SPECIALREPORTAGENCY REPORT AGENCY REPORT 2003 ADVERTISING ORGANIZATION PROFILE EDITION Ⅵ THE WORLD’S TOP 25 About this report

Inside this report—a companion to the 59th only by its marketing communications revenue. Estimates also eliminated media from annual Agency Report (AA, April 21)—is a Marketing communications is defined as revenue totals of the large network agencies, breakout of agency revenue and staffing for the advertising and its media component, integrated since media is now a separate profit center and world’s top 25 ad organizations. Significant marketing agencies, specialty shops branded within the profiles. news, covering 2002 and early 2003, on each ad (multicultural, healthcare, etc.), and public Consolidated agency networks no longer are organization and agency subsidiary is noted, relations. Revenue is the sum of fee income, presented as super-segments of ad along with the agency’s specialty, top executives markup on materials and services and media organizations as they have been in the past now and contact information. commissions. Among integrated marketing that AA has shifted its focus to core advertising The print edition includes two major agency shops, revenue is often termed gross profit (net and media returns at these networks. rankings, the world’s top 25 advertising sales less cost of sales). The term “revenue” is organizations and a ranking of 468 U.S. ad synonymous with gross income, the barometer TO REACH US agency “brands. ” Additionally, that report of agency activity used in previous AA rankings. Online: contains the top 10 media specialist companies AA adopted revenue as primary CLICK to get daily marketing news from AdAge.com in the U.S. and world as ranked by Recma measurement when it shifted methodology Institute, the top 10 healthcare agencies, and the from presenting these large advertising CLICK for AdAge.com’s Customer Service page leading multicultural specialty shops. Not ranked combines on a pro forma basis to a presentation Email: For questions about this report, email are integrated marketing shops, agencies whose based on generally accepted accounting [email protected] direct marketing, sales promotion and/or principles. In mid-March, top executives of the For general editorial information, write to [email protected] interactive disciplines dominate their returns. big agency holding companies said they would Subscription Those agencies will be in a DataCenter report not provide data for this year’s report, citing & single copy sales 1-888-288- 5900; Advertising (212) 210-0159; Classified May 19. provisions of the 2002 Sarbanes-Oxley Act that 1-800-248-1299; Reprints of the print In this online edition, the top 25 ad tightened rules on disclosure. edition (717) 399-1900 Ext. 142; Library organizations are shown alphabetically as are This led Ad Age to estimate returns for services (312) 649-5476, (312) 649-5329 the brands that make up their marketing virtually all the agency brands found within News offices: New York (212) 210-0100; email: communications activities. Ad organizations are these leading ad organizations; an estimated [email protected], Chicago (312) 649-5200; Detroit (313) 446-0320, Los Angeles (323) 370- ranked by total revenue. But when less than half agency is marked by an asterisk (*). The 2400; San Francisco (415) 459-1401;Washington their total revenue comes from marketing integrated marketing and healthcare segments (202) 662-7200; London 44-207-457-1400 communications, the ad organization is ranked of these companies carry composite estimates.

59TH ANNUAL REPORT

© Copyright 2003 Crain Communications Inc. AgencyReport April 21, 2003 | Advertising Age |2 WORLD’S TOP 25 ADVERTISING ORGANIZATIONS Ranked by worldwide revenue in 2002 RANK WORLDWIDE REVENUE U.S. REVENUE 2002 2001 ADVERTISING ORGANIZATION HEADQUARTERS 2002 2001 % CHG 2002 2001 % CHG 1 1 Omnicom Group New York $7,536.3 $6,889.4 9.4 $4,284.6 $3,717.0 15.3

2 2 Interpublic Group of Cos. New York 6,203.6 6,791.3 -8.7 3,491.1 3,879.0 -10.0

3 3 WPP Group London 5,781.5 5,799.5 -0.3 2,448.2 2,542.5 -3.7

4 5 Publicis Groupe Paris 2,711.9 2,181.5 24.3 1,179.9 927.5 27.2

5 4 Dentsu Tokyo 2,060.9 2,238.9 -8.0 44.5 32.4 37.5

6 6 Havas Suresnes, France 1,841.6 2,042.5 -9.8 804.5 878.6 -8.4

7 7 Grey Global Group New York 1,199.7 1,217.0 -1.4 520.5 505.3 3.0

8 9 Hakuhodo Tokyo 860.8 870.7 -1.1 1.3 1.6 -14.8

9 8 Cordiant Communications Group London 788.5 872.4 -9.6 227.2 274.4 -17.2

10 11 Asatsu-DK Tokyo 339.5 399.9 -15.1 3.8 3.2 18.8

11 10 TMP Worldwide New York 335.3 405.1 -17.2 229.1 277.9 -17.6

12 12 Carlson Marketing Group Minneapolis 328.5 356.1 -7.8 251.3 274.7 -8.5

13 13 Incepta Group London 240.9 248.4 -3.0 70.1 69.7 0.6

14 NA Protocol Marketing Group Deerfield, Ill. 225.0 NA NA 225.0 0.0 NA

15 14 Digitas Boston 203.9 235.5 -13.4 199.0 228.6 -13.0

16 17 Daiko Advertising Osaka 192.2 203.2 -5.4 0.0 0.0 NA

17 16 Tokyu Agency Tokyo 180.4 203.8 -11.5 0.0 0.0 NA

18 18 Maxxcom Toronto 169.5 177.1 -4.3 111.9 118.7 -5.8

19 19 Cheil Communications Seoul 165.0 142.0 16.2 6.8 5.2 30.8

20 20 George P. Johnson Co. Auburn Hills, Mich. 149.3 131.0 14.0 120.4 104.4 15.3

21 22 Aspen Marketing Group West Chicago, Ill. 125.0 114.0 9.6 125.0 114.0 9.6

22 21 Doner Southfield, Mich. 121.5 114.2 6.4 109.7 100.9 8.8

23 23 Select Communications Koblenz, Germany 110.0 98.0 12.2 44.0 39.0 12.8

24 34 ChoicePoint Precision Mktg. Alpharetta, Ga. 105.8 76.5 38.4 105.8 76.5 38.4

25 28 Alloy New York 101.2 88.0 15.0 101.2 88.0 15.0

Note: Dollars are in millions. Minority-held agencies qualify as ad organizations. 2001 rankings are based on data collected in 2002. See Page 1 for sources and methodology. *Figures are AA estimates. AgencyReport April 21, 2003 | Advertising Age |3 ADVERTISING ORGANIZATION PROFILES

tion), Prime Pictures (TV commercial production), Supervision Inc. 25 Alloy (creative services and production) and Tokyo Ad Party (creative servic- Revenue ($ in millions) 2002 2001 % chg es). In 2002, ADK purchased 70% of Eiken Co., Tokyo, an animation $101.2 $88.0 15.0 U.S...... production company, and 50% of Shanghai Advertising & Decorating Employees 2002 2001 % chg Co., heretofore a wholly-owned subsidiary of Shanghai YIBAI Co., a 383 339 13.0 U.S...... developer of department stores and large-scale shopping centers. In Offices 2002 2001 % chg January 2003, ADK struck an alliance with Ogilvy Syndicate, a group 6 5 20.0 U.S...... of U.S. creative agencies who work with WPP’s Ogilvy & Mather Notes: Alloy is a publicly-held media, direct marketing and marketing Worldwide on creative assignments, to serve ADK’s Japanese clients in services company targeting Generation Y, the 60 million-plus youths the U.S. Ogilvy holds no equity in Syndicate. aged 10 to 24 in the U.S. Alloy integrates direct mail catalogs, print Top executive: Koichiro Naganuma, pres & grp chief operating officer media, websites, on-campus marketing programs, and promotional Headquarters: Asatsu-DK/13-1 Tsukiji 1-chome, Chuo-ku, Tokyo, events, and features a portfolio of brands for Generation Y consumers 104-8172 / Phone: 81-3-3547-2111 / Fax: 81-3-3547-2345 / URL: and advertisers. Alloy's integrated marketing component—the basis of www.asatsu-dk.co.jp its ranking in this report—represents just 33.8% of the company's total revenue. Of the integrated component, the company's direct mar- keting unit, some 39% of revenue, carries the name, 360 Youth; the Traditional agencies sales promotion side, called Alloy Marketing & Promotion, contributes ADK America about 55% of revenue. The remaining integrated revenue stream is Agency totals interactive. The company also has a database of more than 9.4 million Revenue ($ in millions) 2002 2001 % chg Generation Y customers. Alloy reported total revenue of $299.3 million U.S...... $3.8 $3.2 18.8 in 2002 (fiscal year-end Jan. 31, 2003), up 80.7%. The company gener- Employees 2002 2001 % chg ated revenue from merchandise sales of $167.6 million. That compo- U.S...... 28 24 16.7 nent is not in the integrated marketing total. Alloy's growth spurt has Notes: ADK America is a traditional ad agency largely representing come through acquisition, beginning in November 2001 with its pur- Japanese companies in the U.S. chase of 360 Youth, a division of MarketSource Corp. that offers a full Top Executive: Shinya Miyata, chmn & CEO array of integrated and tactical media and marketing solutions to adver- Headquarters: ADK America / 970 W. 190th St., ste. 710, Torrance, tisers targeting both the teen and college markets. Other acquisitions in Calif. 90502 / Phone: (310) 630-3600 / Fax: (310) 630-3620 / URL: 2002 include Market Place Media, a placement and promotion compa- www.adkamerica.com ny that serves colleges, multicultural and military markets through print, broadcast, out-of-home and event media, and Youthstream Media Network, owner of 20,000 out-of-home display media boards in high 21 Aspen Marketing Group schools and colleges. Revenue ($ in millions) 2002 2001 % chg Top executive: Derek White, Exec VP & gm U.S...... $125.0 $114.0 9.6 Headquarters: Alloy/151 W. 26th St., New York, N.Y. 10001/Phone: Employees 2002 2001 % chg 212-244-4307/URL: www.360youth.com U.S...... 290 275 5.5 Offices 2002 2001 % chg U.S...... 9 8 12.5 10 Asatsu-DK Notes: Aspen Marketing has integrated its marketing services offer- Revenue ($ in millions) 2002 2001 % chg ings in a restructuring of the company led by President & CEO Patrick Worldwide ...... $339.5 $399.9 -15.1 J. O’Rahilly. Mr. O’Rahilly, previously president of Aspen Direct—the U.S...... $3.8 $3.2 18.8 company’s biggest unit—added the title of corporate CEO following Non-U.S...... $335.7 $396.7 -15.4 the departure of Tom Breslin at mid-year 2002. The company, built by Employees 2002 2001 % chg acquisition in the late ‘90s, concentrates its services solely on sales pro- Worldwide ...... 3,434 3,356 2.3 motion and direct response with an interactive component. It sold MAP U.S...... 28 24 16.7 Promotions & Incentives back to Jim McGory, Schmidt-Cannon Non-U.S...... 3,406 3,332 2.2 International back to Joe Schmidt and shuttered B12 (interactive) in Offices 2002 2001 % chg New York. The restructuring eliminated separate “subsidiary” names Worldwide ...... 57 54 5.6 of acquired shops such as Hanig & Co., Creative Marketing U.S...... 2 2 0.0 International, PhoneWorks, Corporate Trademarks and Aspen Direct Non-U.S...... 55 52 5.8 and consolidated them into a single operating company with one prof- Notes: ADK, 20% owned by WPP Group, is a full-service network it-and-loss sheet. Aspen’s disciplines now include direct marketing, headquartered in Tokyo. The DK stands for Dai-Ichi Kikaku, an agency sales promotion, corporate identity, events, interactive, marketing solu- with which Asatsu merged four years ago. ADK also draws returns, tions and technology. The company also moved its headquarters from small by comparison to its ad returns, from non-agency businesses: Ontario, Calif., the home of SCI, and resettled in West Chicago, Ill., Nihon Bungeisha Publishing (magazine publisher), Taiyo Seihan (print home of what was formerly Aspen Direct. Aspen operates regional and film processing), Sun Artist Studio (creative services and produc- offices in Atlanta, Boise, Idaho, Detroit, Irvine, Calif., and Tampa, and AgencyReport April 21, 2003 | Advertising Age |4 sales offices in Dallas and Birmingham, Ala. Aspen, heavily involved in strategic alliance with Interpublic Group of Cos.’ FCB Worldwide to serve the telecom sector and a preferred vendor in direct mail for General the global marketing initiatives of Samsung Electronics. It struck similar Motors Corp., recently hired leading executives from the Chicago- strategic alliances with agencies on a global level: Hakuhodo, McCann- based marketing services agency Frankel: Carleton Prince, as group Erickson Worldwide, Intermarkets, Mudra Communications, all advertis- West president in San Francisco (overseeing the Boise and Irvine ing; Carlson Marketing Group, sports marketing; Orion SP and offices), and Jim Carroll, as creative director in Chicago. DraftWorldwide, marketing services. Top executive: Patrick O’Rahilly, pres & CEO Top executive: Dongman Bai, pres & CEO Headquarters: Aspen Marketing Group / 31W001 North Ave., West Headquarters: Cheil Communications/736-1, Hannam-2 dong, Chicago, Ill. 60185 / Phone: (630) 293-9600 / Fax: (630) 293-7584 Yongsan-gu, Seoul, 140-739/Phone: 82-2-3780-3467/Fax: 82-2-3780- /URL: www.aspen-marketing.com 3051/URL: www.cheil.com 12 Carlson Marketing Group Traditional agencies Revenue ($ in millions) 2002 2001 % chg CCA Worldwide ...... $328.5 $356.1 -7.8 Agency totals U.S...... $251.3 $274.7 -8.5 Revenue ($ in millions) 2002 2001 % chg Non-U.S...... $77.2 $81.4 -5.2 U.S...... $6.8 $5.2 30.8 Employees 2002 2001 % chg Employees 2002 2001 % chg Worldwide ...... 3,225 3,673 -12.2 U.S...... 50 33 51.5 U.S...... 2,197 2,575 -14.7 Notes: CCA (Cheil Communications America) is a consolidation of Non-U.S...... 1,028 1,098 -6.4 offices in Ridgefield Park, N.J., Los Angeles and Miami. Offices 2002 2001 % chg Top Executive: Michael C.S. Kim, pres Worldwide ...... 32 36 -11.1 Headquarters: CCA / 105 Challenger Rd., Ridgefield Park, N.J. 07660 / U.S...... 17 21 -19.0 Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL: www.ccaworld.com Non-U.S...... 15 15 0.0 Notes: Carlson Marketing Group is a worldwide marketing services agency network involved primarily in sales promotion and customer 24 ChoicePoint loyalty programs. It is a subsidiary of privately-owned Carlson Cos., Precision Marketing owner of Radisson Hotels, Country Inns & Suites, Park Plaza, Park Inn, Revenue ($ in millions) 2002 2001 % chg Radisson Seven Seas Cruises, Carlson Wagonlit Travels, T.G.I. Friday’s U.S...... $105.8 $76.5 38.4 and Gold Points Rewards, the online/offline customer loyalty program. Employees 2002 2001 % chg Top executive: James J. Ryan, pres & CEO U.S...... 5,000 NA NA Headquarters: Carlson Marketing Group / Carlson Parkway, P.O. Box Offices 2002 2001 % chg 59159, Minneapolis, Minn. 55459 / Phone: (763) 212-1797/Fax: (763) U.S...... 70 70 0.0 212-1896 / URL: www.carlsonmarketing.com Notes: The marketing communications arm of ChoicePoint Precision Marketing largely traces its genesis to the October 1998 acquisition of 19 Cheil Communications ChoicePoint Direct Inc., formerly known as Customer Development Revenue ($ in millions) 2002 2001 % chg Corporation. CPM is an integrated database marketing company pro- Worldwide ...... $165.0 $142.0 16.2 viding customized marketing programs primarily for clients in the U.S...... $6.8 $5.2 30.8 insurance, consumer finance, publishing and banking industries. Its Non-U.S...... $158.2 $136.8 15.6 services include data, print fulfillment, database and campaign manage- Employees 2002 2001 % chg ment services, as well as Web-based solutions. The marketing services group is the basis for its ranking by revenue in this report. The unit’s Worldwide ...... 874 871 0.3 core revenue in 2002 increased 38% from $76.5 million to $105.8 mil- U.S...... 50 33 51.5 lion, primarily due to acquisitions. During 2002, the Company acquired Non-U.S...... 824 838 -1.7 the insurance market on-line consumer credit reporting, marketing and Offices 2002 2001 % chg pre-screen list extract services business of Experian Information Worldwide ...... 18 18 0.0 Solutions and Total eData Corporation, an e-mail database company U.S...... 3 3 0.0 which gives ChoicePoint an entry into a new and growing market. Non-U.S...... 15 15 0.0 Excluding these acquisitions, internal revenue growth was 5% for 2002. Notes: Cheil Communications, founded in 1973, is the largest ad organ- Top executive: Suzanne Detlefs, VP & gm ization and agency in South Korea. Cheil completed an initial public offer- Headquarters: ChoicePoint Precision Marketing/1000 Alderman Dr., ing in 2001. Its two largest shareholders are Samsung Corp. (12.64%) and Alpharetta, Ga. 30005/Phone: 770-752-6000/Fax: 309-689-4444/URL: Samsung Electronics Co. (2.61%). Cheil grew out of the Samsung net- www.choicepoint.com work and retains its gobal business with the help of strategic alliance agreements with other agencies. Samsung is its biggest client, but global marketers are well-represented on its client roster in Korea. Despite the 9 Cordiant slowdown in the world’s economy, Cheil expected billings to cap 100 bil- lion won in 2002, its highest, because of its sports marketing efforts in Communications Group Korea (the World Cup was staged in Japan and Korea in 2002), sponsor- Revenue ($ in millions) 2002 2001 % chg ship contracts for the 2002 Salt Lake City Winter Olympics, the emer- Worldwide ...... $788.5 $872.4 -9.6 gence of digital satellite broadcasting in Korea and stepped up billings in U.S...... $227.2 $274.4 -17.2 overseas business, particularly from Samsung Electronics. Cheil has a Non-U.S...... $561.3 $598.0 -6.1 AgencyReport April 21, 2003 | Advertising Age |5

Notes: Cordiant Communications Group includes the Bates Top Executive: David Hearn, CEO-Bates ww Worldwide network, Scholz & Friends and Healthworld. On the non- Headquarters: Bates USA / 498 Seventh Ave., New York, N.Y. 10018 / agency side, it includes Business Communications International (cor- Phone: (212) 297-7000 / Fax: (212) 297-8888 / URL: www.batesusa.com porate design and PR, consumer and financial); Fitch:Worldwide (branding and design); and 25% of Zenith Optimedia Group. Cordiant Campaign Palace* has suffered financial difficulties related to the loss in 2002 of major Agency totals clients at Bates—Hyundai and Wendy’s International. Bates represents Revenue ($ in millions) 2002 2001 % chg about 85% of Cordiant’s total revenue. Cordiant reported this February International ...... $5.7 $6.1 -6.1 that it is seeking to reduce debt and renegotiate its loan agreements Notes: Campaign Palace, founded in Melbourne in 1970, is a creative with banks for a second time (it did so previously in 2002). Debt-reduc- ad agency that draws most of its billings from its Sydney office estab- tion includes shopping what it calls its non-core businesses: Scholz & lished in the late 1970s. It is affiliated with CCG.XM in Cordiant Friends (it has a 77% stake), Financial Dynamics International (PR and because of its growth in the area of e-commerce. investor relations), its majority interest in the agency George Patterson Top Executive: Reg Bryson, CEO Bates, Sydney, its 80% ownership in Diamond Ads, Seoul, and its 25% Headquarters: Campaign Palace / 150 William St., Woolloomooloo, stake in Zenith Optimedia Group, the latter by exercising its option to Sydney, Australia NSW 2011 / Phone: 61-2-9368-5000 / Fax: 61-2- sell in January 2004. Pacific Equity Partners, a private equity firm, has 9357-3231 / URL: www.thecampaignpalace.com.au shown interest in the Australian operation. In April 2003, Fitch:Worldwide’s management in its Ann Arbor, Mich., office bought back the office. In September 2002, Cordiant began integrating the four Diamond Ad* units into one profit-and-loss center called Bates Group: Bates Agency totals Advertising, 141 (marketing services), Fitch (branding and design) and Revenue ($ in millions) 2002 2001 % chg Healthworld (medical advertising). Each of the four units, however, has International ...... $35.1 $32.6 7.6 kept its brand name to serve highly specialized clients. The move was Notes: Diamond Ad was reportedly being sold by Cordiant since the made to reduce costs by co-locating operations, eliminating support agency’s primary activity has been the Hyundai account which Bates functions and consolidating management. Bates Group chief executive Worldwide lost in 2002. Hyundai Group founded Diamond Ad in 1983 for the Americas is Steve Girgenti, also serving as CEO at Healthworld to provide advertising and marketing services for its various companies. Worldwide; chief executive for European operations of Bates Group is The agency is 80% owned by Cordiant (20% by Hyundai). Diamond, Toby Hoare, also chief executive for Bates Europe; chief executive for based in Seoul, has branch offices in Pusan (South Korea), Los Angeles, Bates Group in Asia is Ian Smith, also chief executive for the Bates Frankfurt and Beijing. Worldwide operations in the Asian-Pacific region. Cordiant replaced its Top Executive: Gab Byung Chae, pres & CEO two top executives this year. David Hearn, Bates Worldwide CEO, Headquarters: Diamond Ad / Korea Chemical Bldg., 27-8 Chamwon- became Cordiant executive director, succeeding Michael Bungey, and Dong, Seocho-ku, Seoul, 137-903 / Phone: 82-2-513-1114 / Fax: 82-2- Nigel J. Stapleton, an outsider to the agency community, succeeded 545-4027 / URL: www.diamond.co.kr Charles Scott as Cordiant chairman. Top executive: Nigel J. Stapleton, chmn DWP/Bates Technology* Headquarters: Cordiant Communications Group/121-141 Agency totals Westbourne Terrace, London, W2 6JR/Phone: 44 207-262-4343/Fax: Revenue ($ in millions) 2002 2001 % chg 44-207-262-4300/URL: www.cordiantww.com U.S...... $4.4 $5.0 -12.7 Employees 2002 2001 % chg Traditional agencies U.S...... 60 NA NA Bates USA* Notes: DWP/Bates Technology is an integrated communications agency specializing in brand marketing and strategic positioning for Agency totals companies in the technology sector. The Atlanta-headquartered agency Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $365.3 $401.6 -9.0 grew out of Bates’ acquisition in 2000 of Donino, White & Partners in U.S...... $118.1 $139.4 -15.3 that city. Other offices are in New York, Silicon Valley and Irvine, Non-U.S...... $247.2 $262.2 -5.7 Calif., and Dulles, Va. Top Executive: Employees 2002 2001 % chg Frank Donino, chmn & CEO Headquarters: Worldwide ...... 900 1,230 -26.8 DWP/Bates Technology / One Ravinia Dr., 9th fl., Atlanta, Ga. 30346 / Phone: (770) 668-5700 / Fax: (770) 668-5707 / Notes: Bates in the U.S. includes the Bates USA agency brand with URL: www.dwpbates.com offices in New York, Los Angeles, Indianapolis, Houston and Miami. Bates agreed to combine its media operation with the Optimedia divi- sion of the Zenith Optimedia Group in May 2002 to regain clout in the Scholz & Friends* media marketplace. The deal added $430 million to Optimedia’s media Agency totals plate. The move followed Bates’ loss of the $330 million Hyundai Revenue ($ in millions) 2002 2001 % chg Motor America creative and media accounts. That loss forced Bates to International ...... $63.9 $66.7 -4.2 close the Bates USA West office in Irvine, Calif. in October 2002. Most Notes: Scholz & Friends was being shopped by Cordiant in April of the Hyundai business was handled at the Irvine shop. The shop had 2003. S&F in November 2001 became Germany’s first network about 150 staffers. In April 2003, a controlling share of George agency listed on the Frankfurt Stock Exchange. The network provides Patterson Bates, the agency’s Australian presence that commands near- integrated services in advertising, sales promotion, PR, direct market- ly 7% of Cordiant’s entire gross income, was poised to be purchased by ing, brand consultancy and interactive. The network operates 15 Pacific Equity Partners. PEP would buy 70%, leaving Cordiant with offices in 14 countries across Europe and an office in Singapore. 20% and local managers with 10%. Multinational clients contribute more than 50% of total revenues. AgencyReport April 21, 2003 | Advertising Age |6

