3 Predicting the Next iPod ET4 A Preview of the IEEE FREE REquIRES ICCE’s Most Interesting 2011 CES Saturday, January 8 LVCC, South Hall REGISTRATION 10:30–11:30 a.m. S206–207 Technologies What’s the next must-have CE product or category? A panel of Saturday, January 8 LVCC, North Hall 3–4 p.m. N258 trending experts and anthropologists share their insights on the factors that infl uence consumer preferences and play a key role For over 25 years the Consumer Electronics Society of The in determining which products the public embraces. Institute of Electrical and Electronic Engineers (IEEE) has hosted Moderator: Sean Captain, Consumer Strategist, Media, leading scientists and engineers at the International Conference Entertainment and Technology, Iconoculture on Consumer Electronics (ICCE) co-located at CES. These experts will review disruptive and emerging technologies at least fi ve Panelists: Genevieve Bell, Intel Fellow, Intel Labs Director, Interaction & Experience Research years from the marketplace in video, audio, computing, gaming, communications and more. Andrew Peters, Director, UE Architects

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 23 Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry Applications

An explosion of data-intensive apps for mobile devices is driving the need for versatile storage

solutions. Flash memory dominates because it offers low-cost, high-performance storage for countless

devices and computing products. Discover how technological advancements and new standards for

flash will power applications and impact devices now and in the future. You’ll learn about flash storage

trends and ecosystems; high-speed flash applications; Universal Flash Storage (UFS); solid-state

drives; and e-MMCTM.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Flash Forward: Flash Memory Storage Solutions $125 $250 for Mobile Devices and Data-Hungry Applications

Friday, January 7 LVCC, South Hall, N206–207 10:30–11 a.m. 9:30 a.m. e-MMC™ 4.41 and 4.5: Architecture for High Speed—Functions and Features JEDEC Welcome Learn more about new optional features for enhancing device Moderators: Charles Furnweger, Consultant, JEDEC performance with the recently published e-MMC v4.41, which Mian Quddus, Chairman, JEDEC includes a high-priority interrupt mechanism (HPI) and host- 9:30–10 a.m. controlled background operations processing (BO). Plus, get a preview of plans for version 4.5. JEDEC Keynote: Mobile Memory Overview The divergence of DRAM and Flash performance for mobile Presenter: Victor Tsai, NAND Architecture Strategy, Micron solutions has created an opportunity for new technologies, but 11–11:30 a.m. certain criteria must exist for easy integration. This keynote will cover trends in DRAM and NAND flash and the requirements for Flash Storage Trends and Ecosystem integration of new technologies into a mobile platform. If you’d like to better understand high-speed interface requirements for the PC and mobile device markets, don’t Keynote: Karin Werder, Director, Memory Development, RIM miss this session. You’ll hear about potential solutions with 10–10:30 a.m. NAND flash and its many uses in consumer applications. High-Speed Flash: Its Applications and Trends Presenter: Rick Wietfeldt, PhD, Sr. Director, Offering fast data access and rapid transfer times between Technology, Qualcomm devices, high-speed flash can help your designs meet consumer demand for increasingly data-hungry applications. Presenter: Doug Wong, Sr. Member, Technical Staff, NAND Flash Memory, Toshiba

24 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

11:30 a.m.–Noon 2:30–3 p.m. Managing Signal Integrity in Tomorrow’s SSDs: Bringing Greater Effi ciency to High-Speed Flash Memory System Designs the Enterprise Arena Expectations for fl ash memory system performance continue to The need for energy effi ciency and IOPS performance is increase, which poses a challenge for managing signal integrity. compelling IT decision makers to consider moving to solid-state Learn what factors can cause signal integrity issues and how drives (SSDs) for storage in Enterprise systems. Samsung’s proper design strategies can mitigate them. Tony Kim discusses potential power savings from reduced Presenter: Perry Keller, Standards and Applications Program energy consumption and lower cooling costs, the benefi ts of Lead, Agilent greater reliability and TCO reductions. Presenter: Tony Kim, Memory Marketing Director, Samsung 1–1:30 p.m. uFS Specifi cation update 3–3:30 p.m. Get the most current information on the JEDEC UFS (Universal The Evolving NAND Flash Business Flash Storage) high-speed interface standard. This next- Model for SSD generation specifi cation will enable higher performance and NAND fl ash is ready for a new business model and technical faster data transfer rates when fl ash memory storage is used standards that will allow the SSD market to grow at top speed. in mobile devices. Power, performance, pin-count and system We discuss the major issues: cost-cutting, stronger error- scalability are the main focuses for UFS. correction and data recovery, NAND in SSDs for computing Presenter: Sung H. Lee, Engineer, Samsung apps (including demanding Enterprise applications) and the advent of soft-interface technology. 1:30–2 p.m. Presenter: Steffen Hellmold, VP, Business Development, Creating Memory for Asia’s Future Memory Products, SandForce Mobile Devices Already the world’s largest mobile phone market, the Asia-Pacifi c 3:30–4 p.m. region’s continued technology expansion offers unparalleled Data Tsunami: Storage Trends growth opportunities. Find out how new memory technology is in a Fragmenting Market matched to expanding consumer demand for enhanced features PCs and Notebooks have dominated the market as the primary and functionality in this important market. data-storage and display devices—until now. New products and markets are here to stay. Check out the current array of options Presenter: Desi Rhoden, Executive VP, Montage Technology and mine the raw data for trends to help us ride out the tsunami. 2–2:30 p.m. Presenter: Bill Gervasi, Memory Technology Analyst, FormFactor Will SSDs Change the World or Not? The merits of solid-state drives (SSDs) extend beyond their benchmark scores. When used as mainstream storage devices, SSDs have the potential to empower new digital lifestyles. Join us to learn about important SSD trends and real-world pros and cons. Presenter: Ed Dawson, Engineer, Toshiba

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 25 From online classes and e-texts to virtual labs, from HigherEd Tech Summit FREE Requires 2011 CES 24/7 faculty to open courseware, technology is revolutionizing what it means to go to college. Registration

HigherEd Tech brings together the educators, policymakers and high-tech experts who are

reinventing higher education, and showcases the next generation of digital education tools.

Pricing Advance On-site All-Access Pass $1,200 $1,500 HigherEd Tech Summit FREE with your 2011 CES Registration: Exhibits Plus Pass

Thursday, January 6 LVCC, North Hall, N253 9:30–10:45 a.m. 8–9 a.m. Keynote: DIY U: The Coming Transformation of Higher Education HigherEd Tech Open and Greetings: Bagels and Recently named one of the “ultimate change agents in education” Bandwidth Breakfast and Roundtable by The Huffington Post, author Anya Kamenetz offers an Join us for breakfast and a roundtable discussion with leading unexpected perspective on the future of knowledge, talent and education technology policymakers. Bring your questions and innovation based on her new book, DIY U: Edupunks, ideas to this interactive Q&A session. Sponsored by McGraw Hill. Edupreneurs, and the Coming Transformation of Higher Education. Moderator: Josh Fischman, Sr. Editor, Faculty, Research & Keynote: Anya Kamenetz, Author & Staff Writer, Fast Company Technology, The Chronicle of Higher Education Presenters: Jinny Goldstein, Cofounder and Executive Producer, 10:45–Noon HigherEd Tech Summit High-Tech Backpack Peter C. Davis, President, McGraw-Hill Education “No more pencils, no more books …” Is this childhood ditty Panelist: Karen Cator, Director, Office of Educational Technology, coming true? Peek inside a high-tech backpack and see what U.S. Department of Education today’s students take to college. 9–9:30 a.m. Moderator: Dr. John Ittelson, Professor Emeritus, CSU Monterey Bay, and Director of Communication, California Technology Subversives: Millennials at the Virtual Campus College Gate Disappointed by the technology at their colleges, Millennials Panelists: Osman Rashid, Cofounder and CEO, Kno Inc. are taking matters into their own hands. Find out how today’s Obadiah Greenberg, Business Development Manager, Google Apps for Education, Google students are using technology in ways that might surprise their institutions. Presenter: Dan Coates, President, Youth Pulse Inc.

26 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Noon–1 p.m. 3:30–4:30 p.m. Getting to Graduation: Is Technology From Dewey to Digital the Ticket? Never look for 973.06 again! E-books, digital devices and The U.S. has slipped to twelfth among industrialized nations in software, sophisticated search engines and new-generation postsecondary graduates. President Obama’s goal is to raise the platforms are shaking up the world of textbooks, academic college completion rate to 60 percent in 10 years. Can technology scholarship and instruction. help improve student success and boost graduation rates? Moderator: Dr. John Ittelson, Professor Emeritus, CSU Moderator: Josh Fischman, Sr. Editor, Faculty, Research & Monterey Bay, and Director of Communication, Technology, The Chronicle of Higher Education California Virtual Campus Panelists: Peter C. Davis, President, McGraw-Hill Education 4:30–5 p.m. Mark David Milliron, Deputy Director, Higher Education, Bill and Melinda Gates Foundation Keynote: Technology in the Future Tense: Hype, Trends and Predictions Linda M. Thor, Chancellor, Foothill-DeAnza Community College District The Wall Street Journal columnist Walt Mossberg offers his unvarnished insights into where digital technology is heading. 1–1:45 p.m. Keynote: Walt Mossberg, Columnist, The Wall Street Journal Going Global Luncheon with Rosetta Stone Enjoy a buffet of international foods and a demonstration of 5–6 p.m. Rosetta Stone’s innovative language-learning solutions. Try the Next-Gen Learning Challenges: A New Gates software that’s empowering colleges to prepare students for Foundation Program to Harness Technology global citizenship. The Gates Foundation will spend up to $20 million on phase one of “Next Generation Learning Challenges,” a program that Presenter: Tom Adams, President and CEO, Rosetta Stone encourages innovative uses of technology to prepare students 1:45–2:30 p.m. for college and get them to graduation. Help shape the program with your feedback and ideas at our open forum. Refreshments High Tech u will be served. Digital tools and services are turning the ivory tower into High Tech U. Is going global replacing going Greek? Preview the latest Presenter: Josh Jarrett, Sr. Program Offi cer, Postsecondary innovations in technology for college students. Student Success, Bill and Melinda Gates Foundation Presenters: Mike Guillory, Manager, Worldwide Brand and Communications, Texas Instruments Inc. Steven Hodas, Chief Executive Offi cer, Noodle Education, Inc.

2:30–3:30 p.m. Breaking the Mold and Putting the Pieces Together Again Technology is powering bold, innovative models of higher education—institutions, programs and partnerships—that are changing not only the where of learning but the how. What are these innovators doing differently and why? Moderator: Dr. Kenneth Green, Director, The Campus Computing Project Panelist: John Katzman, Founder and CEO, 2tor Inc.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 27 Home Entertainment and Lifestyle Technologies

With the growing array of home entertainment options, consumers are becoming more tech-savvy and

more selective. From the connected home to applications for the family room TV, new technologies

have to work hard to win over finicky consumers, particularly when purses are opened more grudgingly.

