2015 Buyer's Guide

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Vol. 29 No. 1 Vol. 29 No. 1 I I Jan. 2015 Jan. 2015 January 2015 | www.odwyerpr.com Shareholder Shareholder activism goes mainstream Profiles Profiles of crisis communications PR firms PSA’S & MORE! & MORE! PSA’S PSA’S BUYER’SBUYER’S GUIDE GUIDE FOR FOR THE THE PR PR INDUSTRY INDUSTRY PRODUCTSPRODUCTS & SERVICES & SERVICES IN IN MORE MORE THAN THAN 50 50 CATEGORIES CATEGORIES SATELLITE SERVICES, SERVICES, SATELLITE SATELLITE NEWSWIRES, NEWSWIRES, WEBCASTS, WEBCASTS, SOCIAL SOCIAL MEDIA, MEDIA, RADIO, RADIO, MEDIA MEDIA MONITORING, MONITORING, MEDIA MEDIA TOURS, TOURS, COPYWRITING, COPYWRITING, PRINT PRINT SERVICES, SERVICES, TV TV PRODUCTION, PRODUCTION, 20152015 PRESS PRESS RELEASE RELEASE DISTRIBUTION, DISTRIBUTION, CLIPPING CLIPPING SERVICES, SERVICES, BROADCAST BROADCAST MONITORING, MONITORING, SPEECH SPEECH TRAINING, TRAINING, VIDEO, VIDEO, Crisis preparation in the digital age Top crisis blunders of Top 2014 SPECIAL FEATURE: CRISIS COMMUNICATIONS SPECIAL FEATURE: Nuance Nuance matters over formula in a crisis Crisis training for campus sexual assault Why no company is immune to a data breach Communications Communications & new media Communications Communications & new media Janmagazine_Layout 1 12/29/14 11:56 AM Page 1 Page AM 11:56 12/29/14 1 Janmagazine_Layout

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Vol. 29, No. 1 January 2015 EDITORIAL CRISIS PREPARATION IN PR, journalism jobs are stressful. THE DIGITAL AGE Favorable outcomes in today’s TRUSTEE OBJECTS TO SALE OF 6 28 crises come to those who prepare. BULLDOG ASSETS A bankruptcy trustee has objected to CIA PUBLIC AFFAIRS LEAKED Bulldog Reporter’s plans to sell assets.8 FALSE INFORMATION A Senate Intelligence Committee PR “FAILS” OF 2014 30 report reveals shocking details. Bill Cosby, the NFL, and GM top O’Dwyer’s PR “fails” of the year. THE LOST ART OF PAUSING 10 10 IN TIMES OF CRISIS Silence, reflection accompanies 2014, THE YEAR IN REVIEW 32 preparation in times of crisis. Jack O’Dwyer recounts the top PR stories of the year. WHY HURRICANE KATRINA 12 REMAINS RELEVANT NO COMPANY IS IMMUNE One New Orleans PR agency shares TO A DATA BREACH 34 some of the crisis lessons learned. Why data breaches are now at the forefront of boardroom discussions.14 WHAT EVERY CLIENT SHOULD KNOW WHEN IN CRISIS , LOOK FOR Asking what clients can do for PR 30www.odwyerpr.com NUANCE, NOT FORMULA 36 is a conversation worth having. Daily, up-to-the minute PR news Why off-the-shelf crisis responses can often backfire. 16 PEOPLE IN PR THE MAINSTREAMING OF SHAREHOLDER ACTIVISM 38 The practice of shareholder activism has evolved. 18 PROFILES OF CRISIS COMMUNICATIONS FIRMS NAVIGATING THE CRISIS THAT WON’T GO AWAY 40 No matter the issue, crises rarely 20 WASHINGTON REPORT just up and disappear. 54 PREVENT A HACKING TO COLUMNS YOUR REPUTATION EDITORIAL CALENDAR 2015 Decisive steps companies can take PROFESSIONAL DEVELOPMENT January: Crisis Comms/Buyer’s Guide Fraser Seitel to prepare themselves for a data breach.22 50 February: Environmental & P.A. FINANCIAL MANAGEMENT March: Food & Beverage CRISIS LINES BLURRED IN 51 Richard Goldstein April: Broadcast Media Services NEW MEDIA LANDSCAPE OPINION May: PR Firm Rankings A fast-paced and dynamic media June: Global & Multicultural environment exposes crisis ambiguities.24 52 Jack O’Dwyer BOOK REVIEW July: Travel & Tourism COMMUNICATIONS TIPS 53 Kevin McVicker August: Financial/I.R. ON NAVIGATING TITLE IX September: Beauty & Fashion Communications pros working for 2015 PR BUYER’S GUIDE October: Healthcare & Medical universities must change how they26 address November: High-Tech campus sexual assaults. 56 December: Entertainment & Sports

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O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. Janmagazine_Layout 1 12/29/14 11:56 AM Page 5

EDITORIAL PR, journalism jobs among the most stressful

EDITOR-IN-CHIEF R jobs rank near the top in producing stress, according to the “Ten Worst Jobs Jack O’Dwyer of 2014” by CareerCast.com. Its list puts “newspaper reporter” in second posi- [email protected] Ption. The flood of news of downsizings (New York Times, New Republic, among others), ASSOCIATE PUBLISHER reduced publication frequency, and outright closures helped push newspaper reporter John O’Dwyer to its dubious position, says CareerCast, whose rankings are picked up by The [email protected] Huffington Post and numerous other media. CareerCast in 2011 rated “PR officer” as the second most stressful job, moving it up ASSOCIATE PUBLISHER six places from No. 8. “PR executive” was No. 5 on its 2013 list of the ten most stress- Kevin McCauley ful jobs. [email protected] Such executives are required to do “damage control,” which means they have to EDITOR “think and act quickly under stress,” according to CareerCast. “They live in the public Jon Gingerich eye.” They are also “on call” 24/7 because “news never stops” and they must deal with [email protected] “potentially hostile” reporters. The occupation is very attractive to college students which makes “getting and keeping a good job that much more difficult,” it adds. SENIOR EDITOR There’s no doubt in our mind that the death of PRSA VP-PR Arthur Yann in June Greg Hazley 2013 at age 48 was at least partly caused by the stress of his job. CEO Bill Murray said [email protected] Yann had “one of the toughest jobs in PR — VP-PR for an organization representing more than 20,000 PR pros.” Boneyard of PR publications grows CONTRIBUTING EDITORS Fraser Seitel The boneyard of PR publications and websites has grown, which now includes Richard Goldstein Bulldog Reporter, which made its last bark in October, after a 35-year-run. PR Reporter, a weekly newsletter published since 1958, was purchased by Ragan Chandler Klang Smith Communications in 2002 and changed to a monthly. It was folded later that year. The Editorial Assistant & Research Ragan Report, previously a weekly newsletter, went online only in 2008. Ragan now does joint projects with PR Society of America. ADVERTISING SALES Reputation Management magazine, a monthly published for most of the 1990s by Sharlene Spingler Paul Holmes, folded after the arrival of PR Week/U.S. in 1998. PR Quarterly was pub- Associate Publisher & Editor [email protected] lished for 52 years until 2009. The final 48-page issue in June 2009 had two ads. PR Week/U.S. went monthly in June 2010 and its sister publication in the U.K. went John O’Dwyer monthly last year. Advertising Sales Manager PR Society of America is converting its two publications to online-only. New mem- [email protected] bers, numbering about 5,500 yearly, no longer get the print versions. Print circulation of the monthly Tactics was 32,000 while Strategist’s circulation was 22,000. O’Dwyer’s is published monthly for $60.00 PR Watch, the online resource that tracks abusive PR practices, merged with the a year ($7.00 for a single issue) by the Progressive monthly magazine in April. Revenues were $737,223 and net assets, J.R. O’Dwyer Co., Inc., $360,580, in its 2012 IRS Form 990. 271 Madison Ave., New York, NY 10016. One recent successful addition to the PR/communications news space is (212) 679-2471 commpro.biz, headed by Fay Shapiro. Founded in 2010, the website covers PR, adver- Fax (212) 683-2750. tising, promotion, internal, social media and marketing. It helps 60,000 communicators © Copyright 2014 with content creation and sharing, brand marketing and lead generation. J.R. O’Dwyer Co., Inc. The media environment today is very different from what it was just a decade ago. Newspaper ad revenues have plummeted from $47 billion in 2006 to $21 billion in OTHER PUBLICATIONS & 2014. Only a small part of the lost revenue has been recouped via online editions of SERVICES: papers. Large amounts of ad revenues have moved from traditional media to online www.odwyerpr.com 4 breaking news, media such as Google AdWords, which is raking in nearly $50 billion. commentary, useful databases and more. Similarly, much of the PR industry now works in close coordination with marketing, legal and financial — three occupations that are not used to being pushed around by Jack O’Dwyer’s Newsletter 4 An eight- anyone. They have stiffened the backs of PR people when they are confronted with page weekly with general PR news, media reporters besieging them with questions. Press conferences are a rarity both in business appointments and placement opportunities. and government circles today. Lawyer and PR counselor James Haggerty, in his book In the Court of Public Opinion, recommends against press conferences, because spe- O’Dwyer’s Directory of PR Firms 4 has cialist reporters will probe areas that the general press does not know about, opening listings of more than 1,300 PR firms throughout the U.S. and abroad. up all sorts of cans of worms. Haggerty advises not to talk to reporters who call on the phone. Instead, say you’ll get back to them and then seek advice, he writes. O’Dwyer’s PR Buyer’s Guide 4 Products Media reporter David Carr of The New York Times spoke for all reporters when he and services for the PR industry in 50 cate- wrote that “The modern CEO lives behind a wall of communications operatives many gories. of whom ladle out slop meant to obscure rather than reveal.” £ jobs.odwyerpr.com 4 O’Dwyer’s online — Jack O’Dwyer job center has help wanted ads and hosts resume postings.

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MEDIA NOTES Trustee objects to sale of Bulldog Reporter assets A federal bankruptcy trustee has objected to Bulldog Reporter widely known, even though putting the parent Sirius Information’s plans to sell assets to a Canadian business up for sale was not a viable option. information company, claiming Sirius president Jim Sinkinson Sinkinson also said an affiliate of the has a conflict as an interested party in the sale. buyer is paying Sinkinson’s sole proprietor- By Greg Hazley ship, Fired Up Marketing, to keep the Inside Health Media website up and run- and the pre-bankruptcy sale of assets might ning, but Sinkinson said the fee passes ulldog Reporter filed for bankruptcy have “chilled” bidding from other potential directly through his company to a single in November, listing nearly buyers. editor. Consulted Turnaround Advisor B$900,000 in debts. The company MediaMiser and Ragan Communications petitioned for permission to sell most of its approached Sirius about a sale before its Sinkinson said in the filing that he con- remaining assets – around $135,000 worth bankruptcy filing, according to the trustee. sulted a turnaround advisor to see whether — to Ontario-based media monitoring Sirius President Jim Sinkinson filed a the business could be saved amid a “precip- company MediaMiser, but bankruptcy declaration in US Bankruptcy Court in itous drop in revenue from a number of the trustee Tracy Hope Davis intervened California on December 17, denying that he company’s projects culminating in August December 12, requesting the sale be denied has a consulting agreement with 2014.” The advisor required the company by a federal bankruptcy court. MediaMiser. He said he and another former to raise $50,000 to continue operations for Davis outlined a handful of concerns, executive received only $2,000 from the another month, which Sinkinson said was noting Sinkinson would get a $3,000 a buyer to research company records to not possible. month consulting contract with the buyer, gauge its financial performance and projec- Sinkinson said he and his wife/business which is also making payments to a tions. He said a consulting agreement — partner Cynthia Levitas borrowed from Sinkinson-controlled company and current- “standard in these types of sales” — with their personal line of credit to loan the com- ly paying him a consulting fee. She noted the buyer is contingent on the proposed pany sufficient funds to file for Chapter 7 Bulldog sold $15,000 in customer lists and sale. bankruptcy. Creditors Listed other intellectual property to MediaMiser a Sinkinson also argued that Bulldog’s week before its bankruptcy filing. announcement that it was shutting down, Creditors of Bulldog listed in its bank- The trustee said the sale process was not along with coverage in trade press like ruptcy filing include Bank of America is properly designed to woo competing bids O’Dwyer’s, made its financial condition biggest with $132,743; Crown Plaza Hotels and Resorts of NYC for $130,762; Bernstein Family Trust for $127,980; Chase and Chase Card Services for $29,146; PR Newswire for $57,000; Bulldog reporter Richard Carufel of Wilmington, N.C., for $15,537; Wells Fargo Business Direct for $16,142; Thomas Kuracina of Carson City, N.V., $63,985, and dozens of writers mostly for $100. The Wall Street Journal on November 26 covered the “trail of unpaid journalists” left in Bulldog’s wake. £ PR news brief Mag closures soared in 2014 The number of magazines closing soared nearly 77% in 2014 as 99 titles shuttered in 2014, compared with 56 closures in 2013. Oxbridge Communications’ online publication database MediaFinder.com reports that 190 magazines launched in 2014, up from 185 a year earlier. Regional titles were the top category with 23 launches (California Sunday Magazine, Annapolis Underground), followed by health (Mantra Yoga + Health), food (Eat This, Not That!, The Cleaver Quarterly), home (Interior Appeal, Everyday Home), and children (Fun to Learn Peppa Pig, Sofia the First), all with six new titles. Forty-seven new titles launched in the B2B category. Magazine closures included USA Weekend, Macworld, WWE Magazine, Diabetic Cooking, Scene (NY), Popular Hot Rodding, along with nine other Source Interlink automotive titles.

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REPORT Cosby, GM, NFL (again) top O’Dwyer’s PR “fails” of 2014

GM’s faulty reputation Bill Cosby, General Motors, Donald Sterling and the National According to an October Washington Football League are a few of our contenders for O’Dwyer’s top Post report, 2014 was the worst year on “PR fails” of 2014. By Jon Gingerich record for auto recalls in the U.S., with an estimated 50 million American cars and Cos for alarm Stiviano’s recording was made public in trucks — or one in five vehicles on the Arguably, it’s the story of the year: as of April, the NBA responded by fin- road — being the subject of December, 27 women have now accused ing Sterling $2.5 million, banning some technical flaw. Leading Bill Cosby of rape or sexual assault. For him from games for life, and forc- the charge was General Motors, anyone who grew up with “The Cosby ing him to sell the team. Sterling’s which allegedly allowed sever- Show,” the idea that America’s dad may be remarks — which were made in al of its line of cars to leave the a serial rapist is indeed harrowing, and per- the privacy of his home, and were factory gates with faulty igni- haps that’s why rumors of Cosby’s inappro- recorded without his permission tion switches that could cause priate behavior haunted the Internet and — are a bellwether for the age, the engine to turn off while tabloid briefs for years until a growing where an intersection of technology and driving. The switches were blamed on 31 number of victims emerged from the shad- social convention proves that every conver- crashes and 13 deaths. ows and finally forced the press to take sation is a potential weapon. Sterling only The company recalled several million notice, sharing eerily similar stories regard- managed to make the comments worse in a vehicles by February, but GM really went ing non-consensual encounters with Cosby May train-wreck mea culpa interview with into crisis mode when it was discovered that go back decades. Anderson Cooper, in which he proceeded to that some executives had been aware of None of these accusations have been trash-talk Magic Johnson and the former the ignition defect, and even held meet- made in a court of law — not yet, anyway player’s stature as a role model. ings regarding the issue, as far back as — but in the court of public opinion, the The NFL fumbles (again) 2005. The “Switchgate” debacle resulted fallout has been significant. Live dates were Last year, the National Football in a Justice Department investigation, a cancelled, NBC killed a series in League was fined nearly $800 million in $35 million fine from the National development, and Netflix pulled a a massive brain damage lawsuit brought Highway Traffic Safety Administration, planned comedy special. The har- on by former players, news reports and a total of 45 recalls by summer, ried Huxtable was also hit with a detailed football’s widespread culture of accounting for nearly 25 million U.S. cars. lawsuit in December from a hazing and bullying, and Native Sony drops the curtain for a dictator woman who claimed he American groups rallied a PR assaulted her in 1974, attack on The Washington Sony Pictures Entertainment essential- when she was 15, and Redskins’ name. ly managed to squander its image twice Vanity Fair published a Just when it appeared the by the end of 2014. First, cybercriminals bombshell article by a smoke was beginning to clear, we committed a massive security breach former model who said Cosby drugged her have the Ray Rice fiasco. In February, against the company, leaking a trove of in 1986. Cosby has since resigned from Baltimore Ravens Running Back and hypersensitive information, including Temple University’s board of trustees, and fiancée (now wife) Janay Palmer were films and scripts, employee salaries, and his Chief Petty Officer award from the arrested after a physical altercation in an a mortifying yarn of private email United States Navy was revoked. Atlantic City elevator, during which Rice exchanges between executives regarding So far, the beleaguered Bill has refused to allegedly assaulted Palmer with a blow Hollywood stars like Angelina Jolie. directly address the claims, and has opted so severe it knocked her unconscious. Soon thereafter, the cyber-terrorists for legal succor over PR. They say silence Rice was indicted in March for third- issued a warning to U.S. moviegoers, grants the point; Mel Gibson and Paula degree aggravated assault and suspended claiming that if theaters screened Sony’s Deen have staged comebacks in the face of for two games. However, when celebrity Christmas film “The Interview” — a low- abhorrent behavior, but some actions are news site TMZ in September released brow comedy whose plot involves the simply too horrible, too abominable to be shocking video surveillance of the actual assassination of North Korean Supreme forgiven. It doesn’t take a crisis expert to elevator assault, then and only then did Leader Kim Jong-un — the U.S. would see that Cosby is done. the Ravens terminate his contract (he be attacked. Donald’s not-so-Sterling reputation was also indefinitely suspended by Giving proof to the claim that Los Angeles Clippers franchise owner the NFL, though that ruling was sometimes truth is indeed stranger Donald Sterling made the overturned). than fiction, the U.S. government most expensive phone call This should have been in December determined that of his life in September Rice’s crisis to bear alone. North Korea was “centrally 2013, when then-girlfriend However, the NFL’s hands involved” in the Sony cyber V. Stiviano recorded a were tarnished when it attack. With comedic bluster racist tirade in which failed to adequately punish that has become North he told her not to the player until the video Korea’s trademark, the her- bring black peo- became public, even though metic republic claimed they ple to Clippers the league had been aware of the incident didn’t hack Sony, but said the Continued on next page games. When for many months. 0

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U.S. should be a housing project stairwell with his girl- trict attorneys in San Francisco and Los prepared for friend in Brooklyn; a police officer in Angeles for allegedly misrepresenting retaliation if they Cleveland killed a 12-year-old boy who its drivers’ background checks, as well released the was playing in a park. Then there were as charging bogus fees to customers. movie anyway. the high-profile cases: officer Darren Public blunders in the Secret Service Impossibly, Sony Wilson’s shooting of unarmed teen In September, Omar Gonzalez, a 42- pulled the film as Michael Brown in Ferguson, Missouri; year-old Iraq vet who suffers from post- a result of the and officer Daniel Pantaleo’s chokehold traumatic stress syndrome, scaled the threats, a move death of Eric Garner White House fence, sprinted across chided even by in Staten Island. Both the lawn, and breached the front President Obama. of those events — as door of the building. A later investi- It could be argued that producing a film well as police officers’ gation revealed the man managed deemed a declaration of war would birth subsequent non-convic- to run through the main floor unimaginable marketing opportunities. tions — resulted in of the building, then made However, capitulating to North Korea sent protests, looting, and it as far as the East Room, the message that Sony was weak, and vandalism. and even overpowered one worse, that dictators abroad can theoreti- The public’s trust in law secret service agent. He cally censor U.S. entertainment. As a enforcement has disappeared, was also carrying a knife in result of the ordeal, The New York Times’ and relationships between communities his pocket and possessed a David Carr on December 21 christened and police have grown strained in many cache of 800 rounds of Kim Jong-un “America’s newly self- parts around the country. Cops, both for ammunition in a nearby vehicle. The appointed minister of culture.” their own sake as well as the communi- Department of Homeland Security SeaWorld’s reputation flounders ties they serve, would do well to improve enacted an internal probe to determine For four years now, SeaWorld their public image. Community-building how such a breach could have occurred, Entertainment has been embattled in a cri- protocols, as well as leaders within local and as a result of the incident, Julia sis after the death of trainer Dawn law enforcement jurisdictions who Pierson, the first female Director in the Brancheau, who was killed by the marine demand accountability, are in order. agency’s 148-year history, resigned on park’s orca, Tilikum. Instead, police, their lawyers, and their October 1 (the same day, it was revealed It wasn’t until 2014, however, unions, have mostly that a security guard with a gun and when the backlash grew palpable. constructed a you’re- criminal record had boarded an elevator Last year the documentary “Blackfish” with-us-or-you’re- with the President during a trip to was released, which detailed the against-us rubric in the Atlanta). An independent review in abhorrent conditions to which wake of these incidents, as December concluded that the Secret SeaWorld’s orcas are subjected. The can be seen in the New York Service is “beyond its limits” and needs negative publicity apparently had an police union’s recent treat- training, and that recent budgetary woes impact on profits: SeaWorld’s atten- ment of mayor Bill de Blasio, who had made an impact on current training dance dropped 5% from the previ- recently stated that he had instructed his hours. ous year, and the company’s stock is biracial son to be careful around police. CIA’s tortuous missteps down 50%. Uber calls for press drive-by A Senate Intelligence Committee In response to the criticism, After a year of bad publicity from report released in December offered SeaWorld announced strides to blogs like Gawker, TechCrunch, and shocking insights into the detainee improve its orca facilities. In PandoDaily, who have called the popu- interrogation methods employed by the August, executives announced lar ridesharing service company out for Central Intelligence Agency in the years that the marine park plans to double the everything from cut-throat tactics to following the September 11 attacks. The water capacity of its orca tanks, will create alleged sexism, Uber decided to fight 528-page executive summary — the an independent advisory panel consisting back. The company had been in the result of five years of investigative of scientists and academics, and finally, middle of a sort of press apology tour, work — detailed sleep deprivation, ice fund $10 million in ocean health pro- when Uber Senior Vice President Emil water baths, unapproved waterboarding grams. Michael suggested during a November techniques that nearly killed one So far, that plan has done little to move private event that Uber dig up person- detainee, and a horrifying the needle financially, and in December, it al details on the backgrounds process referred to as “rec- was announced that CEO Jim Atchinson of journalists who have tal rehydration.” had been demoted to a Vice Chairman slot. reported negatively about The report also found SeaWorld also announced a forthcoming the company. As it turns that interrogators threat- restructuring program that’s intended to out, a BuzzFeed editor was ened the families of slash operations and jobs. at this event, and reported detainees and wrongfully The police can’t police themselves about the suggested plan the next day, a detained 26 individuals who had done To say that police departments across story that was picked up by virtually nothing wrong. The report concluded the country are suffering from a reputa- every major news outlet around the that the program was often ineptly man- tion problem would be an understate- country. Michael later apologized and aged, that the CIA routinely mislead the ment. Police in Beavercreek, Ohio shot claimed he was merely “venting” and Bush administration and the public on and killed an unarmed 22-year-old man thought that the event was off the its operations, and ultimately, that the carrying a toy gun in a Wal-Mart; a rook- record. information it obtained via enhanced ie cop in November fatally shot an The company got a double-whammy interrogation lacked any value whatso- unarmed man who was walking through in December when it was sued by dis- ever. £

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REPORT

tending not to know much about a sub- 2014, the year in review ject. Play “the country bumpkin” and “don’t be afraid to be a fool or look like By Jack O’Dwyer print versions of The Holmes Report and an idiot,” advised Bogdanich. Ragan Report. Advertising Age went to We were glad to hear that “going over bi-weekly after more than 80 years as a the heads of PR people” who stonewall ncome disparity in the U.S. was one weekly. New York mag cut to 29 issues was described as basic journalism. The PR of the engines driving the protests that from 42. PR Week in the U.S. and U.K. Society used a full page in its Tactics Iwere ignited by the deaths of Michael are monthly mags. tabloid to accuse us of an ethical violation Brown and Eric Garner at the hands of Ninety-nine mag titles went belly-up because we contacted the president of the police. Whether police were at fault or in 2014 vs. 56 closures in 2013, accord- University of Nebraska in 2011 after Prof. not in the specific incidents, they focused ing to Oxbridge Communications. Gail Baker, then chair of the Society’s rage at perceived discriminatory treat- Casualties included USA Weekend, Ethics Board, refused to answer phone ment. Macworld and WWE Magazine. The calls and e-mails. She quit the EB within Annual income for the average Oxbridge MediaFinder.com also found four hours. The Society said we had no American family is at the 1960s level. that 190 mags debuted in 2014, up from right to go to the boss of Baker. Black and minority families have fared 185 in 2013. The Society was rocked in March by far worse. It’s no secret where much of the ad the sudden resignation of Bill Murray PR and promotions had to play against money is going. Google’s AdWords rake as CEO, even though his contract extend- this backdrop as well as unsettling inter- in $50 billion and significant ad income ed to the end of the year. He gave no rea- national news including the summer of is now being registered by Facebook, son except that he made the decision after carnage in Gaza/Israel, the continuing Twitter and LinkedIn. “deep reflection.” The belated Society face-off of Russia and the Ukraine, and U.S. newspaper ad revenues plunged income tax return revealed he got a other hot spots. to the $20 billion mark from $47 billion $63,058 bonus in 2013 after getting a Distressing news included the crashes in 2007. Recent generations have not $61,000 bonus in 2012. The Assembly did of two Malaysia Airlines flights within acquired the habit of reading newspapers. not get to see either document. Total pay in five months, the first taking 239 lives Marketers judge papers by how much of 2013 was $430,973. He went the National somewhere over the Indian Ocean in a particular product a newspaper’s read- Coffee Assn. as CEO, an organization with March and the second 295 lives after ers buy. Local media suffer because resi- a staff of nine (vs. nearly 60 at the being shot down July 17 over Ukraine. dents anywhere can easily read not only Society). Revelations of torture of prisoners The New York Times, Washington Post, The Society continued its boycott by the CIA late in the year were a giant Wall Street Journal, and Huffington Post against the O’Dwyer Co., refusing to rent embarrassment to government officials but overseas media such as The exhibit space to the company for its 2014 involved and shook the belief among Independent, The Telegraph, The national conference in D.C. and refusing Americans that we are somehow better Guardian, Al Jazeera, RT (Russia Today), to allow any O’Dwyer reporter to join than barbaric foreign countries. Press TV (Iran), and access services such although hundreds of writers and journal- The GOP’s victory in November, as EIN News which monitors online ists are members including PR and J profs adding the Senate to the GOP column and news worldwide. who do plenty of writing and reporting. in many state offices, was a seismic shift Sony Corp. generated a media PR practitioners/journalists such as Fraser towards a conservative philosophy. firestorm when hackers allegedly Seitel, author and PR counselor, and Gil Candidates who identified themselves aligned with North Korea broke into its Schwartz, PR head of CBS and Fortune with “family values” won in almost every communications system and outed columnist, have been members in the past. instance. Almost no media acknowledged emails, contracts and other documents. Informed of the Society boycott, the this although there was rejoicing in con- Sony attacked media using such info, Washington Marriott Wardman Park servative and religious organizations saying they would be “responsible” for Hotel, where the 2014 conference was such as the Family Research Council. any damage arising from use of the docu- held, set aside a table in the bar for four Traditional media continued to take ments. days so the O’Dwyer Co. could display its a pasting with The New York Times The General Motors “faulty switch” six products. However, fewer than ten of demanding that 100 reporters take retire- scandal broke early in the year and keeps the 3,000 attendees visited us. One of them ment or face being fired. Some of its most getting “new legs” by revelations of fail- was a student (among 1,000 at the confer- experienced writers such as Floyd Norris ure to heed early warnings of problems ence) to whom we gave samples of the and Stuart Elliott took packages that gave with the switches. products. them more than two years’ pay. A bright spot for us was attending a Politico, the hotshot D.C. The New Republic almost self-destruc- J panel at CUNY hosted by the website/publication, came to New York ted as writers rebelled against policies of Investigative Reporters Assn. that fea- by acquiring Capital New York and set- new owners. tured New York Times reporters Dave ting up an office on West 39th st. with 42 On the PR side, Bulldog Reporter Barstow and Walt Bogdanich. They told staffers and executives covering politics stopped barking after a run of 35 fledging journalists to get to sources and media. Some of the content is free but years. It filed for bankruptcy showing before they are “shut down” by lawyers “premium” service can be $3,000 or more debt of more than a half million. and to “go over the heads” of PR people depending on size of the user company. Headstones in the graveyard of PR media who stonewall. Ploys including calling Susan Glasser replaced founders Jim include PR Reporter, PR Quarterly, sources and saying you have information VandeHei and John Harris as the top edi- Reputation Management Mag, and the for them rather than questions and pre- tors in D.C. £

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FEATURE No company is immune to a data breach Data breaches continue to dominate the headlines, as cyber-criminals find new ways to infiltrate computer systems and wreak reputational havoc. No industry — and no consumer — is safe from the potentially devastating impact of these crimes. It’s no wonder that cybersecurity tactics — historically a matter that fit squarely into the wheelhouse of IT departments — are now at the forefront of boardroom discussions across the globe. By Denise DesChenes

the public’s perception and the company’s as signs that a company is not effectively company’s response to these bottom line. managing the situation. attacks is critical. Like any crisis, While timeliness of a response is consid- A breach could trigger a public filing Athere’s no one-size-fits-all ered a hallmark of a sound crisis communi- requirement and may warrant a press approach, and companies must rely on cations strategy, in a data breach situation release, depending on the magnitude of the experienced, trusted advisers to help them the magnitude and nature of the cyber- breach and the level of weigh a variety of factors and formulate a attack may not immediately be evident, and impact. tailored communications strategy that’s a proper investigation may take some time. A company’s corpo- right for them. Accuracy of the information available and rate website enables Data breaches can take a multitude of timeliness of the communications response organizations to pro- forms. Hacking, malware and physical can be an extremely delicate balancing act. vide updates to its attacks are still the most common; incidents Upon learning of a breach, companies stakeholders regarding of cyber theft can vary, from hackers steal- should immediately alert the appropriate the breach and the ing customer or employee email addresses authorities, while simultaneously investi- investigation in real- and passwords, to cybercriminals accessing gating the breach and commencing the sce- time without issuing Denise company financials. Unfortunately, attacks nario planning process with their circle of multiple press releases. DesChenes can also originate within an organization advisers. A social media strat- and may or may not be intentional, in cases Key questions that management should egy regarding the inci- of privilege abuse or the use of unapproved ask at this junture include: “How many dent should be considered. hardware, which is often the result of weak people are potentially impacted?” “What Work closely with law enforcement offi- internal policies. type of information is lost?” “Is there evi- cials and apprise them of any communica- While employing the latest in data secu- dence of misuse of information?” “Has the tion plans; legal disclosure requirements rity technology remains a cornerstone for unauthorized access been contained?” vary by state and an ongoing, active inves- mitigating the risks associated with cyber- “Was the information lost by our company tigation may limit how much the company attacks, companies today must go above or by a third party?” can share about the nature of the breach. and beyond to protect themselves and their As facts are determined, companies and A notification letter from the company’s customers. Cyber criminals continue to out- their advisers should begin to prepare for management team can assure stakeholders smart even the most sophisticated security various scenarios following the breach. that the incident is being taken seriously systems, and companies across all indus- Anticipating key questions from all con- and the upper echelons of the company are tries must arm themselves with contin- stituencies, including the media and gener- directly involved in the management of the gency communications plans that can be al public, investors, regulators, and employ- breach. put into play quickly in the event that a ees, will help drive the drafting of potential Consider setting up a call center via a cyber-intruder strikes. disclosures and communications docu- third party to handle customer inquiries and With so many variables to consider, it’s ments that can later be finalized when the ensure that call center staff are trained to imperative that companies retain a tight cir- facts come to light. The scenario planning manage appropriate responses. cle of trusted, impartial advisers with expe- process should be fluid, with the key advis- When financial information or other crit- rience handling the most complex cyber- er team ready to move forward with a full ical pieces of personal information are crime situations. This circle may include communications plan on short order and involved, companies should consider offer- data breach attorneys, data security consult- poised to adjust response materials or ing impacted customers credit monitoring ants and crisis communications profession- strategies as needed. As part of the initial services. als. This team should have a framework in scenario planning process, a leak strategy In today’s digital world, sophisticated place that will enable an informed working addressing various scenarios should be pre- and determined cyber criminals are capable group to move swiftly to assess the situa- pared immediately, as the media may of attacking a wide range of data systems tion, contain the breach, limit the damage, become aware of a breach and reveal it. and computer networks, and we must and determine the most effective way to Disclosures and communications materi- increase vigilance in both our professional communicate with a company’s various als are dependent on many factors, includ- and personal lives. Cyber-intrusions may stakeholders. ing the impacted company and parties, the have become commonplace, but it is the When responding to a breach, a compre- scope of the incident, the information management of stakeholder communica- hensive communications strategy is of the stolen, and the industry climate, among tions in the aftermath of these insidious utmost importance. If communications are numerous others. attacks that will shape a company’s reputa- mishandled, those blunders can potentially Disclosures must be as accurate and spe- tion for the long term. be even more disastrous than the breach cific as possible and legally permissible; Denise DesChenes is a Managing itself, and can have a lasting impact on both subsequent corrections are often interpreted Director at Sard Verbinnen & Co. £

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FEATURE When crisis hits, look for nuance over formulas There’s no paint-by-number approach to a crisis. Every disaster yet sympathetic figure with whom the takes on a life of its own, and off-the-shelf approaches may not public could identify, it was assumed he be only ineffective — they can also backfire. would be the spokesperson when the By Jessica Tiller Trzyna firm went public. Unfortunately, the CEO didn’t feel the same way. He had no experience in dealing with the media and company had won numerous industry was reluctant to discuss the issue awards and was widely recognized in the because he feared he could compromise hen a crisis occurs, business community for both the quality of its work possible litigation. executives and communica- and its involvement in “giving back” to Given this, a news conference was Wtors alike find themselves fac- local charities and non-profits. ruled out. And due to upcoming public ing the challenge of making incredibly Unfortunately, much of the goodwill the hearings, there was no time for extensive complex decisions while under extreme firm had built up over the years went away, media training. Recognizing that putting duress and without a minute to spare — seemingly overnight, when a government the CEO into a situation where he was but often with little or no prior experience agency for which the company was work- uncomfortable was in actually handling a disaster. ing for alleged that it was responsible for not a good approach, These individuals may find themselves delays and defects in a public building cur- it was decided Googling a step-by-step formula that rently under construction. instead to pair him describes how to handle a crisis. And as Complicating the situation was the fact with the firm’s legal they quickly discover, the Internet has that despite repeated attacks by elected counsel and conduct pages upon pages of “top 10 tips” that officials and the government agency one-on-one inter- describe what steps to take to make a cri- itself, the firm responded by doing what views. This enabled sis go away. many companies do — nothing. For the CEO to play to While such tips can certainly be help- nearly a year, government officials his personal strengths ful, the reality is that every crisis tends to charged that the firm was guilty of errors and let his personali- Jessica Tiller take on a life of its own, and an off-the- that were delaying the project and, ulti- ty shine through, Trzyna shelf approach will likely backfire. As we mately, making the building unsafe for while relying on have seen from various crisis situations public use. With the firm refusing to counsel to handle any over the years (think NFL domestic abuse respond, media coverage of the issue was potential legal issues — all while avoid- scandal, the Malaysian Airways Flight completely one-sided, leading both the ing the media circus that sometimes 370 disappearance, or the recent Sony media and the public to conclude that the accompanies a news conference. database hacking), it is impossible to charges leveled by the government Knowing these interviews were going anticipate every possibility that could agency must be true. Gradually, this to be heavily scrutinized, even the small- occur. And with stockholders, clients, almost daily barrage of negative publici- est detail was considered. The CEO was customers, business partners, media, and ty began to take its toll on the firm, as instructed to dress plainly: no cuff links, the public all demanding information — both prospective and long-standing no expensive watch, no pocket square. and frequently taking to social media clients shied away. Interviews were conducted at the firm’s with their own take on the situation — With its leadership admitting the firm offices rather than at the job-site, elimi- simply replicating the steps that were “was beginning to die,” it finally took nating the chance for camera crews to used to handle a previous crisis is usually action. Recognizing that a paint-by-num- shoot perceived flaws in the building a recipe for disaster. bers approach would be ineffective, an under construction. Even coming to and That’s not to say we can’t learn from aggressive campaign was launched to going from the firm’s offices was done best practices. To successfully handle a bring balance to the public’s perception by the back entrance so there was no crisis, though, it’s essential to address by shedding light on the actions and chance of a photographer or TV crew both the “big picture” items — proper inactions of both the government agency filming anyone driving in what could be messaging, audiences, timely dissemina- and other companies involved in the portrayed as an expensive, high-end car. tion of information, who is the project. Readily understood messages The “always respond” media policy spokesperson, etc. — and the small which cut through the complex issues As might be expected, the CEO’s will- details and subtleties that can spell the surrounding the project, while address- ingness to finally talk to the media and difference between just getting by and a ing blatant inaccuracies, were created. explain his firm’s position garnered a truly successful initiative. Visuals — charts, graphs, photos, etc. — great deal of attention. And while per- Really, the correct handling of a crisis were used in place of lengthy explana- ceptions did not change overnight, media situation comes down to considering the tions of complex engineering issues coverage gradually began to shift as nuances of each individual case. which otherwise would confuse the gen- reporters better understood the project Reputation under construction eral public. and started looking at the other parties A recent crisis situation which involved Because the firm’s CEO had a straight- involved, raising hard questions about a well-regarded commercial real estate forward approach and strong record of their roles in the delays and design flaws. firm provides a good case in point. community involvement which would Continued on page 19 During its long tenure in business, this make him a respected and authoritative, 0

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FEATURE The mainstreaming of shareholder activism The prevalence of shareholder activism signals a new frontier for crisis communications. The practice of activism has evolved, its players have grown more sophisticated, and companies and their investor engagement include: Stock price performance and share- communications teams must evolve in turn to effectively defend holder returns compared to peer group themselves from potential attack. By Michael Fox Financial and business performance Capital allocation and structural issues the whole company. But now, activists Executive pay and corporate gover- n October 2014, a full slate of nomi- are becoming much more sophisticated nance nees won shareholder support in its and genuinely focused on broader corpo- Shareholder perception and engage- Iproxy contest to replace the entire rate strategy and practices they believe ment board of directors at Darden Restaurants, will make the company more valuable. Media perception and commentary best known as the owner of Olive Activists are taking their message direct- Companies that proactively evaluate Garden. The victory followed a high pro- ly to shareholders through extensive pre- these and other key file campaign over the prior months led sentations or holding conference calls. variables and under- by Starboard Value, an activist hedge They are nominating more highly-quali- stand the potential fund that made national media headlines, fied director candidates and using sophis- campaigns that may from CNBC to The Washington Post to ticated PR campaigns — including web- result from areas of Gawker Media. Attacking management’s sites, videos, social media and building weakness are better strategy and the board’s oversight, while relationships with the financial media — able to anticipate and outlining a plan to increase earnings to garner support for their campaigns and respond to activist upwards of $300 million, Starboard was catalyze shareholders behind their point investor threats. able to secure the endorsement of proxy of view. Companies — and advisors Institutional Shareholder As a result, traditional institutional their communica- Michael Fox Services (ISS) and Glass Lewis, and ulti- investors are increasingly sympathetic to tions teams — need mately the vote of a majority of share- and openly, or covertly, supporting to have a nuanced holders to oust all 12 directors — an activist campaigns. Proxy firms — like understanding of who extraordinary and rare outcome. ISS and Glass Lewis, who leant their full their shareholders are, how they feel The replacement of Darden’s full board support to Starboard in the Darden con- about the company and their history of of directors is an extreme example of test — have also been very supportive of activism in order to determine how and what can go wrong when shareholder activist positions, siding with activists a when to communicate. Analyzing the activism is left unchecked or underesti- majority of the time. shareholder’s perspective should not be mated. But it is also an example of how In this new environment of heightened viewed as a one-off; a company’s share- much the face of shareholder activism and enhanced activism, no public compa- holder base is constantly evolving and has changed and how companies and ny, large or small, is safe from an activist needs to be monitored regularly. All their communications teams need to investor’s scrutiny, nor immune to the companies should conduct a thorough evolve in turn. negative PR from a well-publicized cam- risk assessment and report to their Board Once derided as corporate raiders, paign. As with other areas of crisis man- on at least an annual basis. green mailers or simply hedge funds with agement, effectively preparing for a Effective activist defense is not about exclusively short-term interests, the per- potential activist attack requires a thor- having a response plan, it is about proac- ception of activist investors among tradi- ough risk assessment, contingency plan- tively assessing the vulnerabilities, tional institutions has started to change ning and a sound communications strate- understanding shareholders’ views, tak- significantly — activism has gone main- gy. ing actions to address any deficiencies, stream. As communications professionals, we and regularly communicating manage- Shareholder activism has become an can’t wait for our clients to become the ment’s vision and plan to maximize asset class unto itself, with activist funds target of shareholder activism before we shareholder value directly with share- amassing more than $100 billion in com- act. Our job is to help management see holders and through the media. bined assets under management, up from the businesses through the lens of an When a company does engage with an $32 billion in 2008. According to activist investor and pinpoint vulnerabili- activist investor, the historical inclination McKinsey, activists launched an average ties before an activist comes calling. In a has been to immediately view the activist of 240 campaigns a year for the past three study of 500 of the latest 13-D filings, as hostile and defend the company strate- years, compared to less than half that ICR identified ten categorical similarities gy. It used to be that activists could be number a decade ago and the number of across the companies that were targets of fended off by being labeled as short-term occasions where activists have nominated shareholder activism. In fact, after ana- investors seeking to profit at the expense a full slate of board members has more lyzing these categorical similarities, it is of other shareholders, and most large than doubled in the past two years. possible to predict with a high degree of institutional investors bought in to that Historically, many of those campaigns accuracy a company’s future vulnerabili- narrative. called for one-time capital allocation ty to an activist. Some of the key areas Sometimes, of course, an activist moves like a stock buy-back or special every public company should regularly Continued on next page dividend, or the sale of certain assets or analyze to gauge vulnerability to activist 0

