DOCSLIB.ORG

Downloading a New Wetware Patch to “Fix” an Illness, Or Programming Your Genes to Radically Extend Your Lifespan

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Downloading a New Wetware Patch to “Fix” an Illness, Or Programming Your Genes to Radically Extend Your Lifespan Think back three decades. Who envisaged that mobile devices would become the portals for our lives? Or think back to 2007. Did you imagine that Twitter would become the force it is today? Probably not. That is because our thinking is so often tethered to the past rather than to the future. At PHD, we believe that looking into the future can jolt us into thinking differently about today. We need to escape the tendency to interpret new technology with the tools that already exist. So, we are asking marketers to come on a mind trip. We want you to gaze a few decades into the future and consider what the world will look like in 40 or 50 years’ time. This will hopefully help you make sense of the new developments that are happening here and now. The Cannes Lions International Festival of Creativity is an ideal forum to set about changing people’s mindsets. At this year’s festival, PHD organised a conference session featuring US futurologist, philosopher and TV personality Jason Silva. In “Mind trip: A complete reboot of the way we see the world,” he pushed the boundaries of our imaginations on how the world will change. Exploring areas such as nanotechnology, biotechnology and extended consciousness, Jason gave us a fresh perspective on how the world could evolve and ultimately opened our minds up to the possibilities the future may bring. To further enhance the mind trip, we decided to partner with the 2014 Cannes Lions smartphone app and create some content within it that would give an intensified blast of future thinking. We asked some of the world’s foremost figures in advertising and marketing to curate their own Cannes Lions conference programme. They identified sessions that were future-looking, creatively-inspiring and likely to give people fuel for cutting-edge thinking about our current state of play. These sessions were blogged live at the conference and we have knitted an edited selection of these summaries together into this booklet. We hope that sharing these snapshots will help you tether your thinking to the future so you can re-interpret what is happening in the present. Mike Cooper | CEO, PHD WORLDWIDE 3 Our need to grapple with the implications of a world sustained by increasingly powerful technologies is witnessed on a daily basis, both in our personal and business lives. Consider the words of X Prize founder Peter Diamandis who reminds us in his TED talk that more change has occurred in the last 100 years than in the last million. Or the words of Ray Kurzweil, described as “the ultimate thinking machine,” who tells us that the supercomputer in your pocket (you call it a smartphone) is a million times smaller, a million times cheaper, and a thousand times more powerful than what used to be a 60 million dollar supercomputer that was half a building in size 40 years ago. What happens in 25 years where those continuing exponential advancements become blood-cell sized devices interfacing with our neurons further extending our intelligence? Or when the full flourishing of biotechnology turns biology into our new canvas that can be upgraded the way you upgrade your smartphone today? Imagine downloading a new wetware patch to “fix” an illness, or programming your genes to radically extend your lifespan. ABOUT JASON Jason Silva is the But this is nothing new. We’ve been transcending our limits and redefining who we are since the advent host of TV show Brain of stone tools and the emergence of language. Games, National Geographic Channel’s mind-blowing Emmy- Technology is how we impregnate the world with mind, it is how we extend the reach of our nominated series consciousness, how