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M&M Global brings together and celebrates the world’s international media and marketing community, offering a unique hub for content, networking and intelligence mandmglobal.com WHAT IS M&M? It brings together a stratum of the wider media and marcomms industry, which must currently look in numerous different places for those key three elements (content, networking and intelligence). Publications and networking organisations tend to be market or skill centric, rather than focusing on the specific nuances and challenges of multi-market media, which is where M&M Global comes in. HOW DO WE ACHIEVE IT? • The heartbeat of the brand will be a new, mobile and tablet-optimised digital platform • Updated daily with text, video, audio and image-based content, ranging from news stories and analysis articles, to interviews, blogs and easily- digestible list features • Deeper partnerships – both commercially and editorially with agencies, brands and media owners to create multi-media content including podcasts, video reports, interviews, wrap reports from key global events, paid for media profiles, pre and post roll ads GLOBAL CONTENT NETWORK The Global Content Network of industry leaders will take M&M Global into the physical world with networking events. These can either be ad hoc gatherings in regional hubs like London, New York, Miami and Singapore, or bolted on to major industry events (Cannes, CES, SXSW, Mobile World Congress, Dmexco, Festival of Media). Attendees will benefit from networking with contemporaries, while we can use such occasions to sound out new ideas and products. M&M GLOBAL IN FIGURES 130,000 160,000 unique users a month Our marketing plan will see an increase by February 2016 5mins 12secs 31,125 average dwell time per user subscribers to the weekly newsletter Shortcut GEOGRAPHICAL BREAKDOWN Readership by Country: 33% 23% 4% 4% 4% 3% UK US Germany India Singapore Australia 3% 2% 2% 2% 2% 2% France Spain Canada Netherlands China Italy PRODUCT PORTFOLIO Podcasts: £3,000 per podcast Clients participate in podcasts on a topic, chosen in consultation with the M&M Global editorial team. Podcasts last up to 30 minutes, featuring a discussion involving an M&M Global editor and at least two industry contributors. The package also includes pre-roll and post-roll audio ads, as well as display advertising on the podcast channel. It will also be shared via the Shortcut newsletter. Roundtables: £8,000 per roundtable Discuss key industry topics and issues with between five-six sector experts. Chaired by M&M editor Alex Brownsell and then showcased on M&M Global TV, it will be amplified by three weekly newsletters to our subscribed audience of 31,000. Roundtable partners would be able to nominate a speaker onto the roundtable and put forward a specific question for the chair to ask. PRODUCT PORTFOLIO Wrap reports: £8,000 per solution These digital magazines provide an overview into the key trends and insights discussed during the conference streams from industry events including Ad:Tech, Dmexco, CES, Ad Week and Festival of Media. Opportunities include ad solutions that range from video thought-pieces and video interviews to white papers, advertorials, or straightforward ads. Annual: £5,000 – £10,000 The end of year review that provides answers to the key questions the industry is asking. Based around the key subjects that are driving the international media landscape the Annual aims to provide a look back at the year that was, while looking forward to the next 12 months. Produced both digitally and in print ad solutions include: • Full page ad: £7,000 • Advertorials – thought leadership pieces: £8,000 • DPS: £10,000 • Digital video interviews: £5,000 PRODUCT PORTFOLIO Partner Content: £3,000 – £6,000 This includes whitepapers, thought leadership pieces, research results and video interviews, and is designed to position companies as market leaders across the diverse sectors of international media. This includes hosting the solution on the dedicated Partner Content channel and then promotion via the ‘sponsored story’ slot on the thrice weekly newsletter, which is delivered to 31,000 subscribed readers. • £3,000 per article • £6,000 for an advertorial-style article on the homepage carousel Website ad inventory: £3,000 – £4,000 • Banner ads on the homepage, specific pages or channels: £3,500 • Leader board ads halfway through the article: £4,000 • Sponsored galleries: £3,000 • Pre and post-roll video ads: £3,000 WPP YOUNG & RUBICAM HAVAS ➜ GROUP OGILVY & MATHER Peter Stringham Sir Martin Sorrell ➜ Miles Young CEO Global CEO Chairman and CEO 75 92 1986 Number of countries NATIONAL ADVERTISING Established Number of countries OMNICOM ➜ Chairman and CEO London 450 AGENCIES Yannick Bolloré Number of offices Headquarters 111 GROUP GOODBY, SILVERSTEIN DIVERSIFIED AGENCY 1991 ➜ Number of countries 3,000 SERVICES Established Puteaux Y&R AND PARTNERS Number of offices OGLIVY COMMONHEALTH ➜ David Sable John Wren US only Headquarters Number of countries CUSTOM PUBLISHING 125 179,000 (inc. assocs) Global CEO 92 INTERPUBLIC CEO and President 1986 2 Employees WORLDWIDE Number of countries £11.019bn Number of countries Established Number of offices CEDAR 3 700+ Chairman and CEO 244 GROUP MARKETING New York Revenue for 2013 ➜ Number of countries Number of offices 16,000 Matt Giegerich Number of offices Headquarters GDS&M 32 MCCANN SPECIALISTS (CMG) 100+ US only Employees ➜ Adam Polansky Number of countries SPECIALIST €1.77bn Number of countries PUBLICIS WORLDGROUP CEO Number of countries 71,000+ 2 UK only REVENUE SPLIT 34% 56 Chairman and CEO Number of countries Revenue for 2013 BRAVO Michael Roth Employees Number of offices North America Number of offices Eric Hoyt DENTSU AEGIS Chairman and CEO $3.87bn President GROUPE 1961 Harris Diamond MARTIN WILLIAMS US only THE AXIS AGENCY Revenue for Q2 2014 US only Asia Pacific, LatAm, Africa, Middle30% PUBLICIS HEALTHCARE Established REVENUE SPLIT 51% Number of countries NETWORK PUBLICIS WORLDWIDE ➜ New York Armando Azarloza Number of countries 1 DIGITAL MARKETING/ OGLIVYONE Maurice Lévy ➜ Arthur Sadoun President East, Central/Eastern Europe 23% CEO COMMUNICATIONS Headquarters 100+ RELATIONSHIP MARKETING Europe 32% Chairman and CEO 1926 82 REVENUE SPLIT (Q2 2014) Number of offices Western Europe Chairman and CEO Number of countries MCCANN ACCENT MARKETING 56.4% US 13% Established Number of countries GROUP (PHCG) 47,200 MERKLEY & PARTNERS DIRECT PARTNERS 9% Brian Fetherstonhaugh BURSON-MARSTELLER CEO, Dentsu Aegis Network and Paris 218 Nick Colucci Chairman and CEO North America 28.6% US only US only UK 50+ Number of offices President and CEO Employees Number of countries Latin America 8% Worldwide Chair and CEO Executive Officer, Dentsu Inc. 