S&F is 77% owned by Cordiant, about 9% by its top execs and the Kingdom, and through Healthworld BV, a worldwide network of rest is free floating. affiliated marketing and communications companies with offices in Top Executive: Peter M. Schoning, chmn & CEO 14 countries. Headquarters: Scholz & Friends / Hanseatic Trade Center, Am Top Executive: Steven Girgenti, chmn & CEO Sandtorkai 76, Hamburg, Germany D-20457 / Phone: 49-40-37681-239 / Headquarters: Healthworld Communications Group / 100 Ave. of the Fax: 49-40-37681-681 / URL: www.s-f.com Americas, New York, N.Y. 10013 / Phone: (212) 625-4000 / Fax: (212) 966-7755 / URL: www.healthworld.com Integrated marketing agencies Cordiant Integrated Marketing* 16 Daiko Advertising Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg International ...... $192.2 $203.2 -5.4 Worldwide ...... $187.2 $232.8 -19.6 Employees 2002 2001 % chg U.S...... $27.2 $36.1 -24.8 International ...... 1,044 1,050 -0.6 Non-U.S...... $160.1 $196.7 -18.6 Offices 2002 2001 % chg Notes: Cordiant Integrated Marketing is an Ad Age construct and rep- International ...... 9 9 0.0 resents the estimated totals of Cordiant’s direct marketing, sales pro- Notes: Daiko Advertising, Hakuhodo and Yomiko Advertising are motion and interactive operations. expected to merge operations by the end of 2003, following an initial move in October 2001 in which the three integrated their media-buy- 141 Worldwide* ing operations. The group also plans a public stock offering. Daiko is Notes: 141 Worldwide, launched in 1997 as a separately-branded glob- 18.37% owned by Interpublic Group of Cos., although its largest share- al marketing services network, includes direct marketing, CRM, pro- holder is Asahi Shimbun. Lowe & Partners Worldwide shares work motional marketing, interactive solutions, sports and entertainment with Daiko at Daiko’s offices. marketing, field marketing, and PR media broadcasting. More than Top executive: Hideki Nakao, pres 60% of its revenue comes from multinational clients. The unit now Headquarters: Daiko Advertising/Daiko Shin-Osaka Bldg., 3-39, includes CCG.XM Worldwide. Miyahara 4-chome, Yudogawa-ku, Osaka, 532-8533/Phone: 81-6-6392- Top Executive: Jay Farrell, regional dir 8111/Fax: 81-6-6392-8004/URL: www.daiko.co.jp Headquarters: 141 Worldwide / 54 W. Hubbard St., Chicago, Ill. 60610 / Phone: (312) 527-3900 / Fax: (312) 527-3327 / URL: 5 Dentsu www.141worldwide.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $2,060.9 $2,238.9 -8.0 CCG.XM Worldwide* U.S...... $44.5 $32.4 37.5 Notes: CCG.XM Worldwide is the interactive unit of Cordiant, over- Non-U.S...... $2,016.3 $2,206.5 -8.6 seeing e-business and online initiatives. It has offices in New York, Employees 2002 2001 % chg California, New England, the United Kingdom, France, Hong Kong, Worldwide ...... 10,300 9,886 4.2 China, The Netherlands, Denmark, Norway, Finland, Singapore, Dubai, U.S...... 198 184 7.6 Malaysia, and Australia. CCG.XM is now part of 141 Worldwide. Non-U.S...... 10,102 9,702 4.1 Top Executive: Ian Smith, CEO Offices 2002 2001 % chg Headquarters: CCG.XM Worldwide / 489 Seventh Ave., New York, Worldwide ...... 90 82 9.8 N.Y. 10018 / Phone: (212) 297-8000 / Fax: (212) 297-8001 / URL: U.S...... 6 5 20.0 www.ccgxm.com Non-U.S...... 84 77 9.1 Notes: Dentsu includes lead agency Dentsu in Tokyo, a network of Healthcare agencies Asian, U.S. and European shops. It also owns 35% of the Asian net- work Dentsu, Young & Rubicam Partnerships. Dentsu took a 15% Cordiant Healthcare* stake in Publicis Groupe in 2002, making Dentsu one of Publicis’ Agency totals largest shareholders. The investment largely came from Dentsu’s 22% Revenue ($ in millions) 2002 2001 % chg interest in Bcom3 Group, purchased by Publicis in 2002. Dentsu can- Worldwide ...... $100.4 $97.1 3.4 not boost its investment in Publicis for the next 10 years, although U.S...... $71.0 $68.3 4.0 Dentsu has already developed new business with Publicis networks. In Non-U.S...... $29.4 $28.8 2.0 January 2003, Dentsu, Publicis Groupe and Sports Mondial, a New Notes: Cordiant Healthcare is an Ad Age construct and represents the York sports marketing company, formed iSe (International Sports and estimated totals of Cordiant’s healthcare marketing operations. Entertainment). iSe, based in Switzerland, allows Dentsu to carry out sports marketing activities on a worldwide scale, and gives Publicis Healthworld Communications Group* entry into that field. Dentsu and Publicis each hold a 45% interest and Notes: Healthworld is an international healthcare marketing and Sports Mondial 10%. The unit is the first joint enterprise by Dentsu contract sales agency that grew out of the U.S. agency Girgenti and Publicis since the two established their alliance. In March of this Hughes Butler & McDowell, acquired by Cordiant Communications year, Dentsu dissolved DentsuFUSE, a consulting company in Dentsu Group in March 2000. Healthworld services include professional and Group’s internet-related business. The unit suffered a loss in the last direct-to-consumer advertising and promotion, contract sales, con- fiscal year and Dentsu didn’t see any turnaround soon. Dentsu sulting, medical education, PR, marketing research, interactive and Vietnam, 100% owned by Dentsu Asia (the operating company that database marketing. Drawing nearly 30% of its returns outside the oversees and coordinates Dentsu’s activities in Asia), began operating U.S., Healthworld has offices in France, Spain and the United this March in Ho Chi Minh City. In Japan, ad expenditures slipped to AgencyReport April 21, 2003 | Advertising Age |7

$45.3 billion in 2002, down 5.9% from 2001. The decline in ad spend- Offices 2002 2001 % chg ing in Japan began in second half 2001 and continued through 2002, Worldwide ...... 5 6 -16.7 although the last quarter of 2002 was the strongest. An increase in U.S...... 4 5 -20.0 total spending of 0.4% is predicted for 2003. Non-U.S...... 1 1 0.0 Top executive: Yutaka Narita, chmn & CEO Notes: Digitas is a publicly-held interactive marketing services com- Headquarters: Dentsu/1-8-1, Higashi-Shimbashi, Tokyo, 105- pany. Founded as the direct marketing agency Bronner Slosberg 7001/Phone: 8-13-6216-5111/Fax: 8-13-6217-5516/URL: www.dentsu.com Humphrey in 1980, it morphed into Bronnercom in June 1999 and finally Digitas in 2000 when it became public. In February 2003, Digitas Traditional agencies began a plan to repurchase 10% of its common stock, or more than six million shares, at a price of $3.89 per share through end-of-trading on DCA Advertising March 25. The plan is an effort by Digitas to bolster the price of its Agency totals shares, traded at $3.90 per share at the time of the tender offer. Digitas Revenue ($ in millions) 2002 2001 % chg stock in 2002 ranged from a high of $6.10 to a low of $2.00. Hellman & $29.1 $25.3 15.2 U.S...... Friedman, the San Francisco equity investment company that owned Employees 2002 2001 % chg 60% of Digitas stock prior to the tender, is expected to hold 40-50% of 151 155 -2.6 U.S...... the shares after the tender. For full-year 2002, Digitas reported a net Notes: DCA is a consolidation of Santa Monica agencies JSM+ and loss of $40.3 million vs. a net loss of $94.1 million in 2001. Together, Colby & Partners, now divisions of DCA. This year, Colby is absorbing Digitas’ top three clients, General Motors Corp., AT&T Corp. and D’Arcy’s Los Angeles office after Publicis Groupe shuttered the D’Arcy American Express Co., account for about half its revenues. Masius Benton & Bowles network in late 2002. Dentsu is a 15% owner Top executive: David Kenny, chmn & CEO of Publicis. Colby hired some of the 35 D’Arcy employees. Headquarters: Digitas/800 Boylston St., Boston, Mass. 02199/Phone: Top Executive: Tetsuo Machida, pres & CEO (617) 867-1000/Fax: (617) 867-1111/URL: www.digitas.com Headquarters: DCA Advertising / 666 Fifth Ave., 9th fl., New York, N.Y. 10103 / Phone: (212) 397-3333 / Fax: (212) 261-4286 / URL: www.dcaadvertising.com 22 Doner Revenue ($ in millions) 2002 2001 % chg Oasis Advertising Worldwide ...... $121.5 $114.2 6.4 $109.7 $100.9 8.8 Agency totals U.S...... $11.8 $13.3 -11.6 Revenue ($ in millions) 2002 2001 % chg Non-U.S...... U.S...... $8.0 $6.0 33.3 Employees 2002 2001 % chg 930 908 2.4 Employees 2002 2001 % chg Worldwide ...... 811 791 2.5 U.S...... 50 45 11.1 U.S...... 119 117 1.7 Notes: Oasis Advertising, purchased in 2001 by Dentsu, is an Non-U.S...... autonomous unit of Dentsu Business Development Group, New York. Offices 2002 2001 % chg 10 10 0.0 Top Executive: Rand Pearsall, pres Worldwide ...... 7 7 0.0 Headquarters: Oasis Advertising / 520 Eighth Ave., 25th fl., New U.S...... 3 3 0.0 York, N.Y. 10018 / Phone: (212) 334-6330 / Fax: (212) 334-6388 / URL: Non-U.S...... www.oasisadvertising.com Notes: Doner is a traditional agency. Top executive: Alan Kalter, chmn & CEO Headquarters: Doner/25900 Northwestern Hwy., Southfield, Mich. Integrated marketing agencies 48075/Phone: (248) 354-9700/Fax: (248) 354 0203 Renegade Marketing Group Agency totals Revenue ($ in millions) 2002 2001 % chg 7 Grey Global Group U.S...... $4.8 $5.6 -15.2 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg Worldwide ...... $1,199.7 $1,217.0 -1.4 U.S...... 35 44 -20.5 U.S...... $520.5 $505.3 3.0 $679.3 $711.7 -4.6 Notes: Renegade is largely an interactive agency. Non-U.S...... Top Executive: Drew Neisser, pres & CEO Notes: Grey Global Group includes global partners Grey Worldwide, Headquarters: Renegade Marketing Group / 75 Ninth Ave., 4th fl., Grey Direct Marketing Group, Grey Healthcare Group, WING Latino New York, N.Y. 10011 / Phone: (646) 486-7702 / Fax: (646) 486-7800 / Group (Hispanic), APCO Worldwide, a PR unit, G2 Worldwide (enter- URL: www.renegademarketing.com tainment), Grey Interactive and MediaCom, its media specialist compa- ny. The group has regional partners, J. Brown/LMC (Stamford, Conn., co-marketer); Ericsson Fina (New York-based beauty products bran- 15 Digitas der); G WHIZ (New York-based youth and entertainment marketing); Revenue ($ in millions) 2002 2001 % chg Alliance (New York-based entertainment); SponsorCom (a Worldwide ...... $203.9 $235.5 -13.4 Duesseldorf-based sponsorship consulting agency); Flex Design U.S...... $199.0 $228.6 -13.0 (Jutland, Denmark, exhibition space developer); and Visual Non-U.S...... $4.9 $6.9 -28.2 Communications Group (New York-based integrated investor and Employees 2002 2001 % chg marketing communications agency). For 2002, Grey Global Group Worldwide ...... 1,073 1,116 -3.9 reported net income of $18.3 million on revenues of $1.2 billion, down U.S...... 1,034 1,063 -2.7 1.4%. North American revenues were up 3%, and non-North Non-U.S...... 39 53 -26.4 American revenues down 5%, the latter due principally to weakness in AgencyReport April 21, 2003 | Advertising Age |8 several Northern European and Latin American markets. North Notes: Grey Global Integrated Marketing is an Ad Age construct and American growth meant that region contributed 43.5% of Grey’s total, represents the estimated totals of Grey Global’s direct marketing, sales up two percentage points from 2001. promotion and interactive operations. Top executive: Edward H. Meyer, chmn, pres & CEO Headquarters: Grey Global Group/777 Third Ave., New York, N.Y. Grey Direct Marketing Group* 10017/Phone: 212-546-2000/Fax: 212-546-1495/URL: www.grey.com Notes: Grey Direct is a marketing services agency. Top Executive: Lawrence Kimmel, chmn & CEO Traditional agencies Headquarters: Grey Direct Marketing Group / 777 Third Ave., New Grey Worldwide* York, N.Y. 10017 / Phone: (212) 537-3700 / Fax: (212) 537-3739 / URL: Agency totals www.greydirect.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $586.0 $594.1 -1.4 Grey Interactive* U.S...... $229.4 $216.2 6.1 Notes: Grey Interactive is Grey Worldwide’s brand for its multiple Non-U.S...... $356.6 $377.9 -5.6 interactive offerings. Notes: Grey Worldwide U.S. agency brand includes the Grey shops in Top Executive: Norman Lehoullier, mg dir New York, Los Angeles and San Francisco and an international network Headquarters: Grey Interactive / 111 Fifth Ave., New York, N.Y. of offices in 159 cities in 90 countries. In 2002, Grey closed its Fort 10003 / Phone: (212) 420-5100 / URL: www.grey.com Worth office when it lost the Dairy Queen account for Texas (it retained the account elsewhere). Grey established a “village” system J. Brown/LMC Group* within its New York office, each with three managing partners and Notes: J. Brown/LMC Group is a co-marketing subsidiary of Grey. three disciplines—creative, brand planning and account management. Top Executive: Jon Kramer, CEO The “villages” are True Grey, Sticky Grey, Fresh Grey, Buzz Grey, Headquarters: J. Brown/LMC Group / 1010 Washington Blvd., Healthy Grey, Earl Grey, darkGrey, Platinum Grey and Ericsson/Fina. Stamford, Conn. 06901 / Phone: (203) 352-0600 / Fax: (203) 352-0798 / The village system is designed to promote a collaborative working URL: www.jbrown.com environment that leads to high quality creative output, says Grey. At the end of 2002, Procter & Gamble shifted to Grey several accounts held at D’Arcy Masius Benton & Bowles and Arnold McGrath after Healthcare agencies D’Arcy’s parent, Publicis Groupe, scuttled the agency network. From Grey Global Healthcare* D’Arcy, Grey got Torengos snacks and from Arnold McGrath it gained Agency totals Zest soap. Grey draws about 9% of its revenue from P&G. It has been Revenue ($ in millions) 2002 2001 % chg a P&G agency for 42 years. Overseas, Grey named Eduardo Arrocha the Worldwide ...... $96.6 $91.0 6.1 president and regional manager of Latin America (he was formerly U.S...... $63.0 $58.2 8.4 CEO of Grey Argentina), and Simon Holt, regional director Asia Pacific Non-U.S...... $33.5 $32.9 2.1 and Grey Synchronized Partners, the latter a new global unit that Notes: Grey Global Healthcare is an Ad Age construct and represents aligns the marketing services companies G2, Grey Direct and Grey the estimated totals of Grey Global’s healthcare marketing operations. Interactive under one global umbrella. Grey Worldwide London added more healthcare expertise by acquiring PTK Healthcare in 2002. Grey Healthcare Group* Top Executive: Steve Blamer, pres & CEO-Grey Worldwide & NY Notes: Grey Healthcare Group is a consolidation of multiple health- Headquarters: Grey Worldwide / 777 Third Ave., New York, N.Y. care marketing operations: GHG Advertising, New York; International 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1495 / URL: Meetings & Science, Stamford, Conn.; Phase V (medical education and www.grey.com market conditioning), New York; Phase V Canada, Montreal; GCI Healthcare (PR), New York; Consumer Health Sciences (DTP/DTC WING Latino Group* healthcare data research), Princeton, N.J.; and OnCall (contract sales), Agency totals Cincinnati. Revenue ($ in millions) 2002 2001 % chg Top Executive: Lynn O’Connor Vos, CEO U.S...... $7.5 $6.8 10.7 Headquarters: Grey Healthcare Group / 114 Fifth Ave., New York, Notes: Wing Latino Group brings into one shop the Grey units creating N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL: campaigns to reach Spanish-speaking consumers in the U.S., Puerto Rico www.ghgroup.com and Latin America. It has offices in New York, Los Angeles and San Juan. Top Executive: Jackie Bird, pres & CEO Media specialist agencies Headquarters: WING Latino Group / 270 Munoz Rivera Ave., 3rd fl., San Juan, Puerto Rico 00918 / Phone: (787) 282-9000 / Fax: (787) 282- MediaCom 9040 / URL: www.winglatino.com Media company totals Billings ($ in billions) 2002 2001 % chg Worldwide ...... $12.35 10.95 12.8 Integrated marketing agencies U.S...... $4.20 3.62 16.1 Grey Global Integrated Marketing* Non-U.S...... $8.15 7.33 11.2 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... 420 439 -4.3 Worldwide ...... $252.8 $279.4 -9.5 Notes: MediaCom, the unbundled media specialist company of Grey U.S...... $131.0 $137.8 -4.9 Worldwide that generates more of its billings activity from non-Grey Non-U.S...... $121.7 $141.6 -14.0 AOR accounts, gained new worldwide CEO Alexander Schmidt-Vogel AgencyReport April 21, 2003 | Advertising Age |9 in April 2002 when Alec Gerster left to become CEO at Initiative agency with which it has had an informal association for the past 15 Media. Mr. Schmidt-Vogel is based at MediaCom Europe headquarters, years (MJW has provided local marketing activities for several Japanese Duesseldorf. At the same time, the North America operations promot- clients of Hakuhodo). The agency changed its name to MJW Hakuhodo. ed Dene Callas and Jon Mandel, both co-managing directors, to co- Hakuhodo’s three agencies in Taiwan consolidated into Taipei CEOs. Worldwide MediaCom employs 2,500. Figures are from Recma Hakuhodo. Institute. Top executive: Toshio Miyagawa, pres & CEO Top Executive: Alexander Schmidt-Vogel, CEO-ww Headquarters: Hakuhodo / 3-4-1, Shibaura, Minato-ku, Tokyo, 108- Headquarters: MediaCom / 777 Third Ave., New York, NY 10017 / 8088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL: Phone: (212) 546-2100 / Fax: (212) 508-4386 / URL: www.hakuhodo.co.jp www.mediacom.com Traditional agencies Public relations agency Hakuhodo Advertising America GCI/APCO Agency totals Notes: GCI/APCO is the public relations unit of Grey Global Group. Revenue ($ in millions) 2002 2001 % chg Top Executive: Robert Feldman, pres & CEO-GCI Group U.S...... $1.3 $1.6 -14.8 Headquarters: GCI/APCO / 777 Third Ave., New York, N.Y. 10017 / Employees 2002 2001 % chg Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com U.S...... 17 17 0.0 Notes: Hakuhodo Advertising America, a subsidiary of Hakuhodo in Tokyo, has a full-service office in New York and a field office in San 8 Hakuhodo Diego. Revenue ($ in millions) 2002 2001 % chg Top Executive: Koichiro Yabuki, pres Worldwide ...... $860.8 $870.7 -1.1 Headquarters: Hakuhodo Advertising America / 3 Park Ave., 31st fl., U.S...... $1.3 $1.6 -14.8 New York, N.Y. 10016 / Phone: (212) 684-7000 / Fax: (212) 684-2801 / Non-U.S...... $859.5 $869.2 -1.1 URL: www.hakuhodo.co.jp Employees 2002 2001 % chg Worldwide ...... 4,322 4,135 4.5 U.S...... 17 17 0.0 6 Havas Non-U.S...... 4,305 4,118 4.5 Revenue ($ in millions) 2002 2001 % chg Offices 2002 2001 % chg Worldwide ...... $1,841.6 $2,042.5 -9.8 Worldwide ...... 48 40 20.0 U.S...... $804.5 $878.6 -8.4 U.S...... 1 2 -50.0 Non-U.S...... $1,037.1 $1,163.9 -10.9 Non-U.S...... 47 38 23.7 Notes: Havas dropped “Advertising” from its name at its annual Notes: Hakuhodo and fellow Japanese ad organizations, Daiko shareholders meeting in May 2002 because it had grown from largely Advertising and Yomiko Advertising, in December 2002 agreed to an ad agency into a company that crossed multiple communications establish a joint holding company called Hakuhodo DY Holdings to disciplines. Havas has three principal operating units, Euro RSCG integrate their business operations. Full integration is expected this Worldwide, New York, Arnold Worldwide Partners, Boston and MPG, October. Each agency will be a wholly-owned subsidiary of the holding New York and Barcelona. Unlike past reports, Euro RSCG Worldwide is company and retain their current names. The intent of the agencies is not listed in this report because it is a consolidated agency network and to take the holding company public as soon as possible. A newly- Ad Age has not provided such consolidated data on any networks this formed media specialist company will be a fourth fully-owned element year. In the U.S., Euro RSCG Worldwide is represented by its two oper- of the holding company. The three ad organizations created the media ating halves: Euro RSCG MVBMS Partners, New York, and Euro specialist unit in October 2001, merging their planning and buying RSCG Tatham Partners, Chicago. Havas disbanded its Diversified operations. In a separate agreement, ad organization Asahi Advertising Agencies Group in 2001 by redistributing most of its 70 companies into turned over its broadcast media buying to Hakuhodo in April 2002, to the other operating units. In a move designed to restructure its debt and take advantage of economies of scale. The two agencies remain totally support future acquisitions by its agency networks, Havas issued $320 separate otherwise. Hakuhodo went on a buying binge in 2002. In million in bonds on the French stock exchange in May 2002. Bob Europe, Hakuhodo agreed to purchase 30% of full-service ad agency Schmetterer, chairman & CEO of Euro RSCG Worldwide, was named Damm GmbH, Frankfurt, and bought 49% of Mustoe Merriman Levy, president and chief operating officer of Havas. He and Havas Chairman a U.K. ad agency that took over all the business of agency Hakuhodo & CEO Alain de Pouzilhac operate as “office of the CEO” for Havas. U.K. Through its European affiliate, Groupe NexusH, Hakuhodo MPG acquired the Frankfurt-based independent media agency, acquired 34% of Duvoux Roesch et Associes, part of Agence 154. Group Schmitter Media Agentur. Schmitter will be integrated into MPG. The Nexus/H subsidiary Nexus/H France is expected to be merged into new agency will be known as MPG Schmitter Media-Agentur GmbH Agence 154. In Asia, Hakuhodo bought 25% of Shanghai Advertising & Co. KG. After rival ad organization Publicis Groupe shuttered (it had operated a 50/50 joint venture with Shanghai since 1996). WPP D’Arcy Masius Benton & Bowles in the fourth quarter of 2002 and Group also owns 25% of the shop and Shanghai East Best redistributed the Procter & Gamble business to its remaining three net- International, a Chinese trading firm, owns the rest. Hakuhodo bought works, P&G dropped its number of roster shops, including Arnold 50% of Percept Advertising, a Mumbai agency with 11 Indian offices McGrath (now Arnold Worldwide/New York). The year 2002 has been and five affiliated agencies in India and Dubai. Hakuhodo gained 43.6% a challenge for Havas. Organic growth in revenue dropped 5.8% in of comON21, a South Korean ad agency founded in 2000. Already in euros, due primarily to softening economic conditions in Europe and to South Korea, Hakuhodo and Seoul-based Cheil Communications oper- reduced marketing services activity primarily in the fourth quarter, the ate the joint venture Hakuhodo Cheil, established in 1999. Hakuhodo quarter affected by client project postponement because of the looming also acquired 60% of Morris Johnston Walpole, an Australian ad war in the Middle East. Also contributing to the slowdown in organic AgencyReport April 21, 2003 | Advertising Age |10 growth was the virtual halt in MCI WorldCom advertising after the Top Executive: Michael Shinall, CEO disclosure of its accounting irregularities, and a precipitous drop in rev- Headquarters: Euro RSCG Meridian / 274 Riverside Ave., Westport, enue from Europe and the company’s marketing services businesses. Conn. 06880 / Phone: (203) 221-8033 / Fax: (203) 221-8313 / URL: Havas employs 18,700 in 300 shops in 65 countries. www.meridianconsulting.com Top executive: Alain de Pouzilhac, chmn Headquarters: Havas / 2 allee de Longchamp, Suresnes, France Euro RSCG Worldwide* F92281 / Phone: 33-1-58-47-90-00 / Fax: 33-1-58-47-99-99 / URL: Agency totals www.havas.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $969.2 $1,072.5 -9.6 Traditional agencies U.S...... $228.7 $233.3 -2.0 Archibald Ingall Stretton Non U.S...... $740.5 $839.2 -11.8 Notes: Euro RSCG Worldwide is the sum of EuroRSCG MVBMS Notes: Archibald Ingall Stretton is a four-year-old creative agency in Partners, Euro RSCG Tatham Partners and the network’s estimated London. international revenue. Top Executive: Stuart Archibald, ptnr Top Executive: Headquarters: Archibald Ingall Stretton / Berners House, 47-48 Robert Schmetterer, chmn & CEO Headquarters: Berners St., London, United Kingdom W1T 3NF / Phone: 44-207-467- Euro RSCG Worldwide / 350 Hudson St., New York, 6100 / Fax: 44-207-467-6101 / URL: www.archibaldingallstretton.com N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: www.eurorscg.com Arnold Worldwide* Agency totals Euro RSCG MVBMS Partners* Revenue ($ in millions) 2002 2001 % chg Agency totals Worldwide ...... $207.6 $228.3 -9.1 Revenue ($ in millions) 2002 2001 % chg $161.8 $165.0 -1.9 U.S...... $105.6 $111.5 -5.3 U.S...... Non-U.S...... $102.0 $116.8 -12.7 Notes: Euro RSCG MVBMS Partners is a newly created division of Employees 2002 2001 % chg Euro RSCG Worldwide that encompasses the New York agency U.S...... 888 NA NA MVBMS, Euro RSCG Devon Direct (direct marketing) Euro RSCG Notes: Arnold Worldwide in October 2002 gained some large accounts Meridian (management consulting), Euro RSCG Circle (interactive), and 30 staffers at its McLean, Va., office when Panoramic Euro RSCG Middleberg (PR), Euro RSCG MVBMS Hispanic, and Euro Communications closed Earle Palmer Brown after Panoramic lost its RSCG ASL, a Mineola, N.Y., direct marketer utilizing student listings. funding from 50.5% owner PubliGroupe, of Switzerland. Arnold negoti- Revenue is the advertising component only from MVBMS and its ated to merge EPB’s New York office into its New York operation, but no Hispanic unit. Top Executive: deal was struck and EPB essentially dissolved. Charlie Jones, president of Ron Berger, CEO & chief creative officer Headquarters: EPB Bethesda, joined Arnold as exec VP-operations, and Woody Kay Euro RSCG MVBMS Partners / 350 Hudson St., New (formerly of Pagano Schenck & Kay), EPB’s executive creative director, York, N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: became exec VP & chief creative officer. Arnold McGrath lost its Procter www.eurorscg.com & Gamble Co. accounts—Bounty, Zest and Ace (European)—at year-end when P&G realigned its business among its agencies following the clo- Euro RSCG Tatham Partners* sure by Publicis Groupe of D’Arcy Masius Benton & Bowles, a big P&G Agency totals roster agency. Measured spending on its P&G business in the U.S. was Revenue ($ in millions) 2002 2001 % chg $81.2 million. The agency then changed its name to Arnold U.S...... $66.9 $68.3 -2.0 Worldwide/New York. Its Chairman & CEO Pat McGrath retired at the Notes: Euro RSCG Tatham Partners includes Euro RSCG Tatham & end of the year and President Mary Baglivo assumed his duties. Ms. Partners/Chicago, Euro RSCG DSW Interaction (largely interactive), Baglivo had been CEO at Panoramic until the summer of 2002. Arnold Salt Lake City, Euro RSCG Impact (direct marketing), Atlanta, Euro closed its San Francisco office in June 2002 citing the weak ad climate. RSCG Tyee MCM (direct marketing TV), Portland, Ore., and Carlsbad, The shop was formerly Ingalls Moranville, purchased by Arnold in 1999. Calif., and Euro RSCG Tatham PR, Chicago. The traditional advertising Vickers & Benson Arnold, Toronto, was renamed Arnold Worldwide components of this unit are Tatham and DSW, formerly Dahlin Smith Canada this year. Arnold’s media department has become part of MPG White. USA, the Havas media unit, and was renamed ArnoldMPG. Top Executive: Gary C. Epstein, CEO Top Executive: Francis J. Kelly III, pres & chief operating officer Headquarters: Euro RSCG Tatham Partners / 36 E. Grand Ave., Headquarters: Arnold Worldwide / 101 Huntington Ave., Boston, Chicago, Ill. 60611-3506 / Phone: (312) 337-4400 / Fax: (312) 337-5930 / Mass. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8004 / URL: URL: www.tathampartners.com www.arnoldworldwide.com McKinney & Silver* Euro RSCG Meridian* Agency totals Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... $12.1 $13.3 -8.6 U.S...... $7.6 $9.2 -17.2 Notes: McKinney & Silver, a traditional ad agency with offices in Employees 2002 2001 % chg Raleigh, N.C., and Fort Lauderdale, Fla., was purchase by Havas in early U.S...... 34 35 -2.9 2002. McKinney & Silver is preparing to make agency division Notes: Euro RSCG Meridian is a strategic marketing and sales con- McKinney Communications Group a stand-alone, multi-faceted PR sulting agency. unit. Michael Draznin has been named to the dual role of senior VP & AgencyReport April 21, 2003 | Advertising Age |11 managing director of McKinney Communications Group and manag- Top Executive: John Dahlin, pres ing director, McKinney-brand Marketing, both new positions. Headquarters: Euro RSCG Interaction / 4 Triad Center, ste. 400, Salt McKinney & Silver will relocate its offices to the American Tobacco Lake City, Utah 84180 / Phone: (801) 245-1000 / Fax: (801) 245-1100 / Campus in the Bull Durham district of downtown Durham in spring URL: www.eurorscg-tathampartners.com 2004. Top Executive: Brad Brinegar, CEO Euro RSCG Middleberg* Headquarters: McKinney & Silver / 333 Corporate Plaza, Raleigh, Notes: Euro RSCG Middleberg is a PR agency that has a large inter- N.C. 27601 / Phone: (919) 828-0691 / Fax: (919) 821-5122 / URL: active component, Middleberg 121. www.mckinney-silver.com Top Executive: Don Middleberg, chmn & CEO Headquarters: Euro RSCG Middleberg / 102 Madison Ave., New Integrated marketing agencies York, N.Y. 10016 / Phone: (212) 699-2500 / Fax: (212) 699-2599 / URL: Havas Integrated Marketing* www.middleberg.com Agency totals Revenue ($ in millions) 2002 2001 % chg Euro RSCG Tyee MCM* Worldwide ...... $456.4 $544.8 -16.2 Notes: Tyee Euro RSCG is a direct marketing agency specializing in U.S...... $297.6 $353.7 -15.9 infomercial production. It became part of Euro RSCG in 2000. $158.9 $191.1 -16.9 Non-U.S...... Top Executive: Spencer J. Brown, CEO Notes: Havas Integrated Marketing is an Ad Age construct and repre- Headquarters: Euro RSCG Tyee MCM / 513 NW 13th Ave., sents the estimated totals of Havas’ direct marketing, sales promotion Portland, Ore. 97209 / Phone: (503) 228-5555 / Fax: (503) 228-0560 / and interactive operations. URL: www.eurorscg-tyeemcm.com Arnold Worldwide Integrated Solutions* Healthcare agencies Notes: This division of Arnold was formed in 2001. It is largely a divi- sion for direct marketing, sales promotion and interactive at the Arnold Havas Healthcare* brand. Agency totals Top Executive: Karen Driscoll, exec VP & mg ptnr Revenue ($ in millions) 2002 2001 % chg $91.1 $91.5 -0.5 Headquarters: Arnold Worldwide Integrated Solutions / 101 Worldwide ...... Huntington Ave., Boston, Mass. 02199 / Phone: (617) 587-8000 / Fax: U.S...... $91.0 $91.4 -0.4 (617) 587-8008 / URL: www.arn.com Non-U.S...... $0.1 $0.1 -10.9 Notes: Havas Healthcare is an Ad Age construct and represents the Brann Worldwide* estimated totals of Havas’ healthcare marketing operations. Notes: Brann Worldwide is a direct marketing agency network operat- ing out of seven North American and four European cities. Euro RSCG Life Becker* Top Executive: David Finkel, CEO Notes: Euro RSCG Life Becker is a healthcare shop that includes Headquarters: Brann Worldwide / 241 Danbury Rd., Wilton, Conn. four medical education units, three strategic marketing operations, 06897 / Phone: (203) 834-6900 / Fax: (203) 834-7000 / URL: and individual units focused on direct-to-consumer and direct-to- www.brann.com patient marketing, branding, pharmaceutical consulting and oncolo- gy marketing. Euro RSCG Devon Direct* Top Executive: Sander A. Flaum, CEO Notes: Devon Direct is a direct marketing agency with a strong pres- Headquarters: Euro RSCG Life Becker / 75 Ninth Ave., New York, ence in interactive. N.Y. 10011 / Phone: (212) 299-5000 / Fax: (212) 299-5050 / URL: Top Executive: Ronald D. Greene, CEO www.beckernet.com Headquarters: Euro RSCG Devon Direct / 200 Berwyn Park, Berwyn, Pa. 19312 / Phone: (610) 644-0333 / Fax: (610) 651-2671 / URL: Euro RSCG Life LM&P* www.devondirect.com Notes: Euro RSCG Life LM&P is a consolidation of lead medical shop Lally, McFarland & Pantello, Nethod (Internet-based), Managed EDGE Euro RSCG Impact* (consultancy), PResence (PR), PeerMed (medical education) and Sales Notes: Euro RSCG Impact is a buzz/guerilla marketing unit specializ- Machine (sales materials). ing in strategic development and the execution of integrated promo- Top Executive: Ronald G. Pantello, CEO tional campaigns. It was purchased by Euro RSCG Worldwide in 2001. Headquarters: Euro RSCG Life LM&P / 200 Madison Ave., New In January 2002, sister agency Bounty SCA Worldwide was merged York, N.Y. 10016 / Phone: (212) 532-1000 / Fax: (212) 213-0449 / URL: into its operations. www.lally.com Top Executive: Jeff Lamkin, CEO Headquarters: Euro RSCG Impact / 6991 Peachtree Industrial Blvd., Lena Chow Euro RSCG* Norcross, Ga. 30092 / Phone: (770) 263-0500 / Fax: (770) 263-0810 / Notes: Lena Chow Euro RSCG is a healthcare shop focusing on URL: www.eurorscg-tathampartners.com biotechnology. Top Executive: Lena Chow, pres Euro RSCG Interaction* Headquarters: Lena Chow Euro RSCG / 248 Homer Ave., Palo Alto, Notes: Euro RSCG Interaction is an interactive network of agencies Calif. 94301 / Phone: (650) 324-3580 / Fax: (650) 324-4728 / URL: that create, implement and manage interactive solutions. www.lenachow.com AgencyReport April 21, 2003 | Advertising Age |12