we extend our agency, it is Crowley’s “magic,” defined as “Willed Intent.” about the mind’s inner workings. Television personality, futurologist As maverick thinker, inventor, and futurist Kurzweil tells us, from the very moment early humans picked and philosopher, Silva up a stick and used it to reach a fruit on a tree, we have been using technology to extend our reach. has been described as “part Timothy Leary, part Ray Kurzweil, and The cognitive philosophers Andy Clark and David Chalmers have written about the need to make a part Neo from ‘The cognitive leap, to transcend our skin-bag bias, and realize that technology is our second skin, our Matrix.’” exoskeleton: “iPhone therefore I am,” one might say. An active and prolific global speaker, Jason Technology is the embodiment of human imagination, it is the manifestation of our mental models. It is has spoken at the our extended self, our silicon nervous system. Cannes Lions Festival of Creativity, TEDGlobal and Google’s We subvert our limitations with our engineering prowess. Zeitgeist Conference. He has delivered We literally think up new possibilities into existence and our creative solution to how we actually keynote speeches at transform and transcend our limitations manifests itself in our engineering, our science, our space international events for Microsoft, IBM, Adobe, stations and cities, jetliners and iPhones. Oracle, Electronic Arts, PEPSICO, Intel and Considering the next 40 years of exponential advancements is indeed a mind trip…but one that opens many more. He hosts a YouTube channel called up boundless possibilities and the doors to more creative thinking. Shots of Awe where he lays out his stunning Enjoy the journey! vision of the future. Jason Silva | TECHNO-PHILOSOPHER, FUTURIST, FILMMAKER AND TV PERSONALITY 5 THE SELECTION PANEL The leaders who handpicked Mind Trip seminars from Cannes Lions 09 PHD // MIND TRIP: A COMPLETE REBOOT OF THE WAY WE SEE THE WORLD PHD and Jason Silva take Cannes on a Mind Trip 21 TWITTER // #LIVE STORYTELLING Live storytelling – The hashtag revolution that is transforming marketing 23 GOOGLE // THE DIGITAL FUTURE Inside the Googleplex – how Google engineers create the breakthroughs of the future 25 YOUTUBE // THE ART OF STORYTELLING ON YOU TUBE Dreamworks king Katzenberg says advertisers must become story-tellers on YouTube 27 FACEBOOK // FACEBOOK: MAKING MARKETING PERSONAL AGAIN Facebook’s Sheryl Sandberg talks mobile, personalised marketing & the importance of ad agencies 29 ADOBE // THE NEW CREATIVES Creatives need to think like marketers, behave like entertainers and move like tech start-ups 31 TIME WARNER // THE POWER OF STORY Armando Iannucci and other storytellers speak out on the importance of narrative 33 CANNES LIONS // BRAZIL’S GOLDEN AGE IS JUST AROUND THE CORNER Brazil: A creative powerhouse emerges 35 VISA // SPORTS AS A SOURCE FOR GLOBAL CREATIVE INSPIRATION Brands go for Gold with the World Cup and Olympics 37 BBDO // NICE IS THE NEW BLACK Why “nice” advertising is a hit with the public 39 OGILVY & MATHER // COSMIC QUANDARIES AND CREATIVITY Pluto killer shares words of wisdom on the secrets of creativity and scientific advancement 41 GOLIN // RELEVANCE AND THE HOFF The Hoff shows that brand relevancy is key to global marketing 43 CP&B // THE CREATIVE REALITY CHECK Creative maverick Chuck Porter talks Paddy Power, Lionel Messi and the downside of big data 45 BRAVE // THE SIN CITY CHRONICLES: HOW VEGAS CAN INSPIRE BRANDS Las Vegas marketing magic: What brands can learn from the neon metropolis 47 7 THE LEADERS WHO HANDPICKED MIND TRIP SEMINARS FROM CANNES LIONS We asked some of the world’s foremost figures in advertising and marketing to curate their own conference programme at Cannes. They chose sessions TOP ROW from the Cannes Lions Mike Cooper Festival which they Worldwide CEO, PHD felt would improve our Carolyn Everson grasp on the issues Vice