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SHAREHOLDER ACTIVISM municate their strategic initiatives in Michael Fox is Managing Partner at Continued from page 18 0 order to come out on top of an activist ICR, and also co-heads ICR’s crisis and engagement. transaction group. £ investor will make demands that clash with the Board and management’s vision THE NUANCES OF CRISIS Continued from page 16 for the company, but these days a defen- 0 No one could foresee a CEO reluctant sive and aggressive response is rarely, if to act as company spokesperson. No ever, the best approach, and can negative- Google “crisis tips” would recognize ly affect other shareholders’ perception of Reporters also began to express their the hole which the firm had dug for the company. appreciation for the CEO’s willingness itself. And subtleties like where to meet Instead, each activist engagement must to make himself available whenever the media and what to wear are often be treated on a case-by-case basis, and they had a question or needed a state- overlooked in the rush to keep the bad companies need to consider proposals ment. Media were never ignored. news from getting worse. submitted carefully and respectfully. Rather, there was an “always respond” Bottom line: prepare for a crisis by Today’s shareholder — activist or not — media policy, even if everything they having a plan in place that provides a is empowered, and it’s important for the wanted couldn’t be provided. way of planning, of thinking about situ- Board and management to demonstrate As the tone of the coverage began to ations in an organization’s operations, an openness to constructive criticism and shift, a stream of positive publicity and of preparing that organization’s new ideas if they will benefit the compa- about other projects being handled by people to understand and respond to the ny in the long run. In some cases, that the firm and its active role in the com- special demands of crisis conditions. may mean making changes or conces- munity was generated. Gradually, the But always respond to a crisis by evalu- sions to appease shareholders. firm’s reputation was restored as the ating and then customizing the response A public fight with an activist investor media and then the public began to to address the situation at hand, while should be the road of last resort when it is understand the real issues on the project ensuring that key audiences receive clear that there is no room for compro- and disassociate the firm from those accurate, helpful information in a time- mise. When a management team reaches problems. ly fashion. The longer you wait to the point of preparing for a proxy fight, While other examples abound, this respond to a crisis, the worse it will get. having established a prior dialogue with crisis demonstrates why off-the-shelf And you can be sure it won’t go away shareholders will prove valuable. approaches to dealing with a crisis sim- by itself. Companies that wait until their business ply don’t work. As this crisis illustrates, Jessica Tiller Trzyna is EVP and Co- is in turmoil to engage shareholders will it is vital to recognize the subtle details. Founder of Weiss PR Inc. £ find themselves fighting an uphill battle. Regularly articulating the company’s current and future strategic vision to major shareholders is critical. Rhetoric can also get extremely heated during a proxy fight, which is why the board and management need to be able to anticipate what questions will be raised, prepare messages accordingly and rapidly coordinate and respond to new developments as necessary. When anything you say can and will be used against you — and pulled out of context — having a script and sticking to it is key. It is critical to involve outside advisors with first- hand experience working in and with the investment community. Finally, since activist investors will be rallying proxy firms and institutions to their side, companies need to leverage the support of third-party advocates to even the playing field. The mainstreaming of activism is fun- damentally changing the way companies communicate with shareholders. The old paradigm of disputing and contesting all claims at whatever cost has been dis- placed in favor of an engagement approach and real dialogue. However, companies need to protect themselves through regular self-assessment of their vulnerabilities and be prepared to com-

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FEATURE Navigating the crisis that just won’t go away Legal action, labor or community unrest, product recalls, environmental challenges, corporate scandal, personal scandal, rogue employees, activist attacks, regulatory enforcement, and acts of God are just a sampling of the crises facing brands in the public eye. Often, an organization’s instinct is to make the issue go away as quickly, and painlessly, as possible. But whether you’re Bill Cosby, Sony, General Motors, law enforcement sector dealing with racial tensions, or an embattled collegiate sports institution, very rarely do inconvenient blemishes up and disappear. By Lorna Bush

Who is the messenger? coverage? Which media have been most n fact, it’s far more likely that interest The most effective company likely to include your core messages will build as a cacophony of interest spokesperson may not always be the and who might be a key messenger for Igroups, activists and talking heads President or CEO. While the official future conversations?) begin to weigh in. Meticulously crafted spokesperson is of course highly relevant Transparency isn’t just being transparent scenario plans and tabletop drills, con- and powerful for official or urgent com- In this age of transparency, you must tingency planning, and spokesperson munications, other voices may be critical anticipate the trans- training are crucial, but, when sparks to your audiences. Customers and regula- parency of other pop, even the most intensive preparation tors may be more compelled by the tech- organizations to their may not be enough to effectively navi- nical expertise and unbiased perspective shareholders. That gate an unwieldy crisis wildfire over the of outside advisors. Consumers and includes the possibil- long haul. Below, an updated guide to employees may be more trusting of their ity of sensitive infor- managing crisis with an eye for the new peers through social media commentary mation being provid- reality. than the company itself. Keep an active ed to media by Hope for a mile, train for a marathon ear to the ground to determine which activist groups or It would be nice if we could satisfy messengers are most effective. Don’t for- insiders sharing shareholders with the reassurance, get to acknowledge brand ambassadors leaked materials by Lorna Bush “Today’s headlines are tomorrow’s old defending your company when the time email, blogs or web- news.” But the lifecycle of your crisis is right. sites. Transparency is will likely extend beyond a 24-hour or Be mindful of your timing not a one-way street. Be prepared and 72-hour news cycle. In-depth broadcast Communications is naturally the chief assume that sensitive materials will be news coverage, legal developments or priority of professional communicators. made public. Don’t hide or hope this competitor advances may revisit your But there will be times during a crisis away; use the information to refine your issue at the most inconvenient or star- that a company’s operations may not messaging. tling time: when you think the crisis is allow you to meet every media deadline Do not wish away a crisis or activist over. Be prepared for ongoing interest on time. Do not allow the media or any Prepare to engage and disarm your and have a messaging strategy for the other single audience to dictate your cri- critics, but do so on your own terms and long term. Emphasize progress and sis management. Communications timing. Avoid debate and aim for demonstrate resolution and closure. approvals may be trumped by other pri- demonstrating shared values (to the Manage internal expectations according- orities including legal or operations that extent possible). Look to your share- ly. may put a wrench into the best conceived holders and customers as well as Be consistent crisis plan. Be aware of, and attentive to, research to determine what matters most Major crises are rarely convenient or the fast-moving pieces throughout your to your critical audiences. Are there short lived. Decades-old conflicts or operation. Aim for cohesive communica- opportunities to show alignment? The sensitive documents from the past can tions that avoids extending the news longer the conflict, the louder the cry for rear their ugly heads far beyond the ini- cycle. Collaborate and know what the action. tial trigger. Consistent, thoughtful com- left hand is doing. Be wary of quick fixes munications over time should serve as It’s all about that base (line) It is tempting to become persuaded by the steady drumbeat of your organiza- During a crisis, your monitoring team quick fix solutions when you feel under tion’s progress and commitment through- may be your most powerful behind-the- siege. Keep your team focused on the out the crisis. Messaging should antici- scenes tool. Create a baseline of aware- long term success and the bigger picture. pate challenging developments and allow ness of the issue at hand and track Keep your confidence in the organization for an honest approach that upholds the developments over time. Intensive mon- and steer past loud distractions. Align company’s strategy and operational com- itoring will help reassure your team of with credible resources who truly under- mitment. Avoid overstating claims. Stay actual impact and identify opportunities stand your unique business and industry true to your organization’s narrative and for messaging refinement. Learn how to challenges, who can guide your team to your messaging theme. Keep the conver- anticipate the lifecycle of each story. the next level of excellence. sation focused and keep your audiences Compare each peak of news coverage to Lorna Bush is the Senior Vice well informed. Don’t necessarily shy assess actual impact (How has media President of San Francisco-based away from repeating yourself. interest changed over time? Geographic Fineman PR. £

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FEATURE Don’t let your reputation get hacked Cybersecurity breaches pose massive risks to company reputations, revenues, customers and employees. Because of this, swiftness, decisiveness and a thoughtful touch are paramount. Seconds matter in a security breach, and with the prevalence of breaches now running so high, no one should be caught unprepared. Here are some decisive and well-considered steps companies can take to prepare themselves. By Jeremiah McWilliams

problems or any previous indications of informed that their personal information ou may have heard the saying: trouble? has been lost or compromised. You “There are two types of compa- • What steps were taken to secure the would want clear assurances that the Ynies. Those who have been records or data before the breach? What company is making things right. hacked, and those about to be.” Now that is being done to secure remaining data? Some of the calls will need the atten- we have experts reporting on “60 Steps for success tion of senior management due to the Minutes” that 97% of American busi- And now, the race to save your client’s severity of the prob- nesses have been hacked, it’s clear to see reputation begins. Below are a few key lem or the intensity of that we live in a world where every major action points. the callers’ anger. organization is vulnerable. Understand if you are truly on the Make sure a “hot file” First, there should be clear protocols verge of a crisis situation. There is a dif- for follow-up is for reporting security breaches to top ference between a reputational crisis and updated and distrib- management. If a breach is detected, key reputational challenge. The first step is to uted to key decision- decision-makers must get to the table – understand the situation and potential makers daily. fast — for a no-nonsense “what do we impact on the organization and its stake- Remember your know” session. holders, and the interest level the public internal audience. and/or media are likely to have. Vigilantly communi- Jeremiah This team of executives should include McWilliams senior decision-makers from legal, HR, Underreacting to a crisis or overreacting cate with employees communications, operations, security, IT to a challenge can harm a company’s so they can serve as and all other relevant departments. As the brand, possibly resulting in a fatal blow ambassadors in the community if the Federal Deposit Insurance Corp.’s Martin beyond repair. company encounters a reputational crisis Gruenberg put it in a 2014 speech quoted Assemble your external support or challenge. Informed, engaged employ- by American Banker: “Cybersecurity is team as soon as possible. Ideally, you ees are powerful assets to help preserve no longer just an issue for the IT depart- will have already established strategic the company’s credibility and reputation. ment.” relationships with outside entities — a Craft and share a clear internal protocol Asking the tough questions crisis communications firm, forensic IT for your client that employees should fol- As the situation evolves, the team experts, credit monitoring services, insur- low if they are contacted by reporters, should ask the tough questions, get the ers, and attorneys specializing in cyberse- neighbors, customers or affected individ- facts and stay in constant contact with curity liability and law — before any uals. Provide talking points, Q&A and each other — and with the people cybersecurity breach or records theft. coaching as needed. Remind employees addressing the problem on the front lines. Lining up a trusted outside team in of the media protocols and ask them to The following should be addressed: advance will help you respond quickly direct all inquiries to the designated com- • Which records or data sets were com- and allay concerns without losing time. pany spokesperson(s). This is not the promised? You, as the PR point person, can play an time for employees to freestyle. • What type of information is at risk? important role in vetting these partners Monitor media coverage. Task a team • Should the company have been stor- and setting up clear lines of communica- to closely monitor any coverage in social ing these records? tion before the crisis clock starts ticking. or traditional media. Assemble an up-to- • Where and how were the records Set up the response center, and take date media list for use when you share stored before the theft or breach? action to help. As soon as possible, you updates. If a reporter calls, respond • How many people may be affected by should offer credit monitoring and fraud promptly — at least to let them know you the data breach? protection to individuals affected by the have received their inquiry and are work- • Have we sealed the “door” in which data breach. This service should include a ing on their request. Silence can be dead- hackers entered? Are there any other hotline run by a trusted credit-monitoring ly. potential portals still open? partner. (Note: State laws may vary, so Through close monitoring of social • Have relevant law enforcement agen- the offers sent to affected individuals media, you’ll know when people are say- cies been notified? Are those agencies may need to be specifically tailored.) ing something about the company that able to share any findings? As communications counsel, you would require an immediate response. It • I f the suspects are employees or for- should help craft the messages for call also gives your client the opportunity to mer employees of the client, what rele- center responders and prepare them to communicate directly with their cus- vant information can be gleaned from answer a range of tough questions clearly tomers in real time — a key part of being their employment file? Were full and — and with understanding, empathy and responsive and thoughtful. complete background checks done on a clear action plan. Put yourself in the 0Continued on next page them? Were there previous disciplinary shoes of a person who has just been

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Ideally, you should have a pre- for use if you receive inquiries from strate good faith and a commitment to approved message bank that can be used journalists. finding a solution. It can also prevent to respond to comments on social media. Don’t stay silent when you should rumors from spreading in a vacuum. Don’t just use boilerplate over and over break the story. One of the most Once the news is public, commit to — empower your social media team to important judgment calls in this process communicating clearly and consistent- use their judgment, with oversight from is deciding when to proactively go pub- ly. Do not minimize the problem, and senior executives. The sooner you use lic with the news. There are major risks do not make false assurances. The need social media as a communications tool in in delaying. As Forbes.com contributor to retract overly optimistic assurances a crisis, the more effective you’ll be nav- Davia Temin wrote about Target’s data can destroy your credibility. Be forth- igating the maelstrom — even, as Inc. breach crisis: “No matter how much it right with customers, employees, ven- magazine’s Abigail Tracy writes, the tem- hurts, when you have a problem that dors, clients, the media and other key pest brought about by a Valentine’s Day affects your customers directly, do not constituencies. Don’t be afraid to admit storm. wait to go public. You don’t need to what you don’t know, but let them Decide what to share, and when. It have all the answers, but you do need to know you are working to find out. is possible your client’s cybersecurity get ahead of (and own) the problem.” If you take decisive and well-consid- problem will not morph into a news If waiting to go public is detrimental, ered steps, a crisis can turn into oppor- story, even after you communicate with so is going public without much to tunity in the long run — a chance to affected individuals. But you should offer. A real-life example: eWeek demonstrate character, brand values still have a plan for dealing with media reported JPMorgan Chase waited a and genuine concern for those affected attention. If your client opts not to pre- month to disclose its cyber-attack to the by the breach. As Stephen M.R. Covey emptively let the media know about the U.S. Securities and Exchange wrote, “Nothing is as fast as the speed problem, draft a brief holding statement Commission. The public filing of trust.” about the situation and keep it on file described what type of information was In a hyper-connected world, the right compromised. But, in its filing, the communications strategy — and the bank didn’t detail what steps were right attitude towards people jeopard- PR news brief being taken to communicate with ized by security risks — can help pro- FTC, Deutsch settle Twitter affected customers. The lack of detail tect and even strengthen that trust. case left reporters and customers with more Jeremiah McWilliams is Senior questions than answers. Communications Strategist at Jackson The Federal Trade Commission ironed out an £ agreement with advertising agency Deutsch LA Get out in front. This can demon- Spalding. concerning charges that employees of the Interpublic unit used their personal Twitter accounts to plug client Sony Computer Entertainment’s Playstation Vita product without disclosing their connection to either party. The allegations say Deutsch LA staffers promoted Vita’s “cross platform gaming” or “cross-save” feature, which is available only on the PS. An agency employee, according to the complaint, sent a companywide email asking colleagues to post positive comments about the handheld console on Twitter using the “#game-chang- er”hashtag of the advertising campaign. The FTC maintains “the tweets were mislead- ing, as they did not reflect the views of actual consumers who had used the PS Vita, and because they did not disclose that they were written by employees of Deutsch LA.” The settlement agreement bars Sony and Deutsch LA from “making similar misrepresenta- tions in the future when promoting the features or capabilities of handheld gaming consoles.” Deutsch LA also is banned “from misrepresenting that an endorser of any game console product or video game product is an independent user or ordinary consumer of the product.” The ad agency is required “to disclose a materi- al connection, where one exists, between any endorser of a game console product or video game product and Deutsch LA or other entity involved in the manufacture of marketing of the product.” Jessica Rich, Director of the agency’s Bureau of Consumer Protection, the federal watchdog “will not hesitate to act on behalf of consumers when companies or advertisers make false product claims.” Deutsch LA claims to be satisfied with the settlement, noting that it did not admit to any violation of the law and sought to resolve all open issues to avoid protracted legal proceedings.

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FEATURE Dynamic media environment blurs crisis lines Where does one news cycle end and the next begin? What’s the difference between “traditional” and “digital” media? Where’s the line between reporting and advocacy? Does credibility still matter? For companies and organizations facing crisis, these questions are anything but academic. Our increasingly fast-paced and dynamic media environment is exposing these ambiguities, adding nuance and complicating effective response. And that means navigating today’s unsettled landscape requires as much artistry as it does science and experience. By Alex Stanton A continuum of truths once a story publishes, those who follow good number of crisis communi- Communicators have long been your organization will know it as soon as cation programs have been her- instructed to adopt a three-pronged crisis you do. Understanding and being adept Aalded as textbook success stories approach: 1) communicate the facts as at working with the lone blogger as over the years. And while many make for soon as you know them, 2) avoid specu- effectively as with major media is a req- interesting case studies, it would be a lation, and 3) quickly correct mistakes. uisite. mistake to assume these programs could But if marshalling the facts during an “The pack” is social be equally successful in the current media unfolding crisis isn’t tough enough, con- The media have long been said to trav- environment. It’s the instinct that comes sider the challenge of doing so in an arena el in packs, and at one from those experiences that enables you where the truth is viewed as more of an time they literally to bring focus to an otherwise blurry ter- aspiration than a reality. In today’s fast did. It was easy to get rain. paced media environment, the “truth” is a sense of the narra- A successful crisis response will often viewed not as a recounting of what tive by hanging out in require skillfully managing the chal- actually happened, but rather as a full- the press room or lenges presented by the ever-changing throated defense of your position. Media eavesdropping in a media environment with a careful eye on are increasingly relying on branded “fact hallway. One might four “new realities.” checkers” to decide whether statements assume that with The lifecycle of a news cycle are mostly, partly or half true, and then reporters geographi- Limiting the number of news cycles assigning them a number of Pinocchios. cally distributed and Alex Stanton reporting on a crisis event is key to miti- This evolving landscape underscores spread thin, the pack gating the event’s lasting reputational how heavily successful response to a cri- mentality would be lessening. Social impact. As the news cycle continues to sis depends on establishing and maintain- media, however, has only reinforced this contract, one might assume limiting the ing credibility. Letting the facts speak for tendency. At the onset of any significant news cycle has become easier to accom- themselves, unless they are conclusive crisis, one can watch the storyline come plish, and sometimes that is the case. and irrefutable, is unlikely to be enough. together instantaneously on Twitter. But, more often we’ve often seen the Finding the most effective way to convey Contrary angles are publicly panned, and tonality of coverage become even more your point-of-view in words, concepts a consensus forms, evolves, and contin- relentless. and pictures is critical to narrowing the ues along a self-propelled trajectory. Whether online, on air or still in print, truth continuum. Reacting to a “socialized” pack of jour- the pursuit of eyeballs is increasingly Major stories, niche media nalists requires a blend of smarts and driving editorial decisions. Advancing the Obscure or niche online outlets are speed. In the social age, being connected, story is no longer a precondition for yet now breaking major stories. This has accessible and able to respond quickly is another report on a particular topic. produced substantial consequences for more important than ever. A willingness Instead, aggressive (and sometimes mis- the targets of their coverage, as we saw and ability to continuously adapt to the leading) headlines seek to capitalize on when TMZ broke both the Ray Rice and changing media, and to different report- interest and popularity. All too often, Donald Sterling stories, and Deadspin ing styles of newly minted reporters, full- “click bait” rather than information drives gained notoriety with their Manti Te’o time bloggers and established journalists, the narrative. “catfishing” scoop. And then there was is the price of admission. This change in the media landscape conservative blogger Andrew Breitbart’s In many ways, today’s media environ- means it’s vital to remain vigilant and reveal of Anthony Weiner’s Twitter posts ment has ushered in an exciting era for aware of the most subtle shifts in the nar- which ultimately led to the those charged with managing crisis situa- rative. It also requires a running assess- Congressman’s resignation. Crisis man- tions, by opening new communications ment on whether and how to engage. agers cannot afford to ignore outlets they channels and opportunities for reaching Judgment calls will determine whether a might perceive carry less influence, cred- our target audiences. But it has also more forward leaning posture will extend ibility and commitment to journalistic brought enormous challenges that must the news cycle, or positively influence ethics. be considered when responding to a cri- the discussion. Decisions will be made This leveling of the media playing sis. Successfully managing a crisis today about which media to engage, what field makes implementing an “early requires always sweating the small stuff opportunities have the best chances to warning” system more difficult, but also — and there is more small stuff than ever positively frame the overall narrative, more critical. These editorial processes before. and, conversely, which should be avoid- are often flat, if they exist it at all. In the Alex Stanton is CEO of Stanton Public ed. age of Google Alerts and social media, Relations & Marketing in New York. £

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REPORT Communications tips on navigating Title IX Even before the recent Rolling Stone article on a UVA student who alleged she was sexually assaulted by fraternity brothers imploded, frequent and hard-hitting media coverage had put an increasingly sharper focus on a challenging reality facing colleges and universities across this country. Communications professionals who work for these institutions are seeing increased scrutiny with regard to how universities prevent and handle sexual assaults on campus. By Ashley McCown institutions where survivors have filed parents, faculty and administrators, he statistics are staggering: one in complaints under Title IX (part of the alumni as well as prospective students five women will be sexually United States Education Amendments and their parents. Then consider the best Tassaulted during college, accord- passed by Congress in 1972) because way to engage with each of those. One ing to the National Institute of Justice. A they feel their school failed to respond message does not fit all. number of factors have converged over effectively. In fact, last year, for the first Educate and communicate the last couple of years to create an envi- time, the Department of Education Education is para- ronment where sexual assault survivors released the names of 55 institutions mount when it comes feel more comfortable coming forward under investigation for possible Title IX to the requirements to report the assaults and share their sto- violations. of Title IX. It’s com- ries publicly. Last April, President As communicating around the campus plicated and admin- Obama created the White House Task sexual assault issue has turned from istrators, faculty and Force to Protect Students from Sexual whispers to outrage to demanding students do not uni- Assault declaring this country, and col- accountability, the response nationwide versally understand leges and universities in particular, must has been encouraging. Schools have all that it entails. do more to prevent sexual assault and pledged to do better; task forces are They will benefit support and care for survivors. being established to recommend policies from training and Ashley McCown As best practices in sexual assault pre- and best practices; training for students, regular updates on vention and response are constantly faculty and staff is being enhanced; new best practices. evolving (including new guidelines from positions are being created to lead that Choose your words carefully the U.S. Department of Education’s training and provide care, support and Language matters. Higher Ed institu- Office for Civil Rights), colleges and advocacy for survivors; and adjudication tions are in a very difficult position universities are being held accountable processes are being improved to support when it comes to speaking publicly now more than ever for how they the timely resolution of cases and fair- about Title IX complaints against them. endeavor to prevent sexual assault, sup- ness in the process. Any appearance of challenging the alle- port survivors and adjudicate com- A well-thought-out strategy regarding gations made against the school can eas- plaints. This is especially true for those how to communicate with students, fac- ily be perceived as victim blaming. ulty, staff, families and alumni, as well Lawyers have an obligation to make a as the media, is critical to how a school vigorous defense in a Court of Law. That PR news brief is perceived during these times. And the approach will back fire in the Court of media calling for comment is often how Public Opinion. Communications and Delia’s dons ICR for university leadership first learns that a legal counsel have to work very closely liquidation Title IX complaint has been filed against to find common ground in this regard. Be transparent Delia’s, the publicly traded clothing retailer their school. Increasingly it is becoming aimed at teenage girls, is relying on ICR for PR sup- a matter of not IF but WHEN a com- In some respects, this is the hardest port as it navigates Chapter 11 bankruptcy with plaint will be filed, so here are some one. To be credible and to create an plans to liquidate its assets and shutter its retail stores. communications best practices to keep open and honest dialogue — especially The New York-based company, which saw its in mind: with students — college and university heyday in the 1990s with a robust mall retail and It starts at the top leaders have to be willing to ask the catalog business, filed Ch. 11 on Dec. 7 after The commitment to take a hard look at hard questions and to hear some feed- attempting to raise financing or find a buyer. It current policies, admit the institution back that they might not want to. landed $20 million in financing to run going-out-of- business sales and shutter operations at its 95 or could have done better, create a safer Colleges and universities are commu- so stores. environment for students to report alle- nities where young adults thrive and Delia’s CEO Tracy Gardner and COO Brian Lex gations of sexual assault, and how to grow in their individual and combined Austin-Gemas stepped down on Dec. 5. support them once they do all starts in pursuit of knowledge. When sexual ICR Managing Director Jean Fontana, a retail sector specialist, is guiding communications for the the President’s office. He or she needs to assaults occur, trust among students, company as it winds down. set the tone for how the school will faculty, and administrators can break Vox reported that Delia’s is among a handful of respond and enact meaningful change. down. That’s why preventing sexual struggling mall-centric retailers like Aeropostale, Be proactive assaults is everyone’s collective respon- Abercrombie & Fitch, and American Eagle that face Take a 360-degree look at what the sibility and it starts with communica- declining sales and stock prices amid cheaper competition and as teens spend their money more on school is going to do, and take a look at tions. food, electronics and video games. all of the audiences who will care about Ashley McCown is President of the issue. That includes students and Solomon McCown & Company. £

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FEATURE Crisis preparation in the digital age In the age of digital communications, crises incubate, hatch and unfold before an audience of millions of consumers, investors and businesses at near-blinding speed. But what happens when the company crisis is your own? If you’re responding from scratch, without infrastructure or preparedness, chances of a favorable outcome greatly diminish. Companies and their CCOs would do well to live by Louis Pasteur’s famous observation: “Fortune favors only the prepared.” By John McInerney

fact) to fulfill regulatory requirements, Evaluate, coach and choose your an you really be prepared for a and many include the chief communi- spokespeople ahead of a crisis. That “crisis?” After all, isn’t each one cations officer or CMO. If you’re a includes you. Very often, the CEO may Cdifferent? chief communications officer in a busi- be the company’s chief spokesperson They certainly are, but effective ness that has a risk committee that and may be exceptionally effective in responses share common attributes: doesn’t include you, discuss with the this role. However, speed; openness; access to critical sup- appropriate people in your organization there may be cir- porters; a supply of critical facts; teams about how you will join that committee. cumstances when that can work well together under pres- As the chief spokesperson, you’ll be on the CEO is not the sure; and above all, a sense of com- the line to deliver the company’s mes- right spokesperson mand in the responses. Simply put, sages to the media. Your knowledge of for a particular cri- preparation boosts crisis performance. the media’s requirements will be criti- sis. The best person Without being prepared, even the best cal to developing an effective response. could be a chief sci- team and spokesperson are compro- Have a list of key company contacts entific officer, the mised. and outside advisors written down and head of sales, or a Effective preparation begins by ask- shareable. In the digital age it’s easy to local community John McInerney ing how one should act when a crisis do, but often gets forgotten. This list executive. Every arises, not if. Avoid being lulled into a should include desk and mobile phone crisis is different. It false sense of complacency that it will numbers, as well as e-mail addresses to might be that no one should be speaking only happen to your competitors, or reach the risk committee at any time. at all, and the company should be deliv- that your company is insulated from And choose a clear second-in-com- ering written responses to the media. crisis. They’re part of corporate life. mand should the CEO be unreachable This is where having an outside advi- Below you’ll find several exercises to when crucial decisions must be made. sor can be especially valuable. Each prepare you for the crisis when it hits. Catalog previous crises and near member and discipline on the risk com- Form a risk committee. Your risk crises. This list should include both mittee may have a different perspective committee should include every execu- recent emergencies and those that have on a crisis, but ultimately only one tive who might have to deal with a a history. Be mindful of the media’s response will be delivered. Companies company crisis: the CEO, CFO, other tendency to connect similar events. In perform best in a crisis when the com- senior operating leaders, heads of sales, addition to the list, evaluate how the peting interests are heard and a single marketing, investor relations, human company performed in the crisis, recog- response is developed and delivered. resources, and, of course, the general nizing that many of the crises elements The upsides and downsides are careful- counsel. Depending on your company, will not have transpired in the media’s ly considered and known to all who the risk committee should also include eye. What was public? What happened might be affected. Above all, avoid “no a chief investment officer, chief scien- behind the scenes to shape the out- comment” as a response. tist, chief medical officer and head of come? People behave differently under R&D. Determine which reporters are dis- pressure. A vast array of psychologists, The risk committee should meet at posed toward the company, those who as well as more casual observations, least quarterly to identify potential are not, and those who are neutral or have shown that people behave differ- crises that might affect the business. In mixed. There are no absolute rankings ently in crises than they do in routine anticipation of one of the crises going here, but the categories will be useful situations. This means you, your col- live, contingency plans should be as the crisis unfolds. In particular, leagues, and most important, your “C” developed that include broad outlines identify sources willing to go on the suite executive team. Keep in mind that of potential scenarios and, most impor- record, and those who are adept enough they will behave differently both indi- tant, the company’s designated at media relations to go on background vidually and as a group. Many “C” suite spokesperson. These plans, of course, on your behalf. executives have hard-charging, decisive are developed before the crisis goes Above all, write this down. At all personalities that may put a low premi- live and the spokesperson and respons- costs, avoid keeping this crucial infor- um on analysis. Yet, careful analysis can es may change to addresses the realities mation only in your head or the minds make the difference between a luke- of the situation. of one or two people. When the crisis warm response and a highly effective If your company doesn’t have a risk hits, your time will need to be spent in one. committee, try to form one. Financial action, not in administration hunting John McInerney is a Group Vice firms must have one, (often several, in for names, e-mails and phone numbers. President at Makovsky. £

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REPORT Report: CIA public affairs leaked false information The CIA’s Office of Public Affairs leaked false information to boost the agency’s profile and protect its controversial detention and interrogation program, according to a summary of the blockbuster Senate Intelligence Committee report released in December. sought to publicly attribute the successful mission to kill the terror kingpin to By Greg Hazley information gleaned from the detainee program. A CIA report, under the heading “The for the program, the report found. CIA Public Roll-Out,” said the Office of PA mong campaigns to burnish its talking points noted that “[i]f done was formally brought into the bin image and the detention pro- cleverly, selected disclosure of intelli- Laden operation in late March 2011, Agram, the CIA also engaged in a gence results could heighten the anxi- two months before bin Laden was PR campaign to connect the detention ety of terrorists at large about the killed. program to the killing of Osama bin sophistication of [US government] “The vast majority of the documents, Laden. methods and underscore the seriousness statements, and testimony highlighting “Much of the information the CIA of American commitment to prosecute information obtained from the use of provided to the media on aggressively the the CIA’s enhanced interrogation tech- the operation of the War on Terrorism.” niques, or from CIA detainees more CIA’s detention and In one example of generally was inaccurate and incongru- interrogation program how the campaign ent with CIA records,” the Senate and the effectiveness of played out, the report concludes, noting CIA officials its enhanced interroga- report cites a June tried to make the connection “within tion techniques was inac- 24, 2005 “Dateline days of the raid” on bin Laden’s com- curate and was similar to NBC” report accom- pound. the inaccurate informa- panied by several In a statement released Dec. 9, the tion provided by the CIA online articles quot- CIA said information the CIA obtained to the Congress, the ing named and from detainees “played a role, in com- Department of Justice, unnamed intelli- bination with other streams of intelli- and the White House,” gence officials gence, in finding” bin Laden. the report concludes. claiming the capture Senate investigators of Ramzi bin al- found that CIA PA staff Shibh led to the cap- and senior officials coor- tures of Khalid dinated to share classi- Sheikh Mohamman fied information on the and Khallad bin detention program to select members of Attash. The Senate report said that infor- the press to “counter public criticism, mation was inaccurate. shape public opinion and void potential When the Bush administration decid- congressional action to restrict the ed to seek legislative backing for the CIA’s detention and interrogation program, it chose to do so by publicly The agency pointed to its 2013 authorities and budget.” disclosing the program’s existence in a response report that acknowledges The deputy director of the CIA’s 2006 speech by President Bush. The “shortcomings” and “mistakes” in the Counterterrorism Center, Philip Mudd, Senate report detailed the CIA’s process program, which was ended by President wrote to a colleague before a media of vetting and crafting that speech, Barack Obama in 2009. It disagrees interview that “we either get out and which included claims that were unsup- with the Senate report’s claims that it sell, or we get hammered, which has ported by CIA records or cables. After misled Congress, the administration implications beyond the media … we the president delivered the speech in and the public. either put out the story or we get eaten. September 2006, press accounts chal- Said the CIA: “The Agency’s record [T]here is no middle ground.” The same lenged some of the claims, including is not perfect — there were instances official explained that when The pieces by the New York Times and Time where representations about the pro- Washington Post or New York Times magazine. gram that were used or approved by quoted a “senior intelligence official,” The Senate report said of Bush’s Agency officers were inaccurate, it was “us … authorized and directed by speech: “The inaccurate representations imprecise, or fell short of Agency [CIA’s Office of PA].” in the speech have been repeated in tradecraft standards — but the factual In late 2004, the CIA proposed a PR numerous articles, books, and broad- record does not support the inference in campaign to include disclosures about casts.” the Study that the Agency conspired to The Bin Laden campaign the “effectiveness” of the detention intentionally mislead the Congress or program as the National Security In a PR offensive planned well before others regarding the effectiveness of Council considered “endgame” options the raid that killed bin Laden, the CIA the program.” £

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FEATURE The forgotten art of pausing in times of crisis The sense of urgency for companies facing a crisis often creates thought in times of crisis. an impulse to act immediately, which can complicate the disaster Rather than rush to feed the endless at hand. Instead, the prevailing wisdom to react quickly should be appetite that is Twitter and its like, we say accompanied with a respect to the silence that accompanies simply wait. Think. careful thought and preparation in times of crisis. There will always be a few minutes to By Rhonda Barnat think, to consider, and to concentrate on what is most important. silent, with silence suggesting guilt of First becomes not what we say, but ecently a reporter said, “This isn’t some kind. what we do. on deadline. This is now.” This sense of emergency — both from And once we have determined the best R the company as well as from the outside actions to take — thinking first of those That one statement crystallizes the world — can lead to a second disaster. most affected and pressures on the state of crisis manage- If a company speaks too soon, there is working outward ment today. a real risk of misinformation. In our years from there — then If you’re a company in the midst of a of experience advising companies and and only then is it crisis, the questions descend like an ava- non-profit institutions of all kinds in cri- time to think about lanche — “What happened? Why do you sis, it is inevitable that what you think are how best to commu- think it happened? What is going to hap- the facts now will be different tomorrow nicate and what tool pen next? Whose fault is it? How are you or in a week. to use. going to fix it? How much are you going However, in a crisis, there is zero toler- We are both to pay? Is anyone losing their job? Are ance for error. What you say first will set blessed and cursed Rhonda Barnat you fighting back?” the tone for the entire issue. One mistake, with technology. For a company executive, these even an honest error, and a company will Technology allows moments can be overwhelming. Not only find itself quickly labeled as untrustwor- instantaneous communication. is there an unexpected major issue, thy. However, it is not necessarily a substitute there’s also immediate demand for We believe there is another way. for meaningful communication. answers. Just because — and even in spite of — Wherever possible, we recommend This demand has always been there. a call and a clamor for answers, compa- that companies and institutions rely on But now it’s worse. With the onset of nies and their communications advisers the “verbal channel.” And we’ve experi- social media — with smart phone videos, must take a longer view. mented. Tell an important fact to a small with Twitter, with the entire range of dig- Next time there is a crisis, do not listen group at a college campus and within ital information channels — the demand to the demands for answers. minutes the word has spread to another for answers “not on deadline, but now” Instead, gather the relevant people side of the campus. In seconds, someone has never been greater. together, face-to-face if possible, and will use social media to rebroadcast an The typical public relations advice can think. official statement. run something like this: “We have to get Just think. To us, this means that whatever a com- something out there. Social media is Allow for silence in the middle of the pany says must be thoughtful, true, delib- already running wild — we have to get crisis. erate, and in keeping with the culture and ahead of it.” We saw this in action recently when a mission of the company. It gets worse. top-flight adviser was speaking with a It takes time. Time for quiet delibera- Company colleagues, friends and fam- company. tion. Time for truth telling. Time for the ily all weigh in. Advisers gather. “What should we do? What should we development of messages that are authen- Inevitably, everyone is reading what is do?” Board members were speaking over tic and move an agenda forward toward being posted on social media. Other voic- one another. an end goal. es are heard, perhaps including board The stakes were very high. Company leadership need not be fear- members. There was no answer. Only silence. ful of silence. Communications advisers “It says the company wasn’t available Within seconds, the company leader- need not fear a period of silence while the to comment.” ship demanded, “Are you there? Are you team determines the best course of action. “There is a posting that wonders if this there?” This is not to say that there are untold has anything to do with the crisis five There was a pause. “I am thinking,” days and hours to be silent. But there is years ago.” said the adviser. certainly a period of time, a treasured “There is a YouTube video up already.” And with that, there was a new respect, period of time when the crisis hits, for “We have to do something.” a new and sober reflection on the best silence, even for reflection, and to think. “We have to respond on Twitter.” course of action. We are living in an age of “this is not “We have to communicate.” The silence may have delayed the on deadline, this is now.” We must “This is getting away from us.” group by minutes, but the final result was impose upon that reality the best possible That sounds reasonable. No company ironclad; it was truthful and it was mean- crisis management — including mean- wants “others to tell its story.” ingful. ingful silence. And no one wants to believe that others We must, as practitioners, learn to Rhonda Barnat is Managing Director are taking shots while a company is respect the silence that comes with real at The Abernathy MacGregor Group. £

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FEATURE A decade later, Hurricane Katrina remains relevant August marks 10 years since Hurricane Katrina devastated New Orleans. In recognizing this poignant milestone, a local PR agency shares some of the crisis lessons learned from the worst natural most common regrets among profes- disaster in U.S. history. sionals was not having business clothes By Ann Edelman that were left behind. Evacuees left New Orleans on a Sunday expecting to be out for more than a day, laptops and cell home by Tuesday — not months later. urricane Katrina will be remem- phones are useless. Even if you can Prepare to learn a new definition of bered for the death and destruc- recharge devices in an outage, Internet creative thinking. It wasn’t that options Htion it left behind. But it also connectivity likely will be spotty at best were limited after Katrina — they were changed the way we as an agency think after a disaster. often nonexistent. In a about crisis — or disaster — communi- When was the last time you printed worst-case scenario cations. updated hardcopies of critical informa- you must be willing In crisis communications, we’re tion? Is it easily accessible any time of to create your own asked to think about a worst-case sce- day? Do crisis team members have their alternatives. nario. Katrina taught us that depth of own hardcopies and key contact infor- Our own CEO preparation is difficult, because worst mation, including backup emails and cleverly figured out a cases play out more tragically than any- phone numbers? way to contact one can imagine. Can crisis team members contact each another tenant in our While New Orleans will bear the pain other at a moment’s notice? How will high-rise building of Katrina forever, the storm provided you continue servicing out-of-town who was still operat- Ann Edelman invaluable insight into what happens in clients when your base of operations is ing after the storm. a complete disaster. destroyed? Because of his inge- Here are a few of the most important Remember that the Gulf Coast nuity, our agency lessons we learned about crisis plan- watched Katrina coming for several learned that our offices were intact, and ning. days. Fires, tornados and earthquakes we were able to retrieve a much-needed Don’t be surprised when people strike with little or no advanced warning. backup with help from a private security react completely opposite of what In a disaster, ordinary becomes firm. you expected. Tragedies that mounted priority. You don’t realize how many One local company bought an entire after Katrina were multiplied under the things are taken for granted until you’re trailer park just outside New Orleans so pain of uncertainty. Were family and forced to live without them. its employees would have housing. friends alive or dead? How long could When it became obvious that New And be prepared to put aside corporate those left behind survive disease, Orleans would be closed for months, rivalries for the greater good. Businesses crime, fires, sweltering heat and build- priorities flipped to the most basic affected by the storm reached out to any- ings without flushing toilets? What needs. one who could help, even competitors. would become of family pets and heir- Taking care of yourself and those Every job saved was one more step in the looms? The psychological toll was around you meant finding temporary city’s recovery. immeasurable. housing, getting children enrolled in Fall in love with a local charity. New Yet, it wasn’t uncommon to find the new schools, arranging new transporta- Orleans survived Katrina thanks in large strongest personalities found them- tion and finding access to health care. part to the charity of nonprofits, volunteer selves unable to cope. The people you Can your employees get salary groups and individuals that provided for expected to thrive in a crisis were advances to make it through at least a families who lost everything. Mental- sometimes mentally and emotionally few days? Does your plan cover paying health counseling services made a huge overwhelmed. them if they’re evacuated out of town difference in many victims’ ability to Meanwhile, the meek, soft-spoken and cut off, at least temporarily, from cope. types were often rocks of stability. It bank accounts? The city was generous before, but the was the quiet wallflowers who fre- If you have to leave, pack up like outpouring of support after the storm quently rose to the occasion, calmly you mean it. When you leave the office redefined corporate culture. We came to plodding through the wreckage and fig- this Friday, what would you take if you understand the role of charities in a new uring out the next course of action. knew you wouldn’t be back for a light. It didn’t happen with everyone but month? What would you take from Philanthropy is one of the most cost often enough that you noticed. The jux- home? effective ways to prepare for disaster taposition was unsettling. When leaders In a disaster, you get one chance to because it helps ensure that nonprofits in are immobilized, be prepared to accept evacuate, so take advantage. Fill every your community have the ability to it without judgment and adapt accord- inch of space in your car. If the situa- respond when called upon. ingly. tion gets worse, you may not be home Ann Edelman is Director of Public Technology leaves everyone vulner- for a while. Relations for Zehnder Communications, able. This has only intensified in the As New Orleans’ closure lingered a full-service agency in New Orleans, decade since Katrina. Once the power is long after Katrina moved on, one of the Baton Rouge, and Nashville. £

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FEATURE

What every client should know 6. Take advantage of training services At the conclusion of a productive kick-off meeting with a client, your agency offers. Except for Kim the organization’s president asked, “What can I do to be a good Kardashian, most people don’t like seeing themselves on camera. But media and client?” During more than 25 years in the communications presentation training, which should include industry, no client has ever asked that question. For nonprofits, videotaped practice sessions, provides the and frankly for any business embarking on a relationship with tools needed to help frame a conversation, a PR firm, this is a conversation worth having. effectively communicate key points and position your organization in the most pos- By Sandi Goldfarb itive light. 7. Understand the difference between ly responsible for the organization’s marketing and media relations. While t the time, I offered a few sugges- communications and experts on specific we may love your new tag line, advertising tions. But since that initial meeting content. I’m all for buy-in, but needing lingo should not be incorporated into press AI have expanded the list to include approval from a large group can cause long materials. 10 guidelines. delays and result in conflicts. 8. If something 1. Share detailed information in a 4. When it comes to press inquiries, be happens — positive timely manner. Follow-up questions are as accessible as possible. The ability to or negative — tell us inevitable. But the more background you respond quickly and thoughtfully can make immediately. We can’t provide on a person, program or product, the difference between being featured or offer advice or support the more successfully we can tell your excluded. if we don’t know that story. 5. Have more than one spokesperson you’ve received an 2. If more than one person must prepped and at your disposal. Busy award, are announcing approve a document, coordinate the schedules don’t always permit the president, or eliminating an ini- review with each participant working board chair or executive director of an tiative or are dealing from the same draft. This will help avoid organization to participate in interviews. with employee malfea- Sandi Goldfarb confusion, ensure accuracy and streamline Having a deep “bench,” folks ready and able sance. Our relation- the process. to respond to media inquiries, is essential to ships with reporters 3. Limit the number of colleagues who making your organization part of the con- and editors can help set the tone for an must sign off on projects to those direct- versation. interview and garner, or in some cases, deflect attention. 9. Understand what makes a story newsworthy. Is it a trend? A national model? Very few announcements are important enough for a press release let alone a press conference. 10. Social media is a communications tool. And so are bylined commentaries, let- ters to the editor, speeches and media advi- sories. Each plays a specific role in a strategic media relations campaign. Your PR consultant can identify which are the most appropriate for your story. In the same way that a good PR practi- tioner must understand the work styles of reporters and editors, their priorities and interests, it’s important to educate clients so they can recognize the elements of a good story, respect deadlines, know when they will serve as the “star” or supporting player, AKA expert resource, in an article or segment and understand the basic tools at our disposal. Addressing the “what makes a good client” question at the outset of an engagement can lead to greater efficiency, more effective communications and the creation of a client/agency partnership that is real, productive and long-lasting. Sandi Goldfarb is a Senior VP of Rasky Baerlein Strategic Communications, Boston. £