What has sizzle and what will fizzle in 2011? These informative sessions look at the big trends in major

categories: TV, computers, Tablets, 3D and more.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

3DTV Report Card: Next Frontier in HEL1 In Search of TV’s Next Big Thing HEL2 Home Entertainment? Thursday, January 6 LVCC, North Hall Thursday, January 6 LVCC, North Hall 10:30–11:30 a.m. N256 Noon–1 p.m. N256 Picture quality has reached new heights, and Web widgets, From the global success of Avatar to the widespread rollout of Internet streaming and 3D are fast becoming common TV 3DTVs, 3D has gained enormous mindshare in the past year. But features. Which technologies and features will capture the questions abound: Are consumers buying into it? Is there enough consumers’ imagination and propel TV sales in the coming content? What about the potential health risks? And when will we years? Will it be super-thin OLED, wireless connectivity, video be able to lose those glasses? chatting or something waiting in the wings? Moderator: Jim Willcox, Electronics Sr. Editor, Consumer Reports Moderator: Laura Sydell, Arts and Technology Panelists: Bryan Burns, VP, Business Strategy and Correspondent, NPR Development, ESPN Panelists: Peter Bocko, Chief Technology Officer, East Asia, John Revie, Sr. VP of Home Entertainment, Samsung Corning Incorporated John Batter, Co-President of Production for Feature Brian Johnson, Consumer Experience Architect, Intel Animation, DreamWorks Animation Edgar Villalpando, Sr. VP, Marketing, ActiveVideo Networks Ronald Jacoby, Sr. Director and Chief Architect, Yahoo! Connected TV Chris Fawcett, VP, TV, Sony

28 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

HEL3 The Great Slate Debate HEL5 2011: Year of the Connected Home? Thursday, January 6 LVCC, North Hall Saturday, January 8 LVCC, South Hall 1:30–2:30 p.m. N256 Noon–1 p.m. S206–207 The success of Apple’s iPad and Amazon’s Kindle has proven Wi-Fi and Ethernet connectivity have become more widespread that there is indeed a strong market for “tablet” devices. What’s in homes, electronics and appliances, but are they enough to the potential of this market? As rival products emerge, which encourage consumer adoption? What new products drive companies are positioned to win consumers? What about growth? How can the industry simplify communication among netbooks—can they coexist with Tablets and e-readers? products and make them easier to control? Moderator: Michael Miller, Blogger, PCMag.com: Moderator: Jason Knott, Editor, CE Pro Forward Thinking Panelists: Daniel Marotta, EVP & GM, Broadband Panelist: Masa Okumura, Sr. Director of Product Development, Communications Group, Broadcom Toshiba America Information Systems Inc. Neil McPhail, Sr. VP, Emerging Business, Best Buy Will West, CEO, Control4 It’s a TV. It’s a Computer. HEL4 Christopher Albano, Sr. Director, CPE and Home No, It’s a ... Networking, Comcast—Offi ce of the CTO Thursday, January 6 LVCC, South Hall David McCalpin, General Manager for Home Energy 3–4 p.m. S204–205 Management, GE A growing number of consumers connect their TVs to the Internet. But in the new world of “Over-the-Top TV” there are more questions than answers. Will viewers shift to Internet-only services? How can cable and satellite companies compete? How will providers monetize content, and are consumers willing to pay? Moderator: Colin Dixon, Sr. Partner, Advisory, The Diffusion Group Panelists: Richard Bullwinkle, Chief Evangelist, Rovi Corp. Phil Wiser, President & CEO, Sezmi Vincent Dureau, Head of TV Technology, Google Tom Rogers, CEO, TiVo

our most popular sessions, conveniently CE PASS packaged at an amazing price! Includes the following conference tracks: Digital Hollywood, Emerging Technology, Advance On-site Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and $399 $599 Attitudes, Technology and the Environment and Wireless Communications.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 29 IEEE: International Conference on Consumer Electronics (ICCE)

What’s the future of digital media? Find out as ICCE presents groundbreaking research, in-depth tutorials and

provocative panel discussions in this comprehensive and dynamic program. Distinguished guest speakers

address key industry drivers, including interactive TV, Smart Grid, 3D codecs, cooperative driving, high-speed

interconnects and green CE technologies. With more than 90 sessions, themed daily keynotes and ample

networking opportunities, you won’t want to miss it! Take advantage of special pricing for Sunday’s sessions.

Pricing Advance On-site Sunday Only Member $545 $645 $250 Nonmember $715 $815 $300 CE Society and Affiliate Members $525 $625 Student Member $295 $395 Student Nonmember $330 $430 Life Member $270 $370 Extras: Printed Conference Digest $35 $45 Lunch Ticket $45 $50 Conference Dinner Show $65 $75 Not Included in All-Access Pass.

Tutorials January 9–12

Tut01: Tutorial 01—DIY Haptics, A Practical Tut03: Tutorial 03—Mobile Displays Intro to Haptics for CE People Technologies and Applications Sunday, January 9 LVCC, North Hall Tuesday, January 11 LVCC, North Hall 10–11:40 a.m. N264 2:20–4 p.m. N264

Tut02: Tutorial 02—IPTV Services Tut04: Tutorial 04—3D Video/Data and Technologies Services for Mobile Displays Monday, January 10 LVCC, North Hall Wednesday, January 12 LVCC, North Hall 2:10–3:50 p.m. N264 2:20–4 p.m. N264

Tut05: Tutorial 05—An Introduction to OpenCL Tuesday, January 11 LVCC, North Hall 8–9:45 a.m. N262

30 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Full Conference January 9-12

Sunday, January 9 LVCC, North Hall 2:30–4:10 p.m. T11-S02: Flash Memory in 8:20–10 a.m. Consumer Electronics IEEE Opening Keynote: Gary Shapiro, LVCC, North Hall, N260 President and CEO, CEA® LVCC, North Hall, N257/N259/N261 T08-S01: Wireless Systems and Devices LVCC, North Hall, N264 10–11:40 a.m. T02-S1: MPEG AVC/H.264 Video Coding T03-S1: Video Distribution 1—Systems LVCC, North Hall, N258 LVCC, North Hall, N258 T13-S01: Haptics in CE—Associate Session T08-S03: Wireless Systems with Trans on Haptics LVCC, North Hall, N262 LVCC, North Hall, N262

Tut01: Tutorial 1—DIY Haptics, A Practical 4:30–6:30 p.m. Intro to Haptics for CE People LVCC, North Hall, N264 Pan01: Panel Discussion: The Future of Digital Media: Wayne Luplow, Stu Lipoﬀ , T04-S1: Audio Processing Bob Frankston, Kees Immink LVCC, North Hall, N260 LVCC, North Hall, N256/N254 T15-S01a: Interactive TV I T08-S02: ATSC Systems LVCC, North Hall, N256/N254 LVCC, North Hall, N264 T01-S2: Image Analysis 11:50 a.m.–2:20 p.m. LVCC, North Hall, N258 IEEE Panel Session (CES Review) and T05-S2: Video and Camera-Phone: Luncheon Keynote from Wayne Luplow, Algorithms and Architectures Zenith Electronics LVCC, North Hall, N260 LVCC, North Hall, N257/N259/N261 T06-S1: Human-Computer Interaction in T15-S01b: Interactive TV II CE Devices and Technology LVCC, North Hall, N256/N264 LVCC, North Hall, N262

6:30–8:30 p.m. IEEE Welcome Reception— Sponsored by CEA LVCC, North Hall, N257/N259/N261

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 31 IEEE: International Conference on Consumer Electronics (ICCE) continued

Monday, January 10 LVCC, North Hall 11:05 a.m.–12:25 p.m. T03-S2: Video Distribution 2—Wireless 8–9:40 a.m. LVCC, North Hall, N258 T11-S06: CE Applications for Automotive T16-S01: Social Impacts and LVCC, North Hall, N260 Techniques for CE T16-S06: Image Processing and HCI LVCC, North Hall, N264 LVCC, North Hall, N264 T05-S1: Home Media Servers and Services I T02-S2: Scalable Video Coding LVCC, North Hall, N260 LVCC, North Hall, N258 T09-S1: Networks: Technology T10-S1: Security for Mobile and Wireless 01 LVCC, North Hall, N262 LVCC, North Hall, N264 T15-S04: Invited Session—Green CE Technologies I T15-S06: Invited Session: Gesture Activation of CE Devices LVCC, North Hall, N256 LVCC, North Hall, N256 12:30–2 p.m. 9:35–10:45 a.m. IEEE Keynote: CE Society Awards/New Fellow—President IEEE CE Society— IEEE Keynote: Gary Sullivan, Microsoft Keynote from Stephen Dukes LVCC, North Hall, N257/N259/N261 LVCC, North Hall, N257/N259/N261

9:45–10:35 a.m. 2:10–3:50 p.m. P02: 3D Algorithms T01-S5: Video Quality Enhancement LVCC, North Hall, Hall Area LVCC, North Hall, N258 P01: Camera and Videocam Algorithms T16-S02: Access Control and Security LVCC, North Hall, Hall Area LVCC, North Hall, N262

10:35–11:05 a.m. Tut02: Tutorial 02—IPTV Services and Technologies P13: Image Processing Posters LVCC, North Hall, N264 LVCC, North Hall, Hall Area T15-S07: Invited Session—Cooperative Driving Technologies for Automotive LVCC, North Hall, N256 T15-S04: Invited Session— Green Technology LVCC, North Hall, N256

32 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

3:50–4:20 p.m. Tuesday, January 11 LVCC, North Hall P15: Video Encoding and Distribution Posters 8–9:40 a.m. LVCC, North Hall, Hall Area T11-S13: Cloud Computing and Metadata Techniques for CE P06: Other CE Technologies LVCC, North Hall, N256 LVCC, North Hall, Hall Area Tut05: Tutorial 05—An Introduction to P10: Green Consumer Technologies III OpenCL LVCC, North Hall, Hall Area LVCC, North Hall, N262

4:20–6:20 p.m. T08-S05: OFDM Applications II LVCC, North Hall, N264 T03-S3: H.264 Transcoding and Streaming LVCC, North Hall, N258 T02-S3: Implementations and Architectures for Image/Video Codecs T11-S01: Recommender Systems in CE LVCC, North Hall, N258 LVCC, North Hall, N260 T04-S2: Noise Reduction in T10-S2: Security for CE Systems Audio Applications LVCC, North Hall, N262 LVCC, North Hall, N260

T08-S04: OFDM Applications I 9:45–10:35 a.m. LVCC, North Hall, N264 Keynote: Joe Kane T15-S10: Invited Session: Advances and LVCC, North Hall, N257/N259/N261 Challenges in HD Interconnects LVCC, North Hall, N256 10:35–11:05 a.m. P18: RF & Wireless Posters LVCC, North Hall, Hall Area P03: Electronic Program Guides (EPG) and Recommender Systems LVCC, North Hall, Hall Area

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 33 IEEE: International Conference on Consumer Electronics (ICCE) continued 11:05 a.m.–12:25 p.m. 3–4:30 p.m. T01-S4: Camera Image Processing P05: Home Healthcare III LVCC, North Hall, N258 LVCC, North Hall, Hall Area T11-S05: Developments in P07: Automotive CE Consumer Digital Storage LVCC, North Hall, Hall Area LVCC, North Hall, N260 P09: Networking Posters T16-S03: HCI Enabling Tech for CE I LVCC, North Hall, Hall Area LVCC, North Hall, N262 T11-S16: New CE Service Concepts 4:30–6:30 p.m. LVCC, North Hall, N264 T15-S09: Smart Grid Invited Session II LVCC, North Hall, N256 T15-S08: Smart Grid Regular Session T11-S09: Home Healthcare I LVCC, North Hall, N256 LVCC, North Hall, N260 T16-S04: HCI Enabling Tech for CE II 12:30–2:10 p.m. LVCC, North Hall, N262 Keynote: Paul de Martini, Cisco CTO for Smart Grid, and 2011 IEEE Masaru T09-S3: Networks: Services Ibuka Awards Luncheon, Masaru Ibuka LVCC, North Hall, N264 Award Winner LVCC, North Hall, N257/N259/N261 T02-S4: Video Coding Algorithms LVCC, North Hall, N258 2:20–4 p.m. T11-S04: Automotive Electronics LVCC, North Hall, N260 Wednesday, January 12 LVCC, North Hall

