BROA'nkr'alring

35 BROA'nkr'AlriNG university of NO) No Dak State ______RADIO ___A THE BUSINESSWE Agri,a & Applied Science A I Library 222 Fargo No Dak I,ECARY 6, 1961 t:EF1SPAPER How next fall's tv network schedule looks on Sec. 315 hearing brings a split decision from early planning boards 27 network spokesmen 58

Stations will get more money if new CBS -TV Average hat tst`-$i,60 more s ,-t 71_ -7 c . .-- -, r morning plan works 42 under né. Iábt9P tbhir .`ts'...... 72 rr.i.Z 7`17. FIt IND* PAGE 7

-- FE +8- 1961- 3 CULTURAL GROUPS COMPOSE NEW YORK'S MASS MARKET

Five and one half million people in metro New York have cultural affinities to the Spanish- speaking, Italian, and Negro communities. WADO has oriented its programing to reach this mass audience in depth, with the dignity due each group and a recognition of their potential in our economy. Only WADO reaches the seventeen county area which embraces this constantly expanding audience.

WADO New York WOKY Milwaukee KYA Son Francisco KCBQ San Diego BARTELL BROADCASTING CORPORATION AR TeleHaiti TeleCuracao 444 MADISON AVENUE, NEW YORK 22, NEW YORK TelAruba *KTVI rate card your lowest

cost per thousand TV buy in St. Louis

Gaslight Square in St. Louts

-s BROADCASTING, February 8. 1881 4 o C

.r S.r `°t a 1ai2,,,$)5kr /13)r : P! ..0..010 s. 4%pe.... 1a? X:X /.e ' .l.a .W..,. ß 40 II t°^ 4. A ?° t,'w. ... in the great Dallas-Ft. Worth market with Channel 4

The December, 1960, ARB Market Report shows KRLD -TV's average quarter - hour homes reached, 9:00 a.m. to midnight, Sunday through Saturday, to be 67,200.

This figure is 30.2% greater than station B, 64.3% greater than station C and 239.4% greater than station D.

Reach the Dallas - Ft. Worth Market EFFECTIVELY with Channel 4.

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS 1..haftite T , 72/l.W/4. / t Clyde W. Rembert, President MAXIMUM POWER TV -Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

4 BROADCASTING, February 6, 196'x. Hail press(ure) corps Why sudden switch in White House CLOSED CIRCUITS policy from live broadcasts of Ken- nedy news conferences? (story page 62). While news secretariat won't ad- be applied to political broadcasts in sell to stations, signed large national mit it, trouble is rooted in protest of lieu of mandatory equal time provision. advertiser as participating sponsor. To press associa- working press, primarily This week Governor Collins meets his amazement, several major market reporting via tion men. Instantaneous for first time since taking NAB helm stations bought series but rejected radio and tv, press argues, gives radio - with full board of directors at Palm sponsorship, stating they'd rather sell press asso- tv unfair advantage over Springs, Calif. He has been carefully show themselves to less demanding process news for ciations, which must reviewing NAB policies and head- local advertisers. and file -page press wires. Rank printed quarters operations but isn't ready to either public knows isn't happy since propose organization plans. Presum- facts before they ever get first -hand ably he will be ready at next full Short -term relief into print. board meeting in Washington in June. Seasonal tv advertisers seeking short- Incidentally, there'll be at least one In immediate offing, however, may be term exposure on high -rated network additional appointment to White appointment of executive or advisory programs via participations in so- House news staff to assist Secretary committee with whom president can called "sell offs" or "reliefs" report Pierre Salinger and Assistant Secre- consult without necessity of contacting accommodations are easier to get. tary Andrew Hatcher. If it's radio -tv entire board and possibly designation Reason: some national advertisers, man, which is likely, person could of outstanding broadcaster as NAB which fattened budgets 6 -7 months well be Jack Christie, radio -tv chief of chairman on annual rotating basis. ago, now revising them slightly and Democratic National Committee and thus happy to get "relief." If this chief aide to J. Leonard Reinsch dur- Watchdog's bite general "softening" persists, it'll mount ing Democratic convention. pressure on network salesmen now en- Senate elections "watchdog" sub- gaged in negotiating for next season committee, headed by Sen. Yarborough Mutual (see story, page 27) . Soaper on (D -Tex.) has half -dozen cases of al- Mutual is completing negotiations leged infraction of Sec. 315 equal in transaction that will lead to revival time rule but is keeping mum about Quizzer's sale stalled of radio soap operas on that network. them until public hearing is held at It hopes to announce this week that undetermined date. Committee first Proposed sale of WGMA Holly- network has signed with packager Ted wants to complete printing of volum- wood, Fla., by former tv quiz pro- Lloyd to place daily, 55- minute My inous record of campaign speeches and ducers Jack Barry and Daniel Enright True Story on network in unusual network newscasts and then probably caused lengthy argumentative delay at fashion: recordings will be fed affili- will schedule hearing on alleged bias FCC meeting Wednesday. Barry & ates via closed circuit for scheduling cases. While no details are disclosed, Enright discussion took up most of at affiliates' convenience. Stations it's understood cases to be highlighted morning meeting and caused FCC to using them will split revenue with involve, for most part, "owner-man- run into extra session Thursday. No Mutual 50 -50. Serial, which was on ager" stations wherein ownership pre- action was taken. NBC Radio until January 1960 and sumably indulged in partisan political Following disclosures of role played consist of earlier on ABC Radio, will activities. by producer Enright in Twenty -One new material on MBS with announcer and Tic Tac Dough quiz fixes, FCC Tony Marvin as host. Since its de- instituted revocation against WGMA series has Too much too fast parture from NBC Radio, on character qualifications (BROAD- than 40 mar- Saturation of major league sports been syndicated in more CASTING, Dec. 7, 1959). B &E subse- kets. (basketball, football and baseball) in quently contracted to sell station to Los Angeles apparently is stifling ad- Kingsley Murphy Jr. and Carroll E. vertiser interest in radio -tv. New Filmways looking Crawford for $265,000. WGMA li- American League Angels, with hard cense expired Feb. 1. Filmways has been negotiating with times predicted for next few seasons, several station owners for tv and /or are finding radio -tv buyers scarce and radio properties. Film house has been skeptical. New Charger football team, Complaint conundrum eyeing station mart since last fall. only year old, already has given up (CLOSED CIRCUIT, Nov. 14, 1960). and switched to San Diego. Basket- With Oversight Subcommittee offi- Filmways' current negotiations pro- ball Lakers also are in trouble. Looks cially out of business since Jan. 3, pose use of stock as down payment like too much too fast for L.A., whose many who put specific complaints in (It's on American Exchange). boosters thought radio -tv sponsors writing are asking that correspondence could be found for many major league be returned. This has raised sticky entries. problem since files of subcommittee Collins baptism now belong to House. Case in point: state- First appearance of former Florida Product production Station which submitted lengthy Governor LeRoy Collins as NAB ment and exhibits complaining about president last Tuesday before Senate Insistence of national advertisers effect of ratings on program quality Interstate Commerce Committee (on on air protection of 15 minutes or wants written information returned. Sec. 315) was impressive. Subcom- more for entire product line, not only Subcommittee, it is understood, has mittee members complimented him on those advertised, is meeting strong sta- information that five -year -old asked his testimony and avidly echoed his tion resistance. Syndicator of new tv questions with findings published as suggestion that doctrine of "fairness" series, hoping to make show easier to part of "valid" survey.

Published every Monday, 53rd issue (Yearbook Number) published in September, by BROADCASTING PUBLICATIONS Inc. 1735 DeSales Si., N. W., Washington 6, D. C. Second -clan postage paid at Washington. D. C., and additional offices. JAHO W!kI, WA?AR1 QAN!

With those Swahili words, meaning "Hello friends, how are you ? ", Njui Ndooto, 12 year old son of a Masai "big medicine man," begins his daily letters from Tanganyika, British West Africa, to his pen pals on WJBK -TV's "B'Wana Don" children's program. Helped by Father Kelly of his mission school, Njui tells the familiar things of his everyday life in faraway Africa that are so strange and enthralling to Michigan children, and answers questions asked by the youngsters in the 500 letters a week forwarded by the station. The letters from this future Masai warrior, now learning about Western ways through Channel 2 contacts with American children, are read each day by `B'Wana Don" Hunt. It's a two -way job of promoting international understanding, and it works! Proof came last Christmas, when 1,000 gifts and cards from Southeastern Michigan children were sent to WJBK -TV for remailing to their African friend. "B'Wana Don" Participating Program 7:30-8:15 a.m., Mon. thru Fri.

A lively 45 minutes of Felix the Cat cartoons, animal guests and African, atmosphere. When "B'Wana Don" goes on safari with commercials, sales to children zoom. A real buy, too, on the Breakfast Time Plan { 3/ Class C rates). And Chan- nel 2 tops the morning kiddie show katings month after month in ARB and Nielsen. "B'WANA DON" HUNT and scene -stealing chimp, "Bongo Bailey"

A Storer Station Channel 2 CBS Detroit

N A T I O N A L R E P R E S E N T A T I V E : T H E KATZ A G E N C Y

6 BROADCASTING, February 6, 1961 CJ WEEK IN BRIEF

Smoked -filled rooms are the order of the day as net- This may speed up current negotiations between CBS and work and advertising groups plan next season's tv pro- IBEW. See .. . gramming. More hour -long shows are in sight and less NETWORK, NABET AGREEMENT ... 50 emphasis on comedy is anticipated. For the latest dope The combined advertising industries, seldom able to from Madison Avenue. See .. . get together on their common problems and do some- FALL PROGRAM LINEUP FORMS 27 ... thing about them, assembled in Washington last week Revised type of sales format based on the rotating - at the mid -winter Advertising Federation of America con- minute plan is slated to go into effect for CBS -TV late ference. They started to implement a boost-advertising morning programs. Stations will get more compensation campaign. See .. . if business is increased, it's indicated, based on stations AFA MEETS AD THREATS ... 30 carrying program. See .. . Broadcasters may be divided about Sec. 315 but there HOW CBS -TV SALES PLAN WORKS 42 ... is near -unanimity in opposition to the FCC's proposal to Opinion is divided in key industry sources over a major revise its financial reports, Form 324. It's even suggested free -speech issue -should Sec. 315 (equal -time) be wiped the questions go beyond the Commission's authority. off the books or should the industry be satisfied with See... permanent suspension of the law for presidential cam- NEW FINANCIAL FORMS OPPOSED ... 84 paigns. See .. . Comments on FCC's rulemaking procedure to ban the INDUSTRY ON SEC. SPLIT 315 ... 58 sale of stations within three years are mostly opposed The average half -hour film will cost an extra $1,600 to idea, saying the FCC's objective is fine but would

under the new contract between tv film producers and create even greater evils. See . . . unions, judging by early estimates. Among items are a STATION SALE BAN OPPOSED . 62 10% wage boost and another 3% in fringe benefits. See ... Nothing like the excitement around the White House PACT UPS FILM COST 72 ... has been seen within memory of newsmen, and it adds The longtime CBS record of aggressive news coverage up to important information for the nation. Next Kennedy ran into upstairs complications last week. Sig Mickelson, news conference will be recorded but available immedi-

CBS News president, resigned, and Richard S. Salant ately. See . . . takes his place, among other duties. Blair Clark was NEWS CONFERENCE INNOVATION ... 62 named general manager of news-special events. John F. Day also resigned. See .. One of America's great news and special events figures, Edward R. Murrow, has left CBS after a quarter- century CBS NEWS SHUFFLES AT TOP 48 ... to become head of the U. S. Information Agency. He The danger of an all- network strike by technicians ap- bade goodbye to affiliates in an impressive closed -circuit peared to have subsided last week as NABET reached talk. See . . . agreement with ABC and NBC for three -year contracts. MURROW MOVES TO USIA ... 68

DEPARTMENTS 1111111F>®BROADCASTING AT DEADLINE 9 INTERNATIONAL 56 THE BUSINESSWEEKLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 30 LEAD STORY 27 Published every Monday, 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 35 THE MEDIA 42 September by BROADCASTING PueticA- TIONS INC. Second -class postage paid CLOSED CIRCUIT 5 MONDAY MEMO 22 at Washington, D. C. COLORCASTING 74 OPEN MIKE 20 Subscription prices: Annual subscription for 52 weekly issues $7.00. CHANGING HANDS 50 OUR RESPECTS 101 Annual subscription including Year- book Number $11.00. Add $1.00 per DATEBOOK 14 PROGRAMMING 72 year for Canadian and foreign postage. Subscriber's occupation required. EDITORIAL PAGE 102 WEEK'S HEADLINERS 10 Regular issues 35 cents per copy. Number $4.00 per copy. EQUIPMENT & ENGINEERING 52 Yearbook Subscription orders and address FANFARE 85 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., FATES & FORTUNES 80 Washington 6, D. C. On changes, please include both old and new FOR THE RECORD 87 addresses. GOVERNMENT 58 A1

BROADCASTING, February 6, 1961 tJ IF YOUR CLIENT IS THINKING OF SELLING DRUGS OR COSMETICS IN N.Y. C. (and he should be; it's the biggest market in the U.S.)

START WHERE THE SELLING IS EASY (easier because the New York market is bigger than the next 3 combined)

START WITH WINSIand (the proven path for reaching these people)

WHERE THE MARKET IS HAPPILY HOMOGENEOUS (all ages, all interests, all incomes)

WINSLANDERS are all alike in one respect. They buy and use drug and cosmetic products at a rate undreamed of in any other market. They are health and beauty conscious to the tune of over half a billion dollars a year. Almost every minute of the day and night, WINS is the station in New York. MEDIA MORAL: If you sell NEW YORK drugs or cosmetics, sell it on WINS, the station with the listeners who take care of themselves.

For complete information call: WINS JUdson 2 -7000 Nationally Represented by The Katz Agency

8 BROADCASTING, February 6, 1Gv? Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

FCC's $1,000 fines Pulpit c -p -m: 15 cents General Foods move Feb. 13 Church Federation of Greater to NBC -TV discussed effective Chicago Friday declared it's of Another new FCC rule -power to "more than passing interest" that General Foods, tv blue -chip adver- levy fines against licensees -was an- in 1960, year tv -radio "was rocked tiser, was continuing talks with NBC - nounced Friday (Feb. 3) by agency to with scandal," 13 of Chicago's TV Friday (Feb. 3) on possibly switch- implement amendments to Communica- stations made available time for ing its nighttime programs from CBS - (BROADCASTING, season (also see tions Act last summer 1,365 Protestant and orthodox re- TV to NBC -TV next Sept. 19, 1960). ligious broadcasts with commer- earlier story, page 27). If switch ma- New power, effective Feb. 13, gives cial value of over $277,000 and terializes- decision may be final over up commission authority to levy fines reaching nearly 137 million peo- weekend or sometime today (Feb. 6)- licensees for to $1,000 against station ple. Churches themselves spent it would represent boon for NBC -TV. certain violations. FCC would be re- $19,000 on production costs. GF at start of this season on CBS -TV violator written quired to give alleged Federation said audience impres- had sponsorship of Danny Thomas liability and for- Andy Griffith Show, and notice of apparent sions were nearly double 1959, Show, alter- would weeks Angels, Ann Sothern feiture involved. Licensee then due in part to changed accounting nate of have 30 days to respond or pay fine. system but also attributed in- Show, A quanauts, Hennesey, Twilight If violator does not respond, case would crease "to greater promotional Zone and some of Rawhide. GF also

. general for is spot for least be turned over to attorney support" by stations. Federation bidding for network at court action. marked with exclamation point one new show (its own) called The could levy fines only Freshman. In past, FCC fact that greater Chicago pulpits Of CBS -TV lineup that GF rules. has, Angels, Aquanauts for violations of radio marine enjoyed broadcast cost- per-thou- Sothern and appear closest to being dropped next sand of mere 15 cents. KTVT (TV) authorized season, with Twilight and Hennesey go- two -city identification ing either way. General Foods has con- be asked to testify. Names of witnesses trol or ownership in at least Danny FCC Friday (Feb. 3) announced fol- are expected to be announced shortly. Thomas, Griffith, Sothern and Hennesey. lowing tv actions: In setting hearing date, Sen. Mag- Agencies involved: Benton & Bowles Granted waiver of rules to permit nuson blamed lack of funds for fact and Young & Rubicam, both N. Y. ch. 11 KTVT (TV) Ft. Worth to iden- that, of 257 channels set aside for etv, tify itself as Ft. Worth-Dallas. Corn - only 52 are in use. Several etv bills NAB Tv Code Board ok's missioner Robert T. Bartley dissented. have been introduced in House this limited `Iceman' showing Denied request by KBTX -TV year. Bryan, Tex., to move transmitter to- NAB Tv Code Review Board granted ward Corpus Christi and increase power NASA talking with GE qualified endorsement of "The Iceman and antenna "as patently not in ac- on tv weather satellite Cometh," Eugene O'Neill drama, for cordance with commission's rules" on tv exhibition, at close of two -day meet- are underway with GE defective applications. Negotiations ing in Hollywood (early story p. 44). weather reconnaissance Designated for hearing application for $4.5 million Board said it believed tv version be equipped with six by WMUR -TV Manchester, N. H., to space satellite to originally shown on WNTA -TV New earth's cloud cover, shift transmitter 17 miles toward Bos- tv cameras to scan York acceptable for television "but only & Space Adminis- ton; made WJAR -TV Providence, R. I., National Aeronautics under special circumstances." .It said Project, under party to proceeding. tration said Friday. decision by individual stations should second step Invited comments by March 2 on "Nimbus" nomenclature, is be predicated "on knowledge of the surveillance rulemaking to exchange ch. 52 Wash- in long-range space weather tastes of the station's audience and on launched in po- ington, Ind., for ch. 44 Vincennes, Ind. program. Satellite, to be the availability of broadcast time which oriented to- Vincennes U. asked for shifts as part lar orbit, will be permanently will direct presentation to those in the stabilization of plans to build educational- commer- ward earth through use of audience not offended by such drama." is from present cial station on ch. 52. system. This change Serious intent of drama was cited by which have spacecraft Tiros series tv group and fact that play is generally tv cameras to pic- Etv money bill scheduled spinning, permitting recognized as one of America's greatest erratically. ture earth cloud covers dramas. for hearing in Senate Tv cameras for Nimbus will be made Senate Commerce Committee will by RCA, which also has subcontract Focus on NBC -TV programs hold hearings March 1 -2 on bill (S 205) for solar power system. Tv pictures to provide states with grants of up to will be stored on tape and transmitted Programming is due to take center $1 million to purchase equipment for to earth on command. of stage this week when executive com- educational television stations. New study of ionosphere is sched- mittee of NBC -TV board of delegates Bill, which passed Senate in 1958 uled to be undertaken this week; plans holds annual session with NBC top and 1959 only to die in House, is spon- call for NASA to launch 74 -pound echelon in Phoenix. Network execu- sored by Commerce Committee Chair- radio transmitter into 240 -1,600 mile tives plan to present program plans for man Warren G. Magnuson (D-Wash.), high orbit. If successful, solar- celled both summer and fall. Jack Harris, with three other Senators (of both par- Explorer IX satellite will transmit sig- KPRC -TV Houston, heads affiliates ties) as co- sponsors. nals on six frequencies with varying group; NBC delegation is expected to Committee said leading educators, powers. Transmission bands will be be led by Chairman Robert W. Samoff, commercial broadcasters and FCC will 20, 40, 41, 108, 360 and 960 mc. President Robert E. Kintner and Senior

more AT DEADLINE page 10

9 'ROADCASTING, February 6, 1961 WEEK'S HEADLINERS

Walter Kings- utive for McCann -Erickson, Cleveland, George Os- ley, president of and was assistant to president and vp wald, formerly Independent of Ross Roy Inc., Detroit. vp at Kenyon & Television Corp. Eckhardt, joins since its found- Harry LeBrun, vp and general man- Geyer, Morey, ing in 1958, re- ager of WLWA (TV) Atlanta, resigns Madden & Bal- signed due to because of confect in policy matters. lard, N. Y., as differences ex- James H. Burgess, sales manager of senior vp. He isting on over- WLWA since 1957, succeeds Mr. Le- will be based at all policy plan- Brun. Prior to joining Atlanta outlet, agency's New ning for future. Mr. Burgess was national sales repre- York headquar- for Crosley Broadcasting Mr. Kingsley Michael Nidorf, sentative ters, but will Mr. Oswald currently chair- Corp., Cincinnati (parent organization serve as liaison man of board, will assume presidency of WLWA), and served as sales direc- and coordinating executive for of firm. Mr. Kingsley formerly worked tor of WLWC (TV) Columbus. Mr. GMM &B regional offices in Chicago, as salesman for WHOB (now WGAW) LeBrun, who came to Atlanta in Jan- Los Angeles, Omaha and Portland, Ore. Gardner, Mass., and commercial man- uary 1955 after serving as assistant In his nine years at K&E, Mr. Oswald ager for WCOP Boston. He went into manager of WLWT (TV) Cincinnati, was director of its regional offices and tv film with Ziv Television in 1949 and was named vp and board member later supervisor of several national accounts. in eight years rose from salesman to that year. Previously, he had been associated general sales manager. His future plans with Cecil Presbrey Inc. and with Wil- are undecided. liam Esty Co., in account management. His agency career began at J. Stirling Ric hard Barron, promotion manager Getchell Inc., from 1936 -1942, in crea- and assistant to general manager, tive department and later in account WSJS-AM -FM -TV Winston -Salem, N. management. C., appointed administrative assistant to Harold Essex, president of stations. Edwin S. Friendly elected vp, pro- Mr. Barron has served with WSJS since gram administration, and Lester Gott- 1944 and was made promotion man- lieb elected vp, special programs, both ager in 1955 and assistant to general for NBC -TV. Mr. Friendly, named di- manager in 1957. In other staff rector of program administration in changes, Henry Pointel appointed man- Mr. LeBrun Mr. Burgess 1960, joined NBC in 1959 and at one ager, radio program department, and time was director, special program Parker Duncan made manager, region- Sig Mickelson, president of CBS From 1956 to 1959, Mr. Friend -4 al sales division, both WSJS-TV. News, resigns in major realignment of ly was CBS' daytime program director. network's news operation. Action Mr. Gottlieb, whose appointment as Robert A. Dearth, since 1956 vp in closely followed resignation of John director, special programs, was an- charge of domestic and international Day, news vp of division. Richard S. nounced Jan. 24 (WEEK'S HEADLINERS, activities for Morse International Inc., Salant, chairman of committee which Jan. 30, 1961), has been vp of General N. Y., appointed president of agency. oversees that division, succeeds Mr. Artists Corp., talent agency, and pro- At same time, Jerome Patterson, pres- Mickelson. Blair Clark, CBS corre- gram executive with Young & Rubicam, ident for last 11 years, is elevated to spondent, appointed vp and general New York. At General Artists, Mr. board chairman. Mr. Dearth formerly manager. (See story page 48 for de- Gottlieb had responsibility for Perry served as copywriter and account exec- tails.) Como show. For other personnel changes of the week see FATES & FORTUNES

Executive V.P. David Adams. Meet- professor, chairman of Securities & Ex- ing starts today (Feb. 6), may spill change Commission. Cunningham requests over into tomorrow. Former Sen. J. Allen Frear (D -Del.) more data on payments was selected as SEC member. Sen. Hamm's to co- sponsor Twins Frear was defeated for re- election last Chief Hearing Examiner James Cun- Hamm's beer will co- sponsor 170 ra- November. ningham continued his get -tough policy dio broadcasts and 50 telecasts of new Mr. Carey served on SEC staff for against applicants dropping out after Minnesota Twins (formerly Washing- two years and in Justice Dept. before payment of expenses with request for ton Senators) 1961 games, it was an- World War II. more information in ch. 10 Medford, nounced Friday. Broadcasts will be He replaces Edward N. Gadsby as Ore., case. originated by WCCO -AM -TV Minne- chairman. FCC announced Friday (Feb. 3) that apolis and carried by 12- station sports Mr. Cunningham asked for "additional network in northern Wisconsin, Ne- NBC -TV eliminates planes factual data" to support claim of ex- braska, North and South Dakota, Iowa NBC -TV affiliates will receive news - penses by TOT Industries Inc. and and Montana. Second sponsor will be films on same day basis, starting today Medford Telecasting Corp. (BROAD- named shortly. Ray Scott and Bob (Feb. 6). New service, which can save CASTING, Jan. 23). Wolff will do play -by -play and Halsey as much as 24 hours over former air- Two had agreed to withdraw their Hall, color. plane method, uses electronic syndica- applications on payment by third ch. tion. NBC's lines now will transmit 10 applicant of $6,700 to TOT and Carey, Frear named to SEC film to stations every weekday after- $9,300 to Medford Telecasting. Addi- President Kennedy Friday nominated noon, affiliates then taping it for use tional basis for expenses claimed was William L. Carey, Columbia U. law on news programs. ordered to be filed by Feb. 15.

10 BROADCASTING, February 6, 19 people

People watch. People listen. People know. And, people respond to stations which in- vite rather than intrude, which enlighten as well as entertain, which serve needs rather than fancies. Through the years, an adamant insistence on responsible programming and a willingness to shoulder the duties ofa broadcaster, have helped bring each of our radio and television stations the most responsive audience in its area.

THE WASHINGTON POST BROADCAST DIVISION

WTOP -TV CHANNEL 9 WASHINGTON, D. C.O WJXT CHANNEL 4 JACKSONVILLE, FLORIDAS

WTOP RADIO, WASHINGTON, D. C.

BROADCASTING, February 6, 1961 11 PERCENT SHARE OF NEW YORK TELEVISION AUDIENCE*

SEPT. OCT. NOV. DEC. SEPT. OCT. NOV. DEC. SEPT. OCT. NOV. DEC.

30 30 30

20 20 20

10 10 10

0 0 0 TOP INDEPENDENT NETWORK STATION "B"

Total Week, Sunday through Saturday 6 amI2 midnight Source: Nielsen Station Index, Sept.-Dec., 1960 SEPT. OCT. NOV. DEC.

GOING UP! In television's most competitive market, the one that's pulling 'em in is WNBC -Tv. Since this season's start, Channel 4's total - week share -of- audience has gone up more than all other channels combined (the major competing station's has gone down). Morning to midnight, New Yorkers find more of the entertainment they like -more color programs, more specials, more lively excitement- plus the best in news and information programs-on Channel 4.

Could your sales curve use a lift? Then join the switch to wNBc -Tv -the one that's attracting more new viewers in the world's buyingest market. IOVNBCsTV NEW YORK NBC OWNED REPRESENTED BY NBC SPOT SALES will be presented to the "Advertising Citizen of 1960." Venetian Room, Ambassador Hotel, DATEBOOK Los Angeles. A calendar of important meetings ana Feb. 22- Broadcast Board of Governors events in the field of communications hearings at Ottawa, Ont. Feb. 22 -23 -Sixth annual Conference of Indicates first or revised listing. Presidents of State Broadcaster Assns. Shoreham Hotel, Washington, D. C. 24-26--Annual meeting, New England 5 -11 -1961 Advertising Week. 'Feb. Feb. Chapter, American Women in Radio and Feb. 6- Hollywood Ad Club luncheon meet- Television. Somerset Hotel, Boston. ing, 12 noon at Hollywood Roosevelt Hotel. Kevin Sweeney, president, Radio Advertis- Feb. 26- Broadcast Pioneers. New York ing Bureau, will speak on "Radio 1961." chapter. first of a series of annual salutes to stations. WLW Cincinnati to be honored. 5 Feb. 6 -7 -U. of Texas Journalism Seminar, p.m., Latin Quarter. New York City. Pro- "The Role of the Mass Media in a Demo- ceeds will go to the Broadcasters' cratic Society." Union Bldg.. U. of Texas. Founda- Austin. tion Inc. Feb. 26 -Mar. 1- Pacific Electronic Trade Feb. 6- 10-NAB Board of Directors winter Show. Great Western Exhibit Center, Los meeting. El Mirador Hotel, Palm Springs, Angeles (components show). Calif. Finance committees meet Feb 6; Dis- tinguished Service Award, Membership and "Feb. 28 -Radio & Television Executives Convention Committees Feb. 7; Radio Board Society, timebuying and selling seminar. Feb. 8; Tv Board Feb. 9; Combined Boards 12:15 p.m., Hawaiian Room, Hotel Lexington, Feb. 10. . New York. "TV taboos," Stockton Helffrich, director of NAB tv code board, New York 'Feb. 7 -Joint luncheon meeting, Los Angeles office. Advertising Club and Southern California - Feb. 28- American Marketing Assn., New American Assn. of Advertising Agencies. York chapter, marketing workshop: new de- Featured speaker: Leo Burnett who will velopments in analysis of marketing re- discuss "What is this Thing Called 'Adver- search data. Lever House auditorium, New tising'?' York, 4 p.m. Feb. 7- International Broadcast Awards banquet of Hollywood Ad Club. 8 p.m., MARCH Moulin Rouge, Hollywood. Awards for outstanding broadcast commercials in inter- 'March 3 -4-Vhf translator conference spon- national competition will be presented. sored by DXing Horizons. Hotel Utah, Salt Lake City. 'Feb. 8 -FCC Chairman Frederick W. Ford will be principal speaker at annual meeting March 3 -4-U. of Oklahoma annual radio -tv -0 of National Council of Churches, Riverside conference and clinic. Norman. Okla. (1) Church, New York. 'March 7 -Radio & Television Executives --+ Feb. 8- Michigan Assn. of Broadcasters Society, Hawaiian Room, Hotel Lexington, annual legislative dinner honoring all mem- N. Y. 12:15 p.m. Time buying and selling bers of the Michigan Legislature, Admini- seminar. strative Board and congressmen from that March 9 -Radio Sc Television Executives state: Feb. 9-MAB spring convention and Society of New York annual banquet. 7:30 business meeting. Jack Tar Hotel, Lansing, p.m., Grand Ballroom, Waldorf- Astoria Ho- Mich. tel. New York City. Feb. 9- 11-Mutual Advertising Agency Net- March 13 -New deadline for filing com- work initial meeting of 1961. Canterbury ments on FCC proposed rulemaking con- Hotel, San Francisco. cerning requirements for frequency moni- Feb. 11-American Women in Radio & tors. Replies due March 23. Television Chicago chapter's fourth annual "March 14 -Radio & Television Executives conference. Drake Hotel. Among speakers: Society, Hawaiian Room, Hotel Lexington, Virginia Graham, tv personality; Carter N. Y. 12;15 p.m. Speakers: Ben Strouse, gen- Davidson, international news analyst, WBBM- eral manager, WWDC Washington, D. C., TV Chicago; Montez Tjaden, promotion man- and John McClay, general manager, WJZ -TV ager of KWTV (TV) Oklahoma City and Baltimore. "Case histories of successful edi- president -elect of the national AWRT: Frank torializing on radio and tv." Hogan, executive editor of McCall's maga- 'March 17 -18- Arkansas Broadcasters Assn., zine. and Sid Bernstein, editor of Advertising spring convention. Hotel Marion, Little Rock. Age. March 17- 18- Professional Advertising Club "Feb. 12 -18 - Variety Clubs International of Topeka workshop and clinic. Washburn Week. Organization, annually raises money U.. Topeka, Kan. for abandoned, needy and handicapped children. "March 20- 23-Institute of Radio Engineers International Convention. Program of 275 "Feb. 13-William C. Coombs, chief, space papers covering recent developments in telecommunications section; Radio Systems fields of all 28 IRE professional groups will Div., Boulder Labs., National Bureau of be presented in 54 sessions at Waldorf - Standards. on Digital Tv before Washington Astoria Hotel and N.Y. Coliseum. Highlight chapter, IRE, at 8 p.m., Smithsonian Insti- of program will be special symposium on tution, Museum of Natural History, Wash- new energy sources, March 21, at Waldorf. ington, D. C. March 20 -25-Third annual short course for Feb. 14 -15 -Assn. of National Advertisers, newsmen in analysis and reporting of crime cooperative advertising workshop. Hotel news, sponsored by Northwestern U.'s schools Ambassador. Chicago. of journalism (Medill) and law, downtown Feb. 15-Hollywood Ad Club In -depth clinic campus, Chicago. on radio sales. Hollywood Roosevelt Hotel, 'March 21 -Radio & Television Executives 11 a.m.-2 p.m. Robert Light, president, Society, Hawaiian Room, Hotel Lexington, Southern California Broadcasters Assn. will N. Y. 12:15 p.m. Martin Mayer, author is be chairman. speaker. Feb. 15 -New deadline for comments on March 28- American Marketing Assn., New FCC's proposal to add ch. 9 to Syracuse and York Chapter, marketing workshop; Report ch. 13 to Rochester, both New York, and writing for management reading. Lever other changes to bring this about. Replies House auditorium, New York, 4 p.m. due 27. Feb. 'March 31- Deadline for entries in American Feb. 15- 17- Institute of Radio Engineers Tv Commercials Festival. Entries should be 1961 international solid -state circuits con- sent to Wallace A. Ross, festival director, 40 ference. U. of Pennsylvania and Sheraton E. 99th St., New York 17. Hotel. Philadelphia. "Feb. 16- National Brotherhood Awards din- APRIL ner, sponsored by National Conference of 'April 1 -FCC deadline for applications for Christians and Jews. Roosevelt Hotel, New construction permits for authority to replace York City. or modify temporarily authorized vhf tv Feb. 18- Western States Advertising Agen- broadcast repeater facilities. cies Assn. annual dinner dance. An award April 1- Deadline for entries in the Ameri-

14 BROADCASTING, February 6, 131

can Bar Assn.'s Gavel Awards competition given to tv, radio stations and newspapers in major cities for "outstanding contribution to public understanding of the Ameri- can legal and judicial systems." "April 4-7--Audio Engineering Society, West Coast spring convention. Ambassador Hotel, Los Angeles. April 6- 8- Montana Broadcasters Assn. annual meeting. Billings. Mont. "April 9- 12- Fourth Public Service Program- ming Conference for broadcasting industry produced and sponsored by the Westing- house Broadcasting Co. Pittsburgh -Hilton Hotel, Pittsburgh, Pa. April 10- 13-National Premium Buyers 28th annual national exposition, Navy Pier, Chicago. Also Premium Adv. Assn. of Ameri- ca one -day conference, same site. April 14- 15- Kansas Assn. of Radio Broad- casters annual convention. Jayhawk Hotel, Topeka. *April 15-West Virginia AP Broadcasters meeting, Charleston. April 17-Academy of Motion Picture Arts & Sciences Oscar award ceremonies. Santa Monica (Calif.) Civic Auditorium. The presentation will be telecast by ABC -TV. April 20 -21- Pennsylvania AP Broadcast- ers Assn. Sheraton Hotel, Philadelphia. April 20 -22- American Assn. of Advertising Agencies annual meeting. The Greenbrier, White Sulphur Springs, W. Va. The annual dinner will take place on Friday evening, April 21. April 20- 22- Alabama Broadcasters Assn. Full Power ...316,000 Watts spring convention. The Holiday Inn Riviera, Dauphin Island, Ala. April 21- 22-National Assn. of Educational Broadcasters, Region II (southeast) annual meeting. Hotel Thomas Jefferson, Birming- ham, Ala. April 24 -28-U. of Florida third annual Communications Week. Broadcasting Day, April 24. Advertising Day, April 25. Other days devoted to photojournalism, print media and public relations. Gainesville, Fla. April 25- American Marketing Assn., New,. York chapter marketing workshop: Manage- ment use of marketing research, advertising agencies. Lever House auditorium, New York, 4 p.m. *April 26 -28- Seventh Region Technical Con- ference, Institute of Radio Engineers. Hotel Westward Ho, Phoenix, Ariz. April 26- 29-Institute for Education by Radio -Television, Deshler-Hilton Hotel, Co- lumbus. Ohio. *April 30 -May 3-U. S. Chamber of Com- merce annual convention, Washington.

MAY May 1 -31- National Radio Month. New powerful selling force May 1- Deadline for submissions of 100- 200 word abstracts and 500 -1000 word tie- tailed summaries of papers for the 1961 Western Electronic Show & Convention (WESCON). Send to the attention of E. W. in Idaho Herold. WESCON Northern California Office, 701 Welch Road, Palo Alto, Calif. When you re- evaluate your TV buys in growing Idaho, be sure to May 3- Station Representatives Assn., Sil- ask for all the information on ver Nail Timebuyer of the Year Award the newest station, KIFI -TV, cover- luncheon, Waldorf- Astoria Hotel, N. Y. ing the expanding dual city market of Idaho Falls and Pocatello; May 3- 6- American Public Relations Assn. also 17th annual convention. Hotel Shelburne, penetrating the prosperous surrounding area. Contact James Atlantic City, N. J. The association's Phila- Brady, President & general manager or The Meeker Company. delphia Forge will be host. The theme will be: "Analyzing Public Relations' Accom- plishments Problems, Opportunities and Represented nationally by: Skills." Advertising Federation of America 1961 Conventions April 6 -7 -AFA 1st district conven- ,Jfeein. tion. Sheraton -Biltmore Hotel, Provi- dence, R. I. April 13- 16-AFA 4th district convention. Dupont Plaza Hotel, Miami. April 21- 22-AFA 9th district convention. Savery Hotel, Des Moines, Iowa. May 27- 31 -AFA 5th annual conven- NEW YORK, PHILADELPHIA, CHICAGO, tion. Sheraton Park Hotel, Washing- SAN FRANCISCO, LOS ANGELES ton, D. C.

16 (DATEB0010 BROADCASTING, February 6, 1961 p JOHN WAYNE CLAIRE TREVOR LARAINE DAY ROBERT STACK JAN STERLING PHIL HARRIS ROBERT NEWTON DAVID BRIAN A Wayne -Fellows Production Directed by William A. Wellman

AND THE MIGHTY NOW FOR T.V

ANOTHER OF THE GREAT WARNER. BROTHERS "FILMS OF THE 50's" FROM SEVEN ARTS

NEW YORK: 270 Park Avenue YUkon 6.1117 CHICAGO: 8922 -D La Crosse, Skokie, Ill. ORchard 4 -5105 DALLAS: 6110 Bradbury Lane ADams 9 -2855 LOS ANGELES: 11358 Elderwood St. GRanite 61564

For list of TV'stations programming Warner's Films of the 50's see Page One SRDS (Spot TV Rates and Data}. ABC-TV's 2 Nielsen worth a 2 minute investing 2 million network television

Already the facts of 1961 are crystal clear. The competitive markets where the viewer can choose all three networks give each network the acid test, and here, ABC -TV emerges as the leader. What's more, the only brand new shows in the top five (My 3 Sons and The Flintstones) are on ABC -TV. The chart on the right clearly indicates that the big trend is to ABC -TV, and as we keep on saying ...there is nothing harder to stop than a trend. rating point lead is study by any advertiser or more dollars in

What network is first in the current Nielsen TV Report* for 1961? (And it's consistently so.)

3 Network Rating Share of Audience ABC -TV 21.3 37.2

_t fit" . t 29'

What network has the most half -hour firsts in the current Nielsen TV Report* for 1961? (Your chances for success are best on ABC -TV; third only 12% of the time, Network Y, third 32% of the time; Network Z, third most of the time.)

Half -hour Half -hour Hall -hour Firsts Seconds Thirds ABC -TV 23 22 6 NetY 12 18

Net Z à 27

What network has 3 of the top 5 programs in the current Nielsen TV Report*

for 1961 ? (ABC -TV is the trend - setter-not follower.)

ABC -TV The Untouchables 37.9

Net Y áurisnoke . 4.5

_,t V r3rli.d ! mera 3,

ABC -TV My Three Sons 32.9

ABC -TV The Flintstones 30.7

'Source' 24 Market TV Report week ending Jan.15, 1961. Average Audience 7:30 -11 PM Monday through Saturday, 6:30-11 PM Sunday. }ABC -TV and Network Y tied for one -half hour. OPEN MIKE

'Wonderful things' his mother to pick him up after a basketball game when a group of other EDITOR: Many wonderful things have boys who had been drinking beer en- happened to me as a result of your gaged in a fight nearby. One asked the kindness in publishing my MONDAY waiting boy to join in the fracas and MEMO (Jan. 23)... . when he refused he was struck a blow Friends with whom I had lost con- on the head and died two days later. tact over the years have called and This fatal attack was but one of a written to me, which is in itself very series of affairs which has been spread- pleasing. -W. P. Whitehorn, marketing ing through our community and it was director, American Sponge & Chamois about this serious outbreak of juvenile Co., Long Island City, N. Y. delinquency that we spoke out in our first editorial. Since then we have re- Phone ringer ceived a great many letters from business, religious and civic leaders and it EDITOR: Thanks a million for the fine was the subject of several Sunday School job which you did on covering our lessons and a sermon and I was called most recent study on behalf of the spot on to read and lead a discussion on it television industry, "Trends in the Se- at the local Rotary Club. There will be lection of Media by the Top 100 Ad- more editorials from our stations. - vertisers, 1956- 1959" [BROADCAST AD- Don Burton, President -Treasurer, VERTISING, Jan. 9]. It was indeed a WLBC -AM -TV & WMUN (FM) thorough, well -organized story and has Muncie, Ind. had our phone ringing with great frequency ever since....- Robert Hutton, Vice President & Promotion Manager, `Righteous wrath' & Edward Petry Co. Inc., New York. EDITOR: You dipped your pen in righteous wrath and the result, "Spectre of Skill on the board keeps "sell" in The one and only censorship" (EDITORIALS, Jan. 30), is the message. Expert handling of worthy of the cause it serves. EDITOR: . . . There is only one radio commercial material can and does warm station with physical facilities in New- Congratulations, thanks and put your product ahead. When Pres- burgh, N. Y. -WGNY. The station best wishes.Kenneth Clark, Vice you've got the extras that count - ident, Motion Picture Assn. of America identified in the published article ( "Five smooth production of live or Inc., Washington, D. C. `exurban' ams join MBS," THE MEDIA, filmed commercial material, crisp Jan. 16) as being situated in Newburgh delivery of local -live tags your - is located in another city another KJEO time -in Not part of deal -buy shows you know. county! -Campbell K. Thompson, Gen- EDITOR: With reference to your CHANG- Throughout Central California eral Manager, WGNY Newburgh, N. Y. ING HANDS (Jan. 23), you are in error KJEO -TV is famed for board men. in reporting that the sale of WSAI- And talent. Top announcers, top Per inquiry proposal AM-FM Cincinnati to Jupiter Broad- engineers, top film technicians are EDITOR:... You will note enclosed ad casting Co. included the Muzak fran- at work right now, to give you from an agency (Jones, Brochard & Co., chise in Cincinnati. The Muzak fran- the "Air Time Product Image" 2707 McKinney, Dallas 1, Tex.). For chise in Cincinnati is owned and op- you want. $50, they will address p.i. (per inquiry) erated by Audio Electronics Inc. John offer to 366 radio stations which have G. Williams, Blackburn & Co., Atlanta. Be confident. If KJEO -TV is shown interest in p.i. deals. Obviously, your buy in the BILLION DOLLAR they have got 366 suckers to agree to Unseeing audience MARKET it's the best engineered run p.i.s for them. by far. But why doesn't this agency operate EDITOR: In a recent advertisement of our on a p.i. basis, too, since they expect ours, for which you so generously do- r the radio industry to do same? Why nated the space as your contribution ratings? lag qof Till! doesn't this agency address these radio to the fight against cancer, we said, Check with your nearest HR representative stations for nothing and let the client among other things: "Nowhere can we pay only for the number of stations who reach a larger audience than through our do accept the p.i. offer? What this television." network agency expects from radio, it should be What we meant to say was: "No- affiliation? Of Collna[ prepared to do also. - Walter H. where can we reach a larger audience Stamper, Commercial Manager, WAPO -for our films-than through tele- Chattanooga. vision." Obviously, our meaning wasn't en- tirely clear. For this we apologize most On coming of age llEJJE sincerely to our many friends and sup- CHANNEL 47 Fresno, California EDITOR: Although WLBC went on the porters in radio broadcasting who have air in 1926, it became of age in Decem- written to us and pinned our ears back J. E. O'Neill, President ber when we broadcast our first edi- -as, I am afraid, we deserved... . Joe Drilling, Vice Pres. - Gen. Mgr. torial on WLBC- AM -TV. -Lane W. Adams, Executive Vice A few days before, a 15- year -old boy President, American Cancer Society, W. O. Edholm, Commercial Mgr. was standing on a corner waiting for New York, N. Y.

20 BROADCASTING, February 6, 1961 . -, CHAIN BREAK

You too can make a necklace. Join the nine pieces of chain illustrated into an endless group of fifty links. But there's a catch (jewelry comes high). You must pay yourself a dime for each link you open and twenty cents for each link you solder closed. What's the smallest sum you'll have to pay yourself for sterling services rendered?

Send us the correct answer and win a copy of Dudeney's "Amuse- ments in Mathematics"-Dover Publications, Inc., N. Y. If you already have it, say so in your entry and we'll provide an equally fascinating reward.

(Commercial: Link WMAL -TV with WSVA -TV and get the puissant Wash- ington, D. C.-Harrisonburg, Va. markets at attractive combination rate.) wm 1 -tv Washington, D. C.

An Evening Star Station, represented by N-R Television, Inc.

Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va.

BROADCASTING, February 6, 1961 21 MONDAY MEMO from DAVID C. STEWART, president, Kenyon & Eckhardt, New York

Daring innovation can be both soul- and sales -satisfying

The most important element in ad- to the brilliance of the medical and nu- Mr. Green's voice only is used. A so- vertising today is, of course, creativity. tritional principles upon which the called "epilogue" commercial, employ- And if you were to ask, "Where does product was developed. ing rear -screen projection technique, creativity in advertising come from ?" Eschewing the highly dramatic pic- has been repeated on several shows and most people would mention the copy- turization of the fat- man -turned -thin or is nearly pure "public service," with writers, art directors and television pro- the ungainly -girl- become -svelte, latter - Churchillian phraseology in narration.) ducers who create the ideas. day Cleopatra, Kenyon & Eckhardt Metrecal's tv and print advertising Some would tack on the photog- adopted a policy of information to the tells the truth. It does not promise love raphers, illustrators, and studios that public about the product. We decided and affection as available to only the turn out the finished product. To a very that the truth, simply and effectively slim and trim; it does not promise pro- great extent, this is, of course, true. communicated, would be appreciated motion and an office with a carpet to If you don't start with creative peo- and absorbed by the people who had an the slender businessman, and, most im- ple, you'll never end with creative ad- overweight problem or knew someone portantly perhaps, it does not shout vertising, which is why we work so hard who had one "Revolutionary," "Foolproof" or ". . . to develop staffs that are rich in truly The management of the Edward never before . . . creative people. But there is much Dalton Co., far more versed and Risk Calculated The Edward Dalton more to it. learned in the ethical drug field than Co. in approving the advertising took When I see a good tv commercial or we could hope to be, saw at once the a calculated risk that it would be lost ad, one that is both creative and effec- validity of the principle of straight in a sea of over-loud announcers, bril- tive, daring in concept, fresh, new, my communication which we recommended liant color, giant type and shouted tendency is to say, "Who wrote that ?" for their over-the -counter Metrecal promises. Or, "I wonder who the producer was? sales. In fact, their executives took a Don't ever kid yourself that it did He's great!" basic idea and improved upon it with not take a very real courage and dar- perception and active communications ing for the unsaluted -too often un- Client's Daring But, more to the sense until the eventual end product saluted- people in the client's organiza- point, my inclination is to salute the was advertising that combined high tion to spend their company's money on men in the client's organization who readability and total integrity. a good idea. had the daring and courage to spend (The Kenyon & Eckhardt approach The rewards for such conviction are their on company's money a great idea. to Metrecal's advertising on The Val- not ungreat. Metrecal is the accepted It's not easy to write great advertis- iant Years has been described at the standard in a field of nutritional weight ing. But many more great advertise- agency as "semi -institutional." Metrecal control products that's becoming crowd- ments are written and developed than began its association with that program, ed with similar products which only can ever are seen. Every important agency and network tv, for the first time on be called imitators. has them languishing in the file cabi- Jan. 1, 1961.) As each of us knows, it is fun to be nets. Very often the reason is that an (Basically the advertising on that followed, but not too closely. And the agency could not get a client to see the program is made up of three commer- best way to assure a following, of value in the advertisement. cials: a one -minute, a 90- second and course, is to create a product -be it of It's easy for a client to take the tried a two- minute commercial. The product material nature or the advertising and expected. But the advertising man- itself is not shown and is mentioned planned to sell the product-that so ager, marketing director, or company only briefly-in one commercial men- intrigues other people in the advertis- president who has the courage to strike tion of the company only is made at ing and marketing field that they just out in a new direction puts his job and its close. Martyn Green, theatre and have to try to better your performance his reputation on the line. And when tv actor, is narrator and appears as the and generally succeed in only copying. he does it he is contributing mightily Metrecal spokesman; in the hardest sell- The courage is in the pioneers, sel- to the creativity of his advertising. ing of the three types of commercials, dom in the "me too" clique. Similarly, it takes a far more courag- eous agency to sell daring advertising. And it takes much more sweat and per- suasion to keep people from changing the material beyond recognition, to hold David Stewart joined Standard Oil Co. back from conceding that one little (N.Y.) sales in 1928, later moved into fiscal point that may sell the idea, but kill management; was officer- director of large the spark. independent oil company from 1938 -42; in war, Metrecal Story A most apt exam- Navy during emerging as lieuten- ple comes to mind, strangely enough, ant commander in 1946, when he joined in the advertising produced for the Ed- K &E; became secretary- general manager in ward Dalton Co. and their product, 1947, director in 1949; treasurer -executive committee member in 1952. He added Metrecal, here at Kenyon & Eckhardt. Metrecal is a new concept in weight title of senior vp in 1956 and became control. It demanded, in the minds and executive vp in 1958. He became presi- imaginations of the people at the dent -chief executive officer last Sept. 15, agency, a conceptual design in advertising that would equal and do justice

22 BROADCASTING, February 6, 1961 i STATUES ON THE SCHUYLKILL portray early American history for plaza strollers and thousands of motorists who get in and out of town along beautiful East River Drive. Many have their radios on. Many of the many are dialed to 610.