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PEOPLE IN PR

replace Stacey Snider, whose contract was Marsteller as US Media Relations head Ex-Blair Aide joins FTI not renewed after eight years and is now and Corporate/Financial Group Managing with 20th Century Fox. Director. atricia Hewitt, who served in Tony Madatian, whose purview includes all The West Point graduate and 10-year Blair’s government as Secretary of communications strategies and media rela- Army veteran has 25 years of media expe- PState for Trade and Industry and tions for the company, reports to President rience. Cabinet Minister for Women and Health and COO Jeff Small and Production Chief At FH, he Secretary, has joined FTI Consulting’s Holly Bario. She was previously VP of worked with clients London office as Senior Adviser in its Publicity, Promotions and Field Marketing such as New York strategic communi- at Disney and held a similar role at Times Co., cations unit. Paramount Pictures. Her film PR credits Monsanto, AT&T, Prior to joining include “Alice in Wonderland,” “The Columbia Business Parliament in 1997, Hours,” “Titanic” and “Jackass: The School, Huawei, Hewitt was at con- Movie.” Barnes & Noble Naru sulting giant Dreamworks split with Viacom’s and Hyatt. Accenture as head Paramount in 2008 and became independ- Earlier, he was of research for ent with the backing of Indian conglomer- Interim VP-Strategic Communications Europe, Middle East ate Reliance. It spun off its struggling ani- and External PR at Rensselaer Polytechnic and Africa. Hewitt mated film unit, Dreamworks Animation, in Institute and Global Media Relations for She also founded 2004. £ Thomson Reuters. the center-left think Naru is beginning his second tour of tank Public Policy Research and was duty at B-M, where he worked on the US Press Secretary for the Leader of the LinkedIn’s Canfield Postal Service, NHL, Philip Morris, Coca- Opposition. travels to Gogobot Cola and Warner-Lambert after leaving Upon leaving government, Hewitt military service. £ joined BT’s board of directors and chaired its remuneration and pension rista Canfield, who spent six years committees. at LinkedIn rising to lead PR for its Real estate PR vet Kmobile products, has packed her Currently, she sits on the board of Lewis dies at 89 EuroTunnel Group. bags for social travel planning company Gogobot as VP of Communications. FTI also added another politico ick Lewis, Founder of 54-year-old Philippa Roe, who is leader of the Canfield, who cultivated LinkedIn’s program for journalists and departed this Lewis & Assocs. real estate firm in Westminster City Council, to its strategic DLos Angeles, died Nov. 21 follow- communications offering. £ month as Senior Manager of Corporate Communications, saw the business net- ing a short battle with cancer. He was 89. working platform’s rise from a 200- He pioneered the use of integrated mar- Dreamworks’ Madatian staffer start-up to its current post-IPO keting communications techniques to the to lead comms. juggernaut of 6,000 employees and 330 real estate business. million users. During his career, Lewis marketed more Gogobot, based in Menlo Park, is billed than 35,000 residential units and more than ovie industry PR exec Jasmine as the “go-to place for places to go” and 15 million sq. ft. of commercial and indus- Madatian has been cast to lead lets users search for restaurants, activities trial space. Mcommunications for Hollywood Clients included The Irvine Co., Home and lodging through its website and app. institution Dreamworks Studios. It unveiled a new app in May that pro- Savings of America, Grubb & Ellis, PWC Madatian was the Academy of Motion duces lists of events and Turner Construction. Picture Arts and and activities in six He ran image pro- Sciences’ first major cities and grams for Fox Plaza Managing Director locked up a $20 in Century City, of Communications, million funding First Interstate handling PR for the round in November Tower, 1000 Oscars and the backed by vacation Wilshire and the movie industry as a rental portal Wilshire Thayer. whole until stepping Lewis served in HomeAway. Canﬁeld down last year. Madatian Canfield, a for- the Merchant Lewis She takes the mer journalist who Marines during Executive VP, moved to tech PR with Horn Group in the WWII and in Korea Communications title at Los Angeles-based mid-2000s, wrote about her new position as an intelligence officer. Dreamworks, filling a similar role held by in a blog post on LinkedIn. He began his career in journalism at The Chip Sullivan, who was promoted to head West Virginian, International News Service of Global Brand Integration in September. (forerunner to UPI) and the Alhambra Post Kristin Stark is VP of Publicity at FH’s Naru goes to B-M Advocate. Dreamworks and reports to Madatian. Following his journalism stint, Lewis DW in September said Turner teve Naru, who headed was a writer for the Southern California Broadcasting exec Michael Wright will join FleishmanHillard’s global media Auto Club and staffer at Fallon & Co. ad the studio as CEO in January 2015 to Spractice, has left for Burson- agency in LA. £

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ble a broad range of developed codes of conduct for THE ABERNATHY BLINK expertise from right across the clients; guided clients through firm. Our clients know we’re the recall process; worked with MACGREGOR always in their corner. We build various regulatory agencies; and 2300 Peachford Rd., Suite 2109 GROUP Dunwoody, GA 30338 trusted, long-term conducted media relations cam- 470/299-6575 relationships which help our paigns to help clients maintain Fax: 470/299-6575 clients to deliver their strategy. positive brand reputation. Our 277 Park Avenue, 39th Floor [email protected] Offices: Abu Dhabi, Beijing, issues management experts fol- New York, NY 10172 www.blinkmanship.com 212/371-5999 Berlin, Brussels, Dallas, Dubai, low a process that helps navigate www.abmac.com Frankfurt, Hong Kong, situations, which may pose a Laurel Kennedy, Principal Johannesburg, London, Milan, reputational risk. Coyne’s teams James Abernathy, Chairman Munich, New York, Paris, Rome, of PR professionals have exten- & CEO Blink is a crisis communica- San Francisco, São Paulo, sive experience developing, exe- Chuck Burgess, Co-President tions company for food channel Shanghai, Singapore, Stockholm, cuting and supporting crisis Tom Johnson, Co-President organizations. We manage food Vienna, and Washington, D.C. communication plans for clients Carina Davidson, Chief chain issues from “seed to store” in the following categories: Operating Officer — consumer reaction, COYNE PUBLIC Health, Restaurant, Toy & health/nutrition, packaging, Juvenile, Travel, Entertainment, The Abernathy MacGregor responsibility and more. RELATIONS Pet & Animal, Executive leader- Group is a strategic communica- Our difference? ship, Food & Nutrition, Labor, tions firm that operates in six disci- Blink starts immediately. 5 Wood Hollow Road Energy and Social. plines: crisis management, corpo- We’re rooted in agricultural and Parsippany, NJ 07054 rate restructuring and bankruptcy, crisis experience. Blink principals 973/588-2000 THE investor relations, transaction com- work at your side. No hand-off to www.coynepr.com munications, IPOs and corporate junior people. Blink lets you DILENSCHNEIDER and financial public relations. sleep at night. Products like 5 Bryant Park The firm’s crisis management Reputation Current Ratio, Crisis 28th Floor GROUP practice assists clients when New York, NY 10018 Gap Analysis, Crisis Simulation 212/938-0166 unplanned circumstances threaten help test — and fix — your cur- MetLife Building public perception of their organiza- rent crisis plan. 12400 Wilshire Boulevard 200 Park Avenue, 26th Floor tions and businesses. We offer Suite 535 New York, NY 10166 support to clients in all phases of BRUNSWICK Los Angeles, CA 90025 212/922-0900 crisis planning and response by 310/395-6110 Fax: 212/922-0971 advocating a crisis preparedness GROUP [email protected] www.thedilenschneidergroup.com discipline that involves identifying Thomas F. Coyne, CEO areas of vulnerability, establishing 245 Park Avenue, 14th Floor Rich Lukis, President John Gogarty, Executive Vice Robert L. Dilenschneider, procedures, training spokespeople New York, NY 10167 President and CEO and agreeing to broad principles of 212/333-3810 President crisis conduct. www.brunswickgroup.com Kevin Sullivan, Senior Consultant The Dilenschneider Group, The firm’s bankruptcy and Coyne has established itself headquartered in New York and restructuring practice — which Sir Alan Parker, Chairman , Group Chief as one of the leading independ- Chicago, provides personal serv- includes restructurings both within Susan Gilchrist Executive ent full-service agencies in the ice to a limited and select num- and outside of Chapter 11 protec- country providing issues man- ber of clients. The Group has tion — has advised on some of the Brunswick is a leading busi- agement and crisis communica- proven links in all major world largest and most complex restruc- ness communications firm: a tions support for many of the capitals and in all major U.S. turings in corporate history. global partnership with 22 offices world’s most respected brands, cities. Working with management and in 13 countries. Founded in 1987, including Hard Rock The firm brings to clients a external legal and financial advi- Brunswick has grown organical- International, Shell Oil, level of communications counsel sors, we develop and implement ly, operating as a single profit Goodyear, Heathrow Airport, and creativity and an exposure to effective communications pro- center — allowing us to respond Atlantic Health System, Hong contacts, networks and relation- grams that help stabilize compa- seamlessly to our clients’ needs, Kong Tourism Board, Burger ships that are not available else- nies during uncertain times. wherever they are in the world. King Corporation, Red Robin where. Properly executed, these plans can When clients turn to us, it’s Restaurants and Daytona The Dilenschneider Group help maximize the window of time because they know that good International Speedway. Our provides access for clients to the within which management and its communications is more than deep knowledge of our clients finest communications profes- advisors can successfully address managing perceptions — it’s and their industries make us the sionals in the world, with experi- the issues fundamental to sustained essential to making business best possible brand steward to ence in fields ranging from crisis recovery. work. Our background in finan- protect their image. Keys to pro- communications to mergers and cial communications means we viding issues management and acquisitions and marketing, gov- The February issue of O’Dwyer’s will understand how businesses are crisis counsel include: scenario ernment affairs and international feature a company profiles section on wired. It also means integrity is planning and simulations, as media. deep in our nature: diligence, Environmental PR and Public Affairs. If well as open and honest commu- Since its founding, the firm openness and accuracy. We have nications. Our team has built cri- you would like your firm to be listed, has provided timely and thought- a reputation for high-caliber, sis communications plans for ful research on the important contact Editor Jon Gingerich at highly experienced people. So global implementation; devel- issues of the day. Send for a copy 646/843-2080 or [email protected] whatever the task, we can assem- oped social media policies; of our biannual Trend Report.

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

experts help clients address issues universities, bar and trade associa- FINEMAN PR so their organization emerges tions on the subject of crisis com- with its reputation enhanced — munications. not just intact. Barbara Paynter has 25+ years’ 150 Post St., Suite 620 San Francisco, CA 94108 We work as well with the C- experience helping clients ranging 415/392-1000 suites, legal teams and board from large multinational corpora- Fax: 415/392-1099 members as we do with internal tions to local nonprofits resolve cri- [email protected] communications teams and field sis and reputational issues. She www.finemanpr.com reps. Our broad experience heads up the firm’s team of senior includes: product recalls; cyber professionals. Founded in 1988, San Francisco- security and social media attacks; Nora Jacobs, a three-time Silver based Fineman PR is nationally outbreaks; union-management Anvil winner, has decades of renowned for its expertise and negotiations; environmental and agency experience creating and high-profile work in crisis commu- other industry issues affecting carrying out strategic communica- nications. business; and much more. tions plans for clients making con- In 2014, Fineman PR worked Growth as an international sumer and industrial products, and extensively to assist in communica- agency has also meant growth in those in healthcare, biotechnology, tions for schools, colleges, and out- our crisis capabilities. We now education, chemicals and plastics. door adventure and wilderness have a Detroit office with staff Howard Fencl has significant camps. Issues ranged from the effi- experienced in helping the City experience in crisis communica- cacy of an artificial turf athletic deal with bankruptcy and renew- tions and media training, having Deborah Hileman, President field to sexual abuse allegations. al. We have expanded our higher spent many years working in and CEO of the Institute for Fineman PR’s food safety practice education, technology and health- broadcast journalism. Crisis Management. was also enlisted for a major, care portfolios through strategic For six consecutive years, national poultry issue. acquisitions. And we are a pre- Hennes Paynter has won the Gold Historically, Fineman PR’s suc- ferred provider of crisis commu- Award from the Public Relations and risk assessments; Risk-specif- cessful, high-profile crisis work nications for United Educators. Society of America — Greater ic planning tools; Real-time crisis included addressing the public’s Finn Partners will partner with Cleveland Chapter for its crisis- support; Crisis plan development / perception about avian influenza you to develop a strategic crisis related work and its Crisis Comm implementation; Simulation exer- for a West Coast poultry producer; plan, evaluate or enhance/update Newsletter. The crisis work includ- cises; Management training & managing consequences from the your current crisis plan and/or be ed helping a public health system consulting; Crisis communica- Santa Barbara “Tea Fire” for a colin the trenches with you navigate criminal prosecution of a tions workshops; Strategy and lege beset by the firestorm; initiat- when a crisis develops. member of its management team message development; ing client-community relations and a program for an Australian Spokesperson/media training; after a tragic apartment complex HENNES PAYNTER forestry company facing sensation- Executive coaching and interview explosion in Truckee, California; al media reports about threats to preparation; Media and social providing communications and the COMMUNICATIONS wildlife caused by its logging oper- media monitoring and analysis; resolution that ended violent ations. In 2009, Hennes Paynter Reputation management and dam- protests against a Berkeley, 50 Public Square, Suite 3200 won the PRSA Cleveland age mitigation; and Debriefing California, radio station; putting a Cleveland, OH 44113 Chapter’s coveted “Best of Show” and response assessment. juice company on firm public foot- 216/321-7774 award for its work with another ICM has developed crisis ing immediately after an E. coli cri- [email protected] agency on the national peanut but- plans, counseled executives and sis; setting the record straight after www.crisiscommunications.com ter recall and in 2013, the firm managed crisis communications media slander of packaged salads; again won “Best of Show” for its for clients in virtually every developing the messaging and Bruce Hennes, Managing Partner response when a passenger ferry industry, and including workplace positioning of a California univer- Barbara Paynter, APR, Partner accident in New York City’s shootings, strikes, white collar sity after the bombing of a Nora Jacobs, APR, Vice Financial District injured more than crime, criminal and civil investi- researcher’s home by an animal President 60 passengers. gations, data breaches, recalls, rights terror group; helping resolve Howard Fencl, APR, Vice plant closings, unfounded rumors, labor relations for a highly presti- President INSTITUTE FOR wrongful death/patient abuse gious medical group in Southern investigations, activist threats, California; and working for so Hennes Paynter Communications CRISIS boycotts, natural disasters, and many other clients whose names has built its business helping clients social and political issues. were successfully kept out of the manage their communications MANAGEMENT news. response to reputational challenges, ICR crisis events and other issues that Denver, CO office: 303/880-8255 threaten their ability to serve cus- Louisville, KY office: 502/587-0327 FINN PARTNERS www.crisisconsultant.com 685 Third Avenue, 2nd Floor tomers, clients and other stakehold- New York, NY 10017 ers. Founded in 1989, the firm [email protected] 1129 20th Street NW, Suite 200 Fax: 646/277-1201 Washington, DC 20036 serves public and private compa- Deborah Hileman, President and www.icrinc.com [email protected] nies, educational institutions, CEO [email protected] healthcare providers, government Thomas M. Ryan, CEO, Co- [email protected] agencies and nonprofit organiza- Founded in 1989, the Institute Founder www.finnpartners.com tions “on trial” in the Court of for Crisis Management was one of Don Duffy, President Public Opinion. Services include the first U.S. consulting firms 1875 Century Park East strategic communication planning working exclusively in crisis Established in 1998 and pri- Suite 200 and execution, reputation manage- management and communica- vately-held, ICR partners with Los Angeles, CA 90067 ment, media training, crisis com- tions. companies to develop strategic munication plans and drills, and lit- ICM prepares executives and communications programs that Margaret Dunning, Mng. Partner achieve business goals, manage Jessica Berk Ross, Mng. Partner igation communications. management teams to lead before, Shelly Holmes, Senior Partner Bruce Hennes is one of Ohio’s during and after a crisis with a risk, and enhance the value of the variety of planning, training and best-known crisis specialists and an Continued on page 42 At Finn Partners, our crisis in-demand speaker at law firms, consulting services: Vulnerability 0

ADVERTISING SECTION 3 JANUARY 2015 3 WWW.ODWYERPR.COM 41 Janmagazine_Layout 1 1/5/15 1:17 PM Page 42

PROFILES OF CRISIS COMMUNICATIONS FIRMS

organizations in which we invest unique solutions for unique situa- vate companies as well as not- ICR our time. As we have listened to tions, including earnings surpris- for-profit educational institu- 0Continued from page 41 our clients and anticipated their es; short attacks; accounting tions. In connection with this challenges, we have added servic- irregularities; regulatory actions practice Kekst conducts crisis es and expertise to further their and government investigations; communications training and cri- enterprise. The firm's pairing of relationships with target audi- management changes; facility sis simulations for clients’ man- capital markets veterans and sen- ences to become a full-service closures and workforce reduc- agement teams and boards of ior communications professionals integrated marketing communications; labor disputes; facility dis- directors. provides a highly-differentiated tions firm. We help our clients to asters and workplace violence; offering, one that continues to tell their stories and connect with data security breaches; consumer KELLEN serve as the foundation for signif- audiences in compelling ways boycotts, and product recalls. COMMUNICATIONS icant growth. through: We are immediately available Today, ICR has approximately Discovery: helping organiza- to our clients during all phases of 500 clients across 20 industries tions understand why they (or crisis planning and response. And 355 Lexington Avenue, 15th Floor their products or services) matter when a client is in the spotlight, New York, NY 10017 and is one of the largest inde- 212/297-2100 pendent agencies in North and what makes them meaning- we help determine how best to fully different. Development: control the dialogue, take the ini- www.kellencommmunications.com America. The firm maintains Joan Cear, Senior Vice President offices in Boston, Connecticut, embracing meaningful differences tiative, fix what’s broken and Los Angeles, New York, San so that we may uncover essential gather support. We give our 1100 Johnson Ferry Rd. Francisco and Beijing. stories and develop messages that clients the training and tools nec- Suite 300 In 2014, ICR once again saw resonate and ‘stick.’ Delivery: essary to hit the ground running Atlanta, GA 30342 double digit revenue growth driv- balancing the message, messen- when a crisis strikes 404/836-5580 ger, place, tone, timing and tools Debra Berliner, Senior Vice en by new client wins including President Weibo, La Quinta Holding, to effectively connect with target KEKST AND audiences and evoke expres- Freshpet, Rubicon Project, COMPANY 750 National Press Building Extended Stay, AltheaDx and sions Some of the JS client family 529 14th Street N.W. Paramount Group, among others. Washington, DC 20045 members include Orkin, Delta Air 437 Madison Avenue, 37th Floor In January of 2015, ICR will host 202/591-2440 Lines, Toyota, the College New York, NY 10022 the 17th Annual ICR XChange, Rick Cristol, President Football Hall of Fame, Chick-fil- www.kekst.com the firm's annual investor confer- 212/521-4800 ence, which draws more than 150 A, Primrose Schools, Mattress Crisis communications and Firm, the University System of private and public company man- , Chairman issues management are core Georgia, the Atlanta Braves and James Fingeroth agement team s and over 2,000 Jeremy Fielding, President and strengths of Kellen attendees. Children’s Healthcare of Atlanta. Chief Executive Officer Communications, a public rela- We work across all types of indus- tions, public affairs and digital tries and commit to understanding JACKSON Kekst and Company is one of agency. We skillfully guide our clients’ business as if it were the world’s leading strategic clients through critical issues, SPALDING our own. Our commitment to communications consultancies. from high profile crises that learning, along with the integrity, The firm’s professionals are threaten companies and indus- experience and intelligence of our expert in managing all aspects of tries to implementing com- 1100 Peachtree St. NE, 18th Floor people, is reflected in the 40+ Atlanta, GA 30309 communications related to pelling public affairs campaigns 404/724-2500 awards we have garnered over the investor relations and corporate to influence policy makers. Fax: 404/874-6545 past five years, including placing positioning, and have extraordi- Kellen’s strategic approach uses [email protected] 4th in the 2014 Atlanta Journal- nary experience in a wide range the full range of digital, social www.jacksonspalding.com Constitution “Top Workplaces” of special situations including: and traditional media tactics to study. crisis communications, mergers communicate with stakeholders, 125 Washington St., Suite 775 manage reputations and strength- Athens, GA 30601 JOELE FRANK, & acquisitions, bankruptcies and 706/354-0470 restructurings, litigation support, en brands. Our clients include WILKINSON and corporate governance mat- consumer products, corporate 750 N. Saint Paul St., Ste. ters, including shareholder entities, not-for-profit organiza- 1700 Dallas, TX 75201 BRIMMER activism. The firm has an impor- tions and trade associations. We 214/269-4400 KATCHER tant and growing franchise serv- work closely with journalists, ing private equity and hedge bloggers, industry influencers, Bo Spalding, Glen Jackson, Brian funds. academia and regulatory agen- Brodrick, Randall Kirsch, Eric 622 Third Avenue, 36th Floor Kekst’s crisis communications cies, as well as conduct detailed O’Brien, Whitney Ott and Trudy New York, NY 10017 Kremer, Co-Owners & Principals experience is unmatched. For online listening and digital 212/355-4449 response programs. In addition Colin Owens, Marketing Director [email protected] more than four decades, we have Brett Player, Creative Director www.joelefrank.com partnered with clients to navi- to communications profession- gate through challenging and als, our staff includes regulatory Jackson Spalding was founded One Sansome Street, Suite 2800 complex matters such as regula- code specialists; PhDs in engi- in 1995 with a team of eight peo- San Francisco, CA 94104 tory and government investiga- neering, microbiology, toxicolo- ple who felt there was a better 415/869-3950 tions, high profile litigation, gy, and biological/biomedical way to structure a communica- financial and accounting irregu- science; nutritionists, registered tions firm, advance clients and Joele Frank, Managing Partner larities, financial disclosure dietitians and food technicians. serve the community. Our vision issues, senior leadership Founded in 1945 as Sumner is to be the most trusted and When an unexpected, out-of- changes, cyber attacks and data Rider & Associates, Kellen respected integrated marketing the-ordinary event threatens a breaches, workforce restructur- Communications is a division of communications firm. That’s it. company’s operations or reputa- ings, plant closings, product Kellen Company, a global asso- We don’t aim to be the biggest or tion, a fast and intensive response recalls and workplace miscon- ciation services firm with offices flashiest. We are independent and is essential to prevent or mitigate duct, labor relations matters, in New York, Washington D.C., are beholden only to our clients, serious damage. We have exten- sexual harassment and work- Chicago, Atlanta, Denver, ourselves and the community sive experience in delivering place abuse for public and pri- Brussels and Beijing.

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It’s Not What You Say About Yourself That Matters But What Others Say

Here’s what has been said about Sitrick And Company:

“The City’s Most Prominent Crisis Management Firm.” The New York Times

“Now (they) have hired Michael Sitrick, whose Los Angeles public-relations firm is known for going atomic on opponents, using “truth squads” (which dig up alleged inaccuracies in the media), “wheel-of- pain” tactics (negative publicity to quicken settlements), and high-profile journalists (who write profiles).” — Business Week “The firm is also home to perhaps the most concentrated congregation of journalistic talent in the public relations business. The vast majority of its senior professionals are former editors, reporters, and corre- spondents at such publications as Newsweek, the Wall Street Journal, the Financial Times, CBS News, and NPR, with most of the others having spent time in senior corporate communications positions.” — The Holmes Report

“Like more than one figure caught in a media cyclone, (he) had turned to one of the most accomplished practitioners of the dark arts of public relations ... The Winston Wolf of public relations had arrived. Wolf, as you will recall, was the fixer in Pulp Fiction … he washed away assassins’ blood and gore. Sitrick cleans up the messes of companies, celebrities, and others, and he’s a strategist who isn’t adverse to treating PR as combat.” — Fortune

To learn more about what people are saying about Sitrick And Company, go to our website: www.sitrick.com

Corporate, Financial, Transactional, Reputational and Crisis Communications

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

opened its doors in 1979 as a tells you everything you need to L.C. WILLIAMS & diversified financial communi- MARX LAYNE & know about Media & cations firm. Since then, the firm Communications Strategies based ASSOCIATES has strategically grown its finan- COMPANY in Washington, DC but operating cial services practice in revenue, worldwide: “Media & 150 N. Michigan Avenue reputation and expertise. 31420 Northwestern Hwy., #100 Communications Strategies Suite 3800 From the start of each engage- Farmington Hills, MI 48334 immediately helped our large Chicago, IL 60601 ment, we are part of a client’s 248/855-6777 Ext. 105 association with an internal polit- 312/565-3900 team. “The Power of Specialized [email protected] ical and communications crisis. Fax: 312/565-1770 Thinking,” Makovsky’s brand www.marxlayne.com Their team was a catalyst in help- [email protected] energy line, reflects the firm’s ing us make bold, thoughtful and www.lcwa.com Michael Layne, Managing Partner competitive edge. We are a effective decisions that got us on Kim Blazek Dahlborn, President savvy team of financial services Marx Layne professionals have the right track, considering all and CEO communications professionals years of experience handling crisis aspects of the problem from legal Gary Goodfriend, Executive Vice with diversified backgrounds communications issues. We are fre- to emotional. On a personal note, President aligned with the specializations quently retained by leading nation- I don’t know what I would have critical to the financial services al law firms to help them guide done without the team to help me Crisis communications requires industry. This alignment pro- their clients through the media through this crisis.” — Cathy speed, sensitivity and strategy. duces effective programs, which frenzy that often erupts during a Atkins, Deputy Executive L.C. Williams & Associates build reputation, sales and fair company’s most trying times. Director, CAMFT. (LCWA) has successfully guided valuation. Critical issues from industrial MAC Strategies’ counsel takes clients — from Fortune 500 Makovsky expertise is deep accidents, death on the premises, into consideration the client’s companies to non-profit organi- and broad — from wealth man- food-borne illness and environ- business and reputation during zations — through some of their agement, brokerage, banking, mental pollution, to boycotts, and after a crisis — we are holis- worst-case scenarios, including insurance, real estate, ratings, strikes and corporate fraud have all tic in our approach and provide product recalls, lawsuits, accounting, consulting, legal, been expertly handled by our senior Critical Relations™ that gets Chapter 11 bankruptcies, gov- executive search and financial executives. compelling results for clients. We ernment regulations, restructur- technology, to asset management During crisis events, Marx tell the best and most persuasive ing and reorganization initia- vehicles of all types, including Layne crisis counselors are on-call story for clients that operate in tives, social media firestorms, mutual funds, ETFs, REITs, 24/7/365. Our team members are B2B, B2C and virtually every employee and labor relations hedge funds, venture capital and experienced in working with legal other business model from issues, workplace accidents, nat- private equity. advisors, police departments and Fortune level corporations, to all ural disasters, environmental These programs involve strate- municipalities while keeping com- sizes of law firms to associations crises and more. gic communications counsel, pany executives apprised at all and much, much more. Today, a crisis can take root in branding, issues and crisis man- times of the crisis situation as it We are a founding member of hours if not minutes. Our social agement, media relations, execu- unfolds. the Public Relations Boutiques media response team monitors tive visibility, investor relations, We also train company International (prboutiques.com) chatter constantly so that we can digital marketing and other inte- spokespersons in the development network, for constant and far- provide the real-time counsel and grated communications services. of key speaking points and delivery reaching support in the U.S. and execution needed to minimize The firm has advised small, mid, of messaging. Using the latest internationally. High profile crisis and turn around negative issues. large and mega-cap companies in media technology, our executives communications is one niche tal- LCWA’s experienced crisis com- crises or special situations. tap into the power of social media ent, reputation management is our munications professionals are In 2014, Makovsky’s 35th to monitor sentiment and provide core expertise and client satisfac- available 24/7 to help prepare anniversary year, the firm was direction on how to protect and tion is the predictable outcome. executives and manage commu- honored with an unprecedented manage the client’s brand. Our long list of PR and jour- nications to targeted audiences, 36 client campaign, firm and Additionally, we understand how to nalistic awards are testimony to channels and media. individual awards, including the leverage social media tools as part our excellent performance for We also conduct detailed crisis PRSA Big Apple, for our work of an arsenal to respond rapidly, clients … we are, for instance, planning for our clients – antici- on behalf of a leading financial whether the crisis occurs in Detroit The Bulldog Crisis Agency of the pating potential crises and outlin- services client, and the Bulldog or in any other region of the nation. Year. ing process, messaging, roles and Stars of PR Awards From privately held entities to responsibilities, and conducting “Financial/IR Communications Fortune 500 companies, Marx MONTIETH & spokesperson training, so that the Professional of the Year” and Layne has a twenty-year history of COMPANY entire team is ready to take action “Crisis Management successfully developing proactive, if a crisis should occur. Professional of the Year.” Now comprehensive crisis communica- in its fourth year, Makovsky’s tions plans that are in place before, 711 Third Ave. MAKOVSKY “Wall Street Reputation Study,” during and after a crisis. 16th Floor has won the 2014 Stevie Gold New York, NY 10017 212/284-7625 16 East 34th Street Award for Innovation in PR and MEDIA & [email protected] New York, NY 10016 the 2014 PR World Gold Award. www.montiethco.com 212/508-9600 Other accolades have included a COMMUNICATIONS [email protected] full complement of Silver STRATEGIES. INC. Montieth M. Illingworth, www.makovsky.com Anvils, Sabre Awards, and IABC President Awards. Bob Schulman,Senior Advisor Ken Makovsky, President & Headquartered in New York, 1020 19th Street, NW, Suite 200 Howard Tom, Senior Advisor CEO Washington, DC 20036 Peter Firestein, Senior Advisor Scott Tangney, EVP, Financial Makovsky has global reach 202/449-9801 through IPREX, a partnership of Services Practice Leader Cell: 301/793-1480 Montieth & Company’s Issues Mike Goodwin, SVP more than 100 offices and nearly Fax: 202/530-5508 John McInerney, GVP 2,000 professionals founded by www.macstrategies.com & Crisis Management and Makovsky. It today stands as the Litigation Communications prac- Scott Sobel, MA, President A leading integrated commu- second largest worldwide corpo- Continued on page 46 nications firm, Makovsky ration of independent agencies. A recent client endorsement 0

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MONTIETH & COMPANY holders, or it can sustain damage list confidential, our experience Rachel Spielman, Global Head that is widespread and long-last- includes date breach, product of Corporate Communications 0Continued from page 44 ing. That’s why clients across recalls, sexual abuse allegations, industries and around the globe attorneys general investigations, Ruder Finn, a leading inde- rely on MWW, whose crisis coun- former-employee lawsuits, work- pendent global communications tices are distinguished in the selors possess an exceptional er injury or death, insider trading agency, has vast experience industry as having worked on depth of expertise and experi- and securities fraud, sexual navigating high-profile public some of the most complex, high ence, ensuring that our clients harassment and discrimination crises at transformational stakes matters facing a broad Matter More™ when the stakes complaints, high-profile medical moments for some of the array of individual and corporate are high. We help clients with malpractice lawsuits, E-coli con- world’s biggest institutions and clients. Montieth & Company vulnerability assessments, crisis tamination, meningitis outbreaks organizations. Our dedicated advises on crisis and litigation PR plan development/updates, crisis and a wide variety of health care team of experts have been rap- strategy and provides the related simulation/media training, com- issues. idly deployed globally to man- corporate and financial communi- munications counsel and on-site age crises and issues in the cations and media relations coun- support in the midst of incidents. PUBLIC areas of litigation, regulation, sel and services. Just as important, our team man- service and quality, employee Montieth & Company has ages the aftermath of a crisis to COMMUNICATIONS safety, executive pay scrutiny, advised on a range of matters restore trust and reputation in a INC. privacy, data security, product including the Madoff Fraud, the company. recalls, public health, restruc- DOJ’s insider trading investiga- We approach crisis engage- turing and change management. tion, litigation following ments with reputation manage- One East Wacker Drive In particular, Ruder Finn has Suite 2450 Hurricane Sandy, the recovery of ment best practices, total stake- helped clients through crises in art looted by the Nazis, and a Chicago, IL 60601 holder engagement and digital 312/558-1770 healthcare, including regulatory variety of other white collar crim- media savvy. Using MWW’s pro- Fax: 312/558-5425 activity and community back- inal and civil matters. The firm prietary Crisis Action Protocol, www.pcipr.com lash; technology, including pri- has also advised on M&A, busi- we thoroughly and meticulously vacy and security; and con- ness disputes, EEOC and product prepare for any potential crisis, Jill Allread, APR, President & sumer, including unforeseen liability cases, class action litiga- regardless of the magnitude. Our CEO events and product quality tion, and shareholder activism, planning carefully considers the Pamela Oettel, CFO & COO issues. along with employment issues. It impact on all audiences including Ruder Finn’s expertise lies in works closely with the manage- customers, employees, vendors, Protesters are attracting media helping clients anticipate, pre- ment and legal teams on integrat- shareholders, government offi- crews outside your gates, your pare for and respond to crises ing communications into the full cials, NGO’s, community leaders, board chair has been accused of and shape stakeholders’ opin- cycle of litigation, including tri- traditional media and social sexual harassment, a new study ions at critical times. The als. Montieth & Company also media. Consequently, when a cri- trashes your miracle drug. Each agency takes a systematic and advises on corporate governance sis hits, we can react immediately situation could be your organiza- comprehensive approach to and stewardship issues. It has with a multi-channel approach tion’s undoing. planning and managing crises close media relationships that addresses the diverse needs For all of our 52 years, PCI has including risk mapping, influ- throughout all the world’s major of each critical constituency, been helping clients manage encer and community engage- media markets. helping you when you need it crises. The core principles ment, global media relations, Montieth & Company is head- most. remain the same. Assess the situ- public policy, materials devel- quartered in New York, NY and ation. Communicate clearly and opment, advocacy engagement, maintains an office in London. It PADILLACRT honestly. And do it quickly. and internal communications operates globally through affili- Those first few hours can make tactics. The crisis and issues ates in Boston, Washington D.C., the difference between a crisis team also works closely with Sao Paulo, Berlin, Zurich, Hong 1101 West River Pkwy., #400 that is contained and soon forgot- Ruder Finn’s award-winning Minneapolis, MN 55415 Kong, and Seoul. ten, and one that becomes part of digital practice, RFI Studios, to 612/455-1700 your media boilerplate. We con- PadillaCRT.com design and deploy innovative MWW tinuously adapt these tried and online and social media com- Brian Ellis, EVP true principles to a world in munications strategies and tools Bob McNaney, VP which good news and bad, fact 304 Park Avenue South, Fl. 8 to monitor and respond to New York, NY 10010 and rumor, travel at lightning online conversations, and to 212/704-9727 PadillaCRT — an employee- speed, disseminated by anyone keep ahead of the rapid spread [email protected] owned integrated communica- with a laptop, cell phone, blog or of information to protect repu- [email protected] tions firm — has a dedicated team Twitter account. tation. This includes predictive [email protected] of highly experienced crisis and We are always on call to coun- analysis tools for monitoring www.mww.com critical issues experts. Our counsel clients in crisis. And, when and managing online sel begins with “walking toward it’s calm, we help our clients firestorms, combining tradi- , President and Michael Kempner the crisis.” We can help you build avoid, anticipate and prepare, so tional social media monitoring Chief Executive Officer a comprehensive crisis prepared- that if a crisis does strike, it Carreen Winters, Executive Vice with sophisticated social net- President, Corporate ness plan. becomes the type that is soon for- work analysis to provide insight Communications We also handle the unexpected. gotten. into what is getting traction Richard Tauberman, Executive And we do it 24/7 through our PR online and what conversations Vice President Crisis Line at 1-877-PRER- 911. RUDER FINN, INC. are predicted to increase. Padilla’s team also offers a When trouble befalls a brand Social Media Crisis Simulator, 301 East 57th Street or organization, reputations can designed to test-drive your team’s New York, NY 10022 be made or broken in a matter of crisis response plan through a 212/593-6400 View and download profiles of hundreds hours — sometimes, in minutes. secure, customized and authentic- of PR firms specializing in more than a During this crucial time, a com- feeling social media crisis simu- Kathy Bloomgarden, CEO dozen industry areas at: lation tool. pany can protect — even enhance Louise Harris, Chief Global www.odwyerpr.com — its standing with its key stake- While we keep our crisis client Strategist

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Officer & Founder America’s leading strategic com- rylines, opportunities and issues. SARD VERBINNEN Phil Pennellatore, President munications firms. While it has We then build thoughtful com- substantial practices in corporate, munications programs that & CO. A hallmark of Schneider financial, transactional and crisis deliver the right messages to the Associates’ 35-year history is our communications, Sitrick is best right constituencies using the 630 Third Ave., 9th Fir. ability to counsel companies and known for representing clients right vehicles. New York, NY 10017 individuals during a crisis situa- facing sensitive issues, including 212/687-8080 tion. While we hope our clients reputation management, complex SOLOMON www.sardverb.com never face a crisis, we stand ready litigation, problems emanating when a major issue threatens a from short-sellers, mergers and MCCOWN & George Sard, Chairman & CEO company’s growth or reputation. , President acquisitions and restructurings. COMPANY, INC. Paul Verbinnen SA has been relied upon to handle The New York Times called communications for everything Sard Verbinnen & Co is a lead- Sitrick “The City’s Most from white-collar crime, product Prominent Crisis Management 177 Milk Street, Suite 610 ing strategic corporate and finan- Boston, MA 02109 recalls, fires, accidental on-the- Firm.” Sitrick is not a traditional cial communications firm with job deaths, securities fraud, sexu- 617/695-9555 offices in New York, Chicago, PR firm. Business Week said, the [email protected] al harassment, legal issues, social “firm is known for going atomic www.solomonmccown.com San Francisco, Los Angeles, and or digital media issues, and other London. We provide communica- on opponents, using ‘truth Twitter: @SolomonMcCown business situations requiring a squads,’ ‘wheel-of-pain’ tactics tions counsel and services to prompt response. Through the clients including multinational and high-profile journalists (who 54 West 40th Street years, we have been successful in New York, NY 10018 corporations, smaller public and write profiles).” The general averting crises through prepara- counsel of a major publicly-trad- 917/336-7427 private companies, investment tion and creating solid, actionable firms, financial and professional ed company wrote simply in an plans prior to any crisis occur- email, “You saved the company, Helene Solomon, CEO service firms, and high-profile ring. E. Ashley McCown, President individuals. literally.” Please visit Schneider Associates is a full- www.sitrick.com for more infor- The firm’s highly experienced service public relations firm spe- With offices in Boston and senior professionals provide mation on the firm including a list cializing in Launch Public of current and former clients for New York, Solomon McCown sound, objective advice and exe- ® Relations , a proprietary method which its work has been public. (SM&) supports clients that cution support to clients across a of successfully launching and face complex, mission-critical broad spectrum of industries. Our accelerating visibility for new SLOANE & issues at the intersection of pub- work encompasses corporate products, services, companies, lic policy and business. The positioning, media relations and organizations, institutions and COMPANY firm works within healthcare investor relations, transaction communities. Learn more at and real estate and with corpo- communications, litigation sup- www.schneiderpr.com. rations and non-profit organiza- port, crisis communications, spe- 7 Times Square, 17th Floor New York, NY 10036 tions to deliver strategic com- cial situations, and social media SITRICK AND 212/486-9500 munications, messaging, public and online communications. www.sloanepr.com affairs and crisis communica- We are regularly cited as one of COMPANY tions services through media the top M&A and crisis commu- Elliot Sloane, CEO relations & training, digital, nications advisors in North 11999 San Vicente Blvd. social & video that help clients America. Penthouse Sloane & Company is a spe- achieve the definition, recogni- Founded in 1992, our firm is Los Angeles, CA 90049 cialist public relations firm that tion and protection needed to recognized for delivering candid 310/788-2850 focuses principally on corporate meet their goals. We believe and thoughtful strategic advice, Fax: 310/788-2855 and financial media relations, that at the core of advancing an excellent written product and tac- investor relations, crisis commu- organization’s mission is pro- tical execution, and tireless advo- 7 Times Square, #2600 nications, transaction support, tecting it. Crisis management is New York, NY 10036-6524 cacy on behalf of our clients. business to business public rela- a defining strength of our organ- Our senior professionals are 212/573-6100 Fax: 212/573-6165 tions, and public affairs. We pro- ization. Our nationally-recog- actively engaged in both counsel vide both strategic counsel and nized senior team of crisis man- and implementation. Their 333 West Wacker Drive tactical support to leading public agers comes from journalism diverse backgrounds and expert- Suite 2850 and private companies, both and politics. We have developed ise, unparalleled relationships and Chicago, IL 60606 domestically and around the crisis plans for corporations, credibility with the media, and 312/775-6744 world. institutions, and mission- deep understanding of the invest- Our clients represent a wide focused organizations, and have ment community drive the firm’s San Francisco office array of industries — healthcare, played a key role in many sensi- ability to help our clients manage 415/369-8470 Fax: 415/644-0241 financial services, technology, tive and complex issues includ- complex situations and communi- Washington D.C. Office telecom, media and travel to ing those involving public agen- cate to multiple constituencies 443/977-7215 name a few. Unlike many small- cies and non-profits, data successfully. er firms, we have not built prac- breaches, public health issues, Michael S. Sitrick, Chairman & tice specialties limited to one or labor negotiations and strikes, SCHNEIDER CEO two industries. Because we bankruptcies and business fail- Tom Becker, Head of the New enjoy a broad worldview and are ures, accusations of sexual ASSOCIATES York Office students of our profession, we harassment and abuse including Lance Ignon, Head of the San Francisco Office can share different approaches Title IX, state and federal inves- Member of the Worldcom Public and best practices across our tigations, and workplace vio- Relations Group Danielle Newman, Firm Member Lt. Gen. H. Steven Blum, (USA client base. lence. We excel at working with 2 Oliver Street, Suite 402 We believe in building part- in-house and outside legal coun- Boston, MA 02109 Ret.), Managing Director and 617/536-3300 Practice Lead nerships with our clients. We sel and corporate communica- www.schneiderpr.com work quickly and immerse our- tions teams to devise communi- Sitrick And Company is widely selves fully to understand a cations strategies to dovetail Joan Schneider, Chief Executive regarded as one of North client’s operations, culture, sto- with the legal strategy.

