UNIVERSITY HOW TO START OR EXPAND A SUCCESSFUL HOME-BASED PRODUCING CORPORATE

■#77 PROFESSIONAL VIDEO PRODUCER - A Comprehensive Course If you love making videos as much as I do, you know it’s an expensive hobby. That’s why I produce videos for others. So they can help pay for my equipment. For the last 12 years I’ve been producing corporate videos, having been in the and video business for over 20 years. And over those years I have learned a lot! NEW VIDEO What they don’t teach you in college College courses costing hundreds of dollars are great for learning the theory of visual communication, but they don’t teach you how to build a profitable business and support ARE yourself. That’s why I wrote Professional Video Producer to show you the real world of video business from people who actually run successful production companies. In this HOTTER unique home study course you’ll discover the techniques and strategies used by large and small video production companies who’ve learned the most important lesson of all - how THAN EVER… to make a profit in this $8 BILLION business. But before we explore that, let me tell you the FOUR THINGS I LOVE about this work: ARE YOU 1. Variety Since I started producing corporate videos, I've been paid to learn about and produce GETTING YOUR videos on subjects ranging from dock building, lipstick manufacturing, electronic surveying, furniture sales training, computer programs, architecture, nursing, interstate highway SHARE? building, sexual harassment, waterfront reconstruction, book printing, food preparation and many more. My video work has taken me behind the scenes at places like Tiffany's, Panavision International, AT&T, the Federal Drug Enforcement Agency, and hundreds of local businesses and agencies. And for some projects I travel to other parts of the country (all expenses paid, naturally), but the vast majority are within an hour of my home. If you like variety, you will like corporate video. 2. The Pay Many of my projects start at about $5000 and go up to $25,000 or more. Now, of course, that's not all profit, but even when I chose to hire freelancers and rent high-end equipment, the lion's share of the budget still goes to paying for MY services. And I'm usually producing several corporate videos at the same time. 3. Repeat and Referral Business Producing a video for these clients is just the beginning of a profitable business relationship. Many of my clients order a hundred or so copies every few months. This can be a great income even if you don’t own duplication gear. And when you produce a video that helps your client's business, you'll be asked to update that video a year or two down the road. One successful video will lead to more clients. “My video work has taken me 4. Satisfaction and Respect behind the scenes at places like A lot of people see my videos. Even in my tiny rural town, neighbors are surprised and Tiffany’s, Panavision say, "YOU produced that video?" Yes, but what’s even more fun is helping small businesses, International, AT&T, the Federal , and non-profits use video in positive ways. It’s satisfying and creative work. DEA, and hundreds of local I like to think of my videos as "long form" TV commercials. businesses and agencies.” But like every business there are problems. If you're already in the video business, I'm —Hal Landen sure you, too, have run into problems like these: Dry Spells when you just can't get enough good contracts Nightmare Clients with high expectations, but low budgets who make your life miserable “I couldn’t recommend Landen and never pay a fair price for the good video you produce more highly.” The Vicious Cycle of not having the right equipment or skills to produce the video your —Joe Illiagash, client will pay big bucks for Director of Operations, CBS 60 Minutes “Tire Kickers” who waste your time by saying they want a video, but never make a commitment to producing one. (One reason is that many don’t even have the money or authority to hire you.) Contracts that never seem to pay you for ALL of your time. Believe me I've been through it all. When this is your sole income, you’ve got to study © Copyright 2000 Oak Tree Press All Rights Reserved what the most successful producers do because their strategies work. On page 2 I’ll show you how I’ve succeeded with these strategies and how you can too. http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

Continued from page 1 ■ In Part 1 of my Professional Video Producer Home Study Course you’ll learn how to conceive, write and produce an effective business videos on a small budget. ■ In Part 2 you’ll see how to build this into a real business with a real income. ■ And in Part 3 you’ll master the vital sales and marketing skills and techniques which bring in the contracts. Here are just a few of the things you’ll learn:

Part #1 Screen Shots from a Few of My How To Produce a Successful Video Productions: Corporate Video ■ The Twenty Best Advantages of Business Videos. These help you sell the job as well as produce it. Testimonials from a ■How to become an expert in video video about a $5 marketing and really help your clients Million Stallion— grow their business with video. ■ Use your client's existing marketing literature as a starting point to structure and script your video. ■ The One Scene every marketing video should include. Close-up from a video ■ Seven Questions you must about chip manu- ask to insure the video will succeed. (Also facturing. Testimonial very helpful in making the sale.) from a video about dock building— ■ How to Hire and Work with the best professional narrators and to give your video that extra edge. Best news is that it’s a buyer's market. ■ Develop your “Golden Rolodex”of highly skilled freelancers to tackle ANY Actors in a video for a restaurant chain. kind of corporate video project and watch Actress on right had your profits multiply. appeared in You’ve ■ Use Smart Budgeting to know your Got Mail— exact profits before you start a project.

