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Special Report AGENCY PROFILES SUPPLEMENT

Special Report AGENCY PROFILES SUPPLEMENT May 2, 2005

AGENCYProfiles of the world’s top 50 marketing organizations in this 61st annual ranking of U.S. agenciesREPORT INSIDE Top 50 ranking Company holdings Independent networks The leading marketing Profiles detail holding Indie networks, representing organizations ranked by company and core agency more than 1,405 agencies worldwide revenue in 2004: revenue, lead personnel, and worldwide, are shown by From Omnicom Group at $9.74 significant news reports. revenue. Profiles include net- billion to Protocol Integrated Segment data focus on core work account data, geographic Direct Marketing at advertising, marketing servic- strengths and new agency $77 million. PAGE 3 es, and healthcare. PAGE 6 members. PAGE 59

This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2005) and is for your personal, non-commercial use only. You may not be reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group. May 2, 2005 | Advertising Age |2 Special Report AGENCY PROFILES SUPPLEMENT ABOUT THIS PROFILE EDITION THIS REPORT IS A COMPANION to the 61st ciplines is tallied for the ranking. Figures it, net sales less cost of sales. The term annual Agency Report, published May 2, were obtained either via Advertising Age "revenue" is synonymous with gross 2005. The printed version provided rank- questionnaire (found at AdAge.com/arq), income, the barometer of agency activity ings of the world's top 25 marketing pulled from public documents or estimat- used in previous Ad Age rankings. organizations, 422 U.S. agencies, the top ed. Composition of the list includes hold- 100 marketing services shops, top 40 ing companies like Omnicom Group, sin- Ad Age estimated revenue for most companies by direct marketing, sales pro- gle independent agencies like Doner, and agencies of the larger publicly held mar- motion and interactive splits, rankings by marketing services companies like Aspen keting organizations, because these com- multicultural and healthcare shops, the Marketing Services. panies typically do not provide splits on world's leading media specialist compa- their operating units, citing their compli- nies provided by Recma Institute, Paris, ● Profiles of the top 50 marketing organ- ance with the Sarbanes-Oxley Act as the and a listing of leading independent izations. reason. Intent of the act, passed by agency networks. Congress in 2002, is to tightened rules on The structure of the profiles for each disclosure. Ad Age estimates are largely All rankings listed above can be found marketing organization includes revenue based on an agency's net billings per- on AdAge.com under “Agencies” in the splits by U.S., non-U.S. and worldwide formance, its historic growth pattern and DataCenter section. Even more extensive when applicable, contact information, and its industry segment. rankings are provided on the website for significant news of the parent covering marketing services agencies and splits by 2004 to date. Similar content is provided AA estimates are marked by asterisk. direct, sales promotion and interactive. for the parent's major U.S. (and sometimes non-U.S.) subsidiaries involved in market- TO REACH US This pdf version of the Agency Report ing communications. Financial data is Online: provides additional details on the printed omitted on subsidiaries involved in health- CLICK to get daily marketing news from AdAge.com rankings. It is grouped into three sections: care and PR. CLICK for AdAge.com’s Customer Service page ● A ranking of the world's top 50 mar- ● Revenue tallies and profiles of the Email: For questions about this keting organizations by revenue, from world's leading independent agency net- report, email Omnicom Group’s $9.75 billion world- works. [email protected] wide to Protocol Integrated Direct For general editorial information, Marketing’s $77 million in 2004. The cut- These independent agency networks write to [email protected] off is up from $58.6 million in 2003. are most commonly operated by fee-sup- ported secretariats that develop services Subscription & single copy sales 1- These top 50 marketing organizations to aid member agencies individually and 888-288-5900; Advertising (212) dominate the advertising industry: The collectively. This leadership unit also 210-0159; Classified 1-800-248- top four account for 51% of $17.44 bil- organizes "network" pitches for accounts, 1299; Reprints of the print edition lion in U.S. revenue from advertising, most often against multinational agency (717) 399-1900 Ext. 142; Library media and marketing services. A compa- networks. These networks represent services (312) 649-5476, (312) 649- ny's “entire” revenue is the basis of its 1,405 agencies worldwide. In the profiles, 5329 ranking if its various marketing disci- Ad Age lists their network accounts, those News offices: New York (212) 210- plines represent half the corporate totals. held in at least three countries. 0100; email: [email protected], Chicago Marketing disciplines include advertising, (312) 649-5200; Detroit (313) 446- media, healthcare, PR and marketing Revenue in the marketing disciplines 0320, Los Angeles (323) 370-2400; San services, which include direct marketing, is the sum of three components: Fee Francisco (415) 459-1401;Washington sales promotion and interactive. income, markup on materials and servic- (202) 662-7200; London 44-207-457- es, and the commission received for buy- 1400 If these disciplines comprise less than ing media. Marketing services companies half the revenue, only the sum of the dis- often identify this number as gross prof- 61st ANNUAL REPORT

© Copyright 2005 Crain Communications Inc. May 2, 2005 | Advertising Age |3 Special Report AGENCY PROFILES SUPPLEMENT WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2004 RANK WORLDWIDE REVENUE U.S. REVENUE 2004 2003 MARKETING ORGANIZATION HEADQUARTERS 2004 2003 % CHG 2004 2003 % CHG

1 1 Omnicom Group New York $9,747.2 $8,621.4 13.1 $5,223.4 $4,720.9 10.6

2 2 WPP Group*1 London 9,370.1 8,062.5 16.2 3,552.1 3,347.5 6.1

3 3 Interpublic Group of Cos. New York 6,200.6 5,863.4 5.8 3,436.5 3,284.2 4.6

4 4 Publicis Groupe Paris 4,777.3 4,408.9 8.4 2,039.6 1,982.5 2.9

5 5 Dentsu* Tokyo 2,851.0 2,393.0 19.1 48.2 48.8 -1.2

6 6 Havas Suresnes, France 1,866.0 1,877.5 -0.6 730.7 789.8 -7.5

7 8 Aegis Group London 1,373.6 1,067.4 28.7 427.9 383.4 11.6

8 7 Hakuhodo DY Holdings* Tokyo 1,372.4 1,178.8 16.4 0.0 0.0 NA

9 9 Asatsu-DK Tokyo 473.3 413.9 14.3 2.6 4.3 -38.1

10 10 Carlson Marketing Group Minneapolis 346.9 322.4 7.6 246.5 234.0 5.3

11 11 MDC Partners Toronto/New York 316.8 278.8 13.6 215.9 175.3 23.2

12 12 Incepta Group London 279.8 254.1 10.1 69.0 71.6 -3.7

13 13 Monster Worldwide New York 251.6 241.5 4.2 163.8 149.7 9.4

14 15 Digitas Boston 251.6 209.5 20.1 251.6 209.5 20.1

15 14 HealthSTAR Communications Woodbridge, N.J. 203.0 233.0 -12.9 203.0 233.0 -12.9

16 16 Alloy New York 194.1 182.6 6.3 194.1 182.6 6.3

17 18 Cheil Communications Seoul 185.9 173.0 7.4 14.4 10.2 40.2

18 23 Aspen Marketing Services West Chicago, Ill. 180.0 134.0 34.3 180.0 134.0 34.3

18 NA G2R*2 Seoul 180.0 0.0 NA 0.0 0.0 NA

20 17 Tokyu Agency Tokyo 176.0 182.0 -3.3 0.0 0.0 NA

21 19 George P. Johnson Co. Auburn Hills, Mich. 172.9 150.0 15.3 133.5 117.9 13.3

22 49 aQuantive Seattle 157.9 NA NA 157.9 NA NA

23 22 Doner Southfield, Mich. 155.7 137.0 13.7 141.3 122.7 15.2

24 25 Clemenger Communications Melbourne 147.4 118.6 24.3 0.0 0.0 NA

25 24 Select Communications Koblenz, Germany 145.0 120.0 20.8 60.0 48.5 23.7

Notes: Figures are in millions of U.S. dollars. Revenue figures are supplied by companies via Ad Age questionnaire or taken from public documents. An asterisk (*) indicates figures are Ad Age estimates. WPP and Havas totals for U.S. are actually for North America. 1WPP Group figures include estimates for Grey Global Group. 2G2R is a holding company for LG Ad and Wunderman Korea. Rankings for 2003 are based on data compiled in 2005. Major curren- cies converted at average annual exchange rates: $1.248975 per euro, $1.838858 per British pound, $0.009307 per yen, $.000879 per SK won, $0.771977 per Canadian dollar and $0.739467 per Australian dollar in 2004 versus $1.141325 per euro, $1.645217 per British pound, $0.008566 per yen, $.000839 per SK won, $0.707919 per Canadian dollar and $0.643533 per Australian dollar in 2003. May 2, 2005 | Advertising Age |4 Special Report AGENCY PROFILES SUPPLEMENT WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2004 RANK WORLDWIDE REVENUE U.S. REVENUE 2004 2003 MARKETING ORGANIZATION HEADQUARTERS 2004 2003 % CHG 2004 2003 % CHG

26 20 Epsilon Wakefield, Mass. $144.4 $142.8 1.1 $144.4 $142.8 1.1

27 26 Cossette Communication Group Quebec City 140.1 115.9 20.9 17.3 12.7 36.5

28 27 Richards Group Dallas 134.0 114.5 17.0 134.0 114.5 17.0

29 37 Bartle Bogle Hegarty* London 115.9 84.3 37.5 28.9 26.3 9.9

30 33 M&C Saatchi London 114.3 89.5 27.8 4.7 3.2 44.4

31 21 PGI Alexandria, Va. 110.0 137.0 -19.7 103.0 125.0 -17.6

32 45 STW Group Sydney 107.0 69.0 55.1 0.0 0.0 NA

33 31 RPA Santa Monica, Calif. 101.9 95.1 7.2 101.9 95.1 7.2

34 38 Marketing Store Lombard, Ill. 101.3 83.9 20.8 42.6 35.4 20.2

35 29 DVC Worldwide Morristown, N.J. 100.3 99.0 1.4 30.2 31.8 -5.2

36 34 Chime Communications London 99.2 88.7 11.8 0.8 0.7 11.8

37 32 inChord Communications Westerville, Ohio 98.5 90.2 9.2 97.8 89.9 8.9

38 43 Scholz & Friends Hamburg 96.1 73.7 30.3 0.0 0.0 NA

39 35 Armando Testa Group* Turin, Italy 96.0 87.0 10.3 0.0 0.0 NA

40 39 HighCo Aix-en-Provence, France 94.2 82.7 13.9 0.0 0.0 NA

41 30 ChoicePoint Precision Marketing Alpharetta, Ga. 93.4 96.6 -3.3 93.4 96.6 -3.3

42 41 Wieden & Kennedy* Portland, Ore. 92.6 78.6 17.7 49.1 40.5 21.4

43 28 SourceLink Elk Grove Village, Ill. 90.0 100.0 -10.0 90.0 100.0 -10.0

44 36 Asahi Advertising Tokyo 88.2 85.4 3.3 0.0 0.0

45 42 Springer & Jacoby* Hamburg 86.0 78.0 10.3 0.0 0.0

46 46 Harte-Hanks Direct Langhorne, Pa. 84.7 68.6 23.3 84.7 68.6 23.3

47 40 Cramer-Krasselt Chicago 83.7 79.1 5.8 83.7 79.1 5.8

48 55 IconNicholson Stockholm 82.7 60.2 37.3 28.0 24.0 16.7

49 48 Merkle Lanham, Md. 78.7 64.3 22.5 78.7 64.3 22.5

50 44 Protocol Integrated Direct Marketing Deerfield, Ill. 77.0 70.0 10.0 77.0 70.0 10.0

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TO RESERVE SPACE, CALL PAUL AUDINO, ADVERTISING DIRECTOR, AT 212-210-0280 OR E-MAIL: [email protected] © Inc. Communications 2005 Crain May 2, 2005 | Advertising Age |6 Special Report AGENCY PROFILES SUPPLEMENT TOP 50 MARKETING ORGANIZATION PROFILES Notes: Isobar is an umbrella digital one-to-one network created by 7 Aegis Group Aegis Group in July 2004 to capture its interactive business. Isobar Revenue ($ in millions) 2004 2003 % chg added seven acquisitions to Aegis’ existing digital units by year-end Worldwide ...... $1,373.6 $1,067.4 28.7 2004. In the U.S., Isobar includes Carat Interactive, Freestyle and U.S...... $427.9 $383.4 11.6 iProspect, a search engine marketing firm. Isobar has a presence in 23 Non-U.S...... $945.8 $684.0 38.3 countries. Aegis sees interactive growing at 20% per annum. Isobar Employees 2004 2003 % chg says 62% of its revenue is generated from Europe, 8% from Asia- Worldwide ...... 10,400 9,067 14.7 Pacific and 30% from the U.S. and Canada. U.S...... 1,188 1,005 18.2 Top Executive: Nigel Morris, pres-ww Non-U.S...... 9,212 8,062 14.3 Headquarters: Isobar / Parker Tower, 43-49 Parker St., London, Offices 2004 2003 % chg United Kingdom WC2B 5PS / Phone: 44-207-550-3274 / URL: Worldwide ...... 109 109 0.0 www.isobarcommunications.com U.S...... 20 20 0.0 Non-U.S...... 89 89 0.0 Carat Interactive Notes: Aegis, traded on the London Stock Exchange, is a holding com- Agency totals pany with two segments, Aegis Media and Synovate, its market Revenue ($ in millions) 2004 2003 % chg research unit. The holding company reported profit before taxes and U.S...... $26.5 $21.0 26.2 goodwill of $172.7 million in 2004, up 25.4%, on revenue of $1.37 bil- Employees 2004 2003 % chg lion, up 28.7%. Aegis Media accounts for 63.5% of total revenue and U.S...... 275 120 129.2 Synovate the rest. In 2004, Aegis Media, comprised of Carat and Notes: Carat Interactive in June 2003 brought its national agencies Vizeum media specialist companies, and Posterscope (outdoor advertis- into a global network with common products, systems and practices. ing) and newly created Isobar, rose 10.4% in sterling and Synovate The interactive unit plans to launch a second global interactive agency 24.4%, both on a historic basis, the latter declining 2.5% in sterling in network in 2004. the Americas because of the decline in the U.S. dollar. Aegis Media Top Executive: Toby Gabriner, pres reported net new billings of $1.84 billion worldwide, up from $728 mil- Headquarters: Carat Interactive / 475 Brannan St., Ste. 410, San lion in the previous year. Aegis Media grew only 1.6% in turnover in Francisco, Calif. 94107 / Phone: (415) 541-2700 / Fax: (415) 975-0848 / the U.S. because of the slumping dollar, 16.5% in Asia-Pacific and 7.5% URL: www.caratinteractive.com in Europe. Vizeum, introduced in June 2003 throughout Europe, has largely completed its formation in Europe and is expanding in Asia- Freestyle Interactive Pacific. It established new offices in China and Taiwan in 2004. Vizeum Agency totals has no offices in the Americas. Aegis founded Isobar in July 2004 as an Revenue ($ in millions) 2004 2003 % chg umbrella holding its various digital assets. Aegis terms Isobar a digital U.S...... $4.5 $3.0 50.0 one-to-one network. Isobar gained Agency W, Seoul, South Korea, Employees 2004 2003 % chg recently when Aegis acquired 51% of the agency. Aegis also bought U.S...... 30 20 50.0 Velocity, a U.S. sports marketing agency, in November 2004 to comple- Top Executive: Karim Sanjabi, pres ment existing sports marketing units in Europe and Asia. It continues Headquarters: Freestyle Interactive / 475 Brannan St., Ste. 410, San to seek investments in outdoor and sports marketing. Synovate in Francisco, Calif. 94107 / Phone: (415) 541-2710 / Fax: (415) 975-0848 / March 2005 acquired Columbus Quanti, a medium-sized Ghent, URL: www.freestyleinteractive.com Belgium, research business with expertise in telecom, finance, and public utilities. Figures shown for the U.S. are actually for the Americas, although the U.S. portion is above 90%. Velocity Sports & Entertainment Top executive: Robert Lerwill, CEO Agency totals 2004 2003 Headquarters: Aegis Group/43-45 Portman Square, London, United Revenue ($ in millions) % chg $14.4 $10.0 44.0 Kingdom W1H 6LY / Phone: 44-20-7070-7700/Fax: 44-20-7070-7800/ Worldwide ...... $14.1 $10.0 41.0 URL: www.aegisplc.com U.S...... Non-U.S...... $0.3 $0.0 NA Employees 2004 2003 % chg INTEGRATED MARKETING AGENCIES Worldwide ...... 93 74 25.7 Isobar U.S...... 4 4 0.0 Agency totals Non-U.S...... 97 78 24.4 Revenue ($ in millions) 2004 2003 % chg Offices 2004 2003 % chg Worldwide ...... $100.0 $54.0 85.2 Worldwide ...... 5 5 0.0 U.S...... $30.0 $24.0 25.0 U.S...... 1 1 0.0 Non-U.S...... $70.0 $30.0 133.3 Non-U.S...... 6 6 0.0 May 2, 2005 | Advertising Age |7 Special Report AGENCY PROFILES SUPPLEMENT

Top Executive: Mike Reisman, principal alent to revenue in this report) of $194.1 million vs. a loss of $77.2 mil- Headquarters: Velocity Sports & Entertainment / 10 Westport Rd., lion in 2003 on gross profit of $182.6 million. The company’s losses Box 77, Wilton, Conn. 06883 / Phone: (203) 571-5500 / Fax: (203) 571- were largely related to the write-down of goodwill and other intangible 5501 / URL: www.teamvelocity.com assets in its sponsorship and “other” segment, and losses associated with its dELiA*s retail store. Alloy owns and operates 55 such stores, MEDIA SPECIALIST AGENCIES including six outlet stores in 22 states. dELiA*s was acquired in September 2003. Alloy Media & Marketing is its agency business and Carat Americas primary segment, accounting for 71% of gross profit. The rest is sales Agency totals of merchandise. Alloy’s growth spurt has come through acquisition 2004 2003 Billings ($ in millions) % chg over the years. In March 2004, Direct Impulse Lifestyle Marketing $5,220.0 $4,620.0 13.0 U.S...... Agency (DI) entered the AMP fold as AMPdi. DI specializes in youth 2004 2003 Employees ...... % chg and multicultural markets through event marketing. 1,199 922 30.0 U.S...... Top executive: Matthew C. Diamond, chmn & CEO Notes: Carat Americas billings in this report are just for the U.S. Carat Headquarters: Alloy/151 W. 26th St., New York, N.Y. 10001/Phone: launched a product-placement division in February 2005. Carat is the (212) 244- 4307/Fax: (212) 244-4311/URL: www.alloyinc.com largest of four media agency networks within Aegis. International business now accounts for 50% of Carat’s turnover. Carat netted $728 million in new wins in 2003; Europe contributed $271 million of the total; INTEGRATED MARKETING AGENCIES the Americas $276 million; and Asia-Pacific $181 million. Its sister Alloy Media & Marketing media unit, Vizeum, was formed in early 2003 to serve local and Agency totals regional agencies whose clients compete with those of Carat. Vizeum Revenue ($ in millions) 2004 2003 % chg has yet to enter the U.S. Carat formed Carat Sponsorship Solutions, U.S...... $138.1 $128.8 7.2 New York, in August 2003 to develop sponsorship opportunities in Employees 2004 2003 % chg music, sports, entertainment and cause-related areas. Also in August, U.S...... 551 513 7.4 Carat opened Carat Affiliates, New York, to work with independent cre- Notes: Alloy Media & Marketing is the division of Alloy Inc. ranked ative agencies. The unit handles planning and buying. Projected billings as an agency brand in this report. This integrated marketing component are from Recma. includes a direct marketing unit that carries the 360 Youth moniker and Top Executive: David Verklin, CEO-Carat Americas a sales promotion side that bears the name Alloy Marketing & Headquarters: Carat Americas / 3 Park Ave., New York, N.Y. 10016 / Promotion (AMP Agency). AMP is an amalgam of sales promotion Phone: (212) 252-0050 / Fax: (212) 252-1250 / URL: www.carat.com agencies folded into Alloy, including MarketSource Corp., Triple Dot Communications and Target Marketing & Promotions (TMP). The Vizeum remaining integrated revenue stream is interactive. Notes: Vizeum is the name of the network launched in June 2003 by Top Executive: Derek White, exec VP Aegis that brings together non-Carat Aegis-owned agencies, including Headquarters: Alloy Media & Marketing / 151 W. 26th St., New Germany’s HMS and the U.K.’s BBJ. By year’s end Vizeum had York, N.Y. 10001 / Phone: (212) 244-4307 / Fax: (202) 244-4311 / URL: expanded to 21 offices in 16 countries, winning 24 new clients. www.360youth.com Acquisitions have affected office growth: Aegis purchased Medialand in the Netherlands and Mediahaus Seefeld in Switzerland. Projected billings are from Recma. Top Executives: Eric Drancourt, CEO; Martyn Rattle, CFO 22 aQuantive Headquarters: Vizeum / Orion House, 5 Upper St. Matins Lane, Revenue ($ in millions) 2004 2003 % chg London, United Kingdom Wc2H 9E8 / Phone: 44-207-395-0888 / Fax: U.S...... $157.9 NA NA 44-207-497-1177 / URL: www.vizeum.com Employees ...... 2004 2003 % chg U.S...... 1,130 NA NA Notes: Publicly-held aQuantive is the parent company of a family of 16 Alloy digital marketing companies, Avenue A (which now includes i-Frontier) and Razorfish. The company’s Atlas unit provides an ad serving and Revenue ($ in millions) 2004 2003 % chg campaign management platform used by Avenue A to plan and buy U.S...... $194.1 $182.6 6.3 media, manage creative, deliver and track ads, and analyze and optimize Employees 2004 2003 % chg online campaigns. Another unit, DRIVEpm, serves as a liaison between U.S...... 551 513 7.4 online publishers and advertisers by buying blocks of online ad inven- Offices 2004 2003 % chg tory from publishers and reselling the inventory to advertisers on a U.S...... 9 9 0.0 highly targeted basis. In July 2004 aQuantive acquired SBI.Razorfish, Notes: Alloy is a publicly-held media, direct marketing and marketing an Internet marketing and consulting firm. I-Frontier, a specialist in services company. Alloy targets Generation Y youth aged 10 to 24 in website and ad creative development, email and relationship marketing the U.S. Alloy integrates direct mail catalogs, print media, websites, on- acquired in 2002, is now part of Avenue A. AQuantive reported a 53% campus marketing programs and promotional events, and features a decline in revenue from its largest division, digital marketing services, portfolio of brands for Generation Y consumers and advertisers. Alloy in 2004 due to a shift in accounting for net revenue from gross media had a net loss of $93.4 million in 2004 on gross profit (Ad Age’s equiv- purchases (including the cost of the media) to net. Both 2004 and 2003 May 2, 2005 | Advertising Age |8 Special Report AGENCY PROFILES SUPPLEMENT columns in the aQuantive table in this report are shown on a net basis. Employees 2004 2003 % chg The company reported net income of $42.9 million in 2004, up from Worldwide ...... 3,230 3,225 0.2 $11.8 million. U.S...... 19 27 -29.6 Top executive: Brian P. McAndrews, pres & CEO Non-U.S...... 3,211 3,198 0.4 Headquarters: aQuantive/821 Second Ave., 18th Fl., Seattle, Wash. Offices 2004 2003 % chg 98104 / Phone: (206) 816-8800 / Fax: (206) 816-8808 / URL: Worldwide ...... 38 44 -13.6 www.aquantive.com U.S...... 1 1 0.0 Non-U.S...... 37 43 -14.0 INTEGRATED MARKETING AGENCIES Notes: ADK, 20% owned by WPP Group, is a full-service network headquartered in Tokyo. The DK stands for Dai-Ichi Kikaku, an agency Avenue A/Razorfish with which Asatsu merged four years ago. ADK also draws returns, Agency totals small by comparison to its ad returns, from non-agency businesses: Revenue ($ in millions) 2004 2003 % chg Nihon Bungeisha Publishing (magazine publisher), Taiyo Seihan (print U.S...... $139.0 $123.3 12.7 and film processing), Sun Artist Studio (creative services and produc- Employees 2004 2003 % chg tion), Prime Pictures (TV commercial production), Supervision Inc. U.S...... 843 208 305.3 (creative services and production) and Tokyo Ad Party (creative servic- Notes: Avenue A purchased Razorfish in 2004. Avenue A, founded in es). ADK and Dentsu in December 2004 formed Drill, a joint venture 1997, is a digital marketing services and technology company focusing based in Tokyo that focuses on creating integrated advertising cam- on media planning and buying and is 100% owned by aQuantive. paigns. Avenue A, headquartered in Seattle and with a longstanding office in Top executive: Koichiro Naganuma, CEO New York, added a Chicago office in January 2004. Its client list Headquarters: Asatsu-DK/13-1-1 Tsukiji, Chuo-ku, Tokyo, Japan includes automotive, communications, direct marketing, financial, 104-8172 / Phone: 81-3-3547-2003 / Fax: 81-3-3547-2345 / URL: packaged goods, pharmaceuticals, retail, technology and travel mar- www.adk.jp keters. Avenue A uses Atlas DMT’s Digital Marketing Suite as its ad serving and campaign management platform to plan and buy media TRADITIONAL AGENCIES among other functions. Atlas Suite is a proprietary service owned by aQuantive. ADK America Top Executives: Clark Kokich, pres-West, Bob Lord, pres-East, Dave Agency totals 2004 2003 Friedman, pres-Central Revenue ($ in millions) % chg $2.6 $4.3 -38.1 Headquarters: Avenue A/Razorfish / 821 Second Ave., Ste. 1800, U.S...... 2004 2003 Seattle, Wash. 98104 / Phone: (206) 816-8900 / Fax: (206) 816-8909 / Employees % chg 19 27 -29.6 URL: www.avenuea.com U.S...... Notes: ADK America is a traditional ad agency largely representing Japanese companies in the U.S. Top Executive: Shinya Miyata, chmn & CEO 44 Asahi Advertising Headquarters: ADK America / 970 W. 190th St., Ste. 710, Torrance, Calif. 90502 / Phone: (310) 630-3600 / Fax: (310) 630-3620 / URL: Revenue ($ in millions) 2004 2003 % chg www.adkamerica.com International ...... $88.2 $85.4 3.3 Employees 2004 2003 % chg International ...... 452 465 -2.8 Offices 2004 2003 % chg 18 (tie) Aspen Marketing Services International ...... 28 28 0.0 Revenue ($ in millions) 2004 2003 % chg Notes: Asahi Advertising, established 78 years ago, is an integrated U.S...... $180.0 $134.0 34.3 communications agency with two core offices, five branch offices and Employees 2004 2003 % chg six subsidiary companies in Japan. Asahi is a member of Worldwide U.S...... 400 310 29.0 Partners Inc., an independent network of global agencies. Offices 2004 2003 % chg Top executive: Katsuhiko Maki, pres & CEO U.S...... 9 9 0.0 Headquarters: Asahi Advertising/G-7 Bldg., 16-12, Ginza 7-chome, Notes: Aspen Marketing Services is a privately-held marketing serv- Chuo-ku, Tokyo, Japan 104-8313/Phone: 81-3-3547-5400/Fax: 81-3- ices agency with a heavy concentration of clients in the automotive, 3547-5548/URL: www.asakonet.co.jp telecom, travel, retail, financial services and computer industries. It draws 73% of its revenue from direct marketing and 22% from sales promotion. In March 2005, Aspen bought SRI Analytics, an Atlanta- 9 Asatsu-DK based data analytics firm specializing in customer lifecycle management and statistical modeling, with a strong presence in the telecom- Revenue ($ in millions) 2004 2003 % chg munications sector. Aspen itself was formed through acquisition. It is a Worldwide ...... $473.3 $413.9 14.3 confab of marketing services companies, including Aspen Direct, Hanig U.S...... $2.6 $4.3 -38.1 & Co., Creative Marketing International, PhoneWorks and Corporate Non-U.S...... $470.6 $409.6 14.9 Trademarks. Aspen operates regional full-service offices in Alpharetta, May 2, 2005 | Advertising Age |9 Special Report AGENCY PROFILES SUPPLEMENT

Ga., Boise, Idaho, Lake Orion, Mich., Irvine, Calif., and St. Petersburg, Employees 2004 2003 % chg Fla., and sales offices in Phoenix, Flower Mound, Texas, and Worldwide ...... 2,946 3,051 -3.4 Birmingham, Ala. U.S...... 1,851 2,016 -8.2 Top executive: Patrick O’Rahilly, pres & CEO Non-U.S...... 1,095 1,035 5.8 Headquarters: Aspen Marketing Services/1240 North Ave., West Offices 2004 2003 % chg Chicago, Ill. 60185/Phone: (630) 293-9600/Fax: (630) 293-7584/URL: Worldwide ...... 52 52 0.0 www.aspenms.com U.S...... 21 21 0.0 Non-U.S...... 31 31 0.0 Notes: Carlson Marketing Group, part of privately-owned Carlson Cos., is a worldwide marketing services agency network involved pri- 29 Bartle Bogle Hegarty* marily in sales promotion and customer loyalty programs. Its parent, Revenue ($ in millions) 2004 2003 % chg Minnetonka, Minn.-based Carlson Cos., is owner of Radisson Hotels, Worldwide ...... $115.9 $84.3 37.5 Country Inns & Suites, Park Plaza, Park Inn, Radisson Seven Seas U.S...... $28.9 $26.3 9.9 Cruises, Carlson Wagonlit Travels, T.G.I. Friday’s and Gold Points Non-U.S...... $87.0 $58.0 50.0 Rewards, the online/offline customer loyalty program. James Ryan Employees 2004 2003 % chg resigned as president & CEO of Carlson Marketing in October 2004, Worldwide ...... 550 510 7.8 citing personal reasons. He had headed Carlson since 1995. Curtis Offices 2004 2003 % chg Nelson, president at the time of the resignation, added CEO to his title. Top executive: Worldwide ...... 5 5 0.0 Curtis Nelson, pres & CEO Headquarters: U.S...... 1 1 0.0 Carlson Marketing Group/Carlson Parkway, P.O. Box Non-U.S...... 4 4 0.0 59159, Minneapolis, Minn. 55459/Phone: (763) 212-1797/Fax: (763) 212-1896/URL: www.carlsonmarketing.com Notes: BBH is gradually building a worldwide network by establish- ing offices where it has won new accounts. Its latest startup was in Sao Paulo in September 2002 when BBH purchased a stake in Neogama and renamed the shop Neogama BBH. Prior to this purchase, BBH expand- 17 Cheil Communications ed through startups in Singapore, New York and Tokyo. BBH is 49% owned by Leo Burnett Worldwide, a fully-owned subsidiary of Publicis Revenue ($ in millions) 2004 2003 % chg Groupe. Ad Age estimated returns for BBH. Worldwide ...... $185.9 $173.0 7.4 Top executive: Nigel Bogle, CEO U.S...... $14.4 $10.2 40.2 Headquarters: Bartle Bogle Hegarty/60 Kingly St., London, United Non-U.S...... $171.5 $162.8 5.4 Kingdom W1B 5DS /Phone: 44-207-734-1677 / Fax: 44-207-437-3666/ Employees 2004 2003 % chg URL: www.bartleboglehegarty.com Worldwide ...... 1,146 1,045 9.7 U.S...... 81 56 44.6 TRADITIONAL AGENCIES Non-U.S...... 1,065 989 7.7 Offices 2004 2003 % chg Bartle Bogle Hegarty New York* Worldwide ...... 24 22 9.1 Agency totals U.S...... 3 3 0.0 2004 2003 Revenue ($ in millions) % chg Non-U.S...... 21 19 10.5 U.S...... $28.9 $26.3 9.9 Notes: Cheil Communications, founded in 1973, is the largest agency Offices 2004 2003 % chg group in South Korea. Cheil’s stock was listed on the Korean Stock U.S...... 1 1 0.0 Exchange in 1998. Samsung Corp. has the largest holding at 12.64%; Notes: BBH New York is the advertising organization’s U.S. operation. Samsung Card has 3.04% and Samsung Electronics, 2.61%. Cheil grew Kevin Roddy, 42, became executive creative director of Bartle New York out of the Samsung network and retains its gobal business with the in September replacing Kevin McKeon who left the post in February help of strategic alliance agreements with other agencies. Samsung is 2004. Mr. Roddy held the same title at Euro RSCG Worldwide New its biggest client, but global marketers are well represented on its client York. Returns are an Ad Age estimate. roster in Korea. Cheil had a strategic alliance with Interpublic Group of Top Executive: Cindy Gallop, pres-BBH New York Cos.’ Foote Cone & Belding Worldwide to serve Samsung Electronics, Headquarters: Bartle Bogle Hegarty / 7 W. 22nd St., New York, N.Y. but in November 2004 Samsung shifted its account to WPP’s JWT, lead 10010 / Phone: (212) 812-6600 / Fax: (212) 243-4110 / URL: agency on the account, and Berlin Cameron/Red Cell, which will have www.bartleboglehegarty.com some creative responsibilities. Cheil continues to play a pivotal role in Samsung’s marketing. Samsung retained the right to hire other non- WPP agencies for special projects. Samsung’s budget includes one-third 10 Carlson Marketing Group overall image and brand building and the rest is specific products. An additional $1 billion a year is spent on other marketing efforts. Revenue ($ in millions) 2004 2003 % chg Top executive: Dongman Bai, pres Worldwide ...... $346.9 $322.4 7.6 Headquarters: Cheil Communications/736-1, Hannam-2 dong, U.S...... $246.5 $234.0 5.3 Yongsan-gu, Seoul, South Korea 140-739/Phone: 82-2-3780-2220/Fax: Non-U.S...... $100.4 $88.4 13.6 82-2-3780-3114-2204/URL: www.cheil.com May 2, 2005 | Advertising Age |10 Special Report AGENCY PROFILES SUPPLEMENT TRADITIONAL AGENCIES Notes: ChoicePoint Inc., a publicly-held company, is represented among the largest marketing organizations by its marketing services CCA arm, ChoicePoint Precision Marketing, which largely traces its genesis Agency totals to the October 1998 acquisition of Customer Development Revenue ($ in millions) 2004 2003 % chg Corporation. The database-driven marketing services arm provides cus- U.S...... $14.4 $10.2 40.2 tomized marketing programs primarily for clients in the insurance, Employees 2004 2003 % chg consumer finance, publishing and banking industries. Services include U.S...... 81 56 44.6 data, print fulfillment, database and campaign management services, as Notes: Cheil Communications America, established in 1992, is a con- well as Web-based solutions. The marketing services segment account- solidation of offices in Ridgefield Park, N.J., Richardson, Texas and ed for 10.2% of total ChoicePoint revenue in 2004, down from 12.1% Irvine, Calif. Cheil Communications is the “inhouse” marketing arm of in the prior year. Parent ChoicePoint’s primary business is providing Samsung. identification and credential verification services, serving business, gov- Top Executive: Michael C.S. Kim, pres ernment, non-profit organizations and individuals. In early 2005, Headquarters: CCA /105 Challenger Rd., Ridgefield Park, N.J. 07660/ ChoicePoint suffered a security breach when hackers stole personal Phone: (201) 229-6050 / Fax: (201) 229-6058 / URL: www.ccaworld.com information on nearly 145,000 people. The hackers posed as small-business customers to get at the sensitive data. CEO Derek Smith in mid- March announced the company would stop sales to its 17,000 small 36 Chime Communications business customers who account for about 5% of its $918.7 million in Revenue ($ in millions) 2004 2003 % chg revenue in 2004. The company expects a revenue hit of $15 million to Worldwide ...... $99.2 $88.7 11.8 $20 million in 2005 from this defensive action. U.S...... $0.8 $0.7 11.8 Top executive: Suzanne Detlefs, VP & gm Non-U.S...... $98.4 $88.0 11.8 Headquarters: ChoicePoint Precision Marketing/1000 Alderman Dr., Employees 2004 2003 % chg Alpharetta, Ga. 30005 / Phone: 1-800-864-1422 / Fax: 309-689-4444 / Worldwide ...... 600 0 URL: www.cp-pm.com Notes: Chime Communications, a publicly-held company in Britain, comprises over 25 specialist communications companies organized into three divisions: PR, which includes Bell Pottinger, Good Relations and 24 Clemenger Communications Harvard PR among others; Heresy IMS Group for integrated marketing services companies, including Gasoline, Ozone, Rare Corporate Revenue ($ in millions) 2004 2003 % chg Design, Rare Digital, Rare Publishing, Teamspirit and TTA International ...... $147.4 $118.6 24.3 PR/Creative; and Research, including Opinion Leader and Smart Co. Employees 2004 2003 % chg The PR unit accounts for 66% of operating profit (Ad Age’s equivalent International ...... 1,175 1,159 1.4 to revenue), up from 65% in ‘03, marketing services accounts for 28% Offices 2004 2003 % chg (down from 30% in ‘03), and research 6% vs. 5% in ‘03. Chime International ...... 36 36 0.0 returned to profitability in 2004, reporting profit of $8.5 million versus Notes: Clemenger Communications, founded in Melbourne in 1946, is a loss of $20 million in the prior year. “We expect both our public rela- an Australian ad organization held 46.67% by BBDO, which hooked up tions and research businesses to grow strongly in 2005 and our mar- with Clemenger in 1972. Clemenger operations include 10 agencies in keting services division to return to growth,” says Chairman Lord Bell. Australia and New Zealand, 10 CRM shops, nine consulting services, Chime in December 2004 acquired Traffic Werbeagentur, a German six media specialist operations and nine specialized services companies. marketing communications consultancy. Chime sold 49% of agency Apart from the BBDO holding in Clemenger, employees of the group Howell Henry Chaldecott Lury (HHCL) to WPP, which merged HHCL hold the remainder of the ad organization. into its Red Cell unit. Chime and Incepta discussed a possible merger in Top executive: Robert Morgan, chmn 2004 but no deal has been struck. Chime is 19.1% owned by WPP. Headquarters: Clemenger Communications/474 St. Kilda Rd., Top executives: Lord Bell, chmn; Christopher Satterthwaite, grp chief Melbourne, Vic. Australia 3004/Phone: 61-3-9869-4499/Fax: 61-3- exec 9820-1232/URL: www.clemenger.com.au Headquarters: Chime Communications/14 Curzon St., London, United Kingdom W1J 5HN/Phone: 44-20-7861-8515/Fax: 44-20- 7861-8516/URL: www.chime.plc.uk 27 Cossette 41 ChoicePoint Communication Group Precision Marketing Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $140.1 $115.9 20.9 Revenue ($ in millions) 2004 2003 % chg U.S...... $17.3 $12.7 36.5 U.S...... $93.4 $96.6 -3.3 Non-U.S...... $122.8 $103.2 19.0 Employees 2004 2003 % chg Employees 2004 2003 % chg U.S...... 670 640 4.7 Worldwide ...... 1,351 1,264 6.9 Offices 2004 2003 % chg U.S...... 1,248 1,192 4.7 U.S...... 8 8 0.0 Non-U.S...... 103 72 43.1 May 2, 2005 | Advertising Age |11 Special Report AGENCY PROFILES SUPPLEMENT