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recalls, failure, tampering, etc.; Corporate Practice pare clients for a potential crisis. SPONG financial-related issues (e.g., 617/520-7075 Since 2010 we have conducted earnings surprises, restatements, [email protected] interactive, multimedia crisis sim- bankruptcies, hostile takeover ulations with firebell, our award- 110 North Fifth Street Peter Duda, Executive Vice Minneapolis, MN 55403 attempts, etc.); regulatory actions winning proprietary simulator and investigations; accidents President/Management tool, which allows clients the 612/375-8500 Supervisor, Co-Head Global www.spongpr.com (e.g., workplace, transport Crisis and Issues opportunity to stress-test plans and mishaps, etc.); environmental 212/445-8213 messaging in an environment that Doug Spong, President matters and real estate site selec- [email protected] mimics real-time social and broad- Julie Batliner, Managing Director tion; restructurings, downsizings, cast media pressures. All of our , Senior Principal Jill Schmidt management changes, divesti- Lance Morgan, Chief crisis response trainings are paired tures, and consumer advocacy Communications Strategist with discussions of proactive Spong’s crisis and issues man- group actions. Spong is owned by 202/585-2785 approaches that can mitigate risk agement specialty group assists the Interpublic Group of [email protected] and minimize damage in event of clients in preparing for a crisis Companies. a crisis. and when unforeseen or Rod Clayton, Executive Vice unplanned events threaten to dis- STANTON PUBLIC President, Co-Head Global Crisis WEISS PR rupt the public or internal percep- and Issues +44-20-7067-0431 tion of their business or organiza- RELATIONS & [email protected] tion. At Spong, we advocate a cri- 1101 E 33rd Street, Suite C303 sis “preparedness” discipline and MARKETING Baltimore, MD 21218 In the digital and globally inter- 443/451-7144 believe that direct communica- www.weisspr.com tion with stakeholders is key. We 880 Third Ave. connected world we live in today, recognize that crisis management New York, NY 10022 the immediacy of events impacts 212/366-5300 Ray Weiss, President requires a collaborative, integrat- everything — from seismic global [email protected] ed approach. Spong is widely Fax: 212/366-5301 business and policy issues to the [email protected] seemingly insignificant second-to- regarded for its ability to partner www.stantonprm.com Jessica Trzyna, Executive Vice with senior executives, legal second conversations on social President advisors and other internal and media. We all operate “In the [email protected] Stanton Public Relations & Now,” where everything is know- external crisis team members and Marketing helps clients fully con- partners to mitigate crises and able and sharable as events unfold Matt Pugh, Vice President tain crisis situations by managing [email protected] minimize the impact on the orga- through the 24-hour news cycle, associated media coverage, citizen journalists, content aggre- nization’s reputation and busi- developing proactive campaigns ness. With offices in Minneapolis gators that prioritize trending top- Founded in 2008, Weiss PR, to offset reputation damage, and ics and stories and, of course, Inc. helps businesses and non- and New York, our team includes repairing relationships with key experts across a range of disci- social media. profit organizations reach, engage, audiences. We work effectively Our global crisis practice and influence the right audiences plines, including social media, alongside legal counsel, execu- media relations, internal commu- encompasses a team of senior pro- in order to achieve their communi- tives and third parties to help fessionals who possess an unparal- cations and business objectives. nications, investor relations and organizations of all sizes deal public affairs, among others. leled mastery of protecting corpo- We serve organizations in five with any crisis situation they may rate reputation in the digital age. key industry sectors — Spong’s crisis and issues manage- encounter. ment experience includes: Working in partnership with our Construction (including commer- Our experience spans a variety clients, we understand that pre- cial real estate development, archi- Litigation (e.g., employment mat- of challenges including, corporate ters, business disputes, sharehold- serving corporate and brand repu- tecture, design, and engineering); litigation, consumer and special- tations are the highest Healthcare and Employee er lawsuits, class-action litiga- interest protests, CEO transitions, tion, etc.); data breaches; nega- priorities. We ensure that all con- Benefits; Professional Services; workplace misconduct, financial stituencies that have a stake in the Technology; and Nonprofit tive research outcome manage- improprieties, environmental ment; labor disputes (e.g., strikes outcome are addressed, and are Organizations. While the specific issues, and product tampering, to expert in managing social and dig- services we offer vary by client, and other labor actions, union name a few. We work with our organizing campaigns); product ital, as well as traditional we focus primarily on media and clients to preemptively incorpo- media. As such, Weber Shandwick influencer relations, social media, rate crisis planning into commu- offers the full cycle of issues and and marketing services, all of nications programs and provide crisis management. which are anchored by strategic top-level strategic guidance to Our Crisis practice has provided communications planning. help protect corporate and brand counsel to many Fortune 500 In addition, we have extensive reputation before, during, and companies and we meet their experience in crisis communica- after crises. needs with expertise and insight. tions, including strategy develop- We take the same approach in We have successfully managed ment and rapid response imple- crisis management that we do in crises in a wide number of areas mentation for both corporations our everyday work: ask the tough including environmental and safe- and individual executives. Our questions, challenge assumptions, ty issues, litigation, activist cam- background features work on develop bold solutions, and exe- paigns, political pressure at the crises for government agencies, cute effectively. local, regional and state level, reg- nationally-recognized corpora- ulatory actions, operational crises tions, commercial real estate WEBER and negative press. We have man- firms, and healthcare organiza- SHANDWICK aged acts of terrorism, environ- tions, among others. mental disasters and product At Weiss PR, you’ll find ideas recalls, proxy battles, federal built on strategy — not egos — 909 Third Avenue investigations, investigative media from a team of senior-level public New York, NY 10022 relations professionals who are 212/445-8000 reports and board disputes. committed to providing exception- Jill Schmidt, Senior Principal www.webershandwick.com In addition to strategic counsel, Weber Shandwick offers educa- al service, great work, and measur- and Practice Chair at Spong. Micho Spring, Chair, Global tional tools and trainings to pre- able results. £

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OPINION Professional Development Sony’s guide to not handling a crisis By Fraser Seitel

your PR guy immediately,” because Bernie unctuousness of the company, “We he best thing that can be said about believed Amy should have been included in respect and understand our partners’’ Sony Pictures Entertainment’s crisis some roundtable interview of studio heads. decision and, of course, completely Tmanagement is that it is “consistent.” CEO Amy, dutiful spouse that she is, share their paramount interest in the From the beginning of the hacked email sent Bernie’s hot missive to Sony’s head safety of employees and theatergoers.” revelations through today, Sony has of human resources George Rose, who, Talk about oily. botched every single obviously knowing on which side his Fourth, for the bargain basement price public relations studio bread was buttered, summarily of $1,000/hour, Sony hired super lawyer opportunity it has had lowered the boom on the public relations David Boies to author a toothless threat to confront; a breath- man. to television networks, warning them taking display of con- The sheer arrogance suggested by this not to reveal the contents of the hacked sistently dumb public little vignette alone was an indication of emails. relations. the “respect” with which Sony held its Obviously, the threat of lawsuit to air Here’s how the crisis public relations function and a harbin- such juicy emails only inspired the new transpired, Sony ger of how it would deal with public paragons of journalistic ethics — Fraser P. Seitel has style. relations events to come. TMZ.com, Buzzfeed, Nancy Grace, et. been a communications First, Sony fired its Second, of course, were the revela- al. — to quote even more of the sala- consultant, author and Chief Comms. Officer tions of the embarrassing and hypocriti- cious, sophomoric and truly stupid teacher for 30 years. He because the CEO’s cal emails, themselves. emails. is the author of the Prentice-Hall text, The husband told her to. Most damning was the utter Boies, who obviously is a lot more Practice of Public CEO Amy Pascal, as hypocrisy of well-heeled liberals, competent than his meaningless letter, Relations. we have subsequent- Pascal and producer Scott Rudin, mak- nonetheless accepted Sony’s stipend ly learned from her ing fun of President Obama’s presumed and moved on. hacked emails received an irate email from preference for black movies. For two Fifth, finally, after suffering non-stop hubby Bernie Weinraub, a former New York such high profile Democratic Party fun- ridicule and losing hundreds of millions Times reporter, demanding that she “fire ders to be exposed as hypocrites was a of dollars in the process, Sony finally reputational gut punch to the perpetra- called in an army of public relations tors, to Sony and to the entire consultants to clean up the mess. PR news brief Hollywood liberal establishment. And what did these geniuses recom- Third, when the premiere of the Sony mend? Hacked Sony relies on movie, “The Interview,” was threatened Among their first master strokes was Rubenstein with anonymous violence, the company arranging a sit down between the chas- Sony Pictures Entertainment is leaning on wimped out by forcing its theatre dis- tened Sony CEO and Al Sharpton; CEO Rubenstein Communications as it faces the tributors, rather than itself, to make the Amy meets Rev. Al. If the kids from unprecedented cyber attack and publication of its decision to cancel the opening. Sony thought Kim Jung Un was a snake, internal communications and intellectual property. The theatres, of course, had no choice wait till they see what the Rev. Sharpton The entertainment giant’s saga took a darker turn Dec. 17 when hackers identifying themselves but to cancel. The last thing any theatre takes out of their well-heeled hide. as the Guardians of Peace invoked the 9/11 attacks owner needs is another potential Oy. Oy. Oy. in threatening theaters that show Sony’s “The Aurora, Co. movie massacre. Canceling And so, as Sony despite its apologies Interview,” the comedy feature film formerly slated was the only wise decision the theatres and threats and lawyers and public rela- for release on Dec. 25 that is the crux of the ongo- could have made, given the potential tions armada, continues to careen from ing hacks and release of Sony data. Steven Rubenstein, president of New York- safety concerns. one public relations catastrophe to based RC, confirmed that his agency is advising Besides, the movie itself wasn’t another, what can crisis managers learn Sony. “We have worked for Sony for years in differ- exactly “Gone with the Wind.” On the from this awful experience. ent capacities and continue to do so,” he told contrary, it was the cockamamie con- Well, one reality that should now be O’Dwyer’s. The latest threats caused Landmark Sunshine coction of a 32-year-old marginal talent, understood by anybody who works for a Cinema to cancel the New York premiere of The Seth Rogen, who co-wrote and co- large company is that corporate email Interview, which debuted in Los Angeles on Dec. directed the disaster after being award- shouldn’t be used for personal meander- 11. Major theaters followed suit, saying they will ed a boatload of Sony money. The ings. If you work at CNN or IBM or JP not show the picture. The $44 million film’s stars, premise of Rogen’s masterpiece was the Morgan or wherever and you need to get Seth Rogen and James Franco, have cancelled all media appearances promoting “The Interview.” murder of a person who is still living, stupid in an email, use your personal Sony’s crisis team also includes the high-pow- North Korean boy despot, Kim Jung account, not the corporations. The ered law firm Boies, Schiller & Flexner, as well as Un. updated public relations rule for this is cyber security outfit Mandiant. The law firm riled That Sony would give away millions standard: “If you don’t want to see your media but drew support from prominent entertainment industry voices when it threatened outlets to finance such a monstrously bad idea handiwork in tomorrow’s New York like The New York Times and Bloomberg for pub- says a lot about the movie business. And Times or on tomorrow’s TMZ, then lishing hacked Sony data. when the theatre distributors were don’t write it.” Howard Rubenstein chairs RC. forced by Sony to pull the plug, Sony’s That’s one lesson that even the knuck- press statement revealed much about the leheads at Sony now understand. £

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Financial Management Managing, through quality account management By Richard Goldstein enced, understand that, in effect, they are There are no easy guidelines to help you running their own small business in which arrive at and be comfortable with a deci- his month I am again drawing on they are responsible for both revenue and sion that “enough is enough.” It is a judg- the advice of Al Croft. Al is no profit. They must be concerned with meet- ment call. On top of that, it is often diffi- Tlonger with us but through his writing both the client’s and agency’s needs … cult to train a junior person to recognize ings he has left us valuable advice. and then making sure that the effort to ful- that point. However, through the accumu- Account management fill these two needs does not turn ugly. lation of training, experience and knowl- Never having been a PR professional Saving an agency in tough times edge, it does come. owning or managing So how do we do this? With tight client In conclusion, despite hard times and a PR agency, I used budgets and over-heated competition for fierce competition, it is not heretical to fol- to assume that man- new business, cutting costs becomes one low the philosophy that clients are entitled agement knows how side of the profit coin but it only stretches to and are willing to pay for excellence. to implement good so far. The other side of the profit picture However, they are not entitled to and are (effective) account is making sure that the agency earns and not will to pay for “perfection.” Striving management. One of keeps every penny it legitimately has com- for perfection, particular by inexperienced the first concepts I ing to it. In other words, do the best possi- professionals often leads to over-servicing learned when I start- ble job for the client but make sure you and the terrible penalty called a “write- Richard Goldstein ed to work with plug all the holes in the profit bucket!! off” and thus the unending need for good is a partner at agencies is “over- Even when the going gets tough, there is account management. Put another way, Buchbinder Tunick & servicing.” I am not little righteousness in investing $50,000 my mother always told me that perfection Company LLP, New York, Certified Public going to preach in worth of time to earn a $30,000 fee. I is a hope, a dream and an illusion. Do my Accountants. this column but the guess I just defined over-servicing for best and always be ethical. amount of over-serv- you! Meet with your staff and talk about icing I see in the If you lie awake at night thinking of client budgeting — they are to be prepared industry just means to me that effective ways to keep your hard earned money, you carefully and strictly adhered to; train all account management may not be the best might as well stand at an open window employees on how to keep track of their known management skill of PR owners and throw the cash to the crowd down time faithfully and honestly. Discuss high and executives. In fact, this issue arises in below. I have to tell you, your clients will staff productivity and why it is monitored. many different types of personal service not love you any more or less because you And most important, forbid over-servic- firms, with the possible exception of law are giving them more than they paid for. In ing. £ firms. fact, once you go down the over-servicing So what is effective account manage- road, you chances of getting lost and not PR news brief ment? According to AC, good account finding your way back are increased. management is, “Bringing the agency’s Do the best possible job you can Lending Club banks on management, professional and creative Your employees, and yes, your partners, Grayling services against a client’s problems and should be encouraged to do the best possi- opportunities so that we serve the client Grayling is handling PR for San Francisco’s ble job for the client in the least possible Lending Club peer-to-peer loan operation that with maximum effectiveness while also time — to not invest more time to the made a splashy debut on Wall Street in December. generating maximum income and profit client than the client will be willing to pay The company matches people seeking loans for the agency.” And then, possibly, most for — and to manage the potential conflict with investors willing to make them, cutting out the importantly, managing the potential con- between the client’s and agency’s needs. banker middle-man from the transaction. Via the IPO, LC raised $870 million yesterday, flict between the first two. They can do this by: giving it a marketing valuation of $5.4 billion. Unfortunately, the above definition • Understanding those needs and recog- The New York Times reports the nascent mar- often falls apart in two ways: either man- nizing the potential for conflict. ketplace loan business will be closely watching agement does not know or forgets that • Following good business manage- LC’s stock performance. there are three elements to it; or, while A warm reception by investors encourage other ment procedures. marketplace loan companies to offer shares. senior management may understand the • Maintain high professional standards. LC is “an amalgam of finance and technology” that need for fulfillment of all three responsi- • Budget properly and live within the has fans in Silicon Valley and Wall Street, accord- bilities, the likelihood is slim that a less budget. ing to the NYT. experienced person — whose primary • Work smarter, not harder or longer; It boasts a high-profile board of directors that includes Larry Summers (ex-Treasury Secretary), worry often is simply completing assigned and, often most important ... John Mack (former Morgan Stanley CEO) and Mary tasks properly and on time/budget — will • Knowing when to stop work. Meeker (a star Internet analyst and Kleiner Perkins ever give much thought to the second and Employee’s confidence in their own Caufield & Byers venture capital firm partner). third responsibilities. abilities should be nurtured so they recog- LC CEO Ronald Leplanche launched TripleHop If an agency does not provide the best Technologies, which was acquired by Oracle, and nize when the maximum level of quality served as senior associate at Cleary Gottlieb Steen service to its clients, it will not remain in has been achieved compatible with the & Hamilton law firm before setting up LC. business very long, especially when times client’s need for service, his or her willing- As of Sept 30, LC handled $6.2 billion in loans are tough and competition fierce. ness to pay for it and the agency’s need for that generated $596 million in interest for its loan- Okay, it remains vital that every agency income and profit. (Oh yes, the same goes makers. professional, including the least experi- for you!)

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OPINION Opinion Hamptons, New York party scene called “dead” By Jack O’Dwyer

“There has been a shift away from the PR firms thrive in Hamptons kyrocketing prices, police crack- share house and toward corporate-spon- PR, which makes heavy use of downs on “groupie houses,” and sored, upscale events thrown at residen- celebrities, is well represented in the Sthe arrival of the Kardashians tial homes,” she said. East End. Nine firms are listed in the spelled doom for the “little folk” in the Town Supervisor Anna Throne-Holst “Yellow Pages” for East Hampton Hamptons. told Quinn there is no intention to shut although the apparent largest one, “Between the cost down the clubs or bars, and if actions Mullen & McCaffrey, founded in 1984, of living, lack of against share houses are somehow doing is not on the list. entry-level profes- that it is an unintended side effect. Principals are John Mullen, former sional jobs and an “We want to be an attractive, high-end creative executive at Ogilvy & Mather affordable housing destination for tourism,” she said. High Direct Response, and Mary Ann void, the East End rents have chased singles all the way to McCaffrey, former account supervisor at has blossomed into Montauk Point (40 miles from W.H.B.) BBDO, Grey Advertising and Wells, a playground for the to the Jersey Shore and even Cap Cod, Rich, Greene. rich and a gated wrote Quinn. Rent for a three-bedroom M&M has produced TV, radio and Jack O’Dwyer community for house with pool in East Hampton for direct mail featuring Kathleen Turner, everyone else,” July 2015 is advertised at $16,500. Alec Baldwin, Bill Joel, Dick Cavett, wrote Southampton August including Labor Day would be George Plimpton and other celebrities Press reporter Brandon Quinn Dec. 4. $22,000. for businesses, non-profits and govern- Quinn’s article ran under a headline The recent offensive against “share” ment agencies. The website gives a “par- across the entire page that said, or “groupie” houses in Southampton and tial” list of 32 current clients including “Hamptons Party Scene Found Dead.” East Hampton is something that took A&P, Bravo, Newsday, CUNY, Focusing national attention on the place many years ago in Westhampton Southampton Hospital, NYS Dept. of East End of Long Island was the debut Beach. Economic Development and Village of Nov. 9 of “Kourtney & Khloe Take the Driving away the singles resulted not East Hampton. Hamptons,” the latest in a series of cities only in numerous nightspots and restau- Other PR firms listed include Word being visited by the Kardashian family. rants closing. One of the two movie Hampton of E.H.; Kupcha Marketing Heavy media coverage has accompanied houses in town closed and the second Services, Bay Shore; Cordes PR South the arrival of the Kardashians. The New one is currently threatening to close. It is Beach; Communications Strategy York Post headlined: “Keep Them Out.” conducting a $100,000 fund-raising Group, Smithtown; A&K Drinkwater Huffington Post headlined: “Nobody drive in a bid to stay open. PR, Greenport; Bruce Cohen Group, Took the Hamptons on the First The half dozen nightspots that closed Water Mill; Courtney King PR, ‘Kourtney & Khloe Take the in W.H. had provided live music and Southampton; Hicksville Minute Man Hamptons.’” dancing. Our favorites included Club Press, and Minuteman Press of Williston Nearly two-dozen nightclubs closed Marakesh, where a 12-piece orchestra Park. Quinn listed 22 nightclubs that have with male and female vocalists per- Jody Donohue for many years was one closed including Club Marakesh, formed each Thursday night, and a club of the leading PR counselors in the East Westhampton Beach, once the most pop- that featured banjoes playing music for End. However, her car struck and killed ular nightclub on Long Island; sing-a-longs. Hundreds of singles would social figure Angier Biddle Duke, 79, on Conscience Point Inn, where PR coun- go to weekly dances at Casey’s Hall on April 30, 1995 while he was rollerblad- selor Lizzie Grubman at 2 a.m. on July Montauk Highway. One of the clubs was ing in Southampton. She was not 7, 2001 crashed her Mercedes Benz on the waterfront in adjacent charged in the accident but sold her firm SUV into a crowd of about 15. The list, Remsenburg. The closures included a in 1997 to co-workers Joan Diegnan and wrote Quinn “is just a small portion of bowling alley which is now an empty Linda Mann, becoming a consultant. the once-beloved, equally-hated by lot. The only news medium that identified some, and now-defunct Southampton At least a half dozen restaurants Donohue as the driver was the New York Town nightclubs.” closed including Dora’s, Johnny Chih’s, Post. The New York Times and The The Drift, on Dune Road in East Crazy Dog, Finn McCool, and Magic’s Washington Post carried extensive obits Quogue, was called “the center of the Pub. on Duke and descriptions of the accident summer scene and everyone loved it,” Policy of Westhampton Beach leaders but left out the name of the driver. says Quinn. “We all wanted to be there for many years has been to encourage Given the penchant of celebrities and every Saturday.” “family” activities. The village square the rich for privacy, there are no doubt Town officials, police enforce rules features a live concert every Thursday other PR reps in the East End who don’t Town officials and police have been night during the summer. Full symphony list themselves publicly. The insistence so energetic in enforcing rules about orchestras, jazz bands, small combos of the wealthy on privacy was covered share houses that there are now only five and operatic singers perform. An art fes- in the January 2013 Harper’s by writer party-related code violations yearly, tival and circus are annual events. More John P. Davidson who falsely identified Town Attorney Tiffany Scarlato told than $2 million has been spent on a new himself in order to enroll in the Starkey Quinn. library. School for servants. £

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Book Review Journalist revisits Gary Hart scandal “All The Truth Is Out: The Week Politics Went Tabloid” on Hart’s lap aboard a yacht aptly named political campaigns. He mentions that one By Matt Bai “Monkey Business.” of the worst effects of this episode is that Bai deftly recreates the events that led to politicians who can survive these scandals Knopf, (September, 2014) • 288 pages Hart’s downfall. Following the anony- are rewarded, yet they often have very lit- mous phone call, Fiedler, tle to show in the way of policy accom- rom the fall of 1986 through the another Herald reporter and a photographer plishments. spring of 1987, the news was domi- staked out Hart’s Capitol Hill townhouse The book has received well-deserved Fnated by high-profile ethical scan- and confronted Hart. The situation plays praise including being named one of the dals. The Reagan White House was fight- out like a bad TV detective drama, yet Top 100 Books of 2014 by Amazon.com. ing allegations it had sold arms to Iran and results in an explosive front- In the introduction, Bai tells of diverted the proceeds to Nicaraguan page story in the Herald. conversations with author and Contras. Wall Street financier Ivan Boesky Bai notes that with the journalist Richard Ben Cramer, was indicted for insider advent of the fax machine and whose book What It Takes broke trading. Evangelists Jimmy Swaggart and cell phone, the Herald story new ground in reporting on pres- Jim Bakker were tangled in adultery scan- was able to become a national idential campaigns. Cramer dals. sensation. advised Bai to tell people the In the spring of 1987 the race to succeed It was also the first election story they need to hear, not what President Ronald Reagan was beginning. cycle in which satellite trucks they want to hear. The odds-on favorite for the Democratic were dispatched to far-flung All the Truth is Out is a story nomination was Colorado Senator Gary locations to stake out the play- that will show readers how a Hart. In 1984 Hart won the New ers in an ongoing drama. hard line was crossed by the Hampshire primary and nearly upset for- In one of the book’s amusing media. £ mer Vice President Walter Mondale, the anecdotes, veteran Democratic operative party’s eventual nominee. Joe Trippi, who was beginning his career — Kevin McVicker As is well known Hart’s quest for the on Hart’s campaign recalled being hassled 1988 nomination would end before it by a reporter from the syndicated show “A PR news brief began in earnest. Current Affair.” He recalled saying: “They In All the Truth is Out, Matt Bai, Yahoo have a show just for that?” Sard, Teneo feed $8.7 billion News National Political Correspondent One of the popular myths of the Hart PetSmart deal and former New York Times Magazine saga is that, in response to rumors of wom- Sard Verbinnen & Co and Teneo Strategy are Chief Political Correspondent revisits this anizing, he issued a blanket challenge to feeding communications for the $8.7 billion watershed moment for politics and the the media to “follow me around.” Bai takeover of retailer PetSmart by a private equity media and presents it in a clearer focus than explains that this line came from a New consortium led by BC Partners. most people remember. York Times Magazine profile of Hart by The year’s largest leveraged US private equity deal includes $8.3 billion in cash and another $400 Hart had achieved a sort of celebrity sta- E.J. Dionne, now a nationally syndicated million in debt assumption. It was announced on tus after managing George McGovern’s columnist. Sunday, December 14. 1972 presidential campaign. Following his The public often wonders why he would Sard Chicago Managing Director Bryan Locke is election to the Senate, he gained a reputa- issue such a challenge. Bai reveals the tim- guiding PR on the PetSmart side of the deal. April tion as a loner and an intellectual. ing of this quote’s publication relative to Lenhard heads IR for the Phoenix-based, publicly traded company, while Michelle Friedman is During his tenure in the Senate, he was the Miami Herald’s story and it becomes Director of Corporate Comms. dogged by rumors of infidelity. He and his clear that the press was already in pursuit Teneo’s James Olecki works the BC Partners wife separated twice. On one of those occa- of Hart and had to engage in an internal end. Olecki is a Weber Shandwick and GMAC (now sions, he stayed with Washington debate over how to handle their findings. Ally Financial) alum. London-based Greenbrook Communications is Post reporter Bob Woodward. His marital The book also mentions that the infa- aiding BC across the pond. problems were common knowledge among mous photos of Hart and Rice that graced The BC-led group beat out other bidders for the his colleagues and Congressional reporters, the cover of the National Enquirer did not company with an $83-per-share offer. yet they never printed a word about it. cause Hart to withdraw from the presiden- Hedge fund Jana Partners ratcheted up pressure According to Bai, adultery was consid- tial race. In fact, they were published after on PetSmart’s board in July, collecting up to a 10% stake and sparking its search for a buyer. ered a minor vice, rather than a career-end- his exit from the race. PetSmart, which has 1,387 pet stores in the ing offense. Other politicians were known Readers who remember this seminal US, Canada and Puerto Rico, saw third quarter for the same behavior. moment will appreciate Bai’s research and 2014 revenues rise 2.6% to $1.7 billion with net In the spring of 1987, an anonymous the resulting clarity. Bai also had extensive income of $92.2 million. Golin handles consumer PR. phone call to Tom Fiedler, an investigative access to Hart and his wife Lee, who are PetSmart President and CEO David K. Lenhardt reporter with The Miami Herald, set off a still married. Bai appears to have a great said the BC-led consortium will be an “excellent chain of events that would change the way deal of admiration for Hart and it shows in partner for PetSmart as we continue to implement journalists cover the private lives of public his writing. our strategic plan to capitalize on our opportunities figures. The book’s greatest strength is Bai’s for growth and meet the needs of pet parents.” He said the deal is “testament to the strength of the Hart was accused of engaging in an keen analysis of the shifting mores of the PetSmart brand and franchise and reflects the ded- affair with actress-model Donna Rice. public and the media and how they have ication and commitment of our 54,000 associates.” Photos eventually emerged of Rice sitting affected the coverage and perception of

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WASHINGTON REPORT Lockheed Martin puts Rangel in charge of D.C. outpost

ockheed Martin has named Robert Rangel, Senior VP- Washington Operations and a Corporate Officer effective Jan. L1. He succeeds Greg Dahlberg, 63, who will move to the Senior VP-Strategic enterprises post before retirement in August. Rangel, 55, will take over the $45 billion defense contractor’s outreach to Congress, Defense Dept. and other federal, state and local bodies. He’ll also chair the political action committee. Rangel is upped from the VP-post for LM Programs and Global Security Policy. He left the Pentagon to join the Bethesda-based defense contractor in 2011. He was special assistant to the Defense Secretary han- China’s BlueFocus acquires dling operations, policy, budgets, personnel and PA. LM scored a PR coup on December 5 with the successful Cape Citizen Relations Canaveral launch and flawless flight of Orion spacecraft. On Dec. 4, the House boosted the contractor by approving a hina’s BlueFocus Communications has acquired Citizen $577 billion defense policy bill, which includes full funding for Relations, which has more than 200 staffers in the US, LM’s F-35 fighter, the costliest weapons system in US history. CCanada and UK. In November, the company shored up lobbying support for the CEO Oscar Zhao has a $300 million war chest to acquire F-35 with the addition of Melody Clark Consulting to handle fund- PR/advertising firms in the west. ing for the tactical jet. The projected $200 billion F-35 program The company acquired a 20% stake in Peter Chadlington’s cost has now doubled. Huntsworth and We Are Social — both in London — last year. LM spent $14.2 million for US lobbying during the past four It picked up Fuseproject of San Francisco in the summer of quarters. Podesta Group is its top PA lobbyist with fees of $560,000 2014. over the past year. Citizen Relations Chief Daryl McCullough said in a state- Park Strategies, the firm of former New York Senator Al ment that the alliance with BlueFocus would help power his D’Amato, earned a $120,000 fees. growth plans. Public Strategies Washington collected $100,000, former McCullough joined PainePR, which rebranded in 2011 as Oklahoma Republican Congressman JC Watts’ firm took in CitizenPaine, more than two decades ago. He’ll remain in his $90,000 and WPP’s Glover Park Group hauled in $40,000 from post. £ LM. Procter & Gamble, The Gap, Destination British Columbia, Best Buy, Habitat for Humanity, General Mills and Cirque du Florida health exchange moves Soleil are among clients of Citizen Relations. The acquisition structure calls for BlueFocus, which as a $4.6 PR account after conflict billion market capitalization and 3,500 staffers, to acquire majority ownership in Vision 7 International, parent of Citizen lorida’s state-run health insurance exchange, launched as an Relations and Cossette ad agency. alternative to the federal exchange, has moved its PR account The transaction has been in the works since May when Mill Fto Tallahassee-based On 3 PR after four years with Salter Road Capital, private equity firm in Connecticut, announced it Mitchell. was looking for a buyer of Vision7, which it had owned for the Florida Health Choices made the switch at its budget meeting past five years. £ Dec. 5, noting the federal Dept. of Health and Human Services determined Salter Mitchell’s business with the federal government Omnicom grabs DDC advocacy regarding healthcare.gov and health insurance reform to be a conflict. Florida Gov. Rick Scott opposes the federal healthcare law and mnicom has acquired tech-savvy Washington public has rebuffed funding and challenged the law in court. FHC was ini- affairs shop DDC Advocacy. tially set up as a voluntary marketplace for coverage, but drew little O participation — a September report said it had only 30 customers — Dale Adams, CEO of Omnicom’s DAS Group, which includes while more than one million Floridians flocked to the federal mar- its PR operations, said DDC is a “data-driven consulting compa- ketplace. This year, the exchange is offering some Obamacare plans. ny that knows how to use highly relevant data for targeting and On 3 is charged with leading an earned media push, $75,000 paid campaign activation.” media campaign and other efforts starting January 1 amid the latest B.R. McConnon founded the firm in 1996 as Democracy Data enrollment period under the federal Affordable Care Act through & Communications. It handles grassroots and advocacy cam- February 15, 2015. paigns, PR and paid media research, social media, and data analy- Media reports suggest more than 200,000 Floridians could sign sis, among related tasks. up for Obamacare coverage during the latest period. In addition to DDC counts around 145 staffers. Several top execs are veterans Florida and the federal government, Salter Mitchell worked on of Burson-Marsteller’s Direct Impact, including President Jim Minnesota’s exchange. £ Gianiny and Partners Tom Benjamin and John Brady. £

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International PR News Chinese tuna fleet drops IPO BGR checks into Sultan Brunei’s after “negative publicity” Dorchester Group

hina Tuna, a Chinese long-line tuna fishing company arbour Griffith & Rogers is representing Dorchester Group serving the ravenous Japanese sushi market, has pulled Ltd., the luxury hotel chain owned by Sultan of Brunei that Cthe plug on a planned $150 million initial public offering Bis under a boycott for his old-rich country’s Sharia law. after “negative publicity” and a regulatory backlash. The company runs the Beverly Hills Hotel, Bel-Air Hotel (Los Los Angeles-based Winner & Associates, part of MSLGroup, Angeles), The Dorchester/45 Park Lane (London), Hotel Eden handles financial communications for China Tuna. (Rome), Hotel Plaza Athenee (Paris), Le Richemond (Geneva) The company this week cited “negative publicity created by among other properties. third parties” about its fishing policies and practices in aban- It is rumored to be interested in acquiring New York’s Plaza doning the Hong Kong Stock Exchange IPO. Hotel, which is partly owned by Saudi billionaire Alwaleed Bin Chinese regulators in October suspended CT’s IPO plans Talal, owner of The Savoy Hotel in London. after it said the company “misled investors and the internation- BGR handles Washington for Dorchester for “international al community” with rosy projections for a tuna catch that is issues impacting the hotel, commercial and services sectors,” declining globally. Greenpeace East Asia also pressured according to its federal filing. Chinese authorities about CT’s alleged use of old tuna stock Walker Roberts, Managing Director of BGR’s London office, data and the company admitted that China exceeded quotas for leads the effort. He joined BGR as serving four Chairmen of the Bigeye and Yellowfin tuna in recent years, causing the Chinese House Committee of International Relations. He also worked in government to distance itself from CT, which is incorporated in the Reagan White House in the Office of Legislative Affairs. the Cayman Islands. Dorchester claims opponents of Sharia law unfairly target it. As The Guardian noted in critical piece on China Tuna in CEO Christopher Cowdray told CNBC in May that many “icon- October, “Reporting on international fishing can often feel like ic American brands” in categories such as real estate, luxury investigating organized crime.” goods, technology and consumer products” are “backed by coun- Elsa Lee, senior business advisor at Greenpeace East Asia, tries governed by Sharia and not aligned with our civil liberties.” said December 10 that China Tuna’s scuttled IPO shows a The Queen of Brunei made news November 12 when the failed business model. “The withdrawal of CTI’s IPO proves Associated Press reported that she gave Michelle Obama jewelry that unsustainable fishing is highly risky, and will not get worth more than $70,000 in 2013. Under federal ethics rules, the through the scrutiny of financial market regulation, nor attract gift must be turned over to the government until the Obamas responsible investors,” she said. £ leave Washington. £ FARA News ¸ NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

Covington & Burling, LLP, Washington, D.C., registered Dec. 1, 2014 for Corporacion Colombia Internacional, Bogota, Colombia, to consult with relevant U.S. government agencies to ascertain the current status of the U.S. Department of Agriculture's approval process for the export of Colombian crops to the U.S., in light of the obligations the U.S. may have under the U.S.-Colombia Free Trade Agreement. The crops include hass avocados, peppers, watermelon, melon, mango and beef.

Ben Barnes Group, Austin, TX, registered Dec. 3, 2014 for National Board for Following-Up and Recovering of the Libyan Looted and Disguised Funds, Libya, to assist Washington African Consulting Group, Inc. (WACG), which is assisting in identifying and recovering Libyan assets in the U.S. and abroad, but not in Libya.

Steven M. Schneebaum, P.C., registered Dec. 16, 2014 for Habargidir Clan, Mogadishu, Somalia, to assist Clan elders and leaders with promoting the interests of the Clan, which is comprised of approximately tens of thousands of individuals, most of whom are foreign nationals. Lobbying News G NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit www.senate.gov.

Bradley Arant Boult Cummings LLP, Birmingham, AL, registered Dec. 16, 2014 for Locust Street Group (for America's Health Insurance Plans), Washington, D.C., regarding exemption of expatriate health insurance from the Affordable Care Act.

Podesta Group, Inc., Washington D.C., registered Dec. 16, 2014 for Minority Cellular Partners Coalition, Houston, TX, regarding cellular telephone regulatory issues.

Liebman & Associates, Inc., Washington, D.C., registered Dec. 17, 2014 for Cargill, Inc., Wayzata, MN, regarding clean and renewable energy technology demonstration and deployment.

Brimley Group Inc., Washington, D.C., registered Dec. 12, 2014 for Virginia Commercial Space Flight Authority, Norfolk, VA, regarding NASA and Defense Department funding; National Defense Authorization Act (NDAA) and NASA Authorization Act

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2015 PR Buyer’s Guide

58- Annual Reports/Design/Branding 58- Associations/Clubs/Societies 60- Awards/Programs 63- Books 68- Broadcast Monitoring 69- Camera-Ready Releases/Art 69- Celebrities 69- Clipping Services 70- Content Marketing 70- Conventions/Conference Planners 70- Copywriters 70- CPA/Consulting Services 70- Crisis Management 72 - Directories 73- Directory Publishers 73- Editorial Distribution & Services 74- Education 74- Electronic Newsfeeds/Satellite Svcs. 75- Employment Services 75- Executive Search 76- Fulfillment 76- Graphic Services 77- Integrated Marketing & PR 77- Interactive/Multimedia Services 78- Management Consultants 78- Measurement and Evaluation 78- Media Lists

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Media Monitoring -79 Media Tours/Roadshows -79 Media Training -79 Mergers & Acquisitions -81 Newsletters -81 Newswires/Press Services -81 Photo Distribution -81 Photographers/Stock Photo -81 Press Release Distribution -82 Printing -82 Promotions -82 Public Relations Networks -84 Public Service Announcements -85 Radio -85 Research (Marketing Research) -87 Satellite Media Tours -88 Search Engine Optimization (SEO) -90 Social Media -90 Software Products -92 Speakers Service (Talent) -93 Special Events - 93 Speechwriting -94 TV Production -94 Translation Services -95 Video -95 Webcasting -97 Website Development -97

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2015 PR BUYER’S GUIDE annual reports/branding Annual Reports/ Advertising Women of New York, 28 W. [email protected]; 44th St., #912, New York, NY 10036. www.strategic-alliances.org. Mike Design/Branding 212/221-7969; fax: 212/221-8296. Leonetti, Pres. & CEO. www.awny.org. Lynn Branigan, Exec. Dir. Automotive PR Council, Original Bernhardt Fudyma Design Group, 38 Alliance for Women in Media, 2365 Equipment Suppliers Assn., 1301 W. E. 29th St., 9th flr., New York, NY 10016. Harrodsburg Rd., #A325, Lexington, KY Long Lake Rd., #225, Troy, MI 48098. 212/889-9337. www.bfdg.com. Craig 40504. 202/750-3664. 248/952-6401. [email protected]; Bernhardt, Pres. www.allwomeninmedia.org. Debra www.oesa.org. April Buford, Director, Hurston, Exec. Director. Comms. Brand Union, The, 3 Columbus Circle, 11th flr., New York, NY 10019. 212/336- American Association of Advertising British American Business Inc., 52 3200. www.thebrandunion.com. Agencies (4As), 1065 Ave. of the Vanderbilt Ave., 20th flr., New York, NY Toby Southgate, CEO. Americas, 16th flr., New York, NY 10018. 10017. 212/661-4060; fax: 212/661-4074. 212/682-2500. www.aaaa.org. Nancy Hill, www.babinc.org. Richard Furslan, CEO, Eisenberg & Associates, 3102 Oak Lawn Pres. & CEO. Wendy Mendenhall, Managing Director. Ave., Ste. 750, Dallas, TX 75219. 214/528-5990. www.eisenberginc.com. American Association of Political Business Marketing Association, 1833 Arthur Eisenberg, Pres. Consultants, 8400 Westpark Dr., 2nd flr., Centre Point Circle, #123, Naperville, IL McLean, VA 22102. 703/245-8020. 60563. 630/544-5054. Galperin Design Inc., 2280 Frederick www.theaapc.org. Alana Joyce, Exec. Dir. www.marketing.org. Al Maag, Exec. Dir. Douglass Blvd., #9D, New York, NY 10027. 212/873-1121. American Marketing Association, The, Chief Marketing Officer Council, 1494 [email protected]; 311 South Wacker Dr., #5800, Chicago, Hamilton Ave., San Jose, CA 95125. www.galperindesign.com. Peter Galperin, IL 60606. 312/542-9000. 408/677-5300 x5333. Pres. www.marketingpower.com. Russ Klein, www.cmocouncil.org. Donovan Neale- CEO. May, Exec. Dir. INC Design, 35 West 35th St., New York, NY 10001. 212/599-2222. Arthur W. Page Society, 230 Park Ave., Communication Leadership Exchange, [email protected]; #455, New York, NY 10169. 212/400- The, 65 Enterprise, Aliso Viejo, CA www.incdesign.com. Bill Ferguson, Mng. 7959. www.awpagesociety.com. Roger 92656. 866/463-6226; fax: 949/715-6931. Partner. Bolton, Pres. www.thecommunicationexchange.org. Fred Droz, Exec. Dir. John Kneapler Design, 151 W. 19th St., ASAE & The Center For Assn. #11C, New York, NY 10011. 212/463- Leadership, 1575 I St., N.W., #1100, CPR, The International Institute For 8774. www.johnkneaplerdesign.com. Washington, DC 20005. 202/371-0940. Conflict Prevention and Resolution, 575 John Kneapler. www.asaecenter.org. John H. Graham, Lexington Ave., 21st flr., New York, NY Pres. & CEO. 10022. 212/949-6490. www.cpradr.org. Johnson Strategic Communications, Inc., Noah J. Hanft, Pres./CEO. P.O. Box 27227, Overland Park, KS Association for Conflict Resolution, 66225-7227. 913/649-8885; fax: 913/649- 12100 Sunset Hills Rd., #130, Reston, VA Direct Marketing Association, 1120 Ave. 8885. www.johnsonstrategic.com. 20190. 703/234-4141; fax: 703/435-4390. of the Americas, 13th flr., New York, NY Richard Johnson, Pres. Nancy Flatters, Pres. 10036. 212/768-7277. www.the-dma.org. Jane Berzan, Pres. Lippincott, 499 Park Ave., New York, Association for Education in NY 10022. 212/521-0000. Journalism and Mass Communications, Direct Marketing Club of New York, 54 [email protected]. Rick Wise, CEO. 234 Outlet Pointe Blvd., Ste. A, Adams St., Garden City, NY 11530. Columbia, SC 29210. 803/798-0271; 516/746-6700; fax: 516/294-8141. Point Five Design, 118 E. 25th St., 10th fax: 803/772-3509. www.aejmc.org. www.dmcny.org. Stuart Boysen, Exec. Dir. flr., New York, NY 10010. 212/414-4309. Jennifer McGill, Exec. Dir. www.point5.com. Alissa Levin, Founder Electronic Retailing Association, 607 & Principal. Association for Women in 15th St., N.W., #530, Washington, DC Communications, 3337 Duke St., 20005. 800/987-6462; 703/841-175. Alexandria, VA 22314. 703/370-7436. www.retailing.org. Julie Coons, Pres. & Associations www.womcom.org. Pamela Valenzuela, CEO. Exec. Dir. Entertainment Publicists Professional Advertising Club of New York, 989 Ave. Association of Government Relations Society, P.O. Box 5841, Beverly Hills, of the Americas, 7th fl., New York, NY Professionals, 300 N. Washington St., CA 90209. 818/760-8995. 10018. 212/533-8080. www.theadvertis- #205, Alexandria, VA 22314. 703/960- www.eppsonline.org. Nicole Player. ingclub.org. Gina Grillo, Pres. & CEO. 3011. www.grprofessionals.org. Robert Hay, Exec. Dir. Florida PR Association, 40 Sarasota Ctr. Advertising Specialty Institute, 4800 Blvd., #107, Sarasota, FL 34240. 941/365- Street Rd., Trevose, PA 19053. 800/546- Association of Strategic Alliance 2135. www.fpra.org. Cheray Keyes- 1350, 212/953-400. www.asicentral.com. Professionals, 960 Turnpike St., #3A, Shima, Co-Exec. Dir., Christopher Timothy M. Andrews, Pres. & CEO. Canton, MA 02021. 781/562-1630. Carroll, Co-Exec. Dir.

