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Pg. 16 Pg. 18 Pg. 32 2010: A year Greenpeace files suit ‘Full body scan’ has in review against Ketchum airlines in PR freefall

Communications & new media Jan. 2011 I Vol. 25 No. 1 SPECIAL ISSUE: 2011 CRISIS COMMUNICATIONS 2010’S TOP PR WINNERS BLUNDERS BUYER’S & LOSERS OF 2010 PG. 50 PG. 10

WHAT TO DO WHEN GUIDE YOUR BRAND COMES SERVICES& PG. 36 UNDER ATTACK 1,000PRODUCTS PG. 24 SOCIAL MEDIA: BENEFITS & LIABILITIES IN 60 CATEGORIES BROADCAST MONITORING, SPEECH TRAINING, CRISIS IN HINDSIGHT: PG. 26 A LOOK BACK AT BP PRESS RELEASE DISTRIBUTION, CLIPPING SERVICES, RADIO, VIDEO, TV PRODUCTION, CRISIS IN INTERNATIONAL COPYWRITERS, PRINTING, PUBLIC SERVICE WATERS PG. 22 ANNOUNCEMENTS, MEDIA MONITORING, NEWSWIRES, MEDIA TOURS, GRAPHIC SERVICES, WEBCASTING, SOCIAL MEDIA, SATELLITE SERVICES .... AND MUCH MORE! January 2011 | www.odwyerpr.com STARTS ON PG. 57 PROFILES OF CRISIS COMMUNICATIONS FIRMS: PG. 38 JanMagazine:Layout 1 12/30/10 2:39 PM Page 2 JanMagazine:Layout 1 12/30/10 2:39 PM Page 3 JanMagazine:Layout 1 12/30/10 2:40 PM Page 4

Vol. 25, No. 1 January 2011 CONTENTS

EDITORIAL ASSETS AND LIABILITIES OF PR education is being oversold. SOCIAL MEDIA: Incorporating a social media policy FCC APPROVES NEW NET 6 24 can be a daunting and delicate task. NEUTRALITY RULES The FCC in December approved a con- LOOKING BACK AT BP troversial set of rules to ensure fairness on8 Almost a year later, communicators the Internet. 26 can still learn from BP’s PR follies. STUDY FINDS FOX VIEWERS PRIVACY BECOMES 10 “UNINFORMED” NUMBER-ONE CONCERN www.odwyerpr.com A study of voter opinions finds Fox Federal authorities are cracking down Daily, up-to-the minute PR news News viewers are “significantly” uninformed.8 28on the targeting of consumers with ads. FTC CALLS FOR “DO NOT INSURANCE BIZ HURT TRACK” TOOL WITHOUT MANDATE A report issued by the FTC calls for a 9 Why conservatives should rethink their new “do not track” mechanism on the Web. 30position on healthcare reform. 2010’S PR BLUNDER LIST FULL BODY “SCAM” HAS BP, Toyota, NPR, Amazon and others AIRLINE PR IN FREEFALL top Fineman PR’s annual “Top PR How the TSA’s implementation of the Blunders” list. 10 32“full body scan” has become a PR disaster. CRISIS 2010: ARE WE OUT OF FROM SHAKESPEARE TO THE WOODS YET? SMARTPHONES PR pros give their predictions on 34 How the “winds of change” are shap- what to expect after the “worst decade12 ever.” ing mobile comnunications. WHAT TO DO WHEN YOUR PUBLIC STONES, CRISIS BRAND IS UNDER ATTACK FROM THE GLASS HOUSE Timing and action are essential when Privacy breaches that become head- 36 a crisis strikes. lines could happen to any of us. 14 PROFILES OF CRISIS PR IN 2010: THE YEAR COMMUNICATIONS FIRMS EDITORIAL CALENDAR IN REVIEW Janua ry: Crisis Comms/Buyer’s Guide Jack O’Dwyer discusses the changes 38 WASHINGTON REPORT February: Environmental & P.A. that shaped the PR industry in 2010. 16 March: Food & Beverage GREENPEACE FILES SUIT 54 AGAINST KETCHUM PROFESSIONAL DEVELOPMENT April: Broadcast Media Services The environmental giant accuses 50 Fraser Seitel May: PR Firm Rankings Ketchum of unlawful campaign practices.18 GUEST COLUMN June: Global & Multicultural MANAGING DIGITAL RISKS, 51 Ron Torossian OPPORTUNITIES. OPINION July: Travel & Tourism The art of having the right digital 52 Jon Gingerich August: Financial/I.R. tools, metrics, and performance indicators.20 PEOPLE IN PR 56 September: Beauty & Fashion CRISIS ACROSS CULTURES October: Healthcare & Medical How an increasingly international 2011 PR BUYER’S GUIDE November: High-Tech business environment has heavily impacted communications. 22 57 December: Entertainment & Sports

ADVERTISERS AP Images...... 37 EurekAlert!...... 31 KEF Media...... 3 Ruder Finn...... 45 Atomic PR...... 5 Falls Communications.....19 Log-On...... 47 Sard Verbinnen...... 25 Booz Allen Hamilton...... 7 Fleishman-Hillard..BACK COVER NAPS...... INSIDE COVER Shoot Publicity...... 15 Carpe VM...... 17 Gourvitz Comms...... 21 Nicolazzo & Assocs...... 28 Sloane & Company...... 30 Cone...... 9 Grayling...... 103 Omega World Travel...... 49 Tierney Comms...... 23 Davies...... 29 Hennes Paynter Comms...18 Quinn & Co...... 41 TV Access...... 53 Dix & Eaton...... 27 Kaplow...... 33 Ron Sachs Comms...... 35 Walek & Assocs...... 13

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EDITORIAL PR education is being oversold

EDITOR-IN-CHIEF R students and recent grads need practical job advice. But if what they read in Jack O’Dwyer PR textbooks is any indication, they’re not getting it. Veteran writer and PR pro [email protected] PJane Genova wrote a Dec. 7 column for odwyerpr.com that is worth a stack of textbooks and years of college PR courses. ASSOCIATE PUBLISHER She quotes an article on the “Education Bubble” that compares it to the real estate Kevin McCauley bubble — an over-priced, over-hyped commodity fueled by excessive credit mostly [email protected] underwritten by the government. Genova says PR is an intensely practical and personal activity and that time in the EDITOR trenches trumps anything that comes out of a book or instructor. Jon Gingerich “PR is like plumbing, sales and journalism,” she writes. [email protected] This writer’s experience with PR is that if someone knows what’s working, they’re SENIOR EDITOR going to keep it to themselves. Writers don’t go around telling the competition how to Greg Hazley pen good articles or novels. [email protected] Genova tells fledgling PR pros to knock on doors —“cold call” all the merchants and businesspeople in town and offer what they can do to publicize and promote their busi- CONTRIBUTING EDITORS nesses. Fraser Seitel The best “textbook” for a PR careerist is the bio of “America’s Greatest Publicist” Richard Goldstein — Ben Sonnenberg — “Always Live Better Than Your Clients” by New York Timesman Isadore Barmash. ADVERTISING SALES Sonnenberg, who became rich enough to fill a 12-story town- John O’Dwyer house with valuable art Advertising Sales Manager objects, was a fountain- [email protected] head of ideas. He would Jack Fogarty give as many as 100 to a National Advertising Representative client. [email protected] His goal was to get as close as possible to O’Dwyer’s is published monthly for $60.00 clients—be the first a year ($7.00 for a single issue) by the person they saw in the J.R. O’Dwyer Co., Inc., morning and the last 271 Madison Ave., New York, NY 10016. one they saw at night. (212) 679-2471 He found out what was Fax (212) 683-2750. in their “heart of hearts” and worked on that. For © Copyright 2010 well-off businesspeople, J.R. O’Dwyer Co., Inc. it wasn’t more sales or profits. It might have been a OTHER PUBLICATIONS & son or daughter who couldn’t SERVICES: get into college. Do a favor for a client’s child and you’ll never lose the account, he advised. www.odwyerpr.com breaking news, For many years he did the humblest of PR chores but eventually worked for many commentary, useful databases and more. blue chip CEOs. The title of his book was the “revenge” he got for all those years of humiliation. Jack O’Dwyer’s Newsletter An eight- We recently gave away O’Dwyer’s Directory of PR Firms to about 60 PR grads and page weekly with general PR news, media undergrads in return for them telling us about their job-hunting experiences and how appointments and placement opportunities. their educations suited them for that. O’Dwyer’s Directory of PR Firms has None ever heard of Sonnenberg nor did any teacher ever tell them to knock on doors listings of more than 1,850 PR firms through- and talk to proprietors. What they got was a lot of theory, process and methodology. out the U.S. and abroad. They read a lot about how national PR crises were handled although such materials were readily available in the press. O’Dwyer’s PR Buyer’s Guide lists 1,000+ What employers were interested in, they told us, was not what they majored in but products and services for the PR industry in 54 how many PR internships they had served. Two were good but three were better. Only categories. a small percentage of PR grads are going to get “real” jobs these days. The rest are going to have to fend for themselves. What’s ironic about this essay is that almost no jobs.odwyerpr.com O’Dwyer’s online PR professors would allow their students to see it. job center has help wanted ads and hosts resume postings. — Jack O’Dwyer

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MEDIA NOTES FCC unveils new Internet “neutrality” regulations By Jon Gingerich their networks, thereby preventing even if it is not as good. And even if they favoritism of certain content which ISPs charge money, when Google Maps is free.” may have monetary affiliation. The idea is Moreover, the new regulations do not to keep the Internet a level playing field, rule out the future possibility of “paid pri- he Federal Communications one where, for example, Google would not oritization,” or tiered networks created by Commission on December 21 receive preferred treatment on Verizon’s ISPs in concert with content providers that Tapproved a series of new rules that network in lieu of the companies’ recent offer closed systems where preferred con- would prevent telecommunications com- partnership. tent is transmitted to consumers at a premi- panies from interfering with the data that Internet service providers must also dis- um rate, a scenario critics say could turn flows on their networks. close to consumers more details regarding the Internet into a new version of cable TV. It’s a landmark ruling for the commis- how their networks are run. The FCC’s December 21 vote was sion, one that effectively ends a five-year FCC Chairman Julius Genachowski divided by party lines. The commission’s battle between consumer rights groups, praised the passage of the new rules, stat- three Democrats, Genachowski as well as Internet service providers and a hodge- ing that “for the first time, we’ll have commissioners Michael Copps and podge of partisan supporters and detrac- enforceable rules of the road to preserve Mignon Clyburn, supported it. It received tors. Some praised the decision, saying it Internet freedom and openness.” noted dissent from its Republican com- ensures the survival of an “open” and The new laws however, do not currently missioners, Robert McDowell and “free” Internet for consumers and small- apply to wireless networks, and thus do not Meredith A. Baker. sized developers. Others criticized it, say- govern how data flows on mobile devices Republicans have vowed to squash the ing the new regulations would hamper job such as cell phones. Genachowski said new rules when Congress convenes in growth and future business initiatives, call- wireless technology currently poses January. ing the FCC’s decision a hubristic over- “unique technical issues,” and are thus “Today’s action by the FCC will hurt stepping by a Federal agency to exercise exempt from the changes. our economy, stifle private-sector job cre- partisan controls it doesn’t have the power It’s for this reason many say the new ation, and undermine the entrepreneurship to enforce. Others still say the new regula- rules are little more than “semi-neutrality” and innovation of Internet-related tions are a compromise in disguise, and at best. Particularly critical was Senator Al American employers,” said incoming don’t go far enough. Franken (D-Minn.), who said from the House majority leader John Boehner in a In a 3-2 vote, the FCC approved its so- Senate floor in December said “if the FCC December statement. “Federal bureaucrats called “net neutral” regulations. The new passes this weak rule, Verizon will be able should not be in the business of regulating rules would prevent telecom companies to cut off access to the Google Maps app the Internet.” from exercising “unreasonable discrimi- on your phone and force you to use their The rules are set to take effect early in nation” over what legal content flows on own mapping program, Verizon Navigator, 2011. Study finds Fox viewers “uninformed” By Jon Gingerich sure to varied news sources were more like- tion whether President Obama was born in ly to possess higher levels of accurate infor- the United States, and 31 points more like- mation. ly to believe most economists think recent On the other hand, those who consume Federal healthcare reforms will worsen the hose who watch Fox news on a primarily one particular brand of media are deficit. daily basis are “significantly more more likely to be misinformed on a wide The study bore similar patterns in regards Tlikely” to be misinformed on cur- range of political topics. Notably, the study to other news sources. Those who said they rent events than those who consume news found that those who view Fox News on a watch MSNBC on a daily basis were 34 from competing broadcast and media out- daily basis were “significantly more likely” points more likely to believe that it was lets, according to a recent study that graded to possess false information. Those polled proven that the U.S. Chamber of how exposure to different brands of media who said they watch Fox News on a daily Commerce spent money raised from for- influences users’ political beliefs. basis were at times twice as likely to be eign sources to support Republican candi- The findings were part of a larger study incorrect as those who never watch the dates. Daily listeners of NPR were 25 point aimed to identify levels of misinformation channel. more likely to beleive this. held by American voters, released in Among the study’s key findings: viewers Unlike other media outlets however, December and titled “Misinformation and of Fox News were 12 points more likely to viewers of Fox were more likely to be 2010 Elections.” It was conducted by think most economists believe the stimulus incorrect on current political events with WorldPublicOpinion.org and Knowledge caused job losses; 12 points more likely to each incremental increase of their exposure Networks, and managed by the Program in believe most Republicans opposed the to the channel. International Policy Attitudes at the TARP vote; 13 points more likely to believe The study also found that viewer political University of Maryland. the auto bailout only occurred under bias was not solely responsible for its If the findings are any indication, the Obama; and 30 points more likely to results: those who watch Fox and claim media brands users choose to consume believe most scientists do not agree that cli- they vote Democratic were also more like- plays an undisputed role in shaping opin- mate change is occurring. ly to hold misinformed views, though by ion. In most cases, the study found that The study also found that Fox News lesser a margin than those who claimed Americans who had greater levels of expo- viewers were 31 points more likely to ques- they voted Republican.

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put a “do not track” system in place. The FTC calls for “do not track” tool report is “intended to inform policymak- By Kevin McCauley ers, including Congress, as they develop solutions, policies, and potential laws this year about how “do not track” is a governing privacy, and guide and moti- tool to provide consumers control over vate industry as it develops more robust he Federal Trade Commission on data collection. and effective best practices and self-regu- December 1 released a prelimi- The FTC criticized marketers, ad agen- latory guidelines.” Tnary draft report calling for a “do cies and retailers for not coming up with Congress has been debating a simple not track” mechanism for the Internet to a self-regulatory scheme that would pro- universal measure to allow people to “opt allow consumers to prevent marketers tect privacy. The report says industry out” of being tracked online. from tracking their viewing habits on the efforts to address privacy through self- The FTC has now opened a two-month web and other personal data in a bid to regulation “have been too slow, and up to comment period on the report called better target advertising. now have failed to provide adequate and “Protecting Consumer Privacy in an Era The idea mimics the “do not call” reg- meaningful protection.” of Rapid Change: A Proposed Framework istry for telephones. The FTC does not have the authority to for Businesses and Policymakers.” According to the FTC, the “do not track” option is a way to “balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services.” Said a statement from FTC chairman Jon Leibowitz: “Technological and business ingenuity have spawned a whole new online culture and vocabulary — email, IMs, apps and blogs — that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well.” Leibowitz testified in Congress earlier Media Briefs Every Second Counts 2010 NETS 17 NEW MAGS Seventeen more magazines were created than folded in 2010, according to Oxbridge You no longer have the luxury of a day, or even hours, when a crisis Communications’ publication database hits. In today’s hyper-connected, online world, a crisis can explode in a MediaFinder.com. matter of minutes. For the year, 193 new mags debuted, including 28 in the food category, while 176 Preparing NOW could literally be the difference between saving and closed up shop, a sharp drop off from the losing your brand. whopping 596 publications that ceased in 2009. Let Cone help you prepare for the worst and monitor your issues and Oxbridge president Trish Hagood noted the critics so you can focus on moving your business forward. debut of several iPad titles in 2010, which gave publishers another way of getting content to readers. Our Crisis Services: Twenty-eight print titles went online-only • Risk Assessment during the year, compared with 81 in 2009. • Issue Monitoring & Management Behind new food titles like Northeast • Crisis Plan Development Flavor and ChopChop, regional magazines • Media & Crisis Training were the next largest category for new publi- • Crisis Response Strategy & Support cations. The home category continues to suffer the worst as 13 titles folded in 2010, while lifestyle also took a hit with seven closures. While B2B mags showed a surge of 34 new titles this year, 47 also folded and 15 went Jennifer Sheehy Everett | Vice President | [email protected] from print to online only. 855 Boylston Street I Boston MA 02116 I 617.227.2111 I www.coneinc.com

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REPORT BP, Toyota, NPR top 2010 PR blunders

implied that onderous product recalls, free speech fallouts, his- Williams needed psychological toric environmental disasters and companies that help. His support- P should know better than taking on mommy bloggers ers framed the fir- top our PR blunders list of 2010. ing as a First By Michael Fineman Amendment issue and called for cuts BP Execs Pass the Buck to NPR’s budget while FOX News All eyes were on British Petroleum this year for its role in the capitalized on the situation by protracted oil spill crisis in the Gulf of Mexico. Although credit- awarding Williams a multi-year ed by some public relations professionals for speaking out early contract and promising to protect and often, CEO Tony Hayward hurt BP’s corporate image by his freedom of speech. Jon Stewart downplaying the damage and issuing thoughtless sound bites, of “The Daily Show” declared including “it wasn’t our accident” and “I just want my life back” FOX News “the winner,” exclaim- … after 11 workers lost their lives in the explosion of oil rig ing, “Are you kidding me NPR? Deepwater Horizon. You’re picking a fight with FOX But according to the News? They gave Juan Williams a Wall Street Journal, $2 million contract just for you fir- replacement CEO Bob ing him! ... You just brought a tote bag of David Sedaris books to Dudley continued a knife fight.” courting backlash by Craigslist “misses connection” on “adult services” accusing media and Popular classifieds website Craigslist came under public, competing oil compa- media and governmental scrutiny for longtime insistence on nies of “a rush to judg- retaining its “Adult Services” category. Andrea Powell, ment” in condemning founder of human rights organization FAIR Fund, called the BP’s crisis response and refusing to testify before a congression- website “the Wal-Mart of online sex trafficking,” as reported al committee. U.S. Rep. Edward J. Markey, head of that commit- by the Washington Post, among others. Founder Craig tee, fired back, saying that “BP is continuing to point the finger at Newmark performed poorly when interviewed on the topic by everyone but themselves. Since this disaster began, BP has stood investigating CNN reporter Amber Lyon, eventually falling for ‘Blame Passed.’” silent and walking away. Craigslist CEO Jim Buckmaster “Moving forward … uncontrollably” blasted Lyon for her “Unintended acceleration” in best-selling Toyota vehicles “ambush,” but the com- plagued the world’s largest automaker in 2010, with the Los pany eventually pulled Angeles Times attributing over 100 deaths to crash-causing man- the category in the U.S. ufacturing defects. Like the affected models, the public relations — though not overseas debacle quickly escalated, with Toyota eventually “at the center — after coming under of the biggest product recall since the Firestone tire fiasco in pressure from the pub- 2000,” according to Motor Trend. The company stumbled lic and the House of through months of Representatives. House multistage recalls members Ted Poe (R– Texas) and Loretta Sanchez (D–Calif.), and poor communi- took the fight to the pages of Politico.com, writing that cations, promoting “Buckmaster and Newmark need to change their tone and join, inconsistent solu- rather than debate, those who are trying to fight this problem.” tions that had few Elizabeth Hovde of the Oregonian agreed, writing that discernable effects “Craigslist didn’t take the high road without some public on the situation, pushback.” blaming parts suppli- Amazon bans porn, but promotes pedophilia ers and at one point While public relations and the targeting drivers themselves with the help of a National Highway practice of law both involve client Traffic Safety Administration report. “If you look at what they did defense, it’s important to select it was clear that they didn’t really understand the magnitude of the the correct tool for the job. When issue and the potential PR risk,” Tim Calkins, clinical professor Amazon.com employed anti-cen- of marketing at Northwestern University, told MSNBC.com sorship arguments in a stilted Fired up over NPR statement to the Business Insider Although National Public Radio commentator Juan Williams to defend its decision to sell an raised eyebrows when he told Bill O’Reilly of FOX News’ “The author’s self-published guide for O’Reilly Factor” that flying on airplanes with overt Muslims pedophiles, the online retail giant made him nervous, it was NPR that took the damaging reputa- left itself open to massive public tional hit. NPR CEO Vivian Schiller dismissed Williams over the Continued on next page phone and, according to the Washington Post, later publicly

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retaliation via social media, including tigation. Mina Kimes of Fortune report- bers, was non-political and not racially calls for a boycott of the site. CNN’s ed that House Rep. Edolphus Towns divisive. But many media weren’t con- Anderson Cooper joined the fray, blasting (D–N.Y.) took the giant to task in a May vinced, including Ben Adler of Amazon for “profiting from pedophilia,” hearing, saying “the information I’ve Newsweek, who wrote that “the next accusing it of a double-standard given its seen during the course of our investiga- time a conservative makes a racially “blanket ban on porn” and deriding the tion raises questions about the integrity inflammatory remark, perhaps he company for citing free speech while not of the company ... it paints a picture of a shouldn’t wonder why he doesn’t get responding to his or other journalists’ company that is deceptive, dishonest, the benefit of the doubt.” calls for comment. Amazon quickly and has risked the health of many of our pulled the book but not before sales of it children.” This is in striking contrast had risen 101,000% in less than a day. with Johnson & Johnson’s actions dur- Nick Saint of the Business Insider wrote ing its case-study-worthy 1982 Tylenol that “keeping the pedophilia … while recall. As Newsweek blogger Raina banning simple smut is a pretty tough Kelley wrote, it “looks like we’re going policy to justify.” to need a new example of good corpo- Sticky situation at Nestlé rate public relations.” Besieged by Greenpeace supporters James makes “the decision” protesting its use of environmentally Reigning NBA MVP LeBron James questionable palm oil, international food made news for the clueless handling of giant Nestlé dropped the social media his free agency choice, when he ball. Instead of immediately addressing announced that he was leaving the public concerns, the company first lob- Cleveland Cavaliers for the Miami Heat “Alaska Airlines hates families” bied to have the video removed from during a highly publicized, live ESPN Alaska Airlines stranded Dan Blais’ YouTube and then accused Facebook family in Las Vegas when his wife posters of copyright infringement, initi- returned to the gate after rushing away to ating a combative online exchange with deal with a diaper emergency, coldly opponents and publicly debating the informing him that he could still board “rules of engagement.” This heavy- the waiting plane but that his wife’s tick- handed approach won Nestlé no sympa- et had been given to a stand-by customer thy and, as reported in the Wall Street because she was “one minute late.” Journal, drew thousands of protesting Unwilling to abandon his family or wait “fans” to the company’s Facebook page. two or three days for a stand-by flight, According to the Holmes Report, Blais purchased seats with an alternative “There’s not much question that carrier, returned home and then detailed [Nestlé’s] response – first silence the his unsatisfying experience in the now critics, then descend to their level — defunct blog entitled “Alaska Airlines exacerbated the crisis, generating addi- special entitled “The Decision” … with- Hates Families” (excerpts from the origi- tional criticism in the digital arena and out giving the Cavaliers any prior notice. nal post can be found on Business inevitably attracting the attention of the James’ actions enraged his most ardent Insider). When the media caught wind of mainstream media.” supporters and drew media criticism for the couple’s experience, their story began perceived arrogance, including from appearing in daily newspapers such as the Time reporter Sean Gregory, who wrote Vancouver Sun and the Edmonton that “this isn’t about the actual game. Journal and among mommy bloggers. This is all about the ego of King James.” Clevelanders screamed “traitor,” burned jerseys sporting James’ No. 23 in the streets and accused James of believing he was “bigger than the game” while Public recalls Johnson & Johnson Charles Barkley called the announce- Misleading claims from health-care ment “a punk move.” Cleveland native giant Johnson & Johnson and subsidiary Derrick Tatum summed it up, telling the McNeil Consumer Healthcare may have Miami Herald “[James] just disrespect- originated a damaging series of issues ed the whole city by embarrassing with well-known products such as [Cleveland] on national television.” Tylenol, Motrin and Benadryl, but Glenn Beck: beyond belief delayed corporate action, “phantom Political commentator and prominent While Alaska Airlines social media man- recalls,” and a glaring lack of corporate conservative Glenn Beck offended ager Elliott Pesut did respond promptly in many by holding his “Restoring Honor” the blog’s comment section, he did so rally in Washington D.C. on August 28, without compassion, citing rigid policy the same location and date as Dr. and offering a future travel voucher for Martin Luther King Jr.’s historic free- less than half the family’s losses. Alaska dom march. Beck claimed that the Airlines later agreed to give the couple transparency turned a bad situation into event, which was dominated by high- the amount spent on new plane tickets. a nightmare crisis culminating in social profile conservatives such as Sarah Michael Fineman is President of media uproar and a congressional inves- Palin and attended by Tea Party mem- Fineman PR in San Francisco.

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FEATURE tinued to draw headlines through the year as Crisis 2010: are we out of the woods yet? its tourism entities and operators scrambled to stem the damage and change the conversation from border-town beheadings to As 2010 began to close the book on what Time dubbed the sandy beaches and foamy surf. “Worst Decade Ever,” a series of crises — both monumental Mexico’s Committee of Tourism and and mundane — sent communicators scrambling and even Conventions hired Allison & Partners and Crossborder Group in September as part of broke new ground in ways clients can slip into hot water. While a lucrative cross-border PR blitz focused on corporate bungling often translates into business for crisis border areas like Tijuana, Roasrito and pros, the practitioners themselves couldn’t escape scrutiny Ensenada. APCO Worldwide and Qorvis this year, either, as the length and depth of two particular Communications tried their hands at PR work in 2009. crises — BP and Toyota — stretched from news cycle to news Mexico’s Finance Minister said in cycle across print, broadcast, and especially, digital media. September that the drug-related violence has sliced $1.2 billion off the country’s By Greg Hazley GDP. Twitter as a crisis WikiLeaks sparks debate While the PR and marketing sectors see n July, Slate’s Matt DeBord wondered if The digital database Wikileaks has caused promise in social media like Twitter and Relationships matter. crisis PR was enmeshed in a crisis itself. headaches for the U.S. Dept. of Defense by Facebook, those feeding hands also showed I leaking classified documents about the a propensity to bite back in 2010. “The profession, quite simply, is at a wars in Iraq and Afghanistan. But the site The apex of crisis-sparking Twitter mis- crossroads,” he said. “And it isn’t in a posi- fired a loud salvo in April and sparked a behavior was, of course, @BPGlobalPR, (MPCBMDPNNVOJDBUJPOTNBOBHFNFOUGPSlOBODJBMBOEDPSQPSBUF tion to ride out the bumps, because it’s up global debate — with sig- the satirical feed that raised hackles, tickled clients before, during and after crisis situations. against the kind of high-altitude turbulence nificant helpings of praise funny bones, and gave the that can shred the airframe.” and scorn — by publishing nightsweats to corporate com- Toyota, which has yet to recover from a a video titled “Collateral municators and crisis pros across s Regulatory & enforcement actions s Management succession crisis sparked by unintended acceleration in Murder,” an edited film of the globe, especially those at BP s Earnings & performance shortfalls s Activist shareholder support its vehicles, was a particularly dire case footage from a 2007 inci- headquarters in London. s s study of ineffective PR, much to the appre- dent in which U.S. forces. As oil gushed from the floor of 3FTUSVDUVSJOHSFlOBODJOH Investor relations ciation of Tiger Woods, whose own travails Of course, the simmer of the Gulf of Mexico and BP s Litigation s Training were knocked off the crisis front pages by strong feelings about scrambled to mount a PR the automaker’s plight. Toyota’s problems Wikileaks and its founder response, a comedian took to started in 2009 but hit a critical mass last Julian Assange elicited by Twitter to give voice to the com- year. “A tsunami of outrage didn’t just catch the video’s release would pany as a snide, rose-lensed the company off-guard — it flummoxed reach a boil in December, fountain of corporatespeak that Toyota’s entire corporate culture,” said glossed over the gush and found with the steady trickle of Julian Assange WALEK & DeBord. U.S. diplomatic cables the bright side of things like dead Time to move on from Tylenol? which were released by the site. sea animals and a tone-deaf CEO. ASSOCIATES Even some of PR’s sacred cows were in The U.S. government was forced into “Please do NOT take or clean any oil you the crosshairs last year. damage control for dispatches as diverse as find on the beach. That is the property of In November, Financial Times columnist one depicting French President Nicolas British Petroleum and we WILL sue you.” Michael Skapinker called for an end to Sarkozy as “mercurial” and another ques- — @BPGlobalPR placing Johnson & Johnson’s 1982 Tylenol tioning Russian Prime Minister Vladimir The spoof Twitter BP feed amplified the recall on a PR pedestal for the simple rea- Putin’s work ethic. President Barack emotions of a world watching how BP son that most corporate crises are “messier Obama even took part in the fence mending would fix the mess and made a struggling than that.” as he placed calls to the leaders of Mexico response look even more out of touch. ® Skapinker drew four key conclusions and Turkey to smooth over embarrassing Aside from the big case studies, other Knowledge. Service. Results. about corporate crises from the BP fiasco. revelations from the documents. crises of note in 2010 were the Along with identifying potential risks, not But the true crisis PR trembles could be Transportation Security Authority’s seem- Media Relations. Investor Relations. Transactions. Crisis Communications. shirking responsibility, Skapinker had two felt in the other shoe that has yet to drop. ing surprise at the public backlash against key points. First, words matter and that Assange has said Wikileaks has reams of its airport scanners and alternative “pat- requires practice, as evidenced by BP’s PR- corporate documents, some reported to be downs,” as well as Nestlé coping with NEW YORK LONDON HONG KONG inept CEO Hayward. Second, he, said, from Bank of America. As tech PR titan Facebook attacks by environmental moaning about the media is pointless and Don Middleberg pondered, “What happens activists over the company’s use of palm Walek & Associates Walek & Associates (Hong Kong) Limited smacks of self-pity. if some bright enterprising, anti-business oil. Honorable mention goes to Jet Blue and 317 Madison Avenue 21/F, ICBC Tower, Citibank Plaza In an ironic twist, Johnson & Johnson student decides to follow suit by creating a its emergency-exiting flight attendant, who Suite 2300 3 Garden Road, Central was among 2010’s crisis victims as its WikiLeaks-type website aimed at business? personified frustration over airline delays. New York, NY 10017 Hong Kong McNeil Consumer Healthcare unit issued a Or more specifically, at public relations Looking ahead to 2011, we wonder about T: 212 889 4113 T: 852 2273 5102 confusing series of recalls for products like agencies?” the fate of WikiLeaks, BP’s ongoing push F: 212 889 7174 F: 852 2273 5999 Children’s Tylenol that was so poorly han- Outside of the corporate realm, Mexico to recover its brand, and the NFL’s poten- dled that the Food and Drug Administration was among the more image-battered coun- tially awkward situation if Michael Vick mulled criminal charges. tries of 2010. The ongoing narco-war con- wins the Super Bowl. www.walek.com

12 JAN. 2011 WWW.ODWYERPR.COM JanMagazine:Layout 1 12/30/10 2:40 PM Page 13

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Walek & Associates Walek & Associates (Hong Kong) Limited 317 Madison Avenue 21/F, ICBC Tower, Citibank Plaza Suite 2300 3 Garden Road, Central New York, NY 10017 Hong Kong T: 212 889 4113 T: 852 2273 5102 F: 212 889 7174 F: 852 2273 5999

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FEATURE Stones from the public, crisis in the glass house publicity wir We watch them suffer. We may even contribute. While putting our bottom to top. In this age of transparency, boards and investors want their organiza- two-cents in the Twitosphere about BP, joining Steven Slater’s tions to be protected. Reassure them by Creating lm, TV & commercials Facebook page to spite Jet Blue, or savoring Dave Carroll’s including them in crisis planning, part of YouTube attack on United Airlines, many have failed to learn a which includes accepting that the skeletons content and writing the publicity release larger lesson: this could happen to us. in the closet will eventually be revealed. A By Ashley McCown strategic crisis plan should prepare an organization for when the information and disgruntled employees all have free becomes public. is the hard part... nformation — verified or pure gossip access to an arsenal of web 2.0 tools that It’s important to remember that chal- — is available almost instantaneously. can cause serious damage. One ordinary lenges come in all shapes and sizes; some- IIt can be shared through vast networks man — Dave Carroll — used social media thing you deem insignificant may cause the Getting it seen & read by the right people with a click of a mouse. Private details to tell the world of United Airlines’ poor next crisis. Would you be embarrassed if quickly and easily become public knowl- customer service in response to his broken your e-mails were published? Today’s cri- edge. Individuals leverage technology to guitar. Less than four days after the videos sis management means having a plan to is the easy part. force change in the largest organizations. appeared on YouTube, United’s stock explain yourself to the general public, con- Nothing is secret or confidential. We all dropped 10%. sumers, partners, your board, the media, live in glass houses. The conclusion: Anyone with something and so on. Just ask WikiLeaks’ Julian Assange. At to hide or a reputation to protect should If trouble does come, don’t slip into the end of November, the whistleblowing prepare for the worst. Even if you don’t blaming or prosecution. Share information. site released U.S. State Department diplo- want to participate in social media, a third Respond to comments. Apologize and matic cables that offended and angered party — be it WikiLeaks or your ex-secre- make public efforts that acknowledge the people and organizations around the tary — may bring your brand into the lime- outcry. Granted, an integral part of crisis world. The delicate content was shared not light without asking your permission. Are preparation is engaging in social media only virally but also with well-timed press you ready? before trouble strikes. By participating in coverage in key newspapers in several A recent Harris Interactive poll revealed these platforms, organizations have the countries. only 9% of companies have crisis proto- opportunity to increase brand awareness, The attacked parties responded poorly. cols in place. This means most organiza- listen to what’s being said, take part in The White House Office of Management tions are grossly under-prepared for the important discussions with consumers, and and Budget published a memo that for- onslaughts that web 2.0 has made so easy keep an eye on competitors. Plus, building bade employees from reading the classi- to issue. Don’t be one of them. communities before a crisis means you fied documents that were publicly avail- Today’s technology hasn’t changed already have direct communication chan- able on WikiLeaks. It explained: “classi- everything; some basic rules remain. Don’t nels established to convey your message Industry movers and shakers shown above [L to R]: The Director (member of DGA, AMPAS), the producer (member of PGA, AMPAS, AICP), the cinematographer (member of ASC, ICG, AMPAS), the actor (member fied information, whether or not already write anything in internal communications when urgent needs arise. of SAG, AMPAS). Not shown: the Screenwriter (member of WGA, AMPAS), the Art Director (member ADG), the Editors (members of ACE, MPEG, AMPAS, AICE), the VFX Animators (member of VES, AMPAS), posted on public websites or disclosed to the Musicians & Audio talent (members (IBT, RMA, CAS, AMP, AMPAS), the Set Director (member SDSA), talent in the Casting department (members of CSA, AMPAS), Locations Scout (member of LMGA), that you don’t want the public to read. You actually don’t have much of a Warobe & Makeup talent (members MAHS, AMPAS), legal & accounting departments, Studio Management and Agents (members AMPAS), and of course, the PR talent (some members AMPAS). the media remains classified, and must be Almost all crises can be anticipated so have choice. The risks of not securing your treated as such by federal employees and a plan in place well in advance. And proac- brand’s presence in social media are too contractors, until it is declassified by an tive engagement may be your saving grace. great. BP waited seven days after the oil appropriate U.S. Government authority.” It’s the last — and arguably most impor- spill to tweet, which is far too long in an Meanwhile, the United States tant — rule that has grown the most in the era of instantaneous information Lights. Camera. Action. Cut. Music. Sound. VFX. Edit. BUZZ. Department of Justice launched a criminal age of social media. Today, to adequately exchange. The twitter account investigation and considered issuing prevent and/or respond to a threat or crisis, “BPGlobalPR,” run not by a BP employee Film, TV and commercial makers’ vocabulary is easier said than done. Except for the last word. charges against Assange. Even if you must engage your friends, your ene- but instead a fast-acting individual, WikiLeaks was forced to shut down, oth- mies, your employees and the virtual com- stepped into that vacuum and entertained After the hard work is done, the SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “buzz” among the ers would take its place. As with Napster munity as a whole. the Twitterverse with a slew of dry tweets motion picture industries’ movers and shakers and beyond. SPW o ers PR, marketing professionals, companies and entrepreneurs a and other pioneers of sharing, there will be Begin by looking inside. Respect, covering the situation. The mock-handle copycat models to continue the work. embrace and train employees so they was entertaining enough to attract more powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW o ers guaranteed release publication There are important lessons for all to become brand advocates. A clear social followers than the company’s official and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and RSS; placement on SHOOT opt-in ePublications learn from the Government’s response — media protocol will help them understand account. Talk about damaging. Brand New[s] (daily & weekly), The SHOOT® >e.dition, and ScreenWork; SHOOTonline.com® homepage placement; search engine especially as WikiLeaks has made it clear what they can and cannot say on-line, and Armed with web 2.0, anyone with that its targets extend far beyond the thorough brand messaging will help create something powerful to say can find an optimization (SEO); video uploading & hosting on the SPW Channel™ for video player embed into releases and/or external social, viral Government. Rumors of an “attack” on a unified front. If your people feel they are audience to listen and spread the news. and customer site sharing use; and permanent placement, archiving and indexing in SHOOTonline’s “Industry Database of Record.” Bank of America were enough to cause its a valued part of your organization, they Secrets, no matter how well hidden, are stock prices to drop and the company to might just prove to be your most loyal, not safe forever. If you want to protect create a legal team prepped for response. vocal and relevant spokespeople. Plus, yourself in the face of today’s technology, Assange has also promised that WikiLeaks your employees are the first line between embrace transparency and increase www.SHOOTonline.com/go/publicitywire has stockpiles of data for companies your organization and the general public; engagement. People are sharing and con- across sectors, from pharmaceutical to they often know the buzz before you do, suming information all the time; the best tech development. and their voice — when sent out to the we can do is partake in the exchange. The News Release Distribution Service for the Entertainment & Advertising Industries Organizations too small for WikiLeaks masses — carries extra credibility. Ashley McCown is President of are not safe either. Activists, competitors, The relationships should be strong from Solomon McCown & Co in Boston. © 2011 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC. All referenced product names, and other marks, are trademarks of their respective owners. 14 JAN. 2011 WWW.ODWYERPR.COM JanMagazine:Layout 1 12/30/10 2:40 PM Page 15

publicity wire Creating lm, TV & commercials content and writing the publicity release is the hard part... Getting it seen & read by the right people is the easy part.

Industry movers and shakers shown above [L to R]: The Director (member of DGA, AMPAS), the producer (member of PGA, AMPAS, AICP), the cinematographer (member of ASC, ICG, AMPAS), the actor (member of SAG, AMPAS). Not shown: the Screenwriter (member of WGA, AMPAS), the Art Director (member ADG), the Editors (members of ACE, MPEG, AMPAS, AICE), the VFX Animators (member of VES, AMPAS), the Musicians & Audio talent (members (IBT, RMA, CAS, AMP, AMPAS), the Set Director (member SDSA), talent in the Casting department (members of CSA, AMPAS), Locations Scout (member of LMGA), Warobe & Makeup talent (members MAHS, AMPAS), legal & accounting departments, Studio Management and Agents (members AMPAS), and of course, the PR talent (some members AMPAS).

Lights. Camera. Action. Cut. Music. Sound. VFX. Edit. BUZZ. Film, TV and commercial makers’ vocabulary is easier said than done. Except for the last word.

After the hard work is done, the SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “buzz” among the motion picture industries’ movers and shakers and beyond. SPW o ers PR, marketing professionals, companies and entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPW o ers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, and RSS; placement on SHOOT opt-in ePublications Brand New[s] (daily & weekly), The SHOOT® >e.dition, and ScreenWork; SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hosting on the SPW Channel™ for video player embed into releases and/or external social, viral and customer site sharing use; and permanent placement, archiving and indexing in SHOOTonline’s “Industry Database of Record.”

www.SHOOTonline.com/go/publicitywire

The News Release Distribution Service for the Entertainment & Advertising Industries

© 2011 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC. All referenced product names, and other marks, are trademarks of their respective owners. JanMagazine:Layout 1 12/30/10 2:40 PM Page 16

REPORT Failed “putsch” of the year was the attempt to remove the APR rule for the PR in 2010: the year in review national board of the PRSA after 35 years. The drive crippled itself by praising By Jack O’Dwyer ping” salaries. Dan Gillmor of Mediactive APR as “a hallmark for professional says the $570,00 pay of Steiger and high improvement.” Perplexed APR fans asked, pay for other staffers “hurts” the credibility “How can you devalue something and of ProPublica. Small non-profits do not pay value it at the same time?” Only one of the ith PR increasingly being anywhere near such salaries, he says. 110 chapter presidents supported the drive. asked to build employee Some journalists say ProPublica is not Ferocious arguments took place in a Wmorale, we liked this advice publicly-funded at all but gets almost all of PRSA e-group with 2001 chair Kathy from David Ridley of Southwest Airlines: its money from Herbert and Lewton alone posting more than “The best way to have happy employees is Marion Sandler who gave it 10,000 words. to hire people who are already happy.” $10 million. The money is Referring to APR, Sam Bill Margaritis of FedEx said compa- tainted because the Lubetkin said it was a case nies should get their employees, suppliers, Sandlers made $2.4 bil- of “eating our own dog stockholders, etc., to tell good stories about lion by dumping Golden food,” a remark he no the company to each other and the outside West Financial on doubt regrets. world. In other words get the choir to do the Wachovia Bank in 2006. A Lubetkin also said (cor- preaching. huge portfolio of bad loans rectly) that removing APR as Companies should also create their own was discovered at GW that a requirement for national lead- “modern media companies” to reach audi- caused an almost immediate “fire sale” ership would probably be the death of ences since traditional media have both of Wachovia to Wells Fargo. APR. Yes — killed by democracy. shrunk and become fractionated, he added. CPJ, New York Financial Writers Julia Hood ended a ten-year editorial PR pros paid big to learn how to use Assn. and the Overseas Press Club raise career at PR Week by joining Page with “social media” including a $1,195 session lots of money via $400-plus tickets to the the title of President (upgraded from execu- at Coca-Cola h.q. in Atlanta Feb. 22-24 co- banquets mostly supported by blue chips. tive director). sponsored with Ragan Comms.; $1,900 for But so far we have been unable to interest Page’s status as a 501/c/3 “charity” is the Social Media World Forum in London leadership of the groups in the plight of open to question since members receive March 15-16; $1,495 for the SM U.S. journalists. They don’t want to rattle benefits and strict membership rules are Newcomm Forum April 20-23 in San the cages of their corporate sugar daddies. applied. Charities normally let anyone Mateo, and $999 for PRSA SM session Jan. Customer Relationship Management, “belong” and “benefits” of membership are 27-28 in D.C. PR pro Doug Fenichel which can be an insidious practice, nil. They don’t charge yearly dues of reported receiving 27 SM pitches from became a buzzword. Basically it means $1,395 as Page does. Sept. 27-Oct. 1. lavish attention on your best, most prof- Johnson & Johnson got hit repeatedly Coke and other soft drink companies itable, easiest-to-deal-with customers and by the New York Times and others as about were targeted by Michelle Obama who is either dump or slight those small, pesky, 136 million of its Children’s Tylenol and leading a $10 billion “Let’s Move” cam- unprofitable ones. other products were recalled. FDA is con- paign against childhood obesity. PR Society of America practices CRM ducting a criminal investigation. Financial writers, who took a beating on its Assembly delegates, since they elect At least eight major media including the for not foreseeing the economic nosedive, the board and pass bylaws. No one else NYT, Economist, Financial Times and claimed no one listens to them anyway. really counts. So the 110 chapter presidents, Christian Science Monitor, played J&J’s Barron’s reporter Erin Arvedlund nailed who under the new bylaws are the dele- current troubles off the backboard of its Bernie Madoff in 2001 but said only silence gates, get $550 each in cash and five free supposed expert handling of the Tylenol met her research that included 100 inter- meals including a dinner at the Leadership murders in 1982-86. views. Rally in New York each June. Plenty of But Prof. Tony Jaques of Australia and The Committee to Protect Journalists other “goodies” are available to them. former employee Scott Bartz are arguing raised $1.47 million at a banquet Nov. 23 Rank-and-file members get short shrift — that J&J’s marketing of Tylenols in easily- but it’s almost 100% focused on persecu- barred from knowing who is in the spiked capsules was anything but admirable tion of journalists Assembly, what the delegates said, or how and especially not after seven people were abroad while (figu- they voted. murdered with them. J&J offered a disin- rative) slaughter of Healthcare PR continued to boom with genuous $100,000 award both times. U.S. journalists 80 firms reporting fees in this category Deaths in 2010 included: AT&T PR gathers steam. topped by $98.3 million for Edelman. No. 2 executive Marilyn Laurie; Harvey Despairing U.S. was Ruder Finn at $50.6 million and No. 3 Greisman, corporate PR veteran (GTE, journalists need was APCO Worldwide at $24.3 million. IBM, MasterCard); John Beardsley, retired help but so far CPJ An odwyerpr.com poll found New CEO of Padilla Speer Beardsley and 1995 chair Paul Steiger York PR pros want a neutral midtown PR Society President; Betsy Ann Plank, is turning a deaf ear library/meeting place (rather than having 1973 PRS President Active with PR stu- Bill Margaritis to our calls to him to use offices of PR firms). Uninterested (so dents, and Joseph Cerrell, L.A. counselor. on this. far) are any of the PR groups including Laurie’s death, from brain cancer, Steiger and his Arthur Page, Council of PR Firms, IPR, focused interest on the suspicion that cell- fellow executives at ProPublica are under PRSA, etc., whose cash/savings total about Continued on next page fire from journalists for taking “eye-pop- $13 million.

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phones cause such cancers. Harper’s pre- Potter, who is on a nationwide, barn- officers and directors says “all unsolicited dicted an epidemic of brain cancers in about storming tour for his book, has some key telephone, e-mail and postal inquiries” 20 years, saying cellphones emit the same statistics in it: the big five insurers from journalists about the Society can only radiation as microwave ovens. (Wellpoint, United Healthcare, Aetna, be handled with the permission of the VP- “Social media” (meaning electronic Cigna, Humana) had $12.2 billion in profits PR (Arthur Yann) or a PR staffer. Not even socializing) may be booming but real in 2009, up 56% from 2008. Their family the elected chair can give such permission. socializing and in-person meetings are a plans have risen 97% from 2000-2008 Driving “PR” away from fraction of what they once were. Only half or 4.6X as fast as general inflation. engaging personalities and towards of the 24 New York PR chat groups that met “PR specialists” outnumber numbers are the “measurers” led by in the 1970s are still left. “reporter/correspondents” by nearly Katie Paine of Berlin, N.H., the Socializing in the 1960s and ’70s meant five-to-one, according to 2008 U.S. “Measurement Queen.” Any PR PR and press couples going “out-on-the- Bureau of Labor statistics quoted by awards entry that cites the value of town,” trading home-and-home visits and Potter: 240,610 to 50,690. press clips in terms of ad dollars dinners, and companies hosting sporting PR has also emerged as the should be tossed, she said. and other events at which spouses were “corporate gestapo, poised to About 200 leaders of a half welcome. jump on anyone who dares to dozen PR groups met in Social skills used to be sharpened at col- speak about the company with- Barcelona in June and decided lege but stu- out permission including not that “outcomes” are what counts dents have only employees but suppliers. — not communication. Working become grinds Viacom’s 48-page “gag” booklet behind the scenes or keeping immersed in was called “corporate terrorism” by something secret might be the their own the Village Voice. answer to a client’s problem. worlds, wrote The PR Society warned mem- Want to know what is destroying the New York bers of its confidential e-mail the country? Boards of directors, Post’s Andrea groups that if they forwarded any which are hotbeds of bone-crushing, Peyser Nov. 15. posting to someone else or made teeth-rattling conformity and timid- College is now more than one copy of a posting that ity. So wrote the New Yorker’s “an alienated they faced prosecution under New James Surowiecki, who noted that pressure cooker York State laws as well as the The corporate PR model. boards of the financial giants where develop- “intellectual property laws of the were silent as they engaged in ing social graces, making friends or simple United States.” reckless speculation that brought conversation seems the last item on a long In the same vein, a “Media Policy” direc- the country to its knees. Even worse are the list,” she said. Peyser describe a game at tive to PRSA members as well as national non-profit boards. Columbia University called “The Social Experiment” designed to bring students out of their shells. A good exercise for a PR student would be cold-calling all the merchants, businesses and organizations in his or her home- town, offering promotional help or to do whatever is needed by the organization. A PR student who is too shy or is repelled by this idea should seek another career. Ben Sonnenberg, one of New York’s most successful PR pros, sought to find out what clients “really” wanted and often it wasn’t more money or sales. It might be getting an offspring in college. Do a favor for a client’s child and you’ll never lose the account, he advised. One of his first jobs was door-to-door salesman. “He frequented Broadway, seeking doors that were ajar and could be pushed in,” wrote biographer Isadore Barmash. PR pros, especially at corporations and institutions, have become serious, formal and tight-lipped. They remind us of the guards in front of Buckingham Palace. Organizational PR pros are on a short leash — confined to e-mail “conversations” with reporters that are supervised by legal. So wrote PR pro-turned journalist Wendell Potter, author of “Deadly Spin,” a critique of healthcare industry PR.

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REPORT Greenpeace files suit against Ketchum, Dezenhall By Kevin McCauley who responded to an inquiry to agency CEO Ray Kotcher, said: “We understand that a complaint has been filed. We have reenpeace claims in a complaint not formally received the papers yet and, filed in U.S. District Court for the therefore, cannot speak to any of the GDistrict of Columbia that Ketchum specifics in the complaint. We will review and Dezenhall Resources engaged in an it thoroughly and address it in the appropri- unlawful campaign to steal confidential ate venue. As a company that views information about the environmental group integrity as fundamental to our values, we on behalf of fellow co-defendants and take this matter seriously.” chemical giants Dow Chemical and Sasol Dezenhall declined to comment. North America. Greenpeace alleges that the defendants It sees violations of the Racketeer enlisted the services of a private security Influenced and Corrupt Organizations Act firm, Beckett Brown International, to in the alleged effort to undermine engage in unlawful surveillance activity Greenpeace from 1998 to 2000 while it that featured “dumpster dives.” was charging Dow and Sasol with pollut- According to the complaint: ing the environment. “Defendants obtained a steady stream of Ketchum spokeswoman Jackie Burton, inside information from Greenpeace as a

result of BBI stealing confidential documents and internal records from dumpsters and recycling bins located at Greenpeace’s offices.” Greenpeace contends that each “dive” “involved trespassing on private property and stealing documents where Greenpeace had a reasonable expectation of privacy.” The complaint says the defendants’ “U Street Project Objectives” (Greenpeace was headquartered on U St. in Washington, D.C.) aimed to obtain financial information 0M`V\VY`V\YJSPLU[OHZHJYPZPZ about funding including donors and `V\ULLKHZWLJPHSPZ[ “money trails.” Greenpeace says some of the documents When it comes to protecting your brand, (JYPZPZJVTT\UPJH[PVUZWLJPHSPZ[ illegally obtained included its global warming strategy, genetically modified organisms campaign, climate campaign ship tour draft schedule, and preservation we leave no stone unturned. of whales campaign. It sees a scheme that “in all likelihood, included the unlawful breaking and entering into Greenpeace offices” to secure documentation. According to the complaint, BBI representatives met with Ketchum and Dow executives in Annapolis on July 28, 1999 to discuss ongoing surveillance of Greenpeace. Following the meeting, “Ketchum established the ‘Dow Global Tracking System’ Our no stone unturned approach helps you manage your reputation and build )Y\JL/LUULZ and created a ‘Dow Chemical Trends )HYIHYH7H`U[LY Tracking Team’ comprised of employees sustainable enterprise value. We combine business practice counseling with of BBI, Dow, Ketchum and research firm crisis, issues and reputation management to enhance your operational and Allis Information Management.” financial success while preserving your relationships, reputation and brand. Greenpeace is looking for an injunction We look for what causes a potentially negative issue or event, then identify enjoining defendants from “committing the 24-Hour Crisis Hotline | 1-855-FALLS24 trespass, intrusion, conversion, trespass to organizational or structural changes to help prevent another occurrence. 50 Public Square Fl 25 | Cleveland, OH 44113 chattel, misappropriation of trade secrets P | 216.696.0229 fallscommunications.com ^^^JYPZPZJVTT\UPJH[PVUZJVT^^^JYPZPZJVTT\UPJH[PVUZJVT and RICO violations.” It wants punitive damages in an amount Business & Reputation Management | Public Relations | Marketing Communications | Branding | Interactive | Social Media to be determined at trial.