Part #2

Build A Solid Foundation For Your and an Video Business action scene from a ■ A simple way research your market to video about well be sure there's enough business to support reclamation— your business. ■ The Question of Partnerships: why most fail and what to do about it. ■ What Equipment should you own? A Some shots are easier to get from other sources: revealing look at how some producers These three shots were all legally obtained from other sources to make several make more money by NOT owning any corporate videos look like big budget productions. equipment. ■ Develop a Professional Business Presence with a few simple tools. ■ How to bootstrap your business without borrowing. And insider tips you must know before you even think of borrowing. ■ How to set up an IRS approved home office, deduct a percentage of your 2 mortgage payments, avoid sending http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

"red flags" to the IRS, and make ■ Need a winning proposal? Use mine sideline, simply return it within 90 your video business virtually audit and I’ll show you how to easily days and I'll send you a prompt refund. proof. customize it for hundreds of different No questions asked. ■ The definitive word on clients in different industries. In this free trial period, some people Independent Contractor vs. ■ How to avoid ever making those have managed to win video contracts Employee for the video business. dreaded COLD CALLS. worth several thousand dollars. You ■ What you need to know about can’t lose! your demo tape. The right way to 80-page Resource Guide show Other Peoples' Demo Tapes (both printed AND on disk) and what NEVER to do. Gives you every document you Sincerely, ■ How To Set Your Own need to run a profitable video PROFESSIONAL Rates and avoid the production business including: most common mistake of rates that ■ Three Complete Video Scripts are TOO LOW to instill confidence. ■ The Master Budget Form Never again charge less than a Hal Landen plumber. ■ Sales Letter with Complete Instructions ■ P.S. If you need to customize one 17-page Promotional Booklet, of my strategies to suit your particular “I wish I’d had this when I first The Business of Business Videos, and began founding production situation, give me a call. I’ll be glad how to use it to get big production jobs. to help you at no charge. I want you companies many years ago.” ■ The Proposal that’s won me much to succeed. —William Johnston, Ph.D., columnist, more than my fair share of video jobs. Video Systems Magazine ■ Letters of Agreement for Ambitious Producers including three "boilerplate" Order Item # 77 contracts with line-by-line instructions Home Study Course includes: Part #3 on how to modify them for any 1. The book Marketing With Video Marketing & Selling Your production, how to present them in 2. Extensive Home Study Guide Services person and get a signature and check 3. 80-page Resource Guide ■ How to find thousands of on the spot. 4. Letters of Agreement corporations, businesses and non- ■ Change Order Form. This simple 5. Guide to Public Domain Footage profits who need video all within 60 form and the technique of using it is miles of your home. worth the cost of the course. It will Price $147.77 postpaid ■ The Direct Mail Plan that brought add thousands to your yearly income me $78,000 in contracts the very and protect you from nightmare client FIRST time I used it. Even if you situations before they can start. Here are some notes from satisfied customers: only get half of that, you'll still pay ■ Mailing List Guide shows exactly for the course about 300 times over! how to specify the perfect clients in “We've been in the biz since 1971 These ready-to-go marketing your mailing list. and yet found a number of new materials give you instant credibility. ■ Now corporate executives will call Killer Collection Letter helps you tricks in your course that will make YOU! collect at least 95% of those us more money.” —Jim Wheless ■ HOPELESS CASES (the ones you Advertise in the yellow pages or had BEFORE you read the course). your local newspaper? See why not “NOWHERE have I found more and discover where you SHOULD This Resource Guide includes complete instructions for using and comprehensive, nuts and bolts advertise. information that clearly explains ■ Nine best tips for networking with modifying these powerful documents to corporate decision makers. suit your own business. the inner workings of the business ■ Use Free Publicity to build your FREE BONUS as your course does. The marketing video business right now. It’s much and sales help in your course is Act now and I’ll include on the disk the more effective than paid advertising. fantastic” —Jerry Bullard ■ Step-by-step approach to making remarkable Guide to Public Domain and closing the sale. Quickly Footage described on the next page. eliminate the "tire kickers" who “This course distills years of waste your time, but never sign a FREE TRIAL OFFER learning and hard-won successes contract. Work only with those who Try Professional Video Producer for into easy-to-grasp nuggets that really have the power to say YES to 90 days. Examine it at your leisure, try even a neophyte can put into your video proposal. Ask the right some of the techniques and if you don't questions and then listen carefully agree this will give you the kind of video practice. Hal’s course is well worth as your prospect tells you everything business you've always wanted - for a every penny.” —Steve Sakellarios to include in your proposal! full-time career or just a very profitable 3 http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

What others say about Marketing With Video: “Filled with rock solid fundamentals, the book shows what it takes to really transfix viewers to the screen.” —Brent Conrad, Video Age “Some of our clients should have read this book before producing their first video. It would have saved them $1000's and a lot of heartache.” —Bill Hahn, VU Video, Duplication Division “An especially effective reference guide for those in the field of marketing, advertising or public relations...offers the right information for those who are ready to use the power of video to sell.” —Videomaker Magazine “Your book is a MUST for anyone in video or just getting into video.” —Bob Perl, Atlanta Videographers Association “I'm sending you a copy of the video I just completed using your book. My client is thrilled with the video!” —Clay Mikolasy