President, affecting brands. They Global Marketing identified sessions that Solutions, Facebook were future-looking, Rob Schwartz, creatively-inspiring and Global Creative likely to give people President, TBWA Worldwide fuel for cutting-edge thinking about our MIDDLE ROW current state of play. Paul Kemp-Robertson Editorial Director and Co-founder, Contagious Rahul Welde Vice President – Media Unilever BOTTOM ROW John Hegarty Creative founder of BBH David Lubars Chief Creative Officer, BBDO Worldwide and Chairman, BBDO North America Mark Holden Worldwide Strategy & Planning Director for PHD 9 Mike Cooper Carolyn Everson WORLDWIDE CEO, PHD VICE PRESIDENT, GLOBAL MARKETING SOLUTIONS, FACEBOOK ABOUT Mike Cooper became CEO of PHD Worldwide ABOUT in 2007, responsible for growing the Omnicom Carolyn Everson is the Vice President of Global owned network, which today has over 80 offices Marketing Solutions at Facebook, where she leads in 66 countries. Under Mike’s leadership, PHD Facebook’s relationships with its top marketers was awarded Adweek’s ‘Global Media Agency and agencies across the globe. Carolyn oversees of the Year’ in 2012 and in 2013 was Campaign’s a team of regional leaders, and the teams focused ‘Network of the Year’ runner-up as well as ‘Global on global partnerships, global agencies and Media Agency of the Year’ at the Cristal Awards. Facebook’s Creative Shop. Mike started working in advertising at Saatchi Prior to Facebook, Carolyn was the Corporate & Saatchi in London in 1984 before being Vice President of Microsoft’s Global Advertising transferred to Hong Kong in 1989 to work as a Sales and Trade Marketing Teams. Carolyn also media director there. In 1991 he was appointed spent seven years at MTV Networks. Her last role CEO for Saatchi in Hong Kong and in 1993 was was as Chief Operating Officer and Executive Vice put in charge of North Asia. He then moved to President of U.S. Ad Sales for MTV Networks. CNBC Asia in 1995, in charge of sales, distribution and marketing before joining Omnicom as CEO for Carolyn has been named a Woman to Watch OMD Asia Pacific in 1997. and Fortune included her on the 40 under 40 list two years in a row.
Load more

Recommended publications
  • Edith Ramirez, Chairwoman Julie Brill Maureen K
    122 3010 UNITED STATES OF AMERICA FEDERAL TRADE COMMISSION COMMISSIONERS: Edith Ramirez, Chairwoman Julie Brill Maureen K. Ohlhausen Joshua D. Wright In the Matter of DOCKET NO. TBWA WORLDWIDE, INC., a corporation. COMPLAINT The Federal Trade Commission, having reason to believe that TBWA Worldwide, Inc., a corporation (“respondent”), has violated the provisions of the Federal Trade Commission Act, and it appearing to the Commission that this proceeding is in the public interest, alleges: 1. Respondent TBWA Worldwide, Inc., is a Delaware corporation with its principal office or place of business at 488 Madison Avenue, New York, New York 10022. 2. Respondent, at all times relevant to this complaint, was an advertising agency of Nissan North America, Inc., and prepared and disseminated advertisements to promote the sale of the Nissan Frontier pickup truck. 3. The acts and practices of respondent alleged in this complaint have been in or affecting commerce, as “commerce” is defined in Section 4 of the Federal Trade Commission Act. 4. Respondent has disseminated or has caused to be disseminated advertisements for the Nissan Frontier pickup truck, including “Hill Climb,” a commercial that was disseminated on television and over the internet. (Exhibit A, transcript, and Exhibit B, DVD containing ad) 5. The Hill Climb advertisement depicts a Nissan Frontier pickup truck rescuing a dune buggy that is trapped in sand on a steep hill. The Nissan Frontier speeds up the sand dune and stops immediately behind the dune buggy. The Nissan Frontier then pushes the dune buggy up and over the top of the hill. Onlookers are portrayed observing the feat in amazement.