18 JAN. 2011 WWW.ODWYERPR.COM JanMagazine:Layout 1 12/30/10 2:41 PM Page 19

When it comes to protecting your brand, we leave no stone unturned.

Our no stone unturned approach helps you manage your reputation and build sustainable enterprise value. We combine business practice counseling with crisis, issues and reputation management to enhance your operational and financial success while preserving your relationships, reputation and brand. We look for what causes a potentially negative issue or event, then identify 24-Hour Crisis Hotline | 1-855-FALLS24 organizational or structural changes to help prevent another occurrence. 50 Public Square Fl 25 | Cleveland, OH 44113 P | 216.696.0229 fallscommunications.com

FEATURE Managing digital risks, uncovering opportunities

The past year has taught us that the more things change, the hard- turn, protect and enhance their organi- er it is to pretend they’ve stayed the same. For communications zations’ reputation. Using social media to manage risks executives, this means replacing reactive or complacent strate- Finally, to complete the social media gies with those that are nimble enough to evolve as quickly as process, executives must manage the online conversations and the technologies that drive them — considerable issues presented by the that is, in real time. With that, communications professionals modern business climate — that is, need to sidestep risks and seize opportunities in today’s pro- they must enter the discovery phase, in which all mined and analyzed data are foundly unpredictable digital landscape. Those that are suc- used to assess the company’s present cessful will be able to prove their value to their organizations. position within the broader risk environment. By Martin Murtland Issues management is equal parts risk assessment and opportunity identification. Especially in the context of social media, “issues”— an umbrella not because they aren’t effective in their term for potential and actual events hile it is impossible for an own right, but because their natural that could impact reputation — are organization to avoid risk all ability to analyze and inform future prolific, and much of the communica- Wtogether, assuming you’ve strategies lacks depth and insight. tions process revolves around identify- considered all the necessary risk assess- Social media tools, along with their ing them and taking appropriate action. ments and scenario planning ahead of built-in metrics, give executives a leg For example, dur- time, here are four steps that you can up, but they can’t deliver a comprehen- ing the “monitor” use as a roadmap to using online tools to sive picture of risks and opportunities in stage, online tools help better manage risk and take advan- the online universe, nor can they marry can aid in bringing tage of opportunities as soon as they online results with those gathered from issues to light, but arise in the digital landscape. Choose metrics, performance indicators offline sources. After all, no matter how it’s during the dis- important social media has become, it covery phase — The most meaningful KPIs in today’s cannot operate independently of tradi- when communica- universe of online conversations mirror tional outreach; rather, it must be an tions executives communications executives’ standard integrated element of the overall model. have robust data at measures of success: engagement, In fact, according to a recent report their disposal — Martin Murtland reach, productivity, trust/loyalty, influ- from the Pew Research Center’s Project that the most effec- ence, message penetration, authority — for Excellence in Journalism, “New tive response each carries significant weight in deter- Media, Old Media,” more than 99% of strategies will be shaped and executed. mining an effort’s relative success or the stories linked to in blogs came from From this point, an organization can failure. However, traditional communi- legacy outlets such as newspapers and put the proper people and processes in cations models didn’t lend themselves broadcast networks. This is where cus- place to act on the insights provided by to assigning specific values to these tomized services like Dow Jones the tools. KPIs; an absence of metrics was — and, Insight, for example, that speak to the Since a one-size-fits-all approach to in some cases, still is — a sticking point entire media landscape both traditional communications success is a nebulous that couldn’t be bypassed. and social media, become relevant. concept, it is important to consider that Now with the new process of social Analyze results the full spectrum — engaging, moni- media, quantifying these KPIs is an Based on the established objectives toring, analyzing and discovering audi- attainable feat, thanks in large part to and predetermined benchmarks, execu- ences and conversations in both tradi- the built-in metrics accompanying many tives can use the insights gathered to tional and social media sources — may online platforms. Whether it’s traffic, evaluate the success of their efforts. be the closest thing to a definitive bounce rates, time on site, changes in These insights, coupled with those roadmap. sentiment/awareness/preference, or the gathered while monitoring and analyz- Regardless of executives’ modifica- number of page views, in-bound links or ing traditional media and online con- tions and adaptations, the process con- Twitter followers, these metrics can versations, help executives track and tinues to rely on one immutable fact: give context to chosen KPIs relative to evaluate drivers of corporate reputa- The time when control over a compa- the communications goals set forth at tion, understand issues and trends in ny’s brand, reputation or bottom line the beginning of an initiative. time to act, visualize “hot spots” in was possible is gone. In its place is a Select tools, initiate data collection media coverage, and defend budgets new reality, defined by empowered The built-in features of social media and measure ROI of efforts. stakeholders, two-way conversations platforms give communicators the Collectively, this gives communica- and a competitive landscape in which mechanisms for listening to online con- tors the information they need to prove the savviest players are those who versations. Looking ahead to the analy- their worth to senior management, as expect the unexpected. sis portion of the process, though, these well as the insights required to revise Martin Murtland is VP and Managing mechanisms begin to lose traction — their social media strategies and, in Director of Dow Jones & Company.

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FEATURE Crisis across cultures, business without borders Recent headlines say it all: the definition of “public” in public but also to interpret cultural language. Case in point, in Japan a nod of the head or an relations is changing. As practitioners and businesspeople we “Ah so” response doesn’t necessarily mean must adapt to the expanding demographic of our international agreement; it can mean, “I heard you” and stakeholders or become irrelevant. there was no permission or agreement at By Scott Sobel all. Law. In Islamic countries, will you have problems with Sharia Law guidelines that don’t adapt die and all of us in the public may complicate billing or impede timely e’ve become a more diverse relations field must consider adapting to an actions? Always be aware of U.S. Foreign society in America. Societies expanding international environment. That Corrupt Practices Act implications, which Ware changing globally too: goes for PR firms in the less populated involve a lot more immigration is a hot topic in virtually every states or our urban areas. As common sense than just bribes. nation. Many countries — if not most — proof, literally every state we’ve Health and travel. have and are becoming increasingly glob- researched has a governor’s office for Make sure there are alized, interdependent and demographical- international economic development. no travel alerts ly sensitive. America’s financial crisis is My business, Media & Communications regarding dangerous the world’s financial crisis. What happens Strategies LLC, has seen a marked increase situations or out- with the European Union or Chinese in our international business growth over breaks (cholera now exports dramatically impact our stock the last few years, because crisis knows no in Haiti, for instance). exchanges and manufacturing values. borders. Practitioners who Climate conditions in South America The BP oil spill, a good example, may travel should impact our grocery shelves and our com- brought us some business but the general have their shots, Scott Sobel modity markets. And, as everyone knows, globalization trend has touched crisis and passports, visa, etc. overseas political and religious instability other business development as well. Legal up to date or know washes ashore in America in the form of clients, for instance, needed increased visi- where you can get requirement completed terrorism or at the cost of commodities, bility because of their ability to handle off- on a moment’s notice. affecting our national security and our shore taxable accounts reference the UBS News media. Research the difference in pocketbooks. storyline. We worked transportation media styles and reputation depending on If public relations practitioners are to accounts from a plane crash in Ohio (an which country is in play. Again, it is remain viable we must know what the international manufacturer’s aircraft) to always good to have someone on the world’s ballooning interdependence means one high profile case involving terrorism ground, another in-country agency or for our business now and what opportuni- and travel and several airport people- “fixer” who can help with knowing how ties lay ahead. Businesses that stand still or mover launches at U.S. airports in the U.S. things work; whether the media is con- PR Services Briefs by foreign-based companies. trolled by governments and/or businesses I can recount some lessons learned dur- or mirrors U.S. or western cultures, differ- CROSBY WINS THREE ing the service or development of those ences in power and equipment — NTSC FEDERAL CONTRACTS representative accounts and others, which or PAL formats for video — and how Annapolis, Md.-based Crosby Marketing highlight the need for certain skills and pre- information is gathered or distributed. Communications has won contracts with three cautions if your practice has international Get help or advice from the U.S. depart- Federal agencies: the Federal Motor Carrier client interests or if you anticipate an inter- ments of Justice, State, Commerce and Safety Administration (FMCSA), the Health national influence for a crisis issue or oth- Health or other agencies that can answer Resources and Services Administration (HRSA) erwise. your questions and it is a good idea to and the Social Security Administration (SSA). Investigate the potential impact of these develop contacts before you are involved For FMCSA, a body within the Department factors: in a crisis. of Transportation, Crosby will develop market- Politics. Is there a coupe or political con- Globalization and change can be good, ing communications and social media cam- flict on the horizon or active? Are the U.S. very good for business. Understanding paigns for the agency’s motor carrier safety Departments of State or Commerce and preparing for all outcomes is essen- outreach programs. involved in tariff, trade or travel concerns tial. And frankly, crisis can also be good For HRSA, the agency responsible for that could mean trouble for your public or for business if you know how to manage improving access to health services for those media relations? crisis for clients and keep crises from who are uninsured, Crosby will provide com- Culture. Do language, religion, gender becoming disasters. Our shifting demo- munications support for the agency’s organ or legal differences impact your handling graphic and business landscape provide donation programs. of a client? Holidays of note? Is there a an opportunities for nimble and receptive Crosby will also support the SSA’s ongoing gender respect issue? Do you have to hire public relation practitioners as long as public information campaigns, which includes an agent or partner with another PR agency we anticipate those culturally seismic public service advertising campaigns, search in a specific country or region and have shifts and live in the future rather than engine marketing and interactive promotions to that entity act as a “fixer?” being paralyzed by inevitable change. encourage SSA beneficiaries to use the Language and meaning. You may have Scott Sobel is the Co-Founder and agency’s online resources. to hire a translator for not only a press President of Media & Communications releases or setting up a news conference Strategies LLC, in Washington, DC.

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FEATURE Assets and liabilities of social media policy

Rumors run on social media networks like a bull market. Encourage communication. Social Seemingly innocent posts can lead to unintended leaks of sen- media policies sitive company information. With corporate communications should not suppress becoming increasingly entrenched in social media, we are communications or make employees forced to reconcile the unprecedented benefits of quickly apprehensive, but reaching millions with content, coupled with the severe draw- encourage thoughtful back of fighting false rumors and unintended leaks. and engaging com- By Kathleen Wahlbin munications to the organization, partners and affiliates, about employers, vendors, patients or employees, clients, Kathleen Wahlbin ver the past five years, online customers can negatively affect an orga- customers, competi- communications have greatly nization’s products, services, good will tors and others. Oexpanded from good old fashion and image. Simply put, employees should think email to include text messages, blog Recent publicity around Facebook’s before publishing. posts, comments on blogs, posts on privacy issues is just one example of how Include all communications. Policies Facebook, tweets, bulletin boards and an employee can lose control of his or her need to include all social media communi- other niche groups. More than ever, peo- information. Some users complained that cations on any platform including anony- ple are sharing files and links, collaborat- system updates had, without their knowl- mous contributions. Anonymous contri- ing using wikis and similar tools, and tap- edge, reset the settings that control what butions can be traced back to the poster ping mobile applications to interact with information — including posts — was using the Internet Protocol (IP) address, so a broader user community. You get the shared with whom, and that they were not it is important to be open and up-front point: people are using all sorts of digital aware the Facebook applications they about who is commenting or publishing communications and they aren’t just used were sharing certain types of infor- topics related to the organization. doing it from their personal computer at mation. Separate personal from business. home. Because of the informal nature of Yes, there are risks and it can be tempt- When employees participate in social social media, employees often become ing to impose strict restrictions for how media for personal use, they should write lax and don’t think about how they could employees operate online. But, it’s not in the first person, use their personal con- damage the organization’s reputation or all bad. In fact, several studies have tact information and add a disclaimer that offend its contacts with their post. demonstrated significant benefits of the views expressed are their own and do Critical, false or disparaging comments employees participating in conversations not represent the views of the organiza- online. tion. If employees post about the organi- Media briefs Because most businesses already have zation on their personal profiles, they need guidelines for employee communications to disclose their connection to the organi- STUDY PREDICTS DEATH OF etiquette, developing a brand new policy zation and their role within it. U.S. PHONE BOOK may be redundant. Rather, companies Be flexible. Policies will need to be A recent poll found more than 60% of can save resources by incorporating reviewed and revised over time as the Americans now believe the phone book is an social media into established protocols. organization becomes more involved in irrelevant source for finding local phone num- When developing social media guide- social media and online behaviors change. bers, and nearly a quarter said they immedi- lines, here are a few things to consider: Don’t write policies that just include ately throw the phone book in the trash every Emphasize accountability. Employers today’s technologies because tomorrow year. These were just some of the findings in should stress to their staff that the company there will be something new. a national poll conducted by Tallahassee, FL- can be held accountable for information Certainly, employees will continue to based Ron Sachs Communications in conjunc- sent out by them regardless of how it is share personal and corporate information tion with Mason-Dixon. disseminated. In accordance, guidelines through social media, but that’s not neces- Among the polls key findings: should state all communications need to sarily a bad thing. Employees who are Approximately 75% of Americans now use follow copyright policies and security aligned with the communication direction the Internet or cell phones for finding tele- laws, and should conform to public rela- of the organization can promote a positive, phone numbers instead of a phone book; only tions and marketing direction regarding grassroots message that can resonate with 3% of Americans reported using a phone book timing and content of sensitive informa- the public. Some may even consider the in the last week; and nearly 8 out of 10 tion. information shared as sincere, sponta- Americans between the ages of 18-29 years Explain why it matters. Employees neous and honest. cited any current use for a phone book. generally don’t want to harm their com- The key takeaway is that it can be a real More than half of respondents claimed panies, but often don’t understand the asset for employees to engage in social phone books have no influence on their pur- potentially negative effect of their com- media. But, unmonitored and unguided, it chasing decisions. The poll found that sen- muniqués. Take time to speak with your can be a liability. iors are the demographic most likely to still employees about the risks that loose- Kathy Wahlbin is a Senior Vice use a phone book. lipped social media may pose to the President at Jones Public Affairs in greater good. Washington, D.C.

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FEATURE Looking back at BP: lessons learned in crisis PR

tioned, but ill-advised, statements. One It’s been almost a year since the explosion on BP’s of the great challenges of crisis commu- Deepwater Horizon offshore oil drilling rig, which killed 11 nication is having the skill, discipline and and become what President Obama called the worst environ- courage to say “we don’t know yet” in a mental disaster in U.S. history. Looking back, it’s prudent to way that still communicates candor, compassion and a determination to find ask: what lessons could the communications community answers. This is not easy to do, which is learn from the incident, and have we? why spokesperson preparation and practice before a crisis hits is obligatory for By Robbin Goodman any company in an environmentally sensitive business. Mistake Number Three: Mis- Employing the CEO intentioned policy in the following or British Petroleum, that reckon- ways: Chief Executive Tony Hayward, with ing includes loss of life, revenue Mistake Number One: Lack of his comments about “wanting his life Fand a CEO’s job, in addition to Preparedness back,” turned out to be a tremendous PR environmental damage. But high on BP CEO Tony Hayward noted in a liability for BP. In retrospect, his poor that list is also the loss of reputation Financial Times interview: “What is performance was somewhat surprising, for what was once considered the undoubtedly true is that we did not have given that he was a seasoned CEO, greenest oil company in America. For the tools you would want in your tool kit” respected by the British press. He may nine of the 14 weeks since it occurred, — a shocking oversight! have been a victim of lack of prepared- the oil spill was the lead news story; A crisis plan is grounded in conceiving ness and overconfidence. and a poll found that 76% of a range of likely scenarios, ranked in CEOs are often surprised to find that, Americans disapproved of BP’s terms of importance and probability, with in crisis, they have implacable enemies response to the spill. detailed responses to each, so that no time whose sole mission is to look for damag- What are the communications les- is lost in the crucial opening rounds of the ing sound bites. This is especially true in sons from this situation? Does the incident. Committing pen to paper also the blogosphere. A study by the Pew 100-year-flood quality of the oil spill forces a company to assemble, in Research Center, for example, found a make it less relevant for managers who advance, the tools needed to manage a pervasive “lack of confidence and trust may feel the need to prepare for less situation, including preliminary state- in the capacity and intentions of BP.” In epochal industrial accidents and eco- ments, sources of information, composi- a more balanced climate, Hayward’s logical crises? tion of key teams and consultants. comment about wanting his life back In fact, it’s the outsized quality of Finally, the scenarios must be periodical- might have been viewed as a well- the BP crisis that makes it instructive. ly tested through “war game” exercises, intended but clumsy expression of his The spill galvanized environmental where participants at all levels of the wish to bring the disaster to an end. activists worldwide and showcased organization assume their roles in simu- The decision to field the CEO is one of their advocacy strategies. It demon- lated crises. the riskiest moves in any environmental strated creative new ways that digital One positive repercussion of the BP crisis. It’s necessary, of course, because graphics and other technology can be spill — as well as related reputation dis- a company’s top executive must be used to educate (and in the process asters at Toyota (product safety) and HP accountable. But it’s dangerous because inflame) public opinion. In short, the (CEO conduct) — is that crisis prepared- of “gotcha” journalism and the fact that oil spill reminds us that companies per- ness could increasingly be viewed as a CEOs often combine a combustible mix- sist — at their own peril — in ignoring standard risk management strategy of the ture of can-do self-confidence, technical the time-tested principles of crisis company’s directors. imprecision and media inexperience that management. Mistake Number Two: Creating make them less than ideal crisis Crisis public relations, in any indus- Unreasonable Expectations spokespersons. Careful training and try, is not about “spinning” the truth or Early on, BP backed a government esti- selective use of the CEO is essential. Mistake Number Four: Ignoring whitewashing a company’s actions. mate of the oil leak at 5,000 barrels a day. the Need for Local Counsel It’s about communicating in a clear, The figure was quickly contested by consistent and transparent fashion the independent scientists and was soon On paper, BP had a world-class public technical actions the firm is taking to found to understate the leak by a factor of relations capability: its head of commu- end the disaster and the obligations it 10. nications is a former editor of the Financial Times will assume to amend the damage it It’s always difficult, in the fog of crisis, and its PR agency-of- has caused. Fundamentally, then, cri- for leadership to gather facts … and it’s record, the UK’s largest financial spe- sis communication can only be as especially true early on, when outside cialist. Notably lacking, however, was strong as the corporate policies that questioning is most intense, crucial first in-depth U.S. public relations and public stand behind it. No public relations public impressions are formed and man- affairs expertise. Once crisis hit, the can redress weak and evasive policy. agement is eager to project an image of company faced a welter of attacks, But poorly-planned communication competence and control. The result: including a criminal inquiry and charges Continued on next page can destroy public confidence in well- spokespersons often make well-inten-

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of mismanagement of the $20 billion crisis had jumped into the “heart” con- The irony was that BP was attacked for victim compensation fund. cerns of the general public, BP set itself policies (e.g., denying media access to its In short, it’s essential that any firm in up for the firestorm that was soon to fol- clean-up workers and refusing to provide an environmentally sensitive business low. video of the leak) which, once rescinded, have experienced and trusted local PR Mistake Number Six: Abdicating on became effective tools in the company’s and legal counsel briefed and on call. As Education campaign to restore its reputation. BP learned, the heat of battle is no time Most environmental crises present the Obviously, transparency can never be to find and educate PR counsel. public with a set of unfamiliar technical absolute. But a company needs to Mistake Number Five: Failing to terms and procedures. The oil spill, with always weigh the risks of disclosure with Grasp the Full Dimension of Crisis its “blowout preventers” and “junk the danger of creating an impression of The early stages of crisis are often shots,” was no exception. Unfortunately, dishonesty. This consideration is espe- where credibility is won or squandered. BP ceded responsibility for educating the cially important in an age when thou- Any one-dimensional response is going public to the media. As a result, the com- sands of “citizen journalists” working to cost a company dearly. Several pany lost a golden opportunity to enlist through blogs and other social media revealing moments early in the crisis the public as sympathetic allies. channels have proven their ability to suggest that BP failed to grasp the full Eventually, BP offered an array of edu- expose “proprietary” company informa- scope of the crisis it faced. The compa- cational tools on its own website … but tion to the general public. ny assured journalists, for example, that too late to make an appreciable differ- BP’s seven sins — lack of prepared- it had the “engineering and logistical ence in the battle for credibility. ness, setting unreasonable expectations, resources” to solve its problem. And it Moreover, the company’s static graphics mis-employing the CEO, ignoring the commented, after underestimating the were more difficult for a layman to need for local counsel, failing to grasp rate of the spill, that it was more con- understand than the interactive anima- the full dimension of the crisis, abdicat- cerned about stopping the leak than tions available on the website of, for ing education, and lack of transparency measuring it. example, the New York Times. — illustrate why it is so important to Most environmental crises have a head Mistake Number Seven: Lack of embrace crisis communications planning and a heart. For many companies in Transparency as part of a regular business continuity energy, environmental services, con- BP was widely criticized in the media plan. Such forethought can save much struction, utility and other related indus- and by American politicians for its lack more than your reputation — it may also tries, the tendency is — understandably of open communication. Representative save your business. — to focus on the former at the expense Edward Markey of the House Robbin Goodman is EVP of of the latter. BP’s mistake was to view Subcommittee on Energy and the Makovsky + Company’s Technology, the crisis as principally an engineering Environment said, “This is a company Energy + The Environment practice in failure. By failing to fully grasp that the not used to transparency.” New York.

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FEATURE Privacy becomes number-one communications concern

In yet another prescription for what ails us, the U.S. us — consumers, business and govern- Department of Commerce has proposed a consumer “bill of ment — where we need to go. Imagine creating a “do not track” list. It would be rights” that pertains to advertising and protecting privacy the single biggest database of personally online. identifiable information ever created and become, in a stroke, a target rich environ- By John Berard ment for hackers and identity thieves. Solutions shouldn’t create bigger problems. ent. Fifteen years ago, companies under- he idea seems to have merit, but That “something” is the ability of digi- ignores the single biggest step stood the need to create consumer trust in tal technology to track and assemble a the new technology of the Internet. Tbusiness can take to bring privacy dossier that can make each of us to won- and data collection practices into balance: Using the principles of self-governance, der, as Rick did in Casablanca, “Are my groups like TRUSTe set parameters for making the case for their value to con- eyes really brown?” sumers. data collection and use that were made In a hyper-competitive market, the clear to consumers. Soon after, many Targeting consumers with ads of per- ability to know all that can be known companies organized again around the sonal interest is a time-honored tradition. about consumers in the hope of better International Association of Privacy Linked to content (why was the Sports guessing their interests has driven com- Professionals to drive a set of best prac- Illustrated swimsuit issue always the fat- panies to aggressively invest in new and tices. test?) or the demographics of a zip code more intrusive technology. We are now at a similar fork in the road. (BMWs in Buckhead) or affinity (fly This is the race Commerce seeks to The Internet has moved off the desktop to United, get a discount from Hertz), our make fairer. In recent weeks, the Federal our mobile devices. The Web is no longer personal preferences have long been of Trade Commission has issued its own a set of static pages, but a dynamic social great interest to advertisers. suggestions, including support for a “do network. And consumers have become I once had a pal who wistfully said he’d not track” database akin to the successful aware that there are people shadowing us love to live in the world created by the “do not call” program aimed at telemar- online everywhere we go. We don’t like New York Times ads in the Sunday keters who call at dinner time. it. We want it stopped, primarily because Magazine. But now something is differ- But a technology arms race will not get we don’t see the value in it. This is industry’s opening. Legislation and regulation are blunt instruments that have not shown an abili- For more than three decades, providing crisis ty to keep up with the pace of technology management, strategic communications and public innovation. The commitments of self- governance are more palliative than a relations counsel to a diverse group of nationally cure. A better approach is to demystify and internationally-known public, private and why the data is collected in the first place and making its benefit clear to consumers. non-profit organizations. In negotiating such a practice with consumers, companies can make privacy an element of competitive advantage. Saying it’s “too hard” or that “no one else does it” won’t cut it. One need look no further than Amazon.com to see the practice and results. Every time a customer logs onto Amazon.com, the site offers up recom- mendations. This is nothing more than the product of the kind of tracking and tracing done elsewhere, but on Amazon, we see the benefit. Amazon does, too. Fortune ranks it the fifth most respected company on the planet. Who’s next? John Berard heads San Francisco- based Credible Context. He is the former CEO of advertising software start-up Rabio Corporation and previously ran the West Coast offices and operations for Fleishman-Hillard, FitzGerald Comms. and Zeno Group.

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Is it your company’s finalseconds or its finest hour? Everyone is watching. Everyone wants to know what your next move will be. Fortunately, everyone can be persuaded given the right facts, answers and action. That’s where we come in, to help restore your brand’s balance. In energy, mining, pharmaceuticals, and real estate, we turn crises into opportunities, and transform perceptions to win in the court of public opinion.

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FEATURE Potter: insurance biz would be upended without mandate By Kevin McCauley ing to Wendell Potter, author of “Deadly Potter described how past efforts to Spin.” expand Medicare to cover everybody The former Cigna PR executive told failed. Senator Ted Kennedy tried to EurekAlert! onservatives wanting to junk the The California Endowment Dec. 14 that achieve universal coverage through individual mandate of the health- the insurance industry’s business model Medicare expansion during the Nixon Ccare law are not acting in the best isn’t sustainable without the mandate. He years, according to Potter. “Nixon Your source for the world’s latest science news interests of the insurance industry, accord- has referred to the mandate as the responded by offering the HMO Act, “Insurance Industry Protection Act of which led to the rapid movement of PR Services Briefs 2010.” Americans into HMOs and other managed Potter explained that without healthy care places over the subsequent years,” he WAL-MART HIRES B-M individuals enrolled in healthcare plans wrote. Burson-Marsteller's Prime Policy Group lob- until they become sick, insurers would be Insurers and other special interests have bying and public affairs unit now represents forever jacking up premiums to the point fought a behind-the-scenes battle to fight Wal-Mart Stores as the Bentonville, Ark.- at which more and more people would be off recent bids to expand Medicare. An based giant positions to deal with the incoming priced out of the system. That would expansion “would require a relatively sim- Republican Congress. erode bottom lines and either “hasten the ple bill but would lead to massive change PPG chairman Charlie Black spearheads the demise of the insurance industry,” or in the financing and delivery of care, which seven-member team. He is former advisor to “bring about something far less free mar- special interests don’t want,” noted Potter. the Reagan/Bush 1 White Houses and chief ket-driven.” Potter claimed Conservatives cry that spokesperson for the Republican National Potter spoke in the aftermath of a feder- expanding Medicare is a “government Committee. al judge’s decision to declare the mandate takeover of the healthcare system and a Wal-Mart’s PA staff is led by Leslie Dach, provision of the healthcare law unconstitu- move that would take us down the slippery advisor in the Clinton White House and former tional. He anticipates the U.S. Supreme slope toward socialism.” They would vice chairman of Edelman. The No. 1 independ- Court will ultimately decide the fate of “mount the mother of all spin campaigns” ent PR firm represents Wal-Mart on PA and healthcare law and will decide one way or to prevent it from happening. environmental issues. the other based on how political it wants to Potter concedes that expanding The giant retailer also has PR business at be. Medicare would increase taxes, but would GolinHarris, Cohn & Wolfe and Porter Novelli. What about enrolling everyone in reduce overall healthcare spending, espe- Medicare? In an email to odwyerpr.com, cially on insurance premiums.

• EurekAlert! is an online global news site serving as an essential service to thousands of reporters, research organizations, and the public worldwide. • With 7,500+ registered reporters, EurekAlert! is the leading resource for access STRATEGIC COMMUNICATIONS FIRM to embargoed, peer-reviewed research, multimedia, 3,600+ experts, and more. • Today EurekAlert! has 160,000+ freely accessible research news releases from

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• EurekAlert! is an online global news site serving as an essential service to thousands of reporters, research organizations, and the public worldwide. • With 7,500+ registered reporters, EurekAlert! is the leading resource for access to embargoed, peer-reviewed research, multimedia, 3,600+ experts, and more. • Today EurekAlert! has 160,000+ freely accessible research news releases from the world’s top science, health, and technology organizations.

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FEATURE Full body “scam” has airline PR in freefall

The full body scan and pat down defended by the denced at least those six elements. Had Transportation Security Administration’s Director John Pistole our “profile” still been Step One, they as necessary for airline passengers has become a public rela- no doubt would not have been able to tions disaster. Call it a simple case of miscommunication, or board their flights. another instance of government forcing procedures down the The government’s security officials throats of an unsuspecting public, either is a bitter pill to claim everyone old and young needs those intrusive searches to prevent swallow. another 9/11. But, they never laid the groundwork we did and tested a theory By David Brown — which is what that claim really is. We anticipated almost every concern and devised a coordinated response both to at each airport, but I also videotaped the news media and the public. By the uring 1969-70, I was the press passenger reaction. Of more than 200 way, our 1978 Final Report predicted officer for the Federal Aviation newspaper articles, only a handful were that terrorists (yes, that was the term DAdministration’s anti-skyjacking negative. Reporters appreciated our used) would highjack a U.S. aircraft. team called Task Force on the openness, and did not object to our Our testing at nine airports produced Deterrence of Air Piracy. We developed, keeping secret the “profile” elements unanticipated side results. At San Juan, tested, and verified a screening proce- (most of which have not been revealed we discovered there was an agriculture dure that had as Step One a characteris- to this day). Their stories highlighted inspection procedure, which we agreed tics-based “profile.” the “secret” profile, which fulfilled our could be used for passenger screening. If a passenger ticked off at least six of approach as “psychological warfare.” At the old LaGuardia Airport, we were the nearly two dozen elements, he/she Our chief psychologist, Dr. John T. told a number of weapons and even nar- was taken aside and thoroughly Dailey, believed strongly that this cotics were being discarded in potted searched and interrogated. The search would be a deterrent to would-be sky- plants near the boarding gates by people device we used was an off-the-shelf jackers, and it worked. Not only did we who believed the “profile” would nab “mine detector” dating back to WWII. have the press on our side, but also the them. A three-man team (I was one) trav- public. In my videotapings, not one A gate attendant called me to com- eled to nine airports to determine how passenger objected to our procedure. plain that he was told the Mafia would many passengers would trigger those Our multi-disciplined, nine-man task stop flying from that airport because of six required elements. Our conclusion force was disbanded in August 1970 the “profile.” Our “psychological” was 5-10ths of 1 percent! That meant after our work was completed, replaced approach worked. we could facilitate the boarding of the with a “cop shop.” Only our security Also, while I arranged for warning other 99.5 percent. Not only did the representative was assigned to the new signs to be printed in Spanish as well as ACLU “bless” the “profile,” but a New entity. English, I discovered slight changes in York Federal Court would rule it did One month later, our successful wording were needed along the East not violate the 4th Amendment to the approach was historically altered, Coast than from the West Coast — Constitution on search and seizure. which has led to what we have today — “Hispanic” versus “Latino.” Not only did I hold press conferences a public relations nightmare and a pub- Finally, a recent online news story lic rebellion. Four U.S. aircraft were revealed that the chief of security of El PR Services Briefs skyjacked, and the Nixon administra- Al Airlines is convinced the intrusive tion replaced the selective “profile” as searches are not necessary in favor to JSH&A LATCHES SKIL Step One with total electronic screen- passenger “profiles.” Thus, we have ing. National electric power tool manufac- come full circle, but the government is The problem is that the skyjackings turer SKIL Power Tools has retained obstinate. This total pre-boarding search took place in the Middle East, not on Chicago-based JSH&A Public Relations as never has caught a Middle East terrorist, U.S. soil. This set the stage for the false its agency of record. but has nabbed domestic nut cases. assumption that to prevent Middle East Founded in 1924, the Mr. Prospect, IL- Our task force succeeded because we terrorists from repeating the 9/11 catas- based SKIL manufactures a line of had the passengers and the airlines in trophe you had to believe all U.S. air- portable electric power tools. mind. Also, the term “deterrence” was line passengers were potential terror- JSH&A will provide ongoing traditional on purpose because we agreed we never ists, and therefore had to “prove their and social media relations support for the could stop all skyjacking attempts, no innocence.” Had it not been for the company’s extensive product portfolio, more than police can stop all crime. rationale that this was legal because we David Brown, a retired government which includes traditional media initia- were “at war” with Iraq, the protection information officer, was Founder and tives, blogger outreach, Facebook and against illegal search would have led to first President of the National Assn of Twitter management and development of multiple law suits. Government Communicators. He is a the company’s e-newsletter. Ironically, from all reports I have former Washington correspondent for seen, all 19 Middle East terrorists evi- O’Dwyer’s Newsletter.

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FEATURE Winds of change: from Shakespeare to smartphones By Pau Herrera common-sense conclusions. It showed for places including AOL’s Patch, IAC’s instance the value of hybrid approaches to Citygrid or Foursquare. Foursquare allows social media, when combining a brand’s you to keep your network updated about ’ve recently found myself quoting one own space with its space in social network- where you are and what you think about of Shakespeare’s characters, from his ing sites. the places and businesses you visit; by Iclassic play Henry IV, Part Two. The In still more surveys, now by Emarketer, checking Fourwhere (mash up of character is the presenter Rumor, and the we find that worldwide advertising on Foursquare and Google Maps), one can line is: “Making the winds my post-horses social networks are expected to hit $3.3 read the comments left by Foursquare … ” billion in 2010. This is a 31% increase users on the places they visited. Recently, I’ve noticed the winds are compared to 2009 ($2.5 billion). The strength of geo-location multiplying at an exponential pace. Each Phones on the map Geo-location is taken now more serious- smartphone out there is a post-horse, with Let’s go back to the Shakespearean ly by Internet and social media gurus, who rumors sent and re-sent throughout image of the post-horses for a bit. What see in it enormous marketing potential. Facebooks Twitter and the like. The ever- changes are smartphones bringing in? Although some analysts like Forrester growing importance of online tools makes According to a blog post from Flowtown, doubt that geo-located networks are strong them more and more decisive for PR the sources of which are to be deemed reli- enough to attract big investment figures, strategies as the online phenomenon turns able, people using Facebook on their experts in respected forums consider that mobile and immediate, and therefore, phones are twice more active than non- geo-location has come of age. even more powerful than before. mobile users; Facebook mobile access The first reason is technical. Application New developments in communication, grew by 112% on the last year and makers are turning the cheek in making the like mobile marketing, smartphone apps, Twitter’s grew 347%. What does this mean smartphone experience more implicit. That and other combinations of physical and for business? means mobile users will find it increasing- online marketing, reflects some of the The expansion of smartphone and social ly natural to be constantly and automatical- most important changes in the market- networking sites brings about a map of ly located by an application on their smart- place, including precisely the exponential information that can be very relevant to phone. growth of the winds of change discussed businesses. By traveling on people’s The second reason is the recent arrival of herein. phones, social media have now become a Foursquare’s fearsome competitor, Investment figures are rising key PR phenomenon that can be geo-locat- Facebook Places. With the clear intention A year ago, several surveys by Nielsen ed. A first attempt to do this was of enticing advertisers, Facebook wants showed that figures related to social media Trendsmap, a mash up of Twitter and businesses to understand the benefits of were growing at a spectacular pace. Time Google Maps that showed in real time being in Places. spent in social media by Internet users had what issues were getting more comments The trend of geo-located customers is multiplied by three (17%). Advertising per geographical area. here and it’s up to us to see what we can do investment had increased by 119%, and Another recent Nielsen study shows that with it. I think it’s a huge opportunity for 15% of this was for social media (twice the regardless of the platform (iPhone, shops and small businesses. The possibili- figure of just one year before). The enter- Android, BlackBerry or Windows Mobile) ties of geo-location go well beyond having tainment industry had increased its online the most common applications among customers check in at your place. investment on social media by 812%, the mobile internet users are about friends Customers who check in at businesses travel and leisure sector by 364%. (Facebook), the weather (the Weather related in some way to your own could also In addition, the global traffic to social Channel), music (Pandora) and local infor- receive advertisements, news, comments networking sites grew by 82% between mation (Google Maps). This makes the about your products and services. Social December 2008 and December 2009 (three customer’s location a very important fea- media has given us much more insight into hours to five and a half on average). Still in ture, despite another and disappointing the customers’ habits and interests. Geo- December 2009, the unique audience of finding: In all age groups, nearly 90% of location allows us to have one more crucial social media sites amounted to 142 million mobile internet users do not pay attention bit of information about the customer, in the US, 20 million in Spain, 30 million to the ads on their small screen. which is relevant to virtually any kind of in the UK, and these people spent on such Geo-located customers business out there and opens a wide field sites an average of six hours, five-and-a- How could we reverse that situation? In for PR innovation. half and six respectively. In June 2010, the my opinion, considering the fourth main What would Shakespeare say, to discov- top ten sectors in share of US Internet time searching interest is local items, a good er that word-of-mouth no longer comprises was led by social networks with 22.7%, way to overcome mobile Internet users’ our traditional means of communication? (15,8% in June 2009). In April 2010, more “blindness” is to make an ad geo-intelli- If we care to boost our online presence, if studies by Nielsen showed that advertising gent. we learn from what is said about us on the on Facebook was effective. The research Many companies have taken the first Internet and watch out that the 2.0 winds studied the answers of 800 users about 14 step by creating their profile on Google do not wisk into slanders and false reports, different brands, and issued many valuable Places, where you can fill details of your the multiplying power of the Internet will data that backed common-sense beliefs business, update offers or any kind of do much for our reputation and future (you’ll be more likely to buy from a brand information through a tweet-like system interactions. your friends follow, or, managing commu- and you can know what searches in Google Pau Herrera is the Founder and nities around a brand will ease your com- are directing people to your business. As Director General Grupo BPMO in mercial efforts). The study also drew less we know, there are more directories of Barcelona, Spain.

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FEATURE What to do when your brand is under attack stretch — a success in our book. As social media continues to play an integral part in Don’t spin/be transparent. This one the business world, it’s becoming increasingly evident should be easy but alas, it’s not. You that there’s a need for a plan when one, two or 47,000 screwed up. Admit it, and go about fix- people attack your brand online. ing your mistake. You know who Scott Monty is, right? It’s an old story that I’ll By Eric Fishgrund let you Google on your own time, but essentially Monty, the resident social vant trade publications and some media expert at Ford Motors, quickly rawing on my own experiences as national media picked it up. The results and effectively addressed a nasty situa- well as a few national case studies, were immediate. While still online, the tion between a few website owners and Assignment Dhere are a few suggestions to potentially damaging comments are Ford’s lawyers, who were pursuing legal adhere to when Web 2.0 attacks: more difficult to find — resulting in a action to shut them down for misuse of a Don’t freak out. It’s easy to hit the happy client. logo. Without wait- panic button, jump into a space pod and Don’t Censor. Seriously. Just ask ing to watch a cri- blast off to another planet still lacking Cooks Source magazine. Wait, you can’t sis unfold, Monty modern technology. OK, it’s not that — they’re not around anymore. Want to fixed the issue by easy, but panicking is a surefire way to know why? Nestle also tried deleting publicly posting act impulsively, which almost always negative posts on their Facebook wall about it in a proac- leads to bad decisions. In the social and threatening to take legal action tive manner. There Services media world, a mountain can be made against those using a depiction of their was no spin, just out of a mole hill very quickly. Don’t logo as a profile image. Give me a brutal honesty underestimate the power of disgruntled break. about what both consumers, the investment community sides did to correct or the media! Immediately sit down the situation and Eric Fischgrund with your colleagues and formulate a “It’s true what they say: timing how to avoid it proactive plan that addresses the crisis. from happening again. Set a goal(s) and assess how you’re is everything. If it takes you An easy way to make a bad situation going to go about attaining it, then exe- longer than 24 hours to respond, worse is to get caught twisting the truth cute. to support your viewpoint. Mike What are you waiting for? Act quick- you might as well pack it up and Shanahan, head coach of the ly! It’s true what they say: timing is Washington Redskins, recently endured everything. If it takes you longer than go home.” a hectic two-week period in which he 24 hours to respond, you might as well was accused of being a racist following pack it up and go home. Ask Gary his benching of quarterback Donovan Vaynerchuk, wine aficionado and entre- My agency works on a consumer McNabb. When asked why he benched Access the largest global network of photographers preneur. A couple of years ago someone client that recently came under fire from McNabb, Shanahan gave a weak expla- hacked into his website, programming two individuals who were unhappy with nation, then backtracked on it. Twenty and video crews for your next PR project. AP Images the site to show pornographic images political views taken on the product’s four hours later, Kyle Shanahan, his son when consumers accessed it. Did Facebook page. Understandably, as and team offensive coordinator, altered manages the job start to finish, providing essential Vaynerchuk just let the storm blow October and November yielded some the story one more time. Soon after, expertise and local knowledge for your success. over? No. He immediately posted a historic political events that in hindsight Washington Post columnist Josh video blog apologizing to offended par- probably had no place on there. While Weinstein penned an article calling ties, then tweeted the blog link to his these two Internet crusaders took to Shanahan racist for his actions. Is Experience unsurpassed distribution of your promotional hundreds of thousands of followers. Facebook to vent their displeasure at Shanahan racist? I don’t think so, but by A Beckerman client company that is seeing a product take a political stance, not handling the situation in a transpar- photos and video. AP Images multifaceted distribution publicly traded recently fell victim to a our team addressed how to diffuse the ent manner, he opened himself up for delivers your message worldwide to online, print, mobile slew of written attacks from the same situation. While an obvious easy and attack. individual on multiple investment relat- immediate solution would have been to It will happen again. These examples and broadcast markets. ed message boards. With SEO having ban the individuals from the Facebook of methods to protect/recover from an the importance that it does within the page and delete their negative (but not online attack of your brand have been investment community, we wanted to profane or scandalous) comments, we learned from experience — either others’ react quickly to “put out” false claims elected to give them their voice. We or our own. You can’t predict when it will that were sure to be seen when actually reposted their content for all to happen again, but if you choose to stay Googling the company name or the see, and addressed it head-on. One of the in business or a marketing profession — CEO. We immediately tripled the blog- two individuals ended up quietly leaving it will. Moving quickly, honestly and ging efforts on behalf of the client, and the page, while the other responded pos- proactively are tools for success the next posted two press releases highlighting itively and remains a frequent visitor. time your brand faces a digital crisis. recent technological advances. We also The manner in which we handled the sit- Eric Fischgrund is a Senior Account stepped up the outreach for company uation actually resulted in a significant Executive at Beckerman in Hackensack, blog content, making sure that all rele- increase of fans during the three-day NJ. www.apimages.com

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Assignment Services

Access the largest global network of photographers and video crews for your next PR project. AP Images manages the job start to finish, providing essential expertise and local knowledge for your success. Experience unsurpassed distribution of your promotional photos and video. AP Images multifaceted distribution delivers your message worldwide to online, print, mobile and broadcast markets.

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Profiles

O’Dwyer’s Guide to: Crisis Communications

1.11

Atomic PR has powered blogs and social networking Brunswick is a corporate rela- ALLISON & numerous breakthrough cam- sites and handles all inquiries. tions and communications con- paigns for progressive technolo- Call or email us if you are faced sultancy. We provide informed PARTNERS gy brands from publicly traded with a “Bet-the-Ranch” situa- advice at a senior level to busi- companies like Verizon, tion where a capable, seasoned nesses and other organizations 505 Sansome St. 7th Floor ArcSight, NETGEAR and team can help guide you to a around the world, helping them to San Francisco, CA 94111 IMAX, to fast growing mid- satisfactory resolution. address critical communications 415/217-7500 sized companies such as challenges, including high profile [email protected] Linkedin, RealtyTrac and BOOZ ALLEN issues, crisis and litigation situa- Ingres, as well as high profile tions. With specialists in key Matthew Della Croce, Managing HAMILTON Director, Corporate Communications start-ups like Mint.com, Smule, financial and regulatory centers ShopKick and many others. in the U.S., Europe and Asia, we In a 24/7 news cycle in which Atomic has offices in San 8283 Greensboro Drive are the only firm that offers seam- Francisco, Los Angeles, New McLean, VA 22102 less, international support for rumor and online chatter can rap- www.boozallen.com idly become ‘fact’, smart compa- York, London and Munich, and interacting with the global news nies prepare for a crisis long is closely affiliated with the cycle, investor universe and regu- before one arises. The Allison & Huntsworth agency network for Booz Allen Hamilton, a lead- latory authorities. Brunswick pro- Partners team of skilled senior global assignments. ing strategy and technology vides strategic communications counselors knows how to engage More information can be consulting firm, is an industry counsel focused on protecting our with consumers, government and found at: www.atomicpr.com. leader in risk and crisis commu- clients’ valuation, reputation and NGO officials, employees and nications helping clients antici- ability to achieve their ambitions. communities to anticipate, identi- BOARDROOM pate, prepare for, and respond to We view critical communications fy and meet their needs in crisis COMMUNICATIONS urgent and emergent events. We as a proactive partnership with situations. Our approach reaches provide our clients with an our clients to make a valuable and vital audiences rapidly, and lever- effective mix of services and visible difference in achieving ages our skill at using the 1776 N. Pine Island Rd., Ste. 320 expertise. Through Rapid results. Plantation, FL 33322 Internet, social networks and Communication Assessment 954/370-8999 CARMICHAEL other emerging media to establish www.boardroompr.com and Action, clients can access a dialogue with customers, part- ready assessment and response LYNCH SPONG ners, suppliers and vendors. Don Silver, Chief Operating tools such as the Quick Start Allison & Partners manages cor- Officer Communications Plan with porate reputation and crisis issues immediate actions to minimize 110 North Fifth Street harm and maximize communi- Minneapolis, MN 55403 for some of the leading compa- Boardroom Communications 612/375-8500 nies in the world. is one of Florida’s top PR agen- cation opportunities. Executive www.carmichaellynchspong.com cies offering statewide cover- Coaching and Practice provides ATOMIC PR age. The firm’s experienced action-oriented training to equip Julie Batliner, Managing Director staff of public relations profes- an organization’s leadership for Jill Schmidt, Senior Principal sionals and former journalists effective communication 735 Market St., 4th Floor before, during, and after a spec- San Francisco, CA 94103 routinely handle several high- Carmichael Lynch Spong’s 415/593-1400 profile crisis projects and public trum of high stress, high con- crisis and issues management www.atomicpr.com affairs campaigns each year. cern events. Our Best-in-Field specialty group assists clients in www.linkedin.com/in/andygetsey Examples include: investiga- Practice Guide provides strate- preparing for a crisis and when tions; hostile takeovers; litiga- gies for threat-specific commu- unforeseen or unplanned events SF | LA | NYC | London | Munich tion; product recalls; criminal nications such as environmental threaten to disrupt the public or charges; safety and environ- and natural disasters, disease internal perception of their busi- Andy Getsey, Co-Founder & mental compliance; accidental outbreaks, and other risk events; ness or organization. CEO deaths; project approvals; leg- and best practices for communi- With its headquarters in islative campaigns. cating with specific groups, Minneapolis and staff in New Atomic PR mixes classical PR Whether you’re developing a including first responders, lead- York, Chicago and Denver, with digital/social media, video crisis communications plan or ers, the news media, and jour- Carmichael Lynch Spong’s cri- and search optimization, responding to an urgent threat, nalists. Visit boozallen.com to sis and issues management enhanced with the sophisticated Boardroom’s trusted and learn how Booz Allen helps experience has included: use of data and analytics for respected team will help you clients deliver results that Litigation (e.g., employment strategy building, creative plan- evaluate the situation, mitigate endure. matters, business disputes, ning and detailed program the risks and deal with your shareholder lawsuits, class- measurement. most important audiences, i.e. BRUNSWICK action litigation, etc.); Labor Many Atomic clients achieve media, employees, stakehold- disputes (e.g., strikes and other increases of 100% or more ers, customers, government and GROUP LLC labor actions, union organizing across numerous measures of PR others. We immediately consult campaigns); Product recalls, program yield when compared to with your executives to assess 140 East 45th Street, 30th Flr. failure, tampering, etc.; pre-Atomic baselines, often on the situation and develop an New York, NY 10017 Financial-related issues (e.g., lower budgets than before appropriate strategy. Our team 212/333-3810 earnings surprises, restate- (www.atomicpr.com/results). monitors traditional media, www.brunswickgroup.com ments, bankruptcies, hostile

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

takeover attempts, etc.); your client needs video, you can Mike Lawrence, Chief agency possesses a better combi- Regulatory actions and investi- be part of the solution. Reputation Officer nation of unbridled creativity, gations involving the Securities Carpe VM is a Video Jennifer Sheehy Everett, Vice limitless enthusiasm, strategic and Exchange Commission, the Marketing company located in President/Crisis approach, impeccable integrity Department of Justice, the New York City. and client service than our Federal Trade Commission, the We bring a unique combina- Cone has been managing sen- nationally-recognized firm. Food and Drug Administration, tion of boutique style creative sitive issues for diverse clients Coyne PR’s teams of PR pro- the U.S. Department of services at a value price point. nationwide for more than 30 fessionals have extensive experi- Agriculture, Environmental Our team has over 50 years of years. Our deep history in issue ence developing, executing and Protection Agency, among oth- combined business and market- and crisis management demon- supporting crisis communication ers; Accidents (e.g., workplace, ing experience. strates that the most effective cri- plans for clients in the following truck and airplane mishaps, We create video for all of your sis management comes through categories: Electronics, Energy, etc.); Environmental matters promotion, instructional and PR preparedness. We offer clients a Entertainment, Executive leader- and real-estate site selection; needs. variety of critical crisis prepared- ship, Healthcare, Restaurant, and Restructurings, downsizings, ness services, including risk Travel. assessments and scenario plan- management changes and con- CHARLESTON | sumer boycotts. ning; issue monitoring, analysis DAVIES At Carmichael Lynch Spong, ORWIG and response support for tradi- we advocate a crisis “prepared- tional, online and social media; development of crisis communi- 808 State Street ness” discipline. We also recog- Santa Barbara, CA 93101 nize that crisis management 515 W. North Shore Drive cation plans; desktop crisis drills; Hartland, WI 53029 [email protected] requires a collaborative, inte- spokesperson training; and www.DaviesPublicAffairs.com grated approach. Carmichael 262/563-5100 Internet-based crisis counsel and www.charlestonorwig.com Lynch Spong is widely regarded tools. Los Angeles: 310/395-9510 for its ability to partner with When a crisis does strike, Chicago: 312/239-6444 senior executives, legal advisors Lyle Orwig, CEO Cone is available 24/7 to help Washington, D.C.: 202/580-8930 and other internal and external Mark Gale, President and Partner clients respond with the speed Santa Barbara: 805/963-5929 crisis team members and part- Amy Richards, Director, required in today’s online world. Reputation Management John Davies, CEO ners to mitigate crises and mini- We have extensive experience developing communications Robb Rice, EVP mize the impact on the organi- Lisa Palmer, SVP zation’s reputation and busi- Charleston|Orwig is a strategic strategy and positioning for Taylor Canfield, Practice Leader ness. communications consultant on clients navigating crises — Joshua Boisvert and Sasha Carmichael Lynch Spong is reputation management, especial- always with an eye toward pre- Boghosian, Directors owned by the Interpublic Group ly as it relates to sustainability, serving, protecting and enhanc- Pia Dorer, Marketing Manager of Companies. corporate social responsibility ing organization and brand repu- Caitlin Bidwell, Office Manager and public issues. The agency tation. CARPE VM manages public, media, stake- Cone is flexible in the depth of Davies redefines crisis. To holder and government percep- service we provide crisis clients. minimize damage, we quickly tions in support of business For some clients, we serve as the reset strategy, redefine your mes- 234 5th Avenue, Suite 505 objectives by elevating reputa- communications arm of their sage, and manage your messen- New York, NY 10001 tions, often in the face of activist, response team. And for others, gers. We protect your brand 646/ 867-1856 integrity by getting your story out [email protected] government and media pressures. we are an experienced “sounding www.CarpeVM.com Whether formulating a communi- board,” reacting to their response quickly and concisely. Winning cations strategy around a food plans and ongoing efforts. We’re today is tied directly to your abil- recall, an environmental sustain- at the ready, whatever the need. ity to rapidly reach out, engage , President Charles DeBenedittis ability program or a community others, and do so while everyone relations initiative, COYNE PUBLIC watches. Our newest mining PR firms are challenged to Charleston|Orwig puts its public clients in Alaska, Montana & keep up with the ways in which relations, reputation management RELATIONS Arizona have shown how impor- people consume news and infor- and strategic planning expertise tant it is to share the story the mation. to work for clients in many cate- 14 Walsh Drive right way — highlighting the Last year the average person gories. Parsippany, NJ 07054 benefits across all mediums and watched 182 videos a month. While the Charleston|Orwig 973/316-1665 inoculating against opponents. And, according to a Cisco fore- staff are experts in crisis manage- www.coynepr.com We’ve turned more than 450 cast, video will exceed 91 per- ment and crisis communications, crises into non-events — often cent of web traffic by 2014. And the most important value offered 1065 Avenue of the Americas transforming them into opportu- 28th Floor the statistics become more dra- to clients lies in developing nities. There’s no time for a New York, NY 10018 learning curve when crisis threat- matic every time we look. strategies that will help prevent 212/938-0166 As the trusted partner of your crisis through work that improves ens. To prevent a crisis or make it corporate clients, you’ll want to relationships with stakeholders Thomas F. Coyne, CEO a win, we’re standing by at bring all available resources to and critics alike. Rich Lukis, President DaviesPublicAffairs.com. bear. John Gogarty, Executive VP Since 1983, Davies has consis- Carpe VM is dedicated to the tently ranked among the fastest full breadth and depth of video CONE LLC Coyne Public Relations has growing strategic communica- marketing. That’s more than established itself as one of the tions firms and places in the top video production alone. It starts leading independent full-service 25 nationally. with strategy and scripting. From 855 Boylston Street public relations firms in the Davies offers public affairs Boston, MA 02116 country representing an impres- there, it can include everything 617/227-2111 expertise across multiple indus- from branding to eye-catching www.coneinc.com sive collection of international tries, with five specialized prac- graphics and animation. corporations, top national tice areas — Energy, Mining, Let us be your video marketing Jens Bang, Chief Executive brands, high-profile events and Real Estate, Pharma/Biotech & “go to resource”, so that when Officer first-class organizations. No Crisis Management.