Offices 2004 2003 % chg Worldwide ...... 18 9 100.0 5 Dentsu* U.S...... 5 1 400.0 Revenue ($ in millions) 2004 2003 % chg Non-U.S...... 13 8 62.5 Worldwide ...... $2,851.0 $2,393.0 19.1 Notes: Cossette, founded in 1972 in Quebec City and publicly traded U.S...... $48.2 $48.8 -1.2 since 1999, is an integrated marketing holding company whose adver- $2,802.8 $2,344.2 19.6 tising operations include Cossette Communications-Marketing in Non-U.S...... 2004 2003 Canada, and agency Cossette Post, New York. Other units include sales Employees % chg promotion, direct, database management, branding and design, corpo- Worldwide ...... 15,164 14,193 6.8 rate identity, interactive, Asian marketing, B2B, urban youth marketing U.S...... 221 221 0.0 and sports marketing. In late 2004 Cossette purchased 80% of Paine Non-U.S...... 14,943 13,972 6.9 PR, a Los Angeles shop with about $9 million revenue. Cossette views Offices 2004 2003 % chg Paine as a way to bring PR into the planning stage of idea development Worldwide ...... 116 124 -6.5 rather than as a partner executing cross-sell services. Cossette, just U.S...... 8 7 14.3 prior to adding Paine, bought Band & Brown Group, a U.K. PR opera- Non-U.S...... 108 117 -7.7 tion. Cossette is looking to expand into a worldwide agency force Notes: Dentsu includes lead agency Dentsu, based in Tokyo, a network through acquisition. It currently is seeking properties in Los Angeles of Asian, U.S. and European shops, and 35% ownership of the Asian and New York as well as Germany, the U.K., France and Italy. network Dentsu, Young & Rubicam Partnerships. WPP Group owns the Top executive: Claude Lessard, chmn & CEO Headquarters: Cossette Communication Group/801 chemin Saint- rest of that network. Dentsu also owns 15% of Publicis Groupe, large- Louis, Ste. 200, Quebec City, Que. Canada G1S 1C1/Phone: (418) 647- ly the result of Dentsu’s 22% interest in Bcom3 Group. Bcom3 was 2727/Fax: (418) 523-1689/URL: www.cossette.com purchased by Publicis in 2002. Cayenne Group, 40% owned by Dentsu, was to set up offices in London, Paris and Warsaw in 2003 and early TRADITIONAL AGENCIES 2004 to help it manage the recently won Skoda car account from Volkswagen Group. Dentsu Marcom, New Delhi, was formed in early Cossette Post 2004 with partner, Mogae Consultants, Mumbai. Dentsu dominates the Agency totals Japanese ad market that increased 3% to $55.67 billion in 2004 and is Revenue ($ in millions) 2004 2003 % chg expected to grow 1.4% in 2005. This growth reverses a three-year U.S...... $17.3 $12.7 36.5 Employees 2004 2003 % chg slump in ad spending in Japan. Like everywhere else, Japan achieved U.S...... 103 72 43.1 record highs in 2000 because of the dot.com boom, and slipped in suc- Notes: Cossette Post is a traditional agency acquired in 2001 by ceeding years though more precipitously than elsewhere. Abetting the Cossette Communication Group. boost in 2004 were elections in Japan’s Upper House, the Olympic Top Executive: Peter Post, CEO Games and a particularly hot summer. The nation’s ad growth has Headquarters: Cossette Post/415 Madison Ave., New York, N.Y. 10017/ helped Dentsu’s operations: Its operating profit advanced 32.3% in the Phone: (212) 753-4700/Fax: (212) 753-4996/URL: www.cossettepost.com three quarters ended Dec. 31. Dentsu and Asatsu-DK in December 2004 formed Drill, a joint venture based in Tokyo that focuses on creating 47 Cramer-Krasselt integrated advertising campaigns. Kotaro Sugiyama, a Dentsu officer, is Drill’s president and executive creative director. Revenue ($ in millions) 2004 2003 % chg Top executive: Tateo Mataki, pres & CEO U.S...... $83.7 $79.1 5.8 Headquarters: Dentsu/1-8-1, Higashi-Shimbashi, Minato-ku, Tokyo, Employees 2004 2003 % chg Japan 105-7001/Phone: 81-3-6216-5111/Fax: 81-3-6217-5516/URL: U.S...... 462 478 -3.3 www.dentsu.com Offices 2004 2003 % chg U.S...... 5 5 0.0 Notes: Cramer-Krasselt, founded in 1898, is an integrated agency TRADITIONAL AGENCIES owned by senior managers. The agency has offices in Chicago, Colby & Partners* Milwaukee, Orlando, Phoenix and New York. C-K opened its New York Agency totals office in late 2004, hiring Larry Hampel and Dean Stefanides to run the Revenue ($ in millions) 2004 2003 % chg shop named Cramer-Krasselt/Hampel Stefanides. Both men, named U.S...... $21.1 $17.2 23.1 executive creative directors, moved over from Tucker Hampel Employees 2004 2003 % chg Stefanides & Partners in New York where they landed after their shop, U.S...... 94 72 30.6 Hampel/Stefanides, was closed in 2003 by parent Envoy Notes: Communications Group, Toronto, to cut costs. Envoy ultimately went Dentsu-owned Colby & Partners is a Santa Monica, Calif.- out of business. based agency with additional offices in New York and Brea, Calif. Top executive: Peter Krivkovich, pres & CEO Top Executive: Rick Colby, pres & exec creative dir Headquarters: Cramer-Krasselt/225 N. Michigan Ave., 24th Fl., Headquarters: Colby & Partners / 2001 Wilshire Blvd., Santa Chicago, Ill. 60601/Phone: (312) 616-9600/Fax: (312) 616-3839/URL: Monica, Calif. 90403 / Phone: (310) 586-5600 / Fax: (310) 586-5894 / www.c-k.com URL: www.colbyandpartners.com May 2, 2005 | Advertising Age |12 Special Report AGENCY PROFILES SUPPLEMENT

DCA Advertising* Notes: Digitas, a publicly-held relationship marketing services agency Agency totals founded 24 years ago, offers strategy consulting, technology consulting Revenue ($ in millions) 2004 2003 % chg and marketing agency services to a clientele that include American U.S...... $19.9 $17.1 16.1 Express, AOL, AT&T, Delta Air Lines and General Motors. Digitas, Employees 2004 2003 % chg which reported income of $30.9 million in 2004, up 83%, acquired U.S...... 80 56 42.9 Modem Media October 15, 2004 in a stock deal valued at $182.4 mil- Notes: DCA Advertising forms part of Dentsu’s DCA Group, along lion, and established a holding company with a two-agency structure. with DCC, Toronto. DCA also opened DCA Lab, Palo Alto, Calif., with Digitas, the agency, is the strategic and marketing services side with Diamond Morgan Northend Albers of Palo Alto to promote technolo- offices in Boston, Chicago and New York; Modem Media is an interac- gy brands. Managing director of the new venture is Max Terry, VP and tive shop employing 250 with offices in Norwalk, Conn., San Francisco management supervisor at DCA. In August 2004, DCA absorbed Oasis and London. Together the two agencies employ about 1,500, with 1,410 Advertising, the Dentsu agency that had held Toyota Motor Sales in the U.S. In 2003, Digitas the agency employed 1,120 worldwide, North America’s corporate account. 1,080 in the U.S. Returns shown for Digitas include results from Top Executive: Toyo Shigeta, pres & CEO Modem Media since Oct. 15, 2004. Digitas predicted in an analyst pres- Headquarters: DCA Advertising / 666 Fifth Ave., 9th Fl., New York, entation in February 2005 that revenue would rise to $320-$340 mil- N.Y. 10103 / Phone: (212) 397-3333 / Fax: (212) 261-4286 / URL: lion in 2005 despite the loss of all but about $4-$6 million in fees from www.dcaadvertising.com its $30.6 million (in fees) business from AT&T Corp. due to the company’s discontinuation of marketing local and long-distance phone INTEGRATED MARKETING AGENCIES service in 2005. AT&T, General Motors Corp. and American Express Renegade Marketing Group* accounted for 59% of Digitas’ fee income in 2004, according to its 10- Agency totals K. Digitas reports its revenue was 97% U.S. in 2004 vs. 98% in 2003. Revenue ($ in millions) 2004 2003 % chg Ad Age treated this as 100%. U.S...... $5.2 $4.7 10.6 Top executive: David Kenny, chmn & CEO Employees 2004 2003 % chg Headquarters: Digitas/800 Boylston St., Boston, Mass. 02199/Phone: U.S...... 35 33 6.1 (617) 867- 1000/Fax: (617) 867-1111/URL: www.digitas.com Notes: Renegade is an advertising agency with a significant portion of its business in sales promotion and interactive marketing. INTEGRATED MARKETING AGENCIES Top Executive: Drew Neisser, pres & CEO Headquarters: Renegade Marketing Group / 75 Ninth Ave., 4th Fl., Digitas* New York, N.Y. 10011 / Phone: (646) 486-7700 / Fax: (646) 486-7800 / Agency totals URL: www.renegademarketing.com Revenue ($ in millions) 2004 2003 % chg U.S...... $238.8 $209.5 14.0 PUBLIC RELATIONS AGENCIES Notes: Digitas is one of two agencies in the holding company also called Digitas, a publicly-held relationship marketing services company. Dentsu Communications Digitas, the agency, was founded 24 years ago. The other agency is Agency totals Modem Media, acquired by the parent in October 2004. Digitas laid off Revenue ($ in millions) 2004 2003 % chg 50 in August 2004 in anticipation of declining revenue from Delta Air U.S...... $2.0 $1.9 9.4 Lines and AT&T Corp., which is exiting the consumer market. Employees 2004 2003 % chg Top Executive: David Kenny, chmn & CEO U.S...... 14 15 -6.7 Headquarters: Digitas / 800 Boylston St., Boston, Mass. 02199 / Notes: Dentsu Communications is the U.S. PR arm of Dentsu. Phone: (617) 867- 1000 / Fax: (617) 867-1111 / URL: www.digitas.com Headquarters: Dentsu Communications / 227 W. 57th St., New York, N.Y. 10019 / Phone: (212) 660-6790 / Fax: (212) 660-6797 / URL: www.dentsucommunications.com Modem Media* Agency totals Revenue ($ in millions) 2004 2003 % chg U.S...... $61.0 $61.0 0.0 14 Digitas Notes: Modem Media, an interactive marketing strategy and services Revenue ($ in millions) 2004 2003 % chg agency, was bought by holding company Digitas on Oct. 15, 2004, and Worldwide ...... $251.6 $209.5 20.1 consolidated into Digitas’ financials at that point. Interpublic Group of Employees 2004 2003 % chg Cos. once held a sizable minority (43%) of Modem before reducing that Worldwide ...... 1,500 1,228 22.1 to a nominal investment the end of 2003. Founded in 1987, Modem is U.S...... 1,410 1,228 14.8 headquartered in Norwalk, Conn. It also has offices in San Francisco, Non-U.S...... 90 NA NA London and Sao Paulo. U.S. revenues for Modem Media were estimat- Offices ...... 2004 2003 % chg ed by Ad Age. Worldwide ...... 6 5 20.0 Top Executive: Marc C. Particelli, pres & CEO U.S...... 5 4 25.0 Headquarters: Modem Media / 230 East Ave., Norwalk, Conn. 06885 / Non-U.S...... 1 1 0.0 Phone: (203) 299-7000 / Fax: (203) 299-7060 / URL: www.modemmedia.com May 2, 2005 | Advertising Age |13 Special Report AGENCY PROFILES SUPPLEMENT

Notes: Epsilon is a customer management and loyalty marketing 23 Doner agency founded in 1969. It was sold in October 2004 to Alliance Data Revenue ($ in millions) 2004 2003 % chg Systems Corp., Dallas, by Relizon, Wakefield, Mass. The addition of Worldwide ...... $155.7 $137.0 13.7 Epsilon allows Alliance to integrate direct marketing solutions by com- U.S...... $141.3 $122.7 15.2 bining database management technologies and analytics with a broad Non-U.S...... $14.4 $14.3 0.7 range of direct marketing services. The marketing services segment at Employees 2004 2003 % chg Alliance now represents about 10% of the parent company’s 2004 rev- Worldwide ...... 1,071 991 8.1 enue of $1.26 billion, up 20.2%. U.S...... 962 870 10.6 Top executive: Michael Iaccarino, pres & CEO Non-U.S...... 109 121 -9.9 Headquarters: Epsilon/601 Edgewater Dr., Wakefield, Mass. Offices 2004 2003 % chg 01880/Phone: (800) 309-0505/Fax: (972) 582-9700/URL: Worldwide ...... 9 10 -10.0 www.epsilon.com U.S...... 6 7 -14.3 Non-U.S...... 3 3 0.0 Notes: Doner, an independent agency, was founded in Baltimore in 1955, but during its growth years the past decade moved operations 18 (tie) G2R* increasingly to its Southfield, Mich. office. Baltimore finally lost its co- Revenue ($ in millions) 2004 2003 % chg headquarters status to Southfield in 1998. In August 2003, Doner closed Worldwide ...... $180.0 NA NA its direct marketing unit in Baltimore and consolidated the operation in Notes: G2R was launched in September 2004 as the publicly-traded Southfield. The agency transferred about 20% of the office’s 75 employees, thus effectively closing a chapter in the agency’s life. A good part of holding company for LG Ad and Wunderman Korea. LG Ad, 36% Doner’s growth has come from winning the Mazda account in 1997. owned by WPP Group, is the in-house agency for the LG Group con- Top executive: Alan Kalter, chmn & CEO glomerate. The formation of the holding company is intended to facili- Headquarters: Doner/25900 Northwestern Hwy., Southfield, Mich. tate the acquisition of additional advertising and marketing services 48075/Phone: (248) 354-9700/Fax: (248) 354-0203 operations, allowing the company to attract diverse clients. In February 2005, G2R acquired onNoff, a Korean media agency. Results for G2R are estimates. 35 DVC Worldwide Top executive: Eliot Kang, CEO Headquarters: G2R / LG Twin Towers, 20 Yoido-dong, Youngdungpo- 2004 2003 Revenue ($ in millions) % chg gu, Seoul, South Korea 150-721/Phone: 82-2-3777-2999/Fax: 82-2- $100.3 $99.0 1.4 Worldwide ...... 796-1656/URL: www.lgad.co.kr U.S...... $30.2 $31.8 -5.2 Non-U.S...... $70.2 $67.2 4.4 Employees 2004 2003 % chg Worldwide ...... 1,236 1,295 -4.6 8 Hakuhodo DY Holdings* U.S...... 148 219 -32.4 Non-U.S...... 1,088 1,076 1.1 Revenue ($ in millions) 2004 2003 % chg Offices 2004 2003 % chg International ...... $1,372.4 $1,178.8 16.4 Worldwide ...... 8 8 0.0 Employees 2004 2003 % chg U.S...... 6 6 0.0 International ...... 6,610 6,246 5.8 Non-U.S...... 2 2 0.0 Offices 2004 2003 % chg Notes: DVC Worldwide is a global sales promotion agency that utilizes adver- International ...... 90 83 8.4 tising, merchandising and co-marketing, as well as promotional, interactive, Notes: Hakuhodo DY Holdings is the holding company created Oct. 1, experiential, relationship and healthcare marketing. DVC has a strong presence 2003 to integrate the business operations of Hakuhodo, Daiko in the U.K., where in 2001 it bought Aspen Field Marketing, Maidenhead, U.K., Advertising and Yomiko Advertising. HDY in February 2005 was listed a field marketing agency with 800 employees.Aspen operates as an autonomous on the Tokyo Stock Exchange. HDY offered 4.2 million shares to the unit of DVC, formerly known as Dugan Valva Contess. public at $62 a share, or 26.45 billion yen. Hakuhodo, Daiko and Top executive: Mike Zeman, CEO Yomiko are wholly owned subsidiaries of the holding company. A Headquarters: DVC Worldwide/44 Whippany Rd., Morristown, N.J. fourth wholly-owned subsidiary is Hakuhodo DY Media Partners, 07960/Phone: 973-775-6700/Fax: 973-775-6701/URL: www.dvc.com established Dec. 1, 2003. Cooperation on the media front paved the way for the formation of the holding company. The three agency networks 26 Epsilon merged their media planning and buying operations in October 2001. In a separate agreement, ad organization Asahi Advertising, turned Revenue ($ in millions) 2004 2003 % chg over its broadcast media buying to Hakuhodo in April 2002, to take U.S...... $144.4 $142.8 1.1 advantage of economies of scale. HDY and Asahi remain totally sepa- Employees 2004 2003 % chg rate otherwise. HDY has a minority interest in two U.S. shops: U.S...... 696 699 -0.4 McCaffery Ratner Gottlieb & Lane, New York, and Mendelsohn Zien Offices 2004 2003 % chg Advertising, Los Angeles. U.S...... 4 4 0.0 Top executive: Toshio Miyagawa, pres & representative dir May 2, 2005 | Advertising Age |14 Special Report AGENCY PROFILES SUPPLEMENT

Headquarters: Hakuhodo DY Holdings / Shiodome City Center, 5-2 Notes: McCaffery Ratner Gottlieb & Lane sold 49% of itself to Higashi-Shinbashi 1 chome, Minato-ku, Tokyo, Japan 105-7115/ Hakuhodo in September 2003. MRG&L is a traditional agency. Phone: 81-3-6218-9062 / Fax: 81-3-6218-9038 / URL: Top Executive: Jerry Gottlieb, CEO www.hakuhodody-holdings.co.jp Headquarters: McCaffery Ratner Gottlieb & Lane / 370 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 706-8400 / Fax: (212) 490- TRADITIONAL AGENCIES 1923 / URL: www.mrgl.net Daiko Advertising* Agency totals Mendelsohn Zien Advertising* Revenue ($ in millions) 2004 2003 % chg Agency totals $180.8 $210.7 -14.2 International ...... Revenue ($ in millions) 2004 2003 % chg 2004 2003 Employees % chg U.S...... $19.9 $21.6 -7.9 International ...... 1,358 1,513 -10.2 Employees 2004 2003 % chg Offices 2004 2003 % chg U.S...... 33 45 -26.7 International ...... 25 25 0.0 Notes: Mendelsohn Zien is 49.9% owned by Hakuhodo. Notes: Daiko Advertising, established in 1944, is a network of Japan Top Executive: and Far East agencies. Daiko has regional offices in Japan in Hokkaido, Richard Zien, pres Sendai, Nigata, Tokyo, Nagoya and Osaka. Its overseas network is Headquarters: Mendelsohn Zien Advertising / 11111 Santa Monica directed largely at China where it has offices in Hong Kong, Beijing, Blvd., 21st Fl., Los Angeles, Calif. 90025 / Phone: (310) 444-1990 / Fax: Shanghai and Guangzhou City. A lead client at Daiko is Matsushita (310) 444-9888 / URL: www.mzad.com Electric Industrial Co. It also serves Suntory Co., Kintetsu, Okinawa Meiji Milk Products and Mie Prefecture among others. Daiko is one of Yomiko Advertising* three agencies to form Hakuhodo DY Holdings and its subsidiary Agency totals Hakuhodo DY Media Partners. Daiko Chairman Takeshi Adachi is vice Revenue ($ in millions) 2004 2003 % chg chairman and Daiko’s operating director,Toshinobu Miyamoto, a direc- International ...... $112.5 $99.3 13.2 tor of the newly-created Hakuhodo DY Holdings. 2004 2003 Top Executive: Hideki Nakao, pres Employees % chg 703 852 -17.5 Headquarters: Daiko Advertising / Shuwa Shiba Park Bldg., 4-1, 2- International ...... chome, Shibakoen, Minato-ku, Tokyo, Japan 105-8533 / Phone: 81-3- Offices 2004 2003 % chg 3437-8111 / Fax: 81-3-3437-8581 / URL: www.daiko.co.jp International ...... 18 21 -14.3 Notes: Yomiko, established in 1929 in Tokyo, has branch offices in Hakuhodo* Osaka, Nagoya, Sapporo, Fukuoka, Hiroshima and Sendai. Yomiko Agency totals Chairman Makoto Toriyama is vice chairman of newly-formed Revenue ($ in millions) 2004 2003 % chg Hakuhodo DY Holdings. International ...... $898.5 $868.7 3.4 Top Executive: Katsuhiko Koike, pres & representative dir Employees 2004 2003 % chg Headquarters: Yomiko Advertising / 8-14 Ginza 1-chome, Chuo-ku, International ...... 3,864 3,881 -0.4 Tokyo, Japan 104-8686 / Phone: 81-3-3566-6801 / Fax: 81-3-3566-6809 Offices 2004 2003 % chg / URL: www.yomiko.co.jp International ...... 41 37 10.8 Notes: Hakuhodo is one of three agency networks in Hakuhodo DY Holdings, formed in late 2003. Hakuhodo closed its U.S. shop, MEDIA SPECIALIST AGENCIES Hakuhodo Advertising America, in 2003, and then purchased a 49.9% Hakuhodo DY Media Partners interest in Los Angeles agency Mendelsohn Zien Advertising, and 49% Agency totals of McCaffery Ratner Gottlieb & Lane, New York. The agency network Employees 2004 2003 % chg also acquired 30% of Damm GmbH, a full-service shop in Frankfurt, International ...... 616 NA NA Germany. Hakuhodo has minority positions in two European and three Offices 2004 2003 % chg Asian agencies and 60% of Australia’s Morris Johnston Walpole. International ...... 5 NA NA Top Executive: Junji Narita, pres & representative dir Notes: Headquarters: Hakuhodo / 3-4-1 Shibaura, Minato-ku, Tokyo, Japan Hakuhodo, Daiko and Yomiko first merged their media units in 108-8088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL: 2001. It was the precursor to the merging of the rest of those agencies www.hakuhodo.co.jp in the creation of Hakuhodo DY Holdings in 2003. Hakuhodo DY Media Partners was formally established as such in December of 2003 McCaffery Ratner Gottlieb & Lane and has bases in Tokyo and Osaka. Agency totals Top Executive: Takashi Sato, pres & CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: Hakuhodo DY Media Partners / Shiodome City U.S...... $8.5 $8.4 1.4 Center, 5-2 Higashi- Shinbashi 1-chome, Minato-ku, Tokyo, Japan 105- Employees 2004 2003 % chg 7115 / Phone: 81-3-6218-9179 / Fax: 81-3-6218-9183 / URL: U.S...... 45 45 0.0 www.hakuhodody-media.co.jp May 2, 2005 | Advertising Age |15 Special Report AGENCY PROFILES SUPPLEMENT

WPP. Havas took a 51% interest in 2MV and MPG’s global account direc- 46 Harte-Hanks Direct tor, Yves Del Frate, became CEO of 2MV, formed “to develop the media Revenue ($ in millions) 2004 2003 % chg business of two select important brands.” One of those brands is thought to U.S...... $84.7 $68.6 23.3 be PSA Peugeot Citroen, whose $750 million European account is in play. Employees 2004 2003 % chg Talks with Interpublic’s Initiative Media fell through in 2004. During 2004, U.S...... 389 371 4.9 Euro RSCG attempted to merge its San Francisco operations with Havas- Offices 2004 2003 % chg owned Black Rocket Euro RSCG, but couldn’t close the deal. Black Rocket U.S...... 8 8 0.0 faded away. Founded in 1996, the agency once had billings of $100 million, Notes: Harte-Hanks Direct is the direct/interactive unit of parent abetted by its cornerstone Yahoo account, lost in late 2003. Harte-Hanks Inc., a San Antonio company involved in customer rela- Top executive: Alain de Pouzilhac, chmn tionship management and publishing, the latter including shoppers in Headquarters: Havas/2 allee de Longchamp, Suresnes, France California and Florida. 92281/Phone: 33-1-58-47-90-00/Fax: 33-1-58-47-99-99/URL: Top executive: Frank A. Harvey, VP-Harte-Hanks Inc. www.havas-advertising.com Headquarters: Harte-Hanks Direct/2050 Cabot Blvd. West, Langhorne, Pa. 19047/Phone: 215-750-6600/Fax: 215-750-7418/URL: TRADITIONAL AGENCIES www.harte-hanks.com Archibald Ingall Stretton Notes: Archibald Ingall Stretton is a creative agency in London. The agency is autonomous within Havas. Its accounts include Skoda, 6 Havas Virgin.net, Granada and Lever Faberge. Top Executive: Stuart Archibald, ptnr Revenue ($ in millions) 2004 2003 % chg Headquarters: Archibald Ingall Stretton / Berners House, 47-48 Worldwide ...... $1,866.0 $1,877.5 -0.6 Berners St., London, United Kingdom W1T 3NF / Phone: 44-207-467- U.S...... $730.7 $789.8 -7.5 6100 / Fax: 44-207-467-6101 / URL: www.archibaldingallstretton.com Non-U.S...... $1,135.3 $1,087.7 4.4 Employees 2004 2003 % chg Worldwide ...... 14,403 15,961 -9.8 Arnold Worldwide* Agency totals Notes: Havas has three operating groups: Euro RSCG Worldwide, the glob- Revenue ($ in millions) 2004 2003 % chg al advertising and marketing services network; MPG, the global media buy- Worldwide ...... $151.1 $157.1 -3.8 ing and planning network; and Arnold Worldwide Partners, an advertising U.S...... $92.9 $95.4 -2.6 network with its own integrated marketing services operations for region- Non-U.S...... $58.2 $61.7 -5.7 alized clients and considered an alternative network to Euro RSCG. This Employees 2004 2003 % chg holding company lineup was established in April 2004 and represented 964 Havas’ third restructuring in as many years. Havas improved its books in U.S. NA NA 2004 as it cut costs, sold off noncore or underperforming businesses and got Notes: Arnold Worldwide is lead agency for the regional creative net- a drop in its tax rate. Operating margins rose to 13.2% from only 8.3% in work Arnold Worldwide Partners. The agency, Arnold Worldwide, has the prior year as Havas reported net income of $42.5 million versus a loss full-service offices in Boston (the headquarters), New York, of $452 million in 2003 on $1.87 billion in revenue, down 0.6%. Revenue Washington (McLean, Va.) and St. Louis. The AWP network includes in euros was actually down 9.2% due to translating U.S. returns into the shops in London, Toronto, Paris, Milan, Madrid, Barcelona, Sao Paulo, euro which grew 9.4% against the dollar based on Ad Age’s average annu- Shanghai, Sydney and Melbourne. U.S. agency McKinney & Silver, al rates of exchange. During the second quarter, Havas and WPP Group vied Raleigh, N.C., which reports to Arnold Worldwide Partners, is not with each other to acquire Grey Global Group. Not long after WPP Group included in its totals in this report. Arnold’s media department is part won Grey with a $1.52 billion bid, Havas suddenly appeared vulnerable to of MPG, the Havas media unit. The network and Arnold Worldwide a takeover. In assembling its losing bid to win Grey, Havas drew the ire of agency are run by Ed Eskandarian. AWP’s U.K. shop, 25-year-old one of its biggest investors, Groupe Bollore, headed by corporate raider WCRS, bought 75% of itself in April 2004, leaving the rest under Vincente Bollore. Over several months, Mr.Ballore raised his stake in Havas Arnold ownership. Price of the buyback was estimated at about $30 to 22%, while denying he planned to take control of the company, at least million. In early 2004, Arnold purchased Barcelona agencies Slogan and in the near future. Instead, he sought the creation of an advisory board to El Sindicato, and merged them with La Banda, Madrid, to form Arnold oversee Havas’ current directors and management. In September he was Spain. Lisa Unsworth became chief marketing officer in first quarter offered two seats on Havas’ board. In late December, Mr. Bollore used his 2005, returning to Arnold where she had been a managing partner Havas shares to borrow funds believed to be earmarked for still more Havas before joining the Ad Club in Boston two years ago. Arnold’s integrat- shares. He has been reported as boosting his ownership to 30%, and could ed advertising operations include a large traditional advertising compo- use the shares to take over the company, sell to a competitor or possibly nent representing about 65% of revenue. Other services include inter- build value into his shares through management changes. Alain de active promotion, design, direct marketing, outdoor, diversity and PR, Pouzilhac, chairman, said Mr. Bollore’s acquisition of Havas stock brought none of which account for more than 8% of revenue. uncertainty to Havas’ future ownership structure making it difficult for the Top Executive: Ed Eskandarian, CEO company to build its operations, such as in media-buying in which Havas Headquarters: Arnold Worldwide / 101 Huntington Ave., Boston, has been seeking a strategic partner for MPG. Havas in April 2005 finally Mass. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8070 / URL: found a strategic media partner when it formed 2MV with GroupM of www.arnoldworldwide.com May 2, 2005 | Advertising Age |16 Special Report AGENCY PROFILES SUPPLEMENT