Mr. & Mrs. Metrodelphia live with history, not alone through preserved national birthplaces, but as well through modern work, whose creators and endowers share a sense of history. The statuary is in the Ellen Philips Samuel memorial, on the East bank of the Schuylkill, just above "Boathouse Row." The list of sculptors reads like a fragmentary U. N. roll -call-Jose de Creeft, Karen der Harootian, Ahron Ben -Shmul, Waldimar Raemisch. On the other side of the statues, are thousands of mobile Metrodelphians, a growing portion of whom are listening to WIP, which has been attentive to the area's history and cultural life for 40 years. (Incidentally, our fin station, which already carries U. N. proceedings, will transmit all presidential press conferences.) Now, with the added impact of Metropolitan's new concepts, WIP is growing rapidly to the foremost audience position in Philadelphia. Many advertisers are re- writing their schedules. WIP, Metrodelphia, Pa.

station of the Metropolitan Broadcasting Corporation. Harvey L. Glascock, V.P. & General Manager. H. D. (Bud) Neuwirth, Sales Director. Represented nationally by Edward Petry BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY H. H. TASH TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER ASST. SEC.-TREAS. LAWRENCE B. TAISHOFF IIMI B ROADCASTIN G War is Hell THE BUSINESSWEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: BROADCASTING -TELECASTING Bldg., 1735 DeSales St., N.W., Washington 6, D.C. Telephone Metropolitan 8-1022.

EDITOR AND PUBLISHER Sol Taishoff

Editorial

CHANNEL 9 VICZ PRESIDENT AND EXECUTIVE EDITOR WNCT Edwin H. James GREEN vl[ t E, ,v. C. EDITOR/AL DIRECTOR (NEW YORK) CBS ABC Rufus Crater But the buying climate in the growing Green- MANAGING EDITOR ville- Washington Market is HEAVENLY. Art King SENIOR EDrroas: J. Frank Beatty, Bruce WITN and WNCT dominate this market's 4 Robertson (Hollywood), Frederick M. Fitz- huge military installations and their 110,000 gerald, Earl B. Ahrams, Lawrence Christo - pher (Chicago); ASSOCIATE EDITORS: Harold service folks. Bear this in mind when you Hopkins, Dawson Nail; STAFF WRrrERS: plan your next campaign strategy. Avails and George Darlington, Malcolm Oettinger, Leonard Zefdenberg, Sid Sussman; EDITORIAL details are yours for the asking. ASSISTANTS: Bob Forbes, Patricia Funk, Ruth E. Armstrong; SECRETARY ro THE PUBLISHER: wiT1n Gladys Hall. Washington, N.C. Business VICE PRESIDENT AND GENERAL MANAGER "ONE OF THE TOP 100 MARKETS" Maury Long Well over 1,000,000 VICE PRESIDENT AND SALES MANAGEA Population - Set Count 200,000 Winfield R. Levi (New York) ASSISTANT PUBLISHER Lawrence B. Taishoff SOUTHERN SALES MANAGER: Ed Sellers PRO- DUCTION MANAGER: George L. Dent; THAT= MANAGER: Harry Stevens; CLASSIFIED ADVER- TISING: Doris Kelly: ADVERTISING ASSISTANTS: Merilyn Bean, John Renner, Ada Mlchael,e Peggy Longworth. 4 COMPTROLLER: Irving C. Miller; ASSISTANT PUT AUDITOR: Eunice Weston; SECRETARY TO THE GENERAL MANAGER: Eleanor Schadi.

Circulation and Readers' Service YOUR SUBSCRIPTION MANAGER: Frank N. Gentile; CIRCULATION ASSISTANTS: Charles Browne, A MARKET BIGGER David Cusick, Christine Harageones, Edith Liu, Burgess Hess, George Fernandez. FINGER THAN PITTSBURGH DIRECTOR or PUBLICATIONS: John P. Cosgrove. bigger than Boston Bureaus and Jersey City combined New York: 444 Madison Ave., Zone 22, Plaza HERE! 5 -8354. Eerroazaz. DIRECTOR: Rufus Crater; BUREAU The Puget Sound area served by News MANAGER: David W. Berlyn; ASSOCIATE EDITOR: Rocco Famighettl; ASSISTANT EDITOR: KTNT -TV includes 11/2 million Jacqueline Eagle: STAFF WRITERS: Richard Erickson, Diane Halbert. Morris Gelman. people with incomes greater than Vies PRESIDENT AND SALES MANAGER: Winfield R. Levi; SALES SERVICE MANAGER: Eleanor R. the national average. Besides Se- Manning: ADVERTISING ASSISTANTE: Donna attle and Tacoma, there are four Trolinger, Maria Sroka. Chicago: 360 N. Michigan Ave., Zone 1, other major cities within this Central 6-4115. Tr station's listening area. SENIOR EDITOR: Lawrence Christopher; Mm- WEST SALES MANAGER: Warren W. Middleton: AssISTANT: Barbara Kolar. Before you buy TV on the West Hollywood: 6253 Hollywood Blvd., Zone 28, Coast, get the complete KTNT- Hollywood 3 -3148. TV story from WEED SENIOR EDITOR: Bruce Robertson: WESTERN TELE- SALES MANAGER: Bill Merritt; ASSISTANT: Vir- VISION. ginia Stricker. Toronto: 11 Burton Road, Zone 10, Hudson 9 -2694. CORRESPONDENT: James Montagnes.

w BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title, BROADCASTING*-The News Magazine of CHANNEL II the Fifth Estate. Broadcast Advertising', was 1932, CBS Tek on for Seattle, Tacoma acquired in Broadcast Reporter in 1933 and Telecast' in 1953. BROADCASTING - .i and the Puget Sound Area TELECASTING 1946. . ...,. was introduced in _'"'^.. *Reg. U.S. Patent Office. Copyright 1961 : Broadcasting Publications Inc.

24 BROADCASTING, February 6, THAT WCKY SURE cooks u NEW IDEAS. IN CINCINNAT

Like it says ( "as" it says ?) in those perky Campbell Soup ads- "To make the best begin with the best." What they mean is, you have to start with a solid base and then add the gingers li and spices to make it taste so good they can taste it! Same thing in radio, too. Example - WCKY -the big Y from Cincinnati. Pretty good start but WCKY doesn't stop there. Comes now the frosting on the cake -a whole cook- book of new ideas to make Cincinnati sit up and beg. Some of them in programming; some in promotion; all of them reciped to whet the appetite of the army of

listeners who are sick -and -tired of the all - potatoes- and -no -meat diet in radio. Which is to say WCKY is an even better buy today. Talk it over with AM Radio Sales...

WCKY -RADIO IS SOME BUY! 50,000 WATTS-CINCINNATI

BROADCASTING, February 6, 1961 25 9 MORE ADULT EYES ARE ,GLUED TO WXEX -TV than any other station in the Richmond Petersburg Central Virginia Area

Most ADULTS in Richmond, Petersburg and Central Virginia watch WXEX-TV. ARB Ratings* show that WXEX-TV leads with 205 firsts in 387 telecast quarter- hours. That's a clear, positive lead ... 53% of the time! Station B trails with 37% ... and Station C with 10%. So if you want to SELL to adults (who, after all, buy EVERYTHING) then see us. Remember ... the BIGGEST BUYING audience in RICH- MOND, PETERSBURG AND CENTRAL VIRGINIA is the big ADULT audience ... and they buy what they SEE on WXEX -TV .. . "ARB, August 1960 WXEX-TV NBC -TV Basic: Tom Tinsley, President; Irvin Abeloff, Vice President. NATIONAL REPRESENTATIVES: Select Station Representatives in New York, Baltimore, Washington and Philadelphia; Adam Young in Boston, Detroit, Chicago, St. Louis, San Fran- cisco, Los Angeles, Minneapolis, Milwaukee, Cincinnati, Cleveland, Pittsburgh and Seattle; James S. Ayers in the South and Southwest.

26 BROADCASTING, February 6, 19`61

C SfiTTIB ROAD CASTI NG THE BUSINESSWEEKLY OF TELEVISION AND RADIO

February 6, 1961 Vol. 60 No. 6 PROGRAM LINEUP FOR FALL FORMS More action -adventure, new animation, less comedy in prospect as agencies skirmish for position on 1961 -62 network schedule Top -level negotiations between the tisers) program thinking. start of the negotiating season. Among tv networks and their advertisers and Advertisers These were among the other advertisers, duPont has settled prospects were on in earnest last week significant advertiser developments: on an hour show on NBC in Sunday, with the first broad outline of next Procter & Gamble apparently has 10 -11 p.m., that will feature a "pot- season's program schedule taking shape. decided to stick with ABC -TV for its pourri of quality" as expressed by a While it is far too early to deter- Rifleman program that appeared at one spokesman last week. In the hour will mine what the final line -up may be it is time to be headed for a CBS-TV slot. appear some dramatic shows, Project evident from preliminary planning that P &G, meanwhile, held fast to an hour 20's, and a few Iry Gitlin (NBC's pub- there will be more hour -long action ad- period (10 -11 p.m. on Friday) on lic affairs programmer) efforts. (Du- venture, a scattering of new animation ABC -TV. Reportedly under considera- Pont is dropping Show of the Month shows and less comedy programming in tion: Detectives or a half -hour show and June Allyson Show on CBS -TV). the 1961 -62 season. plus The Law & Mr. Jones or a new A report considered by some as "un- This year the start of network pro- hour show. likely": Possibility that the hour -long gram selling comes a full nine months General foods and its agencies Dinah Shore show on NBC-TV will be ahead of the time when the first of the were busily weighing their network line- cut back a half hour by Chevrolet Div. new fall schedule will be aired. up with a possibility held out that NBC - of General Motors, her long -time spon- Agencies with tv advertiser money to TV might wean business from CBS -TV sor. spend were penciling in program shuf- by offering the advertiser an entree in At the week's end, NBC -TV sealed fling and changes as they were received Wagon Train next season. In addition Purex' comeback on that network for and tentatively negotiated with network to General Foods' current half -hour next season by wrapping up the adver- officials. A composite sample of how situation comedy business on CBS -TV, tiser for five specials, one per month, 'the three -network 1961 -62 schedule most if not all of which is expected to October through February. Foote, Cone could look next fall appears in the chart continue next year, the advertiser has & Belding and Purex had been consider- on page 29. The program chart re- held talks with CBS-TV on slotting a ing a CBS-TV package that would have flects initial selling and program talk- new half -hour show, The Freshman, included some CBS Reports programs. ing proposals as received by agencies. starring Gertrude Berg (Four Star American Tobacco reportedly had pur- Though this program sequence is cer- Productions). But as yet the deal has chased the new half -hour Bob Cum- tain to be changed from week to week not been firmed. mings Show, a comedy slated for CBS- until well into the spring, it portends Though only two advertisers, P&G 1V. network (and to some extent, adver- and GF initial moves usually signal the Agencies From the agency quar-

A certain grant of radio -tv freedom The pay-off for broadcasting's historic coverage of the 1960 political campaigns began to be evident last week. During hearings on revisions of the political broadcasting law, Sen. John O. Pastore (at right), chairman of the Senate Communications Subcommittee, predicted broadcasters in 1964 would have at least as much freedom to cover campaigns as they had in 1960. He thought it a sure bet that the Congress would make permanent the 1960 suspension of the equal time law's application to presidential and vice presidential candidates. A day later President John F. Kennedy made Sen. Pastore's prediction look like a sure thing when he said, in answer to a question at his news conference, that he would agree to meet his opponent in television debates if he ran for re- election in 1964. The debates broadcasting law? Sen. Pastore thought that would be of 1960 were made possible by the temporary suspen- tougher to get. But he's willing to listen to arguments sion of the law. and will resume hearings later on, perhaps next month. What about total repeal of Sec. 315, the political See story page 58.

BROADCASTING, February 6, 1961 27 ter: J. Walter Thompson, a major net- ABC -TV -The Corrupters, Nevada work billing agency, indicated it was Shulton's salvage Police, new drama show Studio 61, "just about" starting its talks with net- Dr. Kate, Bus Stop, Kilimanjaro or works about programming efforts but The pilot of a film series that Safari, The Lawyer, The New Breed, had no commitments, Nearly every doesn't get regular airing isn't The Force, The Impatient Ones, The other major agency reported much the always wasted. Last, fall Shulton Circus (series of specials), all hour- same: few commitments, even fewer Inca examined more than 100 long shows; Top.Cat, Small Town D.A., pilots seen (apparently there are fewer pilots, bought five it considered The Hathaways or The Chimps (with pilots to be seen this year). the best and placed them on Peggy Cass) and Room For One More, As described by one agency official: the air in 85 markets as special all half-hour programs. This is the time for gathering "intelli- holiday programming between CBS -TV- Everglades, Defenders a gence" on what networks are offering Thanksgiving and New Year's. new drama hour as yet not named, The (or would offer) and which agencies Last week Shulton named Flam- Freshman, a new Bob Cummings ve- are interested in buying which shows, ingo Films Inc. to distribute the hicle. while evaluating the effect of potential five half-hour shows for syndi- NBC -TV - Big Tent, Portofino, buys. cation. Flamingo initially will of- Women in The Case, new Disney's Programming As drawn up from fer the five pilots to stations car- Wonderful World of Color (RCA re- numerous sources last week, this would rying the company's Screen Di- portedly has signed for half, via J. appear to be the networks' program rector's Playhouse anthology se- Walter Thompson), duPont Theatre, thinking: ries and then to other outlets. The Dick Powell Show, Cain's 100, 87th A continuation of the hour -long pilot films include: "The Won- Precinct, all of these a full hour. show trend. Most new hour series will derful World. of Little Julius," Highpoints Taking the highpoints be of action -adventure and include such with Eddie Hodges and Sam Le- in schedules by each evening and each shows as MGM -TV's Cain's 100, 87th vene "The Ring of Steel," with network: Precinct, Portofino (on international po- Margaret O'Brien; "Underwater Sunday: ABC-TV's big change is to lice) on NBC -TV; Defenders on CBS - Counterspy," starring Reed Had- peddle reruns of Maverick before 7:30 TV, The Corrupters, Safari, Nevada ley; "The Priest and the Parolee," p.m. The network is in doubt as to Police on ABC -TV. CBS -TV would ap- with Lloyd Nolan, and "Invasion whether it will continue at 7:30 with pear to be following the pattern al- by Three," with Chuck Connors. a new Maverick series or program ready set by ABC-TV and NBC -TV in something else, (Safari, for example). slotting hour shows throughout the Hour -long Bus Stop and Asphalt Jun- week, and in fact has called a morator- networks). Variety and public service gle, which are back to back, and run ium on any additional half -hour pilot programming probably will not change through 11 p.m., are new, the former production from "outside" producers, significantly. goes in next season, Asphalt is starting having enough already in the works for An extension of the "proven" at the tail end of this season. the next season. show. For example, CBS -TV is pre- CBS -TV thus far is firm Sunday, Trend to action -adventure. The pared to make new Gunsmoke series, lineup remaining the same. NBC -TV action -adventure trend, including imi- expanding it frpm. a half hour to an shuffle spotlights a new Disney hour, tators of the highly- popular The Un- hour (while repeating the half-hours), an open period at 8:30 p.m. unless touchables and 77 Sunset Strip as well there's talk of possibly making Ten- Dinah Shore is cut to a half hour and as the "police file" type program would nessee Ernie Ford, an hour rather moved back to 8:30. This would open the appear to lead "popular" programming than a half -hour long, on NBC -TV, way for another hour show that would next season. while ABC -TV is considering repeats butt up against the new "duPont Show." Agencies feel there'll be more ani- of Maverick 6:30 -7:30 p.m. Monday: There will be action on mation shows (among ABC -TV's ani- Probable return of feature film ABC-TV and a few minor changes on mations plans: return of The Flint - showing. NBC -TV is proposing this for CBS -TV unless To Tell the Truth and stones, Bugs Bunny and possible ad- its Saturday evening lineup starting at Pete & Gladys are yanked for a full dition of Top Cat and Calvin and the 9 p.m. (ABC -TV in the past has shown hour action program; and full revision Colonel); NBC-TV will have at least some features on Sundays as Film for NBC -TV (including retention only two different Disney presentations. Festival.) of this season's Americans). They see fewer total comedy shows Titles Titles of possible new shows Tuesday: Assuming ABC-TV keeps (this already is evident in the initial (with the network designated) have been Rifleman at 8 p.m., that night would programming proposals offered by the piling up. A sample: begin to look different at 8:30 with animated Top Cat followed by hour- long Nevada Police and The Corrupters. CBS -TV starts with Gunsmoke reruns, has a probable opening at 8 -8:30, will ARBITRON'S DAILY CHOICES retain most of the other schedule, though the Tom Ewell Show may be Listed below are the highest- ranking the American Research Bureau. These shaky. NBC-TV would juggle time television shows for each day of the ratings are taken in Baltimore, Chi- periods, drop its slot that had pro- week Jan. 26 -Feb. 1 as rated by the cago, Cleveland, Detroit, New York, grammed specials, add the new 87th multi-city Arbitron instant ratings Philadelphia and Washington, D. C. of Precinct or a similar type show. Date Program and Time Network Rating Wednesday: It's not certain whether Thur., Jan. 26 Untouchables (9:30 p.m.) ABC -TV 33,1 Hong Kong will fill the hour with which Fri., Jan. 27 Twilight Zone (10 p.m.) CBS-TV 23.3 ABC-TV starts Wednesday night, and Sat., Jan. 28 Gunsmoke (10 p.m.) CBS -N 33.5 the 8:30 -9 p.m. period is still open. Sun., Jan. 29 Candid Camera (10 p.m.) CBS -N 33.6 But Hawaiian Eye and Naked City Mon., Jan. 30 Danny Thomas (9 p.m.) CBS -TV 28.3 Tue., Jan. 31 Bobby Darin (9 p.m.) NBC -N 29.1 hours are slated to continue. CBS -TV Wed., Feb. 1 Naked City (10 p.m.) ABC-TV 25.4 is coming in with an action hour fol- Copyright 1961 American Research Bureau lowed by another hour show, possibly a dramatic hour. NBC -TV with its

BROADCASTING, February 6, 191 How next fall's tv network schedule looks now

7-7:30 7:30 -8 I 8-8:30 8:30-9 I 9.9:30 9:30-10 10 -10:30 I 10:30 -11 I Maverick ABC Reruns Safari or Maverick Lawman Bus Stop Asphalt Jungle (starts 6:30)

Dennis the Candid I What's? CBS Lassie Ed Sullivan GE Theatre Jack Benny Menace Camera My Line.

Disney's Wonderful SUNDAY NBC Dinah Shore DuPont Theatre World of Color

ABC Cheyenne Surfside Six Adventures in Paradise

To Tell Pete & Danny Andy Hennesey CBS The Truth Gladys Comedy? Thomas Griffith or other? or Action Hour? Auairs NBC The Americans Cain's 100 Dick Powell MONDAY Affairs

Rorifleman ABC Bugs Bunny Top Cat Nevada The Corrupters open

Gunsmoke Comedy or Dobie CBS I Tom Ewell Red Garry Moore Reruns Rifleman Gillis Skelton TUESDAY NBC Laramie 87th Precinct I Hitchcock The Thriller

Hong Kong ABC Hawaiian Eye Naked City or other?

I've Got CBS Action Hour? Drama? U.S. Steel /Armstrong a Secret

Price Is This Is Public NBC Wagon Train Per Como WEDNESDAY Right Your Life Affairs

ueABC Donna Real My Three Comedy or Guestward The Untouchables Ho Reed McCoys Sons Rifleman

Bob CBS Action Hour? Gunsl nger? CBS Reports Cummings

Disney Bachelor Ernie Ford Groucho Station THURSDAY NBC The Outlaws Cartoons Father I V2 or hour Marx? Time

The Chimps The ABC Flintstones 77 Sunset Strip Action Hour? (Peggy Cass) Nelsons

Gleason Rawhide Route 66 Twilight Defenders CBS Zone or?

Nanette NBC Big Tent Portofino Women in the Case FRIDAY Fabray

ABC Roaring 20's Lawrence Welk Fights

Have Gun I CBS Perry Mason Checkmate Gunsmoke Will Travel 1

Tall NBC Bonanza Feature Films SATURDAY an

high -rated Wagon Train hasn't dis- vary from a new hour -long Ford ve- at 9 p.m. on NBC -TV. The rest of the closed any radical changes that night. hicle to a revamped program or none program appears much as this season. Thursday: Reports make this a firm at all). Aside from these "tangibles," there's night for ABC -TV (except for 9:30- Friday: This night would see few the increasing practice of presentations 10 p.m.), but a questionable one for changes of significance other than made before agencies on basis of a CBS -TV (Gunslinger if it makes it in CBS -TV's uncertainty for 9:30 -10 p.m. script and story line instead of pilot. at 9 -10 p.m., and an action hour lead- and Defenders for 10-11 p.m., while There's another "unknown" quantity ing off at 7:30, with the new Bob NBC -TV's revamp includes the hour- now developing: many producers are Cummings Show at 8:30 p.m.) Even long Big -Tent starting at 7:30 and at quietly seeking advice and "direction" CBS Reports is not firm for that night. least two other hour shows -Portofino from prospective buyers before filming, NBC -TV is squeezing in a Disney car- and Women in The Case. and there are instances of advertisers toon at 8:30, it is said while the Ten- Saturday: The Saturday night line- financing pilots. These "trends" poten- nessee Ernie Ford and Groucho Marx up includes an open period at 8:30 tially could effect a marked influence situation appears to be sticky (reports on ABC -TV and feature films starting on a network's seasonal change.

(;)BROADCASTING, February 6, 1961 29 BROADCAST ADVERTISING AFA meets threats to advertising CRITICISM, WASHINGTON PROBLEMS OUTLINED, AD WEEK PLANS AIRED The two main problems facing the nedy already has shown he welcomes rantees freedom of speech and free- combined advertising industries- legis- the full and free expressions of ideas dom to petition the government for lative -regulatory pressures and the from American citizens on ways to redress of grievances. growing criticism of its role in the aid government and national progress, Rep. Bob Wilson (R- Calif.), partner national scheme-were met head-on he said he introduced his bill (HR 640) in a San Diego agency (Champ, Wilson Jan. 31 -Feb. 1 at the Advertising providing for tax deductibility as & Slocum), described the annual AFA Federation of America's third annual ordinary business expenses for ex- Washington conference as one of the mid -winter conference in Washington. penses incurred in advertising and most constructive steps in the history A number of legislators took part, other efforts to state a position on of the federation. Most legislators along with James M. Landis, special pending legislation or federal regula- consider good lobbying helpful in sup- assistant to President Kennedy in tions. Under Treasury Dept. regula- plying important points of view and charge of regulatory agencies and their tions issued in December 1959 such specialized information, he said. place in the government (see Landis expenditures are not deductible. James S. Fish, vice president of story, page 69) . Criticism Rep. Boggs criticized General Mills and AFA board chair- AFA unveiled its year -long plan to the Internal Revenue Service practice man, described advertising as "a tool present advertising's message to the empowering local agents to interpret of the American free enterprise sys- public through all media, starting with what constitutes unjustifiable expendi- tem." Commenting on the year -long Advertising Week Feb. 5 -12. This tures for lobbying purposes. "No inter- drive to build advertising's image, he project is being handled on a volunteer, nal revenue should have that authority," said the heads of the three tv networks cooperative basis but AFA plans to he said. He said the Bill of Rights gua- have contributed heavily in money to back it eventually with money and staff. George W. Head, National Cash Register Co., is national chairman of the 1961 Advertising Week -Year cam- Moving forward with advertising paign. McCann- Erickson Advertising Television along with other media sion, which both follows the wishes (U.S.A.) is task force agency. Daniel owes a basic responsibility to the of the people and leads these same J. Edelman & Associates serves as public-"keeping our national econ- people, at the same time must be volunteer public relations agency. omy moving forward," the Advertis- television which is free to tell all the "The goal of the campaign," Mr. ing Federation of America was told news including that of our basic na- Head said, "is to upgrade the public Feb. 1 at its mid -winter conference tional economy. Remove from tele- image of the advertising industry by in Washington (story above) by vision this important news and you telling of advertising's vital role as a Glenn Marshall Jr., WJXT (TV) remove from industry the output of major force in American business. Jacksonville, Fla., chairman of the its production lines." "We would never tell one of our board of Television Bureau of Ad- The TvB film shows the role of clients or our own companies that advertising. advertising and its ability to spur vertising their products or services one Introducing the TvB presentation progress. It was presented by Nor- week a year would be adequate. To "The Progress of Discontent" to man E. Cash, and George G. Hunt- achieve maximum effectiveness, adver- AFA, Mr. Marshall said, "televi- ington. tising must continuously, week after week and year after year, promote a better understanding of advertising." Message President Kennedy sent a mesage to Arthur C. Fatt, president of Grey Advertising Agency, New York, and AFA conference chairman, in which he voiced hope the conference would accomplish "its stated objective of establishing a closer relationship between government and your industry and create a better understanding of advertising as a dynamic force in the national economy." Donald H. McGannon, president of Westinghouse Broadcasting Co., and member of the AFA mid -winter conference committee, called on advertisers "to sell their products and what it means to America." He added that advertising "must not only demon- strate what it has been but what it can be." Among participants at a TvB break- Kenneth Laird, Tatham -Laird, Chi- Rep. Hale Boggs (D -La.), warned fast showing of its film, "The Prog- cago, and James S. Fish, General AFA that the taxing device is being ress of Discontent," were (I to r): Mills, Advertising Federation of used by the government for censorship Norman E. Cash, TvB president; America board chairman. purposes. Noting that President Ken-

30 BROADCASTING, February 6, 1961 Night people

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But wherever they are, whatever they're doing... radio is a constant companion. And a handsome share of this massive audience is within range of WSB. For Atlanta's 50,000 watt clear channel station has a night coverage pattern embracing 25,000,000 homes... 27 states.

"Clockwatchers" listeners hear lots of music, news of the latest happenings throughout the night, famous sports figures and important events, outstanding information and entertainment features. They hear this -all through the night. You can reach and sell this vast responsive audience of night people on WSB Radio's "Clockwatchers." Call Petry for information.

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BROADCASTING, February 6, 1961 31 help finance tv commercials. Millions tising and merchandising, Johnson's Wax, juvenile furniture, Transogram comes of dollars worth of air time and print called for higher advertising standards to MW&S from Wexton Adv., New space have been committed to the cam- and the need for business conscience. He York, where the advertiser last year paign, he said. cited a statement by Howard M. Pack- made its tv debut with multiple- market Dr. Steuart Henderson Britt, North- ard, company president, as a tv show was testing on spot. Fall plans include a western U. marketing- advertising pro- ending "amidst a clatter of tommy guns, campaign on top -rated children's shows fessor and author of the new book crashing black limousines, a dying gun in more than 50 markets. Additional The Spenders, recalled that "what 180 moll, dead gangsters and bleeding tv promotional programs are expected million Americans buy-or don't buy police." Here is Mr. Packard's state- to be announced at a later date. A -can determine what happens to our ment, "You know, our standard may major feature of all upcoming Transo- economy." He voiced concern that cost us business at times -but I really gram commercials will be the intro- those who attack the American system believe that it's worth it, long -term or duction of an animated character, have portrayed the advertising business short-term. Even if we get all the " Transy," as the company's brand - as a conspiracy to undermine America. business by sponsoring television like identifying symbol. He added that some 200 bills were that, I would rather not have it than proposed in Congress last year to deal be identified with such entertainment." with controls over almost every phase W. B. Murphy, president of Camp- Agency research role of marketing and advertising. bell Soup Co., said the consumer re- Exacting Ethics John J. Ryan, jects advertising "that shouts too loud debated by experts AFA counsel, said government officials or claims too much just as he is out Agencies owe it to themselves and now saddled with an exacting code of of patience with products that are of their clients to be active in all phases ethics may ask the same thing of busi- poor quality." of research, Dr. Donald L. Kanter, ex- nessmen. He took note of a Federal Morton J. Simon, associate AFA ecutive director of creative research, Power Commission ruling which holds counsel, warned that states "are going Tatham -Laird Inc., Chicago, said institutional advertising expenses can't to make a determined effort to retain Thursday in a debate on agency re- be considered reasonable and necessary - and protect jealously - their as- search involvement before the Chicago expenses of a business for the purpose sumed rights to attack and tax adver- chapter of the American Marketing of fixing rates. Finally, he cited the tisers from other states." Assn. need for legislation to nullify a "crip- AFA's mid -winter conference wound But Edwin J. Gross, president of pling IRS regulation against institu- up with a congressional reception. Gross Thumin Research Assoc., a St. tional advertising that was adopted last Louis market research firm, felt agen- autumn." Transogram plans tv spots cies should get out of market research Edward Gudeman, Undersecretary and confine research to their own prod- of Commerce, advised advertisers and A heavy tv spot campaign is planned uct advertising. other business firms to devote more for next fall by Transogram Co., New Dr. Kanter said his agency frequent- attention to foreign exports. He for- York, which last Friday (Feb. 3) ap- ly uses outside research firms to he merly headed Sears, Roebuck advertis- pointed Mogul, Williams & Saylor, New solve marketing problems for Tathar ing. York, as its new agency. A manufac- Laird clients, "but the question is real y Douglas L. Smith, director of adver- turer of toys, games, hobbies- crafts and not whether to use outside research facilities, it is how, when and for what purpose they can best be used." He said clients today expect imagination, Network television gross time billings creativity and depth from agencies in all phases of advertising, including re- Source: TvB/LNA -BAR search. "This requires effort in all NOVEMBER JANUARY- NOVEMBER stages of the research problem," he ex- 1959 Change 1960 Change 1959 1960 plained, "including definition, data ABC -TV $13,103,250 $15,841,960 +20.9% $112,384,714 $143,802,940 +28.0% processing, analyses and CBS -TV 23,458,970 23,563,839 + 0.4 242,420,221 250,934,013 + 3.5 interpretation NBC -TV 21,765,361 24,575,958 +12.9 213,837,126 226,949,294 + 6.1 report writing." He didn't feel this TOTAL $58,327,581 $63,981,757 + 9.7% $568,642,061 $621,686,247 + 9.3% could be achieved in all cases by firms MONTH BY MONTH 1960 outside the agency since matters of se- ABC CBS NBC TOTAL curity and client orientation are in- Jan. $13,260,010 $23,477,358 $20,980,897 $57,718,265 volved. Feb. 12,677,110 22,977,171 19,923,712 55,577,993 Dr. Kanter concluded that "it's the Mar. 13,487,460 24,043,799 21,072,164 58,603,423 client's prerogative to hire anyone he Apr. 12,701,240 22,580,032 20,642,038 55,923,310 chooses to research his product and May 12,876,050 23,209,917 19,414,264 55,500,231 keep him of his business June 11,948,700 22,062,832 18,959,323 52,970,855 informed July 12,529,660 23,442,997 19,805,457 55,778,114 progress and it's the agency's respon- Aug. 11,366,100 21,448,482 18,052,503 50,867,085 sibility to research the product and any- Sept. 11,875,080 21,103,437 18,436,653 51,415,170 thing else it needs to know to make *Oct. 15,239,570 23,024,149 25,086,325 63,350,044 sure it is doing a sound job." Nov. 15,841,960 23,563,839 24,575,958 63,981,757 *October 1960 figures revised as of Jan. 31, 1961. Mr. Gross argued that agencies' expansion into market research gets them NETWORK TELEVISION GROSS TIME BILLINGS BY DAY PARTS off the track from their original purpose Source: TvB/LNA -BAR -to create effective advertising for NOVEMBER JANUARY- NOVEMBER their clients and expose it in the most 1959 1960 Change 1959 1960 Change efficient media situations. He also felt Daytime $17,969,645 $21,651,460 +20.5% $184,704,925 $190,892,428 + 3.3% in Mon.-Fri. 14,219,118 17,880,879 +25.8 156,292,501 157,585,805 + 0.8 agencies have been handicapped Sat.-Sun. 3,750,527 3,770,581 + 0.5 28,412,424 33,306,623 +17.2 marketing research because of the cost Nighttime 40,357,936 42,330,297 + 4.9 383,937,136 430,793,819 +12.2 factor and the controversy over quality. TOTAL $58,327,581 $63,981,757 + 9.7% $568,642,061 $621,686,247 + 9.3% He didn't imply discredit to the basic integrity or correctness of such research,

32 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1 r'

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During 196 29 out of 30.-

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9ROADCASTING, February G, 10E1 33 College of the Air

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34 BROADCASTING, February 6, 1961 he said. But he feels there is a tendency for client research directors to question NIELSEN formation is in following order: program the validity of agency research since it name, network, number of stations, spon- was service that may have been thrown TOP 10 NETWORK PROGRAMS sor, agency, day and time. Candid Camera (CBS -175): Bristol -Myers in with the ad account and which the Tv report for two weeks ending (Y &R), Lever (JWT), Sun. 10 -10:30 p.m. client did not have the opportunity to Jan. 8, 1961 Dennis the Menace (CBS -167): Kellogg specifically choose and buy. TOTAL AUDIENCE (t) (Burnett), Best Foods (GBB), Sun. 7:30 -8 p.m. Instead, Mr. Gross said, agencies Gunsmoke (CBS -201): Liggett & Myers (DFS), Rating Remington Rand (Y &R). Sat. 10 -10:30 p.m. should devote their attention to basic Rank No. Have Gun, Will Travel (CBS -164): Lever (JWT), research in the mass communication U.S. Tv homes American Home Products (Bates), Sat. processes, particularly media effective- homes (000) 9:30 -10 p.m. 1. Rose Bowl Football ness, and on optimum ad expenditures My Three Sons (ABC -188): Chevrolet (C -E), Game 48.4 22.700 and qualitative research on consumer Thur. 9-9:30 p.m. 2. Wagon Train 40.0 18,760 Orange Bowl (CBS -178), L &M (DFS), Rise attitudes, so they can develop more po- 3. Sugar Bowl Football (SSCB), Anacin (Bates), Mon., Jan. 2, tent campaign strategy in pre- testing Game 40.0 18,760 12:45 p.m. to conclusion. advertising (post- testing should be 4. Tournament -Roses the Rawhide (CBS -202): Philip Morris (B &B). Na- Parade -NBC 39.3 18,432 client's job, he said) and counseling on tional Biscuit (M -E), Bristol -Myers (Y &R), 5. Gunsmoke 37.3 17,494 market and product research. Drackett (Y&R), General Foods (B &B), Col- 6. Orange Bowl Game 37.1 17,400 gate- Palmolive (L &N), Fri. 7:30 -8:30 p.m. 7. Rawhide 35.6 16,696 Real McCoys (ABC -171): P &G (Compton), Thur. Business briefly... 8. World Championship 8:30.9 p.m. Pro Football 33.8 15,852 Rose Bowl (NBC -150): Gillette (Maxon), Gen- Max Factor & Co., cosmetics, Holly- 9. 77 Sunset Strip 33.1 15,524 eral Motors (M -E), Mon., Jan. 2, 4:45- wood, and Fedders Inc., air condition- 10. Ed Sullivan Show 33.0 15,477 ers, Maspeth, N. Y., purchased partici- 7:17 p.m. AVERAGE AUDIENCE (t) Sugar Bowl (NBC -175): B. F. Goodrich (BBDO), pation in NBC -TV's The Americans, Wynn Oil (EWRR), Rating American Tobacco (SSCB), Colgate -Palmolive (Bates), Schick (Comp- making the new Civil War adventure - Rank °k No. (Bates), Mon., Jan. 2, 1:45- drama series a virtual sell -out. Max U.S. Tv homes ton), Whitehall Factor also bought into NBC -TV's homes (000) 4:28 p.m. Tournament of Roses Parade (NBC -180): Min- Michael Shayne and three of the net- 1. Gunsmoke 35.1 16,462 ute Maid (Bates), Mon., Ian. 2., 11:45 a.m.- 2. Train 33.6 15,758 work's daytime shows. Agencies: Ken- Wagon 1:45 p.m. 3. Rose Bowl Football yon & Eckhardt (Max Factor); Hicks Ed Sullivan (CBS -181): Colgate -Palmolive Game 32.5 15.243 & (Bates), Eastman Kodak (JWT), Sun. 8 -9 Greist (Fedders). Real McCoys 30.0 14,070 4. p.m. 5. Have Gun, Will Travel 29.7 13,929 The Doxsee Co., canned and bottled 77 Sunset Strip (ABC -174): American Chicle, 6. Rawhide 28.5 13,367 Whitehall (both Bates), R. 1. Reynolds clam products, Brooklyn, started a Len- 7. Candid Camera 28.1 13,179 (Esty), Beecham Products (K &E), Fri. 9 -lu ten season spot radio campaign yester- 8. My Three Sons 27.3 12,804 p.m. day (Feb. in 9. 77 Sunset Strip 27.2 12,757 5) eight major markets, Wagon Train (NBC-186): R. J. Reynolds (Es".y), 10. Dennis the Menace 27.1 12,710 except in New York where the spot Ford (JWT), National Biscuit (M -E), Wed. drive got underway last week. Other (t) Homes reached by all or any part of 7:30 -8:30 p.m. markets for the schedules of one -min- the program, except for homes viewing only World Championship Pro Football (NBC 180). ute live commercials are: Los Angeles, 1 to 5 minutes. Hygrade Food Products (Doner). Philip (t) Homes reached during the average min- Morris Inc. (Burnett), National Brewing Seattle, Detroit, Baltimore, Portland, ute of the program. (Doner), Liebmann Brewers (FCB), Falstaff Ore., Miami, and St. Louis. Agency: Brewing (DFS), Standard Oil of 1,idiana 1961, A. C. Nielsen Co. Smith /Greenland Co., N. Y. Copyright (D'Arcy), Standard Oil of Ohio (McCann. Background: The following programs, in Marschalk), Hill Bros. (Ayer), Theowre F. Schweppes (USA) Ltd., N. Y., is lining alphabetical order, appear in this week's Hamm Brewing (C -M), Mon., Dec. 2E., 11:45 up tv minutes in about 25 markets and BROADCASTING tv ratings roundup. In- a.m.-2:40 p.m. a smaller schedule of radio availabilities. Agency: Ogilvy, Benson & Mather, N. Y. foods, South Hackensack, N. J., has 1961. Other markets will be opened Illinois Bell Telephone Co. for the scheduled a radio spot campaign for when Argo plant starts producing in ninth consecutive year will sponsor the Lenten season, starting yesterday July. Agency: Dancer-Fitzgdrald-Sam- semi -final and final games of the Illi- (Feb. 5), through April 22, on six New ple, N. Y. nois high school basketball tournament York stations (89 minutes weekly) and on the afternoon and evening of March two Philadelphia stations (80 minutes Quaker Oats Co., Chicago, plans to 17 on a 10- station tv network. Agency: weekly). Commercials will be both live use tv spot drive in top 5U markets to N. W. Ayer, Chicago. and transcribed. Agency: Smith /Green- introduce a new product, "Life," pre- is -to- General Motors Corp., Fisher Body land Co., N. Y. sweetened oat cereal that ready also will use. spots on its Div., Detroit, in an unusual move, is eat. Quaker Corn Products Co., N. Y., is using tv network scheduling a spot radio saturation cam- existing daytime and nighttime spot in four cities to introduce a new vehicles has paign in the top 50 markets for approx- tv for Life. The product of seven packaged dehydrated this imately five weeks, starting yesterday line been heavily test -marketed since soups produced by C. H. Knorr Co., introduction of the hot cereal (Feb. 5). The division ordinarily con- marks the and Swiss -based enterprise cold cereal field. Prod- ducts campaigns only during the intro- German maker into the that is part of Corn Products' organiza- in April. Agency: ductory period of new GM cars in No- uct introduction starts tion. The company is building a soup J. Walter Thompson Co., Chicago. vember, but decided on a second effort plant in Argo, Ill. "Advance market- in spot radio to emphasize the theme: ing" program has been set up in Co- Grocery Store Products Co. (Gold A recent survey "Body By Fisher." lumbus and Dayton, Ohio, Syracuse, Medal Macaroni Div.) is starting an dealers concluded that this among GM N. Y., and Providence, R. I. It's re- intensive spot tv campaign for Gold was "a measureable asset." theme ported a "healthy schedule" of one - Medal noodles early in February in Adv., N. Y. Agency: Kudner minute filmed commercials has started Los Angeles, Tucson and Phoenix, Roman Products Corp., Italian frozen in each city to continue throughout through Cunningham & Walsh, L.A.

BROADCASTING, February 6, 1961 (BROADCAST ADVERTISING) 35 ley -Reed Co. (BROADCASTING, Jan. 2). It's just a separation -not a divorce The additions bring the firm's total number of national offices to 14. SCHICK RAZORS DESERT TELEVISION FOR PRINT MEDIA The Atlanta office will be managed The Schick Safety Razor Co. is not almost foolproof coverage." He em- by Frank A. Cason Jr., veteran south- displeased with television and is not phasized, however, that his company ern territory time salesman, while Rob- completely foresaking it. That's the was undecided at this point "what ert S. Dome, who formerly managed reassuring word for broadcasters from media we will use for the rest of the the Headley -Reed office in Philadelphia, a company spokesman in the wake of year." will assume that responsibility in the last week's announcement that the Schick started its print campaign new Philadelphia Bolling office. At the razor firm is dropping television en- last week and will use a minimum of same time the station representative tirely for the remainder of the first four large two -color ads in newspapers firm announced the addition of Edward quarter of 1961 and is placing the covering every major market in the R. Robbins, for the past 18 months major portion of its $3.5 million ad- country. This schedule is to be argu- national sales manager of KOCO -TV vertising budget into newspapers. mented by ads to run in six national Oklahoma City, to its Dallas office. The broadcasting media, still smart- magazines. ing from the recent decisions by the Schick decision The campaign is Also in advertising... Shell Oil Co. and the American Dairy being handled by Norman, Craig & Marketing study A new Assn. to devote all their 1961 advertis- Kummel, the firm's new agency as of merchandising report, "Marketing's New Target ing to print media instead of tv, had last week (BROADCASTING, Jan. 30). Mr. - 2,000 Store been hopeful that the Schick move was Siegel said the decision to switch media One -Stop Managers," prepared by E. B. Weiss, vice president not part of the same pattern. was made by Schick and not by N C & and director of special merchandising "This is not another Shell decision," K or the firm's old agency, Benton & William F. Siegel, advertising director Bowles. Schick's agency change was services for Doyle Dane Bernbach, is now available of Schick, said in clarifying his com- one in a series of recent shifts involv- to the trade. The report pany's position. "We were very pleased ing conflicts in razor product interests. covers some 2,000 giant chain store with the results from our sponsorship The latest report, called a "well -sub- units and suburban branches of depart- of the Witness program (CBS -TV) and stantiated rumor" by a high agency ment stores, and pinpoints the current Peter Pan Christmas Special (NBC -TV) official, has the Ronson lighter account trend of giving a great deal of auton- last year. We are not disclaiming use leaving Norman, Craig and Kummel omy to the managers of these stores. It of tv forever." and going to Doyle Dane Bernbach is the 15th in a continuing series of Mr. Siegel went on to explain that Inc. Ronson, whose electric shaver ac- studies on basic merchandising trends Schick's sales campaign for the first count is handled by Papert, Koenig, that DDB has published. quarter of 1961 will give away a free Lois, apparently felt that by taking on Young in Boston Adam Young Com- grooming kit containing a comb, clip- the Schick account, N C & K, which panies, radio and tv station representa- per, nail file, etc., to every purchaser only handled Ronson's lighters and tives, N. Y., has opened a branch office --. of the Schick 1066 razor. The razors accessories, had still created a product in Boston. Located at 129 Newbury et will be sold on a 14-day free money conflict. St., the office is managed by Jim Smith, back trial. The customer keeps the formerly of the New York office. Tele- grooming kit even if he returns the Bolling adds new phone: Congress 2 -1145. razor. two offices "We feel," Mr. Siegal went on to In a move to strengthen its overall Ad education The Advertising Fed- explain, "that newspapers give us the sales efforts, The Bolling Co. opened eration of America has sent a new most effective coverage for this type new offices in Atlanta and Philadelphia service bulletin, "School Advertising of campaign. We don't want to worry on Wednesday (Feb. 1), the same effec- Clubs Organization Guide," to 136 pro- about ratings and newspapers give us tive date of its acquisition of the Head- fessional member clubs. It also is being made available to schools. The potential for clubs exists in thousands of high schools and hundreds of colleges that do not already have them, A boy & his dog get bigger ad budget George T. Clarke, director of the AFA bureau of education and research, said. A relatively modest toy advertiser, tor of the toy manufacturing corn - The guide gives five pages of advice on Colorforms Inc., Norwood, N. J., pany, said the new budget reflects itc organizing, writing a constitution and $550,000 budget in tv in 1960, has 18% rise in business in 1960 as corn - listing source material available from announced an increase of 23% in its pared with an average increase of the AFA. 1961 advertising expenditures. 5% for the toy industry as a whole. Agency a la mode Wexton Adv. Ogden Kniffen, advertising direc- Colorforms' advertising is on a year - Agency, N. Y., has formed a fashion round basis, including a 52 -week division headed by Penny Morell and schedule on CBS -TV's Captain Kan- Mary Entrekin. The Wexton Fashion garoo three times a week and a spot Div. aims to attract a broad range of schedule on children's tv programs non -competitive men's and women's in 20 major markets. The commer- fashions, including all related products. cials, prepared by the company's Accounts supervised by Miss Morel) agency, Kudner Adv., New York, are Leonard Arkin & Son and Andrew feature Clarence, a boy, and Crom- Arkin, both of which have used net- well, a big, good-natured dog, who work tv in the past; Anne Fogarty spe- become involved in humorous situa- cial editions; Ellen Tracy, and Folker tions and finish off each commercial Fabrics. All appointed Wexton effec- singing "It's more fun to play the tive Jan. 1. Miss Entrekin supervises Colorforms way." a group that includes Burlington Tricot Fabrics Co.

36 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1961 Il "To us, consistency is most important ... and we have consistently "We are always confident that when placed a part of our budget with we recommend the Crosley Sta- one or more of the WLW Stations tions, our clients will benefit from for the past several years. We have the traditional Crosley service that received full value in return, in goes considerably above and be- terms of audience, service, and yond the call of media duty -from -than -average cooperation in better programs to promotions, behind - promotion and merchandising." the- scenes to on- the -air."