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

icy/procedure audits, executive issue or NGO attack, Edelman has non-profit associations and training, manual development, built an award-winning capability more. We assist clients facing preparedness planning and grounded in strategic insights, major corporate events, includ- drills, as well as strategies for sound counsel and exceptional ing restructuring; facility clos- dealing with communi- execution. For more information ings, union organizing and other ty/interest group activism, labor visit www.edelman.com. difficult labor issues; high-pro- issues, data or ID theft, litiga- file litigation; product recalls, tion, environmental issues, FALLS transactions, legislative advoca- product liability matters, intense cy, public affairs; executive media scrutiny, reputation man- COMMUNICATIONS transition and more. agement, government / regulatory hearings and investigations Terminal Tower FINEMAN PR and workplace incidents. 50 Public Square, 25th Floor Cleveland, Ohio 44113 216/696-0229 330 Townsend St., Ste. 119 EDELMAN 24-Hour Hotline: 855/FALLS24 San Francisco, CA 94107 [email protected] [email protected] 415/392-1000 Ext. 12 U.S. Crisis & Issues Mgmt. www.finemanpr.com Practice www.fallscommunications.com 200 East Randolph Drive Chicago, IL 60601 Rob Falls, President & CEO Founded in 1988, San 312/240-2624 Kevin Donahue, Managing Francisco-based Fineman PR Matt Barkett, Managing Director [email protected] Director, Business & Reputation unites large-agency talent, small www.edelman.com Management Group of Dix & Eaton. agency responsiveness and strategic planning. Practice Harlan Loeb, Executive Vice Falls Communications serves areas include brand PR, crisis President & U.S. Director the growing need for supporting communications, issues man- DIX & EATON clients beyond traditional public agement, community relations As the world’s largest inde- relations and marketing commu- and multicultural outreach. 200 Public Square, Suite 1400 pendent public relations firm, nications through the Falls’ Fineman PR is nationally Cleveland, OH 44114 Edelman maintains wholly- Business & Reputation renowned for its expertise and 216/241-0405 owned offices in 53 cities and Management Group. This high profile work in crisis com- www.dix-eaton.com 3,600 employees worldwide industry-leading approach helps munications, offering battle- engaged in all key practice clients build and protect their tested experience and strategic Scott Chaikin, Chairman & CEO areas. Since 1952, our mission reputations and value against skills to guide companies Matt Barkett, Managing Director has been to provide public rela- threatening crises and issues through contentious times. tions counsel and strategic com- while strengthening their per- Agency President Michael The members of Dix & munications services that enable formance and returns on invest- Fineman is ranked among the Eaton’s crisis team have suc- our clients to build strong last- ment. nation’s top crisis counselors. cessfully developed and executing relationships with their The Falls’ team has decades Given the urgent nature of crisis ed communications strategies stakeholders, influence attitudes of experience helping clients in work, agency representatives designed to help management and behaviors, and effectively designing and actively manag- are available 24 hours a day, teams protect their organiza- engage in an increasingly coming their organization’s reputa- seven days a week to act on any tion’s reputation and effectively plex, yet connected, world. tion. Our intentional design and situation. navigate unprecedented corpo- In the face of game changing readiness approach reduces High profile crisis work has rate events — from fatal mining reputational risk, clients turn to brand and reputation-destroying included: the Avian Influenza accidents to airline crashes and Edelman’s Crisis & Issues damage through training and threat for a large poultry pro- class-action litigation. Management Practice for our thoughtful employee and man- ducer, attacks against clients by Our counsel leverages a wide experiential intelligence, sub- agement action. When the animal activists, a college false- range of industry best practices, ject matter expertise, global unavoidable issue or event ly accused in the Santa Barbara and we have exposure to a full reach, and proven approach to occurs, organizations can access fires, community relations spectrum of industry issues and protecting their most valuable the firm’s award-winning crisis defense against the dissolution protocols that we consider when assets. Our team is comprised of management response skills of a healthcare district, mitigat- delivering senior crisis counsel a network of senior counselors through our 24-hour Crisis ing a book smear campaign or creating customized crisis and staff from each office that Hotline at 1-855-FALLS24. against a spiritual organization, training programs. Plus, our are completely focused on We help clients to not only the 1990s Odwalla food safety team is backed by seasoned preparing for and solving criti- weather threatening situations, incident, re-opening a Berkeley practitioners in investor rela- cal business challenges that but to emerge from then with radio station closed by staff tions, media relations, employee impact our clients’ brands, repu- their brand loyalty, reputation insurrection, redemption of communications, public affairs tations and business operations. and business intact. packaged salads accused by and more to bring to bear as sit- With backgrounds in journal- While crisis management his- media of high bacterial counts, uations require. ism, law, public affairs, labor torically stops with the per- and, most recently, refuting alle- Selected services include pol- relations and a range of indus- ceived “end” of a specific event, gations against a Truckee, Calif. try-specific disciplines, Falls Communications goes rental housing developer after a Edelman’s crisis and issues deeper to look for the cause and tragic explosion. The February issue of O’Dwyer’s will counselors can immediately then identify the organizational profile PR firms that specialize in mobilize rapid response teams or structural changes needed to Environmental PR & Public Affairs. If anywhere to help clients man- prevent a repeat occurrence. We View and download profiles from our online you would like your firm listed contact age both internal and external have deep experience with a database of PR firms, featuring hundreds of Editor Jon Gingerich at 646/843-2080 efforts. Whether it’s a natural variety of Fortune 500 compa- firms listed in 12 different specialty areas: or [email protected] disaster, product recall, high- nies, law firms and other profes- profile litigation, financial dis- sional service firms, major WWW.ODWYERPR.COM tress, labor issue, environmental health care organizations, large

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

mize its impact on the opera- ise and language skills. tions of the company, limit cov- Exceptional cross-border capa- THE INSTITUTE erage by both traditional and bilities, matched with a strong digital media, and clearly emerging markets platform FOR CRISIS explain the company’s position highlight Grayling’s ability to MANAGEMENT and actions to increase under- provide clients access to key standing by its target audiences. money centers around the world. We quickly address the critical 455 S. Fourth St., Suite 1490 first steps: identification of a HENNES PAYNTER Louisville, KY 40202 close-knit on-site team and the 502/587-0327 establishment of effective com- COMMUNICATIONS www.crisisconsultant.com pany reporting channels to con- www.ImpactMovie.com/icm trol the gathering and dissemi- 2841 Berkshire Road nation of information within the Cleveland, Oh 44118 Larry L. Smith, President company; confidential and priv- 216/321-7774 ileged discussion and review of www.crisiscommunications.com The Institute for Crisis the facts; calculation of worst- Management is a specialty com- and best-case scenarios; prepa- Bruce Hennes, Managing munications consulting practice ration of media holding state- Partner helping organizations identify ments for different scenarios; Barbara Paynter, APR, Partner potential business crises and development of detailed Q&A Nora Jacobs, APR, Vice resolve the issue(s) before it President documents for a client’s spokes- becomes public, or when that is people; implementation of not possible, to prepare the organ- Larry L. Smith, President of ongoing monitoring of tradi- Hennes Paynter Comms. is ization to minimize the damage Institute for Crisis Management tional and digital media and the only agency in Ohio focused through a carefully crafted internal regular situational assessments; exclusively on crisis communi- and external communication pro- outreach as needed to key stake- cations. Since 1989, the firm gram. holders; setting up customer cri- has served corporations, educa- Public relations cannot “fix” a FLEISHMAN- sis hotlines to handle com- tional and health institutions, broken organization. But manage- plaints effectively; briefing of government entities, nonprofits ment that develops an appropriate HILLARD all customer-facing staff on how and small businesses that are and effective operational response to handle queries; and the “on trial” in the court of public can make a significant impact on 200 N. Broadway development and execution of a opinion. Services offered the organization’s recovery by St. Louis, MO 63102 comprehensive online commu- include media training, crisis also implementing an appropriate 314/982-1700 nication strategy. communication plans, crisis and effective internal and external www.fleishmanhillard.com drills and litigation communica- communication strategy. tions. Dave Senay, President & CEO GRAYLING ICM has been helping corpo- Matthew Doering, Ben Managing Partner Bruce rate, government and not-for-prof- Kincannon and Franz Paasche, Hennes is one of Ohio’s best- it clients for nearly 20 years. Our Co-Chairs, Litigation Michael Murphy, CEO known crisis specialists and staff of Senior Consultants include Communications Counsel [email protected] media trainers. He is an in- specialists in PR/litigation, educa- +44 7785 116 018 (London) demand speaker at law firms, tion, manufacturing, community Fleishman-Hillard provides a universities, bar and trade asso- affairs, public relations, health- full range of crisis communica- Anne McBride, Vice Chairman ciations on the subject of crisis care, religion and not-for-profit tions services to clients, and its [email protected] communications. He also fre- 646/284-9431 (New York) organizations, as well as media/ worldwide team of crisis coun- quently trains government, safe- spokesperson training and coach- selors is available around the ty, education officials to com- James Acheson-Gray, ing. clock. We assist clients by deal- International Managing Director municate effectively during ing quickly and effectively with [email protected] extreme crisis situations that KAPLOW problems to prevent difficult +44 7904 649 125 (London) threaten public safety. situations from escalating. The Barbara Paynter has 20+ team has handled a broad spec- Grayling is the world’s sec- years experience helping big- 19 West 44th Street, 6th Floor trum of crisis matters for com- ond largest independent Investor name clients resolve crisis and New York, NY 10036 panies in all industries and in Relations, Public Relations, reputational issues. She heads 212/221-1713 [email protected] locations throughout the world. Public Affairs and Events con- up the firm’s SWAT Team of www.kaplowpr.com Government investigations, sultancy with specialist services battle-tested, seasoned profes- white-collar crime, high-profile including CSR, environment, sionals. Kaplow West litigation, financial impropri- sustainability and digital. Nora Jacobs, a three-time 795 Folsom Street, 1st Floor eties, product recalls, product Around the world financial Silver Anvil winner, has San Francisco, CA 94107 contamination, customer injury, community relationships are the decades of experience with con- 415/291-2937 employee injury, layoffs and lifeblood of corporations; com- sumer and industrial products, redundancies, discrimination, panies simply cannot grow and healthcare, biotechnology, edu- Liz Kaplow, CEO union activity, and campaigns prosper without access to capi- cation, chemicals and plastics. Evan Jacobs, CFO by activist groups are a few tal. In 2010, Hennes Paynter won examples of the matters that we Grayling offers clients a glob- the Gold Award for Crisis Kaplow is an independent, have addressed. al platform for those looking Communications from PRSA award-winning public relations Our crisis management team within, and beyond, their local Cleveland for its work on behalf agency dedicated to changing the works closely with the client’s capital markets. With Investor of a community institution conversation. For nearly two senior management and legal Relations experts in North caught up in a scandal. In 2009, decades, Kaplow has helped best- team to manage an issue in a America, Latin America, the firm won “Best in Show” in-class companies tell their sto- way that protects the company’s Europe, Asia and the Middle from PRSA Cleveland for its ries in the beauty & wellness, reputation and its brand. We East, we deliver global perspec- work with another agency on fashion, retail, lifestyle, and work to contain the issue, mini- tives matched with local expert- the national peanut butter recall. emerging technologies industries.

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

ruptcies, government regulations, manage the client’s brand. restructuring and reorganization Additionally, we understand how initiatives, employee and labor to leverage social media tools as relations challenges, workplace part of an arsenal to respond rapid- accidents, natural disasters, envi- ly, whether the crisis occurs in ronmental crises and more. Detroit or in any other region of the A new area of concern for com- nation. panies is how and when to respond From privately held entities to to extremely negative chatter and Fortune 500 companies, Marx vitriol expressed by bloggers and Layne has a twenty-year history of those on social media networks. successfully developing proactive, LCWA counsels clients on how to comprehensive crisis communica- best minimize the impact of such tions plans that are in place before, online criticism. during and after a crisis. Our trained crisis communications professionals are available MCS 24/7 to help prepare executives and manage communications to targeted audiences and media. We 1420 State Hwy. 206, #100 train appropriate spokespeople to Bedminster, NJ 07921 Liz Kaplow, President and CEO of 908/234-9900 handle a variety of crisis situa- www.mcspr.com Kaplow. tions. We also work with clients to Michael Layne, Managing anticipate potential crises — a MCS Healthcare Public Partner of Marx Layne & practice we call “prefense” plan- Relations has more than a quar- Company. We create programs that put con- ning — and prepare them for ter-century of experience in sumers first by identifying the media interviews. preparing our healthcare industry media, events and people that afraid to tell the boss, “Houston, we clients to effectively communi- influence them and ensuring our have a problem.” MAC Strategies cate during a crisis. The timely brands are front and center in MARX LAYNE & counselors are on a mission for our dissemination of critical informa- those places. clients and support their legal, per- COMPANY tion is integral to maintaining the Kaplow is creating the commu- sonal and businesses goals. When the trust and confidence of regulatory nications agency of the future, “crisis managers” are worried, they authorities and stakeholders who redefining the PR practice in the 31420 Northwestern Hwy., #100 call us. Award-winning crisis coun- can influence the future of your changing media landscape. Farmington Hills, MI 48334 seling, public and media relations, company. Kaplow’s digital services divi- 248/855-6777 Ext. 105 voted the best in D.C. and interna- [email protected] The crisis planning team at sion, Kdrive, pushes PR beyond tionally. www.marxlayne.com MCS is led by Todd Forte, execu- the edges of traditional media to tive vice president, who in his 25- build word of mouth buzz, fuel- Michael Layne, Managing year career has developed corpo- NICOLAZZO & ing the conversations where they Partner rate and product crisis communi- occur. Kstudio, Kaplow’s content ASSOCIATES cation plans for the commercial creation and distribution center, Marx Layne professionals have nuclear power industry, Ciba- uses video development to allow years of experience handling crisis 101 Federal Street, Suite 710 Geigy and Novartis a brand to act as its own story- communications issues. We are Boston, MA 02110 Pharmaceuticals, and various teller. Kaplow controls the media frequently retained by leading 617/951-0000 MCS pharma company clients. message and uses our stories to national law firms to help them Fax: 617/439-9980 Learn more at www.mcspr.com [email protected] help people fall in love with our guide their clients through the www.nicolazzo.com clients’ brands. media frenzy that often erupts dur- MEDIA AND ing a company’s most trying times. Richard E. Nicolazzo, Managing L.C. WILLIAMS & Critical issues from industrial COMMUNICATIONS Partner accidents, death on the premises, Joe M. Grillo, Partner ASSOCIATES food-borne illness and environ- STRATEGIES Linda Harvey, Client Services Dir. mental pollution, to boycotts, Richard Adler, Lisa-Marie 150 N. Michigan Ave., Ste. 3800 strikes and corporate fraud have all Cashman, Robert Hughes, J. 1020 19th Street, NW, Suite 200 Peter Rizzo, Sr. Consultants Chicago, IL 60601 been expertly handled by our sen- Washington, DC 20036 312/565-3900 ior executives. 202/449-9801 Fax: 312/565-1770 During crisis events, Marx www.macstrategies.com Nicolazzo & Associates is a [email protected] Layne crisis counselors are on-call nationally-known, award-win- www.lcwa.com 24/7/365. Our team members are Scott Sobel, President ning strategic communications experienced in working with legal management firm that provides Kim Blazek Dahlborn, President high-level professional counsel and and CEO advisors, police departments and A business or reputation crisis can services to a diverse, national, and Mary Moster, Senior Vice municipalities while keeping com- be a company-ending or career-end- President pany executives apprised at all ing event. This tipping-point moment international client base. A bou- times of the crisis situation as it can also be a time for redefinition and tique organization founded more Crisis communications requires unfolds. a fulcrum for rejuvenation. You can’t than three decades ago by Richard speed, sensitivity and strategy. We also train company learn how to handle crisis from read- E. Nicolazzo, the firm practices a L.C. Williams & Associates spokespersons in the development ing concepts from a textbook. You proprietary counseling model (LCWA) has successfully guided of key speaking points and deliv- can’t handle crisis by being compla- designed to leverage an organiza- clients — from Fortune 500 com- ery of messaging. Using the latest cent or overly cautious. You have to tion’s core strengths to enhance panies to non-profit organizations media technology, our executives be prudent but sometimes aggressive. brand and enterprise value. — through some of their worst- tap into the power of social media Decisive actions need to be taken Services include crisis communica- case scenarios, including product to monitor sentiment and provide with a cool, professional attitude by recalls, lawsuits, Chapter 11 bank- direction on how to protect and experienced counselors who are not Continued on page 44

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PROFILES OF CRISIS COMMUNICATIONS FIRMS

Manges LLP, and Wentworth to be one of the 25 largest health- the organization’s crisis response. Institute of Technology. care-focused PR firms. Revive has earned a special expertise in man- RON SACHS QORVIS aging “life events” for Health Services organizations such as COMMUNICATIONS COMMUNICATIONS payor contract issues, litigation support, crisis communications, 114 S. Duval Street 1201 Connecticut Ave. NW, Ste. 500 union organizing and strikes, Tallahassee, FL 32301 social activation Washington, DC 20036 M&A, new service lines, and affil- 850/222-1996 202/496-1000 iations. Beyond the core of health Fax: 850/224-2882 [email protected] services, Revive tackles the most www.ronsachs.com www.qorvis.com challenging issues in Healthy www.damagecontrol101.com Ron Sachs Communications is @damagecontrol10 Living. Revive’s specialized practice tackles the convergence of Florida’s leading public affairs health care and wellness, disease communications firm, building Qorvis’ specialists have managed public and opinion leader support the most high-profile crisis situa- management, prevention, nutrition, and fitness. for issues of local, state and region- tions of the last 20 years—from the al importance. As an integrated Clinton White House to the Gulf communications firm, the firm Richard E. Nicolazzo, Managing Oil spill. We work with internation- RF|BINDER combines public relations, market- Partner of Nicolazzo and al corporations, individuals and PARTNERS ing, advertising, grassroots and Associates. sovereign governments to manage social media strategies, creating communications to critical audi- effective campaigns for corporate, ences, including the media, Wall 950 Third Avenue New York, NY 10022 non-profit and government clients. NICOLAZZO & ASSOCS. Street, the public, Congress and 212/994-7600 With offices in Tallahassee and federal agencies. The Qorvis crisis Continued from page 43 Direct: 212/994-7513 Orlando, our team approach process of “Insulate, Inoculate & [email protected] ensures deep senior management socialstorytelling Prepare” has been widely adopted, www.rfbinder.com involvement in all client accounts as we have proven how crisis com- @RFBinder tions management, strategic plan- and access to the expertise of all munications, whether proactive or ning and communications, investor team members, including our reactive, can actually serve as a Amy Binder, CEO relations, media relations and train- award-winning creative design, long-term investment in our clients’ David Kalson, Executive ing, management consulting, merg- Web and video production staff. reputations. As such, we also con- Managing Director, Crisis er and acquisitions communica- Management The senior team comes from the duct intensive Online Reputation tions, corporate restructurings, ranks of the media and govern- Management campaigns—an area issues management, litigation sup- When a crisis in any form ment, giving the firm outstanding that Qorvis pioneered—to protect port, labor/employee relations, occurs, RF|Binder’s crisis team is media relationships to draw upon our clients’ enduring image. To sup- community relations, market ready, bringing decades of experi- and excellent news judgment in port all programs, we feature in- research, executive speechwriting, ence in helping organizations man- devising effective media strategies. house research and polling, interac- and branding. age their crises. Whatever the crisis Considered Florida’s “go to” tive/website design, computer sci- — financial, product recalls, battles firm for public affairs communica- The Company provides crisis entists, media training, media and and strategic communications for corporate control, EEOC issues, tions and issues management, the public relations, advertising and or situations where the organization company also has significant counsel to major regional, national, investor relations. and international organizations, is victimized by an act of God or expertise in corporate marketing including legal, finan- maliciousness, our goal is to help and is among the nation’s leading REVIVE producer of public service and pub- cial/accounting, healthcare, educa- our clients put their crises into the socialnetworking tion, retail, insurance, corporate, past as quickly as possible, their lic safety initiatives. and other entities that encompass 915 Saint Vincent Avenue reputations intact, their business the professional services market- Santa Barbara, CA 93101 mission continued. RUDER FINN place. Representative major clients 805/248-7424 We’ve built our Crisis [email protected] served include: Amica Insurance, Management practice on two prin- Worldwide Headquarters [email protected] ciples: Preventing crises before Aviva USA, Babson College, Bain www.revivepublicrelations.com 301 East 57th Street Capital, Caturano and Company they occur and being well prepared New York, NY 10022 212/593-6400 (now McGladrey), Children’s Brandon Edwards, President for them if and when they do. As an Hospital-Boston, Deloitte, and Founder agency acutely sensitive to the rep- www.ruderfinn.com Donoghue Barrett & Singal P.C., Joanne Thornton, SVP and utational and branding imperatives and Edwards Angell Palmer & Dodge Founder of our clients, we work in close col- Elizabeth Cholis Miranda Duncan, Corporate Advisory LLP, Ernst & Young, FleetBoston laboration to help them track and Group, Issues/Crisis Team Co- Financial Group, Foley Hoag LLP, When health care organizations manage difficult issues before they Leads Jackson Lewis LLP, Jordan face a crisis, there’s no time for a grow to crisis proportions. At the Hospital, KPMG, Lahey Clinic, learning curve. The complex regu- same time we create Crisis Ruder Finn is a privately owned, LibbyHoopes P.C., MetLife latory and legal environment, com- Preparedness Plans that identify full-service, global agency that spe- Healthcare, Nortek, Inc., bined with a labyrinth of business potential crisis scenarios and devel- cializes in building, shaping and Pharmaceutical Research and relationships not found in any other op messaging and communications improving reputations through rfrelate@ruderﬁ nn.com Manufacturers of America industry, demands deep industry around each scenario that, should a strategic communications. Our (PhRMA), Pricewaterhouse expertise and crisis experience to crisis occur, can be quickly adjust- Corporate Advisory Group special- Coopers, Provident Healthcare yield effective strategies. Revive ed, finalized and deployed. We izes in managing issues and crisis Partners/Provident Healthcare has unparalleled Health Services work with organizations to identify communications for corporate, Ventures, Ropes & Gray LLP, crisis experience, focused on hospi- their vulnerabilities, many of which financial, non-profit, trade associa- Saints Medical Center, Sun Life of tals, health systems, and provider can be mitigated during the crisis tion and other clients. Our services Canada, Tufts Medical Center, organizations. preparedness phase. With a Crisis span a full range of issues support Named New Agency of the Year Plan in hand we can then hold UGL Unicco, UniFirst Continued on page 46 Corporation, Weil Gotshal & in 2010, Revive has quickly grown tabletop training drills to strengthen The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com

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socialactivation

socialstorytelling

socialnetworking

rfrelate@ruderﬁ nn.com

The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com JanMagazine:Layout 1 12/30/10 2:43 PM Page 46

PROFILES OF CRISIS COMMUNICATIONS FIRMS

tion to all our assignments. thinking, considerable experi- Over the past ten years, the ence, successful alliance build- firm has earned a reputation for ing and commitment to results providing strategic counsel to — to help clients achieve the “C” level executives of Fortune recognition, definition and pro- 500 public companies, as well as tection they need to meet their large and mid-sized private busi- goals. We believe that at the nesses and associations. Our core of advancing an organiza- clients include leading consumer tion’s mission is protecting it. products, pharmaceutical, tech- Crisis management is a defining nology and financial companies. strength of our organization. Sloane & Company provides Our nationally-recognized sen- expertise to clients across a wide ior team of crisis managers range of industries in crafting comes from journalism and pol- Donna Vandiver, President & CEO of The Vandiver Group Inc., and their communications strategies. itics. We have developed crisis Amy Crump, Chief Financial Officer. The firm’s diverse portfolio plans for corporations, institu- inspires our professionals to tions, and mission-focused think outside of the traditional organizations, and have played cution support to clients across a bounds to reach clients’ key con- a key role in many sensitive and RUDER FINN broad spectrum of industries. stituencies including customers, complex issues including those Continued from page 44 Our work encompasses corpo- employees, investors, global and involving public agencies and rate positioning, media relations local opinion leaders, industry non-profits, public health and investor relations, transac- experts and political decision issues, labor negotiations and from proactive to reactive and we tion communications, litigation makers. Sloane’s team recog- strikes, bankruptcies and busi- excel in conducting full spectrum support, crisis communications, nizes the dynamic relationships ness failures, accusations of risk assessments which help our and other special situations. between these crucial audiences sexual harassment and abuse, clients identify and prepare for We are regularly cited as one and knows how to best develop state and federal investigations, issues before they arise. Our of the top M&A and crisis com- and generate value from them. and workplace violence. We proven approach — focused on munications advisors in North Our professionals understand excel at working with in-house communicating transparently, con- America. and recognize the impact that and outside legal counsel and sistently, credibly and rapidly — Founded in 1992, our firm is media coverage has on a client’s corporate communications helps maintain the confidence of recognized for delivering candid valuation and reputation, partic- teams to devise communica- stakeholders and ultimately safe- and thoughtful strategic advice, ularly as it relates to key issues tions strategies to dovetail with guards reputations. Our experience excellent written product and in national, state and local gov- the legal strategy. includes regulatory, legal, financial, tactical execution, and tireless ernments. Sloane & Company’s corporate and activist actions — advocacy on behalf of our public relations programs are TIERNEY most recently involving consumer clients. Our senior professionals effective because they begin product regulatory scrutiny, prod- are actively engaged in both with a complete understanding uct launch issues planning, and counsel and implementation. of each client’s business funda- 200 South Broad Street, 9th Flr. Their diverse backgrounds and mentals and future goals. Every Philadelphia, PA 19102 high-profile class action litigation. 215/790-4100 Our clients include leading expertise, unparalleled relation- decision is tied to these strategic Fax: 215/790-4410 Pharmaceutical, Consumer ships and credibility with the objectives, helping our clients www.tierneyagency.com Products, Technology and media, and deep understanding shape their core positioning in www.hellotierney.com Financial companies. of the investment community the marketplace while aggres- drive the firm’s ability to help sively and creatively pushing At Tierney, we believe in the SARD VERBINNEN our clients manage complex sit- that positioning through global, art of conversation. But given uations and communicate to national and regional media out- & CO. this is a magazine, this conver- multiple constituencies success- lets. sation will be a bit one-sided. fully. First, a few words about us: We 630 Third Avenue, 9th Floor SOLOMON are a full-service agency with New York, NY 10017 SLOANE & skills in crisis and issues man- 212/687-8080 MCCOWN & www.sardverb.com COMPANY agement, public relations, COMPANY advertising, interactive and , Chairman & CEO media. We work with clients George Sard 7 Times Square, 17th Floor , President that are large and small, public Paul Verbinnen New York, NY 10036 177 Milk Street, Suite 610 212/486-9500 Boston, MA 02109 and private to help create and Sard Verbinnen & Co. is a Fax: 212/486-9094 617/695-9555 shape their dialogue with con- leading strategic corporate and www.sloanepr.com Direct: 617/933-5012 sumers across all channels. financial communications firm Fax: 617/695-9505 Building your image and with offices in New York, , CEO [email protected] increasing sales is only part of Elliot Sloane www.solomonmccown.com Chicago and San Francisco. We Twitter: @CrisisBostonPR the story. What happens when a provide communications coun- Sloane & Company is an crisis hits? Well, you can’t just sel and services to clients industry-leading strategic com- Helene Solomon, CEO stick your head in the sand. You including multinational corpora- munications firm specializing in E. Ashley McCown, President have to participate in the con- tions, smaller public and private corporate and financial public versation, direct the conversa- companies, investment firms, relations, investor relations, Based in Boston, Solomon tion and sometimes even play a financial and professional serv- transaction support, public McCown & Company provides role in ending it. Because ice firms, and high-profile indi- affairs, crisis and litigation sup- strategic communications and sometimes keeping you out of viduals. port. Differentiating us from the crisis management services to the press is maybe more impor- The firm’s highly experienced crowd, the key to the firm’s suc- mission-focused businesses and tant than getting you in it. senior professionals provide cess is bringing a fluid and expe- organizations. We leverage all Learn more and join the conver- sound, objective advice and exe- rienced capital markets orienta- of our assets — our strategic sation at www.hellotierney.com

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OPINION Professional Development 2010 PR sinners & winners awards By Fraser Seitel Antoinette blush. with terminal “foot-in-mouth disease,” Aging Whine(r) of the Year Award Hollywood’s Charley Sheen suffered And if the American public needed a from a far more mysterious ailment. hat kind of a year was it for reason, beyond Speaker Pelosi, to drive Charley’s neurosis apparently revolved PR practice? This kind: Congressional popularity down below its around hookers and hashish and hotel WBarack Obama entered 2010 11% level, there was everybody’s rooms trashed within an inch of their having set a new standard for political PR. favorite Korean War veteran, Charley lives. At least those were the general In the best communications traditions of Rangel. ingredients that led to the Two and A Half Presidents Reagan and Clinton, he was The 20-term Harlem congressman, who Men star being hauled in for observation, decisive, down-to- set a new indoor record for “feeling sorry after New York City cops received a earth, and person- for oneself,” was found guilty of two frantic call from a Plaza Hotel closet able. By year-end, things: inhabited by a potential partner panicked after a political sea- 1. Refusing to acknowledge cheating on by an out-of-control Charley. son of flipping and his income taxes, grabbing multiple rent While one had to feel for the closeted flopping, the “public control apartments, and using his position lady in question, the more sympathetic relations President” to shake down contributors to a school in figure turned out to be Charley’s poor had become less his honor, and publicist Stan Rosenfield, who was credible than Donald 2. Refusing to stop whining about it! obliged to explain that the real reason Fraser P. Seitel has Trump, more over- Rather than “manning up” to accept his for his naked client’s bizarre furniture- been a communications exposed than Bret punishment, Rep. Rangel seized any and all breaking, chandelier-busting behavior consultant, author and Favre, and less deci- microphones to rue the ignominy, protest was simply “an adverse reaction to some teacher for 30 years. He is the author of the sive than Michael his colleagues’ lack of consideration for medication.” Oy vey. Prentice-Hall text, The Scott. such a loyal fund-raiser, and moan as to And you want to work for celebrities! Practice of Public And President how a “war hero” shouldn’t be subject to Not knowing when to “fold ‘em” award Relations. Obama wasn’t the House censure. And speaking of “letting it all hang only one who took it Rangel’s embarrassing, self-pitying out,” where is Kenny Rogers when you on the shnoz in terms of PR. Others who parade succeeded only in ensuring that need him? saw their reputations stumble, their credi- henceforth and forever, the remorseless The country singer used to caution that bility tumble, and their character crumble representative’s name will be prefaced by gamblers ought to “know when to fold during the last year of the first decade of one word, “disgraced.” ‘em,” but evidently nobody mentioned the 21st century include the following CEO of the year award that to Bret Favre. recipients of the 2010 Public Relations In its hour of need, Chrysler had its Not only didn’t the 41-year-old Sinners & Winner awards. legendary Lee Iacocca, Microsoft its beloved but battered quarterback agree to Let ‘em eat cake award genius Bill Gates, GE its take-no-prison- retire when his considerable skills started For a political party that started the year ers Jack Welch, and BP ... heading south, he compounded his wan- off owning most state houses, both Well, BP had Tony Hayward, a leader ing performance on the field by turning houses of Congress, and the White House, who would rather have been sailing off positively Sheen-like in his off hours. the Democrats sure took it on the chin. the coast of the Isle of Wight than wad- Specifically, the formerly loveable and President Obama, himself, was kind ing through the muck in the Gulf of currently married Favre was alleged by a enough to provide Republicans the sound Mexico. statuesque model/TV reporter with send- bite they needed, when he labeled The problem with CEO Hayward was ing her suggestive voice mails and even the party’s mid-term election swoon, a he admitted he’d rather be elsewhere, more suggestive emails, including a “shellacking.” just as he acknowledged that it was “a photo of an appendage that wasn’t his But while most Democrats ran for big ocean” and the “U.S. is a litigious throwing arm. cover, at least one of their members country” and that all things considered, The embarrassing revelation not only refused to see the defeat as, well, a the havoc BP wrought was little more caused consternation for the NFL, it also “defeat.” than a “modest spill.” put pressure on Favre’s conservative cor- Nancy Pelosi — the Democrat answer The nonsensical natterings of porate sponsors — Sears, Hyundai and to Dick Cheney in terms of polarizing the Chairman Tony doomed an otherwise Wrangler — to explain how their whole- electorate — decided to maintain her laudable PR damage control perform- some products could be pitched by an leadership in the House. No matter that no ance, in which BP stepped up quickly to apparently less-than-wholesome aging Democrat in the universe wanted her to accept blame for the Gulf spill and to pay quarterback. stay, Queen Nancy held her ground; thus for the damages and cleanup. Why, one might ask, would a hero the providing the Republicans with their best But in a PR crisis, as in war, “loose lips likes of Bret Favre risk his credibility by ammunition to win back the White House sink ships.” And in few modern-day sticking around too long and showing up in 2012, despite neither standing for much crises have lips been looser than those in all the wrong places? (Hint: The clue- or even having a candidate for President. attached to BP’s chief executive. No less Minnesota Vikings guaranteed him The soon-to-be former Speaker’s unbri- wonder our CEO of the Year is now $12 million to play this year.) dled chutzpah in refusing to allow heading BP’s operation in Siberia. PR sinner of the year someone else to lead Democrats in the Worst reaction to medication award This one was unanimous. House would have made Marie And if BP’s Hayward was afflicted Continued on next page

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Guest Column Small business can become adept at social media By Ron Torossian methods of communications. — depending on your business size — But, there is a stronger factor kicking for new media planning and imple- in: the economic downturn. AMI predicts mentation. It requires and deserves aturally, I relate easily to small that U.S. small business social media special attention and consideration. It business owners. Most small marketing will accelerate in the near can include different marketing initia- Nbusinesses in the U.S realize term as one of the benefits of the recov- tives that run occasionally, but that’s there is “something” about social media ery. When communications budgets are not a necessity. As you become more and online market- hiked, they are projected to reflect a new media adept, you will find that ing, but are still strong social media component. marketing models on social media are extremely hesitant There are 6.3 million small businesses based on totally different “rules” than to treat it as serious- registered in the U.S today. If they all the more traditional ones you are used ly as other parts of approach social media like advertising, to — even from recent innovations like their operations. I PR will lose the whole point of “social” direct email marketing. People have share that notion and be left merely with “media.” Social different expectations. from a PR stand- media, however, was not meant to be an Share some of your daily thoughts point — where advertising and aggressive-marketing and whereabouts. People need to be social media is now channel. There is more than enough TV reminded that behind every Facebook Ron Torossian is an integral part of for that. business fan page, every twitter profile, CEO of 5W Public any communica- and every business-based YouTube page Relations in New For an effective adaptation by small York. tions program with businesses to social media, there is a there is a person, not a “bot.” The best different models need to check things out step by step – as way to show that is to share something suggesting different small as these steps may be. Here is some “human” like your feelings right out of a outcomes. insight I would like to offer: meeting; the details of a hectic day; or a The Ami-Partners research group has Don’t fall into the temptation of sell- curious question regarding other peo- published a study called “2010 U.S. ing something through your social ple’s opinions. Small Business Marketing Activity and media channels. Yes, people are pres- Remember the often forgotten Spending Study: Where and How U.S. ent, but they’re tuned out of advertising advantage of new media: a two-way Small Businesses are Spending slogans. To get a sense of what social communication channel. In contrast to Marketing Dollars.” media is about – even for your business advertising and newspaper reading, it is The report found that social media pages – go back to your own private pro- only through emerging new media that responsibility in those businesses falls to file and skim through your connection’s communications can go both ways. existing marketing division and staff. posts. How often do you see people sell- Engage your audience, accept and The greatest challenge, though, is the ing each other products or services? expect feedback and reactions, and time resource these staffers and man- Almost never. What you witness is con- encourage debate and product-related agers lack, which directly impedes any versation and virtual interaction. Start a discussions. possible social media planning and relatively private conversation with your Whatever you do — start small, start implementation. The bottom line: the followers; be a little informal about what authentic, start today. Use that same spir- majority of U.S. small businesses still they feel, read, and know of your service it that got you this far in the game to play prefer and resort to the more traditional Designate a person, team, or division this whole new and exciting field.

2010 PR SINNERS & WINNERS 251,287 secret cables provided the New tough-talking, slow-moving, 300-pound Continued from previous page York Times with a treasure trove of page Republican. one stories and everybody else — from New Jersey Gov. Chris Christie’s PayPal and MasterCard to Twitter and YouTube videos — confronting a Who is the most hated man in the world, Visa from the Austrailian prime minister California loud mouth here, rebuffing a a terrorist who despises the U.S., and to the U.S. Congress — with a new Garden State teacher there — are the stuff roams from safe house to safe house, Public Enemy No. 1. of cyber legend. attempting to evade the law? As the Internet noose tightened around And while those YouTube videos may No. Not him. He’s last year’s “most his organization, Assange was unrepen- be edited and refined to demonstrate vin- hated.” No, we’re talking about Wikileaks tant, vowing, in the greatest traditions of tage Christie, even his critics don’t deny Leaker in Chief, jovial Julian Assange. James Madison and the American that the governor is that rare politician The wacky Wikileaker, born in Australia Revolution, to continue to publish the who leaves nothing on the cutting room and now residing at London’s festive truth. floor. Wandsworth prison, has cornered the mar- Presuming, that is, the slammer in The 2010 PR Winner of the Year tells it ket on repugnance. Even FirstAmendment which he finds himself residing has like it is, whether you want to hear it or supporters at Assange’s extradition hear- Wi-Fi access. not. And if you don’t like it, as they say in PR winner of the year. ing for sexual assault seemed hard- Joisey, “tough noogies.” pressed to say anything positive about the And speaking of social media, who And if you ever expect to see this par- eerily-strange Assange. could have guessed that by year-end the ticular politician “whining,” as they also Assange’s release of a tsunami of most prominent Internet hero would be a say in Joisey, “Fuggedaboutit.”

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OPINION Worst PR offender of 2010: the NYC MTA

By Jon Gingerich us from across the tracks: the Brooklyn- last year by nearly 3%. bound train was coming into the station. On “Subway service was pretty horrible in the Manhattan-bound side. the early ’80s, there was terrible quality of want to tell you a story. I do this realizing What followed was a kind of animated, service due to lack of support, and rider lev- the following violates the maxim that 2010 rendition of a Rockwell painting: els in 1981 had fallen to the lowest since Istories are the study of anomaly, that any Imagine fifty people running up the stairs 1917,” said Gene Russianoff, Staff tale worth mentioning involves change in and into 14th Street’s oncoming traffic, to a Attorney for the Straphangers Campaign. “I the face of stagnation, the specific coincid- chorus of screeching tires and honking don’t want to wax nostalgic about the bad ing with the general. If you’re a New York horns. By the time most of us got into the ole’ days, but we’re getting pretty close to it City resident, there’s little doubt your own Manhattan-bound station the Brooklyn- again today.” experiences with bureaucratic blundering bound train had left. Meanwhile, on the In December, Straphangers released their — especially those involving our beloved other side of the platform, unsuspecting “Top 10 Best and Worst Events in New Metropolitan Transportation Authority — subway riders were still entering (and pay- York City Transit in 2010,” which high- are somewhat wearingly familiar at this ing for) a train that would never come. lighted fare hikes, service cuts and near-his- point. For once, it’s a No signs. No announcements. Unlike the toric deficits as partial reasons for New rule I’m willing to regularity of their mobile fleet, the MTA’s Yorkers’ biggest transit headaches. overlook. penchant for comedic timing never faltered: Commenting on the report, Russianoff Several weeks ago — a lone attendant, who sat in a booth at the referred to 2010 as “an awful year for sub- it was a Monday night, Manhattan bound terminal, screamed at us way and bus riders.” to be specific — I was as she filed her nails. “No Brooklyn-bound Granted, not all of it is the MTA’s fault. taking the subway trains!” No kidding. A second cab back to At least part of the agency’s staggering home from the West Brooklyn, coupled with a second wasted $800 million-plus operating deficit can be Village. I entered the train fare, and by the time I got home my blamed on the state legislature, which Jon Gingerich is station and, after swip- losses totaled about $20. famously shorted them $160 million this Editor of O’Dwyer’s. ing my card, discov- I called the MTA customer service hot- year. The remaining $700 million-plus ered the train I needed line to make a complaint. Their offices were comes from painful losses on projected had been abruptly closed for the evening. I called again the payroll tax revenues, state taxes, corporate pulled from service to that station for the following morning. After some keypad income taxes and $2 billion in annual inter- evening. In classic MTA fashion, signs finagling I finally managed to speak with a est to pay off old debts. informing the public of this important representative, with whom I lodged a for- The MTA is a public-benefit corporation. development had yet to be posted. mal complaint. He took my name and That is, it is a corporation funded partially Loudspeaker announcements — phoneti- address and promised the MTA would by the state because, all joking aside, it pro- cally challenged, inaudible under waves of reimburse me for my lost fare. Several vides a public benefit. It makes you won- static — had yet to be made. weeks have gone by. I’m still waiting for der: If the MTA was a private corporation, Minutes later I was told by an MTA that $5.50. if they were forced to abide by the free mar- employee (she was running yellow tape Pay more, get less ket’s ebb and flow — if there was a viable across the turnstiles to prevent further com- My own experience can be seen as a alternative to a company that offers little muters from entering, natch) that only two microcosm for the MTA’s performance in aside from late trains, missing busses, sta- stations were affected by the outage. As a the past year. The agency’s widely reported tions without attendants, universally rude solution, she said I could catch a shuttle bus budget woes — a staggering deficit of near- service and neglected, rodent-infested plat- upstairs that would take me across town to ly $900 million — has placed them in the forms lined with discarded bags of trash — where the train resumed. most unfavorable public position possible: how quickly would it be put to pasture? I went outside. There was no shuttle bus. we’re forced to deal with some of the worst Apparently, bailouts aren’t just for banks Very quickly I realized, in that reflexive subway and bus service cuts in recent histo- anymore. transit-problem-solving faculty that has ry, and to top it off we’re expected to pay Conversely, if it was a public utility, one grafted onto many New Yorkers’ frontal more for it, with fare hikes set to go into can’t help but imagine if it would be a safer lobes, that I could take a cab across 14th effect at the end of this year — now the or more reliable one, or at least a service Street to the 1st Ave station, where I could third year in a row. prone to more in-house oversight. Indeed, catch the resuming Brooklyn-bound train. I As of January, the 30-day unlimited-ride many of the MTA’s problems go deeper did. Note that by this point I was out $2.25, Metro Card will jump in price by a whop- than budget; some can just be blamed on plus the $6 it would cost in cab fare to make ping 17%, from $89 to $104 (an increase of ole’ fashioned ineptitude. In December the the trek to the operating station. 65% since it was introduced in 1998). AP reported that MTA workers failed to When I arrived at the Brooklyn-bound Meanwhile, all or part of three subway lines perform tests on thousands of subway sig- side of the 1st Ave stop I noticed there was were killed, three dozen bus routes were nals and in some cases, deliberately failed no attendant on duty. Big surprise. I swiped terminated, more than 550 bus stops elimi- to report broken subway switches, which, my card, descended the stairs and waited. nated, and hundreds of station attendants despite being illegal, also poses an incredi- And waited. The platform began to fill with were laid off. The result? While New York ble danger to riders. commuters. Several minutes later, riders City has grown exponentially in the past Continued on next page from the opposing platform began to yell at decade, transit numbers actually dropped

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press office is essentially an extension of something that says: “we know we screwed their customer service line; in design, it is up — but we’re working on it.” That’s what little more than a telemarketing center: call PR crisis counsel is for. In case you were and a random employee picks up the phone. under a rock this year, companies and Ask a question they can’t answer — or one celebrities do it all the time. they don’t want to answer — and you either “I think they have trouble getting their get the response of a petulant child or, more message out,” Russianoff said. “Part of it is often than not, promises of a returned they just have an unpopular position. I don’t phone call that never comes. On the three think a lot of the public understands the separate occasions that I have called their MTA’s financial woes. But when you raise communications office petitioning such a fares from $89 to $104, you might want to request, they have never returned a phone try to push the angle that at least you’re get- call. Not once. ting a better system. The only thing the pub- Right now the MTA is public enemy lic has taken away from this is we’re paying number one for New York City residents, more for less.” and it’s a position that’s rightfully deserved. A good message alone isn’t a fix. Sadly, It’s an even sadder notion when you consid- you don’t have to travel to Tokyo, Hong er that if the agency communicated their Kong or Singapore to see what a clean, pending plans for recovery — if they told moderately competent subway system the public what they’re doing to fix the looks like. Just take a trip to Chicago, Going ... going ... gone. problem — they’d be much more likely to Washington D.C. or Boston for a weekend gain a sympathetic ear. sometime. Ours is an embarrassment, plain Then there’s the litany of capital projects The MTA currently has a two-pronged and simple. the MTA has decided to embark on, hilari- approach which they hope will raise about It should be noted that I called the MTA ously, at a time when they don’t have the $500 million in revenue during the next fis- communications office — again — to dis- money to pay for them. There’s the cele- cal year: the first is the fare increases, which cuss this editorial and to give them the brated Second Avenue Subway line (total they hope will bring in about $420 million; opportunity to reply to several comments estimated cost: $17 billion), and the 7 Line the second is service cuts — less cleaning, and questions I had. This time, I was tickled extension (total estimated cost: $2.1 bil- reduced overtime, renegotiating contracts to hear I could submit my questions via lion), two projects the MTA has recently with vendors — which they hope will bring email, and a member of the MTA press admitted they are several million short on in another $100 million. office would respond (it’s not an interview, paying for. Who do you suppose is going to Trimming $100 million of fat is not an mind you, but it’s something). I sent the pay for this? Granted, some of these proj- easy task. It’s that kind of noble effort that email per their request, and I’m still waiting ects were put into motion as far back as the the MTA needs to flaunt to the public, for a reply. Not to mention my $5.50. ’90s. Yet a relatively primitive solution awaits: stop paying for things you can no longer afford. Par for the course As a journalist, I’m seldom surprised when a company’s ramshackle operations are mirrored by an equally bad communications strategy. Mind you, one doesn’t always entail the other, but the latter is often a sign that something is dreadfully afoul with the former. For one, there’s the notably contradictory messages the MTA propagates on a day-today basis. Subway stations feature posters warning commuters not to run on the platform, yet to save money the MTA often enlists train cars that are shorter than the platform (on the dreadful G, for instance), causing commuters to … wait for it … run when the train comes into the station. They hang a range of Orwellian signs asking commuters to refrain from littering, posted aside ubiquitous bags of trash left on the platforms by attendants for hours, sometimes days, obstructing traffic and treating the sewer rats to a subterranean buffet. Over the years, I’ve written several stories about the MTA. I can say, without reservation, that their communications capabilities are hopelessly inept. Their

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WASHINGTON REPORT Iraq PR firm gets another extension

ulcra Worldwide, the PR firm for the U.S.-led military force in Iraq, has received an extension of its work there after it Ffiled three protests and a complaint when the pact was re-bid and awarded to competitor SOS International in June. The extension brings Fulcra’s pact up to $5.3M providing media analysis, strategic communications and other PR tasks for the force based in Baghdad, now known officially as U.S. Forces-Iraq/Joint Fires and Effects Cell. Fulcra’s multiple protests have drawn its pact, originally slated to National Day Laborer Organizing Network in New York which expire in July, from $2.2M to the newly expanded level of $5.3M seeks to obtain government documents surrounding the program. because the firm is entrenched and the work is deemed “critical” The resulting OSC PR contract is expected to run for 11 months by the military and therefore must continue without interruption. with four year-long options. The Secure Communities Program is Fulcra, the current incarnation of the former Lincoln Group and slated to go national by 2013. Iraqex, declined to comment as the situation is now before the U.S. Court of Federal Claims. SOSI has not yet been reached. Brunswick handles Blackwater SOSI won the assignment to take over the contract on June 10 with 45 days to put its team in place. But Fulcra protested the sale award to U.S. Central Command’s contracting unit and a stop order work was issued to SOSI. The protest was denied three days runswick Group is handling the sale of the former later but Fulcra then filed a protest to the Government Blackwater — now XE Services — training and security Accountability Office, which led to corrective action and the stop Boperation to USTC Holdings, which is led by private equi- work order was rescinded on July 19. However, two days later ty firms Forte Capital and Manhattan Partners. Fulcra submitted a supplemental protest to the GAO leading to Blackwater lost its status as America’s go-to security contractor another stop work order on July 22. in Iraq and Afghanistan after its guards were accused in 2007 of Fulcra then filed a complaint at the U.S. Court of Federal Claims, slaughtering 17 Iraqi civilians in Baghdad, an event that which has deemed at least one of its grounds of protest to be “non- triggered a raft of probes and lawsuits. frivolous.” Military procurement officials said that while SOSI With the takeover, XE Services CEO and former Navy Seal Erik needs 30 days to put a team in place, lifting the stop work order Prince is divesting his entire stake in the company and will neither could lead to a court injunction. be involved in management nor its operation, according to the The USCFC expects a resolution in the matter by mid- agreement. December. The latest extension for Fulcra runs through Jan. 22, Jason DeYonker, managing partner of Forte, advised 2011. Blackwater on expansion of its world-class Moyock, N.C., training facility that was used by 50,000 U.S. government personnel U.S. immigration to seek PR and members of allied forces. He also co-managed Prince’s family office and investments. help for crackdown The new XE will remain subject to a consent agreement that was signed with the State Dept. to settle violations of U.S. export control regulations. he office of U.S. Immigration and Customs Enforcement that handles criminal illegal aliens is planning an RFP for NRCC’s Spain moves to private Tcommunications and public outreach services on a pact that could stretch five years. equity group The work is to include strategic counsel, message development, stakeholder relationship management, media monitoring and analysis, and a speakers bureau, among other tasks. ICE’s Office of en Spain, fresh from victory as Communications Director Secure Communities combines data from the Dept. of Homeland for the National Republican Congressional Committee, Security and Dept. of Justice to identify aliens arrested by local Khas been tapped as VP of PA for the Private Equity authorities. Growth Capital Council, the trade group for the PE sector. Its fingerprint/biometric sharing program — dubbed “Secure The three-year-old PEGC was founded as the Private Equity Communities” — has drawn criticism and a legal challenge in Council to defend private equity firms from criticism and New York since its implementation by the Obama administration burnish the industry’s image. Its name changed in September. in 2008. Robert Stewart, former corporate communications chief at The government said 47,000 illegal immigrations had been Caesars Entertainment and Teligent, has been VP/PA for the removed under the crackdown as of August, although some comgroup since its inception. He moved to TheWadeGroup as a munities –— Arlington, Va., San Francisco and Santa Clara, Calif. senior VP for financial services clients. — have tried to opt out citing civil liberties concerns as well as In a statement to O’Dwyer’s, PEGCC said: “Robert helped claims that the program has swept up innocent victims as well. The Cardozo Law School has brought a suit on behalf of the Continued on next page

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International PR News

build an effective communications program for the PEGCC during some very tumultuous times and made important contribu- Qorvis reps ‘failed state’ of tions in this area and others over his four year tenure.” Spain has been at the NRCC since 2007, when he joined after Yemen Communications Director stints for Reps. John Shadegg (R-Ariz.) and Mike Conaway (R-Tex.). orvis, which represents Saudi Arabia, is repping its poor He was New Mexico PR chief for the Bush-Cheney re-elect in and unruly southern neighbor, Yemen, via a subcontract 2004. Qwith Britain’s Bell Pottinger. The New York Times (Dec. 3) called Yemen a “magnet for Davis inks Honduran pact would-be jihadists from around the globe” that “draws high-level American attention far out of proportion to its size.” Those jihadists are part of Al-Qaeda in the Arabian Peninsula, he Government of Honduras has signed Lanny Davis & which was formed in 2009 via the merger of Saudi and Yemeni Assocs. to a four-month $80K contract designed to terror groups. Timprove its relations with the U.S. While at Orrick, Herrington & Sutcliffe in `09, President The Saudis, according to U.S. cables released by WikiLeaks, Clinton’s former legal advisor worked for the Honduran Latin consider Yemen a “dangerous failed state.” American Business Council of business interests that backed the Its president Ali Abdullah Saleh is losing grip over the rural ouster of then President Manuel Zelaya. parts of the country because “many Yemenis were more sympa- Current Honduran president Porfirio Lobo says he wants a thetic to Al-Qaeda’s goals that were the Afghans.” He warned legal remedy for the return of Zelaya, who is currently living in American officials that Yemen would be “worse than Somalia” if the Dominican Republic. he did not receive requested aid. According to WikiLeaks, former U.S. Ambassador to Saleh, 68, has headed the Texas-sized country of 23M for more Honduras Charles Ford wrote a memo that said Zelaya advisors than three decades. He has given the U.S. the okay to launch had links to organized crime. On Dec. 10, Zelaya issued a state- missile strikes against suspected terrorists, but rejected General ment that called the allegations “reckless accusations that con- David Petaeus’ offer to send American forces into Yemen. stitute the crime of defamation.” Saudi intelligence tipped off U.S. officials about the Fedex, Davis was Clinton’s chief defender during the Monica UPS parcel bomb threat hatched in Yemen in October. Lewinsky crisis. He reports to Honduras Ambassador to the U.S. Yemeni militants also provided training to the would-be Jorge Ramon Hernandez-Alcerro. Nigerian terrorist who planned to blow up a plane over Detroit. FARA News NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

Lanny J. Davis & Associates LLC, Washington, D.C., registered December 8, 2010 for Ambassador Jorge Ramon Hernandez-Alcerro on behalf of the Government of Honduras, Washington, D.C., regarding providing legal services and strategic advice with the objective of improving relations between Honduras and the United States.