■#101 Marketing With Video: How To Create A Winning Video For Your Small Business or Non-Profit ■#103 Guide to Public Ostensibly written for businesses who want to produce an effective marketing video without paying full price, this book (with a foreword by Jay Conrad Levinson, author Domain Footage of Guerrilla Marketing) is ideal for the novice or intermediate producer because The shots above are low res black and it assumes no previous knowledge. The book explains step-by-step how to plan and white, but the videos are in color and produce a successful business video on a shoestring budget. Discover hundreds of they're stunning. The best news is that tricks-of-the-trade that easily move your project from script to screen. But most they're are all in the public domain. important, learn how to make a business video that pays for itself many times over. This remarkable disk guide unlocks Learn by example how to emulate and master the proven techniques of successful the secrets to finding and using business videos, TV commercials, infomercials, video news releases and more. Learn literally thousands of videos you can how to hire professional actors, narrators and technicians and save money. Learn the legally use in your videos. These three C's of shooting: composition, coverage and continuity. Master the techniques productions cost many millions of of professional lighting, editing, directing and much more. Order #101 ISBN: 1-888093-07-2 dollars to produce and can be easily Book 252 pp. $19.87 plus $4.50 shipping purchased for the cost of a copy! Choose from hundreds of subjects ■#102 The Marketing Video Magazine Vol. 1 like: Vietnam War, NASA, Fine Arts, This companion video takes up where the book Marketing With Video Environment, Education, Cancer, leaves off by showing real-life examples from a diverse selection of DNA Analysis, Afro-American successful business videos. Learn how to: Studies, Astronomy, Seamanship, ■ Sell the Sizzle, Not The Steak. See a stunning example of how to create romance Nursing and much more. You won't and excitement in a marketing video. believe the variety of and videos ■ Use Other Peoples' Footage. See how spectacular public domain footage from the U.S. Government has produced. the U.S Government and other sources was used to produce a highly effective Discover the government's little- video for less than $200. known web site with thousands of ■ Short Marketing Videos Are Better. See why a six and half minute video succeeds videos you can buy today. Learn the where others twice the length failed. easy way to find the footage you want. ■ Give Your Viewer Clear Benefits. Presenting viewer benefits is critical to the success of a business video. Discover which benefits will get and keep your viewers' Includes three Government Video attention. Catalogs: NASA Videos, FBI, High- ■ Use Testimonials To Sell. Whether in a letter, email or live video, testimonials way Safety and more. Everything you are dynamic sales tools. You'll see just how to use them to sell more products, need to know about copyright and services or ideas. “Fair Use” to legally use this footage Use the techniques in this video and put your own business videos on in commercial projects, TV and more. the path to success. Includes “How To Investigate The Order #102 Video 31 mins. $24.97 plus $4.50 shipping Copyright Status of A Work.” Why pay $40 a second for one time use when you can buy a 20 minute video Get all three items on this for $40 directly from the government and use it forever. It's like owning page and save over 16 bucks your own million dollar stock footage Special Offer! —WE’LL EVEN PAY SHIPPING! library. You get the book, video, and two disk set for only $57.77 postpaid Order #103 3 1/2 inch Cross Platform Two Disk Set Order #C105 Special Offer $57.77 Requires web browser. Only $19.95 postpaid 4 http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

■#211 Final Cut Pro PowerStart CD-ROM for Mac You Must See this CD-ROM before you commit to a digital editing system. You'll get a complete demonstration, training and tutorial ■#220 How To Make of Final Cut Pro Your Movie; An inter- active film school This CD-ROM is the best way to get to Learn the perfect systems to use with know Final Cut Pro before you buy it. FCP including one-chip and-three chip “A brilliant way to learn film-making That's why Apple Computer purchased DV camcorders, which Mac system to because it allows you to practice without over 2000 of these PowerStart CD-ROMs buy and how to work with older G3s, spending a fortune.” —Robert Nickson, Producer, to train their sales staff and customers. how much hard drive space and what type Professor of Film NYU Tisch School of the Arts. The Final Cut Pro PowerStart is a of drivers, which Adobe After Effects “A wonderful work, filled with intelligence multimedia tutorial CD-ROM that will plugs-ins extend the power the Final Cut and professional knowledge. Full of irony help you quickly and easily master the Pro. Discover the insider tips and tricks and humor.” —Reinhard Hauff, essentials of Apple's new Final Cut Pro of using FCP. These tricks and strategies Director Deutsche Film, Berlin video editing, compositing and effects could take you months to discover on “The best, most complete and innovative software. your own. Explore the power of the Final film-making guide I have ever seen, in any Whether you're an experienced editor Cut Pro interface: logging footage and format. Endlessly informative and amusing. or just starting out with computer-based using bins, controlling your camera or I would highly recommend it for students non-linear video production, this DV deck, tricks of saving disk space and professionals alike.” —Walter Murch PowerStart CD-ROM will be a valuable during batch capture, using the ripple edit 3-time Oscar winner (for both film and sound editing resource that will pay for itself many tool, the remarkable variety of effects for in Apocalypse Now and The English Patient) times over in increased productivity and image control such as Gaussian Blur, proc fundamental understanding of Final Cut amp with video level and phase, as well Pro and today’s FireWire-based video as compositing examples. See how you When I first checked this out, I intended editing process. you can drag graphics files such as to spend only an hour to decide if it On the Final Cut Pro PowerStart Photoshop directly into the timeline from would be a worthy addition to our CD-ROM you'll receive: the Mac Finder. And when it comes to catalog. Well, four hours later I was ■ A Hardware Overview that could save compositing, you'll be amazed at the still exploring! you thousands as you assemble your number of options in FCP. You'll find Many years ago I was accepted at video editing system. yourself watching this CD-ROM again NYU Film School, but when I was ■ A step-by-step Tutorial showing a and again. And when you decide to offered a job in the film dept of ABC complete edit being assembled with purchase Final Cut Pro, you'll be way Sports, I decided to put school on hold. Well, I can see how much I missed. transitions, titles and effects. ahead of the game. ■ This school won't A Resource Guide with live internet replace spending a year or two at film links to updated Final Cut Pro infor- “The PowerStart CD-ROM is a great way for a video editor migrating from school, but if you diligently take this mation including compatibility up- course perhaps with a fellow filmmaker dates, a FAQ, hints & tips, and Final other video creation software, or someone new to non-linear video and then produce a short dramatic film Cut Pro mail lists & discussion groups. (or video), you would have yourself In the tutorial you'll see a complete video creation to be rapidly brought up to speed on the most important aspects of quite an education. For proof see the project being assembled before your eyes finished short drama on the third CD- with sections on: Setup, Transitions, Final Cut Pro.” —Andrew Baum, Final Cut Pro Product Manager, Apple Computer ROM in this course. This was produced Titles, Orientation, Tape Logging, by students. And it keeps your Effects, Batch Capture, Audio, Editing, Order #211 attention, tells a story, has real and Final Output. CDROM for Mac $58.97 plus $4.50 shipping (Continued on next page) 5 http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