President Keelor & Stites, Southwestern Cincinnati, Ohio Blue Cross Agency for Cincinnati, Southwestern Ohio Ohio Blue Cross

BROADCASTING, February 6, 1961 37 alities type of station programming. RADIO'S STRENGTHS IN YEARS AHEAD Examples Mr. Barnett presented Blair & Co. pair see service, information, modified music a few examples of new services being provided around the country, includ- Radio strengths in the years ahead music programming appear to be fad- ing WABC New York's new recrea- were advanced last week by two "ra- ing or overlapping one another -so tional reports (taped report on ski con- dio doctors" who exchanged the stethe- that music programming has become ditions), KFWB Los Angeles' cam- scope for a crystal ball. modified and formula 40, rock and paign to put teeth into narcotics laws, The "doctors" -Wells Barnett, John roll, popular, classic and such designa- and a detailed discussion by Ben Strouse Blair & Co.'s stations operations man- tions have become outmoded. of WWDC Washington on the advan- ager, and George Skinner, director of Some of the "new" types of radio tages and importances of editorializing. radio programming services -were and their nomenclature as supplied by A point made by both men: it's time called in by the Radio & Television Ex- Mr. Skinner: stations asserted the key importance of ecutives Society at its weekly timebuy- The playing of top quality selections "public service" the "modern way." ing and selling seminar. with little or no talk, the programming For example, a one -minute announce- Their diagnoses: radio has an infor- of music of a wide range of interest, ment campaign can devote more ac- mational and personal importance for logging of music that is "middle -of -the cumulated time to public service more the average person, a service provision road" and "mature" and sprinkled with effectively than a dull 15- minute pro- that will continue and will increase in top musical numbers, etc., and finally gram devoted solely to one topic. the future; the single types of radio no- music, all -talk with the top person- The speakers said radio's new ways

I used to be a 150 -pound weakling, but look at me now...'

The startling change in health and ling ?" She replies: "Was I ever!," and now he notices, all right, even attractiveness that can supposedly be and the scene fades from the beach to the extent of chasing her around gained by regular workouts at a Vic to an office where a bespectacled the office as her voice goes on . . . Tanny Gym is depicted in a new Miss Jones, big- hipped and small "and now that I go to Tanny's -well, sophisticated manner that is itself bosomed, dawdles listlessly at her it's a good thing I'm in top physical a startling change from the straight duties, while the boss zips in and condition, because I have to run for hard sell of the company's previous out at an incredible speed. my life from those wolves in the tv advertising efforts. The new spots, "I was so tired all the time," office." which are making their tv debut this Miss Jones' off -camera voice ex- The spot concludes back on the week in New York, Chicago, Los plains, "and I was so unattractive beach. The interviewer is now down Angeles and other cities in which with my sloppy figure that the boss on the sand, in Miss Jones' arms Tanny health studios are located, walked by without even seeing me." and gazing adoringly at her, while were created by Jon Byk Adv., Hol- As she speaks, the pictured Miss she looks straight at the audience lywood agency. Jones in the office stands up and and asks: "Why don't you see Vic "We initiated the humorous ap- tries to stop her boss but he walks Tanny today ?" Time is left for a proach deliberately to make the gyms right through her without pausing. live local tag with a slide to fill out attractive to young executives and the minute of air time. career girls from offices as well as The Big Change "Then Mama The Tanny commercials utilize a the factory workers," Mr. Byk said. told me about Vic Tanny." Now new technique developed by Wonder- "You might say we hope these spots Miss Jones is in the middle of the land Productions, tv commercial pro- will add the white -collar group to gym, working out on all of the ma- ducer, and named "Wondermotion." the blue -collar crowd brought in by chines in extreme fast motion. "And Marvin Bryan, executive producer, television." the first thing I knew, there I was was reluctant to divulge the techni- How this appeal is presented can working out in that luxurious Vic cal details of the process, which best be explained by quoting from Tanny gym. My overweight hips makes characters move about at top one of the new commercials, "Miss lost their extra pounds, my bust speed, apparently without moving Jones." The spot opens on a beach became firm and youthful. I devel- their hands or feet. "Just say it's where a shapely gal in a swimsuit oped vim and vigor, too." a combination of a special camera is approached by a "man in the Back to the office, where a Miss technique plus optical printing," he street" radio interviewer. He asks Jones who is slim, gorgeous and no stated, "and that it virtually elim- her: "Miss Jones, is it true that longer wearing glasses is typing at inates any need for retakes, so it's you used to he a 150 -pound weak- a furious speed. The boss enters inexpensive."

Before Vic Tanny's At Vic Tanny's After Vic Tanny's Look at me now

38 (BROADCAST ADVERTISING) BROADCASTING, February 6, 1961 THE FLAIR IMAGE : YOUNG ADULTS LOOKING THEIR BEST -There's a certain flair about her these days - about her looks, about her clothes, her home, her life. She's charmed by a new world of charm and delighted by a new world of delights. She's one of millions of young homemakers who has the time and money to discover these new worlds.

And you can be sure of this : she's discovered FLAIR on ABC RADIO. GET ABC RADIO It's the one program that plays her music, talks her language. If you want to meet her, get FLAIR on ABC RADIO. FLAIR, Mon. -Fri. afternoons, starring Dick Van Dyke as host, introducing the people and ideas young America wants to meet, i.e., Jonathan Winters, Arlene Francis,

Bonnie Prudden, Boris Karloff. Margaret Truman. Harry Golden. Pamela. MA q1111 aft. One does not normally associate Admiral Richard E. Byrd with the great nuclear race of the last decade. And yet, it was his "know how" which helped provide the answers to possible uranium deposits in the vast uncharted regions of Antarctica. Past performance so often forms the basis for the accomplishments of tomorrow. And it's equally true in business ... the "know how" of quality- minded radio and television stations which is constantly reflected in ever increasing value to advertisers.

dallas radio & television aep...er«e The Stations With The "Quality Touch "!

SERVING THE GREATER DALLAS FORT WORTH MARKET The 0rt4,na1000 ßeDeeenlvór¢ BROADCAST SERVICES OF THE DALLAS MORNING NEWS

40 BROADCASTING, February 6, i61 and new uses would find a receptive- ness at advertising agencies, buyers finding that multiple-station buys are 10 advertisers, 7 agencies get RAB awards more effective 'than mere simple pur- Hundreds of jurors sifted hun- Orient Airlines (Campbell- Mithun, chase of the top station in that single dreds of nominees for the 10 "most Minneapolis), Schlitz (J. Walter market. effective radio commercials" in Ra- Thompson, Chicago), Winston (Wil- Said Mr. Skinner: dio Advertising Bureau's annual con- liam Esty, New York), Wrigley's "Instead of putting all the commer- test and three advertising agencies Doublemint (Arthur H. Meyerhoff, cials on the station with the top ratings, came up with two apiece in the Chicago). advertisers undoubtedly will learn they awards list: William Esty Co., New The list was pared down from 30 can do a more effective coverage job York, and two different offices of commercials that got sizable votes, by pinpointing their campaigns on a J. Walter Thompson Co. and because of increasing .entries in variety of stations that reach their spe- The winners, all to receive the the six-year old sweepstakes, jurbrs cific targets." This buying method, he RAB "Golden Record Plaque," picked 10 this year instead of eight warned, will require "more effort than listed alphabetically: as in years past, Kevin B. Sweeney, the present system ... but sales results RAB president, said. In the early should justify [them]." Budweiser (D'Arcy, St. Louis), days only a handful of commer- Agencies, he thought, also will spend Chun King (BBDO, Minneapolis), cials were nominated, but now the more time on presenting commercials Ford (J. Walter Thompson, De- number getting 100 or more votes more effectively. And he predicted the troit), L&M (Dancer- Fitzgerald- from the jury has quintupled. RAB's time will be approaching when radio Sample, New York), Lucky Strike "blue- ribbon jury" was made up of departments within agencies are "re- (BBDO, New York), Nescafe (Wil- 300 advertiser, agency and broad- vitalized." liam Esty, New York), Northwest cast executives. 9 Red L tv commercials shot for $30,000 in day commercials Mr. Horton holds the Red C-p -m, ratings come last, Nine new Red L frozen seafood din- L package and recites the same lead not ner spot tv commercials are being line, "Some people are buying my GB &B's Harris tells SCBA Red L frozen seafood dinners." placed in 13 U.S. markets in a satura- "Ratings and cost-per -thousand are tion tv campaign to capture the Lent The spots have been released in the market on WCBS -TV the last things we look at when buying period (Feb. 15 -Apr. 1) trade. New York and WNBC (TV) and soon will be seen station time," Peg Harris, media di- Smith /Greenland Co., New York, the rector of Guild, Bascom & Bapñglt, agency handling the push, used speed -up on such major outlets as WBZ-TV Boston, KDKA-TV Pittsburgh, WJBJ- San Francisco, told a meeting of flit. tactics to film all the commercials - Southern California Broadcasters Assii. range in length from 10 seconds to one TV Detroit, KYW -TV Cleveland and WCCO -TV Minneapolis -St. Paul. last month in Hollywood. ç nute -in one day, Oct. 30, 1960. "You can buy a dozen eggs two The total cost to the client for the spots, New animation process weeks old for 20 cents, or a dozen eggs including talent, was slightly less than with double yolks for 80 cents and $30,000. S/G estimates that if the will cut costs by 90% either way, you got a dozen eggs," ,she. commercials had been produced in the The Paul Garrison Organization, Los said. conventional manner the cost would Angeles, has been commissioned to do More important to GB &B timebuyers, have been greater -approximately $80; three television commercials for an un- she said, is information that will help an average -weeks shoot- 000 for three disclosed Helene Curtis product, using. them match the kind of people the ing time. "Montageograph," a new process de- product is made for and the kind of All spots feature veteran the movie to reduce animated motion pic- commercials the agency is using with Everett signed character actor Edward Horton, ture production costs by 90 %. the audience composition and program who relays to the audience, in a terse At a demonstration in New York format of the individual stations. and tongue-in -cheek manner, a message last week Mr. Garrison explained that At the luncheon, Walter W. Candy, the product. In all 10- second about the by making slides of his client's own president of the Los Angeles Commu- file of photographs and using slide pro- nity Chest, presented a plaque to SCBA jectors to make the film, the finished Chairman Cal Smith, general manager product averages a cost of $100 per of KFAC Los Angeles, in recognition minute of running time, as opposed to of the contributions of radio stations to about $1,000 per minute when an ani- the 1960 Chest campaign. SCBA also mation camera is used. received a citation for the efforts of its "Montageograph " 's principle? Slides member stations on behalf of Navy from two manually operated slide pro- recruiting. jectors are synchronized to a pre -recorded sound track and transposed onto Agency appointments... 16 mm sound film. The result is an Squirt Co. (soft drink), Sherman animated motion picture with wipes, Oaks, Calif., appoints Donahue & Coe. dissolves, other super-imposures and The company's budget is in excess of effects. optical $1 million with approximately $750,- Rep appointments... 000 in commissionable advertising, Actor Edward Everett Horton wears D &C reports. WGL Fort Wayne, Ind., to Venard, a sweater emblazoned with the Red L Auto Assoc. Inc., King of Prussia, Rintoul & McConnell Inc., N. Y. in this spot commercial for Red L Pa. (Volkswagen distributor for Penn- frozen lobster Newburg. "Let's have CKY Winnipeg, Manitoba, Canada: sylvania and Delaware) appoints Doyle three Red Ls and a tiger," Mr. Horton Devney /O'Connell Inc., N. Y., as U.S. Dane Bernbach, N: Y., to handle its exhorts the audience. rep. advertising.

BROADCASTING, February 6, 1981 (BROADCAST ADVERTISING) 41 Q THE MEDIA CBS -TV sales plan not completely new IF IT INCREASES BUSINESS, NETWORK SAYS, AFFILIATES WILL GAIN What appears to be a relatively new 5% rather than 2.5% of the gross time commercial in the winter and $1,800 concept of television station compensa- charges, and the station accordingly per minute during the summer. Agency tion is built into the controversial would be paid 30% -more or less commissions also are to be absorbed rotating -minutes sales format which standard network payment figure -of by the network. CBS -TV hopes to put into effect in its 5% of the gross time billings received CBS -TV officials conceded that "theo- late-morning program block (BROAD - from the advertiser. retically, at least," an affiliate would CASTtNO,. Jan. 16, Et Seq.) , it was CBS -TV officials said the only real not know what his compensation was learned last week. difference between this arrangement and going to be until the business had been Some veteran observers thought when the one in effect on Captain Kangaroo placed and carried and all the book- they first heard the compensation plan's is that the Kangaroo discount structure keeping done to determine how many details that it was totally new. CBS- is different and stations are paid at stations had carried it. But "as a mat- TV authorities reported, however, that 50% of the net rather than 30% of ter of practice," they said, the "stand- with variations it's essentially the same the gross. ard lineup" -the number of stations system currently used on their Captain They also emphasized that sales of which normally will carry the programs Kangaroo early- morning show. They Kangaroo have risen sharply -from a -will become evident fairly quickly acknowledged affiliates' compensation point near zero -since the current sales - and on this basis each affiliate can per sales unit under the new system and- compensation format was put into reasonably predict what his compen- would be less than now, but said if effect on that show. Obviously, they sation will be. the new sales format increases business hoped the new rotating- minutes sales Network officials said that despite by "a reasonable degree"-which they plan will have the same invigorating the storm blown up by station repre- fully expect -then in actual dollars the influence on sales- currently languish - sentatives and some stations in protest stations would receive more compensa- ing-in the 10 a.m. to noon period. against the rotating- minutes plan, they tions than is now the case. Absorbs Discounts In this period still are confident it will gain acceptance In its compensation features the plan the compensation format calls for the by affiliates. They acknowledged that network to absorb all discounts provides that stations carrying the late - earned some stations still are opposing it, but morning programs will be compensated by advertisers buying at the new one - said the number is diminishing and for network commercials, not by a minute rates. These may range as high speculated it would decline even fur- fixed -rate arrangement, but according as $700 ($800 maximum during the ther when the first advertising order is to a ratio which will depend on the summer months). The price to adver- submitted to the stations for clearanc total number of affiliates carrying each tisers is $3,200 per minute ($2,800 in As of late last week no order had bee show. In addition, one of the six com- summer). The talent portion of these signed, but it was reported that "good prices is pegged mercial positions available in each half - at $1,000 winter and prospects" are in negotiations. hour period (the first position) will be summer. Thus, the gross time charges Confidence Even with the pro - turned over to the affiliates for local -on which station compensation will and -con count where it stood last week, sale. be based -amount to $2,200 per minute officials voiced confidence that there The method of figuring station compensation was described to the affiliates as follows: "Each station's gross rate for a particular program in these pe- Every cloud has a silver lining riods [10 a.m. to 12 noon EST, Mon- Visiting FCC firemen can help broadcasters, Mr. Ruwitch said. FAB day through Friday] will be the pro- the membership of a state broad- membership now totals 99 stations - portion that its network Class A hourly casting association. At least, the including all but two of the state's rate bears to the total of Class A Florida Assn. of Broadcasters sub- tv outlets. hourly rates of all stations carrying scribes to this theory following on- Another indication of the in- that particular program, applied to the the -spot inspections of that state's creased interest, Mr. Ruwitch point- network gross time charges for all min- stations by FCC field teams (BROAD- ed out, was the attendance at a re- ute availabilities that are sold by the CASTING, Dec. 26, 1960). cent FAB board meeting in Or- network in that program. Compensa- As a result of the inspections, FAB lando. Every member of the 15- tion based on this rate will be in ac- membership now is the highest in man board was present-also a first. cordance with your affiliation agree- history with approximately 25 sta- Soon after the FCC teams -lead by ment... tions signing up in the past month. Broadcast Bureau Chief Harold Cow - For Example To explain what this And, a majority of these new mem- gill- appeared in Florida last month, meant, authorities cited a hypothetical bers can be attributed to the com- Mr. Ruwitch warned FAB member example: mission's activity, FAB President stations not yet visited that they Assume that 100 stations, represent- Lee Ruwitch said last week. were coming along with the type of ing exactly 50% of the total network "We thank them for it," the FAB questions being asked. rate card, clear for one of these pro- president, who doubles in brass as One such question: "Is your sta- grams. Say that one of those stations executive vice president -general man- tion a member of the state associa- has a network rate which amounts to ager of WTVJ (TV) Miami, said. tion?" This question was included, 2.5% of the total network rate card. The FCC inspections stimulated a it is understood, to enable the FCC If stations representing only one -half keener interest and a greater sense to determine if the licensee sub- of the rate card clear the program, of their responsibilities among state scribed to an industry code of ethics. the hypothetical station's rate represents

42 BROADCASTING, February 6, 1961 d THE

PfSING ALONG" EXTRAVAGANZA

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BROADCASTING, February 6, 1951 43 are not enough hold -out stations to amounts to "invasion" of the spot ad- imperil the plan from either an advertising field and also devalues all NAB tv code board vertiser's standpoint or the network's. television time through the lowered They also reported that a limited num- price structure it establishes. They also discusses `Iceman' ber of affiliates of other networks had object that the rotation feature of the Strong dialog that goes beyond tv's indicated interest in carrying the pro- plan- advertisers would be required to normal standards of good taste was grams under the new plan if it's remove their commercials around among reviewed Feb. 2 by the NAB Tv Code jected by the CBS-TV affiliates in their the various programs -would make nor- Review Board, opening a two -day markets. mal product protection at the local level meeting in Hollywood. The board The plan is scheduled to go into difficult if not impractical or impossible. viewed the Eugene O'Neill drama, effect Monday (Feb. 13). It was de- The programs currently in the two- "The Iceman Cometh," scheduled for vised to meet the problem of lagging hour block are December Bride re- distribution to 85 U.S. stations that sales during that two -hour period. Un- runs, Video Village, I Love Lucy re- subscribe to NTA's Play of the Week less the plan is accepted and attracts runs and Clear Horizon. The relatively series. additional business, President James T. few advertisers now using these pro- The drama was broadcast in New Aubrey Jr. told affiliates in a closed - grams under the traditional quarter - York Nov. 14, 1960 by the NTA- circuit talk 10 days ago, CBS-TV may hour sponsorship format are being given owned station, WNTA -TV, not an be forced to curtail its morning pro- the option of continuing on that basis NAB tv code subscriber. It brought gramming (CLOSED CIRCUIT, Jan. 30). for the life of their current contracts favorable comment from critics and Station representatives and affiliates or buying minutes at the lowered prices from the home audience, with only opposing the plan contend that it provided under the new plan. three of 500 letters describing the Ian-

Walker to quit NAB; Engineering Conference plans aired

NAB's Engineering Conference, major technical forum Three days of technical progress in broadcasting will of the broadcasting industry, will come under new direc- occupy industry engineers at the May 8 -10 Engineering tion after its 1961 session in Washington, May 8 -10, fol- Conference, held in conjunction with the NAB conven- lowing resignation of its longtime director, A. Prose tion. Basic plans were drawn up Jan. 30. Walker, as NAB engineering manager. Will Chair Meeting Mr. Walker will be presiding Mr. Walker will remain in the industry after his resig- officer at the Monday opening session, with Warren L. nation, effective May 16, it was learned but he has not Braun, WSVA- AM -FM -TV Harrisonburg, Va., as co- disclosed the new connection. NAB President LeRoy ordinator. George W. Bartlett, Mr. Walker's assistant, Collins accepted the resignation with regret Feb. 1. He will preside the afternoon of the first day with Ben- said Mr. Walker's loss "will be keenly felt by the associa- jamin E. Windle, WCLT -AM -TV Newark, Ohio, as co- tion and by the membership." ordinator. Presiding at Tuesday conference sessions will A former professor of mathematics and later an FCC be J. D. Bloom, WWL-AM -TV New Orleans (tv ses- employe, Mr. Walker joined NAB in 1953. At the FCC sion), with Jack Petrik, KETV (TV) Omaha, as co- he had been eastern supervisor of the Cone!red alert ordinator. project and was chief of technical operations, broadcast Leslie S. Learned, MBS, will preside at the Tuesday division, tv division and allocations branch. radio session with Clure Owen, ABC, as coordinator. During his FCC and NAB service he took part in the Andrew L. Hammerschmidt, NBC, will preside at the major international conferences dealing with broadcast- final session Wednesday with William S. Duttera, NBC ing, the last being the International Telecommunications New York, as coordinator. Union session at Geneva in 1959. He is international Luncheon presiding officers will be Virgil Duncan, chairman of the broadcast study group of CCIR, inter- WRAL -TV Raleigh, N. C., chairman of the NAB Broad- national technical study conference. He is a licensed cast Engineering Conference Committee; Frank Marx, radio amateur and registered engineer; senior member of ABC, and James D. Parker, CBS -TV. Institute of Radio Engineers and is associated with many In photo (1 to r) : Messrs. Bartlett, Windle, Petrik, other groups. Parker, Duncan, Walker, Duttera, Bloom and Braun.

44 (THE MEDIA) BROADCASTING. February 6, 1961 0 THE STANDARD OF QUALITY SOUND AND PICTURE IN VERMONT WCAX radio and WCAX -TV offer one of northern New England's major markets, centered on Burlington ... quality vehicles of entertainment ... quality vehicles of result- producing advertising. WCAX and WCAX -TV ARE NOW REPRESENTED NATIONALLY BY AVERY -KNODEL, INC., who are ready to tell you the full story of this market. WCAX broadcasts with 5000 watts on 620 kilocycles. WCAX -TV serves well over 100,000 families on low Channel 3. Buy the Burlington- Plattsburgh Area. Buy quality. Buy WCAX and WCAX -TV. For choice availabilities, call Avery -Knodel. ****************. guage as offensive (BROADCASTING, Dec. 5, 1960). NAB BOARD BEGINS MEETING At issue in the code group's discussion was the problem of code flexi- Collins to appear before group in Palm Springs bility in the case of "works of art." Complicating the problem is a clause as membership prepares to tackle big budget in the author's will that the drama cannot be edited and must be presented NAB's Board of Directors will take NAB's Distinguished Service Award. as written or not at all. The board up the association's million- dollar budg- Members are Odin S. Ramsland, KDAL was expected to reach its decision et at a series of winter meetings start- Duluth, Minn.; Messrs. Lindsay, Mar- Friday (Feb. 3). ing today (Feb. 6) at the El Mirador tin and Rogers, and Thomas C. Bostic, As the code group opened its meet- Hotel, Palm Springs, Calif. President KIMA Yakima, Wash. Messrs. Bostic ing Feb. 2 reports were heard from LeRoy Collins will make his board de- and Rogers are respective radio and tv Edward H. Bronson, director of tv but at the meetings, though he sat in- board chairmen. Last year's award code affairs for NAB, and his assis- formally with the radio and tv boards winner was Mr. McCollough. tant Harry Ward, on program monitor- when he was elected to the presidency NAB's Engineering Committee is ing activities; Stockton Helffrich, di- last Oct. 10. considering names for the annual NAB rector of the New York code office, Besides finances, the board will con- Engineering Achievement Award. Last on work with advertisers, agencies and sider basic organization problems. First year FCC Commissioner T. A. M. producers to see that tv commercials will be selection of a board chairman, Craven received the award. are made in compliance with code formerly held by the late Harold E. regulations, and Frank Morris, assis- Fellows in conjunction with the presi- Taft Broadcasting Co. tant code director for the West Coast, dency. After Mr. Fellows' death last on the cooperation he is receiving from announces stock earnings March a special three -man policy com- the 23 Hollywood producers of filmed mittee was named to guide association Board of directors of Taft Broad- programs who are affiliate code sub- affairs. Clair R. McCollough, casting Co. has voted a 10 cents per scribers in keeping their product in Stein- man Stations, share quarterly dividend plus 21/2 line with code provisions. The board was chairman of this % committee stock dividend payable March 14 to also viewed a number of film clips. and made almost weekly visits to Washington stockholders of record Feb. 15. Code review board chairman, E. K. headquarters. Mr. McCollough's name Net revenue for the third quarter of Hartenbower, KCM -TV Kansas City, has been mentioned the company's fiscal year (ending presided over the meeting. Other frequently for the board chair- Dec. manship, 31, 1960) was reported as board members present: Joseph Herold, a non -salary post. $3,082,588. Operating profit before depreciation KBTV (TV) Denver; Mrs. A. Scott The organization now headed by and amortization was Bul litt, KING -TV Seattle; President Collins includes four vice $1,359,448, with George net income of $458,190 Whitney, KFMB -TV San Diego, and presidents, with Everett Revercomb as (31 cents per share). Depreciation and Robert W. Ferguson WTRF -TV Wheel- secretary- treasurer. Between the Fel- amortizati totaled $324,943, leaving ing, W. Va. Gaines Kelley, WFMY- lows and Collins administrations Mr. a cash flo generated from TV Greensboro, N. C., and James M. Revercomb served as acting adminis- operations of $783,133 (53 cents Gaines, WOAI -TV San Antonio, Tex., trator. per share). This compares with 1959 were unable to attend. Also present third quarter net revenue of Budget Three committees will meet $2,866,943; from NAB were Charles Tower, operating profit before de- H. today to complete work on the associa- preciation vice president for television; Douglas and amortization of $1,357,- tion budget. Merrill Lindsay, WSOY 701; net income of $517,501 (35 cents A. Anello, chief counsel, Jack L. Perry, Decatur, Ill., is chairman of the radio assistant to the president, and John per share); depreciation and amortiza- finance group; W. D. Rogers, KDUB- tion of $201,108, leaving cash flow of M. Couric, manager of public rela- TV Lubbock, Tex., heads the tv finance tions. $718,509 (48 cents per share). The per group; the general finance committee share values were based on 1,488,186 comprises members of both the other shares outstanding. Radio Free Europe seeks committees. Two directors will not be able to aid from radio -tv take part in the board meetings, it was Court dismisses 'Hate' case Radio -tv stations are being asked to indicated at the weekend. Harold An indictment brought by the grand help promote the 1961 campaign of Hough, WBAP Fort Worth, notified jury of Riverside, Calif., against James Broadcasters for Radio Free Europe NAB he could not attend the sessions. A. Schulke, former vice president in during a two -week period, which began Arthur Hull Hayes, CBS Radio, will be charge of Paramount Television Pro- Feb. 1. Five filmed spots and five represented by J. M. Seward, also CBS ductions and KTLA (TV) Los Angeles, tv scripts and 17 radio appeals are Radio. was dismissed for lack of evidence among promotional materials available. Basic programming for the 1961 Thursday (Feb. 2) in the Riverside Ted Bates & Co. is volunteer agency NAB convention, to be held may 7 -10 County Superior Court. Mr. Schulke, for the Advertising Council; Donald H. in Washington, will be drawn up to- along with Pat Michaels, former KTLA McGannon, president of the Westing- morrow (Feb. 7) by the convention newscaster, and various city officials house Broadcasting Co., is chairman program group whose co- chairmen are of Elsinore, Calif., had been indicted of the broadcasters committee, and Mr. Lindsay and Dwight Martin, (BROADCASTING, Jan. 23) for conspir- Henry M. Scllachte, Lever Bros. execu- WAFB -TV Baton Rouge, La., respec- acy to commit slander in City of Hate, tive vice president, is campaign co- tive vice chairmen of the Radio and a program broadcast on KTLA Dec. ordinator. Tv Boards. The directors will review 11, 1959. The deputy district attorney As a special inducement four trips the convention plans. The Radio Board and deputy attorney general concurred to Europe, highlighted by a special visit meets Feb. 8, the Tv Board Feb. 9 and with the motion of Mr. Schulke's at- to the RFE facilities center in Munich, the combined boards Feb. 10, winding torney that "there was ... no evi- Germany, will be awarded to the two up the winter meeting. dence to connect (him) with any vio- radio and two tv stations doing the A convention subcommittee will pro- lation of law as set forth in the in- best promotional jobs. pose the name of the 1961 winner of dictement."

48 (THE MEDIA) BROADCASTING, February 6, 191 AN AMPEX FOR EVERY PROFESSIONAL NEED

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BROADCASTING, February 6, 1961 47 executive. Until he was named chair- CBS NEWS SHUFFLES AT TOP man of the news executive committee his duties cut across virtually the en- Sig Mickelson & John Day resign from network; tire range of CBS corporate interests, with special emphasis on FCC, con- Richard Salant & Blair Clark get new appointments gressional and other government relations. He also had been a member of the CBS editorial board for five years. The other shoe dropped at CBS News resigned "to take a post outside CBS Mr. Clark, 43, has been a CBS News last week. which will be announced shortly." Un- correspondent since 1953, first assigned The long- speculated realignment til that new position is announced, the to Paris. He covered the Geneva Con- there came with these developments: memo continued, "he will make his ferences in 1954 -55, returned to the Sig Mickelson, head office on the 20th floor" of the division -the top -level U. S. in 1956 as a key reporter on since its formation, resigned as presi- executive floor at CBS headquarters at CBS Radio's "Campaign '56," a week- dent; S. 485 Madison Ave., Richard Salant, who was in- New York. ly report on the 1956 presidential stalled last December elec- as chairman of Mr. Mickelson "will have our best tion campaign. His most recent assign- a top -level committee to oversee the di- wishes as he assumes his new respon- ment was as anchor man on the World sibilities," vision, was named president succeeding Dr. Stanton asserted. Tonight news series on CBS Radio. Mr. Mickelson, and Blair Clark, a The Mickelson resignation was effec- JFK Classmate correspondent, was named general man- tive Friday (Feb. 3) and the Salant ap- Mr. Clark was a classmate ager and vice president. pointment to succeed him goes into of President John F. Kennedy at Harvard. These top-level changes, revealed first effect today (Feb. 6). The Clark as- He started his career on the by CBS Inc. President signment, announced St. Louis Post Dispatch and then, after Frank Stanton by Mr. Salant, wartime in an inter -departmental memo also becomes effective today. service in the army, founded and an- and edited nounced Thursday afternoon, came two Mr. Mickelson, who joined the CBS the New Hampshire Sunday News, then days after John F. Day, news vice organization in 1943 as news editor of joined the Boston Herald - Traveler in president of the division, announced he WCCO Minneapolis, which then was 1950 as editorial writer. was resigning because the December owned by CBS, has become one of Mr. Mickelson, who is 47, taught reorganization had made his position broadcast journalism's best known journalism at the U. of Minnesota, "intolerable." Mr. Day implied that spokesmen, especially on such subjects Louisiana State U., Kansas U. and the creation of the executive committee as television and politics, and broadcast again at U. of Minnesota before he under Mr. Salant had left the division media's rights to "equal access" with joined WCCO. He moved to CBS in with two heads: while Mr. Mickelson print media in covering news events. New York in 1949 as director of pub- was continuing as president, he said, Speculation about possible changes lic affairs and added news to his direc- Mr. Salant was "in effect the head of in the CBS News operation have cir- torship in 1951. He has headed CBS the whole thing." culated ever since the ratings on CBS' News since its creation, first as vice If the division did have two heads, coverage of the political conventions president in charge and, since 1959, as it seemed clear that Thursday's changes last summer and the election last fall president. fixed all that. In taking over the presi- dropped sharply behind those of NBC. Mr. Day, whose resignation also was dency Mr. Salant obviously becomes the The speculation persisted even after the effective at the end of last week, said man responsible and the man in charge. creation of the news executive com- his complaint against "intolerable" Mr. Clark, as general manager and vice mittee under Mr. Salant last Decem- working conditions was aimed at the president-a sequence of titles which ber. organizational setup and not at Mr. he himself was reported to prefer over Mr. Mickelson was a member of that Salant or any other executive per- the more customary reverse order -be- committee, along with the presidents of sonally. comes No. 2 man, but with an author- other CBS divisions and Dr. Stanton Mr. Day said he had discussed with ity and responsibility extending con- and CBS Board Chairman William S. Edward R. Murrow, CBS News com- siderably beyond that held by Mr. Day Paley. Mr. Salant was empowered to mentator named last week to become as No. 2 under Mr. Mickelson. act for the committee between its meet- director of the U. S. Information Mr. Salant confirmed the added stat- ings. The committee has authority Agency, the possibility of taking a post ure of the job assigned to Mr. Clark. over the scheduling of CBS News pro- with USIA, but that nothing definite He also described Mr. Clark's duties as grams on the CBS Television and CBS had been set. He said he also had those of "the creative man who will Radio networks, as well as over the received "a couple of newspaper offers." worry about news coverage, about news news division's policies and operations. He indicated he planned to take his gathering and about news program- Mr. Salant, 46, formerly a partner in time "and see what's best to do." ming." Mr. Clark also will supervise the New York law firm of Rosenman, He joined CBS some six years ago public affairs programming as well as Goldmark, Colin & Kaye, joined CBS after an extensive newspaper career in- news operations. in 1952 as a vice president and general cluding service as managing editor of Clark's Choice Whether Mr. Day would be replaced in the new structure was a question to be decided by Mr. Clark. Mr. Salant said Mr. Clark "may decide later that he needs a no. 2 man -that's up to him." In his memo disclosing the changes President Stanton spoke warmly of Mr. Mickelson and his "many contributions to broadcast journalism and to the growth of CBS News," which he said "have been invaluable." Dr. Stanton's memo disclosed "with deep regret" that Mr. Mickelson had Mr. Salant Mr. Clark Mr. Mickelson Mr. Day 48 (THE MEDIA) BROADCASTING, February 6, still America's favorite cookie...

More and more renew +..' é very day for MY MY LITTLE MARGIE still beats all competition in her time slot

. . . NO. 1 IN 10TH RUN . . . 7.6 CHICAGO NO. 1 IN 6TH RUN 7.2 LITTLE MARGIE . . . as station after station keeps coming My Little Margie outrates programs such as I Love DALLAS. FT. WORTH Lucy, I Married Joan, Abbott & Costello. My Little Margie outrates programs such as Life of Riley, I Love Lucy, December Bride. back for MARGIE because audiences ask for her. Gale Storm NO. 1 IN 9TH RUN . 10.S RICHMOND My Little Margie outrates programs such as I IN 7TH RUN . 6.2 PITTSBURGH wins her way through 126 episodes into the hearts of December Bride, Amos 'n Andy, I Love Lucy. My Little Margie outrates programs such as Burns & Allen, Our Miss Brooks, Gale Storm Show. NO t IN STN RUN . 7.7 NEW YORK CITY America ... creates a friendly acceptance for sponsors and My Little Margie outrates programs such as Life NO. I IN 6TH RUN , . 12.2 MINNEAPOLIS of Riley, Our Miss Brooks, Abbott a Costello. My Little Margie outrates programs such as I Love Lucy, I Married Joan, Burns & Allen. their products. Now in 7th, 8th. 9th and 10th runs. Ratings NO. I IN 7TH RUN ... 8.2 DETROIT My Little Margie outrates programs such as I Love Source: ARB Nielsen are getting better all the time. Lucy, Life of Riley. NO. I IN 7TH RUN ... 10.1 BOSTON My Little Margie outrates programs such as Burns Available for strip programming & Allen, I Married Joan.

Another favorite Trouble with Father Starring STU ERWIN Entertainment for the whole lam,ly-130 amusing OFFICIAL FIIMS,INC. last -paced episodes- avmlable for syndication 25 Kest 45 SI., Mew 17M1 3s, Ii y, PI 7.0100

BROADCASTING; February 6, 1961 49 () the "Louisville (Ky.) Courier-Journal" shire Eagle) to Richard S. Jackson for ert Howsam and associates to TCA (owner of WHAS -AM-TV Louisville). $195,000. Mr. Jackson of Greenwich, Broadcasting Corp. for $575,000. TCA Mr. Day was the second high -rank- Conn. formerly was radio -tv vice presi- is owned by Townsend Corp. of Amer- ing network news executive to leave his dent for J. M. Mathes Inc. advertising ica which controls WKDA Nashville, post in recent months with criticism for agency and is now associated with the Tenn.; KNOX Fort Worth and KITE network policies. John Daly resigned Texaco Metropolitan Opera network San Antonio, both Texas. as vice president in charge of news and broadcasts. WBEC is on 1420 kc with KIVA (TV) Yuma, Ariz.: Sold by special events for ABC last November 1 kw. Harry C. Butcher and Floyd Odium to in a dispute with ABC -TV's decision KYFM (FM) Oklahoma City, Okla.: Bruce Merrill for $500,000- $550,000 to have some of its public affairs pro- Sold by Edwin P. Nall to Barney based on payment terms. Mr. Merrill is gramming produced by sources outside Groven for $28,000. Mr. Groven is president of Antennavision Inc., com- the network [BROADCASTING, Nov. 21, program director of WKLO Louisville, munity antenna operator in southwest. 1960]. Ky. Station is on 98.9 me with 1.5 kw. Consideration includes agreement not Broker was Hamilton- Landis & Assoc. to compete for five years in Yuma Changing hands WSAZ -AM-TV Huntington- Charles- County, Ariz., or Imperial Valley, ANNOUNCED The following sales of ton, W. Va.: Sold by Huntington Pub- Calif., areas. station interests were reported last week, lishing Co. to WJR Detroit for $6 mil- WLAP -AM -FM Lexington, Ky.: subjecto FCC approval: lion (see page 51). Sold by John B. Poor to William R. WRAW Reading, Pa.: Sold by Rob- WMAK Nashville, Tenn.: 50% sold Sweeney for $475,000 and agreement ert S. Réider and associates to Reading by Frederick Gregg Jr. and associates not to compete within 25 -mile area for Radio Inc. for $307,000. Reading Ra- to John R. Ozier for $25,000. Mr. 10 years. Mr. Sweeney is former stock- dio is comprised of William F. Rust Ozier, who will be chairman of Radio holder in WBNC Conway, N. H. Jr. and Ralph Gottlieb, who are also Nashville, operates an advertising KNDO (TV) Takoma, Wash.: Sold principal owners of WKBR -AM -FM agency in Nashville, as well as outdoor by Ralph Tronsrud to Leo L. Lyon and Manchester, WTSN Dover and WKBK advertising companies in the .area. He associates for $194,229 including pur- Keene, all New Hampshire; WAEB has also agreed to lend the company chase price of leased property at end Allentwn and WNOW- AM -FM -TV $50,000. WMAK, founded in 1948, of lease. Mr. Lyon and Hugh E. Davis York, both Pennsylvania. Charles operates with 5 kw on 1300 kc. are present employes of KNDO. Weed Weiland, a present stockholder of APPROVED The following transfers Television Corp., station representa- WRAW, will continue as a 15% stock - of station interests were among those tive, owns minority of buyer. holder in the purchasing company. approved by the FCC last week (for KHQL -TV Sterling, Colo.: Construc- WRAW is 250 w on 1340 kc. other commission activities see FOR tion permit sold by Bi- States Co. to WBEC Pittsfield, Mass.: Sold by THE RECORD, page 87). Richard B. Steuer for $2,195. Mr. Donald B. Miller and associates (Berk- KHOW Denver, Colo.: Sold by Rob- Steuer has an interest in KTUR Tur- lock, Calif. Assignment grant also included changes in facilities. Commis -N sioner Robert T. Bartley dissented. As a seller, your Networks, NABET reach agreement own opinion cannot National Assn. of Broadcast Employes & Technicians reached agreement with ABC and NBC on Wednesday (Feb. 1) for a new three -year contract. It pro- mean as much to a vides for an average increase in wages of approximately 5% during the first two years and an additional 1% for the third year. buyer as ours! The settlement was achieved after the contract deadline had expired on Tuesday and ABC had suspended ne- Our knowledge of actual sales, our experience and our reputation gotiations for six days (AT DEADLINE, Jan. 31). The proposed contract still lend weight to our opinion for reliability naturally greater must be ratified by almost 1,000 mem- than any seller can reasonably expect to be given to his own. bers at ABC and approximately 1,200 Selling ... or buying ... you would be wise to put your confidence at NBC. in Blackburn. Hundreds of satisfied clients have. Union negotiators, who had been meeting in Cincinnati, declined to give information on new contract details, BLACKBURN & Company, Inc. pointing out they were occupied with RADIO TV NEWSPAPER BROKERS working out the language of the pact. It is understood that average wages for NEGOTIATIONS FINANCING APPRAISALS technicians will rise from $190 to $200 weekly for the first two years and to WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Cassill Clifford 8. Marshall Colin M. Selph $202 for the third year. In other classi- Jock V. Harvey William B. Ryan Stanley Whitaker Calif. Bonk Bldg. fications of technicians and for other Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Henley Building Beverly Hills, Calif. employes covered by the contracts, the STerling 3 -4341 Financial 6-6460 !Actium 5 -1576 CRes,view 4 -2770 salary scales will vary slightly. Fringe benefits also were gained by

50 (THE MEDIA) BROADCASTING, February 6, 1961 0

is understood to be the 11th largest audience on the NBC -TV roster, commenced broadcasting in 1949. Both stations are affiliated with NBC. The pioneer clear channel, 50 -kw WJR (760 kc), is owned principally by the heirs of George A. Richards. John F. Patt is chairman of the board and Worth Kramer is president. The company also owns ch. 12 WIRT (TV) Flint, Mich., an ABC affiliate, which began operating in 1958 after a lengthy comparative hearing before the FCC. The $6 million consideration will be paid over a 10 -year period. The price is for all outstanding stock of WSAZ Inc. The sale is subject to FCC approval. Further expansion of WJR properties is under consideration. The sale was negotiated through Howard E. Stark. Seated at the contract -signing table are (1 to r) : Mr. Kramer, Mr. WJR officials sign to purchase WSAZ -AM -TV Patt, William D. Birke, Huntington Top officials of WJR Detroit and neer broadcasting facilities in the Publishing Co. president, and Hilda WSAZ Inc., Huntington- Charleston, Ohio, Big Sandy and Kanawha Riv- S. Long, secretary of the newspaper W. Va., met last week to sign the ers area, are owned by the Hunting- company. Standing (1 to r) : C. contract for the $6 million purchase ton Publishing Co. WSAZ, 5 kw on Thomas Garten, vp- general man- by WJR of WSAZ- AM -TV. 950 kc, began operating in 1939; ager, WSAZ Inc., and F. Sibley The West Virginia stations, pio- WSAZ -TV on ch. 3, covering what Moore, vp- secretary, WJR.

, -the union, including improved health and welfare and severance provisions at both networks and the institution of a STATIONS FOR SALE pension plan at ABC in the third year EAST SOUTH (NBC employes already are covered SUNNY SOUTH FULLTIMER- under the RCA pension plan). One BEAUTIFUL NEW YORK STATE $225,000.00 is the MARKET conditioning circumstance that The only fulltimer in a two- station, pension will be started sooner if ABC - Station potential $130,000.00 annu- semi -major market on the Gulf Coast. Paramount Theatres puts into effect a ally. Lends itself to absentee- owner- Rich market, station well in the plan for its other employes at an earlier ship, price $120,000.00 on easy terms. black, good terms to responsible buyer. date. WASHINGTON D. C. DALLAS CBS, which holds a contract with the 1737 DE SALES STREET, N.W. 1511 BRYAN STREET international brotherhood of Electrical EXECUTIVE 3 -3456 RIVERSIDE B -1175 Workers for technicians and allied em- RAY V. HAMILTON H. DEWITT 'JUDGE' LANDIS JOHN D. STEBBINS ployes, is scheduled to resume talks in JOE A. OSWALD Washington, D. C. today (Feb. 6). WEST COAST Formal negotiations were recessed last MIDWEST week. This contract, which covers 1,100 PACIFIC NORTHWEST FULL. MOUNTAIN STATES VHF -NBC workers, also expired last Tuesday but T1 M E R-$160,000.00 NETWORK negotiators agreed to talk beyond that Fulltime Northwest radio station with good frequency and power. Heavy date. Grossing over quarter million, excel- fixed assets including land and build- lent film contracts, making money and ing go with sale. 1960 cash flow in growing -$350,000.00 cash or $400,- excess of $30,000.00. Total price Some reductions listed 000.00 terms 29% down. $160,000.00 with $60,000.00 down and on WPAT -AM -FM card CHICAGO long terms on balance. 1714 TRIBUNE TOWER SAN FRANCISCO WPAT-AM -FM Paterson, N. J. -New I I I SUTTER STREET DELAWARE 7-2754 EXBROOK 2 -5671 York has sent out ratecard No. 15 fea- RICHARD A. SHAHEEN turing new buying flexibility, some JOHN F. HARDESTY price reductions and a big file -size format printed in three colors. Whereas advertisers formerly could buy only program participations and NATIONWIDE BROKERS newscasts, now they are offered in addi- RADIO & TELEVISION STATIONS NEWSPAPERS tion a run -of- schedule announcement NEGOTIATIONS APPRAISALS FINANCING plan, plus five- minute newscasts. "Sta- Ismon!

BROADCASTING, February 6, 1961 (THE MEDIA) 51 C tion Selected Announcements," the ROS plan, sell at a flat, net rate of $50 The uplifters are `insolent charioteers' for one minute, 48- announcement mini-' mum schedule and 455 maximum. Day- SARNOFF HURLS SPEAR AT CRITICS OF 'POPULAR TASTE' time newscasts have been reduced from $140 to $125 and nighttime newscasts A sharp attack was delivered last week and indeed whether it should buy things are down from $180 to $160, both at by Robert W. Sarnoff, board chairman it doesn't need .. . Responsibility ac- the 1 -64 -time minimum. Program par- of NBC, against critics of "popular Mr. Sarnoff ticipations and fixed- position announce- taste," because, in actuality, they "feel knowledged that "those of us who de- ments range from $40 for an 11:30 contempt for the public." pend upon the public favor have a right, p.m. -6:30 a.m. minute to $125 for a Mr. Sarnoff spoke to the annual con- even a responsibility, to try to lead and fixed minute in the 7 -11:30 p.m. Gas- vention of the National Automobile influence public taste." But he pointed light Revue, both at the 1-49 -time fre- Dealers Assn. in San Francisco last out that "We can only propose; it is quency. All rates are for simultaneous Tuesday (Jan. 31). He drew a parallel always the public that disposes, and am and fm broadcast. between the automobile and broadcast- rightly so." ing industries, noting both had been Mr. Sarnoff told the automobile deal- castigated by "the insolent charioteers ers that radio and television shared the KBUY returns to CBS who ride roughshod over such scorned deep impact of the automobile as "per- after interim with MBS manifestations of popular taste as tail sonal instruments of technology that fins or westerns." He added: have done so much to transform man's KBUY Amarillo, Tex., rejoins CBS "They profess great concern for the relationship to the world around him." Radio Feb. 6. public and the public interest-as long "It is a free competitive enterprise The station, acquired by KBUY Inc. as they can presume or prescribe what that has made possible the automotive in May 1959 and sold in September the public ought to want. Essentially, industry's phenomenal growth and con- 1960 to Giles E. Millers Gemco radio they feel contempt for the public be- tinuing contribution in the United States stations group, had been affiliated with cause they regard it as a patsy for and has enabled us to lead the world in MBS in the interim. KBUY is on 1010 hidden persuaders, a pawn in the hands this field," Mr. Sarnoff asserted. "By the kc with 5 kw daytime and 500 w night- of industrial intriguers and the manipu- same token, it is freedom of broadcast- time power. Gemco also owns KOKE lators of Madison Avenue. ing as an advertising -supported medium Austin, Tex. "They pay us an impossible compli- that has developed American television CBS, in announcing the re-affiliation ment. It is one of their articles of faith and radio as the most flourishing in the agreement, said KBUY is the fifth sta- that the public can be made to buy what world, not only for the range and vitali- tion to return after disaffiliating in the it doesn't want, or doesn't need. The ty of its programming but for construc- past two years. public is the best judge of what it needs, tive benefits to our economy as a whole."