Daniel J. Edelman, Inc., Chicago, Ill., registered November 23, 2010 for Russian Venture Company, Moscow, Russia, regarding providing public relations support for the 2nd Silicon Valley Trade Mission to Russia.

Fierce, Isakowitz & Blalock, Washington, D.C., registered November 1, 2010 for Republic of Korea, Washington, D.C., regarding representing the country of Korea on the Free Trade Agreement between the United States and Korea. Lobbying News NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit http://sopr.senate.gov.

Capitol Tax Partners, LLP, Washington, D.C., registered December 13, 2010 for FedEx Corporation, Washington, D.C., regarding legislative and regulatory services related to domestic and international tax issues.

Duetto Group, LLC, Washington, D.C., registered December 7, 2010 for Unmanned Applications Institute International, Grand Forks, N.D., regarding development of unmanned robotic technology, training and data storage.

GolinHarris, Arlington, Va., registered December 7, 2010 for T-Mobile USA, Bellevue, Wash., regarding all matters concerning the FCCʼs proposed Broadband Plan for America.

Innovative Federal Strategies, LLC, Washington, D.C., registered December 10, 2010 for Northrop Grumman Corporation, Los Angeles, Calif., regarding all issues relating to federal aerospace, electronics, information systems, shipbuilding and technical services.

McAllister & Quinn LLC, Washington, D.C., registered December 10, 2010 for National Womenʼs Hall of Fame, Seneca Falls, N.Y., regarding appropriations issues.

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PEOPLE IN PR “respected on the Hill among members Jack Griffin, CEO of Time Inc., Nike’s ex-crisis chief and the press as a skilled communicator, believes Rothenberg is the ideal person checks in at APCO a dedicated public servant, and a trusted to position brands such as People, advisor.” Sports Illustrated and Time as innova- Earlier, Daly worked in communicators in the tablet and other emerging dig- ada Manager, who handled global tions for the Office of the U.S. Trade ital categories. He took over for Ann issues management at Nike, has Representative, the Peace Corps. and Moore in August. Vtaken a senior VP slot at APCO Rep. Gerry Studds (D-Mass.). At the IAB, Patrick Dolan, Executive Worldwide. VP and COO, will lead the trade group During a dozen until Rothenberg’s replacement is hired. years at Nike, Manager navigated PN names Cabral EVP labor practices, global sourcing for D.C. MSLGroup’s Eakins to procedures, product GCI Health recalls, crisis man- ebra Cabral, General Manager of agement for athletes FD’s Washington, D.C., office, and marketing Dhas moved to Porter Novelli obert Eakins, who was Senior VP communications. Public Services in the capital as an and healthcare practice leader of RMS&LGroup’s Canadian opera- Vada Manager He served on the Executive VP. nike.com launch She’ll report to public affairs head and tion, has shifted to GCI Health. team and helped roll veteran Democratic communicator Kiki At the Publicis Groupe unit, Eakins was out the acquisition of Converse and McLean, handling responsible for PR/PA campaigns for hos- Starter brands to the media. Manager was new business and pitals/companies, social media, Health Nike’s senior issues strategist during the counseling clients. Canada approvals and Common Drug Olympics and World Cup. Cabral was Senior Review outcomes. Earlier, Manager served as Senior Managing Director He managed programs for Manager-Global Communications for of PA at FD, and GlaxoSmithKline, Bayer HealthCare, Levi Strauss & Co and VP at Powell Tate. earlier worked Sanofi-Aventis and Sanofi Pasteur. At PT, he repped PGA Tour, Major at FD’s 2005 Wendy Lund, CEO of GCI Health, League Baseball, Court TV and the acquisition Dittus praised Eakins for his “unsurpassed thera- African National Congress in its rise to Communications, peutic area expertise and in-depth mandate power in South Africa under Nelson Debra Cabral as well as The that are specific to Canada.” Mandela, activity funded by the Kaiser Capitol Group, The GCI Health has 70 staffers in Toronto, Family Foundation. Jefferson Group and New York, Boston, Atlanta, San Manager was running his own the National Association of Chain Drug Francisco, Los Angeles and the U.K. It is Stores. WPP’s only PR property that specializes issues/sports consultancy before joining APCO. She also worked on the Hill for House in healthcare. Speaker Tip O’Neill, among other post- Pelosi comms. director ings. King producer to FD said Managing Director Jackson exits for Ogilvy Dunn has taken over its PA practice, Davis-Block while Senior VP Brent McGoldrick is rendan Daly, Communications now GM of the D.C. outpost. Eleanor McManus, a veteran senior Director for House Speaker Nancy producer for “Larry King Live,” BPelosi, is joining Ogilvy PR Ewhich ended its 25-year run on Dec. Worldwide’s D.C. office as an executive Rothenberg tapped as 16, is moving to Davis-Block as a partner VP to direct its national public affairs in the D.C. firm’s strategic communica- division. Time Inc’s digital czar tions unit on Jan. 1. Ogilvy Washington President Robert D-B is the firm of former Clinton White Mathias called Daly “one of the nation’s andy Rothenberg, CEO of the House troubleshooter Lanny Davis and top political communicators for the past Interactive Advertising Bureau political strategist Josh Block. eight years” with a hand in the battles Rfor the past three years, has been McManus was King’s top political pro- over healthcare and Wall Street reform, named Chief Digital Officer of Time ducer, wrangling heavyweights from as well as “virtually every other major Inc. President Obama to Vladimir Putin for issue that has moved through Congress.” The former New York Times ad colum- King’s show during her 10-year term on Daly, a former journalist, was chief nist is to scout for acquisitions and map the CNN show. spokesman for the California Democrat new revenues opportunities for the Time “She was an invaluable resource for all since 2002. He joined her office from the Warner unit when he begins the job next things Washington — there was no one gun control advocacy group, the month. more plugged into the D.C. political scene Brady Campaign, where he was He also served as Chief Marketing than Eleanor,” King said in a statement. Communications Director. Officer and Senior Director of D-B noted that in addition to her Pelosi, in a statement, said Daly was an Intellectual Capital at Booz Allen & Rolodex, McManus is also widely sought “essential part” of her staff who is Hamilton. as a TV and media trainer.

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2011 PR Buyer’s Guide

AnnualReports/Design/Branding...... 58 Media Monitoring ...... 78 Associations/Clubs/Societies ...... 58 Media(Speech)Training...... 78 Awards/Programs ...... 60 Media Tours/Roadshows ...... 79 Books ...... 61 Mergers &Acquisitions ...... 79 Broadcast Monitoring ...... 66 Newsletters ...... 79 Camera-Ready Releases/Art ...... 67 Newswires/Press Services ...... 80 Celebrities ...... 67 Online Information/Databases ...... 80 Clipping Services ...... 68 Photo Distribution ...... 80 Conventions/Conference Planners ...... 68 Photographers...... 80 Copywriters ...... 68 Press Release Distribution ...... 81 CorporateImageConsultants...... 68 CPA/Consulting Services ...... 68 Printing ...... 82 CrisisManagement...... 68 Promotions ...... 82 Directories ...... 69 Public Relations Networks ...... 82 DirectoryPublishers...... 70 Public ServiceAnnouncements ...... 83 E-mail & Fax Services ...... 70 Radio ...... 83 EditorialDistribution...... 70 Research (Marketing Research) ...... 86 Editorial Services ...... 71 Satellite Media Tours ...... 86 Education...... 71 Search Engine Optimization (SEO) ...... 89 Electronic Newsfeeds/Satellite Services ...... 72 Social Media ...... 89 EmploymentServices...... 72 Software Products ...... 90 Executive Search ...... 72 Speakers Service (Talent) ...... 90 Fulfillment ...... 74 Special Events ...... 91 GraphicServices...... 74 Speechwriting ...... 92 Information Distribution ...... 75 TV Production ...... 92 Interactive/MultimediaServices...... 75 Internet Services...... 76 Translation Services ...... 93 Mailing Services ...... 76 Video ...... 93 ManagementConsultants...... 77 Webcasting ...... 96 Measurement and Evaluation ...... 77 WebsiteDevelopment...... 97 MediaLists...... 77 Alphabetical Index ...... 98 2011_buyers_guide_jon.qxp:january_buyers_2011 12/21/10 7:38 PM Page 2

2011 PR BUYER’S GUIDE ANNUAL REPORTS/BRANDING ANNUAL REPORTS/ Advertising Women of New York, 25 W. Assn. for Women in Communications, 45th St., #403, New York, NY 10036. 3337 Duke St., Alexandria, VA 22314. DESIGN/BRANDING 212/221-7969; fax: 212/221-8296. 703/370-7436. www.womcom.org. Pamela www.awny.org. Liz Shroeder, Exec. Dir. Valenzuela, Exec. Dir. Bernhardt Fudyma Design Group, 408 W. 14th St., New York, NY 10014. Alliance for Women in Media, 1760 Old Black PR Society of Washington, D.C., 212/889-9337. www.bfdg.com. Craig Meadow Rd., #500, McLean, VA 22102. 7215 16th St., NW, Washington, DC Bernhardt, Pres. 703/506-3290; fax: 703/506-3266. 20017. 202/291-1640. Dr. Linda Boyd. www.allwomeninmedia.org. Erin Fuller, The Brand Union, 114 Fifth Ave., 11th Pres. British American Business Inc., 52 flr., New York, NY 10011. 212/755-4200. Vanderbilt Ave., 20th flr., New York, NY www.thebrandunion.com. Rob Scalea, CEO. Alliance for Women in Media/New York 10017. 212/661-4060; fax: 212/661-4074. Chapter, 96 Fifth Ave., New York, NY www.babinc.org. Richard Fursland, CEO; Eisenberg & Assocs., 3311 Oak Lawn 10011. www.awmnyc.org. Colleen Maloney, Sr. Mgr., Membership & Ave., #300, Dallas, TX 75219. 214/528- Comms. 5990. www.eisenberginc.com. Arthur American Assn. of Advertising Agencies Eisenberg, Pres. (4As), 405 Lexington Ave., 18th flr., New Business Marketing Assn., 1833 Centre York, NY 10174-1801. 212/682-2500; fax: Point Circle, #123, Naperville, IL 60563. Galperin Design, Inc., 105 W. 73rd St., 212/682-8391. www.aaaa.org. Nancy Hill, 630/544-5054, www.marketing.org. #10A, New York, NY 10023. 212/ Pres. & CEO. Patrick Farrey, Exec. Dir. 873-1121. [email protected]; American Assn. of Political Consultants, www.galperindesign.com. Peter Galperin, Chief Marketing Officer Council, c/o 8400 Westpark Dr., 2nd flr., McLean, VA Pres. Donovan Neale-May, 4151 Middlefield 22102. 703/245-8020. www.theaapc.org. Rd., Palo Alto, CA 94303. 650/328-5555. Angela McMillen, Exec. Dir. INC Design, 35 West 35th St., New York, www.cmocouncil.org. Liz Miller, VP, NY 10001. 212/599-2222. WilliamF@inc American Independent Writers, 1001 Programs & Operations. design.com; www.incdesign.com. Bill Conn. Ave., NW, #701, Washington, DC Ferguson, Mng. Partner. 20036. 202/775-5150. www.aiwriters.org. Council of Comms. Mgmt., 65 Enterprise, Donald O. Graul Jr., Exec. Dir. Aliso Viejo, CA 92656. 866/463-6226; Johnson Strategic Comms. Inc., P.O. Box fax: 949/715-6931. www.ccmconnection.com. 27227, Overland Park, KS 66225-7227. American League of Lobbyists, P.O. Box Fred Droz, Exec. Dir. 913/649-8885; fax: 913/649-5581. 30005, Alexandria, VA 22310. 703/960- www.johnsonstrategic.com. Richard 3011; fax: 703/960-4070. www.alldc.org. Johnson, Pres. Patti Jo Baber, Exec. Dir. Council of PR Firms, 317 Madison Ave., John Kneapler Design, 151 W. 19th St., American Marketing Assn., The, 311 #2320, New York, NY 10017. 877/773- #11C, New York, NY 10011. 212/463- South Wacker Dr., #5800, Chicago, IL 60606. 4767. Kathy Cripps, President. 9774. www.johnkneaplerdesign.com. John 312/542-9000. www.marketingpower.com. U.S. trade association with 100+ Kneapler. Dennis Dunlap, CEO. member agencies. Mission: build the market and firms’ value as strategic Lippincott, 499 Park Ave., New York, NY Arthur W. Page Society, 317 Madison Ave., #2320, New York, NY 10017. business partners. See “Find-A-Firm” 10022. 212/521-0000. www.lippincott.com; at www.prfirms.org. Also see RFP [email protected]. Rick Wise, CEO. 212/400-7959. www.awpagesociety.com. Julia Hood, President. Builder (http://rfp.prfirms.org). Point Five Design , 118 E. 25th St., 10th ASAE & The Center For Assn. CPR, The International Institute For flr., New York, NY 10010. 212/414-4309. Conflict Prevention and Resolution Leadership, 1575 I St., N.W., #1100, , 575 [email protected]; www.point5.com. Washington, DC 20005. 202/626-2723. Lexington Ave., 21st fl., New York, NY Alissa Levin, Prin. www.asaecenter.org. John H. Graham, 10022. 212/949-6490; fax: 212/949-8859. Pres. & CEO; Jakub Konysz, Mgr., PR www.cpradr.org. Kathleen Bryan, Taylor & Ives, 48 W. 37th St., 7th flr., Pres./CEO. New York, NY 10018. 212/921-9300; Association for Conflict Resolution, Direct Marketing Assn. fax: 212/921-9509. Murray Balley, Pres. 12100 Sunset Hills Rd., #130, Reston, VA , 1120 Ave. of the 20190. 703/234-4141; fax: 703/435-4390. Americas, 13th flr., New York, NY 10036. Lou Gieszl, Pres. 212/768-7277. www.the-dma.org. ASSOCIATIONS/ Lawrence Kimmel, CEO. CLUBS/SOCIETIES Assn. for Education in Journalism and Direct Marketing Club of New York Mass Comms., 234 Outlet Pointe Blvd., , 54 Advertising Club of New York, 235 Park Ste. A, Columbia, SC 29210. 803/798- Adams St., Garden City, NY 11530. Ave. South, 6th flr., New York, NY 10003. 0271; fax: 803/772-3509. www.aejmc.org. 516/746-6700; fax: 516/294-8141. 212/533-8080. www.theadvertisingclub.org. Jennifer McGill, Exec. Dir. www.dmcny.org. Stuart Boysen, Exec. Dir. Gina Grillo, Exec. Dir. Assn. of Strategic Alliance Professionals, Editorial Freelancers Assn., 71 West 23rd Advertising Specialty Institute, 4800 960 Turnpike St., #3A, Canton, MA 02021. St., 4th flr., New York, NY 10010. Street Rd., Trevose, PA 19053. 800/546- 781/562-1630 (membership svcs.) 212/929-5400; fax: 212/929-5439. 1350, 215/953-4000. www.asicentral.com. [email protected]. www.strategic- www.the-efa.org. J.P. Partland, Margaret Timothy M. Andrews, Pres. & CEO. alliances.org. Art Canter, Pres. & CEO. Moser, Co-Execs.

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2011 PR BUYER’S GUIDE ASSOCIATIONS Electronic Retailing Assn., 2000 N. 14th International PR Assn., IPRA, 12 Dunley National School PR Assn., 15948 St., #300, Arlington, VA 22201. 800/987- Hill Court, Ranmore Common, Dorking, Derwood Rd., Rockville, MD 20855. 6462; 703/841-1751. www.retailing.org. Surrey, RH5 6SX, U.K. 44 1483 280 130. 301/519-0496; fax: 301/519-0494. Julie Coons, Pres. & CEO. www.ipra.org. www.nspra.org. Rich Bagin, Exec. Dir.

Entertainment Publicists Professional Int’l Women’s Media Foundation, 1625 National Writers Assn., 10940 S. Parker Society, P.O. Box 5841, Beverly Hills, K St., NW, #1275, Washington, DC 20006. Rd., #508, Parker, CO 80134. 303/841- CA 90209. 888/399-EPPS (3777); 202/496-1992; fax: 202/496-1977. 0246. www.nationalwriters.com. Sandy fax: 310/452-9005. www.eppsonline.org. [email protected]. Liza Gross, Exec. Dir. Whelchel, Exec. Dir. Marilyn Finegold, Admin. Dir. Issue Management Council, 207 New England Society for Healthcare Fair Media Council, c/o Briarcliffe Loudoun St. S.E., Leesburg, VA 20175. Comms., PO Box 336, Rowley, MA College, 1055 Stewart Ave., Bethpage, NY 703/777-8450. www.issuemanagement.org. 01969. 978/948-8600. www.neshco.org. 11714. 516/224-1860. www.fairmedia Teresa Yancey Crane, Pres. Kelly Woodsum, Exec. Dir. council.org. Jaci Clement, Exec. Dir. LACP - League of American Comms. New York Financial Writers Assn., P.O. Florida PR Assn., 40 Sarasota Ctr. Blvd., Professionals, 11622 El Camino Real, Box 338, Ridgewood, NJ 07451. 201/612- #107, Sarasota, FL 34240. 941/365-2135. #100, San Diego, CA 92130. 800/709- 0100. www.nyfwa.org. www.fpra.org. Cheray Keyes-Shima, LACP. www.lacp.com. Tyson Heyn, New York Market Radio Assn. Christopher Carroll, Co-Exec. Directors. Founder. , 125 W. 55th St., 21st flr., New York, NY 10019. Healthcare Businesswomen’s Assn., 373 National Assn. of Broadcasters, 1771 N 646/254-4493. www.nymrad.org. Deborah Route 46 West, Bldg. E, #215, Fairfield, NJ St., N.W., Washington, DC 20036. Beagan, Exec. Dir. 07004. 973/575-0606; fax: 973/575-1445. 202/429-5300. www.nab.org. Dennis New York Women in Communications, www.hbanet.org. Carol Davis-Grossman, Wharton, Exec. VP, Media Rels. 355 Lexington Ave., 15th flr., New York, Exec. Dir. National Assn. of Business Political NY 10017-6603. 212/297-2133; fax: 212/370-9047. www.nywici.org; info@ Hospitality Sales & Mktg. Assn. Int’l. Action Committees, 101 Constitution , nywici.org. Maria Ungaro, Exec. Dir. 1760 Old Meadow Rd., #500, McLean, VA Ave., N.W., #L-110, Washington, DC 22102. 703/506-3280; fax: 703/506-3266. 20001. 202/341-3780. www.nabpac.org. Online News Assn. Geoff Ziebart, Exec. Dir. , P.O Box 65741, www.hsmai.org. Fran Brasseux, Exec. Washington, DC 20035. 646/290-7900. Dir.; Jason Smith, VP, Comms. National Assn. of Government [email protected]; www.journalists.org. Jane McDonnell, Communicators, 201 Park Washington Institute for PR, Univ. of Florida, P.O. Exec. Dir. Court, Falls Church, VA 22046. 703/538- Box 118400, 2096 Weimer Hall, 1787. www.nagconline.org. Elizabeth Gainesville, FL 32611-8400. 352/392- Partnership in Print Production, a Armstrong, Exec. Dir. 0280. www.instituteforpr.org. Robert Network of IDEAlliance, 1421 Prince St, Grupp, Pres. & CEO. National Assn. of Personnel Services #230, Alexandria, VA22314. 703/837-1070. , www.idealliance.org. David Steinhardt, CEO. 131 Prominence Ct., #130, Dawsonville, International Association of Business GA 30534. Tel: 706/531-0060. Pennsylvania Assn. for Gov’t Relations Communicators, 601 Montgomery St., , www.recruitinglife.com. Conrad Taylor, PO Box 116, Harrisburg, PA 17108. #1900, San Francisco, CA 94111. 415/544- Pres. 4700; fax: 415/544-4747. www.iabc.com. 717/540-4391; fax: 717/657-9708. www.pagr.org. Christine Corrigan, Exec. Dir. Julie Freeman, Pres; Paige Wesley, VP, National Black PR Society, 9107 Wilshire Mktg. & Comms. Blvd., #450, Beverly Hills, CA 90210. Philadelphia PR Assn., PO Box 579, International Assn. of Business 888/976-0005. www.nbprs.org. Wynona Moorestown, NJ 08057. 215/557-9865. Redmond, Pres. Communicators, Washington, D.C. www.ppra.net. Denise Downing, Exec. Dir. Chapter, 10378 Democracy Lane, Ste. A, National Foundation for Women Fairfax, VA 22030. 703/267-2322; Professional Marketing Forum, 422 Legislators, 910 16th St., N.W., #100, fax: 703/691-0866. www.iabcdc.org. Salisbury House, London Wall, London, Washington, DC 20006. 202/293-3040; Sherri Core, Dir. of Administration. EC2M 5QQ, U.K. 44 20 7786 9786; fax: fax: 202/293-5430. www.womenlegisla 44 20 7786 9799. Jo Summers, PM Forum tors.org. Robin Read, Pres. & CEO. International Assn. of Online Regional Dir. – N.Y. Communicators , Rowan University, 37 National Hispanic Media Coalition, 55 Promotional Products Assn. Int’l. Bozorth Hall, 201 Mullica Hill Rd., , 3125 S. Grand Ave., Pasadena, CA 91105. Skyway Circle North, Irving, TX 75038- Glassboro, NJ 08028. [email protected]; 626/792-6462. [email protected]. Alex 3526. 888/426-7724; 972/258-3041; www.onlinecommunicators.org. Nogales, Pres. & CEO fax: 972/258-3092. www.ppa.org. Anne Lardner, Sr. Mgr., Public Affairs. International Assn. of Speakers National Investor Relations Institute, Bureaus, 3933 S. McClintock Dr., #505, 8020 Towers Crescent Dr., #250, Vienna, Public Affairs Council, 2033 K St., #700, Tempe, AZ 85282. 480/839-1423; VA 22182. 703/506-3570; fax: 703/506- Washington, DC 20006. 202/872-1790; fax: 480/603-4141. www.iasbweb.org. 3571. www.niri.org. Jeffrey D. Morgan, fax: 202/835-8343. www.pac.org. Douglas Marie Fredette, Exec. Dir. Pres. & CEO. Pinkham, Pres.

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2011 PR BUYER’S GUIDE ASSOCIATIONS Public Relations Office Managers Assn. Software and Information Industry Association TRENDS Annual All-Media (PROMA), c/o Bonnie Ott Promotions, Assn., 1090 Vermont Ave., NW, 6th flr., Contest, a division of Columbia Books, 305 E. 40th St., New York, NY 10016. Washington, DC 20005. 202/289-7442; 8120 Woodmont Ave., #110, Bethesda, 212/338-0333; fax: 212/338-0330. fax: 202/289-7097. www.siia.net. Ken MD 20814. 202/464-1662. Fee: $85 per www.bonnieott.com. Bonnie Ott, Dir. Wasch, Pres. entry. www.associationtrends.com. Brittany Carter. Public Relations Society of America Texas PR Assn., 1809 Connors Cove, (PRSA), 33 Maiden Lane, 11th flr., New Cedar Park, TX 78613. 512/479-0425. Associations Advance America Awards, York, NY 10038. 212/460-1400. www.tpra.com. ASAE & The Center for Assn. Leadership, www.prsa.org. Arthur Yann, VP, PR. 1575 I St., N.W., #1100, Washington, DC Washington Women in PR, Washington 20005-1103. 202/626-2723; fax: 202/371- PRSA/Georgia, 4971 Staverly Lane, Square, P.O. Box 65297, Washington, DC 8315. www.asaecenter.org. Robert Hay, Norcross, GA 30092. 770/449-6369; fax: 20035. [email protected]; www.wwpr.org. Mgr., Public Policy. 770/449-6589. www.prsageorgia.org. Denise Grant. Word of Mouth Marketing Assn., 65 Astrid Awards, Sponsored by MerComm, East Wacker Pl., #500, Chicago, IL 60601. Inc., 500 Executive Blvd., Ossining-on- PRSA/New York Chapter, 41 Madison 312/853-4400. www.womma.org. Kristen Hudson, NY 10562. 914/923-9400. Ave., 5th flr., New York, NY 10010. Smith, Exec. Dir. www.mercommawards.com. Reni L. Witt, 212/228-7228; fax: 973/575-1445. Pres. www.prsany.org. [email protected]. 2010 Women in Government Relations, 801 Pres.: Irene Z. Maslowski, APR. N. Fairfax St., #211, Alexandria, VA Audio-Visual Awards (AVA), Association 22314. 703/299-8546; fax: 703/299-9233. of Marketing and Communication PRSA/National Capital Chapter, 10378 www.wgr.org. Emily Bardach, Exec. Dir. Professionals, 2320 Superior Dr., Ste A, Democracy Lane, Ste. A, Fairfax, VA Arlington, TX 76013. 817/276-9829. 22030. 703/691-9212. www.prsa-ncc.org. www.avaawards.com. Sherri Core, Chapter Mgr. AWARDS/PROGRAMS Bell Ringer Awards, Publicity Club of Publicity Club of Chicago , PO Box Adrian Awards New England, 131 DW Hwy., #521, 18187, Chicago, IL 60618. 773/463-5560; , Hospitality Sales & Mktg Nashua, NH 03060. 603/718-8675. fax: 773/463-5570. www.publicity.org. Assn. Int’l, 1760 Old Meadow Rd., #500, www.pubclub.org/bellringer-awards. Suzanne Woolford. McLean, VA 22102. 703/506-3280; fax: Lauren Howe, Pres.; Donna Gulick, VP, 703/506-3266. www.hsmai.org. Fran Awards. Publicity Club of New England, 131 DW Brasseux, Exec. VP; Jason Smith, VP, Hwy., #521, Nashua, NH 03060. 603/718- Comms. Big Apple Awards, Public Relations 8675. www.pubclub.org. Lauren Howe, Pres. Society of America-N.Y. Chapter, 41 Advertising Woman of the Year Award , Madison Ave., 5th flr., New York, NY Publicity Club of New York, P.O. Box Advertising Women of New York, 25 W. 45th 10010. 212/228-7228. [email protected]; 6765, FDR Station, New York, NY 10150- St., #403, New York, NY 10036. 212/221- www.prsany.org. Irene Maslowski, Pres. 6765. 212/978-7269. www.publicityclub.org. 7969. www.awny.org. Liz Schroeder, Exec. Peter Himler, Pres. Dir. Blackbook AR100 Award Show, c/o The Black Book, 27 W. 20th St., #701, New Radio Television Digital News Assn., 529 AME - Adv. & Marketing Effectiveness York, NY 10011. 212/979-6700. 14th St., N.W., #425, Washington, DC Awards, Adv., Marketing and PR cam- www.blackbook.com. Joe Resudek, Pres. 20045. 202/659-6510; fax: 202/223-4007. paigns, 260 W. 39th St., 10th flr., New & CEO. www.rtnda.org. Jane Nassiri, Exec. Dir. York, NY 10018. 212/643-4800. www.AMEawards.com. Rose Anderson, Blue Pencil & Gold Screen Awards, Society for Healthcare Strategy & Exec. Dir. National Assn. of Government Market Development, 155 N. Wacker Dr., Communicators, 201 Park Washington #400, Chicago, IL 60606. 312/422-3888. American Hotel & Lodging Assn.’s Stars of Court, Falls Church, VA 22046. 703/538- www.shsmd.org. Lauren Barnett, Exec. Dir. the Industry Awards, 1201 New York Ave., 1787. www.nagc.com. Elizabeth Armstrong, NW, #600, Washington, DC 20005. 202/289- Exec. Dir. Society of American Business Editors 3100; 202/289-3199. www.ahla.com. and Writers, Inc., Walter Cronkite School Kathryn Potter, Sr. VP, Mktg. & Comms. Bronze Anvil Award of PR Society of of Journalism and Mass Comms., Arizona America, 33 Maiden Lane, 11th flr., New State Univ., 555 N. Central Ave., #302, ARC Awards, Sponsored by MerComm, York, NY 10038. 212/460-1400. Phoenix, AZ 85004. 602/496-7862. Inc. 500 Executive Blvd., Ossining-on- www.prsa.org. Arthur Yann, VP, PR. Hudson, NY 10562. 914/923-9400. Society of American Travel Writers www.mercommawards.com. Reni L. Witt, Bulldog Awards for Media Relations, (SATW), 11950 W. Lake Park Dr., #320, Pres. Bulldog Reporter, 124 Linden St., Milwaukee, WI 53224. 414/359-1625. Oakland, CA 94607. 510/596-9300. www.satw.org. Dale Leatherman, Pres. APEX Awards, Communication Concepts, 800/959-1059. www.bulldogreporter.com. Inc., 7481 Huntsman Blvd., #720, Society of Professional Journalists, 3909 Springfield, VA22153-1648; 703/643-2200; Chase Award, Issue Management Council, N. Meridian St., Indianapolis, IN 46208- fax: 703/643-2329. info@ApexAwards; 207 Loudoun St. S.E., Leesburg, VA 20175. 4045; 317/927-8000; fax: 317/920-4789. www.ApexAwards.com. John De Lellis, 703/777-8450. www.issuemanagement.org. www.spj.org. Joe Skeel, Exec. Dir. Editor and Publisher. Teresa Yancey Crane.

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2011 PR BUYER’S GUIDE BOOKS Clarion Awards, Assn. for Women in Golden World Awards, International PR PR News Platinum PR Awards, Access Communications, 3337 Duke St., Assn., 12 Dunley Hill Court, Ranmore Intelligence LLC, 4 Choke Cherry Rd., Alexandria, VA 22314. 703/370-7436. Common, Dorking, Surrey RH5 6SX, U.K. Rockville, MD 20850. 301/354-2000. www.womcom.org. Pamela Valenzuela, 44 1483 280 130. www.ipra.org. Exec. Dir. PRWeek Awards, 114 W. 26th St., New Hermes Creative Awards, Association of York, NY 10001. 646/638-6000. CLIO Awards, 770 Broadway, 7th flr., Marketing and Communication New York, NY 10003. 212/683-4300. Professionals, 2320 Superior Dr., Ste A, Paul M. Lund Public Service Award of www.clioawards.com. Karl Vontz, Dir., Arlington, TX 76013. 817/277-4040. PR Society of America, 33 Maiden Lane, CLIO Awards. www.hermesawards.com. 11th flr., New York, NY 10038. 212/460- 1400. www.prsa.org. Arthur Yann, VP, PR. CODiE Awards, Software & Information iNova Awards, Sponsored by MerComm, Industry Assn., 1090 Vermont Ave., N.W., Inc., 500 Executive Blvd., Ossining-on- Public Relations Professional of the Year 6th flr., Washington, DC 20005. 202/289- Hudson, NY 10562. 914/923-9400. Award of PR Society of America, 33 7442. www.siia.net/codies. Ken Wasch, Pres. www.mercommawards.com. Reni L. Witt, Maiden Lane, 11th flr., New York, NY Pres. 10038. 212/460-1400. www.prsa.org. ECHO Awards, Direct Marketing Assn., Arthur Yann, VP, PR. 1120 Ave. of the Americas, 13th flr., Magellan Awards, LACP - League of New York, NY 10036. 212/768-7277. American Comms. Professionals, 11622 El ReBrand 100 Global Awards, P.O. Box www.dma-echo.org. Lawrence Kimmel, Camino Real, #100, San Diego, CA 92130. 6791, Providence, RI 02940. 401/277- CEO. 858/227-9200; 800/709-LACP. www.lacp.com. 4877. www.rebrand.com. Excellence in Automotive PR Awards MarCom Awards , , Association of Marketing Sigma Delta Chi Awards, c/o Society of Automotive PR Council, 1301 W. Long and Communication Professionals, 2320 Professional Journalists, Eugene S. Lake, #225, Troy, MI 48098. 248/952- Superior Dr., Ste A, Arlington, TX 76013. Pulliam National Journalism Center, 3909 6401, ext 225. www.autopr.org. Glenn 817/303-2769. www.marcomawards.com. N. Meridian St., Indianapolis, IN 46208- Stevens, Exec. Director 4045. 317/927-8000. www.spj.org. Joe Matrix Awards, NY WICI, 355 Lexington Skeel, Exec. Dir. Galaxy Awards, sponsored by MerComm Ave., 15th flr., New York, NY 10017. Inc., 500 Executive Blvd., Ossining-on- 212/297-2133; fax: 212/370-9047. Silver Anvil Awards of PR Society of Hudson, NY 10562. 914/923-9400. www.nywici.org. Maria Ungaro, Exec. Dir. America www.mercommawards.com. Reni L. Witt, , 33 Maiden Lane, 11th flr., New Pres. Mercury Awards, Sponsored by York, NY 10038. 212/460-1400. MerComm, Inc., 500 Executive Blvd., www.prsa.org. Arthur Yann, VP, PR Gold Anvil Award of PR Society of Ossining-on-Hudson, NY 10562. 914/923- America, 33 Maiden Lane, 11th flr., 9400. www.mercommawards.com. Reni Silver Apple Awards, Direct Marketing New York, NY 10038. 212/460-1400. L. Witt, Pres. Club of New York, 54 Adams St., Garden www.prsa.org. Arthur Yann, VP, PR City, NY 11530. 516/746-6700, ext. 201. NAGC Communicator of the Year www.dmcny.org. Gold Circle Awards, ASAE & The Center Award, National Assn. of Government for Assn. Leadership, 1575 I St., NW, Communicators, 201 Park Washington Ct., Silver Spur/Best of Texas Awards, Texas #1100, Washington, DC 20005. 202/626- Falls Church, VA 22046. 703/538-1787. PR Assn., 1809 Connors Cove, Cedar Park, 2723. www.asaecenter.org. John H. www.nagc.com. Elizabeth Armstrong, TX 78613. 512/479-0425. www.tpra.com. Graham, Pres. & CEO; Jakub Konysz, Exec. Dir. Mgr., Public Relations Society for Technical Communication, New Jersey Awards, New Jersey Adv. Newsletter Competition, 9401 Lee Hwy., Gold Ink Awards, North American Club, 199 Prospect Ave., P.O. Box 7250, #300, Fairfax, VA 22031. 703/522-4114; Publishing Co., 1500 Spring Garden St., North Arlington, NJ 07031. 201/998-5133; fax: 703/522-2075. www.stc.org. 12th flr., Philadelphia, PA 19130. 215/238- fax: 201/998-7839. www.njadclub.org. 5300; 888/627-2630; fax: 215/409-0100. The Telly Awards, 19 W. 21st St., #602, New York Festivals, International www.goldink.com. Mike Cooper. New York, NY 10010. 212/675-3555. Television & Film Awards, International www.tellyawards.com. Gold Quill Awards, International Assn. of Advertising Awards, and more. 260 W. 39th Business Communicators, 601 Montgomery St., 10th flr., New York, NY 10018. 212/643- St., #900, San Francisco, CA 94111. 415/ 4800. www.newyorkfestivals.com. 544-4700. www.iabc.com. Julie Freeman, Pres. BOOKS New York Int’l Assn. of Business Jack Felton Golden Ruler Award, Institute Communicators, Communicator of the for PR, Univ. of Fla., P.O. Box 118400, 2096 Year Award, PO Box 7928, FDR Station, Achieve Sales Excellence: The 7 Weimer Hall, Gainesville, FL 32611-8400. New York, NY 10150-7928. 212/253- Customer Rules for Becoming the New 352/392-0280. www.instituteforpr.org. 4092. www.nyiabc.com. Barbara Coen, Sales Professional, by Howard Stevens and Robert Grupp, Pres. & CEO. Chapter Admin. Theodore Kinni, Platinum Press, 236 pgs.

Golden Trumpet Awards, Publicity Club Outstanding Educator Award of PR The Age Curve: How to Profit from the of Chicago, PO Box 18187, Chicago, IL Society of America, 33 Maiden Lane, 11th Coming Demographic Storm, by 60618. 773/463-5560; fax: 773/463-5570. flr., New York, NY 10038. 212/460-1400. Kenneth W. Gronbach, Amacom Books, Suzanne Woolford. www.prsa.org. New York, 2008, 268 pages.

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2011 PR BUYER’S GUIDE BOOKS Alice: Alice Roosevelt Longworth, from The Capital Campaign Handbook: How The Confessions of an Ink-Stained White House Princess to Washington to Maximize Your Fund-Raising Wretch: An Insider’s Secrets to Getting Power Broker, by Stacy A. Cordery, Campaign, by David Hauman, The Taft Press, by John Persinos, Larstan Publishing, Viking Adult, 2007, 608 pages. Group, 835 Penobscot Bldg., 645 Griswald Potomac, MD, Sept. 2006, 176 pages. St., Detroit, MI 48226. Alpha Dogs: The Americans Who Conquering Consumerspace: Marketing Turned Political Spin Into a Global Strategies for a Branded World, by Business, by James Harding, Farrar Straus Michael Solomon, Amacom. 1st edition, and Giroux, 2008, 272 pages. April 2003, 276 pages.

The Anatomy of Buzz Revisited: Real- Caplan Communications LLC, 1700 Corporate Greening 2.0: Create and Life Lessons in Word-of-Mouth Rockville Pike, Suite 400, Rockville, MD Communicate Your Company’s Climate Marketing, by Emanuel Rosen, 20852. 301/998-6592. Aric Caplan, Pres. Change & Sustainability Strategies, by Doubleday, New York, NY, 2nd Edition, [email protected]; E. Bruce Harrison, PublishingWorks, 2009, 360 pages. www.caplancommunications.com. 2008, 256 pages. Specialties: Arthur W. Page: Publisher, Public •Publicizes current affairs books, The Creative Side of Public Relations, Relations Pioneer, Patriot, by Noel L. political and business titles. Aspatore Books, 107 pages. Griese, www.anvilpub.com, 427 pages. •Launches new, Crisis Communications: A Casebook non-fiction Author 101: Bestselling Book Publicity, Approach, books for major by Kathleen Fearn-Banks, by Rick Frishman and Robyn Spizman, publishers and Lawrence Erlbaum Assocs., 368 pages. Adams Media, division of F+W authors. The Crisis Manager: Facing Risk and Publications, 2006, 256 pages. •Positions Responsibility, authors on drive by Otto Lerbinger, Beauty Bias , by Deborah Rhode, Oxford time radio, public Lawrence Erlbaum Assocs., 393 pages. University Press, May 2010, 238 pages. radio and radio Critical 2nd Phase of Your Professional networks. Beer and Circus: How Big-Time College Life, by Robert Dilenschneider, Citadel Sports is Crippling Undergraduate In 2006, O’Dwyer’s magazine Trade, 240 pages. Education, by Murray Sperber, Owl honored Caplan Communications Books, 2000, 352 pages. with “O’Dwyer’s Award for Public Damage Control: Why Everything You Communications Excellence.” Know About Crisis Management Is Benchmarking Basics: Looking for a Wrong, by Eric Dezenhall and John Better Way, by James G. Patterson, Crisp Weber, Penguin Group, 212 pages. Capturing Consumers, Publications, 79 pages. by Peter Francese, American Demographics, P.O. Dancing with the Bear: Crisis Best Practice Measurement Strategies, Box 68, Ithaca, NY 14851. 607/273-6343. Management in Eastern Europe, by J. Melcrum Publishing Ltd., 70 W. Hubbard, 192 pages. Michael Willard, Summit Books, 142 pages. #403, Chicago, IL 60610. 1-866/Melcrum. CEO Capital, by Leslie Gaines-Ross, [email protected]. Deadly Spin, by Wendell Potter, John Willey & Sons, 288 pages. Bloomsbury Press, 2010, 288 pages. The Best War Ever: Lies, Damned Lies, The Chief: The Life of William and the Mess in Iraq, by Sheldon Dealing Effectively With The Media, by Randolph Hearst, by David Nasaw, Rampton, John Stauber, Tarcher/Panquin, John Wade, Crisp Publications, 83 pages. Mariner Books, 704 pages. New York, Sept. 2006, 241 pages. Desperate Networks, by Bill Carter, The Clinton Tapes, by Taylor Branch, Branding Only Works on Cattle: The Doubleday, New York, 2006, 404 pages. New Way to Get Known (and Drive Simon & Schuster, 2009, 720 pages. Your Competitors Crazy), by Jonathan Developing and Enforcing a Code of Salem Baskin, Business Plus, New York, The Cluetrain Manifesto: The End of Business Ethics, by Gary Ward, Pilot NY, 2008, 261 pages. Business As Usual, by Christopher Locke, Books, PO Box 2102, Greenport, NY Rick Levine, Doc Searls, David Weinberger, 11944. 516/477-1094, 47 pages. Building Buzz: How to Reach and Perseus Publishing, 190 pages. Impress Your Target Audience, by Dispensing With the Truth, by Alicia Marisa D’Vari, Career Press, Franklin Complete Publicity Plans: How to Mundy, St. Martin’s Press, 402 pages. Lakes, NJ, 2005, 253. pages. Create Publicity That Will Spark Media Exposure and Excitement, by Sandra E-Mail Selling Techniques: That Really Bush at War, by Bob Woodward, Simon Beckwith, Adams Media Corp., 1st edition, Work, by Stephan Schiffman, Adams & Schuster, 416 pages. 352 pages. Media, 147 pages.

Business-to-Business Communications Confessions from the Corner Office: 15 The Elusive Fan: Reinventing Sports in Handbook, by Fred Messner, Assn. of Nat’l Instincts That Will Help You Get There, a Crowded Marketplace, by Irving Rein, Advertisers, Publications Dept., 155 E. 44th by Scott Aylward and Pattye Moore, John Philip Kotler and Ben Shields, McGraw- St., New York, NY 10017, 302 pages. Wiley & Sons, Inc., 229 pages. Hill, June 2006, 300 pages.

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2011 PR BUYER’S GUIDE BOOKS Emotional Branding: How Successful Guerilla PR: How to Wage An Effective In the Line of Fire: How to Handle Brands Gain the Rational Edge, by Daryl Publicity Campaign..., Without Going Tough Questions...When it Counts, by Travis, Crown Business, 302 pages. Broke. Michael Levine, HarperBusiness, 10 Jerry Weissman, Pearson/Prentice Hall, E. 53rd St., New York, NY 10022, 256 pages. Upper Saddle River, NJ, 2005, 185 pages. Eyewitness to Power: The Essence of Leadership, Nixon to Clinton, David Guerrilla Publicity, by Jay Conrad, Rick The Inside Advantage: The Strategy Gergen, Simon & Schuster, 2000, 384 Frishman, Jill Lublin, Adams Media Corp, That Unlocks the Hidden Growth in pages. 304 pages. Your Business, by Robert H. Bloom with Dave Conti, McGraw-Hill, 222 pages. Everything You Ever Wanted to Know Handbook of Management Consulting About Social Media, But Were Afraid to Services, by Samuel W. Barcus III and Integrated Marketing Communications: Ask…:Building Your Business Using Joseph W. Wilkinson, McGraw-Hill. 11 Putting it Together & Making it Work, by Consumer Generated Media, by Hilary West 19th St., New York, NY 10011. Done E. Schultz, Stanley Tannenbaum, Robert JM Topper, iUniverse, Inc., Bloomington, 212/337-5945. 800/531-0007, 768 pages. F. Lauterborn, McGraw-Hill. 218 pages. IN, 2009, 172 pages. The Hero’s Farewell: What Happen’s Integrity: The Courage to Meet the The Fall of Advertising and the Rise of When CEOs Retire, by Jeffrey Demands of Reality, by Dr. Henry Cloud, PR, by Al Ries and Laura Ries, Harper Sonnenfeld, Oxford University, 200 Collins, an imprint of HarperCollins Business Publishers, 320 pages. Madison Ave., New York, NY 10016. Publishers, New York, 2006, 292 pages. 800/334-4249, 1991, 336 pages. Father of Spin, by Larry Tye, Crown International Communications Publishers, 201 East 50th St., NY,NY 10022. High Visibility: Transforming your Strategy: Developments in Cross- Personal and Professional Brand, by Cultural Communications, PR and The Flak: A PR Journey, by J. Michael Irving Rein and Philip Kotler, with Social Media, by Silvia Cambie and Yang- Willard, Vidalia House Publishing, Michael Hamlin and Martin Stoller, May Ooi, Kogan Page, London and Ukraine, 1st edition, 393 pages. McGraw Hill, New York, NY, January Philadelphia, 2009, 222 pages. 2006, 366 pages. Forecasting for Control & Profit, by International Libel & Privacy Handbook: David A. Bowers, Crisp Publications, 70 How to Create Winning Employee A Global Reference for Journalists, Publications, pages. by Patrick Williams, Joe Publishers, Webmasters, and Lawyers, by Williams Comms. Charles J. Glasser Jr., Bloomberg Press, New The Fortune Tellers, by Howard Kurtz, York, 2006, 391 pages. Free Press, 2000, 382 pages. How to Find Business Intelligence in Washington, Washington Research Pub., Investor Relations: The Art of Franklin & Lucy: President Roosevelt, P.O. Box 19005, Washington, DC 20036- Communicating Value, Four Basic Steps Mrs. Rutherfurd, and the Other 9005. 202/333-3533. to a Successful IR Program & Creating Remarkable Women in His Life, by the Ultimate Communications Platform, Joseph E. Perciso, Random House, New How to Get Publicity (And Make the by Jeffrey Corbin, Aspatore Books, York, 2008. Most of It Once You’ve Got It), by www.aspatore.com. William Parkhurst, HarperBusiness, 2000, Free Publicity: A TV Reporter Shares the 287 pages. A Journalistic Approach to Good Secrets for Getting Covered on the News, Writing: The Craft of Clarity, by Robert by Jeff Crilley, Brown Books, 128 pages. How to Win in Washington, Blackwell Publishers, c/oAIDC, P.O. Box 20, Williston, M. Knight, Iowa State Univ. Press, 269 Full Frontal: That “Ole Time” PR, by VT 05495. 800/488-2665. #27. 161 pages. pages. Richard Laermer with Michael Law of Public Communication, Princhinello, Bloomberg Press, 256 pages. How to Write and Give a Speech, by Joan 2nd ed., Detz, St. Martin’s Press, 175 Fifth Ave., by Kent Longman Middleton, Allyn & Getting New Clients, by Richard Connor, New York, NY 10010. 800/288-2131. Bacon. 624 pages. Wiley, 1 Wiley Dr., Somerset, NJ 08875, 1992. 204 pages. Lesly’s Handbook of PR & Comms., 1988, 304 pages. by Idea Selling, by Sam Harrison, How Philip Lesly, McGraw-Hill, 224 pages. Getting Over Yourself, by Barbara Rocha, Books, Cincinnati, 2010, 248 pages. Lipstick on a Pig: Winning in the No- Barbara, Bouldin Hill Press, 214 pages. Ideawise: How to Transform your Ideas, Spin Era by Someone Who Knows the Getting Your 15 Minutes of Fame and by Steven Rivkin and Frasre P. Seitel, Game, by Torie Clarke, Free Press, A More!, by Edward Segal, John Wiley & Sons. HarperJohnWiley & Sons, 256 pages, Division of Simon & Schuster, New York, NY, 2006, 254 pages. Give and Take: A Candid Account of Image Marketing: Using Public Corporate Philanthropy, Levy, Reynold, Perception to Attain Business The Little Green Marketing Book, by Harvard Business School Press, 1999. $17. Objectives, by Joe Marconi, McGraw- Tim McMahon, Spring Rain Publishing, Amazon.com. 235 pages. Hill. 256 pages. New York, 2004, 89 pages.

Guerilla Marketing For Writers, by Jay In The Court Of Public Opinion: Winning The Lost Art of the Great Speech: How Conrad Levinson and Rick Frishman, Your Case with Public Relations, John to Write One-How to Deliver it, Larsen. F&W Publishing. 2001, 292 pages. Wiley & Sons, 1st edition, 258 pages. American Mgmt. Assn., 288 pages.