Tut03: Tutorial 03—Mobile Displays 8–9:40 a.m. Technologies and Applications T01-S3: 3D Image Processing LVCC, North Hall, N264 LVCC, North Hall, N258 T01-S1: Motion Estimation T07-S1: Display Technologies and Devices LVCC, North Hall, N258 LVCC, North Hall, N262 T12-S1: Display Technologies T09-S2: Networks: Applications 01 LVCC, North Hall, N262 LVCC, North Hall, N264 T15-S09: Smart Grid Invited Session I T11-S07: Green Consumer Technologies II LVCC, North Hall, N256 LVCC, North Hall, N260 T15-S02: Invited Session on 3DTV Broadcasting: Displays, Coding and Receivers LVCC, North Hall, N256

34 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

9:45–10:30 a.m. 2:20–4 p.m. IEEE Keynote: Indra Laksono, CTO, T08-S07: Multimedia Systems Cofounder ViXS Systems Inc. LVCC, North Hall, N256 LVCC, North Hall, N257/N259/N261 T11-S14: CE Specialized Hardware LVCC, North Hall, N258 10:35–11:05 a.m. P08: Image/Video Codecs and Encoding T11-S08: Green CE Technologies IV LVCC, North Hall, Hall Area LVCC, North Hall, N260 P12: Security Posters T11-S15: Object Tracking and Analysis LVCC, North Hall, Hall Area LVCC, North Hall, N262 Tut04: Tutorial 04—3D Video/Data 11:05 a.m.–12:25 p.m. Services for Mobile Displays LVCC, North Hall, N264 T08-S08: Infrastructure for Mobile and Residential Gateways 4–4:30 p.m. LVCC, North Hall, N260 P04: Display Technologies and T01-S6: Camera Processing and Devices (Poster) Noise Reduction LVCC, North Hall, Hall Area LVCC, North Hall, N258 P11: Audio Posters T11-S04a: Green Consumer Technologies II LVCC, North Hall, Hall Area LVCC, North Hall, N260 P17: Haptics, HID and UI Posters T12-S2: Immersive TV LVCC, North Hall, Hall Area LVCC, North Hall, N262 T11-S12: Home Building Control Apps 4:30–6:30 p.m. LVCC, North Hall, N264 T11-S11: Application Frameworks, Surveillance and QA Techniques LVCC, North Hall, N256 12:30–2:10 p.m. T11-S10: Novel Smartphone and Keynote: 3D—Social Semantics UI Applications LVCC, North Hall, N257/N259/N261 LVCC, North Hall, N260 T15-S01c: IPTV, 3D and Three-Screen TV LVCC, North Hall, N262 T08-S06: Wireless Networks LVCC, North Hall, N264 T01-S07: Display Processing and Testing LVCC, North Hall, Hall Area ZZRemote01: Remote Delivery Session (Internet) LVCC, North Hall, Hall Area

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 35 In-Vehicle Technology With the auto industry back from the brink and consumer confidence on

the rise, new in-vehicle technologies garner tremendous interest. Find out what role consumer electronics

(CE) plays in the sales, marketing and interior design of tomorrow’s cars, trucks and vans. We examine

exciting new entertainment options, hands-free and other safety technologies, and driver functions that

vehicles now perform automatically. Is the day far away when cars drive themselves?

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

In–Vehicle Tech: Finding Enhancing Driver Situational IVT1 the Opportunities IVT2 Awareness Without Driver Thursday, January 6 LVCC, North Hall Distraction—IntelliDrive and 1:30–2:30 p.m. N254 Cooperative Vehicle Safety Friday, January 7 LVCC, North Hall In an age where electronics systems—from telematics to 9–10 a.m. N264 entertainment—are tightly integrated, and hands-free voice control of popular Smartphone applications is available, how can Driver distraction is generating CE companies work with automakers? Given the sophisticated attention. The CE and telematics central nervous systems found in today’s cars, do aftermarket industries have responded with solutions that enhance driver opportunities still exist? connectivity while reducing risks. The U.S. Department of Transportation is sponsoring a major vehicle-to-vehicle safety Moderator: Doug Newcomb, Sr. Technology initiative featuring aftermarket devices. Hear from industry and Editor, Edmunds.com government experts on new capabilities and guidelines for Panelists: Jackson Gates, Director of Business improving driver awareness. Development, Pandora Jeff Haas, Owner and CEO, Haas Entertainment Connect2Car: Consumer’s Brian Inouye, Manager of Advance Technologies, IVT3 Connected Lifestyle and the Engineering and Business Development, Toyota Transformation of Consumer Tom Malone, President, Audiovox Electronics in the Connected Vehicle Electronics Corp. Thursday, January 6 LVCC, North Hall 3–4:30 p.m. N254 Connected cars are central to the connected consumer lifestyle. Open innovation and collaboration are producing built-in, brought- in and beamed-in devices that are helping to grow consumer acceptance of the connected vehicle. Automotive and consumer electronics stakeholders now face the challenge of delivering on consumers’ expectations of seamless interoperability.

36 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Issues and Attitudes How does innovation shape marketing plans and perceptions? What’s the

state of the competitive landscape? What’s infl uencing consumer-buying attitudes? These thought-provoking

sessions show you how decisions made by global technology giants impact the entire digital ecosystem.

Discover what it takes to develop the next monster app, or consider the re-emergence of single-use

devices. Expert commentators offer insights and give you an opportunity to weigh in on the pressing issues

facing the industry.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

IA1 Apps, Apps Everywhere IA3 Keeping Tech Simple Thursday, January 6 LVCC, North Hall Saturday, January 8 LVCC, South Hall 10:30–11:30 a.m. N262 1:30–2:30 p.m. S204–205 With the proliferation of the iPad, Internet-enabled TVs and any From simplifi ed camcorders that can post directly to the Web, number of Smartphones, clever and useful applications have to plug-and-play Internet routers and IP cameras, there’s a become key drivers in consumers’ buying decisions. Developers movement toward easy-to-use single-purpose gadgets. In some reveal what it takes to successfully reach and engage consumers cases features are pared back to create products that are with apps. “good enough.” Will this trend continue, and what does it Moderator: Veronica Belmont, Host, Tekzilla, Revision3 mean for the industry and consumers? Panelists: Mike Germano, President, Carrot Creative Moderator: Fraser MacDonald, Editor-in-Chief, Stuff Eileen Rivera, Supervising Producer, Twit Network Panelists: Doug Solomon, Chief Technology Offi cer, IDEO David Inns, CEO and President, GreatCall (creator of Jitterbug)

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 37 Issues and Attitudes continued Securing Network Architecture for IA4 Kings of Convergence IA5 the Connected World We Live In Friday, January 7 LVCC, South Hall Saturday, January 8 LVCC, South Hall Noon–1 p.m. S204–205 3–4 p.m. S204–205 A panel of analysts, software developers and venture capitalists Connected Home, M2M, Smart Grid, Cloud, eHealthcare—each examine industry giants that have multiple interests in the digital presumes the interconnection between billions of devices on ecosystem—Google, Apple, Microsoft and Sony, for starters— numerous networks. Cyber security attacks are becoming and the role they play in the CE marketplace. How do their increasingly predatory. IPv6 offers an inexpensive, scalable decisions affect consumers and retailers? solution that can mitigate a broad range of attacks. And IPv6 Moderator: Becky Worley, Technology Contributor, “Good can be deployed today. Morning America” Moderator: Limor Schafman, President, KeystoneTech Group Panelists: Michael Gartenberg, Partner, Gartner Panelists: Robert Raciti, Raciti Capital Paul Daugherty, Chief Technology Architect, Accenture Junaid Islam, Founder and CEO, Vidder Kuk Yi, Corporate VP and Managing Partner, Best Buy Capital, Best Buy Jonathan Zuck, President, Association for Competitive Technology

Our most popular sessions, conveniently CE Pass packaged at an amazing price! Includes the following conference tracks: Digital Hollywood, Emerging Technology, Advance On-site Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and $399 $599 Attitudes, Technology and the Environment and Wireless Communications.

38 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Just the Facts: Research, Reports and Revelation FREE REquIRES 2011 CES Toss the crystal ball. In this seemingly endless era of innovative and economic fl ux—coupled REGISTRATION

with capricious and cautious consumers—you need the facts for informed decision making. These

research-based sessions cover the gamut, from connected TV to the sizzling-hot Tablet to a fearless

postmortem of the just-ended holiday season.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Just the Facts: Research, Reports FREE with your 2011 CES and Revelation Registration: Exhibits Plus Pass

Thursday, January 6 LVCC, North Hall, N262 3–4 p.m. Consumer Tech Accessories: Consumer Noon–1 p.m. Perceptions and the Outlook Ahead The Connected Consumer: Coming to a Tech accessories represent over Home Room Near You $8 billion in annual revenue and are The Connected Home paradigm vital to the U.S. CE ecosystem. New CEA holds promise, but there is still a research explores how consumers defi ne and learn about long way to go before it truly becomes a reality. This presentation accessories and what expectations they hold. This, plus CEA’s reviews how consumer systems are cooperating—and detailed accessories forecast, reveals which categories are competing—with one another, as well as how the Connected likely to grow in the coming year. Home of the future may ultimately look. Presenter: Chris Ely, Manager, Industry Relations, Consumer Presenter: Jordan Selburn, Principal Analyst, Consumer Electronics Association Electronics, iSuppli

1:30–2:30 p.m. Connected TV Forecast: Getting People to Buy and use Connected TVs New consumer survey data from Forrester shows that people are struggling with Connected TVs, resulting in a possible paradox: millions will have them but most might not use them. Join Forrester for its forecast of Connected TV sales and a discussion of the top strategies for driving industry-changing consumer use. Presenter: James McQuivey, PhD, VP and Principal Analyst, Forrester Research

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 39 Just the Facts: Research, Reports and Revelation continued

Saturday, January 8 LVCC, North Hall, N258 1:30–2:30 p.m. Smartphones and Consumer Tech On-the-Go 10:30–11:30 a.m. A range of mobile technologies, most The 2010 Holiday Season: Rebound or of them handheld, is empowering Another Lackluster Quarter? consumers on-the-go. CEA’s five-year It’s time to relive the highs and the lows forecast provides a glimpse into some of the fastest-growing tech of the 2010 holiday season. Did it live up markets and shows why on-the-go technologies are a must- to expectations or fall short? Which watch. Find out how consumers use these technologies now and categories were strong sellers, and which new products buoyed sales? plan to in the future. Will the momentum last, and what do Presenters: Steve Koenig, Director, Industry Analysis, Consumer last quarter’s results signal for the year ahead? Electronics Association Jessica Boothe, Manager, Strategic Research, Presenters: Stephen Baker, VP of Industry Analysis, Consumer Electronics Association The NPD Group Shawn DuBravac, Chief Economist and Director of Research, CEA

Noon–1 p.m. Tablets: A New Era of Mobile Computing The Tablet represents more than just a hot emerging technology trend; it represents a fundamental shift in computing, a reinvention of the personal computer and of the touch-computing paradigm. We examine the market for Tablets, the technologies driving this market forward and the use cases that will drive demand. Presenter: Ben Bajarin, Director, Consumer Technology, Creative Strategies

40 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Kids@Play and MommyTech Play with the new toys and new tech designed FREE REquIRES 2011 CES to address the specifi c needs of kids and their families. Kids@Play explores the world of REGISTRATION

gear-toting digital kids who will become tomorrow’s digital citizens. We’ll reveal the latest games, toys and

educational products certain to engage the most discriminating kids, from toddler to teen. MommyTech looks

at how digital technology helps moms do what they do every day: the impossible!