EQUIPMENT & ENGINEERING

frequency spectrum, the path of the RADIO SPECTRUM MOVING INTO LIGHT optical carrier will be a straight line, except that it can be turned in any Coherent light maser promises new relay space direction by reflecting mirrors. The information- handling capacity of coher- Bell Telephone Labs thinks it may or conduits for ground communication. ent light is millions of times greater Dr. Ali Javan, who proposed and in- have the answer to the increasing de- than that of radio waves. vented Bell's maser, said it's possible mands for more channels of communi- According to the Bell scientists, their in a revolutionary device called for a light beam transmission system to cation next big step is to develop adequate replace some day the present coast -to- the Continuously- Operating Gaseous methods of modulation before light Demonstrated coast coaxial cable system for network Optical Maser. at a news beams can come into general use in conference in New York last Tuesday tv programs. communications. (Jan. 31), the "planned scientific dis- The principles of optical masers were covery" generates an extremely high first described in 1958. Last year Bell frequency beam of light which may in Labs and other research organizations Overseas tv object a decade develop into a major carrier of introduced optical masers made of tv programs and telephone conversa- crystalline Solids (BROADCASTING, July of satellite plan tions. 11, 1960), but they were capable only Bell Labs' new maser (microwave of pulse -type operation at huge expen- Transoceanic television by mid -1962 amplification by stimulated emission of ditures of power. is the object of a new communications radiation) operates on less power than Simply described, the gas maser satellite project underway at the Na- an ordinary light bulb and continuous- achieves its effect through interactions tional Aeronautics & Space Administra- ly produces a coherent beam of infra- between helium and neon atoms en- tion. red light. The continuous operation, closed in a glass tube about 40 inches The program became known when which was not possible with solid state long. The helium atoms are excited to the federal space agency invited bids masers, is achieved through a mixture a high state by a continuous electrical from representatives of 41 companies of helium and neon gas. The light discharge at radio frequencies. The in a meeting Jan. 24. beam, in terms of bandwidths, repre- excited helium atoms transfer their Bids from commercial companies to sents a 1,000 -fold increase in tv chan- energy to the neon atoms by colliding build the satellite were requested by nels. with them. The "stimulated" neon March 6. Bell scientists visualize the possibility atoms radiate this energy -on com- The new NASA project proposes to of using the gas maser for communica- mand-as a highly coherent stream of launch an 85 -pound active communication through outer space, between air infrared light. tions satellite by mid -1962. The satel- and spacecraft and through long pipes Lying in the infrared portion of the lite would be used for tv, teletype and

52 BROADCASTING, February 6, 1961 Eschew the Straw

FARMING is as old as getting up before break- Radio blankets some of the richest farming area fast, or older, and there are those whose in the world, including 25% of all the Grade ideas about farmers haven't changed since they A land in the U.S. We start early (5 A.M. last saw the sun rise. One finds no more straw - daily) to supply farm service information and chewing hayseeds in Iowa than in a rush -hour entertainment. Last year we had more than subway crowd. Don't be misled by attire. 100 farm sponsors, 25% of them with us ten

years or more. Our farm service department is Iowa farmers are big businessmen, even staffed by three full -time college graduates, all though they wear few white -on -white shirts born and raised on farms. Even in moments while working. They operate some 190,000 of stress none chews straws. farms whose average size is 185 acres. They till only 1.89% of the total land area in the con- WMT -CBS Radio for Eastern Iowa. Na- tinental U.S., yet Iowa ranks second among tional representatives, The Katz Agency. the states in total value of agricultural and live- Affiliated with WMT -TV, Cedar Rapids - stock production (hogs, 22% of U.S. total; Waterloo; K -WMT, Fort Dodge; WEBC, corn, 19%; oats, 18%; soybeans, 12%). Duluth. Average gross income per farm in 1959 was 68% above the national average. For the first nine months of 1960 total gross income was $1,808,592,000 -up 5% over the same period of 1959.

Farms are becoming highly mechanized; they grow bigger; fewer people are needed to run them; folks move to town and find jobs in business and industry. Iowa now outranks half the states in number of manufacturing plants.

Iowa's population increased 5.2% in the last decade. The increase in WMT's home county (Linn) was 31.3%; in Waterloo's county (Black Hawk) it was 21.9%. Other Eastern Iowa counties in our coverage area also show gains above the state average.

We're carrying the torch for farmers because we like torches and farmers -and WMT

53 ,BROADCASTING, February 6, 1861 data transmissions. It would be launched Record high output seen In NASHVILLE in a comparatively low orbit (650 miles to 3,400 miles) and it would be used for electronic industry to communicate between the east coast Output of the electronic industry You Sell the of the United States and the west coast will reach a new alltime high in 1961 of Europe. It would circle the earth despite a temporary slackening in eco- once every three hours. nomic expansion and recent weakening Negro only if you Among the requirements were that of consumer durable goods markets, ac- it be capable of handling 3 mc band- cording to the U. S. Dept. of Com- width, that ground -to- satellite frequen- merce. On the basis of industry data, Buy WVOL . cies be 400 -500 mc, and satellite -to- the department predicted factory out- .. ground frequencies be 2200 -2300 mc. put will pass the $6.8 billion mark this Also recommended was that ground year with components output also in- stations be equipped to convert Euro- creasing. Electronic research; develop- Rounsaville Radio pean tv standards into U. S. standards ment and test expenditures will add an- and vice versa. other $2 billion, it was predicted. In expanding Nashville 124,000 Negroes spend NASA's communication satellite ex- Noting that electronic industries com- $82,400,000.00 annually on consumer goods. periments thus far have involved two prise one of most rapidly Metropolitan Nashville is 31.4% Negro. It's the growing Echo, a 100 -foot alumi- definitely a big spending market! And you launchings of sectors of the U. S. economy, the Com- reach them only with Rounsaville Radio's nized sphere for reflected radio trans- merce Dept. reported industry output WVOL -only all Negro- Programmed station missions. The U. S. Army has launched of radio receivers along with sales may in Nashville. Top rated by both Pulse and Courier, an active space relay which run below the "very high levels of Hooper (as are all Rounsaville Stations !) Call uses tape recording of messages for 1960." Total consumer radio -tv re- or write today for the full story on WVOL, storage until triggered by ground sta- ceiver output last year ran $1.83 bil- and the entire Rounsaville Chain. Repre- tions. The NASA "Relay" satellite will lion compared with $1.79 billion in sented nationally by John E. Pearson, in the operate on "real time," or instanta- 1959, the previous alltime high. Southeast by Dora- Clayton. neously. Rounsaville Radio reaches First Hurdle Meanwhile, President 1,433,915 Negroes in six Minimum of two channels Kennedy's nomination of James E. major markets with $824,- 000,000.00 annual spend- Webb to be NASA administrator needed by tv in 1980 able Income. A proper part cleared the first hurdle on Thursday Future requirements of communica- of your budget must go to when the Senate Space Committee ap- Rounsaville tion facilities were detailed in a paper Radio or you his miss this growing market. proved appointment presented last Wednesday at the Ameri- Rounsaville Radio speaks Mr. Webb, 54, is former director of can Institute of Electrical Engineers with believability, pro- the Bureau of the Budget and former winter general meeting in New the Negro with York. gramming exclusivély to Negro undersecretary of State, both under talent and personalities. No one does a better job On the topic of "Satellites Go Commer of reaching the Negro than we do at Rounsaville President Truman. An attorney, he cial-For Communications," H. EdwaroW Radio. was a member of the 1958 -59 Draper Weppler, radio engineer, American Tele- HAROLD F. WALKER -V.P. & Nat'l Sales Mgr. Committee studying the U. S. military phone & Telegraph Co., spoke of fre- is Sell the Negro in these Six Big Markets assistance program; president of Ed- quency requirements in the year 1980: ucational Services Inc. of Watertown, with ROUNSAVILLE RADIO "A requirement for video transmis- Mass., and Washington, D. C. (a non- Buy One or All- Discounts with Two or More! sion channels for closed circuit and net- profit foundation devoted to improving work television is clearly indicated. A WCIN-CINCINNATI. 5000 watts. Reaches 170; the study of physics in secondary 000 Negroes, who spend $140,528,670 annually conservative estimate is that by 1980 a schools and universities); is director and minimum of two video channels will be WLOU -LOUISVILLE. 5000 watts. Reaches 158,- -McGee 000 Negroes, who spend $127,405,400 annually assistant to the president of Kerr needed in each direction between the Inc., and is a director of WVOL-NASHVILLE. 5000 watts. Reaches 124,- Oil Industries United States and major world centers 000 Negroes who spend $82,400,000 annually McDonnell Aircraft Corp. . By the turn of the century interna- WYLD -NEW ORLEANS. 1000 watts. Reaches Sen. Robert S. Kerr (D- Okla.) is tional telephone calls are expected to 294,700 Negroes, who spend $218,483,000 annually chairman of the space committee. reach several billion annually." WTMP -TAMPAST. PETERSBURG. Reaches 129,000 Negroes, who spend $66,180,620 Mr. Webb will succeed Dr. T. Keith annually Glennan who resigned Jan: 20. 63 RCA scholarships KRZY- DALLAS -FT. WORTH. 500 watts, 730 on the dial. Reaches over 350,000 Negroes who New Mycalex insulation RCA has awarded 63 undergraduate spend 80% of income on consumer goods. scholarships for the current academic FIRST U.S. NEGRO- PROGRAMMED CHAIN A new high -performance electronic year. A total of 27, each carrying an FIRST IN RATING IN 6 BIG MARKETS insulation called Supramica 620 `BB" has been introduced in New York $800 grant, has been given to under- by its manufacturer and developer, the graduate students majoring in science, Mycalex Corp. of America, Clifton, music, business administration, drama N.J. The company's president, Jerome and television programming. The others, R Taishoff, noted that the newly -de- including 30 science teacher scholar- veloped product operates at 1,200 de- ships and 2 RCA Institutes scholarships, grees F., molds to intricate shapes with vary from $250 to $1,200 each. Recipi- superior accuracy and provides a true ents, other than those granted to gradu- ROUNSAVILLE hermetic seal. Mycalex produces vari- ates of RCA Institutes, are selected by ous products in ceramoplastics, glass - their respective school officials and the RADIO STATIONS bonded mica and synthamica insula- RCA educational committee reserves 3220 PEACHTREE RD. N.E., ATLANTA 5, GEORGIA tions. A major constituent of the new the right of final approval. RCA also ROBERT W. ROUNSAVILLE HAROLD F. WALKER of Owner -President V. P. A Nat'l Sales Mgr. item is Synthamica 202, a synthetic has given unrestricted contributions JOHN E. PEARSON CO. DORACLAVTON mica and a product of the Synthetic $500 to each of the schools maintaining Nat'l. Rep. Southeastern Rep. Mica Co., a division of Mycalex. the scholarships.

1961 54 (EQUIPMENT AND ENGINEERING) BROADCASTING, February 6, Dedicated Service

AMERICAN HEART ASSOCIATION tR,

1-foward W. HIakeske4ward 1960

WCSH -TV

for the dedicated effort and interpretive skill exemplified in the program, "Close to the Heart ", telecast February 21, 1960. This film, describing local heart research and demonstrating the accomplishments of medical research, is an inspiring example of what an independent station can achieve in ful- filling its public service responsibilities. It is judged to be the outstanding television program of public interest in the cardiovascular field during the past year.

(41, 44.mitk_____ Chairman, Awards Committee, American Heart Association President, American Heart Association

WCSH-TV Awarded to WCSH -TV "for the dedicated effort and interpretive skill exemplified in the NBC for program 'Close to the Heart' telecast on February 21, 1960." 6 PORTLAND An inspiring example of the public service MAINE rendered to the people of Maine by WCSH -TV BROADCASTING and one reason why it is the leader in the SYSTEM

Portland market. WCSH- TV -16), Portland WLBZ- TV -(2), Bangor WCSH- Radio, Portland Your Weed representative will be glad to give WLBZ -Radio, Bangor you the other reasons. WRDO- Radio, Augusta

BROADCASTING, February 6, 1961 55 INTERNATIONAL RENEWALS, BEER ADS BEFORE BBG CKPG -TV start authorized Canadian stations to be questioned on program content CKPG -TV Prince George, B. C., has been authorized to be- Canada's Board of Broadcast Gov- gramming policies by the BBG. gin telecasting on ch. 3. Delay ernors has summoned CKEY Toronto, Wide Interest BBG's hearings will in granting its license, applied CKOY Ottawa, and CKLW -TV Wind- be followed with interest not only by for early in 1959, was due to an sor, Ont., to appear Feb. 22 at Ottawa broadcasters, but also by parliamen- investigation by the Board of for a review of their programming in tarians. Pressure is growing at Ottawa Broadcast Governors as to the the past year to determine if they are for an investigation of the BBG, espe- broadcasting needs of the area. carrying enough Canadian content in cially its chairman, Dr. Andrew Permittee is CKPG Ltd. programs. Stewart, on allegations the board's rec- The same day BBG will hear discus- ommendations for television station sions on proposed changes in radio and grants have favored newspaper and television regulations on beer advertis- broadcasting station groups over those $80.1 million granted ing. Such advertising is now permitted with fewer commercial interests in tele- CBC, up $10.3 million in Ontario, Quebec and Newfoundland. vision. The biggest controversy to date Proposed regulations would limit the has concerned the grant of a second Canadian Broadcasting Corp. will re- commercial announcement to 12 sec- Toronto television station license to a ceive a grant of $80.1 million from the onds with a three -second bridge between group which owns the Toronto Tele- government for the fiscal year 1961 -62, program and announcement. gram, an evening daily, with leanings up $10.3 million from the last fiscal An audio announcement could men- towards the Conservative party now in year, according to estimates Jan. 26 tion either the sponsor's name and power at Ottawa. Dr. Stewart probably announced by Finance Minister Donald product, or simply the product. Ex- will be summoned before the Parlia- Fleming at Ottawa. amples given by BBG: "This program mentary Committee on Broadcasting to The increase is for operating and is presented with the compliments of answer opposition charges that the tv capital expenses of both the radio and the ABC Brewery," or with the last recommendation was arranged before television services of CBC, resulting three words changed to "the ABC the hearings at Toronto last March. mainly from higher costs of maintain- Brewery, brewers of XYZ Ale" or The Feb. 22 meeting in Cathedral ing services and anticipated reductions "compliments of XYZ Ale." Hall, Christ Church Cathedral, Ottawa, in revenues. The audio example would apply to also will hear applications for power The drop in revenues is anticipated both radio and television. On tv a rep- increases and new stations, including a in view of the recent inauguration of resentation of the product label or prod- power increase for CHFI -FM Toronto, competitive tv stations in cities where uct label and sponsorship announce- from 9.45 kw to 210 kw, and CHUM CBC stations had been the only tv out- ment could be shown. If both label Toronto, for an fm station with 18 kw lets. Half of the increase is earmarked and announcement were used in the on 104.5 mc. for this drop in advertising revenue. video portion, the announcement could Seven second stations are in operation be part visual, part aural, but not both. CBC to pay higher fees or will be soon in cities where CBC Warning BBG warned broadcasters held forth alone, and CBC has entered during its Toronto meeting last March for copyright music an eighth city which had only one independently- owned tv station. that it would review programming of Canadian Broadcasting Corp. will stations whose licenses are up for re- pay more for copyright music use this newal, with special emphasis on live year. A new schedule, which appeared Telemeter claims 30% and originating programs. in the official Canada Gazette, has been CKLW -TV was informed at that approved by the Canadian Copyright audience for Newhart time [BROADCASTING, April 11, 1960] Appeal Board. CBC will pay Com- First live pay -tv on the Trans-Can- that its license would be renewed for posers, Authors & Publishers Assn. of ada Telemeter operation in Etobicoke one year only instead of the customary Canada (CAPAC), the Canadian affi- area of Toronto on Jan. 5 -7 had about three years. BBG told the station's liate of ASCAP, and BMI Canada Ltd., 30% of subscribers pay $1.25 for the officials there had been complaints that both of Toronto, 2.4 cents per capita, show. Attraction was comedian Bob station was not programming for Ca- for all radio and television music on Newhart, who appeared for 70 minutes nadian listeners. its stations. Last year the rate was on the TCT, live the first evening, on The hearings for the three stations 2.2 cents. Canada's population early tape the next two evenings. will be the first test of how tough BBG this year was announced at just over Preliminary estimate of the take, plans to get with stations that do not 18,000,000 by the official Dominion as reported by Gene Fitzgibbons, gen- include enough Canadian content in Bureau of Statistics, Ottawa. eral manager of the operation, is based programs. BBG regulations require Independent radio and television sta- on collection of 20% of coin boxes on 45% Canadian program content as of tions will pay the same rates as last the 5,800 subscriber sets. Mr. Fitz- April 1, 1961, and 55% by April 1, year based on gross revenue. gibbons points out that experience has 1962. The Canadian license year cor- CKUA Edmonton, one of six non- shown that 20% of the coin boxes set responds to the government fiscal year, commercial stations, is being charged the pattern for the remainder. Thus April 1 -March 31. for the first time, and will pay 2% of the Newhart show was paid for by A number of other stations will also its annual operating costs for copyright 1,740 subscribers who paid in $2,175 appear before the BBG at the February music use. CKUA is owned by the to see the show. 22 meeting on programming. Included Alberta government. The other five Mr. Fitzgibbons said that by early will be CKPC Brantford, Ont., and non -commercial stations in Canada are summer TCT may be ready to release CKNX -TV Wingham, Ont., and some operated by religious and educational figures on its operations in the Etobi- from other parts of Canada. These sta- organizations and are exempt from coke test area, which began in February tions will be questioned on general pro- paying music copyright fees. 1960.

58 BROADCASTING, February 6, Football tactics aren't discussed at these chalk talks. But there is the same team spirit: a desire to do better than the other guy, to make the finest broadcast equipment in the world. Collins team of creative engineers consistently leads the league.

COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS, TEXAS BURBANK, CALIFOR GOVERNMENT A split decision on Capitol Hill TWO NETWORKS, NAB, WANT SEC. 315 REPEALED, OTHERS DON'T The broadcasting industry split last They also said they had conducted their done by law, as in 1960, or by a week in its recommendations regarding operations fairly and responsibly. joint resolution. But it will be done, he the legislative future of Sec. 315 of the The preliminary FCC report -the added. Communications Act. complete one is due March 1-tended The real question, as he sees it, is Dr. Frank Stanton, president of CBS; to support this industry view. It said in extending the suspension of Sec. 315 Robert Kintner, president of NBC; and that the seven networks had donated to candidates for lesser offices. Speak- LeRoy Collins, NAB president, urged 80 hours and 10 minutes on a virtually ing to newsmen after Tuesday's session, Congress to repeal outright the equal - 50 -50 basis to the two major parties. he said he feels Congress could go fur- time provision and thus free broad- In addition, television stations across ther in freeing broadcasters from the casters to cover candidates for any the country had contributed 2,503 equal -time requirement. political office. hours. This, too, was equally divided He doubted, however, that Congress But Alfred Beckman, vice president between the parties, according to the would approve complete repeal of Sec. of ABC; aäd Stephen J. McCormick, report. 315. Liberalization of the section has Mutual news vice president, asked only One question raised during the hear - to be accomplished "gradually," he said. for enactment of a bill introduced by ing-as to whether an incumbent presi- In asking only for a permanent grant

Sen. Warren G. Magnuson (D- Wash.). dent, specifically President Kennedy, of the limited freedom broadcasters had , ?` This bill (S 204) would make perman- would be willing to participate in a last year, Mr. Beckman and Mr. Mc- ent last year's suspension of Sec. 315, future version of the "Great Debates" Cormick said there were problems that for coverage of candidates for President of 1960-was answered by the Presi- should be resolved before Sec. 315 is and Vice President only. dent himself at his own news confer- wiped off the books. The industry officials, along with ence Wednesday. He said he would How to Choose Mr. Beckman told Frederick W. Ford, testified at a pre- (see story page 62) . newsmen that ABC is concerned abdút liminary hearing of the Senate Com- Relaxed Atmosphere The atmos- the problem broadcasters might face in munications Subcommittee, called to phere throughout the hearing was re- having to choose, among a dozen can- receive an interim appraisal of how laxed, with subcommittee members com- didates for office, which two or three well the waiver of Sec. 315 had worked. plimenting the witnesses on the manner command the attention that warrants Broadcasters View Citing the in which broadcasters reported the 1960 free time. This could lead either to "Great Debates" and other special pro- campaign. complaints to the FCC or to granting grams presented last fall, the network Sen. Pastore, moreover, virtually pre- free time to all who request it, he said: officials argued that the suspension had dicted that steps would be taken to Mr. McCormick said after testifying worked well. They said it had allowed assure broadcasters at least the same he understands that, if Sec. 315. were their industry to inform the electorate freedom in future presidential election repealed, broadcasters would lose the to an unprecedented degree and to years that they had in 1960. He said immunity to libel suits that the section arouse enormous interest in the election. he didn't know whether it would be now affords them.

Ford of FCC Kintner of NBC Beckman of ABC Commission supports industry view Broadcasters have proved themselves How to decide among candidates?

58 BROADCASTING, February 6, 1961 Stanton of CBS McCormick of Mutual Collins of NAB Complete the job that has been begun Worried about loss of immunity "Broadcasters ... meet obligations"

Observers noted, however, that this He pointed out that broadcasters are And Lar Daly It was also learned immunity could be retained even if now bound by "the rules and policies that Socialist Party leader Norman the section were not. It was pointed of the FCC pertaining to issues of pub- Thomas, Lar Daly, perennial fringe - out that under the legislation suspend- lic importance, and these would be party candidate, and spokesman for ing the equal -time provision last year, operative upon such repeal." He added other splinter party groups are expected broadcasters continued to enjoy the im- that if Congress felt this obligation to appear. munity protection. should be expressed in law, "I would Requests to testify have been re- In urging complete repeal, Dr. Stan - recommend that the general standards ceived by the subcommittee from these ,- ton said that last year's experience of fairness and equity now included in sources, and Sen. Pastore announced (.) "furnished powerful evidence that ra- Sec. 315 as applicable to public issues that all interested parties who want to dio and television, unshackled by the be broadened "to apply to political testify will be permitted to submit a equal -time restrictions, can greatly re- candidates." statemen or appear in person. vitalize the fundamental democratic Mr. McCormick said that radio had Mr. Murrow will be invited because, process in this country." much to do with the fact that 641 % as head of USIA, he will have a decisive He added: "I hope most earnestly of the eligible voters cast ballots in the voice in what information other na- that, having weighed this evidence, the November election-an all -time high. tions receive from America. And the Congress will now move to complete the He noted that, with 160 million radio "Great Debates," which he reportedly sets in use throughout the country, that job begun . [and] will promptly, has criticized, were broadcast abroad. completely and permanently free broad- medium was, in some areas, the only means of informing the voter. Subcommittee member Gale McGee casting from [its] restraints... . New Question Toward the close of (D -Wyo.) on both days of the hearing Mr. Kintner said that broadcasters the hearing, Sen. Pastore introduced a quoted Mr. Murrow as stating, in a last fall had proven his contention that new issue-whether, in future broad- New York speech Jan. 12, that the that they "are capable of fair and re- cast debates between presidential can- debates "were a puny contribution" to sponsible political reporting." Conse- didates, the broadcasters would seek the campaign. quently, he said, "I believe we have sponsorship for them. He wondered Another critic of the debates who earned the right" to cover candidates what effect advertising would have on may be asked to appear is the noted for all political offices, "unencumbered the dignity of such programs. historian, Henry Steele Commager. Sen. by the 'equal -time' shackles . . . He told the industry representatives McGee quoted him as stating that the Long-range Effect He also told the to consider this matter carefully and "present formula of the television de- subcommittee that "one of the most be prepared to discuss it at the hear- bates is designed to corrupt the Ameri- important long -range effects of the ex- ing to be held on the Magnuson bill. can public." An aide of Sen. McGee's panded political coverage we were able "This ought to be talked over very said later that the appearance of the to undertake last year will be a steady frankly," the senator said, "because it professor is a "possibility" but has not expansion of informational program- will probably come up on the floor of yet been discussed. ming on television." the Senate." Dr. Stanton and Mr. Beckman, who In his testimony -the first he has A future subcommittee hearing, to were testifying on the two occasions given before a congressional commit- be held on the Magnuson bill after the when Sen. McGee introduced the criti- tee as head of NAB -Mr. Collins said FCC report on Sec. 315 is filed, began cal appraisals, flatly rejected them. that if Congress will repeal Sec. 315, shaping up last week as a colorful af- Along with the other industry witnesses, "broadcasters will be faithful to their fair. Sen. Pastore announced that Ed- they said the debates played an enorm- public responsibilities and continue to ward R. Murrow, the former CBS news- ous role in educating the public. meet their obligations for fair treat- man named by President Kennedy to There was general agreement among ment of candidates and differing points head the U.S. Information Agency, will the witnesses, however, that the format of view." be invited to testify. of the debates could be improved.

BROADCASTING, February 6, 1961 59 'Herald Traveler' wants to continue operating under temporary for ch. 3 in San Angelo, Tex., asked for authority while it reconsidered the ap- a drop -in of ch. 6 at San Angelo. With court to rehear case plicants. This action was based, it said, KCTV (TV) operating there presently, The Boston Herald Traveler went to on the "pattern" of the activities of and ch. 3 applications pending hearing, court again last week to try to stave off Robert Choate, publisher of the Boston the new channel would allow San Angelo losing its grant for ch. 5 in Boston. newspaper, in seeing former FCC Chair- viewers a choice of three networks, the The court cannot permit the FCC to man George C. McConnaughey while request said. Adequate mileage separa- revoke the grant of ch. 5 Boston to the the comparative case was pending. tion from existing stations is feasible, Boston Herald Traveler without a hear- Abilene added. ing, the newspaper charged last Thurs- Lexington uhfs oppose WMTV (TV) Madison, Wis., asked day in submitting a petition for a rehear- assigning third there for shift of ch. 15 from Richland Cen- ing to the U. S. Court of Appeals in ter, Wis., to Madison, deletion of ch. Washington. Licensees of the two existing uhf tv 30 in Madison and assignment of ch. At issue was the court's opinion sanc- stations in Lexington, Ky., last week 40 to Richland Center. WMTV (ch. tioning the FCC's proposal to revoke opposed FCC rulemaking to allocate a 33) said it has been FCC policy to the 1957 grant and to re- evaluate all third uhf there. Bluegrass Broadcasting assign lower uhf channels to uhf's three applicants because of alleged off - Co., whose petition started the rule - requesting them. the- record representations (BROADCAST- making, urged the commission to adopt ING, Jan. 30). it. FCC okays reimbursment The Boston permittee (WHDH -TV) WLEX -TV (ch. 18) and WKYT said that not only must the court hold (TV) (ch. 27) argued the Lexington of two losing applicants a hearing on the FCC's proposal, but it market cannot support another uhf. Two applicants have been permitted must also base its decision on a review Since they pioneered uhf in that market, to drop out of comparative hearing for of the whole record, or that part of it they feel they deserve to reap the bene- an am station in Windber, Pa.-Western- which is relevant before permitting the fits. Assigning another competitor would port, Md., and to be reimbursed by a FCC to go ahead with its proposal. discourage other broadcasters from ex- third applicant for expenses incurred in In the Miami ch. 10 case, the Boston perimenting with the uhf, they said. connection with their applications. group said, the court ordered an expe- Bluegrass had asked assignment of ch. Chief Hearing Examiner James D. dited hearing. This is what it should 37 to Lexington from Winchester, Ky. Cunningham last week dismissed with- have done in the Boston case, it said. Bluegrass repeated the request last week. out prejudice the applications of Cum- The FCC last July proposed to re- Other allocation requests last week: berland Valley Broadcasting Corp. and voke the ch. 5 grant to the Boston Abilene Radio & Television Co. Gosco Broadcasters. He granted that Herald Traveler, but permit the station (KRBC -TV Abilene, Tex.), applicant the Windber Community Broadcasting System could pay Cumberland $1,000 in partial reimbursement ef its expenses and $3,175 to Gosco for expenses. An amendment to the Communica- o tions Act, effective last September, requires parties being reimbursed for drqp- ping out of a hearing to prove that their expenses were legitimate and prudent and that the chief heáring examiner pass on such pay -offs. Cumberland's principal stockholder is Arthur W. German, 90% owner of WTBO Cumberland, Md., Gosco is an equal partnership of Fred and Isadore WFLA -TV offers BIGGEST AUDIENCES` Glosser, Herbert Sinberg and Sydney has an interest in when people watch TV most! ... Monday Ossip. Mr. Sinberg WPAZ Pottstown, Pa. Windber's owner, through Friday, 6 p.m.- midnight. Robert R. Nelson, is also majority owner of WBRD Bradenton, Fla. AVERAGE 11/4-HOUR HOMES REACHED Harris faces a fight WFLA -TV Sta "A" Sta "B" for his seat in Congress Sign on -noon 17,000 16,300 1,300 Rep. Oren Harris (D- Ark.), chair- Noon -6 p.m. 19,700 21,300 6,900 man of the House Commerce Commit- 6 p.m.- midnight 62,600 55,500 23,200 tee, may face a primary fight with another well-entrenched Arkansas Demo- crat as a result of the state's new CHECK WFLA -TV delivers MOST TV WFLA -TV 10 Homes in 28 Counties of redistricting law. TOP 15 Central and West Coast Flor. The law, which went into effect last 5 STA "A" SYNDICATED ida - including the Tampa - week, placed Rep. Harris in the same St. Petersburg Metropolitan STA "B" 0 J FILMS district with Rep. W. F. Norrell, a 12- market. (Jan. 1960 ARS TV ownership est.) termer who is sixth-ranking Democrat Source: ARB, NOV. 1960 (Homes Reoched) on the Appropriations Committee. REPRESENTED NATIONALLY IV-BLAIR-TV A reapportionment of the state was required on the basis of the 1960 C census, which reduced the size of T A M P A S T -!vP E T E R S B U R G wfla all- Arkansas' Democratic delegation from six to four.

60 (GOVERNMENT) BROADCASTING, February 6, 1961* ********* * * * * * * * * * * * * *** * * * * * * * * * **** ***

WGN now first in Chicago daytime television From 9 am to 6 pm, Monday through Friday ********* * * * * * * * * * * * * * * * * * * * * * * * * ** * * * ** * Total homes reached * Metropolitan WGN -Television gained 47,400 homes in the average * area quarter hour in the ARB* December 1960 report compared with November ... * WGN -Television average quarter hour an increase of 44.7 per cent ... * audience showed the only increase of putting WGN -Television in first place competing with * all Chicago stations ... three network programmed stations ... * a whopping 33.8 per cent, says ARB! while total homes viewing Chicago stations in- * a whopping 34.8 per cent, says Niel- creased only 11% and the station with the second * sen! largest increase built its audience lessthan 2 percent. * ... While competing stations lost from * 5.4 to 16.0 per cent. And the Nielsen ** December book showed WGN - Television's average quarter hour audience to be up * *American Research Bureau Chi- 49.3% over November while total homes viewing cago Market Report (Nov. 23 -Dec. 20). increased 10.8 per cent and the station with the next * * *Nielsen Station Index (Nov. 7- best increase built its audience less than 3 per cent. * Dec. 4). ********* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * **

In Chicago WG N Television means quality programming and dedicated community service.

WGN is Chicago -Quality- Integrity - Responsibility- Performance

BROADCASTING, February 6, 1961 61 The cop already has sufficient traffic rules 'I will debate' -JFK THAT'S GIST OF LATE COMMENTS ON STATION SALE RULE There's no doubt about it- President Kennedy will take part Late comments on the FCC rule - appreciable number of stations have in radio -tv debates with his Re- making to prohibit the sale of stations been involved in trafficking. publican opponent if he runs for within three years after acquired or According to the South Carolina re- election in 1964. improved continued to run heavily Broadcasters Assn., the proposal is Asked about his view on "Great against the proposal (BROADCASTING, "unnecessarily rigid and arbitrary." Debates" at the Feb. 1 news con- Jan. 30). All but one party in the The commission now has sufficient ference, the President quickly put last group to file said that they agreed authority to deal with trafficking with- his attitude on the record. Here with the commission's objective-to get out establishing as law an arbitrary at any licensees who buy and sell sta- three -year rule, SCBA said. is the question -answer exchange at the news conference: tions to make a fast dollar -but that WSTV- AM -FM -TV Steubenville, Q. President, the agency's plans would result in a Ohio, and the Friendly Group of sta- -"Mr. Senator Pastore [John O. D- bigger evil. tions also attacked the "undue, dis- Pastore, R.I.], yesterday The dissenter, KWSD Mt. Shasta, proportionate and excessive emphasis" during hearings held and Calif., endorsed the anti -trafficking rule on the time factor. In suspecting cases today on amending Sec. 315 of the Communications Act, raised enthusiastically. Freedom to buy and of trafficking, the Friendly Group sug- the sell as a licensee pleases has led gested that the commission consider question of whether an incoming "... presidential to many abuses and has permitted per- such matters as local ownership, di- candidate would agree to debate a so -called on sons to enter the industry, not to serve versification, programming plans, pub - outsider the public interest, but to make a lis service and other criteria in addi- television and the present attorney quick profit," the station said. The tion to the time the seller has owned general in post -election remarks rules are needed in order to protect the station. expressed some doubt that one the public and legitimate station owners Reply comments in the rulemaking, who is already President would interested in broadcasting as a profes- provisions of which were spelled out in agree to debate with one who sion, KWSD stated. the Jan. 30 issue of BROADCASTING, are wants to be President. Could you The Washington law firm of Fisher, due this week. help us clear the air on this, sir, Wayland, Duvall & Southmayd, com- and tell us whether if you're a menting for seven clients, said that the NEWS CONFERENCES candidate in 1964 you would FCC should make an exhaustive in- agree to debate?" vestigation where there is evidence of JFK's staff experiments A -"Oh, I would, yes." trafficking in a station sale. The mere with tape in lieu of live statement that the commission intends to do this will deter improper opera- All rules for network news coverage tors, the attorneys said. of the White House are out the window force broadcasters to give more night Another legal firm, McKenna & Wil- temporarily as President Kennedy and time to the conference. kinson, told the commission that it staff explore new broadcast frontiers. All networks were on record at the "would most certainly be invalid" for Another break with precedent will White Rouse with requests for permis- the agency to require a licensee to come Feb. 8, at 10 a.m., (tentative sion to carry live conference broad- operate a station for a specified mini- time) when the President's third news casts, without any commitment to put mum period if improsed as a condi- conference will be covered by radio them on the air. ABC had asked per- tion to an original grant. The Com- and tv recording, with the program mission to telecast all February con- munications Act makes it clear that material available for broadcast at the ferences. "We asked the networks to stations are assignable or transferable moment the conference ends. withdraw the requests for the next two provided certain conditions are met, The first two Kennedy news confer- conferences and they accepted," Mr. McKenna & Wilkinson maintained. The ences were broadcast live by all radio Salinger said. lawyers backed up their contention and tv networks. Both the President The question of sponsorship came up with past commission rulings and legis- and Pierre Salinger, his news secretary, last week. Mr. Salinger covered it this lative actions. were highly pleased by what were de- way: Much to Be Desired WERI -AM- scribed as ratings considerably above "They (networks) have asked if we FM Westerly, R. I., said that the normal for the time periods. objected to sponsorship for press con- mechanics of the commission's pro- But the President and his news chief ferences and we have said we did not posal "... leave much to be desired. are determined to try every reasonable think it would be advisable to have Indeed, at best, they are inadequate to broadcast technique before adopting sponsors on a press conference.... I accomplish their purposes and on bal- any sort of permanent policy. Mr. think it is our position that if they are ance are likely to spawn more ills than Salinger said Feb. 2 the next confer- going to run them as a whole press they will cure." WERT suggested that ence or two will be available for broad- conference that they would not be the FCC send questionnaires to all cast recording. 'We want to see how sponsored. If they plan compact tapes, stations as the first step in an investiga- it works," he said, adding, "I reached within a regular news program, ob- tion of trafficking. These, it was stated, the decision against live coverage of viously they can do that ... but if they should be followed by public hearings the third conference before the second are going to run the press conference before any new rules are adopted. (Feb. 1) was held." as the news event, then it should not Multiple -owner Meredith Broadcast- Questioned as to the President's role be done." ing Co. said the FCC's idea would con- in the decision, he said, "I am sure he Newsmen were supplied hot tran- stitute a "serious blow" to the public played a part in it." scripts during the first two Kennedy interest. Meredith hit the statistics The White House would not lend conferences and were free to use them cited by the FCC on station sales al- any credence to suggestions (1) the at once. The transcripts were available legedly showing a need for the pro- President had been overexposed to the as fast as they could be processed. Mr. posed rules (BROADCASTING, Dec. 12, nation during the week and (2) the Salinger said, however, that transcripts 1960) as failing to establish that any President felt recorded pickups would will be embargoed at the next confer -

62 (GOVERNMENT) BROADCASTING, February 6, 196v BUT... Look At The WKZO Radio Ratings In Kalamazoo - Battle Creek And Greater Western Michigan!

WKZO Radio reaches more of your prospects in Kalamazoo -Battle Creek and Greater Western Michigan than any other radio station. 7- COUNTY PULSE REPORT Here's why. WKZO -AM walked off with top honors in all 360 quarter hours surveyed, 6 a.m.- Midnight, Monday KALAMAZOO -BATTLE CREEK AREA JULY, 1960 - through Friday in the latest Pulse Report (see left). SHARE OF AUDIENCE - MONDAY -FRIDAY Furthermore, this same survey shows that WKZO Radio WKZO Station "B" Station "C" has an average of 73% more listeners per quarter hour- 6 A.M. - 12 NOON 29 19 9 morning, afternoon, evening-than Station B. 12 NOON - 6 P.M. 28 17 8 Talk to Avery -Knodel about WKZO Radio -Leadership 6 P.M. - 12 MIDNIGHT 32 17 8 radio for one of America's fastest growing markets. Kalamazoo alone is expected to outgrow all other U.S. * Mount Antofalla (19,921 feet) in the Andes Range cities in personal income and retail sales between 1959 and in Argentina is the world's highest active volcano. 1965. (Souree: Sales Management Survey of Buying Power, fitly 10, 1960)

e4y,,e4 Adiati4 WKZO -TV - GRAND RAPIDS -KALAMAZOO WKZO RADIO - KALAMAZOO- BATTLE CREEK WKZO WMEF RADIO GRAND RAPIDS - CBS RADIO FOR KALAMAZOO -BATTLE CREEK WJEF -FM GRAND RAPIDS -KALAMAZOO. - AND GREATER WESTERN MICHIGAN WWTV - CADILLAC- TRAVERSE CITY Avery -Knodel, Inc Exclusive National Representatives KOLN -TV - LINCOLN, NEBRASKA

BROADCASTING, February 6, 1961 63 ence until the doors are opened and WBC agrees to quit WBZA that the parent Westinghouse Electric newsmen emerge from the conference Corp. had pleaded nolo contendere in room. if KLAC purchase okayed a 1960 federal price -fixing case. NBC producd the second Kennedy Westinghouse Broadcasting Co. last WBC's petition ignored the remarks conference Feb. 1, using the two CBS week made moot two protests by of the two Springfield stations, but ac- rifle mikes to pick up reporters' voices. Springfield, Mass., stations (that WBC cepted a 1954 FCC ruling that WBZA The conference ended in confusion was violating multiple ownership re- would count as a standard am station when the President answered a requirements by acquiring KLAC -AM- in the company's legal quota of seven porter's query after the closing "Thank FM Los Angeles) in requesting the ams. Westinghouse, accordingly, agreed you, Mr. President." Radio and tv FCC to grant the new acquisition on to discontinue operation of WBZA as picked up this impromptu scene though condition Westinghouse terminate op- a condition to grant of the KLAC some of the conversation was lost. The eration of WBZA Springfield. application. incident drew a protest Feb 2. Protests had been filed by WHYN Westinghouse also currently operates The President was on nationwide tv (BROADCASTING, Jan. 30) and WSPR, WIND Chicago; KDKA Pittsburgh; three times last week -recorded on the both Springfield. The latter, petitioning KEX Portland, Ore.; KYW Cleveland NBC-TV Garroway program, an ex- the FCC last week, asked that the Los and WOWO Ft. Wayne, Ind. clusive interview dealing with a hos- Angeles applications be denied and that pital anniversary; live with the State of license renewal of WBZA be designated Holland criticizes CBS show the Union message to Congress, and for hearing with WSPR as a party. live from the news conference. WSPR charged that WBZA, which re- In a Senate speech Thursday (Feb. ABC will produce the Feb. 8 confer- peats WBZ Boston programming, does 2), Sen. Spessard Holland (D -Fla.) ence, with the video transmitted to not serve the public interest in Spring- accused CBS of unfairness for the ABC -TV news in New York for taping field and enjoys an unfair competitive manner in which it portrayed the prob- since WMAL -TV Washington, its affil- advantage there because of its Boston lems of the migratory worker in the iate, lacks video -tape equipment. affiliation which makes it a "bonus" for documentary, Harvest of Shame. The WBZ advertisers. The satellite station program has been a controversial one also in effect allows Westinghouse to on Capitol Hill, with some legislators Political timebuying operate a "51 kw station" by combining praising it, others criticizing it. It was WBZ's 50 kw with WBZA's 1 kw, the narrated by Edward R. Murrow, named high despite free tv petition said. WSPR also raised ques- by President Kennedy last week to head Despite the unprecedented amount tions of character qualification, noting the U.S. Information Agency. of free time broadcasters made available to the political parties last year, political spending last year amounted to $14.65 million. You can't blame all crime on media The figure was contained in a pre- A reporter's effort to hang responsibility for the juvenile delinquency liminary report of the FCC on broad- problem around broadcasting and films was rebuffed by President John F. casters' activities in connection with Kennedy at his Feb. 1 news conference. The President's pointed answer the suspension last year of the equal - to a loaded question placed the responsibility for the upbringing of young time provision of Sec. 315 (see story people on their parents, adding that the government can take only a page 58). marginal role by helping improve living conditions for children. The ques- The report, presented to the Senate tion was asked by May Craig, correspondent for a number of Maine Communications Subcommittee by FCC newspapers. Chairman Frederick W. Ford last week, Text of the exchange follows: said the Democrats spent $6.75 million, Q.- "Thank you. Mr. President, in your State of the Union Message, the Republicans, $7.5 million and minor you spoke of juvenile delinquency. There is growing concern expressed parties, $400,000. by parents, clergy and J. Edgar Hoover about [laughter] about the effect The report also said that "indications on young people of crime and violence in movies and on the air, and the are that total expenditures for political Senate committee is investigating this. Is there anything you can do about broadcasting (combined am and tv it, or may you ask for legislation?" networks and stations) were substan- A. -"I will have to wait, Miss Craig. We-as I said at the time in the tially higher in 1960 than in 1956." State of the Union that we are considering what legislation could be en- However, comparable figures were not acted. Now when you get into movies, it's very limited -the amount of given. influence which the federal government can exert is quite properly limited. While television network political But at least we are concerned with the general problem. spending was virtually the same in 1960 "All the steps we take in urban renewal and housing also effect, of course, as in 1956, radio network revenues in the kind of atmosphere, the kind of schools we have, the kind of housing this area nosedived, according to the we have, the kind of health conditions we have-all affect the atmosphere report. It said the two major parties in which younger people grow up. spent $2,927,235 on tv networks last "We are very much concerned with that area and we also have -are year, compared with $2,930,514 in 1956. informed about what the Congress is doing. But this is a matter which In network radio, the Democrats and goes to the responsibility of the private citizen. The federal government Republicans spent only $78,867 last cannot protect the standards of young boys or girls-the parents have to year compared with $320,940 in 1956 do it, in the first place. -a drop of 75.4 %. "We can only play a very supplemental role and a marginal role. So The report was based on replies to that we can't put that problem on the -Mr. Hoover or on the White House questionnaires sent out by the FCC to or on the Congress. It rests with the families involved -with the parents all networks and stations. Chairman involved. But we can do something about the living conditions and the Ford said that only a "handful" of atmosphere in which these children grow up, and we are going to do television stations and 161 of some something about it." 5,000 radio stations had not yet replied.

