35 BROA'nkr'AlriNG university of NO) No Dak State ______ RADIO ___A THE BUSINESSWE Agri,a & Applied Science A I Library 222 Fargo No Dak I,ECARY 6, 1961 t:EF1SPAPER How next fall's tv network schedule looks on Sec. 315 hearing brings a split decision from early planning boards 27 network spokesmen 58 Stations will get more money if new CBS -TV Average hat tst`-$i,60 more s ,-t 71_ -7 c . .-- -, r morning plan works 42 under né. Iábt9P tbhir .`ts'.......... ..72 rr.i.Z 7`17. FIt IND* PAGE 7 -- FE +8- 1961- 3 CULTURAL GROUPS COMPOSE NEW YORK'S MASS MARKET Five and one half million people in metro New York have cul- tural affinities to the Spanish- speaking, Italian, and Negro communities. WADO has oriented its programing to reach this mass audience in depth, with the dignity due each group and a rec- ognition of their potential in our economy. Only WADO reaches the seventeen county area which embraces this constantly expanding audience. WADO New York WOKY Milwaukee KYA Son Francisco KCBQ San Diego BARTELL BROADCASTING CORPORATION AR TeleHaiti TeleCuracao 444 MADISON AVENUE, NEW YORK 22, NEW YORK TelAruba *KTVI rate card your lowest cost per thousand TV buy in St. Louis Gaslight Square in St. Louts -s BROADCASTING, February 8. 1881 4 o C +i .r S.r `°t a 1ai2,,,$)5kr /13)r : P! ..0..010 s. 4%pe.... 1a? X:X /.e ' .l.a .W..,. ß 40 II t°^ 4. A ?° t,'w. ... in the great Dallas-Ft. Worth market with Channel 4 The December, 1960, ARB Market Report shows KRLD -TV's average quarter - hour homes reached, 9:00 a.m. to midnight, Sunday through Saturday, to be 67,200. This figure is 30.2% greater than station B, 64.3% greater than station C and 239.4% greater than station D. Reach the Dallas - Ft. Worth Market EFFECTIVELY with Channel 4. represented nationally by the Branham Company THE DALLAS TIMES HERALD STATIONS 1..haftite T , 72/l.W/4. / t Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1080, CBS outlet with 50,000 watts. 4 BROADCASTING, February 6, 196'x. Hail press(ure) corps Why sudden switch in White House CLOSED CIRCUITS policy from live broadcasts of Ken- nedy news conferences? (story page 62). While news secretariat won't ad- be applied to political broadcasts in sell to stations, signed large national mit it, trouble is rooted in protest of lieu of mandatory equal time provision. advertiser as participating sponsor. To press associa- working press, primarily This week Governor Collins meets his amazement, several major market reporting via tion men. Instantaneous for first time since taking NAB helm stations bought series but rejected radio and tv, press argues, gives radio - with full board of directors at Palm sponsorship, stating they'd rather sell press asso- tv unfair advantage over Springs, Calif. He has been carefully show themselves to less demanding process news for ciations, which must reviewing NAB policies and head- local advertisers. and file -page press wires. Rank printed quarters operations but isn't ready to either public knows isn't happy since propose organization plans. Presum- facts before they ever get first -hand ably he will be ready at next full Short -term relief into print. board meeting in Washington in June. Seasonal tv advertisers seeking short- Incidentally, there'll be at least one In immediate offing, however, may be term exposure on high -rated network additional appointment to White appointment of executive or advisory programs via participations in so- House news staff to assist Secretary committee with whom president can called "sell offs" or "reliefs" report Pierre Salinger and Assistant Secre- consult without necessity of contacting accommodations are easier to get. tary Andrew Hatcher. If it's radio -tv entire board and possibly designation Reason: some national advertisers, man, which is likely, person could of outstanding broadcaster as NAB which fattened budgets 6 -7 months well be Jack Christie, radio -tv chief of chairman on annual rotating basis. ago, now revising them slightly and Democratic National Committee and thus happy to get "relief." If this chief aide to J. Leonard Reinsch dur- Watchdog's bite general "softening" persists, it'll mount ing Democratic convention. pressure on network salesmen now en- Senate elections "watchdog" sub- gaged in negotiating for next season committee, headed by Sen. Yarborough Mutual (see story, page 27) . Soaper on (D -Tex.) has half -dozen cases of al- Mutual is completing negotiations leged infraction of Sec. 315 equal in transaction that will lead to revival time rule but is keeping mum about Quizzer's sale stalled of radio soap operas on that network. them until public hearing is held at It hopes to announce this week that undetermined date. Committee first Proposed sale of WGMA Holly- network has signed with packager Ted wants to complete