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Agencyreport2006profiles H.Qxp Special Report AGENCY PROFILES SUPPLEMENT Special Report AGENCY PROFILES SUPPLEMENT May 1, 2006 AGENCY REPORT Profiles of the top 50 marketing organizations in this 62nd annual ranking INSIDE WORLD’S TOP 50 COMPANY HOLDINGS INDEPENDENT NETWORKS Marketing organizations Profiles detail holding Indie networks, representing ranked by 2005 worldwide company and core agency more than 1,348 agencies revenue: Omnicom leads with revenue, lead personnel, and worldwide, are shown by list at $10.48 billion, up 7.5%. significant news reports. revenue. PAGE 3 PAGE 6 PAGE 78 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2006) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. May 1, 2006 | Advertising Age |2 Special Report AGENCY PROFILES SUPPLEMENT ABOUT THIS PROFILE EDITION THIS REPORT IS A COMPANION to the 62nd plines is tallied for the ranking. Figures es, and the commission received for buy- annual Agency Report, published May 1, were obtained either via Advertising Age ing media. Marketing services companies 2006. The printed version provided rank- questionnaire (found at Advertising often identify this number as gross prof- ings of the world's top 25 marketing Age.com/arq), pulled from public documents it, net sales less cost of sales. The term organizations, 422 U.S. agencies, the top or estimated. Composition of the list "revenue" is synonymous with gross 100 marketing services shops, top 50 includes holding companies like Omnicom income, the barometer of agency activity companies by direct marketing, sales pro- Group, single independent agencies like used in previous Ad Age rankings. motion and interactive splits, rankings by Doner, and marketing services companies multicultural and healthcare shops, the like Aspen Marketing Services. Ad Age estimated revenue for most world's leading media specialist compa- agencies of the larger publicly held market- nies provided by Recma Institute, Paris, ● Profiles of the top 50 marketing organ- ing organizations, because these companies and a listing of leading independent izations. typically do not provide splits on their oper- agency networks. ating units, citing their compliance with the The structure of the profiles for each Sarbanes-Oxley Act as the reason. Intent of All rankings listed above can be found marketing organization includes revenue the act, passed by Congress in 2002, is to on AdvertisingAge.com under “Agencies” splits by U.S., non-U.S. and worldwide tightened rules on disclosure. Ad Age esti- in the DataCenter section. Even more when applicable, contact information, and mates are largely based on an agency's net extensive rankings are provided on the significant news of the parent covering billings performance, its historic growth website for marketing services agencies 2005-to-date. Similar content is provided pattern and its industry segment. and their direct, sales promotion and for the parent's major U.S. (and sometimes interactive splits. non-U.S.) holdings, whether subsidiaries or AA estimates are marked by asterisk*. affiliated companies. All must be involved This pdf version of the Agency Report in marketing communications. Financial TO REACH US provides additional details on the printed data is omitted on subsidiaries involved in rankings. It is grouped into three sections: healthcare and PR. An asterisk by the name of parent or subsidiary indicates an Ad Age Online: ● A ranking of the world's top 50 mar- estimate. CLICK for daily marketing news from AdvertisingAge.com keting organizations by revenue, from CLICK for AdvertisingAge.com’s Customer Service page Omnicom Group’s $10.48 billion world- ● Revenue tallies and profiles of 11 of the wide to Asahi Advertising’s $81.4 million. the world's leading independent agency The cutoff is up from $77 million in 2004. networks. Email: For questions about this report, email [email protected] These top 50 marketing organizations These independent agency networks For general editorial information, dominate the advertising industry: Just are most commonly operated by fee-sup- write to [email protected] the top four account for 51.6% of $19.67 ported secretariats that develop services billion in revenue from U.S. advertising, to aid member agencies individually and Subscription & single copy sales media and marketing services. A compa- collectively. This leadership unit also 1-888-288-5900; Advertising (212) ny's “entire” revenue is the basis of its organizes "network" pitches for accounts, 210-0159; Classified 1-800-248-1299; ranking if its various marketing disci- most often against multinational agency Library services (312) 649-5476, plines represent half the corporate totals. networks. These networks represent (312) 649-5329 Marketing disciplines include advertising, 1,348 agencies worldwide. In the profiles, News offices: New York (212) 210-0100; media, healthcare, PR and marketing Ad Age lists their network accounts, those email: [email protected], Chicago (312) services, which include direct marketing, held in at least three countries. 