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2011 PR BUYER’S GUIDE BOOKS Make Your Events Special: How to Plan Marketing Myths that are Killing New Dimensions in Investor Relations, and Organize Successful Special Events Business: The Cure for Death Wish by Bruce Marcus and Sherwood Wallace, for Non-profit Organizations, by Ted Marketing, by Kevin J. Clancy and Robert 1700 2nd St., #202, Highland Park, IL Geier, Cause Effective, 1986, 39 W. 14th S. Shulman, McGraw-Hill, 11 W. 19th St., 60035, 847/296-4200. St., #408, New York, NY 10011. 212/807- New York, NY 10019. 212/337-5945. 308 6896, 127 pages. pages. The New PR: An Insider’s Guide to Changing the Face of Public Relations, Making News in the Digital Era, by Marketing PR: The Hows That Make it by Phil Hall, Larstan Publishing, 181 pages. David E. Henderson, iUniverse, Inc., Work, by Rene A. Henry Jr., Iowa State Bloomington, IN, 2009, 170 pages. Press. 2121 S. State Ave., Ames, IA 50014- No Such Thing As Over-Exposure: 8300, 800/862-6657, 296 pages. Inside the Life and Celebrity of Donald Making the News: A Guide for Activists Trump, by Robert Slater, Prentice-Hall, and Non Profits, by Jason Salzman, Marketing With Newsletters, EFG Upper Saddle River, N.J., 247 pages. Perseus Books Group, 304 pages. Communications, 6614 Pernod Ave., St. Louis, MO 63139-2149. 800/264-6305. Nonprofit Organization Handbook, by Making Your Point: Communicating Tracy Connors, McGraw-Hill, 1221 Ave. Effectively with Audiences of One to Marketing Your Consulting and of Americas, New York, NY 10020. One Million, by David Bartlett, St. Professional Services, by Richard Connor 800/262-4729, 1988, 784 pages Martins’ Press, New York, NY, 2008, 259 Jr., Richard A. Crisp Publications. pages. Office Emails That Really Click, by Marketing Your Practice: A Practical Maureen Chase and Sandy Trupp, Aegis Guide to Client Development, Manage the Media: (Don’t Let the by Austin Publishing Group, 796 Aquidneck Ave., Media Manage You), by William G. Anderson, 1986, American Bar Assn., Newport RI, 02842, 800/828-6961, 150 Holstein, Harvard Business School Press, 750 N. Lake Shore Dr., Chicago, IL 60611, pages. 2008, 112 pages. 312/988-5555. 204 pages. Official PR Salary & Bonus Survey, Media Relations - From a Journalist’s Managing a PR Firm for Growth and Spring Associates, 10 East 23rd St., New Perspective, Profit, Second Edition, by A.C. Croft. by David Henderson, York, NY 10010. 212/777-JOBS. Dennis Amazon.com or from the author, 140 iUniverse, Inc., Lincoln, Neb., March Spring. 2005, 118 pages. Cathedral Rock Drive, Sedona, AZ 86351. (928/284-9054) [email protected]. On Deadline: Managing Media Media Relations Strategies During Relations, Emergencies, A Crisis Communication by Carole Howard, Wilma Managing Crises Before They Happen: Management Guide, Mathews, Waveland PR Inc., 346 pages. What Every Executive and Manager Lukaszewski Group, Ten Bank St., White Plains, NY 10606, 213 Needs to Know About Crisis 140 Characters: A Style Guide for the pages. Management, by Ian Mitroff, Gus Short Form, by Dom Sagolla, John Wiley Anagnos, Oct. 2000. The Media Savvy Leader: Visibility, & Sons, Inc., Hoboken, NJ, 2009, 179 pages. Influence, and Results in a Competitive Online Public Relations: A Handbook Managing for Results, by Peter Drucker, World, by David Henderson, Robert D. for Practitioners, Peter, Harper Business, 256 pages. Reed Publishers, Bandon, OR, 2009, 272 pages. by James Horton, Quorum Books, 328 pages. Managing Public Relations, James Media Training: A Complete Guide To Controlling Your Image, Message, & Online Public Relations: A Practical Grunig, HBJ College Publishers, 301 Guide to Developing an Online Strategy Commerce, #3700, Fort Worth, TX 76102. Sound Bites, by TJ Walker, Media in the World of Social Media, by David 800/447-9479, 550 pages. Training Worldwide, New York, N.Y., 1st Edition, December 2004, 176 pages. Phillips and Philip Young, Kogan Page, London and Philadelphia, 2nd Edition, Managing the Corporate Image: The Milestones in Mass Communications 2009, 274 pages. Key to Public Trust, by James G. Gray, Research, by Shearon Lowery, Addison Jr., Quorum Books. 174 pages. Wesley Publishing, 1987, 415 pages Ovations International, Inc., 3481 Wildwood St., Yorktown Heights, NY Managing the Professional Service Mind Your X’s & Y’s: Satisfying the 10 10598. 914/245-9721. Matthew Firm, by David H. Maister, The Free Cravings of a New Generation of Cossolotto. [email protected]; Press, 1230 Ave. of the Americas, New Consumers, by Lisa Johnson with Cheri www.ovations.com. York, NY 10020, 384 pages. Hanson, Free Press, 275 pages. A Passion for Winning: Fifty Years of Moses: CEO, Lessons in Leadership, by Promoting Legendary People and The Marketer’s Guide to PR in the 21st Robert Dilenschneider, New Millennium, Products, by Aaron D. Cushman, Century, by Thomas L. Harris & Patricia 2004, 192 pages. Lighthouse Point Press, Pittsburgh, PA, T. Whalen, Thomson, New York, NY, 2004, 263 pages. 2006, 287 pages. Networking Magic: Find the Best - from Doctors, Lawyers, and Accountants to Perfecting the Pitch: Creating Publicity Marketing: An Introduction, Prentice Homes, Schools, and Jobs, by Rick Through Media Rapport, by Benjamin Hall, P.O. Box 11071, Des Moines, IA Frishman and Jill Lublin with Mark Steisel Lewis, Larstan Publishing, N. Potomac, 50336-1071, 800/947-7700, 714 pages. Adams Media,Avon, Mass., 2004, 264 pages. MD, 2007, 186 pages.

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2011 PR BUYER’S GUIDE BOOKS Permission Marketing: Turning The PR Crisis Bible: How to Take Read at Your Own Risque: A Treasury Strangers into Friends, and Friends into Charge of The Media When All Hell of America’s 200 Most Offensive Adult Customers, by Seth Godin, Simon & Breaks Loose, by Robin Cohn, Truman Humor Classics, by Ted Pincus, Jones Schuster, 256 pages. Talley Books, 2000, 304 pages. Harvest Publishing, 2008, 252 pages.

The Persuasion Explosion, by Art PR Handbook, by Robert Dilenschneider, Rebuilding Brand America, by Dick Stevens, Acropolis Books Ltd., 202/334- Dartnell, 4660 No. Ravenswood Ave., Martin, AMACOM/American Management 4927, 224 pages. Chicago, IL 60640. 800/621-5463. Assn., 296 pages.

Planned Television Arts (PTA) and Presentation Training A - Z, by TJ The Reporter’s Handbook, by John PTA*Satellite, 1110 Second Ave., New Walker, Media Training Worldwide, Feb. Ullman and Jan Colbert, Bedford/St York, NY 10022. 212/583-2718. feinblumb 2005, 181 pages. Martins, 457 pages. @plannedtvarts.com; www.plannedTVarts Reputation Management: The Key to .com. Brian Feinblum, VP. Primal Branding, by Patrick Hanlon, Free Press, New York, 2006, 246 pages. Successful PR and Corporate Communication, by John Doorley and Polls and Surveys, by Norman Bradburn, Privileged Son: Otis Chandler and the Helio Fred Garcia, Taylor & Francis Jassey-Bass, 350 Sansome St., San Rise and Fall of the L.A. Times Dynasty, Group, 432 pages. Francisco, CA 94104, 1988, 249 pages. by Dennis McDougal. Da Capo Press, 528 pages. Revenge of Brand X: How To Build a The Portfolio Bubble: Surviving Big Time Brand on the Web or Professionally at 60, by J. Michael Product Life Cycle and Product Anywhere Else, by Rob Frankel. Frankel Willard, Vidalia House, Charlotte, N.C., Management, by Sak Onkvist and John & Anderson, 275 pages. February 2005, 196 pages. Shaw, Quorum Books, 172 pages. Revolt in the Boardroom: The New Rules Power and Influence, by Robert Public Relations In The Integrated Health of Power in Corporate America, by Allan Dilenschneider, Prentice-Hall, P.O. Box Care Organization, by Tom Vitelli, Tom, Murray, HarperCollins, 268 pages. 11071, Des Moines, IA 50336-1071. Health Academy Press, 300 pages. Rousing Creativity: Think New Now, by The Power House: Robert Keith Gray Public Relations Kit for Dummies, by Floyd Hurt, Crisp Publications, 163 pages. and the Selling of Access and Influence Eric Yaverbaum and Bob Bly, IDG Books Rules of Thumb for Business Writers, in Washington, by Susan B. Trento, St. Worldwide, 384 pages. by Martin’s Press, New York, NY. Diana Roberts Wienbroer, Elaine Hughes Public Relations: Strategies & Tactics, and Jay Silverman, McGraw-Hill, New by York, May 2005, Paperback, 2nd Edition, Power Public Relations, by Leonard Dennis Wilcox, Allyn & Bacon, 640 pages. 240 pages. Saffir, NTC Publishing Group, 4255 West Touhy Ave., Lincolnwood, IL 60646-1975. Public Relations: The Necessary Art, by A Scientist’s Guide to Talking with the David Haberman, Blackwell Publishing, Media: Practical Advice from the Union Power PR: A Street Fighters Handbook 424 pages. of Concerned Scientists, by Richard of Winning PR, by Dennis Cole Hill., Hayes and Daniel Grossman, Rutgers Public Relations and the Social Web: Lifetime Books, Fell Publishers, 2131 University Press, New Brunswick, 2006, Hollywood Blvd., #204, Hollywood, FL How to Use Social Media and Web 2.0 in 200 pages. 33020. 305/925-5242. Communications, by Rob Brown, Kogan Page, London and Philadelphia, 2009, 182 Searching For A Corporate Savior: The Powerlines: Words That Sell Brands, pages. Irrational Quest for Charismatic CEOs, Grip Fans & Sometimes Change by Rakesh Khurana, Princeton Univ. Press, History, by Steve Cone, Bloomberg Press, The Public Relations Writer’s Handbook, 320 pages. New York, 2008, 251 pages. by Mary Aronson, Don Spetner and Carol James, Jossey-Bass, 368 pages. The Skinny About Best Boys, Dollies, Practical Public Relations, by Sam Green Rooms, Leads, and Other Media Black, Prentice-Hall, Box 11071, Des Public Relations Writing: The Essentials Lingo: The Language of the Media, by Moines, IA 50336. 800/947-7700. of Style and Format, by Thomas Bivins, Richard Weiner, Random House, 2006, McGraw-Hill College, 385 pages. 304 pages. The Practice of PR., Fraser P. Seitel, Macmillan Publishing Co., 201 West 103rd Publicity for Nonprofits: Generating So Wrong for So Long: How the Press, St., Indianapolis, IN 46290, 800/428-5331. Media Exposure That Leads to the Pundits – and the President – Failed Awareness, Growth and Contributions, on Iraq, by Greg Mitchell, Union Square Publicity: 7 Steps to Publicize Just by Sandra L. Beckwith, Kaplan Publishing, Press, New York, NY, 2008, 298 pages. About Anything, by David Carriere, Chicago, 242 pages. Glitterati Incorporated, New York, NY, Spinning Dixie, by Eric Dezenhall, 2008, 144 pages. Pyro Marketing: The Four-Step Thomas Dunne Books, 336 pages. Strategy to Ignite Customer Evangelists 2011: Trendspotting for the Next and Keep Them for Life, by Greg Sports Marketing, The Money Side of Decade, by Richard Laermer, McGraw- Stielstra, HarperBusiness, New York, Sports, by Kermit Pemberton, Sports Hill, New York, 2008, 304 pages. 2005, 238 pages. Service of America Publishing, 330 pages.

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2011 PR BUYER’S GUIDE BOOKS Steal These Ideas! Marketing Secrets What’s Keeping Your Customers Up At and Business Journalism, by Terri That Will Make You a Star, by Steve Night?, by Steven Cody and Richard Thompson (editor), Columbia University Cone, Bloomberg Press, New York, Harte, McGraw-Hill Cos. 208 pages. Press, 422 pages. September 2005, 1st Edition, 188 pages. Where’s Your Wow? 16 Ways to Make You Want to Go Where?: How to Get Stop the Presses: The Crisis and Your Competitors Wish They Were You, Someone to Pay for the Trip of Your Litigation PR Dist Reference, by Richard by Robyn Spizman and Rick Frishman, Dreams, by Jeff Blumenfeld, Skyhorse Levick and Larry Smith, Watershed Press, McGraw-Hill, New York, 2008, 169 pages. Publishing, New York, NY,2009, 216 pages. 2nd edition, 2008, 233 pages. Why She Buys: The New Strategy for Your Attention, Please: How to Appeal to Today’s Distracted, Disinterested, Strategic Issues Management, by Robert Reaching the World’s Most Powerful Disengaged, Disenchanted, and Busy Health, Sage Publications, 424 pages. Consumers, by Bridget Brennan, Crown Audiences, Business, New York, NY, 2009, 309 pages. by Paul B. Brown and Alison A Time for Heroes, by Robert Davis, Adams Media, 224 pages. Dilenschneider, Phoenix Press, 2005, 244 Why Should the Boss Listen to You?: You’re Too Kind: A Brief History of pages. The 7 Disciplines of the Trusted Flattery, Strategic Advisor, by James E. by Richard Stengel, Simon & The Trillion Dollar Meltdown: Easy Lukaszewski, Jossey Bass/Wiley 2008, Schuster, 320 pages. Money, High Rollers. and the Great 184 pages. Credit Crash, by Charles R. Morris, PublicAffairs, 2008, 224 pages. Why Smart Executives Fail: And What BROADCAST You Can Learn From Their Mistakes, by The Truth About Getting Your Point Sydney Finkelstein, Portfolio, 1st edition, MONITORING Across...And Nothing But the Truth, by 318 pages. Lonnie Pacelli, Prentice Hall, Upper Saddle Broadcast Media Monitoring, 3500 NW River, NJ, February 2006, 247 pages. Why Some Companies Emerge Stronger 37th Ave., Miami, FL 33142. 305/635-5077. and Better From a Crisis: 7 Essential [email protected]; TJ Walker’s Secret to Foolproof Lessons for Surviving Disaster, by Ian I. www.broadcastmediamonitoring.com. Presentations, by TJ Walker with Jess Mitroff, AMACOM, a div. of American Jo-Anna Almonte. Todtfeld, Greenleaf Book Group Press, Management Assn., New York, 2005, 238 Austin, TX, 2009, 193 pages. pages. Broadcast Monitors, P.O. Box 101, Dumont, NJ 07628. 888/887-1684. Today’s Public Relations: An Why Terrorism Works: Understanding [email protected]. Rob Carpenter Introduction, by Robert L. Heath and W. the Threat, Responding to the Timothy Coombs, Sage Publications, Challenge, by Alan Dershowitz, Yale BurrellesLuce, 75 East Northfield Rd., Thousand Oaks, CA, 2006, 539 pages. Univ. Press, 256 pages. Livingston, NJ 07039. 800/368-8070. www.burrellesluce.com. Too Many Geese; Too Few Swans: PR Winning, by Jack Welch with Suzy Welch, Sovereignty Held Hostage by HarperBusiness, April 2005, 384 pages. Campaign Media Analysis Group, 2800 ‘Communications,’ by John F. Budd, Jr., Shirlington Rd., #700, Arlington, VA22206. AuthorHouse, 2008, 112 pages. Winning at the Grassroots, Public Affairs 703/379-8906. www.politicsontv.com. Evan Council, 2033 K St., NW, #700, Tracey, Pres. Trust: The Secret Weapon of Effective Washington, DC 20006. 202/872-1790; Business Leaders, by Kathy www.pac.org, 291 pages. Cision, 332 S. Michigan Ave., Chicago, IL Bloomgarden, St. Martin’s Press, 223 60604. 888/422-2667. www.cision.com. pages. Winning PR in the Wired World, by Don Middleberg, McGraw-Hill, 236 pages. Value Added Public Relations, by Harris, Thomas. McGraw-Hill Trade. 336 pages. Women in Public Relations: How Gender Influences Practice, by Larissa A. Grunig, Waiting for Your Cat to Bark? Elizabeth Lance Toth, and Linda Childers Persuading Customers When They Hon, Guilford Press, 424 pages. Critical Mention, Inc., 1776 Broadway, Ignore Marketing, by Bryan and Jeffrey 24th fl., New York, NY 10019, 877/262- Eisenberg, Nelson Business, division of The Wow Factor: The 33 Things You 5477. www.criticalmention.com. Thomas Nelson Publishers, 2006, 226 Must (and Must Not) Do to Guarantee pages. Your Edge in Today’s Business World, Critical Mention provides real-time by Frances Cole Jones, Ballantine Books, searching, viewing, alerting and Weapons of Mass Deception: The Uses New York, NY, 2009, 184 pages. reporting on global broadcast cover- of Propaganda in Bush’s War on Iraq, age. Our comprehensive and indus- by Sheldon Rampton and John Stauber, Write Right: 26 Tips To Improve Your try leading CriticalTV platform lets 2003, 176 pages. Writing Dramatically, by Roger A. you monitor your organization, client, Shapiro. AuthorHouse, Bloomington, Ind., competitors, industry news and more. What Happened: Inside the Bush White July 2005, 86 pages. Edit and download broadcast quality House and Washington’s Culture of files minutes after your segments air. Deception, by Scott McClellan, Writing About Business: The New Our account management team is PublicAffairs, 2008, 368 pages. Knight-Bagehot Guide to Economics always ready to help you succeed.

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2011 PR BUYER’S GUIDE CELEBRITIES DigiClips, Inc., 819 Beauprez Ave., News North America, 328 Eighth Ave., [email protected]; Lafayette, CO 80026. 303/926-0334. Box 256, New York, NY 10001. 973/912- www.cavanaughassociates.com. Tim www.digiclipsinc.com. Paula Shapiro. 8922; fax: 973/912-8942. www.pr.news Cavanaugh. northamerica.com. Keep in Touch, 30 Lafayette Sq., #118, Celeb Brokers, 3435 Ocean Park Blvd., #107, Vernon, CT 06066. 860/871-6500. NewsUSA Inc., 2841 Hartland Rd., #301, Santa Monica, CA 90405. 310/268-1476; www.keepintouchmedia.com. Drew Falls Church, VA 22043. 703/462-2041. fax: 310/388-1341. [email protected]; Crandall, Pres. www.newsusa.com. Rick Smith, CEO. www.celebbrokers.com. Jack King, Pres.

Magnolia Broadcast Monitoring Service, 298 Commerce Park Dr., Ste. A, Ridgeland, MS 39157. 601/856-0911; fax: 601/856-3340. www.magnoliaclips.com. Dred Porter Sr., Owner.

NorthAmerican Precis Syndicate, Inc., 415 Celebrity Access, Inc., 4247 Kraft Ave., MadisonAve., 12th flr., NewYork, NY10017. Studio City, CA 91604. 818/508-1300; fax: VMS, 1500 Broadway, New York, NY 800/222-5551. [email protected]; 888/367-7574. [email protected]; 10036. 800/VMS-2002. www.vmsinfo.com. www.napsinfo.com. Dorothy York, President. www.celebrityaccessinc.com. Glenn Rosenblum. VMS, the worldwide leader in GET 100 to 400+ placements from Integrated Media Intelligence U.S. dailies and weeklies. We cover Celebrity Access, Inc. a one-stop Solutions, monitors and digitally cap- 10,000+ newspapers. We send in a shop for corporations seeking the tures media and advertising content variety of formats including CDs, repro services of a celebrity for almost any in more markets and more mediums proofs, e-mail and RSS Feeds via our occasion. We run the gamut from pro- than any other company. Combining www.napsnet.com Web site for editors. motional events to product launches, best-of-breed technologies with inno- CLIPS: Receive clips from several product endorsements, media tours, vative analysis platforms, and lever- clipping bureaus including the NAPS direct response marketing and aging an expert editorial staff, VMS internal clipping service that reads infomercials. No upfront costs, delivers better, affordable intelligence thousands of newspapers that others competitive pricing and A to Z person- across all key media, including social don’t. al service. media like Facebook and Twitter. REPORTS: Receive color printouts For more information, call 800- of a usage map, bar charts and pie VMS-2002, visit vmsinfo.com, or charts showing success in major Celebrity Endorsement Network, 23679 email [email protected]. markets. Nearly all placements are Calabasas Rd., #728, Calabasas, CA from the top 100 markets. 91302. 818/225-7090. www.celebrity CAMERA-READY GUARANTEE: Complete satisfac- endorsement.com. Noreen Jenney. tion with the results of each release or RELEASES/ART another one free. CelebrityFOCUS, 3300-B Commercial NAPS is used by most Fortune 500 Ave., Northbrook, IL 60062. 847/291-0035. ECES, Inc., 1476 Labrador Circle, Corona, companies, nearly all the 100 largest [email protected]. CA 92882. 951/808-9100. www.eces.com. national advertisers, all top-20 PR www.celebrityfocus.com. Ric Bachrach, John Janik, Owner/Creative Dir. firms, over 100 associations and CEO; Marlyn Paul, Exec. VP. many government agencies. Home Improvement Time Inc. , 7425 Celebrity Service Int’l Inc., 1680 Vine St., Steubenville Pike, P.O. Box 247, Oakdale, PA #904, Los Angeles, CA 90028. 323/957- 15071-0247. 412/787-2881; fax: 412/787- CELEBRITIES 0508; fax: 323/957-0559. www.celebrity 3233. www.homeimprovementtime.com. service.com. Karen Abouab, Mng. Dir. Carole Stewart, James Stewart. Capital Speakers Inc., 408 N. Euclid Ave., #3 South, St. Louis, MO 63108. 314/367- The Celebrity Source, 8033 Sunset 1520; fax: 314/367-1480. bestideas@capital Blvd., #2500, Los Angeles, CA 90046. speakers.com; www.capitalspeakers.com. 323/651-3300. [email protected]; Phyllis C. McKenzie, Pres. www.celebritysource.com. Rita Tateel, Pres.

Metro Editorial Services , 519 Eighth Ave., Celebrity Suppliers, 2756 N. Green Valley New York, NY 10018. 800/223-1600; fax: Pkwy., #449, Las Vegas, NV 89014. 702/451- 212/714-9139. [email protected]; 8090. www.entertainmentservices.com. www.metroeditorialservices.com. Sales contact: Jennifer Flack, 917/339-0486. Gina Lennon Associates, Inc., 190 W. See full listing under Editorial Cavanaugh & Assocs., Inc., 14350 Addison Merrick Rd., #4P, Freeport, NY 11520. Distribution category. St., #222, Sherman Oaks, CA 91423. 516/546-3554. [email protected]; 818/907-5210; fax: 818/907-5217. www.ginalennon.com. Gina Lennon, Pres.

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2011 PR BUYER’S GUIDE CELEBRITIES Greater Talent Network, 437 Fifth Ave., Washington, DC 20005. 877/992-9522. CPA/CONSULTING New York, NY 10016. 212/645-4200; fax: www.asmiweb.com. 212/627-1471. www.greatertalent.com. Don SERVICES R. Epstein. Karin Bacon Enterprises, 311 W. 43rd St., New York, NY 10036. 212/307-9641. Karen Buchbinder Tunick & Company LLP, Hollywood-Madison Group, 11684 Bacon, Pres. www.kbenyc.com One Pennsylvania Plaza, Suite 5335, Ventura Blvd., #258, Studio City, CA 91604. New York, NY 10119. 212/695-5003. 310/956-1098; fax: 310/861-1153. Jonathan The Conference Board, 845 Third Ave., www.buchbinder.com. Richard Goldstein, Holiff, Pres. New York, NY 10022. 212/759-0900; Partner. 212/980-7014. www.conference-board.org. Lloyd Kolmer Enterprises, 65 West 55th Jonathan Spector, CEO. St., New York, NY 10019. 212/582-4735. Lloyd Kolmer, Pres. E.J. Krause & Assocs. Inc., 6430 Rockledge Dr., #200, Bethesda, MD 20817. Mattgo Enterprises Inc., 185 E. 85th St., 301/493-5500; fax: 301/493-5705. New York, NY 10028. 212/427-4444; fax: www.ejkrause.com. Ned Krause, Pres. & CEO. 212/427-1144. EHM Group LLC, 630 9th Ave., Suite 412, Rx Entertainment Inc., 419 N. Larchmont New York, NY 10036. 212/397-8357. Blvd., Los Angeles, CA 90004. 323/461- www.ehmgroup.com. 3205; fax: 323/461-3285. Nancy Caravetta, EHM Group, a full-service profes- Pres. [email protected]; www.rxentertainmentinc.com. sional bookkeeping and controllership company, specializes in the PR industry. Speakers On Healthcare, 10870 NW We provide bookkeeping, system set- Laurinda Court, Portland, OR 97229. 503/ ups, profitability reporting, cash-flow 345-9164; 800/697-7325. VideoLink, Inc., 1230 Washington St., management, budgeting and forecast- www.speakersonhealthcare.com; Newton, MA 02465. 800/452-5565; fax: ing to help your business become [email protected]. 617/340-4201. [email protected]; more profitable and productive. www.videolink.tv. Kendra Dennis. StevensGouldPincus LLC Westport Entertainment Assocs., 1700 , 1 Penn Plaza, Post Rd., #C-15, Fairfield, CT 06824. VideoLink, Inc (videolink.tv) offers Suite 5335, New York, NY 10119. 212/779- 203/319-4343; fax: 203/319-3005. High Definition live and on-demand 2800; cell: 917/783-4500. rgould@stevens www.westportentertainment.com. Mary video production services and trans- gouldpincus.com; www.stevensgouldpin Lalli, Bill Stankey. mission services, studios, post-produc- cus.com.Art Stevens, Rick Gould CPA, J.D., tion, web-casting and a fleet of Ted Pincus, Mng. Partners. CLIPPING SERVICES satellite trucks. VideoLink also offers ReadyCam, a custom, remotely CRISIS MANAGEMENT operated studio that can be installed in (Also see profiles of crisis comms. firms) BurrellesLuce, 75 East Northfield Rd., your office. Located in Boston, Livingston, NJ 07039. 800/368-8070. Hennes Paynter Communications, 2841 Philadelphia, Baltimore, Manchester www.BurrellesLuce.com. Berkshire Rd., Cleveland, OH 44118. NH and Irvine CA. 216/321-7774. hennes@crisiscommunica Cision, 332 S. Michigan Ave., Chicago, IL tions.com; www.crisiscommunications.com. 60604. 888/422-2667. www.cision.com. COPYWRITERS Bruce Hennes, Mng. Partner.

CompetitivEdge, 196 S. Main St., Word Assembly, 3549 N. University Ave., Institute for Crisis Management, 455 Colchester, CT 06415. 860/537-6731. Ellen #325, Provo, UT 84604. 801/318-0191; fax: S. Fourth St., #1490, Louisville, KY Sharon, Owner. 801/812-2870. [email protected]. 40202. 502/587-0327; fax: 502/587-0329. Todd Swensen. [email protected]; www.crisis CustomScoop, 130 Pembroke Rd., Ste. 150, experts.com. Larry Smith, Pres. Concord, NH 03301. 603/410-5000. www.customscoop.com. Steve Bracy, Exec. CORPORATE IMAGE JCH Enterprises, Community & Media VP. CONSULTANTS Relations Consulting, 116 Nelson Lane, Clayton, NC 27527. 919/550-8302. News Group, P.O. Box 873, Columbia, MO Mary Dawne Arden, 135 E. 50th St., Ste. www.judyhoffman.com. Judy Hoffman, Princ. 65205; 800/474-1111; 573/474-1000; fax: 7B, New York, NY 10022. 212/644-8199. The Lukaszewski Group Inc., 100 South 573/474-1001. Sarah Frieling, Dir., [email protected]; www.mary Bedford Rd., #340, Mount Kisco, NY Customer Service. dawnearden.com. 10549. 914/681-0000; fax: 914/681-0047. [email protected]; www.e911.com. James E. Camille Lavington, 1009 Muirfield Dr., CONVENTIONS/ Lukaszewski, Chmn. Newport Beach, CA 92660. 949/706-7846. CONF. PLANNERS Reputation Management Assocs., 2079 The Holding Company, 15 East 40th St., West Fifth Ave., Columbus, OH American Strategic Management #711, New York, NY 10016. 212/532-0385. Institute 43212. 614/486-5000; fax: 614/487-7203. , 805 15th St., N.W., 3rd flr., Betty Newman, Pres. www.media-relations.com. Anthony Huey.

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2011 PR BUYER’S GUIDE DIRECTORIES Directory of Executive Recruiters, 313/961-1340, 800/234-1340. info@omni Kennedy Information, 1 Phoenix Mill Lane, graphics.com; www.omnigraphics.com. 3rd flr., Peterborough, NH 03458. 800/531- 0007; 603/924-1006. www.kennedyinfo.com. Hispanic Americans: A Statistical Ron Sachs Communications, 114 S. Duval Sourcebook, Information Publications, St., Tallahassee, FL 32301. 850/222-1996. Directory of Major Mailers & What They 2995 Woodside Rd., PO Box 400-182, [email protected]; www.ronsachs.com. Mail, North American Publishing Co., 1500 Woodside, CA94062. 877/544-4636; 650/568- Ron Sachs, Pres. & CEO. Spring Garden St., 12th flr., Philadelphia, PA 6170. www.informationpublications.com. 19130. 1-800/777-8074; 215/238-5300. Ron Sachs Communications provides www.napco.com; www.majormailers.com. Hispanic Market Weekly, Solemark expert crisis management support. The Media Group, Inc., 2332 Galliano St., firm helps clients navigate media Editor & Publisher Int’l Yearbook, and Coral Gables, FL 33134. 305/448-5838; crises, working to ensure minimal Editor & Publisher Market Guide, Editor www.hmwonline.com. Arturo Villar, damage while achieving balanced & Publisher, 17782 Cowan, Suite A, Irvine, Publisher. media coverage. We work closely with CA 92614. 949/660-6150.; 800/641-2030. Hudson’s Washington News Media our clients to develop strategic crisis www.editorandpublisher.com. Contacts Directory communications plans, to use in , Grey House preparation for any impending issue The Emergency Public Relations Manual, Publishing, 4919 Route 22, P.O Box 56, that may arise, potentially damaging PASE, 3001 Shallcross Way, Louisville, KY Amenia, NY 12501. 800/562-2139; their brand. Our team is skilled in 40222. 502/394-0822. Alan B. Bernstein, Pres. 518/789-8700. www.greyhouse.com. Leslie Mackenzie, Publisher. devising and executing quick response Encyclopedia ofAssociations: International plans that effectively help our clients’ IEG Sponsorship Sourcebook, IEG Inc., weather and avoid crisis. Organizations, Gale, part of Cengage Learning, 27500 Drake Rd., Farmington 640 N. LaSalle, #450, Chicago, IL 60654. Sard Verbinnen & Co., 190 S. LaSalle St., Hills, MI 48331-3535. 800/877-4253. 800/834-4850. www.sponsorship.com. Bill #1600, Chicago, IL 60603. 312/895-4700. 248/699-4253. www.gale.com. Patrick C. Chipps, Media Relations. www.sardverb.com. Brad Wilks, Mng. Dir. Sommers, Pres. Law Firms Yellow Book, Leadership Directories, 1001 G St., N.W., #200, East, Encyclopedia of Int’l Media and Comms. DIRECTORIES , Washington, DC 20001. 202/347-7757. Academic Press, Elsevier, Customer Svc. Imogene Akins Hutchinson, VP, Adweek Directory, Adweek Media, 770 Dept., 3251 Riverport Lane, Maryland Washington, DC. Broadway, New York, NY 10003-9595. Heights, MO 63043. 800/545-2522; 646/654-5000. www.adweek.com. 314/447-8010. www.elsevier.com. M Guide Services Directory (Marketing Services Directory), American Marketing The Entertainment Marketing Sourcebook All-In-One Media Directory, Gebbie , Assn., 311 South Wacker Dr., #5800, Press, P.O. Box 1000, New Paltz, NY 12561. EPM Communications Inc., 19 W. 21st St., Chicago, IL 60606. 312/542-9000. 845/255-7560. www.gebbiepress.com. Mark #303, New York, NY 10010. 212/941-0099; www.marketingpower.com. Gebbie, Editor and Publisher. 888/852-9467. www.epmcom.com. Media Pro (Online Media Directory), AP Books/The Associated Press, PO Box The Federal Yellow Book, Leadership Infocom Group, 124 Linden St., Oakland, 415458, Boston, MA 02241-5458. 212/621- Directories, 1001 G St., NW, #200 East, CA 94607. 510/596-9300; 800/959-1059; 1852. www.apstylebook.com. Washington, DC 20001. 202/347-7757. fax: 510/596-9331. www.leadershipdirectories.com. Imogene Cable & TV Station Coverage Atlas, Akins Hutchinson, VP, Washington DC. National Directory of Corporate Public Warren Comms., 2115 Ward Ct., NW, Affairs, Columbia Books, 8120 Woodmont Washington, DC 20037. 800/771-9202. Gale Directory of Publications and Ave., #110, Bethesda, MD 20814. 202/464- www.warren-news.com. Daniel Warren, Broadcast Media, Gale, part of Cengage 1662; 888/265-0600. www.columbiabooks.com. Pres. & Editor. Learning, 27500 Drake Rd., Farmington Hills, MI 48331. 248/699-4253. 800/877-4253. National Directory of Magazines, Congressional Yellow Book, Leadership www.gale.com. Patrick C. Sommers, Pres. Oxbridge Comms., 186 Fifth Ave., Directories, 1001 G St., NW, #200 New York, NY 10010. 212/741-0231. East, Wash., DC 20001. 202/347-7757. Government Phone Book USA (2008 www.oxbridge.com; www.mediafinder.com. www.leadershipdirectories.com. Imogene Edition only), Omnigraphics, P.O. Box 31- Trish Hagood, Pres. Akins Hutchinson, VP, Washington, DC. 1640, Detroit, MI 48231. 800/234-1340, 313/961-1340; fax: 313/961-1383. New Jersey Business Source Book, and Consultants and Consulting Organi- www.omnigraphics.com. New Jersey Media Guide, Research zations Directory, Gale, Part of Cengage Communications Inc., 6818 Oasis Pass, Learning, 27500 Drake Rd., Farmington Hills, GreenBook Directory of Marketing #101, Austin, TX 78732. 512/266-0067. MI 48831. 800/877-4253; 248/699-4253. Research and Focus Group Companies, www.gale.com. Patrick C. Sommers, Pres. New York American Marketing Association, New York Publicity Outlets, Cision, 332 S. 116 E. 27th St., 6th fl., New York, NY Michigan Ave., #900, Chicago, IL 60604. Directory of Business Information 10016. 212/687-3280. www.nyama.org. 866/639-5087. www.cision.com. Resources, Grey House Publishing, 4919 Diane Liebenson, Publisher. Route 22, P.O. Box 56, Amenia, NY 12501. O’Dwyer’s Directory of PR Firms, 800/562-2139; 518/789-8700. www.grey Headquarters USA 2010, Omnigraphics, O’Dwyer’s, 271 Madison Ave., New York, house.com. Leslie Mackenzie, Publisher. P.O. Box 31-1640, Detroit, MI 48231. NY 10016. 212/679-2471. www.odwyerpr.com.

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2011 PR BUYER’S GUIDE DIRECTORIES Oxbridge Directory of Newsletters, Who’s Who in America, Marquis Who’s E-MAIL & FAX Oxbridge Communications, 186 Fifth Ave., Who, 890 Mountain Ave., #300, New New York, NY 10010. 212/741-0231. Providence, NJ 07974. 908/673-1000; SERVICES www.oxbridge.com; www.mediafinder.com. 800/473-7020. www.marquiswhoswho.com. Trish Hagood, Pres. World Radio TV Handbook, WRTH Pennsylvania Newspaper Directory, Publications Ltd., 8 King Edward St., Pennsylvania Newspaper Assn., 3899 N. Oxford, OX1 4HL, U.K. 44 (0) 1865 Front St., Harrisburg, PA 17110. 717/703- 514405. [email protected]; www.wrth.com. 3000. www.pa-newspaper.org. Yearbook of Experts, Broadcast Interview LOG-ON, 520 8th Ave., New York, NY Society of American Travel Writers’ Source, Inc., 2500 Wisconsin Ave., N.W., 10018. 212/279-4567; fax: 212/279-4591. www.log-on.org. Dan Cantelmo. Directory, 11950 W. Lake Park Dr., #320, Washington, DC 20007. 202/333-5000; fax: Milwaukee, WI 53224. 414/359-1625. 202/342-5411. www.expertclick.com. Mitchell P. Davis, Editor & Publisher. With our “blast” email & fax service, www.satw.org. Cindy Lemek, Exec Dir. you can reach 10 or 10,000 media in minutes, using our lists or yours. With Sorkins Directory of Business & offices in major U.S. markets, Log-On Government, Sorkins Inc., PO Box 411067, DIRECTORY is the country’s largest PR/marketing St. Louis, MO 63141. 800/758-3228. PUBLISHERS production and distribution service. www.sorkins.com. Adweek Directories, Nielsen Business VoiceLogic, 662 King St. W., #205, Toronto, Standard Periodical Directory, Oxbridge Media, 770 Broadway, New York, NY ONT Canada M5V 1M7. 800/973-1870. Communications, 186 Fifth Ave., N.Y., NY 10003. 646/654-5000. www.adweek.com. 10010. 212/741-0231. www.oxbridge.com; EDITORIAL www.mediafinder.com. Trish Hagood, Pres. BurrellesLuce, 75 East Northfield Rd., Livingston, NJ 07039. 800/368-8070. DISTRIBUTION Tekrati Industry Analyst Reporter, PO www.burrellesluce.com. ARAcontent Box 5109, Belmont, CA 94002. 650/839- , 850 Fifth St. South, Hopkins, 1000. www.tekrati.com. Barbara French, Pres. Cambridge Information Group MN 55343. 866/287-9168; fax: 888/204- , 7200 9699. www.ARAnetOnline.com. Jeff Bialek, Wisconsin Ave., #601, Bethesda, MD Director, [email protected]. Television & Cable Factbook, Warren 20814. 800/843-7751; 301/961-6700. Communications News, 2115 Ward Ct., www.cambridgeinformationgroup.com. ECES, Inc., 1476 Labrador Circle, Corona, NW, Washington, DC 20037. 800/771-9202. Robert M. Snyder, Chmn. & Founder. CA 92882. 951/808-9100. www.eces.com. www.warren-news.com. Daniel Warren, John Janik, Owner/Creative Dir. Pres. & Editor. Career Press, 220 W. Parkway, Unit 12, Pompton Plains, NJ 07444. 201/848-0310. Family Features, 5825 Dearborn St., www.careerpress.com. Texas Media Directory, Directory Mission, KS 66202-2745. 800/800-5579; Publishing Ltd., 3112 Windsor Rd., #A123, fax: 913/789-9228. www.familyfeatures.com. Austin, TX 78703. 800/256-5931. 512/474- Facts on File Publications, Inc., 132 W. Brian Agnes, VP, Sales & Mktg. 8313. www.texasmedia.com 31st St., 17th flr., New York, NY 10001. 800/322-8755. www.factsonfile.com. IMN (iMakeNews, Inc.), 200 Fifth Ave., Veronis Suhler Stevenson Communications Laurie Katz, Publicity Dir. Waltham, MA 02451. 866-964-NEWS. Industry Forecast www.imninc.com; [email protected]. , Veronis Suhler Stevenson, David A. Fish, CEO 55 E. 52nd St., Park Ave. Plaza, 33rd flr., Gale, part of Cengage Learning, 27500 New York, NY 10055. 212/935-4990. Drake Rd., Farmington Hills, MI 48331. www.vss.com. Jeffrey T. Stevenson, Partner. 248/699-4253. www.gale.com.

Ward’s Business Directory of U.S. Private Leadership Directories, 104 5th Ave., 3rd and Public Companies, Gale, part of flr., New York, NY 10011. 212/627-4140. Adam Bernacki, VP, Sales & Marketing. Cengage Learning, 27500 Drake Rd., Metro Editorial Services, 519 Eighth Farmington Hills, MI 48831. 248/699-4253; Ave., New York, NY 10018. 800/223-1600; J.R. O’Dwyer Co., Inc. 800/347-4253. www.gale.com. Patrick C. , 271 Madison Ave., fax: 212/714-9139. [email protected]; Sommers, Pres. New York, NY 10016. 212/679-2471; fax: www.metroeditorialservices.com. Sales 212/683-2750. www.odwyerpr.com. contact: Jennifer Flack, 917/339-0486. Washington Representatives Directory, Columbia Books, 8120 WoodmontAve., Ste. Omnigraphics, P.O Box 31-1640, Detroit, Reach newspaper editors throughout 110, Bethesda, MD 20814. 202/464-1662. MI 48231. 313/961-1340. www.omni North America in the most effective and 888/265-0600. www.columbiabooks.com. graphics.com. economical way with releases in Metro’s various print, broadcast and Western New York Who’s Who Directory, Oxbridge Communications Inc., 186 Fifth online editorial package options. Travers, Collins & Co., 726 Exchange St., Ave., 6th flr., New York, NY 10010. When you are part of a Metro distri- #500, Buffalo, NY 14210. www.travers 800/955-0231. www.mediafinder.com; bution, your features will be accessible collins.com. 716/842-2222. www.oxbridge.com. Trish Hagood, Pres. by, and promoted to, editors through-

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2011 PR BUYER’S GUIDE EDUCATION out North America (including those at Hansen Comms., 2550 West Jeffery St., Lawrence Ragan Comms., Workshops, 111 the top 200 dailies)—in print, on CD, Kankakee, IL 60901. 815/937-1778; E. Wacker Dr., #500, Chicago, IL 60601. via email and online in Metro’s state-of- fax: 815/937-8855. Pat Hansen, Pres. 800/878-5331; 312/960-4100. www.ragan.com. the-art search and retrieval gateway. In www.hansencommunications.com. addition to being perfectly timed, your National Investor Relations Institute, IR MEII Enterprises Inc. releases will be part of Metro’s unpar- , 235 Adams St., professional development programs, 8020 alleled library of editorial and creative #7A, Brooklyn, NY 11201. 718/858-3384. Towers Crescent Dr., #250, Vienna, VA content—the first resource newspa- [email protected]. Eugene Marlow, Pres. 22182. 703/506-3570. www.niri.org. Jeffrey pers rely on to help them fulfill their D. Morgan, Pres. & CEO. editorial needs, develop locally targeted themed sections and produce New York University, School of specialty publications both in print and Continuing and Professional Studies, 145 online. 4th Ave., Rm. 201, New York, NY 10003. With over 90 years of experience in Metro Editorial Services 212/998-7200. www.scps.nyu.edu. the newspaper industry, and as the , 519 Eighth Ave., New York, NY 10018. 800/223-1600; pioneers of packaged matte releases, fax: 212/714-9139. [email protected]; Public Relations Society of America only Metro can provide you with this www.metroeditorialservices.com. Sales (PRSA), 33 Maiden Lane, New York, NY kind of service and connection to contact: Jennifer Flack, 917/339-0486. 10038. 212/460-1400; fax: 212/995-0757. newspapers! www.prsa.org. Make sure to include Metro Editorial See full listing under Editorial Services in your media budget to com- Distribution category. plete your marketing program and Seton Hall University, Master of Arts in Strategic Comm. achieve the best visibility and results , 400 So. Orange Ave., So. with your editorial releases. If you are Orange, NJ 07079. 973/761-9000. expanding your objectives to reach the EDUCATION www.shu.edu. Hispanic market, you will also want to ASAE & The Center for Assn. ask us about doing releases through Simmons College, Masters Degree in Leadership ConTexto Latino! , 1575 I St., NW, #1100, Comms. Mgmt., 300 The Fenway, Boston, THEMED SECTIONS categories: Washington, DC 20005. 202/626-2723. MA 02115. 617/521-2846. Joan Abrams, Brides, Home, Auto, Holiday, School, www.asaecenter.org. John Graham, Pres. & Program Dir. & Asst. Professor. Family/Parenting, Seniors, Lawn/ CEO. Jakub Konysz, Sr. Mgr., PR & www.simmons.edu. Comms. Garden, Health, Boating, Finance, Business, Pets, Women, Careers and American University, School of Syntaxis Inc., 2109 Broadway, #16-159, Entertaining. Communication, 4400 Massachusetts Ave., New York, NY 10023. 212/799-3000; fax: TIMELY FEATURES general-interest N.W., Washington, DC 20016. 202/885- 212/799-3021. [email protected]; features as well as seasonal releases 2060. www.american.edu. Larry Kirkman, www.syntaxis.com. Brandt Johnson, Ellen relating to events such as: Nat’l Dean Jovin. Nutrition Month, Nat’l Barbecue Month, Nat’l High-Tech Month, Nat’l Crime CCI - Corporate Communications Int’l at Syracuse University, S.I. Newhouse School Prevention Month, Nat’l Healthy Skin Baruch College/CUNY, 55 Lexington Ave., of Public Communications, 215 University Month, Nat’l Seafood Month...and B8-233, New York, NY 10010. 646/312- Place, Syracuse, NY 13244-2100. 315/443- hundreds more. 3749. [email protected]. Michael B. 2302. http://newhouse.syr.edu. Lorraine Goodman, Dir. Branham, Dean.

EDITORIAL SERVICES ExecuRead, 5617 Providence Glen Rd., University of Maryland, College Park, Charlotte, NC 28270. 704/844-1064; The Department of Communication, 2130 ECES, Inc., 1476 Labrador Circle, Corona, fax: 704/844-0928. [email protected]. Skinner Bldg., College Park, MD 20742. CA 92882. 951/808-9100. www.eces.com. Dianne Stewart. 301/405-1000; direct: 301/405-8979. John Janik, Owner/Creative Dir. http://comm.umd.edu. Elizabeth Toth, Chair. The George Washington University, The Graduate School of Political Family Features, 5825 Dearborn St., USC Annenberg School for Management, Online Master of Mission, KS 66202-2745. 800/800-5579; fax: Communications and Journalism Professional Studies in Strategic Public , 3502 913/789-9228. www.familyfeatures.com. Watt Way, Los Angeles, CA 90089. Larry Brian Agnes, VP, Sales & Mktg. Relations, 805 21st St., N.W., #401, Washington, DC 20052. 202/994-6000. Gross, Director. 213/740-6180. www.usc.edu. Full Spectrum Communications, 27 www.gwu.edu Southgate Rd., Loudonville, NY 12211. West Virginia University, Integrated 518/785-4416. Lela R. Katzman Infocom Group, PR University, 124 Linden Marketing Communications Graduate www.fullspectrumcommunications.com. St., Oakland, CA 94607. 800/959-1059. Program, Perley Isaac Reed School of Journalism, 1511 University Ave., PO Box Peter Haas/Company and Executive Institute For Public Relations, University 6010, Morgantown, WV 26506-6010. Profiles, 59 E. 54th St., New York, NY of Florida, P.O. Box 118400, Gainesville, FL 304/293-3505, ext. 5450. shelly.stump@mail. 10022. 212/727-1402; fax: 212/727-2654. 32611-8400. 352/392-0280. www.institute wvu.edu; www.imc.wvu.edu. Shelly Stump, [email protected]. forpr.org. Robert Grupp, Pres. & CEO. Director of Advising.

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2011 PR BUYER’S GUIDE ELEC. NEWSFEEDS/SATELLITE SVCS. ELEC. NEWSFEEDS/ Liv Davick, a Publicity and Production Boutique, Inc., 88 South Broadway, Suite SATELLITE SERVICES 1206, Millbrae, CA 94030. 650/689-5479 and 661/600-2254. Liv Davick, President, [email protected] and Shana Davick, VP, [email protected]; www.livdavick.com. Strauss Radio Strategies Inc. Medstar Television , 529 14th , 5920 Hamilton Blvd., St., N.W., #1163, National Press Bldg., Allentown, PA 18106. 610/395-1300; fax: Dietrich Nelson & Associates, Inc., 7510 Washington, DC 20045. 202/638-0200; 610/391-1556. Ron Petrovich, VP-Med fax: 202/638-0400; [email protected]. Sunset Blvd., #1401, Los Angeles, CA News. www.medstar.com. 90046. 323/845-9608; fax: 323/883-1821. New York: 262 W 38th St., Ste. 803, New [email protected]. Dietrich Nelson. York, NY 10018. 212/302-1234; newyork@ straussradio.com. Los Angeles: 323/ If budgets and deadlines are tight 343-0300; [email protected]. you need experienced pros, call DNA. www.straussradio.com. Richard Strauss, With 20 years experience we offer Pres. expert advice, strategic planning, qual- VISTA Satellite Communications, 73 SW ity production and distribution for all Megaphone Media, 26 Perry Street, New your broadcast and Internet PR needs. 12th Ave., Dania Beach, FL 33004. 954/838- York, NY 10014. 646/452-8404. info@ 0900. [email protected]; www.vistasat.com. Our services include satellite media megaphone-mediacom; www.megaphone- tours, Internet and viral video produc- media.com. Kyle Carmone, Managing tion and distribution, Internet media Director. EMPLOYMENT tours, webcasts, radio tours, corporate SERVICES videos and many other services. Call For Megaphone's full listing, please or email for ideas, quotes and testimo- see the PSA Section. Paladin Staffing Services, 200 W. Madison, nials from our satisfied clients. #1805, Chicago, IL 60606. 312/654-2600; fax: 866/858-2296. www.paladinstaff.com. Jadey Ryndak, Reg. Dir. EXECUTIVE SEARCH

New York: 212.736.2727 The Helen Akullian Agency, 280 Madison Chicago: 312.255.0240 Ave., #604, New York, NY 10016. 212/532- Los Angeles: 310.939.7041 MHP/Mark Haefeli Productions, 11 3210. [email protected]. Helen Beach St., Ste. 408, New York, NY 10013. www.dssimon.com Akullian. 212/334-2164. www.mhp3.com. Mark E-mail: [email protected] Haefeli. Allerton, Heneghan & O’Neill, 1415 W. Utilizing satellite and digital media, 22nd St., Tower Fl., Oakbrook Terrace, IL A Primetime EMMY Award winning D S Simon Productions will deliver and 60523. 630/645-2294; fax: 630/645-2298. production company, MHP3 special- pitch your content to the editorial sys- Donald Heneghan, Partner. izes in Commercials, Broadcast TV, tems of hundreds of broadcast outlets, Primetime Network Programming, Peter Bell & Assocs., LLC newspapers, magazines, newswires, , 51 E. 42nd St., Electronic Marketing, DVDs, Social & websites, online databases and verti- #500, New York, NY 10017. 212/371-0992, Digital Media Integration and produc- cal trade publications. By expanding ext. 206. www.peterbellassociates.com; tion, Viral Campaigns, Podcasts, the reach of the content, you are able [email protected]. Peter Bell, Image/marketing reels, Live Event to repurpose it for multiple platforms. Pres. Production, Satellite Media Tours. Video Redefined. D S Simon Based in New York City with facilities Bloom, Gross & Assocs., 625 No. Michigan Productions is an award-winning and staff in Los Angeles and London, Ave., #200, Chicago, IL 60611. 312/654- broadcast PR and social media video MHP3 offers edit facilities and graphic 4550; fax: 312/654-4551. www.bloom firm specializing in Satellite Media capabilities as well as Traditional and gross.com. Karen Bloom, Principal. Tours, Internet Media Tours, B-Roll Non Traditional notification and distri- production and distribution, Corporate bution, which cover domestic and Cantor Integrated Marketing Search, 115 and Web Video, Video Players, international stations. E. 57th St., #1017, New York, NY 10022 Ground Tours, Co-Ops and Radio. 646/202-9651. Marie Raperto, Pres. Established in 1986, we are headquar- Microspace Communications Corp., 3100 tered in New York with offices in Los Highwoods Blvd., Suite 120, Raleigh, NC Charet & Associates, P.O. Box 435, Angeles and Chicago. 27604. 919/850-4500. www.microspace.com; Cresskill, NJ 07626. 201/894-5197. sandy@ [email protected]. Bonnie J. charet.com; www.charet.com. Sandra Charet, Southard, Video Services Manager. Pres. DSN Communications, 376 15th St., Ste. 1C, Brooklyn, NY, 11215. 718/499-9068. Sports Newssatellite, Phoenix Comms. 3 Toby Clark Associates Inc., 405 East 54th Dani Newman at [email protected] or Empire Blvd., South Hackensack, NJ 07606. St., New York, NY 10022. 212/752-5670. www.dsncomm.com. 201/807-0888. Tim Roberts. Toby Clark, Sharon Davis.