Employees 2002 2001 % chg Media specialist agencies U.S...... 27 61 -55.7 MPG Notes: Citigate Albert Frank is a financial and corporate advertising Media company totals agency. Billings ($ in billions) 2002 2001 % chg Top Executive: John Quartararo, mg dir Worldwide ...... $8.55 $8.31 2.9 Headquarters: Citigate Albert Frank / 850 Third Ave., New York, N.Y. 2.85 $3.33 -13.5 U.S...... $ 10022 / Phone: (212) 508-3400 / Fax: (212) 508-3544 / URL: www.citi- 5.70 $5.07 12.4 Non-U.S...... $ gate-usa.com Employees 2002 2001 % chg U.S...... 425 449 -5.3 Notes: MPG is the media specialist operation of Havas. In this report, 2 Interpublic Group of Cos. MPG’s media billings previously included in Havas’ individual agencies Revenue ($ in millions) 2002 2001 % chg are now included only at the MPG level. In early 2002, MPG purchased Worldwide ...... $6,203.6 $6,791.3 -8.7 Schmitter Media Agentur, Frankfurt, Germany, and merged it into its U.S...... $3,491.1 $3,879.0 -10.0 operation as MPG Schmitter Media-Agentur. MPG divisions include Non-U.S...... $2,712.5 $2,912.3 -6.9 Media Planning, ArnoldMPG, Media Contacts (interactive media buying Notes: Interpublic Group of Cos. is a holding company for four and planning), Media Planning Diversity (multicultural media planning agency/marketing communications groups: McCann-Erickson and buying) and Media Planning Direct. In January 2003, the media Worldwide, Lowe (The Partnership), FCB Group and Advanced division at Arnold Worldwide was integrated with MPG and renamed Marketing Services. Agency Campbell-Ewald Co. remains outside these ArnoldMPG. Figures are from Recma Institute. groups, which were formed as part of Interpublic’s reorganization fol- Top Executive: Jim Rose, CEO-MPG USA lowing its 2001 acquisition of True North Communications. In an exec- Headquarters: MPG / 195 Broadway, New York, N.Y. 10007 / Phone: utive shake-up at Interpublic this February, David Bell, Interpublic vice (646) 587-5000 / Fax: (646) 587-5005 / URL: www.mpg.com chairman and former chairman & CEO of True North Communications, succeeded John J. Dooner as chairman & CEO of Interpublic. Mr. Dooner was bumped down to chairman & CEO of 13 Incepta Group McCann-Erickson WorldGroup, a position he held from 1995 to 2000. Revenue ($ in millions) 2002 2001 % chg James R. Heekin, whose titles went to Mr. Dooner, was fired. The shake- Worldwide ...... $240.9 $248.4 -3.0 up followed a spate of bad news that gripped the holding company since U.S...... $70.1 $69.7 0.6 late 2002: The restatement of earnings each of the year’s last two quar- Non-U.S...... $170.8 $178.7 -4.4 ters because of account irregularities discovered primarily at McCann- Employees 2002 2001 % chg Erickson’s European operation; a formal investigation by the Securities Worldwide ...... 2,150 2,100 2.4 and Exchange Commission launched in January 2003 related to finan- U.S...... 427 365 17.0 cial results from 1997 to 2002; operational and financial problems that Non-U.S...... 1,723 1,735 -0.7 have dropped Interpublic’s credit rating; organic growth in revenue that Offices 2002 2001 % chg fell 7.7%. This February, Interpublic renegotiated its loan agreements, Worldwide ...... 71 64 10.9 giving the ad organization more time to pay down debt estimated at U.S...... 18 13 38.5 $2.9 billion. Under the agreement, Interpublic will eliminate its quar- Non-U.S...... 53 51 3.9 terly dividend, at least in the short-term, and its domestic subsidiaries Notes: Incepta, a publicly-held marketing and communications group are limited in new capital expenditures or assuming new debt. A num- with 71 offices worldwide, has four divisions: Marketing services, financial ber of restrictions will expire if Interpublic collects net proceeds of $400 and corporate PR, specialist advertising and a business and competitive million from asset sales or a capital markets transactions. The holding intelligence division called Citigate Global Intelligence & Security. company put research company NFO WorldGroup on the block and Advertising represents about 20% of its gross profit, and its leading U.S. could sell Interpublic’s loss-plagued Octagon Worldwide. Octagon ad agency is Citigate Albert Frank. Marketing services represents 30% includes the U.K.-based Octagon Motorsports unit that posted a loss of and PR 50%. In 2002, Incepta created New York-based Citigate Financial $70.2 million in 2002 on a drop in revenue of 18.8% to $92.7 million. Intelligence, an investor relations, market intelligence, data and analytics Octagon harbors a losing German soccer team, a go-cart track in Hong firm that absorbed Citigate Dewe Rogerson operations in New York, New Kong shuttered in 2002, and Brands Hatch Leisure, a motor speedway Jersey and Tokyo. Incepta this March paid $12 million to Citigate Sard operator that run Brands Hatch racing school and track and a several Verbinnen, a U.S.-based strategic corporate, financial and crisis communi- U.K. tracks for autos and motor bikes. The ‘90s buying binge that led cations consultancy, which it bought in 2000 on earn-out terms based on companies to focus on growth “rather than on core competencies, led us the financial performance of CSV in three years. Rather than pay the astray,” Mr. Dooner said publicly in December. Mr. Bell, in his first earn-out in all stock as planned, Incepta opted for the cash payment. It also statement to the financial community as chairman & CEO, said he issued 55 million new shares of Incepta in March to help pay the earn-out. would focus on Interpublic’s balance sheet, improve and increase mar- Top executive: Richard Nichols, chief exec gins and organic growth, but indicated a turnaround wouldn’t come Headquarters: Incepta Group/3 London Wall Bldgs., London Wall, quickly. Revenue is expected to be down in 2003 from 1-4% vs. 2002, London, United Kingdom EC2M 5SY/Phone: 44-207-638-9571/Fax: he said. Cost-cutting measures at Interpublic have included the 44-207-282-8030/URL: www.incepta.com announced merging of Bozell, New York, in the coming months with Lowe & Partners, New York, forming Lowe New York and eliminating Traditional agencies the Bozell name. In doing so, Interpublic kept the Bank of America Citigate Albert Frank account held by Bozell by shifting it to siblings Deutsch and Gotham. Agency totals Lowe & Partners is the agency of record for HSBC bank. In November Revenue ($ in millions) 2002 2001 % chg 2002, Interpublic, once a 20% owner of IconMedialab, sold its remain- U.S...... $7.1 $10.7 -33.6 ing 9% stake back to the company’s founders and their investors. AgencyReport April 21, 2003 | Advertising Age |13

IconMedialab sold to FutureBrand the assets of BrandLab in London, Top Executive: Marty Greenhouse, pres & creative dir Stockholm and Berlin in 2002. In June 2002, Interpublic acquired Media Headquarters: Berenter Greenhouse & Webster / 28 W. 23rd St., 4th First International, a New York-based media specialist company. It con- fl., New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727-5601 tinues to operate autonomously within the Partnership division. After the sale of NFO WorldGroup closes (Interpublic is expected to sell the Bozell* unit to Taylor Nelson Sofres for about $500 million), Interpublic plans Agency totals to move the remaining operations of its Advanced Marketing Services Revenue ($ in millions) 2002 2001 % chg unit into its other units. Interpublic traded at a high of $34.98 in 2002, U.S...... $39.4 $68.1 -42.1 but its stock dropped to the $7-range in mid-March this year. Notes: Bozell, a traditional agency floating under the Lowe (The Top executive: David Bell, chmn & CEO Partnership) umbrella, in February 2003 was on the verge of being Headquarters: Interpublic Group of Cos./1271 Ave. the Americas, merged by Interpublic into Lowe & Partners Worldwide. The merger 44th fl., New York, N.Y. 10020/Phone: 212-399-8000/Fax: 212-399- was being viewed in some quarters as a cost-cutting measure. Also the 8130/URL: www.interpublic.com departure in January 2003 of Tony Granger, Bozell’s highly touted executive creative director, to Saatchi & Saatchi London, could have put Traditional agencies added pressure on the merger.A multi-office Bozell came to Interpublic Accentmarketing* in its acquisition in 2001 of True North Communications. All but its Agency totals New York headquarters office were either shifted to other Interpublic Revenue ($ in millions) 2002 2001 % chg agencies in 2001 or closed. U.S...... $7.6 $7.0 8.0 Top Executive: Tom Bernardin, pres Notes: Accentmarketing is an Hispanic agency with a concentration in Headquarters: Bozell / 40 W 23rd St., New York, N.Y. 10010 / Phone: auto industry clients. The agency has offices in Miami and Detroit and (212) 727-5000 / Fax: (212) 727-5382 / URL: www.bozell.com is establishing one in Los Angeles. Accentmarketing is 49% owned by Interpublic. Campbell Mithun* Top Executive: Fernando Bonet, pres Agency totals Headquarters: Accentmarketing / 800 Douglas Rd., ste. 100, Coral Revenue ($ in millions) 2002 2001 % chg Gables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / U.S...... $95.5 $100.7 -5.2 URL: www.accentmarketing.com Employees 2002 2001 % chg U.S...... 500 NA NA Austin Kelley* Notes: Campbell Mithun is a full-service agency founded in 1933 by Agency totals Ray Mithun and “Inky” Campbell. Agency units include Campbell Revenue ($ in millions) 2002 2001 % chg Mithun Design, healthcare, KidCom, eBusiness, promotion, direct, U.S...... $8.9 $9.8 -8.6 new products and brand development and PR. Additional resources Notes: Austin Kelley, a 27-year-old ad agency, entered the McCann- and partnerships of the agency include: Cash Plus, TV program devel- Erickson network the end of 1998—the year that marked the death of opment, syndication and spot TV buying; Casanova Pendrill, Hispanic its founder, Austin Patterson Kelley. advertising; Pedersen Gesk, a package design company; and Zentropy Top Executive: Jay Shields, pres & CEO Partners, a global eCommerce integrator. Interpublic owns 80% of Headquarters: Austin Kelley / The Palisades, 5901 Peachtree Campbell Mithun. Dunwoody Rd. NE, Atlanta, Ga. 30328 / Phone: (770) 396-6666 / Fax: Top Executives: William D. Dunlap, Jr, chmn/Les Mouser, pres & CEO (770) 396-0301 / URL: www.austinkelly.com Headquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis, Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1515 / URL: Avrett, Free & Ginsberg* www.campbellmithun.com Agency totals Revenue ($ in millions) 2002 2001 % chg Campbell-Ewald* U.S...... $19.6 $19.5 0.7 Agency totals Notes: Avrett, Free & Ginsburg is an ad agency that entered Revenue ($ in millions) 2002 2001 % chg Interpublic via its acquisition of True North Communications. It is U.S...... $151.3 $155.8 -2.9 aligned with McCann-Erickson Worldwide. Employees 2002 2001 % chg Top Executive: Frank Ginsberg, chmn & CEO, creative dir U.S...... 1,255 NA NA Headquarters: Avrett, Free & Ginsberg / 800 Third Ave., 35th fl., Notes: Campbell-Ewald is a full-service ad agency that draws more New York, N.Y. 10017 / Phone: (212) 832-3800 / Fax: (212) 486-6518 / than 40% of its returns from integrated marketing functions, direct URL: www.afg-adv.com marketing, sales promotion and interactive. The agency also is a large custom publisher. Berenter Greenhouse & Webster* Top Executive: Anthony J. Hopp, chmn & CEO Agency totals Headquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren, Revenue ($ in millions) 2002 2001 % chg Mich. 48093 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / URL: U.S...... $4.1 $4.8 -12.9 www.campbell-ewald.com Notes: Berenter, Greenhouse & Webster, part of the Lowe (The Partnership) network at Interpublic, is a traditional agency focusing Carmichael Lynch* on retail advertising. Berenter became part of Interpublic with the Agency totals 2001 acquisition of Berenter’s former parent, True North Revenue ($ in millions) 2002 2001 % chg Communications. U.S...... $34.1 $33.3 2.4 AgencyReport April 21, 2003 | Advertising Age |14