    [Show full text]
  • 2017 Agency Family Tree
    2017 GLOBAL AGENCY FAMILY TREE TOP 10 WPP OMNICOM Publicis Groupe INTERPUBLIC Dentsu HAVAS HAKUHODO DY MDC Partners CHEIL BlueFocus (Revenue US 17,067M) (Revenue US 15,417M) (Revenue US 10,252M) (Revenue US 7,847M) (Revenue US 7,126M) (Revenue US 2,536M) (Revenue US 2,282M) (Revenue US 1,370M) (Revenue US 874M) (Revenue US 827M) OGILVY GROUP WPP DIGITAL BBDO WORLDWIDE PUBLICIS COMMUNICATIONS MEDIABRANDS DENTSU INC. DENTSU AEGIS NETWORK HAVAS CREATIVE GROUP HAKUHODO HAKUHODO MDC PARTNERS CHEIL WORLDWIDE DIGITAL Ogilvy & Mather ACCELERATION BBDO Worldwide Publicis Worldwide Ansible Dentsu Inc. Other Agencies Havas Worldwide Hakuhodo Hakuhodo 6degrees Cheil Worldwide BlueDigital OgilvyOne Worldwide BLUE STATE DIGITAL Proximity Worldwide Publicis BPN DENTSU AEGIS NETWORK Columbus Arnold Worldwide ADSTAFF-HAKUHODO Delphys Hakuhodo International 72andSunny Barbarian Group Phluency Ogilvy CommonHealth Worldwide Cognifide Interone Publicis 133 Cadreon Dentsu Branded Agencies Copernicus Havas Health Ashton Consulting Hakuhodo Consulting Asia Pacific Sundae Beattie McGuinness Bungay Madhouse Ogilvy Government Relations F.BIZ Organic Publicis Activ Identity Dentsu Coxinall BETC Backs Group Grebstad Hicks Communications Allison + Partners McKinney Domob Ogilvy Public Relations HOGARTH WORLDWIDE Wednesday Agency Publicis Africa Group Initiative DentsuBos Inc. Crimson Room FullSIX Brains Work Associates Taiwan Hakuhodo Anomaly Cheil Pengtai Blueplus H&O POSSIBLE DDB WORLDWIDE Publicis Conseil IPG Media LAB Dentsu-Smart LLC deepblue HAVAS MEDIA GROUP
    [Show full text]
  • Omnicom Group April 14, 2010 Karen Bonner
    Omnicom Group April 14, 2010 Karen Bonner Kael Kristof Alexander Olson Omnicom Group Table of Contents Executive Summary............................................................................................3 Company Overview.............................................................................................5 History ...............................................................................................................5 Business Model.................................................................................................8 Competitive Analysis: Porter’s Five Forces ...................................................10 Overview .........................................................................................................10 Internal Rivalry ................................................................................................10 Entry & Exit .....................................................................................................11 Supplier Power................................................................................................12 Buyer Power....................................................................................................13 Substitutes & Complements ............................................................................13 Financial Analysis.............................................................................................15 Overview .........................................................................................................15
    [Show full text]
  • Agencies, the Push by Management the Requirements of an Industry in Dire Need of New, Better Consulting, Growing Independent Firms, Etc.)
    Industry Update A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month. Volume 31 Executive Summary—Monthly Recap TALENT: securing the right talent and resources Holding companies are on the defensive. They’ve experienced poor stock performance as a result of disappointing revenue and negative organic Restructuring and consolidation are behind many new recent growth, which in turn results from intense competition announcements, impacting talent still too scarce to meet (the rise of in-house agencies, the push by management the requirements of an industry in dire need of new, better consulting, growing independent firms, etc.). ways to mature. Yet, it remains a highly dynamic industry with There is greater financial pressure from clients big names leading the pack. Alex Bogusky is back to CP+B, experimenting with ZBB to right-size marketing budgets Antonio Lucio leaves HP and goes on to save Facebook as and industry trends like GRDP which caused spend to its new CMO, and Sr. Martin Sorrell is still making headlines soften. A new report by Forrester, “Agency Holding rebuilding his empire brick by brick. Companies Need A Brave New Business Model,” says, • Publicis Groupe’s Publicis Communications hub “Agencies need a new business model that puts the restructured the production departments at three of its client at the center, elevates new services, and blends New York-based creative agencies in an effort to streamline creative entrepreneurialism with new executional its efforts, reduce operating costs, and drive efficiencies to prowess.” Agency holding companies must embrace better serve clients like P&G.
    [Show full text]
  • Havas Group Dentsu Aegis Network
    WPP OMNICOM PUBLICIS INTERPUBLIC DENTSU AEGIS HAVAS GROUP GROUP GROUPE GROUP NETWORK DOMANI Global CEO Sir Martin Sorrell ➜ J. WALTER THOMPSON ➜ WPP DIGITAL CEO & President John Wren ➜ NATIONAL ADVERTISING ➜ DIVERSIFIED AGENCY Chairman & CEO Maurice Lévy ➜ ➜ PUBLICIS MEDIA Chairman & CEO ➜ MCCANN ➜ MARKETING CEO, Dentsu Aegis Network and Chairman & CEO CEO Tamara Ingram SERVICES (continued) BBH DIRECT CEO Steve King WORLDGROUP SPECIALISTS (CMG) Established 1986 BLUE STATE DIGITAL Established 1986 AGENCIES Established 1926 Michael Roth Executive Officer, Dentsu Inc. Yannick Bolloré Number of countries 90+ Regional CEO (Americas) Chairman & CEO Headquarters London Headquarters New York Headquarters Paris Established 1961 Jerry Buhlmann Established 1835 COGNIFIDE CUSTOM PUBLISHING PUBLICIS Tim Jones Harris Diamond CASSIDY & ASSOCIATES MIRUM GOODBY, SILVERSTEIN CEO Kai Anderson, Number of countries 113 F.BIZ Number of countries 100+ AND PARTNERS CEDAR Number of countries 100+ COMMUNICATIONS Regional CEO (EMEA) Headquarters New York Established Dentsu (1901) Headquarters Puteaux SANTO McCANN Barry D. Rhoads Number of offices 3,000+ Employees 74,000+ Number of countries US only Employees 77,574 (continued) Iain Jacob Number of countries 100+ Aegis (1978) Number of countries 140+ GLOBANT Number of countries 3 Chairman & CEO CONTRACT Number of offices 1 Regional CEO (APAC) Employees 194,000 (inc. assocs) HOGARTH WORLDWIDE Revenue for 2015 $15.13bn Revenue for 2015 €9.60bn Employees 50,100 Harris Diamond CURRENT MARKETING Dentsu Aegis Network
    [Show full text]
  • The Leading Global Resource for Benchmarking Creativity and Effectiveness a MESSAGE from CANNES LIONS
    Global Creativity Report By Cannes Lions with Key Trends & Commentary by WARC The leading global resource for benchmarking creativity and effectiveness A MESSAGE FROM CANNES LIONS Creativity is Community Creativity is Potential Creativity is Curiosity Creativity is a unifying force that brings communities together. We Over 2000 brands participate in our wider initiatives throughout I recently came across the agency strapline ‘Never Finished’. For see this clearly at Cannes Lions. In 2019 a diverse collective of the year and over 100 brands brought speakers to the Festival this particular agency ‘Never Finished’ is about curiosity, limitless dedicated experts converged in Cannes to immerse themselves in stages. That’s a 15% increase from 2018 and nearly a 50% possibility and always asking ‘what can we do better?’. It’s the a rich spread of increasingly diverse creative ideas, and business increase from 2017 – so the case for creativity is alive and well. same for those who say that winning a Lion isn’t the end...it’s just solutions, from around the globe. Our jurors awarded the very Brands come to Cannes Lions because they recognise that greater the beginning. They view the Lion as a symbol of recognition, but best work and set the creative and effective benchmark for the commercial success is gained when you’re able to unlock creative also as a green light - permission to push something further and global industry, from Craft to eCommerce, Sport to Strategy. I’d potential and produce Lion-winning work. raise the bar. like to take this opportunity to thank our juries on behalf of every single person who entered.
    [Show full text]
  • Omnicom Group WPP MDC Partners Publicis Groupe Interpublic Group of Companies Vision7 International Havas Dentsu Aegis Network
    AGENCY FAMILY TREE 2018 KEY HOLDING COMPANY AGENCY NETWORK FULL SERVICE DIRECT & DIGITAL PUBLIC RELATIONS MEDIA PLANNING & BUYING PROMO & ACTIVATION BRANDING & DESIGN HEALTHCARE & MEDICAL OTHER WPP J. Walter Thompson Hill+Knowlton Strategies Grey Canada Young & Rubicam Group National Public Relations GroupM TenthAvenue Kantar Ogilvy Ogilvy Canada Hill+Knowlton Strategies Axon Communications London J. Walter Thompson Canada Tank Taxi M/Six Canada Bookmark Kantar TNS Canada Canada Toronto Global Employees: Ogilvy 205,000 JWT Inside GCI Canada Taxi 2 National Equicom Wavemaker Shopper2Buyer Kantar Millward Brown Commonhealth Revenue by Region: North America 25% JWT Intelligence SJR Canada Blast Radius Mindshare Canada John St. U.K. 21.4% Mirum Canada Wunderman Excelerator Media Geometry Western Europe 17.9% Other 35.7% Wunderman Data Management Xaxis Canada The & Partnership Wunderman Health MediaCom Canada Cohn & Wolfe Canada Catalyst Canada Omnicom Group OMG Worldwide BBDO Worldwide DDB Group Canada TBWA Worldwide DAS Group of Companies Touché BBDO Canada DDB Canada Juniper Park\TBWA Critical Mass New York OMD Canada Proximity Canada DDB Public Relations Tam-Tam\TBWA Ketchum Global Employees: 78,500 PHD Toronto Tribal Daggerwing Group Revenue by Region: Hearts & Science Track DDB FleishmanHillard Canada Red Urban Toronto North America 59.5% Europe 25.3% Alternator Twice High Road Communications Interbrand Canada Asia Pacific 10.6% Latin America 2.7% Accuen Kid Think Porter Novelli Canada GMR Marketing Canada Middle East and Africa 1.8% Highway Entertainment TracyLocke Canada MarketStar Canada Annalect Anderson DDB Health & Lifestyle IMS Canada Resolution Media CDM Montreal Interpublic Group Of Companies Huge FCB CMG McCann Worldgroup IPG Mediabrands New York / Global Employees: 49,800 FCB Golin McCann UM Revenue by Region: North America 59.7% Fuel Content Weber Shandwick MRM//McCann Initiative Asia Pacific 11.8% // Continental Europe 8.9% // U.K.
    [Show full text]
  • The Future of TV Advertising, a Beet.TV Leadership Forum & Series
    The Future of TV Advertising, A Beet.TV Leadership Forum & Series at Cannes Lions 2016 Presented by true[X], hosted by OMD Beet.TV forged an exclusive relationship with OMD and the Omnicom Group for an extraordinary activation at Cannes Lions. Beet.TV was hosted at the media agency’s beach-side pavillion called the OMD Oasis. From there, it organized a session a high-profile session and interviewed industry leaders from OMD, TBWA, DDB, USA Today, Washington Post, Turner, Fox, CNN and many others. The program was sponsored by true[X], a division of Fox Television. The sponsor was associated with the series by various means ranging from inclusion in the leadership session, company executive interviews, listings on all OMD promotional material, promotion via Beet and its social channels and association via pre- and post-roll, banners and retargeting. Moreover, the sponsor was recognized in all the posts. The 25-part series was widely syndicated and shared. Some of that syndication is reported in this document. Videos appeared on Beet.TV, Huffington Post, AOL and others. The videos also played on the Beet Twitter feed. The videos have been promoted via email blasts, banners, retargeting. The series has gotten some 60,000 video views and article pages have gotten some 200,000 views. Social interactions and marketing impact via retargeting have reached 400,000. Many of the videos continue to be viewed, with the sponsor’s logo in the post-roll. Here are the key elements: Landing Page: http://www.beet.tv/category/future-of-tv-advertising ​ ​