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2011 PR BUYER’S GUIDE EXECUTIVE SEARCH Cramer Company Int’l., 866/841-1646. 5250; fax: 212/557-9178. Edward P. Koller Herbert Mines Associates, 375 Park Ave., Roxanne Cramer. www.cramercompany.com. Jr., Pres. New York, NY 10175. 212/355-0909; fax: 212/223-2186. Harold Reiter, President. Judith Cushman & Assocs., 15600 NE 8th Integrity Search, P.O. Box 76, Walling St., Suite B1, PMB178, Bellevue, WA Ford, PA 19086; 610/891-8440. jlong@ Laurie Mitchell & Company, Inc., Marke- 98008. 425/392-8660; fax: 425/644-9043. integritysearchinc.com. Janet Long, Pres. ting & Communications Executive Search, Judith Cushman, Pres. 21849 Shaker Blvd., Cleveland, OH 44122. Intersource Recruiting, 4131 Spicewood 216/292-9936. [email protected]; Development Resource Group, 130 E. Springs Rd., Austin, TX 78759. 512/457- www.LaurieMitchellCompany.com. Laurie 40th St., #800, New York, NY 10016. 0883. www.intersourcerecruiting.com; Mitchell, Pres. 212/983-1600; fax: 212/983-1687. [email protected]. Patti www.drgnyc.com. David Hinsley Cheng, Halladay, Owner/ Principal. Discreet, ethical and straightforward Mng. Partner. Executive Search Services for classical J Tech, 372 North St., Hyannis, MA 02601. and digital/direct/database marketing, DHR International, 280 Park Ave., 43rd flr. 508/790-0400. www.capejobs.com. Joan advertising, public relations, brand strat- W, New York, NY 10017. 212/677-7660. Rezendes, VP. egy, media, research, corporate and www.dhrinternational.com. Steven Gundersen, employee communications. Clients Exec. VP. Joy Reed Belt Search Consultants, P.O. range from Fortune1000s to Closely- Box 54410, Oklahoma City, OK 73154. Held Companies, Advertising and Public Elion Associates , 55 Brook Farm Road, 405/842-5155. Joy Reed Belt, Owner. Relations Agencies and Professional Bedford, NY 10506. 914/234-0386; fax: Services Firms in the Midwest. 1250+ 914/729-0916. [email protected]. Susan candidates placed over 26 years. Elion. Moyer, Sherwood Assocs. Inc., 65 High Flesher & Assocs., 445 S. San Antonio Rd., Ridge Rd., #502, Stamford, CT 06905. #103, Los Altos, CA 94022. 650/917-9900. 203/622-1074. www.moyersherwood.com. www.flesher.com. Susan Flesher, Pres. David S. Moyer. Korn-Ferry International, 1900 Avenue of The Forum Group, 260 MadisonAve., #200, the Stars, Suite 2600, Los Angeles, CA PR Talent, 117 Main St., Suite 208, Huntington New York, NY10016. 212/687-4050; fax: 90067. 917/256-0314. www.forumpersonnel.com. Beach, CA 92648. www.prtalent.com. Frank Fusaro, Pres. Our Corporate Affairs specialty search practice offers global capabili- Pile & Co., 177 Huntington Ave., 17th flr., Neil Frank & Co., Box 3570, Redondo ties in executive search and talent Boston, MA 02115. 617/267-5000; Beach, CA 90277-1570. 310/543-1611. management for public relations, gov- fax: 617/536-4800. Rick Hooker, CEO www.neilfrank.com. Neil Frank. ernment affairs, and investor relations roles within the corporate, non-profit Rene Plessner Assocs., 200 E. 74th St., The Fry Group, 369 Lexington Ave., New and higher education arenas. Contact: Penthouse A, New York, NY 10021. York, NY 10017. 212/557-0011. fry@fry Richard Marshall, managing director, 212/421-3490; fax: 212/421-3999. group.com; www.frygroup.com. John M. 212.973.5816 or corporateaffairs@ Fry, Pres. kornferry.com. The Art & Science of Russell Reynolds Assocs., 200 Park Talent. www.kornferry.com. Avenue, 23rd flr. New York, NY 10166- Lynn Hazan & Assocs. Inc., 55 E. 0002, 212/351-2000; fax: 212/370-0896. Washington, #715, Chicago, IL 60602; Lee Hecht Harrison, 500 W. Monroe St., www.russellreynolds.com. Sandra Galvin, 312/863-5401. [email protected]; #1818, Chicago, IL 60661. 312/377-2300; Dir., Global Mktg. & Comms. www.Lhazan.com; LinkedIn: Lynn Hazan. fax: 312/930-9035. Keith Emerson, Mng. Dir. SC Search Consultants, 1100 Beecher Lloyd Staffing Heidrick & Struggles, 1114 Ave. of the , 445 Broadhollow Rd., #119, Crossing North, Suite A, Columbus, OH Americas, New York, NY 10036. 212/867- Melville, NY 11747. 631/777-7600. 43230. 614/939-4240. Cindy Hilsheimer. 9876; fax: 212/370-9035. Jory Marino, Mng. www.lloydstaffing.com. Nancy Schuman, www.scsearchconsultants.com. Partner. VP, Mktg. Management Recruiters International of RitaSue Siegel Resources, PO Box 845, Boston, 607 Boylston St., Boston, MA 02116. New York, NY 10150. 917/725-1603. 617/262-5050. David Leshowitz, Mgr. www.ritasue.com. Rita Sue Siegel, Pres. Marketing with Distinction LLC , 37 SJ Miller Group, 668 Stonyhill Rd., #14, Cortland Place, Oxford, CT 06478. 203/888- Yardley, PA 19067. 215/355-1600. Heyman Associates Inc., 11 Penn Plaza, 9995; fax: 203/888-9997. melissa@distinct 22nd fl., New York, NY 10001. 212/784- [email protected]; marketing.com. www.distinctmarketing.com. www.sjmillergroup.com. Shelley Miller, 2717; fax: 212/244-9648. info@heymanassoc Melissa Wall, Pres. iates.com; www.heymanassociates.com. CPC, Pres. William C. Heyman, Maryanne Rainone, Lisa Marshall Consultants, LLC, 330 East Ryan, Jessamyn Katz. Butler Lane, Ashland, OR 97520. 541/488- Spencer Stuart & Assocs., 277 Park Ave. 3121; [email protected]. www.marshall 32nd flr., New York, NY 10172. 212/336- The Howard-Sloan-Koller Group, 300 E. consultants.com. Larry Marshall, CEO/ 0200; fax: 212/336-0296. David Daniel, 42nd St., New York, NY 10017. 212/661- Mng. Partner. CEO.

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2011 PR BUYER’S GUIDE EXECUTIVE SEARCH

The Stowe Co., 21 West 58th St., New York, At LOG-ON, the leading PR/ Astron Systems Inc., 2800 Palisades Dr., NY 10019; 212/207-8289. beverly@stowe Marketing and Distribution Serve your Corona, CA 92882. 951/739-7005. company.com; www.stowecompany.com. orders are processed in a fast, accu- www.astronsys.com. Carol Crawford, Pres. Beverly Stowe, Pres. rate and precise manner, with a variety of quality control checks built into our Talent U Seek, 13547 Ventura Blvd., #212, process. When you place an order with FastSigns Int’l Inc., 2542 Highlander Way, Sherman Oaks, CA 91423. 818/817-0683. us, we pick it, pack it and ship it. No Carrollton, TX 75006. 214/346-5600. www.talent-u-seek.com; cyndi@talent-u- more worrying about how you’re www.fastsigns.com. Catherine Monson, seek.com. Cyndi Katz. going to get it done. We’ll CEO handle it all. From a handful to many Tesar-Reynes Inc., 333 N. Michigan Ave., thousands. For products, cd’s, dvd’s, Finger Design Assocs. Ste. 2226, Chicago, IL 60601. 312/726- books, magazines and gifts we fulfill , 330 15th St., Oakland, CA 94612. 510/465-0505. 1900. www.tesar-reynes.com. Tony Reynes. it all. www.fingerdesign.com. Arlene Finger, Travaille Executive Search, 1730 Rhode Owner. Island Ave., N.W., #401, Washington, DC 20036. 202/463-6342; fax: 202/331-7922. [email protected]. Ben Long, Pres. Group IV Graphics, 89 Fifth Ave., New York, NY 10003. 212/242-4000. Gilbert Tweed Assocs., 415 Madison Ave., www.gfourg.com. Barry Hassel, Pres. 20th flr., New York, NY 10017. 212/758- 3000; fax: 212/832-1040. Janet Tweed, CEO. John Kneapler Design, 151 W. 19th St., PIMS, 245 West 17th St., 4th floor, New York, #11C, New York, NY 10011. 212/463-9774. The Ward Group, 8 Cedar St., Woburn, NY 10011. 212/279-5112. [email protected]; www.johnkneaplerdesign.com. John MA 01801. 781/938-4000; fax: 938-4100. www.pimsinc.com. Kneapler. [email protected]. Jim Ward, Pres. PIMS is the prime source for all your assembly, sampling & fulfillment needs. Whether your campaign Wills Consulting Assocs., Inc., Two Sound consists of 100’s or hundreds of thou- View Dr., Ste. 100, Greenwich, CT 06830. sands, no fulfillment is too small or too 203/622-4930. [email protected]; large. PIMS assembles your press kits, www.wca-search.com. James C. (Jim) product mailers, gift baskets and event Metro Editorial Services, 519 Eighth Wills, Pres. packages quickly, accurately and Ave., New York, NY 10018. 800/223-1600; cost-effectively. Serving the corporate communica- fax: 212/714-9139. [email protected]; PIMS specializes in tions and public relations executive Fueling Brand www.metroeditorialservices.com. Sales . For over 20 years our search and recruitment needs of clients Performance contact: Jennifer Flack, 917/339-0486. company has been one of the world’s engaged in pharmaceuticals and the life leading production and distribution See full listing under Editorial sciences, financial services, technology, service providers catering to marketing Distribution category. publishing, and management consult- and communications professionals. ing—for more than twenty years. We offer a wide array of products and services that provide optimum solu- Steven Olken Digital Design, 136 E. 76th FULFILLMENT tions for all of your campaign needs. St., #10D, New York, NY 10021. Our business is built on making your cell: 917/331-5779. fax: 212/744-6501. business succeed! [email protected]. Steven Olken. NEW YORK * CHICAGO WASHINGTON * ATLANTA* BOSTON Prowolfe Partners, 1121 Olivette Exec. Pkwy., #100, St. Louis, MO 63132. GRAPHIC SERVICES 314/983-9600. www.prowolfe.com. Jo Kincaid, Dir., New Bus.Dev. LOG-ON, 520 8th Ave., New York, NY ANEW Marketing Group, 811 W. Jericho 10018. 212/279-4567; fax: 212/279-4591. Turnpike, #109E, Smithtown, NY 11787. www.log-on.org. Dan Cantelmo. Rappy & Co. Inc. 631/982-4000. www.anewmarketing , 150 W. 25th St., #502, group.com. Judy Bellem, Principal. New York, NY 10001. 212/989-0603; How a direct mail company fulfills a fax: 212/ 989-0419. www.rappyco.com. client request can make all the differ- Addison Design Company Floyd Rappy. ence between a successful campaign , 20 Exchange and a catastrophic one; because even Place, 9th flr., New York, NY 10005. the most exciting offers and promotions 212/229-5000. www.addison.com. Weschler Ross & Partners, 11 Madison combined with your best marketing Artworks Design, 100 Chesterfield Pkwy., Ave., 14th flr., New York, NY 10010. efforts can be spoiled by slow or incor- #200, Chesterfield, MO 63017. 636/777- 212/924-3337. www.weschler.com. Dan rect fulfillment. 4300. www.artworksdesign.com. Ross, Pres.

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2011 PR BUYER’S GUIDE INTERACTIVE/MULTIMEDIA SVCS. INFORMATION your search ranking, we see pick-up of the Internet Media Tours on more than DISTRIBUTION 20 viral video sites, 100 social media news sites, 500-1,000+ plus websites. IMTs deliver more than 25,000 measured views of the content. The service Metro Editorial Services, 519 Eighth is affordable and can be an effective Ave., New York, NY 10018. 800/223-1600; way to jump start your online initiative fax: 212/714-9139. [email protected]; or provide additional support to your www.metroeditorialservices.com. Sales Metro Editorial Services, 519 Eighth current campaigns. contact: Jennifer Flack, 917/339-0486. Ave., New York, NY 10018. 800/223-1600; Here are some recent success stories: fax: 212/714-9139. [email protected]; •Isaac Mizrahi's announcement is See full listing under Editorial www.metroeditorialservices.com. Sales Distribution category. contact: Jennifer Flack, 917/339-0486. featured on Glamour.com •The American Wind Energy See full listing under Editorial Association (AWEA) Windpower 2009 Distribution category. Conference ends up on the Cleveland Plain Dealer web site and on the home Nat’l Telecommunications Svcs., 122 C page of Penn Energy (It's the top two St., N.W., #640, Washington, DC 20001. videos under "Renewable Energy 800/234-7770. Mack Hansbrough, Pres. News" on the left of the page) www.ntsdc.com. •Our IMTs have put these and other clients on the front page of Google MHP/Mark Haefeli Productions, 11 INTERACTIVE/ Searches: Consumer Electronics Beach St., Ste. 408, New York, NY 10013. MULTIMEDIA SVCS. Association, CA, Teva Pharmaceuticals, 212/334-2164. www.mhp3.com. Mark State Farm’s 50 Million Pound Haefeli. Challenge Video Redefined. D S Simon A Primetime EMMY Award winning Productions is an award-winning production company, MHP3 special- broadcast PR and social media video izes in Commercials, Broadcast TV, New York: 212.736.2727 firm specializing in Satellite Media Primetime Network Programming, Chicago: 312.255.0240 Electronic Marketing, DVDs, Social & Los Angeles: 310.939.7041 Tours, Internet Media Tours, B-Roll production and distribution, Corporate Digital Media Integration and produc- www.dssimon.com and Web Video, Video Players, tion, Viral Campaigns, Podcasts, E-mail: [email protected] Ground Tours, Co-Ops and Radio. Image/marketing reels, Live Event Consumers are increasingly getting Established in 1986, we are headquar- Production, Satellite Media Tours. their information through online video tered in New York with offices in Los Based in New York City with facilities and social media. A MultiMedia News Angeles and Chicago. and staff in Los Angeles and London, Release with Internet Media Tour (IMT) MHP3 offers edit facilities and graphic is a comprehensive, targeted approach IMC2, 12404 Park Central, #400, Dallas, capabilities as well as Traditional and to promoting a campaign or initiative to TX 75251. 214/224-1000. www.imc2.com. Non Traditional notification and distri- the online world. IMTs are growing in Doug Levy, Pres. bution, which cover domestic and inter- popularity as a communications tool national stations. among both marketers and the media web sites and bloggers that crave online video content. Increasingly, they are being used in conjunction with a KEF Media, 512 Means St., Suite 102, satellite media tour, to turn a press con- Atlanta, GA 30318. 404/605-0009. ference into a video press junket, with www.kefmedia.com. Yvonne Goforth-Hanak. National Press Club, 529 14th St., N.W., B-Roll or as a standalone service. Washington, DC, 20045. 202/662-7580. IMT distribution includes: KEF handles everything from www.press.org. Joshua Funk. Dir., Bus. Dev. •Pitching websites of traditional Internet Media Tours to Multimedia media outlets (TV, Newspapers, Releases, Webisodes to Podcasts, The National Press Club, a private Magazines, Radio) Webcasts to Webinars. And things we club for journalists and communicators, •Pitching important web media and haven’t even thought of yet! We’re has been “Where News Happens” for bloggers committed to remaining ahead of the more than a century. Each year, the •Producing and distributing a curve in order to get you the results Club hosts over 250,000 visitors at multimedia release you want. more than 2,000 events that are con- •Syndicating the video to 20+ viral veyed to global audiences in print, tel- Megaphone Media video sites , 26 Perry Street, New evision and online. Our journalist mem- •Providing you an embed code to York, NY 10014. 646/452-8404. info@ bers work with the NPC staff to create easily post and share the video megaphone-mediacom; www.megaphone- an ideal facility for news coverage – media.com. Kyle Carmone, Managing Director. •Placement on 100+ social media from a full service broadcast operation, news sites For Megaphone's full listing, please to fiber and wireless connectivity, to In addition to significantly improving see the PSA Section. audio-visual services.

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2011 PR BUYER’S GUIDE INTERACTIVE/MULTIMEDIA SVCS. Virilion, 1025 Vermont Ave, N.W., #1200, Washington, DC 20005. 202/654-0800. Alex Ramati, Dir., Business Dev. www.virilion.com KEF Media, 512 Means St., Suite 102, WestGlen Communications, 1430 Atlanta, GA 30318. 404/605-0009. Broadway, 9th floor, New York, NY 10018. www.kefmedia.com. Yvonne Goforth-Hanak. 212/921-2800. www.westglen.com. Ed Lamoureaux, Sr. VP Need an Internet Media Tour or Multimedia Release? We’ve got PIMS, 245 West 17th St., 4th floor, New York, Wieck Media Services, 12700 Park Central it…and more! We handle everything NY 10011. 212/279-5112. [email protected]; Dr., #510, Dallas, TX 75251. 972/392-0888; from IMTs to MMRs, Webisodes to www.pimsinc.com. fax: 972/934-8848. [email protected]; Podcasts, Webcasts to Webinars. PIMS technical design team will www.wieck.com. Tim Roberts, Pres. Working on a project with digital strate- guide you from conception & design gies no one’s even heard of? We’re through production & distribution in there for you! building an effective, attractive Electronic Press Kit (EPK). An EPK INTERNET SERVICES Megaphone Media, 26 Perry Street, New affords you the opportunity to send York, NY 10014. 646/452-8404. info@ your materials quickly & efficiently, BurrellesLuce, 75 East Northfield Rd., megaphone-mediacom; www.megaphone- allowing recipients access to your doc- Livingston, NJ 07039. 800/368-8070. media.com. Kyle Carmone, Managing uments, photos, videos and more at [email protected]; Director. the touch of a button. PIMS creative www.BurrellesLuce.com. For Megaphone's full listing, please staff will tailor the perfect EPK to suit see the PSA Section. your specific project requirement. Cision, 332 S. Michigan Ave., Chicago, IL PIMS specializes in Fueling Brand 60604. 888/422-2667. www.cision.com. Performance. For over 20 years our company has been one of the world’s Connectus, 420H Chinquapin Round Rd., leading production and distribution Annapolis, MD 21401. 410/292-6323. service providers catering to marketing [email protected]; www.prsafe.com. Gary and communications professionals. Pick. We offer a wide array of products and Metro Editorial Services Dialog , 519 Eighth services that provide optimum solu- , 2250 Perimeter Park Dr., #300, Ave., New York, NY 10018. 800/223-1600; tions for all of your campaign needs. Morrisville, NC 27560. 919/804-6400; fax: 212/714-9139. [email protected]; Our business is built on making your 800/3-Dialog. www.dialog.com. www.metroeditorialservices.com. Sales business succeed! contact: Jennifer Flack, 917/339-0486. NEW YORK * CHICAGO WASHINGTON * ATLANTA* BOSTON See full listing under Editorial Distribution category.

Planned Television Arts (PTA) and PTA*Satellite Synaptic Digital (formerly Medialink & The Dietrich Nelson & Associates, Inc., 7510 , 1110 Second Ave., New York, NY 10022. 212/583-2718. fein- NewsMarket), 708 Third Ave., New York, NY Sunset Blvd., #1401, Los Angeles, CA [email protected]; www.planned 10017. 800/843-0677. www.synapticdigital.com; 90046. 323/845-9608; fax: 323/883-1821. TVarts.com. Brian Feinblum, VP. [email protected]. [email protected]. Dietrich Nelson. Synaptic Digital delivers a diverse If budgets and deadlines are tight TEKgroup International Inc. range of digital media solutions for you need experienced pros, call DNA. , 1280 NW 36th Ave., Ste. 204, Pompano Beach, FL corporations, organizations and agen- With 20 years experience we offer 33069. 954/351-5554; fax: 954/351-9099. cies globally, which help overcome expert advice, strategic planning, qual- www.tekgroup.com. challenges, build brands, and boost ity production and distribution for all business development. your broadcast and internet PR needs. Our goal is to deliver on your busi- Our services include satellite media Wieck Media Services, 12700 Park Central ness and communication objectives. tours, Internet and viral video produc- Dr., #510, Dallas, TX 75251. 972/392-0888; We are big thinkers with creative, tion and distribution, Internet media fax: 972/934-8848. [email protected]; strategic and technical know-how. Our tours, webcasts, radio tours, corporate www.wieck.com. Tim Roberts, Pres. interactive/multimedia offerings include: videos and many other services. Call •MediaCentre or email for ideas, quotes and testimo- •Global Distribution to Media via nials from our satisfied clients. MAILING SERVICES www.thenewsmarket.com •Interactive News Releases DSN Communications, 376 15th St., Ste. Automatic Mail Services, 45-01 34th St., •Live Webcasts (Video & Audio) 1C, Brooklyn, NY, 11215. 718/499-9068. Long Island City, NY 11101. 718/361-3091. •Internet Media Tour Dani Newman at [email protected] or www.automatic-mail.com. Mike Waskover, •Web Video www.dsncomm.com. Pres.

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2011 PR BUYER’S GUIDE MEDIA LISTS We offer a wide array of products and Carma International, 1615 M St., NW, services that provide optimum solu- Washington, DC 20036. 202/842-1818. tions for all of your campaign needs. www.carma.com. Our business is built on making your business succeed! Cision, 332 S. Michigan Ave., Chicago, IL NEW YORK * CHICAGO 60604. 888/422-2667. www.cision.com. WASHINGTON * ATLANTA* BOSTON LOG-ON, 520 8th Ave., New York, NY 10018. 212/279-4567; fax: 212/279-4591. www.log-on.org. Dan Cantelmo. MANAGEMENT CONSULTANTS At LOG-ON, we employ the latest VMS, 1500 Broadway, New York, NY technologies and skilled professionals AdMedia Partners, Inc., Three Park Ave., 10036. 800/VMS-2002. www.vmsinfo.com. to assemble, address, collate, staple, 31st flr., New York, NY 10016. 212/759- fold, shrink-wrap, bind, insert and mail. VMS, the worldwide leader in 1870; fax: 212/888-4960. info@admedia Trust to deliver the most Integrated Media Intelligence LOG-ON partners.com; www.admediapartners.com. complex projects under the most strin- Solutions, monitors and digitally cap- Gregory Smith, Seth Alpert, Mng. Dirs. gent timelines. tures media and advertising content in Our more markets and more mediums than inkjet and laser addressing A.C. Croft and Assocs. Inc., 140 Cathedral services ensure that your piece reflects any other company. Combining best- Rock Dr., Sedona, AZ 86351. 928/284-9054; the professionalism of your company. fax: 928/284-1791. [email protected]. of-breed technologies with innovative Our automatic and hand inserting A.C. Croft, Pres. analysis platforms, and leveraging an capabilities are efficient, detailed and expert editorial staff, VMS delivers accurate to help you enhance your Louw’s Management Corp., P.O. Box 130, better, affordable intelligence across all message without breaking the bank. Vail, AZ 85641. 520/664-1881. toni@louws key media, including social media like Our automatic wafer sealing serv- management.com; www.louwsmanage Facebook and Twitter. ice adds the required number of seals ment.com. Toni Louw. For more information, call 800-VMS- to meet USPS requirements and 2002, visit vmsinfo.com, or email ensure that you receive the largest Management Solutions Plus, 9707 Key [email protected]. postal discount applicable. West Ave., #100, Rockville, MD 20850. With sophisticated programs, cutting 301/258-9210. www.mgmtsol.com. Beth edge technology, NCOA software and Palys, Pres. MEDIA LISTS proven experience, we can pre-sort your mailing files by zip code to R3:JLB, 500 N. Michigan Ave., #300, Cision, 332 S. Michigan Ave., Chicago, IL achieve the lowest postage rates pos- Chicago, IL 60611. 312/396-4155. 60604. 888/422-2667. www.cision.com. sible that other mail-houses cannot. www.rthree.com. Mary Conrad, Mng.Dir., North America. Dow Jones & Co., 1211 Avenue of the Americas, New York, NY 10036. 800/369- Select Resources Int’l., 3000 Ocean Park 0166. www.dowjones.com; diane.thieke Blvd., #3000, Santa Monica, CA 90405. @dowjones.com. Diane Thieke, Marketing 310/450-5777. Catherine Bension, Director. Pres./CEO

StevensGouldPincus LLC, 1 Penn Plaza, Suite 5335, New York, NY 10119. 212/779- 2800; cell: 917/783-4500. rgould@stevens gouldpincus.com; www.stevensgouldpin PIMS , 245 West 17th St., 4th floor, New York, cus.com.Art Stevens, Rick Gould CPA, J.D., NY 10011. 212/279-5112. [email protected]; Ted Pincus, Managing Partners. www.pimsinc.com. LOG-ON, 520 8th Ave., New York, NY Swerling & Assocs. 10018. 212/279-4567; fax: 212/279-4591. PIMS understands the importance of , 1721 Monte Viento Dr., www.log-on.org. Dan Cantelmo. “presentation” when it comes to the #200, Malibu, CA 90265. 310/456-8045. www.swerlingassociates.com. Jerry Swerling. distribution of your materials. Whether LOG-ON is the country’s largest your campaign is intended to reach 50 Towers Watson, 335 Madison Ave., New PR/marketing production and distribu- or 50,000 contacts, PIMS’ experienced York, NY 10017-4605. 212/309-3400; fax: tion service. We assist agencies and staff will guide you towards reaching 212/309-0975. www.towerswatson.com. departments, large and small. We mail, the maximum amount of people in the fax and e-mail news releases and pitch most cost-effective manner possible. letters. We use your lists or ours. We PIMS specializes in Fueling Brand MEASUREMENT AND assemble press kits, print brochures Performance. For over 20 years our EVALUATION and fulfill products. We reproduce CDs, company has been one of the world’s DVDs and USB’s. And we maintain pri- leading production and distribution BurrellesLuce, 75 East Northfield Rd., vate lists. There’s little we can’t do for service providers catering to marketing Livingston, NJ 07039. 800/368-8070. you. and communications professionals. www.burrellesluce.com.

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2011 PR BUYER’S GUIDE MEDIA LISTS 83622-0512. 208/462-3895; vandyefor [email protected]. Vandye J. Forrester III.

Karen Friedman Enterprises, Inc., MyMediaInfo, 375 Totten Pond Rd., Suite P.O. Box 224, Blue Bell, PA 19422. VMS 402, Waltham, MA 02451. 888/901-3332. , 1500 Broadway, New York, NY 610/292-9780. [email protected]. [email protected]; www.mymedia 10036. 800/VMS-2002. www.vmsinfo.com. www.karenfriedman.com. Karen Friedman, info.com. Pres. VMS, the worldwide leader in Integrated Media Intelligence MyMediaInfo delivers the most com- The Hampton Group, 5335 Wisconsin Solutions, monitors and digitally cap- prehensive, up-to-date media contacts Ave., N.W., #440, Washington, DC 20015. database available, more editorial tures media and advertising content in 202/686-2020. www.hamptongroup.com. calendar opportunities, a social media more markets and more mediums than Lou Hampton, Pres. outreach database, a media monitor- any other company. Combining best- ing platform, and customized coverage of-breed technologies with innovative The Hemingway Media Group, 321 N. reports compiled by human analysts. analysis platforms, and leveraging an Palm Dr., Beverly Hills, CA 90210. With the largest research team in the expert editorial staff, VMS delivers 310/274-7406. [email protected]. industry, one-to-one account manage- better, affordable intelligence across all Carole Hemingway, Pres. ment and easy-to-use tools that key media, including social media like provide great value, public relations Facebook and Twitter. Hennes Paynter Communications, 2841 and marketing professionals at organi- For more information, call 800-VMS- Berkshire Rd., Cleveland, OH 44118. zations of all sizes depend on the 2002, visit vmsinfo.com, or email 216/321-7774. hennes@crisiscommunica MyMediaInfo Solutions Suite for the [email protected]. tions.com; www.crisiscommunications.com. most extensive and highest quality Bruce Hennes, Mng. Partner. media intelligence available. MEDIA (SPEECH) Herr Communications, 2019 NE 179th St., News Analysis Institute, 818 Liberty Ave., TRAINING Suite W-103, Ridgefield, WA 98642. 4th flr., Pittsburgh, PA 15222. 412/471-9411; 360/600-5236. Nancy Herr. fax: 412/471-9417. www.newsanalysis.com. Mary Dawne Arden, 135 E. 50th St., Ste [email protected]; Colleen Rodgers. 7B, New York, NY 10022. 212/644-8199. www.herrcommunications.com. [email protected]; www.mary NewsBios, A division of TJFR Group, 2020 dawnearden.com. Arapahoe St., Lower Level, Denver, CO 80205-2548; 866/639-7070; fax: 303/296- Barks Communications, 102 Blue Ridge 1200. www.newsbios.com. St., Berryville, VA 22611. 540/955-0600; www.barkscomm.com. Edward J. Barks. Fred Woolf List Co. Inc., PO Box 346, Somers, NY 10589-0346. 914/694-4466; Cameron Communications Inc., 55 fax: 914/694-1710. [email protected]; Dubois St., Darien, CT 06820. Office: www.woolflist.com. Sheila Woolf, Sr. VP, 203/655-0138; Cell: 203/952-5758. Jim Impact Communications, 11 Bristol Place, Sales. Cameron, Pres.; Amy Fond, Trainer. Wilton, CT 06897-1524. (203)529-3047; cell (917)208-0720; fax: (203)529-3048. CMG Productions, 495 West St., 2nd flr., [email protected]. Jon Rosen, President. New York, NY 10014. 212/691-5611. www.cmgproductions.com. Colleen M. BE PREPARED! Impact Commu- MEDIA MONITORING Growe, Founder. nications trains your spokespeople to successfully communicate critical BurrellesLuce , 75 East Northfield Rd., CommCore, Inc., 1901 L St., NW, Ste. 707, messages to your targeted audiences Livingston, NJ 07039. 800/368-8070. Washington, DC 20036. 202/659-4177. during print, television, and radio www.burrellesluce.com. [email protected]. news interviews. Your customized Andrew Gilman. work-shops are issue-driven and Cision, 332 S. Michigan Ave., Chicago, IL role-play based. Videotaping/critiquing. 60604. 866/639-5087. www.cision.com. The Communication Center, 1612 K St., Groups/privately. Face-to-face/ NW, #1000, Washington, DC 20006. telephone interviews/news confer- Dow Jones & Co. , 1211 Avenue of the 202/463-0505; fax: 202/463-0304. ences. Private label seminars for public Americas, New York, NY 10036. 800/369- www.thecommunicationcenter.com. Susan relations agencies. Make your next 0166. www.dowjones.com; diane.thieke Peterson, Pres. @dowjones.com. Diane Thieke, Marketing news interview your best by Director. Creative Communications & Training calling Jon Rosen, Impact , Communications. Over 25 years 1614-0 Union Valley Rd., #140, W. Milford, of news media/training expertise. Visible Technologies, 3535 Factoria Blvd. NJ 07480; 973/697-3455 debra@business SE, Suite 400, Bellevue, WA 98006. lunchandlearn.com Debra Hamilton, Pres. 888/852-0320; 425/957-6100; fax: 425/ businesslunchandlearn.com Kundell Communications, 2440 Broadway, 957-7717. [email protected]; #228, New York, NY 10024. 212/877-2798. www.visibletechnologies.com. Dan Vetras, The Forrester Institute, 52 Rainbow [email protected]; www.public CEO. Ridge, PO Box 512, Garden Valley, ID speaking4u.com. Linda Kundell.

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2011 PR BUYER’S GUIDE NEWSLETTERS MEDIA TOURS/ •GMTs, SMTs, RMTs, ANRs ROADSHOWS (Single and Co-Op) Garnering Deeper Consumer Celebrities Plus, Inc., 8899 Beverly Blvd., Engagement for over 20 years! #406, Los Angeles, CA 90048. 310/860- 1955; fax: 310/860-1255. tom@celebrities Laskin Media, Inc., 220 East 23rd St., plusinc.com; [email protected]. Michael New York, NY 10010. 212/777-9092. Catalano, and Tom Cestaro. www.laskinmedia.com. Barbara Laskin, Founder.

What’s the difference between a Strauss Radio Strategies Inc., 529 14th mediocre TV performance and a mas- St., N.W., #1163, National Press Bldg., terful one? Media training. It’s the best Washington, DC 20045. 202/638-0200; investment you or your clients will ever Dietrich Nelson & Associates, Inc., 7510 fax: 202/638-0400; [email protected]. make. Laskin Media expertly prepares Sunset Blvd., #1401, Los Angeles, CA New York: 262 W 38th St., Ste. 803, New people for their turn in the spotlight. 90046. 323/845-9608; fax: 323/883-1821. York, NY 10018. 212/302-1234; newyork@ Clients include PR firms, celebrity [email protected]. Dietrich Nelson. straussradio.com. Los Angeles: 323/ spokespeople, athletes, & high-level 343-0300; [email protected]. executives from companies such as If budgets and deadlines are tight www.straussradio.com. Richard Strauss, IBM, Pfizer, The History Channel, Polo you need experienced pros, call DNA. Pres. Ralph Lauren, Land’s End, Holland & With 20 years experience we offer MERGERS & Knight, and MasterCard. expert advice, strategic planning, quality production and distribution for all ACQUISITIONS your broadcast and internet PR needs. StevensGouldPincus LLC Media Training Worldwide, 34 W. 38th Our services include satellite media , 1 Penn Plaza, St., 5th flr., New York, NY 10018. 212/764- tours, Internet and viral video produc- Suite 5335, New York, NY 10119. 212/779- 4955. www.mediatrainingworldwide.com. tion and distribution, Internet media 2800; cell: 917/783-4500. rgould@stevens TJ Walker, CEO. tours, webcasts, radio tours, corporate gouldpincus.com; www.stevensgouldpin cus.com.Art Stevens, Rick Gould CPA, J.D., videos and many other services. Call Ted Pincus, Mng. Partners. Medianet, 305 Madison Ave., #1166, New or email for ideas, quotes and testimo- York, NY 10165. 212/682-2250. nials from our satisfied clients. www.medianet-ny.com. Tom Mucciolo, Pres. NEWSLETTERS Liv Davick, a Publicity and Production Boutique, Inc., 88 South Broadway, Suite BizBash Media, 21 W. 38th St., 13th flr., MediaPrep, 3500 W. Olive Ave., #300, 1206, Millbrae, CA 94030. 650/689-5479 New York, NY 10018 646/638-3600. Burbank, CA 91505. 213/276-6300. Tom and 661/600-2254. Liv Davick, President, www.bizbash.com. David Alder, CEO. Alderman. www.mediaprep.com. [email protected] and Shana Davick, VP, [email protected]; www.livdavick.com. Bulldog Reporter, c/o Infocom Group, 124 The Newman Group Inc., 220 E. 63rd St., Linden St., Oakland, CA 94607. 800/959- New York, NY 10065. 212/838-8371. Megaphone Media, 26 Perry Street, New 1059. Jim Sinkinson, CEO. [email protected]; www.newman York, NY 10014. 646/452-8404. info@ group.com. Joyce Newman, Pres. megaphone-mediacom; www.megaphone- Communication Briefings, Briefings media.com. Kyle Carmone, Managing Media Group, 2807 N. Parham Rd., #200, Reputation Management Assocs., 2079 Director. Richmond, VA 23294. 800/722-9221. West Fifth Ave., Columbus, OH 43212. www.briefingsmediagroup.com. Kathleen For Megaphone's full listing, please Hoots, Editor. 614/486-5000; fax: 614/487-7203. see the PSA Section. www.media-relations.com. Anthony Huey. Competitive Edge Newsletter, Pachter & Assocs., PO Box 3680, Cherry Hill, NJ Nikki Richardson, 3 Lancaster Ave., 08034. 856/751-6141. Barbara Pachter, Pres. Chelmsford, MA 01824. 978/256-1651; fax: 978/256-0751. [email protected]; Consultants News, Kennedy Information, www.nikkirichardson.com. 1 Phoenix Mill Lane, 3rd flr., Peterborough, NH 03458. 800/531-0007. Virgil Scudder & Assocs., 299 Broadway, Corporate Public Issues, Issue Action Suite 1315, New York, NY 10007. 212/627- PLUS Media, Inc. 4400. [email protected]; www.virgil , 20 West 23rd St., Publications, Inc., 207 Loudoun St. SE, scudder.com. Ken Scudder, VP. New York, NY 10010. 212/206-8160; fax: Leesburg, VA 20175. 703/777-8450. 212/206-8168. [email protected]; www.issueactionpublications.com. Teresa [email protected]; www.plusmedia.com. Yancey Crane. StreetSpeak®, Inc., 51 E. 42nd St., #306, Natalie Weissman, Melodie Sisk. New York, NY 10017. 212/221-1079; fax: •Broadcast PR IMN (iMakeNews, Inc.), 200 Fifth Avenue, 212/221-2345. [email protected]; •Integrated Branding Waltham, MA 02451. 866-964-NEWS. www.wtblase.com. Bill Blase, pres. •Television & Radio [email protected]; www.imninc.com.

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2011 PR BUYER’S GUIDE NEWSLETTERS Jack O’Dwyer’s Newsletter, 271 Madison Creators News Service/Creators Syndicate, PHOTO DISTRIBUTION Ave., New York, NY 10016. 212/679-2471. 5777 W. Century Blvd., #700, Los Angeles, www.odwyerpr.com. CA 90045. 310/337-7003.

Management Strategies for Public Relations Firms, $205 annually.A.C. Croft & Associates, 140 Cathedral Rock Dr., Sedona, APImages, 450 West 33rd St., New York, NY AZ 86351. 928/284-9054. Sample issue 10001 212/621-1997; [email protected]; available on request. [email protected]. www.apimages.com.

Discover why media outlets, corpora- The Measurement Standard , KDPaine & tions and PR companies around the Partners, 177 Main St., 3rd flr., Berlin, NH world rely on AP Images Assignment 03570. 603/752-5111. www.kdpaine.com. EurekAlert!, a service of the American Services. We will take any PR project, Katie Delahaye Paine, CEO. Association for the Advancement of Science, sponsored event, tradeshow or prod- 1200 New York Ave., N.W., Washington, DC uct launch and capture it with your The Newsletter on Newsletters, Box 224, 20005. 202/326-6716; fax: 202/898-0391. vision and needs in mind. Whether the Spencerville, MD 20868. 301/384-1573. [email protected]; job is large or small, mainstream or off- www.newsletterbiz.com. Joel Whitaker, www.EurekAlert.org. beat - you get the benefit of our knowl- Publisher. edge, access and integrated services EurekAlert!, a program of AAAS, for an end-to-end project solution. offers an effective means to dissemi- PR News,Access Intelligence, LLC, 4 Choke nate news to reporters and the public. Custom Medical Stock Photo, Inc., 3660 Cherry Rd., 2nd flr., Rockville, MD 20850. As a science-based press release W. Irving Park Rd., Chicago, IL 60618. 888/707-5814. www.prnewsonline.com. distribution service it serves as an Diane Schwartz, Sr. VP & Group Publisher. 800/373-2677. www.cmsp.com. Mike invaluable resource for press officers Fisher. to reach the media worldwide. The Ragan Report, Lawrence Ragan Thousands of reporters rely on Comms., 111 E. Wacker Dr., #500, Chicago, EurekAlert! for information fromleading IL 60601. 800/878-5331. www.ragan.com. research organizations. Central Image Agency Inc., 225-B MacphersonAve., Toronto, Ontario M4V 1A1. Speechwriter’s Newsletter, Lawrence MarketWire, 100 N. Sepulveda Blvd., 416/708-0632. [email protected]; Ragan Comms., 111 E. Wacker Dr., #500, #325, El Segundo, CA 90245. 800/774- www.centralimageagency.com. Enza D. Chicago, IL 60601. 800/878-5331. 9473. www.marketwire.com. www.ragannewsletters.com. Central Image Agency is a boutique Canadian entertainment news and image agency with trusted global Travelwriters.com , Marco Polo Publica- alliances, specializing in the field of tions, 360 Central Ave., #1260, St. image/content management and distri- Petersburg, FL 33701. 800/523-7274; bution as a fully integrated solution. 727/894-3343. www.travelwriters.com. Central Image Agency uses a push SHOOT Publicity Wire, The News Release method instead of the pull method that Distribution Service for the Motion Picture some of the larger agencies employ. NEWSWIRES/ Industries, 256 Post Road East, Ste. 206, Westport, CT 06880. 203/227-1699, ext12; PRESS SERVICES fax: 203/227-2787. publicitywire@shootonline. Feature Photo Service Inc., 320 W. 37th St., com; www.shootonline.com/go/publicitywire. #301, New York, NY 10018. 212/944-1060; AScribe Public Interest Newswire, 5464 fax: 212/944-7801. www.featurephoto.com. College Ave., Ste. B, Oakland, CA 94618. Oren Hellner, Pres. 510/653-9400; fax: 510/597-3625. www.ascribe.org. ONLINE INFO/ Getty Images, 75 Varick St., 5th flr., New York, NY 10013. 646/613-4000; 800- The Associated Press Information DATABASES IMAGERY. www.gettyimages.com. Services, 450 W. 33rd St., New York, NY 10001. 212/621-1585. Ted Mendelsohn. Cision, 332 S. Michigan Ave., Chicago, IL 60604. 888/422-2667. www.cision.com. Wieck Media Services, 12700 Park Central Dr., #510, Dallas, TX 75251. 972/392-0888; Black PR Wire, Inc., 975 N. Miami Beach EBSCO Information Services, 30 Park fax: 972/934-8848 [email protected]; Blvd., N. Miami Beach, FL 33162. 877/252- www.wieck.com. Tim Roberts, Pres. 2577. www.blackprwire.com. Bernadette Rd., #2, Tinton Falls, NJ 07724. 800/753- Morris. 2726. www.ebsco.com. Carl Teresa. PHOTOGRAPHERS Connectus, 420H Chinquapin Round Rd., Select Information Exchange/Qualified Annapolis, MD 21401. 410/292-6323. Media, 1111 Saint-Urbain St., #110, Affiliated Photographic Services Inc., P.O. [email protected]; www.prsafe.com. Gary Montreal, QC H2Z 1Y6 Canada. 800/743- Box 61-H, Scarsdale, NY 10583. 914/946- Pick. 9346. Matthew Wein, Pres., Qualified Media 2097. Lester Millman.

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2011 PR BUYER’S GUIDE PRESS RELEASE DISTRIBUTION Katharine Andriotis Photography LLC, PhotoBureau Inc., 60 E. 42nd St., #1166, Connectus, 420H Chinquapin Round Rd., Westchester, NY. 914/997-1967. kapho- New York, NY 10165. 212/779-4040; Annapolis, MD 21401. 410/292-6323. [email protected]; www.kaphotollc.com. 914/725-7500. www.photobureau.com. Joe [email protected]; www.prsafe.com. Gary Katharine Andriotis. Vericker, Pres./Chief Photographer. Pick.

PhotoShot, 30 W. 63rd St., New York, NY MarketWire, 100 N. Sepulveda Blvd., 10023. 646/429-8731. www.photoshot.com; #325, El Segundo, CA 90245. 800/774- [email protected]. 9473. www.marketwire.com. Michael Nowlan, CEO APImages, 450 West 33rd St., New York, NY Maryanne Russell Photography Inc., PO 10001 212/621-1997; [email protected]; Box 1329, FDR Station, NewYork, NY10150 www.apimages.com. 212/308-8722. www.maryannerussell.com.

Discover why media outlets, corpora- Paul Schneck PR Photography, 4 tions and PR companies around the Stuyvesant Oval, New York, NY 10009. world rely on AP Images Assignment 212/505-6443. www.PaulSchneck.com. Services. We will take any PR project, Paul Schneck. sponsored event, tradeshow or prod- LOG-ON, 520 8th Ave., New York, NY uct launch and capture it with your Wagner International Photos, 62 W. 45th 10018. 212/279-4567; fax: 212/279-4591. vision and needs in mind. Whether the St., New York, NY 10036. 212/944-7744. www.log-on.org. Dan Cantelmo. job is large or small, mainstream or off- beat - you get the benefit of our knowl- Ron Wyatt Photography, 15 Atlanta Ave., LOG-ON is the country’s largest edge, access and integrated services Piscataway, NJ 08854. 732/868-9095. PR/marketing production and distribu- for an end-to-end project solution. www.ronwyattphotos.com. Ron Wyatt. tion service. We assist agencies and departments, large and small. We mail, Dianne Arndt, People, Places & Things, PRESS RELEASE fax and e-mail news releases and pitch 400 Central Park West, New York, NY letters. We use your lists or ours. We 10025. 212/866-1902. DISTRIBUTION assemble press kits, print brochures and fulfill products. We reproduce CDs and DVDs. And we maintain private Ben Asen Photography, 56 E. 87th St., lists. There’s little we can’t do for you. New York, NY 10128. 212/348-0496. [email protected]; www.benasen.com.

Black Star, 1 Water St., White Plains, NY 10601. 212/679-3288. Benjamin Chapnick, 24-7PressRelease.com, 203-901 West 3rd Pres. St., North Vancouver, BC, V7P 3P9 Canada. 646/417-8294. www.24-7PressRelease.com. Metro Editorial Services, 519 Eighth Brown Brothers, 100 Bortree Rd., P.O. Box Philip Louie. Ave., New York, NY 10018. 800/223-1600; 50, Sterling, PA 18463. 570/689-9688. fax: 212/714-9139. [email protected]; www.brownbrothersusa.com. Raymond A. 24-7PressRelease.com is the pre- www.metroeditorialservices.com. Sales Collins, Pres. mier provider of effective and afford- contact: Jennifer Flack, 917/339-0486. able press release distribution. We Camera One, 62 West 45th St., New York, deliver news content across traditional, See full listing under Editorial NY 10036. 212/827-0500; fax: 212/944- digital and social channels including Distribution category. 9536. [email protected]; search engines and Google News. www.nycphoto.com. Larry Lettera, Pres. Since 2004, 24-7PressRelease.com Multicultural Marketing News, Multicul- has a client base numbering more than tural Marketing Resources Inc., 101 Fifth JanetCharles,20JaneSt.,#3B,NewYork,NY 60,000, and has distributed more than Ave., Suite 10B, New York, NY 10003. 10014. 212/675-2211. [email protected]. 125,000 press releases. 212/242-3351. www.multicultural.com. Lisa Skriloff, Pres. & Founder. AScribe Public Interest Newswire Feature Photo Service Inc., 320 W. 37th , 5464 B NewsWare, Track Data, 95 Rockwell Place, St., #301, New York, NY 10018. 212/944- College Ave., Oakland, CA 94618. 510/653- Brooklyn, NY 11217. 212/612-2050. 1060; fax: 212/944-7801. www.feature 9400; fax: 510/597-3625. www.ascribe.org. www.newsware.com. photo.com. Oren Hellner, Pres. BurrellesLuce, 75 East Northfield Rd., readMedia, 418 Broadway, Suite 400, David Gordon Photography Livingston, NJ 07039. 800/368-8070. , 210 www.burrellesluce.com. Albany, NY 12207. 800/552-2194; fax: Riverside Dr., #9G, New York, NY 10025. 518/429-2801. [email protected]; 212/989-9329. [email protected]; Cision, 332 S. Michigan Ave., Chicago, IL www.readmedia.com. Colin Mathews, Pres. www.dgordonphoto.com. 60604. 888/422-2667. www.cision.com. & CEO.

Newscast US, 526 West 26th St., Suite 515 Collegiate Presswire by Marketwire, 51 RushPR Newswire, 3630 Avenue Laval, New York, NY 10001. 212/206-0055; Madison Ave., 21st flr., New York, NY Montreal, Quebec H2X 3C9. 514/523-3771. 866/734-NEWS. [email protected]; 10010. 888/621-7721. [email protected]; [email protected]; www.rushprnews www.newscastus.com. Jim Sulley, VP. www.cpwire.com. .com. Anne Howard.

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2011 PR BUYER’S GUIDE PRESS RELEASE DISTRIBUTION Bonnie Ott Promotions Inc., 305 East 40th St., New York, NY 10016. 888/838-0333; 212/338-0333; fax: 212/338-0330. bon- [email protected]; www.bonnieott.com. Send2Press® Newswire, a service of Bonnie Ott, Pres. Neotrope®, 4332 W. 230th St., Torrance, CA 90505. 310/373-4856. support@ We are your creative source for pro- Send2Press.com; www.Send2Press.com. motional products, sales promotions and Christopher Simmons, Pres./CEO. premiums. We provide a PR, advertising, sales promotion tool that employs Affordable press release services PIMS, 245 West 17th St., 4th floor, New York, useful merchandise imprinted with a since 1983, including news writing, NY 10011. 212/279-5112. [email protected]; company name, message or logo. targeted newswire and Direct-to- www.pimsinc.com. Editors™ distribution, search optimization, eMediaKit™, social net works and PIMS provides the highest quality media opt-in. Exclusive news distribu- digital & offset printing available. tion via Neotrope News Network Whether for brochures, flyers, presen- including California Newswire®, and tation booklets or color reprints, count eNewsChannels™. Top placement of on PIMS to bring your campaign to life! news content in search since 1997 using With no minimum quantities, you can proprietary ContextEngine® technology. benefit from the impact of digital print- Accredited staff. Member BBB. ing technology to market to an audience of one or thousands! PIMS, 245 West 17th St., 4th floor, New York, VNR-1 Communications, Inc., 1161 PIMS specializes in Fueling Brand NY 10011. 212/279-5112. [email protected]; Corporate Dr., Ste. 305, Arlington, TX Performance. For over 20 years our www.pimsinc.com. 76006. 800/937-8671. [email protected]; company has been one of the world’s www.vnr1.com. Jack Trammell, Pres. leading production and distribution PIMS is the premiere source for service providers catering to marketing corporate and event promotional gift PRINTING and communications professionals. items. From memory sticks & mugs to We offer a wide array of products and hats, pens & t-shirts, we can customize services that provide optimum solu- any number of items for conventions, tions for all of your campaign needs. trade shows, business meetings and Our business is built on making your mailings. PIMS offers the most unique business succeed! assortment using the highest quality NEW YORK * CHICAGO materials available to ensure your WASHINGTON * ATLANTA* BOSTON brand is enhanced. LOG-ON, 520 8th Ave., New York, NY PIMS specializes in Fueling Brand 10018. 212/279-4567; fax: 212/279-4591. PROMOTIONS Performance. For over 20 years our www.log-on.org. Dan Cantelmo. company has been one of the world’s Allhealth Public Relations, 10109 leading production and distribution LOG-ON offers full service offset and Thornwood Rd., Kensington, MD 20895. service providers catering to marketing digital printing capabilities from simple 301/948-1709. [email protected]; and communications professionals. one color to 4 colors and more. www.allhealthpr.com. Brian Ruberry. We offer a wide array of products and •Our state-of-the-art presses provide services that provide optimum solu- the flexibility you need for any job. We The Holding Company, 15 East 40th St., tions for all of your campaign needs. recently installed the latest digital New York, NY 10016. 212/532-0385. Betty Our business is built on making your press, Igen 4, the only one located in Newman, Pres. business succeed! the tri-state area. The Igen compli- NEW YORK * CHICAGO Inside Out Creative ments our other Igen as well as the two , One Marketway West, WASHINGTON * ATLANTA* BOSTON 4-color envelope presses. #9A, York, PA 17401. 717/848-9339. •Experienced and dedicated crafts- [email protected]. Product 101, 20 W. 22nd St., Ste. 1609, men insure clients the finest quality, con- Lagrant Communications New York, NY 10010. 212/691-5888. sistent results and dependable service. , 600 Wilshire www.product101.com. •No matter what you need: letterhead, Blvd., #1520, Los Angeles, CA 90017. 323/ envelopes, flyers, ad reprints, press 469-8680; fax: 323/469-8683. www.lagrant Very Special Events, PO Box 502607, San releases, brochures, self-mailers or kit communications.com. Kim L. Hunter, pres./ Diego, CA92150. 858/485-1171; fax: 858/485- covers; we have the sources, equip- CEO; Keisha N. Brown, Gen. Mgr./Sr. VP. 0389. [email protected]. Nancy ment and know-how to make it happen. R. Walters, Pres. M. Young Comms. •We can print on almost any type of , 77 Fifth Ave., 2nd flr., paper. New York, NY 10003. 212/620-7027. www.myoungcom.com. Melanie Young, Pres. PUBLIC RELATIONS Why not let LOG-ON add personal- NETWORKS ization to your printed pieces? LOG- Marketing Werks - Mobile & Event ON employs the latest Cannon and Marketing, 130 East Randolph St., #2400, Bella PR, 545 8th Ave., #670, New York, Xerox technology to provide striking Chicago, IL 60601. 312/228-0800; fax: NY 10018. 212/868-8183. www.bellapr.com. images that will get you noticed. 312/228-0801. www.marketingwerks.com. Marla Russo, Pres.