Pricing Advance On-site All-Access Pass $1,200 $1,500 Kids@Play and MommyTech FREE with your 2011 CES Registration: Exhibits Plus Pass

Saturday, January 8 LVCC, North Hall, N260 10–10:50 a.m. 3D Moms 8:30–9:15 a.m. This year we’ll decide whether or not we want our entertainment Meet the FutureMakers to be fully immersive—and that means being armed with the Jesse Schell and Ge Wang sit down with Warren Buckleitner to facts. From choosing the best glasses to the best content, what discuss their buzz-generating game development work and should we know to make the best decisions in the world of 3D the state of the industry, followed by a live demonstration of family entertainment? Sifteo, a tabletop gaming program designed to revolutionize Moderator: Suzanne Kantra, Founder, Techlicious how kids learn. Panelists: Cindy Sisson, President, HopSports Inc. Presenters: Jesse Schell, CEO, Schell Games Mike Guilleroy, DLP Group, TI Ge Wang, Associate Professor of Music and Science, Stanford University 11–11:50 a.m. Warren Buckleitner, Editor, Children’s Trendsetters Technology Review Trendsetters promises a banner crop of kids’ tech. Join us as 9:15–9:55 a.m. Disney, Mattel, Knowledge Adventure, THQ and other gaming greats strut their stuff … including stuff you’ve never It’s a Movement! seen before. If there was one word to summarize video game innovation in the past year, it was “movement.” This is your chance to get up Moderators: Warren Buckleitner, Editor, Children’s Technology Review and experience SONY Move, Microsoft Kinect, Nintendo Wii and a few brand-new products. No sleeping through this session! Scott Traylor, CEO, 360 Kids Moderator: David Kleeman, Executive Director, American Center for Children and Media Panelist: Cedric Hutchings, General Manager, Withings

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 41 Kids@Play and MommyTech continued Noon–12:40 p.m. 2:40–3:15 p.m. From Both Sides Now Mobile Moms As tech-literate children become America’s leaders, visionaries Can moms really be in two places at once? Three? The new and designers, how will their digital upbringing affect society mobile solutions are as elegant as they are feature-rich, and and culture? The New York Times columnist David Pogue takes all of them seem to have mom top-of-mind. Take a look at a thoughtful, funny look at how the tidal wave will hit when the products designed for moms on-the-go. digital generation enters prime time. Keynote: Ge Wang, Associate Professor of Music and Science, Keynote: David Pogue, Columnist, The New York Times Stanford University Moderator: Andrea Smith, Correspondent, ABC News 12:40–1:15 p.m. Panelists: David Henderson, PR Firm, T-Mobile Apps–A–Daisy Ian Heidt, Director, Neer A look at the world of education in small, app–alicious bites. David Naghi, CEO, Mobi Moderator: Karen Cator, Director, Office of Educational Technology, U.S. Department of Education 3:15–4 p.m. 1:20–2:10 p.m. Internet Safety Symposium It’s the subject that just won’t go away. It only gets bigger and Meet The Momtrepreneurs more convoluted. This year we’ll take a look at an old problem. What do moms who dream up the next new thing in the Walled gardens, mobile phone safety, online reputation boardroom and at the playground have in common? They management and applications that foster intergenerational choose their tools wisely. Find out how social media and effective communications are part of the solution. communications give moms the edge in every aspect of their busy lives. Moderator: Marsali Hancock, President, iKeepSafe Moderators: June Mellinger, Director of Product Promotion, Panelists: Marion Merritt, Internet Safety Advocate, Symantec Brother International Katerine Boucher, Spokesperson, Kaspersky Labs Beth Blecherman, Founder, Cool Tech Mamas 4:30–5:15 p.m. 2:15–2:40 p.m. Mom as CTO Generating Content and Memories Mom is the consummate juggler, riding herd on everything from Across Generations spilled milk to a jammed printer. We’ve picked some essential How can we engage families across generations? tools for a digital mom. We’ll show them to you, too. Presented by the Disney Parenting Group. Keynote: Jesse Schell, CEO, Schell Games Moderator: Christine Friechen, Editor in Chief, Consumer Search Panelists: Emery Betsy, CEO, Yipi Joe Cerquone, Director, PR, American Speech-Language-Hearing Association

5:15–5:45 p.m. Moms as Memory Keepers Moderator: Liz Cutting, Sr. Analyst, NPD Presenter: Jef Holove, CEO, Eye-Fi

42 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Media Money Makers Media Money Makers cuts through the technobabble to reveal reliable

business models for monetizing content across the most promising platforms. Hear insights from some of

the most successful innovators from Hollywood, Madison Avenue, Wall Street and Silicon Valley. We’ll plunge

into new media platforms and explore innovative thinking from artists, specialty content and incisive

Co-sponsored by: research. Come preview creative collaborations and real-world strategies that can turn your next project into

a Media Money Maker.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 Media Money Makers/Digital Hollywood Pass $350 $550

Thursday, January 6 LVCC, North Hall, N250 1:20–2:05 p.m. 1–1:05 p.m. Variety Presents: Tech Tussles For the fi rst time, Variety presents a live version of the popular Media Money Makers Welcome “Tech Tussles” feature. Hollywood insiders showcase their Presenters: Gary Arlen, President, Arlen Communications LLC favorite new media tools and share secrets for overcoming Arthur Greenwald, President, Greenwald Media Inc. technical challenges.

1:05–1:20 p.m. 2:05–2:15 p.m. Doing Business in a Connected World Variety Presents: Tech You Can Take to the Bank How will media and marketing change in the next two This is the session you can’t afford to miss! An insider’s guide to years? Can mobile devices and social media really grow your the hottest media-related products on the 2011 CES show business? Do you have the skills to survive and thrive in a fl oor. We’ll tell you which products offer big opportunities for connected world? Media maven Shelly Palmer shares content creators and marketers—and when and where unique insights on how technology empowers both content you can fi nd them. creators and consumers. Moderator: Arthur Greenwald, President, Greenwald Media Inc. Presenter: Shelly Palmer, Managing Director, Advanced Media Panelist: David S. Cohen, Associate Editor, Features, Variety Ventures Group

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 43 Media Money Makers continued 2:15–2:25 p.m. 4:10–4:35 p.m. Cross-Platform Connections: Yahoo The Scripps Recipe for Success Extends Its Reach When it comes to cross-platform brand-building, the marketing Yahoo has some exciting new plans for home entertainment. team at the Scripps Networks are the true Iron Chefs. Learn And they’ll debut at Media Money Makers. Don’t miss this how they expand the content from their linear channels— game-changing announcement. especially Food Network and Cooking Channel—across all Moderator: Gary Arlen, President, Arlen Communications LLC available media platforms. Presenter: Blake Irving, EVP & Chief Product Officer, Yahoo! Inc. Moderator: Arthur Greenwald, President, Greenwald Media, Inc. Panelists: Michael Smith, General Manager, Cooking Channel 2:40–3:15 p.m. Karen Grinthal, Sr. VP, Ad Sales, Food Network, Who’s Really Watching What and How? Scripps Networks Don’t believe all you’ve heard about broadcast TV, cord-cutters Melissa D’Abrabian, Celebrity Chef, Food Network and short attention spans. These world-class researchers reveal what viewers are really doing with traditional media. 4:35–5:15 p.m. You’ll also see how people use next-gen technology when you Way Over-the-Top: Connecting TVs to Revenue put it in their hands. Content creators worry when content comes Over-the-Top, but Moderator: Gary Arlen, President, Arlen Communications LLC they also recognize its appeal to viewers. Hear how OTT delivers more than consumer convenience. It’s also creating new revenue Panelists: Mike Bloxham, Director, Media Design, Ball State University for content producers and distributors, and electronics makers. Scott Brown, Sr. VP, Strategy & Design Platforms, The Moderator: Lori Schwartz, Chief Technology Catalyst, IPG— Nielsen Company McCann Worldgroup Alan Wurtzel, President, Research & Media Design, Panelists: Ian Valentine, Founder and Chief Architect, Miniweb NBC Universal Technologies Ltd. Aaron McNally, Manager, TV Ads, Google Inc. 3:15–3:30 p.m. Avner Ronen, Cofounder and CEO, Boxee Media Money Makers Coffee Break Mark Turner, Director of Studio Relationship and Strategy, Microsoft XBOX 3:30–4:10 p.m. Secrets of the YouTube Superstars 5:30 p.m. Meet the top-rated producer-performers on YouTube, who draw Reception for Media Money Makers Attendees millions of viewers each week. Discover why viral doesn’t have Relax with Media Money Makers attendees and speakers as you to mean “random”—and how these broadband stars make sure review the day’s ideas and plot your plans for Friday’s activities their fans keep coming back. and programs at Media Money Makers and CES. Moderator: Marc Hustvedt, Cofounder, Tubefilter Panelists: Justine Ezarik, Filmmaker, www.ijustine.com Joe Penna, Filmmaker, MysteryGuitarMan Inc. Frederick Wong, Manager, Overcrank Media, LLC Brandon Laatsch, Manager, Overcrank Media, LLC

44 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Friday, January 7 LVCC, North Hall, N250 2:40–3 p.m. From Broadband to Big Time: The NBC 1:30–2:30 p.m. Digital Model 2020 Vision: The Future of Media Monetization It’s not just podcasters and bloggers who are launching digital What will creative content look like a decade from now? media. Now major studios use digital platforms to launch How will most consumers receive it? And who stands to reap ambitious marketing campaigns—and even whole new the biggest profi ts? Hear some bold predictions—and highly forms of entertainment. educated guesses—from our team of creative, business and Presenter: Vivi Zigler, President, NBCU Digital Entertainment technology experts. 3–4 p.m. Moderator: Laura Martin, Managing Director, Needham & Co. Artists as Entrepreneurs Panelists: Joanne Burns, EVP, Marketing, 20th Century No longer content to compete for jobs on other people’s Fox Television projects, Hollywood’s savviest writers and actors are building Vivian Schiller, President/CEO, National Public Radio their own brands. They’re creating new entertainment, new Darcy Antonellis, President, Warner Bros. jobs and even bridging the gap between labor and Technical Operations management. Members of the Writers Guild and Screen Actors Guild share their inside stories. 2:30–2:40 p.m. Moderator: Arthur Greenwald, President, Greenwald Media Inc. Branded Entertainment—The Top 5 Hits Panelists: Justin Halpern, Writer/Producer, Warner Bros. As advertisers gain experience and confi dence in marrying Carlton Cuse, Executive Producer, ABC brands to original content, some notable success stories are Damon Lindelof, Executive Producer, ABC emerging. Which formats and partnerships portend the best strategies for winning viewers and building sales? 4–4:15 p.m. Presenter: Tim Street, VP of Mobile Video, mDialog Media Money Makers Coff ee Break

4:15–5 p.m. Special Music Industry Event The music industry changed forever in 2003 with the rapid adoption of online music stores. But are there better ways for record labels and performers to monetize their content? Mobile innovator Cricket thinks so. Come hear top music executives and major recording artists announce plans for a revolutionary new service!

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 45 Silvers Summit Boomers are rebooting how we “age.” Whether they’re tuned into FREE Requires 2011 CES Internet radio, exercising in front of the HDTV, playing brain games or monitoring their Registration

parents’ home, this generation is maximizing the digital life. Hear about companies and products that deliver

quality-of-lifestyle to adults ages 43 and up, and empower their elderly parents with greater independence.

Experts weigh in on lifestyle, cool gadgets, trends, universal design, smart homes, care giving, high-touch

service technologies and more.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Silvers Summit FREE with your 2011 CES . Registration: Exhibits Plus Pass

Saturday, January 8 LVCC, North Hall, N253 10:30–11:30 a.m. 8:30–9:30 a.m. Gorgeous Gadgets Can Drive You Nuts We lust for the perfect blend of hot technology wrapped in cool, Silvers Summit Welcome and Keynote—iBrain sexy styling. But sometimes that new, shiny gadget drives us One of America’s leading neuroscientists, Dr. Gary Small of UCLA crazy. Tech pundit and Editor-in-Chief of EE Times Junko Yoshida reveals the remarkable evolution of the human brain caused by scoops a variety of interesting products from the show floor, and the constant presence of today’s technology, gadgets and a panel of astute boomers vote: turn off or on? search engines. Moderator: Junko Yoshida, Editor-in-Chief, EE Times Moderator: Dan Michel, CEO, Dakim Inc. Panelists: Gary Kaye, Journalist, Fox Business Network Presenters: Susan Ayers Walker, Managing Director, Murray Slovick, Editorial Director, SmartSilvers Alliance Intelligent TechContent Gary Small, PhD, Director, UCLA Center on Aging Mary Furlong, President, MFA

9:30–10:30 a.m. 11:30 a.m.–12:30 p.m. What Boomers Buy and Why Breaking Barriers with Universal Design Consumers ages 43–64 are near the peak of their earning Many product designs are inaccessible to people with disabilities. potential. They make the majority of spending decisions for And too often individuals who use assistive products cannot themselves and their dependents. They’re open to new brands benefit fully from technology because of challenging features in and are less brand-loyal than people under 40. Experts on hardware or software. Developers discuss ways to improve boomer buying habits debunk the myths—what they say may design and how to work with and around barriers. surprise you! Moderators: Dr. Helena Mitchell, Executive Director, Center for Moderator: Stephen Reily, CEO, Vibrant Nation Advanced Communications Policy Panelists: Mark Gordon, President, firstSTREET Noel Lee, CEO, Monster Cable Lori Bitter, President, Continuum Crew Panelists: Michael Starling, Chief Technology Officer, NPR Ken Baron, Editor, Life Goes Strong, NBC Michael May, CEO, Sendero Group Universal, iVillage Michael Takemura, Director, Hewlett Packard

46 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

12:30–1 p.m. 3–4 p.m. Silvers Summit Break, Networking Intelligent Systems for Caregivers and Fun Surprises There is a growing demand for proactive systems that remotely Moderator: Susan Ayers Walker, Managing Director, manage our parents’ safety in their homes and keep us SmartSilvers Alliance connected easily. Experts discuss the outlook for intelligent systems in the home that monitor, remind, motivate, protect, 1–2 p.m. communicate and empower elder independence. The Power of Technology in Sr. Health Moderator: Laurie Orlov, Analyst, Aging-in-Place Mobile communications and other information technologies Technology Watch offer seniors striking possibilities for improved decision making, Panelists: Charles Hillman, CEO, GrandCare Systems activities and healthcare economics. Dr. Richard Migliori examines Richard Lobovsky, VP, Business Development, how seniors and their caregivers use—and could use—these Lifecomm, A Hughes Telematics Inc. Co. technologies. A panel discussion and presentation of a Fred Allegrezza, CEO, Telikin new study on caregivers and technology follows his remarks. Moderator: Richard Migliori, MD, Executive VP, Business 4–5 p.m. Initiatives and Clinical Affairs, and UnitedHealth Secrets to Product Loyalty in Group Chief Healthcare Offi cer, UnitedHealth High–Touch Customer Service Group Alliances Exceptional customer service is the secret sauce of businesses Panelists: Sandra Elliott, Director of Consumer Technology and serving an older demographic. Providing high-touch customer Service Development, Meridian Health service is possible when you add age-awareness to your Gail Hunt, President & CEO, National communication with older customers. Find out how sensitivity Alliance Caregivers and simple techniques improve client retention and loyalty. 2–3 p.m. Moderator: Gary Barg, Editor in Chief, Today’s Caregiver Creating the Smart, Aware Home Panelists: Mark Gordon, President, fi rstSTREET What is the future of the smart, connected, aware home for Shana Duthie, CEO, NurtureConnect seniors? How will homes and/or senior housing become John Marick, CEO, Consumer Cellular integrated with the latest networks, laptops and appliances to Jake Sigal, Principal, Myine Electronics improve quality of life? Home automation experts talk about technologies and techniques for interconnecting home systems. 5–5:30 p.m. Moderator: George Patton, Editor-in-Chief and Publisher, Sr. Introducing the AgeTek Industry Alliance Housing News The age wave was coming. The needs were growing. It was Panelists: Skip West, President, MAXSA Innovations perfect timing for an alliance of companies developing products Benno Ritter, VP, Marketing & Business Development, and services for an older demographic. Meet the newly formed ZigBee Alliance AgeTek Alliance, and learn about its vision and goals for synergy and best practices. Moderator: Peter Radscliff, CEO, Presto Services Inc. Panelists: Michel Alhman, President, Clear Sound Communications Bud Myers, President, Sr. Circuits

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 47 Smart Grid Homes Smart Grid is generating buzz, from the highest levels of global government to technology and utility players. It’s also generating serious questions: Could it usher in a third industrial

revolution? Is it bigger than the Internet? Will it trigger the mass deployment of smart devices? How will

new classes of services affect distribution channels and product differentiation? Join experts and thought

leaders from across the Smart Grid spectrum in this provocative session cosponsored by Clasma

Events, Inc., and CES.

Pricing Advance On-site All-Access Pass $1,200 $1,500

Through Nov. 30 After Dec. 1 Smart Grid Homes $250 $300

Friday, January 7 LVCC, North Hall, N262 12:15–1:15 p.m. Grid Basics: Technology, Market Structure Noon–12:15 p.m. and Opportunities Welcome and Opening Keynote—Why Smart The electric grid has powered our lives for over a century. Grid Matters Imagine the state of industry and information without it! We’ll Smart Grid is coming, and this is your opportunity to explore all take you inside one of engineering’s greatest achievements to the vital issues on the subject. We’ll take you from the basics of learn how the grid works from the technical, business and the electricity grid industry to the exciting business opportunities regulatory standpoints. We’ll segue into the challenges and this development heralds for CE stakeholders. Don’t miss it. opportunities driving the Smart Grid. Moderator: Anto Budiardjo, Clasma Events Inc. Moderator: Anto Budiardjo, Clasma Events Inc. Keynote: George Arnold, NIST Panelists: Erich Gunther, EnerNex Corp. Chris Hickman, Innovari Energy

1:15–1:30 p.m. Smart Grid Homes Break

48 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

1:30–2:30 p.m. 4–5 p.m. Smart Grid: Enabling the Connected Home Consumer Opportunities: Product Planning for Mass adoption of the smart, connected home never happened a Smart Grid Future because of cost-prohibitive infrastructure. The Smart Grid makes Deployment of the Smart Grid will unleash lucrative opportunities deploying smart meters and HANs (Home Area Networks) a for CE developers and manufacturers. From making the cost-effective way to connect devices, appliances and systems, connected home a reality to integrating new devices—including including energy, entertainment, information and security. cars—into the home system, the potential is massive. Don’t Our panel discusses the fi nancial, technological and adoption miss this closing session if you’re looking for new business challenges that lie ahead. growth in the electronics space! Moderator: Brian Markwalter, Consumer Electronics Association 2:30–2:45 p.m. Smart Grid Homes Break

2:45–3:45 p.m. Smart Appliances: A Smart Grid-Enabled Life The Smart Grid is a reliable, secure, energy-effi cient system that saves consumers money and reduces consumption. Its economic impact may dwarf the Internet’s! Our expert panel delves into the delivery and consumer adoption of Smart Grid-enabled appliances and devices. They’ll discuss their environmental impact, functionality and factors driving consumer demand and response. Moderator: Kevin Messner, Association of Home Appliance Manufacturers

this value-packed pass has you covered! Includes the following conference tracks: Broadband Unlimited, Cable Conference at CES, CEA Research Summit at International CES, CONNECTIONSTM Summit at CES, ALL-ACCESS Content in the Cloud, Digital Health Summit, Digital Hollywood, Emerging Technology, Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry PASS Applications, HigherEd Tech Summit, Home Entertainment and Lifestyle Technologies, Advance On-site In-Vehicle Technology, Issues and Attitudes, Just the Facts: Research, Reports and $1,200 $1,500 Revelation, Kids@Play and MommyTech, Media Money Makers, Silvers Summit, Smart Grid Homes, Smartphone and Tablet Conference, Sports and Fitness Tech, Tech Policy Summit, Technology and the Environment, The Tweet House Presents: Social Media Success Stories and Wireless Communications.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 49 Smartphone and Tablet Conference Smartphones and Tablets represent the

future of content, commerce, education and communication. They are the undisputed next

generation of computing and gaming. From app stores to social media, these platforms are forever

changing the lifestyle landscape of the global consumer. These sessions address the newest

technologies and explore how Smartphones and Tablets are revolutionizing the consumption and

monetization of content.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 Smartphone and Tablet Conference $425 $625

Wednesday, January 5 LVCC, North Hall, N261 11:30 a.m.–12:30 p.m. 10–11 a.m. Merging Content with New Technologies— Content Reinvention with the Next Generation The Smartphones and Tablet Platform: of Tablets, eReaders and Mobile Devices Establishing the Personalized Entertainment The content industry can reach countless consumers across and Communications Experience multiple platforms in new and scalable formats with innovative The Mobile Platform 2.0 is now the Smartphone–Tablet Platform, monetization strategies and programs. The new generation of and consumers expect it to perfectly deliver Web, phone, text and eReaders, Tablets and Smartphones is fostering an ever-expanding e-mail with full accessibility to information and entertainment. In universe of content creation, consumption and, ultimately, a this session we address the features, network capabilities and revolutionary business model for the content industries. consumer expectations for the Smartphone–Tablet Platform. Moderator: Russell P. Reeder, President and CEO, Moderator: Steve Bradbury, VP, GoTV Networks LibreDigital Inc. Panelists: Kelly Dempski, Director of Research, Accenture Panelists: Pallavi Shah, Business Development, Digital Technology Labs Publishing, Hewlett Packard Junbaio Zhang, VP, Head of Media Tablet Business, Lisa Hsia, Sr. VP, Digital Media, Bravo, NBC Universal Connect Division, Technicolor Richard Gingras, Chief Executive Officer, Salon Alex Barkaloff, Executive Producer, Digital Sara DeWitt, VP, PBS KIDS Interactive Media, Lionsgate Jennifer Kavanagh, VP of Digital & New Media, Mike Breslin, VP, Marketing, Glu Oxygen Media Darren Cross, Head of Business Development, Alex Limberis, VP, Business Development, Fandong/Comcast Interactive Media Next Issue Media

50 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

1–2 p.m. 4–5 p.m. The Apps—The Smartphone and Tablet— TouchIt!—iPad—Tablet—Smartphone— Entertainment, News, Music, Games, Location– PC—Gaming—Roundtable on the Immersive Based Communication and Community Consumer Experience Apps are proving to be the most transformative mobile and Devices are revolutionizing consumer interaction and the creative computing experiences to date. Not just an experiential possibilities for software and hardware developers. Touch screen, innovation, they represent a monetization platform with motion and immersive computing, Tablets, Smartphones and TV endless possibilities. Apps are user communities and petri devices are barely out of the starting gate. If you’re an innovator dishes for understanding the needs, likes and personalities of or executive, pull up a chair—you won’t want to miss this. modern consumers. Moderator: Mark J. Kapczynski, Chief Operating Offi cer, Moderator: Ted Cohen, Managing Partner, TAG Strategic LLC Kontrol Media Panelists: Mike Scogin, VP, Wireless, MTV Mobile, Panelists: Uzi Breier, EVP, Worldwide Sales and MTV Networks CMO, PrimeSense Kinsey Wilson, Sr. VP and General Manager, Bill Rehbock, General Manager, NPR Digital Media Mobile Content, NVIDIA Shannon O’Neill, Sr. VP, GM, Golf Channel Digital Ted Theocheung, General Manager, PC and Digital Home Ecosystems, Synaptics Marc N. DeBevoise, Sr. VP, Digital Media, Business Development & Strategy, Starz Media Dan Monahan, Worldwide Strategic Business Development, Mobile Consumer Segment, Intel John Shapiro, Sr. Product Manager, Adobe

2:30–3:30 p.m. Thursday, January 6 LVCC, North Hall, N261 The Gaming Addiction—Game Networks and 10:30–11:30 a.m. Social Gaming—Massive user Communities The HyperConnected Consumer—Mobile Device and Commerce and Mobile Network—Integrating the Full PC For casual and hardcore gamers the growing power of the Experience into a Personal Communications Device network is redefi ning the gaming experience and revolutionizing What was considered an absurdity two years ago is a fait the industry’s bottom line. More robust platforms, greater accompli: the Tablet–Smartphone, individually or together, is interactivity and the changing relationship between technology America’s must-have accessory. Its minicomputing platform and the consumer have generated more complex designs and offers a full range of communication and entertainment broadened defi nitions of gaming: as product, destination, dynamics. Texting, watching content, watching friends, social community, commercial force. networking … how do you defi ne the Tablet–Smartphone Moderator: Mike Vorhaus, President, Magid Advisors, Frank N. culture, and where’s it headed? Magid Associates Panelists: Neil Trevett, VP, Mobile Content, NVIDIA Panelists: Matthew Fix, Principal, Vodafone Ventures Tim Chang, Principal, Norwest Venture Partners Tim Harris, Sr. VP, Denuo Sandip Mandera, Sr. Software Manager, AppUp SDK, Don Daglow, President, Interactive Entertainment Software & Services Group, Intel Hany Nada, Cofounder and Partner, GGV Capital Irv Henderson, VP, Product Management, Mobile and Connected Devices, Yahoo! Mobile and Local Ian Ali, National Sales Director, Microsoft Gaming and Advertising Jeff Wender, VP, Devices NA, The Nielsen Co. Chris Petrovic, GM, Digital Ventures, GameStop

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 51 Smartphone and Tablet Conference continued Noon–1 p.m. 3–4 p.m. iPad—Tablet—Smartphone Advertising—The Video on the Smartphone and Tablet— Premium Advertising Platform Programming, Content Relationships, Size and network limitations made mobile phone advertising less Dealmaking and Commerce than ideal. The Tablet is giving advertisers a premium mobile Video has become an everyday mobile feature, and Tablets and partner, with extensive reach to and interactivity with consumers. Smartphones are its muse. People make movies, capture news, Plus, Tablets complement the TV platform, and reach up into the watch games, send messages and play content on Tablets and TV platform and down into the Smartphone. Tablets are changing Smartphones. Listen as video experts define how the world of mobile advertising forever. the Tablet and Smartphone will look in the years ahead. Moderator: Josh Rose, Digital Creative Director, Moderator: Frank Chindamo, President & Chief Creative Officer, Deutsch Los Angeles Fun Little Movies Panelists: Tim Hanlon, CEO/Managing Director, Panelists: Madeline Herdrich, VP of Mobile, Paramount Pictures Velociter, Mediabrands Digital Entertainment Group Cameron Friedlander, VP, Creative Bhavesh Patel, VP, Interactive Media, Fox Sports Technology, Designkitchen Media Group Jay L. Sampson, VP of Emerging Media Sales—US, John Paul, Executive VP, Products, Sling Media, a Microsoft Corp. subsidiary of EchoStar Corp. Yahav Isak, Sr. VP of Operations, MRM Worldwide Kelly Day, EVP & GM, Digital Media, David Berkowitz, Director of Emerging Media & Client Discovery Communications Strategy, 360i Natalie Farsi, Head of Mobile, Warner Bros. Digital Shravan Goli, President, Dictionary.com Distribution & Warner Bros. TV Group Daniel Heaf, Digital Director, BBC Worldwide 1:30–2:30 p.m. The Communicator, the Entertainer, the Commerce Engine—the Social Experiential Network and Device As mobile devices, access and interactivity give consumers a full broadband, always-on experience, mobile technology will transform into a full lifestyle expression and symbol of consumer identity—like jeans, sunglasses and coffeemakers. The apps, the devices and the networks combine to empower lifestyles that encompass communication, entertainment and commerce. Moderator: Lucy Hood, Executive Director, Institute for Communications and Technology Management, USC Marshall School of Business Panelists: Bob Morris, Director of Mobile Computing, ARM Mark Young, VP, Strategy and Business Development, Mobile, Comcast Andrew Stalbow, Sr. VP, Mobile, Fox Digital Entertainment Brandon Lucas, VP and GM, Mobile, Black Entertainment Television Brian P. Doyle, Director, Mobile Sales & Strategy, ESPN Chris Hoerenz, CMO, Bitbop (Fox Mobile Group) Kenneth Hertz, Sr. Partner, Hertz and Lichtenstein LLP

52 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Sports and Fitness Tech Motion sensors, miniaturized cameras, new FREE REquIRES 2011 CES high-tech fabrics, mobile apps—suddenly the technophile’s sedentary life has been REGISTRATION

upended. From the White House initiative on childhood obesity to infomercials touting exercise regimens,

fi tness is top-of-mind in America. Technology plays an important part in the $93 billion sports and fi tness

arena. Find out in these energizing sessions what’s getting people off the couch and breathing heavily.

Fitness breaks included.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Sports and Fitness Tech FREE with your 2011 CES Registration: Exhibits Plus Pass

Friday, January 7 LVCC, North Hall, N260 1–2:15 p.m. Get Your Tech On: A Wake–up Call 12:30–1 p.m. Tom Root of HopSports, Inc., moderates a panel focused on Sports and Fitness Keynote: Get fi ghting childhood obesity and celebrating physical fi tness. Ready to Move! Whether it’s a novelty, a personalized experience or plain old fun, Living in Digital Times and DeLorme bring you Seth Wescott, technology is integral to keeping youth engaged and active. World Champion and two-time Olympic gold medalist in Moderator: Tom Root, Founder and CEO, HopSports Inc. snowboardcross. Wescott, an avid believer in living an active Panelists: Jim Liston, Chair of the Advisory Council for Product & and healthy lifestyle, will share what it takes to be a champion Program Development and Research & Development, and how he utilizes technology to help him navigate some of HyperWear/SandBell the world’s toughest mountain terrains. Kevin Holle, Swiss Therapeutic Training Keynote: Seth Wescott, Snowboarder, DeLorme Products, T-BOW Peter Newman, President and General Manager, SSD COMPANY LIMITED/XaviX, Lifestyle Interactive Technologies Inc. Jonathan Attwood, CEO, Zamzee Linda Shelton, Executive Advisory Board Member, Elite Trainer and Communications Director, Beam Fit

2:15–2:30 p.m. Sports and Fitness Break

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 53 Sports and Fitness Tech continued 2:30–3:30 p.m. 4:30–5:30 p.m. The Rise and Fall of the Couch Potato Sports and Fitness Closing Keynote A look at new fitness products that will get you moving. From Shellie Pfohl, Executive Director of the President’s Council on beginners to serious athletes, there’s something dynamic and Fitness, Sports and Nutrition, offers a glimpse at the initiatives fun at every level. of the very high-tech President’s Council. Learn about the First Panelists: Gerard Ricio, Associate Producer, EA Active Lady’s Let’s Move! Initiative, and check out the technologies Mike Foley, Executive Director, Bluetooth SIG they’re developing to help Americans lead more active, healthy lives. 3:30–4:30 p.m. Keynote: Shellie Pfohl, Executive Director, President’s Council on Feedback for Fitness Fitness, Sports and Nutrition Innovations are a constant in the fitness industry. From new machines (and classic ideas with new features) to new comfort fabrics, we’ll show you the equipment that monitors your input and output to make sure you’re getting the most from your workout. Panelists: Dan Eisenhart, CEO and Cofounder, ReCon Instruments John (Ivo) Stivoric, CTO/VP of New Products, Body Media Rod Morris, Director, Ant Wireless

54 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Storage Visions® 2011 January 4–5, 2011 Riviera Hotel, Las Vegas

The theme of the 2011 Storage Visions® conference is “New Dimensions Drive Digital Storage.” This theme

recognizes the role that increasing content resolution and stereoscopic content will play in driving demand

for content and storage devices that support making, distributing, using and saving that content. Demand for

storage is high for all content applications, and strong reports are out for storage system, tape, HDD and fl ash

memory manufacturers. Attendees must register at www.storagevisions.com.

Pricing Advance On-site 2-Day Pass $695 $895 1-Day Pass $595 $795 ESA Members 2-Day Pass $590 $590 ESA Membership & 2-Day Pass $795 $795 Exhibits-Only Pass FREE $50 Registration includes lunches and breaks. 2-Day Pass and Tuesday-Only Pass include Tuesday reception. Not Included in All-Access Pass.

Tuesday, January 4 Riviera Hotel Noon–1:30 p.m. Lunch and Exhibits 7:30–8 a.m. 1:30–2 p.m. Continental Breakfast Keynote Speech 2 8–8:15 a.m. 2–2:45 p.m. Introduction: Tom Coughlin, Coughlin Associates C1: Analyst Perspectives: Tomorrow’s Entertainment Storage—Opportunities and Challenges 8:15–9:45 a.m. 2:45–3 p.m. A1: Digital Storage Bridges the Gap of Professional and Consumer Content Creation Afternoon Break and Networking and Production 3–4:30 p.m. 9:45–10 a.m. D1: Drivers and Enablers of Mobile Device Storage Morning Break 4:30–6 p.m. 10–10:30 a.m. E1: Tomorrow’s Storage for Home, Offi ce Keynote Speech 1 and Entertainment 10:30–Noon 6–8 p.m. B1: Finding, Protecting and using Content Reception

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 55 Storage Visions® 2011 continued

Wednesday, January 5 Riviera Hotel 11:45 a.m.–12:45 p.m. C2: Opportunities and Challenges for Consumer 7:30–8 a.m. and Enterprise Cloud Storage Continental Breakfast 12:45–2 p.m. 8–9:30 a.m. Lunch and Exhibits

A2: A Field of Dreams: More Stuff in CE Devices 2–2:30 p.m. 9:30–10 a.m. Keynote Speech 4

Keynote Speech 3 2:30–4 p.m. 10–10:15 a.m. D2: Content Delivery Wherever and Whenever

Morning Break 4–4:15 p.m. 10:15–11:45 a.m. Afternoon Break

B2: Improving the Infrastructure for 4:15–5:45 p.m. High-Resolution Content Applications E2: Saving, Sharing and Protecting Family Content

56 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Tech Policy Summit This nonpartisan executive conference invites prominent FREE REquIRES policymakers and technologists from the public and private sectors to examine 2011 CES REGISTRATION

critical policy issues impacting technology innovation and economic growth. These in-depth

sessions, cosponsored by the Consumer Electronics Association, show you how to better navigate

the changing regulatory landscape, particularly in the areas of net neutrality and broadband

deployment; spectrum availability and innovation; digital copyright and the future of content

creation and distribution; and public-private partnerships to improve energy effi ciency.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Tech Policy Summit FREE with your 2011 CES Registration: Exhibits Plus Pass

Thursday, January 6 LVCC, North Hall, N264 1:30–2:30 p.m. Net Neutrality and Broadband Deployment: 10:30–11:30 a.m. How Today’s Policy Decisions Impact Future Innovation Accelerating Global Innovation: From Rhetoric to Results The Internet has been an unparalleled engine of economic There’s widespread agreement that innovation is key to global growth. How do we ensure that the Internet remains a platform economic growth. How can we accelerate innovation and for innovation while creating a ubiquitous and competitive spur job growth? What policy changes are needed concerning broadband marketplace? How will policy choices impact growth R and D, education, immigration and trade? How can the public in the connected home, e-health and mobile markets? What’s and private sectors create sustainable models for the future? next in the debate over the open Internet?

Noon–1 p.m. 3–4 p.m. Digital Music in the Digital Age—What Works, Energy Star and Consumer Electronics: What What Doesn’t, and Where Do We Go? Does the Future Hold? New technologies continue to change the way content is created The voluntary Energy Star program for consumer electronics, and distributed, so what’s in store for music in the future? What managed by the Environmental Protection Agency (EPA), has role does copyright policy play? How are digital innovators and helped Americans save 26.9 billion kilowatt hours of electricity, artists responding to the many opportunities and challenges? according to a recent EPA annual report. How will the Find out here. government’s recent changes to verifi cation, testing and enforcement affect manufacturers, retailers and consumers? What alternative programs can help improve energy effi ciency?

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 57 Tech Policy Summit continued

Friday, January 7 LVCC, North Hall, N264 Saturday, January 8 LVCC, North Hall, N264

10:30–11:30 a.m. 10:30–11:30 a.m. The Evolution of Product Stewardship from Privacy, Identity and Innovation Government Mandate to Business as Usual Emerging technologies and business models are impacting the Recycling and repurposing are critical in an industry as way data is created, shared and aggregated—and raising innovative as CE. How can consumer electronics companies important questions about digital privacy and identity in the incorporate product stewardship into their business models? process. The mobile apps, location-based services and social How can the U.S. move beyond the patchwork quilt of state networking sites we use today are just the tip of the iceberg. e-waste mandates into a harmonized national system? How do How can we strike a balance between protecting sensitive product take-back and recycling affect global trade? information and enabling innovation? 1:30–2:30 p.m. Spectrum Policy and Innovation: What’s Next? How we allocate spectrum may well determine whether the U.S. remains the globe’s technology leader. How can we best utilize this precious resource to promote competition and innovation? What impact will the FCC’s latest rules have for use of unlicensed white space spectrum? Where will the next swath of spectrum come from? Join this important debate about the future of spectrum policy.

3–4 p.m. Inside the FCC’s Regulatory Agenda Hear what the FCC commissioners have to say about critical issues, including net neutrality, demands for more spectrum, disability access and nationwide device compatibility.

58 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Technology and the Environment Green technology always generates excitement

and high hopes, but the reality doesn’t always live up to the promise. Nowhere was this truer than in the auto

industry, where the idea of an electric vehicle was roundly dismissed as impractical, expensive, unreliable

and unsustainable. Enter the Volt and the Leaf, with others not far behind. Hear all about this amazing leap

forward in the way we view the driving experience and how it’s impacting our natural resources.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

How to Lighten the Energy Load TE1 TE2 A Computer on Wheels: Meet the from Electronics Electric Car Friday, January 7 LVCC, South Hall Friday, January 7 LVCC, North Hall 10:30–11:30 a.m. S204–205 1:30–2:30 p.m. N262 Gadgets and home electronics are eating more Car makers are rolling out their fi rst electric models, and Best and more electricity. What green technologies Buy is planning to sell electric vehicles alongside TVs. A panel of can help you measure and control your energy experts examine the market potential and how technology helps use? What criteria qualify electronics as green drivers get the most out of these green machines. and energy-effi cient? CNET editor Martin Moderator: Phil LeBeau, Reporter, CNBC LaMonica and an expert panel answer these and other highly Panelists: John Gartner, Sr. Analyst, Pike Research charged questions. Rick Rommel, Sr. VP, Emerging Business, Best Buy Moderator: Martin LaMonica, Editor, CNET

TE3 Why Green Needs to Be One of Your Company’s Top Initiatives for 2011 Friday, January 7 LVCC, North Hall 3–4 p.m. N262 Green was named one of CEA’s “Five Technology Trends to Watch” in October 2010. Learn from companies large and small that have implemented sustainability strategies and seen upticks in their customer satisfaction and bottom line.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 59 The Tweet House Presents: Social Media Success Stories

Twitter, Facebook, YouTube and other social media services have proven to be extremely effective

platforms for creating and supporting customers, but what are the specific philosophies,

strategies and tactics that are driving results? In this workshop, the creators of the “140”

Conferences and Tweet House events bring together executives and consultants from many of the

top consumer brands to present the winning campaigns and real-world scenarios that have

transformed the way they do business.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 The Tweet House Presents: Social $195 $225 Media Success Stories

Friday, January 7 LVCC, North Hall, N262 10:10–10:40 a.m. 9–9:30 a.m. Campaigns That Connect: What Drives Engagement, Traffic and Goodwill? Social Media In Action: Philosophies, Strategies Effective social media is about conversation, not messaging. and Tactics That Consistently Win You’d pay anything to go viral, but what elements go into a What drives winning social media campaigns? How do some successful campaign? Get insights into the best ways to build companies consistently gain followers, earn goodwill and contests that grow followership, to create ads that resonate on increase sales with social media tools? Learn from our panel Facebook and to harness the power of current conversations. of successful social media pros how to understand your audience and match the conversation to the right social tool, 10:40–11:10 a.m. and the power of real-world interaction. Growing Your Community: Fans, Followers, Members and More 9:30–10 a.m. The billion-dollar social media question: Do you want more Measurement and ROI: How To Quantify followers or the right followers? Both, of course. Find out Costs and Results how companies that have successfully grown massive Social media can pay off, but it comes with a hefty price tag: followerships on Facebook, Twitter and Foursquare have done staff time, hosting, bandwidth and infrastructure. How can your it, so you can too. business effectively plan, execute and quantify the cost/benefit of a social media strategy? Our experts share lessons learned and show you how their companies maximized ROI with social media.

60 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

11:20–11:50 a.m. 12:30–1 p.m. Monitoring and Mining Social Data: Staying on Apps, Geo and Mobile: Critical Arenas for 2011 Top of the Conversation and Beyond You want to know what’s being said about your company and The proliferation and adoption of geo-location and mobile sharing your competitors, but capturing, categorizing and acting on were the big news in 2010. The marriage of these technologies conversational data isn’t easy. This session reveals free, and a remains a huge growth engine in the coming years. Join a lively few fee-based, online tools that will help you mine the data for debate about which social and mobile platforms will win in 2011 the bytes that matter to you. and how they can help your company win customers.

11:50 a.m.–12:20 p.m. Workﬂ ow and Staffi ng: Maximizing Impact While Minimizing Eff ort and Expense Social media platforms may be free, but the staff time required to track and add to the conversation is anything but. While conversation implies a one-to-one, engagements often require large teams that drive costs way up. Learn tools and techniques that can keep your social media staff time under control.

connect With ces on SOCIAL MEDIA

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 61 THX Education Program: Home Theater and THX—Home Theater 1

THX Home Theater Professional 1 Certification offers you two distinct advantages: First, you’ll understand

how to get the best possible performance from any home theater product, regardless of price. Second, you’ll

have legal rights to use the internationally recognized THX Certified Home Theater Professional 1 logo. This

session shows you how to optimize design, setup and calibration; the seven critical steps for successful

home theater; loudspeaker and room balance; optimizing the theater for 3D and more.

Pricing Advance On-site THX Education Program: Home $500 $600 Theater and THX—Home Theater 1 Not Included in All-Access Pass.

Sunday, January 9 LVCC, South Hall, S206–207

9 a.m.–5 p.m. THX Education Program: Home Theater and THX—Home Theater 1 We’ve packed 20 years of THX’s experience into a single class! We’ll show you how to turn quality home theater components into an exciting, immersive home theater experience for your clients, at any price point. You’ll take home the coveted THX Certified Home Theater Professional 1 logo upon successful completion. Instructor: John Dahl, Director of Education, THX Ltd.

62 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

Wireless Communications To say that the world is more connected thanks to wireless

sounds contradictory. But without question, wireless dominates the way the world communicates, receives

information and entertains itself. These sessions present in sharp detail the impact of 4G, the future of mobile

subscription TV and video; what’s next for Smartphones and their multiple operating systems; and

possibilities for remote home monitoring. Explore the entire wireless ecosystem—in your pocket, your offi ce

and throughout your home.

Pricing Advance On-site All-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

4G Technology: What You Need Femtocells—Five-Bar Cell WC1 WC2 FREE to Know Coverage and the Digital REquIRES Home Revolution 2011 CES Thursday, January 6 LVCC, South Hall REGISTRATION 10:30–11:30 a.m. S204–205 Thursday, January 6 LVCC, South Hall Noon–1 p.m. S204–205 4G is here, but exactly what does it bring to the party? How much faster—and better—is it than 3G? What will consumers Femtocells—the tiny home-based cell towers do with faster speeds? A panel of experts dissects 4G deployed by Sprint, AT&T and Verizon—don’t technology and answers key questions, including how the rival just spell the end of bad coverage; they provide LTE and WiMAX standards differ. the fastest mobile broadband experience and will power a new generation of applications. Learn how the Moderator: Glenn Derene, Sr. Editor, Popular Mechanics mobile handset will drive the digital home, controlling all Panelists: Arun Bhikshesvaram, Sr. VP, Strategy, and media and services. CTO, Ericsson Samir Khazaka, Director, Technical Marketing, Qualcomm Todd Rowley, VP of 4G, Sprint

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 63 Wireless Communications continued

Video Calling Gets Ready WC3 Smartphones: What’s Next? WC5 for Prime Time Thursday, January 6 LVCC, South Hall Friday, January 7 LVCC, South Hall 1:30–2:30 p.m. S204–205 1:30–2:30 p.m. S204–205 Windows Phone 7, Android, OS 4 ... as mobile operating systems From cell phones with forward-facing cameras to a new proliferate, it becomes increasingly difficult for developers generation of Skype-equipped TVs, CE companies build to create apps for all platforms. Are richer, more versatile videoconferencing capability into more and more products. In Web apps the answer? If so, will they kill native apps? Will a today’s always-connected world, has the time finally come for standard emerge? videoconferencing to go mainstream? Moderator: Maggie Reardon, Sr. Writer, CNET Moderator: John Quain, Contributor, The New York Times, CBS News Panelists: Madhava Enros, Mobile User Experience Lead, Mozilla Kouji Kodera, Chief Product Officer, HTC Panelists: Jonathan Christensen, General Manager, Media Platform, Skype James Bower, President, MasterImage 3D David Hsieh, VP, Solutions Marketing, Emerging Tyler Lessard, VP, Global Alliances and Developer Technologies, Cisco Relations, Research in Motion

WC4 Who Will Win the Mobile TV Race? Thursday, January 6 LVCC, North Hall 3–4 p.m. N256 Pay services have been available for a couple of years, but have yet to take off in the U.S. Will the free mobile TV offerings from broadcasters be enough to create a business? What impact does the recent demise of major subscription services have on the future of mobile TV, and which devices will prevail— Smartphones or dedicated portable players? Moderator: Myra Moore, President, Digital Technology Consulting Panelists: Todd Weaver, CEO, ivi TV Diana Jovin, VP, Corporate Marketing and Business Development, Telegent Systems