    [Show full text]
  • Ad Age Agency Familytree 2005
    AgencyFamilyTrees 2005 REVENUE RANKING FOR THE TOP SIX HOLDING COMPANIES Omnicom Group CRM Mediaedge:cia Interpublic Group of Cos. McCann Erickson Worldwide Publicis Groupe Integrated/Specialty Marketing Havas $9.75 billion 1 $3.37 billion $391.4 million* $6.20 billion* 3 $1.44 billion* $4.78 billion 4 NA $1.87 billion 6 Agency.com Arc Worldwide Advertising & Media Alcone Marketing Group MindShare Advertising & Media Mullen Advertising & Media Capps Digital Advertising & Media $4.21 billion GMR Marketing $467.6 million* $3.95 billion* $76.0 million* $3.73 billion Conill $970.3 billion* Grizzard Communications Group Frankel Integer Group Lapiz Arnell Group LLKFB Ogilvy & Mather Worldwide Austin Kelley Advertising Sedgwick Rd. Beacon Communications Publicis Dialog Arnold Worldwide $21.3 million* $752.6 million* $15.8 million* $39.2 million* $151.1 million* Organic $9.4 million* Vigilante Rapp Collins Worldwide BBDO Worldwide Russ Reid Co. JWT Avrett Free Ginsberg Tierney Communications Buehler & Partners Euro RSCG Worldwide $1.33 billion* Targetbase $1.32 billion* $21.3 million* $14.4 million* $2.8 million* $528.0 million* TracyLocke U.S. Marketing & Promotions DDB Worldwide Communications Y&R Advertising Berenter Greenhouse & Webster TM Advertising Leo Burnett Worldwide Dentsu McKinney & Silver $1.02 billion* $497.1 million* $4.6 million* $58.2 million* $826 million* $2.85 billion* $20.3 million* Specialty 5 $1.13 billion Element 79 Partners Branding & Identity, Healthcare Campbell-Ewald Universal McCann Fallon Worldwide Advertising & Media MPG Bernard Hodes Group $344.0 million* NA $325.9 million* $30.7 million* $2.53 billion* $143.0 million* $79.9 million* Cline Davis & Mann Corbett Accel Bravo Group Goodby, Silverstein & Partners Healthcare Group Brouillard Communications Campbell Mithun Marketing Communications Kaplan Thaler Group Dentsu $40.8 million* Dieste, Harmel & Partners CommonHealth $94.8 million* NA $46.9 million* $1.94 billion* Integrated Marketing/Healthcare $895.7 million* Doremus & Co.
    [Show full text]
  • Agencyprofilesyearbook07 U.Qxp
    April 30, 2007 DATACENTER 2007 AGENCY PROFILES YEARBOOK DATACENTER 2007 AGENCY PROFILES YEARBOOK AGENCY ProfilesREPORT of the top 50 marketing organizations in this 63rd annual ranking WORLD’S TOP 50 EXPANDED ANALYSIS MORE ONLINE SPONSORED BY Marketing organiza- The activities of Go to DataCenter at tions ranked by 2006 Omnicom Group, WPP our website for more worldwide revenue. Group, Interpublic charts, analysis and Omnicom leads the Group of Cos. and searchable data pack again PAGE 19 Publicis Groupe PAGE 6 adage.com This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2007) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. Rev. 2 April 30, 2007 | Advertising Age |2 DATACENTER 2007 AGENCY PROFILES YEARBOOK ABOUT THE YEARBOOK AGENCY PROFILES YEARBOOK is a compan- organizations (beginning on Page 6) and the sum of three components: Fee income, ion to the 63rd annual Advertising Age profiles of all 50 (beginning on Page 21). markup on materials and services, and the Agency Report, published April 30, 2007. The structure of the profiles for market- commissions received for buying media. The printed version provided rankings of ing organizations includes revenue splits Marketing services companies often iden- the world's top 25 marketing organiza- by U.S., non-U.S. and worldwide when tify this number as gross profit, net sales tions, 469 U.S.
    [Show full text]
  • 2004 Revenue Ranking for the Top Six Holding Companies
    AgencyFamilyTrees 2004 REVENUE RANKING FOR THE TOP SIX HOLDING COMPANIES Omnicom Group CRM MindShare Interpublic Group of Cos. Martin Agency Marketing Services Integrated/Specialty Marketing Havas $8.62 billion 1 $2.92 billion $371.1 million* $5.86 billion 3 $52.5 million* NA NA $1.88 billion 6 Agency.com Bragman Nyman Cafarelli ARC Advertising & Media Alcone Marketing Group Ogilvy & Mather Worldwide Advertising & Media McCann Erickson Worldwide Jack Morton Worldwide Capps Digital Advertising & Media $3.74 billion Atmosphere BBDO $706.3 million* $3.75 billion $1.22 billion* Octagon Conill Advertising $1.14 billion * BBDO Detroit CRM PMK/HBH Frankel GMR Marketing The Works Lapiz Arnell Group Grizzard Communications Group SicolaMartin Austin Kelley Media First International Leo Burnett Customer Group Arnold Worldwide $21.2 million* $8.0 million* $190.3 million* Integer Group $9.5 million* NA Publicis Dialogue Lieber, Levett, Koenig, Farese, Vigilante BBDO Worldwide Babcock J. Walter Thompson Co. Avrett, Free & Ginsberg Mullen Euro RSCG Worldwide Organic $1.24 billion* $1.18 billion* $21.5 million* $72.9 million* $756.1 million* Rapp Collins Worldwide Healthcare Russ Reid Co. $308.7 million* DDB Worldwide Communications Targetbase Y&R Advertising Berenter Greenhouse & Webster Temerlin McClain Publicis Groupe McKinney & Silver $943.4 million* $517.1 million* $4.6 million* $59.6 million* $4.41 billion Klemtner Advertising $21.8 million* Tracy Locke Partnership 4 Medicus Group International U.S. Marketing & Promotions Nelson Communications
    [Show full text]
  • Marketing & Advertising
    The USA's Most Active Marketing & Advertising Professionals on Social - March 2021 Industry at a glance: Why should you care? So, where does your company rank? Position Company Name LinkedIn URL Location Employees on LinkedIn No. Employees Shared (Last 30 Days) % Shared (Last 30 Days) 1 True Influence https://www.linkedin.com/company/true-influence/United States 440 216 49.09% 2 Spiceworks Ziff Davis https://www.linkedin.com/company/spiceworks-ziff-davis/United States 205 89 43.41% 3 AdColony https://www.linkedin.com/company/adcolony/United States 415 157 37.83% 4 Bizgurukul https://www.linkedin.com/company/bizgurukul/United States 840 269 32.02% 5 Liftoff Mobile https://www.linkedin.com/company/liftoffmobile/United States 285 84 29.47% 6 AppsFlyer https://www.linkedin.com/company/appsflyerhq/United States 1,121 318 28.37% 7 Branded Entertainment Networkhttps://www.linkedin.com/company/branded-entertainment-network/United States 263 73 27.76% 8 LOCALiQ https://www.linkedin.com/company/localiq/United States 521 143 27.45% 9 SponsorUnited https://www.linkedin.com/company/sponsorunited/United States 327 89 27.22% 10 Beyond Codes https://www.linkedin.com/company/beyond-codes-inc/United States 301 81 26.91% 11 Vungle https://www.linkedin.com/company/vungle/United States 292 78 26.71% 12 Teads https://www.linkedin.com/company/teads/United States 897 233 25.98% 13 MightyHive https://www.linkedin.com/company/mightyhive/United States 595 153 25.71% 14 Labelium https://www.linkedin.com/company/labelium/United States 411 104 25.30% 15 Sojern https://www.linkedin.com/company/sojern/United
    [Show full text]