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2011 PR BUYER’S GUIDE RADIO PUBLIC SERVICE ANNOUNCEMENTS

CONVERGE™, c/o Alecia Baucom, 300 Park Avenue South, 12th flr., New York, NY 10010. 212/539-3243. Strauss Radio Strategies Inc., 529 14th Dietrich Nelson & Associates, Inc. St., N.W., #1163, National Press Bldg., CONVERGE™ brings together , 7510 Washington, DC 20045. 202/638-0200; some of the country's most respected Sunset Blvd., #1401, Los Angeles, CA fax: 202/638-0400; [email protected]. mid-size and boutique public relations 90046. 323/845-9608; fax: 323/883-1821. New York: 262 W 38th St., Ste. 803, New agencies in a network that was [email protected]. Dietrich Nelson. York, NY 10018. 212/302-1234; newyork@ custom-designed to be a nimble organ- If budgets and deadlines are tight straussradio.com. Los Angeles: 323/ ization unfettered by process. Each you need experienced pros, call DNA. 343-0300; [email protected]. CONVERGE member agency has a With 20 years experience we offer www.straussradio.com. Richard Strauss, dominant market position and a expert advice, strategic planning, qual- Pres. notable client portfolio. CONVERGE ity production and distribution for all offers clients national reach, in-market your broadcast and internet PR needs. resources and highly specialized public Our services include satellite media relations expertise on-demand -- all in tours, Internet and viral video produc- a flexible model. CONVERGE mem- tion and distribution, Internet media bers can tap the network for finite tours, webcasts, radio tours, corporate projects or longer-term counsel – videos and many other services. Call offering clients seamless, enhanced or email for ideas, quotes and testimo- services and results. nials from our satisfied clients. TV Access, division of FilmComm, CONVERGE members include 360 800/944-9134. Keith Hempel, President. Public Relations (Boston), Carmichael Lynch Spong (Minneapolis, New York, Experienced Corporation With 30+ San Francisco, Chicago, Denver), Dig Years In Television And Radio Communications (Chicago, San Distribution. Specializing In Production Francisco, New York), The Harbour And Distribution Of PSAs. Leading Group, (Washington, DC), M Booth & Distributor Of PSAs (Over 100 TV And Associates (New York), rbb Public Megaphone Media, 26 Perry Street, New Radio PSAs Released Per Year). Relations (Miami/Ft. Lauderdale), and York, NY 10014. 646/452-8404. info@ Comprehensive Services For TV, The Rogers Group (Los Angeles). megaphone-mediacom; www.megaphone- Radio, Print, Out-Of-Home And media.com. Kyle Carmone, Managing Internet. Customized Services Tailored Director. To Your Needs. Internet Reporting IPREX, 1100 Riverview Tower, 8009 34th Available. Chapter Placement And Megaphone Media has distinguished Avenue South, Minneapolis, MN 55425. Coordination Services Available. 952/851-1600; fax: 952/851-7263. itself as a trusted partner and preemi- nent service provider across the www.iprex.com; [email protected]. Kathy VNR-1 Communications, Inc., 1161 Tunheim, President/IPREX Worldwide. full spectrum of Broadcast Public Corporate Dr., Ste. 305, Arlington, TX Relations, Audio/Video Production and 76006. 800/937-8671. [email protected]; National Assn. of Government Web Design. www.vnr1.com. Jack Trammell, Pres. Corporations, Non-Profit Organizations Communicators, 201 Park Washington and Agencies turn to Megaphone Court, Falls Church, VA 22046. 703/538- zcomm, 7830 Old Georgetown Rd., 1787. www.nagconline.org. Elizabeth because of its established track record Bethesda, MD 20814. 240/395-0225. rise@ Armstrong, Exec. Dir. and reputation for delivering the most zpr.com; www.zpr.com. Risë Birnbaum, CEO. cost-effective and results-producing solutions available. Public Relations Global Network , c/o The As a fully-integrated company, serv- RADIO Castle Group Inc., 38 Third Ave., ices can be streamlined to empower Charlestown Navy Yard, Boston, MA02129. multifaceted campaigns. Creative and 617/337-9500. www.prgn.org. Sandy Lish. proven strategies drive Megaphone’s commitment to achieving success for Public Relations Organisation Int’l Ltd., your projects. Philip Roffey, PROI Pres., Worldwide, c/o Auritt Comms. Group i&e Consultants, 32, rue de Trevise, Paris RCM Broadcast Communications Inc., 20 , 555 8th Ave., Suite 75009, France. [email protected]; www.proi.com. West 22nd St., #1510, New York, NY 10010. 709, New York, NY 10018. 212/302-6230; 212/924-1006. [email protected]; fax: 212/302-2969. www.auritt.com. Joan www.rcmbroadcast.com. Russell Cheek, Pres. Auritt, Pres. Worldcom Public Relations Group, 500 Fifth Ave., #1010, New York, NY 10110. Ron Sachs Communications, 114 S. Duval ACG is a full-service TV, radio and 800/955-9675. 212/286-9550. coo@world St., Tallahassee, FL 32301. 850/222-1996. Internet video production company spe- comgroup.com; www.worldcomgroup.com. [email protected]; www.ronsachs.com. cializing in strategic electronic publicity Daisy Guthin, COO, APR. Ron Sachs, Pres. & CEO. Continued at top of next page

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2011 PR BUYER’S GUIDE RADIO Auritt Comms. Group continued CriticalTV platform lets you monitor your landline phone, the location works. organization, client, competitors, industry When you need to deliver an exact and marketing. Staffed by television net- news and more. Edit and download message, we can produce an Audio work professionals, we offer our clients broadcast quality files minutes after your News Release (ANR) that typically the attentive services of a boutique. segments air. Our account management runs from 30 to 60 seconds. We then From creative consultation through team is always ready to help you suc- place it to air on targeted networks. production and results reporting, every ceed. project receives the full focus of our Liv Davick, a Publicity and Production attention. Our services include Satellite Boutique, Inc., 88 South Broadway, Suite TV and Radio Media Tours, Online 1206, Millbrae, CA 94030. 650/689-5479 Media Campaigns, Web Video and 661/600-2254. Liv Davick, President, Production and Distribution, Webcasts, [email protected] and Shana Davick, VP, Event Coverage, Video and Audio New York: 212.736.2727 [email protected]; www.livdavick.com. News Releases, B-roll Packages, Chicago: 312.255.0240 PSAs and Video Production for all Los Angeles: 310.939.7041 business categories from healthcare and food to hi-tech and entertainment. www.dssimon.com E-mail: [email protected] Our Integrated Media Tours™ reach audiences on TV, Radio and Online. Radio reaches 230 million listeners MediaTracks Communications, Inc., 2250 IMT’s include earned and guaranteed or 94% of the population in the United E. Devon Ave., Suite 150, Des Plaines, IL TV and radio, and Online Media States. Let D S Simon Productions 60018. 847/299-9500; fax: 847/299-9501. Campaigns with blogger tours, video help strategically deliver your key [email protected]. Shel Lustig, Pres. syndication and social media outreach. messaging to targeted sections of this massive audience using Radio Media On-Air and Online, we’re the Tours (RMTs), podcasting and other Radio and Podcasting Pros audio distribution formats. •Radio Media Tours - Benefit from Video Redefined. D S Simon our contacts at major stations and networks. Caplan Communications LLC Productions is an award-winning , 1700 •Guaranteed Placement RNRs Rockville Pike, Suite 400, Rockville, MD broadcast PR and social media video on-air and online through Radio 20852. 301/998-6592. Aric Caplan, Pres. firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll Health Journal and Viewpoints, [email protected]; reaching over 800 stations in major www.caplancommunications.com. production and distribution, Corporate and Web Video, Video Players, markets every week. iTunes place- Specialties: Ground Tours, Co-Ops and Radio. ment included. • •Designs radio Established in 1986, we are headquar- Custom Feed Radio News - National or local market media tours tered in New York with offices in Los Releases outreach. Minority targeting including using drive time Angeles and Chicago. Spanish and African-American. radio, public DSN Communications • - Distribute your community- radio and radio , 376 15th St., Ste. PSAs oriented message to thousands of networks. 1C, Brooklyn, NY, 11215. 718/499-9068. U.S. stations. •Represents Dani Newman at [email protected] or • - One-stop customized nonprofit advo- www.dsncomm.com. Podcasts production: creative, writing, voiceover, cacy groups, NGOs. EMS Incorporated, 1127 Grove St., music, RSS, and directory placement. •Canvasses key states. Reaches Clearwater, FL 33755. 1-800-881-7342. target audiences. www.emsincorporated.com. Marsha •Launches new, non-fiction books Friedman, CEO. for major publishers and authors. In 2006, O’Dwyer’s magazine Hedquist Productions, P.O. Box 1475, honored Caplan Communications Fairfield, IA 52556. Jeffrey Hedquist, Pres. with “O’Dwyer’s Award for Public 641/472-6708. [email protected]; Communications Excellence.” www.hedquist.com. Megaphone Media, 26 Perry Street, New York, NY 10014. 646/452-8404. info@ megaphone-mediacom; www.megaphone- media.com. Kyle Carmone, Managing Director. Critical Mention, Inc., 1776 Broadway, 24th KEF Media, 512 Means St., Suite 102, fl., New York, NY 10019. 877/262-5477. Atlanta, GA 30318. 404/605-0009. Megaphone Media has distinguished www.criticalmention.com. www.kefmedia.com. Yvonne Goforth-Hanak. itself as a trusted partner and preemi- nent service provider across the Critical Mention provides real-time With a radio media tour (RMT), your full spectrum of Broadcast Public searching, viewing, alerting and reporting spokesperson conducts interviews Relations, Audio/Video Production and on global broadcast coverage. Our with stations from the convenience Web Design. comprehensive and industry leading of... wherever! As long as there's a Corporations, Non-Profit Organizations

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2011 PR BUYER’S GUIDE RADIO and Agencies turn to Megaphone Radio Actuality News Service, P.O. Box ment agencies like the Dept. of Energy because of its established track record 20031, St. Louis, Missouri, 63144. 314/781- and Dept. of Labor; associations such and reputation for delivering the most 2525; fax: 314/645-1968. radioactuality as the US Conference of Mayors, cost-effective and results-producing @aol.com; www.radioactuality.com. John National Urban League, and the solutions available. Miller, Pres. National Law Enforcement Officers As a fully-integrated company, serv- Memorial Fund (NLEOMF); large- ices can be streamlined to empower scale events such as the Clinton multifaceted campaigns. Creative and Global Initiative and the Consumer proven strategies drive Megaphone’s Electronics Show; Fortune-500 com- commitment to achieving success for panies like Google, Capital One, Nike your projects. and General Motors; and we have worked on dozens of local, state and Strauss Radio Strategies Inc. National Aircheck, 338 S. Edgewood, Wood , 529 14th federal political campaigns. SRS is a Dale, IL 60191. 888/206-9662; fax: 928/438- St., N.W., #1163, National Press Bldg., GSA Schedule contractor. 3333. [email protected]; Washington, DC 20045. 202/638-0200; When your campaign calls for radio, fax: 202/638-0400; [email protected]. www.national-aircheck.com. Robb Wexler,Pres. SRS delivers the best results in the New York: 262 W 38th St., Ste. 803, New industry. You’ll enjoy working with our York, NY 10018. 212/302-1234; newyork@ friendly staff of experienced radio and straussradio.com. Los Angeles: 323/ public relations professionals. Contact 343-0300; [email protected]. www.straussradio.com. Richard Strauss, us today to discuss a customized Pres. solution for your next radio outreach campaign! Celebrating our sixteenth year, NorthAmerican Precis Syndicate, Inc., 415 Strauss Radio Strategies, Inc. (SRS), MadisonAve., 12th flr., NewYork, NY10017. is the nation’s premier radio public 800/222-5551. [email protected]; relations, radio communications, and radio media relations firm. Not just www.napsinfo.com. Dorothy York, President. Synaptic Digital (formerly Medialink & The another “crank it out radio booking NewsMarket), 708 Third Ave., New York, NY NAPS sends Radio Feature service,” SRS works closely with its clients to develop campaign-specific 10017. 800/843-0677. www.synapticdigital.com; Releases (RFRs) on CDs with [email protected]. scripts. We cover over 6,500 stations. strategies and tactics that get results. Each RFR gets placed on 300 to 400 Collectively, our staff brings more than Our radio team has long-standing U.S. radio stations and includes a 125 years of radio experience and newsroom relationships with radio sta- color usage report, including demo- judgment to our clients. tions and networks across the nation. graphic information, number of listen- We specialize in booking radio tours We advise our clients and together ers reached, maps, graphs and bar with national news networks, national- craft, script and pitch stories that will charts. Information comes from direc- ly syndicated shows, statewide, land the interviews and results you tories, signed usage cards, e-mails regional, and local radio outlets in need. and faxes. each of the nation’s nearly 300 radio Our award-winning services include: GUARANTEE: Complete satisfac- markets. We also script, produce, and •Radio Media Tours tion with the results of each release or distribute targeted audio news releas- •Audio News Releases es to the nation’s largest radio another one free. •Public Service Announcements networks with the best “guaranteed- •Narrative Marketing placement” in the industry. In addition, •Studio SRS provides audio actuality pitching and placement systems, radio promo- Tobin Communications, Inc., P.O. Box 1268, tions, public service announcements, White Plains, MD 20695-1268. 301/392-9173. podcasts, video podcasts, radio adver- [email protected]; www.tobin tising production and placement, live communications.com. Maury Tobin, Pres. remote broadcasts and customized broadcast e-mailing to our customized VNR-1 Communications, Inc., 1161 PLUS Media, Inc., 20 West 23rd St., database of 12,000+ radio outlets, Corporate Dr., Ste. 305, Arlington, TX New York, NY 10010. 212/206-8160; fax: stations and show contacts. 76006. 800/937-8671. [email protected]; 212/206-8168. [email protected]; Among the hundreds of clients we www.vnr1.com. Jack Trammell, Pres. [email protected]; www.plusmedia.com. have worked with, we routinely work Natalie Weissman, Melodie Sisk. with political groups such as the DNC WestGlen Communications, 1430 and the DLC; advocacy groups like the Broadway, 9th floor, New York, NY 10018. •Broadcast PR Natural Resources Defense Council 212/921-2800. www.westglen.com. Ed •Integrated Branding (NRDC) and ACLU; award-winning PR Lamoureaux, Sr. VP •Television & Radio firms like Burson-Marsteller, Edelman, •GMTs, SMTs, RMTs, ANRs and Ketchum; non-profit clients like zcomm, 7830 Old Georgetown Rd., (Single and Co-Op) the International Diabetes Foundation Bethesda, MD 20814. 240/395-0225. Garnering Deeper Consumer (IDF), the American Jewish Committee [email protected]; www.zpr.com. Risë Engagement for over 20 years! (AJC) and the Pew Trusts; govern- Birnbaum, CEO.

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2011 PR BUYER’S GUIDE RESEARCH RESEARCH Greenfield Online, Part of the Toluna Penn, Schoen and Berland Assocs., 245 E. Group, 21 River Rd., Wilton, CT 06897. 92nd St., New York, NY 10128. 212/534- (MKTG. RESEARCH) 866/296-3049. www.greenfield-ciaosur 4000. www.psbresearch.com. [email protected]. veys.com. Michael Berland, Pres. Arbitron Inc., 142 W.57th St., New York, NY, 10019-3300. 800/543-7300. www.arbitron.com Harris Interactive, PR Practice, 161 Sixth Preston-Osborne Research, 450 Old Vine, Ave., New York, NY 10013. 877/919-4765. #100, Lexington, KY 40507. 859/231-7711. Burke Marketing Research Inc., 500 W. [email protected]; www.harris www.preston-osborne.com. Phil Osborne, CEO. 7th St., Cincinnati, OH 45203. 513/241- interactive.com. 5663. www.burke.com. Jeff Miller, CEO. R.L. Repass & Partners, Inc., 10101 International Comms. Research, 53 West Alliance Road, Suite 190, Cincinnati, OH Cision, 332 S. Michigan Ave., Chicago, IL Baltimore Pike, Media, PA 19063. 484/840- 45242-4747. 513/772-1600; fax: 513/772- 60604. 888/422-2667. www.cision.com. 4300. www.icrsurvey.com. Bob Thomas, 8088. [email protected]; www.repass EVP. partners.com. Rex Repass, Pres./CEO. Cogent Research, 125 Cambridge Park Dr., Cambridge, MA 02140. 617/441-9944; fax: J.D. Power & Assocs., 2625 Townsgate Spring Inc., 130 N. Presidential Blvd., Bala 617/441-9966. [email protected]; Rd., #100, Westlake Village, CA 91361. Cynwyd, PA 19004. 610/668-9303; fax: www.cogentresearch.com. Christy White, 805/418-8000; fax: 805/418-8900; 610/668-9395. [email protected]; Principal & Co-Founder. www.jdpower.com; [email protected]. www.springforsuccess.com.

Council of American Survey Research Kolar Adv. & Marketing, 114 W. 7th St., Standard & Poor’s Research Reports, 55 Organizations, 170 N. Country Rd., Ste. 4, #500, Austin, TX 78701. 512/345-6658, Water St., New York, NY 10041. 212/438- Port Jefferson, NY 11777. 631/928-6954. ext. 119. www.kolaradvertising.com; bryan. 2000. www.standardandpoors.com. [email protected]; www.casro.org. Diane [email protected]. Bryan Christian, Bowers, Pres. Gen. Mgr. StrategyOne, 215 Park Ave. South, 16th flr., New York, NY 10003. 212/704-8286. Creative Civilizations, 106 Auditorium KRC Research, 700 13th St., N.W., #800, www.strategyone.net; Laurence.Evans Circle, 2nd flr., San Antonio, TX 78205. Washington, DC 20005. 202/628-1118. @StrategyOne.net. Laurence Evans, Pres. 210/227-1999. www.ccagency.com. Gisela www.krcresearch.com. Peter Shafer, CEO. Girard, Pres./COO. Towers Watson, 335 Madison Ave., New LCWA Research, L.C. Williams & York, NY 10017-4605. 212/309-3400; fax: D.K. Shifflet & Assocs., 1750 Old Meadow Assocs., 150 N. Michigan Ave., #3800, 212/309-0975. www.towerswatson.com. Road, #620, McLean, VA 22102. 703/536- Chicago, IL 60601. 312/565-3900. Greg 0933. www.dksa.com. Gordon, Sr. VP-Research & Strategy. Yankelovich Inc., 400 Meadowmont Echo Research, 110 E. 30th St., 4th flr., Village Circle, #431, Chapel, NC 27517. New York, NY 10016. 212/901-0455. LexisNexis, PO Box 933, Dayton, OH 919/932-8600. www.yankelovich.com; www.echoresearch.com. Dan Soulas, Pres. 45401. 800/227-4908. www.lexisnexis.com. [email protected]. J. Walker Smith, Ph.D, Exec. Vice Chmn. Factiva, a Dow Jones Co., 30 Wall St., 5th M|A|R|C Research, 1660 North Westridge fl., New York, NY 10005. 800/369-0166. Circle, Irving, TX 75038. 800/884-6272. SATELLITE MEDIA www.factiva.com. www.marcresearch.com. TOURS Gallup Organization, The Gallup Bldg., Maritz Research, 1375 N. Highway Dr., 901 F St., N.W., Washington, DC 20004. Fenton, MO 63099. 877-4-MARITZ. 202/715-3030. www.gallup.com. www.maritzresearch.com.

Millward Brown Int’l., 501 King’s Hwy. East, Fairfield, CT 06825-4867. 203/335- 5222; fax: 203/333-6307; www.millward ABC Radio/Lincoln Square Media, 125 brown.com; simon.moody@millward West EndAve., 6th flr., New York, NY 10023. brown.com. Simon Moody. 212/456-5541. [email protected]; GfK Custom Research North America, www.abcmediatours.com. Heidi Oringer, 75 Ninth Ave., 5th fl., New York, NY 10011. The Nielsen Company, 770 Broadway, Manager Affiliate Relations, Station Prep & 212/240-5300. www.gfkamerica.com. New York, NY 10003. 646/654-5000. Promotions. www.nielsen.com. Headquartered in New York, GfK ABCRADIO/LINCOLNSQUARE Custom Research North America Opinion Research Corp., Worldwide MEDIA is a full-service satellite media combines the global resources of the Headquarters, P.O. Box 183, Princeton, NJ tour provider with an affiliate base of GfK Group—the world’s fourth largest 08540; 800/444-4ORC; 609/452-5400; fax: more than 2,300 radio stations nation- market research company—with the 609/419-1892. www.opinionresearch.com. wide. We are well established in the local knowledge of North America’s Gerard J. Miodus, Pres. satellite media tour business offering leading research consulting compa- our stations newsmakers, celebrities, nies. These include GfK Roper Oxbridge Communications Inc., 186 Fifth authors and more. Consulting, GfK Roper Public Affairs Ave., 6th flr., New York, NY 10010. 800/ ABC Radio has booked thousands & Corporate Communications and 955-0231, ext. 202. www.oxbridge.com; of guests from the major publishing GfK Roper Omnibus Services. www.mediafinder.com. houses, PR firms and various enter-

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2011 PR BUYER’S GUIDE SATELLITE MEDIA TOURS tainment outlets. Our advanced infra- •Satellite Media Tours production and distribution, Internet structure of bookers, producers and •Radio Media Tours media tours, webcasts, radio tours, studio engineers will assist in delivering •In-Market Tours corporate videos and many other your clients to the top-rated stations and •The Web services. Call or email for ideas, markets in the radio industry. As television, radio and web profes- quotes and testimonials from our Our company-owned studios are in sionals, we offer media strategy, satisfied clients. NY and Washington DC, but we can creative writing and pitching, strong accommodate guests remotely from media relationships and over 30 years anywhere in the world through these of experience in broadcast public two facilities. relations. To find out more about what we really can do for your business and clientele, visit our website at New York: 212.736.2727 www.abcmediatours.com. Chicago: 312.255.0240 Los Angeles: 310.939.7041 www.dssimon.com Caplan Communications LLC, 1700 E-mail: [email protected] Rockville Pike, Suite 400, Rockville, MD 20852. 301/998-6592. Aric Caplan, Pres. Satellite Media Tours are among the [email protected]; most effective ways to deliver a specific, Auritt Comms. Group, 555 8th Ave., Suite www.caplancommunications.com. 709, New York, NY 10018. 212/302-6230; controlled message to viewers through fax: 212/302-2969. www.auritt.com. Joan Via satellite from anywhere in the spokesperson interviews on local Auritt, Pres. USA, our SMTs reach your targeted newscasts. We help you craft a audiences. ACG is a full-service TV, radio and segment that will appeal to television Specialties: Internet video production company producers while allowing you to •Canvasses key specializing in strategic electronic communicate your key messages. states. Reaches publicity and marketing. Staffed by As media consumption changes, we television network professionals, we target audiences. have adapted to create a Deluxe SMT offer our clients the attentive services •Champions of a boutique. issues in the package, which includes placement From creative consultation through public interest on television stations, cable outlets, production and results reporting, every using advocacy and syndicated programs along with a PR campaigns. project receives the full focus of our Radio Media Tour, the creation of a •Represents nonprofit policy groups, attention. Our services include YourUpdate.tv segment for syndica- Satellite TV and Radio Media Tours, NGOs. tion to viewers of CNN, FOX, CNBC, Online Media Campaigns, Web In 2006, O’Dwyer’s magazine Video Production and Distribution, honored Caplan Communications Bloomberg, and more than 20 of the Webcasts, Event Coverage, Video with “O’Dwyer’s Award for Public leading viral video sites. The Deluxe and Audio News Releases, B-roll Communications Excellence.” SMT also includes Ground Tour pitch- Packages, PSAs and Video ing of your spokesperson for television Production for all business categories Communications Plus Digital, 102 appearances in up to five markets from healthcare and food to hi-tech Madison Ave., New York, NY 10016-7417. including national outreach. and entertainment. 212/686-9570; fax: 212/686-8425. Bruce As an official Newsroom Resource Our Integrated Media Tours™ Cohen, VP-Production, Senior Editor. reach audiences on TV, Radio and of the Radio Television Digital News Online. IMT’s include earned and Association (RTDNA), our in-house guaranteed TV and radio, and Online staff of senior media relations Media Campaigns with blogger tours, specialists leverages those producer video syndication and social media relationships for maximum results. outreach. Dietrich Nelson & Associates, Inc., 7510 Video Redefined. D S Simon Sunset Blvd., #1401, Los Angeles, CA Productions is an award-winning 90046. 323/845-9608; fax: 323/883-1821. broadcast PR and social media video [email protected]. Dietrich Nelson. firm specializing in Satellite Media Tours, Internet Media Tours, B-Roll If budgets and deadlines are tight production and distribution, Corporate Broadcast Direct Communications, Inc., you need experienced pros, call DNA. and Web Video, Video Players, 130 Shore Road, Suite 185, Port With 20 years experience we offer Washington, NY 11050. 516/570-2369. expert advice, strategic planning, Ground Tours, Co-Ops and Radio. [email protected]. Irene Minett, quality production and distribution for Established in 1986, we are headquar- Patricia Ruth Kresner. all your broadcast and internet PR tered in New York with offices in Los Broadcast Direct Communications, needs. Our services include satellite Angeles and Chicago. Inc. specializes in media relations for: media tours, Internet and viral video

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2011 PR BUYER’S GUIDE SATELLITE MEDIA TOURS MHP/Mark Haefeli Productions, 11 Beach St., Ste. 409, New York, NY 10013. 212/334-2164. www.mhp3.com. Mark Haefeli. KEF Media, 512 Means St., Suite 102, Atlanta, GA 30318. 404/605-0009 x303. DSN Communications, 376 15th St., Ste. Microspace Communications Corp., 3100 www.kefmedia.com. Yvonne Goforth-Hanak. 1C, Brooklyn, NY, 11215. 718/499-9068. Highwoods Blvd., Suite 120, Raleigh, NC Dani Newman at [email protected] or Satellite Media Tours, or SMTs, as 27604. 919/850-4500. www.microspace.com; www.dsncomm.com. we affectionately call ‘em. Efficient, [email protected]. Bonnie J. cost-effective and a great place to start Southard, Video Services Manager. FULL-SERVICE BROADCAST PR your TV coverage. •SMT’s National Press Club Once you sign up for an SMT, we , 529 14th St., N.W., •RMT’s Washington, DC, 20045. 202/662-7580. cover every detail from the strategy •IMT’s www.press.org. Joshua Funk. Dir., Bus. Dev. behind the news angle to the report- •B-roll packages ing. During a typical morning tour, we •ANR’s can usually accommodate between 18 •Corporate, Network and and 35 live or live-to-tape interviews. Broadband TV Productions We also have a full calendar of •Satellite Events Co-op SMTs! Clients: PR Agencies, TV Networks, Consumer Brands, Non-profits and Liv Davick, a Publicity and Production Celebrities. Boutique, Inc., 88 South Broadway, Suite From concept to final report, individ- 1206, Millbrae, CA 94030. 650/689-5479 ualized strategic thinking to achieve and 661/600-2254. Liv Davick, President, maximum exposure for your story. Planned Television Arts (PTA) and [email protected] and Shana Davick, VP, PTA*Satellite, 1110 Second Ave., New [email protected]; www.livdavick.com. York, NY 10022. 212/583-2718. feinblumb DWJ Television, One Robinson Lane, @plannedtvarts.com; www.plannedTVarts Ridgewood, NJ 07450. 201/445-1711. .com. Brian Feinblum, VP. Cynthia Boseski, SVP. Incredible value provided by the firm that trademarked satellite radio and television tours over 20 years ago! Live Star Entertainment , 379 Park We’re proficient at promoting experts, Avenue South, 4th flr., New York, NY authors, CEOs, non-profits, and topics 10016. 212/505-7666. Eric Drath. focused on books, entertainment, health, business, consumer and •Satellite Media Tours Gourvitz Communications, Inc., 875 advocacy. •EPK’s Sixth Ave., Suite 1708, New York, NY •Press Conferences 10001. 212/730-4807; fax: 212/730-4811. •Radio tours Los Angeles: Robert Gourvitz, 310/569- •Product Launches 5602. www.gourvitzcommunications.com. •Camera crews Beta SP/DV Cam/HD Paul Gourvitz, President. •In house production and editing Gourvitz Communications is now •Duplication DVD/Beta SP/VHS the only company offering legitimate, •Red carpet crews major Internet placements, through •Marketing tapes its new and constantly updated Entire Staff with major network news PLUS Media, Inc., 20 West 23rd St., Internet Media Tour service. Its experience. New York, NY 10010. 212/206-8160; fax: Satellite Media Services including Specializing in newsworthy event 212/206-8168. [email protected]; co-op SMTs, with new and exciting production. [email protected]; www.plusmedia.com. spokespeople, are still the core serv- Guaranteed results, on any budget. Natalie Weissman, Melodie Sisk. ice that Gourvitz offers its many Contact: Eric at 212-505-7666 •Broadcast PR clients. All SMTs include radio book- www.livestartv.com •Integrated Branding ings and set design is another major [email protected] •Television & Radio feature of all media tours. Gourvitz •GMTs, SMTs, RMTs, ANRs now has three full edit bays where (Single and Co-Op) we produce and distribute B-rolls Megaphone Media Garnering Deeper Consumer and create sizzle reels. All produc- , 26 Perry Street, New York, NY 10014. 646/452-8404. info@ Engagement for over 20 years! tion is now being done in High megaphone-mediacom; www.megaphone- Definition. And along with that GCI media.com. Kyle Carmone, Managing RCM Broadcast Communications Inc., is now providing UStream webcasts Director. 20 West 22nd St., #1510, New York, NY for many projects and full event 10010. 212/924-1006. Russell@rcmbroad planning, including audio and video For Megaphone's full listing, please cast.com; www.rcmbroadcast.com. Russell services with lighting. see the PSA Section. Cheek, Pres.

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2011 PR BUYER’S GUIDE SOCIAL MEDIA

zcomm, 7830 Old Georgetown Rd., video and social media. An Internet Bethesda, MD 20814. 240/395-0225. rise@ Media Tour (IMT) is a comprehen- zpr.com; www.zpr.com. Risë Birnbaum, CEO. sive, targeted approach to promoting a campaign or initiative to the online Synaptic Digital (formerly Medialink & The SEARCH ENGINE world. IMTs are growing in popularity NewsMarket), 708 Third Ave., New York, NY as a communications tool among 10017. 800/843-0677. www.synapticdigital.com; OPTIMIZATION (SEO) both marketers and the media web [email protected]. sites and bloggers that crave online A Satellite Media Tour (SMT) is a video content. Increasingly, they are series of pre-booked live interviews being used in conjunction with a between your spokesperson and local satellite media tour, to turn a press and national TV stations. From any Monument Optimization conference into a video press junket, , Washington, DC. with B-Roll or as a standalone service. remote location worldwide or at 202/904-5763. john@monumentoptimiza Synaptic Digital’s global broadcast IMT distribution includes: tion.com; www.monumentoptimization.com. •Pitching websites of traditional facility in New York City, we’ll handle John Stewart, President. your TV interviews from advance media outlets (TV, Newspapers, Magazines, Radio) media placement and production to Monument Optimization helps organi- •Pitching important web media and final tracking. zations achieve their goals online bloggers Extend the reach of your Satellite through an analytics-based approach to •Producing and distributing a multi- Media Tour with: search engine marketing and online media release •Internet Media Tour reputation management. •Syndicating the video to 20+ viral •Radio Media Tour video sites •Bites & B-Roll Production and SOCIAL MEDIA •Providing you an embed code to Distribution easily post and share the video •Network Morning Show Guarantee ARAcontent, 850 Fifth St. South, Hopkins, •Placement on 100+ social media •Narrative Marketing MN 55343. 866/287-9168; fax: 888/204- news sites •Distribution to Media via 9699. www.ARAnetOnline.com. Jeff Bialek, In addition to significantly improving www.thenewsmarket.com Director, [email protected]. your search ranking, we are typically •Interactive News Release seeing pick-up of the Internet Media Bob Thomas Productions Tour on more than 20 viral video sites, , 60 E. 42nd St., 100 social media news sites, 500- New York, NY 10165. 212/221-8000. 1,000+ plus websites. IMTs typically [email protected]; deliver more than 25,000 measured www.bobthomasproductions.com. views of the content. The service is surprisingly affordable and can be an BigVoice Unlimited, 20 West 23rd St., 3rd effective way to jump start your online flr., New York, NY 10010. 212/675-5740; fax initiative or provide additional support 212/206-8168. www.BigVoiceUnlimited.com; to your current campaigns. [email protected]. Victoria Here are some recent success stories: Lang. •Isaac Mizrahi's announcement is featured on Glamour.com Born to champion brands with small •The American Wind Energy voices. What kind of brands have Association (AWEA) Windpower 2009 small voices? Brands in low interest VideoLink, Inc. Conference ends up on the Cleveland , 1230 Washington St., categories; brands with smaller mar- Plain Dealer web site and on the home Newton, MA 02465. 800/452-5565; fax: keting budgets than their competitors; page of Penn Energy (It's the top two 617/340-4201. [email protected]; brands who are not top of mind in their videos under "Renewable Energy www.videolink.tv. Kendra Dennis. category. BigVoice = dynamic social News" on the left of the page) VideoLink, Inc (videolink.tv) offers media, marketing and advertising made •Our IMTs have put these and other High Definition live and on-demand especially for brands with small voices. clients on the front page of Google video production services and trans- We help small voiced brands get Searches: Consumer Electronics mission services, studios, post- noticed, considered and talked about. Association, CA, Teva Pharmaceu- production, web-casting and a fleet of ticals, State Farm’s 50 Million Pound satellite trucks. VideoLink also offers Challenge ReadyCam, a custom, remotely Video Redefined. D S Simon operated studio that can be installed in Productions is an award-winning your office. Located in Boston, broadcast PR and social media video firm specializing in Satellite Media Philadelphia, Baltimore, Manchester New York: 212.736.2727 Tours, Internet Media Tours, B-Roll NH and Irvine CA. Chicago: 312.255.0240 Los Angeles: 310.939.7041 production and distribution, Corporate and Web Video, Video Players, www.dssimon.com VNR-1 Communications, Inc., 1161 Ground Tours, Co-Ops and Radio. E-mail: [email protected] Corporate Dr., Ste. 305, Arlington, TX Established in 1986, we are headquar- 76006. 800/937-8671. [email protected]; Consumers are increasingly get- tered in New York with offices in Los www.vnr1.com. Jack Trammell, Pres. ting their information through online Angeles and Chicago.

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gy, training and project management Co-Founder. to startup and established B2C and Vocus, Inc., 4296 Forbes Blvd., Lanham, B2B companies as well as non-profits. MD 20706; 301/459-2590; 800/345-5572. Our work is grounded in 15 years of www.vocus.com. internet marketing and social media experience, working with startups to Votenet Solutions Inc., 1420 K St., N.W., Fortune 50 clients. From blogs to blog- Washington, DC 20006. 202/737-2277. ger advocacy, Twitter to Facebook, www.votenet.com. MHP/Mark Haefeli Productions, 11 we’ll take your business to the next Beach St., Ste. 408, New York, NY 10013. level through smart, strategic, integrat- 212/334-2164. www.mhp3.com. Mark SPEAKERS SERVICE ed digital marketing platforms and Haefeli. campaigns. (TALENT) A Primetime EMMY Award winning production company, MHP3 special- All American Speakers Bureau, 4717 izes in Commercials, Broadcast TV, Knights Arm Dr., Durham, NC 27707. Primetime Network Programming, 919/403-7004. Greg Friedlander. greg Electronic Marketing, DVDs, Social & @allamericanspeakers.com; www.allameri Digital Media Integration and produc- VMS, 1500 Broadway, New York, NY canspeakers.com. tion, Viral Campaigns, Podcasts, 10036. 800/VMS-2002. www.vmsinfo.com. American Program Bureau, Inc. Image/marketing reels, Live Event , 313 Production, Satellite Media Tours. VMS, the worldwide leader in Washington St., Ste. 225, Newton, MA Based in New York City with facilities Integrated Media Intelligence Solutions, 02458. 800/225-4575; 617/965-6600. and staff in Los Angeles and London, monitors and digitally captures media www.apbspeakers.com. MHP3 offers edit facilities and graphic and advertising content in more mar- Authors Unlimited, 31 E. 32nd St., #300, capabilities as well as Traditional and kets and more mediums than any other New York, NY 10016. 212/481-8484. Non Traditional notification and distri- company. Combining best-of-breed Arlynn Greenbaum, Pres. bution, which cover domestic and technologies with innovative analysis platforms, and leveraging an expert international stations. Capital Speakers Inc. editorial staff, VMS delivers better, , 408 N. Euclid Ave., affordable intelligence across all key Ste. 3 S., St. Louis, MO 63108. 314/367- media, including social media like 1520. [email protected]; Facebook and Twitter. www.capitalspeakers.com. For more information, call 800-VMS- Eagles Talent Connection, 57 West South Quinn & Co., 520 Eighth Ave., Suite 2102, 2002, visit vmsinfo.com, or email Orange Ave., South Orange NJ 07079. New York, NY 10018. 212/868-1900; [email protected]. 973/313-9800; fax: 973/313-0040. info@ fax: 212/465-0849. www.quinnandco.com; eaglestalent.com; www.eaglestalent.com. [email protected]. John Frazier. Wieck Media Services, 12700 Park Central Esther Eagles, Pres. Dr., #510, Dallas, TX 75251. 972/392-0888; Our approach is fully integrated. It’s fax: 972/934-8848. [email protected]; The Fischer Ross Group, Inc., 2 Sound integrated PR. It begins with knowing www.wieck.com. Tim Roberts, Pres. your goals, target audience and key View Dr., #100, Greenwich, CT 06830. 203/622-4950; fax: 203/531-4132. message points. Ultimately we want to zcomm, 7830 Old Georgetown Rd., www.frg-speakers.com. Grada Fischer, Pres. help you drive business. Digital and Bethesda, MD 20814. 240/395-0225. rise@ social media are just a few of the tools zpr.com; www.zpr.com. Risë Birnbaum, CEO. Get Ahead Productions Speakers Bureau that we use to disseminate news, , promote and position brands, connect 36 Back Canaan Rd., Strafford, NH 03884. 800/943-7747. [email protected]; and engage with consumers, and SOFTWARE www.getaheadpro.com. Chris Reagan, drive business. We combine a cre- PRODUCTS Pres. ative approach with integrated PR, and the result is a dynamic, relevant Cision, 332 S. Michigan Ave., Chicago, IL Greater Talent Network, 437 Fifth Ave., and effective PR plan. 60604. 888/422-2667. www.cision.com. New York, NY 10016. 212/645-4200; fax: 212/627-1471. www.greatertalent.com. Don Connectus, 420H Chinquapin Round Rd., R. Epstein. Annapolis, MD 21401. 410/292-6323. gpick @prsafe.com; www.prsafe.com. Gary Pick. The Illumination Group, Inc., 511 Ave. of the Americas, #17A, New York, NY 10011. Maconomy, Inc., 195 State St., Boston, 212/629-4321. www.theilluminationgroup. MA 02109. 617/226-7600. Stephanie Schwab Consulting com; [email protected]. , 29 Highland www.maconomy-usa.com. Katie Pasciucco, David Lees, Identity Coach, Creative Dir.; Ave., #202, Yonkers, NY 10705. 646/543- Mktg. Mgr. Steven Yorra, Exec. Coach, Pres. 5511. [email protected]; www.stephanieschwab.com. Stephanie TEKgroup International Inc., 1280 SW IMG Speakers, 304 Park Ave., S. New Schwab. 36th Ave., Ste. 204, Pompano Beach, FL York, NY 10010. 212/774-6735; fax: We are a hands-on social media 33069. 954/351-5554; fax: 954/351-9099. 212/246-1596. [email protected]; agency providing social media strate- www.tekgroup.com. Eric Benson, Partner/ www.imgspeakers.com. Lisa Reiter.

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2011 PR BUYER’S GUIDE SPECIAL EVENTS Keppler Speakers, 4350 No. Fairfax Dr., consumer campaign. User-friendly, Bravo Productions, 110 W. Ocean Blvd., #700, Arlington, VA 22203. 703/516-4000; speedy turnaround! #537, Long Beach, CA 90802. 562/435- fax: 703/516-4819. [email protected]; www.spokespersons.com. 0065; fax: 562/435-4421. Greg Jenkins. www.kepplerspeakers.com. Katherine Woods, E-mail: [email protected]. [email protected]; www.bravo Office Mgr. events-online.com. Syntaxis Inc., 2109 Broadway, #16-159, Keynote Speakers Inc., 1301 Shoreway New York, NY 10023. 212/799-3000; Business Development Institute, 40 Rd., #325, Belmont, CA 94002. 650/325- fax: 212/799-3021. [email protected]; Exchange Pl., Ste. 1702, New York, NY 8711; fax: 650/325-8737. www.keynote www.syntaxis.com/speakers. Brandt 10005. 212/765-8043. setzler@bdionline speakers.com. Johnson, Ellen Jovin. .com; www.bdionline.com. Steve Etzler, Founder. Leading Authorities Inc., 1990 M St., Harry Walker Agency, 355 Lexington N.W., #800, Washington, DC 20036. 1-800- Ave., 21st flr., New York, NY 10017. CW& Co., 535 5th Ave., 18th flr., New SPEAKER. www.leadingauthorities.com. 646/227-4900; fax: 646/227-4901. York, NY 10017. 646/423-0230. carrie@ www.harrywalker.com. Don Walker, Pres. cwandco.com; www.cwandco.com. Carrie The Leigh Bureau, 92 E. Main St., #200, Waible. Summerville, NJ 08876. 908/253-8600. info@ Washington Speakers Bureau, 1663 leighbureau.com; www.leighbureau.com. Prince St., Alexandria, VA 22314. 703/684- Company Agenda, 107 Grand St., #7S, 0555. [email protected]; New York, NY 10013. 212/358-9516. Gina Lennon Associates, Inc., 190 W. www.washingtonspeakers.com. Bernard [email protected]; www.company Merrick Rd., #4P, Freeport, NY 11520. Swain, Chmn. agenda.com. John Maroney, Partner. 516/546-3554. [email protected]; www.ginalennon.com. Gina Lennon, Pres. The Conference Board, 845 Third Ave., New York, NY 10022. 212/759-0900. Mastermedia Speakers Bureau, 14 Laurel www.conference-board.org. Dr., Easthampton, MA 01027-2577. 800/453-2887. [email protected]; Corporate Events, 7431 114th Ave. No., www.mastermediaspeakers.com. Tony World Class Speakers & Entertainers, #102, Largo, FL 33773. 727/548-7200. corp Colao, Pres. 5200 Kanan Rd., #210, Agoura Hills, CA [email protected]; www.corp 91301; 818/991-5400; fax: 818/991-2226. orateeventsandexpos.com National Speakers Bureau, 14047 W. [email protected]; www.wcSpeakers Petronella Drive, #102, Libertyville, IL 60048. .com; Joseph I. Kessler, Pres. Edelman, 250 Hudson St., 9th flr., New York, 847/295-1122. www.nationalspeakers.com. Choose from a vast variety of NY 10013. 212/768-0550. www.edelman.com. speakers and entertainers! Royce Carlton Inc. Entertainment Consultants , 866 United Nations World Class Speakers & Entertain- , 530 Light St., Plaza, Suite 587, New York, NY ers offers thousands of qualified, Baltimore, MD 21202. 410/547-1800; 10017. 212/355-7700; fax: 212/888-8659. dynamic motivational speakers and fax: 410/547-2497. [email protected]; www.roycecarlton.com. Carlton S. Sedgeley, entertainers for your program or event. www.entrcon.com. Pres. Choose from our vast range of: Event Planners Plus! • Corporate Entertainment , 139 Fulton St., Speakers Guild, P.O. Box 1540, Sandwich, • Motivational speakers #209, New York, NY 10038. 212/571-6559. MA02563. 800/343-4530. Phil Frankio, Pres. www.eventplannersplus.com. Debert Cook, • Business keynote speakers [email protected]; www.speakers Pres. guild.com. • Sports speakers • Political speakers Speakers On Healthcare, 10870 NW • Celebrity speakers Laurinda Ct., Portland, OR 97229. 503/345- • Performers 9164. [email protected]; • Life Skills www.speakersonhealthcare.com. • and many more... World Class Speakers does the work for you! You can find the perfect keynote Eventage, 18 South Orange Ave., 3rd flr., speaker and or entertainer to make South Orange, NJ 07079 . 973/530-3900; your event an unqualified success. If fax: 973/530-3901. www.eventage.net. you don't find what you are looking for Matt Glass, Partner. on our website wcSpeakers.com, please email us and we will search our master database for you: wcse@ P.W. Feats Inc., Special Events, Design & SPOKESPERSONS PLUS NETWORK wcSpeakers.com. Production, 3 East Read St., Baltimore, MD LLC, 518 Old Santa Fe Trail, Suite 1, Box 21202. 410/727-5575. contactus@featsinc 600, Santa Fe, NM 87505. 505/310-2848. SPECIAL EVENTS .com; www.featsinc.com. Deborah Durham, Pres. Aspen Marketing Services, 1240 North Formula PR, 1215 Cushman Ave., Your list or ours! The one-stop Avenue, West Chicago, IL 60185. 800/848- San Diego, CA 92110. 619/234-0345. source for hundreds of media savvy 0212. [email protected]; www.aspenms Michael Olguin, Pres. [email protected]; experts and celebrities for any .com. Cathy Lang, COO. www.formulapr.com

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2011 PR BUYER’S GUIDE SPECIAL EVENTS Fusia Comms., 45 Main St., #212, Brooklyn, online. Our journalist members work Hamilton, Pres. NY 11201. 718/643-0311. www.fusia.net. with the NPC staff to create an ideal Joan Detz Speechwriting, 73 Harvey Ave., facility for news coverage – from a full Doylestown, PA 18901. 215/340-9752. Goldstein Comms., 231 W. 29th St., #1002, service broadcast operation, to fiber [email protected]; www.joandetz.com. New York, NY 10001. 212/838-0822. and wireless connectivity, to audio- www.goldsteincom.com. Linda Goldstein. visual services. Peter Haas/Business Writer, 59 E. 54th St., New York, NY 10022. 212/727-1402; Helping Hands Network Inc., 817 nVision, 265 W. 37th St., 8th flr., fax: 212/727-2654. [email protected]. Broadway, 10th flr., New York, NY 10003. New York, NY 10008. 212/947-9095. 212/251-0900. [email protected]; [email protected]; www.nvision- Lisa McCafferty Business Comm., 6804 www.hhnetwork.net. Carol Scarano, Pres. ny.com. Michael Magnani. N. Capital of Texas Hwy., #212, Austin, TX 78731. 512/346-3128. lisa_mccafferty@sbc IEG, Inc., 640 N. LaSalle, #450, Chicago, PMTV, 681 Moore Rd., #100, King of global.net; Lisa McCafferty. IL 60610. 800/834-4850. ieg@sponsor Prussia, PA 19406. 610/768-1770. ship.com; www.sponsorship.com. [email protected]; www.pmtv.com. John McHugh, 28870 Forest Lake Lane, Libertyville, IL 60048. 847/362-8389; George P. Johnson Co., 711 Atlantic Ave., P&V Enterprises, 185 E. 85th St., #28H, fax: 847/680-1930. [email protected]. floors 5 & 6, Boston, MA 02111. 617/535- New York, NY 10028. 212/534-3052. 9800. [email protected]; www.gpj.com. Jeff [email protected]; www.pnv McMurry, 1010 E. MissouriAve., Phoenix,AZ Rutchik, Sr. VP, Client Svcs. Worldwide. enterprises.com. Patricia Ahaesy, Pres. 85014. 888-MCMURRY. www.mcmurry.com. Robert O. Skovgard, Editor. C. Lewis Shows & Events, 343 E. Maple Paulette Wolf Events & Entertainment, Rd., Troy, MI 48083. 248/619-9696. 1165 N. Clark St., #613, Chicago, IL TV PRODUCTION [email protected]; www.clewis.com. Carol 60610. 312/981-2600. Lombardo@pwe-e. Lewis, Pres. com; www.pwe-e.com. Adam Lombardo. Accent Media, 1350 Beverly Rd., #218, McLean, VA 22101. 703/356-9427; fax: Lipari Production Group, 244 W. 54th St., Regatta Inc. , 304 Park Ave. South, #211, 703/506-0643. jackjorgens@accentmedia Ste. 711, New York, NY 10019. 212/247- New York, NY 10010. 212/475-1290. inc.com; www.accentmediainc.com. Dr. 3331. [email protected]; www.lpgny.com. [email protected]; Jack Jorgens, VP. Chris Lipari, Owner. www.regattanyc.com. Sam Kaufman, Principal. Cover Edge Television News Service, London Misher PR, 120 E. 56th St., #330, 4325 Dean Martin Dr., #375, Las Vegas, NV New York, NY 10022. 212/759-2800. Schwartz PR , 30 Lincoln Plaza, #19M, 89103. 800/822-6397. bookings@cover [email protected] londonmisherpr.com New York, NY 10023. 212/677-8700. edge.com; www.coveredge.com. Rich Travis, Lauren London, Princ. www.schwartzpr.com. Barry Schwartz, Pres. M. Young Comms., 77 Fifth Ave., 2nd flr., New York, NY 10003. 212/620-7027. TBA Global Events, 220 W. 42nd St., 10th www.myoungcom.com. MelanieYoung, Pres. flr., New York, NY 10036. 646/445-7000. www.tbaglobal.com. CEO Merri Makers Catering, 97 Sunfield Ave., New York: 212.736.2727 Edison, NJ 08837. 732/225-0009. Very Special Events , 12182-B Royal Chicago: 312.255.0240 www.merrimakers.com. Bill Burrows, Pres. Birkdale Row, San Diego, CA 92128. Los Angeles: 310.939.7041 858/485-1171; fax: 858/485-0389. nancy@ MVP Collaborative, 1751 E. Lincoln Ave., veryspecialevents.com; www.veryspecial www.dssimon.com Madison Heights, MI 48071. 248/591-5100. events.com. Nancy Walters, Pres. E-mail: [email protected] [email protected]; www.mvp D S Simon Productions effectively collaborative.com. Dan Sundt, VP. VISTA Satellite Communications , 73 SW delivers your messaging through com- 12th Ave., Dania Beach, FL 33004. pelling TV and video production. With 954/838-0900. [email protected]; an award-winning production team, www.vistasat.com. state-of-the-art editing facilities and in-house media relations team, D S Workhouse Publicity, 133 W. 25th St., Simon Productions strategically #3W, New York, NY 10001. 212/645-8006. National Press Club, 529 14th St., N.W., [email protected]; www.workhouse delivers your key messaging to both Washington, DC, 20045. 202/662-7580. pr.com. Adam Nelson, CEO. internal and external audiences. We www.press.org. Joshua Funk. Dir., Bus. Dev. deliver high quality HD TV production for use by broadcast and online news The National Press Club, a private outlets, and are equipped with mobile club for journalists and communica- SPEECHWRITING editing for quick turnaround projects. tors, has been “Where News Video Redefined. D S Simon Happens” for more than a century. Creative Communications & Training, Productions is an award-winning Each year, the Club hosts over Inc., 1614-0 Union Valley, Rd., #140, West broadcast PR and social media video 250,000 visitors at more than 2,000 Milford, NJ 07480. 973/697-3455. firm specializing in Satellite Media events that are conveyed to global [email protected]; Tours, Internet Media Tours, B-Roll audiences in print, television and www.businesslunchandlearn.com. Debra production and distribution, Corporate

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2011 PR BUYER’S GUIDE VIDEO and Web Video, Video Players, MultiLingual Solutions, 22 W. Jefferson Ground Tours, Co-Ops and Radio. St., #402, Rockville, MD 20850. 301/424- Established in 1986, we are headquar- 7444. www.mlsolutions.com. tered in New York with offices in Los Angeles and Chicago. O’Sullivan Comms., 1 Fairfield Crescent, W. Caldwell, NJ 07006. 973/227-5112. DSN Communications, 376 15th St., Ste. [email protected]; 1C, Brooklyn, NY, 11215. 718/499-9068. www.oneworldonestop.com. Dani Newman at [email protected] or www.dsncomm.com. VideoLink, Inc., 1230 Washington St., Engel Entertainment, Inc., 535 8th Ave., Newton, MA 02465. 800/452-5565; fax: 19th flr., New York, NY 10018. 212/413- 617/340-4201. [email protected]; 9200. [email protected]; www.videolink.tv. Kendra Dennis. VIDEO www.engelentertainment.com. Steven VideoLink, Inc (videolink.tv) offers Engel, Pres./Exec. Producer. High Definition live and on-demand Abracadabra Productions, PO Box 6164, Key video production services and trans- West, FL 33041. 305/744-3435. Gail Robert McWilliams Productions, Inc., mission services, studios, post-pro- Hollenback, Pres. [email protected]; 811 Buckingham Pl., Danville, CA 94506. duction, web-casting and a fleet of www.abracadabraproductions.com. 925/736-9570; fax: 925/736-0593. satellite trucks. VideoLink also offers [email protected]; ReadyCam, a custom, remotely oper- AKA Media Inc., 142 E. Ontario St., www.mcwillamsproductions.com. Kristin #1600, Chicago, IL 60611. 800/996-9432. McWilliams. ated studio that can be installed in your office. Located in Boston, www.akamediainc.com. Andrew Krause, Pres. Megaphone Media, 26 Perry Street, New Philadelphia, Baltimore, Manchester NH and Irvine CA. York, NY 10014. 646/452-8404. info@ Allied Vaughn, 7951 Computer Ave., megaphone-media.com; www.megaphone- VISTA Satellite Communications Minneapolis, MN 55435. 952/832-3100; media.com. Kyle Carmone, Managing Dir. , 73 SW 12th Ave., Dania Beach, FL 33004. 800/323-0281; fax: 952/832-3179. www.alliedvaughn.com. For Megaphone's full listing, please 954/838-0900. [email protected]; see the PSA Section. www.vistasat.com. MHP/Mark Haefeli Productions, 11 TRANSLATION Beach St., Ste. 409, New York, NY 10013. 212/334-2164. www.mhp3.com. Mark Haefeli. SERVICES APImages, 450 West 33rd St., New York, NY Parallax Productions, Inc., 119 Braintree French Into English, P.O. Box 1275, 10001 212/621-1997; [email protected]; Street, Suite 602 Boston, MA 02134. Washington, DC 20013. 202/546-0898; fax: www.apimages.com. 617/787-1415; fax: 617/787-1416. 202/546-4152. [email protected]; www.frenchintoenglish.com. Chari Voss. www.parallaxproductions.com Discover why media outlets, corporations and PR companies around the Provideo Productions, Inc. Iverson Language Assocs. Inc., 1661 N. , 2455 world rely on AP Images Assignment Farwell Ave., Milwaukee, WI 53203-0301. N.Naglee RD. Suite 137, Tracy, CA 95304. Services. We will take any PR project, 414/271-1144; fax: 414/271-0144. 650/355-1601. [email protected]; sponsored event, tradeshow or prod- www.provideoprod.com. Stephen Edwards. www.iversonlang.com. Helene Pielmeier, Pres. uct launch and capture it with your vision and needs in mind. Whether the RPM Media Inc., 5-28 51st Ave., 2nd flr., job is large or small, mainstream or off- Long Island City, NY 11101. 718/729-2408; Language Bank, 34W056 Wagner Rd., beat - you get the benefit of our knowl- fax: 718/729-1512. [email protected]; Batavia, IL, 60510. 630/406-1277; Fax: www.rpmmedia.com. Roberto Mitrotti. 630/406-0917. www.language-bank.com; edge, access and integrated services [email protected]. Dennis Merritt. for an end-to-end project solution. Shannon Prompting Service, 3306 Cheverly Ave., Cheverly, MD 20785. At (@) Large Films, 807 N.E. Couch St., 202/256-3344. [email protected]; Portland, OR 97232. Juliana Lukasik. 503/ shannonprompting.com. Michael Shannon, 287-5387. [email protected]; Pres. www.atlargefilms.com.