649-5200; Detroit (313) 446-0320, Los sales promotion and interactive. Angeles (323) 370-2400; San Francisco Revenue in the marketing disciplines (415) 459-1401; Washington (202) 662- If these disciplines comprise less than is the sum of three components: Fee 7200;London 44-207-457-1400 half the revenue, only the sum of the disci- income, markup on materials and servic- 62nd ANNUAL REPORT © Copyright 2006 Crain Communications Inc. May 1, 2006 | Advertising Age |3 Special Report AGENCY PROFILES SUPPLEMENT WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2005 RANK WORLDWIDE REVENUE U.S. REVENUE 2005 2004 MARKETING ORGANIZATION HEADQUARTERS 2005 2004 % CHG 2005 2004 % CHG 1 1 Omnicom Group New York $10,481.1 $9,747.2 7.5 $5,743.9 $5,223.4 10.0 2 2 WPP Group* 1 London 10,032.2 9,645.1 4.0 3,912.3 3,751.6 4.3 3 3 Interpublic Group of Cos. New York 6,274.3 6,387.0 -1.8 3,461.1 3,509.2 -1.4 4 4 Publicis Groupe Paris 5,107.2 4,777.3 6.9 2,181.7 2,039.6 7.0 5 5 Dentsu* Tokyo 2,887.8 2,940.6 -1.8 48.4 48.2 0.4 6 6 Havas Suresnes, France 1,808.0 1,866.0 -3.1 712.8 730.7 -2.4 7 7 Aegis Group London 1,577.6 1,373.6 14.9 446.1 369.2 20.8 8 8 Hakuhodo DY Holdings* Tokyo 1,364.0 1,372.4 -0.6 0.0 0.0 NA 9 9 Asatsu-DK Tokyo 444.8 473.3 -6.0 2.7 2.6 2.6 10 11 MDC Partners Toronto/New York 443.5 316.7 40.0 328.1 216.0 51.9 11 10 Carlson Marketing Group* Minneapolis 370.0 346.9 6.7 266.0 246.5 7.9 12 12 Sapient Corp. Cambridge, Mass. 358.4 281.4 27.3 244.6 168.6 45.1 13 14 Digitas Boston 340.5 251.6 35.3 326.9 244.0 33.9 14 21 aQuantive Seattle 258.4 157.9 63.6 227.8 149.3 52.6 15 17 Aspen Marketing Services West Chicago, Ill. 229.0 180.0 27.2 229.0 180.0 27.2 16 NA Media Square* London 215.0 NA NA NA NA NA 17 15 HealthSTAR Communications* Woodbridge, N.J. 213.0 203.0 4.9 213.0 203.0 4.9 18 16 Cheil Communications Seoul 210.7 185.9 13.4 18.5 14.4 28.6 19 19 George P. Johnson Co. Auburn Hills, Mich. 193.0 172.9 11.6 142.4 133.5 6.6 20 25 Epsilon Wakefield, Mass. 184.4 144.4 27.7 184.4 144.4 27.7 21 32 TBA Global Events Woodland Hills, Calif. 175.0 110.0 59.1 160.0 103.0 55.3 22 20 Monster Worldwide New York 168.6 162.2 4.0 85.3 75.8 12.5 23 23 Clemenger Communications Melbourne 166.0 147.4 12.6 0.0 0.0 NA 24 22 Doner Southfield, Mich. 164.3 155.7 5.5 150.5 141.3 6.5 25 27 Cossette Communication Group Quebec City 164.1 140.1 17.1 26.9 17.3 55.1 Notes: Figures are in millions of U.S. dollars. Revenue is supplied by companies via Ad Age questionnaire or taken from public documents. An asterisk (*) indicates Ad Age estimate. WPP and Havas totals for U.S. are actually for North America. 1 WPP Group figures include Grey Global Group and Communications Group as if those 2005 acquisitions were made Jan. 1, 2004. Rankings for both 2005 and 2004 are based on data compiled this year. Major cur- rencies converted at average annual exchange rates in 2005: $1.237500 per euro, $1.812500 per British pound, $0.009023 per yen, $.000977 per SK won, $0.827586 per Canadian dollar and $0.760833 per Australian dollar. Comparables in 2004 are $1.248975 per euro, $1.838858 per British pound, $0.009307 per yen, $.000879 per SK won, $0.771977 per Canadian dollar and $0.739467 per Australian dollar. May 1, 2006 | Advertising Age |4 Special Report AGENCY PROFILES SUPPLEMENT WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2005 RANK WORLDWIDE REVENUE U.S. REVENUE 2005 2004 MARKETING ORGANIZATION HEADQUARTERS 2005 2004 % CHG 2005 2004 % CHG 26 18 Tokyu Agency Tokyo $154.1 $176.3 -12.6 $0.0 $0.0 NA 27 NA Media Consulta Berlin 152.2 NA NA 0.0 0.0 NA 28 28 Alloy Media & Marketing New York 151.8 138.1 10.0 151.8 138.1 10.0 29 29 Richards Group Dallas 148.0 134.0 10.4 148.0 134.0 10.4 30 26 Mosaic Irving, Texas 146.1 142.0 2.9 107.1 111.3 -3.8 31 33 STW Group Sydney 134.0 107.0 25.2 0.0 0.0 NA 32 30 Bartle Bogle Hegarty* London 128.1 115.9 10.5 32.0 28.9 10.7 33 31 M&C Saatchi London 123.3 114.3 7.8 5.8 4.7 24.9 34 47 LB Icon Stockholm/Amsterdam 121.3 82.7 46.7 35.0 28.0 25.0 35 38 InChord Communications Westerville, Ohio 118.0 98.5 19.8 115.0 97.8 17.5 36 37 Chime Communications London 114.2 99.2 15.2 1.2 0.8 48.6 37 35 Marketing Store Lombard, Ill.
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