(Continued from page 5) You need a way of billing that holds characters and is very well directed and no surprises for your client while it filmed. This course teaches you all the protects your business. But let me be techniques you need to produce your own the first to admit I've learned the hard short and if you can do it as well as they way that no matter how good a have, your career is on its way. producer you are if you don't have a But of course, you'll only get out of it what good contract, you will not make a you put into it. The work and study you'll consistent profit. My Letters of do can be every bit as challenging as Agreement For Ambitious Producers attending a physical film school, but this is was born out of necessity. I had to a whole lot cheaper and more convenient. produce good videos AND make a The demonstration film was actually shot profit. Many people have asked me on Beta SP so although there's a lot of film The interactive lighting studio lets you click on the for this so I finally sat down and technology and hardware, the course is four main lights (, fill, back, and background light) compiled it into a full-length report. and see the results through the camera viewfinder. excellent instruction for both video and film. When you read this report, you'll see There are two ways to explore the System Requirements: exactly how to get paid for ALL the Interactive Film School: travel through Windows 95/98-REQUIREMENTS: time you put into producing a video the whole building and all the materials, Pentium 100 or higher, CD-ROM drive, 16 MB RAM (with 10 available to Interactive Film School), without any uncomfortable “situations” step by step, room by room, as in a real 12 MB free hard drive space, 16-bit sound card, 8- with your client. film school. Or use the shortcuts menu with bit color, QuickTime 3 (included), DirectX 5 This report includes a variety of direct access to the room and specific (included) or higher letters of agreement for different types information you want. Each of the four Macintosh-REQUIREMENTS: PowerMac, System 7.0 or later, 4x CD-ROM drive, of business videos. I walk you through floors has distinct rooms dedicated to the each sentence and clause and show you different stages of the filmmaking process. 16 MB RAM (with 10 available to Interactive Film School), 12 MB free hard drive space, 256 colors, how to customize them to suit YOUR The second floor has five rooms: the Film QuickTime 3 (included) Grammar Room allows hands-on ex- business. They're written in plain . English because legalese only clouds perience in the basics of filmmaking; the Order #220 Festival Room has information on festivals Three CDROMs (cross platform) and Production the issue and puts money in lawyer's all over the world; the Equipment Room Notebook $87.97 plus $4.50 shipping pockets. These letters will educate your features a terrific interactive Lighting client and help you build a solid Studio and light metering exercise, the ■#111 Letters of working relationship. Film History Room and Library are full Agreement for Ambitious Since you only make the sale when of books and resources; and there's even a Video Producers your client signs the contract, I give restroom with a cool trivia game! you tips on how to use these letters to The Third floor is completely dedicated help close the sale. “Thanks! Using your report, I wrote my first Simple Change Order Form will to the production of a short film. You can letter of agreement last week and adapted it easily add thousands to your income! become a part of the whole filmmaking All of these contracts include a simple process starting in the Research Room and as you suggested. But I wish I'd had this report going on to the Script Room where you'll before I started my previous job. I would not one-page “Change Order.” If you're find an old scriptwriting computer full of be in the current situation I am with that not using this in your present contract, last year's trials and errors. Then you can client. I'll be lucky to get out of this one you're open to those $8 an hour move to the Pre-Production Room which without giving him my children. Of course, situations. If you use it as I suggest, prepares you to make your film. After you've this one page alone can add thousands giving him my children might teach him a to your yearly income, prevent a lot of shot your movie, go from the Production lesson!” — Scott Brooks Room to the Post-Production Room for grief, and build better client relations. And if you type a couple of these editing and sound mixing. Has that ever happened to you? In each of the five production rooms, letters into your computer, you'll be Or maybe you've completed a video for your able to easily create different versions you'll hear from leading professional film- client. Client loves it. You love it. That's one makers and educators at NYU, UCLA and for different situations. You can have more happy client and a good video that will a generic version and several special other well-known film schools on the art get you more work. While you're giving and craft of filmmaking. versions that you can use again and yourself a pat on the back, you decide to add again. Order today and I'll include two On the fourth floor is the Screening up all the hours you put into the job. You Room where you can watch last year's class check the numbers again because this can't Free Gifts: film in its entirety. And if you were a good be right. But it is. You made an average of $8 1. A killer collection letter that gets student, you can print your own Film School an hour for producing that video. the money from those late-paying diploma and enjoy a bottle of champagne. Forget about buying that new gear. It will accounts (the ones you had before using Academic Syllabus for Educators be a stretch just to pay the mortgage this these contracts). Also included is a detailed academic month. Well, now it's time to STOP THIS 2. A billing log form that helps you syllabus showing how to use this CD-ROM MADNESS! You're in business to make and your client know exactly where set as the core of a one-year film course at money and to do that you must be paid fairly the time and money stand. the college level. for your time. You can't charge $60 an hour This report is also included in the for five hours and then give away ten hours Professional Video Producer Home for free. And you sure don't want to rip off Study Course on page 1. your client. Order #111 Report 24 pages $29.97 postpaid 6 http://videouniversity.com TELEPROMPTERS Phone 845-355-1400

Partially reflective surface

HOLE for adapter to display video text on any size CAMERA LENS TOP of TEXT

composite video monitor. Used by many CAMERA TV stations and independent producers, BOTTOM of TEXT it's also ideal for lecturers and other custom TALENT