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REVENUE SPLIT COMMONWEALTH // MCCANN 1.6% US only Aegis (1978) 55.8% Number of countries RAPP ➜ Irwin Gotlieb 64,051 Africa and Middle East 1 35 Chairman OGLIVY PR IN-SYNC CONSUMER INSIGHT US HAVAS CREATIVE Dominic Proctor Christopher Graves COHN & WOLFE Dentsu Aegis Network (2013) Employees NORTH AMERICA 12.2% Number of offices Number of countries ➜ Chairman London €6.95bn AVRETT FREE GINSBERG CURRENT LIFESTYLE President 110 Stuart Smith Donna Imperato PUBLICIS BOISE SAATCHI & SAATCHI HEALTH / Asia Pacific 11.2% TARGETBASE GROUP CEO Headquarters Revenue for 2013 MARKETING ZIMMERMAN US only Andrew Benett Number of countries Global CEO 55 54 110 WELLNESS Continental Europe Chairman and CEO Global CEO Number of countries PUBLICIS USA 8% Frank Ginsberg Virginia Devlin GLOBAL ADVERTISING ADVERTISING Number of countries 75 Number of countries Number of countries 23,000 President ➜ US only 80+ AR NEW YORK MAXCESS MANAGED UK 6.5% TARGETBASE CLAYDON Number of countries 326 Employees REVENUE SPLIT 47% BRANDS Number of countries 5 GROUPM ENTERTAINMENT Number of offices £1.86bn MARKETS Latin America Number of offices PUBLICIS KAPLAN THALER 6.3% Number of offices HEELEY (TBCH) ICONMOBILE Revenue for 2013 North America BEAUTY@GOTHAM DEVRIES GLOBAL BBDO 81 UK only GROUPM ESP Thomas Fellger PUBLICIS HAWKEYE PUBLICIS LIFE BRANDS Other James Allman 180 AMSTERDAM Number of countries CEO 4 Europe (excluding France, 22% Chairman Number of countries 289 GROUPM INTERACTION REDWORKS HEARTBEAT IDEAS President and CEO Duncan Stokes Number of countries Turkey and Russia) RINEY Sheri Baron Number of offices Number of countries TPG CEO REVENUE SPLIT 26.1% 13% US only XAXIS 37 PUBLICIS TOUCHPOINT Netherlands only Number of countries HAVAS WORLDWIDE US Bric and Missat 8% 1 ➜ Andrew Benett GROUPM SEARCH Number of countries 18.3% FUTUREBRAND Global CEO 48 EUROPE SOLUTIONS MEDIABRANDS Patrick Smith 75 LANDOR Euro currency markets France 10% ➜ Matt Seiler PROXIMITY Number of offices CATALYST Number of offices Lois Jacobs 10.2% CEO CASANOVA PENDRILL CEO 49 Number of countries PUBLICIS ACTIV DIGITAS HEALTH LIFE BRANDS ENTERTAINMENT, EVENT & 316 CEO 21 UK Other UXUS Number of countries 60 180 LA US only IEG 45.4% RAZORFISH HEALTHWARE President and CEO SPORTS MARKETING Number of offices Number of
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    Global Media Journal ISSN: 2007-2031 [email protected] Instituto Tecnológico y de Estudios Superiores de Monterrey México Reig, Ramón; Mancinas Chávez, Rosalba; De Araujo Rodríguez, Antonio J. CONCENTRACIÓN GLOBAL DEL NEGOCIO DE LA PUBLICIDAD. LOS CUATRO PRINCIPALES GRUPOS: WPP, OMNICOM GROUP, INTERPUBLIC Y PUBLICIS Global Media Journal, vol. 9, núm. 18, 2012, pp. 35-51 Instituto Tecnológico y de Estudios Superiores de Monterrey Monterrey, México Disponible en: http://www.redalyc.org/articulo.oa?id=68724519003 Cómo citar el artículo Número completo Sistema de Información Científica Más información del artículo Red de Revistas Científicas de América Latina, el Caribe, España y Portugal Página de la revista en redalyc.org Proyecto académico sin fines de lucro, desarrollado bajo la iniciativa de acceso abierto Reig, Mancinas y De Araujo 35 Concentración global del negocio de la publicidad CONCENTRACIÓN GLOBAL DEL NEGOCIO DE LA PUBLICIDAD. LOS CUATRO PRINCIPALES GRUPOS: WPP, OMNICOM GROUP, INTERPUBLIC Y PUBLICIS Ramón Reig Universidad de Sevilla Rosalba Mancinas Chávez Universidad de Sevilla Antonio J. De Araujo Rodríguez Universidad de Sevilla Resumen La tendencia a la concentración mediática en el contexto global no ha sido ajena al sector de la publicidad. En las últimas décadas, mientras que las industrias culturales se adaptaban a las exigencias del mercado global, las empresas publicitarias hacían lo propio a través de su participación en alianzas, fusiones y todo tipo de estrategias que dieron como resultado la agrupación de más empresas en menos manos. En la actualidad (2012) menos de una decena de firmas controlan el mercado internacional, mismas que se presentan con diversas marcas pero operan en alianzas y acuerdos que conforman grandes grupos publicitarios.