64 (GOVERNMENT) BROADCASTING, February 6, 1961 ¡(RON ¡s TV ¡n sf

6,21t, ta,ncZJcaies ezhe, sod"- IiPoN-TV

KRON -TV HAS TOP-RATED LOCAL NEWS CHILDREN'S SHOW SYNDICATED FEATURE )ARB. Nov. 1960) S. F. CHRONICLE NBC AFFILIATE CHANNEL 4 PETERS, GRIFFIN, WOODWARD

BROADCASTING, February 6, 1961 65 the FCC until Mr. Minow has been Minow nominated, hearing Wednesday sworn in. Mr. Minow, a Democrat, will suc- UNEXPIRED, NEW TERMS CAUSE SENATE INDECISION ceed Frederick W. Ford as chairman, President Kennedy sent the name prove both nominations at one time. but Mr. Ford will remain on the of FCC Chairman- designate Newton N. Sen. Magnuson said he would leave the FCC. The new chairman will be the Minow to the Senate twice last week decision to committee members. second youngest man ever to serve on and Senate Commerce Committee Chair- There is some sentiment to confirm the FCC and will return the balance man Warren Magnuson (D- Wash.) Mr. Minow through June only and to of power to the Democrats (4 -3) for promptly announced that a confirma- decide later whether a second confirma- the first time since 1953. tion hearing will be held this Wednes- tion hearing will be needed this spring. Mr. Minow said he also will have day (Feb. 8). In any case, the committee has sched- several unofficial talks with members Mr. Minow's nomination is before uled an executive meeting after the of Congress and the Administration the Senate both for the remaining public hearing session Wednesday morn- this week. He will arrive in Washing- months of a seven -year term ending ing and can act on the nomination at ton tomorrow and return to Chicago June 30 and for a full seven -year stint that time. The committee course prob- "for two uninterrupted weeks" to wind is a beginning July 1. The Chicago law ably won't be decided until the closed up his legal practice. This must, partner of U. N. Ambassador Adlai meeting, it was reported. he said. Stevenson was selected to guide the King Goes Off With the Minow The Northwestern U. law graduate "new frontier" at the FCC a month nomination, President Kennedy simul- originally had hoped to remain in pri- ago (BROADCASTING, Jan. 16). taneously withdrew the nomination of vate life until mid -March but now ex- It has not been decided if Wednes- Republican Charles H. King. Mr. King pects to become FCC chairman around day's hearing will suffice for both nomi- has been serving on the commission the first of next month if he is con- nations and whether the Senate will be since last July under appointment by firmed by then. "One of my biggest asked to confirm Mr. Minow through President Eisenhower. He replaced John problems is finding a house in Wash- 1968. Legally, a spokesman said, the C. Doerfer, who resigned last March. ington," he said last week. committee and the Senate could ap- Commissioner King will continue on More New Faces The chairman will have several administrative, legal and professional assistants to appoint to his personal staff. In addition, an associate general counsel's post and the FCC secretaryship are vacant. It's also speculated that some key bureau heads will be replaced, including the general counsel (now John FitzGerald). It was learned last week that Ted Meyers, an ABC attorney in New York, has informed network official he is leaving to become legal assistant to Mr. Minow. Mr. Meyers, a young Harvard graduate, refused to comment and the new chairman would not confirm the report, saying only that he had talked to Mr. Meyers. Mr. Minow said that it would be premature for him to make or announce any commitments prior to his confirmation. Another probable addition to the FCC staff is Henry Geller, attorney in the antitrust division of the Justice Dept. Mr. Geller formerly was in the FCC's general counsel's office and was Mr. Minow's classmate at Northwestern U. Law School. Evelyn Eppley, legal assistant to Commissioner King, who served in the same post under former Chairman Doerfer, will remain with the commis- A new role for Inga sion in the Rules & Standards Div. of the after Inga Rundvold of WRC -TV Wash- foreign countries. Broadcast Bureau Commis- leaves. ington soon may be the world's most The series, "Visit to America," sioner King popular television personality, at which presents the U.S. as viewed The FCC last week... least that's what her press agent- through the eyes of a young Asian U.S. Information Agency- thinks. visitor (Jol Surama) virtually was Was told by NBC that a petition of Inga, host of her own daily Inga's conceived on Inga's show when, as Philco Broadcasting Co. "... consti- Angle show on WRC -TV, has been a guest, Mike Roy spoke of the use tutes nothing more than an unwar- selected by USIA Cartoonist Mike of cartoons to tell America's story ranted and unfair attack on the com- Roy to serve as a model for a new abroad. Then it became reality. In mission." A month ago, Philco had cartoon series, which the agency will photo above Inga and her alter ego asked the FCC to expedite action on its distribute to 3,000 newspapers in 48 pose with Mike Roy. application for ch. 3 Philadelphia and that of NBC for renewal of WRCV -TV on the same Philadelphia channel

66 (GOVERNMENT) BROADCASTING, February 6, 1961 0 (BROADCASTING, Jan. 16). The network said that Philco's latest pleading adds A CHANNEL nothing to earlier comments by the ACNANNEL same party filed in relation to the proposed sale of WRCV-TV to RKO Gen- eral (BROADCASTING, Oct. 3, 1960). Philco ''... inaccurately seeks to create Quiz the impression that the commission has 5 WHIZ 5 arbitrarily delayed action on its application for eight months" without making any reference to interrelated proceedings, NBC charged. Advised Norman Knight that it ap- OUR CHANNEL 5 WHIZ IS TEST YOUR MARKETING SKILL pears a hearing is necessary before his AL MASINI, YOUR application to purchase WGIR Man- ON THIS FIVE -FINGERED chester, N. H., for $327,500 (BROAD- PETRYMAN IN NEW YORK TELEVISION QUIZ CASTING, Dec. 12, 1960) can be approved. Among other issues, commission questioned the overlap of WGIR's signal with other Knight -owned stations -WHED Portsmouth, WTSV Claremont, WTSL Hanover, all New Hampshire, and WEIM Fitchburg, Mass. Ordered preparation of a document dismissing the application of Radio A -One hour-the alarm will ring American West Indies Inc. for a new set it. go to bed at eight o,'cloc an hour after you 0-You tv station on ch. 8 in Christiansted, St. in the evening and set the Croix, Virgin Islands and granting the alarm to get up at nine in application for the same facility of Su- morning. Hou mans hours .i preme Broadcasting Co. of Puerto Rico. sleep will this allow you Radio American had requested that its application be dismissed following A- WNEM -TV news programs nose out all competition, with 0-Who owns the sharpest "nose merger with Supreme and the commis- The News ", Mon- for news" in Eastern Michigan? sion's action affirms a November 1960 the "Top Of initial decision. days through Fridays, at 6 p.m., attracting 124% more FCC FINANCIAL FORM TV viewers than the area's other two newscasts combined. Broadcaster opposition (Neilsen, Nov.,1960) to proposal unanimous A -All of the other months have Unanimous dissent from broadcasters at least thirty days. Q -One month has 2' dans. Of the on the FCC's proposal to revise its remainin., 11 ;tint's. bou financial reports, Form 324, flowed in t ;any have thirty clots= last week. The new, more complicated form A- Channel 5 washes away all with high of 0-Besides bath night, what else would produce "unnecessary burdens" competition a does Saturday mean to TV on broadcasters and on the commission, 87,900 viewing families on viewers in the Saginaw -Bay comments claimed. Most broadcasters Saturday nights. (ARB, Nov., City -Flint area? held the FCC had shown no necessity, 1960) nor excuse, for the new, longer form. And some hinted darkly that the com- A- Channel 5 outstrips all compe- mission would exceed the authority In the 7 p.m., seg- Q -1Vho owns dominance of locai tition -7:30 granted it by Congress if it adopts the ment, Monday through Friday, strip programs.7 to' :$Q. Mon - proposal. delivering a high of 82.000 day through Friday: by NAB set forth a definitive statement viewing families IARB, on the proposal, which expressed the Nov., 1960) feelings of many broadcasters, though in individual comments, some broadcasters were more alarmed by certain parts of the proposal than by others. NAB pointed out it had circulated copies of the proposed Form 324 to its CHANNEL members and had reached its conclusions as result of a collation of its re- 5 plies. NAB's objections to the proposal WNEM-TV were (1) it would impose a great ad- WNEM-TV serving FLINT SAGINAW BAY CITY ministrative burden on broadcasters; (2) serving FLINT SAGINAW BAY CITY EASTERN MICHIGAN'S FIRST VHF STATION - EASTERN MICHIGAN S FIRST VHF STATION - to change it would force many stations ALL WAYS! ALL WAYS! their accounting procedures: (3) many 67 BROADCASTING, February 6, 1961 (GOVERNMENT) of the figures required would be subject of several clients was directed to the and who might be drawing a salary of to a wide variety of interpretations, U. S. Budget Bureau, which has often $100,000 a year would be unlisted, while some erroneous; (4) many of the figures issued directives against duplication of listing would be required for a minor required would be extremely confiden- forms. official owning one share of stock. tial with a risk of disclosure. Some broadcasters charged the pro- Broadcast salesmen, though not filing Furthermore, NAB said, the commis- posed Form 324 is a step backward -to their comments with the commission, sion's statutory mandate states it should the old form which existed before 1952 were known to be opposed to changes in require submission only of information and which more closely resembles the listing of sources of income on the needed to perform its function and that cumbersome proposed form. grounds that this would short -change the proposal calls for a great deal of General Electric objected to the pro- spot tv and radio placed directly with unnecessary and burdensome details. posal mainly "on principle," pointing the station without the service of an NAB recommended that the FCC out that a large, publicly -owned company agency. The commission proposes to withdraw the proposed rule as not in the already is required to file much of the ask stations only for figures on spot public interest, require licensees to sub- information with other government business on which they paid a commis- mit additional financial data only where agencies such as the SEC, IRS, and sion. Excluded would be national spot need has been shown in individual others. business upon which no commission cases or issue a supplemental proposed The National Assn. of Educational was paid -with an explanation of this rule "setting forth the purpose, use and Broadcasters said the form would im- fact to be included in FCC year -end relevancy of the information contained pose a great bookkeeping task on non- reports on station billing, a commission in each schedule of the proposed rule." commercial stations; that since no bene- spokesman said. fit has been demonstrated, educational Triangle Stations and others objected Other Complainants Miller & stations should be exempted. to the schedule of the new rule which Schroeder, Washington attorneys, op- would inquire into licensee sources of posed the rule for its greater cost to tax- Biggest Objection Most broadcas- non -broadcast revenue. Triangle said payers as well as broadcasters, ques- ers objected to Schedule 8 which would this is an unwarranted invasion of tioned its usefulness to the commission require listing of officers and stock- broadcasters' privacy. and the FCC's authority to demand holders, their salaries and holdings. Net- One broadcaster said that extra time such information. It also criticized dup- works said a compilation of all stock- used in preparing the extensive new lication in several of the reports which holder lists would be a monumental task. form could be used better by stations would be imposed upon broadcasters. A Meredith Broadcasting Co. said a man- in preparing "public service program- copy of the M &S comments on behalf ager who holds no stock in a station ming."

Murrow takes most of his heart to USIA Edward R. Murrow bade goodbye ready, Smith, Collingwood, Cronkite, Mr. Murrow will be asked to testify Jan. 31 to CBS Inc. and the net- and all the rest -who will do a much on the Sec. 315 equal -time legislation work's affiliates via closed circuit. His better job than ever I did." in March when permanent suspen- selection to become director of U. S. Sen. John O. Pastore (D -R.I.) said sion of the clause will be discussed by Information Agency becomes official a Commerce subcommittee. It was upon Senate confirmation, but al- indicated a Murrow criticism of the ready he is getting acquainted with presidential campaign debates might one of Washington's tougher jobs. be reviewed at that time. The full Ed Murrow found his farewell an Commerce committee hasn't set a emotional experience. "Some part of date for his confirmation hearing. my heart will stay with CBS," he Mr. Murrow's selection for the im- said. For 25 years he had been re- portant USIA directorship was an- porter and commentator in the thick nounced at the White House last of historic events. week (CLOSED CIRCUIT, Jan. 30), Frank Stanton, CBS president, but formal nomination had not sent Mr. Murrow this message: "The reached Capitol Hill late in the week. President's announcement of your However, he worked at the USIA appointment as director of USIA is office last week. In an unusual step good news indeed for the American President Kennedy included Mr. Mur- people and the free world. But we at row in the Feb. 1 meeting of the top - CBS shall miss you. All of us wish level National Security Council. This you well." was construed as recognition of the Mr. Murrow generously praised importance the President attaches to his CBS colleagues in his farewell USIA and its director -designate. to the network. "I have the feeling Mr. Murrow gave up an income that I am about to be exposed, and estimated as high as $200,000 a year I don't mean when I go before the to assume the post. He served as di- Senate committee for confirmation, rector of the CBS foreign news or- but exposed rather because for many ganization from 1937 to 1946, rising years I have received credit for what to world -wide fame with his radio other people have done, and you will broadcasts during World War II. Mr. see, as CBS Reports continues, that Murrow had been working recently there is in this CBS organization a on several CBS Reports programs crew-most of them you know al- which have not yet been aired.

68 (GOVERNMENT) BROADCASTING, February 6, 1961 Landis speeches say nothing new on FCC A soft spoken and reasonable James M. Landis, special assistant on regulatory agencies to President Kennedy, made two speeches in Washington last week. And in both he engaged in no controversy. Mr. Landis, former Harvard Law School dean and former chairman of the Securities & Exchange Commission and the Civil Aeronautics Board-and former member of the Federal Trade Commission -spoke to the Federal Bar Assn. on Tuesday and to the Advertis- ing Federation of America, Wednesday. In both instances he repeated much FCC has no censorship intent, just a determination to see that licenses live up of what he had already said (BROAD- to their programming responsibilities, Mr. Landis told the federal lawyers and CASTING, Jan. 23, Jan. 2). the AFA delegates last week. In his speech to the federal lawyers, Mr. Landis referred to the need for either new frequencies or a new means other ways ... not everything must be tions in the cabinet. The first attempt of communication. "In the field of set for hearing, with lawyers cross ex- must be to try and overcome the communications, the emergence of a amining and the slow processes of the "fragmentation" of regulatory powers host of new nations threatens the con- law followed faithfully." by persuading and coordinating. tinued use of those frequencies that we There must, he emphasized, be more He also said that he hoped that the have been accustomed to using," he and more delegation of authority. government could borrow personnel said. Mr. Landis said in both speeches from industry to help study the various In television, he added, "we still have that he is not planning to recommend agencies. This is the task force idea he to find an economic viability for the the establishment of a "ministry" on expressed last month (BROADCASTING, uhf band." transportation, energy or communica- Jan. 23). Regulatory agencies, he told his advertising audience, should be consid- agencies. This is be- '. )ered "promotional" a cause many of them, he said, subsidize Mickelson terms tv political `tool' important segments of the American economy (aviation, shipping); others SAYS INFLUENCE LIMITED IN `SUBSTANCE' OF CAMPAIGN are required to promote the use of tele- The odds are in favor of more "de- lined." In fact, all these are governed communications all over the world bates" by presidential candidates in by traditional political considerations (FCC). Government agencies help 1964. Yet, in spite of an "enormous" and not by television, Mr. Mickelson promote private enterprise, Mr. Landis influence wielded increasingly by tele- believes. He cites air miles logged by stated, because they work to retard de- vision in the democratic process, tv the candidates last year as evidence ception, fraud, monopoly and unfair remains a "tool" and could never affect that tv "has cut neither the length of trade practices. They permit individual the substance (men, their ideas, per- the campaign nor the mileage traveled forces in this country to do their best, sonalities, abilities) of democracy. -or, for that matter, the number he added. This is the view of one of the net- of hands shaken." No Censorship Mr. Landis counted work executives who helped negotiate Tv has been "the fact' prompting as a gain the FCC's determination to the ground rules for the historic Ken- changes limiting speeches and demon- review the activities of licensees at re- nedy -Nixon debates of 1960, taken strations, Mr. Mickelson acknowledges, newal time. from a speech prepared for delivery but as for further program paring "no "If these licenses were originally tonight (Feb. 6). The speech is by Sig one has found a way as yet to cir- granted to them upon their representa- Mickelson and by coincidence it comes cumvent the four -day guarantee to the tion of their proposed program con- on the heels of his resignation last host city, nor has there been a way to tent," he said, "their ability to live up week as president of CBS News (see eliminate the rewarding of party lead- to these promises bears some relation- page 48). ers by giving them national exposure ship to their privilege to keep a fre- In his address before a dinner meet- on television, or similarly to accom- quency that others are aspiring to ..." ing of a U. of Texas conference on modate congressmen and senators who "This is not a suggestion of censor- mass media in a democratic society, are in danger of losing their seats in ship," he added, "but simply a deter- being held in Austin, Mr. Mickelson the upcoming election." mination between competing licensees planned to sum up tv's effect on the Audience Interest To complaints as to which one should in the public political campaign and tackle some charging "over- coverage" of politics interest be granted a frequency that can notions about television that he believes by tv, Mr. Mickelson answers with only be utilized by one." to be exaggerations. these figures: more than 100 million A new and different approach to ad- These last include a belief that watched an average 16 hours in 1960, ministrative procedures was suggested through tv's influence campaigns can compared with about 81 million for by Mr. Landis to both audiences. "Too be shortened, conventions held later, 161 hours in 1956, a year that in much effort has been made," he said, candidates' appearances limited to a its turn doubled the audiences of 1952. "to try and handle every problem by few major television addresses and CBS newscasts allotted about 20% of bureaucratic means. We must find "the whole political process ... stream- their time to news of the two major

BROADCASTING, February 6, 1961 69 parties betwen Sept. 1 and Nov. 7 last certain tv translator service was frowned Miss Huntting, in her decision, said year, Mr. Mickelson points out. upon by FCC Hearing Examiner Annie she was impressed with Mr. Karban's If Congress will modify Sec. 315's Neal Huntting last week. She recom- apparent sincerity and recommended equal -time requirements he thinks it's mended reconsideration of 1960 grants that the translators be granted him on a "safe guess" that debates in one form for two tv translator stations to the condition he cancel the restrictive agree- or another will become the cornerstone extent of requiring cancellation of the ment with tv merchants. of future campaigns. He quotes a verbal agreements. "general feeling in the inner circles of The commission's original grant, with- both parties" and informal indications out hearing, of two new tv translators `Untouchables' upsets from President Kennedy's staff mem- to J. R. Karban, Rhinelander, Wis., in Italian congressmen bers that he will participate in at least July 1960 was protested by Rhinelander two face -to-face broadcasts with his Television Cable Co. The latter asked The threat of picketing against ABC opponent. In addition, the President the FCC to explore the legality of Mr. by Italian- Americans because of the na- of of The Un- said last week he would be willing to Karban's alleged agreement with 9 of tionality the "heroes" touchables of diminished last week fol- meet his opponent on tv four years the 11 tv dealers and repair shops in ABC from now. the city whereby they would refuse to lowing a meeting between two officials Rep. E. Mr. Mickelson called President give service or sell to any but Karban and Alfred Santangelo Kennedy's institution of live news con- subscribers. (D -N. Y.) and colleagues in Washington last week. ferences a "a profound and enor- Rhinelander failed to appear at a met with mously meaningful step forward in Sept. 20, 1960, hearing and was held in Mr. Santangelo Thomas vice harnessing the almost infinite power of default. But FCC investigation turned W. Moore, ABC programming broadcasting to the purposes of gov- up the agreement in question. president, and Alfred Schneider, ABC administration. ernment in the manner of a free and Mr. Karban testified the reason he vice president for The charged that democratic state, which is dedicated had set up the covenant was to prevent New York congressman the use of Italian -named gangsters on to the principle of freedom of the people in the area from "freeloading" the program depicting the racket -rid- press." on his translator system. His charge den 1920s defamed all Italian Ameri- for the service was $10 per year and cans. He also questioned the use of $30 for lease of a converter. Examiner asks strings the documentary approach on the pro- Mr. Karban also testified that he gram which gave viewers the idea that on translator grants consulted a lawyer before entering into the action was reenacted from real A under agreement and was told it was "gentleman's agreement' the life. tv retail dealers and repairmen legitimate. He said he would be willing which The ABC officials explained that the not sell or service any uhf sets to cease or modify it in any way the would network had taken steps some months who subscribe to a commission desires. to anyone didn't ago to minimize the use of Italian names, and that some weeks ago it had begun labeling the program as "based on fact" but with dramatic, fictional license taken. ABC insisted, however, that it re- tains the right to judge whether or not any defamation is involved in any program on its network. This Mr. Santangelo and his colleagues agreed was ABC's right; they denied any attempt at censorship. Sitting in with Messrs. Santangelo, Moore and Schneider were Reps. Peter W. Rodino Jr. (D -N. J.), Victor L. Anfuso (D -N. Y.) and Joseph P. Ad- dabbo (D -N. Y.). Mr. Santangelo said that a report of last week's meeting would be submitted to the board of governors of the Ita- lian- American Democratic Organiza- tions of New York Feb. 13. At this NO, THIS IS "KNOE -LAND time the board will determine whether (embracing industrial, progressive North Louisiana, South Arkansas, or not to sanction a picket line against West Mississippi) WABC-TV New York and to institute JUST LOOK AT TH IS MARKET DATA a boycott of Liggett-Myers Tobacco Population 1,520,100 Drug Sales $ 40,355,000 Co., a sponsor of the Untouchables Households 423,600 Automotive Sales 299 ,539,000 program. If approved Consumer Spendable Income General Merchandise $ 148,789,000 the picketing $1,761,169,000 Total Retail Sales $1,286,255,000 will take place March 9, Amerigo Food Sales $ 300,486,000 Vespucci Day. KNOE -TV AVERAGES 71 % SHARE OF AUDIENCE Bennett Still Fighting Meanwhile, According to November 1960 ARB we average 71% share of audience from James V. Bennett, federal prison direc- 9 a.m. to midnight, 7 days a week in Monroe metropolitan trade area. tor, said last week he is preparing a formal complaint to the FCC against C B S A B C nine tv stations for showing the seg- KNOE-TV A James A. Noe Station ments of the Untouchables dealing with Channel 8 Represented by the transfer of ganster Al Capone from Monroe, Louisiana -R H Television, Inc. Leavenworth to Alcatraz (BROADCAST - Photo: Containerboard and Kraft Paper Division of Continental Can Company, Hodge, Louisiana. ING, Jan. 16). The episodes showed

70 (GOVERNMENT) BROADCASTING, February 6, 1961 on top of the news in DETROIT

Just as the world watches Detroit, most Detroit -area viewers watch the world on WWJ -TV's complete, high -rated newscasts. Here's the vast audience the city's largest Paul Williams for Manufacturers National Bank and Bristol -Myers broadcast news department and NBC's award- winning reporters attract.*

On an average week night .. .

Paul Williams -6:30 308,500 viewers

Huntley -Brinkley -6:45 390,500 viewers

Dick Westerkamp -11:00 397,200 viewers

PREFERRED FOR THE INAUGURATION, TOO! A three -hour survey by the American Research Bureau (taken when three Detroit stations carried the Inauguration ceremonies) revealed the following share of audience: Chet Huntley and David Brinkley WWJ -TV 63% Station C 8% for Texaco, Inc. Station B 27% Other 2%

Source: ARS, Detroit, December, 1960 Detroit,WWJ-TV Channel 4 NBC Television Network

4,ve. Dick Westerkamp NATIONAL REPRESENTATIVES: PETERS, GRIFFIN, WOODWARD, INC. Associate AM -FM Station WWJ .. for National Bank of Detro Owned and Operated by The Detroit News.

P'fADCASTING, February 6. 1961 federal prison guards collaborating in The original FCC proposal called for and broadcast stations, the news service a fictional attempt to release Capone. assignment of 161.625 -161.650 me to said. He said the complaint will also ask for remote broadcast pickup and mobile a formal hearing on the subject. stations. UPI asked that it be assigned Mr. Bennett said he was still hoping to industrial radio service for UPI WTOP -TV hopes to follow to see Sen. Warren Magnuson (D- only. If other news services require its audience in summer Wash.), chairman of the Senate Com- space for similar purposes, new rule - WTOP-TV Washington plans to merce Committee, concerning the ABC making is indicated, UPI suggested. its signal to regular viewers program. ABC scheduled a screening felt a substantial number of carry UPI also leaving the Nation's of the first part of the two -part Capone frequencies have been assigned to re- accustomed to for long weekends at a favorite program for Mr. Bennett and his as- mote broadcast pickup and mobile Capitol Coast beach resort. sociates on Friday, Feb. 3. stations. Atlantic UPI stated it could use the special The station, owned by the Washing- UPI asks 25 kc band radio band to report on disasters, emer- ton Post, has asked the FCC to au- gencies and special events from the thorize construction of three translator for special coverage scene without dependence on fixed com- stations designed to repeat its pro- United Press International filed with munications such as telephone and tele- gramming in Lewes- Rehoboth Beach, the FCC last week a counterproposal graph lines. Del. to an FCC rulemaking proposal, asking On certain occasions UPI has been In its application, WTOP -TV listed that 25 kc of noncommercial radio granted temporary authority for such the Rehoboth Beach population as frequency be assigned exclusively to use of special radio bands and the re- 1,400 and made no mention of the that news service for special coverage sults were successful, UPI being enabled additional thousands who inhabit the anywhere in the United States. to speed news to subscribing newspapers resort area during the summer.

PROGRAMMING

a gain for the tv film makers in some PACT UPS FILM COST respects, since in the early days of tv $1,600 films a decade or more ago, some corn - Producers -craft unions agreement effect, panies had paid overscale wages to takes attract workers from theatrical motion adds 4% to overall cost of half -hour tv film pictures. These differences had persisted in contracts negotiated independently The new contract by film producers despite the increase in below- the -line by ATFP before the beginning of joint with the unions responsible for the program costs here and the rise in ATFP -AMPP negotiations. below-the -line operations will add above -the -line costs resulting from new Other Points In addition to the about $1,600 to the cost of the average contracts with actors, writers and di- royalties, the major points of the ne half-hour tv .film, according to some rectors negotiated last year, the cost of contract are: rapid estimates made last week follow- program production has not risen A 10% increase in wage rates for ing agreement on terms reached Mon- nearly as fast as the cost of time. the first two years of the contract and day (Jan. 30), which also was the Movie Rights Like the actors, di- an additional 5% for the second two expiration date of the old agreement. rectors and writers, the craft union years. (The original demand had been The new contract, which runs for four members won a share in the proceeds for 25 %.) years, went into effect the following of the sale to free television of theatri- Payment by employers of eight day, Jan. 31. cal motion pictures made after Jan Varying below -the -line costs may run 31, 1960. Pay tv is considered to be Kuklapolitans the increase to above $2,000 for some the same as showing in theatres. The return half -hour programs, but the average craft unions will receive 9% of the tv Kukla and 011ie are back. Al- should be about $1,600, according to revenue (producers' sales price minus though Fran Allison isn't with one representative of the producers' a charge for distribution costs), corn - them, Kukla and 011ie and group. their He explained that the figure pared to 6% for the actors and 2% other friends were knocking derives on from a 10% increase in wages each for writers and directors. The agency doors in Chicago last week and another 3% in fringe benefits, to- tv money will be paid into the industry looking for national sponsorship gether adding 13% to the $12,000- pension and health and welfare funds. of their new five -minute - $13,000 Monday below- the -line costs of the The craft unions' 9% represents a through- Friday video average half-hour tape series film. comedown of more than 50% from of 195 original Kuklapolitan Since the overall cap- cost of the films the original demands of IATSE Presi- ers. Creator Burr Tillstrom late averages $40,000 or better per pro- dent Richard Walsh for double the Thursday announced that gram, the increased his new fees to the 23 total obtained by the three guilds. fin, Kuklapolitan Productions, IATSE unions and the six basic crafts The major terms of the new agree- is taping the shows at Tele -Tape unions covered in the new contract ment were announced Tuesday by Mr. Productions. Initial programs were will add only 4% to the overall cost of Walsh; Ralph Clare, chairman of the made a few days ago in New York. the program. Or, to put it another basic crafts' negotiating committee; The show runs three minutes and way, 25 half -hour fiilms now will cost Charles Boren, executive vice president ten seconds, allowing opening and as much as 26 did formerly. When of the Assn. of Motion Picture Pro- dosing billboards and a one time charges are also figured -minute in, as ducers, and Richard Jencks, president commercial insert. The puppets they must be for the advertiser spon- of the Alliance of Television Film were on NBC -TV for ten years, soring the tv filmed program series, Producers. Basically, they are the same retired in 1957. Several of the estimated added expense would be no for workers in all film production, original crew at NBC are associ- more than the cost of one program in regardless of whether the product is ated in the new venture. a 39-installment series. And the pro- Jory to be shown in theatres or in the homes Nodlan is executive producer. ducers were quick to point out that, via television. This parity represents 72 BROADCASTING, February 6, ll MAIN STRE E T speaks! Hometown ACCEPTANCE and BELIEVABILITY for a SINGLE- MARKET station 5 years old! In a SPECIAL ELECTION, Ottumwa voters were asked, "Do you want four other channels wired into Ottumwa, Iowa ?"

1,250 answered "Yes " >k 10,750 SAID "NO "!

10 to 1 confidence in T CHANNEL

1,101 ft. TOWER MAXIMUM POWER CBS primary, PLUS ABC & NBC ARB, Nielsen or rates: Call or wire Geo. P. Hollingbery

LARGEST MUNICIPAL VOTE IN OTTUMWA HISTORY! cents an hour per worker into the industry health and welfare fund to Chicago film firm provide coverage for dependents of Here are the next 10 days of network employes to 80% of the employes' color shows (all times are EST). opens Hollywood lot own benefits. NBC -TV Increase of employer payments into Feb. 6 -10, 13 -15 (6 -6:30 a.m.) Con- Most successful film companies start the industry pension plan from eight tinental Classroom (modern chemistry), in Hollywood and expand elsewhere. sust. cents to 12 cents an hour and employe But Fred A. Niles Productions, Chicago, Feb. 6-10, 13.15 (6:30.7 a.m.) Con- which started with $5,000 capital in payments increased from five cents tinental Classroom (contemporary math), $3 to seven cents an hour. sust. 1955 and now grosses million (50% in tv), is doing it the other way around. An assortment of other pension Feb. 6-10, 13 -15 (10:30 -11 a.m.) Play benefits, including an agreement to Your Hunch, part. Offices have been leased by Niles on recommend to the trustees of the in- Feb. 6 -10, 13 -15 (11 -11:30 a.m.) The the California lot in Hollywood (for- dustry plan that the monthly pension Price Is Right, part. merly the Gross -Krasne lot). Niles ex- payments be upped from the present Feb. 6.10, 13-15 (12:30 -12:55 p.m.) It pects this new "communication center" $95 a month to $120, a provision for Could Be You, part. will add another $500,000 in billings partial pension payments at retirement Feb. 6 -10, 13 -15 (2 -2:30 p.m.) The this year and equal the firm's present age to employes who at 35 have worked Jan Murray Show, part. midwest gross within possibly three in the industry 10 qualified years and Feb. 6-9, 13 -15 (11:15 p.m:l a.m.) years, President Fred A. Niles said The Jack Paar Show, part. a $500 insurance provision to cover Tuesday. Full tv commercial produc- retirees. Feb. 7 (7:30.9 p.m.) The Hallmark Hall of Fame, Hallmark through Foote, Cone & tion facilities will be offered advertisers A change in overtime fees so that Belding. on the West Coast as well as at present double time starts after 12 hours, in Feb. 7 (10 -11 p.m.) Story of Love, Chicago studios. The firm also expects stead of 21 times after 14 hours, and Whitman Chocolates through N. W. Ayer. to expand its non -tv business, including improved vacation and severance pay Feb. 8, 15 (8:30.9 p.m.) The Price Is ventures in feature movies. provisions. Right, Lever through Oailvy, Benson & Despite highly successful midwest Mather; Speidel through Norman, Craig & Kummel). growth, why did Niles open the new west coast facility? "It's constant uphill Videotape Productions Feb. 8, 15 (9.10 p.m.) Perry Como's Kraft Music Hall, Kraft through J. Walter selling" to beat the Hollywood image, sets expansion plan Thompson. Mr. Niles explained, despite the fact Videotape Productions of New York Feb. 9 (7 -9 a.m.) Today, part. that his midwest-produced commercials last week announced plans for an ex- Feb. 9 (10 -10:30 a.m.) Say When, part. have won numerous awards. Big mid - pansion program, covering the acquisi- Feb. 9 (11:30 -noon) Concentration, part. west agency accounts such as Needham, tion of new studio space, the addition of Feb. 9 (noon -12:30 p.m.) Truth or Con- Louis & Brorby And Leo Burnett Co. several key employes from CBS -TV sequences, part. still do 70% of their tv commercials in Production Sales and increased activity Feb. 9 (3.3:30 p.m.) Young Doctor Hollywood, he said. so "we're now by the company in the tape program- Malone, part. equipped to go after more of that busilia ming field. Feb. 9 (3:30 -4 p.m.) From These Roots, ness." Complete production flexibility part. An announcement by Howard Meig- also is assured Niles clients, Mr. Niles Feb. 9 (4 -5 p.m.) Purex Special, Purex added. han, president of Videotape Productions, through Edward H. Weiss. said his ani- indicated that its expansion plans are Feb. 9 (6:45-7) Texaco Huntley- Brink- Mr. Niles firm's present related to the recent decision by CBS - ley Report, Texaco through Cunningham mation service office at 5539 Sunset TV to scuttle its CBS -TV Production & Walsh. Blvd., Hollywood, is being moved to the Sales operation, which specialized in Feb. 9 (9:30-10 p.m.) The Ford Show, new office at the California lot along tape production for outside clients (LEAD Ford through J. Walter Thompson. with two executives there, Lionel Grover STORY, Jan. 23). In this connection, Feb. 9 (10 -10:30 p.m.) The Groucho and Harry Holt. Joining the new Niles Show, P. Lorillard through Lennen & office T. Morgan and Jack he said, Videotape Productions has hired Newell; Toni through North Adv. are Edwin three CBS -TV 'Silver (see FATES & FORTUNES, page of Production's Sales' key Feb. 10 (9 -10 p.m.) Sing Along With craftsmen-Charles Fagan, a producer - Mitch, P. Ballantine through William Esty 80). salesman; William Hallahan, a writer - (Eastern U. S.; and co -op). producer- director, and Louis Tedesco, Feb. 11 (10 -10:30 a.m.) The Shari Lewis Ullman buys into Soundrac a director who will also be available to Show, Nabisco through Kenyon & Eck- agencies as a consultant. In addition, hardt. Richard H. Ullman, formerly presi- three secretaries from CBS Feb. 11 (10:30.11 a.m.) King Leonardo dent of the Buffalo radio -tv syndica- Production and His Short Subjects, General Mills Sales also have been hired by Videotape. through Dancer -Fitzgerald -Sample. tion company bearing his name, has Mr. Meighan said Videotape Produc- Feb. 11 (7:30 -8:30 p.m.) Bonanza, RCA acquired what he describes as "a sub- tions to date has concentrated on tape through J. Walter Thompson. stantial interest" in Soundrac Produc- commercials production, but pointed Feb. 12 (6 -6:30 p.m.) Meet the Press, tions Inc., Hollywood, Fla. out that in the future the company aims co-op. He continues as a consultant with to become more active in the production Feb. 12 (7.8 p.m.) The Shirley Temple Richard H. Ullman Inc., which was of taped television programs and in- Show, RCA through 1. Walter Thompson, recently sold to the Peter Frank Or- Beech-Nut through Young & Rubicam. dustrial presentátions:. To . accommo- , ganization, Hollywood, Calif. Feb. 12 (9-10 p.m.) The Chevy Show, date this projected- additional business, Chevrolet through Campbell- Ewald. Soundrac Productions specializes in he added, Videotape Productions ex- tv film syndication; its animated pro - pects to announce, shortly that it has ductions include Colonel Bleep car - leased additional studio space. (A sub- ers have been interviewed by other tape toons, station IDs, program openings stantial pòrtion of , ÇBS Production companies but have not received firm and "Info- Maps" news library. Sales' bushrèss_ was in tv and indústrial commitments for jobs. A spokesman,' Mr. Ullman will serve as board chair - programs.) ,' =`< - for Videotape Productions said at least man of Soundrac. Other officers in- A check-4ith: CBS-TV Production one -and perhaps more -of Production clude Robert D. Buchanan, president Sales, now ,in the process of being dis- Sales' former workers will be hired and general manager and Jack, Schleh, solved, revealed that other former staff- shortly. secretary- treasurer.

74 (PROGRAMMING) BROADCASTING, February 6, 1961

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77 -DX BK -6B BK -11A BK -1A BK -SA Base Base Desk Mount Boom Mount The Most Trusted Name in Electronics Send to RADIO CORPORATION OF AMERICA Address City 'Zone '- State Enclose remittance with order and save shipping charges. (Prices subject to change without notice.) CBS DOES ABOUT FACE tive branch (the new administration in Film sales... Washington) is trying to do at the Okays showing of Soviet spy moment- convey a softer line toward Boxoffice 26 (United Artists Assoc.) : Sold to stations in Chicago; Evansville, yarn on 'Circle Theatre' Russia." The $55- 60,000 production costs for Ind., and Albuquerque, N. M. Now in In a sudden reversal, CBS-TV late the taping of the seven -character play almost 60 markets. Thursday (Feb. 2) approved an Arm- was assumed by the Armstrong Cork Big Time Wrestling (Barnett- Doyle) : Corp., with the company's agency, strong Circle Theatre presentation Sold to WJIM -TV Lansing, Mich. about Soviet spy activities in the U. S., BBDO, picking up Talent Assoc. and after creating a small furore by cancel- acting costs. The National Football League ling it earlier in the week. The episode (NFL) Presents (Independent Tele- will be seen Feb. 15 (Wed., 10 -11 p.m. vision Corp.): Sold to WPIX (TV) EST), the series' next regularly sched- SAG to vote on new pact New York; WBBM-TV Chicago; uled time. WMAR -TV Baltimore; WXYZ -TV De- Clearance was given by five top Covering non -theatricals troit; WTTV (TV) Indianapolis; CBS-TV executives after they screened After winning new contracts for tv WCCO -TV Minneapolis; WPST -TV the Circle Theatre episode entitled "The entertainment programs, theatrical films Miami; KLZ -TV Denver; WBRC -TV Spy Next Door," which had been video- and tv commercials last year, the Screen Birmingham; WFLA -TV Tampa, and taped the day before. The network Actors Guild is holding a mail referen- WJIM -TV Lansing. Now in 38 mar- gave no explanation of the policy dum of its membership, asking approval kets. change other than it now found the of a fourth contract negotiated during 10 Special Features (Seven Arts script acceptable. Making the decision 1960 covering employment of actors in Assoc.) : Sold to -TV Windsor - were vp, CKLW Oscar Katz, network pro- non -theatrical educational and industrial Detroit. grams; Joseph Ream, vp, network prac- films. tices; William B. Lodge, vp, affiliate Two -year contract, retroactive to Films of the 'SO's (Seven Arts and engineering relations; Thomas July 21, 1960, and terminating July 20, Assoc.): Sold to KSYD-TV Wichita Fisher, vp, and general attorney, and 1962, calls for a raise in day player Falls, Tex., and WSOC -TV Charlotte, John P. Cowden, vp, information serv- minimum from $80 to $85, effective N. C. ices. July 21, 1960, and to $90 on July 21, The American Civil War (Trans -Lux The network canceled the episode, 1961. Weekly freelance rate increases scheduled for showing Wednesday (Feb. Television): Sold to the entire Armed on the same dates from $300 to $318.75 Forces TV Network. 1, 10 -11 p.m., EST) on the bi- weekly and then to $337.50. Players also won series, and substituted a re -run about a additional compensation for restricted deaf girl, "The Zone of Silence," first tv and theatrical use of the educational Program notes ... televised in 1959. Despite the cancel- or industrial films and an added 5% of lation, the producers of the series, Tal- JFK profile A tv profile of President gross compensation from producers, Kennedy and the members of both h' ent Assoc., video -taped "The Spy Next starting Jan. 1, 1961, for the pension Door" on Wednesday (Feb. 1), in the personal and administrative famili and health and welfare plans up to will be presented on NBC -TV on Feb. same 10 -11 p.m. time slot it was to be $25,000 per actor per picture. televised. Producer Robert Costello 28 (Tues., 10 -11 p.m. EST). Entitled IFK-Report No. 1, the program will said he hoped the episode will be shown WGN -TV buys post -48s sometime in the future. concentrate on the impact of the new CBS, who had maintained a strict Another major sale of the post -'48 President on the country in the first 40 silence with respect to the incident at package of 40 Warner Bros. feature days of his administration. It will be first, released a tersely worded state- films was made last week by Seven Arts the first of a series of "JFK" reports. ment on Wednesday that claimed it Associated Corp. to WGN -TV Chicago all to be narrated by Frank McGee and was solely on its own and not influenced for nearly $20,000 per picture for seven employing the services of several other by the executive branch of the govern- years of unlimited use (except for four NBC correspondents. John ment in making its unorthodox move. Wayne pictures, whose tv rights Long pilot The pilot of MGM -TV's Max Banzhof, vice president, adver- presently run only a couple years but Father of the Bride, completed last are being tising and public relations, of the Arm- renegotiated by Seven Arts). week, is an hour long instead of the Of the films, 25 will strong Cork Co., Lancaster, Pa., ex- be telecast in color usual 30 minutes and includes 12 vi- by WGN pressed "regret" at the network's action -TV. gnettes taken from 25 episodes as well as A and claimed CBS felt the show, "was fortnight ago the new package one complete half -hour installment of not in marked a reported all -time keeping with what the Execu- high sale of the 26- program series. Katherine and $1 million to WOR -TV New York Dale Eunson wrote the pilot presenta- ($25,000 per picture). The asking price tion and will also write a minimum of in Chicago originally was $25,000 Really colorful each, 13 of the 26 scripts. They have done but the price subsequently dropped to The flaming peacock will domi- story outlines on all 26. The pilot was $20,000 before the WGN -TV sale was nate NBC-TV's programming on directed by Anton Leader, produced made at an undisclosed price below that. Feb. 9, when 18 of the network's by Rudy Abel, with Robert Maxwell The transaction was an- 20 programs for the day will be Chicago as executive producer. nounced by Ward I. Quaal, vice presi- broadcast in color. Starting with dent and general manager of WGN -TV, The big fight United Artists Corp., Continental Classroom at 6 a.m., and Robert Rich, vice president and N. Y., has acquired the motion picture EST, the colorcasts will range general sales manager of Seven Arts. rights of the Floyd Patterson -Ingemar through 121 of the 14 hours of The most recent film in the package Johansson heavyweight title bout on network presentations indus- -an is "The Prince and the Showgirl" (1957) March 13. UA also distributed films try high. Altogether, compatible with Marilyn Monroe and Laurence of the first two Patterson -Johansson color will be extended to 10 net- Olivier. The Wayne films include "Blood matches to theaters throughout the work shows normally seen in Alley," "The High and the Mighty," country. The price of the rights was black -and -white. "Hondo" and "Island in the Sky." not disclosed.

76 (PROGRAMMING) BROADCASTING, February 6, 1961 Lan annwt.cCQa. avtbM?4 Our Passenger Service Representatives, Mr. McDonough, are another reason why Amer- (tfourz. pal.o&Klet Aavwrcc.2 megtcz ican Airlines is the first choice of experienced out r45.4.62h441, ,aelactcon . travelers. They are "goodwill ambassadors "; Tßi2 M.tUt aM.02 [do.wt.g 124.d experts to the tips of their prim white gloves, Gn.as c-t 0-6- the, C,9u.41X-A.4 c01. a. cJWat to ab roving information specialists who smooth CUK,QOuue UtñO CWzi.e ugvr.ct tftll Cud.7-oi,urRF ' your journeys AIRLINES M. AMERICAN g. Mciacrnouñ with a smile. Americas Leading Airiine UNSOLICITED IN.FLIGNT LETTEN FROM M. J. MC 00NOIIGN EQUIPMENT SALES DIVIiIOM, AMERiC

'DADCASTING, February 6, 1961 n should stations corer national events? TEST PROVES LOCAL INTEREST INTERVIEWS WIN VIEWERS, SPONSORS

Must major national political events the inaugural week coverage with a Enhanced prestige for the station remain the exclusive domain of the specific assignment to carry out: news operation through its close as- network news operation? At the conventions, each station's sociation with a major political event Corinthian Broadcasting Corp.'s suc: 'hews team covered its own state's dele- previously the exclusive domain of the cessful coverage formula as applied gation, its views and reactions to the network. both to the 1960 conventions and the candidates," to the party platform as it An advertiser package offering pres- Inauguration has shown the answer is was being shaped, to the key issues as tige association with a national event "no." It may have opened a new era in flier emerged. When national person- carrying built -in audience interest, along localized television journalism, which alities and political leaders were inter- with strong local identification. Fur- can be a pattern for individual stations viewed, each station's newscaster guided thermore, the advertiser has the benefit or groups of associated outlets. the conversation to cover the problems of the total circulation of the station

i "Traditionally, there has been a gap of greatest interest to his own home through exposure in the varying local between the major scheduled national market. programs in which such special cover- political event and the regional and /or Different Corinthian's inaugural age reports and features are inserted, special interests of tv viewers in their week project differed drastically from in addition to the specially- scheduled varied home markets," says C. Wrede the networks' coverage. Since each of programming built around the event. Petersmeyer, president of Corinthian. the stations is affiliated with CBS -TV, Said Gov. LeRoy Collins, new presi- "Since the networks invariably give none covered the inauguration itself dent of the NAB, in a filmed interview exhaustive coverage to 'national news nor the Inaugural Ball which its view- in Washington with KOTV News Di- events, the independent' tv sta- ers were able to see in their station's," rector Roger Sharp: "It is certainly a tions may net have felt, in the past network- option time. fine attitude on the part of your broad- that they could make jü4jrnàlistic con- During the week preceding the in- casting stations to come to Washington tributions by covering the, ";same events. auouration, each station's news team and do the things you have done this At Corinthian, we felt that there was covered the Washington scene through past week... . an important -localized story in each interviews with senators, governors, and Here is a capsule summary of the job of these instances. It is this story-the 'congressmen from their own states, filth. the station teams did as part of their vital link between the national event jng their views in varied -length pro - project, indicating how a local tv news and the local market and state- which _'gFamming segments which then were operation can, without prohibitive ex- otir five stations set out to cover." shown on existing and specially-sched- pense, develop its own specially -slanted ;To do this job, the five Corinthian tv "uled local shows. approach to such national event covlil stations (KXTV Sacramento; WISH -TV What is the impact and pay -off of Indianapolis, WANE -TV Ft. Wayne, such coverage propects? Arrived Early Each station's news KHOU -TV Houston, KOTV Tulsa) Added viewer excitement about the team, consisting of the news director sent their own news teams to the con- station's programming, and an enriched;_ and his own cameraman, arrived in vention cities and to Washington for picture of a historic national event. Washington a week or more before Inauguration Day. From their arrival - working out of a common central head - quárters -each team embarked on a 7 a.m. to midnight shooting schedule. Their targets: depth- interviews with political leaders from their own state on their reactions to the new administration's policies and their forecasts of the New Frontier's implications to their own state and community. For example, Phil Wilson, KXTV news director, and cameraman Don Rivers started their project with three hours of interviewing and filming in the home of California Senator Clair Engle, discussing such issues as the gold outflow (and the possibility of reviving California gold mining interests), the California unemployment problem and defense industry and other political and economic subjects. With Mrs. Engle, Mr. Wilson did a brief "person-to- person" stint, as well as interviews about Washington social life and her part in the inaugural week social functions. Upon his arrival in Washington, Gov. The news learn' firoin, WANE -TV Ft. topics as agriculture and. unemploy- Brown of California invited the KXTV Wayne filmed interviews with Indiana ment. Here newscaster Phil Wilson team to cover a special dinner held by- senators, congressmen and the gov- (I) interviews Sen. Vance Hartke, Dem- leading California businessmen. At this ernor, discussing such 'home- interest ocrat, of Indiana. function, Mr. Wilson briefly interviewed

78 (PROGRAMMINOCL BROADCASTING, February 6, 191i President -elect Kennedy at_a time other television outlets found it difficult to get close to him. Steps in covering a national event The same Sacramento news team events you plan, to broaden the scope covered a special pre -gala party given 1. Choose only those national and sig- of the project. by Frank Sinatra and other leading with sufficient import 5. Apply for credentials well in enriching their nificance to make the localized California film stars, advance. with glamor highlights. story meaningful for viewers. political story 6. Find centrally located accommo- During week, the KOTV 2. Develop an editorial theme. It the same dations for the news team. Tulsa team, headed by newsman Roger must be interpretive, not mere add to 7. Make up advance schedules for Sharp, did special interviews with Okla- on -the -spot reporting, to film shipment, taking into ac- homa Senators Robert Kerr and Mike the exhaustive network job. newscaster count changes in flight schedules, Monroney and with Oklahoma con- 3. Assign your own local problems of making connections, gressmen de- and cameraman to the job to on such subjects as oil and provisions for alternate ship- pletion and agriculture. It also inter- assure local identification. ping facilities for emergencies. viewed new Secretary of the Interior 4. Develop a list of potential pro- Provide a stand -by camera crew Stuart Udall a half-hour after he was gramming vehicles from existing 8. and equipment for your team in sworn in Jan. 21, thus being the first local shows in the station sched- case of equipment failure. among all media to report the new ule, in addition to the specials secretary's proposed approach to Indian affairs-a key issue in Oklahoma. How to Do It? What are the steps a group of individual stations must take Shipping and plane schedules are cessful coverage, and these require to carry out such a major coverage another important key. Since a station some planning and effort in advance. project successfully? may be covering such an event a Pre -planning cannot eliminate failure, "Pre- planning both the editorial ap- thousand miles or more away from its but it can provide a ready -made solu- proach to the event and the logistics home market, without the benefit of a tion for it. Both in the case of the and operational details involved in ex- coaxial cable, getting the story from the conventions and the inaugural, Mr. ecuting it are essential to the success camera to the screen becomes a crucial Land went to the news-making cities of such an undertaking," says Johnston problem. in advance, setting up arrangements (Jack) F. Northrop, Corinthian admin- News Desk Corinthian resolved with a local camera crew to pinch hit istrative vice president. this problem through its news desk op- in case of emergency, arranging for First, each station had to analyze its eration set up at its temporary head- 24- hour -a -day courier service and work- schedule to pick the various local shows quarters. This desk arranged for each ing out airplane schedules and connec- which could use special material from newscaster to telephone hot news re- tions with each station. the national event. "It is by viewing ports directly to the station. Features, Another aspect of the pre- planning *he entire station as the reporting in- analyses and interviews were filmed operation was the round of interviews 'strument, rather than aiming the cov- and shipped back by jet, there to be Messrs. Northrop and Land set up with erage for a single and special program developed, processed and aired within senators and congressmen from the only, that the station can benefit most eight to ten hours of actual shooting. states where Corinthian stations are richly from its news team's special cov- In Washington, this news desk HQ located. These explanatory interviews, erage," says Herman Land, Corinthian's was manned by Larry Beauchamps, during which the project was fully ex- director of special projects. Any local production manager for the inaugural plained, helped pave the way for each show, from newscast to woman's pro- week project and WANE -TV program news team's interviews during political gram, becomes a potential vehicle for manager; Mr. Land and Evelyn Maz- leaders' busy inaugural week schedule. the special coverage material, making zari, assistant to Mr. Land. There seems to be little question that it possible for the station to create a This organization made it possible an ever -increasing number of stations flexible advertiser package adapted to for the newsmen to devote their time will discover the news opportunities the station's total circulation rather exclusively to the creative job of news open to them at such major national than being dependent on the rating of gathering, instead of being diverted by events. The advertiser interest in such one special show. shipping and planning problems. programming packages has been prov- The result: On one day alone, Tues. ed. Viewer interest in the truly day, January 17, Corinthian shipped major national political event is gua- over 5,000 feet of film out of Washing- ranteed. And the success of such a ton to its various stations. coverage project is virtually assured, Planning a Must Without pre-plan- when a station (1) develops its own ning prior to the news teams' arrival editorial approach to it rather than at the city of the event, a station might duplicating the network's; (2) takes miss out on the opportunities implicit sufficient time to make the preliminary in covering these events. For instance, plans and arrangements. by early January, it was impossible to Westerns win awards get hotel accommodations in Washing- ton. Corinthian had arranged this two First Western Heritage Television months in advance, assuring the station Awards of the National Cowboy Hall teams a centrally located, comfortable of Fame were presented on Jan. 30 in lodging for the 14 -man group. Such Oklahoma City to Rawhide and Death details as renting cars, arranging for Valley Days. Rawhide won the tv fic- Corinthian's director of special proj- typewriters, telephones, couriers and tion category award for its program ects, Herman Land (I), discusses cov- stand -by camera crews familiar with "Incident at Dragoon Crossing." The erage plans with Robert Menaugh (r), the local problems cannot be left until factual tv program award went to Death superintendent of the House Radio -Tv the time of the actual event. Valley Days for its episode "The Great Gallery. Credentials are another key to suc- Lounsberry Scoop."