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2015 PR BUYER’S GUIDE associations Healthcare Businesswomen’s 202/429-5300. www.nab.org. Dennis National Hispanic Media Coalition, 55 Association, 373 Route 46 West, Bldg. E, Wharton, Exec. VP, Media Rels. S. Grand Ave., Padadena, CA 91105. #215, Fairfield, NJ 07004. 973/575-0606; 626/792-6462. [email protected]; fax: 973/575-1445. www.hbanet.org. National Association of Business [email protected]. Alex Nogales, Pres. & CEO. Carole Davis-Grossman, Exec. Dir. Political Action Committees, 101 Constitution Ave., N.W., #L-110, National Investor Relations Institute, Hospitality Sales & Marketing Washington, DC 20001. 202/341-3780. 225 Reinekers Lane, #560, Alexandria, Association Int’l., 7918 Jones Branch www.nabpac.org. Geoffrey Ziebart, Exec. VA 22314. 703/562-7700; fax: 703/562- Dr., #300, McLean, VA 22102. 703/506- Dir. 7701. www.niri.org. Matt Brusch, VP, 3280; fax: 703/506-3266. www.hsmai.org. Comms. & Practice Information. Robert Gilbert, Pres. & CEO.

Institute for PR, Univ. of Florida, P.O. National School PR Association, 15948 Box 118400, 2096 Weimer Hall, Derwood Rd., Rockville, MD 20855. Gainesville, FL 32611-8400. 352/392- 301/519-0496; fax: 301/519-0494. 0280. www.instituteforpr.org. Frank www.nspra.org. Rich Bagin, Exec. Dir. Ovaitt, Pres. & CEO. National Association of Government Communicators, 201 Park Washington National Writers Association, 10940 S. Int’l Women’s Media Foundation, 1625 Court, Falls Church, VA 22046. 703/538- Parker Rd., #508, Parker, CO 80134. K St., N.W., #1275, Washington, DC 1787. www.nagconline.org. Elizabeth 303/841-0246. www.nationalwriters.com. 20006. 202/496-1992; fax: 202/496-1977. Armstrong, Exec. Dir. Sandy Whelchel, Exec. Dir. [email protected]. Elisa Lees Munoz, Exec. Dir. The National Association of Government Communicators (NAGC) New England Society for Healthcare International Association of Business is a national not-for-profit professional Communications, PO Box 581, West Communicators, 601 Montgomery St., network of federal, state and local Newbury, MA 01985. 978/948-8600. #1900, San Francisco, CA 94111. government employees who dissemi- www.neshco.org. Kelly Woodsum, Exec. 415/544-4700; fax: 415/544-4747. nate information within and outside Dir. www.iabc.com. Carlos Fulcher, Exec. Dir. government. Members are editors, writers, graphic artists, video profes- New York Financial Writers International Association of Business sionals, broadcasters, photographers, Association, P.O. Box 338, Ridgewood, Communicators, Wash., D.C. Chapter, information specialists and agency NJ 07451. 201/612-0100. 10378 Democracy Lane, Ste. A, Fairfax, spokespersons. www.nyfwa.org. VA 22030. 703/267-2322; fax: 703/691- NAGC’s blue pencil & gold 0866. www.iabcdcmetro.org. Sherri Core, screen awards program honors the Dir. of Admin. creative excellence of government New York Market Radio Association, communicators and demonstrates to 125 W. 55th St., 21st flr., New York, NY International Association of Speakers top executives that the work is high 10019. 646/254-4493. www.nymrad.org. Bureaus, 3933 S. McClintock Dr., #505, quality, effective and deserving of Deborah Beagan, Exec. Dir. Tempe, AZ 85282. 480/839-1423; continued support. fax: 480/603-4141. www.iasbweb.org. NAGC awards the government New York Women in Communications, Marie Fredette, Exec. VP. communicator of the Year to one who has helped instill public trust by 355 Lexington Ave., 15th flr., New York, International Digital Enterprise effectively presenting accurate, timely NY 10017-6603. 212/297-2133; fax: Alliance, 1600 Duke St., #420, and meaningful information, some- 212/370-9047. [email protected]; www.nywici.org. Marie Ungaro, Exec. Alexandria, VA 22314. 703/837-1070. times under exceptional circum- www.idealliance.org. David Steinhardt, Dir. stances. It is presented at the NAGC Pres. & CEO. Communications School, June 2014 in Washington, DC. International PR Assn., IPRA, PO Box Online News Association, c/o NPR, 1111 6945, London, W1A 6US U.K. 44 1903 N. Capitol St., N.E., 6th flr., Washington, 74 4442. www.ipra.org. National Association of Personnel DC 20002. 646/290-7900. Services, 78 Dawson Village Way, #410- [email protected]; Issue Management Council, 207 Loudoun 201, Dawsonville, GA 30534. 706/531- www.journalists.org. Jane McDonnell, St. S.E., Leesburg, VA 20175. 793/777- 0060. www.naps360.org. Trinette Exec. Dir. 8450. www.issuemanagement.org. Teresa R.Cunningham, Pres. Yancey Crane, Pres. Pennsylvania Association for National Black PR Society, 14636 Government Relations, PO Box 116, Runnymede St., Van Nuys, CA 91405. LACP - League of American Harrisburg, PA 17108. 717/939-1900; fax: 888/976-0005. www.nbprs.org. Communications Professionals, 999 717/939-7900. www.pagr.org. Vanderbilt Beach Rd., #200, Naples, FL 34108. 800/709-LACP. www.lacp.com. National Foundation for Women Tyson Heyn, Founder. Legislators, 1727 King St., #300, Philadelphia PR Association, PO Box Alexandria, VA 22314. 703/518-7931. 579, Moorestown, NJ 08057. 215/557- National Association of Broadcasters, www.womenlegislators.org. Jody Thomas, 9865. www.ppra.net. Denise Downing, 1771 N St., N.W., Washington, DC 20036. Exec. Dir. Exec. Dir.

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2015 PR BUYER’S GUIDE associations Publicity Club of New York, P.O. Box Women in Government Relations, 8400 6765, FDR Station, New York, NY Westpark Dr., 2nd flr., McLean, VA 10150-6765. [email protected]; 22102. 703/610-9030; fax: 703/995-0528. www.publicityclub.org. Peter Himler, Pres. www.wgr.org. Emily Bardach, Executive Director. Radio Television Digital News PR Council, 32 East 31st St., 9th Floor Association, 529 14th St., N.W., #1240, Word of Mouth Marketing Association, South, New York, NY 10016. 646/588- Washington, DC 20045. 202/662-7257. 65 East Wacker Pl., #500, Chicago, IL 0139. Kathy Cripps, President. www.rtdna.org. Mike Cavender, Exec. Dir. 60601. 312/853-4400. www.womma.org. Susan Fanning, Pres. U.S. trade association with 100+ member agencies. Mission: build the Awards market and firms’ value as strategic business partners. See “Find-A-Firm” at www.prfirms.org. Also see RFP 70kft, 208 N. Market St., Unit 490, Builder (http://rfp.prfirms.org). Dallas, TX 75202. 214/653-1600, ext. SIIA, 1090 Vermont Ave., N.W., 6th flr., 107. www.70kft.com. Tiffany Bryant. Professional Marketing Forum, 422 Washington, DC 20005. 202/289-7442. Salisbury House, London Wall, London, [email protected]; www.siia.net. Eileen Adrian Awards, Hospitality Sales & EC2M 5QQ U.K.. 020 7786 9786; Bramlet, VP, Mktg. & Comms. Marketing Association Int’l., 7918 Jones fax: 020 7786 9799. www.pmforum.co.uk. Branch Drive, #300, McLean, VA 22102. SIIA is an umbrella organization Richard Chaplin, Founder & CEO. 703/506-3280; fax: 703/506-3266. that represents a variety of distinct www.hsmai.org. Robert A. Gilbert, Pres. constituencies from technology, data Promotional Products Association Int’l., & CEO. 3125 Skyway Circle North, Irving, TX and media companies. SIIA provides global services in government 75038-3526. 888/426-7724; 972/252- Advertising Woman of the Year Award, 0404; fax: 972/258-3004. www.ppai.org. relations, business development, corporate education and intellectual Advertising Women of NY, 25 W. 44th Paul Bellantone, Pres. & CEO. St., #912, New York, NY 10036. 212/221- property protection to the leading 7969. www.awny.org. Lynn Branigan, companies that are setting the pace PRSA/Georgia, 4971 Staverly Lane, Exec. Dir. Norcross, GA 30092. 770/449-6369; for the digital age. fax: 770/449-6589. www.prsageorgia.org. Alexander Hamilton Medal - Institute Denise Grant, COO. Society for Healthcare Strategy & Market Development, 155 N. Wacker for PR, University of Florida, PO Box PRSA/National Capital Chapter, 10378 Dr., Chicago, IL 60606. 312/422-3888. 118400, 2096 Weimer Hall, Gainesville, Democracy Lane, Ste. A, Fairfax, VA www.shsmd.org. Diane Weber, Exec. Dir. FL 32611-8400. 352/392-0280. 22030. 703/691-9212. www.prsa-ncc.org. www.instituteforpr.org. Frank Ovaitt, Pres. & CEO. Sherri Core, Chapter Mgr. Society for Technical Communication, 9401 Lee Highway, #300, Fairfax, VA PRSA/New York Chapter, 41 Madison 22031. 703/522-4114. www.stc.org. AME - Advertising & Marketing Ave., 5th Flr., New York, NY 10010. Christopher Lyons, CEO. Effectiveness Awards, 260 W. 39th St., 212/228-7228. [email protected]; 10th flr., New York, NY 10018. 212/643- www.prsany.org. Society of American Business Editors 4800. www.AMEawards.com. Alisun and Writers, Inc., Walter Cronkite Armstrong, Exec. Dir. Public Affairs Council, 2121 K St., School of Journalism and Mass N.W., #900, Washington, DC 20037. Communication, Arizona State Univ., 555 American Hotel & Lodging 202/787-5950; fax: 202/787-5942. N. Central Ave., #302, Phoenix, AZ Association’s Stars of the Industry www.pac.org. Douglas Pinkham, Pres. 85004. 602/496-7862. www.sabew.org. Awards, 1201 New York Ave., N.W., Kathleen Graham, Exec. Dir. #600, Washington, DC 20005. 202/289- Public Relations Society of America 3100; fax: 202/289-3199. www.ahla.com. (PRSA), 33 Maiden Lane, 11th flr., New Rosanna Maietta, Sr. VP, Comms. & PR. York, NY 10038. 212/460-1400. Society of American Travel Writers www.prsa.org. Stephanie Cegielski, VP, (SATW), 529 Fourteenth St., N.W., #750, Public Relations. Washington, DC 20045. 202/591-2476. APEX Awards, Communications www.satw.org. Mary Donovan, Exec. Dir. Concepts, Inc., 7481 Huntsman Blvd., Publicity Club of Chicago, P.O. Box #720, Springfield, VA 22153. 703/643- 484, Park Ridge, IL 60068. 773/463-5560; Society of Professional Journalists, 2200. [email protected]; fax: 773/463-5570. Eugene S. Pulliam National Journalism www.ApexAwards.com. John De Lellis, [email protected]; www.publicity.org. Center, 3909 N. Meridian St., Editor and Publisher, Anne Lopez, Apex Kim Biederman. Indianapolis, IN 46208-4045. 317/927- Program Manager. 8000; fax: 317/920-4789. www.spj.org. Publicity Club of New England, PO Box Joe Skeel, Exec. Dir. ARC Awards, Sponsored by MerComm, 520444, Winthrop, MA 02152. 508/213- 500 Executive Blvd., Ossining-on-Hudson, 8800. [email protected]; Washington Women in PR, Washington NY 10562. 914/923-9400. www.pubclub.org. Megan Noonan, Square, P.O. Box 65297, Washington, DC www.mercommawards.com. Reni L. Witt, Executive Administrator. 20035. [email protected]; www.wwpr.org. Pres.

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aWards 2015 PR BUYER’S GUIDE

Association TRENDS Annual All-Media on-Hudson, NY 10562. 914/923-9400. Matrix Awards, NY WICI, 355 Contest, Columbia Books, 4340 East- www.mercommawards.com. Reni L. Witt, Lexington Ave., 15th flr., New York, NY West Highway, #300, Bethesda, MD Pres. 10017. 212/297-2133; fax: 212/370-9047. 20814. 202/464-1662. www.nywici.org. Maria Ungaro, Exec. Dir. www.associationtrends.com. Jamie Herring. Gold Anvil Award of PR Society of Mercury Awards, Sponsored by America, 33 Maiden Lane, 11th Flr., New Astrid Awards, Sponsored by MerComm, MerComm, 500 Executive Blvd., Ossining- York, NY 10038. 212/460-1400. 500 Executive Blvd., Ossining-on-Hudson, on-Hudson, NY 10562. 914/923-9400. www.prsa.org. Stephanie Cegielski, VP, PR. NY 10562. 914/923-9400. www.mercommawards.com. Reni L. Witt, www.mercommawards.com. Reni L. Witt, Pres. Pres. Gold Circle Awards, ASAE & The Center for Association Leadership, 1575 I National Association of Government AVA Digital Awards, Association of St., N.W., #1100, Washington, DC 20005. Communicators, 201 Park Washington Marketing and Communication 202/371-0940. www.asaecenter.org. John Court, Falls Church, VA 22046. 703/538- Professionals, 127 Pittsburg St., Dallas, H. Graham, Pres. & CEO. 1787. www.nagconline.org. Elizabeth TX 75207. 214/377-3527. Armstrong, Exec. Dir. www.avaawards.com. Gold Ink Awards, North American Publishing Co., 1500 Spring Garden St., See full listing under Associations. Bell Ringer Awards, Publicity Club of 12th flr., Philadelphia, PA 19130. New England, P.O. Box 520444, 215/238-5300. www.goldink.com. Mike New Jersey Awards, New Jersey Winthrop, MA 02152. 508/213-8800. Cooper. Advertising Club, 199 Prospect Ave., P.O. [email protected]; Box 7250, North Arlington, NJ 07031. www.pubclub.org/bellringer-awards. 201/998-5133; fax: 201/998-7839. Gold Quill Awards, Int’l. Association of Megan Noonan, Exec. Administrator. www.njadclub.org. Pat Hanley, Business Communicators, 601 Administrator. Bronze Anvil Awards of PR Society of Montgomery St., #900, San Francisco, CA 94111. 415/544-4700. www.iabc.com. America, 33 Maiden Lane, 11th flr., New New York Festivals, Int’l Television & Carlos Fulcher, Exec. Dir. York, NY 10038. 212/460-1400. Film Awards, 260 W. 39th St., 10th flr., www.prsa.org. Stephanie Cegielski, VP, PR. New York, NY 10018. 212/643-4800. Golden Trumpet Awards, Publicity Club www.newyorkfestivals.com. Rose Clarion Awards, Association for Women of Chicago, P.O. Box 484, Park Ridge, IL Anderson, Exec. Dir. in Communications, 3337 Duke St., 60068. 773/463-5560; fax: 773/463-5570. Alexandria, VA 22314. 703/370-7436. [email protected]; www.publicity.org. Outstanding Educator Award of PR www.womcom.org. Pamela Valenzuela, Kim Biederman. Society of America, 33 Maiden Lane, Exec. Dir. 11th flr., New York, NY 10038. 212/460- Hermes Creative Awards, Association of CLIO Awards, 770 Broadway, 7th flr., 1400. www.prsa.org. Stephanie Cegielski, Marketing and Communication New York, NY 10003. 212/683-4300. VP, PR. www.clioawards.com. Nicole Purcell, Professionals, 127 Pittsburg St., Dallas, Exec. VP. TX 75207. 214/377-3525. Paul M. Lund Public Service Award of www.hermesawards.com. PR Society of America, 33 Maiden Lane, 11th flr., New York, NY 10038. 212/460- iNova Awards, Sponsored by MerComm, 1400. www.prsa.org. Stephanie Cigielski, 500 Executive Blvd., Ossining-on-Hudson, VP, PR. NY 10562. 914/923-9400. www.mercommawards.com. Reni L. Witt, Power of A Awards, ASAE & The Center CODiE Awards, Software & Info Pres. for Association Leadership, 1575 I St., Industry Association, 1090 Vermont Ave., N.W., #1100, Washington, DC 20005. N.W., 6th flr., Washington, DC 20005. Jack Felton Golden Ruler Award, 202/371-0940; fax: 202/371-8315. 415/654-5422. www.siia.net/codies. Angel Institute for PR, University of Florida, www.asaecenter.org. John H. Graham, Scott, Awards Program Mgr. P.O. Box 118400, 2096 Weimer Hall, Pres. & CEO. Gainesville, FL 32611-8400. 352/392- Questar Awards, Sponsored by In the past years, the SIIA CODiE 0280. www.instituteforpr.org. Frank E. MerComm, 500 Executive Blvd., Ossining- Awards have recognized more than Ovaitt, Pres. & CEO. 1,000 software and information com- on-Hudson, NY 10562. 914/923-9400. panies for achieving excellence. The www.mercommawards.com. Reni L. Witt, Magellan Awards, LACP - League of Pres. CODiE Awards remain the only peer- American Communications Professionals, recognized program in the content, 999 Vanderbilt Beach Rd., #200, Naples, ReBrand 100 Global Awards, 24 Corliss education, and software industries so FL 34108. 800/709-LACP. St., #6791, Providence, RI 02940. each CODiE Award win serves as www.lacp.com. Tyson Heyn, Founder. 401/277-4877. www.rebrand.com. Anaezi incredible market validation for a Modu, Founder & CEO. product’s innovation, vision, and MarCom Awards, Association of overall industry impact. Marketing and Communication Sigma Delta Chi Awards, c/o Society of Professionals, 127 Pittsburg St., Dallas, Professional Journalists, Eugene S. Galaxy Awards, Sponsored by TX 75207. 214/377-3524. Pulliam Nat’l Journalism Center, 3909 N. MerComm, 500 Executive Blvd., Ossining- www.marcomawards.com. Meridian St., Indianapolis, IN 46208-

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2015 PR BUYER’S GUIDE books

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Affairs Council, 2033 K St., NW, #700, Timothy Coombs, Sage Publications, Washington, DC 20006. 202/872-1790; MediaMax Online’s Daily Buzz Thousand Oaks, CA, 2006, 539 pages. www.pac.org, 291 pages. service has been a standard in media monitoring for the motion picture stu- Trust: The Secret Weapon of Effective Winning PR in the Wired World, by dios and PR agencies. Daily Buzz Business Leaders, by Kathy Bloomgarden, Don Middleberg. McGraw-Hill. employs media professionals and St. Martin’s Press, 223 pages. Amazon.com, 236 pages. incorporates layers of technology to

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2015 PR BUYER’S GUIDE clipping services deliver accurate, edited and analyzed [email protected]; Speakers On Healthcare, 10870 NW breaks that meet the quality and timely www.cavanaughassociates.com. Tim Laurinda Court, Portland, OR 97229. needs of our clients. MediaMax Online Cavanaugh. 503/345-9164. also provides unique distribution serv- [email protected]; ices for electronic press kits, promos, Cavanaugh & Associates, Inc. www.speakersonhealthcare.com. toolkits, & spots through its EPK.tv site, provides celebrities in any category Jo Cavender, Karen Kendig, Founders. and offers managed media distribution for everything from product launches, via its MMD.tv platform. promotional events, SMTs and Westport Entertainment Associates, full scale endorsements, to personal 1120 W. State Route 89A, Suite B1, appearances, speeches and perform- Sedona, AZ 86336. 203/319-4343. ances. We provide personalized www.westportentertainment.com. Mary service in ensuring a perfect celebrity Lalli, Bill Stankey. fit for all target demographic needs. With over 20 years experience in the Clipping Services entertainment industry, our celebrity News Data Service, 29 Hopkins Rd., relationships make the difference. Plainfield, NH 03781. 708/949-8407. [email protected]; www.newsdataservice.com. Dave Vergin, VP, Sales & Bus. Dev. Cision, 332 S. Michigan Ave., Suite 800, News Data Service is the industry’s Chicago, IL 60604. 866/639-5087. largest and most experienced [email protected]; us.cision.com. cooperative of media monitoring Cision’s media clipping services organizations providing comprehen- Celebrity Access, Inc., 4247 Kraft Ave., include news, print, blog, internet and sive reporting, clipping and analysis Studio City, CA 91604. 818/508-1300; broadcast clips - all delivered through services from all media types (TV, fax: 888/367-7574. a single platform. See where your Radio, Online and Print). [email protected]; placements appeared in newspapers News Data Service clients (including; www.celebrityaccessinc.com. Glenn and magazines, and get real-time the world’s largest PR and Marketing Rosenblum. alerts of your online and social media Firms, Fortune 500 organizations, coverage. Also gain access to the Government, the entertainment indus- Celebrity Access, Inc. a one-stop LexisNexis library of content to try and many others in the public and shop for corporations seeking the search an archive of tens of thou- private sectors) receive the highest services of a celebrity for almost any sands of print publications. level of customer service, easy-to- occasion. We run the gamut from use tools, speed, content depth and promotional events to product launch- CustomScoop, 130 Pembroke Rd., Suite accuracy that enables them to focus es, product endorsements, media 150, Concord, NH 03301. 603/410-5000. on their primary objectives. tours, direct response marketing and www.customscoop.com. Chip Griffin, CEO. infomercials. No upfront costs, com- ShadowTV, 630 Ninth Ave., Suite 1000, petitive pricing and A to Z personal New York, NY 10036. 212/445-2540. service. [email protected]; [email protected]; www.shadowtv.com. Celebrity Endorsement Network, 23679 Calabasas Rd., #728, Calabasas, CA 91302. Camera-Ready 818/225-7090. ww.celebrityendorsement.com. Noreen Jenney. Releases MediaMax Online, 550 N 3rd St., Celebrity Service Int’l Inc., 1680 N. Burbank, CA 91502. 818/260-8160. Home Improvement Time Inc., 7425 Vine St., Los Angeles, CA 90028. [email protected]; Steubenville Pike, P.O. Box 247, Oakdale, 323/957-0508; fax: 323/957-0559. www.mediamaxonline.com. John Libby, PA 15071-0247. 412/787-2881; fax: 412/ www.celebrityservice.com. Karen President. 787-3233. homeimprovementtime.com. Abouab, Mng. Dir. MediaMax Online’s Daily Buzz Carole Stewart. service has been a standard in media Celebrity Source, The, 8033 Sunset monitoring for the motion picture Blvd., #2500, Los Angeles, CA 90046. studios and PR agencies. Daily Buzz Celebrities 323/651-3300. [email protected]; employs media professionals and www.celebritysource.com. Rita Tateel, Pres. incorporates layers of technology to Greater Talent Network, 437 Fifth Ave., deliver accurate, edited and analyzed New York, NY 10016. 212/645-4200; fax: breaks that meet the quality and timely 212/627-1471. www.greatertalent.com. needs of our clients. MediaMax Online Don R. Epstein. also provides unique distribution services for electronic press kits, promos, Cavanaugh & Assocs. Inc., 14350 Lloyd Kolmer Enterprises, 65 West 55th toolkits, & spots through its EPK.tv site, Addison St., #222, Sherman Oaks, CA St., New York, NY 10019. 212/582-4735. and offers managed media distribution 91423. 818/907-5210; fax: 818/907-5217. Lloyd Kolmer, Pres. via its MMD.tv platform.

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2015 PR BUYER’S GUIDE content marketing Newz Group, P.O. Box 873, Columbia, •Web Video Production Crisis Management MO 65205. 800/474-1111; fax: 573/474- •Video Press Junkets 1001. www.newzgroup.com. Sara Frieling, •Radio News Releases Dir., Customer Service. 70kft, 208 N. Market St., Unit 490, Dallas, TX 75202. 214/653-1600, ext. Conventions/ 107. [email protected]; www.70kft.com. Content Marketing Conference Planners Abernathy MacGregor Group, The, 277 Park Ave., 39th flr., New York, NY 10172. Conference Board, The, 845 Third Ave., 212/371-5999. www.abmac.com. New York, NY 10022. 212/759-0900; 212/980-7014. www.conference- See Crisis Comms. profiles on pg. 40. Cision, 332 S. Michigan Ave., Suite 800, board.org. Jonathan Spector, CEO. Chicago, IL 60604. 866/639-5087. [email protected]; us.cision.com. E.J. Krause & Associates Inc., 6430 Rockledge Dr., #200, Bethesda, MD Cision’s Content Marketing Suite 20817. 301/493-5500; fax: 301/493-5705. gives you all the tools necessary to www.ejkrause.com. Ned Krause, Pres. & market your branded content to your CEO. target audience. Create and publish your content to your customized Copywriters Blink, 2300 Peachford Rd., Suite 2109, social newsroom. Then amplify your Dunwoody, GA 30338. 470/299-6575; fax: content to thousands of publisher 470/299-6575. [email protected]; sites including Time, CNN and Rolling 70kft, 208 N. Market St., Unit 490, www.blinkmanship.com. Laurel Kennedy, Stone where your audience is already Dallas, TX 75202. 214/653-1600, ext. Principal. 107. [email protected]; www.70kft.com. engaged. Finally, measure your content marketing efforts and see Blink is a crisis communications what worked and where there are company for food channel organiza- opportunities for improvement. tions. We manage food chain issues from “seed to store” — consumer Market it Write, 106 Central Park South, Corey Weiner Marketing reaction, health/nutrition, packaging, New York, NY 10019. 212/757-7572. Communications Project Management, responsibility and more. [email protected]; 2750 NW 88 Terrace Bldg. A, Floor 3, Our difference? www.marketitwrite.com. Mistina Picciano. Coral Springs, FL 33065. 888/913-1419. •Blink starts immediately. We’re [email protected]; Have an experienced writing team rooted in agricultural and crisis www.b2bmarketingmaterials.com; at your disposal, as needed: experience. www.twitter.com/weinercorey. Blogging, web copy, press releases, •Blink principals work at your side. bylined articles, white papers, case No hand-off to junior people. studies, newsletters. •Blink lets you sleep at night. Products like Reputation Current D S Simon Productions, 229 West 36th Ratio, Crisis Gap Analysis, Crisis St., 9th flr., New York, NY 10018. ProPRcopy, 544 East Ogden Ave., 700- 120, Milwaukee, WI 53202. 800/746-3121. Simulation help test — and fix — your 212/736-2727. www.dssimon.com. Doug current crisis plan. Simon, Pres. & CEO. [email protected]; www.ProPRcopy.com. Joe Donovan. D S Simon is an award-winning Dilenschneider Group, MetLife Bldg., 200 Park Ave., 26th flr., New York, NY digital, social and strategic video 10166. 212/922-0900 communications firm that helps CPA/Consulting www.thedilenschneidergroup.com. organizations and brands secure Services more exposure for their products, See Crisis Comms. profiles on pg. 40. initiatives and events on TV, radio, Buchbinder Tunick & Company LLP, online and through social media, One Pennsylvania Plaza, Suite 5335, New as well as offering Amplify, a York, NY 10119. 212/695-5003. ground-breaking, cross-platform www.buchbinder.com. Richard Goldstein, digital distribution service. Partner, Marc Niederhoffer, Partner. DSS offers: Feintuch Communications, 245 Park Ave., 39th flr., New York, NY 10167. •Digital Media EHM Group LLC, 630 9th Ave., Suite 212/808-4901. [email protected]; •Social Media Marketing 412, New York, NY 10036. 212/397-8357. www.feintuchcommunications.com. •Satellite Media Tours www.ehmgroup.com. Richard Anderson, Senior Managing Dir. •Co-Op Satellite Media Tours •Radio Media Tours Gould+Partners LLC, One Penn Plaza, Feintuch Communications enjoys •Internet Media Tours Suite 5335, New York, NY 10119. deep crisis communications counsel- •PSA’s 212/896-1909; cell: 917/783-4500. ing experience – having provided sup- •HD Studio [email protected]; port to non-profits, emerging growth •B-Roll/News Video Production www.gould-partners.com. Rick Gould, companies and the Fortune 500. Our •Media Training CPA, J.D., Mng. Partner. Continued at top of next page

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2015 PR BUYER’S GUIDE crisis management Feintuch Communications continued Sachs Media Group, 114 S. Duval St., Media and PR pros know that the Tallahassee, FL, 32301. 850/222-1996. best media outreach starts with senior team can help to enhance and www.sachsmedia.com. Cision’s media database. We wrote protect your organization’s reputation. the book on how to target the media. We work with your team to develop See Crisis Comms. profiles on pg. 40. From our beginnings back in 1932 as customized, crisis communications Sard Verbinnen & Co., 630 Third Ave., the “Bacon’s Directories” to the Cision plans; crisis preparation training; and 9th flr., New York, NY 10017. 212/687- global media database now with over 24/7 crisis counseling and communi- 8080. www.sardverb.com. 1.6 million influencers and outlets – cations support. We are well versed including emerging and social media. in helping organizations work their See Crisis Comms. profiles on pg. 40. We are the industry’s must-have way through challenging crises Sitrick and Company, 11999 San resource and your secret weapon. including shareholder and corporate Vicente Blvd, Penthouse, Los Angeles, governance issues, employee or com- CA 90049. 310/788-2850. Congressional Yellow Book, Leadership munity problems, product recalls, litiga- See Crisis Comms. profiles on pg. 40. Directories, 1667 K St., N.W., #801, tion and government investigations. Washington, DC 20006. 202/347-7757. The best crisis plan? It’s the one devel- Sloane & Company, 7 Times Square, 17th www.leadershipdirectories.com. Sue oped NOW – before your organiza- flr., New York, NY 10036. 212/486-9500. Healy, Sr. VP, Products and Content. tion’s reputation is under attack. www.sloanepr.com. Consultants and Consulting See Crisis Comms. profiles on pg. 40. Fineman PR, 150 Post St., Suite 620, San Organizations Directory, Gale, Part of Francisco, CA 94108. 415/392-1000. Solomon McCown & Company, Inc., 177 Cengage Learning, 27500 Drake Rd., www.finemanpr.com. Milk Street, Suite 610, Boston, MA 02109. Farmington Hills, MI 48331. 800/877- See Crisis Comms. profiles on pg. 40. 617/695-9555. www.solomonmccown.com. 4253; 248/699-4253. www.cengage.com. Michael Hansen, CEO. See Crisis Comms. profiles on pg. 40. ICR, 761 Main Ave., Norwalk, CT 06851. Directory of Business Information 203/682-8200. www.icrinc.com. Spong, 110 North Fifth St., Minneapolis, MN 55403. 612/375-8500. Resources, Grey House Publishing, 4919 See Crisis Comms. profiles on pg. 40. www.spongpr.com. Route 22, P.O. Box 56, Amenia, NY 12501. 800/562-2139; 518/789-8700. See Crisis Comms. profiles on pg. 40. www.greyhouse.com. Leslie Mackenzie, Stanton Public Relations & Marketing, Publisher. 880 Third Ave., New York, NY 10022. Directory of Executive Recruiters, 212/366-5300. www.stantonprm.com. Kennedy Information, 24 Railroad St., Institute for Crisis Management See Crisis Comms. profiles on pg. 40. Keene, NH 03431. 800/531-0007; 502/587-0327 (KY); 303/880-8255 (CO). 603/357-8100. www.kennedyinfo.com. www.crisisconsultant.com. Deborah Weber Shandwick, 909 Third Ave., New Michelle McDonald, CFO. Hileman, Pres. & CEO. York, New York 10022. 212/445-8000. www.webershandwick.com. Editor & Publisher Newspaper Data See Crisis Comms. profiles on pg. 40. See Crisis Comms. profiles on pg. 40. Book and Interactive Database, Editor & Publisher, 17782 Cowan, Ste. A, Irvine, Jackson Spalding, 1100 Peachtree St., Weiss PR, 1101 E 33rd Street, Suite C303 CA 92614. 949/660-6150. NE, 18th flr., Atlanta, GA 30309. Baltimore, MD 21218. 443/451-7144. www.editorandpublisher.com. Duncan 404/724-2500. www.jacksonspalding.com. www.weisspr.com. McIntosh, Publisher. See Crisis Comms. profiles on pg. 40. See Crisis Comms. profiles on pg. 40. Encyclopedia of Associations: National Joele Frank, Wilkinson Brimmer Organizations of the U.S., Gale, Part of Katcher, 622 Third Ave., 36th flr., New Directories Cengage Learning, 2700 Drake Road, York, NY 10017. 212/355-4449. Farmington Hills, MI 48331-3535. www.joelefrank.com. All-In-One Media Directory, Gebbie 800/877-4253; 248/699-4253. See Crisis Comms. profiles on pg. 40. Press, P.O. Box 1000, New Paltz, NY 12561. www.cengage.com. Michael Hansen, CEO. 845/255-7560. www.gebbiepress.com. Mark Kekest and Company, 437 Madison Gebbie, Editor and Publisher. Federal Yellow Book, The, Leadership Ave., 37th flr., New York, NY 10022. Directories, 1667 K St., #801, Washington, 212/521-4800. www.kekst.com. Cable & TV Station Coverage Atlas, DC 20006. 202/347-7757; fax: 202/628- See Crisis Comms. profiles on pg. 40. Warren Communications, 2115 Ward Ct., 3430. www.leadershipdirectories.com. Sue N.W., Washington, DC 20037. 800/771- Healy, Sr. VP, Products & Content. Lukaszewski Group, Division of Risdall 9202. www.warren-news.com. Daniel Marketing, 550 Main St., #100, New Warren, Pres. Gale Directory of Publications and Brighton, MN 55112. 651/286-6788. Broadcast Media, Gale, Part of Cengage [email protected]; www.e911.com. James E. Learning, 27500 Drake Rd., Farmington Lukaszewski, Pres. Hills, MI 48331. 800/877-4253. www.cengage.com. Michael Hansen, CEO. Makovsky, 16 East 34th St., New York, NY 10016. 212/508-9600. Cision, 332 S. Michigan Ave, Suite 800, GreenBook Online Guide for Buyer’s of www.makovsky.com. Chicago, IL 60604. 866/639-5087. Marketing Research, New York See Crisis Comms. profiles on pg. 40. [email protected]; us.cision.com. American Mktg. Assn., 116 E. 27th St., 6th

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2015 PR BUYER’S GUIDE editorial distribution & svcs. flr., New York, NY 10016. 212/687-3280. Partnership Marketing Brand, Media, Career Press, 220 W. Parkway, Unit 12, www.nyama.org; www.greenbook.org. and Entertainment Directory, EPM Pompton Plains, NJ 07444. 201/848-0310. Communications Inc., 19 W. 21st St., www.careerpress.com. Headquarters USA Directory, #303, New York, NY 10010. 212/941- Omnigraphics, 155 West Congress, #200, 0099. www.epmcom.com. Ira Mayer and Columbia Books, 4340 East-West Detroit, MI 48226. 800/234-1340. Riva Bennett, Founders. Highway, #300, Bethesda, MD 20814. www.omnigraphics.com. Peter Ruffner, 240/235-0266. www.columbiabooks.com. Founder. Society of American Travel Writers’ Joel Poznansky, Pres. & CEO. Directory, 529 14th St., N.W., #750, Hispanic Market Weekly, Solmark Washington, DC 20045. 202/591-2476. Facts on File Publications Inc., Infobase Media Group, Inc., 10000 SW 2nd St., www.satw.org. Mary Donovan, Exec. Dir. Learning, 132 W. 31st St., 17th flr., New Miami, FL 33174. 305/785-2784. York, NY 10001. 800/322-8755. www.hispanicmarketweekly.com. Arturo Sorkins Directory of Business & www.infobaselearning.com. Laurie Katz, Villar, Publisher. Government, Sorkins Inc., PO Box Publicity Dir. 411067, St. Louis, MO 63141. 314/373- Hudson’s Washington News Media 3975. www.sorkins.com. Contacts Directory, Grey House Gale, Part of Cengage Learning, 27500 Publishing, 4919 Route 22, Box 56, Standard Periodical Directory, Drake Rd., Farmington Hills, MI 48331. Amenia, NY 12501. 800/562-2139; Oxbridge Comms., 39 W. 29th St., #301, 800/877-4253; 248/699-4253. 518/789-8700. www.greyhouse.com. New York, NY 10001. 212/741-0231. www.cengage.com. Michael Hansen, CEO. Leslie Mackenzie, Publisher. www.oxbridge.com. Trish Hagood, Pres. Grey House Publishing, 4919 Route 22, Law Firms Yellow Book, Leadership Television & Cable Factbook, Warren P.O. Box 56, Amenia, NY 12501. 800/562 Directories, 1667 K St., NW, #801, Communications News, 2115 Ward Ct.. -2139; 518/789-8700. www.greyhouse.com. Washington, DC 20006. 202/347-7757. NW, Washington, DC 20037. 800/771- Leslie Mackenzie, Publisher. www.leadershipdirectories.com. Sue 9202. www.warren-news.com. Daniel Healy, Sr. VP, Products & Content. Warren, Pres. and Editor. Kennedy Information, 24 Railroad St., Keene, NH, 03431. 800/531-0007; Major Mailers Online Database, North VSS Communications Industry 603/357-8100. www.kennedyinfo.com. Amer. Publishing Co., 1500 Spring Garden Forecast, Veronis Suhler Stevenson, 55 E. Michelle McDonald, CFO. St., 12th flr., Philadelphia, PA 19130. 52nd St., Park Ave. Plaza, 33rd flr., 800/777-8074. www.majormailers.com. New York, NY 10055. 212/935-4990. Leadership Directories, 1407 Broadway, Kathy Kling, Sr. Acct. Mgr. www.vss.com; www.vssintel.com. Jeffrey #318, New York, NY 10018. 212/627- T. Stevenson, Partner. Marketing Resource Directory Online 4140. www.leadershipdirectories.com. Database, American Marketing Tom Silver, Sr. VP, Sales & Marketing. Marquis Who’s Association, 311 South Wacker Dr., #5800, Who’s Who in America, Chicago, IL 60606. 312/542-9000. Who, 430 Mountain Ave., #400, New O’Dwyer’s, 271 Madison Ave., #600, www.ama.org. Jennifer Billings, Mktg. Dir. Providence, NJ 07974. 908/673-1000; New York, NY 10016. 212/679-2471; fax: 800/473-7020. www.marquiswhoswho.com. 212/683-2750. www.odwyerpr.com. Jack MediaFinder Online Database, Fred Marks, CEO. O’Dwyer, Publisher. Oxbridge Comms., 39 West 29th St., #301, New York, NY 10001. 212/741- World Radio TV Handbook, WRTH Omnigraphics, 155 West Congress, #200, 0231; 800-955-0231. www.oxbridge.com. Publications Ltd., 8 King Edward St., Detroit, MI 48226. 800/234-1340. Trish Hagood, Pres. Oxford U.K., OX1 4HL. 44 (0) 1865 [email protected]; 339355. [email protected]; www.wrth.com. www.omnigraphics.com. Peter Ruffner, National Directory of Corporate Public Founder. Affairs, Columbia Books, 4340 East-West Yearbook of Experts, Broadcast Highway, #300, Bethesda, MD 20814. Interview Source, Inc., 2500 Wisconsin Oxbridge Communications, 39 W. 29th 240/235-0266. www.columbiabooks.com. Ave., N.W., #949, Washington, DC 20007. St., #301, New York, NY 10001. 212/741- Duncan Bell, Editor. 202/333-5000. www.expertclick.com. 0231; 800/955-0231. www.oxbridge.com. Mitchell P. Davis, Editor & Publisher. Trish Hagood, Pres. National Directory of Magazines, Oxbridge Comms., 39 W. 29th St., #301, New York, NY 10001. 212/741-0231. Directory Publishers Editorial Distribution www.oxbridge.com. Trish Hagood, Pres. Adweek Directories, Guggenheim Digital & Services O’Dwyer’s Directory of Public Relations Media, 770 Broadway, 15th flr., New Firms, 271 Madison Ave., #600, New York, NY 10003. 212/493-4100. Edgewise, 5419 Hollywood Blvd., #727, York, NY 10016. 212/679-2471. www.adweek.com. Liza Kalikow Kirsh, Los Angeles, CA 90027. 323/469-3397. www.odwyerpr.com. Jack O’Dwyer, VP, Mktg. www.edgewise.us.com. Ken Greenberg. Publisher. Cambridge Information Group, 7500 Jenkins Group, 1129 Woodmere Ave., Oxbridge Directory of Newsletters, Old Georgetown Rd., #1400, Bethesda, Suite B, Traverse City, MI 49686. 231/ Oxbridge Comms., 39 W. 29th St., #301, MD 20814. 301/961-6700. 933-0445. [email protected]; New York, NY 10001. 212/741-0231. www.cambridgeinformationgroup.com. www.jenkinsgroupinc.com. Jerrold R. www.oxbridge.com. Trish Hagood, Pres. Andrew M. Snyder, CEO. Jenkins, Chmn. & CEO.

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2015 PR BUYER’S GUIDE education Metro Editorial Services, 519 Eighth Communication, Marketing, and Media University of Denver, University Ave., New York, NY 10018. 800/223- Mgmt. programs, NYU-SCPS. College, College of Prof. & Continuing 1600. [email protected]; Studies, 2211 South Josephine Street, www.metroeditorialservices.com. Purdue University, Online Masters in Denver, CO 80208. 303/871-2291. Communications, 610 Purdue Mall, West www.universitycollege.du.edu. John Hill, Education Lafayette, IN 47907. Academic Director. www.purdueonlineprograms.com. American University, School of University of Florida, College of Communication, 4400 Massachusetts Queens University of Charlotte, Online Journalism & Communications, 2096 Ave., N.W., Washington, DC 20016. Master of Arts in Communication, 1900 Weimer Hall, Gainesville, FL 32611. 202/885-2060. www.american.edu. Jeffrey Selwyn Ave., Charlotte, NC 28274. 352/392-0466. www.jou.ufl.edu. Diane H. Rutenbeck, Dean. 866/313-2356. online.queens.edu. Eric McFarlin, Dean. Freedman, Dean. ASAE & The Center for Assn. University of Maryland, College Park, Leadership, 1575 I St., N.W., #1100, Quinnipiac University, 275 Mount The Department of Communication, 2130 Washington, DC 20005. 202/371-0940. Carmel Ave., #SB-MCM, Hamden, CT Skinner Bldg., College Park, MD 20742. www.asaecenter.org. John Graham, Pres. 06518. 203/582-8200. 301/405-0862. www.comm.umd.edu. & CEO. [email protected]; Elizabeth Toth, Professor & Chair. www.quinnipiac.edu. Joseph Catrino, Bowling Green University, School of Asst. Dean for Career Dev.; John Morgan, University of Memphis, The, College of Media and Communication, 1001 East Associate VP for PR. Communication and Fine Arts, Dept. of Wooster St., West Hall 302, Bowling Journalism, 300 Meeman Journalism Green, OH 43402. 419/372-8349; Rutgers School of Communication and Building, Memphis, TN 38152. 901/678- 419/372-253. www.bgsu.edu. Laura Information, 4 Huntington St., New 2401. www.memphis.edu/journalism. Stafford, Director. Brunswick, NJ 08901-1071. 732/445- Darrin M. Devault, Coordinator. 4636; 848/932-7500. www.rutgers.edu. CCI - Corporate Communication Claire McInerney, Acting Dean. USC Annenberg School for International at Baruch College/CUNY, Communication and Journalism, 3502 55 Lexington Ave., B 8-233, New York, Seton Hall University, Master of Arts in Watt Way, Los Angeles, CA 90089. NY 10010. 646/312-3749. Strategic Communication, 400 So. 213/740-6180. www.annenberg.usc.edu. [email protected]; Orange Ave., South Orange, NJ 07079. Sarah Banet-Weiser, Director. www.corporatecomm.org. Michael B. 973/761-9000. www.shu.edu. Richard Goodman, Ph.D., Director. Dool, Associate Professor, Electronic Newsfeeds/ Communications. George Washington University, The, Satellite Services The Graduate School of Political Simmons College, Masters of Science in Management, Online Master of Management with a concentration in Professional Studies in Strategic Public Comms. Mgmt., 300 The Fenway, Relations, 805 21st St., N.W., #401, Boston, MA 02115. 617/521-2845. Washington, DC 20052. 202/994-6000. www.simmons.edu. Patricia Deyton, www.gwu.edu. Larry Parnell, Director. Assoc. Dean for Graduate Programs.