printing of volum- wood, Fla., by former tv quiz pro- Lloyd to place daily, 55- minute My inous record of campaign speeches and ducers Jack Barry and Daniel Enright True Story on network in unusual network newscasts and then probably caused lengthy argumentative delay at fashion: recordings will be fed affili- will schedule hearing on alleged bias FCC meeting Wednesday. Barry & ates via closed circuit for scheduling cases. While no details are disclosed, Enright discussion took up most of at affiliates' convenience. Stations it's understood cases to be highlighted morning meeting and caused FCC to using them will split revenue with involve, for most part, "owner-man- run into extra session Thursday. No Mutual 50 -50. Serial, which was on ager" stations wherein ownership pre- action was taken. NBC Radio until January 1960 and sumably indulged in partisan political Following disclosures of role played consist of earlier on ABC Radio, will activities. by producer Enright in Twenty -One new material on MBS with announcer and Tic Tac Dough quiz fixes, FCC Tony Marvin as host. Since its de- instituted revocation against WGMA series has Too much too fast parture from NBC Radio, on character qualifications (BROAD- than 40 mar- Saturation of major league sports been syndicated in more CASTING, Dec. 7, 1959). B &E subse- kets. (basketball, football and baseball) in quently contracted to sell station to Los Angeles apparently is stifling ad- Kingsley Murphy Jr. and Carroll E. vertiser interest in radio -tv. New Filmways looking Crawford for $265,000. WGMA li- American League Angels, with hard cense expired Feb. 1. Filmways has been negotiating with times predicted for next few seasons, several station owners for tv and /or are finding radio -tv buyers scarce and radio properties. Film house has been skeptical. New Charger football team, Complaint conundrum eyeing station mart since last fall. only year old, already has given up (CLOSED CIRCUIT, Nov. 14, 1960). and switched to San Diego. Basket- With Oversight Subcommittee offi- Filmways' current negotiations pro- ball Lakers also are in trouble. Looks cially out of business since Jan. 3, pose use of stock as down payment like too much too fast for L.A., whose many who put specific complaints in (It's on American Exchange). boosters thought radio -tv sponsors writing are asking that correspondence could be found for many major league be returned. This has raised sticky entries. problem since files of subcommittee Collins baptism now belong to House. Case in point: state- First appearance of former Florida Product production Station which submitted lengthy Governor LeRoy Collins as NAB ment and exhibits complaining about president last Tuesday before Senate Insistence of national advertisers effect of ratings on program quality Interstate Commerce Committee (on on air protection of 15 minutes or wants written information returned. Sec. 315) was impressive. Subcom- more for entire product line, not only Subcommittee, it is understood, has mittee members complimented him on those advertised, is meeting strong sta- information that five -year -old asked his testimony and avidly echoed his tion resistance. Syndicator of new tv questions with findings published as suggestion that doctrine of "fairness" series, hoping to make show easier to part of "valid" survey. Published every Monday, 53rd issue (Yearbook Number) published in September, by BROADCASTING PUBLICATIONS Inc. 1735 DeSales Si., N. W., Washington 6, D. C. Second -clan postage paid at Washington. D. C., and additional offices. JAHO W!kI, WA?AR1 QAN! With those Swahili words, meaning "Hello friends, how are you ? ", Njui Ndooto, 12 year old son of a Masai "big medicine man," begins his daily letters from Tanganyika, British West Africa, to his pen pals on WJBK -TV's "B'Wana Don" children's program. Helped by Father Kelly of his mission school, Njui tells the familiar things of his everyday life in faraway Africa that are so strange and enthralling to Michigan children, and answers ques- tions asked by the youngsters in the 500 letters a week forwarded by the station. The letters from this future Masai warrior, now learning about Western ways through Channel 2 contacts with American children, are read each day by `B'Wana Don" Hunt. It's a two -way job of promoting international understanding, and it works! Proof came last Christmas, when 1,000 gifts and cards from Southeastern Michigan children were sent to WJBK -TV for remailing to their African friend. "B'Wana Don" Participating Program 7:30-8:15 a.m., Mon. thru Fri. A lively 45 minutes of Felix the Cat cartoons, animal guests and African, atmosphere. When "B'Wana Don" goes on safari with commercials, sales to children zoom. A real buy, too, on the Breakfast Time Plan { 3/ Class C rates).