BROADCASTING, February 6, 1661 79 FATES & FORTUNES BROADCAST ADVERTISING Laurence H. Field, appointed radio - at WOND Pleasantville, N. J. production manager for Cole & Weber, Kenneth Lester S. Rounds, Seattle, Wash. He formerly was with L. Bag- well, formerly vp at Kud- KIRO -TV, that city. national sales ner Agency, N. Y., manager at WTVJ joins Arnold Bakers, Paul Bradley, vp in merchandising (TV) Miami since Port Chester, N. Y., department of Kenyon & Eckhardt, 1958, appointed sta- as coordinator of mar- N. Y., establishes his own pr and sales tion manager of keting. Mr. Rounds, development firm, effective March 1. WAGA -TV Atlanta, effective 13. who had also served Morton Schneider, showroom sales Feb. as account executive Previously he has Mr. Rounds manager, Ideal Toy Corp., N. Y., ap- Mr. Bagwell on the Arnold Bakers pointed to newly-created post of direc- been with KXYZ and Houston, in various account for Benton & Bowles in late tor of tv promotion. George Morgen- KPRC -TV, both 1940's, and more recently with Kudner, stern, Ideal New York sales representa- capacities. will be responsible for advertising, re- tive, named eastern sales manager. Ted Randal, formerly with KEWB search sales promotion and consumer Oakland -San Francisco, named pro- David V. Cleary and Benjamin relations. He will serve on management Minneapolis - Maugham, associate creative directors gram director of KDWB executive committee as well. St. Paul. Both are Crowell- Collier sta- in copy department of Young & Rubi- tions. Mr. remains president William T. Raidt, vp of D'Arcy Adv., cam, N. Y., named vps. Randal N. Y., elected to agency's board of of T. R. Productions, S.F. He appoints directors. Nicholas H. Robinson, program Ralph Petti, formerly sales and opera- manager of WREB Holyoke -Springfield, tions manager of KROY Sacramento, William G. Johnston, account exec- Mass., resigns to join P. Lorillard to- Calif., vp and head of west coast offices utive on Colgate at Street & Finney bacco Co. of his radio programming and consult- Inc., N. Y., elected executive vp. ing firm. Martin C. Rifkin Paul Biklen, account supervisor at named operations Jim Cairns, formerly with WARN Ogilvy, Benson & Mather, N. Y., elect- manager at Hicks & Ft. Pierce, to WSFR Sanford, both ed vp. Greist, N. Y. He will Florida, as program director. Jack Robert E. Lee, former senior art di- be in charge of all Heffelfinger and Gene Fernette join rector at Joseph Katz Co., N. Y., joins agency art, copy, traf- WSFR as chief engineer and air per- Friend -Reiss Adv., N. Y., as vp and fic and print produc- sonality, respectively. director. tion. He joined H &G art David Fuchs, former manager of in 1955 as production Earl G. Tyree, former account serv- manager. sales presentations at CBS -TV, named ice director at Sales Communication director of sales presentations. Inc., N. Y., joins McCann-Marschalk, THE MEDIA Edward Fisher, account executive, that city, as vp in charge of sales development. O. W. Myers named general manager Crosley Broadcasting Corp., N. Y., ap- of WHIN -TV Huntington- Charleston, pointed acting eastern sales manager of Don Blauhut, vp in charge of west W. Va. He has been station's national WLW Cincinnati. coast radio -tv for Parkson Adv., re- sales manager for past 31 years. turns to New York office. William de Tournillon, formerly on Gordon Potter, formerly sales man- sales staff of KNOE -TV Monroe, La., Robert S. Fenton, director of busi- ager at WPCA -TV Philadelphia grantee, to KTVE (TV) El Dorado, Ark., as ness affairs at M -E Productions, N. Y., to WQAL (FM), that city, as station account executive. appointed account supervisor. manager and director of sales. Raymond R. Kaelin, formerly radio Paul Hansen joins media depart- Bert Noble, commercial manager of account executive at Robert E. East- ment of Clinton E. Frank as timebuyer. WABQ Cleveland, promoted to station man Co., N. Y., joins The Branham He formerly was with Campbell - manager. Co., in sanie capacity. Mithun, Minneapolis, as account executive. John Struckell appointed general Fred von Hofen, formerly national manager of WFPG Atlantic City, N.J. sales manager of KOL Seattle, Wash., Edward F. Pivo and John R. Murray He formerly served in similar capacity named national operations manager of Jr. appointed associate executive art director at Doherty, Clifford, Steers & Shenfield, N. Y. Broadcasters Club elects Ben Strouse Robert H. Lundin, formerly brand supervisor with Pillsbury Co., Minneap- Ben Strouse, president of WWDC troller of Evening Star Broadcasting Vincent Wasi- olis, to Gardner Adv., St. Louis, as ac- Washington, elected president of Co., treasurer; and count executive. Broadcasters Club of Washington, lewski, NAB vp, secretary. Others succeeding Robert K. Richards, pres- elected to board in addition to offi- Robert Parker, formerly advertising ident of Richards Assoc. pr firm, who cers: Edmund C. Bunker, vp of manager and research director at Sea- becomes chairman of board of gov- CBS; Howard Head, Washington brook Farms, joins Smith /Greenland ernors. Mr. Richards succeeds consulting engineer; Clair R. Mc- Co., N. Y., in account service depart- Joseph Baudino, vp of Westing- Collough, president of WGAL -TV ment. Ray Samuel joins S/G as mem- house Broadcasting Co. Other offi- Lancaster, Pa., and J. Leonard ber of account service department. cers: Joseph Goodfellow, vp of Reinsch, executive director WSB- William H. Croke, formerly media WRC- AM- FM -TV, first vp; Arthur AM-TV Atlanta. Latter two repre- buyer at Foote, Cone & Belding, N. Y., Scharfeld, Washington attorney, sent non-resident members of or- to advertising department of Liggett & second vp; Richard Stakes, comp- ganization. Myers.

80 BROADCASTING, February 6, 1961 f) Food Is for Fitness -As Well As for Enjoyment

We Should Learn To Eat serving would be 2 to 3 ounces of lean cooked meat, To Help Maintain Health poultry, or fish; 2 eggs; 1 cup cooked dry beans or peas.

VEGETABLE -FRUIT GROUP : Vitmains A and C, as In the United States where food is available in great well as certain necessary minerals, are abundant in these variety and in almost overwhelming abundance, many peo- foods. The Guide suggests 4 or more servings each day. ple have a tendency to forget that the chief function of food This should include 1 daily serving of a good Vitamin C is to provide certain essential nutrients that our bodies source (citrus fruits, for example) and 1 serving at least need for growth and maintenance. We are, indeed, a most every other day of a good source of Vitamin A (dark fortunate people to be able to select these necessary green and deep yellow vegetables). nutrients from such interesting kinds of food, but this BREAD- CEREAL cereals made good fortune is frequently offset by our failure to learn GROUP: Breads and from whole enriched or restored, provide to eat wisely of the bounty put before us. grain, protein, Teaching people to eat according to the dictates of good iron, several of the B- vitamins, and food energy. Select 4 nutrition is often complicated because food consumption servings or more daily. A serving is 1 slice of bread or 1 takes place in the framework of many social and psycho- ounce of ready -to -eat cereal or 1/2 to s/4 cup cooked cereal, logical factors. It's been pretty well determined, for macaroni, noodles, rice, etc. example, that the wise homemaker should not inform her OTHER FOODS: Such foods as butter, sugar, oils, may husband about a new dent in the fender while he is eating be used as preferred to improve flavor and to provide the his dinner. It is better to wait until his blood supply is total necessary calories for each day. busy in the digestive stage! Sensible Eating Plans Lr obstacles that might it is becoming more spite of exist, Need Some Glamorizing evident each day that improving our eating habits might This actually he one of the major steps forward in reducing or relatively simple guide to good eating has received some of the diseases which today are the leading much attention, but too often only among those who have TTTlnnating causes of disability and death among our people. Being been exposed to sound nutrition information for years. overweight, which certainly is very closely related to eating The general public, however, is much more frequently food habits, is generally recognized as one of our major health made aware of the latest pronouncement from one hazards. faddist or another. Much time and effort goes into trying to urge people to drink more of this product or that, and this kind of USDA Offers A Simple eat or product promotion is part of the American food business, Guide For Good Eating of course. It does seem pitiful, though, that we have not Several years ago the Institute of Home Economics, part been able to glamorize the idea of eating sensibly. It of the U.S. Department of Agriculture's Agricultural Re- could well be that many of us do not fully appreciate the search Service, worked out a "Daily Food Guide" in co- important relationship between the foods we eat-con- operation with' the country's leading nutrition scientists. sidered from both the quality and quantity viewpoints - The hest' sources of essential food nutrients which we all and the general level of health we achieve and maintain. need were carefully considered, as was the need for an eat- The dairy farmers throughout the United States who ing pattern that recognizes our vast variety of foods. The sponsor the non -brand advertising, merchandising, re- (luide suggests we select foods from four main groups, search, and public relations program of the American adding from other food sources to make meals more appeal- Dairy Association have a selfish interest, of course, in ing and satisfying. The four basic food groups and recom- telling the role of milk and other dairy foods in the well mended daily servings are: balanced diet. However, we believe also that it is im- MILK GROUP: This includes milk, ice cream, cheese portant to expand public knowledge about the role of all and other dairy products. From these foods we obtain such foods in maintaining good health. We long ago pledged essential nutrients as calcium-needed for adults as well as ourselves to help in this continuing educational program, growing children; protein; riboflavin; vitamin A. The Daily and we are happy to be working with all the groups seek- Food Guide recommends some milk or milk products every ing to counteract the misleading information about foods day for everyone. For children 3 to 4 eight -ounce glasses and nutrition that so often comes forth and endangers daily are recommended; for teen- agers, 4 or more glasses; public health. adults, 2 or more glasses. MEAT GROUP: This includes red meats, poultry, eggs, AMERICAN DAIRY ASSOCIATION as peas, pea- fish, shellfish, or alternates such dry beans or Voiee of the Dairy Farmers in the Market Places of America nuts, peanut butter. This group provides necessary protein, iron, thiamine, riboflavin, niacin. The Guide recom- 20 North Wacker Drive mends two or more servings from this group each day. A Chicago 6, Illinois

IFADCASTIN6, February 6, 1961 81 I Heritage Stations Representatives. HSR tion of KPHO-AM -TV Phoenix, Ariz., is sales organization for more than 20 Like father elected president of Sales Promotion fm stations owned and /or operated by Executives Assn., that city. International Good Music, Bellingham, Lee Mitchell, 17, son of Mau- Wash. rice B. Mitchell, president of En- Marie H. Houlahan, publicity and cyclopaedia Britannica Films, pr director of WEEI Boston since 1942, Mrs. Ginny Griffin appointed mer- famous decade ago for "Mitch's retires. Previously she handled pub- chandising manager of WSTV -TV Pitch" broadcast promotion, is licity for CBS Radio for 10 years. Steubenville, Ohio. following in his father's footsteps. William A. Gietz, Jack R. Gelzer ap- Lee, senior at New Trier High sales manager of pointed local sales School, Winnetka, Ill., is general WTAR -TV Norfolk, manager of WGR- manager of school's new fin sta- Va., promoted to gen- AM-FM-TV Buffalo. tion, WNTH, and takes his regu- eral sales manager. He has been with sta- lar turn at mike. The station, li- He has been with station for 17 years in censed last month by FCC, is as- tion for past 10 years, various capacities, signed to 88.8 mc. Senior Mitch- serving as local sales most recently as ac- ell was general manager of manager since 1956. count executive. He WTOP Washington, with NAB Mr. Gietz Before joining also served at and then managing director of WTAR -TV he was with NBC. WKBW, that city, as chief announcer Broadcast Advertising Bureau, Jim Dooley, WTVJ (TV) Miami and program director. before joining William Benton's air personality, appointed sports director. Associated Program Service. Hank Guzik, manager of KSON San Mr. Dooley replaces Jack Cummins Diego, resigns. who resigned. Terry Ford, formerly with WERE news and special events for all Metro- Bill Sickler, formerly with WREO Cleveland as member of promotion and politan stations, came to station after Ashtabula, Ohio, to WPAM Pottsville, news staffs, joins WHK, that city, as serving CBS for five years as producer- Pa., as staff announcer. assistant promotion director. writer in news and public affairs. William S. Lydia joins WXEX -TV Richmond, Lee Hanna, assistant director of news James P. Anderson appointed assist- Va. He formerly was with WSVA- AM -FM and special events at WNEW New ant chief of European news bureau for -TV Harrisonburg, Va. York, appointed director. Richard Westinghouse Broadcasting Co. Roy M. Schwartz, Merson, who was news editor, becomes Wes Bradley ap- program manager of assistant director. Mr. Hanna, who suc- pointed manager of of WIBG Philadel- ceeds Martin Weldon, new director of KRDO Colorado phia, promoted to op- Springs. Mr. Brad- erations manager. He ley, 12 -year broad- will have charge of casting veteran. will all studio operations continue duties as and personnel, includ- early morning air per- ing programming, pro- NEGRO sonality. He has been motion, traffic and Mr. Schwartz Community Mr. Bradley with KRDO for nine technical. He has been with station since 1957. Programming years in various capacities. Santo J. Crupi, formerly sales man- Bob Larkin joins WSAF Sarasota, ager of Middlesex Broadcasting Co., Fla., as program director-air personal- joins Avery- Knodel as manager of both ity. He formerly was news director of radio and tv sales in firm's new Boston WSUN -AM -TV St. Petersburg. Other office. staff additions: Ned Nichols, sales man- Al Leibert, formerly of WGBS Pike, staff; Larry Kent, Mi- ager; Gerry sales ami, joins WJW -TV Arnold Cleveland as air air personality; Keck, engineer- personality. SPANISH ing staff; Dick Cobb, newsman -an- Ray Whitlock, RICAN nouncer; news director; PROGRAMMING PUERTO and Carlene Holmes, traffic director. Programming Lester E. Waddington, convention Donovan Edwards joins news staff show producer at Young & Rubicam, of WNEM -TV Saginaw -Bay City, N. Y., joins Transfitm- Caravel Inc., Mich. He will headquarter in station's that city, as executive in business pro- Flint, Mich., office. gram services division. Bob Allison joins WWJ -AM -FM De- Edwin T. Morgan, assistant director troit as air personality. of radio -tv department of Erwin Wasey, Ruthrauff & Ryan, Hollywood, named Marc Avery, formerly with KAIR of Whirl -Wind executive producer of new Hollywood Tucson, Ariz., to WJBK Detroit as air office of Fred A. Niles Productions. sales action personality. . Jack Silver, formerly head of his own Jules Bergman appointed to newly Hollywood production firm and form- created position of science editor of erly with WOW-TV Omaha, joins Niles' ABC. He has been news writer for net- new office as production coordinator. work. Lionel Grover and Harry Holt, with Niles' animation service in Hollywood, WWRL M. J. Vosse joins WDIA Memphis, become production manager and exec- NEW YORK DE 5 -1600 Tenn., as member of sales staff. utive art director; respectively, of new *10 00AM-5:30PM * * 5:30PM- 10:00AM Steve Shannon, director of promo- Niles operation there.

82 (FATES & FORTUNES) BROADCASTING, February 6, 1961 Rival honored Ward L. GET THAT EXTRA Quaal, vp and general manager of WGN Inc. (WGN - AM-TV Chi- cago), named as "Man of the Year," by Mr. Dual TV Prevue, Sunday publication of rival Chi- cago Sun -Times. WGN Inc. is subsidiary of Chicago Tribune. In conferring honor, TV Prevue honored its first local broadcaster -and a bitter rival at that. Award was given to Mr. Quaal for his "monumental success" in transforming two stations into outlets of quality and integrity Push after they had been beset by hard times. You know that it's the extra push that makes the difference between an average campaign and a "Red- Letter Success." You get that EXTRA PUSH when you buy WOC -TV. Dick Romaine, formerly on sales staff WOC -TV effectively specializes in coordinating and mer- of Que Recording Studios, joins Tem- ple /Morgan Enterprises, Hollywood chandising your buy at every level - the broker, whole- company set up by Robert C. Temple saler, direct salesman, key buyer as well as the retail outlet. and Ray Morgan Jr., packagers of Queen This "togetherness" sells products in the nation's 47th TV for a Day, to develop tv and radio 2 in properties for network and agency sale. market. More than billion dollars retail sales ring on the retailer's cash register Over 438,000 TV homes are Lillian Kramer joins Jerry Franken within the 42 counties of WOC -TV's coverage area. Co., Hollywood pr firm. She formerly PRESIDENT ,was with Schlitz Brewing Co. as pr ex- Col. R J Palm., VICEPRES. Y TREASURER ,=ecutive of Schlitz Playhouse of Stars. D D. Palmer EXEC VICEPRESIDENT To the National Advertiser, Ralph Ene, SECRETARY WOC -TV offers the greatest EQUIPMENT & ENGINEERING Wm. D Wapner RESIDENT MANAGER amount of local programming - W. G. E. Vreeland, director of inter- Errar C. Eander, SALES MANAGER over 33 hours each week - and P., Shan national marketing operations at RCA the finest talent in the area put International, division vp. J. R. THE QUINT CITIES named across. Reist, who was director of associated these programs DAVENPORT companies RCA Interna- IOWA operations, BETTENDORF Your PGW Colonel has all the tional, becomes vp of that division. facts, figures and other data as ROCK ISLAND John Lienhard, staff executive, Inter- MOLINE well as day by day auailabilities. national Telephone & Telegraph Corp., EAST MOLINE See him today. N. Y., appointed vp of International PETERS. GRIFFIN. WOODWARD. INC Standard Electric Corp. and general EXCLUSIVE NATIONAL REPRESENTATIVES manager of export department. George L. Wilcox, president of Ca- nadian Westinghouse Co. Ltd., Hamil- ton, Ont., elected vp and assistant to iIIIiBROADCASTING president of Westinghouse Electric THE BUSINESS WEEKLY OF TELEVISION AND RADIO Corp., N. Y. 1735 DeSales St., N. W. Washington 6, D. C. Dr. Rudolph G. E. Huffer, associate NEW SUBSCRIPTION ORDER director of research in physics, Sylvania Please start my subscription immediately for- Electric Products Inc., N. Y., appointed t] 52 weekly issues of BROADCASTING $ 7.00 chief engineer, microwave device opera- 52 weekly issues and Yearbook Number 11.00 tions, electronic tube division, Moun- Payment attached Please Bill tain View, Calif. C. John Borlaug, district service manager, named chief name title/position service'. engineer, Sylvania Home Elec- tronics Corp., Batavia, N. Y. company name Frederick B. Simmons promoted to address New England district manager for Ray- theon Co.'s distributor products divi- cnty zone state sion. He has been division's customer Send to home address service manager. Allen W. Merriam --

BROADCASTING, February 6, 1961 83 C= 0 Herb Manning named news editor of CKGM Montreal. George Carter, formerly with Radio Representatives Ltd., Montreal, and Barry Savage join staff of CKGM Montreal. GOVERNMENT Charles J. Connally named legal ad- visor for radio -tv monitoring unit, Fed- eral Trade Commission, succeeding Charles J. Sweeny, named legal ad- viser and assistant to chief project officer, Bureau of Investigation, FTC. ALLIED FIELDS Ray R. Paul, trial attorney in hearing division of FCC since 1953, resigned Jan. 30 to become partner in Washington law firm of Prince, Tay- "Congratulations, Mr. President." President Cosgrove. Sid Caesar lor & Crampton-now And vice versa. President John F. topped an entertainment program. Prince, Taylor, Mr. Paul Kennedy went to the National Press Club officers were escorted to the Crampton & Paul. Mr. Paul, native Alabama, received Club's Jan. 28 inaugural dinner in stage of the auditorium in the man- of B.S. degree from State Teachers Col- honor of the club's new president, ner of the inaugural parade. lege, Troy, in 1945 and his law degree John P. Cosgrove, publications di- The event marked the first partici- from U. of Chicago Law School in rector of BROADCASTING and TELE- pation of a U. S. President in a club 1948. He practiced law in Troy until VISION magazines. Left to right: inaugural. President Cosgrove; Mrs. Douglas 1953 when he joined FCC. President Kennedy's application Stengel and Douglas Stengel, retired Ken Jones, former marketing con- General Motors pr executive; Presi- for non -active membership in the sultant, joins Institute for Motivational dent Kennedy; Ernest Barcella, club was approved by the board of Research, Croton -On- Hudson, N. Y. A United Press International, a mem- governors. former newspaperman, as special representative to meet client he paid the $90 non -active initiation ber of the club's board of governors. problems in psychological and market- fee by personal check. He was pro- ing problems. Top government officials and posed for club membership by Sol media executives participated in the Taishoff, Broadcasting Publications DEATHS inaugural ceremonies. Chief Justice by Inc.; seconded Theodore F. Koop, John K. Strubing Jr., 62, former Earl Warren, of the U. S. Supreme CBS News; sponsored by William H. vice -chairman of Compton Adv., N. Y., New Court, administered the oath to Lawrence, York Times. died Jan. 28, at his home in Lyme, Conn. Kiernan T. Murphy, 46, vp and Jr., California district manager, ap- Glenn M. Bergmann, Collins Radio pointed western zone manager and sales director, promoted to director of treasurer of Crosley Broadcasting Co., died Feb. 2 on S.S. while Charles B. Douglas central zone man- marketing of company's Cedar Rapids, Monarch vacationing near ager. Iowa, division. Venezuela. Cause of death was unknown. Mr. Murphy was Norman R. Huey, manager- merchan- James I. Stultz appointed sales man- comptroller of Crosley since 1950 and dising of General Electric's radio re- ager of audio products of Vega Elec- vp since 1951. Previously he was sta- ceiver department, Utica, N. Y., pro- tronics Corp., Cupertino, Calif. Firm tion manager and comptroller of moted to newly created post of man- manufactures wireless microphone sys- WINS New York. ager -new product projects. tems. Ferdi Ziegler, 45, vp of McCann - John A. Mayberry appointed mer- O. Hank Brown named manager of Erickson, New York, died Jan. 24 of chandising manager of distributor sales newly formed San Carlos, Calif., re- cancer at his home in Maplewood, for CBS Electronics, Danvers, Mass. gional sales office of Eitel- McCullough, N. J. Previously, he was sales promo- electron tube producer, that city. tion director of Grey Adv., New York. Robert G. Scott named sales manager of National Video Corp., Chicago. INTERNATIONAL William J. Pape, 87, publisher of cathode ray tubes Waterbury (Conn.) Firm manufactures Jean -Marie Beaudet, secretary -gen- Republican-Ameri- can and founder for tv. eral of Canadian Music Centre, Toron- of WBRY, that city, died in St. Petersburg, Fla., Jan. to, named assistant vp of programming 29 Andrew E. Kimball appointed man- while on vacation. ager of advanced marketing research of CBC at Toronto. Schenectady, Warner C. Tidemann, 48, formerly of General Electric Co., William F. Shave to sales manager W. G. with WJBC and both N. Y. K. S. Bennett and Grant of CHLO St. Thomas, Ont. WBLN (TV), to G.E.'s Palo Alto, Calif., plant as Bloomington, Ill.,, died Jan. 22. At time specialist in contract administration and H. T. McCurdy appointed vp and of his death he was staffer for Illinois specialist in sales planning, respectively. general manager of CJAD Montreal. Agriculture Assn.

84 (FATES & FORTUNES) BROADCASTING, February 6, 1961 FANFARE .. Commuters get free TYPE 314D He did return brunch from WGLI 1 KW AM TRANSMITTER It's no telling what a fellow will Key elements in a recent promo- do these days to make a few BUILT -IN CUT -BACK tional campaign on behalf of a new bucks. And you can prove it by to 500 or 250 watts advertiser on WGLI Babylon, N. Y., asking officials at WHLO Akron, were a mobile unit, bread and scores Ohio, who recently ran into just of commuters. The Ward Baking Co., such a chap. which recently acquired a franchise to An inmate of Stark County Jail distribute Monks' bread, started its in- in that city, found the secret of troductory advertising for the new success, escaped unnoticed and product on Oct. 15. WGLI supported touched off an area manhunt. its 10 -week schedule of 30 spots per Harrassed at every turn and ap- week by tying -in its mobile unit with parently down on his luck finan- the morning commuter rush. Each cially, the escapee decided to toss weekday for two months, the mobile in the towel. unit pulled up to a different station on He called WHLO, said he was the Long Island Railroad for the 6 to tired of running and was going 10 a.m. broadcast of Mel Clark and back to jail. In the same conver- his daily Sundial show. sation he asked what was the prize Power cut -back is optional; may be accom- While waiting for their trains, com- plished by remote control. It's one feature for the news tip of the week, of- that sets this quality transmitter apart from muters along the line were treated to fered weekly by the station. all others. 75" high; 32" wide; 32" deep; free coffee and sandwiches made with, WHLO called the jail and alert- weight: 1100 lbs. of course, Monks' bread. Conceived by ed officials to his plans. True to write for details and competitive pricing David H. Polinger, general manager his word, he went back. True to of WGLI and director of the Friendly its word WHLO rewarded him Frost Broadcast Div., the project in- top prize for the weekly news tip Ctnit0.e cluded promotional tags on each of the -a check for $6.40. 30 spots and special WGLI promotion eetn_oxi.cA spots regarding the campaign. Ward Baking Co., via Grey Adv., New York, MANUFACTURING COMPANY is currently evaluating results of its WEAD turns garage into 4212 South Buckner Blvd. Dallas 27, Texas initial advertising .fl SUBSIDIARY OF LING.TEMCO ELECTRONICS, INC. schedules, but broad- store for a day cast activity is expected to resume this grocery .month. The "Good Old Days" provided the theme of a promotion WEAD College One step further? Park, Ga., devised for a local auto- Luxury Living! mobile dealer. For the past two weeks, Simon The car dealer purchased a full Sensible Location! McQueen, the petite weathercaster day's broadcast time, and WEAD Specify The New Weston, in the at WABC -TV New York, has appeared staged a grocery sale using pre -inflation heart of the advertising and on her nightly (11:10 p.m.) show prices. Bread sold for five cents a broadcasting belt, as your in- wearing either oriental or "flapper" loaf, bacon for 25 cents a pound and town address. Our splendid rooms and suites make an ideal dresses, all in promotional interest of eggs for 35 cents a dozen. The station ABC-TV's Hong Kong and Roaring environment for living or enter- arranged for delivery of all groceries taining. Theatres, 20's programs. Needless to say, clubs, shops the purchased, secured necessary grocery are advantageously close. costumes didn't go unnoticed by Miss licenses and originated all program- McQueen's loyal male viewers. A ming from the auto dealer's showroom. gentleman on the staff of Rutgers U. The garage turned grocery not only urged the station by letter last week to sold 3,200 loaves of bread, 1,600 add one more program to the weather pounds of bacon and 3,000 dozen girl's promotion work. He said: eggs, but also sold more automobiles "Like many another viewer, I have on the weekend than all other Atlanta been completely smitten by your even- car dealers combined, according to ing weather reporter, Miss Simon Mc- WEAD. Queen. I now find my admiration mixed with anticipation. I feel your History in the making dressing Miss McQueen in the garb of Hong Kong and Roaring 20's was an KYW -TV Cleveland caught a for- World -Famous excellent promotional stroke. Please ward pass from a local newspaper hurry along her promotion of The critic and ran for a touchdown. NEW WESTON BAR & Naked City." Jim Frankel, tv -radio editor of the ENGLISH DINING ROOM Cleveland Press suggested that a tv Here you rub shoulders with station could do a service to the com- the smartest people any time of day. Come in for cocktails WCL S r Columbus, Ga. munity by organizing a tv "sets -in- school" campaign so school children and hot canapes. The cuisine is 1 No. could watch the inauguration of Presi- skillfully prepared to Continen- Conlon Negro Survey-Jan. '61 tal tastes. Try it some day soon dent Kennedy. ... at lunch or dinner. Rep: Dora -Clayton ... Bernard Howard Both the newspaper and the tv sta- Negro Group) (Member Georgia tion promoted the activity. KYW -TV

BROADCASTING, February 6, 1961 85 pamphlets poured in from listeners in 0 Portugal, Austria, Venezuela, the Vir- gin Islands and Puerto Rico, as well as from Canadian and U.S. short-wave listeners. The Fredericks half -hour program is beamed. to Latin America, Europe and Africa on a Monday - through- Friday schedule.

M 6M = "114.KIND Sing for profit More than 1,000 con- Msh + NICM '`ÁTCN ` 'vet, ) MM GUNN WTCry [IIL . e[ r testants are singing for gifts, cash and b MTCM ,, _Y - l )/kER[.REC i 4M /o NRN60 < Z,. recording contracts in the "Third An- crtx i nual Aunt Jemima Self- Rising Flour Gospel Singing Contest," launched last week by WWRL New York. The con- testants, divided into soloists, groups and choirs, are heard Monday through Friday on the Gospel Caravan and Gos- pel Time programs on WWRL. Listen- ers choose their favorites by sending in votes accompanied by a label from an Aunt Jemima flour package. Finals of Names instead of numbers for WTCN's team the contest will be held April 27 at the Faith Temple in Harlem, the price of The "TCN Untouchables," basket- "Untouchables" play in a Twin Cities admission being two labels from the ball team of WTCN -AM -TV Min - area league that includes the Camp- Aunt Jemima product. neapolis-St. Paul, Minn., promote bell- Mithun agency. In addition to station programs wherever they go. league games, the team has a heavy Ambitious hiker On Jan. 28 WBZ Practice jerseys plug network and schedule of benefit games with pro- Boston personality Dave Maynard local shows on both outlets. The ' ceeds going to area charities. marched 26 miles from Maynard, Mass. to Boston, to promote the Mothers' March for the 1961 March of Dimes which began the next day. was joined by several advertisers who youngsters in 85 schools were able to Legal eagles St. paid rental on tv sets for the day. As watch the Washington ceremonies in KTVI (TV) Louis is with result, several thousand Cleveland their classrooms. advertising its programs legal a themes in two local daily legal journals,. the Record and the Countian. .Theeme NBC -TV promotion winners shows advertised are Harrigan and Sorer The Law and Mr. Jones, Morning NBC -TV selected 20 winners in its Court and Day in Court. third annual "Promotion Managers" contest. The top five drumbeaters se- Sample wild When Florman & Babb lected won on-the -house, one-week va- offered sample musical tape recordings cations in Hollywood. The 15 addition- to WRFM (FM) New York listeners as al winners shared awards that included part of the tape company's 13 -week ad- tv sets and hi -fi equipment. The con- vertising campaign, they found them- test, which was open to all stations in selves so swamped with requests that the NBC. affiliate line -up, attracted more after the first three hourly sponsor- than 100 entries. It consisted of achieve - ships, they ordered their announcements in four principal categories - ments taken off the air. Unwittingly, press, advertising, promotion and show- the station failed to kill all the sched- manship in special exploitation areas. uled announcements for several days NBC gained a. considerable amount of while sample "tape orders piled up. Since publicity from the contest and hopes the manufacturer's sample was corn- promotion displays accrued will con- vince advertising agencies that their clients receive athplè support from the network's affiliates. Winners of the Hollywood trip are Charles Cash, WSM- TV Nashville: Arthur Garland, WRGB (TV) Schenectady, N. Y.; Kirt "Harriss, MEN WHO READ WTRF -TV Wheeling, W. Va., and BUSINESSPAPERS Keith C. Strange, WFBM -TV Indianap- olis. MEAN BUSINESS

Drumbeats... In the Radio -TV Publishing Field Health world -wide WRUL New York, only BROADCASTING qualifies international radio station, started its for membership .in Audit Bureau broadcasts by health expert Carlton of Circulations and Associated Fredericks on Jan. 16-and by the Business Publications RADIO and TELEVISION end of the week requests for his health

86 (FANFARE) BROADCASTING, February 6, 196 pletely exhausted from the first three programs when over 1,000 cartons of Programs that stimulate the viewer tape were mailed to subscribers, and the extra programs brought another 600 Quoting Arthur Durham, senior scribes such programs as The Play letters, WRFM paid for all the neces- vice president of Fuller & Smith & of the Week, Open End, Great Music sary reels of tape to fill these requests. Ross, that the "ideal climate for your from Chicago, The Oscar Levant commercial is the stimulated view- Show and The Mike Wallace Inter- BNF's week Brand Names Founda- er," WNTA -TV New York, for the view, as well as the twice-daily tele- tion Inc., New York, has set May 4 -14 past 21/2 years, has been devoting it- casts of post-'48 feature motion pic- for Brand Names Week this year. The self to the stimulated viewer, the sta- tures purchased from 20th Century- event receives a promotional boost each tion says in a sound film presentation Fox. It recites the numerous awards year through the cooperation of radio which received its premiere showing the station has received for its off- and tv stations. Last year, nearly 1,000 Jan. 24 in Beverly Hills, Calif., be- beat programming, the advertisers radio stations and over 400 tv stations fore about 100 Los Angeles advertis- using its facilities as a result of this carried the Brand Names Week mes- ing people. . The next day the half - program policy and the dimensions sage in an all -out contribution of time hour film, "The WNTA -TV Story," of the adult audience these programs and space by all media. The founda- was shown in the San Francisco attract, concluding with a passel of tion's advertising, created for 1960 -61 agency- advertiser fraternity. Eastern statistics which show that WNTA- by Ketchum, MacLeod & Grove, Pitts- and midwestern showings will be giv- TV programs deliver adults and adult burgh, serving as the volunteer agency, en during February. women at a lower cost per thousand appears annually in $12 million worth The WNTA-TV presentation, nar- than competitive programs on other of contributed time and space, BNF rated by Mike Wallace, lists and de- New York stations. reported.

FOR THE RECORD

first year operating cost $21;000, revenue STATION AUTHORIZATIONS, APPLICATIONS $42,000. Principals include Carl A. Nieren- garten and Herbert M. Hoppe, equal partners. Mr: Nierengarten owns radio -tv service As compiled by BROADCASTING: Jan. 26 New am station company. Mr. Hoppe is employe of radio -tv Ann. through Feb. 1. Includes data on new ACTIONS BY FCC company. Jan. 30. Tupelo, Miss. -WTWV Radio. 1440 kc, 1 stations, changes in existing stations, Fowler, Calif -Morris Mindel. Granted kw D. P.O. address Box 163. Estimated con- 1220 kc, 250 w. P. O. address 4539 Connally ownership changes, hearing cases, rules struction cost $29,100, first year operating Dr., W., Scottsdale, Ariz. Estimated con- cost $50,000, revenue $50,000. Frank K. Spain, & standards changes, routine roundup. struction cost $7,930, first year operating sole owner, has in WTWV (TV) cost $62,000, revenue $75,000. Mr. Mindel has interest majority interest in KPOK Scottsdale, Ariz. Tupelo, Miss. Ann. Jan. 19. Abbreviations: DA- directional antenna. cp Ann. Jan. 19. am -construction permit. ERP-effective radi- Luray, Va. -Harry A. Epperson Sr. Grant- Existing station ated power. vhf -very high frequency. uhf 1330 kc, 1 kw, D. P. O. address Ararat, ACTION BY FCC high frequency. antenna. ed -ultra ant.- aur.- Va. Estimated construction cost $37,500, WGIR Manchester, N. H.-Is being advised aural. vis.- visual. kw-kilowatts. w- watts. revenue $46,000. Applicant is sole owner of mc-megacycles. D -day. N- night. LS- that applications for (1) renewal of license local sunset mod. -modification. trans. WBRG Lynchburg. Va. Other broadcast in- and (2) assignment of license to Knight transmitter. uni.- unlimited hours. kc-kilo-- terests include cp in Plymouth, N. C. Radio Inc., indicate necessity of hearing. cycles. SCA-- subsidiary communications au- (WPNC) and Lawrenceville, Va. (WLES). Ann. Feb. 1. thorization. SSA -special service authoriza- Ann. Sept. 9. tion. STA-Special temporary authorization. Spokane Wash. -Paul Crain. Granted 1280 APPLICATIONS SH- specified hours. .-educational. Ann. - kc, 5 kw D. P. O. address 2223 Holly Court, KZEY Tyler, Tex.-Cp to increase power Announced. Great Falls, Mont. Estimated construction from 250 w to 1 kw and install new trans. cost $27,400, first year operating cost $73,000, (690 kc). Ann. Jan. 31. New tv station revenue $85,000. Mr. Crain, sole owner, is WGUN Decatur, Ga.-Cp to change studio equal partner of KQDY Minot, N. D. and location from 217 W. Ponce de Leon Ave., ACTION BY FCC KUDI Great Falls, Mont. Ann. Jan. 19. Decatur, Ga. to Ga. Hwy. #8, at Peachtree Creek, De County, Alpine, Tex.-Big Bend Bcstrs. Granted APPLICATIONS Kalb Georgia and change vhf ch. 12 (204 -210 mc): ERP .251 kw vis., station location from Decatur, Ga. to At- .148 kw aur.; ant. height above average ter- Fresno, Calif.- Irving E. Penberthy. 1510 lanta, Georgia. (1010kc) Ann. Jan. 31. kc, 500 w D. P. O. address 6113 E. Liberty rain -225 ft., above ground 185 ft. Estimated CALL LETTERS ASSIGNED construction cost $19,000, first year operating Ave. Estimated construction cost $7,750, cost $36,000, revenue $40,000. P.O. address first year operating cost $24,000, revenue WFIX Huntsville, Ala.- Huntsville Bcstg. c/o Electron Corp., box 5570. Dallas, Tex. $30,000. Mr. Penberthy is clergyman. Ann. Co. Changed from WFUN. Geographic coordinates 30= 32' 30" N. Lat., Jan. 19. KSEE Santa Maria, Calif. -Cal -Coast 103^ 39' 36" W. Long. Trans. RCA TTL- Sauk Rapid, Minn. -Tri County Bcstg. Co. Bcstrs. 100AH, ant. Prodelin ETV -4. Principals in- 800 kc, 250 w D. P.O. address Sauk Rapids, KWCR West Covina, Calif.-Robert Bur - clude Gene R. Hendryx, 55 %, Jack Hawkins, Minn. Estimated construction cost $13.650, dette & Associates Inc. 20 %, Barney Hubbs, 15 %, Bill H. Hubbs, 10 %. Ann. Jan. 19. APPLICATION Dallas, Tex. -Electron Corp. Uhf ch. 73 (824 -830 mc); ERP 2 kw vis., .1 kw aur.; ant. height above average terrain 204.5 ft., above ground 135 ft. Estimated construction NEW YORK cbst $34,000, first year operating cost $10,000, revenue $12.000. P.O. address Box 5570. 60 East 42nd Street Studio and trans. location N. Central Ex- pressway & Arapaho Rd. Geographic coordi- MUrroy Hill 7 -4242 nates 320 57. 09" N. Lat., 96. 43' 52" W. Long. EDWIN TORNBERG Trans. GE TT -20 -A. ant. Alford 1044. Elec- WEST COAST tron Corp., headed by Mort Zimmerman, president, owns KGDA -TV Douglas, Ariz., & COMPANY, INC. 860 Jewell Avenue and KGIN-TV Grand Island, Neb. Ann. Jan. 31. Pacific Grove, California NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 Existing tv stations CALL LETTERS ASSIGNED SALE OF RADIO AND TELEVISION STATIONS WASHINGTON KAIL (TV) Fresno, Calif. -B. L. Golden, EVALUATIONS Elbert H. Dean and L. W. Fawns, partner- 1625 Eye Street, N.W. ship. FINANCIAL ADVISERS District 7 -8531 KAIQ (TV) San Antonio, Tex. -Southwest Texas Educational Tv Council. KUAL-TV San Antonio, Tex.-KCOR Inc. Changed from KCOR -TV. KTAL (TV) Texarkana, Tex. -KCMC Inc. Changed from KCMC -TV.

BROADCASTING, February 6, 1961 (FOR THE RECORD) 87 C' WEAS Belle Glade, Fla.- Seminole Bcstg. $30,000. Principals include G. A. Wilson and KAPP (FM) Redondo Beach, Calif. - Co. Changed from WSWN. L. N. Ostrander, equal partners. Messrs. Granted assignment of cp from Sherman WMBM Miami, Fla. -Florida East Coast Wilson and Ostrander own KNBX Kirkland, Somers and Robert William Crites to latter Bcstg. Co. Changed from WFEC. and have interest in KARI Blaine, both and George R. Gillum, d/b under same WFUN Miami Beach, Fla. -Rounsaville of Washington. Ann. Jan. 13. name; consideration $2,500 by Gillum for Miami Beach Inc. Changed from WMBM. Somers' 50% interest. Crites also owns am station KBLU Yuma, Ariz. Ann. Feb. 1. WSIZ Ocilla, Ga.- Charles Cults Wade. Existing fm station Changed from WRHT. KHOW Denver, Colo. -Granted assignment KBEA Mission, Kan. -Radio Station KBKC APPLICATION of licenses to TCA Bcstg. Corp. (owned by Inc. Changed from KBKC. Resort Airlines Inc. which is 83.49% owned WKBV -FM Richmond, Ind. -Cp to change by Townsend Corp. of America, 85% interest KCYN Idaho Falls, Idaho -Western Radio frequency from 106.5 mc, ch. to Changed KWRA. 293 101.3 mc, in WKDA Nashville, Tenn., and KNOX Fort Corp. from ch. 267. Worth, Tex.); consideration $575,000. Ann. WEEW Washington, N. C.-WOOW Inc. Feb. 1. Changed from WJMG. WCNE Carnegie, Pa.- Carnegie Bcstg. Co. CALL LETTERS ASSIGNED KHQL -TV Sterling, Colo.- Granted (1) as- WCKM Winnsboro, S. C.-Fairfield Bcstg. WEVR (FM) Miami, Fla. -F. M. Bcstg. signment of cp to Richard B. Steuer (interest Co. of Florida. in KTUR Turlock, Calif.); consideration Co. $2,185; (2) mod. of cp to change vis. ERP WRBI Winnsboro, S. C.- Robert H. Ep- WVOF (FM) Tampa, Fla. -F. M. Bcstg. from 28.2 kw to 1.41 kw, aur. ERP from person. Co. of Florida. 15.1 kw to 0.85 kw, studio and trans. loca- KRAN Morton, Tex. -Morton Bcstg. Co. WLNR -FM Lansing, I11. Gordon Boss & tion from 13 miles east of Sterling to site KGUL Port Lavaca, Tex. -Lewis O. Sei- Associates. in that city, reduce ant. height from 770 ft. bert. WRSV (FM) Skokie, 111.-M. Earlene Steb- to minus 50 ft., and make equipment KANN Ogden, Utah - Executive Bcstg. Co. bins. changes; (3) extended for six months time WKTS Sheboygan, Wis.-Sheboygan Radio WAFM (FM) Anderson, Ind. -Civic Bcstg. to complete construction. Comr. Bartley Inc. Changed from WKTL. Corp. Changed from WCBC -FM. dissented. Ann. Feb. 1. WRJC Mauston, Wis. -John D. Rice. WAIV (FM) Indianapolis, Ind. -Calojay WJIL Jacksonville, Ill.-Granted assign- WAWA West Allis, Wis.-Suburbanaire Enterprises Inc. ment of cp to Donald Earl Udey; considera- Inc. WTFM (FM) Babylon, N. Y. -WGLI Inc. tion $7,411 for expenses. Comr. Bartley dis- Changed from WGLI-FM. sented. WAKW (FM) Cincinnati, Ohio-Pillar of WLAP -AM -FM Lexington, Ky.- Granted New fm station Fire. (1) transfer of control and (2) assignment WKET -FM Kettering, Ohio- Speldel Bcstg. of licenses from John B. Poor to Thorough- ACTIONS BY FCC Corp. of Ohio. bred Bcstg. Co. (William R. Sweeney); con - KFMN (FM) Abilene, Tex. -Fine Music siderati'n $475.000 and ^ ^reement not to Middletown, Conn.-Wesleyan U. Granted Enterprises. 10 25 88.1 mc, 10 w. P.O. address c/o John W. compete for years within mile area. Macy Jr.. Wesleyan U. Estimated construc- KAMA (FM) Dallas, Tex. -W. B. Carver. Ann. Feb. 1. tion cost $150, first year operating cost KWDC (FM) Houston, Tex. -Walter D. WMIC St. Helen, Mich. -Granted assign- $2,650, revenue $3,125. Non commercial Caldwell. ment of license to Chauncey G. Burke Jr., educational station. Ann. Jan. 19. WSHR (FM) Shorewood, Wis.-Great Ray Lane and Allison Eicher, d/b as BEL Farmville, Va.-Colonial Bcstg. Co. Grant- Lakes Bcstg. Corp. Enterprises; consideration $18,074. Ann. Feb. ed 95.7 mc, 6.27 kw. Ant. height above aver- 1. age terrain 300 ft. P.O. Address Box 179. Ownership changes KNDO (TV) Yakima, Wash.-Granted as- Estimated construction cost $15,801, first signment of licenses from Ralph Tronsrud year operating cost $3,500, revenue $1,500. ACTIONS BY FCC to Columbia Empire Bcstg. Corp. (Leo L. Mrs. Carla B. Keys, sole owner, is owner Lyon, president); consideration $194,229 in- of WFLO Farmville, Va. Ann. Jan. 19. KIVA (TV) Yuma, Ariz.-Granted trans- cluding purchase price of leased property fer of control from Electro Investors Inc. at end of lease. Most of assignee stock- APPLICATION (Harry C. Butcher and Floyd Odium) to holders are station employees; Hugh E. Bruce Merrill (owns Antennavision Inc., Davis is majority stockholder by purchasing Seattle, Wash.-Eastslde Bcstg. Co. 107.7 proposed CATV operator in Yuma); con- 33.6% for $37,500 to bring his interest to mc, 39.1 kw. Ant. height above average ter- sideration $500,000 cash or $550,000 in install- 51.10 %. Two other stockholders, J. J. Weed rain 1117 ft. P.O. address Box 57, Kirkland, ments and agreement not to compete for and Weed Tv Corp., have other minor Wash. Estimated construction cost $34,618, 5 years within Yuma County, Ariz., or Im- broadcast interests. By letter, denied peti- first year operating cost $25,000, revenue perial County, Calif. Ann. Feb. 1. tion by Northwest Bcstg. System Inc. (tv station KNBS) Walla Walla, to designate. application for hearing. Ann. Feb. 1.

APPLICATIONS WMGY Montgomery, Ala.-Seeks transfer of control of Radio Montgomery Inc. Monty Wells is transferring 13.3% total interest to John M. Wilder. 61.6% (presently owns 48.3% interest) for $2.200. All other holdings remain same. Ann. Jan. 31. For that KRKD -AM -FM Los Angeles, Calif. - Seeks transfer of control of Trans American Bcstg. Corp. from Estate of Robert Yeakel, 24 %, Albert Zugsmith, 20 %, John D. Feld- mann and Frank Oxarart, 14.5% each, Rob- ert Fox, 10 %, Spanka Music Corp., '7%, Syd- ney Sundheim and Albert Marks, 3% each, and E. L. Brooks and Estate of Robert Smith Sr., 2% each, to International Church of Foursquare Gospel, for $500.000. Inter- NEW IDEA national Church of Foursquare Gospel is group headed by Rolf K. Mcpherson, president. Ann. Jan. 31. KWG Stockton, Calif.-Seeks assignment of license from KMO Inc. to Greater Stock- visit the ton Radio Inc. Purchase price to be determined. Greater Stockton Radio Inc. is group headed by Riley R. Gibson, president. Ann. Jan. 31. WWNH Rochester, N. H. -Seeks transfer of control of Strafford Bcstg. Corp. Anna Belinsky, 40% (presently owns 53 %) is transfering 13% interest to Albin Malin, 40% (presently owns 34 %) and Marcia Malin, 20% IRE (presently owns 13 %) as gift. Mrs. Malin is SHOW daughter of Mrs. Belinsky. Ann. Jan. 31. KRUR -TV Santa Fe, N. M.-Seeks assignment of cp from Harrison M. Fuerst to K & H Tv Station for $2,700. Principals include Raymond F. Hayes and Milford Kay, equal partners. Mr. Hayes is attorney. Mr. March 20- 23,1961 New York Kay owns mortgage company. Ann. Jan. 17. KGAL Lebanon, Ore.-Seeks assignment of license from Linn County Bcstg. Co. to Radio Wonderful Willametteland Inc. for Coliseum and Waldorf- Astoria Hotel total sale price $150,000. Principals include Glen M. Stadler, Alex Dreier, and Harry Rubenstein, 33%% each. Mr. Stadler has Members $1.00, Non -members $3.00 Age limit -over 18 majority interest in KEED Springfield, Ore. Mr. Rubenstein has interest in furniture company. Mr. Dreier was formerly NBC commentator. Ann. Jan. 30.