COMPUTER applications. MONITER Order #130 any local Windows Software, video and detailed construction hardware plans $249.77 plus $4.50 shipping store. The Right side view: Inside the drawings VIDEOPROMPTER ■#129 Inteliprompter show the Software Only hardware store personnel exactly how to cut the wood and glass for you. ($2 Order #129 plate glass works BETTER than my Windows Software (95/98/NT) $229.77 plus $4.50 shipping $300 beam-splitter glass.) The 55 Minute Video shows you step- ■ #130 Inteliprompter ■#127 VideoPrompter by-step how easy it is to assemble the for Windows Complete for DOS Complete pieces without specialized tools. Finally! A Professional and Affordable This DOS version is used in thousands of ■#128 VideoPrompter Teleprompter. When you need a TV studios and production companies. Software Only teleprompter, cue cards just won't do. For simplicity, reliability, and cost you VideoPrompter Software for DOS with Back in the old days I'd hire a tele- can't beat this software. If you've got an Easy-To-Understand Users Guide prompter operator who brought her own Order #128 old 386 or 486 lying around just gathering DOS Software $117.77 plus $4.50 shipping equipment. The biggest catch was the cost dust, you can make it a dedicated $400-$500 a day. The alternative was to teleprompter. “Pro results on an amateur's budget.” buy our own teleprompter which started ■ Reverse (mirror image) smooth scrolling —Joseph W. Allen Jr. KTEH-TV; San Jose, CA at $3000. Now there's a real alternative for through-the-lens prompting. “A complete teleprompter costs $4,000 from the same company that set the ■ Direct smooth scrolling for reading or more - I built yours for less than $200!” standard with their VideoPrompter —Tom Farmkoff-Newscaster Demo Tapes; directly from your monitor. Woodridge,IL software for DOS. Their new Windows ■ Remote Control using a standard PC 95/98/NT version is a joy to use. Here keyboard, mouse or , featur- “We used to have a cutoff time of 5PM are just some of the benefits: for our 6PM show, now we can work on ■ ing:Speed up and Slow Down, Reverse scripts right up to 5:55PM. What a Time Silky Smooth scrolling Saver!!!” —Nick Chevrefils ■ & Pause of smooth scrolling text. Choose the font size that best fits your ■ Highlight any portion of the script for News Director - CJBN-TV Ontario, Canada needs ■ better emphasis. “Quick, easy Auto Cue on a standard PC Select multiple font colors throughout ■ Set bookmarks - Jump to any script saves hiring in specialized equipment.” your script —Chris R.L . Allen, Aotea Centre New Zealand ■ location with a single keystroke Full-featured text editor included ■ Import up to 10 separate ASCII text “I own 5 teleprompter products. I just ■ Direct Read or Mirror mode prompting can't find any reason to use anything but ■ scripts from your own word processor. Completely user-configurable ■ Integrated Text Processor for composing VideoPrompter.” —Jay Pickens, background colors VideoHaus Productions; Fort Worth, TX ■ or editing scripts. Font Effects (Bold, Underline, Italic, ■ Selectable Screen Colors for scrolling “Thanks to VideoPrompter we were able etc.) to throw away our cue cards forever! I ■ text and background. can't imagine doing video without this User-definable script bookmarks (Up ■ Works with any VGA, EGA or CGA software.” —Gregg W. Kaufman, to 999) PriMedia; Reseda, CA ■ display card in your system. Reads from & writes to Rich Text Files ■ Any IBM compatible —286 to Pentium “For the money, the best prompter system (rtf) as well as standard text files available!” —Perry Gardner ■ Compatible with your favorite word Order #127 Business & Television Inc.; Des Moines, IA processor or script writer. DOS Software, video and detailed construction plans $137.77 plus $4.50 shipping “I took your plans to our local Home ■ You can print your script just as it will Depot and they cut the pieces for me in be prompted (for talent practice) no time at all. All I had to do was put it ■ Built in User Guide and Help Files Build Your Own Teleprompter together. Simple. A friend who uses ■ another (high priced) teleprompter was Also works with laptop and notebook Box in Two Hours for $30 totally amazed!” —Milton Bazo computers for a very portable Bazo Video and Photography; Duniden, FL teleprompter system. Both full packages above (#130 & #127) “VideoPrompter helped us greatly reduce Use your computer's monitor or any size include a video and plans showing you production time of our training videos... computer monitor in beside-the-lens how to build the prompter box in two The system paid for itself on the first shoot!” —Michael Martens mode. You can also use a VGA to NTSC hours with simple materials available from Martech Systems Inc. Wausau, WI 7 http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

■#112 Wedding Video For ■ Client Feedback Forms & Direct Mail costs nothing to book. Most of the actual Profit: A Business and Letters selling has already been done for you. Marketing Guide ■ Phone Script You Can Use for all And for the referred client, price is often Incoming Phone Calls a minor issue. ■ Response Letters to Phone Inquiries You'll learn about subcontracting and Mitch Lang's wedding video business ■ became so busy he had to hire extra crews Followup Letters To Bridal Show see how some people focus on shooting to shoot 5-6 weddings every weekend, but Prospects AND LOTS MORE! or editing, but not both. Learn the five then he learned a surprising fact: the low These are the exact documents Mitch used questions to ask before buying equip- budget, high-volume wedding business he to bring in so many bookings. They've ment and some very clever equipment had created wasn't very profitable and was been thoroughly tested and refined in the strategies that will put you in business far too stressful. So he transformed his real world of selling wedding contracts. no matter what your budget. The book shows you exactly how to use business by focusing on wealthier clients, the documents and apply the powerful raising prices and accepting fewer bookings. I wish I'd had this guide when I started my techniques to start or expand your own business. —Jack O'Brien By doing so he made more money and had business. Fine Wedding Videography since 1982 a much better lifestyle. Wedding Video For Profit is a MUST There aren't many part-time businesses READ no matter what level of this business Discover a surprisingly easy way to with the large demand and cash flow of the you'd like to pursue. You'll see exactly how boost your profits even when you're sure Wedding Video Business. Just look at the others are grossing $100,000 a year and your market will not pay another penny. numbers: over two and a half million more in this lucrative business. You'll even The trick is to test higher rates and new wedding videos are made every year at an read about one guy who grosses over $1 packages prices like adding a Supreme average cost of $1000. Some wedding million a year doing wedding videos Package with all the bells and whistles. videos go for $10,000 or more. This is according to the Wall Street Journal. I With three different package prices, most clearly a business videographers can't surely can't promise you'll make that kind people will choose your middle package, ignore. of money, but if he can ...why not you? but there are always a few who will go Of course there's also a lot of competition. You'll discover how to increase your for your higher-priced Supreme Package What Mitch Lang has done in Wedding average sale by offering clever add-ons that includes everything. Video For Profit is give you a complete such as CD-ROMs and where to get them You'll learn how to set your business blueprint for leapfrogging right over that produced inexpensively. You'll see how up properly with a good accountant so competition. Why compete for the self- some wedding videographers offer web you'll be entitled to thousands of dollars defeating $400 - $500 wedding video pages from the wedding videos and make of legal tax deductions. A home office market when you can work in the $1000+ these web pages available to distant family alone, if it meets certain requirements, market? (If you're just starting out, you'll and friends within 48 hours of the wedding. entitles you to deduct a percentage of see how to do a couple low budget or even Want to see how the smartest operators your home expenses including: mortgage free wedding videos to build your demo are marketing and pricing their wedding interest or rent, electricity, telephone, reel and get the experience). video services? It's all instantly available garbage pickup, and many others. See Start Part-Time— on the web and we'll show you their secret how to structure even a small part-time Without Leaving Your Day Job weapons. You'll also get a crash course in This is one of the few businesses you can video business so it's an income tax understanding your clients—the brides— bonanza. Then everything you spend on start part time on weekends and build into in an exclusive WEVA interview where full-time. That's what Mitch did. He kept equipment and anything else needed to eight brides reveal how they chose their run your business (like this book) is tax- his full-time job as a social worker and shot videographer. This newly revised and weddings on weekends. But when the deductible. updated edition gives you everything you The Ultimate Wedding Video Contract wedding money started rolling in, he need to know to profit in today's wedding realized he could leave his job and devote video business. A lot of wedding videographers make full time to what he really wanted to do— Learn The Smart Way To Run a the mistake of using the standard Video. Wedding Video Business boilerplate wedding video contract What better way to make your expensive available from stationery suppliers. The video hobby pay for itself and let you buy “Thanks to your book I've done two weddings problem is the terms and conditions that video gear you've been craving? so far and now have a slew of them booked printed on these contracts just don't Wedding Video For Profit shows you the in advance without even advertising! It's all reflect the real world of videography tricks-of-the-trade you can use right away been referrals from photographers, who I've and they're not designed to put YOU in to make your video business profitable from the drivers seat. Our contract is guaran- been taking out to lunch like crazy.” teed to make you a LOT more money the start. Mitch reveals all of his best trade —Nancy H. secrets that made his business so successful. and prevent client problems. This con- You discover the most profitable strategies Why shoot three $500 weddings when you tract alone may be worth thousands of and techniques, and all the proven marketing can shoot one $1500 wedding? You'll learn extra dollars to your business not to materials he used including: how to position your business to sell to mention the peace of mind it brings to ■ Contract with the All-Important Terms these affluent clients. You'll see why most each job. and Conditions smart wedding videographers don't rely Order Item #112 ■ on Yellow Pages ads. Mitch shows you 140 page Study Guide, including The Ultimate Actual Winning Sales Letters Wedding Video Contract, cross platform disk. ■ Price Lists how to build a referral-based business. $64.00 postpaid ■ Letters to Other Wedding Pros Which This is one of the keys to a profitable Bring In Referrals wedding video business. Unlike clients See Special Offer on next page ■ Brochures who call you from ads, a referred client 8 http://videouniversity.com WEDDING VIDEO Phone 845-355-1400

Some of the storytelling techniques ■#115 you'll learn: Special Introductory Offer! ■ The easy way to create a wonderful Save more than $16.00 beginning for your story by using baby When you buy both the book and the pictures, wedding invitations, exterior video, you're building a solid shots and music. foundation for your business success. ■ How to shoot the wedding preparations So we'll make it easy. Get them both documentary style. Including fully and save over $16.00! This special edited wedding preparation scenes from introductory offer is limited so place a variety of weddings. your order now. ■ Four things you must do to cover the Order Item #115 ceremony like a pro. Special Offer: ■ How to shoot and edit the reception Get the book #112, disk and video #114 so it's fast paced and entertaining. (This Only $97.77 postpaid is often the most popular part of a wedding video.) And the single most You Learn by Example important thing you must do at the as Mitch Lang Shows You How. reception. (Actual screen shots). ■ How to shoot memorable, easy-to- ■ edit messages from the guests. #114 ■ A great way to end the story and evoke The Video Guide to warm feelings by using a flashback Professional Wedding scene. Videography More Keys to Success You'll Learn How To Shoot and Edit a in This Video: Professional Wedding Video ■ How pros handle lighting and sound in every aspect of the wedding. This ten part video by Mitch Lang guides ■ Discover how easy it is to produce you through all the steps you must do to beautiful backgrounds for titles you produce a client-pleasing $1000 wedding can use again and again. video. Mitch should know. He's produced ■ How to prefocus on key events in the over 250 weddings at an average price of ceremony. $1000. In this video Mitch doesn't just tell ■ Seven pro audio tips help you prevent you what to do, he shows you what to do the most common audio problems. and how to do it. And then he shows you ■ See what lux really means and choose scores of examples from actual wedding the best camera for low light situations. videos to demonstrate these pro techniques. ■ How to capture the emotions of the It begins with having the right equip- moment at the ceremony. ment. And these days your equipment ■ When to shoot handheld and when to choices are better than ever. You'll learn definitely NOT shoot handheld. about the current cameras, audio mixers ■ Five things you must determine at the and wireless mics, editing systems and wedding rehearsal. the best format for successful wedding ■ Four of the most common reasons videography. wedding videos fail and how to avoid You'll also learn how to plan your video. them. Planning is one of the essential keys to ■ Samples of one of the most popular producing a successful wedding video. So royalty free wedding Mitch prepares you with all the vital ■ Twelve things that separate pro from information such as where to place your amateur AND LOTS MORE! mics, camera positions, and time-tested One Good Wedding Video Will Lead ways to avoid problems. Successful to Another wedding videos don't just happen. They are planned. So start off the RIGHT way! Learn how Learn How To Tell A Compelling to produce an emotional, entertaining, Story On Video fast paced video your clients will love. A common mistake beginners make is that Word of mouth is the absolute best way they try to create a work of art with lots to build your wedding video business. of special effects and other "eye candy." By taking the time to learn how to But what your clients really want whether produce a great wedding video you are they say it or not is a compelling creating an on-going source for more bookings. documentary story of their wedding and Order item # 114 video is the ideal medium to tell this story. Video 1 hr 40 minutes $49.97 postpaid 9 http://videouniversity.com VIDEO UNIVERSITY Phone 845-355-1400

■#SSW ScriptWerx 7. Combination Format Customizes Microsoft Word into a 8. versatile tool kit for writing film 9. Creative Treatment for Corporate and video scripts. Mac or Win. Video ■ Make it easy on yourself. Use the world's Extras for Corporate Video most popular word processor (Microsoft 10. Research Questions Word) and Script Werx templates to write 11. On-Camera Questions perfectly formatted film or video scripts Follows Industry Standards in six different script formats. Whether you're writing a screenplay or Three Reasons Script Werx is Better a corporate video, you won't have to Than Stand-Alones worry about margins, styles or ■ Stand-alone script processors cost formatting. Script Werx ensures that 2 to 3 times more because they include your script projects a professional features seldom used by writers and image. The screenplay and teleplay only then for complex, big-studio formats are based on Guidelines from productions. the Writers Guild of America and The ■ Stand-alones have a steep learning Complete Guide to Standard Script curve. Script Werx is so simple because Formats, by Cole/Haag (the defacto what you already know about standard for the entertainment industry). Microsoft Word still works with Script “This program has definitely turned Word The corporate video formats are based Werx. The first time I used it I was into a script-making factory…this on over 20 years of experience writing under the gun to deliver a corporate indispensible tool will be a huge timesaver corporate video scripts. video script to two clients. I barely and will ensure that no format continuity Fully Compatible Any script created with Script Werx is looked at the manual and delivered errors occur in my script. Highly recom- on time! a standard Microsoft Word file, which ■ Creates standard Microsoft Word mend.” —Douglas King, Video Systems can be opened and edited on any files that ensure compatibility with computer (Mac or Windows) using the virtually any studio, ad agency, client stations, corporate video departments and appropriate version of Word. All styles or colleague as well as most stand- universities. Call for pricing discounts. stay with the script itself, so the recipient alone script processors. I’ve even More Than Style Formats sees exactly what you created on your emailed scripts to clients who only Script Werx is a package of 12 templates computer and any revisions made will had MS Word and all the formatting which work within Microsoft Word. Each be in the correct format. held up perfectly. template provides up to 3 new toolbars Revisions and dozens of shortcuts and tools with Using Word’s revision features, “I use it daily for work on Fox Television on-screen instructions. Now you can revisions can be made in a distinctive syndicated series, documentaries for Arts easily: color, giving you the ability to easily ■ Add character names to a toolbar or spot every revision and accept or reject & Entertainment, the History Channel, and revisions on an individual basis. multimedia projects. My computer won't menu. ■ Enter character cues with a single click leave home without it!” ■ —Patric Hedlund, Los Angeles writer/producer Insert often-used words or phrases with Script Werx is a valuable addition for a single key combination. Microsoft Word, especially for anyone Lets You Concentrate on Writing a ■ Customize templates with headers, working in corporate production.” footers and cover sheets that will be Great Story —Robert Goodman, Videography Magazine The last thing you need when writing are automatically included on every script distractions. Script Werx lets you focus you create. This is no-nonsense software, a first-class entirely on the writing and takes over the ■ Generate TelePrompter text, Scene lists survival tool for serious screen-writers.” drudgery of formatting. The built-in from screenplays, Shot lists from video —Neill D. Hicks industry standard formatting lets you focus scripts. producer / screenwriter on the creative. ■ Import frames and graphics, Dead Reckoning, First Strike ■ No fussy rituals of selecting options or generate blank frames for hand ■ No additional formatting steps drawing. ■ No separate printing files List of Templates System Requirements Clear User's Guide ■ Screenplay Formats Microsoft Word version 6 or above for Over 130 pages of easy how-to's and 1. Feature Films Windows or Mac. Windows version works with 3.1, 95, 98 helpful tips; written for scriptwriters by 2. Corporate and Informational Videos and NT operating systems on a 486 or above. scriptwriters. 3. Live-Tape TV Scripts Macintosh version: Mac II series or above. Save Money With A Site License! 4. 3-Camera TV Scripts Order #SSW Site/network licenses are an affordable ■ Video Formats (No need to specify Windows or Mac. This means of providing Script Werx to a num- 5. Two-Column CD is for both). ber of users. Licenses are ideal for TV 6. Four-Column Only $129.00 plus $4.50 shipping 10 http://videouniversity.com ORDER FORM Phone 845-355-1400

■ SHIP TO Name______Oak Tree Press Company______Order by:

Street Address______Mail: 256 Guinea Hill Road ______Slate Hill, NY 10973 City______Phone: 845-355-1400 Fax: State______Zip______Country______845-355-4807 Phone______Email______email: [email protected] Our Guarantee: ■ Send a catalog to a friend: We want you to be completely happy with any purchase you make from Oak Name______Tree Press. We invite you to try any Company______product in this catalog for a FREE 90- Day Trial. You may return any product Street Address______within 90 days for any reason. We will City______State______Zip______replace it, refund your purchase price or credit your credit card, as you wish. We do not want you to have anything ■ If you would rather not receive this catalog, or if you are receiving more than one, please send us your address information for correction. from Oak Tree Press that is not completely satisfactory.

■ Method of payment ■ Account Number: ■ Expiration date:

❑ Check / Money order ❑ MasterCard ❑ Visa Name as it appears on card______❑ American Express ❑ Discover Signature______

ITEM # QTY. DESCRIPTION PRICE EA. TOTAL

■ SHIPPING SUBTOTAL We ship all in-stock items within 24 hours via Priority Mail. Please enter shipping costs as indicated on individual products. For postpaid items enter .00 SHIPPING When ordering several items add $0.75 for each additional item. For overnight shipping or shipping outside the US, please call or email for exact costs. NY SALES TAX NY addresses must include your Sales Tax. We can accept Purchase Orders from schools and libraries only. Send or fax valid purchase TOTAL order to Oak Tree Press. Thank you for your order! 11 ■ Dear Video Friend, ■ What's Inside: What a great time to be in the video business! Professional Video Producer — 1-3 The new digital equipment just keeps getting better, cheaper and more Home Study Course. Learn how to start or expand a powerful. Never before have we had this kind of affordable video power. But successful home-based business producing corporate when you think about all the successful videos and video businesses that have videos. been made by creative people using older equipment, you realize it still comes Marketing With Video — 4 down to talent, perseverance and good old fashioned business skills. Book shows step-by-step how to produce a highly effective We’re dedicated to helping you succeed in this bold new age of video business video on a small budget for yourself or clients. opportunities. That’s why we launched the Video University web site back Marketing Video Magazine — 4 in 1997. Between the growing need for quality videos and the remarkable Companion video to the book. advances in digital gear, the opportunities for succeeding in the video business have never been greater. Through the web site and her busy forums many of Guide to Public Domain Footage — 4 you have shared your stories of the creative videos and smart businesses you Shows how to Create Amazing Videos On a Shoestring. are creating. It’s fascinating to hear from such a diverse community of video Final Cut Pro CD-Rom Tutorial — 5 friends! I thank all of you who’ve shared your expertise to help others in the Master FCP with the tutorial used by Apple Computer. forums and by contributing so many helpful articles. With your help we’ll How to Make Your Movie: Interactive Film continue growing the site to help others by sharing information, inspiration School — 5-6 and encouragement. Award-winning CD-Rom set. But not everyone has time to go online. So we’ve put our most popular pro- ducts in this catalog. We hope they help you as much as they’re helping others. Letters of Agreement for Ambitious We may be a small company, but we try harder to offer you the most Producers — 6 Use these contracts to increase your profits and prevent helpful information products and software—those that will really help you client misunderstandings. achieve your goals. We strive to give you the best customer service available anywhere. We send 99% of all orders the same day we receive them, and if Teleprompter Packages & Software — 7 you need something right away, we can send it overnight. If there’s something Build (or have it built) in 2 hours and save thousands! you need that you don’t find in the catalog or on our site, give me a call or Wedding Video For Profit: A Marketing & drop me an email. I’ll do my best to help you. And if a product you order Business Guide — 8 doesn’t do what you need, simply return it for a full refund. I want to earn Why produce three $500 so-so wedding videos when you your trust one day at a time. can produce one $1500 video? This all comes down to one thing—YOU are the most important person Video Guide to Professional Wedding in our business. Without you, there wouldn’t be a Video University community Videography — 9 of friends. It’s one of the things I’ve always loved about this business. I’ve Learn how to shoot and edit an entertaining, fast-paced seen this same thing on freelance production jobs. When a crew is called video your clients will love. together to work on a documentary, TV show or other project, a kind of magic often happens. This group of freelancers becomes, for a short while, a family Script Werx MS Word Templates — 10 For writing screenplays, corporate videos and many others. working together for a common goal. We rarely discussed it, but that’s what it was—a family. Welcome to Video University. Order Form & Guarantee — 11 Best Wishes,

P.S. Our new area code is 845. Hal Landen Call me at (845)355-1400. VIDEO UNIVERSITY

PRESORTED STANDARD Oak Tree Press US POSTAGE 256 Guinea Hill Road PAID Slate Hill, NY 10973-4318 NEWBURGH, NY 12550 845-355-1400 PERMIT No. 8604