Employees 2002 2001 % chg Foote, Cone & Belding Worldwide* U.S...... 249 NA NA Agency totals Notes: Carmichael Lynch, a traditional agency, resides in Lowe (The Revenue ($ in millions) 2002 2001 % chg Partnership) sector of Interpublic. Besides the advertising component at Worldwide ...... $362.3 $557.1 -35.0 the 40-year-old agency, it offers design (Carmichael Lynch Thornburn) U.S...... $176.3 $274.0 -35.7 and PR (Carmichael Lynch Spong) units. Non-U.S...... $186.0 $283.0 -34.3 Top Executive: Leland Lynch, founder & CEO Notes: Foote, Cone & Belding Worldwide is the lead agency in the FCB Headquarters: Carmichael Lynch / 800 Hennepin Ave., Minneapolis, Group within Interpublic. Founded in 1873, Foote, Cone & Belding is Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: the world’s third oldest advertising agency. Its key offices are in www.carmichaellynch.com Chicago, New York, San Francisco, Seattle and Southern California. Top Executive: Brendan Ryan, CEO Casanova Pendrill Publicidad* Headquarters: Foote, Cone & Belding Worldwide / 150 E. 42nd St., Agency totals New York, N.Y. 10017 / Phone: (212) 885-3000 / Fax: (212) 885-2803 / Revenue ($ in millions) 2002 2001 % chg URL: www.fcb.com U.S...... $9.6 $9.0 7.0 Employees 2002 2001 % chg GlobalHue* U.S...... 65 NA NA Agency totals Notes: Hispanic agency Casanova Pendrill, founded in 1984 by Paul Revenue ($ in millions) 2002 2001 % chg Casanova and Viviana Pendrill, became part of Interpublic in December U.S...... $52.5 $49.5 6.1 1999 when it sold 49% of its stock to the holding company. Mr. Employees 2002 2001 % chg Casanova is currently president. U.S...... 173 NA NA Top Executive: Paul Casanova, pres Notes: GlobalHue added Asian shop Innovasia Communications in Headquarters: Casanova Pendrill Publicidad / 333 Michelson Dr., # August 2002 after Imada Wong Communications Group, one of its 300, Irvine, Calif. 92612 / Phone: 949 474 5001 / Fax: 949 474 8424 / founding agencies, pulled out of the group earlier in the year.The other URL: www.casanova.com agencies are African-American shop Don Coleman Advertising and Hispanic agencies Montemayor & Asociados and Siboney USA. Dailey & Associates* GlobalHue has reportedly (AA, Jan. 6, 2003) been in discussions with Agency totals Interpublic to buy back its shares. Interpublic owns 49% of GlobalHue. Revenue ($ in millions) 2002 2001 % chg Top Executive: Donald L. Coleman, chmn & CEO U.S...... $55.1 $52.3 5.3 Headquarters: GlobalHue / 26555 Evergreen Rd., ste. 1700, Southfield, Employees 2002 2001 % chg Mich. 48076 / Phone: (248) 223-8900 / Fax: (248) 304-5960 / URL: U.S...... 320 NA NA www.globalhue.com Notes: Dailey, founded 34 years ago, is a traditional agency aligned under Lowe (The Partnership) at Interpublic. One of its founding part- Gotham* ners, Cliff Einstein, then a young creative director, is now chairman. Agency totals Top Executive: Cliff Einstein, chmn & CEO Revenue ($ in millions) 2002 2001 % chg Headquarters: Dailey & Associates / 8687 Melrose Ave., West U.S...... $59.0 $64.7 -8.9 Hollywood, Calif. 90069 / Phone: (310) 360-3100 / Fax: (310) 360-0810 / Notes: Gotham is a traditional agency with client concentrations in URL: www.daileyads.com beauty and fashion, personal care and finance. Gotham, founded in 1994, has shops in New York and Paris. Angotti Thomas Hedge, a Deutsch* McCann shop, was merged into Gotham in April 2000. Agency totals Top Executives: F. Stone Roberts, chmn & CEO/Larry Dunst, co-chmn Revenue ($ in millions) 2002 2001 % chg Headquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011 / U.S...... $158.2 $147.5 7.3 Phone: (212) 414-7000 / Fax: (212) 414-7095 / URL: Employees 2002 2001 % chg www.gothaminc.com U.S...... 1,011 896 12.8 Notes: Deutsch, named Advertising Age’s Agency of the Year for 2002, Hill, Holliday, Connors, Cosmopulos* opened a new office in Toronto in 2002, resulting from additional busi- Agency totals ness from client Mitsubishi Motors North America, and expanded to Revenue ($ in millions) 2002 2001 % chg Miami for Burger King. dRush, Deutsch’s three-year-old, urban-mar- U.S...... $100.9 $110.8 -8.9 keting joint venture with Russell Simmons’ company Rush Media, was Notes: Hill, Holliday, a traditional agency that annually draws a fifth shuttered in October 2002. Deutsch noted in closing dRush that of its gross income from integrated marketing, bought Frankfurt Deutsch was more interested in winning general-advertising accounts Balkind Partners, New York, in mid-2002 and folded the 70-person than in pursuing niche assignments such as youth and urban-market- brand identity and marketing communications shop into its New York ing brands. Mr. Simmons properties include Phat Farm clothing, Def office where it retained its name under president Aubrey Balkind. Hill, Jam records and magazine One World. Deutsch was acquired by Holliday has offices in New York, Boston, Ft. Lauderdale and San Interpublic in 2000. Francisco. It has been reported Hill, Holliday and Erwin-Penland, a Top Executive: Donny Deutsch, chmn & CEO Greenville, S.C.-based agency, have been discussing a possible merge Headquarters: Deutsch / 111 Eighth Ave., 14th fl., New York, N.Y. that would unite several portions of the regional Verizon Wireless 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: accounts. Hill, Holliday covers the mid-Atlantic and Northeast and E-P www.deutschinc.com the Southeast and Southern retail for Verizon. At its Fort Lauderdale AgencyReport April 21, 2003 | Advertising Age |15 office, Hill, Holliday in March 2003 started an Hispanic division, hiring Lowe New York. Tom Bernardin, Bozell president & CEO, became presi- three executives from CreatAbility, a Coral Gables-based agency that is dent & chief operating officer of Lowe New York. closing. José López-Varela, former managing director at CreatAbility, Top Executive: Paul Hammersley, CEO-U.S. was named vice president & managing director. Headquarters: Lowe & Partners Worldwide / 1 Dag Hammarskjold Top Executive: John M. Connors Jr., CEO Plaza, New York, N.Y. 10017 / Phone: (212) 605-8000 / Fax: (212) 605- Headquarters: Hill, Holliday, Connors, Cosmopulos / John Hancock 4709 / URL: www.loweworldwide.com Tower, 200 Clarendon St., Boston, Mass. 02116 / Phone: (617) 437-1600 / Fax: (617) 572-3449 / URL: www.hhcc.com Martin Agency* Agency totals Howard, Merrell & Partners* Revenue ($ in millions) 2002 2001 % chg Agency totals U.S...... $48.9 $49.1 -0.5 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg U.S...... $8.0 $8.3 -3.2 U.S...... 315 NA NA Notes: Howard Merrell is aligned with Lowe (The Partnership) with- Notes: Martin Agency, part of Lowe (The Partnership) in Interpublic, in Interpublic. The agency came to Interpublic in its acquisition of True is composed of general agency Martin Agency, Martin Direct, Martin North Communications in 2001. Interactive, Slay Public Relations and Telmark Yellow Pages. Top Executive: W.M. Merrell, chmn & CEO Top Executive: John B. Adams, Jr., chmn & CEO Headquarters: Howard, Merrell & Partners / 8521 Six Forks Rd., ste. Headquarters: Martin Agency / One Shockoe Plaza, Richmond, Va. 500, Raleigh, N.C. 27615 / Phone: (919) 848-2400 / Fax: (919) 676-1035 / 23219-4132 / Phone: (804) 698-8000 / Fax: (804) 698-8001 / URL: URL: www.merrellgroup.com www.martinagency.com

IW Group* McCann-Erickson Worldwide* Agency totals Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg $5.6 $5.3 5.7 U.S...... Worldwide ...... $1,255.5 $1,346.1 -6.7 Employees 2002 2001 % chg U.S...... $344.0 $365.3 -5.8 42 U.S...... NA NA Non-U.S...... $911.4 $980.8 -7.1 Notes: IW Group, formerly known as Imada Wong Communications Notes: McCann-Erickson, which celebrated its 100th anniversary in Group, is a multicultural, multi-ethnic full-service agency with a focus 2002, is a worldwide agency that includes offices in 130 countries. In on reaching Asian communities in the U.S. It has offices in Los Angeles, the U.S., McCann shops are located in New York, Detroit, San San Francisco and New York and is 49% owned by Interpublic. Francisco, Los Angeles, Atlanta (Fitzgerald+Co.) and Seattle (Sedgwick Top Executive: Nita Song, pres Rd.). McCann closed its Washington office in March 2002, two months Headquarters: IW Group / 633 W. Fifth St., ste. 1160, Los Angeles, after losing its US Airways client. McCann, Interpublic’s biggest unit, Calif. 90071 / Phone: (213) 622-6513 / Fax: (213) 627-4476 / URL: was a big reason why the holding company suffered an 8.9% decrease www.iwgroupinc.com in revenue in 2002 to $3.68 billion for its advertising and media sequence. The agency suffered accounting irregularities in Western Lowe & Partners Worldwide* Europe, the subsequent departure of longtime Chief Financial Officer Agency totals Sal La Greca, and the firing of Jim Heekin as CEO. Mr. Heekin was Revenue ($ in millions) 2002 2001 % chg replaced by John Dooner, who moved back into his old job at McCann Worldwide ...... $364.4 $459.9 -20.8 after he was demoted from chairman and CEO of Interpublic. U.S...... $104.0 $134.6 -22.7 Top Executive: John Dooner, chmn & CEO-McCann WorldGroup Non-U.S...... $260.3 $325.2 -19.9 Headquarters: McCann-Erickson Worldwide / 622 Third Ave., New Employees 2002 2001 % chg York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: Worldwide ...... 8,863 9,575 -7.4 www.mccann.com U.S...... 600 691 -13.2 8,263 8,884 -7.0 Non-U.S...... Mfi Entertainment Notes: Lowe & Partners Worldwide remains the backbone of the Lowe Agency totals (The Partnership) sector in Interpublic. Interpublic placed Mullen, Bozell Revenue ($ in millions) 2002 2001 % chg and Dailey & Associates under Partnership shop Lowe & Partners U.S...... $1.3 $0.9 40.5 Worldwide in September 2002. Lowe & Partners and DraftWorldwide Employees 2002 2001 % chg created an alliance in April 2003 called Lowe & Draft to jointly compete U.S...... 9 9 0.0 for clients as well as combine back-office operations in select markets. Notes: Mfi is an entertainment unit of MediaFirst International. Howard Draft, chairman and CEO of DraftWorldwide, gained the added Top Executive: Richard Kostyra, pres & CEO title of chairman of Lowe & Draft, and Jerry Judge, CEO at Lowe, New Headquarters: York, is president and CEO of the alliance. In November 2002, Lowe Mfi Entertainment / 205 Lexington Ave., New York, struck an affiliation agreement with large independent South Korean N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 686-8138 / URL: agency Grape Communications (formerly Diamond Bates Korea), Seoul, www.mediafirst.com whereby Grape will service Lowe’s multinational clients in Korea and gain access to Lowe’s global network. Bozell, New York, the last vestige Mullen* of an international network of agencies under that name, is being com- Agency totals bined with Lowe & Partners, New York, in the coming months. The Revenue ($ in millions) 2002 2001 % chg Bozell name will be stricken from the agency shingle, which will read U.S...... $71.1 $69.8 1.9 AgencyReport April 21, 2003 | Advertising Age |16

Employees 2002 2001 % chg Notes: Springer & Jacoby, 35.5% owned by Interpublic, is structured U.S...... 555 NA NA as a group of S&J agencies with partner agencies. The S&J shops Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C., include the mother agency, Springer & Jacoby, S&J Digital, S&J Media, Pittsburgh and Detroit, is part of Lowe (The Partnership) in Interpublic. S&J E-fact (brand identification) and E-fact Limited U.K. (design). Mullen removed LHC from its Mullen/LHC Winston-Salem office in Partner shops include: Elephant Seven, a six-year-old Hamburg-based 2002, ending all references to its 2001 merger with Long Haymes Carr. integrated advertising agency with offices in Berlin and Barcelona; The name change followed a string of account wins after Mullen Lucy Planning, a design branding agency in Hamburg, and Heimat, a entered the market and account losses from clients brought into the Berlin agency. S&J’s offices are in Hamburg, London, Barcelona, Berlin, marriage by LHC. Mullen won the U.S. Department of Defense’s Paris, Milan and Vienna. S&J also owns equity in Colnaghi & Manciani, Manpower Data Center Joint Recruitment Advertising Program Milan, a two-year-old agency that handles DaimlerChrysler’s Italian (JRAP) business and hired Colette Phillips Communications, Boston, to account. S&J is a major DaimlerChrysler agency. Founded in 1979, S&J assist in the work. Colette Phillips is a Boston PR and marketing com- came into Interpublic through the holding company’s acquisition of munications company. True North Communications in 2001. S&J figures were obtained from Top Executive: Joe Grimaldi, CEO a GWA listing of agencies in Germany. Headquarters: Mullen / 36 Essex St., Wenham, Mass. 02116 / Phone: Top Executives: Ronald Boenigk, CEO/Holger Uhlhorn, CEO (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com Headquarters: Springer & Jacoby Group / Poststr. 14-16, Hamburg, Germany D-20354 / Phone: 49-40-35603-0 / Fax: 49-40-35603-344 / Nationwide Advertising Services* URL: www.sj.com Agency totals Revenue ($ in millions) 2002 2001 % chg Suissa Miller* U.S...... $29.2 $34.4 -15.0 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg $35.0 $38.4 -9.0 U.S...... 350 NA NA U.S...... Employees 2002 2001 % chg Notes: Nationwide, founded in 1947, is a recruitment agency. It was U.S...... 107 114 -6.1 bought by McCann-Erickson in June 2000. Notes: Top Executive: John W. Graham, CEO Suissa Miller is part of Lowe (The Partnership). Interpublic owns 80% of Suissa Miller. The shop is run by two former Procter & Headquarters: Nationwide Advertising Services / One Infinity Gamble Co. brand managers. Corporate Center Dr., 10500 Antenucci Blvd., Cleveland, Ohio 44125 / Top Executive: Bruce Miller, pres Phone: (216) 478-0300 / Fax: (216) 468-8115 / URL: www.hrads.com Headquarters: Suissa Miller / 11601 Wilshire Blvd., Los Angeles, Calif. 90025 / Phone: (310) 392-9666 / Fax: (310) 479-8581 / URL: Promoseven Network www.suissamiller.com Agency totals Revenue ($ in millions) 2002 2001 % chg Temerlin McClain* International ...... $43.8 $40.3 8.8 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg International ...... 851 800 6.4 U.S...... $58.9 $64.7 -8.9 Notes: Fortune Promoseven, 40% owned by McCann-Erickson Notes: Temerlin McClain, a traditional agency, gained McCann offices in Worldwide, is a network of 19 agencies in the Middle East and North Austin, Dallas, Houston and New Orleans when it became part of the Africa that fully owns all but its Saudi Arabian shop, Dynamics, which McCann-Erickson network in 2001. The agency owns Launch Partnership, is 40% owned. Promoseven has begun to unbundle its media into the Dallas, an incubator for start-ups founded in early 2002. Much of Launch’s newly established Universal Media 7. revenue comes in the form of stock from its largely dot-com clientel. Top Executive: Akram Rachad Miknas, pres & CEO Top Executive: David Lyon, pres Headquarters: Promoseven Network / P.O. Box 5989, Manama, Headquarters: Temerlin McClain / 6555 Sierra Dr., Irving, Texas Bahrain / Phone: 973-225-148 / Fax: 973-224-004 / URL: www.promo- 75039 / Phone: (972) 556-1100 / Fax: (972) 830-2683 / URL: seven.com www.temerlinmcclain.com Tierney DeGregorio* Siboney USA* Agency totals Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... $14.4 $15.9 -9.0 U.S...... $4.3 $4.0 7.5 Employees 2002 2001 % chg Notes: Siboney USA is an Hispanic shop with offices in Miami and U.S...... 136 NA NA New York. In 2001, it sold its Dallas and Los Angeles offices to Publicis Notes: Tierney DeGregorio is the advertising division of Tierney Sanchez & Levitan. Interpublic owns 40% of the agency. Communications. Other units include Tierney Public Relations, direct Top Executive: Jose M. Cubas, chmn & CEO response, interactive, public affairs, media and research. Headquartered Headquarters: Siboney USA / 1401 Brickell Ave., ste. 1100, Miami, in Philadelphia, the agency maintains offices in Harrisburg, Pa., and Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 Cherry Hill, N.J. Tierney was part of True North Communications when it was acquired by Interpublic in 2001. Springer & Jacoby Group* Top Executive: Scott Franks, CEO Agency totals Headquarters: Tierney DeGregorio / 200 S. Broad St., Philadelphia, Revenue ($ in millions) 2002 2001 % chg Pa. 19102 / Phone: (215) 790-4100 / Fax: (215) 790-4299 / URL: International ...... $63.6 $61.7 3.0 www.tierneyagency.com AgencyReport April 21, 2003 | Advertising Age |17 Integrated marketing agencies Hacker Group* Notes: Hacker Group specializes in direct marketing, especially direct Interpublic Integrated Marketing* mail and emarketing both on an online and interactive basis. Agency totals Top Executive: Spyro Kourtis, pres Revenue ($ in millions) 2002 2001 % chg Headquarters: Hacker Group / 1110 112th Ave. NE, ste. 200, Worldwide ...... $903.7 $1,058.7 -14.6 Bellevue, Wash. 98004-4504 / Phone: (425) 454-8556 / Fax: (425) 455- $601.0 $706.0 -14.9 U.S...... 5694 / URL: www.hackergroup.com Non-U.S...... $302.7 $352.7 -14.2 Notes: Interpublic Integrated Marketing is an Ad Age construct and represents the estimated totals of Interpublic’s direct marketing, sales Jack Morton Worldwide promotion and interactive operations. Notes: Jack Morton Co. is an experiential marketing communications company. Experiential marketing at Jack Morton includes meetings and events, training, exhibits, environmental design and interactive media. Botsford Group* Most of the company’s operations are business-to-business. Notes: Botsford Group is a sales promotion agency. Top Executive: Josh McCall, CEO Top Executive: David Botsford, pres Headquarters: Jack Morton Worldwide / 498 Seventh Ave., New Headquarters: Botsford Group / 3060 Peachtree Rd. NW, ste. 500, York, N.Y. 10018 / Phone: (212) 727-0400 / Fax: (212) 401-7010 / URL: Atlanta, Ga. 30305 / Phone: (404) 266-7500 / Fax: (404) 237-8806 / www.jackmorton.com URL: www.botsfordgroup.com Marketing Drive Worldwide Bozell Yellow Pages Notes: Marketing Drive is an integrated marketing agency. It was cre- Notes: Bozell Yellow Pages includes returns from five U.S. offices. ated in 1999 out of sales promotion agencies Market Growth Resources, About 10% of its media are placed on the Internet. Bozell Yellow Pages McCracken Brooks and Wells Marketing. Impact and Event became part of the Partnership sector within Interpublic following Management and Promotions joined the company in May 2000. Interpublic’s realignment at mid-year 2001. Marketing Drive has nine offices in North America, in addition to Top Executive: Dawn Ciers, pres offices in Latin America, Europe and Australia. Headquarters: Bozell Yellow Pages / 201 Littleton Rd., Morris Plains, Top Executive: Dean Buresh, CEO N.J. 07950 / Phone: (973) 984-3355 / Fax: (973) 984-1722 / URL: Headquarters: Marketing Drive Worldwide / 372 Danbury Rd., www.bozell.com Wilton, Conn. 06897 / Phone: (203) 761-9125 / Fax: (203) 762-1719 / URL: www.marketingdrive.com DraftWorldwide* Notes: DraftWorldwide is a global integrated marketing communica- Modem Media tions network with 60 offices in 29 countries. Its subsidiaries include: D.L. Agency totals Blair, sweepstakes, games, contests, and fulfillment; Vogt-Wein, integrat- Revenue ($ in millions) 2002 2001 % chg ed marketing communications; Capita Technologies, business strategy, Worldwide ...... $70.1 $97.1 -27.8 Web enablement, and systems and supply chain integration services, and U.S...... $56.9 $71.1 -19.9 Sloan Group, promotional and creative marketing services for the youth, Non-U.S...... $13.2 $26.0 -49.2 entertainment and technology industries. In January 2003, Employees 2002 2001 % chg DraftWorldwide acquired Idea Azione, a Milan promotional marketing Worldwide ...... 312 922 -66.2 agency, and it was merged into DraftWorldwide Italy. Lowe Live, London, Notes: Modem Media, founded in 1987, is a publicly-held interactive a relationship-marketing agency, was merged into DraftWorldwide in marketing strategy and services company 43% owned by Interpublic. June 2002, and the merged unit was renamed DraftWorldwide London, In September 2001 the agency shuttered its New York office, and in the part of DraftWorldwide U.K. (which also includes agencies in Oxford and third quarter of 2002, began a global restructuring plan that included in Edinburgh, Scotland). Database People, Singapore, was acquired in the closure of offices in Toronto, Munich and Hong Kong, offices that 2002. It specializes in the development of database solutions for customer CEO Marc Particelli called “under-scale operations.” At the same time, relationship management, data-driven marketing programs and e-mar- the agency cut staff in most of its offices and reduced office space in keting. That shop was merged into DraftWorldwide’s Singapore office. Norwalk, Conn., and London. Modem Media said as a result of those Top Executive: Howard Draft, chmn & CEO actions it expected to realize approximately $4 million in pre-tax sav- Headquarters: DraftWorldwide / 633 N. St. Clair St., Chicago, Ill. ings for the balance of this year. Besides Norwalk and London, the 60611 / Phone: 312 944 3500 / Fax: 312 944 3566 / URL: www.draft- agency retains offices in San Francisco and Sao Paulo. The company worldwide.com announced in October 2002 a $5 million stock repurchase program to be executed over the next 18 months. FCBi* Top Executive: Marc C. Particelli, pres & CEO Notes: FCBi, with 38 offices in 28 countries, is a direct and digital Headquarters: Modem Media / 230 East Ave., Norwalk, Conn. 06885 / agency with a primary focus on interactive customer relationship man- Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www.modemmedia.com agement. FCBi works closely with FCB’s Analytici, a unit offering end- to-end technology driven solutions for iCRM. FCBi was created as an Momentum Worldwide* inhouse unit in June 2000 by merging FCB’s interactive units and direct Notes: Momentum Worldwide is a global event marketing and pro- marketing operations. motion agency specializing in “experiential marketing,” particularly Top Executive: Mark McLaughlin, pres with major marquee sporting, entertainment, presence marketing and Headquarters: FCBi / 150 E. 42nd St., New York, N.Y. 10017-5612 / promotion events. Part of McCann-Erickson WorldGroup, Phone: (212) 885-3000 / Fax: (212) 885-3988 / URL: www.fcb.com Momentum suffered a nose-dive in revenue in 2002. Chris Weil AgencyReport April 21, 2003 | Advertising Age |18 became chairman & CEO of Momentum in February 2003, relocating Adair-Greene* from London where he served as regional director of Momentum Notes: Adair-Greene is a healthcare agency purchased by McCann- EMEA. Erickson in mid-2000. Top Executive: Chris Weil, chmn & CEO Top Executive: Richard Levy, CEO Headquarters: Momentum Worldwide / 28 W. 23rd St., New York, Headquarters: Adair-Greene / 1575 Northside Dr., Bldg. 200, Atlanta, N.Y. 10010 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: Ga. 30318 / Phone: (404) 351-8424 / Fax: 404 3528154 / URL: www.momentumww.com www.aghealthcare.com

MRM Partners* FCB HealthCare* Notes: MRM Partners is a direct and relationship marketing agency Notes: FCB HealthCare is medical agency with offices in both New with 64 offices in 37 countries. Its specialty divisions include: Zentropy, York and San Francisco. The network also has offices in Brussels, Internet applications and online marketing; Miller Starr, database mar- Germany, U.K., India, Australia, New Zealand and South Africa. The keting; The Publishing Agency, custom publishing; Relationship agency was founded as VICOM Associates in 1977 and became part of Center, the management, execution and servicing of customer contacts. FCB in 1984. MRM Partners was formed in 2001 with the merger of MRM and Top Executives: Tom Domanico & Dana Maiman, co-CEOs Zentropy Partners. Headquarters: FCB HealthCare / 150 E. 42nd St., New York, N.Y. Top Executive: Pamela Larrick, pres & CEO-MRM Worldwide 10017-5612 / Phone: (212) 672-2300 / Fax: (212) 672-2301 Headquarters: MRM Partners / 622 Third Ave., New York, N.Y. 10017 / Phone: (212) 697-6000 / Fax: 212 984 2629 / URL: www.mrm- Lowe Healthcare Worldwide* worldwide.com Notes: Lowe Healthcare Worldwide, part of Lowe (The Partnership), is a global healthcare agency network with eight agencies that together R/GA* provide direct marketing, professional and consumer advertising, digi- Notes: R/GA is an interactive agency involved in design and digital tal communications, public relations, medical education, and managed- production. The agency draws its name from Robert Greenberg, its care marketing. Among its units are Lowe Bozell McAdams, Integrated chairman & chief creative officer. Communications, Interlink Healthcare Communications, Lowe Top Executive: Robert Greenberg, chmn & chief creative officer BioCore, Lowe Grob, and PACE in the U.S. and Lowe Azure and Lowe Headquarters: R/GA / 350 West 39th St., New York, N.Y. 10018 / Fusion Healthcare in the U.K. Phone: (212) 946-4000 / Fax: (212) 946-4148 / URL: www.rga.com Top Executive: Sal Perreca, chmn & CEO Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way, Wahlstrom Group* Parsippany, N.J. 07054 / Phone: (973) 451-2215 / Fax: (973) 984-2159 Notes: Wahlstrom is a yellow pages agency. Top Executive: Peter Broadbent, pres Torre Lazur McCann Healthcare Worldwide* Headquarters: Wahlstrom Group / 1290 E. Main St., Stamford, Notes: Torre Lazur McCann Healthcare Worldwide, which calls itself Conn. 06902 / Phone: (203) 348-7347 / URL: www.wahlstrom.com the launch agency because of its heavy activity in the introduction of healthcare products, is composed of nine marketing groups: Biogenesis Zentropy Partners* Group, biotechnology; Thunder House Healthcare, online marketing; Sound Vision, production; HealthVizion, medical education and com- Notes: Zentropy is an interactive agency. munications; Global Healthcare Associates, market research; TL-MRM, Top Executive: Pam Larrick, CEO a joint venture with McCann Relationship Marketing; TL-Managed Headquarters: Zentropy Partners / 6600 Lexington Ave., Hollywood, Markets, strategic marketing; TL-PR and Multicultural Healthcare Calif. 90038 / Phone: (323) 993-9800 / Fax: (323) 993-9819 / URL: Marketing Group. www.zentropypartners.com Top Executive: Joe Torre, chmn & CEO-ww Headquarters: Torre Lazur McCann Healthcare Worldwide / 20 Zipatoni Co.* Waterview Blvd., Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: Notes: Zipatoni is a promotional marketing agency with offices in St. (973) 263-4113 / URL: www.torrelazur.com Louis, Chicago, San Francisco, New York and London. Lowe Group bought the 51% of Zipatoni it didn’t own in September 2001. Top Executive: Jim Holbrook, pres Media specialist agencies Headquarters: Zipatoni Co. / 555 Washington Ave., St. Louis, Mo. Initiative Media Worldwide* 63101 / Phone: (314) 231-2400 / Fax: (314) 231-6622 / URL: Media company totals www.zipatoni.com Billings ($ in billions) 2002 2001 % chg Worldwide ...... $16.85 $18.10 -6.9 U.S...... $8.40 $9.90 -15.2 Healthcare agencies Non-U.S...... $8.45 $8.20 3.0 Interpublic Healthcare* Employees 2002 2001 % chg Agency totals U.S...... 1,535 1,851 -17.1 Revenue ($ in millions) 2002 2001 % chg Notes: Initiative Media Worldwide, operating in 45 countries, is the repos- Worldwide ...... $358.6 $344.3 4.2 itory of a smaller predecessor unit also called Initiative Media, TN Media U.S...... $265.1 $253.8 4.4 and Wahlstrom. It operates as part of the Partnership group. Intiative Non-U.S...... $93.5 $90.4 3.4 Media in early 2002 named Alec Gerster, then worldwide CEO at competi- Notes: Interpublic Healthcare is an Ad Age construct and represents tor MediaCom, as its new CEO, replacing Lou Schultz who retired as chair- the estimated totals of Interpublic’s healthcare marketing operations. man and CEO earlier in the year. Figures are from Recma Institute. AgencyReport April 21, 2003 | Advertising Age |19

Top Executive: Alec Gerster, CEO Weber Shandwick* Headquarters: Initiative Media Worldwide / 1 Dag Hammarskjold Agency totals Plaza, 5th fl., New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) Revenue ($ in millions) 2002 2001 % chg 605-7447 / URL: www.initiativemedia.com Worldwide ...... $339.8 $385.7 -11.9 U.S...... $227.7 $258.2 -11.8 Media First International Non-U.S...... $112.0 $127.5 -12.1 Media Company totals Notes: Weber Shandwick is a PR agency. Billings ($ in millions) 2002 2001 % chg Top Executive: Harris Diamond, CEO U.S...... $474.0 $325.0 45.8 Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. Employees 2002 2001 % chg 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: U.S...... 110 77 42.9 www.webershandwick.net Notes: Media First International is a media specialist company. It was purchased in June 2002 by Interpublic and operates as a stand-alone Other Interpublic companies unit within the Partnership group. The company has five offices: New York, Minneapolis, Miami, Chicago and Los Angeles. All billings from FutureBrand Worldwide Miami, Chicago and Los Angeles go through New York. Notes: FutureBrand is a brand and corporate identity consulting com- Top Executive: Richard J. Kostyra, pres & CEO pany. In March 2003, FutureBrand was made a joint venture of Headquarters: Media First International / 205 Lexington Ave., 11th McCann-Erickson Worldwide and Weber Shandwick, part of the fl., New York, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 686- Advanced Marketing Services division of Interpublic. John Elkins, 8138 / URL: www.mediafirst.com chairman-CEO and founder, left the company in April 2003 to join Visa International as head of global brand and marketing, a new post. Universal McCann* Richard O’Leary, the chief operating officer, was named the interim chief executive. Media Company totals Top Executive: Richard O’Leary, interim CEO & chief operating officer Billings ($ in billions) 2002 2001 % chg Headquarters: FutureBrand Worldwide / 300 Park Ave. S., 7th fl., Worldwide ...... $14.95 $13.78 8.5 New York, N.Y. 10010 / Phone: (212) 931-6300 / URL: www.future- U.S...... $7.10 $6.11 16.2 Non-U.S...... $7.85 $7.67 2.3 brand.com Employees 2002 2001 % chg U.S...... 721 728 -1.0 NFO WorldGroup Notes: Universal McCann Worldwide, operating in 131 countries, is Employees 2002 2001 % chg the unbundled media specialist company of McCann-Erickson U.S...... 15,000 NA NA Worldwide. The company’s U.S. operations, headquartered in New Notes: NFO is a custom and interactive-based market research compa- York, includes offices in Los Angeles, San Francisco, Los Angeles, ny. It was purchased the end of 1999 by Interpublic, and is currently for Atlanta, Seattle and Detroit. Figures are from Recma Institute. sale. Top Executive: Robin Kent, chmn & CEO Top Executive: William E. Lipner, chmn & CEO Headquarters: Universal McCann / 622 Third Ave., New York, NY Headquarters: NFO WorldGroup / 2 Pickwick Plaza, Greenwich, 10017 / Phone: (646) 865-5000 / Fax: (646) 865-6704 / URL: www.uni- Conn. 06830 / Phone: (203) 629-8888 / Fax: (203) 629-8885 / URL: versalmccann.com www.nfow.com Public relations agencies 20 George P. Johnson Co. DeVries USA* Revenue ($ in millions) 2002 2001 % chg Agency totals Worldwide ...... $149.3 $131.0 14.0 Revenue ($ in millions) 2002 2001 % chg U.S...... $120.4 $104.4 15.3 U.S...... $7.9 $10.7 -26.7 Non-U.S...... $28.9 $26.6 8.6 Employees 2002 2001 % chg Employees 2002 2001 % chg U.S...... 72 NA NA Worldwide ...... 1,029 957 7.5 Notes: DeVries Public Relations was purchased in late 2001 by U.S...... 777 709 9.6 Interpublic and placed in its Advanced Marketing Services sector. Non-U.S...... 252 248 1.6 Top Executive: Madeline de Vries, CEO Offices 2002 2001 % chg Headquarters: DeVries USA / 30 E. 60th St., New York, N.Y. 10022 / Worldwide ...... 12 10 20.0 Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: www.devries-pr.com U.S...... 5 5 0.0 Non-U.S...... 7 5 40.0 Golin/Harris* Notes: George P. Johnson Co., established in 1914, is a global event Agency totals marketing agency. GPJ has full-scale production facilities in Auburn Revenue ($ in millions) 2002 2001 % chg Hills, Mich., Torrance, Calif., and Stuttgart, Germany, as well as mar- U.S...... $102.3 $120.0 -14.7 keting offices in Boston and San Jose, and international operations in Notes: Golin/Harris is a PR agency. London, Milan, Paris, Tokyo, Beijing, Singapore, Sydney, and India. Top Executive: Rich Jernstedt, CEO Top executive: Robert G. Vallee, Jr., CEO Headquarters: Golin/Harris / 111 E. Wacker Dr., 10th fl., Chicago, IL Headquarters: George P. Johnson Co./3600 Giddings Rd., Auburn 60601 / Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: Hills, Mich. 48326/Phone: 248-475-2500/Fax: 248-475-2321/URL: www.golinharris.com www.gpjco.com AgencyReport April 21, 2003 | Advertising Age |20 18 Maxxcom Fletcher Martin Ewing Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $169.5 $177.1 -4.3 U.S...... $13.0 $10.1 28.7 U.S...... $111.9 $118.7 -5.8 Employees 2002 2001 % chg Non-U.S...... $57.6 $58.5 -1.4 U.S...... 80 80 0.0 Employees 2002 2001 % chg Notes: Fletcher Martin Ewing is a traditional agency with sequences in Worldwide ...... 2,023 2,148 -5.8 business-to-business and financial services. It is 70% owned by Maxxcom. U.S...... 1,630 1,664 -2.0 Top Executive: Andy Fletcher, pres & CEO Non-U.S...... 393 484 -18.8 Headquarters: Fletcher Martin Ewing / 303 Peachtree Center Ave., Offices 2002 2001 % chg ste. 625, Atlanta, Ga. 30303 / Phone: (404) 221-1188 / Fax: (404) 223- Worldwide ...... 33 37 -10.8 1136 / URL: www.fmeonline.com U.S...... 19 19 0.0 Non-U.S...... 14 18 -22.2 Notes: Maxxcom is a full-service integrated marketing communica- Margeotes Fertitta & Partners tions ad organization with partner firms throughout Canada, the U.K. Agency totals and the U.S. Aside from the U.S. agencies profiled, Maxxcom owns Revenue ($ in millions) 2002 2001 % chg $55.0 $48.2 14.0 equity in integrated communications companies: Allard-Johnson U.S...... Communications and Ambrose Carr Linton Carroll, both Toronto, and Employees 2002 2001 % chg 198 192 3.1 Interfocus Network, London; special corporate communications compa- U.S...... nies: Bratskeir & Co., New York, and Bryan Mills Group and Veritas Notes: Margeotes Fertitta is a multi-faced traditional agency founded in Communications, both Toronto; research and consulting: Integrated 1973. Its direct marketing unit is called Chinnici/Direct. In August 2002, Healthcare Communications and Northstar Research Partners, both Margeotes Fertitta acquired a minority stake in multicultural marketer Toronto; branding and corporate identity: Strategies International, Blur Advertising, New York. Margeotes is 80% owned by Maxxcom. Toronto. In July 2002, Maxxcom completed a rights offering, raising Top Executive: George Fertitta, founder & pres Headquarters: $26.8 million to pay earn-outs owed to shareholders of some of its Margeotes Fertitta & Partners / 411 Lafayette St., operating companies and to pay down debt. In 2001, Maxxcom was New York, N.Y. 10003 / Phone: (212) 979-6600 / Fax: (212) 475-3827 / spun off of MDC Communications, a check printer and credit-card pro- URL: www.mfpadvertising.com ducer that still holds 78.2% of Maxxcom’s outstanding shares. Top executive: Miles S. Nadal, chmn Integrated marketing agencies Headquarters: Maxxcom / 45 Hazelton Ave., Toronto, Canada Accent Marketing Services* M5R 2E3 / Phone: (416) 960-6090 / Fax: (416) 960-6093 / URL: Notes: Accent Marketing Services is an integrated marketing agency www.maxxcominc.com involved in customer relationship management solutions (customer care, loyalty marketing and customer satisfaction monitoring). The Traditional agencies agency is 50.1% owned by Maxxcom. Colle & McVoy Top Executive: Gary Owens, CEO Headquarters: Agency totals Accent Marketing Services / 325 W. Main St., ste. 500, Revenue ($ in millions) 2002 2001 % chg Louisville, Ky. 40202 / Phone: (502) 540-5000 / Fax: (502) 540-5574 / URL: www.accentonline.com U.S...... $21.5 $26.6 -19.2 Employees 2002 2001 % chg U.S...... 177 193 -8.3 Mackenzie Marketing* Notes: Colle & McVoy, founded in 1935, is a traditional agency 80% Notes: Mackenzie Marketing is a specialist in strategic marketing. It owned by Maxxcom. became part of Maxxcom in 2000. Top Executive: Charles Kushell, chmn & CEO Top Executive: Pete Robson, CEO Headquarters: Colle & McVoy / 8500 Normandale Lake Blvd., ste. Headquarters: Mackenzie Marketing / 505 N. Hwy. 169, 2400, Minneapolis, Minn. 55437 / Phone: (952) 852-7500 / Fax: (952) Minneapolis, Minn. 55441 / Phone: (763) 417-7300 / Fax: (763) 417- 852-8100 / URL: www.collemcvoy.com 7301 / URL: www.mackenziemarketing.com

Crispin Porter & Bogusky Nine Dots Agency totals Notes: Nine Dots is an interactive agency. In April 2002, it consoli- Revenue ($ in millions) 2002 2001 % chg dated its operations into its Toronto office, eliminating its Portland, U.S...... $20.0 $20.0 0.0 Ore., shop. Nine Dots is 84% owned by Maxxcom. Employees 2002 2001 % chg Top Executive: Andrew Shakman, pres & CEO U.S...... 143 107 33.6 Headquarters: Nine Dots / 479 Wellington St. W., Toronto, Ont. Notes: Crispin Porter & Bogusky Advertising is a full-service agency M5V1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL: with offices in Miami and Venice Beach, Calif. Maxxcom bought 49% www.ninedots.com of the agency in 2001. Top Executive: Charles K. Porter, chmn Source Marketing Headquarters: Crispin Porter & Bogusky / 2699 S. Bayshore Dr., Agency totals Miami, Fla. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / Revenue ($ in millions) 2002 2001 % chg URL: www.cpbgroup.com U.S...... $7.3 $8.7 -16.5 AgencyReport April 21, 2003 | Advertising Age |21

Employees 2002 2001 % chg uncertainty over a war in the Persian Gulf, and Omnicom’s “aggressive U.S...... 36 36 0.0 reliance” on short-term financing via convertible debt and short-term Notes: Source Marketing is an integrated marketing agency. The puts for the bulk of its debt capital structure as the reason for down- agency specializes in trade marketing, local and field programming and grading its senior unsecured debt from A3 to Baa1 in late February trade co-marketing, among its promotional services. Source Marketing 2003. Regarding Omnicom’s use of convertible debt as short-term debt, is 81.5% owned by Maxxcom. virtually all Omnicom investors holding its zero-coupon convertible Top Executive: Howard Steinberg, pres bonds (due 2031) accepted a $30 dollar “sweetener” per $1,000 bond Headquarters: Source Marketing / 15 Ketchum St., Westport, Conn. inducement in lieu of requiring the company to redeem the bonds at 06880 / Phone: (203) 281-4000 / Fax: (203) 291-4010 / URL: face value on the “put” deadline of Feb. 4, 2003. Under terms of the put www.source-marketing.com feature, holders can sell the bonds back to Omnicom at face value once a year. TargetCom Top executive: Bruce Crawford, chmn Agency totals Headquarters: Omnicom Group/437 Madison Ave., New York, N.Y. Revenue ($ in millions) 2002 2001 % chg 10022/Phone: 212 415 3600/Fax: 212-415-3530/URL: www.omnicom- U.S...... $20.7 $15.7 32.1 group.com Employees 2002 2001 % chg U.S...... 30 39 -23.1 Traditional agencies Notes: TargetCom, 80% owned by Maxxcom, is an integrated mar- Arnell Group* keting agency specializing in direct marketing. It became part of Agency totals Maxxcom in 2000, and opened a San Francisco office in 2002. Revenue ($ in millions) 2002 2001 % chg Top Executive: Nora Ligurotis, pres U.S...... $20.4 $18.7 8.9 Headquarters: TargetCom / 444 N. Michigan Ave., 27th fl., Chicago, Employees 2002 2001 % chg Ill. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-9628 / URL: U.S...... 127 88 44.3 www.targetcom.com Notes: Arnell Group is involved in brand identification—whether ren- ovating retail space or designing corporate logos—most aimed at 1 Omnicom Group young, multicultural and/or gay consumers. Arnell Group had dropped Revenue ($ in millions) 2002 2001 % chg its name for the AG Worldwide moniker several years ago when Worldwide ...... $7,536.3 $6,889.4 9.4 Interpublic Group of Cos.’ DraftWorldwide purchased a controlling U.S...... $4,284.6 $3,717.0 15.3 55% of the agency. It reverted back to Arnell Group in 2001 following Non-U.S...... $3,251.7 $3,172.4 2.5 its buyback from DraftWorldwide and subsequent sale to Omnicom. Top Executive: Notes: Omnicom Group includes three agency networks: BBDO Peter Arnell, chmn, CEO & exec creative dir Headquarters: Worldwide, DDB Worldwide and TBWA Worldwide, and a host of inde- Arnell Group / 130 Prince St., New York, N.Y. pendent agencies that reside in its Diversified Agencies Services sector. 10012 / Phone: (212) 343-5700 / Fax: (212) 334-0975 / URL: Omnicom also owns media-services companies OMD Worldwide and www.arnellgroup.com PHD, and a battery of PR agencies including Porter Novelli International, Fleishman-Hillard, Ketchum and Brodeur Worldwide. In BBDO Worldwide* 2002, Omnicom acquired Aaron Walton Entertainment and Ant Farm, Agency totals both Los Angeles entertainment ad agencies, and in 2003 acquired Revenue ($ in millions) 2002 2001 % chg Serino Coyne, a New York-based theatrical ad agency, to accompany its Worldwide ...... $1,062.7 $967.6 9.8 other entertainment property, Davie Brown Entertainment, West Los U.S...... $251.8 $235.3 7.1 Angeles, bought in 2001. All are part of DAS. Also added to DAS was Non-U.S...... $810.9 $732.3 10.7 TPG, a Philadelphia direct marketing agency focused on financial Notes: At the brand level, BBDO Worldwide U.S. brand includes its advertising and does business through three subsidiaries, Peter Group, BBDO-named offices; its worldwide brand includes the U.S. plus inter- Topak Marketing and AI Marketing. (AIG Marketing historically has national BBDO network. In 2002, PentaMark Worldwide was renamed been TPG’s largest client). Omnicom’s SafirRosetti, a security firm, BBDO Detroit, an agency based in Troy, Mich., that also includes 66 field acquired MVW Consultants, a Dallas-based specialist in security-sys- offices. Previously, PentaMark was the umbrella name for BBDO tem design and engineering. SafirRosetti is headed by Howard Safir, Detroit, InterOne Marketing Group and PentaCom Media, with BBDO former police commissioner of New York. Omnicom bought Alan Detroit being renamed PentaMark in late 2000 when it gained the Hilburg & Associates, a crisis management/crisis mitigation company Chrysler Group business. BBDO shuttered its Houston office, opened in McLean, Va., and merged it with the Porter Novelli PR network. five years ago to service Texaco. Chevron’s acquisition of Texaco in 2001 Overseas, Omnicom bought Auratis AG, a Frankfurt-based, two-year- led to the client departure and with that went much of the office’s busi- old marketing services agency; i/tech, a Cologne-based e-service com- ness. Brett Shevack became vice chairman, brand initiatives at BBDO pany that works with German government agencies and the telecom- New York, a new position. He left Wolf Group where he was president. munications industry, and Multi-M, a Hamburg-based e-service Wolf bought his agency, Partners & Shevack, in 1998. BBDO New York agency, and merged it with MSBK Proximity, part of the BBDO net- opened BBDO Health Work this February to address the direct-to-con- work. Omnicom bought back 100% of Organic in January 2003 from sumer pharmaceutical market. It has long held over-the-counter clients. Seneca Investments. Omnicom in 2001 traded its investments in 16 Omnicom in 2002 bought Multi-M, a Hamburg-based e-service agency, online agencies, including Organic, for a piece of Seneca, a newly creat- and merged it with MSBK Proximity, part of the BBDO network. ed investment fund. Seneca later purchased all of Organic. Despite Top Executive: Allen Rosenshine, chmn & CEO Omnicom’s organic growth of 2.8% in 2002—extremely healthy for Headquarters: BBDO Worldwide / 1285 Ave. of the Americas, New agency groups—Moody’s Investor Service said that its “anemic” York, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-5441 / URL: organic growth, combined with the cyclical slowdown in the ad climate, www.bbdo.com AgencyReport April 21, 2003 | Advertising Age |22

Bernard Hodes Group* Creative. DDB will provide creative services to Tokyu and give Tokyu Agency totals access to DDB offices worldwide as part of the terms of the alliance. Revenue ($ in millions) 2002 2001 % chg Omnicom purchased Carre Bleu Marine, a corporate event marketer in Worldwide ...... $44.5 $50.7 -12.3 France, and merged it with DDB Group France. U.S...... $43.2 $49.3 -12.2 Top Executives: Keith Reinhard, chmn/Kenneth Kaess, pres & CEO Non-U.S...... $1.2 $1.4 -14.3 Headquarters: DDB Worldwide Communications / 437 Madison Ave., Employees 2002 2001 % chg New York, N.Y. 10022 / Phone: (212) 415-2000 / Fax: (212) 415-3414 / U.S...... 700 NA NA URL: www.ddb.com Notes: Bernard Hodes is a worldwide recruiting agency. In January 2003, Chavin Lambert Advertising, a New York specialist in real estate Del Rivero Messianu DDB* advertising, was bought by Bernard Hodes. CLA specializes in the Agency totals advertising of retirement properties. Revenue ($ in millions) 2002 2001 % chg Top Executive: Alan V. Schwartz, pres & CEO U.S...... $10.0 $8.7 15.5 Headquarters: Bernard Hodes Group / 220 E. 42nd St., New York, Employees 2002 2001 % chg N.Y. 10017 / Phone: (212) 999-9000 / Fax: (212) 999-9920 / URL: U.S...... 49 NA NA www.hodes.com Notes: Del Rivero Messianu, an Hispanic agency, was purchased by DDB in early 2001. Previously, DDB had invested in the agency in the Clemenger Communications 1990s’ but was bought out by DRM management in 1998. Agency totals Top Executive: Eduardo del Rivero, CEO Revenue ($ in millions) 2002 2001 % chg Headquarters: Del Rivero Messianu DDB / 770 South Dixie Hwy., International ...... $101.0 $91.0 10.9 ste. 109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) Employees 2002 2001 % chg 662-8043 / URL: www.drmddb.com International ...... 1140 1093 4.3 Offices 2002 2001 % chg 41 41 0.0 Della Femina, Rothschild, Jeary & Partners* International ...... Agency totals Notes: Clemenger Group, founded in 1946, is a publicly-held ad organ- Revenue ($ in millions) 2002 2001 % chg ization owned 46.47% by BBDO. Clemenger’s multiple units include U.S...... $14.7 $14.3 3.0 seven agencies in Australia and New Zealand, media companies, CRM Employees 2002 2001 % chg units, consulting (PR and government relations) and specialty agency U.S...... 55 55 0.0 services. Durings its fiscal 2002, Clemenger took a 45% interest in Notes: DFRJ&P is 49% owned by Omnicom. Della Femina Jeary Clemenger BBDO Tasmania (Hobart), increased to 67.5% its interest in gained the “R” in its acquisition of Grace & Rothschild in 2000. Ad Age Quantum Market Research (Melbourne), bought 70% of Alphabet Soup estimated revenue based on billings supplied by the agency. in New Zealand, and took full ownership of Total Advertising & Top Executive: Michael Jeary, pres Communications (Sydney) and Direct Response Australia (Melbourne). Headquarters: Della Femina, Rothschild, Jeary & Partners / 220 E. Top Executive: Robert Morgan, chmn 42nd St., New York, N.Y. 10017 / Phone: (212) 506-0700 / Fax: (212) Headquarters: Clemenger Communications / 474 Kilda Rd., 506-0792 / URL: www.dfjp.com Melbourne, Australia 3004 / Phone: 61-3-9869-4499 / Fax: 61-3-9820- 1232 / URL: www.clemenger.com.au Dieste, Harmel & Partners* Agency totals DDB Worldwide Communications* Revenue ($ in millions) 2002 2001 % chg Agency totals U.S...... $13.1 $11.2 17.3 Revenue ($ in millions) 2002 2001 % chg Notes: Dieste, Harmel & Partners, an Omnicom shop since 2001, was Worldwide ...... $815.0 $742.8 9.7 awarded Ad Age’s multicultural shop of the year in January 2002. Dieste U.S...... $236.0 $219.9 7.3 is part of the S/R Communications Alliance. S/R, with non-equity ties to Non-U.S...... $579.0 $522.9 10.7 BBDO Worldwide, is composed of loosely affiliated multicultural shops. Employees 2002 2001 % chg Top Executive: Tony Dieste, pres U.S...... 15,000 NA NA Headquarters: Dieste, Harmel & Partners / 3102 Oak Lawn, ste. 109, Notes: DDB Worldwide, the U.S. brand of DDB-named shops and the Dallas, Texas 75219 / Phone: (214) 800-3500 / Fax: (214) 800-3540 / DDB multinational network, also owns the digital division Tribal DDB URL: www.diesteharmel.com and Spike DDB, Worldwide Marketing (Colombian coffee), Elgin DDB in Seattle, DDB Dallas Group, Moss Dragoti (Griffin Bacal was merged into MD in 2001) and Carlson & Partners, a New York agency bought Doremus & Co.* in December 2001 that specializes in beauty and fashion advertising. Agency totals DDB founded in 2002 the agency Element 79 Partners (i.e. Gold on the Revenue ($ in millions) 2002 2001 % chg Periodic Tables), a Chicago unit to handle PepsiCo’s Quaker Oats work Worldwide ...... $29.1 $29.1 -0.3 gained in September 2001. Omnicom owns 80% of the unit. DDB in U.S...... $23.5 $22.8 2.8 March 2002 purchased Bass & Howes, a specialist in issue advertising Non-U.S...... $5.6 $6.3 -11.2 based in Washington and New York. In 2002 DDB formed stand-alone Employees 2002 2001 % chg shop DDBQ to handle its Qwest Communications account, partially in Worldwide ...... 120 152 -21.1 response to the need to provide easier access to all forms of marketing. Notes: Doremus, which split off from Dow Jones & Co. in 1991, is a DDB Japan and Tokyu Agency, Tokyo, formed an alliance in Japan that business-to-business network of shops in New York, San Francisco, resulted in a name change at the DDB shop to DDB Tokyu Agency London, Frankfurt, Tokyo, Hong Kong and Sao Paulo. AgencyReport April 21, 2003 | Advertising Age |23

Top Executive: Carl Anderson, CEO Employees 2002 2001 % chg Headquarters: Doremus & Co. / 200 Varick St., New York, N.Y. U.S...... 285 285 0.0 11236 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: Notes: Martin-Williams, a traditional ad agency with a sizable interactive www.doremus.com component, in late 2002 aligned its i-Group unit with Tequila, the direct marketing, interactive and promotions network founded by TBWA Footsteps* Worldwide in early 2002. The unit is now called Tequila, Minneapolis. The Agency totals Tequila connection gives the agency a bigger stage to compete for business Revenue ($ in millions) 2002 2001 % chg against other interactive, promotion and direct marketing groups. Top Executive: U.S...... $1.7 $1.8 -6.3 Steve Collins, pres & CEO Headquarters: Employees 2002 2001 % chg Martin-Williams / 60 S. Sixth St., ste. 2800, U.S...... 6 7 -14.3 Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342- 9700 / URL: www.martinwilliams.com Notes: Footsteps was formed in January 2000 as an African-American agency headed by Verdia Johnson, formerly of Stedman Graham & Partners, and Al Gay, formerly of UniWorld. Omnicom owns 49% of Merkley Newman Harty Partners* the shop. Agency totals Top Executives: Alvin Gay, mg ptnr / Verdia Johnson, pres Revenue ($ in millions) 2002 2001 % chg Headquarters: Footsteps / 200 Varick St., New York, N.Y. 10014 / U.S...... $47.5 $42.0 12.9 Phone: (212) 924-6432 / Fax: (212) 366-3632 Employees 2002 2001 % chg U.S...... 255 NA NA GMMB* Notes: Merkley Newman Harty is a multi-service traditional ad agency with divisions handling advertising, advertising arts, design, Agency totals healthcare and interactive. Revenue ($ in millions) 2002 2001 % chg Top Executives: Parry Merkley, chmn/Alex Gellert, mg dir U.S...... $16.6 $16.1 3.0 Headquarters: Merkley Newman Harty Partners / 200 Varick St., Employees 2002 2001 % chg New York, N.Y. 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3632 / U.S...... 112 112 0.0 URL: www.mnh.com Notes: GMMB began in 1983 as a Democratic political consulting firm. While it remains entrenched in candidate and referendum cam- paigns, the company has evolved into a full-service advertising and TBWA Worldwide* communications agency. It is a unit of the Fleishman-Hillard, Agency totals Omnicom's largest public relations operation. Revenue ($ in millions) 2002 2001 % chg Top Executive: Frank Greer, ptnr Worldwide ...... $665.9 $604.1 10.2 Headquarters: GMMB / 1010 Wisconsin Ave. NW, ste. 800, U.S...... $114.0 $105.6 7.9 Washington, D.C. 20007 / Phone: (202) 338-8700 / Fax: (202) 338- Non-U.S...... $551.9 $498.5 10.7 2334 / URL: www.gmmb.com Employees 2002 2001 % chg U.S...... 8,700 NA NA Notes: The brand in the U.S. is TBWA/Chiat/Day in Marina del Rey, Goodby, Silverstein & Partners* Calif., New York and San Francisco. The worldwide brand is a combo Agency totals of the U.S. brand and TBWA International network. TBWA/PHS in Revenue ($ in millions) 2002 2001 % chg Helsinki purchased a third of Der Kern in the fourth quarter 2002. U.S...... $38.2 $33.1 15.4 Grottera, Sao Paulo, became TBWA’s new agency in Sao Paulo when Notes: Goodby, Silverstein is a traditional agency. TBWA announced in February 2003 it was purchasing a majority Top Executives: Jeff Goodby co-chmn/Rich Silverstein, co-chmn stake in the agency.TBWA had been represented in Brazil by Capsula, Headquarters: Goodby, Silverstein & Partners / 720 California St., San but the deal with that agency fell apart in mid-2002. Omnicom Francisco, Calif. 94108 / Phone: 415-392-0669 / Fax: 415-788-4303 / bought Staniforth, a corporate communications agency headquar- URL: www.goodbysilverstein.com tered in Manchester, England, and merged it into TBWA’s Manchester group. GSD&M* Top Executive: Jean Marie Dru, pres & CEO Agency totals Headquarters: TBWA Worldwide / 488 Madison Ave., New York, Revenue ($ in millions) 2002 2001 % chg N.Y. 10022 / Phone: (212) 804-1000 / Fax: (212) 804-1200 / URL: U.S...... $60.8 $52.6 15.4 www.tbwa.com Employees 2002 2001 % chg U.S...... 565 NA NA Wirz Group Switzerland Notes: GSD&M, founded in 1971 by six students just graduated from Agency totals the University of Texas, is a traditional agency. Revenue ($ in millions) 2002 2001 % chg Top Executives: Roy Spence, pres/Steve Gurasich, CEO International ...... $24.4 $28.9 -15.6 Headquarters: GSD&M / 828 W. 6th St., Austin, Texas 78703 / Employees 2002 2001 % chg Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www.gsdm.com International ...... 149 187 -20.3 Notes: Wirz Partner Holding, a non-equity affiliate of BBDO Martin-Williams* Worldwide, comprises 12 companies that offer a communications Agency totals service spectrum from advertising, sales promotion, direct market- Revenue ($ in millions) 2002 2001 % chg ing, event marketing and market research to public and investor rela- U.S...... $30.1 $28.5 5.3 tions, corporate publishing, online as well as integrated communica- AgencyReport April 21, 2003 | Advertising Age |24 tions, brand identity development and design. Wirz Partner Holding BBDO Detroit CRM does not fully own any of its operations, with equity varying from Notes: BBDO Detroit CRM is the new name for InterOne, which is 5% to 80%. the former Ross Roy Communications, and is a marketing services Top Executive: Jost Wirz, CEO agency specializing in customer relationship marketing. Headquarters: Wirz Group Switzerland / Uetlibergstrasse 132, Zurich, Top Executive: Mike Vogel, CEO & chmn Switzerland 8045 / Phone: 41-1-457-5753 / Fax: 41-1-457-5817 / URL: Headquarters: BBDO Detroit CRM / 880 W. Long Lake Rd., Troy, www.wirz.ch Mich. 48098 / Phone: (248) 293-4000 / Fax: (248) 813-0087

Zimmerman & Partners* Beyond DDB Agency totals Notes: Beyond DDB is an integrated marketing agency. Revenue ($ in millions) 2002 2001 % chg Top Executive: Ray Gillette, pres-integrated svcs U.S...... $80.3 $72.6 10.6 Headquarters: Beyond DDB / 200 E. Randolph, Chicago, Ill., 60601/ Employees 2002 2001 % chg Phone: (312) 552-6000 U.S...... 579 496 16.7 Notes: Zimmerman is a traditional agency whose biggest account is Critical Mass regional marketing for Nissan dealers. Zimmerman gained the remain- Notes: Critical Mass is an interactive shop 50% owned by Omnicom. ing accounts and employees of Harris Drury Cohen, a 23-year-old Fort Based in Calgary, many of its clients are in the U.S., where it has offices Lauderdale agency that shut its doors in February 2003 after losing a in Chicago and New York. number of accounts and top execs. Zimmerman named Michael Top Executive: Jerry Johnston, CEO Goldberg, HDC’s CEO, to the new post of chief marketing officer. Headquarters: Critical Mass / 10 S. Riverside Plaza, ste. 1920, Omnicom purchased Beacon Worldwide, a Fort Lauderdale company Chicago, Ill. 60606 / Phone: (312) 454-9224 / Fax: (312) 454-0349 / providing ancillary products and services such as dealership training URL: www.criticalmass.com and customer retention programs to the automotive industry, and merged it into Zimmerman. Top Executives: Jordan Zimmerman, chmn & CEO/Pat Patregnani, GMR Marketing pres & mg dir Notes: GMR Marketing, added to the Omnicom lineup of agencies in Headquarters: Zimmerman & Partners / 2200 W. Commercial Blvd., 1998 as Gary M. Reynolds & Associates, is an event marketer focusing Fort Lauderdale, Fla. 33309 / Phone: (954) 736-2900 / Fax: (954) 633- on sports, music, mobile and lifestyle issues. 1259 / URL: www.zadv.com Top Executive: Gary Reynolds, CEO Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: Integrated marketing agencies www.gmrmarketing.com Omnicom Integrated Marketing Agency totals Grizzard Communications Group Revenue ($ in millions) 2002 2001 % chg Notes: Grizzard is an 84-year-old integrated marketing agency with a Worldwide ...... $1,025.4 $922.5 11.2 direct marketing focus, including a concentration on fund-raising for U.S...... $803.7 $706.2 13.8 nonprofits and educational institutions. Non-U.S...... $221.7 $216.3 2.5 Top Executive: Mike Dzvonik, CEO Notes: Omnicom Integrated Marketing is an Ad Age construct and Headquarters: Grizzard Communications Group / 229 Peachtree St., represents the estimated totals of Omnicom’s direct marketing, sales ste. 1200, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404) 592- promotion and interactive operations. 3915 / URL: www.grizzard.com

Alcone Marketing Group Integer Group Notes: Alcone, founded in 1976, is a full-service sales promotion Notes: Integer, an integrated marketing agency, specializes in retail adver- and marketing services agency. In 2002, Omnicom bought tising, sales promotion and field marketing. Integer has agencies in Dallas, PromoCity, an Irvine, Calif.-based promotional merchandiser. The Cleveland, Denver and Des Moines and field offices across the country. agency, founded in 1976, is involved in premiums, gift catalogs, Top Executive: Jeremy Pagden, CEO recognition/incentive programs and fulfillment. It joined Alcone Headquarters: Integer Group / 500 Golden Ridge Rd., ste. 100, Marketing Group. Golden, Colo. 80401 / Phone: (720) 497-8026 / Fax: (720) 497-8080 / Top Executive: Matthew R. Alcone, chmn & CEO URL: www.integer.com Headquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine, Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: Ketchum Directory Advertising* www.alconemarketing.com Notes: Ketchum is a Yellow Pages agency. Top Executive: Gene Daly, pres atmosphereBBDO Headquarters: Ketchum Directory Advertising / 225 N. Michigan Notes: Atmosphere, 90% owned by Omnicom, is the interactive divi- Ave., ste. 2310, Chicago, Ill. 60601-7601 / Phone: (312) 946-8111 / Fax: sion of BBDO Worldwide. (312) 946-8061 / URL: www.kda.com Top Executive: Andreas Combuechen, mg dir Headquarters: atmosphereBBDO / 1375 Broadway, 11th fl., New Lieber, Levett, Koenig, Farese, Babcock York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: Notes: Lieber, Levett, Koenig, Farese, Babcock, a direct marketing www.atmosphere.net agency, became part of Omnicom in 2001. AgencyReport April 21, 2003 | Advertising Age |25

Top Executive: J. Robert Lieber, CEO sales promotion and event marketing. It became part of Omnicom in Headquarters: Lieber, Levett, Koenig, Farese, Babcock / 299 W. May 2000. Houston St., 13th fl., New York, N.Y. 10014 / Phone: (212) 206-5800 / Top Executive: Jason Moskowitz, CEO Fax: (212) 206-5801 / URL: www.llkfb.com Headquarters: U.S. Marketing & Promotions Agency / 23456 Hawthorne Blvd., ste. 300, Torrance, Calif. 90505 / Phone: (310) 373- Organic 9114 / Fax: (310) 373-9403 / URL: www.usmpagency.com Notes: Omnicom bought back 100% of Organic, an interactive agency, in January 2003 from Seneca Investments, an e-services holding com- Healthcare agencies pany established by Pegasus Partners and Omnicom Group in 2001. Omnicom in 2001 had traded its investments in 16 online agencies, Omnicom Healthcare* including Organic, for a piece of Seneca. Seneca later purchased all of Agency totals Organic. Revenue ($ in millions) 2002 2001 % chg $205.1 $170.9 20.0 Top Executive: Mark Kingdon, CEO U.S...... Headquarters: Organic / 601 Townsend St., San Francisco, Calif. Notes: Omnicom Healthcare is an Ad Age construct and represents 94103 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: the estimated totals of Omnicom’s healthcare marketing operations. www.organic.com 1Health Communications* Proximity Worldwide Notes: 1Health Communications is a healthcare shop, product of the Notes: Proximity is a worldwide integrated agency network reporting 2001 merger of Baxter Gurian Mazzei and Forsythe Marcelli Johnson, to BBDO Worldwide. which at the time were two Omnicom-owned agencies. Top Executive: Simon Hall, CEO Top Executive: Joseph Doyle, CEO Headquarters: Proximity Worldwide / 191 Old Marylebone Rd., Headquarters: 1Health Communications / 2 Park Plaza, ste. 800, London, UK NW1 5DW / Phone: 44-20-7479-5656 / URL: proximity- Irvine, Calif. 92614 / Phone: (949) 265-1265 / Fax: (949) 265-1266 / world.com URL: www.1healthcomm.com

Rapp Collins Worldwide Accel Healthcare Communications* Notes: Rapp Collins, founded in 1965, is an international marketing serv- Notes: Accel is a healthcare shop formed by three managing partners ices network with 70 offices in 33 countries. Its focus is direct marketing. who left Grey Healthcare several years ago—Risa Bernstein, Andrea Top Executive: Malcolm Speed, chmn & CEO Seiden and Charlene Prounis—and three other partners. Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd fl., Top Executive: Risa Janoff Bernstein, chmn New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6764 / Headquarters: Accel Healthcare Communications / 30 Irving Place, URL: www.rappcollins.com 11th Fl., New York, N.Y. 10003 / Phone: (646) 602-6900 / Fax: (646) 602-6901 / URL: www.accelhealth.com Russ Reid Co. Notes: Russ Reid Co. is a direct marketing shop. Top Executive: Tom Harrison, pres & CEO Cline, Davis & Mann* Notes: Headquarters: Russ Reid Co. / 2 N. Lake Ave., ste. 600, Pasadena, Cline, Davis & Mann is a healthcare agency. Top Executives: Calif. 91101 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / URL: Jack Slonaker, chmn & chief operating officer/Ed www.russreid.com Wise, pres & CEO Headquarters: Cline Davis & Mann / 220 E. 42nd St., New York, N.Y. 10017 / Phone: (212) 907-4300 / Fax: (212) 557-7266 / URL: Targetbase www.clinedavis.com Notes: Targetbase is a direct marketing, customer relationship man- agement agency with U.S. offices in Irving, Texas, and Greensboro, N.C. Targetbase is the U.S. representative of BBDO’s Proximity Network, a Corbett Healthcare Group* global network of agencies in 27 countries that focus on marrying Notes: Corbett Healthcare Group is a healthcare agency. Corbett has a direct marketing and integrated marketing. joint venture with the Chicago office of DDB Worldwide called DDB Top Executive: David Scholes, pres & CEO Corbett. The joint venture is involved in direct-to-consumer pharma- Headquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063 / ceutical advertising. Phone: (972) 506-3400 / Fax: (972) 506-3816 / URL: www.targetbase.com Top Executive: Scott D. Cotherman, pres & CEO Headquarters: Corbett Healthcare Group / 211 E. Chicago Ave., ste. Tracy Locke Partnership 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310 / Fax: (312) 649-7232 / Notes: Tracy Locke Partnership is a promotional agency. URL: www.corbett.com Top Executive: Gary VonKennel, pres Headquarters: Tracy Locke Partnership / 1999 Bryan St., no. 2800, Eden Communications Group* Dallas, Texas 75201 / Phone: (214) 259-3579 / Fax: (214) 259-2577 / Notes: Eden is a full-service agency specializing in pharmaceutical URL: www.tlp.com marketing and health education. Top Executives: Sharon Savel, CEO/Catherine Lewis-Fink, CEO U.S. Marketing & Promotions Agency Headquarters: Eden Communications Group / 515 Valley St., Notes: U.S. Marketing & Promotions Agency, founded in 1983, is a Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792 / Torrance, Calif.-based integrated marketing agency with a focus on URL: www.edencomgroup.com AgencyReport April 21, 2003 | Advertising Age |26

Harrison & Star Business Group* Employees ...... 2002 2001 % chg 425 470 -9.6 Notes: Harrison & Star is a healthcare agency. U.S...... Top Executive: Larry Star, grp chmn & CEO Notes: PHD is a media specialist company. PHD media network gained Headquarters: Harrison & Star Business Group / 16 W. 22nd St., buying clout in early March 2002 with the absorption of PentaMark’s New York, N.Y. 10010 / Phone: (212) 727-1330 / Fax: (212) 822-6590 / PentaCom and its $1.6 billion DaimlerChrysler account. PHD has nine URL: www.hs-ideas.com major offices, seven in the U.S, and one each in Toronto and London. PHD figures were estimated with assistance from Recma Institute. Top Executive: David Pattison, CEO-PHD Worldwide KPR* Headquarters: PHD / 437 Madison Ave., New York, N.Y. 10022 / Notes: KPR is a healthcare shop with expertise in addressing health- Phone: (212) 840-2260 /URL: www.phdus.com care professionals and patients via direct-to-consumer and direct mar- keting specialties. Top Executive: Robert Muratore, pres & CEO Public relations agencies Headquarters: KPR / 333 East 38th St., New York, N.Y. 10016 / Omnicom public relations companies Phone: (212) 856-8400 / Fax: (212) 856-8660 / URL: www.kprny.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $921.0 $981.9 -6.2 Lyons Lavey Nickel Swift* U.S...... $690.2 $735.4 -6.2 $230.8 $246.5 -6.4 Notes: LLNS is a healthcare business-to-business unit. Non U.S...... Top Executive: Albert G. Nickel, chmn, pres & CEO Notes: Geographic breakout of Omnicom public relations companies Headquarters: Lyons Lavey Nickel Swift / 220 E. 42nd St., New York, are an Ad Age construct based on worldwide revenues reported by N.Y. 10017 / Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: Omnicom. Omnicom’s four largest PR units follow. www.llns.com Brodeur Worldwide Media specialist agencies Top Executives: John Brodeur, chmn; Andrea Carney, CEO Headquarters: Brodeur Worldwide/855 Boylston St., Boston, Mass. ICON International 02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL: Media company totals www.brodeurww.com Billings ($ in millions) 2002 2001 % chg U.S...... $453.0 $400.0 13.3 Employees 2002 2001 % chg Fleishman Hillard Top Executive: John Graham, CEO U.S...... 137 120 14.2 Headquarters: Fleishman Hillard/200 N. Broadway, St. Louis, Mo. Notes: ICON is a media bartering company 51% owned by Omnicom. 63102/Phone: (314) 982-1700/Fax: (314) 231-2313/URL: www.fleish- Top Executive: John P. Kramer, pres man.com Headquarters: ICON International / 107 Elm St. 14/15 fls., Four Stamford Plaza, Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2333 / URL: www.icon-intl.com Ketchum Top Executive: Raymond Kotcher, CEO Headquarters: Ketchum/711 Third Ave., New York, N.Y. 10017/ OMD Worldwide Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL: www.ketchum.com Media company totals Billings ($ in billions) 2002 2001 % chg Worldwide ...... $17.90 $17.68 1.2 Porter Novelli U.S...... $7.75 $7.64 1.4 Top Executive: Helen Ostrowski, global CEO Non-U.S...... $10.15 $10.03 1.2 Headquarters: Porter Novelli/450 Lexington Ave., New York, N.Y. Employees 2002 2001 % chg 10017/Phone: (212) 601-8000/Fax: (212) 601-8101/URL: www.porter- U.S...... 775 775 0.0 novelli.com Notes: OMD Worldwide, with 80 offices in 45 countries, is the global media partner of BBDO Worldwide and DDB Worldwide and TBWA 14 Protocol Marketing Group Worldwide and Omnicom’s DAS agencies. Apart from media, OMD Revenue ($ in millions) 2002 2001 % chg also has the OMD Concepts division that develops entertainment for U.S...... $225.0 NA NA advertisers. OMD named Joe Uva its president and CEO on Jan. 1, 2002. Employees 2002 2001 % chg Figures are from Recma Institute. U.S...... 4,500 NA NA Top Executive: Joe Uva, pres & CEO-ww Offices 2002 2001 % chg Headquarters: OMD Worldwide / 11 Madison Ave., 12th fl., New U.S...... 21 NA NA York, N.Y. 10010 / Phone: (212) 590-7100 / Fax: / URL: Notes: Protocol Direct Marketing is a privately-held integrated mar- www.omd.com keting services company that serves business-to-business and business- to-consumer environments by offering direct marketing, data/produc- PHD tion services, research and fulfillment services. The company has more Media company totals than 4,500 employees in 21 locations in the U.S. Billings ($ in billions) 2002 2001 % chg Top executive: Dennis Eastham, pres & CEO Worldwide ...... $4.60 $4.41 4.3 Headquarters: Protocol Marketing Group/1751 Lake Cook Rd., U.S...... $3.67 $3.50 4.9 Deerfield, Ill., Ill. 60015/Phone: 847-236-3400/Fax: 847-236- Non-U.S...... $0.93 $0.91 2.2 3401/URL: www.protocolmarketing.com AgencyReport April 21, 2003 | Advertising Age |27

Top Executive: Millie Olson, pres & co-founder 4 Publicis Groupe Headquarters: Amazon Advertising / 303 Sacramento St., San Revenue ($ in millions) 2002 2001 % chg Francisco, Calif. 94114 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / $2,711.9 $2,181.5 24.3 Worldwide ...... URL: www.amazonadv.com U.S...... $1,179.9 $927.5 27.2 Non-U.S...... $1,532.0 $1,254.0 22.2 Notes: Publicis Groupe, a global ad organization with offices in 229 Bartle Bogle Hegarty* cities in 109 countries and 37,000 employees, includes three major Agency totals global networks: Publicis Worldwide, Saatchi & Saatchi Worldwide, Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $75.4 $73.9 2.0 and Leo Burnett Worldwide, as well as smaller global units Fallon U.S...... $25.0 $23.5 6.4 Worldwide and Nelson Communications Worldwide. The Groupe also Non-U.S...... $50.4 $50.4 0.0 includes two of the world’s largest media specialist operations: Zenith Notes: Optimedia Group and Starcom MediaVest Group. Publicis gained the BBH is a traditional agency known for its creative output. Top Executive: D’Arcy Masius Benton & Bowles global network along with its acqui- Cindy Gallop, pres Headquarters: sition of Bcom3, but began shuttering the agency in the fourth quar- Bartle Bogle Hegarty / 7 W. 22nd St., New York, N.Y. 10010 / Phone: (212) 812-6600 / Fax: (212) 242-4110 / URL: ter of 2002 and redistributing its personnel and clients. D’Arcy in the www.bartleboglehegarty.com U.S. was largely merged into Publicis Worldwide USA. Its non-U.S. offices went to Leo Burnett Worldwide, except in Brazil where Salles D’Arcy became an independent under the Salles name within the Bromley Communications* Publicis Groupe. D’Arcy’s estimated $450 million in Procter & Agency totals Gamble business was moved in late 2002 to Publicis’ three networks. Revenue ($ in millions) 2002 2001 % chg The elimination of D’Arcy and a shift in its P&G business spurred U.S...... $17.7 $16.5 7.1 Publicis to create an executive committee to coordinate the various Employees 2002 2001 % chg P&G business held by agency networks under Publicis, and urge P&G U.S...... 150 150 0.0 business to avail itself of marketing-services units of Publicis. Also in Notes: Bromley Communications, an Hispanic shop, is 49% owned by 2002, Publicis acquired Gravitas (relationship marketing) in Japan, Publicis Groupe. Magnesium (marketing services) in Belgium, Van Sluis (corporate Top Executive: Ernest Bromley, chmn & CEO strategic communications) in The Netherlands, Arredondo/DeHaro Headquarters: Bromley Communications / 401 E. Houston St., San (ad agency) and Artymana (design) in Mexico City, and Media Publics Antonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2400 / (business travel), Sales Story (relationship marketing) and ECA 2 URL: www.bromcomm.com (events communications), all in France. In its first deal with Dentsu after the Bcom3 Group purchase (Dentsu, a 21% owner of Bcom3, Burrell Communications Group became a 15% owner of Publicis), Dentsu, Publicis and Sports Agency totals Mondial, a New York sports marketing company, formed iSe Revenue ($ in millions) 2002 2001 % chg (International Sports and Entertainment) in January 2003. Based in U.S...... $24.8 $24.1 2.9 Switzerland, iSe allows Dentsu to carry out sports marketing activi- Employees 2002 2001 % chg ties on a worldwide scale, and gives Publicis entry into that field. U.S...... 127 127 0.0 Dentsu and Publicis each hold a 45% interest and Sports Mondial Notes: Burrell Communications Group specializes in African-American 10%. A management board (directoire) runs Publicis Groupe and is consumer marketing. Publicis purchased 49% of Burrell four years ago. headed by Maurice Levy, Publicis Groupe chairman & CEO. Roger A. Top Executive: Thomas J. Burrell, chmn & CEO Haupt, former chairman & CEO of Bcom3, is now Publicis Groupe Headquarters: Burrell Communications Group / 233 N. Michigan president-chief operating officer. Publicis Groupe had organic growth Ave., ste. 2900, Chicago, Ill. 60601 / Phone: (312) 297-9600 / Fax: (312) in revenues of -3.9% (including Bcom3 results for one quarter and 297-9601 / URL: www.burrell.com five days) in euros and -3.4% excluding Bcom3. Publicis’ American Depository Receipts’ 52-week high in 2002 was $34.95 on the New Conill Advertising* York Stock Exchange. As of this March it was trading around $15.70. Agency totals No revenue from D’Arcy accounts is credited to other Publicis Revenue ($ in millions) 2002 2001 % chg Groupe networks in this report. U.S...... $7.4 $6.7 9.5 Top executive: Maurice Levy, chmn & CEO Employees 2002 2001 % chg Headquarters: Publicis Groupe/133 Ave. des Champs-Elysees, U.S...... 42 NA NA Paris, 75008/Phone: 33-1-4443-7000/Fax: 33-1-4443-7525/URL: Notes: Conill is an Hispanic agency with offices in New York and www.publicis.com Torrance, Calif. Top Executive: Cynthia McFarlane, mg dir Traditional agencies Headquarters: Conill Advertising / 375 Hudson St., New York, N.Y. Amazon Advertising* 10014-3660 / Phone: (212) 463-2500 / Fax: (212) 463-2509 Agency totals Revenue ($ in millions) 2002 2001 % chg Fallon Worldwide* U.S...... $1.7 $1.5 13.3 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... 15 10 50.0 Worldwide ...... $81.0 $89.4 -9.5 Notes: Amazon specializes in marketing to women. Leo Burnett U.S...... $73.9 $83.4 -11.3 Worldwide acquired 35% of the agency in June 2002. Non-U.S...... $7.0 $6.1 15.2 AgencyReport April 21, 2003 | Advertising Age |28

Employees 2002 2001 % chg Saatchi & Saatchi in the redistribution. Burnett and Kaplan Thaler Worldwide ...... 464 504 -7.9 Group took on Dawn dishwashing liquid in North America and U.S...... 369 436 -15.4 Swiffer mop products. D’Arcy Detroit also linked in partnership with Non-U.S...... 95 68 39.7 Leo Burnett Worldwide—the two sharing General Motors Corp. busi- Notes: Fallon Worldwide became a Publicis network in 2000, specializ- ness—and changed its name to Chemistri, reviving the name of ing in Internet needs of major advertisers. The agency currently has Burnett’s interactive shop that became iLeo in 2002. Chemistri full-service offices in Minneapolis, New York, London, Singapore, employees also will be located at Leo Burnett USA in Chicago. Burnett Hong Kong and São Paulo. It has been expanding gradually by backing in June 2002 acquired a minority stake in Amazon Advertising, a San a local team to open an agency under the Fallon name. In early 2003, Francisco shop specializing in marketing to women. The agency won’t Anne Bologna became president of Fallon New York, after Alison Burns be aligned with LeoShe group, the Burnett unit specializing in mar- left that post to start a consultancy. Ms. Bologna had been director of keting to women. Burnett created iLeo in October 2002 by consolidat- planning in Minneapolis. ing its global direct, digital and database units, which number more Top Executive: Pat Fallon, chmn than 20. Headquarters: Fallon Worldwide / 50 S. 6th St., ste. 2800, Minneapolis, Top Executive: Linda Wolf, chmn & CEO Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL: Headquarters: Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago, www.fallon.com Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6508 / URL: www.leoburnett.com Kaplan Thaler Group* Agency totals Revenue ($ in millions) 2002 2001 % chg Moroch Partners Agency totals U.S...... $35.1 $14.7 139.3 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg U.S...... $20.1 $16.4 23.1 U.S...... 97 NA NA Employees 2002 2001 % chg Notes: Kaplan Thaler Group, a traditional agency, and sister shop U.S...... 200 189 5.8 Semaphore Partners (formerly Novo/Giant Step), San Francisco, formed a strategic alliance in July 2002 with Semaphore providing Notes: Moroch Partners is a retail field-marketing affiliate 30% interactive services and Kaplan Thaler new business. Within Kaplan owned by Leo Burnett. Thaler Group are the remnants of Ayer, merged into Kaplan in 2002 by Top Executive: Thomas F. Moroch, chmn then parent Bcom3. Headquarters: Moroch Partners / 3625 N. Hall St., #1100, Dallas, Top Executive: Linda Kaplan Thaler, CEO & chief creative officer Texas 75219 / Phone: (214) 520-9700 / Fax: (214) 252-1724 / URL: Headquarters: Kaplan Thaler Group / 825 8th Ave., 34th fl., New www.moroch.com York, N.Y. 10019 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL: www.kaplanthaler.com Publicis & Hal Riney* Agency totals Lapiz* Revenue ($ in millions) 2002 2001 % chg Agency totals U.S...... $54.9 $71.6 -23.2 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg U.S...... $11.2 NA NA U.S...... 231 307 -24.8 Employees 2002 2001 % chg Notes: Publicis & Hal Riney, founded in 1986, is a traditional agency 28 32 -12.5 U.S...... that is part of the Publicis Worldwide network. Notes: Lapiz, “pencil” in Spanish, is an Hispanic agency fully-owned Top Executive: Scott Marshall, chmn & CEO by Leo Burnett. Headquarters: Publicis & Hal Riney / 2001 The Embarcadero, San Top Executive: Dolores Kunda, pres & CEO Francisco, Calif. 94133 / Phone: (415) 293-2001 / Fax: (415) 293-2619 / Headquarters: Lapiz / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: URL: www.hrp.com (312) 220-1376 / Fax: (312) 220-6212 / URL: www.lapiz- advertising.com Publicis Sanchez & Levitan Agency totals Leo Burnett Worldwide* Revenue ($ in millions) 2002 2001 % chg Agency totals U.S...... $12.2 $12.0 2.1 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg Worldwide ...... $801.9 $753.1 6.5 U.S...... 87 80 8.8 U.S...... $379.0 $351.0 8.0 Notes: Publicis Sanchez & Levitan is an Hispanic agency with offices Non-U.S...... $422.9 $402.1 5.2 in Miami, New York, Dallas and Los Angeles, the latter two acquired in Notes: Leo Burnett Worldwide in the U.S. includes Leo Burnett USA. March 2001 from Siboney USA, an Hispanic shop owned by With Publicis Groupe’s acquisition of Bcom3, Burnett’s agency net- Interpublic Group of Cos. The New York office was opened in 2002. work sister in Bcom3, D’Arcy Masius Benton & Bowles, was closed by Publicis Sanchez & Levitan is 49% owned by Publicis. Publicis and the accounts distributed among the other Publicis net- Top Executives: Fausto Sanchez chief creative dir & co-chairper- work groups. Burnett’s portion included D’Arcy offices outside the son/Aida Levitan, chief creative dir & co-chairperson U.S., except in Brazil. Burnett gained Bounce, Fairy Laundry (in the Headquarters: Publicis Sanchez & Levitan / 1790 Coral Way, 3rd fl., U.K.), Always and Whisper sanitary napkins among D’Arcy’s Procter Miami, Fla. 33145 / Phone: (305) 858-9495 / Fax: (305) 858-9461 / & Gamble Co. business. Burnett also lost P&G’s Luvs diapers to URL: www.publicis-sanlev.com AgencyReport April 21, 2003 | Advertising Age |29

Publicis Worldwide* Headquarters: Team One Advertising / 1960 E. Grand Ave., El Agency totals Segundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / Revenue ($ in millions) 2002 2001 % chg URL: www.teamoneadv.com Worldwide ...... $909.9 $908.4 0.2 U.S...... $124.2 $134.4 -7.6 Vigilante $785.8 $773.9 1.5 Non-U.S...... Notes: Vigilante is an urban advertising marketing agency estab- Employees 2002 2001 % chg lished in 1997. Its executions include advertising, sales promotion, 1,070 U.S...... NA NA events, street and entertainment marketing, media planning, strategic Notes: The U.S. brand, Publicis USA, includes Publicis-named shops in New planning and research. Vigilante also has an African-American market York, Dallas, Seattle, Salt Lake City, Indianapolis, Chicago and San Francisco segment. Vigilante has created proprietary products, "Street Spies" (the latter excluding Publicis & Hal Riney). The Publicis brand also includes and "Urban Passport" among others, that follow the urban consumer. interactive unit Publicis Technology and marketing services/PR shop Top Executive: Larry Woodard, pres & CEO Publicis Dialog, whose numbers were rolled up into other shops. In 2002, Headquarters: Vigilante / 580 Broadway, New York, N.Y. 10012 / Publicis closed the Chicago office, Publicis in Mid America, and merged its Phone: (212) 625-5200 / Fax: (212) 625-5252 / URL: www.vigi- business into Publicis in New York. Barry Krause, Mid America’s chairman lantenyc.com and CEO, became chairman and CEO of Publicis in New York, but left that assignment in February 2003 to return to Chicago as president of the J. Walter Thompson office there. Publicis USA also got a number of accounts Integrated marketing agencies from D’Arcy Masius Benton & Bowles, a network gained by Publicis Groupe Publicis Integrated Marketing* in its acquisition of Bcom3, but subsequently closed. Some 130 former staff Agency totals at D’Arcy, New York, moved to Publicis Worldwide, New York, with its Revenue ($ in millions) 2002 2001 % chg Procter & Gamble Co. business. U.S...... $127.1 $155.0 -18.0 Top Executive: Susan Gianinno, chmn & CEO-Publicis USA Notes: Publicis Integrated Marketing is an Ad Age construct and rep- Headquarters: Publicis Worldwide / 4 Herald Square/950 Sixth Ave., resents the estimated totals of Publicis’ direct marketing, sales promo- New York, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / tion and interactive operations. URL: www.publicis-usa.com ARC Integrated Marketing* Saatchi & Saatchi* Notes: ARC Integrated Marketing is a worldwide integrated market- Agency totals ing network that was formed by D'Arcy Masius Benton & Bowles in Revenue ($ in millions) 2002 2001 % chg mid-2002 largely out of Clarion in the U.S. and IMP in Europe. Worldwide ...... $476.5 $454.6 4.8 Top Executive: Caren Berlin, CEO Revenue ($ in millions) 2002 2001 % chg Headquarters: ARC Integrated Marketing / Greenwich Office Park 5, U.S...... $176.4 $169.5 4.1 Greenwich, Conn. 06831 / Phone: (203) 862-6000 / Fax: (203) 862-6001 / Non-U.S...... $300.0 $285.1 5.2 URL: www.arcmarketingusa.com Employees 2002 2001 % chg 1,050 1,310 -19.8 U.S...... Frankel* Notes: Saatchi & Saatchi is a consolidation of the multinational agency Notes: Frankel, a marketing services agency founded in 1962, special- network of the same name and the Saatchi & Saatchi U.S. brand con- izes in sales promotion. Frankel primarily operates out of Chicago, sisting of offices in New York, Torrance, Calif. and Fairport, N.Y. In Irvine, Calif., and San Francisco. Publicis’ buyout of Bcom3 in late 2002, Publicis promptly shelved the Top Executives: Jim Mack, chmn/Dick Thomas, pres & CEO D’Arcy Masius Benton & Bowles network, spreading its accounts Headquarters: Frankel / 111 E. Wacker Dr., Chicago, Ill. 60601 / through Publicis’ three remaining networks. Saatchi gained Procter & Phone: (312) 552-5000 / Fax: (312) 552-5400 / URL: www.frankel.com Gamble Cos.’ Crest, Folgers and Millstone coffees accounts from D’Arcy, and more General Mills assignments and Luvs diapers from Leo Burnett. Saatchi has long held P&G business. Some 50 former LB Works* D’Arcy, New York, staffers were moved over to Saatchi. Notes: LB Works is a B2B and B2C agency that marries hi-tech clients Top Executives: Tod Seisser, Tom Lom, Mike Burns, Scott Gelbert, to traditional as well as hi-tech solutions. The agency was renamed and mng ptnrs downsized in 2001 from Leo Burnett Technology Group. Headquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y. Top Executive: Jeffrey J. Jones II, pres & CEO 10014-3660 / Phone: (212) 463-2000 / Fax: (212) 463-9855 / URL: Headquarters: LB Works / 35 W. Wacker Dr., 14th fl., Chicago, Ill. www.saatchi-saatchi.com 60601 / Phone: (312) 220-5959 / Fax: (312) 970-8301 / URL: www.lbworks.com Team One Advertising* Agency totals Semaphore Partners* Revenue ($ in millions) 2002 2001 % chg Notes: Semaphore Partners, became the name for NOVO/Giant Step U.S...... $51.5 $48.9 5.3 in June 2002 and is an interactive marketing company. The company is Employees 2002 2001 % chg headquartered in San Francisco with offices in Chicago, Detroit and U.S...... 241 240 0.4 New York. It is run by Kelly A. Rodriques. Notes: Team One, a traditional agency, has offices in El Segundo, Top Executive: Kelly Rodriques, CEO Calif., Atlanta, Tarrytown, N.Y., and Naperville, Ill. Its primary client is Headquarters: Semaphore Partners / 222 Sutter St., 5th fl., San Lexus. Francisco, Calif. 94108 / Phone: (415) 875-7000 / Fax: (415) 875-7001 / Top Executive: Brian Sheehan, CEO URL: www.semaphorepartners.com AgencyReport April 21, 2003 | Advertising Age |30 Healthcare agencies panies) and GM Planworks (GM-dedicated media); SMG IP, an interac- tive unit; Tapestry (multicultural); Halogen Response Media (direct Publicis Healthcare* response); Relay Sports & Event Marketing; SMG Entertainment Agency totals (entertainment tie-ins, promotions, programming). Billings totals were Revenue ($ in millions) 2002 2001 % chg monitored by Recma Institute. Worldwide ...... $288.6 $275.6 4.7 Top Executive: Jack Klues, CEO U.S...... $259.1 $248.3 4.3 Headquarters: Starcom MediaVest / 35 W. Wacker Dr., Chicago, Ill., Non-U.S...... $29.6 $27.3 8.3 60601 / Phone: (312) 220-3535 / Fax: (312) 220-1515 / URL: www.smv- Notes: Publicis Healthcare is an Ad Age construct and represents the group.com estimated totals of Publicis’ healthcare marketing operations. ZenithOptimedia Group Klemtner Advertising* Media company totals Notes: Klemtner is a healthcare agency. Billings ($ in billions) 2002 2001 % chg Top Executive: Gavin A. Scotti, chmn & CEO Worldwide ...... $16.15 $14.94 8.1 Headquarters: Klemtner Advertising / 375 Hudson St., New York, U.S...... $7.00 $6.00 16.7 N.Y. 10014 / Phone: (212) 463-3400 / Fax: (212) 463-5038 / URL: Non-U.S...... $9.15 $8.59 6.5 www.klemtner.com Employees 2002 2001 % chg U.S...... 708 624 13.5 Medicus Group International* Notes: ZenithOptimedia Group is the umbrella holding for Zenith Media Services and Optimedia International U.S. as well as being their Notes: Medicus is an international healthcare agency network. In the collective non-U.S. media arm. ZenithOptimedia’s U.S. numbers are the U.S. the agency comprises New York-based Medicus (healthcare adver- sum of Zenith Media and Optimedia International U.S. tising and promotion); Discovery International (healthcare education), ZenithOptimedia is 75% owned by Publicis Groupe and 25% owned Chicago; Total Learning Concepts (healthcare sales training), Boston; by Cordiant Communications Group, which is contemplating selling its HealthTech Solutions (healthcare technology), St. Louis; Medicus holdings within a year. Cordiant’s main international network, Bates International (international/global healthcare promotion), New York and Worldwide, in May 2002 shifted its media responsibilities to the London, and Life Brands (speciality health communication), Sydney. Optimedia side. Figures reported are from Recma Institute. Top Executive: Glenn DeSimone, CEO Top Executive: John Perriss, CEO Headquarters: Medicus Group International / 1675 Broadway, 5th fl., Headquarters: ZenithOptimedia Group / Bridge House 63-65, N. New York, N.Y. 10019 / Phone: (212) 468-3100 / Fax: (212) 468-3187 / Wharf Rd., London, United Kingdom W21 LA / Phone: 44-207-298- URL: www.medicusgroup.com 4900 / Fax: 44-207-298-6900 / URL: www.zenithmedia.com Nelson Communications Worldwide* Public relations agency Notes: Nelson Communications Worldwide is a medical marketing, advertising and sales services company that was acquired by Publicis in Manning, Selvage & Lee* 2000. Nelson has an Hispanic division, Bienestar LCG Communications, Agency totals Revenue ($ in millions) 2002 2001 % chg Lawrenceville, N.J. The integrated healthcare agency handles most of its Worldwide ...... $95.4 $100.7 -5.3 U.S. operations in eight cities out of its New York office. U.S...... $68.3 $72.9 -6.2 Top Executive: Fred Kellogg, CEO Non-U.S...... $27.1 $27.9 -2.7 Headquarters: Nelson Communications Worldwide / 41 Madison Ave., Employees 2002 2001 % chg New York, N.Y. 10010 / Phone: (212) 684-0909 / Fax: (212) 213-4694 / Worldwide ...... 950 NA NA URL: www.ncicompanies.com Top Executive: Lou Capozzi, chmn & CEO Headquarters: Manning, Selvage & Lee / 79 Madison Ave., New Williams-Labadie* York, N.Y. 10016-7880 / Phone: (212) 213-0909 / Fax: (212) 213-7188 / Notes: Williams-Labadie is a healthcare shop. URL: www.mslpr.com Top Executive: Peter Labadie, CEO Headquarters: Williams-Labadie / 57 W. Grand Ave., ste. 800, Chicago, Ill. 60610 / Phone: (312) 222-5800 / Fax: (312) 222-2530 / 23 Select Communications URL: www.willab.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $110.0 $98.0 12.2 U.S...... $44.0 $39.0 12.8 Media specialist agencies Non-U.S...... $66.0 $59.0 11.9 Starcom MediaVest Employees 2002 2001 % chg Media company totals Worldwide ...... 300 300 0.0 Billings ($ in billions) 2002 2001 % chg U.S...... 30 30 0.0 Worldwide ...... $18.40 $17.35 6.0 Non-U.S...... 270 270 0.0 U.S...... $10.85 $10.12 7.2 Offices 2002 2001 % chg Non-U.S...... $7.55 $7.23 4.4 Worldwide ...... 5 5 0.0 Employees 2002 2001 % chg U.S...... 1 1 0.0 U.S...... 1,401 1,394 0.5 Non-U.S...... 4 4 0.0 Notes: Starcom MediaVest Group includes four media management Notes: Select Communications is a full-service agency based in units, Starcom, MediaVest, StarLink (for small to medium-sized com- Koblenz, Germany, with offices in Hamburg, Berlin, Paris, New York AgencyReport April 21, 2003 | Advertising Age |31 and London. The agency does considerable work in the fashion, toi- Top executive: Kyoichi Kubo, pres & representative dir letries, food and beverages industries. Select employs 300 worldwide. Headquarters: Tokyu Agency/4-8-18, Akasaka, Minato-ku, Tokyo, The agency’s New York office is located at 131 Varick St., New York, Japan 107-8417/Phone: 81-3-3475-3691/Fax: 81-3-5562-9122/URL: N.Y. 10013. Phone is 212-367-3560; fax is 212-929-5678. www.tokyu-agc.co.jp Top executive: Herwig Preis, pres & CEO Headquarters: Select Communications/Schlossstr. 1, Koblenz, 56068/ Phone: 49-26-9-72-61-0 / Fax: 49-261-9-72-61-11 / URL: www.select- 3 WPP Group communications.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $5,781.5 $5,799.5 -0.3 U.S...... $2,448.2 $2,542.5 -3.7 11 TMP Worldwide Non-U.S...... $3,333.3 $3,257.0 2.3 Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg Worldwide ...... $335.3 $405.1 -17.2 Worldwide ...... 50,417 55,109 -8.5 U.S...... $229.1 $277.9 -17.6 Notes: WPP Group owns four agency networks: Young & Rubicam, Non-U.S...... $106.1 $127.2 -16.6 Ogilvy & Mather Worldwide, J. Walter Thompson Co., and Red Cell Notes: TMP Worldwide is a publicly-held recruitment advertising (formerly Conquest). It also owns an assortment of other integrated agency network and a Yellow Pages advertising agency. It is also the and specialty agencies as well as two media specialist companies, owner of Monster, the leading global career portal. TMP’s returns MindShare and Mediaedge:cia. Apart from its agency business, WPP include only the recruitment advertising and Yellow Pages activity. The owns Kantar Group research arm (Millward Brown, Research slowdown in the global economy and job markets deeply affected International, Winona); PR companies, Hill & Knowlton, Ogilvy Public TMP’s staffing business as the company’s total revenue plunged 27% Relations Worldwide, Burson-Marsteller and Cohn & Wolfe; and a below 2001 levels. TMP expects the market conditions of 2002 to con- large group of branding and identity, healthcare and specialist commu- tinue into 2003. The company will spin off this spring its eResourcing nications companies; 20% of ad organization Asatsu-DK, Tokyo; 30% and Executive Search units into a new, publicly-traded company called of Chime Communications, a London-based specialist PR, research and Hudson Highland Group. In its fourth quarter 2002, TMP initially said advertising company, and 50.1% of Batey Group (renamed Red Cell it would take a charge of approximately $100 million to reorganize its Asia). In 2002, WPP purchased a controlling 36% of LG Ad, Seoul, an business in connection with the announced spin-off of eResourcing and ad organization that also serves as the in-house agency for LG Group. Executive Search, but revised that to approximately $115 million. The WPP then named Eliot Kang chief operating officer of LG Ad. Mr. Kang charge consists primarily of workforce reduction, office consolidation is president & CEO of Kang & Lee, WPP’s New York-based Asian- costs and related asset write-offs, professional fees, and other special American agency. WPP took a 25% interest in Shanghai Advertising charges. TMP opened a Princeton, N.J., office in January 2003 to focus Limited, a major full-service advertising agency based in Shanghai, on the healthcare market. Monstermoving.com, a leading online source China, and acquired Media Club, Italy’s leading independent media of relocation services and a brand extension of Monster, in September agency, and merged it into Mediaedge:cia Italian operations. WPP 2002 acquired Moving.com, an online marketplace for relocation serv- Chairman Martin Sorrell said earlier this year that within five years ices and information. WPP would draw 66% of group revenue from marketing services, com- Top Executive: Andrew J. McKelvey, chmn & CEO pared to the current 55%, and that within five to 10 years WPP would Headquarters: TMP Worldwide / 622 Third Ave., New York, N.Y. rely less on the U.S. market than the current 42% of group revenue, 10017 / Phone: (212) 351-7000 / Fax: (917) 256-8631 / URL: spreading the risk to Europe, which currently draws 40% of group rev- www.tmp.com enue, and the rest of the world (18%). Typical of WPP’s efforts to draw more revenue from marketing services were researcher Millward 17 Tokyu Agency Brown’s multiple acquisitions in 2002, and WPP’s acquisition in Revenue ($ in millions) 2002 2001 % chg November 2001 of Tempus Group, which along with media specialist International ...... $180.4 $203.8 -11.5 agency CIA included Added Value (marketing consultancy), Enterprise Employees 2002 2001 % chg IG (brand identity), Outrider (global online marketing) and OHAL, an International ...... 1,470 1,445 1.7 econometric consultancy that quantifies the major factors driving sales Offices 2002 2001 % chg and awareness of client products and services. A move by Ford Motor International ...... 19 19 0.0 Co.’s Chief Operating Officer Nicholas V. Scheele to consolidate more Notes: Tokyu, the ad organization, includes the Tokyu Agency net- of Ford’s business with WPP networks was nixed when Ford noted such work and four other advertising-related operations: CAT Inc. (com- a move would counter Ford procedures preventing the monopolization mercial production, program production), Image Studio 109 (rental of a business relationship by a single supplier. The automotive giant studio for commercial/film/still photo production), Tokyu Space supplies 7% of WPP’s revenue. JWT handles Ford division and Y&R its Creation (out of home), Kaburagi Studio (photo studio), Tokyu Lincoln Mercury division, Jaguar and Land Rover divisions. In Agency Business Service (administrative services for Tokyu group February, PR agency Hill & Knowlton’s Los Angeles office formed the members), and TA Promotion Net (plans, produces golf tournaments DiversAlliance, a non-equity partnership with two West Coast inde- and other sports events, plus instore campaigns, point-of-purchase pendent agencies, HeadQuarters Advertising (Hispanic), San Francisco, materials and novelties. TA Promotion Net was created last year by a and Saeshe Advertising (Asian-American), Los Angeles, and indepen- merger of subsidiaries Hansoku Kaihatsu Corp. (sales promotion), tent PR agency Walker Marchant Group (woman-owned), Washington, and Agent Jyuku Co. (event marketing). Tokyu Agency and DDB to address the multicultural and gay and lesbian markets. Japan, Tokyo, formed a strategic alliance in October 2002. The DDB Top executive: Martin Sorrell, chief exec entity has been renamed DDB Tokyu Agency Creative. It will provide Headquarters: WPP Group / 27 Farm St., London, W1J 5RJ / creative services to Tokyu and give Tokyu access to DDB offices Phone: 44-207-408-2204 / Fax: 44-207-493-6819 / URL: worldwide. www.wpp.com AgencyReport April 21, 2003 | Advertising Age |32 Traditional agencies Notes: Cole & Weber/Red Cell became part of the Red Cell network in 2001, shifting over from its subsidiary status at Ogilvy & Mather Berlin Cameron/Red Cell* Worldwide. Agency totals Top Executive: Mike Doherty, pres Revenue ($ in millions) 2002 2001 % chg Headquarters: Cole & Weber/Red Cell / 308 Occidental Ave. South, $17.9 $17.9 0.1 U.S...... Seattle, Wash. 98104 / Phone: 206-447-9595 / Fax: 206-233-0178 / Employees 2002 2001 % chg URL: www.coleweber.com U.S...... 84 NA NA Notes: Berlin Cameron/Red Cell, New York, became the lead agency in the U.S. for WPP’s Red Cell Network with its acquisition in December Dentsu, Young & Rubicam Partnerships Agency totals 2001, and became lead creative shop for Coca-Cola Co.’s Coke Classic in Revenue ($ in millions) 2002 2001 % chg North America in February 2003. It got the $200 million creative busi- International ...... $121.8 $178.0 -31.6 ness from McCann-Erickson Worldwide. Coca-Cola two years ago named McCann parent Interpublic Group of Cos. its global creative con- Notes: Dentsu, Young & Rubicam Partnerships, dually based in sultant on the brand. Berlin Cameron in March 2003 named William Singapore and Sydney, is 65% owned by Young & Rubicam and the Grogan Jr. as its president. He was director of Coca-Cola’s Coke brands rest by Dentsu. The network services multinational and local clients at Interpublic Group, and last December announced plans to take an through 27 offices in 16 countries. executive post at AOL Time Warner’s Global Marketing Solutions. Red Top Executive: Yasuo Yoshitome, pres & CEO Cell had estimated revenue of $47 million outside the U.S. in 2002, Headquarters: Dentsu, Young & Rubicam Partnerships / 300 Beach yielding a combined $75.8 million worldwide with the inclusion of Cole Rd., #36-05/06 The Concourse, Singapore, 199555 / Phone: 65-295- & Weber. The international headquarters is listed second here. 0025 / Fax: 65-296-2016 / URL: www.dyr.co.jp Top Executive: Andy Berlin, chmn Headquarters: Berlin Cameron/Red Cell / 1370 Broadway, 7th fl., J. Walter Thompson Co.* New York, N.Y. 10018 / Phone: (212) 824-2000 / Fax: (212) 268-8454 / Agency totals URL: www.bc-p.com Revenue ($ in millions) 2002 2001 % chg Top Executives: Lee Daley, co-CEO & chief strategic officer; Andy Worldwide ...... $996.9 $1,030.8 -3.3 Berlin, co-CEO U.S...... $393.7 $401.0 -1.8 Headquarters: Red Cell / Kent House, 14-17 Market Place, Great Non-U.S...... $603.1 $629.9 -4.2 Titchfield St., London, W1W 8AJ / Phone: 44-20-7824-7890 / Fax: 44- Employees 2002 2001 % chg 20-7824-7891 / URL: www.redcellnetwork.com Worldwide ...... 9,200 NA NA Notes: J. Walter Thompson brand includes the J. Walter Thompson Bravo Group* U.S. agency brand and its international network that includes Agency totals TMI/JWT, the Middle East network in which it holds a 51% stake. JWT Revenue ($ in millions) 2002 2001 % chg and Enterprise Creative Selling co-founded in September 2002 U.S...... $27.9 $26.4 6.0 Enterprise/J. Walter Thompson, Montreal. JWT’s first Canadian office Employees 2002 2001 % chg was opened in Montreal in 1930. JWT and client Unilever, perhaps the U.S...... 220 NA NA longest agency-client relationship, celebrated 100 years of working Notes: Bravo Group is an Hispanic agency. together. JWT sold 49% of its Australian and New Zealand operations Top Executive: Daisy Exposito, chmn & CEO to Singleton Group Ltd., Syndey, in December 2001. (Singleton Group Headquarters: Bravo Group / 20 Cooper Square, New York, N.Y. and O&M’s Australian operations merged in 1998.) 10003 / Phone: (212) 780-5800 / Fax: (212) 780-0602 / URL: www.the- Top Executive: Peter Schweitzer, pres & CEO bravogroupyr.com Headquarters: J. Walter Thompson Co. / 466 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 210-7000 / Fax: (212) 210-7299 / URL: Brouillard Communications* www.jwt.com Agency totals Revenue ($ in millions) 2002 2001 % chg JWT Specialized Communications* U.S...... $12.2 $12.4 -1.5 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... 56 NA NA U.S...... $36.3 $45.6 -20.3 Notes: Brouillard is a full-service consumer and B2B communications Notes: JWT Specialized Communications is a diversified marketing agency with offices in New York and London. and employment communications agency serving select niche markets. Top Executive: William C. Lyddan Jr., pres The company has 26 offices throughout the U.S., Australia, Canada and Headquarters: Brouillard Communications / 466 Lexington Ave, Singapore. New York, N.Y. 10017 / Phone: (212) 210-8563 / Fax: 212-210-8607 / Top Executive: Tim Gibon, pres & CEO URL: www.brouillard.com Headquarters: JWT Specialized Communications / 5200 W. Century Blvd., ste. 310, Los Angeles, Calif. 90045 / Phone: (310) 665-8700 / Fax: Cole & Weber/Red Cell* (310) 216-1429 / URL: www.jwtworks.com Agency totals Revenue ($ in millions) 2002 2001 % chg Kang & Lee* U.S...... $10.9 $10.1 7.4 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... 76 NA NA U.S...... $6.6 $6.6 -0.8 AgencyReport April 21, 2003 | Advertising Age |33

Employees 2002 2001 % chg SicolaMartin* U.S...... 46 NA NA Agency totals Notes: Kang & Lee is an ad agency with an Asian-American focus. It Revenue ($ in millions) 2002 2001 % chg comprises Kang & Lee, New York, K&L West, Los Angeles, and K&L U.S...... $9.6 $12.0 -20.2 Direct, New York. Notes: SicolaMartin specializes in marketing consulting and advertis- Top Executive: Eliot Kang, pres ing for leading technology companies. It was purchased in early 2001 Headquarters: Kang & Lee/20 Cooper Square, New York, N.Y. by Young & Rubicam. 10003/Phone: (212) 375-8111/Fax: (212) 375-8215/URL: Top Executive: Tom Sicola, pres & CEO www.kanglee.com Headquarters: SicolaMartin / 701 Brazos St., ste. 1100, Austin, Texas 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www.sico- Mendoza Dillon & Asociados* lamartin.com Agency totals Revenue ($ in millions) 2002 2001 % chg TMI/JWT* U.S...... $12.9 $13.1 -1.4 Agency totals Employees 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... 40 NA NA International ...... $8.2 $8.2 -0.2 Notes: Mendoza Dillon & Asociados is an Hispanic agency based in Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. It Aliso Viejo, Calif. is 51% owned by JWT. Top Executive: Ingrid Otero-Smart, pres & chief operating officer Top Executive: Roy Haddad, chmn & CEO Headquarters: Mendoza Dillon & Asociados / 65 Enterprise, ste. 420, Headquarters: TMI/JWT / ste. 2-18 Harbour Yard., Chelsea Harbour, Aliso Viejo, Calif. 92656 / Phone: (949) 330-6700 / Fax: (949) 330-6701 / London, U.K. SW10 0XD URL: www.mendozadillon.com UniWorld Group Mosaica* Agency totals Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg U.S...... $23.8 $25.5 -6.9 U.S...... $1.3 $1.3 0.0 Employees 2002 2001 % chg Employees 2002 2001 % chg U.S...... 143 154 -7.1 U.S...... 12 NA NA Notes: UniWorld Group is a multicultural communications group that Notes: Mosaica is a multicultural shop with a focus on Asian- specializes in African-American consumers. It has offices in New York Americans. and Washington. WPP acquired 49% of the agency in June 2000. Top Executive: Orlando Milian, gm Top Executive: Charles Morrison, dir-relationship mktg Headquarters: Mosaica / 20 Cooper Square, New York, N.Y. 10003 / Headquarters: UniWorld Group / 100 Ave. of the Americas, New Phone: (212) 780-5900 / Fax: (212) 780-5959 York, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 226-5970 / URL: www.uniworldgroup.com Ogilvy & Mather Worldwide* Agency totals Y&R Advertising* Revenue ($ in millions) 2002 2001 % chg Agency totals Worldwide ...... $589.4 $607.2 -2.9 Revenue ($ in millions) 2002 2001 % chg U.S...... $200.2 $200.7 -0.2 Worldwide ...... $442.0 $486.5 -9.2 Non-U.S...... $389.2 $406.5 -4.2 U.S...... $191.2 $207.5 -7.8 Notes: Ogilvy & Mather Worldwide includes the Ogilvy & Mather Non-U.S...... $250.8 $279.0 -10.1 U.S. brand and the agency’s multinational network including Memac, Notes: Y&R Advertising includes the Y&R U.S. brand and the Y&R its Middle East network. Ogilvy purchased BEN Marketing Group in international network. That network owns 67% of Dentsu, Young & September 2002. The shop, formerly part of Panoramic Rubicam Partnerships. Y&R also includes Brand Buzz. In 2002, Y&R Communications, remains an independent unit run by its founder Gitam, Johannesburg, sold a 20% interest in the agency to Memeza Chuck Nardizzi. Also during 2002, Ogilvy and sister network Young QRX, a black investment consortium. In South Africa, agencies need to & Rubicam acquired a 36% stake in LG Ad, Seoul, whose major have some black ownership in order to do business with the govern- clients include LG Electronics, LG Chemical, LG Telecom, LG Group, ment. In late 2002, Y&R created a client-centric global structure that Korean Air and Nike. WPP in November 2002 bought 25% of includes a Global Leadership Council to govern the agency globally. Shanghai Advertising in China, a subsidiary of Shanghai East Best The council governs by cutting across traditional organizational lines International Group Co. Shanghai Advertising has had a relationship (geography, hierarchy, disciplines). In October 2002, the Y&R New with Ogilvy & Mather since 1991 when the O&M Advertising York shop, suffering from account losses and decreased client spending, Shanghai joint venture was established. Shanghai Advertising also formed an operating committee to re-establish growth (the agency has an ongoing joint venture with Japan’s Hakuhodo Advertising declined 22% in revenue from 2000 to 2001). The committee includes established in 1996. That joint venture has added two other offices John Partilla, managing partner, Ann Hayden, managing partner, exec- elsewhere in China. utive creative director, and John Morris, managing partner. Then in Top Executive: Shelly Lazarus, chmn & CEO February 2003, the shop lured Michael Patti from BBDO Worldwide to Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309 become chairman & CEO, managing both business and creative direc- W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) tion. He replaces Ron Bess, named to the newly-created role of vice 237-5123 / URL: www.ogilvy.com chairman-integration and business development. AgencyReport April 21, 2003 | Advertising Age |34

Top Executive: Michael Dolan, chmn & CEO Employees 2002 2001 % chg Headquarters: Y&R Advertising / 285 Madison Ave., New York, N.Y. U.S...... 39 31 25.8 10017 / Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: Top Executive: Manny Flores, CEO & mg ptnr www.yr.com Headquarters: LatinWorks Marketing / 323 Congress Ave., ste. 100, Austin, Texas 78701 / Phone: (512) 479-6200 / Fax: (512) 479-6024 / Ogilvy Syndicate agencies URL: www.latinworks.com Notes: Ogilvy North America continues to run the Ogilvy Syndicate, a loose affiliation of entrepreneurial specialist agencies that work on cre- Vitrorobertson ative projects with Ogilvy. Ogilvy has no equity in the Syndicate whose Agency totals shops include LatinWorks Marketing and Richards Group, both in Dallas, Revenue ($ in millions) 2002 2001 % chg Work, Richmond, Va., Vitrorobertson, San Diego, Fuse and Core, St. U.S...... $5.5 $4.5 21.1 Louis, Hunt Adkins, Minneapolis, and Grant Scott Hurley, San Francisco. Employees 2002 2001 % chg U.S...... 45 34 32.4 CORE Top Executive: John Vitro & John Robertson, ptnrs & co-creative dirs Headquarters: Agency totals Vitrorobertson / 625 Broadway, 4th fl., San Diego, Revenue ($ in millions) 2002 2001 % chg Calif. 92101 / Phone: (619) 234-0408 / Fax: (619) 234-4015 / URL: U.S...... $1.8 $2.7 -32.1 www.vitrorobertson.com Employees 2002 2001 % chg U.S...... 18 18 0.0 Work Top Executive: James C. Dillion, ptnr Top Executive: Don Just, chmn & CEO Headquarters: CORE / 1136 Washington Ave., 8th fl., St. Louis, Mo. Headquarters: Work / 111 Virginia St., ste. 500, Richmond, Va. 63101 / Phone: (314) 241-2294 / Fax: (314) 241-2770 / URL: 23223 / Phone: (804) 225-0100 / Fax: (804) 225-0369 / URL: www.core11.com www.workadvertising.com

Fuse Integrated marketing agencies Agency totals WPP Integrated Marketing* Revenue ($ in millions) 2002 2001 % chg Agency totals $5.1 $3.3 53.1 U.S...... Revenue ($ in millions) 2002 2001 % chg Employees 2002 2001 % chg Worldwide ...... $1,128.3 $1,137.7 -0.8 22 18 22.2 U.S...... U.S...... $553.6 $558.4 -0.9 Top Executive: Clifford Franklin, pres Non-U.S...... $574.7 $579.2 -0.8 Headquarters: Fuse / 1409 Washington, 5th fl., St. Louis, MO 63103 / Notes: WPP Integrated Marketing is an Ad Age construct and repre- Phone: (314) 421-4040 / Fax: (314) 421-3033 / URL: www.fpmfuse.com sents the estimated totals of WPP’s direct marketing, sales promotion and interactive operations. Grant, Scott & Hurley Agency totals BEN Marketing Revenue ($ in millions) 2002 2001 % chg Notes: BEN, a marketing services agency acquired by Ogilvy from $2.0 $2.2 -5.7 U.S...... Panoramic Communications’s epb Communication in September 2002, Employees 2002 2001 % chg operates as an independent unit of O&M. It has offices in Stamford, 18 16 12.5 U.S...... Conn., and Atlanta. Top Executive: Grant Richards, co-creative dir Top Executive: Charles Nardizzi, CEO Headquarters: Grant, Scott & Hurley / 451 Pacific Ave., San Headquarters: BEN Marketing / One Stamford Landing, Stamford, Francisco, Calif. 91433 / Phone: (415) 989-2500 / Fax: (415) 732-9535 / Conn. 06902 / Phone: (203) 969-1311 / Fax: (203) 969-1309 / URL: URL: www.gshsf.com www.benmarketing.com

Hunt Adkins Brierley & Partners Agency totals Agency totals Revenue ($ in millions) 2002 2001 % chg Revenue ($ in millions) 2002 2001 % chg $2.3 $2.8 -16.5 U.S...... Worldwide ...... $30.8 $38.7 -20.4 Employees 2002 2001 % chg U.S...... $29.9 $36.7 -18.6 14 16 -12.5 U.S...... Non-U.S...... $0.9 $2.0 -53.4 Top Executive: Patrick Hunt, pres Employees 2002 2001 % chg Headquarters: Hunt Adkins / 15 S. Fifth St., 3rd fl., Minneapolis, Worldwide ...... 205 262 -21.8 Minn. 55402 / Phone: (612) 339-8003 / Fax: (612) 339-8104 / URL: U.S...... 196 247 -20.6 www.huntadkins.com Non-U.S...... 9 15 -40.0 Notes: Brierley, a direct marketing agency focusing on relationship LatinWorks Marketing management programs, is 20% owned by WPP. Brierley has offices in Agency totals Dallas, Los Angeles, Chicago, New York and London, and affiliated Revenue ($ in millions) 2002 2001 % chg offices in Tokyo and Hong Kong. U.S...... $5.6 $4.1 35.4 Top Executive: Harold Brierley, chmn & CEO AgencyReport April 21, 2003 | Advertising Age |35

Headquarters: Brierley & Partners / 8401 N. Central Expy., ste. 1000, Y+R2.1 Dallas, Texas 75225 / Phone: (214) 760-8700 / Fax: (214) 743-5511 / Notes: Y+R2.1 is an interactive agency. URL: www.brierley.com Top Executive: Chris Goodman, CEO Headquarters: Y+R2.1 / 285 Madison Ave., New York, N.Y. 10017 / Einson Freeman* Phone: (212) 210-3000 / Fax: / URL: www.yr2point1.com Notes: Einson Freeman is a sales promotion shop. Top Executive: Jean Mojo, pres & CEO Healthcare agencies Headquarters: Einson Freeman / 10 Mountain View Rd., Upper Saddle WPP Healthcare* River, N.J. 07458 / Phone: (201) 760-8600 / Fax: (201) 760-0479 / URL: Agency totals www.einsonfreeman.com Revenue ($ in millions) 2002 2001 % chg Worldwide ...... $345.1 $338.0 2.1 OgilvyOne Worldwide* U.S...... $250.3 $243.1 2.9 $94.8 $94.9 -0.1 Notes: OgilvyOne, a direct marketing agency, includes in its totals Non-U.S...... Notes: returns for A. Eicoff & Co., a Chicago-based agency focused on direct- WPP Healthcare is an Ad Age construct and represents the esti- response TV. In July 2002, OgilvyOne acquired BrandOne, Beijing, one mated totals of WPP’s healthcare marketing operations. of China’s leading independent direct marketing firms. BrandOne will continue to act as an independent company. OgilvyOne in April bought CommonHealth* most of the shares of Concept! AG, Frankfurt, not already owned by Notes: CommonHealth is a healthcare agency with 16 operating units. WPP operating companies, giving it 95% ownership of the company. The agency houses several joint ventures with other WPP Group compa- Concept! is a German internet agency. nies, among them EinsonHealth (experiential marketing), Enterprise IG Top Executive: Reimer Thedens, chmn & CEO Health (branding and identity specialists), MD/Salud (Hispanic health- Headquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W. care marketing with Mendoza Dillon & Asociados) and Shire Health New 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) York (PR). It also has partnerships with other WPP-affiliated companies: 237-5123 / URL: www.ogilvy.com Media Marketing Solutions (media specialists), MBC (interactive servic- es), PDI (contract sales and outsourced marketing), Pedagogue Solutions (e-learning software), and Softwatch (relationship marketing). Synergy@jwt* Top Executive: Matt Giegerich, pres & CEO Notes: Synergy@jwt, a marketing services and specialized communi- Headquarters: CommonHealth / 30 Lanidex Plaza West, Parsippany, cations division formed in late 2001, includes the following companies, N.J. 07054 / Phone: (973) 884-2200 / Fax: (973) 884-2487 / URL: although each has retained its brand name: ThompsonConnect (direct www.commonhealth.com marketing), digital@jwt (interactive/digital brand marketing), JWT Technology (tech), Imagio/JWT (tech and PR), Imaginet (e-business RTC Relationship Marketing* consulting), Interactive Marketing Concepts (e-business marketing), Notes: RTC Relationship Marketing is a direct marketing agency and Go Direct (direct/database marketing). whose primary focus is healthcare. Top Executive: Ross Fujioka, pres & CEO Top Executive: Becky Chidester, pres & CEO Headquarters: Synergy@jwt / 333 W. Santa Clara St., San Jose, Calif. Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson 10017 / Phone: (408) 993-9868 / Fax: (408) 993-9981 St., NW, ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 / Fax: (202) 424-7900 / URL: www.rtcrm.com VML* Notes: VML (Valentine-McCormick-Ligibel) is a marketing commu- Sudler & Hennessey* nications agency that draws most of its revenue from interactive. WPP Notes: Sudler & Hennessey is a healthcare agency. acquired VML in June 2001. Top Executive: Jed Beitler, chmn & CEO Top Executive: Matt Anthony, CEO Headquarters: Sudler & Hennessey/230 Park Ave. S., New York, N.Y. Headquarters: VML / 250 Richards Rd., Kansas City, Mo. 64116 / 10003/Phone: (212) 614-4100/Fax: (212) 598-6978/URL: www.sudler.com Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.vml.com Media specialist agencies Wunderman* Digital Edge Notes: Wunderman is a direct marketing agency. Y&R/Wunderman Notes: Digital Edge is a Web-based media planning and buying agency. It Alliance was created in Europe in 2002, establishing a single manage- also is involved in convergence media consultation and testing. Digital ment structure for the two brands chaired by William Eccleshare. Mr. Edge was founded in 1999 as a division of Young & Rubicam’s Media Edge. Eccleshare also serves as head of Y&R Advertising, Europe. The alliance Top Executive: Alan Schanzer, mg dir already exists in Asia-Pacific, parts of Latin America and in a number Headquarters: Digital Edge / 825 Seventh Ave., New York, N.Y. of European markets. David Sable was given the new title of vice chair- 10019 / Phone: (212) 474-0000 / Fax: / URL: www.thedigitaledge.com man and president of Wunderman’s worldwide operations this March, and Barry Kessel replaced him as president and CEO of Wunderman Mediaedge:cia Worldwide New York. Media company totals Top Executive: Daniel Morel, chmn & CEO Billings ($ in billions) 2002 2001 % chg Headquarters: Wunderman / 285 Madison Ave., New York, N.Y. Worldwide ...... $13.55 $13.17 2.9 10017 / Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: www.wun- U.S...... $4.66 $4.48 4.1 derman.com Non-U.S...... $8.89 $8.69 2.3 AgencyReport April 21, 2003 | Advertising Age |36

Employees 2002 2001 % chg U.S...... 826 734 12.5 Notes: Mediaedge:cia is the merger of Media Edge, the media specialist company that came with WPP Group’s acquisition of Young & Rubicam, and CIA, the media unit of Tempus Group, the latter purchased by WPP in 2001. Mediaedge:cia and sister media company, MindShare Worldwide, are to be placed under a new holding in WPP called GroupM. They will remain distinct companies. Charles Courtier, CEO of Mediaedge:cia North America, and Mainardo De Nardis, CEO of Mediaedge:cia Worldwide, serve on the GroupM board. Also serving on the board are Irwin Gotlieb, newly named CEO of GroupM, Dominic Proctor, who replaced Mr. Gotlieb as CEO of MindShare, and Rupert Day, chief financial officer of both MindShare and GroupM. Figures are from Recma Institute. Top Executive: Charles Courtier, ww exec chmn Headquarters: Mediaedge:cia Worldwide / 1 Paris Garden, London, U.K. SE1 8 NU / Phone: 44 20 7803 2000 / Fax: 44 20 7803 2094 / URL: www.mediaedgecia.com

MindShare Worldwide Media company totals Billings ($ in billions) 2002 2001 % chg Worldwide ...... $18.00 $17.13 5.1 U.S...... $8.65 $8.20 5.5 Non-U.S...... $9.35 $8.93 4.7 Employees 2002 2001 % chg U.S...... 840 831 1.1 Notes: MindShare Worldwide and sister media company, Mediaedge:cia, soon will be housed as distinct companies under a new holding within WPP called GroupM that will enable the two to jointly create new media strat- egy tools, eliminate back-office redundancies and leverage their combined billings clout. MindShare became the worldwide media specialist provider of J. Walter Thompson Co. and Ogilvy & Mather Worldwide in 2000. Top Executive: Dominic Proctor, CEO Headquarters: MindShare Worldwide / 825 Eighth Ave., New York, NY 10019 / Phone: 646 756 4000 / Fax: / URL: www.mindshareworld.com Public relations agencies Burson-Marsteller Agency totals Employees 2002 2001 % chg U.S...... 2,050 NA NA Notes: Burson-Marsteller is a PR agency connected with Y&R. Top Executive: Christopher Komisarjevsky, CEO Headquarters: Burson-Marsteller / 230 Park Ave. South, New York, N.Y. 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5524 / URL: www.bm.com

Cohn & Wolfe Notes: Cohn & Wolfe is a PR agency that is part of Young & Rubicam. Top Executive: Donna Imperato, pres & CEO Headquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y. 10021 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL: www.cohnwolfe.com Other WPP operations Landor Associates Notes: Landor is a branding and corporate identity agency. Top Executive: Clay Timon, chmn & CEO Headquarters: Landor Associates / 1001 Front St., San Francisco, Calif. 94111 / Phone: (415) 365-1700 / Fax: (415) 365-3196 / URL: www.sfo.landor.com