88 (FOR THE RECORD) BROADCASTING, February 6, 1961 K GAY Salem, Ore. -Seeks assignment of class B fin station to operate on 101.1 mc. lcense from KGAY Inc. to Radio Wonderful ERP 9.4 kw, ant. height 128 ft., in Philadel- Willametteland Inc., for total sale price phia, Pa. Ann. Jan. 30. NEWEST IN THE $118,260. Principals include Glen M. Stadler, Alex Drier, and Harry Rubenstein, 33!3% Hearing Examiner Elizabeth C. Smith LINE OF RCA each. (See KCAL Lebannon, Ore.) Ann. issued initial decision looking toward grant- Jan. 30. ing application of S & S Bcstg. Co. to change operation of WWAQ La Grange, Ill., on 1330 FM TRANSMITTERS KBYG Big Spring, Tex. -Seeks assignment kc from 500 w, DA -N, unl., to 500 w -N, 1 of license from Grady F. Maples, 40 %, and kw -LS, DA -2. Ann. Jan. 30. James W. Richardson, 20 %, to R. B. Mc- Alister, sole owner (presently owns 40 %). Hearing Examiner Annie Neal Huntting Purchase price is $38,000. Ann. Jan. 30. issued initial decision looking toward (1) setting aside July 27, 1960 action which KZZN Littlefield, Tex. -Seeks assignment granted applications of J. R. Karban for of license of Maples -McAlister Bcstg. Co., two new tv translator stations on chs. 71 involving transfer of 50% interest from and 76 to serve Rhinelander, Wis., by trans- Grady F. Maples to R. B. McAlister, sole lating programs of WFRV (ch. 5), Green owner (presently owns 50% interest). Pur- Bay, and WSAU -TV (ch. 7), Wausau, and chase price is $37,925. Ann. Jan. 30. for mod. of cps for stations W73AD and W8OAC, Rhinelander, to reduce ERP from 142 w to 107.52 w, relocate translators to % mile south of Rhinelander and change Hearing cases transmission line and antenna system, and (2) granting applications upon condition FINAL DECISIONS that permittee shall forthwith cancel agreement which he has negotiated with nine By memorandum opinion and order, repair and retail outlets in Rhinelander. commission granted petition by News -Sun Wis., area restricting sale and repair of Bcstg. Co., applicant for new fm station in uhf tv receivers or converters to or for Waukegan, Ill., and dismissed competing persons who do not subscribe to the tv application of Hi -Fi Bcstg. Co. for new fm translator system operated by permittee and station in Chicago. Applicants are in con- that permittee shall not thereafter operate solidated hearing in dockets 12604 et al., and under or enter into any contract, arrange- Hi -Fi failed to appear at prehearing con- ment or understanding with repair or reference or to explain its absence. News - tail outlets in Rhinelander area which pro- Sun's motion to dismiss Hi -FI application hibits sale or repair of uhf tv receivers, was denied by hearing examiner who stated converters, or apparatus used in connection he was without authority to dismiss appli- therewith, to or for persons who do not cation for this reason. In its memorandum subscribe to tv translator system operated opinion, commission stated: "While we by permittee. On Sept. 20, 1960, commission, agree with hearing examiner that he did on protest and petition for reconsideration not have authority to dismiss application at by Rhinelander Tv Cable Co., designated present stage of this proceeding, he could Karban applications for hearing but did not have denied application in his initial de- stay effectiveness of July 27 grants; pro- cision for failure to prosecute. Hence, filing testant did not appear at hearing session of instant petition was not essential. While and was held in default. Ann. Jan. 31. we recognize that petitioner may have re- garded dismissal of Hi -Fi's application at Hearing Examiner H. Gifford Irion is- present stage of proceeding as desirable in sued supplemental initial decision looking order to avoid necessity of preparing engi- toward granting application of Northside neering exhibits, etc., with reference to Bcstg. Co. for new am station to operate Hi -Fi's application, such considerations on 1450 kc, 250 w, unl., in Jeffersonville, Ind., should be weighed by prospective petition- conditioned that permittee shall submit 1 KW ers against additional burdens imposed upon prior to authorization of program tests com- commission by filing of petitions which are plete NON -DA proof of performance to not absolutely essential.' Ann. Feb. 1. establish that radiation has been limited to substantially 75 my /m for power of 250 FM Transmitter By memorandum opinion and order, watts, as proposed. Ann. Jan. 31. 'i.' commission granted petition by Harry A. Epperson Sr., removed from consolidated Hearing Examiner Millard F. French for proceeding in dockets 13717 et al., and Issued initial decision looking toward grant- granted his application for new am station ing application of WTSP -TV Inc. for new tv station to on ch. 10 in Largo. to operate on 1330 kc, 1 kw, D, in Luray, operate Full Fidelity Operation Va. L Fla., and denying competing applications of Ann. Feb. Florida Gulfcoast Bcstrs. Inc., City of St. Petersburg, Fla. (WSUN -TV) Suncoast Only a single PA stage is used STAFF INSTRUCTIONS Cities Bcstg. Corp., Tampa Telecasters Inc., and Bay Area Telecasting Corp. Ann. Feb. 1. beyond the exciter to assure Commission on Feb. 1 directed prepara- high fidelity performance tion of document looking toward denying true petitions by Huntington- Montauk Bcstg. OTHER ACTIONS while keeping operating costs Co., for rehearing and reconsideration of and noise are July 20, 1960 decision which granted appli- Commission on January 26 granted peti- low. Distortion cation of Riverside Church in City of New tion by Community Telecasting Service extremely low even when the York for new class B fm station to operate (WABI -TV) Bangor, Maine, and extended on 106.7 mc in New York, N. Y., and which to Feb. 13 time to file reply comments in tv transmitter is multiplexed. denied application by Huntington -Montauk rulemaking proceeding involving Bangor, When combined with the for like facility in Huntington, Long Island, Presque Isle, Calais, and Augusta, all Maine. N. Y. Ann. Feb. 1. Ann. Jan. 27. RCA broadband FM antenna Commission on Feb. 1 directed prepara- By memorandum opinion and order, the BTF -1D is capable of pro - tion of document looking toward denying commission denied petition by New Bcstg. ducing ERP's up to 12 KW. petition by KEED Inc., for reconsideration Co., for reconsideration or deletion of issues and rehearing of July 27, 1960 decision in proceeding qn applications of Herbert This new 1 KW transmitter which granted application of Liberty Tv Muschel, Independent Bcstg. Co., and New Inc., for new tv station (KEZI -TV) to op- Bcstg. Co., for new fin stations in New York, can easily be expanded to 5, erate on ch. 9 in Eugene, Ore., and which N. Y. Chmn. Ford and Cómr. Lee dissented; 10, or 20'KW by adding higher denied competing application of KEED Inc. Comr. Hyde and King not participating. Ann. Feb. 1. Ann. Feb. 1. power amplifiers. By order, commission dismissed as moot Commission on Feb. 1 directed prepara- Before you bay gel complete infor- tion of document looking toward (1) grant- request by Valley Telecasting Co. for mod. ing petition by Radio American West Indies of issues in proceeding on its application mation on FM's best value, write Inc., to dismiss without prejudice its appli- (since dismissed) and that of Central Wis- RCA, Depl. R.22 Bldg. 15 -1, cation for new tv station to operate on ch. 8 consin Tv Inc., for new tv stations to op- Comdex, N. J. /n Canada, RCA in Christiansted, St. Croix, V. I., and (2) erate on ch. 9 in Wausau, Wis. Ann. Feb. 1. VICTOR Company Lid., Manfred. granting application of Supreme Bcstg. Co., of Puerto Rico, for same facility. Nov. 8, 1960 initial decision looked toward this action. Ann. Feb. 1. Routine roundup RADIO CORPORATION Commission on Feb. 1 directed prepara- ACTIONS ON MOTIONS of AMERICA tion of document looking toward denying By Commissioner T. A. M. Craven application of WPGC Inc., for mod. of license to change main studio location of Granted petition by Broadcast Bureau Tr-k(i) ^, WPGC (1580 kc, 10 kw, DA, D) from Morn - and extended to Jan. 24 time to file excep- ingside, Md., to Washington, D. C. Oct. 12, tions to initial decision in proceeding on 1960 initial decision looked toward granting application of Martin Karig for am facil- application. Ann. Feb. 1. ities in Johnstown, N. Y. Action Jan.; 27. Granted petition by Broadcast Bureau and extended to Jan. 23 time. to file petition INITIAL DECISIONS for review of chief hearing examiner's mem- Hearing Examiner Forest L. McClenning orandum opinion and order, issued -Jan. 5, issued initial decision looking toward grant- which granted petition of Metropolitan Tv ing application of David L. Kurtz for new Co. for intervention in proceeding on. am.

BROADCASTING, February 6, 1961 89 applications of Bernalillo Bcstg. Co., Albu- Scheduled hearing conference for Feb. that of Norman A. Thomas for am facilities querque, N. M., et al. Action Jan. 27. 14 in proceeding on applications of A. S. in Greeneville, Tenn. Action Jan. 26. Granted petition by Dornita Investment Riviere and Radio Georgia for new am Corp., and extended to Jan. 31 time to file stations in Barnesville and Thomaston, both oppositions to petition by Abilene Radio and Georgia. Action Jana 25. By Hearing Examiner Walther W. Guenther Tv Co., for enlargement of issues with re- Granted motion by Kansas Bestrs. Inc., On own motion. corrected in various spect to Dornita and E. C. Gunter in San and continued, from Feb. 1 to March 6 and respects transcript of record in proceeding Angelo, Tex., tv ch. 3 proceeding. Action from Feb. 16 to March 20 to file proposed on application of Peoples Bcstg. Corp. for Jan. 27. findings and replies in proceeding on its fm facilities in Trenton, N. J. Action Jan. 24. Granted petition by Broadcast Bureau application and that of Salina Radio Inc., and extended to Feb. 15 time to file excep- for am facilities in Salina, Kans. Action Pursuant to agreement of counsel and tions to initial decision in proceeding on Jan. 30. on examiner's own motion, scheduled, application of Spartan Radiocasting Co. Granted motion by Harriscope Inc., and among other dates to govern proceeding, (WSPA -TV) Spartanburg, S. C. Action continued Feb. 6 hearing to Feb. 8 in Reno, further hearing for April 17 in Wilmington. Feb. 27. Nev., tv ch. 4 proceeding. Action Jan. 30. Del., tv ch. 12 proceeding. Action Jan. 24. Granted petition by Broadcast Bureau Scheduled further prehearing confer- and extended to Feb. 13 time to file excep- By Hearing Examiner Thomas H. Donahue ence for Jan. 26 in proceeding on am appli- tions to initial decision in Biloxi, Miss., tv cations of Radio Carmichael, Sacramento, ch. 13 remand proceeding. Action Jan. 30. r Granted pétition by Inter -Cities Bcstg. Calif., et al. Action Jan. 25. Co. and continued from Jan. 16 to Feb. 20 date for any rebuttal Granted request by Washington State , engineering exhibits By Chief Hearing Examiner Jan. 26 to James D. Cunningham to be furnished by Inter -Cities to other University and extended from parties and to examiner, and from Jan. 30 Feb. 2 and Feb. 9 to Feb. 16 time to file Granted petition by Sierra Tv Co. to to March 13 for hearing in proceeding on proposed findings and replies in proceeding extent that it seeks dismissal of its applica- Inter -Cities' application for am facilities in on its application for renewal of license of tion for new tv station to operate on ch. 4 Livonia, Mich. Action Jan. 24. station KWSC (& A'ux.) and for mod. of in Reno, Nev.; dismissed application with Formalizing agreements made on record license of KWSC Pullman, Wash., and First prejudice. Application was consolidated for at Jan. 24 prehearing conference, continued Presbyterian Church of Seattle, Washington hearing with dockets 13676, 13679. Action Jan. 27 hearing to Feb. 6 in proceeding on for renewal of license of KTW Seattle, Jan. 25. applications of Audiocasting of Texas Inc.. Wash. Action Jan. 25. Scheduled hearings in following pro- ' and Horace K. Jackson Sr.. for am facilities Pursuant to agreements reached by all ceedings on dates shown: Feb. 28: (tv pro- in Waco and Gatesville, both Texas. Action participants at Jan. 26 further prehearing test) American Colonial Bcstg. Corp. Jan. 30. conference in proceeding on am applications (WKBM -TV) Caguas, P. R., and American of Radio Carmichael, Sacramento, Calif.;- Colonial Bcstg. Corp. (WSUR-TV) Ponce, I Sy Hearing Examiner Charles J. Frederick et al., scheduled, among other procedural P. R.; March 30: United Bcstg. Co.,, and dates, hearing for Feb. 28. Action Jan. 26. Puritan Bcstg. Service Inc., for new fm Scheduled further hearing for group 6 stations in Beverly and Lynn. both Massa- for Feb. 9 in proceeding' on am applications chusetts. Actions Jan. 25, Columbia, S. C., of Fredericksburg Bcstg. Corp. (WFVA) By Hearing Examiner Annie Neal Huntting tv ch. 25 proceeding, March 28: am appli- Fredericksburg, Va., et al. Action Jan. 24. Granted motion by Sheridan Bcstg. Co., cations of Marshall Rosene, Celina, and "Il Scheduled further hearing for Feb. 27 (KROE) Wyo., Court House Bcstg. Co. (WCHI) Chillicothe, in New Orleans, ).,a. tv ch. 12 proceeding Sheridan, and continued (Coastal Co., al). 24. prehearing conference from Feb. 2 to Feb. Ohio. Actions Jan. 26. Tv 'et Action Jan. 10 in proceeding on its am application. Granted pétition by Columbia River Action Jan. 30. By Hearing Examiner Basil P. Cooper Bcstrs. Inc, an continued Jan. 2 hearing to March 23 in proceeding on its application for Granted petition by Broadcast Bureau am facilities in Mt. Vernon, Wash., et al. Ac- By Hearing Examiner H. Gifford Irion and continued from Jan. 23 to Jan. 25 date tion Jan. 27. to Ille proposed findings in proceeding on Granted petition by New Bcstg. Co., to applications of Brandywine Bcstg. Corp., By Hearing Examiner Millard F. French extent that it requests an extension of Boyertown Bcstg. Co., and Dinkson Corp., hearing date in proceeding on its application for am facilities in Media, Boyertown, both Granted petition by Green County for am facilities In New York, N. Y., et al.; Pennsylvania, and Hammonton, N. J. Action Bestg. Co., and continued Feb. 1 hearing to continued Feb. 27 hearing to March 20. Jan. 25. Feb. 8 in proceeding on its application and Action Jan. 24. Denied petition by Franklin Mieuli (KHIP) San Francisco, Calif., to postpone hearing and require use of 1960 Census data in proceeding on its fm application, et al., which is consolidated for hearing with More Than dockets 13805 et al. Action Jan. 27. Scheduled hearing for Feb. 8 in proceeding on am applications of WDSR Bcstg. Inc. (WDSR) Lake City, Fla., et al. Action Jan. 27.

By Hearing Examiner David I. Kraushaar Closed record in proceeding on am applications of Booth Bcstg. Co. (WIOU) Ko- komo, Ind., et al., and deferred all further procedures before hearing examiner pend- 90 ing further order. Action Jan. 25. On own motion. scheduled prehearing Good Reasons Why conference for Feb. 7 in proceeding on applications of American Colonial Bcstg. Corp. (WKBM -TV) Caguas, and (WSUR -TV) the (GATES' 'KW FM Ponce, P. R. Action Jan. 30. By Hearing Examiner Forest L. McClenning is Your Best Buy! a Subject to provisions of sec. 1.148 of rules, corrected in various respects the transcript of record in proceeding on applications of Newport Bestg. Co. and Crit- Nothing speaks so authoritatively as the fact tenden County Bcstg. Co. for am facilities that there are more than 90 Gates 1 KW FM in West Memphis, Ark. Action Jan. 25. transmitters now in use giving total depend- Granted petition by Beacon Bcstg. Sys- tem Inc. and continued from Jan. 30 to Feb. ability. 14 and from Feb. 6 to Feb. 28 to file pro- "it does 'what you claim "... users report, posed findings and replies in proceeding on and that means stability, extended frequency its application and that of Suburban Bcstg. Co., for am facilities in Grafton -Cedarburg response to 15,000 cycles, economical oper- and Jackson, both Wisconsin. Action Jan. 30. ation and reliability. Your installation time will be speeded up By Hearing Examiner Herbert Sharfman because Gates broadcast transmitters are On request of Pier San Inc., further always factory tested on your frequency. extended from Jan. 27 to Feb. 1 and from Feb. 10 to Feb. 15 time to file proposed findings and replies in proceeding on its appli- GATES GATES RADIO cation for new am station in Lamed, Kans., COMPANY For the et al. Action Jan. 27. Soó,idiorr eJ Hei,dnrc,rypr, Corpe,miee complete FM =MU By Hearing Examiner Elizabeth C. Smith 1:19:1=1 QUINCY. ILLINOIS package it's Pursuant to agreement of parties at Jan. 26 prehearing conference, continued 0e,.s ,n. HOUSTON. WASHINGTON, D.C. In Coned.: CANADIAN MARCONI COMPANY GATES. Feb. 21 hearing to March 6 in proceeding Taped S.Aw: ROCK( INTERNATIONAT 13 EAST dOII STREET. NEW YORK or( on application of Cherokee County ,Radio CO.. Station for am facilities in Centre, Ala. Action Jan. 26.

90 (FOR THE RECORD) BROADCASTING, February 6, 1964 PROFESSI NAL CAR s

-Established 1926 JAMES C. McNARY - GEORGE C. DAVIS JANS(Y & BAILEY CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Offices and Laboratories RADIO Cr TELEVISION Upper Montclair, N. J. 1339 Wisconsin Ave., N.W. National Press Bldg., 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Laboratories, Great Notch, N. J. Washington 4, D. C. Telephone District 7 -1205 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Everett L. Dillard, Gen. Mgr. Lohnes & Culver INTERNATIONAL BLDG. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 P.O. BOX 7037 JACKSON 5302 Washington 4, D. C. Washington 4, D. C. KANSAS CITY, MO. WASHINGTON 6, D. C. Member Member AFCCE Member AFCCE Member AFCCE AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. RUSSELL P. MAY Consulting KEAR & KENNEDY 711 14th St., N.W. Sheraton Bldg. Radio & Television CONSULTING ENGINEERS Engineers 1302 18th St., N.W. Hudson 3 -9000 Washington 5, D. C. INWOOD POST OFFICE WASHINGTON 6, D. REpublic 7 -3984 Washington 6, D. C. Fort Evans C. DALLAS 9, TEXAS Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Fleetwood 7 -8447 Member AFCCE Member AFCCE,

SILLIMAN, MOFFET & - LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON ROHRER ENGINEERS CONSULTING ENGINEER CONSULTING P.O. Box 32 CRestview 4 Radio -Televisions -8721 1405 G St., N.W. AM -FM -TV Communications- Electronics 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. Washington 5, D. C. Washington, D. C. ARLINGTON, WASHINGTON 15, D. C. TEXAS Executive 3 -1230 Executive 3 -5851 Member AFCCE OLiver 2 -8520 Member AFCCE''

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER Associates Consulting Electronic Engineer George M. Sklom, Robert A. Jones Box 68, International Airport 617 Albee Bldg. Executive 3 -4616 8401 Cherry St. Hiland 4 -7010 G 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California 1426 St., N.W. Riverside, III. Washington 5, D. C. Diamond 2 -5208 KANSAS CITY, MISSOURI (A Chicago suburb) Member AFCCE

CARL E. SMITH G. ROUNTREE J. VIR N. JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS CONSULTING ENGINEER SPECIALTY Consulting Radio Engineers 8200 Snowville Road P N. W. Cleveland 41, Ohio P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 St., Washington 6, D. C. Tel. JAckson 6 -4386 Austin 17, Texas 232 S. Jasmine St. DExter 3 -5562 Columbia 5 -4666 Member AFCCE GLendale 2 -3073 Denver 22, Colorado Member AFCCE

A. E. Towne Assocs., Inc. PRECISION FREQUENCY PETE JOHNSON MEASUREMENTS TELEVISION and RADIO Consulting am -fm -tv Engineers Service AM FM -TV ENGINEERING CONSULTANTS COMMERCIAL RADIO Applications-Field Engineering MONITORING CO. 420 Taylor St. Suite 601 Kanawha Hotel Bldg. 103 S. Market St., San Francisco 2, Calif. Directory Lee's Summit. Mo. Charleston, W.Va. Dickens 2 -6281 PR. 5 -3100 Phone Kansas City, Laclede 4 -3777

CAMBRIDGE CRYSTALS CAPITOL RADIO MERL SAXON NUGENT SHARP PRECISION FREQUENCY ENGINEERING INSTITUTE CONSULTING RADIO ENGINEER Consulting Radio Engineer MEASURING SERVICE Accredited Tech. Inst. Curricula 3224 16 St., N.W. Wash. 10, D C. 809 -11 Warner Building SPECIALISTS FOR AM -FM -TV 622 Hoskins Street Washington 4, D. C. 445 Concord Ave., Practical Broadcast, TV Electronics en- District 7 -4443 home and residence Lufkin, Texas Cambridge 38, Mass. gineering study course. Write For Free Catalog. Spec- Member AFCCE NEptune 4 -4242 NEptune 4 -9558 Phone TRowbridge 6 -2810 f) course.

COLLECTIONS M. R. KARIG & ASSOCS. JOHN H. BATTISON FREQUENCY For the Industry MEASUREMENT ALL OVER THE WORLD BROADCAST CONSULTANTS AND ASSOCIATES TV- Radio -Film and Media Engineering Applications Consulting Engineers AM -FM -TV Accounts Receivable Management Programming Specializing in AM power No Collection -No Commission increases-FM -TV WLAK Electronics Service, Inc Sales STANDARD ACTUARIAL P. 0. Box 248 1917 I St., N.W. P. 0. -Box 1211, Lakeland, Florida WARRANTY CO. Saratoga Springs, N. Y. Washington 6, D. C. Mutual 2 -3145 3 -3819 220 West 42nd St., N. Y. 36, N. Y. Saratoga Springs 4300 FEderal 3 -8313 LO 5 -5990

BROADCASTING, February 6, 1961 91 BROADCAST ACTIONS ch. 7, Pegram Community, Idaho (KID, ch. by Broadcast Bureau 3, Idaho Falls, Idaho); White Bird Tv Club, chs. 2, 3, 4, 6, White Bird Community, Idaho (KREM, KLEW, KXLY, KHQ, chs. 2, 3, 4, 6. Actions of January 27 Spokane, Wash. and Lewiston, Idaho); Ster- ITA... KFRA Franklin, La.-Granted mod. of ling, Colorado Tv Booster Committee Inc., cp to change ant.-trans. and studio location; chs. 13 and 11, Logan County, Colo. (KBTV, and extension of completion date to May 29. ch. 9, and KLZ -TV, ch. 7, both Denver, WHPL Winchester, Va.- Granted mod. of Colo.); Orchard Ranch Ltd., ch. 4, Orchard WORLD LEADER cp to make changes in DA pattern. Ranch Ltd. (KTWO, ch. 2, Casper, Wyo.). KXLF Butte, Mont.- Granted assignment Actions of January 26 of license to Garryowen Butte Radio Inc. KXLF-TV Butte, Mont. -Granted assign- IN FM BROADCAST WBAC Cleveland, Tenn.-Granted acquisi- ment of licenses to Garryowen Butte T. V. tion of positive control by James S. Ayers Inc. through purchase of stock from Charles B. KLYN -FM Lynden, Wash.-Granted assign- Britt. ment of cp to KLYN-FM Inc. TRANSMITTERS WHKP -FM Hendersonville, N. C.- Granted KOOK -AM -TV Billings, Mont. - Granted cp to decrease ERP to 7.8 kw. transfer of control from Joseph S. Sample to KTOY (FM) Tacoma, Wash.-Granted cp Garryowen Bcstg. System. to make changes in ant. system; increase WMSC Columbia, S. C.-Granted mod. of OFFERS YOU ... ERP to 4 kw; and decrease ant. height to license to change studio location and remote 160 ft. control point (while using non -DA.). WSNJ-FM Bridgeton, N. J.-Granted cp to WNBS Murray, Ky.- Granted cp to install install trans. (old main trans.) at main new trans. trans. site as aux. trans. WALG Albany, Ga.-Granted cp to install WGY Schenectady, N. Y.-Granted cps to new trans. install new trans.; install new trans. (main WLKW Providence, R. I.Granted cp to trans. location) as aux. trans. install new trans. (main trans. location) as KOST (FM) Dallas, Tex. -Granted mod. of aux. trans. cp to change trans. type ant.; and increase KTIL Tillamook, Ore.-Granted cp to in- ERP to 17 kw. stall old main trans. (main trans. location) WFAU -FM Augusta, Maine -Granted mod. as aux. trans.; and cp to install new trans. of cp to change type trans. and type ant. WQSY Solvay, N. Y.-Granted mod. of WRAL -FM Raleigh, N. C.-Granted mod. cp to change type trans. and specify studio of cp to change trans. and install new type location (trans. location). ant.; engineering condition. WDSU New Orleans, La.- Granted mod. of WISN -FM Milwaukee, Wis.-Waived Sec. cp to change type trans. 3.205(a) of commission's rules to permit WGHC Clayton, Ga.- Granted mod. of cp establishment of main studio outside corpor- to change type trans. ate limits of Milwaukee, Wis. WEXL Royal Oak, Mich. Granted mod. of KALV Alva, Okla. -Granted extension of cp to change type trans. authority to April 30 to sign -off at 7 p.m. daily for WERI -FM Westerly, R. I.Granted mod. except special events. of cp to change type trans. Following stations were granted exten- KBUN Bemidji, Minn.- Granted mod. of sions of completion dates as shown: WMLW cp to change type trans. (FM) Milwaukee, Wis. to July 11; KOST (FM) Dallas, Tex. to May 21; WFAU -FM Augusta, Following stations were granted exten- Maine to July 11; WSJC Magee, Miss. to April sions of completion dates as shown: WMAQ 8; WAVY -FM Portsmouth, Va. to May 18; Chicago, Ill. to April 1; KNBC San Francis- KBGN -FM Caldwell, Idaho to February 15. co, Calif. to April 1; without prejudice to such action as commission may deem war- ranted as result of its final determinations Actions of January 25 with respect to: (1) conclusions and recom- WAVY- AM -FM -TV Portsmouth. Va. - mendations set forth in report of Network Granted transfer of control from J. Glen Study Staff; (2) related studies and inquiries Taylor and 10 others as voting trustees to now being considered or conducted by com- J. Glen Taylor, et al., stockholders. mission; and (3) pending antitrust matters; KWWL Waterloo, Iowa -Granted license and to whatever action commission may covering increase in nighttime power and deem appropriate in light of any information make changes in nighttime DA system. developed in pending inquiry concerning compliance with sec. 317 of Communications WFTC Kinston, N. C.- Granted mod. of Act; WDSU New Orleans, La. to March 25; license to change name of WFTC Inc. KUGN Eugene, Ore. to February 26; WSOR WFMX (FM), WSIC Statesville, N .C.- Windsor, Conn. to February 28; KBZY Granted mod. of licenses to operate trans. Salem, Ore. March 1. by remote control. to WKTG Thomasville, Ga.- Granted mod. of license to change name of licensee to Bolling Actions of January 23 Branham and Eunice M. Martin d/b under Granted licenses for the following am same name. stations. WKPR Kalamazoo, Mich.; KZON KBRS Springdale, Ark.-Granted cp to Tolleson, Ariz.; KBGN Caldwell. Idaho; make changes in ant. system (increase height WMSK Morgandeld, Ky., and specify studio and mount remote pickup antenna on KBRS (same as transmitter) (no remote control); tower); conditions. KRVC Ashland, Ore.; KTDO Toledo, Ore. KJOY Stockton, Calif.- Granted cp to in- Granted licenses for following noncom- stall new trans. mercial educational fm stations. WGUC ITA FM 1000 B WKIX Raleigh, N. C.- Granted cp to in- Cin- stall new trans. cinnati, Ohio; KHSC Arcata, Calif. A FULL LINE OF EQUIPMENT KBEE -FM Modesto, Calif.- Granted cp to WCUB Manitowoc, Wis.- Granted license transmitters from 10 W to 50 KW are available. install new ant. and decrease ERP to 10.5 covering installation of new trans. kw. KORK Las Vagas, Nev.- Granted license ON SITE INSTALLATION SERVICE WFIN Findlay, Ohio -Granted cp to in- covering installation of new trans. KZOL Farwell, Tex.-Granted license cov- on a "no charge" basis our project engineers stall new trans. supervise the installation and tune -up of each ITA WPRS Paris, Ill.- Granted cp to install old ering change of ant. trans. and studio loca- transmitter at the site of the installation. main trans. (main trans. location) as aux. tion, make changes in ground system and trans. change station location. DELIVERY WKIX Raleigh, N. C.- Granted mod. of cp WONW Defiance, Ohio-Granted license PROMPT to change type trans. covering increased daytime power and in- shipment of any ITA -FM transmitter can be made KROW (FM) Houston, Tex. -Granted mod. stallation of new trans. In 30 days or less. of cp to install new trans. WFHR Wisconsin Rapids, Wis.-Granted KVOP -FM Plainview, Tex.- Granted mod. license covering changes in daytime ant. OUTSTANDING VALUE of cp to change type trans. system. while priced competitively ITA transmitters are Following stations were granted exten- WVNJ Newark, N. J.- Granted license to made with the finest quality standard components use old main trans. as alternate main trans. and offer these "extras " sions of completion dates as shown: WATN - Watertown, N. Y. to July 13; KCAL -FM (main trans. location). Remote control Self Neutralization Redlands, Calif. to June 8; KROW (FM) WENS Columbus, Ohio -Granted licenses Multiplexing Accessibility Houston, Tex. to May 29; WYSR Franklin. covering installation of new trans.; and in- Modern Ceramic Tubes Simplicity Va. to April 30; KTBC -FM Austin, Tex. to stallation of old main trans. as aux. trans. Reserve RF Drive RF Power Cutback February 20; WOSC -FM Fulton, N. Y. to (main trans. location). July 25; WTXL West Springfield, Mass. to WEED Reading, Pa.- Granted license cov- For detailed information on any of our FM trans March 11. ering use of old main trans. as alternate miners call collect or write us. main trans. with remote control operation Actions of January 24 while using DA -N. KGHL Billings, Mont.-Granted license Waived Sec. 4.709(b) of rules and covering installation of new trans. AINDUSTRIAL TRANSMITTERS granted STA for following vhf tv repeater WIRE Indianapolis, Ind.-Granted mod. of stations: West End T. V. Club, ch. 4, De- licenses to operate main trans. by remote AND ANTENNAS, INC. Borgia and Haugen, both Montana (KXLY, control while using DA (DA -N); conditions; ch. 4, Spokane, Wash.); Paisley Tv Inc., ch. 6, Paisley, Ore. (KOTI, ch. 2, Klamath page LANSDOWNE, PA. PHONE: CL 9.8200 Falls. Ore.); Pegram Tv Community Booster, Continued on 99 BROADCASTING, 92 (FOR THE RECORD) February 6, 1961 CLASSIFIED ADV ERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word $2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 300 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions,"photos etc.. sent to box numbers are sent at owner's risk. Baonncnsr,Nc expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Coned) Help Wanted- Management Sales Announcers You may be an assistant, or a full- fledged Would you like to sell and announce for a D7 with good mature voice and friendly, sales manager, who is old fashioned enough station in Virginia that follows an adult enthusiastic aproach. Must be able to sell. to believe in loyalty to your employer, but format. If you are an experienced salesman Good pay for right man. Experience man- young enough to have initiative and real tal- looking for a sound future, send your re- datory. Send tape, resume and salary re- ent for selling yourself and your station. One sume and tape to Box 734D, BROADCAST- quirements to Box 534D, BROADCASTING. reason you would leave your present job is ING. because you find little opportunity for ad vancement. You have had some years of Top- rated, 5,000 watt, independent, good South Florida 5 kw indie needs dj. Must be radio sales experience, and have a fair southeastern market, seeking aggressive, cre- fast paced, tight production, experienced in knowledge of station operation. If this ative salesman. Guaranteed salary plus com- modern radio format operation. $125 week sounds like you, there is a real opportunity mission. Must have management potential to start. Box 553D, BROADCASTING. here with an old, established 5000 watt, CBS and keen desire to succeed. Send resume to affiliate in an eastern area. You would over- Box 752D, BROADCASTING. News man with authoritative delivery, re- see local sales, and handle regional and na- porter, writer, good opportunity in wages tional sales yourself. If you know you can metro market. $100.00 week meet these requirements, give full particu- South Florida for midwestern full time station. Immediate in first letter. Box plus 15 %. Weekly collected sales of $500.00 opening. Send tape, resume. and references. lars, along with snapshot, you get $150.00. On $1000.00 you get $250. Box 561D, BROADCASTING. 390D, BROADCASTING. You must have a proven record in radio time sales which will be thoroughly checked. Wanted -dynamic, ambitious aggressive man A great opportunity for the hard working Announcer with first class ticket wanted for 30 -40, well educated, at least ten years con- pro. Box 767D, BROADCASTING. Michigan 5 kw. Send details first letter to tinuous radio experience, keen knowledge of Box 608D. BROADCASTING. all phases except engineering, outstanding Aggressive salesman needed to reap a har- record in sales and sales management. He vest of accounts in large Ohio market with Virginia daytime operation with adult for- will be paid in area of $20,000 functioning new fulltime fm station. Salary unlimited mat has opening for an experienced annouh- as right arm to head of crack properous for the right man. Resume and references cer. Station located in community. station In one of midwest's best markets college in any further to Box 775D, BROADCASTING. Salary open. Send resume and tape to Box and will be stockholder 735D, BROADCASTING. acquisition of broadcasting properties. Box Major group operation going FM-Have you 642D, BROADCASTING. been in FM radio sales awaiting a major break with group operation. Proven AM Top rated Florida station with tv affiliate available wants good dj with commercial spot pro- Negative control and management Operations now going FM separate program- duction and Not 40 in long -established, fulltime station. Pur- ming. Lets look at your past record -will experience ability. top who format. Send complete tape, experience, and chaser should be seasoned broadcaster pay equal to your ability with management picture to Box 7360, BROADCASTING. can supervise every department with em- as next step. Box 832D, BROADCASTING. phasis on sales and promotion. Opportunity becomes available only because of serious Vicinity Cleveland. Opportunity for profes- Availability midwestern daytimer needs an- illness. $75,000 adequate. Write complete de- sional salesman, with 3 years full -time radio nouncer- engineer. Small city offers good life tails and date for interview to Box 744D, sales experience, to attain above average for your family. We offer good pay and BROADCASTING. earnings on 15- percent commission. Guaran- plenty of future for you. You bring good tee $500 per month until commissions aver- voice, mature attitude. First phone ticket. age more. Five -figure potential. 25 -45. In- Box BROADCASTING. Your chance to move into management from clude complete resume and photo. All re- Write 754D, salesmanager. Small market station in sunny plies confidential. Write Box 867D, BROAD- south Florida needs manager who can sell Base plus percentage CASTING. Combo man. $125.00 week to start . . . $140 and do a board shift. in 3 months at south Florida station. eavy of what you sell and percentage of gross more a side. Experienced man only. revenues. Expect long hours, hard work in Keep your job! Easily earn $100 or on announcing can be your first station week. Show fantastic new robot! It moves Send full resume to Box 768D, BROAD- this job which . . unique. position and your stepping it talks ... it sells! Absolutely CASTING. management Spark radio sales . increase personal stone to larger markets within the chain. profits! Write: Box 872D, BROADCASTING. Resume to Box 769D, BROADCASTING. Big chance to make a big name in the big city on a big station in America's 6th largest Salesman- business manager. Age 30 -40 for market. Sense of humor and dig modern Major group operation going FM -If you large metropolitan California fulltimer. radio. Tape, resume to Box 792D, BROAD- have been contemplating a move toward the Strength in selling and leadership essential. larger futures of our industry-why not Generous earnings with outstanding oppor- CASTING. consider the future of FM radio with major tunity for alert, aggressive man to demon- group benefits? Send full resume Box 8311), strate he is worth more. Write description Experienced, professional c &w personality BROADCASTING. of experience. background. references to who can show record of sales drive and Box 873D, BROADCASTING. audience. Complete resume, tape, picture. Manage the #1 station in this city. 5,000 $520 plus commission. Chicagoland. Box watts AM midwest. Prefer family man. Send Radio time salesman, must be experienced, 859D. BROADCASTING. BROADCAST- for southeastern station. Must be hustler to resume and picture. Box 888D, handle established and new accounts. $100.00 ING. weekly salary plus incentives. Send com- Announcer wanted for middle Atlantic sta- plete details of experience, education, age. tion. A basic good voice is required. Salary Manager -Man we want is now manager or photo, etc. Box 875D, BROADCASTING. depends on ability. Write Box 874D, sales manager of small medium market sta- BROADCASTING. tion. He is use to working hard, he is pri- Experienced radio time salesman no an- marily a salesman. but is interested in nouncing. Must furnish excellent credit ref- Announcer- engineer combo for job on nice growing market with future partial owner- erences, personal references, and job work little station in southeast. Good working ship. Market has best potential in middle record. Family man wanting permanent lo- conditions and good pay for man who can south area. Box 905D, BROADCASTING. cation who loves to sell country music radio announce and do maintenance. Must have in competitive market. Personal interview first class license. Send audition and details. required . . . write Walt Lawson, KPEP, Box 876D, BROADCASTING. Sales Box 1350, San Angelo, Texas. Announcer needed immediately; with abil- Have good oportunity for hustling sales- ity, short on talk to program good music. Excellent opportunity for good producer. man. K:WRT, Boonville, Missouri. Experience unimportant for right man. Send Multiple chain. $6000 plus. Top Washington. audition, resume, picture, reference, tele- D. C. indie. Southerner preferred, but not 1000 watt daytime station in most solid mar- phone number first letter. Box 881D, essential. Box 648D, BROADCASTING. ket in Hudson Valley has opening for ex- with perienced salesman at 13 -week guarantee of Representatives wanted. Major tv and FM minimum of $100. Write WGHQ, Box 427, seeking represen- Uptown Post Office, Kingston, N. Y. Announcer -from Iowa, Illinois or Missouri. transmitter manufacturer for mid -west medium market. Station for- tatives to sell tv and FM transmitters to the Married, good broadcast industry. Only those selling to Radio television jobs. Over 500 stations. All mat sweet, soft and standards. companion major markets, midwest saturation. Write credit. Start $475 per month. Send photo and the broadcast industry with including present air schedule. Box items need apply. Good onnortunity I Reply Walker Employment, 83 South 7th St., details to Box 708D, BROADCASTING. Minneapolis 2, Minn. 892D, BROADCASTING. 93 BROADCASTING, February 6, 1961 Help Wanted-(Coned) Help Wanted- (Cont'd) Situations Wanted-(Coned) Announcers Technical Management

Northern Ohio daytimer in small market Combo engineer -announcer for 1 kw, DA -D Management: Fifteen year successful man- needs staff announcer. Able to do di work station, central Michigan, experienced man agement and sales record. Now employed and news. Some experience necessary but only -good salary and working conditions. radio station, sale of which being negotiated. ability more important. Send tape photo and Send resume to: WJUD, Box 276, St. Johns, Bonafide credentials, references, excellent resume with references to Box 896D, Michigan. reputation, and proven sales record. Box BROADCASTING. 846D, BROADCASTING. Chief engineer with announcing or sales ex- Swingin' D.J. needed for progressive Vir- perience. 5 kw, daytimer, small market. Two -man team, 29 years combined experi- ginia top 100 station. Must be able to help Starting salary, $90. WMSJ, Sylva, N. C. ence, all phases, radio and tv, desires posi- us make punch commercials. Send tape, tion as manager and sales manager radio resume and salary requirements. Box 909D, First phone for maintenance of modern kilo- or tv. Best of references. Personal inter- BROADCASTING. watt daytime in southern Maine. Ideal place views preferred. Box 885D, BROADCAST- to settle in 15,000 population. No drifters. ING. Announcer -lst phone, familiar with concert Must have interest in local news or show. records, fulltime opportunity with growing Phone 2464 or write WSME, Sanford, Maine. General manager with 14 years experience. N.E. network operation. Tape, resume to; All phases of radio -tv. Former owner -man- Box 288, Boston 54, Mass. Radio television jobs. Over 500 stations. All ager. Would prefer small to medium market major markets, midwest saturation. Write in Ohio, Indiana, Illinois. Family man, best Wanted immediately: Top morning man, Walker Employment, 83 South 7th St., references with proven record. Might invest. must be experienced pro and family man. Minneapolis 2, Minn. Box 900D, BROADCASTING. 40 hours, $600 month. You're off at 12:30 p.m. to hunt, fish or ski in Oregon vacation - Manager available Spring. Mature, with land. Personal interview required. KGRL, heavy combined management -sales back- Bend, Oregon, EV 2 -5611. Production- Programming, Others ground. Twelve years management. Want Immediate opening. Staff announcer for 1 complete responsibility. Know all phases. kw daytimer. No top 40. Must have experi- Immediate opening in production department Active in community and media organiza- ence, good voice, and record that can be on top -rated Midwestern station for creative tions. Highest personal, credit and radio checked thoroughly. Send tape photo, and writer with good commercial voice. Send references. Now selling successful 3 -year resume. Radio Station KSIS, Sedalia, Mis- tape and resume immediately to Box 512D, business. Write Box 913D, BROADCASTING. souri. BROADCASTING. for capable announcer -newsman. Sales Opening Newsman strong on delivery and rewrite Good opportunity. KWRT, Boonville, Mis- wanted for million market station. Send tape souri. and resume to Box 795D, BROADCASTING. Sales manager for small to medium mar- $85 a week to start. ket or salesman for large. 12 years experi- First phone announcer immediate opening ence. Excellent sales record and references. 60 miles from New York City. WBNR, Bea- Civic leader. Prefer southeast. Box 836D, con, N. Y. Production- public affairs director. Estab- BROADCASTING. lished 1 kw daytimer, excellent frequency Wanted immediately, announcer with first with fulltime FM in major mid -Atlantic Need help? Experienced salesman with class license. Excellent working conditions. market. Adult music format, strong regional $5000 to invest will bolster billings. Know Excellent pay. WITE, Box 277, Brazil, news. Rush full details including salary re- management, news, announcing. Write and Indiana. quirement. Box 855D, BROADCASTING. we both make money. Box 862D, BROAD- CASTING. Experienced midwest announcer for early .P.D.-announcer thoroughly grounded in opening at adult format daytimer. Personal small station operations. Please furnish Top salesman-good announcer looking for interview required. Apply William Holm, complete details of qualification, family position in Florida -but will consider all WLPO, LaSalle, Illinois. status, tape and photo. Midwest medium offers -good tight production. Also: can do market. Box 860D, BROADCASTING. sportscasting. Nick Ayres. 6 Birch Hill Road, Two immediate openings. Announcer -engi- Great Neck, N. Y., HUnter 2 -5244. neer and news director. Fully paid pension Newsman midwest radio tv operation has plan, excellent working conditions and other opening for sharp morning newsman able to benefits for right men. WNW, Newton, New handle both reporting and on -air work. Box Jersey. 887D, BROADCASTING. Announcers Announcer! Opportunities in many markets Experienced radio newscaster wishes to ad- for experienced broadcasters. Tapes (include Traffic girl-Midwest station. Send complete vance. Currently news director at 5000 waft- return postage) and resumes before inter- details and recent snapshot to Box 907D, er in major upper midwest market. Authori- views. Contact Paul Baron, Broadcast Man- BROADCASTING. tative voiced announcer. Age 28; married ager, Lennox Personnel Agency, 630 Fifth and family. Present salary $150 a week. Box Avenue, New York 20, New York. Editor for new music /radio trade publica- 7960. BROADCASTING. tion. Must have top market pop station PD Radio television jobs. Over 500 stations. All expérience or equivalent. Knowledge jour- Announcer -married, dependable sell. au- major markets, midwest saturation. Write nalism, . capable planning and developing thoritative news, "easy style" DJ-College Walker Employment, 83 South 7th St., programming editorial. Challenging position. grad lookling for first position with future. Minneapolis 2, Minn. Write aualifications and photo. Location: Box 819D, BROADCASTING. N.Y.C. Box .914D. BROADCASTING. Technical Communicator, 7 years experience, former News director for midwest farm station. PD. Bright, cheerful, experienced and crea- Accent on local news. Must gather, edit, air tive showman. Want permanent location for Chief engineer for northeast group day - with authority. Salary open for right man. family. Strong music. production, news. timer. Mechanical as well as electronic ex- Frank Fitzsimonds or Jim Wanke. KABR, Tape etc., upon request. Box 834D, BROAD- perience. Excellent company benefits. se- Aberdeen, South Dakota. CASTING. curity. Starting $85. Box 7510. BROAD- CASTING. Single, veteran, beginner school trainees. will News director -opportunity for experienced relocate. Tape, resume available. Box 844D. radio newsman with pioneer station -No. 1 Engineer- announcer -must have 1st phone. in market for radio news coverage. Salary BROADCASTING. Limited announcing duties. Prefer married oven. Send background. copy, and photo to man. Will take beginner. $80.00 to start with Announcer, young, realistic, ambitious. all normal benefits. Xmitter duty. Midwest WFDF. Flint. Michigan. Cheerful adult music, news. Experienced. small market operation. Write Box 826D, Midwest news reporter, writer, capable of Tape. Box 849D, BROADCASTING. BROADCASTING. directing exciting news organization. Per- sonal interview required. Apply William Experienced young announcer desires to 1st class engineer needed about March 1st Holm, LaSalle, Illinois. relocate because of new management. Box to put and keep new directional daytimer on WLPO, 850D, BROADCASTING. air major New York market. Must be good technician. Combo work secondary. Box Help! John Carden . whatever you are I need your help! Negro. Announcing school 833D, BROADCASTING. ... Frosty neéds you! grad. Modern touch. Please rescue. Box 852D, BROADCASTING. Well established central Illinois AF -FM station will need chief engineer plus regular RADIO Single, 21, vet, mature and reliable. Hard. engineer soon. Maintenance, particularly FM serious worker desires start in radio. Strong and multiplexing important. All benefits. on news and commercials. Humorous D.J., Replies confidential. Reply Box 838D, Situations Wanted-Management good copy writer. Prefer midwest or Califor- BROADCASTING. nia. Tape, resume, photo. Box 857D, BROAD- Manager with years successful experience. CASTING. Chief engineer. Must be good maintenance Mature family man interested in small or man familiar with AM and FM repairs. medium market. Will consider new stations. Personality -DJ. Bright, cheerful, experi- Write Box 9030, BROADCASTING. Also distress stations. Offer must be right. enced. Creative showman. References, tape and include chance for future investment. available. Box 848D, BROADCASTING. RANA Radio Station, Anaconda, Montana Box 6850, BROADCASTING. needs first class chief engineer -announcer Gal announcer, employed at 5 kw network immediately. Contact Station Manager. Manager /commercial manager: 12 years ex- affiliate wishes to relocate. Experienced in ecutive experience. Heavy sales. Mature, general air work, women's programs, pro- First phone announcer preferably. KTFI, civic, family man. $10,000 minimum. Box duction commercials. Box 862D, BROAD- Twin Falls, Idaho. 835D. BROADCASTING. CASTING.

94 BROADCASTING, February 6, 1961 Situations Wanted-(Cont'd) Situations Wanted -(Cont'd) Situations Wanted- (Contd) -Programming, Others Announcers Technical Production Wanted: Position in broadcast engineering Veteran newsman desires position with Announcer, single. 18 months experience, news -minded midwest station. Background willing travel. sales first phone, and general class amateur li- home and overseas. Presently in large city. to Some experience. cense. Eleven years experience in electron- Box Box 864D, BROADCASTING. ics, age 36, married, one child. Now own Fully qualified. Further details write and operate television service shop. E. H. 861D, BROADCASTING. No staccato deliv- First phone announcer, man. Longden, Box 321, Cowen, W. Va. ery. Some maintenance okay. evenSproduction years ex- Sports director. Four years at present job. perience. Likes Rocky Mountains. Box 870D, BROAD- 868D, BROADCASTING. Graduate 1st phone desires studio transmit- Finest of references. Box ter maintenance. H. Wyatt, 709 Cherry Street, CASTING. Jackson 4, Mississippi. Attention top 40's. Currently employed Ambitious young man experienced in con- rockin' dj. Desires move up! Box 871D, tinuity, traffic and production now in large markets #1 station wishes to leave Ohio BROADCASTING. Production -Programming, Others area. Immediate reply appreciated. Box 886D, BROADCASTING. Compatible sound-for "living" radio. Ex- perience; 1st F.C.C. Box 878D, BROAD- Farm broadcaster, radio -tv, excellent repu- Bright, versatile, willing roll up sleeves, sell, CASTING. tation built on steady results. Box 853D. announce, news reportage, sports, produc- BROADCASTING. tion. Prefer near New York, salary not prime consideration, recent experience Young Negro dj- announcer, graduate of pro to fessional announcing school, some experi- Newsman? AFRS and magazine editorship. Anxious, ence, ready to move. Box 879D, BROAD- Major market? Absolutely! Box fill your requirements. Box 902D, BROAD- CASTING. 854D, BROADCASTING. CASTING. New York City area. Deejay adult personality. Widely traveled; intelligent. Excellent background radio /tv news, sports, interviews, emcee, moderator. Finest references. Creative, conscientious, family. Bayside 5- 7039. Box 890D. BROADCASTING. YOUR HANDY CLASSIFIED AD ORDER FORM Negro announcer -dj. Experienced, young, fast board, production minded. Presently employed. Tape, resume. Box 891D, BROAD- ISSUE DATE(s) CASTING. TF (until forbid) Announcer -dj, experienced, fast board, good ad lib. Wants to settle, not a drifter. Prefers RATES east. Box 893D, BROADCASTING. Situations Wanted -20$ per word -$2.00 minimum (Payment in advance) Experienced, matured, professional radio -tv announcer, preferably radio, as experience Help Wanted -25f per word -$2.00 minimum greater. Not a screamer -no top 40. Box Display ads 620.00 per inch -STATIONS FOR SALE advertising require display space 894D, BROADCASTING. I" 2" 3" 4" other One of Chicago's top radio and tv personali- 30$ per word -$4.00 minimum ties, currently free lancing, looking for a All other classifications steady staff job in major market. Twenty - (No charge for blind box number) two years in all facets of the field. Pleasing personality and voice, middle of the road Radio TV music. Box 895D, BROADCASTING. Indicate whether Radio or TV Survey provin' Top rated afternoon Pennsyl- HELP WANTED FOR SALE vania disc- jockey. Seeking advancement possibility position. Can work all operations. management equipment Married. Box 901D, BROADCASTING. sales announcers WANTED TO BUY Bright, versatile, willing roll up sleeves, sell, announce, news reportage, sports, produc- technical tion, Prefer near New York, salary not production -programming stations prime consideration, recent experience equipment AFRS and magazine editorship. Anxious to SITUATIONS WANTED fill your requirements. Box 902D, BROAD- CASTING. management ADDITIONAL CATEGORIES sales Instructions Swinging c &w. and rock 'n' roll dj and staff announcers announcer. Graduate of professional broad- Business Opportunity casting school. Restricted ticket. Ready to technical move anywhere. Billy Butler, 5325 N. Ash- production -programming Miscellaneous land, Chicago 40, Illinois. COPY D -Js experienced. Good ad lib personalities. Fast board. Good sell. Contact New York School of Announcing and Speech, 160 West 73rd Street, New York City.

Technical

Engineer -now in field service for equipment manufacturer wants responsible position in broadcast. 6 years experience UHF - VHF, AM & FM. Box 837D, BROADCAST- ING. First phone, employed, old ham, maintenance, 12 -8 a.m. transmitter watch only! Permanent, inquiries answered. Box 899D, BROADCASTING. Excellent tv -radio announcer. Fine voice - (If larger space is needed, please attach separate copy) good appearance. 8 years experience, 28, family. Seeking larger market. Good po- BROADCASTING MAGAZINE, 1735 DeSales St., N.W., Washington 6, D.C. tential. Box 911D, BROADCASTING. First phone. Experienced radio and tele- NAME vision. Box 31393, Los Angeles 31, California. Young married man with 1st phone desires COMPANY broadcasting in or N.E. area. Alexandria, Va. ADDRESS First phone: A.B. graduate work. 25. Vet, wants first radio job. Pop music expert, reliable, goqd voice. R.S.V.P. Jim Horner, Remittance enclosed P.O. Box 641, Lomita, California. $

a$OADCASTIN6, February 6, 1961 95 Situations Wanted -(Conta) Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Production- Programming, Others Management Technical

Program director, 15 years experience. Mid- Television station manager or executive as- Chief - Qualified and experienced in all west only. No top 40. 33 years old, married. sistant available soon. Twelve years with phases of TV -AM -FM from planning through Box 897D, BROADCASTING. three major vhf stations as program man- administration. Can show record for running ager. operations manager, film buyer and ac- my department at lowest possible cost. Box 17 year vet in radio. 12 years last station. count executive. Prefer medium size net- 908D, BROADCASTING. Thorough programming, news, sports, sales work affiliate or large independent tv op background. Excellent references. Looking eration. Box 839D, BROADCASTING. for responsible position in midwest opera- Production- Programming, Others tion. Ted Fairburn, 2 Edgehill Ct., Jackson- Program manager presently with major tv ville, Illinois. affiliate. Thirteen years experience programming and film buying. Married, two degrees, Chief producer -director, medium market. Copywriter- announcer -news. Radio station and desire relocation soon. Prefer southwest. seeks advancement. Married, infant son, and advertising agency experience. Imagi- Exceptional references. Box 845D. BROAD- military obligation completed. B.S. degree native copy approach. Good announcing CASTING. in radio- television. Creative, hard working voice. References. Copy and tape on request. and described as personable. Top refer- All replies considered. Barry Ritenour, 758 Top promotion man looking to leave number ences. Salary second to opportunity. Avail -.. E. Delavan, Buffalo. TX 3 -5998. one station in top 10 market. Box 847D, able February 1st. Allied communication.. BROADCASTING. operations and educational television also TELEVISION considered. Call Evansville, Indiana- HArri- Guarantee your investment! Young, ambi- son 5 -8770 or write Box 687D, BROAD- tious family man will manage your station CASTING. for part ownership or stock option arrange- Help Wanted - Management ment. Twelve years station experience in TV program director available within 90 major markets, request confidential han- days. Young, married executive with man- TV manager for well -established, fast-grow- dling. Box 883D, BROADCASTING: agement degree. Exceptional experience In ing facility. Midwest. Experienced only. Give tv programming, film buying, production. full particulars. Box 889D, BROADCASTING. Manager: Young, aggressive family man video tape and tv operations. Box 842D, with over twelve years major market ex- BROADCASTING. perience in all station departments. includ Sales ing engineering, production and program- Would you like a top rated, singing cowboy ming, and administration; local and na- personality kids show, for your station? I tional sales in fourth market. Experienced have been doing such a show for 12 years, A salesman's opportunity to grow with one in union negotiation and arbitration. Crea- with many national sponsors. Have horse. of the fastest moving broadcasting corpora- tive and ambitious. No geographical pref- guitar, pupet, and a saddle bag of songs and tions in business today. WTVH's Metropoli- erence. Will reply by immediate phone for games that apeal to all the family. I am tan Broadcasting outlet in Peoria needs hard personal contact. Box 884D, BROADCAST- ready to move. Are you interested? Box hitting, high billing salesman. Top ratings 843D, BROADCASTING. in the market. Radio experience acceptable for right man. Good guarantee; good incen- Experienced in every phase of television Position in radio or tv news or position in tive: good future. Send photo and resume sales including management. Desire general educational tv. BA and MA degrees. Good to WTVH, 621 Main St., Peoria. Illinois. sales manager or national sales manager po- newspaper, radio, tv background. Sober. sition. Currently employed in three station Single. Want to relocate by June 1. Box top medium market. Will exchange confi- 863D, BROADCASTING. Technical dences on immediate or future opening. Re- liable references. Box 912D, BROADCAST- TV studio engineer, first phone, for em- ING. FOR SALE ployment with a Virginia network affiliate. Have just resigned as manager San Diego Excellent working conditions and employee radio. Eager to return to tv. Was sales man- benefits. Write Box 742D, BROADCASTING. ager Channel 8, San Diego, for 4 years: assistant manager KWIZ, Santa Ana. Top Equipment Transmitter supervisor. Immediate opening. media. personal, business references. Write - UHF network station California. Send re- wire Box 1093, San Diego 12. California or sume experience and qualifications to Box call Hank Guzik, collect, BElmont 9 -0139. Complete 12 KW G.E. TT -25A transmitter. 851D, BROADCASTING. Relocating no problem. Does not include harmonic filter or filter - plexer. This transmitter is presently operat- RV studio engineers. Excellent oportunities ing and is in very good condition, and will for men having knowledge of theory and Sales be available upon very short notice. Box aggressive interest in station operation. 712D, BROADCASTING. Group tv station corporation. Send resume to Box 856D, BROADCASTING. Could your sales department use a versatile young vet with a B.S. in marketing- advertis- One PT -6-J Magnecord recorder complete. Wanted- Experienced transmitter engineer ing, minor in radio -tv? Optimistic knowl- One year old, like new. Buying cartridge for maintenance and operation of RCA edge of tv's sales power and no "work equipment. First $450 buys. KBRI, Brinkley. equipped station. Send complete resume of phobia." Prefer midwest or west coast mar- Arkansas, phone 308. W. H. Mayo. education and experience to: Russell Tre- ket with advancement potential. Resume, villian, Chief Engineer, KXII -TV, Sherman, tan, on request. Box 840D, BROADCAST- RCA BTA 250 -L AM transmitter, complete Texas. ING. with over $300.00 in spare tubes. parts. and crystals. In excellent condition, operating Production -Programming, Others more than 70 percent efficiency. when dis- Announcers continued for higher power. Price: $1,050.00 cash F.O.B. Radio Station PIETA. Batesville, Newsman wanted for southeastern capital Experienced announcer wants to return to Arkansas. city radio -tv operation. Desire man in southwest. Mature. versatile, straight-for- twenties with good basic news experience. ward. clean -cut delivery with believability. College graduate preferred. Primary job will Harkins multiplex equipment: FME -50 ex- be the preparation newscasts. Seeking market which can afford starting citer with full frequency output. SCT -2 of Possibility level of about 12 thousand to right man dual- subchannel generator for 49 kc and 67 of on -air assignments. This multiple owner- with left 740D,- ship station offers attractive company bene- room to look higher. Box kc. In good operating condition. Sub -channel fits and pleasant working conditions. Please BROADCASTING. generators have modulation and frequency rush resume, monitors with each. $1500 FOB. Charles Bal - including references, and a Young, photogenic broadcaster -ten thrope, KEEZ, Tower Life Building, San recent photo to Box 785D, BROADCASTING. radio background wants television oppor- Antonio, Texas. tunity. Will learn your way. Write -Parsons Need television copywriter, male or female. -12 Washington Park-Maplewood, N.J. for tv experience not necessary. Write, call or film- resume or call collect South Orange 2-Ampex VR -1010 color conversion kits wire: Frank Elders. WTVH, Peoria, Illinois. 2 -5912. Will travel for audition. mounted in short racks. 1 -Ampex color standard. All in excellent condition. Will sell for ', of original price. Contact Al TELEVISION Technical Hillstrom, KOOL Radio- Television. Inc., 511 West Adams St., Phoenix, Arizona. Situations Wanted- Management Tv studio technician, first phone, three FM antenna. Four -bay. GE type. Also iso- years experience, available immediately. coupler. Me Heliax. KRCW, 818 State St.. Southwest TV -do you need manager, as- Box 696D, BROADCASTING. Santa Barbara, California. sistant, program director, good announcer? Chief engineer, AM, TV, desires in I position can perform ably in these categories. south or southwest. Well qualified, sleeves 200 foot guyed R.E.C. tower. Tubular steel, Write for details of 23 years successful ex- rolled type. Box 797D, BROADCASTING. perience in the industry. Why move? Doc- uniform cross section. No insulator. other- tor prescribes wise in excellent condition. Complete with warmer climate for kids. Box Four years telecasting experience. First guys. Make offer over $800, or swap for 739D, BROADCASTING. phone. Lots of transmitter maintenance, FM equipment. Tower may be seen in Marin some studio and AM. Young, married, look - County, KTIM, San Rafael, California. Sales promotion manager wants affiliation ing for better opportunities. Box 869D, with major market tv and /or radio station. BROADCASTING. Ten years tv- radio, two years agency sales One 170 foot guyed Dura 20 inch tower with and promotion background. Award winning Studio, transmitter operation and mainten- AS lights. 2 years old. Excellent condition. idea man. Strong on merchandising. Now ance experience. Some installation. Seeking Available here at station. Contact R. Jones, in mid -east major, will relocate. Box 770D, opportunity for advancement. First phone. C.E., WABQ, 2323 Chester Avenue, Cleveland BROADCASTING. Box 898D, BROADCASTING. 14, Ohio.

96 BROADCASTING, February 6, 1960 FOR SALE WANTED TO BUY RADIO Equipment-(Coned) Equipment- (Cont'd) Help Wanted -Sales Magnecord S36-B rack size with case, 3- Microwave 2000mc system. Also sound di- speed, 600 ohm output. in good condition. plexer. WTHS -TV, 1410 NE 2nd Ave., Miami, Kri $150.00. Station WFMB, Nashville, Tennessee. Florida. UNUSUAL OPENING Micro -Wave equipment: 1 Raytheon micro- Wanted: Monoscope camera in good con- wave transmitter and rack and 1 Raytheon dition. State manufacturer, age and price. For radio time salesman with ex- receiver and rack, $3,975.00: 1 Raytheon por- Write Ralph L. Hucaby, WLAC -TV, Nash- panding, top rated, independent sta- table Microwave receiver and 1 Raytheon ville 3, Tennessee. tion in large metropolitan market. Microwave transmitter (portable), $3,975.00. Looking for a sales producer who Radio WHUT, Anderson. Indiana. can sell at both the agency and the local levels. Must have desire to For sale or trade for PT -6 series Magnacord, INSTRUCTIONS work for and earn $10.000 plus first one Minifon pocket transistor wire record year. Liberal commission, good ers. Sells for $285.00. This unit new. Will FCC first phone license by guarantee and on-air accounts to trade for PT -6 Magnecord or sell for $200.00. preparation start. Write or call Joe Haas at WMNE, Menomonie. Wisconsin. correspondence or in resident classes Radio Station WWCA. Gary, Indi- Grantham Schools are located in Hollywood, ana. Seattle. Kansas City and Washington. Write Phone Turner 6 -9171. Anricon sound camera -100 foot-hardly for free 40 P90311990,19519,91495P1.aMAMMMMM,Mi used $950.00 complete case, mike, etc. WHUT, our -page brochure. Grantham Anderson, School of Electronics, 3123 Gillham Road, Indiana. Kansas City 9, Missouri. Model Y-4 Presto disc recorder. New price, $775.00 for best cash offer. WMIK, Middles- Announcing, programming, etc. Twelve boro, Kentucky. week intensive, practical training. Brand new console, turntables, and the works. Announcers Continental Towers, Inc. Tower erection and Elkins School of Broadcasting, 2603 Inwood maintenance. 13 Beech Road, Glen Burnie, Road, Dallas 35, Texas. Maryland. 24 hour service-Southfield 6 -6855 Commercial crystals and new or replace- Since 1948. The original course for FCC 1st ment crystals for RCA, Gates, W.E., Bliley phone license, 5 to 6 weeks. Reservations and J -K. holders, regrinding, repair, etc. required. Enrolling now for classes starting -n11111111118Ii111111111111111111111111111 IIIIIÜ1111ì111f 1111:1 1l 1111OiIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIilll9 ':IIIIIL BC -604 crystals. Also A.M. monitor service. March 1, April 26, June 21. For information, Nationwide unsolicited testimonials praise references and reservations write William B. our products and fast service. Edison Elec. Ogden. Radio Operational Engineering WCKR tronic Co., Box 31, Temple, Texas. School, 1150 West Olive Avenue, Burbank, California. MIAMI, FLORIDA 160' Windcharger radio tower with antennae guys. Ready to ship. $1,150.00. Box 52. La Luz, FCC first phone license in six weeks. Guar- This area's number 2 station, needs New Mexico. H. E. Flickinger. anteed instruction by master teacher. G.I. approved. Request brochure. Elkins Radio a top -notch morning man for highly broadcasting License School, 2603 Inwood Road, Dallas, competitive show. man Guarantee oRadio & Broadcasting Supply Texas. Need with Co., 1314 Iturbide St., Laredo, Texas. top -50 market personality-format ex- RCA model 5DX 5 kw AM transmitter, FCC license six -week resident class. Guaran- perience. Send resume, tape and model 1931A General Radio Modulation monitor, teed instruction. New classes every seven photo at once. Salary open. Address model WF48A RCA frequency mon- weeks. Pathfinder, 5504 Hollywood Blvd., itor. Package $5,000. F.O.B. Louisiana. Wayne Hollywood. Lee Manson, Program Director. Marcy, 4007 Bellaire Blvd., Houston 25, Texas. WCKR, Box 38M, Miami, Florida. TV video monitors. Metal cabinets. rack. Be prepared. First phone in 6 weeks. Guar- portable remote kine, educational, broad- anteed instruction. Elkins Radio License cast, iI111111111111111111111i811111111iiII 1111111111111eM111111 1111! 1111: 1111111211111111111111 í8111111111111111111111111111G; starting at $199.00. 50 different models, School 1139 St., N.W., s' 8" thru 24 ". Miratel. Inc., 1st St. S.E. & of Atlanta, Spring Richardson, New Brighton, St. 12, Atlanta, Georgia. Minnesota. Paul Elkins Radio License School of Chicago. Parabolic antennas -6 foot, spun aluminum - Now serving the mid -west. Quality instruc- Andrews No. 2006, complete with pipe tion at its best. 14 East Jackson St., Chi- mounting, De -icer and radiator, new -un- cago 4. Ill. L'.Y.Y..Y: ..°rR :"r: RY: used at discount prices. Write for : . descriptive l literature. Sierra Western Electric Cable Company, 1401 Middle Harbor Road, Oakland RADIO CHICAGO 20. California. MISCELLANEOUS r}i WJJD 36 -AM -FM towers. Uniform cross Section guyed type. Heights 100' to 380'. Phone RE All broadcast employees; wallet press cardI is looking for a sharp, creative 2 -9350, U.S. Tower. 249 Bartow Lane, Peters- Identification . emergencies . burg. Va. Name station lettering; pastic lamin- morning deejay with different ap- ti ated! $2.95. Pat Adams, Box 657D, BROAD- CASTING. ti proach to handle 5 A.M. -9 A.M. . WANTED TO BUY RUSH aircheck, resume and ref- ti Comedy for deejays!- "Deeiay Manual," a r erences to: } complete gagfile containing bits, adlibs, gim- mix, letters, patter, etc. $5.00- Show -Biz Stan Major, P. D. ti Stations Comedy Service (Dept. DJ -4), 65 Parkway 1 Court, Brooklyn 35, N. Y. WJJD : Full or daytimer in Kansas, Texas, Okla- homa. Former station owner. Experienced, Call letter items -Lapel buttons, mike plates, -. Chicago, Illinois substantial financing. Not a broker. Ready studio banners, car tags, bumper strips, etc. to deal. Confidential. Box 877D, BROAD- Bro -Tel, Box 592, Huntsville, Alabama. CASTING. Group interested in southwest -far west area. Small- medium market. Box 910D, BROAD- CASTING. Young California blood has money for purchase struggling radio station in expanding market area in the west. Write P.O. Box 2063D, Pasadena, California. WANT TO MERGE? Equipment Medium -sized, well -known Multiple Station Owner has unexcelled Man- Wanted FM transmitter up to 1 kw and facilities and money- making track record with his own A.M. modulation and frequency monitor. Write agement Box 858D, BROADCASTING. Broadcast properties. Will consider taking small, medium or large Used 16 mm laboratory and sound equip- station(s) into well -managed Corporation through Merger Plan. ment. Give full particulars in first letter. confidence to owner. Not a dealer. Box 866D, BROADCASTING. Write in complete FM monitor, state type, price, condition. Box 904D, BROADCASTING WHFS (FM), 4425 Chestnut St., Bethesda. Md.

97 BROADCASTING, February 6, 1961 RADIO Help Wanted -(Cont'd) Wanted to Buy

Situations Wanted- Management Production- Programming, Others Stations

211101111111 Rlln1111111RIICllllllllllllt11111mmtmmumntnuumlulr =nIORIRRIU111RnnlnnuRRUnRt1ingRUnlnunngl WnRRllusgnl1 GENERAL MANAGER WANTED A.S.A.P. COMMISSION BASIS TV TRAFFIC MANAGER ó Former owner, highly successéirsl midwest Capable successful California operator available now on straight commission. Mature For strong NBC -VHF station in major network affiliate, 5 kw radio sta- 3 thorough !wowledge all phases, heavy sales. southeast. Female only, from 25 to tion, desires return to broadcasting field E Financially sound. Finest industry references. 45. Must have TV traffic experience. in investor- management capacity. Radio Might lease with option. c Will head 3 girl department. Send or radio -tv considered. Florida, California Ó E Box 674D, BROADCASTING B resume, present earnings record and or Southwest location prefetued, but not current picture to: (Confidential) 3 mandatory. Experience, character, ability financial will most E Box 818D, BROADCASTING and standing stand r7tmulmmwmnmmnmmuuilnumOmunuummntnunmm11nl'n !"s searching examination within or outside i1Rn11mullnmgmt111nnmRRim110118tilun8nnlnnnuRUnt111mÌrt industry. Will visit any suitable possibility without delay. Announcers Box 906D, BROADCASTING TELEVISION 5IIIIIIIIIIIOIIIIIIIIIIIIUIIIIIII III11uIIIIII IIIIIIOIIImllimtllmmllllull liñ

Dear Station Manager: Situations Wanted -Sales We love you! EMPLOYMENT SERVICE Two Man Morning Show P.S. If you believe in long engage- ments, please write Box 830D, JOBS IN RADIO & TV BROADCASTING for our pro- THROUGHOUT posal. Very well-known Director TV Sales THE SOUTHEAST for extremely successful north east Talent scouts for the station you're looking for - free registration - confidential station has had it with the snow service. Immediate job openings for - and cold. For these reasons only Announcer- Engineers Engineer -Salesmen WE HAVE NEW D.J.'s would entertain offer from TV Announcers-Newsmen-DJ .'s operation in the south or south PROFESSIONAL PLACEMENT All sises, all colors, all ages, all samer. west only. Qualified as general or 458 Peachtree Arcade, Atlanta, Ga. And all willing to work-eager te pleas.. sales manager. Present position - No prima donnas. Costs you nothing to sales director. s. get their tapes. Tell us what you want. Placement Dept.. J. B. Johnson School, Box 865D, BROADCASTING 930 F St., N.W., Washington 4, D. C. STATIONS FOR SALE TELEVISION FOR SALE Help Wanted- Technical TV STATION IN FAST -GROWING MARKET IImNniu 11I\IIIICIIo11 1111mmMisaNNllem= BROADCASTING SCHOOL In middle Atlantic major market. Qualified Principals Only SUPERVISORY Doing tremendous business. Great ENGINEER opportunity as owner has other Box 703D, BROADCASTING 1 interests. Present management Immediate opening in large Gulf I available. Asking $110,000 with $50,000 down. Principle. O Coast market for qualified per - Box son. Position offers excellent pay 1 141D, BROADCASTING Fla. single fulltime $65M terms I and future opportunities. Apply 25dn Iowa single fulltime 87M with resume to Chief Engineer. j Tenn. single daytimer 95M terms Fla. single daytimer 165M 20án 15dn . KHOU -TV Equipment S. C. single daytimer 65M Wash. medium Ikw -D 105M P. O. Box 11 Pa. small daytimer 100M Siq¡n, Calif. metro low freq 175M Houston, Texas Midwest metro daytimer 225M 75dn I regional 170M terms Ell11 m1N111111 1111 1ultlli ElIN1olm1 111111,1111 Automatic Dehydrators N. W. metro Texas metro regional 225M 29% Brand New, with spare parts kits Midwest capitol daytimer 90M terms Dielectric Products And Others Model 22 ... $150 TELEVISION ENGINEERS Andrew Model 1910 . , . $135 CHAPMAN COMPANY P & O Sales, 1236 -40th Avenue Qualified engineers are needed for Sacramento 20, California 1182 W. Peachtree St., Atlanta 9, Ga. Video Tape Recording, Camera Con- trol Operation, and Color Equipment CONFIDENTIAL NEGOTIATIONS Maintenance. Research and Develop- - - ment Department available for out- SUFFERING FROM MOUNTAIN TOP For Buying and Selling standing engineers. Minimum of one FASCINATION? RADIO and TV STATIONS year's experience or two years of col- Cure your problems with the MOSELEY lege and first class license required Model RRC -10 RADIO REMOTE CONTROL in the eastern states and Florida Salary based on individual qualifica- SYSTEM. Complete control, telemetering and tions. main program channel for FM transmitters W. B. GRIMES & CO. Write or call Durwood H. Neuse, with a 950 me STL. Write to Engineering Supervisor, WRAL -T V, 1519 Connecticut Avenue, N.W. MOSLEY ASSOCIATES Raleigh, N. C. Washington 6, D. C. P.O. Box 3192 Santa Barbara, Calif. DEcatur 2 -2311

98 BROADCASTING, February 6, 1961 IF Continued from page 92 BP- 13695-NEW Joplin, Mo., William B. FOR SALE Neal Req: 1560kc, 250w, D. BP- 13696 -NEW Hazlehurst, Ga., Hazlehurst and aux. trans. by remote control; condi- Req: 1480kc, 1kw, D. Stations tions. Radio. WBTH Williamson, W. Va.- Granted mod. BP- 13697-KYOU Greeley, Colo., Meroco of cp to change type trans; condition. Bcstg. Co. Has: 1450kc, 250w, une. Req: KPSD (FM) Dallas, Tex. -Granted exten- 1450kc, 250w, 1kw -LS, une. GUNZENDORFER BP- 13698 Naples, Fla., Radio s, ss sion of authority to March 31 to remain -WNOG 1270kc, TEXAS. Dallas and Houston. Two F.M. silent. Naples Inc. Has. 500w, D. Req: 1270kc, stations. $75,000 each, $21,750 down. 500w, DA -N, une. Terms. BP- 13699 -NEW Havelock, N. C., Radio - SOUTHERN CALIFORNIA. 1000 watt New FCC processing line announced Marine. Req: 1330kc, 1kw, D. daytimer $130,000 with land $43,500 BP -13701 -NEW Austell, Ga., Crackerland down. Terms. Following applications are at top of Bcstrs. Req: 1520kc. 500w, D. BP- 13703 -WELC Welch, W. V., Pocahontas ARIZONA. 250 watt fulltimer. $15,000 line be con- down. Easy payout. am processing and will Bcstg. Co. Has: 1150kc, 1kw, D. Req: 1150kc. sidered by FCC beginning March 6, 5kw, D. WILT GUNZENDORFER BP -13704-NEW Black Mountain, N. C., AND ASSOCIATES commission has announced. Any new Blue Ridge Bcstg. Corp. Req: 1010kc, 10kw, DA, D. 8630 W. Olmypic, Los Angeles 35, Calif. applications or changes in current ap- Licensed BP- 13705 -NEW Blytheville, Ark.. Day - Brokers Financial Consultants plications that may conflict with those Phil Bdstg. Co. Req: 1300kc, 500w, D. that must be filed FCC' by BMP -8836 - WKBR Manchester, N. H., follow with Granite State Bcstg. Co. Has. 1250kc, 5 kw, close of business March 3 in order to DA -2, une. Req: to modify daytime pattern. BP- 13707 -NEW Boynton Beach, Fla., Texas semi -major regional $200,000 29% be considered. . -Texas single regional $63,000 -Texas Boynton Beach Bcstg. Co. Req: 1510kc, 1kw. Applications the D. single - fulltime $52,650 29% 10 yrs.- from top of the Texas single fulltime $100,000 29 %- processing line: BP- 13710 -KRE Berkeley, Calif., Central Texas single regional $47,500 25 %- California Bcstrs. Inc. Has: 1400kc, 250w, Texas fulltime single $160,000 29 %- une. Req: 1400kc. 250w,lkw -LS, DA -D, une. Arkansas fulltime single $65,000 for 80% BP- 13232-NEW Carrington; N. D:, Central BP- 13711 -NEW Waverly, Tenn., Waverly Bcstg. Req: -Southern major regional fulltime $350,- Co. 1600kc, 500w, Bcstg. Co. Req: 1540kc, 1kw, 500w, (CH), D. 000- Southern single day $45,000 $7,250 BP -13684 -NEW Isabela, P. R.,PSergio Mar- BP- 13713 -WSBB New Smyrna Beach, Fla., down-Southern single 'fulltime $50,000 tinez Caraballo. Req: 139kc 500w, 1kw -LS. Bcstrs Inc. Has: 1230kc, 250w, une. Req; $10,000 down -Southern major regional unl. 1230kc, 250w. 1kw-LS, une. day $150,000 29 %- Southern major re- BP- 13685 -KIRX Kirksville; Mo., Com- BP- 13715 -KUMA Pendleton, Ore., Pendle- gional day $140,000 29% -West Coast munity Bcstrs. Inc. Has: 1450kc, 250w, unl., ton Bcstg. Co. Has: 1290kc, 5 kw, DA -2, une. fulltime regional $365,000 29 %- Florida Req: 1450kc, 250w, lkw -LS, unl. Req: 1290kc, 5 kw. DA -N, une. single regional $50,000 $9,000 down - BP- 13686 -WPLK Rockmart, Ga., Georgia BP -13717 -KFKF Bellevue, Wash., Belle- Florida major day $120,000- Florida semi - Radio Inc. Has, 1220kc, 250w, D. Req: 1220kc, vue Bcstrs. Has: 1330kc, 1kw, D. Req: 1330kc, major 5kw $225,000 -Florida semi -major 500w, D. D. BP- 13687 5kw, regional fulltime $230,000 29% Florida -WDOR Sturgeon Bay, Wis., Door BP -13718 -NEW Pocatello, Idaho, Vernon semi-major regional $265,000 29 %- County Bcstg. Co. Has: 910kc, 500w, D. Req: G. Ludwig. Req: 1050kc, 1kw, D. Florida single day $33,000 cash -Others) 910kc, 1kw, D. BP- 13689 -KSCO Santa Cruz, Calif., Radio BP- 13721 -WCDJ Edenton, N. C. Colonial PATT McDONALD CO., BOX 9266, Bcstg. Co. Has: 1260kc, 1kw, D. Req: 610kc, AUSTIN 17, TEXAS. GL. 3.8080. Santa Cruz. Has: 1080kc, 500w, 1kw -LS, DA- N, unl. Req: 1080kc, 500w, 10kw -LS, DA -N, 500w, D. unl. BP -13722 -NEW Nampa, Idaho, Chester C. BP -13690 -WENT Gloversville, N. Y., Whittington. Req: 1340kc, 250w, 1kw -LS, une. WENT Bcstg. Corp. Has: 1340kc, 250w, unl. BP- 13723 -KDIA Oakland, Calif.. KDIA STATIONS FOR SALE Req: 1340kc, 250w, 1kw -LS, unl. Inc. Has: 1310kc, 1kw, une. Req: 1310kc, 5kw. BP- 13691 -NEW Waynesville, Mo., South DA -1, une. ,SOUTHWEST. Full time. Top station in Central Broadcasters, Inc. Req: 1390kc, ikw, BP- 13727 -NEW Wilmington, N. C., Jef- market. Very profitable. Includes valuable Day. feray Bcstg. Corp. Req :1490kc, 250w, uni. land. Asking $350,000 with 2 down. BP- 13692 -WPBC Richfield, Minn., Peoples BP- 13728 -WCSS Amste dam, N. Y., Com- ROCKY MOUNTAIN. Operates 24 hours a Bcstg. Co. Has. 980kc, 1 kw, D (Minneapolis, munity Service Bcstg.'Cofp. of Amsterdam. day. Top station. Doing $200,000 a year. Minn.) Req: 980kc, 5 kw, DA -1, unl. (Rich- N. Y. Has: 1490kc, 250w, une. Req: 1490kc, Cash flow $60,000 annually. Asking $300,- field, Minn.). 250w, 1kw -LS, une. 000 with 29% down. BP-13694--NEW Williams, Ariz., Frank S. BP -13732 -NEW Glendive, Montana, King's Bare Jr. Req: 730kc, 250w, D. Garden Inc. Req: 590kc, 500w, D. JACK L. STOLL & ASSOCS. Suite 600 -601 6381 Hollywood Blvd. SUMMARY OF COMMERCIAL BROADCASTING Los Angeles 28, Calif. Compiled by BROADCASTING Feb. 2 HO. 4 -7279 ON AIR CP TOTAL APPLICATIONS Lic. Cps. Not on air For new stations AM 3,523 33 124 802 FM 758 76 189 119 TV 478 21 81 96 NEED HELP? OPERATING TELEVISION STATIONS Compiled by BROADCASTING Feb. 2

LOOKING FOR A JOB? VHF UHF TV Commercial 455 78 533 SOMETHING TO BUY Non -commercial 38 16 54 COMMERCIAL STATION BOXSCORE OR SELL? Compiled by FCC Dec. 31

AM FM TV Licensed (all on air) 3,514 755 478' CPs on air (new stations) 33 66 17= For Best Results Cps not on air (new stations) 120 197 84 Total authorized stations 3,667 1018 634 You Can't Top A Applications for new stations (not in hearing) 612 72 30 Applications for new stations (in hearing) 179 30 64 Classified Ad Total applications for new stations 791 102 94 Applications for major changes (not in hearing) 545 46 33 Applications for major changes (in hearing) 275 4 19 Total applications for major changes 820 50 52 in Licenses deleted 0 0 0 Cps deleted 0 1 28 liti=BROADCASTING 'There are, in addition, nine tv stations which are no longer on the air, but retain their licenses. THE DUSINESSWEEKLY OF TELEVISION AND RADIO sThere are, in addition, 35 tv cp- holders which were on the air at one time but are no longer in operation.

BROADCASTING, February 6, 1961 (FOR THE RECORD) 99 or - Pravda could teach him ... Let's face it. If we don't teach them, someone else will; and the facts may come out distorted. > The Advertising Federation of America works to see that the youth of America get expert and up -to -date instruction on the American economy. They recognize that some day soon this economy will be run by today's youngsters. > AFA's Bureau of Education and Research, as well as the American Academy of Advertising and AFA and Advertising Association of the West's network of 180 advertising clubs throughout the nation all participate in this work. > They develop instruction techniques, upgrade marketing curricula, offer vocational guidance to thousands of high school and college students and instructors. And -have you heard about their career-guidance program? You should. Lend your leadership to this work of educating the businessmen of 1964. Invest in a membership in AFA -AAW. Write -now!

PREPARED SY: THE ADVERTISING FEDERATION OF AMERICA 655 MADISON AVENUE NEW YORK 21, NEW YORK FOR THE AFA AND THE ADVERTISING ASSOCIATION OF THE WEST FERRY BUILDING SAN FRANCISCO II. CALIFORNIA

The Advertising Federation of America and the Advertising Association of the West and their 60,000 members marshal the forces of the advertising industry to protect its freedoms, to promote education in, for and about the profession, and to conduct public service activities through its media. OUR RESPECTS to Maxwell Dane, vp, Doyle Dane Bernbach Inc., New York Progress and prosperity through creativity

Maxwell Dane, a trim, clear -thinking The job was basic training for Mr. York's WMCA. After a few months man, is a practicing disciple of the soft - Dane's future campaigns in the adver- he switched to the sales department sell. There is a sensitive, gentlemanly tising field. By 1928 he had absorbed when he discovered that "sales people quality about him that belies the com- enough of an ad background to secure do a helluva lot better financially." monly accepted image of his calling. a position in the advertising department The highlight of his radio career oc- Yet despite low -key methods, as vice of Stern's Department Store. Showing curred in 1941 when he was instru- president, general manager and secre- a prodigious aptitude for the business, mental in working out a deal with the tary- treasurer of Doyle Dane Bernbach he rose to advertising manager in five New York Times to broadcast hourly Inc., he is a vital force in an ever -ex- years. But by the end of 1932 he news bulletins on WMCA. Mr. Dane panding agency that is bustling with grew tired of the department store field says it was the first time the idea was creative activity. and had the foolhardy courage and, as ever tried in New York and he points But then DDB is a unique agency. he ironically puts it, "great sense of out that numerous stations have since In an age when competitiveness in busi- timing," to go into business for himself followed suit. ness has been at an all -time high, DDB -at the height of the depression. By the end of 1944, Hy -Grade Food has progressed and prospered by being After six months of running a one- Products, a company sponsoring a an originative agency first and foremost. man advertising agency, he realized weekly broadcast on WMCA without "We've always fought for good crea- his folly and was back looking for a the benefit of an agency, asked Mr. tive work," Mr. Dane asserts. "We job. Then in April 1933, as an expres- Dane to assume responsibility for its haven't grown through merger. We've sion of his faith in the New Deal, he advertising and handle the broadcast grown out of the kind of work we've got married. His partner was a young for upstate exposure. done for our clients and it has come lady from Brooklyn named Belle Sloan. In what was perhaps the turning to us unsolicited for the most part, be- Mr. Dane supported his bride by point of his life, Mr. Dane, in Novem- cause we do no ringing of door bells." working as retail promotion manager ber 1944, again went into business for Highly Acclaimed Statistics attest for the New York Journal (now the himself, opening an office in New to the success of this philosophy. DDB Journal American). He spent three York's Steinway Hall Building. The is among the top 25 agencies in the years as a Fourth Estater, re- entering firm was thriving in the spring of 1949, country and is one of the fastest grow- the agency field in 1936 as a combina- when Mr. Dane learned bis old friend, ing in the past ten years. Starting with tion account man and copy writer with Ned Doyle, and another friend, Bill billings of less than a million in 1949, Dorland International, a firm that has Bernbach, were going to open an ad- the agency last year had gross billings since gone out of business. vertising office of their own. Mr. Dane in excess of $46 million with tv and Enter Radio Mr. Dane was ready joined them and on June 1, 1949, they radio representing approximately a to move again by the summer of 1939. founded Doyle Dane Bernbach with third of this total. Included among its He joined Look magazine as promotion William Bernbach as president, Ned most applauded creative works are manager the weekend before World Doyle as executive vice president and prize-winning tv commercials for Volks- War II broke out. Ned Doyle, later Maxwell Dane assuming the same title wagen, The Dreyfus Fund and the Fed- to be his partner, was his boss at the he holds today. eration of Coffee Growers of Colombia. publication and in 1941 both left to Never Dull Maxwell Dane never Maxwell Dane, who feels that his seek their fame and fortune elsewhere. had the opportunity for a formal higher agency has helped elevate the creative Mr. Dane received his first taste of education but for years he has been standards of the whole industry, would radio broadcasting when he was ap- taking evening courses ranging from like to see much better programming pointed promotion manager of New art to ancient history. on tv, but doesn't think there is any He and his wife live on lower Fifth ready solution to this problem. The Ave. and have a son, Henry James, 25, answer, he feels, might lie in having who is teaching English literature and enough talented people with enough studying for his Ph.D. at the U. of creative freedom playing to a more Pennsylvania. Mr. Dane glows with sophisticated audience. He's hoping parental pride when he speaks of his that as the number of college- educated son and his daughter -in -law Roo, a people becomes greater, there'll be a senior at Bryn Mawr. gradual improvement in programming Walking is one of his favorite hobbies taste. He definitely doesn't think a and he sometimes strolls to work-a greater voice for agencies will help the 45- minute, almost 2 -mile expedition. situation. "Programming is the respon- He also is "a lousy but constant golfer." sibility of the networks," he says un- Community affairs have always inter- equivocally. ested him and among other assignments Basic Training Maxwell Dane is an he's been chairman of the advertising advertising industry phenomenon -a and publicity divisions of both the man without a middle name. He was United Jewish Appeal and the Federa- born on June 7, 1906, in Cincinnati, tion of Jewish Philanthropies, and cur- and went to New York when his family rently is a vice chairman of the N. Y. moved there in 1923. At 17, a stranger chapter of American Civil Liberties in a big city, he was forced to leave Union. school and look for a job. One day he He considers getting into the adver- spotted an inviting classified ad in a tising business mostly a matter of luck newspaper, answered it and went to but says, "I've never regretted it. It's work in the mailroom of a now -defunct DDB's Dane never been dull and I've always found newspaper representative. Soft -sell disciple it to be an educational influence." r *ROADCASTING, February 8, 1881 101 EDITORIALS Murrow of USIA ,CBS's Frank Stanton urged complete repeal of Sec. 315. NBC's Robert Kintner made an eloquent plea for severe best known voice literally becomes the Voice amendment that would leave only two restrictions in Sec. AMERICA'Sof America with the assumption of the directorship of 315 -one prohibiting broadcasters from censoring candi- the USIA by Edward R. Murrow. dates' speeches and another prohibiting them from charging Ed Murrow created a new kind of journalism. For a premium rates for paid political speeches. quarter -century his views have been respected internationally NAB's LeRoy Collins urged repeal of all parts of Sec. as well as at home. He needs no build -up for export con- 315 except the one requiring broadcasters to be fair, and sumption. that one he would expand to include specifically a reference Mr. Murrow must make the transition to government at to fairness in the broadcast presentations of candidates. a critical time in our history. The USIA assignment, more- We cannot quarrel with Mr. Kintner's proposal that the over, is one of the toughest, administratively, in government. prohibition against premium rates be retained. That does Mr. Murrow has never claimed preeminence as an admin- not seem to us to be an objectionable intrusion upon the istrator. A dozen years ago he turned in his CBS vice presi- broadcaster's freedom. dency in charge of public affairs to resume his turn at the We do, however, find some fault with Mr. Kintner's en- microphone. dorsement of the anti- censorship rule and with Gov. Collins's If the USIA, under the Kennedy administration, is to do endorsement of an expanded requirement for fairness. the job in telling the world about the aspirations of our He did not say so, but we assume Mr. Kintner wants the people for harmony and good -will, many of the existing anti- censorship rule kept so broadcasters can retain their procedures and ground rules must undergo change. Past immunity against libel actions growing out of candidates' USIA heads have been plagued by interference from Con- appearances. The immunity was conferred by a Supreme gress, which holds the purse strings, and by the diplomats, Court decision in 1959. It is our view that a communica- and had little or no access to the White House. tions medium cannot ask for both freedom and immunity Mr. Murrow- has a sound philosophy on selling America from libel. Freedom and risks of libel are inseparable. against the propaganda of the Communists. Whatever is As to Gov. Collins's endorsement of a fairness law, we done, he insists, "will have to stand on the rugged basis of can say only that he is asking for trouble. If a law requires truth." broadcasters to be fair, it is establishing a standard as vague To do the job, Mr. Murrow must not be burdened with as that requiring them to operate in the public interest. administrative detail. Appropriations should be adequate Fairness is impossible to define with precision. In applica- for the task. The Soviet spends more on jamming Voice of tion the law would require a majority of the FCC to decide America operations than the United States budgets for its whether a broadcaster had been fair, and that decision entire USIA operation. (And they are still jamming in spite would necessarily be subjective. The FCC has been ad- of the soft approach by the new administration.) ministering the public interest statute for nearly 27 years, Last week Mr: Murrow attended the meeting of the and it is still uncertain about the meaning of public interest.. National Security Council. So far as we know this was the In our view the weight of broadcasting effort ought to first time a director of USIA has sat in. This is a good be thrown behind proposals for complete repeal of Sec. 315, sign. Mr. Murrow should be informed on foreign policy at with possibly the concession to the prohibition against higher the highest levels, and he, as Uncle Sam's global press agent, charges for political advertising than for other kinds. should participate in the decision- making. We would hope to see that effort made at the next round There should be close coordination between the USIA of hearings that the Senate subcommittee will hold, prob- and other agencies dealing in international cooperation. If ably next month. the Congolese and the Laotians are to know of the assistance As we have said before, CBS, NBC and the NAB are being given them, they must be communicated with. Tele- powerful representatives of broadcasting, but by themselves vision sets which speak in the universal language of pictures they cannot get :the drastic measures broadcasting needs. would do infinitely more good than radio or books in areas If repeal of Sec. 315 is to be had, it will come only by a like Africa where hundreds of different dialects are used massive educational campaign conducted by many broad- and where illiteracy is the rule. casters among their senators and congressmen. Mr. Murrow has traversed the globe endlessly to bring the truth to his fellow Americans via microphone and camera. Given the needed manpower, money and facilities, he can reverse the circuits and give to the free world the true story of America. Get out the vote isn't any doubt that Congress will amend the polit- THERE ical broadcasting law to make it inapplicable to races for i the presidency and vice presidency. The last doubt was removed when President Kennedy at his news conference last week said he would agree to television debates with his opponent if he runs for re- election in 1964. The amendment to permit those debates is now only a formality. ,. But liberalization of the law beyond that will not coge so easily. It will come only if broadcasters effectively join in a fight to get it. That fact also became evident last week during the Senate Communications Subcommittee's two -day hearing on political broadcasting. With minor concessions in two of their cases, CBS, NBC Drawn for BROADCASTING by Std Hix and the NAB made strong appeals for the elimination of the political broadcasting law. "I'll bet you boys had something to do with this!"

102 BROADCASTING, February B, 194 r FOR CONCENTRATED COVERAGE of the SPARTANBURG GREENVILLE SUPERMARKET

More and more advertisers are buying WSPA -TV for concentrated coverage of the lower Piedmont Indus- trial Crescent. Esso Standard Division of Humble Oil and Refining Company has chosen WSPA -TV as an "Esso Reporter" station. Channel 7's 2209 ft. an tenna (1187 ft. above average terrain» on Paris Mountain, just 3 miles from Greenville, saturates this prime market.

^n n channe 0,Q TF2OL1Nq A ASHEVILLE 64 / A O A A v`) /\ /\^ CAROLINA 50 U T H ^ v> SPARTANBURG ^^^ ` WSVA TOWER ^ LryL YOUR ,A GREENVILLE ESSO REPORTER on WS PA-TV

SIX nights a week

Monday thru Saturday 6:30 p.m.

AM -FM -TV S P A- T V CBS in the Piedmont SPARTANBURG, S. C. GEORGE P. HOLLINGBERY CO., Naticnal Representative EVERY DAY... BOUGHT IN MORE MARKETS!

THESE STATIONS ACTED FAST... WNEW -TV New York KOA-TV Denver WHDH -TV Boston XETV San Diego WCCO -TV Mnpls. -St. Paul WLW-1 Indianapolis WHO -TV Des Moines WLW -A Atlanta WLBW -TV Miami WFLA-TV Tampa WDSM -TV Duluth KFYR -TV Bismarck WFBC -TV Greenville KPRC-TV Houston KEYT Santa Barbara KTSM -TV El Paso KERO -TV Bakersfield WDSU-TV New Orleans WTVY Dothan WBRE -TV Wilkes -Barre WAVY -TV Norfolk- Portsmouth W K RC-TV Cincinnati KSHO -TV Las Vegas WCTV Tallahassee KGO -TV San Francisco K KTV Colo. Spgs.- Pueblo KFDX -TV Wichita Falls KVOS -TV Bellingham KETV Omaha KSL-TV Salt Lake City WNEM -TV Saginaw -Bay City KABC -TV Los Angeles WLW -C Columbus WA LA-TV Mobile KID -TV Idaho Falls WKBW -TV Buffalo KTVK Phoenix W ROC-TV Rochester

The ZIV UA man can tell you if your market is still available. Don't delay! and many more.

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THESE SPONSORS ACTED FAST TOO .. . WIEDEMANN BEER INSTANT FELSNAPTHA OPTICAL LINCOLN- MERCURY in TEXAS STATE FILMED Chicago . RODENBERG'S SUPER MARKET in ON Charleston FOOD TOWN in Baton Rouge LOCATION MIAMI STONE in Indianapolis . CHEERFUL IN MIAMI! in Davenport CHARLEY'S PEOPLE FURNITURE Against Vegas . POLLY'S the TINCH FURNITURE in Las background FOOD SERVICE in Jackson, Mich. GUNN of America's fabulous HARDWARE in Hattiesburg, Miss. . SADIM playground, stories SERVICE CORP. in Rochester . RAMBLER in of the man hired Denver and more. to ZIV- UNITED ARTISTS, "KEEP TROUBLE INC. 488 Madison Avenue OUT OF MIAMI!" New York 22, N. Yip Produced by SCHENCKKOCH