Euro RSCG Worldwide* McKinney & Silver* Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $528.0 $535.2 -1.3 U.S...... $20.3 $21.2 -4.2 U.S...... $161.4 $180.8 -10.7 Employees 2004 2003 % chg $366.6 $354.4 3.4 Non-U.S...... U.S...... 200 140 42.9 2004 2003 Employees % chg Notes: McKinney & Silver, founded in 1969, is a traditional ad agency Worldwide ...... 10,000 11,000 -9.1 with offices in Durham, N.C., and Fort Lauderdale, Fla. It became part U.S...... 3,300 3,500 -5.7 of Havas in early 2002 when the marketing organization acquired a Non-U.S...... 6,700 7,500 -10.7 majority of the agency, and is an independent operating unit within Notes: Havas Group reorganized Euro RSCG Worldwide in April Havas. M&S relocated its offices to the American Tobacco Campus in 2004, linking all but media buying and planning (MPG functions) and the Bull Durham district of downtown Durham last year. regional network Arnold Worldwide Partners to the flagship network. Top Executive: Brad Brinegar, pres & CEO Euro RSCG Worldwide gained two divisions: Euro RSCG 4D, a mar- Headquarters: keting services division, and Euro RSCG Life, a healthcare division. McKinney & Silver / 318 Blackwell St., Durham, N.C. Euro RSCG’s advertising element in the U.S. is now shared by Euro 27701 / Phone: (919) 313-0802 / Fax: (919) 313-0805 / URL: www.mck- RSCG Worldwide-New York, Euro RSCG Worldwide-Chicago, Euro inney-silver.com RSCG Worldwide-San Francisco and Euro RSCG Latino, formed in late 2003 out of Euro RSCG MVBMS Hispanic. Also, reporting to Euro INTEGRATED MARKETING AGENCIES RSCG is the PR unit, Euro RSCG Magnet, representing the January 2004 merger of Magnet (formerly part of Arnold) and Euro RSCG Arnold Worldwide Marketing Services* Middleberg, a tech PR company. The disparate marketing services and Agency totals 2004 2003 healthcare agencies of Euro RSCG 4D and Euro RSCG Life lost their Revenue ($ in millions) % chg name identities this year. Among the advertising agencies, MVBMS Worldwide ...... $78.8 $84.6 -6.9 was erased from the New York shingle and the Tatham name departed U.S...... $44.9 $51.4 -12.6 Chicago. The San Francisco agency is an amalgam of the remnants of Non-U.S...... $33.9 $33.2 2.1 Black Rocket Euro RSCG (Black Rocket essentially dissolved and recon- Notes: Arnold Worldwide Marketing Services is an Ad Age construct stituted itself as the agency Heat, unaffiliated with Havas), the and represents the estimated totals of Arnold’s marketing services MVBMS shop in that city and Brann Worldwide’s San Francisco office. operations. The Salt Lake City office, previously tied structurally to the Tatham Headquarters: Arnold Worldwide Marketing Services / 101 shop, closed in fourth quarter 2003. Euro RSCG Magnet’s Washington Huntington Ave., Boston, Mass. 02199 / Phone: (617) 587-8000 / Fax: office in February 2005 opened a unit addressing government informa- (617) 587-8070 / URL: www.arnoldworldwide.com tion technology. Jim Heekin became chairman & CEO of Euro RSCG Worldwide in January 2004, succeeding Bob Schmetterer who retired. Ron Bess became regional director of North America at Euro RSCG Euro RSCG 4D* Worldwide in May 2004, a post that includes Chicago, the network’s Agency totals 2004 2003 non-traditional marketing units and Canadian operations. Mr. Bess, Revenue ($ in millions) % chg formerly CEO of Young & Rubicam, New York, was entrusted with Worldwide ...... $603.6 $616.0 -2.0 starting a new advertising practice in Chicago, a shop decimated by U.S...... $211.8 $227.5 -6.9 client defections in late 2003 and early 2004 and an exodus of creative Non-U.S...... $391.8 $388.5 0.8 talent. In June, Steffan Postaer was named chairman & CEO of the Euro Notes: Euro RSCG 4D, created in a Havas reorganization in early RSCG Chicago business. Mr. Postaer with Jeff Jones, created LB Works 2004, is the new divisional name at Euro RSCG Worldwide for what in three years ago out of Leo Burnett’s struggling technology unit, but the previous year was largely called Havas’ integrated marketing divi- became available for hire when Burnett inexplicably shuttered the shop sion. While the various agencies retained their separate name identities in late 2003. David Jones was named CEO of the New York office, a new as part of the Havas division, they have lost those identifies under Euro position, in September 2004. A member of Euro RSCG’s worldwide RSCG Worldwide. The U.S. agencies merged under the Euro RSCG 4D executive committee, Mr. Jones most recently was executive VP, man- shingle include Euro RSCG Devon Direct, Euro RSCG Impact, Euro aging director of global business, based in London. Euro RSCG had a RSCG Tyee MCM, Euro RSCG Circle, Euro RSCG Interaction and number of departures the past year. John Berg, president of Euro RSCG Brann Worldwide. Brann’s San Francisco office is now part of Euro in New York, left in May to become a partner in startup marketing RSCG Worldwide-San Francisco, an ad agency. communications agency Bulldog, New York. Kevin Roddy left in Top Executive: George Gallate, CEO & exec VP-Euro RSCG Worldwide September as creative director of Euro RSCG Worldwide for a similar Headquarters: Euro RSCG 4D / 350 Hudson St., New York, N.Y. post at Bartle Bogle Hegarty, New York. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: Top Executive: Jim Heekin, chmn & CEO Headquarters: Euro RSCG Worldwide / 350 Hudson St., New York, www.eurorscg4d.com N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: An asterisk (*) indicates figures are Ad Age estimates. www.eurorscg.com May 2, 2005 | Advertising Age |17 Special Report AGENCY PROFILES SUPPLEMENT HEALTHCARE AGENCIES Middleberg, previous owner, became executive chairman. The firm reports to Euro RSCG Worldwide. Magnet formerly was part of Arnold Havas Healthcare* Worldwide Partners. Agency totals Top Executive: Aaron Kwittken, CEO 2004 2003 Revenue ($ in millions) % chg Headquarters: Euro RSCG Magnet / 110 Fifth Ave., 6th Fl., New $147.3 $152.5 -3.4 Worldwide ...... York, N.Y. 10011 / Phone: (212) 367-6800 / Fax: (212) 367-7154 / URL: $102.4 $106.9 -4.2 U.S...... www.magnet.com Non-U.S...... $44.9 $45.6 -1.5 Notes: Euro RSCG Life is the new name for the Havas healthcare agencies division, which in the U.S. includes Euro RSCG Life Becker, Euro RSCG Life LM&P and Lena Chow Euro RSCG. The network has 15 HealthSTAR Communications 46 offices in 16 markets. Euro RSCG Life is unified by one management structure and a single P&L. This new Euro RSCG Worldwide division Revenue ($ in millions) 2004 2003 % chg offers advertising, PR, event promotion, medical education, consumer Worldwide ...... $203.0 $233.0 -12.9 advertising, interactive and consulting services. Employees 2004 2003 % chg Top Executive: Ron Pantello, CEO-ww Worldwide ...... 480 540 -11.1 Headquarters: Euro RSCG Life / 200 Madison Ave., 9th Fl., New Offices 2004 2003 % chg York, N.Y. 10016 / Phone: (212) 251-7913 / Fax: (212) 251-2766 / URL: Worldwide ...... 12 11 9.1 www.euroscglife.com U.S...... 11 10 10.0 Non-U.S...... 1 1 0.0 MEDIA SPECIALIST AGENCIES Notes: Woodbridge, N.J.-based HealthSTAR Communications is a privately-held healthcare marketing communications company founded MPG* in 2001. The company operates as 13 units broadly supplying various Agency totals combinations of advertising and promotion, marketing insights, clinical 2004 2003 Revenue ($ in millions) % chg marketing and field-level marketing. In October 2004, Bob Muratore $325.9 $300.4 8.5 Worldwide ...... became group president for agency services, the advertising and PR $85.0 $96.1 -11.6 U.S...... unit of HealthSTAR. There are seven HealthSTAR units comprising $240.9 $204.3 17.9 Non-U.S...... most of its advertising and promotion: LehmanMillet in Boston, 2004 2003 Employees % chg Leverte Associates in Westport, Conn., and Integrity Healthcare Worldwide ...... 409 422 -3.1 Communications (focused on biotech and specialty pharmaceutical Notes: MPG, shortened from Media Planning Group, is the media spe- products) and Sawtooth Group, HealthSTAR PR and HealthSTAR cialist operations of Havas. In February 2005, Charlie Rutman became Advertising, and Strategic Medical Communications (interactive, CEO North America, replacing Jim Rose, who left in late January. The promo, education), all Woodbridge, N.J. Other units: Fanizzi Associates appointment of Mr. Rutman, formerly president of Carat USA, came in Fort Lauderdale (meetings management); US Wellness in shortly after MPG lost two big accounts, Volkswagen of America and Gaithersburg, Md. (screening, educational services); Optima Intel Corp. In mid-March, 15% of its workforce in North America, or Educational Solutions (continuing medical education); 1-800-Doctors 60 of 409 staffers, were cut resulting from lost business associated with in Woodbridge (connects patients to physicians, hospitals and pharma- the loss of the two accounts which had an estimated $800 million in ceutical manufacturers on a national basis); Pharmaceutical Research combined billings. Revenues are estimates based on projected billings Plus in Severna Park, Md. (generates patients for clinical trials); from Recma. Photosound Communications in Princeton, N.J., and Birchanger, U.K. Top Executives: Fernando Rodes, global CEO-MPG; Charlie Rutman, (medical communications and design such as for meetings, exhibits and CEO-MPG North America interactive media); SCS Healthcare Marketing in Mahwah, N.J. (pro- Headquarters: MPG / Dr. Fleming 17, Barcelona, Spain 08017/ motional and educational teleconferencing), Health Management Phone: 34-93-306-89-00 / Fax: 34-93-414-7- 13 / URL: www.mpg.com Solutions in Westport (medical education). U.S. Headquarters: MPG North America/195 Broadway, 12th Fl., Top executive: Jerry Brager, chmn & CEO New York, N.Y. 10007 / Phone: (646) 587-5000 / Fax: (646) 587-5005 Headquarters: HealthSTAR Communications/100 Woodbridge Center Dr., Ste. 202, Woodbridge, N.J. 07095/Phone: (732) 726- PUBLIC RELATIONS AGENCIES 0251/Fax: (732) 726-0943/URL: www.healthstarcom.com Euro RSCG Magnet* Agency totals TRADITIONAL AGENCIES Revenue ($ in millions) 2004 2003 % chg Sawtooth Group U.S...... $9.9 $10.6 -6.6 Agency totals Notes: PR tech specialist Euro RSCG Middleberg in January 2004 was Revenue ($ in millions) 2004 2003 % chg merged into PR sibling Magnet Communications, creating Euro RSCG U.S...... $14.7 $14.0 4.7 Magnet. Middleberg had dropped from 100 employees at the time it Notes: Sawtooth Group is a privately held ad agency formed in 1988. was acquired in June 2000 to 48 at its merger. Magnet’s David Kratz It is affiliated with HealthSTAR on a non-equity basis. became CEO and Magnet’s President Paul Jensen and Middleberg’s Top Executives: Bill Schmermund, CEO & partner; Jay Quilty, President Aaron Kwittken share that office as co-presidents. Don partner-client svcs. May 2, 2005 | Advertising Age |18 Special Report AGENCY PROFILES SUPPLEMENT

Headquarters: Sawtooth Group / 100 Woodbridge Center Dr., Ste. cies Thebrandcity and Lonsdale, direct marketing and sales promo 102, Woodbridge, N.J. 07095 / Phone: (732) 636-6600 / Fax: (732) 602- shops Syracuse and K agency, as well as Media Cosmos, a supermarket 4212 / URL: www.sawtoothgroup.com point-of-sale agency, and 15e Avenue, a retail advertising agency. In Belgium, it has sales promo shop Shelf Service, and PromoControl, a HEALTHCARE AGENCIES coupon processing operation. In Spain, it has Comunica con A, a marketing services agency, as well as Marketing House, (in both Spain and HealthSTAR Advertising* Italy), which specializes in customer recruitment and sampling. Agency totals HighCo’s U.K. operation, Haygarth, was sold back to management in Revenue ($ in millions) 2004 2003 % chg March 2004. U.S...... $23.0 $22.4 2.7 Top executives: Richard Caillat, co-pres; Frederic Chevalier, co-pres Notes: HealthSTAR Advertising is a full-service advertising agency Headquarters: HighCo/Parc du Golf, Bat. 2, 350 Ave. de la Lauziere, specializing in healthcare marketing. Aix-en- Provence, France 13799/Phone: 33-4-42-24-58-24/Fax: 33-4- Top Executive: Bob Muratore, grp pres-agency svcs 42-24-58-25/URL: www.highco.fr Headquarters: HealthSTAR Advertising / 100 Woodbridge Center Dr., Ste. 102, Woodbridge, N.J. 07095 / Phone: (732) 602-4222 / Fax: / URL: www.healthstaradvertising.com 12 Incepta Group

LehmanMillet* Revenue ($ in millions) 2004 2003 % chg Agency totals Worldwide ...... $279.8 $254.1 10.1 Revenue ($ in millions) 2004 2003 % chg U.S...... $69.0 $71.6 -3.7 U.S...... $14.6 $11.4 27.6 Non-U.S...... $210.8 $182.5 15.5 Employees 2004 2003 % chg Employees 2004 2003 % chg U.S...... 60 47 27.7 Worldwide ...... 2,048 2,040 0.4 Notes: LehmanMillet serves as HealthSTAR’s medical device and U.S...... 375 376 -0.3 diagnostics ad agency. Non-U.S...... 1,673 1,664 0.5 Top Executive: Bruce Lehman, pres & CEO Offices 2004 2003 % chg Headquarters: LehmanMillet / 60 Canal St., 3rd Fl., Boston, Mass. Worldwide ...... 79 79 0.0 02114 / Phone: (617) 722-0019 / Fax: (617) 722-6099 / URL: U.S...... 17 18 -5.6 www.lehmanmillet.com Non-U.S...... 62 61 1.6 Notes: Incepta, a publicly-held international ad organization, is Leverte Associates* involved in marketing services, PR and specialist advertising (mainly Agency totals financial and corporate advertising). Incepta drew 36% of its gross Revenue ($ in millions) 2004 2003 % chg profit (its equivalent to revenue in this report) from marketing servic- U.S...... $9.8 $8.9 10.1 es, 14% from specialist advertising and 50% from financial and corpo- Notes: Leverte Associates was formed in 1990 and specializes in rate communications. Incepta draws 27% of its gross profit from the healthcare communications. U.S., 51% from the U.K. and most of the rest from Europe. Top executive: Top Executive: Robert J. Leverte, chmn Richard Nichols, chief exec Headquarters: Headquarters: Leverte Associates / 8 Wright St., Westport, Conn. Incepta Group/3 London Wall Bldgs., London Wall, 06880/ Phone: (203) 221-4900 / Fax: (203) 221-4901 / URL: www.lev- London, United Kingdom EC2M 5SY/Phone: 44-207-282-2800/Fax: 44-207-282-8030/URL: www.incepta.com erte.com TRADITIONAL AGENCIES 40 HighCo Incepta Group Advertising Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $46.6 $46.5 0.1 International ...... $94.2 $82.7 13.9 U.S...... $4.3 $4.6 -5.6 Employees 2004 2003 % chg Non-U.S...... $42.3 $41.9 0.8 International ...... 823 822 0.1 Notes: Incepta Group Advertising is an Ad Age construct and repre- Offices 2004 2003 % chg sents the totals of Incepta’s traditional advertising operations. International ...... 10 11 -9.1 Notes: Founded in 1990 and based in Aix-en-Provence, France, The Gate HighCo is a publicly-held marketing communications company 34% Agency totals owned by WPP Group. In 2004 it derived 59% of its revenue from the Revenue ($ in millions) 2004 2003 % chg marketing communications sector, including direct marketing, cus- U.S...... $4.3 $4.6 -5.6 tomer loyalty programs, sales promotion, advertising, interactive mar- Employees 2004 2003 % chg keting and PR. “Solutions,” identified by the company as couponing, U.S...... 25 25 0.0 sampling and database management, provided 37% of revenue. The Notes: The Gate, newly renamed, is a financial and corporate advertis- remaining 4% was consulting. In France, HighCo has branding agen- ing agency, part of the network formerly called Citigate Albert Frank. May 2, 2005 | Advertising Age |19 Special Report AGENCY PROFILES SUPPLEMENT

In addition to the New York office, The Gate Worldwide has shops in GSW Worldwide London and Hong Kong, as well as three South African offices, in Agency totals Johannesburg, Cape Town and Durban. The revenue figures for The Revenue ($ in millions) 2004 2003 % chg Gate Worldwide are included in the Incepta Group Advertising com- Worldwide ...... $58.7 $53.3 10.1 posite figures. U.S...... $58.1 $53.0 9.6 Top Executive: Beau Fraser, mg dir Non-U.S...... $0.6 $0.3 103.2 Headquarters: The Gate / 850 Third Ave., 11th Fl., New York, N.Y. 10022 Employees 2004 2003 % chg / Phone: (212) 508-3400 / Fax: (212) 508-3447 / URL: www.citigateaf.com Worldwide ...... 342 268 27.6 U.S...... 317 261 21.5 Non-U.S...... 25 7 257.1 37 inChord Communications Notes: GSW Worldwide became the name for Gerbig, Snell/Weisheimer in 2004. Part of inChord Communications since July Revenue ($ in millions) 2004 2003 % chg 2001, GSW has offices in Columbus, Ohio, New York and London. Worldwide ...... $98.5 $90.2 9.2 Top Executive: Phil Deschamps, pres U.S...... $97.8 $89.9 8.9 Non-U.S...... $0.6 $0.3 103.2 Headquarters: GSW Worldwide / 500 Olde Worthington Rd., Employees 2004 2003 % chg Westerville, Ohio 43082 /Phone: (614) 848-4848 /Fax: (614) 848-3477/ Worldwide ...... 627 539 16.3 URL: www.gswa.com U.S...... 602 532 13.2 Non-U.S...... 25 7 257.1 Palio Communications 2004 2003 Offices % chg Agency totals 18 17 5.9 Worldwide ...... Revenue ($ in millions) 2004 2003 % chg U.S...... 17 16 6.3 U.S...... $17.3 $15.5 11.3 Non-U.S...... 1 1 0.0 Employees 2004 2003 % chg Notes: InChord Communications is primarily a marketing-service, U.S...... 115 100 15.0 healthcare marketing organization founded in 2001 by Gerbig Notes: Snell/Weishemer, Columbus, Ohio, a primary company in the group. Palio Communications is a healthcare, pharmaceutical and con- That agency, which changed its name to GSW Worldwide in 2004, sumer advertising and communications company. focuses on pharmaceutical, healthcare and consumer marketing. Other Top Executive: Ed Mitzen, pres inChord shops: Blue Diesel, a Columbus, Ohio-based technology, mar- Headquarters: Palio Communications / 260 Broadway, Saratoga keting and design interactive agency; Creative Healthcare Solutions, Springs, N.Y. 12866 / Phone: (518) 524-8924 / Fax: (518) 583-1560 / Scottsdale, Ariz., a pharmaceutical and healthcare consulting and mar- URL: www.palio.com keting company; Palio Communications, Sarasota Springs, N.Y., a healthcare, pharmaceutical and consumer advertising and communica- Stonefly Communications Group tions company; Cadent (formerly S.G. Madison), Irving, Texas, Agency totals involved in strategic marketing and medical education; Navicor Group, Revenue ($ in millions) 2004 2003 % chg an oncology and immunology focused agency, Westerville, Ohio; U.S...... $2.2 NA NA Stonefly Communications Group, an ad agency in Westerville, Ohio; 2004 2003 and Y Brand, New York, a brand advisory group involved in health and Employees % chg 26 technology fields. U.S...... NA NA Top executive: Blane Walter, chmn & CEO Top Executive: John Racik, pres & CEO Headquarters: inChord Communications/500 Olde Worthington Rd., Headquarters: Stonefly Communications Group / 500 Olde Westerville, Ohio 43082/Phone: (614) 543-6650/Fax: (614) 540-3200 / Worthington Rd., Westerville, Ohio 43082 / Phone: (614) 543-6020 / URL: www.inchord.com Fax: (614) 543-3155 / URL: www.stoneflygroup.com

HEALTHCARE AGENCIES The Navicor Group Blue Diesel Agency totals Notes: Blue Diesel is an interactive shop with a sizable list of medical Revenue ($ in millions) 2004 2003 % chg clients. U.S...... $1.9 NA NA Top Executive: John Racik, pres & CEO Employees 2004 2003 % chg Headquarters: Blue Diesel / 500 Olde Worthington Rd., Westerville, U.S...... 20 NA NA Ohio 43082 / Phone: (614) 540-4226 / Fax: (614) 540-3155 / URL: Top Executive: Garnett Dezember, pres www.bluediesel.com Headquarters: The Navicor Group / 500 Olde Worthington Rd., Westerville, Ohio 43802 / Phone: (614) 543-6011 /Fax: (614) 839-6330/ An asterisk (*) indicates figures are Ad Age estimates. URL: www.navicorgroup.com May 2, 2005 | Advertising Age |20 Special Report AGENCY PROFILES SUPPLEMENT

“Queer Eye for the Straight Guy.” Several weeks before the deal, 3 Interpublic Group of Cos. Omnicom had been in acquisition talks with Endeavor Marketing. Revenue ($ in millions) 2004 2003 % chg Top executive: Michael I. Roth, chmn & CEO Worldwide ...... $6,200.6 $5,863.4 5.8 Headquarters: Interpublic Group of Cos./1114 Ave. the Americas, U.S...... $3,436.5 $3,284.2 4.6 New York, N.Y. 10036/Phone: (212) 704-1200/Fax: (212) 704-1201 Non-U.S...... $2,764.1 $2,579.2 7.2 /URL: www.interpublic.com Employees 2004 2003 % chg Worldwide ...... 44,100 43,400 1.6 TRADITIONAL AGENCIES U.S...... 18,187 17,900 1.6 Interpublic Advertising & Media* 25,913 25,500 1.6 Non-U.S...... Revenue ($ in millions) 2004 2003 % chg Notes: Interpublic is organized as five operating divisions: The global Worldwide ...... $3,949.9 $3,752.4 5.3 operating divisions of McCann WorldGroup, FCB Group, Partnership U.S...... $1,933.0 $1,876.2 3.0 and Constituent Management Group, and a fifth division, the Non-U.S...... $2,016.9 $1,876.2 7.5 Interpublic Aligned Companies that consists of stand-alone agencies. Notes: Interpublic Advertising & Media is an Ad Age construct and An offshoot of the Aligned Companies are the Aligned Multicultural represents the estimated totals of Interpublic’s advertising and media Agencies unit that includes Hispanic marketing firms Accent operations. Marketing, Casanova Pendrill and SiboneyUSA, Asian marketing firms IW Group and Ten Communications, and multicultural generalist GlobalHue. Interpublic in April reported revenue of $6.2 billion for Accentmarketing* Agency totals 2004, up 5.8%, and projected a loss of $285 million—a report that fol- Revenue ($ in millions) 2004 2003 % chg lowed up a March SEC filing in which the company said it would delay U.S...... $18.2 $13.0 40.0 reporting its full-year returns due to accounting problems stemming Employees 2004 2003 % chg largely from improper recording of acquisitions from 1996 to 2001, a U.S...... 130 NA NA period in which there were more than 300 purchases. A week later it Notes: Accentmarketing is a Hispanic agency with a concentration in noted accounting problems could extend to periods after 2001 and cited auto industry clients. The agency has offices in Miami, Detroit and lack of controls in several areas of its accounting system. At the same Los Angeles. Accentmarketing is 49% owned by Interpublic. time, Interpublic’s huge GM media buying business went up for review. Top Executive: Fernando Bonet, pres The business amounts to about $3.5 billion in billings from corporate Headquarters: Accentmarketing / 800 Douglas Rd., Ste. 100, Coral and regional association dealers. Interpublic is defending the account. Gables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / Following the announcement the S&P downgraded Interpublic’s rating URL: www.accentmarketing.com to BB- from BB+. Interpublic has been plagued by bookkeeping problems over the past few years. The company has initiated programs to trim debt and improve or sell off underperforming assets. The compa- Austin Kelley Advertising* ny passed the chairman & CEO titles from David A. Bell, who rose up Agency totals through the ranks of FCB, to Michael I. Roth, a board member and for- Revenue ($ in millions) 2004 2003 % chg mer chairman & CEO at MONY Group, an insurance and financial- U.S...... $9.4 $9.1 3.3 services company. Mr. Bell became co-chairman. The change at the top Employees 2004 2003 % chg signaled the need for Interpublic to move more quickly to put its finan- U.S...... 59 59 0.0 cial house in order. Christopher J. Coughlin, citing a burdensome trav- Notes: Austin Kelley is a traditional, full-service ad agency with a el schedule, left the agency as chief operating officer the end of 2004 focus on retail. Founded 29 years ago, Austin Kelley was bought by after serving in that capacity a little more than a year. His duties were Interpublic the end of 1998, the year that marked the death of its assumed by Robert Thompson, sr VP-finance, at Interpublic. founder, Austin Patterson Kelley. The agency is part of the Aligned Interpublic made numerous moves through the year to eliminate its Agency Group within McCann Worldgroup. motorsports division, gained in the late 1990s and which led to many of Top Executive: Jay Shields, pres the company’s financial problems. It terminated its contract with Headquarters: Austin Kelley Advertising / The Palisades / 5901 Formula One Administration to promote the British Grand Prix and Peachtree Dunwoody Rd. NE, Atlanta, Ga. 30328 / Phone: (770) 396- ended its leasehold interest in Silverstone racetrack in the U.K. 6666 / Fax: (770) 396-0301 / URL: www.austinkelley.com Interpublic hired the 17 ad executives on the General Mills account who departed from Saatchi & Saatchi on Valentine’s Day 2005. The Avrett Free Ginsberg* group has become part of a unit to market to youth and families with a Agency totals focus on health and wellness. Ann Adriance, former head of the Revenue ($ in millions) 2004 2003 % chg Saatchi’s Kid Connection unit and senior group account director, is U.S...... $21.3 $20.7 2.9 CEO. Not hired was Michael P. Burns who led the mass exodus from Employees 2004 2003 % chg Saatchi. He was point person on the Big G account. Campbell Mithun U.S...... 120 120 0.0 and McCann Erickson Worldwide also have some General Mills busi- Notes: Avrett Free Ginsberg is a free-standing, autonomous agency ness. Interpublic in early January 2005 bought a minority interest in aligned with McCann Worldgroup in Interpublic. The traditional four-year-old Endeavor Marketing Solutions, a unit of Endeavor, the agency entered Interpublic via Interpublic’s acquisition of True North Hollywood talent agency. Endeavor Marketing is largely involved in Communications. traditional advertising, although it has produced TV programs such as Top Executive: Frank Ginsberg, CEO & creative dir May 2, 2005 | Advertising Age |21 Special Report AGENCY PROFILES SUPPLEMENT

Headquarters: Avrett Free Ginsberg / 1 Dag Hammarskjold Plaza, Carmichael Lynch* New York, N.Y. 10017 / Phone: (212) 832-3800 / Fax: (212) 486-6518 / Agency totals URL: www.afg1.com Revenue ($ in millions) 2004 2003 % chg U.S...... $35.6 $32.7 8.9 Berenter Greenhouse & Webster* Notes: Carmichael Lynch, a traditional agency, was given its inde- Agency totals pendence from Partnership sector of Interpublic in 2003. It now is a Revenue ($ in millions) 2004 2003 % chg stand-alone agency in the Aligned Companies unit. Besides the adver- U.S...... $4.6 $4.4 4.5 tising component at the 42-year-old agency, it offers design Employees 2004 2003 % chg (Carmichael Lynch Thorburn) and PR (Carmichael Lynch Spong) units. Top Executive: Leland Lynch, founder U.S...... 50 50 0.0 Headquarters: Carmichael Lynch / 800 Hennepin Ave., Minneapolis, Notes: Berenter, Greenhouse & Webster, part of Partnership in Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: Interpublic, is a traditional agency focusing on retail advertising. www.carmichaellynch.com Berenter came to Interpublic with the 2001 acquisition of Berenter’s former parent, True North Communications. Top Executive: Marty Greenhouse, pres & co-creative dir Casanova Pendrill Publicidad* Headquarters: Berenter Greenhouse & Webster/300 Park Ave. South, Agency totals Revenue ($ in millions) 2004 2003 % chg New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727-5601 / U.S...... $11.2 $10.7 4.8 URL: www.bgwad.com Employees 2004 2003 % chg U.S...... 70 NA NA Campbell Mithun* Notes: Hispanic agency Casanova Pendrill, founded in 1984 by Paul Agency totals Casanova and Viviana Pendrill, became affiliated with Interpublic in Revenue ($ in millions) 2004 2003 % chg December 1999 when it sold 49% of its stock to the holding company. U.S...... $94.8 $92.0 3.0 The integrated agency is full-service with interactive, media services Notes: Campbell Mithun, based in Minneapolis, is a full-service and promotion capabilities. In addition to its Costa Mesa, Calif., head- agency founded in 1933 by Ray Mithun and “Inky” Campbell. The quarters, the agency has an office in New York. agency has offices in Chicago, Los Angeles (Irvine) and New York. Top Executive: Dan Nance, pres & CEO Additional specialty target and market practices include Brand Headquarters: Casanova Pendrill Publicidad / 275-A McCormick Innovators (growth consultancy), Health Innovators (consumer health- Ave., Ste. 100, Costa Mesa, Calif. 92626 / Phone: (714) 918-8200 / Fax: care), Cash Plus (spot TV buying), boing (kid and teen marketing), and (714) 918-8295 / URL: www.casanova.com FoodWorks (food marketing). Interpublic owns 80% of Campbell Mithun. Jack Rooney in September 2004 became president, a title pre- Dailey & Associates* viously held by Les Mouser, who remained CEO. Mr. Rooney was most Agency totals recently executive VP, client management, at GMR Marketing, a New Revenue ($ in millions) 2004 2003 % chg Berlin, Wis., event marketing firm owned by Omnicom. U.S...... $90.3 $85.7 5.4 Top Executive: Les Mouser, CEO Employees 2004 2003 % chg Headquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis, U.S...... 260 260 0.0 Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1515 / URL: Notes: Dailey, founded 34 years ago, is a traditional agency in www.campbellmithun.com Interpublic’s Partnership unit. Fellow Interpublic shop Suissa Miller was consolidated into Dailey & Associates in late 2003 in a move to cut Campbell-Ewald* costs at the holding company. David Suissa left Dailey & Associates in 2004, nine months after the merger of his shop with Dailey. He and his Agency totals former associate, Bruce Miller, were co-vice chairmen of the agency. Revenue ($ in millions) 2004 2003 % chg Mr. Miller, now vice chairman, indicated there was no ongoing role for U.S...... $143.0 $140.7 1.6 Mr. Suissa at the agency. Employees 2004 2003 % chg Top Executives: Brian Morris, CEO; Cliff Einstein, chmn U.S...... 1,200 1,200 0.0 Headquarters: Dailey & Associates / 8687 Melrose Ave., West Notes: Campbell-Ewald is a full-service ad agency that draws more Hollywood, Calif. 90069 / Phone: (310) 360-3100 /Fax: (310) 360-0810/ than 40% of its returns from marketing services functions, direct mar- URL: www.daileyads.com keting, sales promotion and interactive. The agency also is a large custom publisher. C-E is a stand-alone agency in Interpublic’s Aligned Companies group. Deutsch* Agency totals Top Executive: Anthony J. Hopp, chmn & CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren, U.S...... $165.1 $160.8 2.7 Mich. 48093 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / URL: Employees 2004 2003 % chg www.campbell-ewald.com U.S...... 1,036 NA NA An asterisk (*) indicates figures are Ad Age estimates. Notes: Deutsch is an autonomous agency in the Aligned Companies unit of Interpublic. David Deutsch Associates was founded in New York May 2, 2005 | Advertising Age |22 Special Report AGENCY PROFILES SUPPLEMENT in 1969, and became Deutsch Inc. in 1984 when Donny Deutsch took FutureBrand over from his father. Deutsch opened in Los Angeles in 1995, and in Notes: FutureBrand, a global strategic branding company with 15 2000 was acquired by Interpublic. The agency has regional offices in offices in 13 countries, provides expertise, tools and integrated services Chicago, Miami and Toronto. In late 2004, deutschMedia, in concert in corporate identity, brand design, brand innovation, brand analytics, with iTVX, launched Media Bridge Entertainment, a product placement brand valuation, packaging, branded environments, customer-driven e- company. Donny Deutsch hosts CNBC’s “The Big Idea with Donny strategy, interactive/digital branding and interactive Web design. In Deutsch.” He also has been a protagonist on NBC’s popular TV show, March 2003, FutureBrand was made a joint venture of McCann “The Apprentice.” Erickson Worldwide and Weber Shandwick. Rony Zibara became exec- Top Executive: Donny Deutsch, chmn & CEO utive creative director, a new position, in 2004, coming to the agency Headquarters: Deutsch / 111 Eighth Ave., 14th Fl., New York, N.Y. from Toronto where he was creative director for brand identity compa- 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: ny, Pedersen Gesk. PG was merged into FutureBrand in 2003. www.deutschinc.com Top Executive: Jean-Louis Dumeu, CEO Headquarters: FutureBrand / 300 Park Ave. South, 7th Fl., New York, Fitzgerald & Co.* N.Y. 10010 / Phone: (212) 931-6300 / Fax: (212) 931-6310 / URL: Agency totals www.futurebrand.com Revenue ($ in millions) 2004 2003 % chg U.S...... $12.6 NA NA Gillespie Notes: Fitzgerald & Co., founded 21 years ago, became part of Agency totals Interpublic in 1998. The full-service traditional agency is also home to Employees 2004 2003 % chg the regional offices of Universal McCann, LCI and Weber Shandwick U.S...... 160 NA NA Worldwide. Fitzgerald has its own brand planning firm, the Brand Notes: Gillespie, founded in 1973, is a marketing services agency with Development Group. two focuses captured by its two divisions: Gillespie/MRM (direct mar- Top Executive: David P. Fitzgerald, pres & CEO keting in non-pharmaceutical sectors) and Gillespie Healthcare, a CRM Headquarters: Fitzgerald & Co. / One Buckhead Plaza, 3060 healthcare unit. It is part of McCann WorldGroup. Peachtree Rd. N.W., Atlanta, Ga. 30305 / Phone: (404) 262-8900 / Fax: Top Executive: Dick Gillespie, pres & CEO (404) 239-0548 / URL: www.fitzco.com Headquarters: Gillespie/3450 Princeton Pike, Lawrenceville, N.J. 08648/ Phone: (609) 895-0200 /Fax: (609) 895-0222 /URL: www.gillespie.com Foote Cone & Belding Worldwide* Agency totals 2004 2003 GlobalHue* Revenue ($ in millions) % chg Agency totals Worldwide ...... $498.9 $467.8 6.6 Revenue ($ in millions) 2004 2003 % chg U.S...... $225.1 $213.1 5.6 U.S...... $63.0 $57.0 10.6 Non-U.S...... $273.8 $254.7 7.5 Notes: GlobalHue, a holding company for multicultural shops, is part Employees 2004 2003 % chg of the Aligned Multicultural Agencies of Interpublic. Interpublic owns U.S. 1,827 NA NA 49% of GlobalHue. GlobalHue is a conflation of Don Coleman Notes: Foote Cone & Belding Worldwide is the heart of the FCB Group, a Advertising (African-American), Detroit, Montemayor & Asociados global integrated marketing communications network. FCB the agency (Hispanic), San Antonio, Siboney USA (Hispanic), Miami, and includes advertising, direct marketing and digital delivered through FCBi. Innovasia Communications (Asian-American), Los Angeles. All these FCB Group encompasses more specialized services, including Marketing shops now bear the GlobalHue moniker. Drive, promotions; Hacker Group, customer acquisition and database mar- Top Executive: Donald L. Coleman, chmn & CEO keting; R/GA, web design and development; and FCB HealthCare. Media is Headquarters: GlobalHue / 26555 Evergreen Rd., Ste. 1700, planned by FCB Media Services and bought on a worldwide basis through Southfield, Mich. 48076 / Phone: (248) 223-8900 / Fax: (248) 304-5960/ an alignment with Initiative. Steven Blamer became president & CEO of URL: www.globalhue.com Foote Cone in January 2005, leaving Grey Advertising where he was CEO- North America. He replaced Brendan Ryan, who remained chairman. FCBi, Foote Cone’s interactive and direct marketing unit, in January 2005 got its Gotham* first worldwide CEO, Pam Larrick, former worldwide CEO and chairman at Agency totals MRM Partners. Jonathan Harries became CEO of the Chicago office to Revenue ($ in millions) 2004 2003 % chg accompany his other titles of chairman FCB Chicago and chief creative U.S...... $62.0 $60.2 3.0 director of Foote Cone. He became CEO when Dana Anderson, the office’s Employees 2004 2003 % chg CEO, was lured to DDB Chicago to become its president-CEO. Founded in U.S...... 180 NA NA 1873, Foote Cone is the world’s third oldest advertising agency. Its key Notes: Gotham is an autonomous full-service agency aligned with offices are in Chicago, New York, San Francisco, Seattle and Southern McCann Worldgroup. In 2004, Gunnar Wilmot became chairman after California. co-chairman & CEO Stone Roberts left the agency in May to become Top Executive: Brendan Ryan, chmn & CEO-FCB Group and chmn- president & CEO of Carlson & Partners, an Omnicom shop. At his Foote Cone & Belding departure, co-chairman & CEO Larry Dunst became CEO. Mr. Dunst is Headquarters: Foote Cone & Belding Worldwide / 100 W. 33rd, New the Laurence of former agency Laurence Charles Free & Lawson. Sheri York, N.Y. 10001 / Phone: (212) 885-3000 / Fax: (212) 885-2803 / URL: Baron remained president. Gotham’s primary disciplines are advertis- www.fcb.com ing, full-service and branding, and product design. The agency’s sec- May 2, 2005 | Advertising Age |23 Special Report AGENCY PROFILES SUPPLEMENT ondary foci are retail marketing, women’s marketing and healthcare. Howard, Merrell & Partners* Gotham was founded in 1994, and has shops in New York and Paris. Agency totals Angotti Thomas Hedge, a McCann shop, was merged into Gotham in Revenue ($ in millions) 2004 2003 % chg 2000. U.S...... $7.7 $7.7 0.0 Top Executive: Gunnar Wilmot, chmn Employees 2004 2003 % chg Headquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011/ Phone: U.S...... 50 NA NA (212) 414- 7000 / Fax: (212) 414-7095 / URL: www.gothaminc.com Notes: Howard, Merrell & Partners is a member of Interpublic’s Aligned Companies unit. The traditional agency began a PR practice in Hill, Holliday, Connors, Cosmopulos* December 2004, led by Stephanie Tan, a former vice president of Weber Agency totals Shandwick. Interpublic in the third quarter 2004 claimed $3.2 million Revenue ($ in millions) 2004 2003 % chg in asset impairment charges related to Howard, Merrell. Reported as U.S...... $105.9 $98.6 7.4 goodwill, these charges generally occur when asset values have dropped Employees 2004 2003 % chg from the time of the acquisition. The agency came to Interpublic in its U.S...... 645 NA NA acquisition of True North Communications in 2001. Notes: Hill Holliday, an autonomous agency within Interpublic where Top Executives: Mac Merrell, chmn & CEO; James Cobb Jr., pres & it is in the Aligned Companies unit, is a traditional agency that draws chief operating officer about a fourth of its revenue from integrated marketing. It has full- Headquarters: Howard, Merrell & Partners / 8521 Six Forks Rd., Ste. service offices in Boston, New York, Greenville, S.C., and Miami. It has 400, Raleigh, N.C. 27615 / Phone: (919) 848-2400 / Fax: (919) 848-2420/ a media office in San Francisco and a field service office in Austin, URL: www.merrellgroup.com Texas. Kevin Moehlenkamp became chief creative executive in January 2005 succeeding Marty Donohue. Mr. Moehlenkamp left McCann IW Group Agency totals Erickson, San Francisco, where he was executive VP & co-chief creative Revenue ($ in millions) 2004 2003 % chg officer. Ann Billock became Hill Holliday’s first chief marketing officer U.S...... $4.9 $4.7 3.9 in June 2004. She was executive vice president at consultancy Roth Employees 2004 2003 % chg Associates. The agency also hired Greg Davis from Kaplan Thaler U.S...... 45 38 18.4 Group to be senior business-development. Hill Holliday cut its head- Notes: quarters staff by 20, or 5%, in June 2004 after losing Fleet Boston IW Group, formerly Imada Wong Communications Group, is a multicultural, multi-ethnic, full-service agency with a focus on reach- which merged with Bank of America, a marketer that consolidated ing Asian communities in the U.S. It has offices in Los Angeles, San advertising at Interpublic in 2003. Hill Holliday bought Erwin-Penland Francisco and New York. IW is 49% owned by Interpublic. IW was in January 2004. E-P, a Greenville, S.C.-based agency, has the Southern founded in 1990 by Bill Imada, chairman & CEO. and Southeast regional business for Verizon Wireless account; Hill Top Executive: Nita Song, pres & chief operating officer Holliday covers the mid-Atlantic and Northeast for Verizon. Headquarters: IW Group / 633 W. Fifth St., Ste. 1160, Los Angeles, Interpublic in March 2004 shifted into Hill Holliday the Lowe Grob Calif. 90071 / Phone: (213) 622-6513 / Fax: (213) 627-4476 / URL: Health & Science, a life science and biomedical communications shop www.iwgroupinc.com for professionals. Lowe Grob, now based in Boston, took the Hill Holliday name and is expanding its offering from professionals to consumers. Lowe Worldwide* Top Executives: Jack Connors Jr., chmn; Mike Sheehan, pres & CEO Agency totals Headquarters: Hill, Holliday, Connors, Cosmopulos / John Hancock Revenue ($ in millions) 2004 2003 % chg Tower, 200 Clarendon St., Boston, Mass. 02116 /Phone: (617) 437-1600/ Worldwide ...... $413.1 $428.6 -3.6 Fax: (617) 572-3449 / URL: www.hhcc.com U.S...... $120.9 $128.6 -6.0 Non-U.S...... $292.2 $300.0 -2.6 Hill, Holliday Hispanic Notes: Lowe Worldwide is a key player in Interpublic’s Partnership along with Draft. It offers general advertising while Draft provides Agency totals direct and relationship marketing services. Media is planned by each of Employees 2004 2003 % chg the individual agencies in Partnership, although it is bought on a world- U.S...... 15 3 400.0 wide basis through an alignment with Initiative. Lowe has struggled in Top Executive: Jose Lopez-Varela, VP & mg dir recent years, and presently is key to Interpublic’s attempt to turn Headquarters: Hill, Holliday Hispanic / 404 Washington Ave., Miami around its own fortunes. Interpublic in its third quarter 2004 statement Beach, Fla. 33139 / Phone: (305) 604-3000 / Fax: (305) 604-3099 / URL: announced it would take an asset impairment charge of $310 million in www.hhcc.com goodwill for Partnership due to an erosion in business, thus lowering the value of Partnership. Lowe began reorganizing itself early this year Horizon.FCB under new head Tony Wright who became president & CEO of Lowe in Notes: Horizon.FCB, 51% owned by FCB, is an Athens-based network late 2004, replacing Jerry Judge. Mr. Judge remained CEO of with eight shops in the Middle East . Partnership. The plan is for Lowe to return to being an agency focused Top Executive: Rafic Saadeh, chmn & CEO on creativity. Part of the road map includes the elimination of an exec- Headquarters: Horizon.FCB / City Plaza, 85 Vouliagmenis Ave., utive management tier supervising three global regions: Asia, Latin Glyfada, Athens, Greece 166 74 / Phone: 30 210 960 3600 / Fax: 30 210 America and Europe, and the Middle East and Africa. Asia president 960 3660 Nigel Gilbert and Latin America president Peter Minnium have joined May 2, 2005 | Advertising Age |24 Special Report AGENCY PROFILES SUPPLEMENT

Mr. Wright’s executive office, and Ian Creasey, president of Europe, Top Executive: John B. Adams, chmn & CEO Middle East and Africa, became president of Lowe Activation, a Headquarters: Martin Agency / One Shockoe Plaza, Richmond, Va. London-based marketing services unit that to coordinates work with 23219-4132 / Phone: (804) 698-8000 / Fax: (804) 698-8001 / URL: other Interpublic marketing services operations. In place of this layer, www.martinagency.com Lowe’s far-flung international operation (it has 85 offices) answers to regional “lighthouse” hubs, echoing a page from client Unilever’s mar- McCann Erickson Worldwide* keting structure. Hubs are in Bangkok, London, Shanghai, New York, Agency totals Hamburg, Mexico City, Mumbai, Paris, Stockholm, Sydney and Revenue ($ in millions) 2004 2003 % chg Vienna. The Lowe Healthcare division will be the 12th lighthouse. Worldwide ...... $1,437.2 $1,283.2 12.0 Layoffs were not expected to happen, say executives, although some top U.S...... $320.8 $288.8 11.1 execs have left, including worldwide Chairman Adrian Holmes in Non-U.S...... $1,116.4 $994.4 12.3 London and Mark Goldstein, global chief marketing officer in New Notes: McCann Erickson Worldwide, the lead agency in McCann York and U.S. chairman and chief creative officer who had just entered Worldgroup, offers a network of offices in 133 countries. New York-based that post in May 2004. BBDO in March 2005 hired Mr. Goldstein as McCann, founded in the U.S. 103 years ago, has been in Europe more than executive VP, managing director. Mark Wnek, former creative chief at 75 years, Latin American for 75 years, and Asia Pacific for 45. In the U.S., Euro RSCG Wnek Gosper Partners in London, replaced Gary its primary offices are in New York, Detroit, Los Angeles, San Francisco and Goldsmith in New York as chairman and chief creative officer U.S. At Salt Lake City. In 2004, Joyce King Thomas moved from executive creative the same time, Lowe also promoted New York president Susan Cantor director to chief creative officer of the New York office, succeeding Nina to CEO. Lowe Worldwide has been struggling with account losses: In DiSesa, who continues to chair the agency. In November, McCann pur- April 2004, its sister agency, McCann Erickson Worldwide, reclaimed chased Boede & Partners, Salt Lake City, and renamed the shop McCann for Interpublic the Verizon Wireless account Lowe had lost in January Erickson Salt Lake City. McCann kept the Verizon Wireless account (about 2004. McCann got the creative and media planning on the account. In $350 million in billings) in the Interpublic fold when it won the business a conference call covering Interpublic’s financial returns in last year’s in April 2004 that sister agency Lowe Worldwide had lost four months ear- (2004) second quarter, the marketing organizations sixth consecutive lier. McCann got the creative and media planning on the account, one of quarterly loss, CEO David A. Bell told analysts Interpublic was “not the largest U.S. megabrands in terms of spending. satisfied” with Lowe’s performance and that the company “was taking Top Executive: John J. Dooner Jr., chmn & CEO the necessary actions to improve on those results.” Lowe’s large Headquarters: McCann Erickson Worldwide / 622 Third Ave., New London office has experienced client defections and management York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: turnover. It lost Nestle in February 2005 and in the past two years has www.mccann.com lost much of its General Motors Corp. and Unilever business. The network’s loss of global accounts, HSBC and Braun, also hit the agency hard. WPP Group in May 2004 beat out Interpublic in winning the Mfi Entertainment HSBC Holdings worldwide account valued at $600 million in billings. Top Executive: Richard Kostyra, pres & CEO Lowe was the incumbent. Headquarters: Mfi Entertainment / 205 Lexington Ave., New York, Top Executive: Tony Wright, CEO-ww & CEO-U.S. N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 686-8138 / URL: Headquarters: Lowe Worldwide / 150 E. 42nd St., New York, N.Y. www.mediafirst.com 10017 / Phone: (212) 605-8000 / Fax: (212) 605-5656 / URL: www.loweworldwide.com Mullen* Agency totals Martin Agency* Revenue ($ in millions) 2004 2003 % chg $76.0 $70.1 8.4 Agency totals U.S...... 2004 2003 Revenue ($ in millions) 2004 2003 % chg Employees % chg 590 U.S...... $53.9 $50.5 6.7 U.S...... NA NA Notes: Martin Agency is an autonomous agency within Interpublic, Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C., aligned with the McCann Worldgroup. The integrated, national agency Pittsburgh and Detroit, is part of Partnership in Interpublic. Mullen is with offices in Richmond, Va., and New York, services a range of con- involved in general advertising as well as direct, interactive, design, PR sumer and B2B clients. It focuses on advertising, direct and database and media planning. The agency claims billings of $655 million. marketing, and offers interactive, PR and sports & entertainment serv- Top Executive: Joe Grimaldi, CEO Headquarters: ices as well. Martin restructured its creative department in 2004 after it Mullen / 36 Essex St., Wenham, Mass. 01984-1799 / hired eight new creatives. Martin divided the department into pods of Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com five to seven people, each led by two creative directors. Accounts were assigned to one to four of the groups, thus allowing for more sharing NAS Recruitment Communications of account business: A writer in one pod, for example, might work with Notes: NAS Recruitment Communications, part of the McCann an art director from another group sharing the same account. Danny Worldgroup, is a recruitment agency founded in 1947. It was bought by Robinson joined Martin in late 2004, returning to his native state of McCann in June 2000. NAS delivers full-service recruitment market- Virgina. He was co-founder and chief creative officer at Vigilante, a ing, ranging from local newspaper ad placement to full-scale multi- Publicis-owned New York agency engaged in urban, guerilla and youth media campaigns. The company’s focus includes healthcare recruit- marketing. Martin was founded in 1965. It was moved out of the ment, interactive recruitment and employee recognition and retention. Partnership segment of Interpublic in 2003. NAS has offices in 37 cities throughout North America. May 2, 2005 | Advertising Age |25 Special Report AGENCY PROFILES SUPPLEMENT

Top Executive: John W. Graham, CEO Employees 2004 2003 % chg Headquarters: NAS Recruitment Communications / 10500 U.S...... 12 7 71.4 Antenucci Blvd., Cleveland, Ohio 44125 / Phone: (216) 478-0300 / Fax: Notes: Ten Communications, founded in 2003, specializes in market- (216) 468-8115 / URL: www.hrads.com ing to Asian-Americans and is 49% owned by Interpublic. The shop handles the Asian-American portion of numerous accounts with other Promoseven Network Interpublic agencies, including Campbell-Ewald on the Kaiser Notes: Fortune Promoseven, 40% owned by McCann Erickson Permanente account and more than 10 other agencies on Bank of Worldwide, is a network of 19 agencies in the Middle East and North America. Africa that fully owns all but its Saudi Arabian shop, Dynamics, which Top Executive: Soa Kang, pres is 40% owned. Headquarters: Ten Communications / 800 Wilshire Blvd., Ste. 860, Top Executive: Akram Rachad Miknas, pres & CEO Los Angeles, Calif. 90017 /Phone: (213) 629-1010 /Fax: (213) 236-0020/ Headquarters: Promoseven Network / Emarat Atrium Building, URL: www.tencommunications.com Sheikh Zayed Rd., Dubai, U.A.E. 56553 / Phone: 9714-321-0007 / Fax: 9714-321-0008 / URL: www.promoseven.com Tierney Communications* Agency totals Sedgwick Rd.* Revenue ($ in millions) 2004 2003 % chg $14.4 $14.0 2.9 Agency totals U.S...... 2004 2003 Revenue ($ in millions) 2004 2003 % chg Employees % chg U.S...... $15.8 $13.5 17.0 U.S...... 130 NA NA Notes: Sedgwick Rd. is a traditional, full-service agency that broke Notes: Tierney Communications, a member of Interpublic’s Aligned away from McCann Erickson in 2001 to become its own brand within Companies unit, is a full-service strategic communications agency with Interpublic, although it remains aligned with McCann under McCann divisions that include advertising, PR, direct, interactive, public affairs, Worldgroup. media and research. Tierney was part of True North Communications Top Executive: Jim Walker, pres & exec creative dir when it was acquired by Interpublic in 2001. Headquarters: Sedgwick Rd. / 1741 First Ave. South, Seattle,Wash. 98134 Top Executive: Scott Franks, chmn / Phone: (206) 971-4200 / Fax: (206) 971-4299 / URL: www.sedgwickrd.com Headquarters: Tierney Communications / 200 S. Broad St., Philadelphia, Pa. 19102- 3802 / Phone: (215) 732-4100 / Fax: (215) 790- Siboney USA* 4363 / URL: www.tierneyagency.com Agency totals Revenue ($ in millions) 2004 2003 % chg TM Advertising* U.S...... $6.3 $6.2 1.6 Agency totals Employees 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg U.S...... 45 45 0.0 U.S...... $58.2 $57.3 1.6 Notes: SiboneyUSA, founded in 1983, is an Hispanic shop with offices Notes: TM Advertising is a full-service Dallas-based agency with in Miami and New York. In 2001, Siboney sold its Dallas and Los offices in Austin, Houston, New Orleans and Toronto. The agency was Angeles offices to Publicis Sanchez & Levitan. Interpublic owns 40% of formerly Temerlin McClain, a name shortened to just TM in 2004, SiboneyUSA, whose origins trace to the Havana shop, Siboney, found- reflecting the fact that neither Dennis McClain nor Liener Temerlin ed in 1953 and subsequently expanded into a network of agencies across remain with the agency. TM was founded in 1934 as Glenn Advertising Latin America. and became Glenn Bozell & Jacobs in 1973. It later morphed into Bozell Top Executive: Jose M. Cubas, chmn & CEO Dallas before becoming Temerlin McClain in 1992. The agency operates Headquarters: Siboney USA / 1401 Brickell Ave., Ste. 1100, Miami, Link to work with nontraditional communications and design. Jim Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL: Noble became creative director in early 2005, coming to TM from www.siboneyUSA.com TBWA’s Vancouver shop. In October 2004, Tom Hansen became chief marketing officer, a new post. He formerly was CEO at Gigasphere Stein Rogan & Partners Group of Cos., Dallas. TM is in the McCann Aligned Agency Group. Top Executive: David Lyon, pres Notes: Stein Rogan & Partners specializes in online and off-line adver- Headquarters: TM Advertising / 6555 Sierra Dr., Irving, Texas tising for digital brands. It became part of the Bozell Group network in 75039/ Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: 1999, and entered Interpublic when the marketing organization pur- www.tm.com chased True North Communications in 2001. Top Executive: Tom Stein, pres & CEO Headquarters: Stein Rogan & Partners / 432 Park Ave. South, New INTEGRATED MARKETING AGENCIES York, N.Y. 10016-8012 / Phone: (212) 213-1112 / Fax: (212) 779-7305 / Interpublic Marketing Services* URL: www.steinrogan.com Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $1,371.6 $1,274.7 7.6 Ten Communications* U.S...... $850.0 $789.5 7.7 Agency totals Non-U.S...... $521.6 $485.2 7.5 Revenue ($ in millions) 2004 2003 % chg Notes: Interpublic Marketing Services is an Ad Age construct and repre- U.S...... $2.3 $1.4 62.9 sents the estimated totals of Interpublic’s marketing services operations. May 2, 2005 | Advertising Age |26 Special Report AGENCY PROFILES SUPPLEMENT

Draft* Headquarters: Hacker Group / 1110 112th Ave. NE, Ste. 200, Bellevue, Agency totals Wash. 98004-4571 / Phone: (425) 454-8556 / Fax: (425) 455-5694/ URL: Revenue ($ in millions) 2004 2003 % chg www.hackergroup.com Worldwide ...... $309.4 $280.1 10.5 U.S...... $195.6 $177.7 10.1 Jack Morton Worldwide Non-U.S...... $113.8 $102.4 11.1 Agency totals Notes: Draft, founded in 1978, is one of the world’s larger customer rela- Employees 2004 2003 % chg tionship marketing agencies. In the U.S., Draft, the agency, has major shops U.S...... 600 NA NA in Chicago and New York, its D.L. Blair unit has offices in New York and Notes: Blair,Neb., and its Capita Technologies unit is based in Irvine, Calif.The net- Jack Morton Co. is an experiential marketing communications work covers 36 offices in 25 countries and offers services in direct, sales pro- company. It is largely involved in meetings and events, training, motion, retail advertising, interactive, media, data technology services, exhibits, environmental design and interactive media. The company sweepstakes, DTC and CRM. Draft has gained numerous offices the past also creates large-scale, globally-televised ceremonies such as the open- year by rebranding former Lowe Worldwide units, the latest being one of ing and closing ceremonies of the 2004 Summer Olympics in Athens. Canada’s largest direct agencies Lowe RMP, Toronto, re-branded as Draft It is part of Constituent Management Group (CMG) at Interpublic, this April. In August 2004, Lowe Forever, Copenhagen, became Draft. BTL, which also includes FutureBrand (for corporate identity and design), a division of Agulla & Baccetti/Lowe, Buenos Aires, was re-branded as GolinHarris and Weber Shandwick Worldwide (global PR) and sports BTL/Draft Argentina in May 2004. Lowe IMC, Jakarta, was re-branded as marketing firm Octagon. Draft Indonesia in May 2004. Draft and fellow Partnership agency Lowe Top Executives: Josh McCall, CEO; Bill Morton, chmn Worldwide in March 2003 formed Lowe + Draft to offer shared and Headquarters: Jack Morton Worldwide / 498 Seventh Ave., New prospective clients fully integrated and closely coordinated through-the- York, N.Y. 10018 / Phone: (212) 727-0400 / Fax: (212) 401-7010 / URL: line marketing solutions.The networks were to remain separate. Previously, www.jackmorton.com Draft gained Lowe entities in Sao Paulo in December 2003. In March 2004, Joe Gallo joined Draft Chicago as senior VP & group creative director. Draft in mid-2004 launched a multicultural shop initially to handle the African- Marketing Drive Worldwide* American account of Bank of America estimated at $30 million in billings. Agency totals 2004 2003 Larry Harris, former senior VP-executive producer and digital creative head Revenue ($ in millions) % chg at Draft’s Interpublic sibling FCBi Digital, was put in charge. Worldwide ...... $64.7 $55.3 17.0 Top Executive: Howard Draft, chmn & CEO U.S...... $50.9 $42.5 19.8 Headquarters: Draft / 633 N. St. Clair St., Chicago, Ill. 60611 / Phone: Non-U.S...... $13.8 $12.8 7.8 (312) 944-3500 / Fax: (312) 944-3566 / URL: www.draftnet.com Notes: Marketing Drive is a promotional marketing agency. It was created in 1999 out of sales promotion agencies Market Growth FCBi* Resources, McCracken Brooks and Wells Marketing. Impact and Event Agency totals Management and Promotions joined the company in May 2000. Revenue ($ in millions) 2004 2003 % chg Marketing Drive has nine offices in North America, in addition to Worldwide ...... $75.4 $66.9 12.7 offices in Latin America, Europe and Australia. U.S...... $44.4 $40.5 9.6 Top Executive: Dean Buresh, CEO Non-U.S...... $31.0 $26.4 17.4 Headquarters: Marketing Drive Worldwide / 372 Danbury Rd., Notes: FCBi, with 38 offices in 28 countries, is a direct and digital Wilton, Conn. 06897 / Phone: (203) 761-9125 / Fax: (203) 762-1719 / agency with a primary focus on interactive customer relationship man- URL: www.marketingdrive.com agement. FCBi works closely with FCB’s ANALYTICi, a unit offering end-to-end technology driven solutions for iCRM. FCBi was created as an inhouse unit in June 2000 by merging FCB’s interactive units and Momentum Worldwide* Agency totals direct-marketing operations. ANALYTICi is involved in customer rela- Revenue ($ in millions) 2004 2003 % chg tionship management working in database marketing, data analysis, $142.5 $128.0 11.3 systems integration and implementation, and marketing applications Worldwide ...... $96.9 $88.0 10.1 development. It is a division of FCB Group in Interpublic. U.S...... Top Executive: Mark McLaughlin, pres Non-U.S...... $45.6 $40.0 14.0 Headquarters: FCBi / 150 E. 42nd St., New York, N.Y. 10017-5612 / Employees 2004 2003 % chg Phone: (212) 885-3000 / Fax: (212) 885-3988 / URL: www.fcb.com U.S. 2,000 NA NA Notes: Momentum Worldwide is a global event marketing and pro- Hacker Group* motion agency specializing in experiential marketing, particularly with Agency totals major marquee sporting, entertainment, presence marketing and pro- Revenue ($ in millions) 2004 2003 % chg motion events. Momentum has 68 offices in 55 countries and 2,000 U.S...... $15.5 $14.4 7.6 employees. Momentum is part of McCann WorldGroup. Notes: Hacker Group, founded 19 years ago, specializes in direct mar- Top Executive: Chris Weil, CEO keting, especially direct mail and e-marketing both on an online and Headquarters: Momentum Worldwide / 161 Sixth Ave., 8th Fl., New interactive basis. York, N.Y. 10013 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: Top Executive: Spyro Kourtis, pres www.momentumww.com May 2, 2005 | Advertising Age |27 Special Report AGENCY PROFILES SUPPLEMENT

MRM Partners* Zipatoni Co.* Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $174.5 $162.0 7.7 U.S...... $20.9 $19.4 7.7 2004 2003 U.S...... $88.5 $81.0 9.3 Employees % chg U.S...... 133 145 -8.3 Non-U.S...... $86.0 $81.0 6.2 Notes: Zipatoni is a broadly-based promotional marketing agency Notes: MRM Partners’ primary services are direct, database marketing with offices in St. Louis, Chicago, San Francisco, New York and London. and interactive. Its secondary disciplines are healthcare, media services The agency is involved in areas from strategic planning to advertising, and custom publishing. The agency’s specialty divisions include: interactive, retail, franchise marketing and store design, to event and Zentropy, Internet applications and online marketing; Miller Starr, direct marketing. Lowe Group bought the 51% of Zipatoni it didn’t database marketing, and The Publishing Agency, custom publishing already own in September 2001. The agency is part of the Partnership and branded media-neutral content. MRM Partners was formed in unit at Interpublic. 2001 with the merger of MRM and Zentropy Partners. It has 64 offices Top Executive: Jim Holbrook, pres in 37 countries. Headquarters: Zipatoni Co./555 Washington Ave., St. Louis, Mo. 63101/ Top Executive: Reuben Hendell, CEO Phone: (314) 231-2400 / Fax: (314) 231-6622 / URL: www.zipatoni.com Headquarters: MRM Partners / 622 Third Ave., New York, N.Y. 10017 / Phone: (646) 865-6230 / Fax: (646) 865-6264 / URL: HEALTHCARE AGENCIES www.mrmpworldwide.com Interpublic Healthcare* Revenue ($ in millions) 2004 2003 % chg Octagon Worldwide ...... $411.4 $390.9 5.2 $298.8 $286.2 4.4 Notes: Octagon is the world’s second largest sports marketing firm, U.S...... $112.6 $104.7 7.5 and part of Interpublic’s Constituent Management Group (CMG). Non-U.S...... Notes: Interpublic Healthcare is an Ad Age construct and represents CMG is charged with expanding Interpublic into new areas of market- the estimated totals of Interpublic’s healthcare operations. ing intelligence, services, and communications. Harris Diamond is chairman & CEO of CMG. Top Executive: Rick Dudley, pres & CEO Alchemy Agency totals Headquarters: Octagon / 1270 Ave. of the Americas, 7th Fl., New Employees 2004 2003 % chg York, N.Y. 10020 / Phone: (212) 841-7000 / Fax: (212) 841-7001 / URL: U.S...... 80 NA NA www.octagon.com Notes: Alchemy is a medical agency founded in 2002. Top Executive: Rich Ponder, pres R/GA* Headquarters: Alchemy / 440 Park Ave. South, 3rd Fl., New York, Agency totals N.Y. 10016 / Phone: (212) 605-8400 / Fax: (212) 605-5860 / URL: Revenue ($ in millions) 2004 2003 % chg www.alchemyny.com Worldwide ...... $46.0 $39.4 16.8 U.S...... $41.6 $36.3 14.6 FCB HealthCare* Non-U.S...... $4.4 $3.1 41.9 Notes: FCB HealthCare is a medical agency network with offices in Employees 2004 2003 % chg both New York and San Francisco. The network has international Worldwide ...... 315 264 19.3 offices in Belgium, Germany, the U.K., India, Australia, New Zealand U.S...... 315 264 19.3 and South Africa. The agency was founded as VICOM Associates in 1977 and became part of FCB in 1984. Notes: R/GA is an interactive agency involved in design and digital Top Executives: Tom Domanico, chmn, co-CEO & WW dir-creative; production. The agency draws its initials from Robert M. Greenberg, its Dana Maiman, pres & co-CEO chairman & CEO. Headquarters: FCB HealthCare / 100 W. 33rd St., 7th Fl., New York, Top Executive: Robert M. Greenberg, chmn & CEO N.Y. 10001 / Phone: (212) 672-2300 / Fax: (212) 672-2301 / URL: Headquarters: R/GA / 350 W. 39th St., New York, N.Y. 10018 / www.fcbhealthcare.com Phone: (212) 946- 4000 / Fax: (212) 946-4010 / URL: www.rga.com Lowe Healthcare Worldwide* Wahlstrom Group Agency totals Employees 2004 2003 % chg Agency totals U.S...... 300 NA NA Employees 2004 2003 % chg Notes: Lowe Healthcare Worldwide is an umbrella network for seven 210 U.S...... NA NA agencies and part of Lowe Worldwide. It provides professional & con- Notes: Wahlstrom is a Yellow Pages and directory marketing agency. sumer advertising, direct-to-consumer promotion, medical education, Top Executive: Peter Broadbent, CEO digital communications, PR and managed-care marketing. The seven Headquarters: Wahlstrom Group / 1290 E. Main St., Stamford, agencies are: Lowe Azure and Lowe Fusion in the U.K., Medic One in Conn. 06902 / Phone: (203) 348-7347 / URL: www.wahlstrom.com Bucharest, Lowe Bozell McAdams Healthcare in San Francisco and Fort May 2, 2005 | Advertising Age |28 Special Report AGENCY PROFILES SUPPLEMENT

Lee, N.J., and in Parsippany, N.J., Interlink Healthcare Initiative Media Worldwide* Communications, Integrated Communications and Pace. There are Agency totals affiliates in 13 countries. Revenue ($ in millions) 2004 2003 % chg Top Executive: Sal Perreca, chmn & CEO Worldwide ...... $311.6 $318.3 -2.1 Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way, U.S...... $154.2 $170.9 -9.8 Parsippany, N.J. 07054 / Phone: (973) 984-2755 / Fax: (973) 984-2159 Non-U.S...... $157.4 $147.4 6.8 Employees 2004 2003 % chg McCann Healthcare Worldwide* U.S...... 650 887 -26.7 Top Executive: Richard Nordstrom, CEO Notes: Initiative Media, a member of Interpublic’s Aligned Companies Headquarters: McCann Healthcare Worldwide / 20 Waterview unit, includes Initiative, Newspaper Services of America, Media First, Boulevard, Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: (973) Media Partnership, Outdoor Services, Wahlstrom Group, PicTV and ID 263-4113 / URL: Media, a Draft-Intiative venture that handles DRTV as well as media planning, buying and analysis for print, radio, co-op mail and online Torre Lazur McCann Healthcare Worldwide media. Alec Gerster in mid-March 2005 absorbed the duties of Marie- Notes: Torre Lazur is the U.S. component of McCann Healthcare Jose Forissier, Initiative worldwide chairman and the CEO of its opera- Worldwide. The agency has more than 50 offices in 35 cities in 18 coun- tions in Europe, Latin America and Asia-Pacific, after the Paris-based tries in North America, Asia, Europe and Latin America. The agency executive left the company. Initiative launched a product-placement also has two independent full-service marketing and communications division, Initiative Innovations, in February 2005. Revenues are esti- agencies, Regan Campbell Ward, New York, and Adair- Greene, Atlanta. mates based on projected billings from Recma. The agency is composed of marketing groups dealing with biotechnol- Top Executive: Alec Gerster, chmn & CEO ogy, online marketing, production, medical education and communica- Headquarters: Initiative Media Worldwide / 1 Dag Hammarskjold tions, market research, strategic marketing and multicultural healthcare marketing. Richard Nordstrom joined McCann Healthcare as glob- Plaza, 5th Fl., New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) al CEO in late 2004. 605-7200 / URL: www.initiativemedia.com Top Executive: Joe Torre, chmn Headquarters: Torre Lazur McCann Healthcare Worldwide / 20 Media First International* Waterview Blvd., Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: Agency totals (973) 263-4113 / URL: www.torrelazur.com Employees 2004 2003 % chg U.S...... 55 61 -9.8 MEDIA SPECIALIST AGENCIES Notes: Media First International is a media specialist company. It was Cash Plus Media Services purchased in June 2002 by Interpublic and operates as a stand-alone Agency totals unit. The company was founded in 1992 by Richard Kostyra. He Employees 2004 2003 % chg remains president & CEO. Recma projects 2004 billings as $305 mil- U.S...... 46 35 31.4 lion. Notes: Cash Plus is a media specialist company (TV program develop- Top Executive: Richard J. Kostyra, pres & CEO ment, syndication and spot TV buying) largely serving the media needs Headquarters: Media First International / 205 Lexington Ave., 11th of Campbell Mithun. Fl., New York, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 686- Top Executive: Richard Hurrelbrink, CEO 8138 / URL: www.mediafirst.com Headquarters: Cash Plus Media Services / 222 S. Ninth St., Ste. 2400, Minneapolis, Minn. 55402 /Phone: (612) 347-6900 /Fax: (612) 347-6969/ URL: www.cashplusmedia.com Newspaper Services of America Agency totals ID Media Employees 2004 2003 % chg 345 370 -6.8 Employees 2004 2003 % chg U.S...... U.S...... 160 NA NA Notes: Newspaper Services of America, a newspaper planning and Notes: ID Media is a joint venture of DraftWorldwide and Initiative buying unit, reports through Initiative Media Worldwide as part of Media Worldwide. ID Media offers media planning, buying and analy- internal control measures at Interpublic, but operates separately from sis services largely for DRTV, but also for print, radio, co-op mail, and Initiative. Also reporting to NSA are other Interpublic units: Outdoor online media. Recma projects 2004 billings as $300 million. Services and Wahlstrom (Yellow Pages), whose numbers are not includ- Top Executives: Lynn Fantom, chmn & CEO; Gaye Sussman, pres ed in those of NSA. Recma projects 2004 billings at $1 billion for NSA, Headquarters: ID Media / 28 W. 23rd St., 8th Fl., New York, N.Y. $170 million for Outdoor Services and $170 million for Wahlstrom. 10010 / Phone: (917) 265-2000 / Fax: (917) 265-2900 / URL: Top Executive: Bob Shamberg, chmn & CEO www.idmediaww.com Headquarters: Newspaper Services of America / 3025 Highland Pkwy., Ste. 700, Downers Grove, IL 60515-7063 / Phone: (630) 729- An asterisk (*) indicates figures are Ad Age estimates. 7788 / Fax: (630) 241-9185 / URL: www.nsamedia.com May 2, 2005 | Advertising Age |29 Special Report AGENCY PROFILES SUPPLEMENT

Universal McCann Worldwide* Golin/Harris Agency totals Notes: Golin/Harris is a PR agency based in Chicago and present in 30 Revenue ($ in millions) 2004 2003 % chg countries. Worldwide ...... $344.0 $323.1 6.5 Top Executive: Fred Cook, pres & CEO U.S...... $167.0 $162.2 3.0 Headquarters: Golin/Harris / 111 E. Wacker Dr., 11th Fl., Chicago, Ill. Non-U.S...... $177.0 $160.9 10.0 60601 / Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: Employees 2004 2003 % chg www.golinharris.com Worldwide ...... 3,146 3,073 2.4 U.S...... 727 721 0.8 Weber Shandwick Non-U.S...... 2,419 2,352 2.8 Notes: Weber Shandwick is a PR agency with 75-owned offices in 35 coun- Notes: Universal McCann Worldwide in 1999 became the globally tries and affiliates that expand its presence to 100 offices in 65 countries. branded media services arm of McCann Worldgroup. In 2004, Murray Top Executives: Harris Diamond, CEO; Jack Leslie, chmn Dudgeon, chief operating officer, became interim worldwide CEO Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. replacing Robin Kent in mid-March 2005 just after Universal McCann 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: heard from General Motors Corp. that its $3.5 billion U.S. buying www.webershandwick.com account was up for review. UM also is trying to retain the L’Oreal business, also in review. The GM media-buying account is valued at an estimated $45 million to $50 million in annual revenue at Interpublic, 21 George P. Johnson Co. and represents about 10% of GM’s $490 million in revenue at Interpublic. Universal McCann successfully defended its $700 million Revenue ($ in millions) 2004 2003 % chg European GM business last year, even consolidating additional GM Worldwide ...... $172.9 $150.0 15.3 business from Initiative and Carat. Mr. Kent was shifted to work on U.S...... $133.5 $117.9 13.3 special Interpublic media projects. Universal spun off Frontier Non-U.S...... $39.4 $32.1 22.7 Communications to serve as a receptor for new business that might Employees 2004 2003 % chg conflict with accounts handled by other UM network shops. Revenues Worldwide ...... 1,182 1,028 15.0 are estimates based on projected billings from Recma. U.S...... 758 709 6.9 Top Executive: Murray Dudgeon, chief operating officer & acting CEO Non-U.S...... 424 319 32.9 Headquarters: Universal McCann Worldwide / 622 Third Ave., New Offices 2004 2003 % chg York, N.Y. 10017 / Phone: (646) 865-5000 / Fax: (646) 865-3728 / URL: Worldwide ...... 13 14 -7.1 www.universalmccann.com U.S...... 5 6 -16.7 Non-U.S...... 8 8 0.0 PUBLIC RELATIONS AGENCIES Notes: George P. Johnson Co., established in 1914, is a global event marketing agency. GPJ has full-scale production facilities in Auburn Interpublic PR* Hills, Mich., Torrance, Calif., and Stuttgart, Germany. GPJ’s client base Revenue ($ in millions) 2004 2003 % chg is largely automotive and computer-related. Worldwide ...... $468.5 $445.4 5.2 Top executive: Robert G. Vallee, Jr., CEO U.S...... $346.9 $332.3 4.4 Headquarters: George P. Johnson Co./3600 Giddings Rd., Auburn Non-U.S...... $121.6 $113.1 7.5 Hills, Mich. 48045/Phone: 248-475-2500/Fax: 248-475-2321/URL: Notes: Interpublic PR is an Ad Age construct and represents the esti- www.gpjco.com mated totals of Interpublic’s public relations operations.

Bragman Nyman Cafarelli 48 LB Icon Agency totals Revenue ($ in millions) 2004 2003 % chg 2004 2003 Employees % chg Worldwide ...... $82.7 $60.2 37.3 100 U.S...... NA NA U.S...... $28.0 $24.0 16.7 Top Executive: Michael Nyman, chmn & CEO Non-U.S...... $54.7 $36.2 50.9 Headquarters: Bragman Nyman Cafarelli / 8687 Melrose Ave., 8th Employees 2004 2003 % chg Fl., Los Angeles, Calif. 90069 / Phone: (310) 854-4800 / Fax: (310) 854- Worldwide ...... 810 650 24.6 4848 / URL: www.bncpr.com U.S...... 160 140 14.3 Non-U.S...... 650 510 27.5 DeVries Public Relations Offices 2004 2003 % chg Agency totals Worldwide ...... 13 13 0.0 Employees 2004 2003 % chg U.S...... 4 4 0.0 U.S...... 98 80 22.5 Non-U.S...... 9 9 0.0 Notes: DeVries Public Relations was purchased in late 2001 by Notes: Formed by the 2002 merger of Stockholm-based IconMedialab Interpublic. and Amsterdam-based Lost Boys, LB Icon is an internet consulting and Top Executive: Madeline de Vries, chmn web-service provider which owns interactive marketing firm Headquarters: DeVries Public Relations / 30 E. 60th St., New York, N.Y. 10022 IconNicholson. / Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: www.devries-pr.com Top executive: Robert Pickering, CEO & mg dir May 2, 2005 | Advertising Age |30 Special Report AGENCY PROFILES SUPPLEMENT

Headquarters: LB Icon / Birger Jarlsgatan 24, Stockholm, Sweden Notes: M&C Saatchi in the U.S. is a consolidation of offices in New 11434 / Phone: 46-8-552-39-000 / Fax: 46-8-552-39-097 / URL: York and Los Angeles. www.iconnicholson.com Top Executives: Jennifer Willig, mg dir; Huw Griffith, CEO-Los Angeles INTEGRATED MARKETING AGENCIES Headquarters: M&C Saatchi / 95 Fifth Ave., 5th Fl., New York, N.Y. 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: IconNicholson www.mcsaatchi.com Agency totals Revenue ($ in millions) 2004 2003 % chg U.S...... $28.0 $24.0 16.7 Employees 2004 2003 % chg 34 Marketing Store U.S...... 160 140 14.3 Revenue ($ in millions) 2004 2003 % chg Top Executive: Tom Nicholson, founder & mg dir Worldwide ...... $101.3 $83.9 20.8 Headquarters: IconNicholson / 295 Lafayette St., New York, N.Y. U.S...... $42.6 $35.4 20.2 10011 / Phone: (212) 274-0470 / Fax: (212) 274-0380 / URL: www.icon- Non-U.S...... $58.7 $48.5 21.2 nicholson.com Employees 2004 2003 % chg Worldwide ...... 676 631 7.1 U.S...... 161 148 8.8 30 M&C Saatchi Non-U.S...... 515 483 6.6 Offices 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... 11 11 0.0 Worldwide ...... $114.3 $89.5 27.8 U.S...... 2 2 0.0 U.S...... $4.7 $3.2 44.4 Non-U.S...... 9 9 0.0 Non-U.S...... $109.7 $86.3 27.2 Notes: Marketing Store is a marketing services company heavily Employees 2004 2003 % chg involved in in-store promotion, including merchandising and point-of- Worldwide ...... 790 635 24.4 purchase. It is part of Havi Group, a private company founded in 1974 U.S...... 17 13 30.8 to provide distribution services to McDonald’s stores in the Chicago Non-U.S...... 773 622 24.3 area. Havi now operates in more than 40 countries. Havi Group, pri- Offices 2004 2003 % chg vately held, in addition to Marketing Store owns companies that pro- Worldwide ...... 12 12 0.0 vide infrastructure/logistics management, supply chain services, and U.S...... 2 2 0.0 equipment rental/maintenance services. Non-U.S...... 10 10 0.0 Top executive: Graham Kemp, global pres & CEO Notes: M&C Saatchi was listed on the London Stock Exchange in July Headquarters: Marketing Store/701 E. 22nd St., Lombard, Ill. 60148/ 2004, valued at about $128 million. Shares of the founding brothers, Phone: (630) 693-1400/Fax: (630) 693-6925/ URL: www.tmsw.com Charles and Maurice Saatchi, are believed valued at $14.6 million each. M&C Saatchi in the U.S. is a consolidation of offices in New York and 11 MDC Partners Los Angeles. M&C Saatchi earns about 40% of its revenue from its Asia-Pacific shops in Sydney, Melbourne, Auckland, Wellington, Revenue ($ in millions) 2004 2003 % chg Singapore, Tokyo, Hong Kong, Shanghai, Taipei, Fiji and Kuala Lumpur. Worldwide ...... $316.8 $278.8 13.6 In October 2004, M&C purchased 60% of Thai agency, Spaulding & U.S...... $215.9 $175.3 23.2 Co. Its partners, Ron Spaulding and Amornpimol Thanakitamnua, own Non-U.S...... $100.9 $103.5 -2.5 the rest. M&C is considering opening offices in Beijing, Korea and Employees 2004 2003 % chg Indonesia. Worldwide ...... 3,430 2,570 33.5 Top executive: David Kershaw, chief exec Notes: MDC Partners is a marketing organization that terms itself the Headquarters: M&C Saatchi/36 Golden Square, London, United anti-network because of its policy of allowing substantial minority own- Kingdom W1F 9EE/Phone: 44-20-7543-4500/Fax: 44-20-7543-4501/ ership to be retained by agency management. Fast-growing MDC URL: www.mcsaatchi.com Partners has been on an acquisition binge the past two years. Since becoming MDC Partners in January 2004 (renaming itself from TRADITIONAL AGENCIES Maxxcom which it bought out in the third quarter 2003), MDC has been building an acquisition trough by divesting nonmarketing units. It M&C Saatchi bought a 60% stake in Kirshenbaum Bond & Partners in January 2004 Agency totals for an estimated $75 million. In March 2004, it purchased 20% of Cliff Revenue ($ in millions) 2004 2003 % chg Freeman & Partners with an option to gain 70% ownership within two U.S...... $4.7 $3.2 44.4 years. In June 2004, it purchased 50.1% of Bruce Mau Design, a Toronto- Employees 2004 2003 % chg based design shop; in July 2004 it purchased 68% of the 50-person U.S...... 17 13 30.8 agency VitroRobertson, San Diego. Other 2004 acquisitions: The online Offices 2004 2003 % chg design company Henderson bas in Toronto (65% ownership); Mono U.S...... 2 2 0.0 Advertising, a Minneapolis startup agency (40%); interactive design firm May 2, 2005 | Advertising Age |31 Special Report AGENCY PROFILES SUPPLEMENT

Hello Design (51%) in California; Toronto agency Zig (49.9%); and Colle & McVoy* Banjo Strategic Entertainment in San Francisco (51%). This April, MDC Agency totals bought 61.6% of Zyman Group. Zyman Group, with 129 employees, had Revenue ($ in millions) 2004 2003 % chg revenue of about $65 million in 2004 and is run by Sergio Zyman, for- U.S...... $23.0 NA NA mer Coca-Cola marketing chief, who remains chairman & CEO. Zyman Employees 2004 2003 % chg Group sees the acquisition as a chance to expand into Mexico and Europe. U.S...... 171 160 6.9 MDC reported a net loss of $2.2 million in 2004 on revenue of $316.8 Notes: Colle & McVoy, founded in 1935, is a traditional agency fully million. Acquisitions have brought the marketing communications seg- owned by MDC. Figures for C&M also include marketing services ments’ share of total revenue to 78% versus 59% in 2003. Sell-off of agency MacKenzie Marketing based in Minneapolis. MacKenzie units in its only other segment, the secure products division (providing reports to MDC through C&M. C&M rebranded C&M PR as Exponent security-sensitive products and services such as cards, stamps and ticket- PR in April 2005 in order to broaden its universe of PR prospects. ing products throughout North America, Europe and Australia), also Top Executive: John Jarvis, CEO & chief creative officer have abetted the ascent of marketing communications in the company’s Headquarters: Colle & McVoy / 8500 Normandale Lake Blvd., Ste. financials. The company is in the process of identifying material weak- 2400, Minneapolis, Minn. 55437 / Phone: (952) 852-7500 / Fax: (952) nesses in its internal control over financial reporting, a problem that led 852-8100 / URL: www.collemcvoy.com MDC to delay filing its 10-K for the year ended Dec. 31 along with con- forming its accounting with U.S. GAAP. Steven Berns became vice chair- Crispin Porter & Bogusky* man and executive VP at MDC in September 2004 in charge of financial Agency totals operations. He previously was senior VP-treasurer at Interpublic. He also Revenue ($ in millions) 2004 2003 % chg heads the New York headquarters office, opened in October 2004. In U.S...... $43.0 $23.7 81.4 April 2005, MDC hired Michael Sabatino as senior VP, chief accounting Employees 2004 2003 % chg officer, to oversee management accounting, external financial reporting, U.S...... 277 169 63.9 SEC compliance, financial planning and analysis and taxation. He reports Notes: Crispin Porter & Bogusky is a full-service agency with offices to Mr. Berns. At the same time, Walter Campbell, MDC’s CFO, was in Miami and Venice, Calif. The agency moved all but media-buying moved into that same position at the company’s Secure Products operations out of its Venice, Calif., shop to its Miami headquarters in International Group. MDC began plans in late 2004 to divest printing May 2004. The Los Angeles-area shop was founded in September 2001. operations to focus even more on marketing communications. MDC’s Its largest client was Borders Books & Music. Crispin noted the Venice network of U.S. agencies include Colle & McVoy, Minneapolis; shop was an ill-fated attempt to export the ad culture of its Miami shop. Margeotes/Fertitta & Partners, New York; Fletcher Martin, Atlanta; MDC bought 49% of the agency in 2001 with an option to buy up to Henderson bas, Toronto; Source Marketing, Westport, Conn.; Accent 100% of the agency through 2009. The agency became fully-consoli- Marketing Services, Louisville; TargetCom, a Chicago-based direct/rela- dated in September 2004. tionship marketing agency; Mackenzie Marketing, New York; Crispin Top Executive: Charles K. Porter, chmn Porter & Bogusky, Miami; and Kirschenbaum Bond & Partners. The com- Headquarters: Crispin Porter & Bogusky / 3390 Mary St., Miami, pany owns equity positions in a number of marketing services companies Fla. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / URL: in Canada as well. CP&B is now treated as fully-owned by MDC in its www.cpbgroup.com financial reporting, although 49% held at year-end 2004.The agency was put up as collateral for refinancing of MDC’s bank credit facilities and Fletcher Martin* Agency totals thus became more integrally connected to its finances. Revenue ($ in millions) 2004 2003 % chg Top executive: Miles S. Nadal, chmn, pres & CEO U.S...... $8.0 NA NA Headquarters: MDC Partners/45 Hazelton Ave., Toronto, Ont. Employees 2004 2003 % chg Canada M5R 2E3/Phone: (416) 960-9000/Fax: (416) 960-9555/URL: U.S...... 70 70 0.0 www.mdc-partners.com Notes: Fletcher Martin is a traditional agency with sequences in busi- U.S. Headquarters: MDC Partners/375 Hudson St., 8th Fl., New ness-to-business and financial services. It is 85% owned by MDC. York, N.Y. 10014/Phone: (212) 463-2777/URL: www.mdc-partners.com Top Executive: Andy Fletcher, pres & CEO Headquarters: Fletcher Martin / 303 Peachtree Center Ave., Ste. 625, TRADITIONAL AGENCIES Atlanta, Ga. 30303 / Phone: (404) 221-1188 / Fax: (404) 223-1136 / Cliff Freeman & Partners* URL: www.fmeonline.com Agency totals Revenue ($ in millions) 2004 2003 % chg Kirshenbaum Bond Creative Network* U.S...... $14.0 NA NA Agency totals Notes: Cliff Freeman & Partners in early 2004 sold 19.9% of itself to Revenue ($ in millions) 2004 2003 % chg MDC Partners and gave MDC an option to extend that holding to U.S...... $36.1 $32.0 12.8 100% in 2006. The agency, founded in 1987 as a subsidiary of Saatchi Notes: MDC Partners acquired a 60% stake in Kirshenbaum Bond & & Saatchi, was sold to Cliff Freeman and several others in 1999. Partners in January 2004 for an estimated $75 million. It reserved the Top Executive: Cliff Freeman, chmn & chief creative officer right to buy up to 100% of the shop through 2008. Kirshenbaum Bond Headquarters: Cliff Freeman & Partners / 375 Hudson St., New York, & Partners was founded in 1987. Its returns are those of Kirshenbaum N.Y. 10014 / Phone: (212) 463-3200 / Fax: (212) 463-3225 / URL: Bond Creative Network, a fully-integrated ad unit that includes www.clifffreeman.com Kirshenbaum Bond & Partners with offices in New York and San May 2, 2005 | Advertising Age |32 Special Report AGENCY PROFILES SUPPLEMENT

Francisco, Dotglu (interactive) and Lime (PR). Media Kitchen accounts Top Executives: John Vitro, ptnr & co-creative dir; John Robertson, for an estimated $10 million in revenue that is not included in the ptnr & co-creative dir KB&P total. Media Kitchen was created in July 2001 as a venture Headquarters: VitroRobertson / 625 Broadway, 4th Fl., San Diego, between KB&P and Paul Woolmington, chairman and CEO of the unit. Calif. 92101-5493 / Phone: (619) 234-0408 / Fax: (619) 234-4015 / With Media Kitchen, Kirshenbaum would be a $46.1 million agency. URL: www.vitrorobertson.com Top Executives: Jon Bond, co-chmn; Richard Kirshenbaum, co-chmn Headquarters: Kirshenbaum Bond Creative Network / 160 Varick St., INTEGRATED MARKETING AGENCIES 4th Fl., New York, N.Y. 10013 / Phone: (212) 633-0080 / Fax: (212) 463- 8643 / URL: www.kb.com Accent Marketing Services Agency totals Revenue ($ in millions) 2004 2003 % chg Mackenzie Marketing U.S...... $59.7 $46.1 29.5 Agency totals Employees 2004 2003 % chg Employees 2004 2003 % chg U.S...... 1,725 1,586 8.8 U.S...... 30 27 11.1 Notes: Accent Marketing Services is an integrated marketing agency Notes: Mackenzie Marketing is a marketing strategy and communica- involved in CRM. Accent Marketing moved from Louisville across the tions subsidiary fully owned by Colle & McVoy, itself 90% owned by river to Jeffersonville, Ind., the end of 2003, and folded Aftermarket MDC. Mackenzie, founded in 1997, became part of MDC in 2000. Services, a direct-marketing subsidiary, into the parent company. Top Executive: Andrew Mackenzie, pres & CEO Accent Marketing largely is a customer services company handling in- Headquarters: Mackenzie Marketing / 505 N. Hwy. 169, Waterford bound customer services by offering back-in support for clients like Park, Ste. 350, Minneapolis, Minn. 55441 / Phone: (763) 417-7300 / Sprint, among the clients for which it manages loyalty projects, reten- Fax: (763) 417-7301 / URL: www.mackenziemarketing.com tion efforts and customer billings queries. The company is 89.4% owned by MDC. Margeotes Fertitta & Partners* Top Executives: Thomas O. Hansen, founder & chmn; Gary Owens, CEO Agency totals Headquarters: Accent Marketing Services / 400 Missouri Ave., Ste. 2004 2003 Revenue ($ in millions) % chg 107, Jeffersonville, Ind. 47130 / Phone: (812) 206-6200 / Fax: (812) 206- $41.0 U.S...... NA NA 6201 / URL: www.accentonline.com Employees 2004 2003 % chg U.S...... 108 209 -48.3 Notes: Margeotes Fertitta, 80% owned by MDC, is a multi-faced tra- Henderson bas ditional agency founded in 1973. Agency totals 2004 2003 Top Executives: George Fertitta, founder, chmn & CEO; Mike Employees % chg 49 Kantrow, pres International ...... NA NA Headquarters: Margeotes Fertitta & Partners / 411 Lafayette St., 6th Notes: Henderson bas is largely an interactive agency with a direct Fl., New York, N.Y. 10003 / Phone: (212) 979-6600 / Fax: (212) 475- marketing component. In April 2002 it consolidated its operations into 3932 / URL: www.mfpadvertising.com its Toronto office, eliminating its Portland, Ore. shop. It is 65% owned by MDC, which has an option to increase that percentage to 100% by Mono* the end of 2007. Agency totals Top Executive: Dawna Henderson, pres & mg ptnr Revenue ($ in millions) 2004 2003 % chg Headquarters: Henderson bas / 479 Wellington St. W., Toronto, Ont., U.S...... $2.0 NA NA Canada M5V 1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL: Employees 2004 2003 % chg www.theniceagency.com U.S...... 15 NA NA Notes: Mono was founded in February 2004 by ex-Carmichael Lynch executive James Scott, and two former Fallon staffers, Michael Hart and Source Marketing Chris Lange. Among the agency’s accounts include USA Network, Agency totals Sesame Workshop, Custom Chrome (aftermarket marketer of Harley- Revenue ($ in millions) 2004 2003 % chg Davidson products), and Airstream, the motorhome marketer. U.S...... $10.8 $9.6 11.8 Top Executive: James Scott, mg ptnr Employees 2004 2003 % chg Headquarters: Mono / 2902 Garfield Ave. S, Minneapolis, Minn. 55408 / U.S...... 41 38 7.9 Phone: (612) 822-4135 / Fax: (612) 822-4136 / URL: www.mono-1.com Notes: Source Marketing is an integrated marketing agency. The agency specializes in trade marketing—local and field programming VitroRobertson* and trade/co-marketing among its promotional services. Source Marketing is 87.7% owned by MDC Partners. Agency totals Top Executive: Derek Correia, pres Revenue ($ in millions) 2004 2003 % chg Headquarters: Source Marketing / 15 Ketchum St., Westport, Conn. U.S...... $3.7 NA NA 06880 / Phone: (203) 291-4000 / Fax: (203) 291-4010 / URL: Notes: MDC purchased 68% of San Diego agency VitroRobertson in www.source-marketing.com July 2004 and has an option to gain full ownership by the end of 2011. Its clients list includes Kyocera Wireless, Yamaha WaterCraft, Baskin- An asterisk (*) indicates figures are Ad Age estimates. Robbins and Cobra Golf. May 2, 2005 | Advertising Age |33 Special Report AGENCY PROFILES SUPPLEMENT TargetCom INTEGRATED MARKETING AGENCIES Agency totals Revenue ($ in millions) 2004 2003 % chg TMP Worldwide Agency totals U.S...... $3.5 $3.7 -5.4 Revenue ($ in millions) 2004 2003 % chg Employees ...... 2004 2003 % chg Worldwide ...... $251.6 $241.5 4.2 U.S...... 20 22 -9.1 U.S...... $163.8 $149.7 9.4 Notes: TargetCom is an integrated marketing agency specializing in Non-U.S...... $87.8 $91.7 -4.3 direct marketing. It became part of MDC in 2000 and is fully-owned by Notes: TMP Worldwide is the advertising and marketing division of MDC. Monster Worldwide. TMP Worldwide is the sum of recruitment adver- Top Executive: Nora Ligurotis, pres tising unit TMP Worldwide Advertising & Communications and the Headquarters: TargetCom / 444 N. Michigan Ave., 27th Fl., Chicago, Yellow Pages unit TMP Worldwide Directional Marketing. Ill. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-0996 / URL: Recruitment advertising contributes all of TMP Worldwide’s revenue www.targetcom.com from traditional advertising and 81% of TMP Worldwide’s interactive business. The Yellow Pages unit contributes all of TMP Worldwide’s revenue from direct marketing and sales promotion and the rest is 49 Merkle interactive. Top Executive: Andrew J. McKelvey, chmn & CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: TMP Worldwide / 622 Third Ave., New York, N.Y. U.S...... $78.7 $64.3 22.5 10017 / Phone: (212) 351-7000 / Fax: (917) 256-8631 / URL: Employees 2004 2003 % chg www.tmp.com U.S...... 831 723 14.9 Offices 2004 2003 % chg U.S...... 4 3 33.3 1 Omnicom Group Notes: Merkle, founded in 1971, specializes in database marketing services. Its clients span a variety of industries, including financial, Revenue ($ in millions) 2004 2003 % chg insurance, catalog/retail, and fundraising. Services and solutions Worldwide ...... $9,747.2 $8,621.4 13.1 include strategic marketing and consulting, business intelligence and U.S...... $5,223.4 $4,720.9 10.6 analytics, development and maintenance of marketing knowledge cen- Non-U.S...... $4,523.8 $3,900.5 16.0 ters, data products, and direct mail production and processing services. Employees 2004 2003 % chg The agency is privately held. Worldwide ...... 61,000 58,500 4.3 Top executive: David Williams, pres & CEO Notes: Omnicom Group includes three agency networks: BBDO Headquarters: Merkle/8400 Corporate Dr, Lanham, Md. 20785/ Worldwide, DDB Worldwide Communications and TBWA Worldwide Phone: 301-459- 9700/Fax: 301-429-2869/URL: www.merklenet.com and a host of independent agencies that reside in its Diversified Agencies Services sector. These DAS shops are broadly categorized as PR, CRM and specialty shops. Omnicom also owns media-services companies OMD Worldwide and PHD. Worldwide net income for 2004 13 Monster Worldwide increased 15% to $723.5 million on revenue of $9.75 billion, up 13.1%. Omnicom revenue was enhanced by continued weakness in the U.S. Revenue ($ in millions) 2004 2003 % chg dollar, reflected in international’s 16% overall growth. Omnicom’s 10 Worldwide ...... $251.6 $241.5 4.2 largest and 250 largest clients in aggregate represented 18.3% and U.S...... $163.8 $149.7 9.4 55.9% of its 2004 worldwide revenue, respectively and 18.7% and $87.8 $91.7 -4.3 Non-U.S...... 53.8% of its 2003 worldwide revenue. The company is undergoing a Notes: Monster Worldwide, founded in 1967 and known as TMP reorganization that is expected to reintegrate its agencies with market- Worldwide until its name change in May 2003, is a global provider of ing services units. Omnicom has yet to play its full hand on what is to career solutions. In this report, Monster represents the sum of two seg- be reintegrated, but a report in the Financial Times in March 2005 indi- ments, a Yellow Pages unit called TMP Worldwide Directional cated Agency.com (interactive) would be shifted into TBWA where it Marketing, and recruitment advertising unit TMP Worldwide will work with direct shop, Tequila, and Organic (interactive) was head- Advertising & Communications. These two segments represent 30% of ed for BBDO where it will partner with Proximity Worldwide. With company revenue, with the rest claimed by monster.com, the global holding companies increasingly leading pitches for major clients, more leader in online career management. The financials for the rounded network agencies in these same pitches may show a more monster.com segment are excluded from this report. Monster seamless presence than holding companies cherry-picking disparate Worldwide reported net income of $73.1 million on revenue of $845.5 services within their systems. During the year, Omnicom bought million in 2004, compared to a net loss of $81.9 million on revenue of Cooper & Hayes, a full-service agency in Coral Gables, Fla., for its DDB $652.2 million in 2003. network and renamed its Cooper DDB; Hornall Anderson Design Top executive: Andrew J. McKelvey, chmn & CEO Works, an integrated full-service brand design company; U5, Headquarters: Monster Worldwide/622 Third Ave., New York, N.Y. Duesseldorf, for its Interone Worldwide unit under the BBDO network; 10017 / Phone: (212) 351-7000 / Fax: (917) 256-8631 / URL: Creative Channel Services, a Los Angeles full-service retail agency www.monsterworldwide.com (field services, marketing, in-store events, training development); May 2, 2005 | Advertising Age |34 Special Report AGENCY PROFILES SUPPLEMENT

Platinum Rye Entertainment, New York and Los Angeles, a consulting New York office as well as the vice chairman and chief creative officer service that connects Hollywood and sports entertainment, placed in for North America. Mr. Lubars was president of Fallon Worldwide in Omnicom’s Radiate Group, the event marketing operation based in Minneapolis. BBDO Detroit cut 100 positions as a cost-cutting measure Boca Raton, Fla.; Exile on 7eventh, a San Francisco interactive shop that in June 2004 related to a slowdown in the automotive industry. The was merged into Agency.com’s San Francisco office; and Strat@comm, office works for DaimlerChrysler. BBDO restructured operations in Washington and Detroit, one of the nation’s largest PR firms focusing late February 2005, eliminating some eight senior-level creatives who on transportation/public affairs. Omnicom opened Downtown Partners had been at the agency at least five years. Accounts on which they in Chicago, the latter shop grabbing the Walgreens broadcast creative worked included Pepsico and Gillette. Then in March 2005, BBDO hired account from Euro RSCG (Tatham) in June 2004. Michael Birkin in late Mark Goldstein as executive VP, managing director, stealing him from January 2005 was named to the new post of president & CEO of Asia- Lowe Worldwide, New York, where he had been global chief marketing Pacific operations, effective April 1, and continues to hold the title of officer. Mr. Goldstein had been hired by Lowe in 2003 from Fallon vice chairman. He had served as worldwide president of Diversified Worldwide when David Lubars was the creative head there. Agency Services for five years. Additionally, BBDO in April 2005 hired William Eccleshare from Y&R Top executives: Bruce Crawford, chmn; Peter Mead, vice chmn to be its chairman & CEO of European, Middle Eastern and African Headquarters: Omnicom Group / 437 Madison Ave., New York, operations, the same title and geographic responsibilities he held at N.Y. 10022 / Phone: 212 415 3600 / Fax: 212-415-3530 / URL: Y&R. He and Andrew Robertson previously worked together at JWT in www.omnicomgroup.com Europe. BBDO in 2004 added Targetbase to its U.S. operation, moving it from Omnicom’s DAS division; It also added BBDO Windsor, TRADITIONAL AGENCIES Canada; Think BBDO, Navajo and Change Belgium in Belgium; BBDO Campaign in Stuttgart, BBDO Campaign Berlin and Stine Promotions Omnicom Advertising & Media* and Pleon Europe in Germany; Contrapunto in Alicante, DEC in Revenue ($ in millions) 2004 2003 % chg Malaga and Zaragoza, all Spain; Blake Advertising, Blue Digital Worldwide ...... $4,207.5 $3,739.7 12.5 Services, Davinci Selectwork, Marketforce and Traffik Marketing in U.S...... $1,327.3 $1,222.2 8.6 Australia; NYX Partners, Japan; Mega Communications, Korea; and Non-U.S...... $2,880.2 $2,517.5 14.4 Proximity Id, New Zealand, and Proximity Singapore. The network lost Notes: Omnicom Advertising & Media is an Ad Age construct and Pentamark Canada and BBDO Calgary, both Canada, Axis Direct in represents the estimated totals of Omnicom’s advertising and media Chile, Fabricator in France, and Corps Publishing Services, ECC Online operations. Relations Consulting and ECC Kohtes Llewes, all Germany. Top Executive: Andrew Robertson, CEO-ww Arnell Group* Headquarters: BBDO Worldwide / 1285 Ave. of the Americas, New Agency totals York, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL: Revenue ($ in millions) 2004 2003 % chg www.bbdo.com U.S...... $21.3 $21.2 0.5 Notes: Arnell Group is involved in brand identification whether reno- Bernard Hodes Group* vating retail space or designing corporate logos, mostly aimed at young, Agency totals 2004 2003 multicultural and/or gay consumers. Arnell Group had dropped its Revenue ($ in millions) % chg $38.4 $36.0 6.7 name for the AG Worldwide moniker several years ago when U.S...... Interpublic Group of Cos.’ Draft purchased a controlling 55% of the Notes: Bernard Hodes is a worldwide recruitment communications agency. It reverted back to Arnell Group in 2001 following its buyback network with 80 offices in 28 countries. The network grew out of the from Draft and subsequent sale to Omnicom. agency Bernard Hodes, founded in 1970 in New York. Top Executive: Peter Arnell, chmn, CEO & exec dir-creative Top Executive: Alan V. Schwartz, pres & CEO Headquarters: Arnell Group / 130 Prince St., New York, N.Y. 10012/ Headquarters: Bernard Hodes Group / 220 E. 42nd St., 14th Fl., New Phone: (212) 343-5700 / Fax: (212) 334-0975 / URL: www.arnellgroup.com York, N.Y. 10017 / Phone: (212) 999-9000 / Fax: (212) 999-9920 / URL: www.hodes.com BBDO Worldwide* Agency totals Cooper DDB* Revenue ($ in millions) 2004 2003 % chg Top Executive: Ric Cooper, pres & CEO Worldwide ...... $1,326.1 $1,175.7 12.8 Headquarters: Cooper DDB / 806 Douglas R., 11th Fl., Coral Gables, U.S...... $272.0 $247.3 10.0 Fla. 33134 / Phone: (305) 529-4300 / Fax: (305) 529-4314 / URL: Non-U.S...... $1,054.1 $928.4 13.5 www.cooperandhayes.com Employees 2004 2003 % chg Worldwide ...... 17,000 20,500 -17.1 DDB Worldwide Communications* Notes: BBDO Worldwide includes its BBDO-named offices and the Agency totals international BBDO network. In June 2004, Andrew Robertson became Revenue ($ in millions) 2004 2003 % chg worldwide CEO of BBDO network, replacing Allen Rosenshine, who Worldwide ...... $1,022.8 $893.2 14.5 remained chairman. Mr. Robertson had been CEO of BBDO North U.S...... $248.1 $223.6 11.0 America and worldwide president. Shortly after the change at the top, Non-U.S...... $774.7 $669.6 15.7 David Lubars became the creative leader at BBDO New York, replacing Notes: DDB Worldwide includes the U.S. brand of DDB-named shops and Ted Sann, chairman and chief creative officer for the BBDO flagship the DDB multinational network. The U.S. brand includes digital division May 2, 2005 | Advertising Age |35 Special Report AGENCY PROFILES SUPPLEMENT

Tribal DDB, Spike DDB, Worldwide Marketing (Colombian coffee), Elgin Headquarters: Dieste, Harmel & Partners / 3102 Oak Lawn, Ste. 109, DDB in Seattle, and DDB Dallas Group. DDB during 2004 dismantled Dallas, Texas 75219 / Phone: (214) 800-3500 / Fax: (214) 800-3540 / Beyond DDB, its marketing services operations, and folded it into DDB URL: www.diesteharmel.com Chicago. DDB Chicago in April 2004 hired Dana Anderson from rival shop, Foote Cone & Belding, Chicago, as president & CEO; DDB Chicago’s presi- Doremus & Co.* dent, Ray Gillette, moved laterally to become partner of newly formed Agency totals Downtown Partners DDB. Mr. Gillette reports to Dick Rogers, president of Revenue ($ in millions) 2004 2003 % chg DDB North America, and not Bob Scarpelli, chairman of the Chicago office, Worldwide ...... $29.9 $29.2 2.4 in order to avoid possible account conflicts. Mr. Scarpelli also added the U.S...... $24.0 $23.6 1.7 worldwide chief creative officer title to his Chicago chairman title in March Non-U.S...... $5.9 $5.6 5.4 2005. Paul Hammersley became chairman & CEO of DDB’s London office Notes: Doremus, which split off from Dow Jones & Co. in 1991, is a in March 2004 after departing last summer from Lowe Worldwide in New business-to-business network of shops in New York, San Francisco, York where he was U.S. CEO. Maxwell “Mac” Dane, 98, died Aug. 8, 2004. London, Frankfurt and Hong Kong. Mr.Dane, who retired from Doyle Dane Bernbach in 1971, had been the last Top Executive: Carl Anderson, CEO remaining founder of the agency that morphed into Omnicom Group in a Headquarters: Doremus & Co. / 200 Varick St., 11th Fl., New York, merger with Needham, Harper & Steers and BBDO. N.Y. 10014 / Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: Top Executives: Keith Reinhard, chmn; Kenneth Kaess, pres & CEO www.doremus.com Headquarters: DDB Worldwide Communications / 437 Madison Ave., New York, N.Y. 10022 / Phone: (212) 415-2000 / Fax: (212) 415- Downtown Partners 3414 / URL: www.ddb.com Notes: Downtown Partners, Chicago, was founded in 2004 as an offshoot of the agency of the same name in Toronto. Both are Omnicom Del Rivero Messianu DDB* units, autonomous within DDB. DDB Chicago President Ray Gillette Agency totals was moved laterally to become partner of the new unit. Downtown Revenue ($ in millions) 2004 2003 % chg Partners produces campaigns for clients such as Anheuser-Busch and U.S...... $12.6 $11.2 12.4 Quaker Oats. Employees 2004 2003 % chg Top Executive: Ray Gillette, ptnr U.S...... 63 NA NA Headquarters: Downtown Partners/200 E. Randolph, 47th Fl., Chicago, Notes: DRM/DDB, a Hispanic agency, was purchased by DDB in early Ill. 60601/Phone: (312) 552-5800/URL: www.downtownpartners.com 2001. The agency partnered with DDB/Angeles in 2004 to open up DRM/DDB Los Angeles with a focus on advertising, Internet and direct Element 79 Partners* marketing. The new office, based out of DDB Los Angeles office, is Agency totals being led by Andrés Munoz. Revenue ($ in millions) 2004 2003 % chg $30.7 $29.1 5.5 Top Executive: Eduardo del Rivero, CEO & pres U.S...... 2004 2003 Headquarters: Del Rivero Messianu DDB / 770 S. Dixie Hwy., Ste. Employees % chg 160 138 15.9 109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) 662- U.S...... 8043 / URL: www.drmddb.com Notes: Element 79 Partners was founded by DDB Worldwide in 2002 to handle Quaker Oats shortly after PepsiCo bought the Chicago-based food and beverage marketer in September 2001. The Quaker business Della Femina, Rothschild, Jeary & Partners had been held by Foote Cone & Belding. Omnicom owns 80% of the Agency totals unit. The unusual agency name is a reference to the atomic element 2004 2003 Employees % chg “gold” on the Periodic Tables. 55 55 0.0 U.S...... Top Executive: Brian Williams, pres & CEO Notes: DFRJ&P is 49% owned by Omnicom. Headquarters: Element 79 Partners / 200 E. Randolph St., Ste. 3300, Top Executive: Michael Jeary, pres Chicago, Ill. 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 / Headquarters: Della Femina, Rothschild, Jeary & Partners / 220 E. URL: www.element79.com 42nd St., Ste. 500, New York, N.Y. 10017 / Phone: (212) 506-0700 / Fax: (212) 506-0751 / URL: www.dfjp.com Footsteps* Agency totals Dieste, Harmel & Partners* Revenue ($ in millions) 2004 2003 % chg Agency totals U.S...... $2.0 $1.9 5.3 Revenue ($ in millions) 2004 2003 % chg Employees 2004 2003 % chg U.S...... $31.0 $23.0 34.8 U.S...... 10 10 0.0 Employees 2004 2003 % chg Notes: Footsteps was formed in January 2000 as an African-American U.S...... 195 175 11.4 agency headed by Verdia Johnson, formerly of Stedman Graham & Notes: Dieste, Harmel & Partners, an Omnicom shop since 2001, is a Partners, and Alvin Gay, formerly of UniWorld. It now specializes in Hispanic agency. Based in Dallas, it also has offices in Irvine, Calif., San multicultural marketing, including African-American, Hispanic, Asian- Francisco and New York. American and gay and lesbian marketing. Omnicom owns 49% of the Top Executive: Tony Dieste, CEO shop. May 2, 2005 | Advertising Age |36 Special Report AGENCY PROFILES SUPPLEMENT

Top Executives: Alvin Gay, ptnr; Verdia Johnson, ptnr Merkley & Partners* Headquarters: Footsteps / 200 Varick St., Ste 610, New York, N.Y. Agency totals 10014 / Phone: (212) 924-6432 / Fax: (212) 924-5669 Revenue ($ in millions) 2004 2003 % chg U.S...... $60.6 $54.6 11.0 GMMB* Employees 2004 2003 % chg 275 300 -8.3 Notes: GMMB began in 1983 as a Democratic political consulting U.S...... firm. While it remains entrenched in candidate and referendum cam- Notes: Merkley & Partners is a multi-service traditional ad agency paigns, the company has evolved into a full-service advertising and with divisions handling advertising, advertising arts, design, healthcare communications agency. It is a unit of the Fleishman-Hillard, and interactive. The agency changed its name in January 2004 from Omnicom’s largest public relations operation. Merkley Newman Harty & Partners, reflecting management personnel Top Executive: David Mitchell, ptnr changes. Parry Merkley, who became chairman emeritus from chair- Headquarters: GMMB/1010 Wisconsin Ave. NW, Ste. 800, man at the name change, is the only remaining “named” principal. Jane Washington, D.C. 20007/ Phone: (202) 338-8700 / Fax: (202) 338-2334/ Newman left in 1998 and Stephen Harty in 2001. The remnants of URL: www.gmmb.com BaylessCronin, Atlanta, were folded into Merkley in January 2004. BaylessCronin once employed 60, but that number had fallen to six by yearend 2003. Goodby, Silverstein & Partners* Top Executives: Alex Gellert, pres & CEO; Parry Merkley, chmn Agency totals emeritus 2004 2003 Revenue ($ in millions) % chg Headquarters: Merkley & Partners / 200 Varick St., New York, N.Y. $40.8 $39.7 2.8 U.S...... 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3637 / URL: Notes: Goodby, Silverstein is a traditional agency. www.merkleyandpartners.com Top Executives: Jeff Goodby, co-chmn; Rich Silverstein, co-chmn Headquarters: Goodby, Silverstein & Partners / 720 California St., Osmosis MediaLab San Francisco, Calif. 94108 / Phone: 415-392-0669 / Fax: 415-788- Agency totals 4303/ URL: www.goodbysilverstein.com Employees 2004 2003 % chg U.S...... 9 9 0.0 GSD&M* Notes: Osmosis MediaLab is an agency involved in marketing to gays Agency totals and lesbians. It is affiliated with Omnicom. 2004 2003 Revenue ($ in millions) % chg Top Executive: Travis Pagel, co-founder & mg dir $70.9 $66.2 7.1 U.S...... Headquarters: Osmosis MediaLab / 333 Hudson St., 10th Fl., New 2004 2003 Employees % chg York, N.Y. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL: 650 561 15.9 U.S...... www.osmosismedialab.com Notes: GSD&M is a traditional agency. It was founded in 1971 by six students just graduated from the University of Texas. Top Executive: Roy Spence, founder & pres Spike DDB Notes: Spike DDB, a multicultural ad agency, is 49% owned by DDB Headquarters: GSD&M / 828 W. Sixth St., Austin, Texas 78703 / Worldwide. The agency is a joint venture between DDB and producer, Phone: (512) 242- 4736 / Fax: (512) 242-4700 / URL: www.gsdm.com writer, director Spike Lee. Top Executive: Dana Wade, pres Impact/BBDO Headquarters: Spike DDB / 437 Madison Ave., 20th Fl., New York, Notes: Impact/BBDO is a multiple shop Middle East network owned N.Y. 10022 / Phone: (212) 415-3100 / Fax: (212) 415-3101 / URL: 44% by BBDO Worldwide. Impact/BBDO owns 100% of its shops www.spikeddb.com except for a 90% interest in Impact/BBDO SAL in Beirut. Top Executive: Alain P.S. Khouri, grp chmn & CEO TBWA Worldwide* Headquarters: Impact/BBDO / Emirates Towers, 17th Fl./P.O. Box Agency totals 19791, Dubai, United Arab Emirates, / Phone: 971-4-330-4010 / Fax: Revenue ($ in millions) 2004 2003 % chg 971-4-330-4009 / URL: www.impactbbdo.com Worldwide ...... $837.9 $736.6 13.8 U.S...... $122.6 $111.3 10.2 Martin/Williams* Non-U.S...... $715.3 $625.3 14.4 Agency totals Employees 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... 8,300 8,100 2.5 U.S...... $34.4 $32.5 5.8 Notes: TBWA Worldwide is a global network that includes the U.S. Employees 2004 2003 % chg offices of TBWA/Chiat/Day in Marina del Rey, Calif., TBWA New York U.S...... 192 250 -23.2 and San Francisco. TBWA includes marketing services unit, Tequila, and Notes: Martin/Williams is a traditional ad agency with a sizable inter- Brand Architecture, a brand consultancy. Brett Gosper became president active component. of TBWA New York Group in late 2004, a position newly created to over- Top Executive: Steve Collins, pres & CEO see TBWA/Chiat/Day in New York and several sister agencies. Mr. Headquarters: Martin/Williams / 60 S. Sixth St., Ste. 2800, Gosper, left McCann Erickson for the new post. TBWA/Chiat/Day in Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342- March 2005 ended its relationship with Shona Seifert, president of its 9700 / URL: www.martinwilliams.com New York office, a week after she was convicted of federal fraud and con- May 2, 2005 | Advertising Age |37 Special Report AGENCY PROFILES SUPPLEMENT spiracy charges related to her previous work at Ogilvy & Mather. She had Notes: Agency.com in June 2004 bought Exile on 7eventh, a San been on leave.TBWA Worldwide has been named the 2004 Global Agency Francisco-based online agency and integrated the shop into its San Network of the Year by Advertising Age magazine. The network has 237 Francisco office. Along with the acquisition came Exile’s eBay account. offices in 75 countries, and approximately 8,300 employees worldwide. Agency.com, based in New York, also changed over its itraffic-named Top Executive: Jean-Marie Dru, pres & CEO shops to Agency.com in 2004. Itraffic was the company’s online adver- Headquarters: TBWA Worldwide / 488 Madison Ave., New York, tising division. Agency.com also has offices in Chicago, Dallas, San N.Y. 10022 / Phone: (212) 804-1300 / Fax: (212) 804-1200 / URL: Francisco, Amsterdam and London. Omnicom Group in January 2003 www.tbwa.com gained full ownership of Agency.com along with Organic, two of 16 online agencies Omnicom had placed into Seneca Investments in 2001. Wirz Group Top Executive: Don Scales, CEO Notes: Wirz Group, a non-equity affiliate of BBDO Worldwide, com- Headquarters: Agency.com / 20 Exchange Place, 9th Fl., New York, prises multiple companies that offer a communications service spec- N.Y. 10005 / Phone: (212) 358-2600 / Fax: (212) 358-2604 / URL: trum from advertising, sales promotion, direct marketing, event mar- www.agency.com keting, market research and sponsoring to public and investor relations, corporate publishing, online as well as integrated communications, Alcone Marketing Group* brand identity development and design. Wirz Partner Holding does not Agency totals fully own any of its operations. Revenue ($ in millions) 2004 2003 % chg Top Executive: Peter Strub, CEO Worldwide ...... $96.1 $92.5 3.9 Headquarters: Wirz Group / Uetlibergstrasse 132, Zurich, U.S...... $89.3 $86.5 3.2 Switzerland 8045 / Phone: 41-1-457-57-53 / Fax: 41-1-457-58-17 / Non-U.S...... $6.8 $6.0 13.3 URL: www.wirz.ch Employees 2004 2003 % chg U.S...... 250 NA NA Zimmerman & Partners* Notes: Alcone, founded in 1976, is a full-service sales promotion and Agency totals marketing services agency involved in premiums, gift catalogs, recog- Revenue ($ in millions) 2004 2003 % chg nition/incentive programs and fulfillment. U.S...... $90.3 $85.6 5.5 Top Executive: Matthew R. Alcone, chmn & CEO Employees 2004 2003 % chg Headquarters: Alcone Marketing Group / 4 Studebaker Rd., Irvine, U.S...... 327 300 9.0 Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: Notes: Zimmerman, founded in 1984 and owned by Omnicom since www.alconemarketing.com 1999, is a traditional agency whose biggest account is regional marketing for Nissan dealers. The agency’s focus is on advertising to the retail AtmosphereBBDO sector. Agency totals Top Executives: Jordan Zimmerman, chmn & CEO; Pat Patregnani, Employees 2004 2003 % chg pres & mg dir U.S...... 50 NA NA Headquarters: Zimmerman & Partners / 2200 W. Commercial Blvd., Notes: Atmosphere, 90% owned by Omnicom, is the digital network Ste. 300, Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: of BBDO Worldwide. (954) 633-1259 / URL: www.zadv.com Top Executive: Andreas Combuechen, chmn, CEO & chief creative officer INTEGRATED MARKETING AGENCIES Headquarters: AtmosphereBBDO / 1375 Broadway, 11th Fl., New York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: Omnicom Marketing Services* www.atmosphere.net Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $1,365.7 $1,242.8 9.9 U.S...... $1,156.9 $1,067.6 8.4 BBDO Detroit CRM* Non-U.S...... $208.8 $175.2 19.2 Agency totals 2004 2003 Notes: Omnicom Marketing Services is an Ad Age construct and rep- Revenue ($ in millions) % chg resents the estimated totals of Omnicom’s marketing services opera- U.S...... $230.0 $221.2 4.0 tions. Employees 2004 2003 % chg U.S...... 1,200 NA NA Agency.com* Notes: BBDO Detroit CRM is part of BBDO Detroit and draws its provenance from InterOne, itself the former Ross Roy Agency totals Communications. The unit is involved in customer relationship mar- Revenue ($ in millions) 2004 2003 % chg keting. Worldwide ...... $105.0 $91.0 15.4 Top Executive: Joe Garcia, pres U.S...... $73.5 $66.0 11.4 Headquarters: BBDO Detroit CRM / 880 W. Long Lake Rd., Troy, Non-U.S...... $31.5 $25.0 26.0 Mich. 48098 / Phone: (248) 293-4000 / Fax: (248) 813-0087 / URL: Employees 2004 2003 % chg www.bbdodetroit.com Worldwide ...... 398 348 14.4 280 249 12.4 U.S...... An asterisk (*) indicates figures are Ad Age estimates. Non-U.S...... 118 99 19.2 May 2, 2005 | Advertising Age |38 Special Report AGENCY PROFILES SUPPLEMENT

Critical Mass* Top Executive: Gene Daly, pres Agency totals Headquarters: Ketchum Directory Advertising / 430 N. Michigan, Revenue ($ in millions) 2004 2003 % chg Chicago, Ill. 60611 / Phone: (312) 946-8111 / Fax: (312) 946-8061 / U.S...... $40.0 $34.0 17.6 URL: www.kda.com Employees 2004 2003 % chg U.S...... 30 NA NA LLKFB* Notes: Critical Mass, based in Calgary, is an interactive shop 50% Agency totals owned by Omnicom. Many of its clients are in the U.S. Revenue ($ in millions) 2004 2003 % chg Top Executive: Jerry Johnston, CEO U.S...... $15.1 $13.6 11.0 Headquarters: Critical Mass / 402-11 Ave. SE, Calgary, Alb., Canada Notes: LLKFB, a direct marketing subsidiary of Omnicom since 2001, T2G 0Y4 / Phone: (403) 206-4311 / URL: www.criticalmass.com named David Finkel president-COO in early 2005. He gained the pres- U.S. Headquarters: Critical Mass / 430 N. Michigan Ave., Ste. 1101 ident post from Loreen Babcock, and the COO title from Harry Koenig, Chicago, Ill. 60611 / Phone: (312) 288-2500 / Fax: (312) 288-2501 / who left the agency. Ms. Babcock, CEO, now carries the additional title URL: www.criticalmass.com of chairperson. She is the last of five original partners at Lieber, Levett, Koenig, Farese, Babcock, founded in 1996. Previously, Paul Levett left in GMR Marketing 2000, Carmine Farese in 2003, and J. Robert Lieber in 2004. Agency totals Top Executive: J. Robert Lieber, CEO 2004 2003 Employees % chg Headquarters: LLKFB / 299 W. Houston St., 13th Fl., New York, N.Y. 445 U.S...... NA NA 10014 / Phone: (212) 206-5800 / Fax: (212) 206-5801 / URL: Notes: GMR Marketing, added to the Omnicom lineup of agencies in www.llkfb.com 1998 as Gary M. Reynolds & Associates, is an event marketer focusing on sports, music, mobile and lifestyle issues. Organic* Top Executive: Gary M. Reynolds, CEO Agency totals Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, Revenue ($ in millions) 2004 2003 % chg Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: U.S...... $50.3 $40.0 25.8 www.gmrlive.com Notes: Organic is an interactive agency fully owned by Omnicom. Top Executive: Mark Kingdon, CEO Grizzard Communications Group* Headquarters: Organic / 555 Market St., San Francisco, Calif. 94105/ Agency totals Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: www.organic.com Revenue ($ in millions) 2004 2003 % chg U.S...... $95.1 $90.9 4.6 Notes: Grizzard is an 84-year-old integrated marketing agency with a Rapp Collins Worldwide* direct marketing focus, including a concentration on fundraising for Agency totals 2004 2003 nonprofits and educational institutions. Revenue ($ in millions) % chg $415.2 $360.0 15.3 Top Executive: Chip Grizzard, CEO Worldwide ...... $244.7 $215.8 13.4 Headquarters: Grizzard Communications Group / 229 Peachtree St., U.S...... $170.5 $144.2 18.2 Ste. 900, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404) 592- Non-U.S...... 3915 / URL: www.grizzard.com Notes: Rapp Collins, founded in 1965, is an international marketing services network that focuses on direct marketing. Gary VonKennel Integer Group* became chairman and CEO of Rapp Collins, replacing Malcolm Speed Agency totals in March 2004. Mr. Speed, 52, retired after five years at the helm. Mr. Revenue ($ in millions) 2004 2003 % chg VonKennel held the same position at sister agency TracyLocke. U.S...... $104.4 $100.2 4.2 Top Executive: Gary VonKennel, chmn & CEO Employees 2004 2003 % chg Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd Fl., U.S...... 828 765 8.2 New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6764 / Notes: Integer, an integrated marketing agency, specializes in retail URL: www.rappcollins.com advertising/sales promotion and field marketing. Integer has agencies in Dallas, Cleveland, Denver and Des Moines and field offices across the Russ Reid Co.* country. Agency totals Top Executive: Jeremy Pagden, CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: Integer Group /7245 W. Alaska Dr., Lakewood, Colo. U.S...... $23.2 $20.7 12.1 80226/Phone: (303) 393-3000 /Fax: (303) 393-3700/URL: www.integer.com Employees 2004 2003 % chg U.S...... 215 NA NA Ketchum Directory Advertising* Notes: Russ Reid Co. is a direct marketing shop. Agency totals Top Executive: Tom Harrison, pres & CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: Russ Reid Co. / 2 N. Lake Ave., Ste. 600, Pasadena, U.S...... $25.4 $24.2 5.0 Calif. 91101 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / URL: Notes: Ketchum is a Yellow Pages agency. www.russreid.com May 2, 2005 | Advertising Age |39 Special Report AGENCY PROFILES SUPPLEMENT

Targetbase* U.S. Marketing & Promotions* Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg U.S...... $68.9 $60.7 13.5 U.S...... $80.6 $75.5 6.8 Employees 2004 2003 % chg Employees 2004 2003 % chg U.S...... 191 NA NA U.S...... 250 150 66.7 Notes: Targetbase is a direct marketing, customer relationship management Notes: U.S. Marketing & Promotions, founded in 1983, is an integrat- agency with U.S. offices in Irving, Texas, and Greensboro, N.C. Targetbase is ed agency with a focus on sales promotion and event marketing. It the U.S. representative of BBDO’s Proximity Network, a global network of became part of Omnicom in May 2000. agencies that focus on connecting direct marketing and interactive. Top Executive: Simon Temperley, mg dir Top Executive: David Scholes, pres & CEO Headquarters: U.S. Marketing & Promotions / 4755 Alla Rd., Ste. Headquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063/ 2500, Marina Del Rey, Calif. 90292 / Phone: (310) 754-3000 / Fax: / Phone: (972) 506-3400 / Fax: (972) 506-3816 / URL: URL: www.usmpagency.com www.targetbase.com TPG (The Peter Group) HEALTHCARE AGENCIES Agency totals Omnicom Healthcare* 2004 2003 Employees % chg Revenue ($ in millions) 2004 2003 % chg 55 54 1.9 U.S...... U.S...... $400.0 $384.6 4.0 Notes: TPG, a direct marketing agency founded in 1991, was bought Notes: Omnicom Healthcare is an Ad Age construct and represents by Omnicom in June 2002. Besides its Philadelphia headquarters, TPG the estimated totals of Omnicom’s healthcare operations. has an office in Woodland Hills, Calif. The agency roster includes a large number of clients in the U.S. insurance sector. Top Executive: Joseph Delago, CEO Cline Davis & Mann Headquarters: TPG (The Peter Group) / 7 N. Columbus Blvd., Notes: Cline Davis & Mann is a healthcare agency network that Philadelphia, Pa. 19106 / Phone: (215) 592-8381 / Fax: (215) 413-0220/ includes the main CDM shop in New York, CDM1 Connect in New URL: www.tpgadvertising.com York, Fallon Medica (medical education) in Red Bank, N.J., and CDM Princeton (advertising) in Princeton, N.J. The network also has a TracyLocke* London office. Agency totals Top Executives: Jack Slonaker, chmn & chief operating officer; Ed Revenue ($ in millions) 2004 2003 % chg Wise, pres & CEO U.S...... $81.8 $76.5 6.9 Headquarters: Cline Davis & Mann / 220 E. 42nd St., New York, N.Y. Employees 2004 2003 % chg 10017 / Phone: (212) 907-4300 / Fax: (212) 557-7266 / URL: U.S...... 567 NA NA www.clinedavis.com Notes: TracyLocke, part of Omnicom’s Diversified Agencies Services, is a promotional agency with a growing general advertising business. Corbett Accel Healthcare Group The agency, with two primary offices in Dallas and Wilton, Conn., also Agency totals operates numerous field offices primarily for clients Pepsi-Cola Co., Employees 2004 2003 % chg Pepsi Bottlers and Pizza Hut. U.S...... 150 NA NA Top Executive: Ed Winter, CEO Notes: Corbett Healthcare Group and sister Omnicom shop, Accel Headquarters: TracyLocke / 1999 Bryan St., No. 2800, Dallas, Texas Healthcare, merged in February 2004, forming Corbett Accel 75201 / Phone: (214) 259-3579 / Fax: (214) 259-2577 / URL: Healthcare Group. The healthcare unit has offices in New York, www.tlp.com Chicago and London. It is part of Diversified Agency Services within Omnicom. Tribal DDB* Top Executive: Scott D. Cotherman, CEO Agency totals Headquarters: Corbett Accel Healthcare Group / 211 E. Chicago Ave., 2004 2003 Revenue ($ in millions) % chg Ste. 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310 / Fax: (312) 649- $100.0 Worldwide ...... NA NA 7232 / URL: www.corbett.com U.S...... $45.0 NA NA Non-U.S...... $55.0 NA NA Notes: Tribal DDB is an international digital marketing agency with Eden Communications Group offices in 23 countries across Europe, North America, Canada and Notes: Eden is a full-service agency specializing in pharmaceutical Australasia. Each Tribal DDB digital agency is based within the local marketing and health education. It joined Omnicom’s Adelphi Group DDB advertising office. Tribal DDB offers online media planning and Ltd. group of healthcare agencies in 2003, a group headquartered in buying, advertising development, website development and production, Manchester, U.K. consumer planning and design. Top Executive: Catherine Lewis-Fink, CEO Top Executive: Matt Freeman, CEO Headquarters: Eden Communications Group / 515 Valley St., Headquarters: Tribal DDB / 488 Madison Ave., New York, N.Y. Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792/ 10022/ Phone: (212) 515-8600 / Fax: / URL: www.tribalddb.com URL: www.edencomgroup.com May 2, 2005 | Advertising Age |40 Special Report AGENCY PROFILES SUPPLEMENT

Harrison & Star Business Group Employees 2004 2003 % chg Notes: Harrison & Star is a healthcare agency focusing on healthcare Worldwide ...... 903 870 3.8 advertising and medical education targeting healthcare professionals U.S...... 903 870 3.8 and patients. Notes: OMD Worldwide is the global media partner of BBDO Top Executive: Larry Star, CEO & pres Worldwide and DDB Worldwide and TBWA Worldwide and Headquarters: Harrison & Star Business Group / 16 W. 22nd St., Omnicom’s DAS agencies. Apart from media, OMD also has the OMD New York, N.Y. 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 822- Concepts division that develops entertainment for advertisers. OMD 6590 / URL: www.hs-ideas.com opened a shop in New Zealand in 2004. Revenues are estimates based on projected billings from Recma. KPR Top Executive: Joe Uva, pres & CEO-ww Notes: KPR is a healthcare shop with expertise in addressing healthcare profes- Headquarters: OMD Worldwide / 11 Madison Ave., 12th Fl., New sionals and patients via direct-to-consumer and direct marketing specialties. KPR York, N.Y. 10010 / Phone: (212) 590-7100 / Fax: / URL: www.omd.com is part of Omnicom’s Diversified Agency Services.Another Omnicom healthcare shop, 1Health Communications, Irvine, Calif., was merged into KPR in 2004. PHD* Top Executives: Marcia McLaughlin, co-pres; Michael Metelenis, co- Agency totals pres Revenue ($ in millions) 2004 2003 % chg Headquarters: KPR / 711 Third Ave., 12th Fl., New York, N.Y. 10017/ Worldwide ...... $131.9 $124.4 6.0 Phone: (212) 856-8400 / Fax: (212) 856-8549 / URL: www.kprny.com U.S...... $103.8 $96.8 7.2 Non-U.S...... $28.1 $27.6 1.8 Lyons Lavey Nickel Swift Employees 2004 2003 % chg 434 434 0.0 Notes: LLNS is a healthcare business-to-business unit. Worldwide ...... Top Executive: Albert G. Nickel, chmn & CEO Notes: PHD is a media specialist company that also includes Novus Headquarters: Lyons Lavey Nickel Swift / 220 E. 42nd St., 3rd Fl., (print specialist) and Icon (bartering). Matt Seiler in September 2004 New York, N.Y. 10017 / Phone: (212) 771-3000 / Fax: (212) 771-3010 / was named president of PHD’s U.S. operations, a position not previous- URL: www.llns.com ly occupied. Mr. Seiler was previously an Omnicom executive VP and chief insight and integration officer. He oversees PHD’s New York, Proximity Worldwide* Chicago, St. Louis and San Francisco offices. Revenues are estimates based on projected billings from Recma. Agency totals Top Executive: David Pattison, CEO-PHD Network Revenue ($ in millions) 2004 2003 % chg Headquarters: PHD / 488 Madison Ave., 4th fl, New York, N.Y. International ...... $138.0 $118.0 16.9 10022/ Phone: (212) 894-6800 / Fax: (212) 894-4100 / URL: Notes: Proximity, based in London, is an international CRM network www.phdus.com reporting to BBDO Worldwide with no U.S. offices, although Targetbase services as its U.S. representative. Proximity has 52 offices in 44 countries. Figures are estimated by Ad Age. PUBLIC RELATIONS AGENCIES Top Executive: Mat Mildenhall, chief operating officer Omnicom PR* Headquarters: Proximity Worldwide / 151 Marylebone Rd., London, Revenue ($ in millions) 2004 2003 % chg United Kingdom NW1 5QE / Phone: 44-20-7616-3475 / Fax: 44-20- Worldwide ...... $1,040.5 $955.1 8.9 7298-1001 / URL: www.proximityworld.com U.S...... $792.2 $716.3 10.6 Non-U.S...... $248.3 $238.8 4.0 MEDIA SPECIALIST AGENCIES Notes: Omnicom PR is an Ad Age construct and represents the esti- Icon International mated totals of Omnicom’s public relations operations. Agency totals Employees 2004 2003 % chg Fleishman-Hillard 150 140 7.1 U.S...... Notes: Fleishman-Hillard is a PR agency. Notes: Icon, founded in 1985, is a media bartering company 51% Top Executive: John Graham, chmn & CEO owned by Omnicom. Headquarters: Fleishman-Hillard / 200 N. Broadway, St. Louis, Mo. Top Executive: John P. Kramer, CEO 63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL: Headquarters: Icon International / 107 Elm St., Four Stamford Plaza, www.fleishman.com Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328-2330/ URL: www.icon-intl.com Porter Novelli Top Executive: OMD Worldwide* Helen Ostrowski, CEO Headquarters: Porter Novelli / 450 Lexington Ave., 31st Fl., New Agency totals York, N.Y. 10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL: Revenue ($ in millions) 2004 2003 % chg www.porternovelli.com Worldwide ...... $544.1 $481.0 13.1 $236.2 $214.4 10.2 U.S...... An asterisk (*) indicates figures are Ad Age estimates. Non-U.S...... $307.9 $266.6 15.5 May 2, 2005 | Advertising Age |41 Special Report AGENCY PROFILES SUPPLEMENT

Burnett Worldwide, Publicis Worldwide and Saatchi & Saatchi 31 PGI Worldwide, as well as two multi-hub networks Fallon Worldwide and Revenue ($ in millions) 2004 2003 % chg 49%-owned Bartle Bogle Hegarty. Publicis media operations include Worldwide ...... $110.0 $137.0 -19.7 ZenithOptimedia, Starcom MediaVest Group and Médias & Régies U.S...... $103.0 $125.0 -17.6 Europe, a media sales partner for press, radio, cinema, outdoor adver- Non-U.S...... $7.0 $12.0 -41.7 tising and other media businesses in Europe. Its marketing services seg- Employees 2004 2003 % chg ment known as SAMS (Specialized Agencies and Marketing Services) Worldwide ...... 290 285 1.8 includes specialized communications such as direct marketing, public U.S...... 250 250 0.0 relations, corporate and financial communications, multicultural and Non-U.S...... 40 35 14.3 healthcare communications. The largest component of SAMS is Arc Worldwide. For 2004, Publicis reported earnings of $262.3 million, up Offices 2004 2003 % chg 53.2%, on revenue of $4.78 billion, up 8.4%. In euros, Publicis revenue Worldwide ...... 19 28 -32.1 dropped 1%. The company’s growth spurt is credited to lower operat- U.S...... 14 22 -36.4 ing expenses, and lower tax and debt-service payments that offset the Non-U.S...... 5 6 -16.7 decline in the U.S. dollar (the euro grew 9.4% against the dollar on an Notes: PGI, founded in 1990, is a full-service event and communica- average annual exchange basis). Publicis also has been shoring up its tions agency concentrating on five areas of expertise—creative and pro- balance sheet in 2004, including the buyback of convertible bonds, gain- duction services, interactive services, exhibition services, meeting serving a new line of credit and cutting its debt in half. The company’s oper- ices and destination services. PGI, based in Alexandria, Va., has 14 other ating margins rose to 15.4% from 14.3% in 2003. During the year, U.S. offices and five shops outside the U.S., four of which are in Canada. Publicis acquired Thompson Murray, a U.S. shopper marketer; Dixit, an Top executive: Robert Ross, pres events marketer in France; and CLT, a U.S. events marketer. Publicis Headquarters: PGI/44 Canal Center Plaza, 2nd Fl., Alexandria, Va. also boosted its ownership in Nazca Saatchi & Saatchi, Fallon U.K. and 22314/Phone: 703-528-8484/Fax: 703-528-1724/URL: www.pgi.com Media Estrategia to majority or full-ownership in 2004. Publicis, according to chairman & CEO Maurice Levy, is seeking to acquire media buying, consultancies and healthcare communications compa- 50 Protocol Integrated Direct nies in 2005. Publicis created Publicis Groupe Media (PGM) in September 2004 as a management structure overseeing the Groupe’s Marketing media buying and consultancy operations: ZenithOptimedia and Starcom MediaVest Group. PGM in actuality is a board that includes Revenue ($ in millions) 2004 2003 % chg eight media unit execs chaired by Roger Haupt, who remained at PGM U.S...... $77.0 $70.0 10.0 after stepping down late in the year as Publicis president-COO. Part of Notes: Protocol Integrated Direct Marketing is a privately-held inte- PGM’s task is to create greater efficiencies by consolidating adminis- grated marketing services company that serves business-to-business trative departments. The board will look to pool diversified service busi- and business-to-consumer environments by offering direct marketing, ness units within ZenithOptimedia and SMG (SMG’s Relay Sport and data/production services, research and fulfillment services. This report Events Marketing, SMG Directory Marketing, etc.), and outside the includes only the company’s direct marketing unit. Overall, the com- U.S. will examine the feasibility of combining buying operations to pany employs more than 4,500 in 21 locations. Its total revenue is gain greater buying power. In April 2005, Publicis formed Publicis about $255 million. The company also operates teleservice centers, han- Public Relations and Corporate Communications Group (PRCC) to dles mass shipping and packing needs and research. align its PR, public affairs and corporate communications resources. Top executive: Charles Dall’Acqua, pres & CEO Louis Capozzi, left Manning Selvage & Lee as chairman & CEO to Headquarters: Protocol Integrated Direct Marketing/1751 Lake Cook become chairman of PRCC. Mr. Capozzi, Mark Hass, the new CEO at Rd., Deerfield, Ill., Ill. 60015/Phone: 847-236-3400/Fax: 847-236-3401/ MS&L, and Eric Giuily, president-CEO of Publicis Consultants, will URL: www.protocolmarketing.com serve on an executive committee to run PRCC. The alignment follows similar convergences within the marketing organization, namely the creating of Publicis Healthcare Communications Group and Publicis Groupe Media. PRCC spans 25 countries and employs 1,300. 4 Publicis Groupe Top executive: Maurice Levy, chmn & CEO Headquarters: Publicis Groupe / 133 Ave. des Champs-Elysees, Paris, 2004 2003 Revenue ($ in millions) % chg France 75008 / Phone: 33-1-44-43-70-00/Fax: 33-1-44-43-75-25/URL: $4,777.3 $4,408.9 8.4 Worldwide ...... www.publicis.com U.S...... $2,039.6 $1,982.5 2.9 Non-U.S...... $2,737.8 $2,426.5 12.8 Employees 2004 2003 % chg TRADITIONAL AGENCIES Worldwide ...... 36,385 35,166 3.5 Publicis Groupe Advertising* Offices 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... 229 229 0.0 Worldwide ...... $2,627.6 $2,424.9 8.4 U.S...... 48 48 0.0 U.S...... $905.3 $887.5 2.0 Non-U.S...... 181 181 0.0 Non-U.S...... $1,722.3 $1,537.4 12.0 Notes: Publicis, which has operations in 109 countries on six conti- Notes: Publicis Groupe Advertising is an Ad Age construct and repre- nents, includes three autonomous global advertising networks, Leo sents the estimated totals of Publicis Groupe’s advertising operations. May 2, 2005 | Advertising Age |42 Special Report AGENCY PROFILES SUPPLEMENT

Amazon Advertising* Headquarters: Buehler & Partners/Hanauer Landstrasse 139-145/ Agency totals Hessen, Frankfurt am Main, Germany 60314 / Phone: 49-69-40-50-02-0/ Revenue ($ in millions) 2004 2003 % chg Fax: 49-69-40-50-02-20 / URL: www.buehlerandpartners.com U.S...... $4.0 $2.9 37.9 Employees 2004 2003 % chg Burrell Communications Group* 20 U.S...... NA NA Agency totals Notes: Amazon specializes in marketing to women. Leo Burnett Revenue ($ in millions) 2004 2003 % chg Worldwide acquired 35% of the agency in June 2002. U.S...... $28.0 $26.1 7.3 Top Executive: Millie Olson, pres, CEO & co-founder Employees 2004 2003 % chg Headquarters: Amazon Advertising / 303 Sacramento St., San U.S...... 135 130 3.8 Francisco, Calif. 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / Notes: Burrell Communications Group specializes in African- URL: www.amazonadv.com American consumer marketing. Publicis purchased 49% of Burrell in Beacon Communications* 2000. Burrell, a Procter & Gamble agency, works with general agencies Agency totals on P&G accounts in the Publicis Groupe. The agency has shops in Revenue ($ in millions) 2004 2003 % chg Chicago and Atlanta. Burrell’s figures are consolidated in those of International ...... $39.2 $35.2 11.4 Publicis Groupe. Top Executive: Notes: Beacon was formed in 2001 as a merger of the Tokyo offices of Thomas J. Burrell, chmn emeritus Headquarters: D’Arcy and Leo Burnett with a third of the investment capital coming Burrell Communications Group / 233 N. Michigan from Dentsu. The two networks were encouraged to make such a move Ave., Chicago, Ill. 60602 / Phone: (312) 297-9600 / Fax: (312) 297-9601/ by common client Procter & Gamble. URL: www.burrell.com Top Executive: Masahiro Akashi, chmn & representative dir Headquarters: Beacon Communications / J.R. Tokyu Meguro Bldg., 3-1- Capps Digital 1 Kami-Osaki, Shinagawa-ku, Shinagawa-ku, Tokyo Japan 141-0021/ Agency totals Phone: 813 5437-7200 / Fax: 81-3-5437-7955 / URL: www.beaconcom.co.jp Employees 2004 2003 % chg U.S...... 185 200 -7.5 Bromley Communications* Notes: Capps Digital is a pre-press services unit of Publicis Groupe. Agency totals Top Executive: Rick Capps, CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: Capps Digital / 35 W. Wacker Dr., Chicago, Ill. 60601/ U.S...... $39.5 $32.9 20.1 Phone: (312) 220-1910 / Fax: (312) 220-1990 / URL: www.cappsdigital.com Employees 2004 2003 % chg U.S...... 160 115 39.1 Chemistri Notes: Bromley is a Hispanic shop founded as Sosa & Associates in Agency totals 1981 by Lionel Sosa. It morphed into Bromley Communications in Employees 2004 2003 % chg 2000, named after its current chairman & CEO Ernest Bromley. In U.S...... 250 250 0.0 early 2004, Bromley and Miami-based Publicis Sanchez & Levitan Notes: Chemistri, the Detroit office of Leo Burnett (and formerly merged, with Bromley the surviving name. PS&L, majority owned by D’Arcy), works on General Motors accounts that include Cadillac and Publicis, also had offices in Los Angeles, Dallas and New York. The Pontiac. merged unit, aligned under Publicis Worldwide network, is headed by Top Executive: Jim Moore, global dir Ernest Bromley as chairman and CEO. Aida Levitan is vice chairwoman Headquarters: Chemistri / 3310 W. Big Beaver Rd., Troy, Mich. of Bromley and president of Bromley Miami. The new, reconstituted 48084/ Phone: (248) 458-8300 / Fax: (248) 458-8727 / URL: Bromley is 49% owned by Publicis. www.chemistri.com Top Executive: Ernest Bromley, pres & CEO Headquarters: Bromley Communications / 401 E. Houston St., San Antonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2405 / Conill* URL: www.bromcomm.com Agency totals Revenue ($ in millions) 2004 2003 % chg Buehler & Partners* U.S...... $11.0 $7.6 44.7 Agency totals Employees 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg U.S...... 91 64 42.2 International ...... $2.8 $2.6 7.7 Notes: Conill, which opened in New York in 1968 (Mestre Conill was Notes: Buehler & Partners, founded in 1992 by Fred Buehler, and founded in Cuba in 1952), is a Hispanic agency with offices in New Chemistri, the Leo Burnett Detroit shop servicing General Motors York, Miami and Torrance, Calif. Conill in 2002 became the U.S. pres- Corp., linked up in an alliance in 2004 due to their common interest: ence of Nazca Saatchi & Saatchi, the international network covering the GM. Buehler clients include Cadillac, Corvette, Chevrolet, Opel, Saab Caribbean, Latin America and New Zealand. and Hummer. Buehler handles much of its pan-European work through Top Executive: Cynthia McFarlane, mg dir independent agencies in Europe linked to Buehler through its New Headquarters: Conill / 375 Hudson St., 12th Fl., New York, N.Y. Edge Network. 10014-3660 / Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: Top Executive: Alfred P. Buehler, mg dir www.conill-ideas.com May 2, 2005 | Advertising Age |43 Special Report AGENCY PROFILES SUPPLEMENT

Fallon Worldwide* Leo Burnett Worldwide* Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $80.0 $81.0 -1.2 Worldwide ...... $826.0 $789.9 4.6 U.S...... $70.5 $73.5 -4.1 U.S...... $362.7 $361.5 0.3 Non-U.S...... $9.5 $7.5 26.7 Non-U.S...... $463.3 $428.4 8.1 Employees 2004 2003 % chg Employees 2004 2003 % chg 7,918 8,100 -2.2 U.S. 326 NA NA Worldwide ...... 1,874 2,108 -11.1 Notes: Fallon, a traditional agency, is a multi-hub creative network at U.S...... Non-U.S...... 6,044 5,992 0.9 Publicis. The agency faced numerous changes in the executive suite in Notes: Leo Burnett Worldwide includes Leo Burnett USA, Leo Burnett 2004. Fallon lost its CMO of 11 years, Mark Goldstein, when he left the global network, the Detroit office Chemistri, and Lapiz, the Hispanic agency in May 2004 to become global CMO at Lowe Worldwide in New shop. Burnett also has a partner relationship with Arc Worldwide, the York. Then David Lubars, president and chief creative officer, departed Publicis marketing services unit. Arc is comprised of former Burnett to take the lead creative duties at BBDO, New York. Paul Silburn came entities, iLeo and Semaphore, and also includes Frankel and Publicis in as executive creative director in November 2004. He had been deputy Dialog. Burnett underwent a number of management changes in 2004 creative director of Omnicom Group’s TBWA, London. Michael Wall in and early in 2005. On May 1, 2005, Tom Bernardin became chairman & September 2004 was named president of Fallon’s international opera- CEO of Leo Burnett Worldwide. He had been worldwide president and tions, which has offices in London, Hong Kong, Sao Paolo, Singapore CEO of U.S. operations, and replaced Linda Wolf as head of worldwide and Tokyo. He had been a managing partner of Fallon’s London office. at her retirement. Rich Stoddart became U.S. president of Leo Burnett In December, Fallon trimmed its workforce by 6%, mostly from its in December 2004, returning to his alma mater after a stint as Ford Minneapolis headquarters, reflecting its loss of the Subway account Motor Cos.’ marketing communications manager. At the same time, earlier in the year. Burnett promoted Tom Dudreck from director of account management Top Executive: Pat Fallon, chmn to chief operating officer. Management upheaval hit Chemistri in May Headquarters: Fallon Worldwide / 50 S. Sixth St., Minneapolis, 2004 when Gary Topolewski left the agency handling General Motors’ Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758-2346 / URL: brands, Cadillac and Pontiac, to become co-chief creative officer of www.fallon.com BBDO Detroit, agency for Chrysler Group division (Chrysler, Dodge and Jeep brands) of Daimler/Chrysler. Mr. Topolewski had just been Kaplan Thaler Group* named chairman and chief creative officer at chemistri the previous week after Patrick Sherwood, the office’s president and CEO, Agency totals announced he was leaving the agency. Burnett USA began a search for Revenue ($ in millions) 2004 2003 % chg a new U.S. chief creative officer in January 2005 to replace Cheryl U.S...... $46.9 $38.9 20.6 Berman, who announced she would step down from the post this year. Employees 2004 2003 % chg She will remain chairman of Leo Burnett USA. Management at 125 125 0.0 U.S...... Moroch Partners, Dallas, in the past year bought back the 30% Leo Notes: Kaplan Thaler Group, a traditional agency founded in 1997 by Burnett owned in the agency. Linda Kaplan Thaler (formerly of JWT and Wells, Rich Greene/BDDP), Top Executives: Tom Bernardin, chmn & CEO-ww; Rich Stoddart, contains the remnants of Ayer, merged into Kaplan in 2001 by Bcom3 pres-USA Group, its parent at the time. Headquarters: Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago, Top Executive: Linda Kaplan Thaler, CEO & chief creative officer Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-3299 / URL: Headquarters: Kaplan Thaler Group / 825 Eighth Ave., New York, www.leoburnett.com N.Y. 10019 / Phone: (212) 474-5000 / Fax: (212) 474-5353 / URL: www.kaplanthaler.com Publicis Worldwide* Agency totals Lapiz* Revenue ($ in millions) 2004 2003 % chg Agency totals Worldwide ...... $1,012.5 $912.3 11.0 Revenue ($ in millions) 2004 2003 % chg U.S...... $184.7 $179.7 2.8 U.S...... $16.3 $12.4 31.1 Non-U.S...... $827.8 $732.6 13.0 Employees 2004 2003 % chg Employees 2004 2003 % chg 8,832 9,327 -5.3 U.S...... 32 28 14.3 Worldwide ...... Notes: Lapiz, “pencil” in Spanish, is a Hispanic agency that is part of Leo Notes: Publicis Worldwide, based in New York, includes the worldwide network Burnett Worldwide. Its figures are included in those of Leo Burnett USA. whose largest member is Publicis USA, which includes Publicis-named shops in New York, Dallas, Seattle, Salt Lake City,Indianapolis, Chicago and San Francisco Top Executive: Dolores Kunda, pres & CEO (the latter including Publicis & Hal Riney). Gill C. Duff was named president & Headquarters: Lapiz / 35 W. Wacker Dr., 12th Fl., Chicago, Ill. 60601/ CEO of Publicis New York in June 2004. He came to Publicis from BBDO Phone: (312) 220-5000 / Fax: (312) 220-6212 / URL: Worldwide. Publicis & Hal Riney hired Karen C. Francis in October 2004 as www.lapizUSA.com chairwoman-CEO.Ms.Francis had worked as a consultant the past two years and An asterisk (*) indicates figures are Ad Age estimates. was most recently president of ConsumerConnect, Ford Motor Cos.’ electronic commerce operation, a business Ford cut back in August 2002. May 2, 2005 | Advertising Age |44 Special Report AGENCY PROFILES SUPPLEMENT

Top Executive: Susan Gianinno, chmn & CEO-Publicis USA former managing partner at Amster Yard and group account director at Headquarters: Publicis Worldwide / 4 Herald Square, 950 Sixth Ave., DDB. During 2004, Saatchi also brought to New York Tony Granger as New York, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560/ executive creative director, succeeding Tod Seisser, who left the agency. URL: www.publicis-usa.com Mr. Granger held that title at Saatchi’s London office. Former Red Cell co-CEO Lee Daley became chairman-CEO of Saatchi’s U.K. Group in Publicis-Graphics* London, replacing Kevin Dundas who became worldwide strategy Agency totals director. Mr. Daley left WPP Group’s Red Cell in January 2004, where Revenue ($ in millions) 2004 2003 % chg he was CEO and chief strategy officer. International ...... $25.2 $20.8 21.2 Top Executive: Kevin Roberts, ww CEO Employees 2004 2003 % chg Headquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y. U.S...... 300 NA NA 10014-3620 / Phone: (212) 463-2000 / Fax: (212) 463-9855 / URL: Notes: Publicis-Graphics, founded as Lebanese agency Publi-Graphics www.saatchi.com in 1973, is a Middle East network of 16 offices in 11 cities that also houses four independent specialist companies: Optimedia, eworks, Dialog and Headline PR. Publicis has owned 60% of the network since Team One Advertising* 2000, and Mustapha Assad, president-CEO, owns the rest. Mr. Assad Agency totals 2004 2003 says growth has been strong, from 7% to 9% in Saudi Arabia and the Revenue ($ in millions) % chg Gulf, and Egypt and Jordan are “moving strongly.” He expects an addi- U.S...... $52.4 $51.3 2.1 tional 7% growth in 2005. Employees 2004 2003 % chg Top Executive: Mustapha Assad, pres & CEO U.S...... 250 NA NA Headquarters: Publicis-Graphics / Omar Saab Bldg., Rachid Karame Notes: El Segundo, Calif.-based Team One, a traditional agency, oper- St., Verdun, P.O. Box 6716, Beirut, Lebanon / Phone: 961-1-354-111/ ates field offices in Atlanta, Tarrytown, N.Y., Washington, Naperville, Fax: 961-1-349-023 / URL: www.publicisgraphics.com Ill., and Brussels, Belgium. Team One’s primary client is Toyota Motor Corp.’s Lexus division. Saatchi & Saatchi* Top Executive: Brian Sheehan, CEO Agency totals Headquarters: Team One Advertising / 1960 E. Grand Ave., El Revenue ($ in millions) 2004 2003 % chg Segundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / Worldwide ...... $534.2 $485.2 10.1 URL: www.teamoneadv.com U.S...... $179.8 $174.9 2.8 $354.4 $310.3 14.2 Non-U.S...... Vigilante* Employees 2004 2003 % chg Agency totals Worldwide ...... 6,780 6,847 -1.0 2004 2003 U.S...... 1,430 1,341 6.6 Revenue ($ in millions) % chg $4.5 $4.0 12.5 Non-U.S...... 5,350 5,506 -2.8 U.S...... Notes: Saatchi & Saatchi Worldwide includes three U.S. agencies, Notes: Vigilante is an urban advertising marketing agency established Saatchi U.S., Team One in El Segundo, Calif., and Conill, the Hispanic in 1997. It is part of Leo Burnett Worldwide and in Leo Burnett USA shop based in New York. Saatchi U.S. includes Saatchi traditional adver- figures. Its executions include advertising, sales promotion, events, tising offices in New York and Torrance, Calif., and Saatchi & Saatchi street and entertainment marketing, media planning, strategic planning Rowland, a B2B and Yellow Pages shop in Fairport, N.Y. The worldwide and research. Vigilante has an African-American market segment. operation is chaired by Bob Seelert. Kevin Roberts is worldwide CEO, Danny Robinson, agency co-founder and chief creative officer, left the and Bob Isherwood, worldwide creative director. Saatchi U.S. reorgan- agency in late 2004 to join Martin Agency. ized its New York office in September 2004 by naming Mary Baglivo as Top Executive: Larry Woodard, pres & CEO CEO, replacing co-CEOs Mike Burns and Scott Gilbert. Ms. Baglivo had Headquarters: Vigilante / 41 Madison Ave., 41st Fl., New York, N.Y. been president the past two years of the New York office of Arnold 10010 / Phone: (212) 545-2850 / Fax: (212) 545-2855 / URL: Worldwide. Mr. Gilbert had announced his retirement at midyear, and www.vigilantenyc.com Mr. Burns remained vice chairman and worldwide account director on the General Mills account until mid February 2005 when he and 17 staff members on the Big G account left the agency en masse. The for- INTEGRATED MARKETING AGENCIES mer staff members, excluding Mr. Burns, were courted by other mar- Publicis Specialized Agencies & Marketing Services* keting organizations, ultimately ending up at Interpublic a week after Revenue ($ in millions) 2004 2003 % chg their exit. In mid-March, Saatchi filed a lawsuit against Mr. Burns, Worldwide ...... $1,051.0 $1,014.1 3.6 alleging he violated his contract among other charges. The suit seeks U.S...... $559.5 $570.0 -1.8 some $3 million in damages and ask that he not create a company or Non-U.S...... $491.5 $444.1 10.7 take employment with a marketing communications company that Notes: Publicis Specialized Agencies and Marketing Services is an Ad services General Mills, or solicit or hire fellow Saatchi employees. Big Age construct and represents the estimated totals of Publicis Groupe’s G ultimately kept its account at Saatchi, which hired Y&R’s executive marketing services and specialty operations. creative director Ann Hayden to shore up the account, naming her executive VP and creative director worldwide. The agency also brought An asterisk (*) indicates figures are Ad Age estimates. in Joe Belmonte as senior group account director on Big G. He was a May 2, 2005 | Advertising Age |45 Special Report AGENCY PROFILES SUPPLEMENT

Arc Worldwide* Headquarters: Nelson Communications Worldwide / 105 Madison Agency totals Ave., 18th Fl., New York, N.Y. 10016 / Phone: (212) 684-0909 / Fax: Revenue ($ in millions) 2004 2003 % chg (212) 213-4694 / URL: www.nelsoncomm.com Worldwide ...... $153.5 $150.1 2.3 U.S...... $98.2 $100.1 -1.9 Williams-Labadie Non-U.S...... $55.3 $50.0 10.6 Notes: Williams-Labadie is a healthcare shop that is affiliated with Leo Employees 2004 2003 % chg Burnett Worldwide. U.S...... 435 NA NA Top Executive: Peter Labadie, CEO Notes: Arc Worldwide provides services in four basic areas: Headquarters: Williams-Labadie / 57 W. Grand Ave., Chicago, Ill. direct/database, interactive, promotional, and shopper marketing (in- 60610 / Phone: (312) 222-5800 / Fax: (312) 222-2530 / URL: www.will- store, retail). Arc is the merger of Publicis units: Frankel, a U.S. sales ab.com promotion shop; iLeo (North America and Asia), Semaphore Partners (formerly NOVO/Giant Step), Arc Marketing and Arc Interactive (in MEDIA SPECIALIST AGENCIES Europe), and Publicis Dialog. The group, which operates in 35 countries, Publicis Groupe Media* serves as a worldwide integrated marketing network for Publicis and Revenue ($ in millions) 2004 2003 % chg reports through Leo Burnett Worldwide. Arc, formed in May 2004, Worldwide ...... $1,098.8 $970.0 13.3 named Nick Brien its first CEO. He developed Relay Sponsorship and U.S...... $574.8 $525.0 9.5 Event Marketing at Starcom MediaVest Group. In August 2004, Marc Non-U.S...... $524.0 $445.0 17.8 Landsberg became president. He was formerly chief strategy officer for Notes: Publicis Groupe Media is an Ad Age construct and represents Leo Burnett Worldwide. the estimated totals of Publicis Groupe’s media operations. Top Executive: Nick Brien, CEO Headquarters: Arc Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601/ Phone: (312) 220-3200 / Fax: (312) 220-3212 / URL: Starcom MediaVest* www.arcww.com Agency totals Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $603.2 $544.5 10.8 HEALTHCARE AGENCIES U.S...... $369.3 $344.0 7.4 Publicis Healthcare Group* Non-U.S...... $233.9 $200.5 16.7 Revenue ($ in millions) 2004 2003 % chg Employees 2004 2003 % chg Worldwide ...... $303.5 $288.7 5.1 Worldwide ...... 4,745 4,151 14.3 U.S...... $268.3 $259.1 3.6 U.S...... 1,548 1,453 6.5 Non-U.S...... $35.2 $29.6 18.9 Non-U.S...... 3,197 2,698 18.5 Headquarters: Publicis Healthcare Group / 41 Madison Ave., New Notes: Starcom MediaVest Group (SMG) is a full-service media com- York, N.Y. 10010 / Phone: (212) 448-5231 / Fax: (212) 684-3478 pany with a global staff of 4,745 in a network of 108 offices. Revenues are estimates based on projected billings from Recma. The U.S. revenue Medicus Group International shown is the sum of Starcom and MediaVest operations in the U.S. At Agency totals the international level, Starcom and MediaVest operations are merged Employees 2004 2003 % chg as SMG, which is headed by Jack Klues, CEO. SMG includes eight oper- U.S...... 92 NA NA ations: Starcom USA, Chicago, led by John Muszynski, CEO, and Notes: Medicus is an international healthcare agency network. In the employing 670 in three U.S. offices; MediaVest USA, New York, headed U.S. the agency comprises New York-based Medicus (healthcare adver- by CEO Laura Desmond, and employing 520 in three U.S. offices; GM tising and promotion); Discovery International (healthcare education), Planworks, a Chicago-based GM-dedicated media-planning unit led by Chicago; Total Learning Concepts (healthcare sales training), Boston; Dennis Donlin, president, and employing 317 in two U.S. offices; HealthTech Solutions (healthcare technology), St. Louis; Medicus Tapestry, a Chicago-based multicultural unit run by Monica Gadsby, International (international/global healthcare promotion), New York CEO, managing director, and employing 40 in two U.S. offices; StarLink and London, and Life Brands (speciality health communication), Worldwide, Chicago, a unit for small to mid-sized ad agencies and media Sydney. buying, planning and strategy services led by Ken Zasky, chief opera- Top Executive: Nick Colucci, pres tions officer, and employing 45 in one U.S. office; Halogen, New York- Headquarters: Medicus Group International / 1675 Broadway, 5th based direct response unit led by CEO John McNamara, and employing Fl., New York, N.Y. 10019 / Phone: (212) 468-3100 / Fax: (212) 468- 22 in three U.S. offices; Relay Sponsorship and Event Marketing, 3208 / URL: www.medicusgroup.com Chicago, directed by CEO Wally Hayward, and employing 116 in five U.S. offices; and SMG Directory Marketing, Northbrook, Ill., run by Nelson Communications Worldwide CEO Kathleen DeCaire-Aden, and employing 51 in three U.S. offices. Top Executive: Jack Klues, CEO-Starcom MediaVest Group Notes: Nelson Communications is a full-service medical marketing Headquarters: Starcom MediaVest / 35 W. Wacker Dr., Chicago, Ill. and communications company that is a member of the Publicis 60601 / Phone: (312) 220-3535 / Fax: (312) 220-6530 / URL: www.smv- Healthcare Group (PHG). Nelson was acquired by Publicis in 2000. group.com Nelson has a Hispanic division, Bienestar LCG Communications, Lawrenceville, N.J. An asterisk (*) indicates figures are Ad Age estimates. Top Executive: Fred Kellogg, chmn & CEO May 2, 2005 | Advertising Age |46 Special Report AGENCY PROFILES SUPPLEMENT

Starcom USA SMG Directory Marketing Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Employees 2004 2003 % chg U.S...... $233.2 $211.4 10.3 U.S...... 51 51 0.0 Employees 2004 2003 % chg Top Executive: Kathleen DeCaire-Aden, CEO U.S...... 670 669 0.1 Headquarters: SMG Directory Marketing / 40 Skokie Blvd. Ste. 210, Top Executive: John Muszynski, CEO Northbrook, Ill. 60062 / Phone: (847) 559-1970 / Fax: (847) 559-1682 / Headquarters: Starcom USA / 35 W. Wacker Dr., Chicago, Ill. 60601/ URL: www.smgdm.com Phone: (312) 220-3535 / Fax: (312) 220-6511 / URL: www.smvgroup.com SMG IP Notes: SMG IP is involved in interactive media for Starcom. MediaVest* Top Executive: Rishad Tobaccowala, CEO-Starcom IP Agency totals Headquarters: SMG IP / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: Revenue ($ in millions) 2004 2003 % chg (312) 220- 3535 / Fax: (312) 220-1515 / URL: www.starcomip.com U.S...... $136.1 $122.6 11.0 StarLink Employees 2004 2003 % chg Agency totals U.S...... 520 360 44.4 Employees 2004 2003 % chg 45 35 28.6 Notes: MediaVest is a U.S. media specialist company. MediaVest and U.S...... its sibling U.S. company, Starcom, are known as Starcom MediaVest Notes: StarLink within Starcom is a media service for small to mid- Group on a worldwide basis. Figures in this report for MediaVest are sized clients. Top Executive: based on projected billings from Recma. MediaVest was founded as the Ken Zasky, chief operations officer Headquarters: StarLink / 1 E. Wacker Dr., Ste. 1500, Chicago, Ill. unbundled media unit of D’Arcy, an agency network formerly part of 60601 / Phone: (312) 494-4000 / Fax: (312) 494-4005 / URL: www.star- Bcom3, and dissolved at Bcom3’s merger with Publicis Groupe.. linkworldwide.com Top Executive: Laura Desmond, CEO-MediaVest USA Headquarters: MediaVest/1675 Broadway, New York, NY 10019/ Phone: (212) 468-4000/Fax: (212) 468-3020/URL: www.mediavestww.com Tapestry Agency totals Employees 2004 2003 % chg General Motors Planworks U.S...... 40 39 2.6 Agency totals Notes: Tapestry concentrates on services involving multi-ethnic media Employees 2004 2003 % chg planning and buying for Starcom. U.S...... 317 NA NA Top Executive: Monica Gadsby, CEO & mg dir Top Executive: Dennis Donlin, pres Headquarters: Tapestry / 35 W. Wacker Dr., Chicago, Ill. 60601 / Headquarters: General Motors Planworks / One E. Wacker Dr., Phone: (312) 220- 5300 / Fax: (312) 220-6561 / URL: www.tapestry- Chicago, Ill. 60601 / Phone: (312) 494-4002 / URL: www.smvgroup.com partners.com

Halogen ZenithOptimedia* Agency totals Agency totals 2004 2003 Employees 2004 2003 % chg Revenue ($ in millions) % chg $495.6 $435.4 13.8 U.S...... 22 16 37.5 Worldwide ...... U.S...... $205.6 $190.9 7.7 Top Executive: John McNamara, CEO Non-U.S...... $290.0 $244.5 18.6 Headquarters: Halogen / 1675 Broadway, New York, N.Y. 10019/ Employees 2004 2003 % chg Phone: (212) 468- 3589 / Fax: (212) 468-3940 / URL: www.halogenre- Worldwide ...... 2,976 2,180 36.5 sponsemedia.com U.S...... 796 740 7.6 Non-U.S...... 2,180 1,440 51.4 Relay Sponsorship and Event Marketing Notes: ZenithOptimedia is a media services company with 162 offices Agency totals in 59 countries and 4,000 employees. In the U.S., the company operates Employees 2004 2003 % chg as separate media agencies (Zenith Media USA and Optimedia U.S...... 116 85 36.5 International U.S.) in separate offices, each with its own management Notes: group and independent IT systems. U.S. revenue in the table is the sum Top Executive: Wally Hayward, CEO of Zenith Media and Optimedia International U.S. CEO Richard Hamilton heads Zenith Media USA and CEO Michael Drexler, Headquarters: Relay Sponsorship and Event Marketing / 303 E. Optimedia International. Outside the U.S. (and Spain and Australia), Wacker Dr. Ste 400, Chicago, Ill. 60601 / Phone: (312) 297-1400 / Fax: operations are combined as ZenithOptimedia, with all network offices (312) 297-1401 / URL: www.relayworldwide.com reporting to worldwide headquarters in London. The company is divid- An asterisk (*) indicates figures are Ad Age estimates. ed into three global regions: Asia Pacific, led by CEO Philip Talbot out of Hong Kong; the Americas, headed by Richard Hamilton in New May 2, 2005 | Advertising Age |47 Special Report AGENCY PROFILES SUPPLEMENT

York; and Europe, Middle East and Africa, led by CEO Rich King in Top Executive: Mark Hass, CEO London. Mr. King also is worldwide CEO of ZenithOptimedia. Headquarters: Manning, Selvage & Lee / 1675 Madison Ave., New Revenues are estimates based on projected billings from Recma. York, N.Y. 10019 / Phone: (212) 468-4200 / Fax: (212) 213-7188 / URL: Top Executive: Steve King, CEO-ZenithOptimedia www.mslpr.com Headquarters: ZenithOptimedia / 23 Howland Street, London, United Kingdom W1T 4AY / Phone: 44-20-7961-1000 / Fax: 44-20- 7961-1113 / URL: www.zenithmedia.com 28 Richards Group 2004 2003 Optimedia International U.S. Revenue ($ in millions) % chg U.S...... $134.0 $114.5 17.0 Agency totals Employees 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg 575 560 2.7 U.S...... $72.4 $68.3 6.0 U.S...... 2004 2003 Employees 2004 2003 % chg Offices % chg U.S...... 208 201 3.5 U.S...... 6 5 20.0 Notes: Optimedia International U.S. is the unbundled media opera- Notes: Richards Group is a traditional ad agency that includes sizable tions of Publicis. In March 2004 Optimedia formed a new media divi- components in sales promotion (Latitude division), direct marketing sion called the Emerging Technologies Division. The unit is headed by and interactive. The agency has a Los Angeles affiliate, Grupo Gallegos, Bob Flood, who remains Optimedia’s executive VP & director for that handles marketing aimed at Spanish-speaking consumers. national electronic media. Richards Group has opened a number of service offices in 2003 to han- Top Executive: Michael Drexler, CEO-ZenithOptimedia Group dle its Hyundai account, won from Bates Worldwide in 2002. Headquarters: Optimedia International U.S. / 375 Hudson St., New Top executive: Stan Richards, pres York, N.Y. 10014 / Phone: (212) 820-3200 / Fax: (212) 820-3300 / URL: Headquarters: Richards Group/8750 N. Central Expressway, Ste. www.optimedia-us.com 1200, Dallas, Texas 75231/Phone: (214) 891-5700/Fax: (214) 891-5289/ URL: www.richards.com Zenith Media* Agency totals MEDIA SPECIALIST AGENCIES Revenue ($ in millions) 2004 2003 % chg U.S...... $133.2 $122.6 8.6 Richards Media Notes: Zenith Media is a media specialist company. It came out of Saatchi Agency totals & Saatchi Advertising and the former Cordiant Communications Group Employees 2004 2003 % chg (Bates Worldwide). Zenith is not shown with non-U.S. results because its U.S...... 55 54 1.9 U.S. operations and the U.S. offices of Optimedia International U.S. are Notes: Richards Media buys media largely for Richards Group, but merged to form ZenithOptimedia Group on a worldwide basis. Returns are 15% of its purchases are for clients whose creative is not handled by estimates based on projected billings from Recma. Richards Group. Top Executive: Rich Hamilton, CEO-ZenithOptimedia Group, Top Executive: Larry Spiegel, principal America Headquarters: Richards Media / 8750 N. Central Expressway, Dallas, Headquarters: Zenith Media / 299 W. Houston St., New York, N.Y. Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL: 10014 / Phone: (212) 859-5100 / Fax: (212) 727-9495 / URL: www.richards.com www.zenithoptimedia.com

PUBLIC RELATIONS AGENCIES 33 RPA Publicis Groupe PR* 2004 2003 Revenue ($ in millions) % chg Revenue ($ in millions) 2004 2003 % chg $205.9 $188.3 9.3 Worldwide ...... U.S...... $101.9 $95.1 7.2 $72.6 $68.3 6.3 U.S...... Employees 2004 2003 % chg Non-U.S...... $133.3 $120.0 11.1 U.S...... 525 515 1.9 Notes: Publicis Groupe PR is an Ad Age construct and represents the Offices 2004 2003 % chg estimated totals of Publicis Groupe’s public relations and corporate U.S...... 9 9 0.0 communications operations. Notes: RPA includes the agency of the same name (formerly Rubin Postaer & Associates) and Open Minds Agency, a full-service shop in Manning, Selvage & Lee Irvine, Calif., acquired in 2002. RPA has numerous regional offices that Notes: MS&L is an international PR agency. It specializes in health- handle its American Honda Motor Co. account. care, corporate, consumer marketing and technology. Mark Hass was Top executive: Gerrold Rubin, pres & CEO promoted to CEO in April 2005 when Louis Capozzi, former MS&L Headquarters: RPA/2525 Colorado Ave., Santa Monica, Calif. chairman & CEO, was moved to chair the newly formed Publicis Public 90404/Phone: (310) 394-4000/Fax: (310) 917-2565/URL: www.rpa.com Relations Corporate Communications Group, an amalgam of PR, public affairs and corporate communications resources covering 25 coun- An asterisk (*) indicates figures are Ad Age estimates. tries and 1,300 employees within Publicis Groupe. May 2, 2005 | Advertising Age |48 Special Report AGENCY PROFILES SUPPLEMENT TRADITIONAL AGENCIES 25 Select Communications Open Minds Agency Revenue ($ in millions) 2004 2003 % chg Agency totals Worldwide ...... $145.0 $120.0 20.8 Revenue ($ in millions) 2004 2003 % chg U.S...... $60.0 $48.5 23.7 U.S...... $2.6 $2.5 4.0 Non-U.S...... $85.0 $71.5 18.9 Employees 2004 2003 % chg Employees ...... 2004 2003 % chg U.S...... 15 15 0.0 Worldwide ...... 297 300 -1.0 U.S...... 32 30 6.7 Notes: Open Minds Agency, a startup agency in 2002, was acquired Non-U.S...... 265 270 -1.9 by Rubin Postaer & Associates in 2002. It is a traditional shop. Offices 2004 2003 % chg Top Executive: Mark Choate, pres & dir-creative svcs Worldwide ...... 5 5 0.0 Headquarters: Open Minds Agency / 4 Park Plaza, Ste. 650, Irvine, U.S...... 1 1 0.0 Calif. 92614 / Phone: (949) 255-4300 / Fax: (949) 255-4400 / URL: Non-U.S...... 4 4 0.0 www.openmindsagency.com Notes: Select Communications is a full-service agency based in Koblenz, Germany, with offices in Hamburg, Berlin, Paris, New York RPA and London. The agency does considerable work in fashion and toi- Agency totals letries, food and beverages industries. Revenue ($ in millions) 2004 2003 % chg Top executive: Herwig Preis, pres & CEO U.S...... $99.3 $92.6 7.2 Headquarters: Select Communications/Schlossstr. 1, Koblenz, Employees 2004 2003 % chg Germany 56068/Phone: 49-261-9-72-61-0/Fax: 49-261-9-72-61-11/ U.S...... 510 500 2.0 URL: www.select-communications.com Notes: Founded by Gerry Rubin and Larry Postaer in 1986 when they U.S. office: Select Communications/131 Varick St., 11th Fl., New left the Los Angeles office of Needham Harper & Steers, Rubin Postaer York, N.Y. 11013/Phone: (212) 367-3560/Fax: (212) 928-5678 & Associates has expanded from its Santa Monica, Calif.-base to Chicago, Portland, Ore., Moorestown, N.J., Denver, Dallas, and Atlanta largely to direct advertising for the diverse dealer groups of American 43 SourceLink Honda, its largest account. These various offices are consolidated into Revenue ($ in millions) 2004 2003 % chg the Santa Monica headquarters office. U.S...... $90.0 $100.0 -10.0 Top Executive: Gerrold Rubin, pres & CEO Employees 2004 2003 % chg Headquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. U.S...... 1,000 1,100 -9.1 90404/ Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: Offices 2004 2003 % chg www.rpa.com U.S...... 8 9 -11.1 Notes: SourceLink, founded in 1997, is a direct marketing company specializing in direct mail and message tracking, database development, 38 Scholz & Friends analysis, and targeting, as well as custom printing. Based in Elk Grove Village, Ill., the company has 8 offices throughout the U.S. Revenue ($ in millions) 2004 2003 % chg Top executive: Chris Behrens, chief operating officer International ...... $96.1 $73.7 30.3 Headquarters: SourceLink/2451 Lively Blvd., Elk Grove Village, Ill. Employees 2004 2003 % chg 60007 / Phone: (847) 238-5400 / Fax: (847) 238-0216 / URL: International ...... 870 694 25.4 www.sourcelink.com Offices 2004 2003 % chg International ...... 19 18 5.6 45 Springer & Jacoby* Notes: Scholz & Friends bought itself back from Cordiant Communications Group in mid-2003 just before Cordiant was con- Revenue ($ in millions) 2004 2003 % chg sumed by WPP Group. Scholz & Friends in November 2001 became International ...... $86.0 $78.0 10.3 Germany’s first network agency listed on the Frankfurt Stock Employees 2004 2003 % chg Exchange. The network provides integrated services in advertising, International ...... 560 560 0.0 sales promotion, PR, direct marketing, brand consultancy and interac- Offices 2004 2003 % chg tive. S&F’s strong financial showing in 2004 can be traced in part to International ...... 6 6 0.0 consolidation of IMP (Interactive Marketing Partner) Hamburg, Notes: Springer & Jacoby, 35.5% owned by Interpublic, is a member of acquired a little over a year ago, as well as numerous new account Interpublic’s aligned companies unit. The agency remains strong in acquisitions by the agency network, including Ideal Standard, Holsten, Germany, but has faced struggles in several other countries. One of its Masterfoods, Milram and Guhl. network shops in London left the group last year. S&J Design, London, Top executive: Thomas Heilmann, chmn remains however. S&J Paris lost Mercedes-Benz in 2004. One-third of Headquarters: Scholz & Friends/Hanseatic Trade Center, Am S&J’s revenue now comes from customer relationship marketing. S&J is Sandtorkai 76, Hamburg, Germany 20457/Phone: 49-40-3-76-81-0/ structured as a group of S&J agencies and two partner shops. Shops Fax: 49-40-3-76-81-681/URL: www.s-f.com include the mother agency, Springer & Jacoby, Hamburg, and 11 other May 2, 2005 | Advertising Age |49 Special Report AGENCY PROFILES SUPPLEMENT offices throughout Europe. Partner agencies include Elephant Seven Notes: Tokyu, the ad organization, includes the Tokyu Agency net- (integrated marketing with an emphasis on interactive), Hamburg, and work and four other advertising-related operations: Image Studio 109 Heimat, Berlin. S&J is a major DamilerChrysler agency. Founded in (rental studio for commercial/film/still photo production), Tokyu Space 1979, S&J came into Interpublic through its acquisition of True North Creation (out of home), Kaburagi Studio (photo studio and ad produc- Communications in 2001. In its third quarter 2004, Interpublic tion), Tokyu Agency Business Service (administrative services for announced a charge of $31 million related to the decline in value of its Tokyu group members) and TA Promotion Net (plans, produces golf investment in Springer & Jacoby.This was one of a number of writeoffs, tournaments and other sports events, plus instore campaigns, point-of- charges and other special items that led to Interpublic’s posting a net loss purchase materials and novelties). Tokyu Agency and DDB Japan, for that quarter of $578.4 million. Figures are estimated by Ad Age. Tokyo, formed DDB Tokyu Agency Creative in 2002 to provide creative Top executive: Oliver Schwall, mg dir services to Tokyu and link Tokyu to DDB offices worldwide. Headquarters: Springer & Jacoby / Poststr. 14-16, Hamburg, Top executive: Kyoichi Kubo, pres Germany 20354 / Phone: 49-40-35-603-0 / Fax: 49-40-35-603-584 / Headquarters: Tokyu Agency/4-8-18, Akasaka, Minato-ku, Tokyo, URL: www.sj.com Japan 107-8417/Phone: 81-3-3475-3691/Fax: 81-3-3475-9878/URL: www.tokyu-agc.co.jp 32 STW Group 42 Wieden & Kennedy* Revenue ($ in millions) 2004 2003 % chg International ...... $107.0 $69.0 55.1 Revenue ($ in millions) 2004 2003 % chg Notes: STW Group, formerly Singleton Group, is the holding company for Worldwide ...... $92.6 $78.6 17.7 Singleton Ogilvy & Mather, the Australian operations of O&M. STW has a U.S...... $49.1 $40.5 21.4 67% stake in Singleton O&M, as well as a 49% interest in JWT Non-U.S...... $43.4 $38.1 13.9 Australia/New Zealand. Other investments include minority stakes in Brand Employees 2004 2003 % chg Agency, based in Perth, ZOO Communications in Canberra, and SCTV, an Worldwide ...... 549 480 14.4 Indonesian television network. In all, the company has ownership in over 40 U.S...... 306 241 27.0 advertising, marketing services and communications companies. Non-U.S...... 243 239 1.7 Top executives: Mark Carnegie, chmn; Russell Tate, chief executive Offices 2004 2003 % chg Headquarters: STW Group / Level 27, Tower Two, Darling Park, 201 Worldwide ...... 6 5 20.0 Sussex St., Sydney, NSW, Australia 2000 / Phone: 61-2-9373-6488 / U.S...... 2 2 0.0 Fax: 61-2-9373-6399/ URL: www.stwgroup.com.au Non-U.S...... 4 3 33.3 Notes: Wieden & Kennedy is an independent creative agency with offices in Portland, Ore., New York, Amsterdam, London and Tokyo. 39 Armando Testa Group* John Jay returned to the Portland headquarters in October 2004 as executive creative director, after serving five years in the Tokyo office. Revenue ($ in millions) 2004 2003 % chg Top executive: Dan Wieden, CEO & chief creative officer International ...... $96.0 $87.0 10.3 Headquarters: Wieden & Kennedy/224 NW 13th Ave., Portland, Ore. Employees 2004 2003 % chg 97210 / Phone: 503-937-7000 / Fax: 503-937-8000 / URL: www.wk.com International ...... 600 600 0.0 Offices 2004 2003 % chg International ...... 15 15 0.0 2 WPP Group* Notes: Armando Testa Group is an ad organization centered around the Armando Testa ad agency, with offices in Turin, Milan, Rome, Pro forma figures estimated by Ad Age for both years Brussels, Frankfurt, Madrid, Paris and London. The group includes including Grey Global Group Media Italia, a full-service media agency, In Testa (e-design and corpo- Revenue ($ in millions) 2004 2003 % chg rate identity), Max Information, (creative ad shop), Little Bull (audio- Worldwide ...... $9,370.0 $8,062.5 16.2 visual production house), TestaWebEdv (interactive), and EDV-i, (inter- U.S...... $3,652.1 $3,347.5 9.1 active laboratory). Ad Age estimated revenue for Testa. Non-U.S...... $5,717.9 $4,715.0 21.3 Top executive: Marco Testa, chmn & CEO Employees 2004 2003 % chg Headquarters: Armando Testa Group/Via Luisa del Carretto 58, Worldwide ...... 70,432 64,824 8.7 Turin, Italy 10131 / Phone: 39-011-8810-111 / Fax: 39-011-8810-468/ Offices 2004 2003 % chg URL: www.armandotesta.com Worldwide ...... 1,559 1,559 0.0 WPP Group 20 Tokyu Agency As reported by WPP, without Grey Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $7,906.2 $6,755.2 17.0 International ...... $176.0 $182.0 -3.3 North America ...... $3,037.6 $2,761.8 10.0 Employees 2004 2003 % chg Outside N. Amer...... $4,868.6 $3,993.4 21.9 International ...... 1,188 1,243 -4.4 2004 2003 Offices % chg An asterisk (*) indicates figures are Ad Age estimates. International ...... 18 18 0.0 May 2, 2005 | Advertising Age |50 Special Report AGENCY PROFILES SUPPLEMENT

Grey Global Group* Partners and WING Latino Group. During 2004, Grey Global sold Estimated by Ad Age for full year 2004 Washington-based APCO to APCO management headed by Margery Revenue ($ in millions) 2004 2003 % chg Kraus, president & CEO, who founded APCO in 1984. APCO is a pub- Worldwide ...... $1,463.8 $1,307.3 12.0 lic affairs and strategic communications agency that Grey purchased in U.S...... $614.5 $585.4 5.0 1991. Grey Global also took a small stake in Naked Ambition, an off- Non-U.S...... $849.3 $721.6 17.7 shoot of London’s Naked Communications, a media-neutral creative Notes: WPP Group and Grey Global Group are combined in this communications agency. Naked Ambition was to be launched in New report. WPP closed March 7, 2005 its acquisition of New York-based York and Sydney in 2004. Grey Global did not report full-year returns Grey, paying $1.52 billion in an “auction” for the marketing organiza- for 2004 because of its pending sale to WPP. It filed returns only tion, beating out Havas and U.S. private equity firm Hellman & through the third quarter. Ad Age estimated full-year revenue at the Friedman, which had teamed with Kohlberg Kravis Roberts & Cos. Ad company. Grey Global’s Chairman-CEO Edward H. Meyer, who con- Age estimated Grey’s full-year returns for 2004. Offices and personnel trolled the holding company’s stock, is now chairman of Grey are estimated combos for the two. Grey Global hired J.P. Morgan Chase Worldwide under WPP and sits on the WPP board. and Goldman Sachs in June 2004 to advise it on ownership options. Top executive: Martin Sorrell, grp chief exec Publicis Groupe also had been interested in Grey Global in the early Headquarters: WPP Group / 27 Farm St., London, United Kingdom running, but soon backed out saying it would be difficult for Grey W1J 5RJ / Phone: 44-207-408-2204 / Fax: 44-207-493-6819/URL: Global to remain whole. Grey did not want to be sold off piecemeal. www.wpp.com WPP, with Grey’s inclusion, is a composite of six ad agency networks: Grey Worldwide, Young & Rubicam, Ogilvy & Mather Worldwide, TRADITIONAL AGENCIES JWT, Red Cell (formerly Conquest), and newly formed Bates Asia. North America continued to lead returns by geographic region at WPP Advertising & Media* 38.4% of revenue, down from 40.9% in 2003. That slippage is credited Including the holdings of WPP Group and Grey Global Group to the sluggish U.S. dollar and growth primarily in Asia-Pacific and Revenue ($ in millions) 2004 2003 % chg Latin America, at 18.2% of revenue, up from 16.6%. WPP says “BRIC” Worldwide ...... $4,542.5 $3,685.8 23.2 (Brazil, Russia, India and Greater China) currently represents 6% of its U.S...... $1,692.4 $1,418.8 19.3 revenue and predicts they’ll account for 25% by 2015 as their Non-U.S...... $2,850.2 $2,267.0 25.7 economies grow. North America by then should drop to 35% of rev- Notes: WPP Advertising & Media is an Ad Age construct and repre- enue. Apart from the new Grey companies, WPP also owns media spe- sents the estimated totals of WPP’s advertising and media operations. cialist companies MindShare, Mediaedge:cia, and through its Grey acquisition, MediaCom. A fourth media unit, Maxus, was launched in Bates Asia* Asia-Pacific in 2004 to bridge the gap between the big media agencies Agency totals and local, more personalized operations. WPP’s non-agency offerings Revenue ($ in millions) 2004 2003 % chg include Kantar Group research arm (Millward Brown, Research International ...... $55.9 $47.6 17.4 International, IMRB among others); PR companies, Hill & Knowlton, Notes: WPP Group relaunched Bates Asia in early 2004, basing the Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, operation in Hong Kong, as WPP closed much of the rest of the Bates Robinson Lerer & Montgomery and Finsbury; a large group of brand- network. WPP bought Bates’ parent Cordiant Communications Group ing and identity, healthcare and specialist communications companies; in August 2003. The Asian arms of Cordiant’s former direct marketing and affiliates: marketing organization Asatsu-DK, Tokyo (WPP owns unit 141 Worldwide and interactive unit 141XM continue to operate 20%), Brierley & Partners (20%); Shanghai Advertising (25%); Chime under the Bates umbrella. Bates Asia is repositioned as a specialist Communications, a London-based specialist PR, research and advertis- regional network reporting directly to WPP. Bates Asia has 32 offices, ing company (19.1%); LG Ad, a Seoul-based ad organization that which include a number of offices of 141 Worldwide and 141XM. serves as an in-house agency for LG Group (36%). WPP also owns Top Executive: Jeffrey Yu, pres 50.1% of Batey Group (known as Batey/Red Cell). WPP continues to Headquarters: Bates Asia / 18/F, The Lee Gardens, 33 Hysan Ave., pitch, extra-network, for hugh global accounts and winning them. It Causeway Bay, Hong Kong, China/ Phone: 852-2103-6333 / Fax: 852- beat out Interpublic’s Lowe Worldwide, the incumbent, in the pitch for 2527-4086 / URL: www.batesasia.com HSBC Holdings, an account valued at $600 million worldwide. A team of agencies at WPP work on the account, with lead agency JWT. WPP created Helm in October 2004 to service new bank client, MNBA. Helm Batey/Red Cell is akin to another super-agency unit, Soho Square, that sprung up with- Notes: Batey/Red Cell became the new co-branded name for Batey in WPP in 2003 to handle Yahoo. In both cases, client conflicts loomed, and Red Cell in Asia-Pacific in 2004, replacing the name, Red Cell Asia both at Ogilvy & Mather, which handles American Express, the No. 1 (Batey Group). Batey/Red Cell includes a network of largely majority- credit-card issuer in the U.S. (MNBA is No. 4), and Spain’s Telefonica, owned agencies in Singapore, Hong Kong, Taipei, Kuala Lumpur, owner of Terra Lycos, a Yahoo search-engine competitor. Grey Global Bangkok, Sydney, and four in China (Shanghai, Hangzhou, Beijing, brings into the WPP fold partner companies Grey Worldwide, Grey Guangzhou). Batey Group also comprises Brandcoms Specialist Healthcare, GCI (PR), Grey Synchronized Partners (it includes G2 Businesses: Carlyle Brand Consultants in Singapore, MDK (PR) in Worldwide, Grey Interactive Worldwide and Grey Direct), MediaCom Singapore and Malaysia, and Batey Retail (retail advertising and com- Worldwide (media) and Alliance (New York-based entertainment). munications) in Malaysia. WPP owns 50.2% of the network. Batey Grey has regional partners: J.Brown Agency (co-marketer), G WHIZ Group was founded in 1972 by Ian Batey. The agency retains its first (New York-based youth and entertainment marketing), Grey Insight client, Singapore Airlines. May 2, 2005 | Advertising Age |51 Special Report AGENCY PROFILES SUPPLEMENT

Top Executive: Rod Pullen, CEO Brouillard Communications* Headquarters: Batey/Red Cell / 33 Ann Siang Rd., Singapore, 069713/ Agency totals Phone: 65-6532-2288 / Fax: 65-6227-2736 / URL: www.bateyredcell.com Revenue ($ in millions) 2004 2003 % chg U.S...... $12.2 $12.0 1.7 Berlin Cameron/Red Cell* Employees 2004 2003 % chg Agency totals U.S...... 22 30 -26.7 Revenue ($ in millions) 2004 2003 % chg Notes: Brouillard, founded in 1968, is a full-service consumer and U.S...... $30.2 $24.3 24.3 B2B communications agency headquartered in New York, with offices Notes: Berlin Cameron/Red Cell, New York, is the lead agency in the in Houston, Dallas and London. U.S. for WPP’s Red Cell network. Top Executive: William C. Lyddan Jr., pres & CEO Top Executive: Ewen Cameron, CEO Headquarters: Brouillard Communications / 466 Lexington Ave., Headquarters: Berlin Cameron/Red Cell / 100 Ave. of the Americas, New York, N.Y. 10017 / Phone: (212) 210-8300 / Fax: (212) 210-8511 / 2nd Fl., New York, N.Y. 10013 / Phone: (212) 824-2000 / Fax: (212) 268- URL: www.brouillard.com 8454 / URL: www.bc-p.com Campaign Palace BrandBuzz Notes: Campaign Palace, founded in Melbourne in 1970, is a creative ad Agency totals agency that draws most of its billings from its Sydney office established Employees 2004 2003 % chg in the late 1970s. A big growth area for the agency is e-commerce. U.S...... 50 NA NA Top Executive: Reg Bryson, CEO Notes: BrandBuzz was spun out of Y&R in 2004. The agency, still Headquarters: Campaign Palace / 150 William St., Woolloomooloo, owned by WPP Group, in March 2005 won the $70 million LG Sydney, Australia NSW 2011 / Phone: 61-2-9368-5000 / Fax: 61-2- Electronics account for North America which lead the agency to estab- 9357-3231 / URL: www.thecampaignpalace.com.au lish offices in Mexico City and Toronto. BrandBuzz has 50 employees. The agency was founded as an alternative to Y&R’s traditional menu in Cole & Weber/Red Cell* 2000. The shop now has its own media, planning and creative depart- Agency totals ments. Outside vendors handled TV production. BrandBuzz once Revenue ($ in millions) 2004 2003 % chg shared a number of accounts with Y&R, but only Cadbury Schweppes U.S...... $12.4 $11.0 12.7 remains a shared account. Rick Eiserman became CEO following the Employees 2004 2003 % chg departure of John Partilla from that position in May 2004. Mr. Partilla U.S...... 76 NA NA became president of global marketing solutions group at Time Warner. Notes: Top Executive: Rick Eiserman, CEO Cole & Weber/Red Cell, founded in 1931, has been a member Headquarters: BrandBuzz / 285 Madison Ave., 22nd Fl., New York, of the Red Cell network since 2001. Top Executive: N.Y. 10017 / Phone: (212) 210-3879 / Fax: (212) 880-7551 / URL: Michael Doherty, pres & sr ptnr www.brandbuzz.com Headquarters: Cole & Weber/Red Cell / 308 Occidental Ave. S., Seattle, Wash. 98104 / Phone: 206-447-9595 / Fax: 206-233-0178 / URL: www.cwredcell.com Bravo Group* Agency totals Revenue ($ in millions) 2004 2003 % chg Dentsu, Young & Rubicam Partnerships U.S...... $37.5 $31.8 18.0 Notes: Dentsu, Young & Rubicam Partnerships, 65% owned by Young Employees 2004 2003 % chg & Rubicam and the rest by Dentsu, serves multinational and local U.S...... 212 209 1.4 clients through offices in 23 cities in 13 Asian countries. The 11 offices Notes: Bravo Group is both the name of an agency and an umbrella of Dentsu Y&R that were majority-owned by Y&R were given the lone holding for a multicultural group within WPP that includes the epony- Y&R moniker in 2004. In Tokyo, the joint venture Dentsu Y&R shop, mous agency itself, Mosaica and Mendoz Dillon Asociados, all Hispanic, 51% owned by Dentsu, remained Dentsu Y&R. and Kang & Lee, Asian-American. The Bravo numbers in this report are Top Executive: Saburo Kano, pres an aggregate of the three Hispanic shops. In January 2005, Gary Bassell Headquarters: Dentsu, Young & Rubicam Partnerships / 1-11-1 became chairman-CEO of Bravo Group, replacing Daisy Exposito-Ulla, Marunouchi Chiyoda- ku, Tokyo, Japan 100-6209 / Phone: 81-3-5219- who resigned as chairperson and CEO two months earlier. Ms. 9111 / Fax: 81-3-5219-9222 / URL: www.dyr.co.jp Exposito-Ulla had been with Bravo for 23 years. Mr. Bassell was president of La Comunidad, Miami, an independent Hispanic agency. Food Group Top Executive: Gary Bassell, chmn & CEO Agency totals Headquarters: Bravo Group / 20 Cooper Square, New York, N.Y. Employees 2004 2003 % chg 10003 / Phone: (212) 780-5800 / Fax: (212) 780-0602 / URL: www.the- U.S...... 64 NA NA bravogroupyr.com Top Executive: Robert Hager, CEO Headquarters: An asterisk (*) indicates figures are Ad Age estimates. Food Group / 14497 N. Dale Mabry, Ste. 220, Tampa, Fla. 33618 / Phone: (813) 933-0683 / Fax: (813) 932-1232 / URL: www.thefoodgroup.com May 2, 2005 | Advertising Age |52 Special Report AGENCY PROFILES SUPPLEMENT

Grey Worldwide* as co-president (with Rosemarie Ryan). Mr. Montague, who left Agency totals Wieden & Kennedy’s New York office as co-executive creative director, Revenue ($ in millions) 2004 2003 % chg succeeded Michael J. Campbell as chief creative director. Craig Davis Worldwide ...... $603.1 $541.5 11.4 became JWT’s global chief creative officer, a new post, in January 2005. U.S...... $231.9 $224.0 3.5 He was formerly chief creative officer of JWT’s Europe, Middle East Non-U.S...... $371.2 $317.5 16.9 and Africa operations based in London. Peter Schweitzer retired as Notes: Grey Worldwide includes the Grey shops in New York, Los chairman the end of 2004 after a 30-year career at JWT, the last year as Angeles and San Francisco, and an international network in 83 coun- chairman. He was succeeded by Bob Jeffrey, global CEO. tries. Grey remains an autonomous network under WPP. Tim Mellors Top Executive: Bob Jeffrey, CEO-ww was named to the newly created position of president, chief creative Headquarters: JWT / 466 Lexington Ave., New York, N.Y. 10017 / officer of Grey North America in June 2004. Grey Worldwide in Phone: (212) 210- 7000 / Fax: (212) 210-7770 / URL: www.jwt.com August 2004 hired the Martin Agency’s Chris Shumaker to become executive VP, director of development for its North American opera- JWT Specialized Communications* tions. After the announced sale of Grey Global, Steven Blamer left the Agency totals company as CEO North America to become president-CEO of Foote Revenue ($ in millions) 2004 2003 % chg Cone & Belding Worldwide in January 2005. The agency cut its San U.S...... $48.1 $42.6 12.9 Francisco staff by 20 people (15%) in January 2005 following its elim- Notes: JWT Specialized Communications is a diversified marketing ination from the Sun Microsystem account which it was defending. and employment agency. The company has 23 U.S. offices and four Grey has been a Procter & Gamble agency for 44 years. overseas shops in Toronto, London, Singapore and Sydney. Top Executive: Tim Mellors, pres & CCO Top Executive: Tim Gibbon, pres & CEO Headquarters: Grey Worldwide / 777 Third Ave., New York, N.Y. Headquarters: JWT Specialized Communications / 5200 W. Century 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1495 / URL: Blvd., Los Angeles, Calif. 90045 / Phone: (310) 665-8700 / Fax: (312) www.grey.com 216-1429 / URL: www.jwtworks.com

JWT* JWT Technology Agency totals Agency totals Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $1,324.9 $1,119.2 18.4 U.S...... $10.8 NA NA U.S...... $476.5 $410.8 16.0 Employees 2004 2003 % chg Non-U.S...... $848.4 $708.4 19.8 U.S...... 75 NA NA Notes: JWT includes the U.S. agency brand and global network of the Notes: JWT Technology, dually-based in Atlanta and San Jose, Calif., same name. The agency rebranded itself from J. Walter Thompson Co. was created in early 2004 by combining JWT Technology in January 2005, replacing a name it had carried for 127 years. The Communications Group, San Jose, with DWP/Bates Technology, an change reflects the agency’s desire to disassociate itself from just the agency formerly part of Bates USA. Bates was part of Cordiant creative traditional advertising the name supposedly represents. The Communications Group, bought by WPP in August 2003. Clients of agency was founded in 1878 by James Walter Thompson, who bought the agency are from industries including software, hardware, Internet, Carlton & Smith and gave it its eponymous name. Mr. Thompson had telecommunications, microelectronics and consumer technology prod- worked for the agency, founded in 1864, that specialized in buying and ucts. selling space in religious journals. JWT in May 2004 became the lead Top Executive: Ridge White, CEO agency of the $600 million HSBC business won by parent WPP in a Headquarters: JWT Technology / 1 Ravinia Dr., Atlanta, Ga. 30346 / shootout with other holding companies. In its winning bid, WPP put Phone: (770) 668-5700 / Fax: (770) 668-5707 together a package of agencies that included Bates Asia, Batey/Red Cell, the Red Cell network, 141 Worldwide, Landor (corporate identity) and Kang & Lee* Agency totals RMG:Connect, its international customer relationship marketing divi- Revenue ($ in millions) 2004 2003 % chg sion. In January 2005 JWT expanded RMG:Connect by opening offices U.S...... $9.4 $7.7 22.1 in Asia-Pacific, Latin America and North America to add to current Employees 2004 2003 % chg offices in Europe, the Middle East and Africa. The umbrella group JWT U.S...... 60 50 20.0 West was instituted in May 2004 for JWT Los Angeles and JWT San Notes: Kang & Lee is an agency focusing on Asian-American adver- Francisco. In the reorganization, Mike Mazza came over from Publicis tising. Founded as AMKO Advertising in 1985 by Eliot Kang, the & Hal Riney to be executive creative director of JWT West, based in agency changed its name to Kang & Lee in 1994. It was acquired by San Francisco. He had been group creative director at Riney. JWT Young & Rubicam in 1998 and subsequently by WPP in its purchase of agreed to buy 30% of Guangzhou Newsun Insight Advertising Co. in Y&R in 2001. It is a part of the Bravo collection of multicultural agen- September 2004. The Chinese advertising and marketing communica- cies within Young & Rubicam. The agency has offices in New York and tions agency, known as Newsun, was founded in 2002 and employs 115 Pasadena, Calif. people. It had revenue of $1.9 million in 2003. Ty Montague in Top Executive: Cynthia Park, exec VP & mg ptnr November 2004 became chief creative officer of JWT New York as well Headquarters: Kang & Lee / 20 Cooper Square, 4th Fl., New York, An asterisk (*) indicates figures are Ad Age estimates. N.Y. 10003 / Phone: (212) 375-8111 / Fax: (212) 375-8215 / URL: www.kanglee.com May 2, 2005 | Advertising Age |53 Special Report AGENCY PROFILES SUPPLEMENT

MEMAC Ogilvy* Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309 Agency totals W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) Revenue ($ in millions) 2004 2003 % chg 237-5123 / URL: www.ogilvy.com Worldwide ...... $23.0 $19.0 21.1 Non-U.S...... $23.0 $19.0 21.1 Red Cell* Notes: MEMAC Ogilvy (Middle East Marketing & Communications) Agency totals is a nine-agency network in the Middle East and North Africa 40% Revenue ($ in millions) 2004 2003 % chg owned by O&M. Ogilvy purchased 20% in 1998 and followed up with Worldwide ...... $125.0 $90.3 38.4 another 20% in 2002. MEMAC Ogilvy’s CEO Edmond Moutran was U.S...... $42.6 $35.3 20.7 voted “man of the year” by Arabad magazine, which noted he was one Non-U.S...... $82.4 $55.0 49.8 of the first Lebanese advertising professionals to work in the Gulf. He Notes: Red Cell, based in London, is an international network of shops started MEMAC in 1984 in Bahrain with Sheikh Mohammed Bin which includes two U.S. agencies, Berlin Cameron/Red Cell and Cole & Abdulla Al Khalifa. Weber/Red Cell, Asia-Pacific network Batey/Red Cell and numerous Top Executive: Edmond Moutran, chmn & CEO shops throughout Europe. In all, Red Cell has 29 offices structured to Headquarters: MEMAC Ogilvy / 5th Fl., Al Fateh Bldg., Al Khalifa encircle hubs in New York, Paris, London, Milan, Oslo and Singapore. Ave., Manama, Bahrain / Phone: 973-17-226-244 / Fax: 973-17-223-266 In 2004, Red Cell merged its two Paris offices: Steak/Red Cell and Les Ouvriers du Paradis/Red Cell. Amanda Walsh was named CEO of Red Mosaica* Cell/European in May 2004, replacing Lee Daley, who also was chief Agency totals strategy officer. She came from Walsh Trott Chick Smith, a London Employees 2004 2003 % chg agency she helped found in 1995. Red Cell gained a number of offices U.S...... 11 11 0.0 in the dismantling of Bates Worldwide by Red Cell’s parent, WPP Notes: Mosaica is a multicultural shop with a Hispanic focus. It is part Group, which bought Bates’ parent, Cordiant Communications Group, of Bravo Group, the multicultural holding (not the agency of the same in August 2003. The U.K. offices of Bates Worldwide were split between name) within Young & Rubicam. Red Cell and JWT, and Red Cell got 15 Bates offices in Scandinavia, the Top Executive: Fernando Fernandez, gm Netherlands, Belgium, Austria and Eastern Europe. Headquarters: Mosaica / 20 Cooper Square, 4th Fl., New York, N.Y. Top Executives: Andy Berlin, CEO; Amanda Walsch, CEO-Red Cell 10003 / Phone: (212) 780-5900 / Fax: (212) 780-5959 / URL: Europe Headquarters: Red Cell / Kent House, 5th Fl., 14-17 Market Place, Ogilvy & Mather Worldwide* Great Titchfield St., London, United Kingdom W1W 8AJ / Phone: 44- 20-7824-7890 / Fax: 44-20-7824-7891 / URL: www.redcellnetwork.com Agency totals Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $752.6 $659.0 14.2 Roman Brandgroup U.S...... $249.3 $221.0 12.8 Agency totals Non-U.S...... $503.3 $438.0 14.9 Employees 2004 2003 % chg Notes: Ogilvy & Mather Worldwide includes the Ogilvy & Mather U.S...... 63 NA NA U.S. brand and the agency’s multinational network, including 40%- Notes: Roman Brandgroup was the former Bates Midwest, owned MEMAC Ogilvy, its Middle East network. Ogilvy, which has Indianapolis, and part of Bates Worldwide that was bought by WPP 497 offices in 125 countries, is affiliated with marketing services agency Group, London, when it purchased Cordiant Communications Group in 141 Worldwide, gained in WPP’s acquisition of Cordiant 2003. Roman operates as a division of JWT within WPP. Dan Roman, Communications Group in 2003. WPP’s mOne Worldwide, part of chairman, continues in that post. JWT absorbed a number of Bates USA Ogilvy, in February 2005 started mSearch North America, a search- employees. engine marketing unit with Stuart Bogaty as CEO. He had been senior Top Executive: Dan Roman, chmn partner and managing director of mOne, New York. mOne is WPP’s Headquarters: Roman Brandgroup / 117 E. Washington St., digital and direct media network. Units like mSearch are popping up Indianapolis, Ind. 46204 / Phone: (317) 686-7800 / Fax: (317) 686-7860 because of the growth in paid search-engine advertising which was 40.5% of $9.5 billion in online ad spending in 2004, according to mar- SicolaMartin* ket research firm eMarketer. This February, a jury found former O&M Agency totals executives Shona Seifert and Thomas Early guilty of plotting to over- Revenue ($ in millions) 2004 2003 % chg bill the Office of National Drug Control Policy to cover a shortfall of $3 U.S...... $8.1 $7.2 12.5 million revenue on the account. Ogilvy was not a party to the case. The Employees 2004 2003 % chg agency voluntarily reported discrepancies in the government account U.S...... 31 42 -26.2 in 2000 and settled with the Justice Department in February 2002 by Notes: SicolaMartin, headquartered in Austin, Tex., and with a shop in paying $1.8 million. O&M in June 2004 purchased 51% of Fujian San Francisco, specializes in marketing consulting and advertising for Effort, the largest independent agency in Fuzhou, capital of the eastern leading technology companies. It was purchased in April 2001 by Young Chinese province of Fujian, and renamed the shop Effort Ogilvy. & Rubicam and remains part of the Y&R network. The agency had sub- Ogilvy has integrated its services to provide what it calls 360 Degree stantial hi-tech wins in 2003, led by Motorola Semiconductor business, Brand Stewardship, a holistic look at communications that uses the necessary elements of each marketing discipline to build a brand. An asterisk (*) indicates figures are Ad Age estimates. Top Executive: Shelly Lazarus, chmn & CEO-ww May 2, 2005 | Advertising Age |54 Special Report AGENCY PROFILES SUPPLEMENT that began to show on its books in 2004. The agency was founded in Y&R* 1985 by Tom Sicola and Steve Martin. Agency totals Top Executive: Tom Sicola, CEO Revenue ($ in millions) 2004 2003 % chg Headquarters: SicolaMartin / 701 Brazos St., Ste. 1100, Austin, Texas Worldwide ...... $497.0 $462.1 7.6 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www.sico- U.S...... $192.5 $194.2 -0.9 lamartin.com Non-U.S...... $304.5 $267.9 13.7 Notes: Y&R’s U.S. brand and the Y&R international network are part Team/Y&R Middle East of holding company Young & Rubicam Brands, itself owned by WPP Agency totals Group. Young & Rubicam Brands also includes Sudler & Hennessey, Employees 2004 2003 % chg Burson-Marsteller, Cohn & Wolfe, Robinson Lerer & Montgomery, International ...... 448 NA NA Wunderman, Kang & Lee, Bravo, Knowledge Base Marketing, Landor Notes: Team/Y&R, 25% owned by Young & Rubicam, is centrally run Associates, SicolaMartin and Dentsu Y&R (65% owned, with Dentsu out of Dubai. Team/Y&R is owned by The Holding Group. owning the rest). Ann Fudge in late April 2005 relinquished her title as Top Executive: Talal el Makdessi, pres & CEO chairman & CEO of ad network Y&R, while keeping her title as chair- Headquarters: Team/Y&R Middle East / 1st Fl. Century Plaza, man & CEO of Young & Rubicam Brands, its parent. She is leading the Jumeirah Beach Rd., Dubai, United Arab Emirates / Phone: 971-4 344- search for her replacement at the troubled ad network. Ms. Fudge was 5444 / Fax: 971-4-349-6636 / URL: www.teamyr.com in the second year of a three-year contract, ending May 2006. Ms. Fudge came to Y&R from marketing positions at Kraft Foods and TMI/JWT General Mills. Y&R has lost Sony Electronics, Burger King, Ford Motor Co.’s Jaguar and Computer Associates International since she arrived. Agency totals The flagship New York office laid off 45 people from its 350-person Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. It staff this January. Y&R in April named Massimo Costa to succeed is 51% owned by JWT. William Eccleshare as chairman & CEO of Y&R’s European, Middle Top Executive: Roy Haddad, chmn & CEO Eastern and African operations. Mr. Costa headed the Y&R office in Headquarters: TMI/JWT / JWT Mena, 47 Patriarch Howeiyek, PO Italy. Mr. Eccleshare was hired away several days earlier by BBDO Box 11-3093, Beirut, / Phone: (961) 197-3030 / Fax: (961) 197-2929 Worldwide to be its chairman & CEO of European, Middle Eastern and African operations. Y&R in July 2004 restructured by creating a shared UniWorld Group bottom line for its six North American offices, shops previously oper- Agency totals ated as separate companies. The CEO posts at the six North American Revenue ($ in millions) 2004 2003 % chg operations (Chicago, Detroit, Irvine, Calif., New York, San Francisco U.S...... $20.6 $20.1 2.5 and Toronto) were eliminated and the geographic heads renamed North Employees 2004 2003 % chg American managing partners—roles assumed by Kary McIlwain in U.S...... 117 114 2.6 Chicago, Don Williams in Detroit, David Murphy in Irvine, Penny Notes: UniWorld Group is a multicultural communications group that Baldwin in San Francisco, Chris Jordan in Toronto and new-hiree Mary specializes in African-American consumers. It has offices in New York Maroun in New York. Ms. Maroun is a veteran of TBWA/Chiat/Day and Washington. WPP acquired 49% of the agency in June 2000. Byron and Grey South Africa. The intent was to bring cooperation among Lewis, chairman & CEO, continues to own 51%. agencies. The streamlining also brought with it several executive Top Executive: Kenneth W. Gilbert, pres & chief operating officer. changes, including naming Michael Patti, CEO of Y&R New York and Headquarters: UniWorld Group / 100 Ave. of the Americas, New worldwide creative director, vice chairman of Y&R. Ms. Fudge created a York, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 219-6395 / URL: team, dubbed Catalyst Team, of five Y&R executives to work with all www.uniworldgroup.com Y&R clients, offering business ideas that go well beyond the traditional 30-second ad. BrandBuzz was spun out of Y&R in 2004. Y&R WING Latino* launched in May 2004 a gaming unit, Bounce Interactive Gaming (BIG), to get more videogames exposure for clients. Y&R said in May Agency totals 2004 it would open a Seattle office to handle CRM business for Revenue ($ in millions) 2004 2003 % chg Microsoft Corp., won in early 2004 when the marketer split its nearly U.S...... $9.6 $9.1 5.5 $400 million customer relationship management account between Y&R Notes: Wing Latino Group brings into one shop the Grey units creat- and Interpublic’s MRM Partners. The 11 offices of Dentsu Y&R that ing campaigns to reach Spanish-speaking consumers in the U.S., Puerto were majority owned by Y&R were given the lone Y&R moniker in Rico and Latin America. It has offices in New York, Los Angeles and 2004. In Tokyo, the joint Dentsu Y&R shop 51% owned by Dentsu, San Juan. remained Dentsu Y&R. Y&R’s executive creative director Ann Hayden Top Executive: Jackie Bird, pres & CEO was hired by Saatchi & Saatchi to shore up the General Mills business. Headquarters: WING Latino / 114 Fifth Ave., 11th Fl., New York, Saatchi lost its Big G account group when it walked out en masse in N.Y. 10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL: February 2005 and was subsequently hired by Interpublic. www.winglatino.com Top Executive: Ann Fudge, chmn & CEO-Young & Rubicam Brands Headquarters: An asterisk (*) indicates figures are Ad Age estimates. Y&R / 285 Madison Ave., New York, N.Y. 10017 / Phone: (212) 210- 3000 / Fax: (212) 490-9073 / URL: www.yr.com May 2, 2005 | Advertising Age |55 Special Report AGENCY PROFILES SUPPLEMENT INTEGRATED MARKETING AGENCIES Top Executive: Jean Mojo, pres & CEO Headquarters: Einson Freeman / 10 Mountain View Rd., Upper WPP Marketing Services* Saddle River, N.J. 07458 / Phone: (201) 760-8600 / Fax: (201) 760-0479/ Including the holdings of WPP Group and Grey Global Group URL: www.einsonfreeman.com Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $1,456.2 $1,289.5 12.9 Fitch U.S...... $670.7 $612.0 9.6 Agency totals Non-U.S...... $785.5 $677.6 15.9 Employees 2004 2003 % chg Notes: WPP Marketing Services is an Ad Age construct and represents U.S...... 500 NA NA the estimated totals of WPP’s marketing services operations. Notes: Fitch is a design consultancy involved in brand consulting and communications, interactive, live events, packaging and product devel- 141 Worldwide* opment. The company came into the WPP fold through WPP’s acquisi- Agency totals tion of Cordiant Communications Group at mid-year 2003. 2004 2003 Revenue ($ in millions) % chg Top Executive: Rodney Fitch, chmn & founder $201.8 $175.0 15.3 Worldwide ...... Headquarters: Fitch / 1266 Manning Pkwy., Powell, Ohio 43065 / $26.3 $25.0 5.2 U.S...... Phone: (614) 885- 3453 / Fax: (614) 885-4289 / URL: www.fitchww.com Non-U.S...... $175.5 $150.0 17.0 Notes: 141 Worldwide, an agency network with 91 offices in 57 countries, is a marketing services network involved in direct marketing, Grey Direct* Agency totals CRM, promotional marketing, interactive solutions, sports and enter- Revenue ($ in millions) 2004 2003 % chg tainment marketing, field marketing and PR media broadcasting. It was Worldwide ...... $161.1 $141.6 13.8 purchased by WPP in August 2003 when WPP bought 141’s former U.S...... $59.2 $55.0 7.6 parent, Cordiant Communications Group. It is affiliated with Ogilvy & Non-U.S...... $101.9 $86.6 17.7 Mather Worldwide. More than 60% of its revenue comes from multi- Notes: national clients. 141’s Asian offices as well as those of 141XM, an inter- Grey Direct is a marketing services agency. Top Executive: nal interactive shop, work with Bates Asia, established as a separate net- Lawrence Kimmel, chmn & CEO Headquarters: work by WPP after WPP siphoned off the rest of Bates Worldwide to Grey Direct / 777 Third Ave., New York, N.Y. 10017 / its various networks. Jeffrey Yu is president of 141 Asia as well as Phone: (212) 537-3700 / Fax: (212) 537-3777 / URL: www.greydirect.com regional president of Bates Asia. 141 Worldwide acquired the U.S. operations of K&L Field Marketing, New York, and the U.K. and Japan units Grey Interactive Worldwide* of Tarantula International, London, in 2004. Founded in 1990, K&L Agency totals Field Marketing focuses on retail services, product demonstrations and Revenue ($ in millions) 2004 2003 % chg local marketing solutions out of 15 service office locations, including Worldwide ...... $121.8 $109.1 11.6 New York City, Los Angeles, Chicago, San Francisco, Dallas, Miami, U.S...... $68.8 $64.1 7.3 Atlanta and Toronto. Non-U.S...... $53.0 $45.0 17.8 Top Executive: Rick Roth, CEO Notes: Grey Interactive Worldwide is Grey’s brand for its multiple Headquarters: 141 Worldwide / 350 W. Mart Center Dr., Chicago, Ill. interactive offerings. 60654 / Phone: (312) 527-3900 / Fax: (312) 527-3327 / URL: Top Executive: Norm Lehoullier, mg dir www.141worldwide.com Headquarters: Grey Interactive Worldwide / 111 Fifth Ave., 6th Fl., New York, N.Y. 10003 / Phone: (212) 420-5100 / Fax: (212) 420-5151 / Brierley & Partners URL: www.greyinteractive.com Notes: Brierley, a direct marketing agency focusing on relationship management programs, is 20.1% owned by WPP. Brierley has offices in G2 Worldwide Dallas, Los Angeles, London and Frankfurt. Notes: G2 is a design and branding specialist with 42 offices in 39 countries. Top Executive: Harold Brierley, chmn & CEO Its branding disciplines include strategy and development, 2D and 3D design, Headquarters: Brierley & Partners / 8401 N. Central Expressway, