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The Winners Awarding Ideas That Work Agricultural/Industrial/Building Automotive, Products & Services Cargill RAMP Delta Faucet Carfax

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The Winners Awarding Ideas That Work Agricultural/Industrial/Building Automotive, Products & Services Cargill RAMP Delta Faucet Carfax ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. 2011 the winners the Awarding Ideas That Work That Ideas Awarding Agricultural/Industrial/Building Automotive, Products & Services Cargill RAMP Delta Faucet Carfax Right tO thE Bunk dELta TouCh2O tEChnOLOgY ShOw mE thE CaRfax carGill “handS” carFax dElta FaucEt cOMPanY bailey lauerman leo burnett Zimmerman advertising Spark SMG GO Film liquid thread MS&l Strata-G Automotive, Vehicles MINI Cooper Nissan Toyota mini vS pORSChE ChaLLEngE thE nEw CaR “mOmmY LikE/daddY LikE” Mini uSa/bMW OF nOrtH aMErica niSSan nOrtH aMErica Toyota MOtOr SalES, inc butler, Shine, Stern and Partners tbWa\cHIAT\DAY Saatchi & Saatchi la CRITICAL MaSS OMd the designory inc. George P. Johnson BeauTy Products & Services Beverages, Alcohol EOS Old Spice Jameson Miller High Life EOS - REinvEnting Lip BaLm “thE man YOuR man “taStE aBOvE aLL ELSE” Campaign givE a vEtERan a piECE EOS PrOductS COuLd SmELL LikE” PErnOd ricard uSa Of thE high LifE Old SPicE (a P&G brand) MillErcOOrS Juniper Park Wieden+Kennedy tbWa\cHIAT\DAY Saatchi & Saatchi Paine Pr arc Worldwide landor dig communications razorfish Mc Media Beverages, Non-Alcohol California Milk Gatorade V8 Processor Board SELLing hEaLth and BEautY fLOat LikE a ButtERfly, v8. what’S YOuR numBER? BY thE gaLLOn Sting LikE a BEE caMPbEll’S SOuP cOMPanY caliFOrnia MilK GatOradE PrOcESSOr bOard Grupo Gallegos tbWa\chiat\day la Young & rubicam new York OMd G2 uSa circle One Marketing MEc Global 1 / 2011 Effie Awards Winners – Awarding Ideas That Work Boomer+ Brand Experience Breakfast Foods Sun Life Financial Old Spice Starbucks Coffee Wheaties Fuel Company gEt tO knOw Sun LifE “thE man YOuR man COuLd SmELL StaRBuCkS ”SpaRkS“ whEatiES fuEL LaunCh Campaign Sun liFE Financial LikE” RESpOndS tO thE intERnEt StarbucKS cOFFEE cOMPanY GEnEral MillS, inc. Old SPicE (a P&G brand) the Martin agency Wieden+Kennedy bbdO new York Saatchi & Saatchi Paine Pr PHd Media Popular Front blast radius FrWd Edelman Computer Hardware Computer Software Consumer Electronics Lexmark Norton from Symantec Canon EOS Cameras Sony PlayStation LExmaRk waging a REaL waR againSt phOtOgRaphY Beyond thE StiLL it Only dOES Everything inK MOnStErS a viRtuaL viLLain canOn uSa SOnY cOMPutEr SYMantEc cOrPOratiOn EntErtainMEnt aMErica lexmark leo burnett, uSa Grey advertising deutsch la doner arc Worldwide Mediacom Picasso Pictures Grey San Francisco lewis-Global Public relations Edelman Public relations Worldwide Culture & The Arts David vs Goliath Art Institute of Chicago The Field Museum Kia Seasonique thE REd CuBE pROjECt SuE ESCapES kia SOuL takES On SCiOn xB & SEaSOniquE RE-LaunCh art inStitutE OF cHicaGO tHE FiEld MuSEuM niSSan CuBE tEva WOMEn’S HEaltH Kia MOtOrS aMErica Energy bbdO ddb chicago david&Goliath, llc ddb nY Proximity chicago OMd initiative draft Fcb innocean Worldwide communications Strategies inc connell & associates Entertainment/Sporting Events Fashion/STyle 52nd Annual GRAMMy Atlanta Falcons Dockers Lane Bryant Awards/ The Recording Academy hOw wE Took thE gRannY RiSE up! dOCkERS’ REtuRn tO manhOOd nOBOdY fitS YOu LikE LanE Bryant Out Of gRammYS tHE atlanta FalcOnS lEvi StrauSS & cO. / dOcKErS lanE brYant tHE rEcOrdinG acadEMY tbWa\chiat\day los angeles the richards Group draftfcb / San Francisco Zimmerman advertising visible technologies click Here OMd / los angeles Michael bernard covey Entertainment Moondog 2 / 2011 Effie Awards Winners – Awarding Ideas That Work Financial Services - Cards Global American Express OPEN 5 Gum IBM Corporation Snickers amERiCan ExpRESS OpEn StaRt 5 gum: StimuLatE YOuR SEnSES iBm SmaRtERCitiES pROgRam YOu’RE nOt you whEn BOOming Campaign WilliaM WriGlEY Jr. cO. ibM cOrPOratiOn you’RE hungry aMErican ExPrESS OPEn MarS ltd. crispin Porter + bogusky Energy bbdO Ogilvy & Mather aMv bbdO MindShare aMv bbdO Mindshare/neo bbdO new York digitas Mindshare SY Partners bbdO dusseldorf Mediacom vSa Partners Graffiti bbdO rapp collins ltd Jack Morton impact bbdO GoodWorks - Brands LG Mobile Miller High Life “BEfORE you tExt, givE a vEtERan a piECE givE it a pOndER.” Of thE high LifE lG ElEctrOnicS MillErcOOrS MObilEcOMM uSa Young & rubicam advertising Saatchi & Saatchi new York vMl arc Worldwide tru dig communications Mindshare razorfish Smith & Jones Mc Media GoodWorks - Non-Profit Finnegans Irish Amber Rhode Island Community Washington Area Food Bank Women’s Foundation hERE’S tO dOing gOOd: making SOmEthing Of nOthing BE that Woman finnEganS BRand RE-LaunCh tHE rHOdE iSland cOMMunitY WaSHinGtOn arEa WOMEn’S FinnEGanS iriSH aMbEr FOOd banK FOundatiOn Martin Williams nail communications rP3 agency beef Films SHErbEt cerebral lounge clean cuts Music Government/Institutional/Recruitment Healthcare - OTC The united States Trojan ubyKotex 2010 Census mOBiLizing an EntiRE natiOn “YOu Can’t wait tO gEt it On” UbyKotEx gEtS REaL unitEd StatES cEnSuS burEau cHurcH & DwiGHt cO., inc aBOut pERiOdS KiMbErlY-clarK draftfcb the Joey company JWt Organic Mindshare Marina Maher communications, inc 3 / 2011 Effie Awards Winners – Awarding Ideas That Work Healthcare Products & Services Hispanic HOusehold Furnishings & Appliances Walgreens Hispanic Scholarship Formica Fund aRm YOuRSELf fOR thE tuS paLaBRaS dE hoy “dO a 180” OnES YOu LOvE (YOuR wORdS tOdaY) FOrMica cOrPOratiOn WalGrEEnS HiSPanic ScHOlarSHiP Fund & tHE ad cOuncil arc Worldwide Grupo Gallegos bbdO Minneapolis Starcom/Starcom Entertainment Proximity Minneapolis downtown Partners chicago PHd Minneapolis digitas Gilmore Group HOusehold Supplies & Services Influencers Huggies Tide Bauer Hockey Kimberly-Clark u by Kotex* thE huggiES jEan diapER: StYLE iS an OptiOn, CLEan iS nOt VAPOR x:60 StiCk kimbery-CLaRk “BREak thE CYCLE” fuLL Of ChiC PrOctEr & GaMblE cO. BAUEr HOcKEY, inc. KiMbErlY-clarK cOrPOratiOn KiMbErlY-clarK JWt Saatchi & Saatchi OlSOn Organic, inc. Edelman Pr SMG united JWt, new York Mindshare Media digitas JWt action integer Group devries Public relations Insurance (Auto & Home) Progressive Insurance SupERStORE PrOGrESSivE inSurancE arnold Worldwide Media Idea American Express HOT IN CLEVELAND Kraft Syfy unSTAGEd: an ORiginaL SERiES hOt in CLEvELand Campaign REaL WomEn Of phiLadELphia thE whitE RaBBit ExpERiEnCE fROm amERiCan ExpRESS tv land KraFt SYFY aMErican ExPrESS digitas tv land digitas Fallon Momentum Eqal ignited Edelman Klip collective mcgarrybowen target Marketing Ogilvyaction 4 / 2011 Effie Awards Winners – Awarding Ideas That Work Media Innovation Doritos Old Spice Toyota COnCERt in a Bag “thE man YOuR man COuLd SmELL pRiuS LAUNCh - haRmOnY FritO-laY LikE” RESpOndS tO thE intERnEt inSTALLATIOnS Old SPicE (a P&G brand) Toyota MOtOr SalES Goodby, Silverstein and Partners Wieden+Kennedy Saatchi & Saatchi la OMd Paine Pr Greenroad Media Macdonald Media New Product or Service Bing Dante’s Inferno McDonald’s ubisoft Just Dance BREaking thE gOOgLE haBit: dantE’S infERnO: thE intROduCtiOn Of REaL hiRing amERiCa tO LaunCh timE tO StOp SEaRChing and highwaY To hELL fRuit SmOOthiES a pROduCt StaRt dECiding ElEctrOnic artS McdOnald’S cOrPOratiOn ubiSOFt MicrOSOFt JWt Wieden + Kennedy ddb nomadic agency universal Mccann cinco design Office tribal ddb Wheelhouse Productions razorfish Kamp Grizzly OMd doubleclick- Google Office & Delivery Products & Services Packaged Food united States SNICKERS® Brand Spice Islands Postal Service a SimpLER waY tO Ship “YOu’RE nOt YOu whEn aLL SpiCES aRE nOt hOLidaY Campaign YOu’RE hungry” CREatEd EquaL unitEd StatES POStal SErvicE MarS cHOcOlatE ACH FOOdS, inc. nOrtH aMErica campbell-Ewald bbdO nY cramer-Krasselt Starcom Weber Shandwick thomas J. Paul, inc. digitas Pet Care Renaissance Milk-Bone SNICKERS® Brand it’S gOOd tO givE “YOu’RE nOt YOu whEn dEl MOntE YOu’RE hungry” MarS cHOcOlatE draftfcb nOrtH aMErica Starcom Worldwide catalyst S+F bbdO nY coyne Pr Starcom canine assistants Weber Shandwick thomas J. Paul, inc. digitas 5 / 2011 Effie Awards Winners – Awarding Ideas That Work Retail Walgreens Walmart Zappos.com aRm YOuRSELf fOR thE waLmaRt SmaCk taLk Campaign happY pEOpLE making OnES YOu LOvE WalMart pEOpLE happY WalGrEEnS ZaPPOS dEvElOPMEnt, inc. arc Worldwide the Martin agency Mullen Starcom/Starcom Entertainment Furlined downtown Partners chicago beast digitas Gilmore Group Shopper Marketing - Manufacturer Febreze Gillette Fusion u by Kotex hOmE COLLECtiOnS LaunCh fuSiOn/maddEn - LOOk youR u BY KotEx LaunCh PrOctEr & GaMblE-WalMart BESt. pLaY youR BESt. KiMbErlY-clarK GlObal cuStOMEr tEaM PrOctEr & GaMblE-WalMart GlObal cuStOMEr tEaM, Ea SPOrtS Saatchi & Saatchi x Saatchi & Saatchi x JWt/Ogilvyaction triad digital triad tracylocke Mindshare colemanbrandworx Strategic branding Organic Shopper Marketing - Retail Single Impact Engagement Taco Bell Walgreens Old Spice Toyota dRivE thRu-diEt aRm YOuRSELf fOR thE “thE man YOuR man COuLd SmELL “SwaggER wagOn” viRaL vidEO tacO bEll cOrP. OnES YOu LOvE LikE” RESpOndS tO thE intERnEt Toyota MOtOr SalES, inc WalGrEEnS Old SPicE (a P&G brand) draftfcb arc Worldwide Wieden+Kennedy Saatchi & Saatchi la Weber Shandwick Starcom/Starcom Entertainment Paine Pr downtown Partners chicago digitas Gilmore Group Single Media Company Activation Bank of America hiStory ChannEL ”amERiCa: thE Story Of uS“ paRtnERShip banK OF aMErica Starcom uSa / liquidthread the History channel 6 / 2011 Effie Awards Winners – Awarding Ideas That Work Small Budgets - Products Small Budgets - Services Discover Boating James Ready Scoop Away ComEd Brewing Company making wavES jamES REadY BaR-tER night thE advEntuRES Of CLumpY COmEd finE
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