T-Line TV Inc., 450 Park Ave. South, 3rd Atlantic Video Inc., 650 Massachusetts Ave., flr., New York, NY 10016. 212/686-3737. Metro Editorial Services, 519 Eighth Ave., N.W., Washington, DC 20001. 202/408-0900. [email protected]; www.tlinetv.com. Todd New York, NY 10018. 800/223-1600; fax: [email protected]; Ehrlich, Pres. 212/714-9139. [email protected]; www.atlanticvideo.com. www.metroeditorialservices.com. Sales Teen Kids News, LLC, 182 Sound BeachAve., contact: Jennifer Flack, 917/339-0486. Audio Productions Inc., 1102 17th Ave. S., Old Greenwich, CT 06870. 203/637-0044; #200, Nashville, TN 37212. 615/321-3612. fax: 203/698-0812. www.teenkidsnews.com; See full listing under Editorial [email protected]; www.audio [email protected]. Al Primo, Pres. Distribution category. productions.com. Jim Reyland, Pres.

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2011 PR BUYER’S GUIDE VIDEO Burson-Marsteller Production Group, 20 years experience we offer expert 230 Park Ave. South, New York, NY 10003. advice, strategic planning, quality pro- 212/614-4000. www.burson-marsteller.com. duction and distribution for all your broadcast and internet PR needs. Our services include satellite media tours, Internet and viral video production and Auritt Comms. Group, 555 8th Ave., Suite distribution, Internet media tours, web- 709, New York, NY 10018. 212/302-6230; casts, radio tours, corporate videos fax: 212/302-2969. www.auritt.com. Joan and many other services. Call or email Auritt, Pres. for ideas, quotes and testimonials from our satisfied clients. ACG is a full-service TV, radio and Carpe VM, 234 5th Ave., Suite 505, New Internet video production company York, NY 10001. 646/867-1856. Info@ specializing in strategic electronic CarpeVM.com; www.CarpeVM.com. publicity and marketing. Staffed by Charles DeBenedittis, President. television network professionals, we We are a Video Marketing company in offer our clients the attentive services New York City. New York: 212.736.2727 of a boutique. More than video production alone, we Chicago: 312.255.0240 From creative consultation through start with strategy and scripting. From Los Angeles: 310.939.7041 production and results reporting, every there, we can include everything from project receives the full focus of our www.dssimon.com branding to eye-catching graphics and attention. Our services include E-mail: [email protected] animation. Satellite TV and Radio Media Tours, And leverage the web with tracking D S Simon Productions effectively Online Media Campaigns, Web and analytics. delivers your messaging through com- Video Production and Distribution, At Carpe VM, we bring a unique pelling video. With an award-winning Webcasts, Event Coverage, Video combination of boutique style creative production team, state-of-the-art edit- and Audio News Releases, B-roll services at a value price point. ing facilities and in-house media rela- Packages, PSAs and Video tions team, D S Simon Productions Production for all business categories Center City Film & Video strategically delivers your key mes- from healthcare and food to hi-tech , 1501-1503 saging to both internal and external and entertainment. Walnut St., Philadelphia, PA 19102. Jordan Schwartz. 215/568-4134; fax: 215/568- audiences. We deliver high quality HD Our Integrated Media Tours™ TV production for use in presentations, reach audiences on TV, Radio and 6011. [email protected]; www.ccfv.com. at trade shows, as sales tools, and the Online. IMT’s include earned and guar- Coastal Media Group web. Equipped with mobile editing, anteed TV and radio, and Online Media , P.O. Box 8751, we can facilitate even the quickest of Campaigns with blogger tours, video Calabasas, CA 91372. 818/880-9800; turnarounds on projects. Our custom syndication and social media outreach. 888/570-LIVE. www.coastalmediagroup.com. Bob Adler, Pres./CEO. web video players allow for viewers to stream video content directly from Bader TV News , 325 E. 64th St., #613, Communications Plus Digital your website without having to go to New York, NY 10021. 212/744-4328; fax: , 102 Madison Ave., 7th flr., New York, NY 10016-7417. YouTube, as we’re providing the host- 212/535-5299. www.badertv.com. mike@ ing solution and bandwidth for that badertv.com. Mike Leventhal, VP. 212/686-9570. [email protected]; www.cpdigital.com. Doug Kern. content. Thus, you won’t dilute your brand image, visitors will stay on your Boom Broadcast Media Relations , 4 Hill The Conus Archive site longer, and they won’t be exposed Spruce, Littleton, CO 80127. 303/904-2100. , 3415 University Ave., St. Paul, MN 55114. 651/642-4576. to competing brands as they would on Barbara Kelly-Gutjahr, Joan Winkler, YouTube. Founding Partners. [email protected]; [email protected]; www.conus.com. Chris Bridson, Sr. A/E. Here are some recent examples of www.boombroadcast.com. Video Production: Crews Control, 8161 Maple Lawn Blvd., Verizon - www.client.dssimon.com/ Broad Street Productions, 28 W. 22nd #120, Fulton, MD 20759. 301/604-1200; sales/verizon St., 12th flr., New York, NY 10010. 212/ 1-800-545-CREW. [email protected]; Kaiser Permamente - http://client. 780-5700. [email protected]; www.crewscontrol.com. Andrea Keating, dssimon.com/demo/gaz3_hc_fe.wmv www.broadstreet.com. Founder/CEO. Awea Yes to Res - http://www.awea. org/WINDPOWER2009/webisodes/ Broadcast Productions, 44 Beechwood Dr., America’s Power - Robbinsville, NJ 08691. 609/443-1199. Dick www.americaspower.org/factuality Cunningham, Pres. dick@broadcastproduc Chicago XO Condominium Marke- tions.tv; www.broadcastproductions.tv. ting Piece - http://client.dssimon.com/ Dietrich Nelson & Associates, Inc., 7510 demo/fg1_experiencexo.wmv Buckalew Media, Inc., 11675 Jollyville, Ste. Sunset Blvd., #1401, Los Angeles, CA Video Redefined. D S Simon 100, Austin, TX 78759. 512/236-8181; fax: 90046. 323/845-9608; fax: 323/883-1821. Productions is an award-winning broad- 512/236-1989. [email protected]; [email protected]. Dietrich Nelson. cast PR and social media video firm www.buckalewmedia.com. Bob Buckalew, If budgets and deadlines are tight you specializing in Satellite Media Tours, Owner & Pres. need experienced pros, call DNA. With Internet Media Tours, B-Roll production

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2011 PR BUYER’S GUIDE VIDEO

and distribution, Corporate and Web Nextpert News Network, 1521 York Ave., Video, Video Players, Ground Tours, #2, New York, NY 10028. 212/229-1234; Co-Ops and Radio. Established in fax: 212/229-1002. [email protected]; www.nextpert.com. David Post, Exec. 1986, we are headquartered in New KEF Media York with offices in Los Angeles and , 512 Means St., Suite Producer. 102, Atlanta, GA 30318. 404/605-0009. Chicago. www.kefmedia.com. Yvonne Goforth-Hanak. Dominion Productions , 2936 Ballahack Rd., B-roll works great with an SMT or as Chesapeake, VA 23322. Kevin O’Sullivan. a stand-alone tactic. Big celebrity 757/424-4523. dominionproductions@ events, new product launches, yahoo.com; www.dominionproductions.tv. anything out of the ordinary are great candidates. We've filmed the first-ever Double R Productions, 1621 Connecticut Ave., N.W., Ste. 400, Washington, DC mansled race (yes, humans pulled 20009. 202/797-7777. info@doubler huskies), created behind-the-scenes NorthAmerican Precis Syndicate, Inc., 415 productions.com; www.doublerproductions videos for computer games and even MadisonAve., 12th flr., NewYork, NY10017. .com. Rosemary Reed, Pres. groundbreaking FDA announcements. 800/222-5551. [email protected]; Don’t forget to call us for corporate www.napsinfo.com. Dorothy York, President. DSN Communications, 376 15th St., Ste. packages, online video, public service 1C, Brooklyn, NY, 11215. 718/499-9068. announcements and more! NAPS sends Video Feature Releases (VFRs) in various tape Dani Newman at [email protected] or Lovett Productions, 17 Van Dam St., www.dsncomm.com. formats according to editors’ specifica- Ground Floor, New York, NY 10013. tions. We cover 1,000+ TV stations. 212/242-8999. Joseph F. Lovett, Pres. DWJ Television Each VFR gets placed on 100 to 150 , One Robinson Lane, [email protected]; www.lovett U.S. TV stations and includes impres- Ridgewood, NJ 07450. 201/445-1711. productions.com. [email protected]; www.dwjtv.com. sive color usage reports. Cynthia Boseski, SVP. Manning Productions, Inc., 224 North Des GUARANTEE: Complete satisfac- Plaines, #250, Chicago, IL 60661. 312/ tion with the results of each release or EFX Media, 2300 Ninth St. South, Ste. 756-1100; fax: 312/756-1200. dmanning@ another one free. 136, Arlington, VA 22204. 703/486-2303. manningproductions.com. Douglas [email protected]; www.efxmediatv.com. Manning, Exec. Producer. Robin Evans, Media Specialist. Robert McWilliams Productions, Inc., Edelman PR Worldwide, 200 E. Randolph 811 Buckingham Pl., Danville, CA Dr., 63rd flr., Chicago, IL 60601. 312/240- 94506. 925/736-9570; fax: 925/736-0593. 3000. www.edelman.com. [email protected]; www.mc willamsproductions.com. Kristin McWilliams. Feature Photo Service Inc., 320 W. 37th St., #301, New York, NY 10018. 212/944-1060; Megaphone Media, 26 Perry Street, New Online VNR, P.O. Box 355, East fax: 212/944-7801. www.featurephoto.com. York, NY 10014. 646/452-8404. info@ Brunswick, NJ 08816. 609/989-1000. Oren Hellner, Pres. megaphone-mediacom; www.megaphone- Ernest Landante, Jr. www.onlinevnr.com; media.com. Kyle Carmone, Managing Dir. [email protected]. GRS Systems Inc., 216 E. 45th St., NewYork, For Megaphone's full listing, please NY 10017. 212/286-0299. [email protected]; Online VNR is a turn-key video pro- www.grsv.com. Mitch Gak. see the PSA Section. duction company that is helping busi- MHP/Mark Haefeli Productions, 11 Beach nesses increase sales and organiza- Gordon Productions, 1557 Pine St., San St., Ste. 409, New York, NY 10013. 212/ 334- tions generate public interest with Francisco, CA 94109. 800/818-7763; fax: 2164. www.mhp3.com. Mark Haefeli. online video news release packages. 415/776-7822. [email protected]; Online VNR's video news releases www.gpvideo.com. John Gordon, Pres. Murray Hill Studios, 248 E. 35 St., New look and sound exactly like a 1.5-to-2 York, NY 10016. 212/889-4200. www.murray minute television news story--just like Henninger Media Services, 2601-A hillstudios.com. Marc Wein, Pres. the ones seen on nightly news pro- Wilson Blvd., Arlington, VA 22201. grams. Each video news release 888/243-3444; 703/243-3444. hmsquotes@ includes interview sound bites of client henninger.com; www.henninger.com. Rob spokespeople and B-roll of the client's Henninger. facility or event.

Interface Media Group, 1233 20th St., Osprey Communications, 1010 Washington NW, Washington, DC 20036. 202/861-0500. National Press Club, 529 14th St., N.W., [email protected]; www.interface Blvd., Stamford, CT 06901. 203/905-1600. Washington, DC, 20045. 202/662-7580. www.osprey.com. media.com. www.press.org. Joshua Funk. Dir., Bus. Dev. Ivanhoe Broadcast News Inc., 2745 West Newscast US, 526 West 26th St., Suite 515 Parallax Productions, Inc., 119 Braintree Fairbanks Ave., Winter Park, FL 32789. New York, NY 10001. 212/206-0055; toll free Street, Suite 602 Boston, MA 02134. 407/740-0789. [email protected]; 866/734-NEWS; [email protected]; 617/787-1415; fax: 617/787-1416. www.ivanhoe.com. Marjorie B. Thomas, Pres. www.newscastus.com. www.parallaxproductions.com.

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2011 PR BUYER’S GUIDE VIDEO Park Avenue Post Inc., 419 Park Ave. Take One Productions, 17581 Irvine Vidicom, Inc., 1775 Broadway, Ste. 401, South, #600, New York, NY 10016. Blvd., #107, Tustin, CA 92780. 877/825- New York, NY 10019. 212/895-8300. 212/689-7678. [email protected]; 3146. [email protected]; www.take www.vidicom.com. www.parkavenuepost.com. Nigel Kettle. onedigital.com. Production Masters Inc., The Buhl Bldg., TANE Digital Video VISTA Satellite Communications, 73 SW 202 Fifth Ave., Pittsburgh, PA 15222. , 555 Eighth Ave., #1203, New York, NY 10018. 212/279- 12th Ave., Dania Beach, FL 33004. 412/281-8500. [email protected]; www.pmi.tv. 954/838-0900. [email protected]; David Case, Pres./CEO. 3150; fax: 212/279-3152. [email protected]; www.tanedv.com. Brian Tane, Pres. www.vistasat.com. Provideo Productions, Inc., 2455 N.Naglee RD. Suite 137, Tracy, CA 95304. Teatown Comms. Group, 1560 Broadway, 650/355-1601. [email protected]; New York, NY 10036. 212/302-0722. VNR-1 Communications, Inc., 1161 www.provideoprod.com. Stephen Edwards. [email protected]; www.teatown.tv. Marlen Corporate Dr., Ste. 305, Arlington, TX Rainbow Video Productions, 23803 S. Hecht, Pres. 76006. 800/937-8671. [email protected]; 162nd St., Adams, NE 68301. 402/ www.vnr1.com. Jack Trammell, Pres. 788-2556. [email protected]; TED-TV Productions, 570 Seventh Ave., www.rainbowvideo.com. Phil Troupe, Gen. 9th flr., New York, NY 10018. 212/651- Mgr. 4222. [email protected]; www.ted-tv.com. Ted Smits. RCM Broadcast Communications Inc., 20 West 22nd St., #1510, New York, NY 10010. 212/924-1006. Russell Cheek, Pres. TVA Productions, 3950 Vantage Ave. [email protected]; www.rcm Studio City, CA 91604. 888/322-4296. Washington Independent Productions, broadcast.com [email protected]; www.tvapro 1819 L St., N.W., Suite 100, Washington, ductions.com Jeffrey Goddard, CEO/Exec. DC 20036. 202/638-3400. SusanStolov@ Robin Lewin Productions, 3219 Canyon Producer. WashingtonIndependentProductions.com. Lake Dr., Los Angeles, CA 90068-1605. Susan Stolov, Pres. 323/464-3232; fax: 323/464-3631. Ventana Productions [email protected]. Robin , 1819 L St., NW, Share. Post. Tweet. Tell a Friend. Lewin, Exec. Producer. #100, Washington, DC 20036. 202/785-5112. Washington Independent Productions [email protected]; www.ventanadc.com. produces web videos that make Sadler Productions, 1170 Barksdale Blvd., Richard Feather, Dir. of Opers. people talk. That’s what makes us Bossier City, LA 71111. Bill Sadler. different. 318/221-8909. [email protected]; Video Image Productions, 51 Quail Close, www.sadlervideo.com. Bill Sadler. Irvington, NY 10533. 212/979-7433. Alan Weiss Productions, 355 W. 52nd St., [email protected]; www.vip-tv.com. 3rd flr., New York, NY 10019. 212/974-0606. Wayne Ferguson, Pres. [email protected]; www.awptv.com. Marilou Yacoub. Synaptic Digital (formerly Medialink & The NewsMarket) , 708 Third Ave., New York, NY WestGlen Communications, 1430 10017. 800/843-0677. www.synapticdigital.com; Broadway, 9th floor, New York, NY 10018. [email protected]. 212/921-2800. www.westglen.com. Ed Synaptic Digital was formed from the Lamoureaux, Sr. VP. strategic integration of Medialink and The NewsMarket, two market leaders in video strategy, creation and distribu- Wieck Media Services, 12700 Park Central tion. The two companies’ combined Dr., #510, Dallas, TX 75251. 972/392-0888; history of award-winning production VideoLink, Inc., 1230 Washington St., fax: 972/934-8848. [email protected]; and global video distribution is lever- Newton, MA 02465. 800/452-5565; fax: www.wieck.com. Tim Roberts, Pres. aged by leading corporations, organi- 617/340-4201. [email protected]; zations, agencies and non-profits www.videolink.tv. Kendra Dennis. across the globe. zcomm, 7830 Old Georgetown Rd., VideoLink, Inc (videolink.tv) offers Our team can help you create, Bethesda, MD 20814. 240/395-0225. High Definition live and on-demand produce and distribute your video [email protected]; www.zpr.com. Risë Birnbaum, video production services and trans- to all your stakeholders – including CEO. mission services, studios, post-pro- consumers, investors, employees and duction, web-casting and a fleet of the media – for offerings such as: satellite trucks. VideoLink also offers •Web Video WEBCASTING ReadyCam, a custom, remotely oper- •Narrative Marketing – “In The Know” ated studio that can be installed in •Media Tours Connex International, Inc., 50 Federal your office. Located in Boston, •Corporate Video Rd., Danbury, CT 06810. 800/426-6639. Philadelphia, Baltimore, Manchester •B-Roll & Sound Bites [email protected]; NH and Irvine CA. •Public Service Announcements www.connexintl.com.

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2011 PR BUYER’S GUIDE WEBSITE DEVELOPMENT cost-effective way. in-house to perform these functions. From concept and rehearsal to Clients receive personalized and streaming, polling and reporting, our high quality customer service, solu- team will provide you with a full-serv- tions that fit their budgets, and the KEF Media, 512 Means St., Suite ice Webcast from a remote location or assurance of At Point’s reliability. 102, Atlanta, GA 30318. 404/605-0009. from one of our global video or radio www.kefmedia.com. Yvonne Goforth-Hanak. studios. Webcasting is a smart Corchia Woliner Rhoda, 130 West 56th Have employees all over the world alternative to expensive travel and St., Penthouse, NewYork, NY 10019. who want to hear your CEO speak? provides priceless personalization and 212/977-9778. www.cleverdesign.com. We’ll set up a webcast and everybody interactivity with your audience. Your Todd Rhoda, Mng. Partner. can watch live. Webcast can be added to your own Looking for more action? Try a Website or linked to a custom page we webinar so participants can submit create. Digital Positions, Inc., 2289 Peachtree Rd., questions, take polls, and even help NE, Atlanta, GA 30309-1101. 404/351- answer questions along the way. 2366; fax: 404/ 351-4055. [email protected]; www.d-p.com. Beth Cooper. Megaphone Media, 26 Perry Street, New York, NY 10014. 646/452-8404. info@ Genex, 800 Corporate Pointe, Culver City, megaphone-mediacom; www.megaphone- CA 90230. 424/672-9500. losangeles- media.com. Kyle Carmone, Managing [email protected]; www.genex.com. Director.

For Megaphone's full listing, please Kinetic Comms., 2017 Morris Ave., see the PSA Section or Website Dev. Birmingham, AL 35203. 205/324-5858. VideoLink, Inc., 1230 Washington St., [email protected]; www.kinetic.com. Jay Newton, MA 02465. 800/452-5565; fax: Brandrup, Pres. 617/340-4201. [email protected]; www.videolink.tv. Kendra Dennis.

VideoLink, Inc (videolink.tv) offers High Definition live and on-demand National Press Club, 529 14th St., N.W., video production services and trans- Washington, DC, 20045. 202/662-7580. mission services, studios, post-pro- www.press.org. Joshua Funk. Dir., Bus. duction, web-casting and a fleet of satellite trucks. VideoLink also offers Dev. Megaphone Media, 26 Perry Street, New ReadyCam, a custom, remotely oper- York, NY 10014. 646/452-8404. info@ Online Video Service ated studio that can be installed in , 815 First Ave., Suite megaphone-mediacom; www.megaphone- your office. Located in Boston, 157, Seattle, WA 98104. 206/652-5360. media.com. Kyle Carmone, Managing [email protected]; Philadelphia, Baltimore, Manchester Director. www.onlinevideoservice.com. Tim Treanor, NH and Irvine CA. Chmn./CEO. Megaphone Media has distinguished itself as a trusted partner and preemi- PrecisionIR Group , 601 Moorefield Park WEBSITE nent service provider across the Dr., Richmond, VA 23235. 804/327-3400. full spectrum of Broadcast Public [email protected]; DEVELOPMENT Relations, Audio/Video Production and www.precisionir.com. Web Design. Corporations, Non-Profit Organizations and Agencies turn to Megaphone because of its established track record and reputation for delivering the most Synaptic Digital (formerly Medialink & The cost-effective and results-producing NewsMarket), 708 Third Ave., New York, NY solutions available. 10017. 800/843-0677. www.synapticdigital.com; As a fully-integrated company, serv- [email protected]. ices can be streamlined to empower At Point, Inc., P.O. Box 361, Roseland, NJ multifaceted campaigns. Creative and Reach your target audience locally 07068. 973/324-0866; fax: 973/324-0778. proven strategies drive Megaphone’s or globally during a live video or [email protected]; www.atpoint.com. commitment to achieving success for audio Webcast of your internal Mick Gyure. your projects. communications, earnings, event, product launch or conference. A At Point provides the services of Webcast is an ideal way to communi- developing websites and managing Trinity Marketing, 180 Canal St., cate with your employees, sharehold- the Internet operations of businesses, Boston, MA 02114. 617/292-7300. info@ ers, media, consumers, analysts and both small and large, that do not have trinitynet.com; www.trinitynet.com. Dan investors in a direct, personal and the experience or the resources Logan, Founder & Mng. Partner.

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A ARC Awards: Awards/Programs Broadcast Media Monitoring: Broadcast Arden, Mary Dawne: Corporate Image Monitoring 24-7PressRelease.com: Press Release Consultants, Media (Speech) Training Broadcast Monitors: Broadcast Monitoring Distribution Arndt, People, Places & Things, Diane: Broadcast Productions: Video A.C. Croft and Assocs. Inc.: Management Photographers Bronze Anvil Award: Awards/Programs Consultants Arthur W. Page Society: Assns./Clubs/ Brown Brothers: Photographers ABC Radio/Lincoln Square Media: Satellite Societies Buchbinder Tunick & Company LLP: CPA/ Media Tours Artworks Design: Graphic Svcs. Consulting Services Abracadabra Productions: Video ASAE & The Center For Assn. Leadership: Buckalew Media, Inc.: Video Accent Media: TV Production Assns./Clubs/Societies Bulldog Awards for Media Relations: Awards Addison Design Company: Graphic Svcs. AScribe Public Interest Newswire: Bulldog Reporter: Newsletters AdMedia Partners: Management Consultants Newswires/Press Svcs., Press Release Burke Marketing Research Inc.: Research Adrian Awards Hospitality Sales & Mktg Distribution Burrelles: Directory Publishers Assn. Int’l: Awards/Programs Asen Photography, Ben: Photographers BurrellesLuce: Broadcast Monitoring, Clipping Advertising Club of New York: Assns./Clubs/ Aspen Marketing Services: Special Events Svcs., Internet Svcs., Measurement & Societies Associated Press Information Services: Evaluation, Media Monitoring, Press Advertising Specialty Institute: Assns./Clubs/ Newswires/Press Svcs. Release Distribution Societies Associated Press Stylebook: Directories Burson-Marsteller Production Group: Video Advertising Woman of the Year Award: Association for Conflict Resolution: Assns./ Business Development Institute: Special Awards/Programs Clubs/Societies Events Advertising Women of New York: Assns./ Association for Education in Journalism and Business Marketing Assn.: Assns./Clubs/ Clubs/Societies Mass Comms., Assns./Clubs/Societies Societies Adweek Directories: Directory Publishers Association for Women in Communications: Adweek Directory: Directories Assns./Clubs/Societies C Affiliated Photographic Services Inc.: Association TRENDS Annual All-Media Photographers Contest: Awards/Programs C. Lewis Shows & Events: Special Events AKA Media Inc.: Video Associations Advance America Awards: Cable & TV Station Coverage Atlas: All American Speakers Bureau: Speakers Awards/Programs Directories Service Astrid Awards: Awards/Programs Cambridge Information Group: Directory All-In-One Media Directory: Directories Astron Systems Inc.: Graphic Svcs. Publishers Allerton, Heneghan & O’Neill: Executive At (@) Large Films: Video Camera One: Photographers Search At Point, Inc.: Website Development Cameron Communications Inc.: Media Allhealth Public Relations: Promotions Atlantic Video Inc.: Video (Speech) Training Alliance for Women in Media: Assns./Clubs/ Audio Productions Inc.: Video Camille Lavington: Corporate Image Societies Audio-Visual Awards (AVA): Awards/Programs Consultants Allied Vaughn: Video Auritt Comms. Group: Radio, Satellite Media Campaign Media Analysis Group: Broadcast AME - Adv. & Marketing Effectiveness Tours, Video Monitoring Awards: Awards/Programs Authors Unlimited: Speakers Service Cantor Executive Search Solutions Inc.: American Assn. of Advertising Agencies: Automatic Mail Services: Mailing Services Executive Search Assns./Clubs/Societies Capital Speakers Inc.: Celebrities, Speakers American Assn. of Political Consultants: B Service Assns./Clubs/Societies Caplan Communications LLC: Books, Radio, American Hotel & Lodging Assn.’s Stars of Bader TV News: Video Satellite Media Tours the Lodging Industry Awards: Awards/ Barks Communications: Media (Speech) Career Press: Directory Publishers Programs Training Carma Int'l: Measurement & Evaluation American Independent Writers: Assns./Clubs/ Bell Ringer Awards: Awards/Programs Cavanaugh & Assocs., Inc.: Celebrities Societies Bella PR: Public Relations Networks Celeb Brokers: Celebrities American League of Lobbyists: Assns./Clubs/ Bernhardt Fudyma Design Group: Annual Celebrities Plus, Inc.: Media Tours/Roadshows Societies Reports/Design/Branding Celebrity Access, Inc.: Celebrities American Marketing Assn.: Assns./Clubs/ Big Apple Awards: Awards/Programs Celebrity Endorsement Network: Celebrities Societies BigVoice Unlimited: Social Media Celebrity Service Int’l Inc.: Celebrities American Program Bureau, Inc.: Speakers BizBash Media: Newsletters Celebrity Suppliers: Celebrities Service Black PR Society of Washington, D.C.: CelebrityFOCUS: Celebrities American Society of Association Executives: Assns./Clubs/Societies Center City Film & Video: Video Education Black PR Wire, Inc.: Newswires/Press Svcs. Charet & Associates: Executive Search American Strategic Management Institute: Black Star: Photographers Charles, Janet: Photographers Conventions/Conf. Planners Blackbook AR100 Award Show: Awards/ Chase Award: Awards/Programs American University, School of Communication: Programs Chief Marketing Officer Council: Assns./Clubs/ Education Bloom, Gross & Assocs. : Executive Search Societies Andriotis Photography LLC, Katharine: Blue Pencil & Gold Screen Awards: Awards/ Cision: Broadcast Monitoring, Clipping Svcs., Photographers Programs Internet Svcs., Measurement & Evaluation, ANEW Marketing Group: Graphic Svcs. Boom Broadcast and Media Relations: Video Media Lists, Media Monitoring, Online AP Images: Photo Distribution, Photographers, Bravo Productions: Special Events Info/Databases, Press Release Distribution, Video British American Business Inc.: Assns./Clubs/ Research (Mktg. Research), Software APEX Awards: Awards/Programs Societies Products ARAcontent: Editorial Distribution, Social Broad Street Productions: Video Clarion Awards: Awards/Programs Media Broadcast Direct Communications, Inc.: Clark Associates Inc., Toby: Executive Arbitron Inc.: Research Satellite Media Tours Search

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CLIO Awards: Awards/Programs Newsfeeds/Satellite Svcs., Public Svc. Editorial Services CMG Productions: Media (Speech) Training Announcements, Satellite Media Tours, Video FastSigns Int’l Inc.: Graphic Svcs. Coastal Media Group: Video DigiClips: Broadcast Monitoring Feature Photo Service Inc.: Photo CODiE Awards: Awards/Programs Digital Positions, Inc.: Website Development Distribution, Photographers, Video Cogent Research: Research (Mktg. Research) Direct Marketing Assn.: Assns./Clubs/Societies Finger Design Assocs.: Graphic Svcs. Collegiate Presswire by Marketwire: Press Direct Marketing Club of New York: Assns./ Fischer Ross Group, Inc.: Speakers Service Release Distribution Clubs/Societies Flesher & Assocs.: Executive Search CommCore, Inc.: Media (Speech) Training Directory of Business Information Resources: Florida PR Assn.: Assns./Clubs/Societies Communication Briefings: Newsletters Directories Formula PR: Special Events Communication Center: Media Training Directory of Executive Recruiters: Directories Forrester Institute: Media (Speech) Training Communications Plus Digital: Satellite Directory of Major Mailers & What They Forum Personnel: Executive Search Media Tours, Video Mail: Directories Frank & Co., Neil: Executive Search Company Agenda: Special Events Dominion Productions: Video French Into English: Translation Svcs. Competitive Edge Newsletter: Newsletters Double R Productions: Video Friedman Enterprises, Inc., Karen: Media CompetitivEdge: Clipping Services Dow Jones & Co.: Measurement & Evaluation, (Speech) Training Conectus: Newswires/Press Svcs. Media Lists, Media Monitoring Fry Group: Executive Search Conference Board: Special Events DSN Communications: Internet Svcs., Elec. Full Spectrum Communications: Editorial Svcs. Congressional Yellow Book: Directories Newsfeeds/Satellite Svcs., Radio, Satellite Fusia Comms.: Special Events Connectus: Internet Svcs., Press Release Media Tours, TV Production Distribution, Software Products DWJ Television: Public Service G Connex International, Inc.: Webcasting Announcements, Satellite Media Tours Consultants and Consulting Organizations Galaxy Awards: Awards/Programs Directory: Directories E Gale: Directories, Directory Publishers Consultants News: Newsletters Gallup Organization: Research Conus Archive: Video E.J. Krause & Assocs. Inc.: Conventions/ Galperin Design, Inc.: Annual Reports/Design CONVERGE: Public Relations Networks Conf. Planners Genex: Website Development Corchia Woliner Rhoda: Website Dev. Eagles Talent Connection: Speakers Service George Washington University, The, Corporate Communications Institute at EBSCO Information Services: Online Info/ Graduate School of Political Mgmt.: Education Baruch College/CUNY: Education Databases Get Ahead Productions Speakers Bureau: Corporate Events: Special Events ECES, Inc.: Camera-Ready Releases/Art, Speakers Service Corporate Public Issues: Newsletters Editorial Distribution, Editorial Svcs. Getty Images: Photo Distribution Council of American Survey Research ECHO Awards: Awards/Programs GfK Custom Research North America: Organizations: Research (Mktg. Research) Echo Research: Research Research Council of Communications Management: Edelman: Special Events, Video Gina Lennon Associates, Inc.: Celebrities Assns./Clubs/Societies Editor & Publisher Int’l Yearbook: Directories Gold Anvil Award: Awards/Programs Council of PR Firms: Assns./Clubs/Societies Editorial Freelancers Assn.: Assns./Clubs/ Gold Circle Awards: Awards/Programs Cover Edge Television News Service: TV Societies Gold Ink Awards: Awards/Programs Production EFX Media: Video Gold Quill Awards: Awards/Programs CPR, The International Institute For Conflict EHM Group LLC: CPA/Consulting Services Golden Trumpet Awards: Awards/Programs Prevention and Resolution: Assns./Clubs/ Eisenberg & Assocs.: Annual Reports/ Golden World Awards: Awards/Programs Societies Design/Branding Goldstein Comms.: Special Events Cramer & Co.: Executive Search Electronic Retailing Assn.: Assns./Clubs/ Gordon Photography, David: Photographers Creative Civilizations: Research Creative Societies Gordon Productions: Video Communications & Training, Inc: Elion Associates: Executive Search Gourvitz Communications, Inc.: Satellite Speechwriting, Media (Speech) Training Emergency Public Relations Manual: Media Tours Creators News Service/Creators Syndicate: Directories Government Phone Book USA 2008: Newswires/Press Svcs. EMS Incorporated: Radio Directories Crews Control: Video Encyclopedia of Associations: Directories Greater Talent Network: Celebrities, Speakers Critical Mention, Inc.: Broadcast Monitoring, Encyclopedia of Int’l Media and Comms.: Service Radio Directories Greater Talent Network: Speakers Service Custom Image Agency Inc.: Photo Distribution Engel Entertainment, Inc.: TV Production GreenBook Directory of Marketing Research CustomScoop: Clipping Services Entertainment Consultants: Special Events and Focus Group Companies: Directories CW& Co.: Special Events Entertainment Publicists Professional Greenfield Online: Research Society: Assns./Clubs/Societies Group IV Graphics: Graphic Svcs. D EurekAlert!: Newswires/Press Svcs. GRS Systems Inc.: Video Event Planners Plus!: Special Events D S Simon Productions: Elec. Newsfeeds/ Eventage Event Production: Special Events H Satellite Svcs., Interactive/Multimedia Svcs., Excellence in Automotive PR Awards: Radio, Satellite Media Tours, Social Media, Awards/Programs Haas, Peter: Speechwriting TV Production, Video ExecuRead.: Education Hampton Group: Media (Speech) Training D.K. Shifflet & Assocs.: Research Hansen Comms.: Editorial Services Detz Speechwriting, Joan: Speechwriting F Harris Interactive: Research Development Resource Group: Executive Hazan & Assocs. Inc., Lynn: Executive Search Factiva: Research Search DHR Int'l: Executive Search Facts on File Publications, Inc.: Directory Headquarters USA 2008: Directories Dialog: Internet Svcs. Publishers Healthcare Businesswomen’s Assn.: Assns./ Dietrich Nelson & Associates, Inc.: Internet Fair Media Council: Assns./Clubs/Societies Clubs/Societies Svcs., Media Tours/Roadshows, Elec. Family Features: Editorial Distribution, Hedquist Productions: Radio

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2011 PR BUYER’S GUIDE ALPHABETICAL INDEX Helping Hands Network Inc.: Special Events John Kneapler Design: Annual Reports/ M|A|R|C Research: Research Hemingway Media Group: Media Training Design/Branding Maconomy: Software Products Hennes Paynter Communications: Crisis Johnson Co., George P.: Special Events Magellan Awards: Awards/Programs Management, Media (Speech) Training Johnson Strategic Comms. Inc.: Annual Magnolia Broadcast Monitoring Service: Henninger Media Services: Video Reports/Design/Branding Broadcast Monitoring Hermes Creative Awards: Awards/Programs Joy Reed Belt Search Consultants: Management Recruiters International of Herr Communications: Media Training Executive Search Boston: Executive Search Heyman Associates Inc.: Executive Search Judith Cushman & Assocs.: Executive Search Management Solutions Plus: Management Hispanic Americans: A Statistical Sourcebook: Consultants Directories K Management Strategies for Public Relations Hispanic Market Weekly: Directories Firms: Newsletters Holding Company: Promotions Karin Bacon Event: Conventions/Conf. Manning Productions, Inc.: Video Hollywood-Madison Group: Celebrities Planners MarCom Awards: Awards/Programs Home Improvement Time Inc.: Camera- Keep in Touch: Broadcast Monitoring Maritz Research: Research Ready Releases/Art KEF Media: Interactive/Multimedia Svcs., Market Wire: Newswires/Press Svcs., Press Hospitality Sales & Mktg. Assn. Int’l.: Assns./ Internet Svcs., Radio, Satellite Media Release Distribution Clubs/Societies Tours, Video, Webcasting Marketing Werks: Promotions Howard-Sloan-Koller Group: Executive Keppler Speakers: Speakers Service Marketing with Distinction LLC: Executive Search Keynote Speakers Inc: Speakers Service Search Hudson's Washington News Media Group, Kinetic Comms.: Website Development Marshall Consultants, LLC: Executive Inc.: Directories Kneapler Design, John: Graphic Svcs. Search Kolar Adv. & Marketing: Research Mastermedia Speakers Bureau: Speakers I Korn-Ferry International: Executive Search Service KRC Research: Research Matrix Awards: Awards/Programs IEG Sponsorship Sourcebook: Directories Kundell Communications: Media Training Mattgo Enterprises Inc.: Celebrities IEG, Inc.: Special Events McHugh, John: Speechwriting Illumination Group, Inc.: Speakers Service L McWilliams Productions, Inc., Robert: TV IMC2: Interactive/Multimedia Svcs. Production, Video IMG Speakers: Speakers Service LACP - League of American Comms. Measurement Standard, The: Newsletters IMN (iMakeNews, Inc.): Editorial Distribution, Professionals: Associations/Clubs/Societies Media Pro (Online Media Directory): Newsletters Lagrant Communications: Promotions Directories Impact Communications: Media Training Language Bank: Translation Svcs. Media Training Worldwide: Media (Speech) INC Design: Annual Reports/Design/Branding Laskin Media, Inc.: Media (Speech) Training Training Infocom Group: Education Laurie Mitchell & Company, Inc.: Executive Medianet: Media (Speech) Training iNova Awards: Awards/Programs Search MediaPrep: Media (Speech) Training Inside Out Creative: Promotions Law Firms Yellow Book: Directories MediaTracks Communications, Inc: Radio Institute for Crisis Management: Crisis LCWA Research: Research Medstar Television: Elec. Newsfeeds/ Management Leadership Directories: Directory Publishers Satellite Svcs. Institute for PR: Assns./Clubs/Societies Leading Authorities Inc.: Speakers Service Megaphone Media: Elec. Newsfeeds/ Institute For Public Relations: Education Lee Hecht Harrison: Executive Search Satellite Svcs., Interactive/Multimedia Svcs., Int’l Women’s Media Foundation: Assns./ Leigh Bureau: Speakers Service Internet Svcs., Media Tours/Roadshows, Clubs/Societies Lennon Associates, Inc., Gina: Speakers Public Svc. Announcements, Radio, Integrity Search: Executive Search Service Satellite Media Tours, TV Production, Video, Interface Media Group: Video LexisNexis: Research Webcasting, Website Development Int’l Assn. of Business Communicators: Lipari Production Group: Special Events MEII Enterprises Inc.: Editorial Services Assns./Clubs/Societies Lippincott: Annual Reports/Design/Branding Mendoza Group: Translation Svcs. Int’l Assn. of Online Communicators: Assns./ Lisa McCafferty Business Comm.: Mercury Awards: Awards/Programs Clubs/Societies Speechwriting Merri Makers Caterers: Special Events Int’l Assn. of Speakers Bureaus: Assns./ Liv Davick, Publicity & Production Boutique, Metro Editorial Services: Camera-Ready Clubs/Societies Inc.: Elec. Newsfeeds/Satellite Svcs., Releases/Art, Editorial Distribution, Int’l Communications Research: Research Media Tours/Roadshows, Radio, Satellite Editorial Svcs., Graphic Svcs., Interactive/ Int’l PR Assn., IPRA: Assns./Clubs/Societies Media Tours Multimedia Svcs., Internet Svcs., Press Intersource Executive Search: Executive Live Star Entertainment: Satellite Media Tours Release Distribution, Translation Svcs. Search Lloyd Kolmer Enterprises: Celebrities MHP/Mark Haefeli Productions: Elec. IPREX: Public Relations Networks Lloyd Staffing: Executive Search Newsfeeds/Satellite Svcs., Interactive/ Issue Management Council: Assns./Clubs/ LOG-ON: E-mail & Fax Svcs., Fulfillment, Multimedia Svcs., Satellite Media Tours, Societies Mailing Services, Media Lists, Press Social Media, TV Production, Video Ivanhoe Broadcast News Inc.: Video Release Distribution, Printing Microspace Communications Corp.: Elec. Iverson Language Assocs. Inc.: Translation London Misher PR: Special Events Newsfeeds/Satellite Svcs., Satellite Media Svcs. Louw’s Management Corp.: Management Tours Consultants Millward Brown Int’l: Research J Lovett Productions: Video Mines Associates, Herbert: Executive Search Lukaszewski Group Inc.: Crisis Management Monument Optimization: Search Engine J Tech: Executive Search Optimization (SEO) J.D. Power & Assocs.: Research M Moyer, Sherwood Assocs. Inc.: Executive Jack Felton Golden Ruler Award: Awards Search Jack O’Dwyer’s Newsletter: Newsletters M Guide Services Directory: Directories Multicultural Marketing News: Press JCH Enterprises: Crisis Management M. Young Comms.: Promotions, Special Events Release Distribution

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Multilingual Solutions: Translation Svcs. Nextpert News Network: Video Production Masters Inc.: Video Murray Hill Studios: Video Nielsen Company: Research Professional Marketing Forum: Assns./Clubs/ MVP Collaborative: Special Events Nikki Richardson: Media Training Societies MyMediaInfo: Media Lists North American Precis Syndicate, Inc.: Promotional Products Assn. Int’l.: Assns./ Camera-Ready Releases/Art, Radio, Video Clubs/Societies N nVision: Special Events Provideo Productions, Inc.: TV Production, Video NAGC Communicator of the Year Award: O Prowolfe Partners: Graphic Svcs. Awards/Programs PRSA-New York Chapter: Assns./Clubs/ Nat’l Telecommunications Svcs.: Information O’Dwyer Co., Inc.: Directories, Directory Societies Distribution Publishers PRSA/Georgia: Assns./Clubs/Societies Nat’l Aircheck: Radio O’Sullivan Comms.: Translation Svcs. PRSA/National Capital Chapter: Assns./ Nat’l Assn. of Broadcasters: Assns./Clubs/ Olken Digital Design, Steve: Graphic Svcs. Clubs/Societies Societies Omnigraphics: Directory Publishers Public Affairs Council: Assns./Clubs/ Nat’l Assn. of Business Political Action Online News Assn. Assns./Clubs/Societies Societies Committees: Assns./Clubs/Societies Online Video Service: Webcasting Public Relations Global Network: Public Nat’l Assn. of Government Communicators: Online VNR: Video Relations Networks Assns./Clubs/Societies, Public Relations Opinion Research Corp.: Research Public Relations Office Managers Assn. Networks Osprey Communications: Video (PROMA): Assns./Clubs/Societies Nat’l Assn. of Personnel Services: Assns./ Ott Promotions Inc., Bonnie: Promotions Public Relations Organisation Int’l Ltd: Clubs/Societies Outstanding Educator Award of PR Society Public Relations Networks Nat’l Black PR Society: Assns./Clubs/Societies of America: Awards/Programs Public Relations Professional of the Year Nat’l Directory of Corporate Public Affairs: Oxbridge Communications Inc.: Directory Award: Awards/Programs Directories Publishers, Research Public Relations Society of America (PRSA): Nat’l Directory of Magazines: Directories Oxbridge Directory of Newsletters: Directories Assns./Clubs/Societies, Education Nat’l Foundation for Women Legislators: Publicity Club of Chicago: Assns./Clubs/ Assns./Clubs/Societies P Societies Nat’l Hispanic Media Coalition: Assns./ Publicity Club of New England: Assns./ Clubs/Societies P.W. Feats Inc.: Special Events Clubs/Societies Nat’l Investor Relations Institute: Assns./ P&V Enterprises: Special Events Publicity Club of New York: Assns./Clubs/ Clubs/Societies Paladin Staffing Services: Employment Svcs. Societies Nat’l Investor Rels. Institute: Education Parallax Productions, Inc.: TV Production, Nat’l Press Club: Interactive/Multimedia Video Q Svcs., Satellite Media Tours, Special Park Avenue Post Inc.: Video Events, Video, Webcasting Partnership in Print Production: Assns./Clubs/ Quinn & Co.: Social Media Nat’l School PR Assn.: Assns./Clubs Societies Nat’l Speakers Bureau: Speakers Service Paul M. Lund Public Service Award: Awards R Nat’l Writers Assn.: Assns./Clubs/Societies Paulette Wolf Events & Entertainment: New England Society for Healthcare Special Events R.L. Repass & Partners, Inc.: Research Communcations: Assns./Clubs/Societies Penn, Schoen and Berland Assocs.: Research R3:JLB: Management Consultants New Jersey Awards: Awards/Programs Pennsylvania Assn. for Gov’t Relations: Radio Actuality News Service: Radio New Jersey Business Source Book: Assns./Clubs/Societies Ragan Comms., Lawrence: Education Directories Pennsylvania Newspaper Directory: Ragan Report: Newsletters New York Festivals/International Film & Directories Rainbow Video Productions: Video Video Awards: Awards/Programs Peter Bell & Assocs., LLC: Executive Search Rappy & Co. Inc.: Graphic Svcs. New York Financial Writers Assn.: Assns./ Peter Haas/Company & Executive Profiles: RCM Broadcast Communications Inc.: Clubs/Societies Editorial Services Public Service Announcements, Satellite New York Int'l Assn. of Business Philadelphia PR Assn.: Assns./Clubs/Societies Media Tours, Video Communicators, Communicator of the Year PhotoBureau Inc.: Photographers readMedia: Press Release Distribution Award: Awards/Programs PhotoShot: Photographers ReBrand 100 Global Awards: Awards New York Market Radio Broadcasters Assn.: Pile & Co.: Executive Search Regatta Inc.: Special Events Assns./Clubs/Societies PIMS: Fulfillment, Interactive/Multimedia Reputation Management Assocs.: Crisis New York Publicity Outlets: Directories Svcs., Mailing Svcs., Printing, Promotions Management, Media Training New York University, School of Continuing Planned Television Arts (PTA) and RitaSue Siegel Resources: Executive Education and Prof. Studies: Education PTA*Satellite: Books, Internet Svcs., Search New York Women in Communications: Satellite Media Tours Robin Lewin Productions: Video Assns./Clubs/Societies Plessner Assocs., Rene: Executive Search Royce Carlton Inc.: Speakers Service Newman Group Inc.: Media Training PLUS Media, Inc.: Media Tours/Roadshows, RPM Media Inc.: TV Production News Analysis Institute: Media Lists Radio, Satellite Media Tours RushPR Newswire: Press Release Dist. News Generation, Inc.: Radio PMTV: Special Events Russell Photography Inc., Maryanne: News Group: Clipping Services Point Five Design: Annual Reports/Design Photographers News North America: Camera-Ready PR News Platinum PR Awards: Awards Russell Reynolds Assocs.: Executive Search Releases/Art PR News: Newsletters Rx Entertainment Inc.: Celebrities NewsBios: Media Lists PR Talent: Executive Search Newscast US: Photographers, Video PR Week Awards: Awards/Programs S Newsletter on Newsletters: Newsletters PrecisionIR Group: Webcasting NewsUSA: Camera-Ready Releases/Art Preston-Osborne Research: Research Sachs Comms., Ron: Crisis Management, NewsWare: Press Release Distribution Product 101: Promotions Public Service Announcements

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Sadler Productions: Video Syntaxis Inc.: Education, Speakers Service VISTA Satellite Communications: Elec. Sard Verbinnen & Co.: Crisis Management Syracuse University: Education Newsfeeds/Satellite Svcs., Special Events, SC Search Consultants: Executive Search TV Production, Video Schneck PR Photography, Paul: T VMS: Broadcast Monitoring, Measurement & Photographers Evaluation, Media Monitoring, Social Media Schwab Consulting, Stephanie: Social T-Line TV Inc.: TV Production VNR-1 Communications, Inc.: Press Release Media Take One Productions: Video Distribution, Public Svc. Announcements, Schwartz PR: Special Events Talent U Seek: Executive Search Radio, Satellite Media Tours, Video Scudder & Assocs., Virgil: Media Training TANE Digital Video: Video Vocus, Inc.: Software Products Select Information Exchange: Online Info/ Taylor & Ives: Annual Reports/Design VoiceLogic: E-mail & Fax Svcs. Databases TBA Global Events: Special Events Votenet Solutions Inc.: Software Products Select Resources Int’l: Management Teatown Comms. Group: Video Consultants TED-TV Productions: Video W Send2Press® Newswire: Press Release Teen Kids News, LLC: TV Production Distribution TEKgroup International Inc.: Internet Svcs., Wagner International Photos: Photographers Seton Hall University: Education Software Products Walker Agency, Harry: Speakers Service Shannon Prompting Service: TV Production Tekrati Industry Analyst Reporter: Directories Ward’s Business Directory of U.S. Private SHOOT Publicity Wire: Newswires/Press Television & Cable Factbook: Directories and Public Companies: Directories Svcs. Tesar-Reynes Inc.: Executive Search Washington Independent Productions: Video Sigma Delta Chi Awards: Awards/Programs Texas Media Directory: Directories Washington Representatives Directory: Silver Anvil Awards of PR Society of Texas PR Assn.: Assns./Clubs/Societies America: Awards/Programs The Brand Union: Annual Reports/Design Directories Silver Apple Awards: Awards/Programs The Celebrity Source: Celebrities Washington Speakers Bureau: Speakers Silver Spur/Best of Texas Awards: Awards/ The Conference Board: Conventions/Conf. Service Programs Planners Washington Women in PR: Assns./Clubs/ Simmons College: Education The Entertainment Marketing Sourcebook: Societies SJ Miller Group: Executive Search Directories Weiss Productions, Alan: Video Society for Healthcare Strategy & Market The Federal Yellow Book: Directories Weschler Ross & Partners: Graphic Svcs. Development: Assns./Clubs/Societies The Helen Akullian Agency: Executive West Virginia University, Integrated Society for Technical Comms., Newsletter Search Marketing Communications Graduate Competition: Awards/Programs The Holding Company: Corporate Image Program: Education Society of American Business Editors and Consultants Western New York Who’s Who Directory: Writers, Inc.: Assns./Clubs/Societies The Telly Awards: Awards/Programs Directories Society of American Travel Writers: Assns./ The Ward Group: Executive Search WestGlen Communications: Interactive/ Clubs/Societies, Directories Thomas Productions, Bob: Satellite Media Multimedia Svcs., Radio, TV Production, Society of Professional Journalists: Assns./ Tours Video Clubs/Societies Tobin Communications, Inc.: Radio Westport Entertainment Assocs.: Celebrities Software and Information Industry Assn.: Towers Watson: Management Consultants, Who’s Who in America: Directories Assns./Clubs/Societies Research Wieck Media Services: Interactive/Multimedia Sorkins Directory of Business & Government: Travaille Executive Search: Executive Svcs., Internet Svcs., Photo Distribution, Directories Search Social Media, Video Speakers Guild: Speakers Service Travelwriters.com: Newsletters Wills Consulting Associates, Inc.: Executive Speakers Network: Celebrities Trinity Marketing: Website Development Search Speakers On Healthcare: Speakers Service TV Access: Public Service Announcements Women in Government Relations: Assns./ Speechwriter’s Newsletter: Newsletters TVA Productions: Video Clubs/Societies Spencer Stuart & Assocs.: Executive Search Tweed Assocs., Gilbert: Executive Search Woolf List Co. 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Grayling is the world’s second largest independent Investor Relations, Public Relations, Public Affairs and Events consultancy with specialist services including CSR, environment, sustainability and digital. Grayling offers clients a global platform for those looking within, and beyond, their local capital markets. With Investor Relations experts in North America, Latin America, Europe, Asia and the Middle East, we deliver global perspectives matched with local expertise and language skills. Anne S. McBride - Chairman, Worldwide Investor Relations Telephone : +1 (646) 284-9400 www.grayling.com

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