Gonzaga University, Communication Studies, 502 East Boone Ave., Spokane, Syntaxis Inc., 2109 Broadway, #16-159, AKA MEDIA INC, 142 East Ontario, WA 99258. 509/313-6662. New York, NY 10023. 212/799-3000; fax: Suite 1600, Chicago, IL 60611. 800/996- [email protected]; 212/799-3021. [email protected]; 9432. [email protected]; www.gonzaga.edu. Dr. Tony Osborne, www.syntaxis.com. Brandt Johnson, Ellen www.akamediainc.com. Andrew Krause, Dept. Chair. Jovin, Principals. Executive Producer, CEO. We produce video content, satellite Northeastern University College of Syracuse University, S.I. Newhouse media tours and live streaming events. School of Public Communications, 215 Professional Studies, 50 Nightingale Many of the world’s most amazing University Place, Syracuse, NY 13244- Hall, 360 Huntington Ave., Boston, MA brands trust our team to 2100. 315/443-2302. www.newhouse.syr.edu. 02115-9959. 877/668-7727. create content for Video, Radio, Web, Lorraine Branham, Dean. www.cps.neu.edu. John LaBrie, Dean. TV and Social Media campaigns. Follow us: NYU School of Continuing and Tufts University, Gerald J. & Dorothy LinkedIn https://www.linkedin.com/ Professional Studies, M.S. in Public R. Friedman School of Nutrition company/aka-media-inc. Relations and Corporate Science, Master’s Degree Program in Twitter @AKAMEDIAINC or Communication, NYU Midtown Center, Nutrition Communication, 150 Harrison Facebook/AKAMEDIAINC. 11 West 42nd St., New York, NY 10036. Ave., #325, Boston, MA 02111. 617/636- 212/992-3249; fax: 212/995-3653. 3737. [email protected]; •Content for Video, Radio, Web, TV [email protected]; scps.nyu.edu/prcc. www.nutrition.tufts.edu. Jeanne P. and Social Media Campaigns Paula Payton, Dir. of Strategic Goldberg, Program Director. •Satellite Media Tours (SMT/RMT/IMT)

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2015 PR BUYER’S GUIDE executive search •Webcasting (Live Video Streaming) 202/638-0400. [email protected]; DRG (Development Resource Group), •Web Video Production and www.straussmedia.com. Richard Strauss, 130 E. 40th St., #800, New York, NY Distribution (Online Video) Pres. 10016. 212/983-1600; fax: 212/983-1687. •Corporate Video Storytelling www.drgnyc.com. David Hinsley Cheng, (Image, Sales, Marketing, Internal) 262 W 38th St., Suite 803, New York, NY Mng. Partner. •Public Service Announcements 10018. 212/302-1234. (PSAs) [email protected]; Flesher & Associates, 445 S. San •Video Editing, Graphics and Effects www.straussmedia.com. Antonio Rd., #103, Los Altos, CA 94022. (Post-Production) Los Angeles, CA. 626/794-1350. 650/917-9900. www.flesher.com. Susan Flesher, Pres. video content [email protected]; Our clients use video to engage, www.straussmedia.com. entertain and educate. Forum Group, The, 260 Madison Ave., See full listing under Radio. #200, New York, NY 10016. 212/687- satellite media tours 4050; fax: 917/256-0314. We connect your story, your star and VISTA Satellite Communications, www.forumgrp.com. Frank Fusaro, Pres. your location to reach millions. 73-104 SW 12th Ave., Dania Beach, FL live video streaming 33004. 954/838-0900. Roy Liemer, Pres. Fry Group, The, 425 West End Ave., We excel in live event production and New York, NY 10024. 212/557-0011. streaming from challenging Employment Services www.frygroup.com. John M. Fry, Pres. locations. Paladin Staffing Services, 200 S. Gilbert Tweed Associates, 415 Madison Microspace Communications Corp., Michigan Ave., #700, Chicago, IL 60604. Ave., 20th flr., New York, NY 10017. 3100 Highwoods Blvd., Suite 120, 312/654-2600; fax: 866/570-9130. 212/758-3000; fax: 212/832-1040. Janet Raleigh, NC 27604. 919/850-4500. www.paladinstaff.com. Jadey Ryndak, Tweed, CEO. [email protected]; Reg. Dir. www.microspace.com. Bonnie J. McNay, Video Svcs. Mgr. Executive Search

Allerton, Heneghan & O’Neill, PO Box 474, Roscoe, IL 61073. 815/494-6090. Hechkoff Executive Search Inc., 1350 Donald Heneghan, Partner. PremiereTV, 429 Santa Monica Blvd., Ave. of the Americas, 2nd flr., New York, Suite 300, Santa Monica, CA 90401. NY 10019. 212/935-2100. Maria R. Bloom Gross & Associates, 625 No. 310/899-9090. [email protected]; Pellicione, Mng. Dir.; [email protected]; Michigan Ave., #200, Chicago, IL 60611. www.premieretv.com. Shayne Fraeke, CEO. www.hechkoff.com. 312/654-4550; fax: 312/654-4551. deliver Your message to the www.bloomgross.com. Karen Bloom, Princ. Our strategic communications prac- masses. tice focuses on placing exceptional Premieretv specializes in satellite and Cantor Integrated Marketing Search, mid- and senior-level candidates at electronic newsfeeds to harness the full 115 E. 57th St., 11th flr., New York, NY leading Fortune 500 corporations, potential of your PR strategy. We pitch 10022. 646/202-9651. Marie Raperto, Pres. law firms, Big Four professional serv- the content, provide the tools and ices firms, and communications resources, and handle all the logistics to Cardwell Enterprises, 506 Elmwood agencies, across all industry sectors. engage the widest audience possible. Ave., Evanston, IL 60202. 773/273-5774. Additional Premieretv specialties [email protected]. Jean Cardwell, Heidrick & Struggles, 1114 Ave. of the include: Pres. Americas, New York, NY 10036. •Online Audio / Video Distribution 212/867-9876; fax: 212/370-9035. Daniel •Creative Video Production / “Highlight Ryan, Partner in Charge. Reels” •B-Roll Packages Herbert Mines Associates, 600 •ENG Crews Lexington Ave., 2nd flr., New York, NY Charet & Associates, P.O. Box 435, 10022. 212/355-0909. •International Services Cresskill, NJ 07626. 201/894-5197. •Webcasting www.herbertmines.com. Harold Reiter, [email protected]; www.charet.com. Chmn. & CEO. •Satellite Media Tours Sandra Charet, Pres. •Radio Media Tours •Audio News Releases Cushman & Associates, Judith, 15600 Contact us for references, quotes, or NE 8th St., Suite B1, PMB 128, Bellevue, information on an integrated broadcast WA 98008. 425/392-8660; fax: on Heyman Associates Inc., 11 Penn Plaza, publicity strategy that accommodates request. Judith Cushman, Pres. 22nd flr., New York, NY 10001. 212/784- your budget. 2717; fax: 212/244-9648. DHR Int’l., 280 Park Ave., 43rd flr. W, [email protected]; Strauss Media Strategies Inc., 529 14th St., New York, NY 10017. 212/883-6800. www.heymanassociates.com. William C. N.W., #1163, National Press Bldg., www.dhrinternational.com. Frank Heyman, Maryanne Rainone, Lisa Ryan, Washington, DC 20045. 202/638-0200; fax: Spencer, Mng. Dir. Jessamyn Katz, TR Straub, Julie Conway.

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2015 PR BUYER’S GUIDE executive search Howard-Sloan-Koller Group, The, 300 Moyer, Sherwood Assocs. Inc., 65 High Wills Consulting Associates Inc., 75 Holly E. 42nd St., New York, NY 10017. Ridge Rd., #502, Stamford, CT 06905. Hill Lane, #100, Greenwich, CT 06830. 212/661-5250; fax: 212/557-9178. 203/622-1074. www.moyersherwood.com. 203/622-4930. [email protected]; Edward R. Koller Jr., Pres. David S. Moyer. www.wca-search.com. Jim Wills, Pres. Integrity Search, P.O. Box 76, Walling Neil Frank & Co., P.O. Box 3570, Fulfillment Ford, PA 19086. 610/891-8440. Redondo Beach, CA 90277-1570. [email protected]. Janet 310/292-4946. [email protected]; Reswick Long, Pres. www.neilfrank.com. Neil Frank.

Intersource Recruiting, PO Box 27708, Peter Bell & Assocs., LLC, P.O. Box 1269, Austin, TX 78755. 512/457-0883. New York, NY 10159. 212/371-0992, ext. [email protected]; 206. [email protected]; www.intersourcerecruiting.com. Patti www.peterbellassociates.com. Peter Bell, Halladay, Partner. Pres. Zing How Design 888/529-0998. [email protected]; J Tech, 372 North St., Hyannis, MA 02601. Pile & Co., 179 Lincoln St., #400, Boston, www.zinghowdesign.com. (Joey) Buffalo 508/790-0400. www.capejobs.com. Joan MA 02111. 617/267-5000; fax: 617/536- Portuese, zingLeader. Rezendes, VP. 4800. www.pileandcompany.com. Judy Neer, SVP. We deliver standard and creative Joy Reed Belt Search Consultants, P.O. fulfillment services. We’ll create a Box 54410, Oklahoma City, OK 73154. Rene Plessner Associates, 200 E. 74th plan of action for small quantity 405/842-5155. www.joyreedbeltsearch.com. St., Penthouse A, New York, NY 10021. specialty mailings to mass merchan- Joy Reed Belt, Owner. 212/421-3490; fax: 212/421-3999. dising POS retail kits and social www.plessner.com. Rene Plessner, Pres. media promotional mailings. Korn-Ferry Int’l., 1900 Avenue of the Whatever the deadline or challenges Stars, Suite 2600, Los Angeles, CA 90067. Russell Reynolds Associates, 200 Park are, we’ll find a way to make it 310/552-1834. www.kornferry.com. Ave., 23rd flr., New York, NY 10166- happen. We specialize in producing Caroline Nahas, Office Head. 0002. 212/351-2000; fax: 212/370-0896. www.russellreynolds.com. Heather smart influencer media kits as well as Laurie Mitchell & Company, Inc. Hammond, Area Manager. blogger mailings, celebrity seeding Marketing & Comms. Executive Search, gifts, e-media, and branded premi- 21849 Shaker Blvd., Cleveland, OH 44122. Spencer Stuart & Associates, 277 Park ums all in a one-stop-shop. 216/292-9936. [email protected]; Ave. 32nd flr., New York, NY 10172. Zing how design // Chicago * NYC www.LaurieMitchellCompany.com; 212/336-0200; fax: 212/336-0296. // Creative Services + Integrated Linked In/Laurie Mitchell/Cleveland www.spencerstuart.com. Arthur S. Brown, Brand Action Agency Marketing Headhunter. Laurie Mitchell, Office Mgr. Certified Personnel Consultant, Pres. Graphic Services Stowe Co., The, 21 West 58th St., New Thirty-one years’ discreet, ethical York, NY 10019. 212/207-8289. 70kft, 208 N. Market St., Unit 490, and straightforward Executive Search [email protected]. Beverly Dallas, TX 75202. 214/653-1600, ext. Services for all Communications and Stowe, Pres. 107. [email protected]; www.70kft.com. Marketing specializations including Corporate/Employee/Change/Financial Talent U Seek, 13547 Ventura Blvd., Addison Design Company, 48 Wall St., Communications, Online Content, #212, Sherman Oaks, CA 91423. 9th flr., New York, NY 10005. 212/229- Branding/Product Management, 818/817-0683. [email protected]; 5000. www.addison.com. Analytics & Insights, Media, all www.talent-u-seek.com. Cyndi Katz. things Digital/eComm & Advertising FastSigns Int’l. Inc., 2542 Highlander for Agencies, F1000s, Closely Tesar-Reynes Inc., 150 N. Michigan Way, Carrollton, TX 75006. 214/346- Held, Professional Services Firms, Ave., Ste. 2800, Chicago, IL 60601. 5600. www.fastsigns.com. Catherine Healthcare, High Tech. 312/726-1900. www.tesar-reynes.com. Monson, CEO. Bob Tesar. Lee Hecht Harrison, 500 W. Monroe St., Finger Design Associates, 330 15th St., #3200, Chicago, IL 60661. 312/377-2300; Toby Clark Associates Inc., 405 East Oakland, CA 94612. 510/465-0505. fax: 312/930-9035. www.lhh.com. Jim 54th St., New York, NY 10022. 212/752- www.fingerdesign.com. Arlene Finger, Mitchell, Mng. Dir. 5670. Sharon Davis. Owner.

Lloyd Staffing, 445 Broadhollow Rd., Travaille Executive Search, 12020 John Kneapler Design, 151 W. 19th St., #119, Melville NY 11747. 631/777-7600. Sunrise Valley Dr., #100, Reston, VA #11C, New York, NY 10011. 212/463- www.lloydstaffing.com. Nancy Schuman, 20191. 202/463-6342; fax: 202/331-7922. 9774. www.johnkneaplerdesign.com. John VP, Mktg. www.travaille.com. Ben Long, Pres. Kneapler.

Management Recruiters Int’l of Boston, Ward Group, The, 8 Cedar St., Woburn, Rappy & Co. Inc., 102 Madison Ave., 607 Boylston St., Boston, MA 02116. MA 01801. 781/938-4000; fax: 781/938- 12th flr., New York, NY 10016. 212/989- 617/262-5050. www.mri-boston.com. 4100. [email protected]. Jim Ward, 0603. www.rappyco.com. Floyd Rappy, Brian Mohan, COO. Pres. Pres. & Creative Dir.

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2015 PR BUYER’S GUIDE interactive/multimedia svcs. SMM Advertising, 811 W. Jericho agency’s campaigns accelerate media tours and live streaming Turnpike, #109E, Smithtown, NY 11787. awareness and engagement, and events. Many of the world’s most 631/982-4000. www.smmadvertising.com. help our clients achieve measurable amazing brands trust our team to Judy Bellem, Principal. growth. Through integrated marketing create content for Video, Radio, Web, strategies, we create multiple brand TV and Social Media campaigns. touch points with customer and Follow us: stakeholder audiences while generat- LinkedIn https://www.linkedin.com/ ing significant awareness in converged company/aka-media-inc. media, including marquis placements Twitter @AKAMEDIAINC or in media such as The Wall Street Facebook/AKAMEDIAINC. Journal, The New York Times, USA Today, The Associated Press, •Content for Video, Radio, Web, TV Zing How Design 888/529-0998. Huffington Post, and ABC Nightline. and Social Media Campaigns [email protected]; Schneider Associates is a full-service •Satellite Media Tours (SMT/RMT/IMT) www.zinghowdesign.com. (Joey) Buffalo public relations firm specializing •Webcasting (Live Video Streaming) Portuese, zingLeader. in Launch Public Relations®. Clients •Web Video Production and Design, right in time. We under- include MIT Sloan School of Distribution (Online Video) stand consumer brands and what is Management, Sunstar GUM® Brands, •Corporate Video Storytelling needed. Creating traditional and new Cassidy Turley, and the Downtown (Image, Sales, Marketing, Internal) design assets, program themes, con- Boston Business Improvement District. •Public Service Announcements cept visuals, media kits, microsites, Learn more: www.schneiderpr.com. (PSAs) influencer mailings, give-aways, •Video Editing, Graphics and Effects sketches, promotions, witty copy, (Post-Production) mock-ups, and bringing the program video content visuals together is what we do best. Our clients use video to engage, Create excitement with fresh cre- entertain and educate. ative, right when you need it. satellite media tours Zing how design // Chicago * NYC The Brandon Agency, 3023 Church St., // Creative Services + Integrated We connect your story, your star and Myrtle Beach, SC 29577. your location to reach millions of Brand Action Agency [email protected]; people. www.thebrandonagency.com. Scott Integrated Brandon. live video streaming We excel in live event production Marketing & PR The Brandon Agency is a leading and streaming from challenging integrated marketing agency with five locations. 70kft, 208 N. Market St., Unit 490, US locations. With a wide-range of Dallas, TX 75202. 214/653-1600, ext. capabilities including advertising, 107. [email protected]; www.70kft.com. branding, public relations, social media, media, interactive, research, D S Simon Productions, 229 West 36th video production, and more, we help St., 9th flr., New York, NY 10018. our diverse client base accomplish 212/736-2727. [email protected]; their goals and get solid, measurable www.dssimon.com. Doug Simon, Pres. & results. Our quickly growing full-serv- CEO. Schneider Associates, 2 Oliver St., Suite ice and fully integrated team would 901, Boston, MA 02109. 617/536-3300; love to hear from you and discuss D S Simon is an award-winning fax: 617/536-3180. how we can help you reach the right digital, social and strategic video [email protected]; customers faster and efficiently. communications firm that helps www.schneiderpr.com. Joan Schneider, organizations and brands secure CEO, Phil Pennellatore, Pres. Interactive/ more exposure for their products, initiatives and events on TV, radio, Successfully communicating key Multimedia Services online and through social media, as messages to diverse audiences in the well as offering Amplify, a ground- ever-changing digital age is one of breaking, cross-platform digital distri- the biggest challenges facing today’s bution service. marketing leaders. Schneider Associates has created DSS offers: public relations and integrated mar- •Digital Media keting programs for hundreds of con- •Social Media Marketing sumer product companies, financial AKA MEDIA INC, 142 East Ontario, •Satellite Media Tours services providers, law firms, com- Suite 1600, Chicago, IL 60611. 800/996- •Co-Op Satellite Media Tours mercial real estate brokers and devel- 9432. [email protected]; •Radio Media Tours opers, engineering and environmen- www.akamediainc.com. Andrew Krause, •Internet Media Tours tal firms, colleges and universities, Executive Producer, CEO. •PSA’s and nonprofit organizations. The We produce video content, satellite Continued at top of next page

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2015 PR BUYER’S GUIDE interactive/multimedia svcs. D S Simon Productions continued 4800. www.pileandcompany.com. Judy PR professionals, as well as journal- Neer, SVP. ists, rely on us every day. Whether •HD Studio they’re launching a campaign, man- •B-Roll/News Video Production R3:JLB, 500 N. Michigan Ave., #600, aging reputations, or needing around- •Media Training Chicago, IL 60611. 312/396-4155. Mary the-clock response during a crisis, we •Web Video Production Conrad, Mng. Dir., North America. help clients keep up-to-speed, stay •Video Press Junkets focused, and be connected to •Radio News Releases RFP Associates, Agency Search experts. Gorkana provides the Consultants, Fairfax, VA 22031. 703/621- National Press Club, 529 14th St., N.W., personal touch and confidence 8060. [email protected]; clients need to make clear, informed Washington, DC 20045. 202/662-7541. www.rfpassociates.net. Robert Udowitz. [email protected]; www.press.org. decisions—and drive their businesses forward. Select Resources Int’l, 3000 Ocean Park See full listing under Special Events. Follow us at @GorkanaUS, Blvd., #3000, Santa Monica, CA 90405. facebook.com/GorkanaGroup, or visit 310/450-5777. www.selectresources.com. RepEquity DC, 1211 Connecticut Ave., us at www.gorkana.us. Catherine Bension, Pres./CEO. N.W., #250, Washington, DC 20036. 202/654-0800. www.repequity.com. Tripp MediaMiser Ltd., 11 Holland Ave., Donnelly, Founder & CEO. Ottawa, Ontario K1Y 4S1 Canada. Measurement & 866/545-3745. [email protected]; Synaptic Digital, a Definition 6 company, Evaluation www.mediamiser.com. Chris Morrison. 79 Fifth Ave., New York, NY 10003. 212/682-8300. PublicRelay, 12310 Pinecrest Rd., Suite [email protected]; Carma International, 1101 17th St., NW, 301, Reston, VA 20191. 703/636-3350. www.synapticdigital.com. #200, Washington, DC, 20036. 202/842- [email protected]; www.publicrelay.com. 1818. [email protected]; www.carma.com. Wieck Media, 1651 N. Collins Blvd., REPASS Research • Strategic Consulting, #100, Richardson, TX 75080. 972/392- 4555 Lake Forest Dr., Suite 194, 0888; fax: 972/934-8848. Cincinnati, OH 45242-4747. 513/772- [email protected]; www.wieck.com. Tim 1600; fax: 513/772-8088. Roberts, Pres. [email protected]; www.repassinc.com. Cision, 332 S. Michigan Ave, Suite 800, Rex Repass, CEO. Chicago, IL, 60604. 866/639-5087. Management [email protected]; us.cision.com. Consultants Media Lists Measure and analyze the impact of your PR campaigns and media out- 70kft, 208 N. Market St., Unit 490, reach with Cision’s media measure- Dallas, TX 75202. 214/653-1600, ext. ment services. Cision is the world 107. [email protected]; www.70kft.com. leader in analysis and measurement of PR programs and delivers a wide Cision, 332 S. Michigan Ave., Suite 800, AdMedia Partners Inc., Three Park Ave., range of tools from do-it-yourself soft- Chicago, IL, 60604. 866/639-5087. 31st. Flr., New York, NY 10016. 212/759- ware to in-depth tailored media analy- [email protected]; www.us.cision.com. 1870; fax: 212/888-4960. sis of your campaigns from some of [email protected]; Media and PR pros know that the the top minds in the industry. www.admediapartners.com. Gregory best media lists come from Cision’s Smith, Mng. Dir., Seth Alpert, Mng. Dir. media database. We wrote the book on how to target the media. From our Booz Allen Hamilton, Hamilton Bldg., beginnings back in 1932 as the 8283 Greensboro Dr., McLean, VA 22102. “Bacon’s Directories” to the Cision 703/902-5000. www.boozallen.com. global media database now with over Ralph Shrader, Ph.D., Chmn. & CEO. Gorkana Inc., 2 Rector St., Suite 1200, 1.6 million influencers and outlets - including emerging and social media. Gould+Partners LLC, One Penn Plaza, New York, NY 10006. 646/722-1200. [email protected]; We are the industry’s must-have Suite 5335, New York, NY 10119. resource and your secret weapon. 212/896-1909; cell: 917/783-4500. www.gorkana.us. Jeni Chapman, Mng. Dir. [email protected]; Gorkana offers a more effective Fred Woolf List Co. Inc., PO Box 346, www.gould-partners.com. Rick Gould, way for PR and communications Somers, NY 10589. 914/694-4466. CPA, J.D., Mng. Partner. professionals to access customized www.woolflist.com. media intelligence. Our clients become Louw’s Management Corp., P.O. Box part of our unique community. This 130, Vail, AZ, 85641. 520/664-1881. connects them to everything from [email protected]; www.louwstraining.com. Tony Louw. industry experts and the latest news, insights and events, jobs and journal- Gorkana Inc., 2 Rector St., Suite 1200, ists, not to mention our own essential Pile & Co., 179 Lincoln St., #400, Boston, New York, NY 10006. 646/722-1200. media intelligence services. It’s why MA, 02111. 617/267-5000; fax: 617/536- [email protected];

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2015 PR BUYER’S GUIDE media training www.gorkana.us. Jeni Chapman, Mng. Dir. 2N8 Canada. 866/842-1723. sive reporting, clipping and analysis www.mediavantage.com. Nicole Guillot, services from all media types (TV, Gorkana offers a more effective CEO. Radio, Online and Print). way for PR and communications News Data Service clients (including; professionals to access customized the world’s largest PR and Marketing media intelligence. Our clients Firms, Fortune 500 organizations, become part of our unique communi- Government, the entertainment ty. This connects them to everything industry and many others in the from industry experts and the latest public and private sectors) receive news, insights and events, jobs and the highest level of customer service, journalists, not to mention our own easy-to-use tools, speed, content essential media intelligence services. MediaMax Online, 550 N 3rd St., depth and accuracy that enables them It’s why PR professionals, as well as Burbank, CA 91502. 818/260-8160. to focus on their primary objectives. journalists, rely on us every day. [email protected]; Whether they’re launching a www.mediamaxonline.com. John Libby, TV Eyes, 1150 Post Rd., Fairfield, CT campaign, managing reputations, or President. 06824. 203/254-3600. [email protected]; needing around-the-clock response www.tveyes.com. David Ives, Founder. during a crisis, we help clients keep MediaMax Online’s Daily Buzz up-to-speed, stay focused, and be service has been a standard in media connected to experts. Gorkana monitoring for the motion picture Media Tours/ provides the personal touch and con- studios and PR agencies. Daily Buzz Roadshows fidence clients need to make clear, employs media professionals and informed decisions—and drive their incorporates layers of technology to 70kft, 208 N. Market St., Unit 490, businesses forward. deliver accurate, edited and analyzed Dallas, TX 75202. 214/653-1600, ext. Follow us at @GorkanaUS, breaks that meet the quality and timely 107. [email protected]; www.70kft.com. facebook.com/GorkanaGroup, or visit needs of our clients. MediaMax us at www.gorkana.us. Online also provides unique distribu- Celebrities, Plus Inc., 8899 Beverly tion services for electronic press kits, Blvd., #811, Los Angeles, CA 90048. News Analysis Institute, 818 Liberty promos, toolkits, & spots through its 310/860-1955; fax: 310/860-1255. Ave., 4th flr., Pittsburgh, PA 15222. EPK.tv site, and offers managed media [email protected]. Michael 412/471-9411; fax: 412/471-9417. distribution via its MMD.tv platform. Catalano, Tom Cestaro. www.newsanalysis.com. Colleen Rodgers. MediaMiser Ltd., 11 Holland Ave., Dietrich Nelson & Associates, Inc., 7510 Ottawa, Ontario K1Y 4S1 Canada. Sunset Blvd., #1415, Los Angeles, CA Media Monitoring 866/545-3745. [email protected]; 90046. 323/845-9608; fax: 323/883-1821. www.mediamiser.com. Chris Morrison. [email protected]. Dietrich Nelson.

Moreover Technologies, 1902 Campus Strauss Media Strategies Inc., 529 14th Commons Dr., Reston, VA 20191-1563. St., N.W., #1163, National Press Bldg., 937/485-2906; fax: 703/650-1399. Washington, DC 20045. 202/638-0200; fax: Cision, 332 S. Michigan Ave., Suite 800, [email protected]; 202/638-0400. [email protected]; Chicago, IL, 60604. 866/639-5087. www.moreover.com. Paul Farrell, www.straussmedia.com. Richard Strauss, [email protected]; us.cision.com. President. Pres.

Cision’s media monitoring services National Aircheck, 338 S. Edgewood, 262 W 38th St., Suite 803, New York, NY include news, print, blog, internet and Wood Dale, IL 60191. 888/206-9662. 10018. 212/302-1234. broadcast monitoring - all delivered [email protected]; [email protected]; through a single platform. See where www.national-aircheck.com. Robb www.straussmedia.com. your placements appeared in news- Wexler, Pres. papers and magazines, and get real- Los Angeles, CA. 626/794-1350. time alerts of your online and social [email protected]; media coverage. Also gain access www.straussmedia.com. to the LexisNexis library of content to search an archive of tens of See full listing under Radio. thousands of print publications. Media Training Critical Mention Inc., 521 Fifth Ave., News Data Service, 29 Hopkins Rd., 16th flr., New York, NY 10175, US. Plainfield, NH 03781, US. 708/949-8407. 877/262-5477. www.criticalmention.com. 70kft, 208 N. Market St., Unit 490, [email protected]; Dallas, TX 75202. 214/653-1600, ext. www.newsdataservice.com. Dave Vergin, 107. [email protected]; www.70kft.com. Infoition News Services Inc., 1900 Campus VP, Sales & Bus. Dev. Commons Drive, Suite 100, Reston, VA 20191. 877/404-9403. www.infoition.com. News Data Service is the industry’s Cameron Communications Inc., 55 DuBois St., Darien, CT 06820. Office: largest and most experienced 203/655-0138; Cell: 203/952-5758. Media Vantage, Water Park Place, 20 cooperative of media monitoring Bay St., #1500, Toronto, Ontario M5J organizations providing comprehen- Continued at top of next page

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2015 PR BUYER’S GUIDE media training Cameron Communications continued a project basis or as part of a PR JSH&A’s ON MESSAGE training [email protected]; campaign, we work with our clients to practice helps organizations commu- www.mediatrainer.tv. Jim Cameron, Pres.; understand their key business objec- nicate clearly and effectively in an Amy Fond, Trainer. tives and media targets in order to ever-changing media world. Led by help prepare their spokespersons to former White House Communications maximize each press encounter. Director, Kevin Sullivan, businesses Our courses are both delivered who take advantage of ON MES- in-person, with live video camera SAGE will gain the tools necessary to exercises as well as online for multi- create and deliver powerful mes- national organizations with spokes- sages that resonate among target people spread out across time zones. audiences and drive impact. Clarity Media Group, 166 Fifth Ave. We educate our clients to the Services include: Floors 6 & 7, New York, NY 10010. nuances of working with the media, •Strategies for responding to negative 212/262-7015. [email protected]; getting their messages across, bridg- online comments and reviews www.claritymediagroup.com. Lucy ing techniques and more. Quotations •Message mapping Cherkasets, Exec. Dir. available upon request. •Executive presentation and speaking skills Hampton Group, The, 5335 Wisconsin Clarity Media Group is the go-to, •Executive speech writing Ave., N.W., #440, Washington, DC 20015. global communications coaching firm, •Media training for start-ups 202/686-2020. www.hamptongroup.com. with offices in New York, San •Congressional testimony and Lou Hampton, Pres. Francisco, Singapore, and Los preparation Angeles. Visit jsha.com to learn how ON Founder Bill McGowan has assem- MESSAGE can help your brand or bled a team of 15 coaches who organization. expertly craft our clients’ most compelling, authentic and memorable Karen Friedman Enterprises Inc., P.O. narrative, whether it’s being commu- Box 224, Blue Bell, PA 19422. 610/292- nicated during a media interview, a Impact Communications, 11 Bristol Place, 9780. [email protected]; key speech or presentation, or an www.karenfriedman.com. Karen industry panel. Clients also learn the Wilton, CT 06897-1524. 203/529-3047; cell: 917/208-0720; fax: 203/529-3048. Friedman, Pres. communication techniques neces- [email protected]. Jon Rosen, President. sary to deliver their narrative with Kundell Communications, 210 West clarity, conviction and passion. Our be prepared! impact communi- 89th St., New York, NY 10024. 212/877- approach goes far beyond key cations trains your spokespeople 2798. [email protected]; messages and talking points and to successfully communicate critical www.publicspeaking4u.com; unearths the persuasive storyteller in messages to your targeted audiences www.publicspeakingwire.com; all of us. during print, television, and radio www.twitter.com/speakingsuccess. Linda Our regular clients include news interviews. Your customized Kundell. Facebook, Campbell’s Soup, Estee workshops are issue-driven and Lauder, Burberry, Conde Nast, and role-play based. Videotaping/critiquing. Deutsche Bank. Groups/privately. Face-to-face/telephone interviews/news conferences. CMG Productions, 495 West St., 2nd flr., Private label seminars for public New York, NY 10014. 212/691-5611. relations agencies. Laskin Media Inc., 220 East 23rd St., www.cmgproductions.com. Colleen M. make your next news interview New York, NY 10010. 212/777-9092. Growe, Founder. your best by calling Jon rosen, www.laskinmedia.com. Barbara Laskin, impact communications. over 30 Founder and President. CommCore, Inc., 1901 L St., N.W., Suite years of news media/training 707, Washington, DC 20036. 202/659-4177. expertise. Laskin Media Inc. provides media [email protected]. and speech training to business lead- JL Insight Communications, 48 Wall St., Andrew Gilman. ers, celebrity spokespeople, authors, Suite 1100, New York, NY 10005. and professionals in fields as diverse 212/918-4563. [email protected]; as sports, technology, medicine, www.jlinsight.com. Jean Lavin. finance, and academia. Corporate clients include IBM, Pfizer, AmEx, Polo Ralph Lauren, North-Shore LIJ Health Feintuch Communications, 245 Park System, A&E Network. The company’s Ave., 39th flr., New York, NY 10167. success is based upon its uniquely 212/808-4901. [email protected]; personalized approach and ability to www.feintuchcommunications.com. collaborate with and build confidence Henry Feintuch, President. JSH&A Ltd, 2 TransAm Plaza Dr., #450, in its clients. Its founder, Barbara Feintuch Communications takes a Oakbrook Terrace, IL 60181. 630/932- Laskin, is an Emmy-Award winning TV holistic approach to media training 4242; fax: 630/932-1418. anchor and reporter, and sought-after engagements. Whether conducted on [email protected]; www.jsha.com. communication consultant. Barbara’s

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2015 PR BUYER’S GUIDE photographers/stock photo longtime and honored reporting and Competitive Edge Newsletter, Pachter & major wire services in the US producing experience, form the foun- Assocs., PO Box 3680, Cherry Hill, NJ or Canada. With Cision’s flat-rate dation of every training. That’s why 08034. 856/751-6141. www.pachter.com. pricing, you don’t have to worry about clients keep coming back and refer Barbara Pachter, Pres. additional costs per word, membership their friends and associates to the com- fees or hidden charges to optimize pany. When you train with laskin Corporate Public Issues, Issue Action your release for search engines. media--you train with the best! Publications Inc., 207 Loudoun St. SE, Leesburg, VA 20175. 703/777-8450. Creators News Service/Creators Medianet, 305 Madison Ave., #2316, www.issueactionpublications.com. Teresa Syndicate, 737 Third St., Hermosa Beach, New York, NY 10165. 212/682-2250. Yancey Crane. CA 90254. 310/337-7003. www.medianet-ny.com. Tom Mucciolo, www.creators.com. Pres. First Draft, Lawrence Ragan Comms., 316 N. Michigan Ave., #400, Chicago, IL MarketWired, 100 N. Sepulveda Blvd., MediaPrep, 17412 Ventura Blvd., #711, 60601. 800/878-5331. www.firstdraft.biz. #325, El Segundo, CA 90245. 800/774- Encino, CA 91316. 213/276-6300. 9473. www.marketwired.com. Jim www.mediaprep.com. Tom Alderman. Measurement Standard, The, Salience Delaney, President & CEO. Insight, 97 Main St., #3, Berlin, NH Newman Group Inc., The, 220 E. 63rd 03570. 214/485-1514. St., New York, NY 10065. 212/838-8371. www.salienceinsight.com. Angela Jeffrey, [email protected]; Director. www.newmangroup.com. Joyce Newman, Pres. O’Dwyer’s Newsletter, 271 Madison Ave., #600, New York, NY 10016. SHOOT Publicity Wire, 256 Post Road Where do the leaders go for East, Suite 206, Westport, CT 06880. business presentation training? 212/679-2471. www.odwyerpr.com. Jack O’Dwyer, Editor-in-Chief. 203/227-1699, x12; fax: 203/227-2787. The Newman Group is the premier [email protected]; provider of executive media training, www.shootonline.com/spw/home. business presentation coaching, and PR News, Access Intelligence, LLC, 4 crisis communication facilitation in Choke Cherry Rd., 2nd flr., Rockville, Thomson Reuters, 3 Times Square, New the United States. MD 20850. 888/707-5814. York, NY 10036. 646/223-4000. www.prnewsonline.com. Diane Schwartz, www.thomsonreuters.com. David Nikki Richardson, 3 Lancaster Ave., Sr. VP & Group Publisher. Girardin, Corporate Affairs. Chelmsford, MA 01824. 978/256-1651; fax: 978/256-0751. Ragan Report, The, Lawrence Ragan [email protected]; Comms., 316 N. Michigan Ave., #400, Photo Distribution www.nikkirichardson.com. Chicago, IL 60601. 800/878-5331. www.ragan.com. Associated Press, The, 450 West 33rd Reputation Group, 6475 Perimeter Dr., St., New York, NY 10001. 212/621-1585. #161, Dublin, OH 43016. 614/282-4141. Ted Mendelsohn. [email protected]; Newswires/Press www.reputationgroup.com. John Millen, Services Custom Medical Stock Photo Inc., 3660 Chief Strategist. W. Irving Park Rd., Chicago, IL 60618. 800/373-2677. www.cmsp.com. Mike StreetSpeak Inc., 369 Lexington Ave., Associated Press, The, 450 West 33rd Fisher. #309, New York, NY 10017. 212/221- St., New York, NY 10001. 212/621-1585. 1079. [email protected]; Ted Mendelsohn. Feature Photo Service Inc., 450 Seventh www.streetspeakonline.com. Bill Blase, Pres. Ave., #1700, New York, NY 10123. Black PR Wire Inc., 152 NE 167th St., 212/944-1060; fax: 212/944-7801. Mergers & Acquisitions #403, Miami, FL 33162. 877/252-2577. www.featurephoto.com. Oren Hellner, Pres. www.blackprwire.com. Bernadette Morris, Gould+Partners LLC, One Penn Plaza, Pres. & CEO. Getty Images, 75 Varick St., 5th flr., New Suite 5335, New York, NY 10119. York, NY 10013. 646/613-4000. 212/896-1909; cell: 917/783-4500. www.gettyimages.com. [email protected]; www.gould-partners.com. Rick Gould, Photographers/ CPA, J.D., Mng. Partner. Stock Photo Newsletters Cision, 332 S. Michigan Ave., Suite 800, Chicago, IL 60604. 866/639-5087. Associated Press, The, 450 West 33rd 70kft, 208 N. Market St., Unit 490, [email protected]; us.cision.com. St., New York, NY 10001. 212/621-1585. Dallas, TX 75202. 214/653-1600, ext. Ted Mendelsohn. 107. [email protected]; www.70kft.com. Connect to the right audiences with Cision’s press release distribution Bruce Wodder Photography, High BizBash Media, 8 W. 38th St., #200, services. Cision helps distribute your Bridge, NJ. cell: 908/310-4495. New York, NY 10018. 646/638-3600. press releases to over 3,600 of the [email protected]; www.bizbash.com. David Adler, CEO. most-visited news websites and all www.brucewodder.com.

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2015 PR BUYER’S GUIDE photographers/stock photo Camera One, 62 West 45th St., New awareness. York, NY 10036. 212/827-0500; 24-7 Press Release helps client’s fax: 212/944-9536. [email protected]; disseminate their news to online www.nycphoto.com. Larry Lettera, Pres. media, print media, journalists, bloggers and search engines. Can Stock Photo, 6139 Quinpool Rd., 24-7 Press Release Newswire sup- Send2Press®Newswire, a service of #33027, Halifax, Nova Scotia B3L 4T6 ports businesses in building brand Neotrope®, 4332 W. 230th St., Torrance, Canada. www.canstockphoto.com. awareness, increasing visibility on CA 90505. 310/373-4856. Duncan. the web and enhancing exposure www.send2press.com. Christopher through social media. Simmons, CEO, member PRSA and Dianne Arndt Photography, 400 Central Today, 24-7 Press Release ASCAP. Park West, New York, NY 10025. Newswire has more than 30,000 212/866-1902. [email protected]; clients and has distributed more than Affordable press release distribu- www.diannearndt.com. 250,000 news releases. tion services since 1983, including news writing, targeted newswire and Feature Photo Service Inc., 450 Seventh 70kft, 208 N. Market St., Unit 490, Direct-to-Editors™ email distribution, Ave., #1700, New York, NY 10123. Dallas, TX 75202. 214/653-1600, ext. search optimization, social media 212/944-1060; fax: 212/944-7801. 107. [email protected]; www.70kft.com. networks and media opt-in. Exclusive www.featurephoto.com. Oren Hellner, news distribution via Neotrope Pres. Associated Press, The, 450 West 33rd News Network including California Newswire®, and eNewsChannels™. Fotosearch Stock Photography, 21155 St., New York, NY 10001. 212/621-1585. Top placement of news content in Watertown Rd., Waukesha, WI 53186. Ted Mendelsohn. search since 1997 using proprietary 262/717-0740. [email protected]; ContextEngine™ technology. www.gograph.com. Brian Grow. Accredited staff. INC 5000 in 2009. Maryanne Russell Photography Inc., Member BBB. PO Box 1329, FDR Station, New York, NY 10150. 212/308-8722. Printing www.maryannerussell.com.

Newscast US, 526 West 26th St., Suite EurekAlert!, a service of the American 515, New York, NY 10001. 212/206-0055. Association for the Advancement of [email protected]; www.newscas- Science, 1200 New York Ave., N.W., tus.com. Jim Sulley, VP. Washington, DC 20005. 202/326-6716; fax: 202/898-0391. Rich Green Photography, 128 Windsor [email protected]; www.EurekAlert.org. Ave., Hopatcong, NJ 07843. 201/924- Zing How Design 888/529-0998. 2003. [email protected]; [email protected]; www.rjgreenphoto.com. EurekAlert!, a program of AAAS, offers an effective means to dissemi- www.zinghowdesign.com. (Joey) Buffalo Portuese, zingLeader. Wagner International Photos, 62 W. nate news to reporters and the public. As a science-based press release 45th St., New York, NY 10036. 212/944- We integrate custom fulfillment, tra- distribution service it serves as an 7744. ditional printing and specialized fabri- invaluable resource for press officers cation production to create unique to reach the media worldwide. Press Release mailings, blogger kits, e-media, brand- Thousands of reporters rely on ed premiums, and digital printing all in Distribution EurekAlert! for information daily. a one-stop-shop. It starts with our brand savvy design, enhanced by MarketWired, 100 N. Sepulveda Blvd., clever production methods, and #325, El Segundo, CA 90245. 800/774- topped off with promotional premiums 9473. www.marketwired.com. Jim that add that extra play value. Art Delaney, Pres. & CEO. meets action in our production centers 24-7 Press Release Newswire, 203-901 to fulfill and produce brand promotions Multicultural Marketing News, that elevate any campaign. West 3rd St., North Vancouver, BC V7P Multicultural Marketing Resources Inc., Zing how design // Chicago * NYC 3P9 Canada. 646/417-8294. 150 W. 28th St., #1501, New York, NY // Creative Services + Integrated www.24-7pressrelease.com. Philip Louie. 10001. 212/242-3351. Brand Action Agency www.multicultural.com. Lisa Skriloff, Launched in 2004, 24-7 Press Pres. & Founder. Release Newswire changed the land- Promotions scape of the press release distribu- readMedia, 914 Broadway, Albany, NY AIA New Dimensions in Marketing, 305 tion industry by offering affordable, 12207. 800/552-2194. East 40th St., New York, NY 10016. effective press release distribution to [email protected]; 212/338-0333; fax: 212/338-0330. businesses of all sizes looking to www.readmedia.com. Colin Mathews, [email protected]; increase their online presence and Pres. & CEO. www.effectivepromos.com. Bonnie Ott.

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2015 PR BUYER’S GUIDE promotions Allhealth Public Relations, 10109 National Association of Government Thornwood Rd., Kensington, MD 20895. Communicators, 201 Park Washington 301/948-1709. [email protected]; Court, Falls Church, VA 22046. 703/538- www.allhealthpr.com. Brian Ruberry. 1787. www.nagconline.org. Elizabeth Armstrong, Exec. Dir. Lagrant Communications, 600 Wilshire Gorkana Inc., 2 Rector St., Suite 1200, Blvd., #1520, Los Angeles, CA 90017. New York, NY 10006. 646/722-1200. See full listing under Associations. 323/469-8680; fax: 323/469-8683. [email protected]; www.lagrantcommunications.com. Kim L. www.gorkana.us. Jeni Chapman, Mng. Dir. Hunter, Pres./CEO, Keisha N. Brown, Sr. VP. Gorkana offers a more effective way for PR and communications Marketing Werks - Mobile & Event professionals to access customized Marketing, 130 East Randolph St., media intelligence. Our clients PR World Alliance, c/o Feintuch #2400, Chicago, IL 60601. 312/228-0800; become part of our unique communi- Communications, 245 Park Ave., fax: 312/228-0801. ty. This connects them to everything 39th flr., New York, NY 10167. www.marketingwerks.com. from industry experts and the latest www.PRWorldAlliance.com. Perran Ersu, news, insights and events, jobs and Chmn., [email protected]; +90 (212) journalists, not to mention our own 287-4678; Henry Feintuch, Vice Chmn., essential media intelligence services. [email protected]; +1-212-808-4901. It’s why PR professionals, as well as PR World Alliance is an internation- journalists, rely on us every day. al network of premier independent Whether they’re launching a campaign, communication consultancies. managing reputations, or needing Partners are carefully selected and around-the-clock response during a cri- represent established, respected and Zing How Design 888/529-0998. sis, we help clients keep up-to-speed, [email protected]; accomplished firms with a solid repu- stay focused, and be connected to tation for producing superior results www.zinghowdesign.com. (Joey) Buffalo experts. Gorkana provides the person- Portuese, zingLeader. for clients. al touch and confidence clients need to The global network encompasses Get more zing + how. We turn white make clear, informed decisions—and public relations companies and paper into premium promotions - Fun drive their businesses forward. offices in North America, Europe and give-aways for events, PR cam- Follow us at @GorkanaUS, Asia with offices and joint venture paigns, and consumer promotions facebook.com/GorkanaGroup, or visit partners in Pakistan, India, China, along with social media prizes and us at www.gorkana.us. South America and beyond. The net- sweepstakes with sweet rewards. work continues to seek new members Int’l. PR Network Our promotional sourcing and in strategic locations. procurement services will add style [email protected]; www.iprn.com. Jonathan Choat. and great taste to any initiative. Take Public Relations Boutiques Int’l. advantage of our brand experience, 818/610-0270. www.prboutiques.com. Joy along with the use of our vast produc- Scott, Pres. tion capabilities to add more punch and know-how. Zing how design // Chicago * NYC // Creative Services + Integrated IPREX, Global network of communi- Brand Action Agency cation agencies, Admin. Headquarters: 4524 N. Wildwood Ave., Shorewood, WI 53211. 414/755-2170. [email protected]; Public Relations Global Network www.iprex.com. Carol Clinkenbeard, (PRGN), U.S./Worldwide Contact: Global Administrator. Public Relations Stevens Strategic Communications, Inc., Networks IPREX – a $270 million network of Gemini Towers, 1991 Crocker Rd., Suite communication agencies, with over 500, Cleveland, OH 44145. 877/900-3366. 1,750 staff and 115 offices worldwide, [email protected]; www.prgn.com. Edward Stevens, APR. working across the spectrum of industry sectors and practice disciplines. PRGN: The World’s Local Agencies join IPREX to develop as Agency. More than 1,000 clients international integrated businesses, across six continents depend on the 70kft, 208 N. Market St., Unit 490, extending their reach and influence to Dallas, TX 75202. 214/653-1600, ext. combined resources of the Public meet evolving client needs. Collegial 107. [email protected]; www.70kft.com. Relations Global Network (PRGN) to by nature, IPREX partners use internal deliver targeted public relations cam- communication systems from confer- paigns in more than 80 markets Bella PR, 226 West 37th St., 15th flr., ences and webinars to staff exchanges around the world. With revenues of New York, NY 10018. 212/868-8183. and a custom-built intranet to profit more than $110 million (U.S.), PRGN www.bellapr.com. Marla Russo, Pres. from a strong best-practices culture. is the world’s fourth largest public

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2015 PR BUYER’S GUIDE radio relations network of independent video content Radio agencies. PRGN harnesses the Our clients use video to engage, resources of close to 50 independent entertain and educate. public relations firms and more than satellite media tours 800 communications professionals to We connect your story, your star and connect international companies and your location to reach millions of organizations with individual and people. Auritt Communications Group, 555 8th culturally diverse markets globally. Ave., Suite 709, New York, NY 10018. Visit PRGN online at: www.prgn.com. live video streaming 212/302-6230. [email protected]; We excel in live event production www.auritt.com. Joan Auritt, Pres. and streaming from challenging locations. Auritt Communications Group is a multimedia PR and Marketing Dietrich Nelson & Associates, Inc., 7510 company, offering production services Sunset Blvd., #1415, Los Angeles, CA to clients from healthcare, food, 90046. 323/845-9608; fax: 323/883-1821. entertainment, publishing, energy [email protected]. Dietrich Nelson. and hi-tech industries. We offer Worldcom Public Relations Group, 500 creative multimedia solutions tailored Fifth Ave., Suite 1640, New York, NY to the complex needs of our clients. RCM Broadcast Communications Inc., 10110. 800/955-9675; 904/677-4121. We take pride in delivering access to [email protected]; 20 West 22nd St., #1510, New York, NY 10010. 212/924-1006. prime media markets, the highest qual- www.worldcomgroup.com. Todd M. ity bookings and creating the most Lynch, Managing Dir. [email protected]; www.rcmbroadcast.com. Russell Cheek, cost-effective production packages Pres. designed to increase brand awareness Public Service and audience reach. At Auritt, we cherish our relationships with our cus- Announcements Strauss Media Strategies Inc., 529 14th tomers, and our team of media experts St., N.W., #1163, National Press Bldg., and producers ensures the delivery of Washington, DC 20045. 202/638-0200; fax: key results through careful strategy 202/638-0400. [email protected]; and diligent reliability of services. www.straussmedia.com. Richard Strauss, Pres. Our services include (but are not limited to): 262 W 38th St., Suite 803, New York, NY •Video production from scripting, 10018. 212/302-1234. shooting and editing to delivery of [email protected]; master AKA MEDIA INC, 142 East Ontario, www.straussmedia.com. •Media Training Suite 1600, Chicago, IL 60611. 800/996- •TV Satellite, Radio and Online 9432. [email protected]; Los Angeles, CA. 626/794-1350. Media Tours www.akamediainc.com. Andrew Krause, [email protected]; •Integrated Media Tours Executive Producer, CEO. www.straussmedia.com. •Social Media Campaigns, Blogger We produce video content, satellite Connects and Twitter Parties See full listing under Radio. media tours and live streaming •Web Videos, Webcasts and Live events. Many of the world’s most Streamed Interactive Events amazing brands trust our team to •Video, Audio and Multimedia News create content for Video, Radio, Web, Releases TV and Social Media campaigns. •B-Roll Packages •PSAs Follow us: LinkedIn https://www.linkedin.com/ Caplan Communications LLC, 1700 company/aka-media-inc. TV Access, division of FilmComm. 800/944-9134. Keith Hempel, President. Rockville Pike, Suite 400, Rockville, MD Twitter @AKAMEDIAINC or 20852. 301/998-6592. Facebook/AKAMEDIAINC. Experienced Corporation With 30+ [email protected]; •Content for Video, Radio, Web, TV Years In Television And Radio www.caplancommunications.com. Aric and Social Media Campaigns Distribution. Specializing In Caplan, Pres. •Satellite Media Tours (SMT/RMT/IMT) Production And Distribution Of PSAs. •Webcasting (Live Video Streaming) Leading Distributor Of PSAs (Over •Web Video Production and 100 TV And Radio PSAs Released D S Simon Productions, 229 West 36th Distribution (Online Video) Per Year). Comprehensive Services St., 9th flr., New York, NY 10018. For TV, Radio, Print, Out-Of-Home, •Corporate Video Storytelling 212/736-2727. [email protected]; Social Media And Internet. (Image, Sales, Marketing, Internal) www.dssimon.com. Doug Simon, Pres. & •Public Service Announcements Customized Services Tailored To CEO. (PSAs) Your Needs. Internet Reporting •Video Editing, Graphics and Effects Available. Chapter Placement And D S Simon is an award-winning (Post-Production) Coordination Services Available. Continued at top of next page

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2015 PR BUYER’S GUIDE radio

D S Simon Productions continued every detail. We provide superior tours that engage a massive audi- digital, social and strategic video results in everything we do, are avail- ence. We’ll send your spokesperson communications firm that helps able to our clients at all times, and over the airwaves, on a tour of nation- organizations and brands secure work within every budget. ally syndicated radio outlets and top- more exposure for their products, rated local radio shows. initiatives and events on TV, radio, Our radio promotions put your online and through social media, as products into consumers’ hands while well as offering Amplify, a ground- providing endorsements from radio breaking, cross-platform digital personalities. And, our audio news distribution service. releases are guaranteed to reach DSS offers: tens of millions of listeners. MediaTracks Communications, Inc., Additional Premieretv specialties •Digital Media 2250 E. Devon Ave., Suite 150, Des include: •Social Media Marketing Plaines, IL 60018. 847/299-9500; fax: •Satellite Media Tours •Satellite Media Tours 847/299-9501. [email protected]. •Audio News Releases •Co-Op Satellite Media Tours Shel Lustig, Pres. •On-Air Radio Promotions •Radio Media Tours •Online Audio & Video Distribution •Internet Media Tours Your message on-air and online •B-Roll Packages •PSA’s •anrs - Guaranteed placement on- •ENG Crews •HD Studio air and online through Radio Health •Creative Video Production / •B-Roll/News Video Production Journal and Viewpoints. Reach “Highlight Reels” •Media Training over 900 stations in major markets. Contact us for references, quotes, •Web Video Production Online streaming, iTunes, iHeart or information on an integrated •Video Press Junkets Radio, Aha Radio and RadioMD.com broadcast publicity strategy that •Radio News Releases included. accommodates your budget. •radio media tours - Benefit from EMSI, 3748 Turman Loop, #101, Wesley our contacts at major stations, net- Chapel, FL 33544. 800/881-7342. works and syndicated programming. www.emsincorporated.com. Marsha •custom Feed radio news Friedman, CEO. releases - National, regional and local market outreach. Minority target- Hedquist Productions, P.O. Box 1475, ing-Hispanic and African-American. Fairfield, IA 52556. 641/472-6708. jef- •la red conectado - Guaranteed [email protected]; www.hedquist.com. Strauss Media Strategies Inc., 529 14th Jeffrey Hedquist, Pres. placement Spanish language ANRs. •urban reach - Guaranteed place- St., N.W., #1163, National Press Bldg., ment ANRs targeted to African Washington, DC 20045. 202/638-0200; fax: American listeners. 202/638-0400. [email protected]; •psas - We produce, target and www.straussmedia.com. Richard Strauss, distribute your public service mes- Pres. sage locally, regionally or nationally. Liv Davick, 88 South Broadway, Suite 262 W 38th St., Suite 803, New York, NY #1206, Millbrae, CA 94030. 650/689- 10018. 212/302-1234. National Aircheck, 338 S. Edgewood, 5479; 661/600-2254. [email protected]; [email protected]; Wood Dale, IL 60191. 888/206-9662. [email protected]; www.livdavick.com. www.straussmedia.com. Liv Davick, Pres., Shana Davick, VP. [email protected]; www.national-aircheck.com. Robb Los Angeles, CA. 626/794-1350. Liv Davick, a Publicity and Wexler, Pres. [email protected]; Production Boutique, Inc. specializes www.straussmedia.com. in all of your broadcast public relations PLUS Media Inc., 85 Fifth Ave., New and social media needs. Our expert- York, NY 10003. 212/206-8160. nweiss- Celebrating our 20th anniversary in ise includes satellite media tours, [email protected]; 2015, Strauss Media Strategies, Inc., radio media tours, audio news releas- www.plusmedia.com. Natalie Weissman. is the nation’s premier public es, public service announcements relations, communications, and (PSAs), Internet media tours (IMTs), strategy firm specializing in radio Spanish smts/rmts/anrs, integrated and television. Not just another marketing, ground tours, aircheck "crank it out booking service," and airings’ monitoring services, and PremiereTV, 429 Santa Monica Blvd., Strauss Media Strategies works video production and distribution. Suite 300, Santa Monica, CA 90401. closely with its clients to develop All pitching, booking, and follow-up 310/899-9090. [email protected]; campaign-specific strategies and www.premieretv.com. Shayne Fraeke, is done in-house, and we handle all of tactics that get results. Collectively, CEO. your production needs for your our staff brings more than 150 years satellite and radio media tours. We We knoW hoW to make of broadcast experience and judg- offer the highest-quality, most person- radio Work For You. ment to our clients. alized servicing with unparalleled With 25+ years of experience, Strauss Media specializes in book- organization and a strict attention to Premieretv delivers radio media ing television smts with local

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2015 PR BUYER’S GUIDE research

stations, national broadcast and television, strauss media strategies cable networks, network feeder serv- delivers the best results in the ices, and syndicated programs. We industry. You'll enjoy working with can manage your SMT and provide a our friendly staff of experienced pub- complete solution including the book- lic relations professionals. contact ing of all of the interviews, studio us today to discuss a customized rental and equipment, satellite uplink, solution for your next broadcast make-up and catering services, and outreach campaign! GfK, 200 Liberty St., 4th flr., New York, all of the technical and production NY 10281. 212/240-5300. www.gfk.com. needs to make your SMT the most Synaptic Digital, a Definition 6 company, successful it can be. 79 Fifth Ave., New York, NY 10003. 212/ GfK Public Affairs & Corporate We also specialize in booking radio 682-8300. [email protected]; Communications specializes in tours with national news networks, www.synapticdigital.com. research to support communications nationally syndicated shows, strategy and public relations, issues statewide, regional, and local radio Tobin Communications Inc., P.O. Box management, public thought leader- outlets in each of the nation's nearly 1268, White Plains, MD 20695-1268. ship and reputation measurement. 301/661-0900. 300 radio markets. strauss media We are experts in research not only [email protected]; also conducts radio and television among the public, but also among www.tobincommunications.com. Maury ground tours. Tobin, Pres. hard-to-reach elite stakeholders in Moreover, we script, produce, and business or government globally. In distribute targeted audio news releas- Research addition to customized research solu- es to the nation's largest radio networks tions, we leverage the Anholt-GfK with the best "guaranteed-placement" Burke Marketing Research Inc., 500 W. Nation/City Brands IndexSM syndi- in the industry. In addition, Strauss 7th St., Cincinnati, OH 45203. 513/241- cated studies gauging global percep- Media provides: 5663. www.burke.com. Jeff Miller, CEO. tions of countries and cities around •Audio Actuality Pitching and the world to consult with governmen- Placement Systems Cogent Reports, Market Strategies tal and tourism organizations on com- •Radio Promotions Int’l, 125 Cambridge Park Dr., munications and reputation issues. •Public Service Announcements Cambridge, MA 02140. 617/441-9944. We also offer a suite of cost effective •Audio and Video Podcasts Christy White, Mng. Dir. fast turnaround omnibus research •Radio Advertising Production and products, which are important tools Placement Council of American Survey Research for public affairs, communications •Live Remote Broadcasts Organizations, 170 N. Country Rd., Suite and PR professionals. We serve •Customized Broadcast E-mailing 4, Port Jefferson, NY 11777. 631/928-6954. as the official polling partner for the (with our database of 12,000+ radio [email protected]; www.casro.org. Diane Associated Press, managing the and television outlets, stations and Bowers, Pres. AP-GfK Poll, now conducted show contacts) via the probability-based online Creative Civilizations, 106 Auditorium Among the hundreds of clients we KnowledgePanel®. have worked with, we routinely work Circle, 2nd flr., San Antonio, TX 78205. with political groups such as the DNC 210/227-1999. www.ccagency.com. Gisela Girard, Pres./COO. Google, 1600 Ampitheatre Pkwy., and the DLC; advocacy groups like Mountain View, CA 94043. 650/253- the Natural Resources Defense D.K. Shifflet & Assocs., 1750 Old 0000; fax: 650/253-0001. Larry Page, Council (NRDC) and ACLU; award- CEO. winning PR firms like Burson- Meadow Road, #620, McLean, VA 22102. Marsteller, Edelman, Hill & Knowlton, 703/536-0933. www.dksa.com. Douglas Shifflet, Chmn. & CEO. History Associates, 300 North Stonestreet and Ketchum; non-profit clients like Ave., Rockville, MD 20850. 301/279- Safe Kids Worldwide, the American Edelman Berland, 250 Hudson St., 15th 9697. www.historyassociates.com. Anne Jewish Committee (AJC) and MADD; flr., New York, NY 10013. 212/768-0550. Strong, Mktg. Dir. government agencies like the Dept. www.edelmanberland.com. Mike Berland, of Veterans Affairs and Dept. of Global CEO. J.D. Power & Associates, 2625 Labor; associations such as the US Townsgate Rd., #100, Westlake Village, Conference of Mayors, National evolve 24, A Maritz Research Co., 1395 CA 91361. 805/418-8000; fax: 805/418- Urban League, and the National Law North Highway Drive, Fenton, MO 63099. 8900. [email protected]; Enforcement Officers Memorial Fund 314/225-2310. www.evolve24.com; www.jdpower.com. Finbarr O’Neill, Pres. (NLEOMF); large-scale events such www.maritzresearch.com. as the Clinton Global Initiative and KRM Information Services, 200 Spring the major auto shows; major compa- Futures Company, The, 1300 Environ St., #F, Eau Claire, WI 54703. 800/816- nies like Google, Capital One, Way, Chapel Hill, NC 27517. 919/932- 2640. [email protected]; www.krm.com. Facebook and General Motors; and 8858. J. Walker Smith, Ph.D, Exec. Chmn. Rick Olson, Pres. & CEO. we have worked on dozens of local, state and federal political campaigns. Gallup Inc., The Gallup Bldg., 901 F St., LCWA Research Group, L.C. Williams The company is also proud to be on N.W., Washington, DC 20004. 202/715- & Assocs., 150 N. Michigan Ave., #3800, the official GSA Schedule. 3030. www.gallup.com. Jim Clifton, Chicago, IL 60601. 312/565-3900. When your campaign calls for radio or Chmn. & CEO. www.lcwa.com. Heidi Tarr Terlap, VP.

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2015 PR BUYER’S GUIDE research LexisNexis, 9443 Springboro Pike, spans all of the Fortune categories, media tours and live streaming Dayton, OH 45342. 888/285-3947. plus government agencies, NGOs events. Many of the world’s most www.lexisnexis.com. Mike Walsh, CEO, and non-profits. amazing brands trust our team to Legal & Professional, Mark Kelsey, CEO, PRIME combines the speed and create content for Video, Radio, Web, Risk Solutions. consistency of real-time technology TV and Social Media campaigns. with the accuracy and actionable Follow us: Maritz Research, 1355 N. Highway Dr., insights available only through LinkedIn https://www.linkedin.com/ Fenton, MO 63099. 877-4-MARITZ. human expertise. Based on real-time company/aka-media-inc. www.maritzresearch.com. David Mulkey, media trends across all forms of Twitter @AKAMEDIAINC or Sr. VP, Strategic Mktg. & Product Dev. media, including print, broadcast and Facebook/AKAMEDIAINC. digital; traditional and social; trade and M|A|R|C Research, 7850 North Belt Line consumer, PRIME makes a simple •Content for Video, Radio, Web, TV Rd., Irving, TX 75063. 800/884-6272. promise to deliver a comprehensive and Social Media Campaigns www.marcresearch.com. Merrill Dubrow, and customizable approach to enable •Satellite Media Tours (SMT/RMT/IMT) Pres. & CEO. better communications and business •Webcasting (Live Video Streaming) decisions. Nielsen Company, The, 85 Broad St., •Web Video Production and New York, NY 10004. 646/654-5000. Distribution (Online Video) Proof Advertising, 114 W. 7th St., #500, www.nielsen.com. Mia Scott, •Corporate Video Storytelling Austin, TX 78701. 512/345-6658. Communication Analyst. (Image, Sales, Marketing, Internal) [email protected]; •Public Service Announcements www.proof-advertising.com. Bryan ORC International, Worldwide (PSAs) Christian, Pres. Headquarters, 902 Carnegie Center, #220, •Video Editing, Graphics and Effects Princeton, NJ 08540. 800/444-4672. (Post-Production) REPASS Research • Strategic www.orcinternational.com. Walter Consulting, 4555 Lake Forest Dr., Suite video content Dempsey, Gen. Mgr., U.S. 194, Cincinnati, OH 45242-4747. Our clients use video to engage, 513/772-1600; fax: 513/772-8088. entertain and educate. Oxbridge Communications Inc., 39 W. [email protected]; www.repassinc.com. 29th St., #301, New York, NY 10001. Rex Repass, CEO. satellite media tours 800/955-0231. www.mediafinder.com. We connect your story, your star and Trish Hagood, Pres. your location to reach millions of SSRS, 53 West Baltimore Pike, Media, PA 19063. 484/840-4300. www.ssrs.com. people. Penn, Shoen and Berland Associates, Melissa Herrmann, Pres. 230 Park Ave. South, 2nd flr., New York, live video streaming NY 10003. 212/534-4000. [email protected]; We excel in live event production Standard & Poor’s Research Reports, www.psbresearch.com. Laura Ansell, VP and streaming from challenging 55 Water St., New York, NY 10041. 212/ & Mng. Dir. locations. 438-2000. www.standardandpoors.com. Catherine Mathis, Sr. VP, Mktg. & Comms. PRIME Research, 305 Madison Ave., Toluna, 21 River Rd., Wilton, CT 06897. Suite 1850, New York, NY 10017. 866/296-3049. www.toluna-group.com. 212/738-9912; fax: 212/738-9923. wein- Jim Fredrickson, Group Chief Operations [email protected]; www.prime- Auritt Communications Group, 555 8th Officer. research.com. Mark Weiner, CEO; Ave., Suite 709, New York, NY 10018. Brittany Luse, Mktg. Mgr. 212/302-6230. [email protected]; Satellite Media Tours www.auritt.com. Joan Auritt, Pres. services of the firm: Combining Auritt Communications Group is a talent, tools and technology, PRIME 70kft, 208 N. Market St., Unit 490, Research delivers award-winning multimedia PR and Marketing com- Dallas, TX 75202. 214/653-1600, ext. pany, offering production services to global strategic communications 107. [email protected]; www.70kft.com. monitoring, measurement, evaluation clients from healthcare, food, and analysis across social, digital and entertainment, publishing, energy traditional media channels; sophisti- and hi-tech industries. We offer cre- cated ROI statistical modeling; ative multimedia solutions tailored to research-based PR consulting; and the complex needs of our clients. We real-time/fully-integrated advanced take pride in delivering access to analytics. prime media markets, the highest PRIME’s team of consultants and quality bookings and creating the analysts gather, filter, translate and AKA MEDIA INC, 142 East Ontario, most cost-effective production pack- report on media trends across 45 Suite 1600, Chicago, IL 60611. 800/996- ages designed to increase brand countries. Established in 1987 in 9432. [email protected]; awareness and audience reach. At Mainz, Germany by Dr. Rainer www.akamediainc.com. Andrew Krause, Auritt, we cherish our relationships Mathes—who continues to lead the Executive Producer, CEO. with our customers, and our team of company—PRIME’s client experience media experts and producers We produce video content, satellite ensures the delivery of key results

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2015 PR BUYER’S GUIDE satellite media tours through careful strategy and diligent in all of your broadcast public rela- reliability of services. tions and social media needs. Our Our services include (but are not expertise includes satellite media limited to): tours, radio media tours, audio news •Video production from scripting, releases, public service announce- shooting and editing to delivery of ments (PSAs), Internet media tours Gourvitz Communications Inc., 875 master (IMTs), Spanish smts/rmts/anrs, inte- Sixth Ave., Suite 1708, New York, NY •Media Training 10001. 212/730-4807; fax: 212/730-4811. grated marketing, ground tours, •TV Satellite, Radio and Online www.gourvitzcommunications.com. Paul aircheck and airings’ monitoring serv- Media Tours Gourvitz, Pres. ices, and video production and distri- •Integrated Media Tours bution. •Social Media Campaigns, Blogger Once again Gourvitz Communica- All pitching, booking, and follow-up Connects and Twitter Parties tions is providing its public relations is done in-house, and we handle all of •Web Videos, Webcasts and Live clients with a new, cost effective and your production needs for your satel- Streamed Interactive Events unique way of getting media cover- lite and radio media tours. We offer •Video, Audio and Multimedia News age. It’s called an Interactive Media the highest-quality, most personal- Releases Tour. And what makes it different from ized servicing with unparalleled •B-Roll Packages what is currently being called an organization and a strict attention to •PSAs Internet or blogger tour is that it actu- every detail. We provide superior ally includes video and is a digital results in everything we do, are avail- Broadcast Direct Communications Inc., delivery to only major Internet sites. able to our clients at all times, and 130 Shore Rd., Suite 185, Port In just two years, GSH, a division of work within every budget. Washington, NY 11050. 516/570-2369. GCI, has not only set the standard for [email protected]. Irene Minett, this service, it is the standard. And the Live Star Entertainment, 379 Park Patricia Ruth Kresner. co-op SMT business, created and Avenue South, 4th flr., New York, NY invented by GCI, is now doing more 10016. 212/505-7666. Eric Drath. business than ever before. Lyons PR, 10410 N. Kensington Pkwy., The key is using only major talent, Suite 305, Kensington, MD 20895. D S Simon Productions, 229 West 36th booking mainly big markets, and hav- 301/942-1306; fax: 301/942-1361. St., 9th flr., New York, NY 10018. ing every co-op available to view live www.lyonspr.com. Dan Lyons, President. 212/736-2727. [email protected]; on Ustream.TV. GCI’s core business www.dssimon.com. Doug Simon, Pres. & is still SMTs/RMTs. Now more than Satellite media tours, radio media CEO. ever before TV stations, want, need tours, public service announcements, and will do satellite interviews if you video production, digital and social D S Simon is an award-winning give them a good spokesperson, a media engagement strategies. digital, social and strategic video compelling story, sprinkle in some communications firm that helps b-roll, use two cameras and create a organizations and brands secure set. B-rolls are now being done again more exposure for their products, with a unique angle to TV station initiatives and events on TV, radio, websites, newspaper chains and online and through social media, as blogs. There is very little actual TV well as offering Amplify, a ground- placement for a b-roll. GCI shoots breaking, cross-platform digital distri- and edits everything in HD and now bution service. has added a fourth edit bay to accom- Media Connect, formerly Planned DSS offers: modate its clients’ needs for comp, Television Arts, 301 E. 57th St., New sizzle and in-house video reels. And York, NY 10022. 212/583-2718. •Digital Media when GCI says it’s 24/7, it means 24/7. [email protected]; •Social Media Marketing www.media-connect.com. Brian •Satellite Media Tours KEF Media, 1161 Concord Rd., Smyrna, Feinblum, SVP, CMO. •Co-Op Satellite Media Tours GA 30080. 404/605-0009. Incredible value provided by the •Radio Media Tours www.kefmedia.com. Yvonne Goforth-Hanak. •Internet Media Tours firm that trademarked satellite radio •PSA’s and television tours over 25 years •HD Studio ago! We’re proficient at promoting •B-Roll/News Video Production experts, authors, CEOs, non-profits, •Media Training and topics focused on entertainment, books, health, business, consumer •Web Video Production Liv Davick, 88 South Broadway, Suite and advocacy. •Video Press Junkets #1206, Millbrae, CA 94030. 650/689- •Radio News Releases 5479; 661/600-2254. [email protected]; Murray Hill Studios, 248 East 35th St., [email protected]; New York, NY 10016. 212/889-4200; fax: Dietrich Nelson & Associates, Inc., 7510 www.livdavick.com. Liv Davick, Pres., 212/889-9413. [email protected]; Sunset Blvd., #1415, Los Angeles, CA Shana Davick, VP. www.murrayhillstudios.com. Jahaneen 90046. 323/845-9608; fax: 323/883-1821. Liv Davick, a Publicity and Johnsen. [email protected]. Dietrich Nelson. Production Boutique, Inc. specializes See full listing under Webcasting.

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2015 PR BUYER’S GUIDE satellite media tours National Press Club, 529 14th St., N.W., 262 W 38th St., Suite 803, New York, NY Schneider Associates, 2 Oliver St., Suite Washington, DC 20045. 202/662-7541. 10018. 212/302-1234. 901, Boston, MA 02109. 617/536-3300; [email protected]; www.press.org. [email protected]; fax: 617/536-3180. www.straussmedia.com. [email protected]; See full listing under Special Events. www.schneiderpr.com. Joan Schneider, Los Angeles, CA. 626/794-1350. CEO, Phil Pennellatore, Pres. PMTV, 681 Moore Rd., #100, King of [email protected]; Prussia, PA 19406. 610/768-1770. www.straussmedia.com. www.pmtv.com. Brian Powers, President. Social Media See full listing under Radio.

Synaptic Digital, a Definition 6 company, 70kft, 208 N. Market St., Unit 490, 79 Fifth Ave., New York, NY 10003. 212/ Dallas, TX 75202. 214/653-1600, ext. PremiereTV, 429 Santa Monica Blvd., 682-8300. [email protected]; 107. [email protected]; www.70kft.com. Suite 300, Santa Monica, CA 90401. www.synapticdigital.com. 310/899-9090. [email protected]; www.premieretv.com. Shayne Fraeke, CEO. 25+ Years oF experience, unmatched expertise, excep- THUNK! Media. Inc., 376 15th Street, tional client service Brooklyn, NY 11215. 917/658-9932. Premieretv delivers outstanding [email protected]; satellite media tours to clients www.thunkmedia.com. Robin DeAngelis. AKA MEDIA INC, 142 East Ontario, across the U.S. and around the Suite 1600, Chicago, IL 60611. 800/996- globe. Whether your SMT originates SPECIALIZING IN CO-OP & 9432. [email protected]; from a TV studio, a hotel room, a EXCLUSIVE SMTs: www.akamediainc.com. Andrew Krause, desert, or any remote location, Thunk!Media, Inc. delivers your Executive Producer, CEO. Premieretv’s media and production message to the audience you want to We produce video content, satellite teams always deliver with profession- target. Thunk!Media clients have media tours and live streaming alism, diligence, and creativity. achieved impressive results through events. Many of the world’s most Our media experts are trusted by our innovative and creative co-op amazing brands trust our team to the top newsroom producers in the media tours. Our boutique service create content for Video, Radio, Web, industry. We maintain strong relation- offers a personal touch and provides TV and Social Media campaigns. ships with all the national networks the highest quality production values and newsfeeds, top market local and top-market bookings — all deliv- Follow us: affiliates, and independent and ered by the celebrity spokespeople LinkedIn https://www.linkedin.com/ regional cable outlets. major news outlets turn to for advice. company/aka-media-inc. As a result, you get the best line-ups Twitter @AKAMEDIAINC or for your smt. VideoLink Inc., 1230 Washington St., Facebook/AKAMEDIAINC. Additional Premieretv specialties Newton, MA 02465. 800/452-5565. •Content for Video, Radio, Web, TV include: www.videolink.tv. •Radio Media Tours and Social Media Campaigns •Satellite Media Tours (SMT/RMT/IMT) •Audio News Releases Search Engine •On-Air Radio Promotions •Webcasting (Live Video Streaming) •Online Audio & Video Distribution Optimization •Web Video Production and •B-Roll Packages Distribution (Online Video) •Corporate Video Storytelling •ENG Crews 70kft, 208 N. Market St., Unit 490, •Creative Video Production / (Image, Sales, Marketing, Internal) Dallas, TX 75202. 214/653-1600, ext. •Public Service Announcements “Highlight Reels” 107. [email protected]; www.70kft.com. Contact us for references, quotes, (PSAs) or information on an integrated •Video Editing, Graphics and Effects broadcast publicity strategy that (Post-Production) accommodates your budget. video content RCM Broadcast Communications Inc., Our clients use video to engage, entertain and educate. 20 West 22nd St., #1510, New York, NY Monument Optimization, Washington, 10010. 212/924-1006. DC. 202/904-5763. [email protected]; satellite media tours [email protected]; We connect your story, your star and www.rcmbroadcast.com. Russell Cheek, www.monumentoptimization.com. your location to reach millions of Pres. John Stewart, Pres. people. Strauss Media Strategies Inc., 529 14th Monument Optimization helps St., N.W., #1163, National Press Bldg., organizations achieve their goals live video streaming Washington, DC 20045. 202/638-0200; online through an analytics-based We excel in live event production fax: 202/638-0400. [email protected]; approach to search engine marketing and streaming from challenging www.straussmedia.com. Richard Strauss. and online reputation management. locations.

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2015 PR BUYER’S GUIDE social media

AmericanPOP, 1207 W. Magnolia Ave., Chatter about your company is social to being social, including: #D, Burbank, CA 91506. 818/840-1030. happening across the web, so why -Developing a social personality [email protected]; not join the conversation? and visual strategy www.americanpopdigital.com. Feintuch Communications offers a -Building meaningful engagement comprehensive solution for b-to-b and relationships Critical Mention Inc., 521 Fifth Ave., companies looking to incorporate or -Identifying performance metrics 16th flr., New York, NY 10175. 877/262- enhance their social media presence and KPIs that matter 5477. www.criticalmention.com. in their marketing arsenal. Each Visit jsha.com to learn more about program is designed to support the Social Media reFresh and JSH&A’s company’s business objectives and full suite of social media services. PR/marketing goals. Programs include an analysis of the current Magnify Digital, 680 B Leg-In-Boot Digital Park, a division of rbb Public industry landscape and competitors; Square, Vancouver, BC,V5Z 4B4 Canada. Relations, 355 Alhambra Circle, Suite a calendar of planned updates; 604/879-7770. www.magnifydigital.com. 800, Miami, FL 33134. 305/448-7450. content creation; community building Moyra Rodger, CEO. www.rbbpr.com. Abdul Muhammad, VP and management; and measurement. of Digital Development, Christine de la Let us help you strategically MediaMiser Ltd., 11 Holland Ave., Huerta, VP; Lisa Ross, President. communicate with clients, prospects, Ottawa, Ontario K1Y 4S1 Canada. partners, employees, journalists and 866/545-3745. [email protected]; rbb’s Digital Park helps brands www.mediamiser.com. Chris Morrison. break out from the pack in the digital those impacted by the company. world. Our bilingual team provides MyPRGenie, 1745 Broadway, 17th flr., digital strategy, creative design, Get LinkedIn Help, 321 Westover Hills New York, NY 10019. 212/807-8300, x3. development and execution for inte- Dr., Cary, NC, 27513. 609/306-6205. [email protected]; www.myprgenie.com. grated marketing, corporate commu- [email protected]; Miranda Tan, CEO. nications and consumer marketing www.getlinkedinhelp.com. Kristina Jaramillo. initiatives. Digital Park’s core strength Quinn & Co. Public Relations, 48 W. is integrating digital/social and paid 38th St., Penthouse, New York, NY Hunter Public Relations, 41 Madison media with traditional PR to deliver 10018. 212/868-1900. www.quinn.pr. Ave., 5th flr., New York, NY 10010-2202. Florence Quinn. experiential marketing campaigns 212/679-6600. [email protected]; that drive audience awareness and www.hunterpr.com. Grace Leong, Mng. SplashLab Social, 500 Yale Ave. N., engagement. First we listen and Partner; Donetta Allen, Social Media Seattle, WA 98109. 206/999-7762; analyze the industry landscape and Practice Leader. 800/757-4909. [email protected]; competitor platforms using valuable www.splashlabsocial.com. Geoff data gleaned from digital technology JB Cumberland Public Relations, 133 McDonald, Partner. to identify targeted communities, W. 25th St., flr. 9E, New York, NY 10001. influencers and trending content 646/230-6940. jcumberland@jbcumber- that drive our strategic messaging, land.com; www.jbcumberlandpr.com. Software creative and digital development. Joanna Cumberland, Digital Strategist. Digital Park offers: Deltek, 2291 Wood Oak Dr., Herndon, VA •Integrated Digital Strategy 20171. 800/456-2009. www.deltek.com. •Social Marketing Management & Michael Corkery, Pres. & CEO. Execution •Web & Mobile Design & IGEL Technology America LLC, 2106 Development Florence Ave., Cincinnati, OH 45206. •Custom Content Creation 954/739-9990. [email protected]; •Experiential Marketing www.igelamerica.com. •SEO/SEM/Reputation Management JSH&A Ltd., 2 TransAm Plaza Dr., #450, IPR Software, 16501 Ventura Blvd., •Digital Media Planning & Buying Oakbrook Terrace, IL 60181. 630/932- #424, Encino, CA 91436. 800/514-1897. Follow us at @rbbPR or visit us at 4242; fax: 630/932-1418. [email protected]; www.jsha.com. www.iprsoftware.com. JD Bowles, www.rbbPR.com President & CEO. Engage121, 20 Glover Ave., 2nd flr., JSH&A helps leading national CPG brands like ConAgra Foods, Master Queue Associates, 420 Lexington Ave., Norwalk, CT 06850. 888/607-9101. #300, New York, NY 10170. 212/269- www.engage121.com. Jon Victor, CEO. Lock and Dremel rotary tools plan and execute smart social media 1313. Jeff Goldstein, Mng. Dir. strategies. Capabilities include pro- TEKgroup Int’l Inc., 1451 W. Cypress viding social channel and content Creek Rd., #300, Ft. Lauderdale, FL strategy development, content cre- 33309. 954/351-5554; fax: 954/351-9099. ation, channel management and www.tekgroup.com. Eric Benson, Feintuch Communications, 245 Park social listening and reporting. In addi- Partner/Co-Founder. Ave., 39th flr., New York, NY 10167. tion, offerings like Social Media 212/808-4901. [email protected]; reFresh are specifically geared Votenet Solutions Inc., 1420 K St., N.W., www.feintuchcommunications.com. Emily toward brands and organizations that #200, Washington, DC 20005. 202/737- Simmons, Director of Social Media. want to make the leap from doing 2277. www.votenet.com.

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2015 PR BUYER’S GUIDE special events Speakers Service 212/355-7700. www.roycecarlton.com. Carlton S. Sedgeley, Pres. (Talent) Speakers On Healthcare, 10870 N.W. Laurinda Ct., Portland, OR 97229. Editor Showcase, New York, NY 10036. American Program Bureau, Inc., 1 619/312-1212. Gateway Center, #751, Newton, MA 503/345-9164. [email protected]; [email protected]; 02458. 800/225-4575; 617/614-1600. www.editorshowcase.com. Michelle www.apbspeakers.com. www.speakersonhealthcare.com. Jo Cavender, Karen Kendig, Founders. Metter, Partner, Ken Loyst, Partner. Authors Unlimited, 31 E. 32nd St., #300, The Editor Showcase Series brings New York, NY 10016. 212/481-8484. Washington Speakers Bureau, 1663 top-tier media outlets and the hottest Arlynn Greenbaum, Pres. Prince St., Alexandria, VA 22314. lifestyle brands together in the heart 703/684-0555. of Manhattan for a private brand-to- Capitol City Speakers Bureau, 1620 [email protected]; press networking event. Editor South 5th St., Springfield, IL 62703. www.washingtonspeakers.com. Harry Showcase draws top-tier print media, Rhoads, Jr., Christine Farrell, Co-CEOs. 800/397-3183; fax: 217/544-1496. TV networks, radio, and online [email protected]; bloggers. www.capcityspeakers.com; World Class Speakers & Entertainers, 2015 Editor Showcase Series: www.speakersfornurses.com; 5200 Kanan Rd., #210, Agoura Hills, CA www.speakingofsports.com. 91301. 818/991-5400. •Health & Nutrition – February 19, Mike Klemm. www.wcSpeakers.com. Joseph I. Kessler, 2015 Pres. •Eat This! Hot New Products – April Eagles Talent Connection, 57 West South 6, 2015 Orange Ave., South Orange, NJ 07079. •Snack Attack – June 17, 2015 973/313-9800. [email protected]; Special Events •Cooking & Entertaining – October www.eaglestalent.com. Esther Eagles, 2015 (Date TBA) Pres. 70kft, 208 N. Market St., Unit 490, Dallas, TX 75202. 214/653-1600, ext. Event Planners Plus!, 80 Wall St., Suite Get Ahead Productions Speakers 107. [email protected]; www.70kft.com. 720, New York, NY 10005. 212/571-6559. Bureau, 36 Back Canaan Rd., Strafford, www.eventplannersplus.com. Debert NH 03884. 800/943-7747. Aspen Marketing Services, 1240 North Cook, Pres./CEO. [email protected]; Ave. West, Chicago, IL 60185. 800/848- www.getaheadpro.com. Chris Reagan, Pres. 0212. [email protected]; Eventage, 18 South Orange Ave., 3rd flr., www.aspenms.com. Cathy Lang, COO. South Orange, NJ 07079. 973/530-3900. Greater Talent Network, 437 Fifth Ave., www.eventage.net. Matt Glass, Partner. New York, NY 10016. 212/645-4200; fax: Bravo Productions, 110 W. Ocean Blvd., 212/627-1471. www.greatertalent.com. #537, Long Beach, CA 90802. 562/435- Don R. Epstein. 0065; fax: 562/435-4421. [email protected]; Harry Walker Agency, 355 Lexington www.bravoevents-online.com. Greg Ave., 21st flr., New York, NY 10017. Jenkins, Partner. 646/227-4900; fax: 646/227-4901. www.harrywalker.com. Don Walker, Pres. C. Lewis Shows & Events, 343 E. Maple Rd., Troy, MI 48083. 248/619-9696. Keppler Speakers, 3030 Clarendon www.clewis.com. Carol Lewis, Pres. Fast Forward Event Productions, San Blvd., 7th flr., Arlington, VA 22201. 703/ Diego, CA 92020. 619/312-1212. 516-4000. [email protected]; Company Agenda, 107 Grand St., #7S, [email protected]; www.kepplerspeakers.com. Katherine New York, NY 10013. 212/358-9516. www.fastforwardevents.com. Michelle Woods, Office Mgr. [email protected]; Metter, Partner, Ken Loyst, Partner. www.companyagenda.com. John Let us help you reach a highly Maroney, Partner. Keynote Speakers Inc., 2686 Middlefield targeted audience and watch your Rd., Ste. F, Redwood City, CA 94063. brand come to life. Fast Forward Event 650/325-8711. www.keynotespeakers.com. Conference Board, The, 845 Third Ave., Productions is an award-winning New York, NY 10022. 212/759-0900. turnkey event management and Leading Authorities Inc., 1990 M St., www.conference-board.org. marketing solutions provider special- N.W., #800, Washington, DC 20036. 800- izing in the creation of world-class SPEAKER. www.leadingauthorities.com. Corporate Events, 7431 114th Ave. No. trade and consumer events, brand #102, Largo, FL 33773. 727/548-7200. activation and experiential marketing National Speakers Bureau, 14047 W. [email protected]; strategies, and mobile marketing Petronella Dr., #102, Libertyville, IL www.corporateeventsandexpos.com. tours for the luxury marketplace. 60048. 847/295-1122. www.nationalspeakers.com. CW& Co., 152 Madison Ave., #906, New Feats Inc., Special Events, Design & York, NY 10016. 212/379-4024. Production, 3 East Read St., Baltimore, Royce Carlton Inc., 866 United Nations [email protected]; MD 21202. 410/727-5575. Plaza, Suite 587, New York, NY 10017. www.cwandco.com. Carrie Waible. [email protected]; www.featsinc.com.

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2015 PR BUYER’S GUIDE special events Formula PR, 1215 Cushman Ave., San business and social events since 1908. Television (TV) Diego, CA 92110. 619/234-0345. Located in the heart of Washington, [email protected]; www.formulapr.com. DC between The White House and Production Michael Olguin, Pres. Capitol Hill, The National Press Club hosts more than 2,500 news, business and social events annually. If you are looking for a unique venue that exudes class, attracts attention, is easy to get to and knows how to make your event a huge success Gorkana Inc., 2 Rector St., Suite 1200, from start to finish, host your next AKA MEDIA INC, 142 East Ontario, New York, NY 10006. 646/722-1200. event at The National Press Club. Suite 1600, Chicago, IL 60611. 800/996- [email protected]; 9432. [email protected]; www.gorkana.us. Jeni Chapman, Mng. Dir. www.akamediainc.com. Andrew Krause, nVision, 265 W. 37th St., 8th flr., New Executive Producer, CEO. Gorkana offers a more effective York, NY 10008. 212/947-9095. way for PR and communications www.nvision-ny.com. Michael Magnani, We produce video content, satellite professionals to access customized Pres. & CEO. media tours and live streaming media intelligence. Our clients become events. Many of the world’s most part of our unique community. This Paulette Wolf Events & Entertainment, amazing brands trust our team to connects them to everything from 1165 N. Clark St., #613, Chicago, IL create content for Video, Radio, Web, industry experts and the latest news, 60610. 312/981-2600. TV and Social Media campaigns. insights and events, jobs and journal- [email protected]; www.pwe-e.com. Follow us: ists, not to mention our own essential Adam Lombardo, VP, Production. LinkedIn https://www.linkedin.com/ media intelligence services. It’s why company/aka-media-inc. PR professionals, as well as journal- Regatta Inc., 139 E. 23rd St., 3rd flr., Twitter @AKAMEDIAINC or ists, rely on us every day. Whether New York, NY 10010. 212/475-1290. Facebook/AKAMEDIAINC. they’re launching a campaign, man- www.regattanyc.com. Sam Kaufman, aging reputations, or needing around- Princ. •Content for Video, Radio, Web, TV the-clock response during a crisis, we and Social Media Campaigns help clients keep up-to-speed, stay •Satellite Media Tours (SMT/RMT/IMT) Schwartz PR, 30 Lincoln Plaza, #19M, •Webcasting (Live Video Streaming) focused, and be connected to experts. New York, NY 10023. 212/677-8700. •Web Video Production and Gorkana provides the personal touch www.schwartzpr.com. Barry Schwartz, Distribution (Online Video) and confidence clients need to make Pres. clear, informed decisions—and drive •Corporate Video Storytelling their businesses forward. (Image, Sales, Marketing, Internal) Synergy Events, 802 West Park Ave., Follow us at @GorkanaUS, •Public Service Announcements #224, Ocean, NJ 07712. 732/493-4210. facebook.com/GorkanaGroup, or visit (PSAs) [email protected]; us at www.gorkana.us. •Video Editing, Graphics and Effects www.synergyevents.com. Peter Hurley, (Post-Production) Pres., Keith Green. IEG LLC, 350 North Orleans St, #1200, video content Chicago, IL 60654. 312/944-1727. Our clients use video to engage, TBA Global Events, 220 W. 42nd St., [email protected]; entertain and educate. www.sponsorship.com. 10th flr., New York, NY 10036. 646/445- 7000. www.tbaglobal.com. satellite media tours Merri Makers Catering, 97 Sunfield We connect your story, your star and Ave., Edison, NJ 08837. 877/625-3770. Very Special Events, 12182-B Royal your location to reach millions of www.merrimakers.com. Rick Bott, Pres. Birkdale Row, San Diego, CA 92128. people. 858/485-1171; fax: 858/485-0389. MVP Collaborative, 1751 E. Lincoln live video streaming [email protected]; We excel in live event production Ave., Madison Heights, MI 48071. 248/ www.veryspecialevents.com. Nancy and streaming from challenging 591-5100. [email protected]; Walters, Pres. www.mvpcollaborative.com. Roger locations. Gullickson, Pres. VISTA Satellite Communications, 73- Alan Weiss Productions, 270 White 104 SW 12th Ave., Dania Beach, FL Plains Rd., #2N, Eastchester, NY 10709. 33004. 954/838-0900. Roy Liemer, Pres. 212/974-0606. [email protected]. Marilou Yacoub. Associated Press, The, 450 West 33rd Speechwriting St., New York, NY 10001. 212/621-1585. National Press Club, 529 14th St., N.W., Ted Mendelsohn. Washington, DC 20045. 202/662-7541. [email protected]; www.press.org. 70kft, 208 N. Market St., Unit 490, Cover Edge Television News Service, The National Press Club has been Dallas, TX 75202. 214/653-1600, ext. 4325 Dean Martin Dr., #375, Las Vegas, home to Washington’s biggest news, 107. [email protected]; www.70kft.com. NV 89103. 800/822-6397.

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2015 PR BUYER’S GUIDE video [email protected]; 202/638-0400. [email protected]; media tours and live streaming events. www.coveredge.com. Rich Travis, CEO. www.straussmedia.com. Richard Strauss, Many of the world’s most amazing Pres. brands trust our team to create Engel Entertainment Inc., 535 8th Ave., content for Video, Radio, Web, TV 7th flr., New York, NY 10018. 212/413- 262 W 38th St., Suite 803, New York, NY and Social Media campaigns. 9200. [email protected]; 10018. 212/302-1234. www.engelentertainment.com. Steven [email protected]; Follow us: Engel, Pres./Exec. Producer. www.straussmedia.com. LinkedIn https://www.linkedin.com/ company/aka-media-inc. Los Angeles, CA. 626/794-1350. Murray Hill Studios, 248 East 35th St., Twitter @AKAMEDIAINC or [email protected]; New York, NY 10016. 212/889-4200; fax: Facebook/AKAMEDIAINC. 212/889-9413. [email protected]; www.straussmedia.com. www.murrayhillstudios.com. Jahaneen See full listing under Radio. •Content for Video, Radio, Web, TV Johnsen. and Social Media Campaigns Teen Kids News, LLC, 182 Sound Beach •Satellite Media Tours (SMT/RMT/IMT) See full listing under Webcasting. Ave., Old Greenwich, CT 06870. •Webcasting (Live Video Streaming) 203/637-0044; fax: 203/698-0812. •Web Video Production and Parallax Productions Inc., 119 Braintree [email protected]; Distribution (Online Video) St., Boston, MA 02134. 617/787-1415; [email protected]; •Corporate Video Storytelling fax: 617/787-1416. www.teenkidsnews.com. Al Primo, Pres. www.parallaxproductions.com. (Image, Sales, Marketing, Internal) •Public Service Announcements VideoLink Inc., 1230 Washington St., (PSAs) Newton, MA 02465. 800/452-5565. •Video Editing, Graphics and Effects www.videolink.tv. (Post-Production) PremiereTV, 429 Santa Monica Blvd., Suite 300, Santa Monica, CA 90401. Translation Services video content 310/899-9090. [email protected]; Our clients use video to engage, entertain and educate. www.premieretv.com. Shayne Fraeke, CEO. French Into English, P.O. Box 1275, Washington, DC 20013. 202/546-0898; satellite media tours outstanding production fax: 202/546-4152. For tv, Film, broadcast, and We connect your story, your star and [email protected]; your location to reach millions of the internet. www.frenchintoenglish.com. Chari Voss. Premieretv’s talented team of pro- people. duction experts can deliver a full Iverson Language Assocs. Inc., 111 W. range of services, from B-roll shoots Pleasant St., #102, Milwaukee, WI 53212. live video streaming and EPKs to press conferences, 414/271-1144; fax: 414/271-0144. We excel in live event production remotes, and highlight reels. With www.iversonlang.com. Helene Pielmeier, and streaming from challenging over 25 years of experience, Pres. locations.. PremiereTV coordinates every detail of TV production with professional- Language Bank, 34W056 Wagner Rd., Batavia, IL 60510. 630/406-1277; fax: ism, diligence, and creativity. Alan Weiss Productions, 270 White 630/406-0917. [email protected]; Additional Premieretv specialties Plains Rd., #2N, Eastchester, NY 10709. www.language-bank.com. Dennis Merritt. include: 212/974-0606, x313. •Creative Video Production / O’Sullivan Comms., 1 Fairfield Crescent, [email protected]. Marilou Yacoub. “Highlight Reels” West Caldwell, NJ 07006. 973/227-5112. •B-Roll Packages [email protected]; Allied Vaughn, 7600 Parklawn Ave., •ENG Crews www.oneworldonestop.com. •International Services #300, Minneapolis, MN 55435. 952/832- •Webcasting Video 3100; 800/323-0281; fax: 952/832-3179. •Satellite Media Tours www.alliedvaughn.com. Doug Olzenak, •Radio Media Tours Pres. •Audio News Releases Contact us for references, quotes, At (@) Large Films, 807 N.E. Couch St., or information on how our production Portland, OR 97232. 503/287-5387. experts can maximize your PR ROI! [email protected]; www.atlargefilms.com. Juliana Lukasik, RPM Media Inc., 5-28 51st Ave., 2nd Principal. flr., Long Island City, NY 11101. 718/729- AKA MEDIA INC, 142 East Ontario, 2408. [email protected]; www.rpmme- Suite 1600, Chicago, IL 60611. 800/996- dia.com. Roberto Mitrotti. 9432. [email protected]; Audio Productions Inc., 914 18th Ave www.akamediainc.com. Andrew Krause, South, Nashville, TN 37212. 615/321- Strauss Media Strategies Inc., 529 14th Executive Producer, CEO. 3612. [email protected]; St., N.W., #1163, National Press Bldg., www.audioproductions.com. Jim Reyland, Washington, DC 20045. 202/638-0200; fax: We produce video content, satellite Pres.

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2015 PR BUYER’S GUIDE video

1199. [email protected]; Henninger Media Services, 2601-A www.broadcastproductions.tv. Dick Wilson Blvd., Arlington, VA 22201. Cunningham, Pres. 888/243-3444; fax: 703/243-3444. [email protected]; Center City Film & Video, 1501-1503 www.henninger.com. Rob Henninger. Auritt Communications Group, 555 8th Walnut St., Philadelphia, PA 19102. Ave., Suite 709, New York, NY 10018. 215/568-4134; fax: 215/568-6011. Interface Media Group, 1233 20th St., 212/302-6230. [email protected]; [email protected]; www.ccfv.com. Jordan N.W., Washington, DC 20036. 202/861- www.auritt.com. Joan Auritt, Pres. Schwartz, CEO. 0500. [email protected]; Auritt Communications Group is a www.interfacemedia.com. Jeff Coastal Media Group, P.O. Box 8751, Weingarten, Pres. multimedia PR and Marketing com- Calabasas, CA 91372. 818/880-9800; pany, offering production services 888/570-LIV. www.coastalmediagroup.com. Ivanhoe Broadcast News Inc., 2745 West to clients from healthcare, food, Bob Adler, Pres./CEO. entertainment, publishing, energy Fairbanks Ave., Winter Park, FL 32789. 407/740-0789. [email protected]; and hi-tech industries. We offer Communications Plus Digital, 102 creative multimedia solutions tailored www.ivanhoe.com. Marjorie B. Thomas, Madison Ave., 7th flr., New York, NY Pres. to the complex needs of our clients. 10016-7417. 212/686-9570. We take pride in delivering access to www.cpdigital.com. Franco Fiore. prime media markets, the highest Lovett Stories + Strategies, 17 Vandam St., Ground Floor, New York, NY 10013. quality bookings and creating the most Conch Republic Media Group, PO Box 212/242-8999. [email protected]; cost-effective production packages 6164, Key West, FL 33041. 305/393-7000. www.lovettproductions.com. Joseph F. designed to increase brand awareness www.conchtv.com. Gail Hollenback, Pres. and audience reach. At Auritt, we Lovett, Pres. cherish our relationships with our cus- Conus Archive, The, 3415 University tomers, and our team of media experts Ave., St. Paul, MN 55114. 651/642-4576. Manning Digital, 115 N. Morgan St., and producers ensures the delivery of [email protected]; www.conus.com. Chicago, IL 60607. 312/756-1100; fax: key results through careful strategy Chris Bridson, Sr. A/E. 312/756-1200. and diligent reliability of services. [email protected]. Our services include (but are not Crews Control, 8161 Maple Lawn Blvd., Douglas Manning, Exec. Producer. limited to): #120, Fulton, MD, 20759. 301/604-1200; •Video production from scripting, 800/545-CREW. [email protected]; MEDIAmobz, 2929 Campus Dr., #145, shooting and editing to delivery of www.crewscontrol.com. Andrea Keating, San Mateo, CA 94403. 800/816-7048; fax: master Founder/CEO. 866/470-0108. [email protected]; •Media Training www.mediamobz.com. Jay Durgan, VP, •TV Satellite, Radio and Online Dietrich Nelson & Associates, Inc., 75109 Content & Mktg. Media Tours Sunset Blvd., #1415, Los Angeles, CA •Integrated Media Tours 90046. 323/845-9608; fax: 323/883-1821. Mercury Labs, 3118 Locust St., St. •Social Media Campaigns, Blogger [email protected]. Dietrich Nelson. Louis, MO 63103. 314/645-4244. Connects and Twitter Parties www.mercury-labs.com. Angie Lawing, Dominion Productions, 4893 Halwell CEO. •Web Videos, Webcasts and Live Dr., Virginia Beach, VA 23464. 757/424- Streamed Interactive Events 4523. [email protected]; •Video, Audio and Multimedia News www.dominionproductions.tv. Kevin Murray Hill Studios, 248 East 35th St., Releases O’Sullivan. New York, NY 10016. 212/889-4200; fax: •B-Roll Packages 212/889-9413. [email protected]; •PSAs Double R Productions, 1621 Connecticut www.murrayhillstudios.com. Jahaneen Ave., N.W., Ste. 400, Washington, DC Johnsen. Bader TV News, 25 W. 52nd St., 16th 20009. 202/797-7777. See full listing under Webcasting. flr., New York, NY 10019. 212/744-5380. [email protected]; [email protected]; www.badertv.com. www.doublerproductions.com. Rosemary Mike Leventhal, Sr. VP and Exec. Producer. Reed, Pres. National Press Club, 529 14th St., N.W., Washington, DC 20045. 202/662-7541. Boom Broadcast & Media Relations, 4 [email protected]; www.press.org. Hill Spruce, Littleton, CO 80127. EFX Media, 2300 Ninth St. South, Ste. 136, Arlington, VA 22204. 703/486-2303. 303/904-2100. [email protected]; See full listing under Special Events. www.boombroadcast.com. Barbara Kelly- [email protected]; www.efxmediatv.com. Robin Evans, VP, Bus. Dev. Gutjahr, Joan Winkler, Founding Partners. Newscast US, 526 West 26th St., Suite Broad Street Productions, 242 W. 30 St., Feature Photo Service Inc., 320 W. 37th 515, New York, NY 10001. 212/206-0055. 2nd flr., New York, NY 10001. 212/780- St., #301, New York, NY 10018. 212/944- [email protected]; www.newscas- 5700. [email protected]; 1060; fax: 212/944-7801. tus.com. Jim Sulley, Director. www.broadstreet.com. Mark Baltazar, www.featurephoto.com. Oren Hellner, Pres. CEO & Mng. Partner. NewsWatch, 1166 Fairfax Blvd., #403, GRS Systems Inc., 216 E. 45th St., New Fairfax, VA 22030. 703/359-5480. Broadcast Productions, 44 Beechwood York, NY 10017. 212/286-0299. [email protected]; Dr., Robbinsville, NJ 08691. 609/443- [email protected]; www.grsv.com. Mitch Gak. www.newswatchtv.com. Ed Tropeano, Pres.

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Osprey Communications, 1010 VNR1 Communications, Inc., 16415 Connex International Inc., 50 Federal Washington Blvd., Stamford, CT 06901. Addison Rd., #500, Addison, TX 75001. Rd., Danbury, CT 06810. 800/426-6639. 203/905-1600. www.osprey.com. 800/937-8671. [email protected]; [email protected]; www.vnr1.com. Jack Trammell, Pres. www.connexintl.com. Parallax Productions Inc., 119 Braintree St., Boston, MA 02134. 617/787-1415; Washington Independent Productions, fax: 617/787-1416. 1819 L St., N.W., Suite 100, Washington, www.parallaxproductions.com. DC 20036. 202/638-3400. susanstolov@ Murray Hill Studios, 248 East 35th St., washingtonindependentproductions.com. New York, NY 10016. 212/889-4200; fax: Park Avenue Post Inc., 419 Park Ave. Susan Stolov, Pres. 212/889-9413. [email protected]; South, #600, New York, NY 10016. 212/ www.murrayhillstudios.com. Jahaneen 689-7678. [email protected]; Johnsen. www.parkavenuepost.com. Nigel Kettle, Webcasting Mng. Dir. Murray Hill Studios is a full-service production facility in New York City Production Masters Inc., The Buhl providing high-end webcasting servic- Bldg., 202 Fifth Ave., Pittsburgh, PA es and traditional broadcast produc- 15222. 412/281-8500. [email protected]; tion services to the Entertainment, www.pmi.tv. David Case, Pres./CEO. PR, Educational, Political, Corporate, Financial, Legal, and Medical indus- Robin Lewin Productions, 3219 Canyon tries. These services include interac- Lake Dr., Los Angeles, CA 90068-1605. AKA MEDIA INC, 142 East Ontario, tive webcasting, studio production, live 323/464-3232; fax: 323/464-3631. Suite 1600, Chicago, IL 60611. 800/996- shots with international and domestic [email protected]. Robin 9432. [email protected]; broadcast transmission, satellite and Lewin, Exec. Producer. www.akamediainc.com. Andrew Krause, internet media tours, and many more. Executive Producer, CEO. We also have Kitchen sets with a full Sadler Productions, 1170 Barksdale We produce video content, satellite prep-kitchen available for food/cook- Blvd., Bossier City, LA 71111. 318/221- media tours and live streaming ing related productions. Please visit 8909. [email protected]; events. Many of the world’s most us at www.murrayhillstudios.com. www.sadlervideo.com. Bill Sadler, Pres. amazing brands trust our team to National Press Club, 529 14th St., N.W., create content for Video, Radio, Web, Take One Productions, 17581 Irvine Washington, DC 20045. 202/662-7541. TV and Social Media campaigns. Blvd., #107, Tustin, CA 92780. 877/825- [email protected]; www.press.org. 3146. [email protected]; Follow us: See full listing under Special Events. www.takeonedigital.com. LinkedIn https://www.linkedin.com/ company/aka-media-inc. VideoLink Inc., 1230 Washington St., TANE Digital Video, 555 Eighth Ave., Twitter @AKAMEDIAINC or Newton, MA 02465. 800/452-5565; #1203, New York, NY 10018. 212/279- Facebook/AKAMEDIAINC. 617/340-4100. www.videolink.tv. Richard 3150; fax: 212/279-3152. G. Silton, Pres. & CEO. [email protected]; www.tanedv.com. •Content for Video, Radio, Web, TV Brian Tane, Pres. and Social Media Campaigns Website Development •Satellite Media Tours (SMT/RMT/IMT) TVA Media Group, 3950 Vantage Ave. •Webcasting (Live Video Streaming) 70kft, 208 N. Market St., Unit 490, Studio City, Studio City, CA 91604. •Web Video Production and Dallas, TX 75202. 214/653-1600, ext. 888/322-4296. [email protected]; Distribution (Online Video) 107. [email protected]; www.70kft.com. www.tvamediagroup.com. Jeffrey •Corporate Video Storytelling Goddard, CEO/Exec. Producer. (Image, Sales, Marketing, Internal) •Public Service Announcements Ventana Productions, 1819 L St., N.W., (PSAs) #100, Washington, DC 20036. 202/785- •Video Editing, Graphics and Effects 5112. [email protected]; (Post-Production) www.ventanadc.com. Armando Almanza, At Point Inc., P.O. Box 361, Roseland, Pres. NJ 07068. 973/324-0866; fax: 973/324- video content Our clients use video to engage, 0778. [email protected]; Video Image Productions, 51 Quail Close, www.atpoint.com. Mick Gyure. Irvington, NY 10533. 212/979-7433. entertain and educate. At Point provides the services of [email protected]; www.vip-tv.com. developing websites and managing Wayne Ferguson, Pres. satellite media tours We connect your story, your star and the Internet operations of businesses, VideoLink Inc., 1230 Washington St., your location to reach millions of both small and large, that do not have Newton, MA 02465. 800/452-5565. people. the experience or the resources in- www.videolink.tv. house to perform these functions. live video streaming Clients receive personalized and high Vidicom Inc., 520 Eighth Ave., #2206, We excel in live event production quality customer service, solutions New York, NY 10018. 212/895-8300. and streaming from challenging that fit their budgets, and the assur- www.vidicom.com. Christy Ferer, Founder. locations. ance of At Point’s reliability.

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2015 PR BUYER’S GUIDE index to listed companies 0-9 Services, Photo Distribution, Can Stock Photo: Photographers/Stock Photo 24-7 Press Release Newswire: Press Release Photographers/Stock Photo, Press Release Cantor Integrated Marketing Search: Distribution Distribution, Television (TV) Production Executive Search 70kft: Awards, Copywriters, Crisis Association for Conflict Resolution: Capitol City Speakers Bureau: Speakers Management, Graphic Services, Integrated Associations Service (Talent) Marketing & PR, Management Consultants, Association for Education in Journalism and Caplan Communications LLC: Radio Media Training, Media Tours/Roadshows, Mass Communications: Associations Cardwell Enterprises: Executive Search Newsletters, Press Release Distribution, Association for Women in Communications: Career Press: Directory Publishers Public Relations Networks, Satellite Media Associations Carma International: Measurement & Tours, Search Engine Optimization, Social Association of Government Relations Evaluation Media, Special Events, Speechwriting, Professionals: Associations Cavanaugh & Assocs. Inc.: Celebrities Website Development Association of Strategic Alliance CCI - Corporate Communication International Professionals: Associations at Baruch College/CUNY: Education A Association TRENDS Annual All-Media Celebrities, Plus Inc.: Media Abernathy MacGregor Group, The, Crisis Contest: Awards Tours/Roadshows Management Astrid Awards: Awards Celebrity Access, Inc.: Celebrities Addison Design Company: Graphic Services At (@) Large Films: Video Celebrity Endorsement Network: Celebrities AdMedia Partners Inc.: Management At Point Inc.: Website Development Celebrity Service Int’l Inc.: Celebrities Consultants Audio Productions Inc.: Video Celebrity Source, The: Celebrities Adrian Awards: Awards Auritt Communications Group: Radio, Center City Film & Video: Video Advertising Club of New York: Associations Satellite Media Tours, Video Charet & Associates: Executive Search Advertising Specialty Institute: Associations Authors Unlimited: Speakers Service (Talent) Chief Marketing Officer Council: Advertising Woman of the Year Award: Automotive PR Council, Original Equipment Associations Awards Suppliers Assn.: Associations Cision: Clipping Services, Content Marketing, Advertising Women of New York: AVA Digital Awards: Awards Directories, Measurement & Evaluation, Associations B Media Lists, Media Monitoring, Adweek Directories: Directory Publishers Newswires/Press Services AIA New Dimensions in Marketing: Bader TV News: Video Clarion Awards: Awards Promotions Bell Ringer Awards: Awards Clarity Media Group: Media Training AKA MEDIA INC.: Electronic Bella PR: Public Relations Networks CLIO Awards: Awards Newsfeeds/Satellite Services, Bernhardt Fudyma Design Group: Annual CMG Productions: Media Training Interactive/Multimedia Services, Public Reports/Design/Branding Coastal Media Group: Video Service Announcements, Satellite Media BizBash Media: Newsletters CODiE Awards: Awards Tours, Social Media, Television (TV) Black PR Wire Inc.: Newswires/Press Cogent Reports, Market Strategies Int’l: Production, Video, Webcasting Services Research Alan Weiss Productions: Television (TV) Blink: Crisis Management Columbia Books: Directory Publishers Production, Video Bloom Gross & Associates: Executive Search CommCore, Inc.: Media Training Alexander Hamilton Medal - Institute for PR: Boom Broadcast & Media Relations: Video Communication Leadership Exchange, The: Awards Booz Allen Hamilton: Management Associations All-In-One Media Directory: Directories Consultants Communications Plus Digital: Video Allerton, Heneghan & O’Neill: Executive Bowling Green University, School of Media Company Agenda: Special Events and Communication: Education Search Competitive Edge Newsletter: Newsletters Brand Union, The: Annual Allhealth Public Relations: Promotions Conch Republic Media Group: Video Reports/Design/Branding Alliance for Women in Media: Associations Conference Board, The: Bravo Productions: Special Events Allied Vaughn: Video Conventions/Conference Planners, Special British American Business Inc.: Associations Events AME - Advertising & Marketing Broad Street Productions: Video Effectiveness Awards: Awards Congressional Yellow Book: Directories Broadcast Direct Communications Inc.: Connex International Inc.: Webcasting American Association of Advertising Satellite Media Tours Agencies (4As): Associations Consultants and Consulting Organizations Broadcast Monitors: Broadcast Monitoring Directory: Directories American Association of Political Services Conus Archive, The: Video Consultants: Associations Broadcast Productions: Video Corey Weiner Marketing Communications American Hotel & Lodging Association’s Bronze Anvil Awards of PR Society of Project Management: Content Marketing Stars of the Industry Awards: Awards America: Awards Corporate Events: Special Events American Marketing Association, The: Bruce Wodder Photography: Associations Photographers/Stock Photo Corporate Public Issues: Newsletters American Program Bureau, Inc.: Speakers Buchbinder Tunick & Company LLP: Council of American Survey Research Service (Talent) CPA/Consulting Services Organizations: Research American University, School of Burke Marketing Research Inc.: Research Cover Edge Television News Service: Communication: Education Business Marketing Association: Associations Television (TV) Production AmericanPOP: Social Media CPR, The International Institute For Conflict APEX Awards: Awards C Prevention and Resolution: Associations ARC Awards: Awards C. Lewis Shows & Events: Special Events Creative Civilizations: Research Arthur W. Page Society: Associations Cable & TV Station Coverage Atlas: Creators News Service/Creators Syndicate: ASAE & The Center For Assn. Leadership: Directories Newswires/Press Services Associations Cambridge Information Group: Directory Crews Control: Video ASAE & The Center for Assn. Leadership: Publishers Critical Mention Inc.: Broadcast Monitoring Education Camera One: Photographers/Stock Photo Services, Media Monitoring, Social Media Aspen Marketing Services: Special Events Cameron Communications Inc.: Media Cushman & Associates, Judith: Executive Associated Press, The: Newswires/Press Training Search

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2015 PR BUYER’S GUIDE index to listed companies Custom Medical Stock Photo Inc.: Photo Distribution, Photographers/Stock Photo, Heidrick & Struggles: Executive Search Distribution Video Henninger Media Services: Video CustomScoop: Clipping Services Federal Yellow Book, The: Directories Herbert Mines Associates: Executive Search CW& Co.: Special Events Feintuch Communications: Crisis Hermes Creative Awards: Awards D Management, Media Training, Social Media Heyman Associates Inc.: Executive Search Fineman PR, Crisis Management Hispanic Market Weekly: Directories D S Simon Productions: Content Marketing, Finger Design Associates: Graphic Services History Associates: Research Interactive/Multimedia Services, Radio, First Draft: Newsletters Home Improvement Time Inc.: Camera- Satellite Media Tours Flesher & Associates: Executive Search Ready Releases D.K. Shifflet & Assocs.: Research Florida PR Association: Associations Hospitality Sales & Marketing Association Deltek: Software Formula PR: Special Events Int’l.: Associations DHR Int’l.: Executive Search Forum Group, The: Executive Search Howard-Sloan-Koller Group, The: Executive Dianne Arndt Photography: Fotosearch Stock Photography: Search Photographers/Stock Photo Photographers/Stock Photo Hudson’s Washington News Media Contacts Dietrich Nelson & Associates, Inc.: Media Fred Woolf List Co. Inc.: Media Lists Directory: Directories Tours/Roadshows, Public Service French Into English: Translation Services Hunter Public Relations: Social Media Announcements, Satellite Media Tours, Video Fry Group, The: Executive Search I DigiClips, Inc.: Broadcast Monitoring Futures Company, The: Research Services ICR, Crisis Management Digital Park, a division of rbb Public G IEG LLC: Special Events Relations: Social Media Galaxy Awards: Awards IGEL Technology America LLC: Software Dilenschneider Group, Crisis Management Gale: Directory Publishers Impact Communications: Media Training Direct Marketing Association: Associations Gale Directory of Publications and Broadcast INC Design: Annual Reports/Design/Branding Direct Marketing Club of New York: Media: Directories Infoition News Services Inc.: Media Associations Gallup Inc.: Research Monitoring Directory of Business Information Resources: Galperin Design Inc.: Annual iNova Awards: Awards Directories Reports/Design/Branding Institute for Crisis Management: Crisis Directory of Executive Recruiters: Directories George Washington University, The: Management Dominion Productions: Video Education Institute for PR: Associations Double R Productions: Video Get Ahead Productions Speakers Bureau: Int’l Women’s Media Foundation: DRG (Development Resource Group): Speakers Service (Talent) Associations Executive Search Get LinkedIn Help: Social Media Int’l. PR Network: Public Relations Networks Getty Images: Photo Distribution Integrity Search: Executive Search E GfK: Research Interface Media Group: Video E.J. Krause & Associates Inc.: Gilbert Tweed Associates: Executive Search International Association of Business Conventions/Conference Planners Gold Anvil Award of PR Society of America: Communicators: Associations Eagles Talent Connection: Speakers Service Awards International Association of Business (Talent) Gold Circle Awards: Awards Communicators, Wash., D.C. Chapter: Edelman Berland: Research Gold Ink Awards: Awards Associations Edgewise: Editorial Distribution & Services Gold Quill Awards: Awards International Association of Speakers Editor & Publisher Newspaper Data Book and Golden Trumpet Awards: Awards Bureaus: Associations Interactive Database: Directories Gonzaga University, Communication Studies: International Digital Enterprise Alliance: Editor Showcase: Special Events Education Associations EFX Media: Video Google: Research International PR Assn., IPRA: Associations EHM Group LLC: CPA/Consulting Services Gorkana Inc.: Measurement & Evaluation, Intersource Recruiting: Executive Search Eisenberg & Associates: Annual Media Lists, Public Relations Networks, IPR Software: Software Reports/Design/Branding Special Events IPREX, Global network of communication Electronic Retailing Association: Associations Gould+Partners LLC: CPA/Consulting agencies: Public Relations Networks EMSI: Radio Services, Management Consultants, Issue Management Council: Associations Encyclopedia of Associations: National Mergers & Acquisitions Ivanhoe Broadcast News Inc.: Video Organizations of the U.S.: Directories Gourvitz Communications Inc.: Satellite Iverson Language Assocs. Inc.: Translation Engage121: Social Media Media Tours Services Greater Talent Network: Celebrities, Speakers Engel Entertainment Inc.: Television (TV) J Production Service (Talent) Entertainment Publicists Professional Society: GreenBook Online Guide for Buyer’s of J Tech: Executive Search Associations Marketing Research: Directories J.D. Power & Associates: Research EurekAlert!: Press Release Distribution Grey House Publishing: Directory Publishers Jack Felton Golden Ruler Award: Awards Event Planners Plus!: Special Events GRS Systems Inc.: Video Jackson Spalding, Crisis Management Eventage: Special Events JB Cumberland Public Relations: Social H evolve 24: Research Media F Hampton Group, The: Media Training Jenkins Group: Editorial Distribution & Harry Walker Agency: Speakers Service Services Facts on File Publications Inc.: Directory (Talent) JL Insight Communications: Media Training Publishers Headquarters USA Directory: Directories Joele Frank, Wilkinson Brimmer Katcher, Fast Forward Event Productions: Special Healthcare Businesswomen’s Association: Crisis Management Events Associations John Kneapler Design: Annual FastSigns Int’l. Inc.: Graphic Services Hechkoff Executive Search Inc.: Executive Reports/Design/Branding, Graphic Services Feats Inc.: Special Events Search Johnson Strategic Communications, Inc.: Feature Photo Service Inc.: Photo Hedquist Productions: Radio Annual Reports/Design/Branding

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2015 PR BUYER’S GUIDE index to listed companies Joy Reed Belt Search Consultants: Executive MediaFinder Online Database: Directories Newman Group Inc., The: Media Training Search MediaMax Online: Broadcast Monitoring News Analysis Institute: Media Lists JSH&A Ltd: Media Training Services, Clipping Services, Media News Data Service: Broadcast Monitoring JSH&A Ltd.: Social Media Monitoring Services, Media Monitoring K MediaMiser Ltd.: Measurement & Evaluation, Newscast US: Photographers/Stock Photo, Media Monitoring, Social Media Video Karen Friedman Enterprises Inc.: Media MEDIAmobz: Video NewsWatch: Video Training Medianet: Media Training Newz Group: Clipping Services Keep in Touch: Broadcast Monitoring Services MediaPrep: Media Training Nielsen Company, The: Research KEF Media: Satellite Media Tours MediaTracks Communications, Inc.: Radio Nikki Richardson: Media Training Kekst and Company, Crisis Management Mercury Awards: Awards Northeastern University College of Kennedy Information: Directory Publishers Mercury Labs: Video Professional Studies: Education Keppler Speakers: Speakers Service (Talent) Merri Makers Catering: Special Events nVision: Special Events Keynote Speakers Inc.: Speakers Service Metro Editorial Services: Editorial Distribution NYU School of Continuing and Professional (Talent) & Services Studies, M.S. in Public Relations and Korn-Ferry Int’l.: Executive Search Monument Optimization: Search Engine Corporate Communication: Education KRM Information Services: Research Optimization O Kundell Communications: Media Training Moreover Technologies: Media Monitoring O’Dwyer’s: Directory Publishers L Moyer, Sherwood Assocs. 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Executive Search: Executive Search MyPRGenie: Social Media ORC International: Research Law Firms Yellow Book: Directories M|A|R|C Research: Research Osprey Communications: Video LCWA Research Group: Research Outstanding Educator Award of PR Society of N Leadership Directories: Directory Publishers America: Awards Leading Authorities Inc.: Speakers Service National Aircheck: Media Monitoring, Radio Oxbridge Communications: Directory (Talent) National Association of Broadcasters: Publishers Lee Hecht Harrison: Executive Search Associations Oxbridge Communications Inc.: Research LexisNexis: Research National Association of Business Political Oxbridge Directory of Newsletters: Directories Lippincott: Annual Reports/Design/Branding Action Committees: Associations P Liv Davick: Radio, Satellite Media Tours National Association of Government Live Star Entertainment: Satellite Media Tours Communicators: Associations, Awards, Paladin Staffing Services: Employment Lloyd Kolmer Enterprises: Celebrities Public Relations Networks Services Lloyd Staffing: Executive Search National Association of Personnel Services: Parallax Productions Inc.: Television (TV) Louw’s Management Corp.: Management Associations Production, Video Consultants National Black PR Society: Associations Park Avenue Post Inc.: Video Lovett Stories + Strategies: Video National Directory of Corporate Public Affairs: Partnership Marketing Brand, Media, and Lukaszewski Group, Division of Risdall Directories Entertainment Directory: Directories Marketing: Crisis Management National Directory of Magazines: Directories Paul M. Lund Public Service Award of PR Lyons PR: Satellite Media Tours National Foundation for Women Legislators: Society of America: Awards Associations Paulette Wolf Events & Entertainment: Special M National Hispanic Media Coalition: Events Magellan Awards: Awards Associations Penn, Shoen and Berland Associates: Research Magnify Digital: Social Media National Investor Relations Institute: Pennsylvania Association for Government Major Mailers Online Database: Directories Associations Relations: Associations Makovsky, Crisis Management National Press Club: Interactive/Multimedia Peter Bell & Assocs., LLC: Executive Search Management Recruiters Int’l of Boston: Services, Satellite Media Tours, Special Philadelphia PR Association: Associations Executive Search Events, Video, Webcasting Pile & Co.: Executive Search, Management Manning Digital: Video National School PR Association: Associations Consultants MarCom Awards: Awards National Speakers Bureau: Speakers Service PLUS Media Inc.: Radio Maritz Research: Research (Talent) PMTV: Satellite Media Tours Market it Write: Copywriters National Writers Association: Associations Point Five Design: Annual Marketing Resource Directory Online Neil Frank & Co.: Executive Search Reports/Design/Branding Database: Directories New England Society for Healthcare Power of A Awards: Awards Marketing Werks - Mobile & Event Marketing: Communications: Associations PR Council: Associations Promotions New Jersey Awards: Awards PR News: Newsletters MarketWired: Newswires/Press Services, Press New York Festivals, Int’l Television & Film PR World Alliance: Public Relations Networks Release Distribution Awards: Awards PremiereTV: Electronic Newsfeeds/Satellite Maryanne Russell Photography Inc.: New York Financial Writers Association: Services, Radio, Satellite Media Tours, Photographers/Stock Photo Associations Television (TV) Production Matrix Awards: Awards New York Market Radio Association: PRIME Research: Research Measurement Standard, The: Newsletters Associations Production Masters Inc.: Video Media Connect: Satellite Media Tours New York Women in Communications: Professional Marketing Forum: Associations Media Vantage: Media Monitoring Associations Promotional Products Association Int’l.:

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2015 PR BUYER’S GUIDE index to listed companies

Associations Services Tobin Communications Inc.: Radio Proof Advertising: Research Sigma Delta Chi Awards: Awards Toby Clark Associates Inc.: Executive Search ProPRcopy: Copywriters SIIA: Associations Toluna: Research PRSA/Georgia: Associations Silver Anvil Awards of PR Society of America: Travaille Executive Search: Executive Search PRSA/National Capital Chapter: Associations Awards Tufts University, Gerald J. & Dorothy R. PRSA/New York Chapter: Associations Silver Apple Awards: Awards Friedman School of Nutrition Science, Public Affairs Council: Associations Simmons College: Education Master’s Degree Program in Nutrition Public Relations Boutiques Int’l.: Public Sitrich and Company, Crisis Management Communication: Education Relations Networks Sloane & Company, Crisis Management TV Access: Public Service Announcements Public Relations Global Network (PRGN): SMM Advertising: Graphic Services Public Relations Networks Society for Healthcare Strategy & Market TV Eyes: Media Monitoring Public Relations Society of America (PRSA): Development: Associations TVA Media Group: Video Associations Society for Technical Communication: U Publicity Club of Chicago: Associations Associations Publicity Club of New England: Associations Society for Technical Communication, STC University of Denver: Education Publicity Club of New York: Associations Awards: Awards University of Florida: Education PublicRelay: Measurement & Evaluation Society of American Business Editors and University of Maryland, College Park: Purdue University, Online Masters in Writers, Inc.: Associations Education Communications: Education Society of American Travel Writers (SATW): University of Memphis, The, College of Q Associations Communication and Fine Arts, Dept. of Society of American Travel Writers’ Directory: Journalism: Education Queens University of Charlotte, Online Master Directories USC Annenberg School for Communication of Arts in Communication: Education Society of Professional Journalists: and Journalism: Education Questar Awards: Awards Associations Queue Associates: Software Solomon McCown & Company, Inc., Crisis V Quinn & Co. Public Relations: Social Media Management Ventana Productions: Video Quinnipiac University: Education Sorkins Directory of Business & Government: Very Special Events: Special Events R Directories Video Image Productions: Video Speakers On Healthcare: Celebrities, Speakers VideoLink Inc.: Satellite Media Tours, R3:JLB: Management Consultants Service (Talent) Radio Television Digital News Association: Spencer Stuart & Associates: Executive Search Television (TV) Production, Video, Associations SplashLab Social: Social Media Webcasting Ragan Report, The: Newsletters Spong, Crisis Management Vidicom Inc.: Video Rappy & Co. Inc.: Graphic Services SSRS: Research VISTA Satellite Communications: Electronic RCM Broadcast Communications Inc.: Public Standard & Poor’s Research Reports: Research Newsfeeds/Satellite Services, Special Events Service Announcements, Satellite Media Tours VNR1 Communications, Inc.: Video readMedia: Press Release Distribution Standard Periodical Directory: Directories Votenet Solutions Inc.: Software ReBrand 100 Global Awards: Awards Stanton Public Relations & Marketing, Crisis Regatta Inc.: Special Events Management VSS Communications Industry Forecast: Rene Plessner Associates: Executive Search Stevie Awards: Awards Directories Stowe Co., The: Executive Search REPASS Research • Strategic Consulting: W Measurement & Evaluation, Research Strauss Media Strategies Inc.: Electronic RepEquity DC: Interactive/Multimedia Svcs. Newsfeeds/Satellite Services, Media W. Howard Chase Award: Awards Reputation Group: Media Training Tours/Roadshows, Public Service Wagner International Photos: RFP Associates, Agency Search Consultants: Announcements, Radio, Satellite Media Photographers/Stock Photo Management Consultants Tours, Television (TV) Production Ward Group, The: Executive Search Rich Green Photography: Photographers/Stock StreetSpeak Inc.: Media Training Washington Independent Productions: Video Synaptic Digital, a Definition 6 company: Photo Washington Speakers Bureau: Speakers Robin Lewin Productions: Video Interactive/Multimedia Services, Radio, Satellite Media Tours Service (Talent) Royce Carlton Inc.: Speakers Service (Talent) Washington Women in PR: Associations RPM Media Inc.: Television (TV) Production Synergy Events: Special Events Weber Shandwick, Crisis Management Russell Reynolds Associates: Executive Search Syntaxis Inc.: Education Rutgers School of Communication and Syracuse University, S.I. Newhouse School of Westport Entertainment Associates: Celebrities Information: Education Public Communications: Education Who’s Who in America: Directories Wieck Media: Interactive/Multimedia Services S T Wills Consulting Associates Inc.: Executive Sachs Media Group: Crisis Management Take One Productions: Video Search Sadler Productions: Video Talent U Seek: Executive Search Women in Government Relations: Associations Sard Verbinnen & Co.: Crisis Management TANE Digital Video: Video Word of Mouth Marketing Assn.: Associations Schneider Associates: Integrated Marketing & TBA Global Events: Special Events World Class Speakers & Entertainers: Speakers Teen Kids News, LLC: Television (TV) PR, Search Engine Optimization Service (Talent) Schwartz PR: Special Events Production World Radio TV Handbook: Directories Select Resources Int’l: Management TEKgroup Int’l Inc.: Software Consultants Television & Cable Factbook: Directories Worldcom Public Relations Group: Public Send2Press®Newswire, a service of Telly Awards, The: Awards Relations Networks Neotrope®: Press Release Distribution Tesar-Reynes Inc.: Executive Search X, Y, Z Seton Hall University, Master of Arts in The Brandon Agency: Integrated Marketing & Strategic Communication: Education PR Yearbook of Experts: Directories ShadowTV: Broadcast Monitoring Services Thomson Reuters: Newswires/Press Services Zing How Design: Fulfillment, Graphic SHOOT Publicity Wire: Newswires/Press THUNK! Media. Inc.: Satellite Media Tours Services, Printing, Promotions

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