64 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Conference Tracks

WC6 From Smartphones to Smart Homes WC8 Handheld Wars: Winners and Losers Friday, January 7 LVCC, South Hall Saturday, January 8 LVCC, South Hall 3–4 p.m. S204–205 Noon–1 p.m. S204–205 In the age of 24/7 connectivity, a growing number of consumers Do-everything Smartphones are masters of convenience, use their Smartphones and laptops to remotely monitor and acting as cameras, media players, GPS devices, game consoles control what’s going on at home. From IP thermostats and and more. Will their proliferation spell the end of dedicated cameras to remote home/energy-management tools, this handhelds? How do manufacturers counter the renewed focus session explores what’s available today and what’s on on phones at retail? Do stand-alone gadgets need new killer the horizon. features to remain relevant? Moderator: Sam Diaz, Sr. Editor, ZDNet Presenter: Ross Rubin, Executive Director, NPD Group Panelists: Dwight Gibson, VP and General Manager, Connected Home Solutions, Ingersoll Rand Residential WC9 Portable Media Players on Airplanes Solutions/Schlage John Horn, National Director, M2M, T-Mobile USA Saturday, January 8 LVCC, South Hall 1:30–2:30 p.m. S206–207 Airlines are offering passengers portable media players for infl ight entertainment (IFE), allowing cell phone use and working with vendors on other fl ight-enhancing wireless devices. Join airline and IFE experts from the Airline Passenger Experience Association for a look at technological advances that will improve air travel in the future. Moderator: Sarah DaVanzo, Strategic Planning Director, Kaplan Thaler Group Panelists: Patrick Brannelly, President, Airline Passenger Experience Association (APEX), and VP, Corporate Communications, Product, Publishing, Digital & Events, Emirates Kevin Bremer, Board of Directors, Airline Passenger Experience Association (APEX), and Manager, Cabin Systems Technical Center, Boeing Commercial David McLauchlan, Sr. Business Development Manager, Microsoft

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 65 SuperSessions FREE with your 2011 CES Registration: Exhibits Plus Pass

free

Topical, informative and

for attendees, SuperSessions is your connection to 500 CEOs discuss Fortune intriguing ideas and insightful industry leaders. Explore the

disruptive technologies that are changing our digital lives and new risk-taking

strategies that are transforming the gaming category. Hear

the power of innovation. See how content creators are breaking through the

digital clutter. As always, CNET serves up its irreverent, interactive take

on the best products on the show ﬂ oor. Don’t miss it! SuperSessions

Hollywood Creative Masters: A Media CNET’s Next Big Thing: After Money Makers SuperSession, Produced the Computer by Variety Thursday, January 6 LVCC, North Hall Thursday, January 6 LVCC, North Hall 3–4 p.m. N255–257 10–11 a.m. N255–257 After 25 years the personal computer era is Top content creators discuss how digital ending. Tablets, Smartphones and connected media has impacted their work, particularly home entertainment are the future, and we’ll take the new opportunities created by social networking, transmedia you there. Brian Cooley, Molly Wood and other and mobile platforms. Find out how these creators are luminaries discuss the most dramatic industry managing to build powerful fan bases for their TV shows transition yet, and unveil this year’s Next Big Thing. It’s always SRO, and movies, despite the fact that consumers are splintered so arrive early! across platforms. Moderators: Brian Cooley, Editor at Large, CNET Molly Wood, Executive Editor, CNET The State of the Games Industry: View from the Top Big Thinkers and Disruptive Thursday, January 6 LVCC, North Hall Technologies—Today’s Thought Noon–1 p.m. N255–257 Leaders, Tomorrow’s Technologies The global video game industry could reach Friday, January 7 LVCC, North Hall $70.1 billion by 2015 through the combined 10–11 a.m. N255–257 growth of console, portable and online By popular demand, we’re bringing back games, according to DFC Intelligence. big thinkers from CE, computers, media Insiders offer their take on the state of the industry as it moves to and telecom to weigh in on disruptive digital, and discuss the exciting trends leading the way. technologies and how they’ll impact our digital lives. This is the place to hear real thought leadership on the innovations that drive the industry. Moderator: Tim Bajarin, President, Creative Strategies Inc. Panelists: Mike Rayfi eld, General Manager, Mobile Business Unit (Tegra), NVIDIA Joshua Greer, President and Cofounder, Real D Dr. Levy Gerzberg, CEO, Zoran Mel Coker, Director of Mobile Strategy, AT&T

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 67 SuperSessions

SuperSessions continued One–on–One with FCC Chairman Consumer 360—Gadgets Everywhere and Julius Genachowski the Role of Wireless Friday, January 7 LVCC, North Hall Friday, January 7 LVCC, North Hall 1:30–2:30 p.m. N255–257 3–4 p.m. N255–257 Join FCC Chairman Julius Genachowski To win in electronics, a 360-degree view of the consumer— and CEA President and CEO Gary Shapiro across devices, service and environments—is critical. The for a candid conversation about Chairman number of screens is proliferating. The digital/physical The keynote addresses feature some of the most Genachowski’s ongoing efforts to bring intersection is opening. And connectivity to all devices is starting. meaningful change to the agency and What will define success for users and industry players in a new prominent, visionary leaders working in technology today. his vision for the FCC. They will discuss developments in consumer-360 world? Arrive early to claim your seat at the Las Vegas Hilton for all of these broadband, spectrum reform, competition policy and other Presenter: Rajeev Chand, Managing Director and Head of important presentations on the state of the industry as a whole, issues impacting the consumer electronics industry. Research, Rutberg & Co., LLC and in particular, the segments captained by our speakers. Perennial Presenters: Julius Genachowski, Chairman, Federal Communications Commission favorite Steve Ballmer, CEO of Microsoft, inaugurates the proceedings on Gary Shapiro, President and CEO, Consumer Wednesday evening. Joining him this year are several new participants: Electronics Association Ivan Seidenberg, Chairman of the Board and CEO of Verizon, who delivers the Opening Keynote; Boo–Keun Yoon, President and

General Manager ofRupert Samsung’s Stadler, Visual Chairman Display of Business;the and

Board of Management of AUDI AG.

68 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Keynote Addresses FREE with your 2011 CES Registration: Exhibits Plus Pass

The keynote addresses feature some of the most

prominent, visionary leaders working in technology today.

Arrive early to claim your seat at the Las Vegas Hilton for all of these important presentations on the state of the industry as a whole,

and in particular, the segments captained by our speakers. Perennial

favorite Steve Ballmer, CEO of Microsoft, inaugurates the proceedings on

Wednesday evening. Joining him this year are several new participants:

Ivan Seidenberg, Chairman of the Board and CEO of Verizon, who delivers the Opening Keynote; Boo–Keun Yoon, President and

General Manager ofRupert Samsung’s Stadler, Visual Chairman Display of Business;the and

Board of Management of AUDI AG.

Keynotes Addresses continued

Pre-CES Keynote Address 6:30 p.m. Wednesday, January 5 Las Vegas Hilton Center Steve Ballmer CEO, Microsoft Corp. Steve Ballmer joined Microsoft in 1980 and was the first business manager hired by Bill Gates. Since then, Ballmer’s leadership and passion have become hallmarks of his tenure at the company. Ballmer and the company’s business and technical leaders are focused on continuing Microsoft’s innovation and leadership across the company’s core businesses. Microsoft’s goal is to provide an integrated platform to enable a seamless experience across a wide range of computing and non-PC devices and services. Variously described as ebullient, focused, funny, passionate, sincere, hard-charging and dynamic, Ballmer has infused Microsoft with his own brand of energetic leadership, vision and spirit over the years.

State of the CE Industry Keynote Address and Opening Keynote 8:30 a.m. Thursday, January 6 Las Vegas Hilton Center Gary Shapiro President and CEO, Consumer Electronics Association (CEA)® Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing 2,000 consumer electronics companies, and owning and producing the continent’s largest annual tradeshow, the International CES. Shapiro has received several awards as an advocate for the CE industry, for his leadership in the exhibition industry, and for his support of the First Amendment. He helps set industry strategy on major issues including trade, HDTV and competitiveness.

Ivan Seidenberg Chairman of the Board and CEO, Verizon Ivan Seidenberg, chairman of the board and CEO of Verizon, has led Verizon since its inception in 2000 following the merger of Bell Atlantic and GTE. He has transformed the company into a premier global network company by building a nationwide wireless network, deploying high-speed fiber broadband direct to homes and expanding Verizon’s global Internet backbone network around the world. Verizon’s leadership in network innovation has earned the company numerous awards, including Fortune’s 2010 “World’s Most Admired Companies” list at No.1 in the telecommunications sector.

70 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. Keynote Addresses

Keynote 11 a.m. Thursday, January 6 Las Vegas Hilton Theater rupert stadler chairman of the Board of management, audi ag Rupert Stadler was named Chairman of the Board of Management of AUDI AG in January 2007. Additionally, in his capacity as Chairman of the Board of Management of Audi, Stadler was appointed to the Board of Management of Volkswagen Aktiengesellschaft on January 1, 2010. Stadler joined Audi AG, Ingolstadt, in 1990, where he assumed various management tasks in the Marketing and Sales area. He switched to Volkswagen/Audi España SA, Barcelona, as Commercial Director in 1994. From 1997, Stadler was Head of the Board of Management’s Offi ce for the Volkswagen Group, and, from January 2002, also Head of Group Product Planning. On April 1, 2003, he became responsible for the company’s Finance and Organization division and performed this task in a dual role with his position as Board Chairman until August 31, 2007.

Keynote 4:30 p.m. Thursday, January 6 Las Vegas Hilton Center Boo-keun yoon president and general manager of visual display Business, samsung As president of Samsung’s Visual Display Business, Boo-Keun Yoon oversees all activities surrounding a broad portfolio of devices, including TVs, monitors, Blu-ray players and other connected consumer digital products. Under his leadership, the division has maintained its No.1 status in terms of global market share for TVs, monitors and Blu-ray players. In addition, he has successfully led several efforts to commercialize market-leading innovations such as Samsung’s LED TV in 2009 and, most recently, the company’s total 3D entertainment solution—a full product suite consisting of TVs, Blu-ray home theater systems and glasses that make it possible for consumers to enjoy 3D content in the comfort of their homes.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 71 Keynote Addresses

Keynotes Addresses continued

Innovation Power Panel 9 a.m. Friday, January 7 Las Vegas Hilton Theater This dynamic inaugural session features CEOs from three Fortune 500 companies discussing the impact and importance of innovation to their success, growth, stability and continued dominance through market shifts. Find out what makes them tick, and hear their respective visions for the renaissance of U.S. technological leadership.

ursula Burns John chambers Jeffrey immelt chairman and ceo, Xerox corp. chairman and ceo, cisco chairman and ceo, general electric

Keynote 11 a.m. Friday, January 7 Las Vegas Hilton Center Alan mulally president and ceo, ford motor co. In 2006, Mulally joined Ford after serving as executive vice president of The Boeing Company and president and CEO of Boeing Commercial Airplanes. He is known for his innovative and focused leadership while working to transform Ford into a lean, global enterprise. He has served as a past president of the American Institute of Aeronautics and Astronautics (AIAA) and is a former president of its foundation. Additionally, Mulally served as a chairman of the Board of Governors of the Aerospace Industries Association. He was named to TIME magazine’s “100 Most Infl uential People” in 2009, “Person of the Year” in 2006 by Aviation Week magazine and one of “The Best Leaders of 2005” by BusinessWeek magazine.

72 Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates.

2011 International CES® | January 6–9, 201 1 | Las Vegas, Nevada CESweb.org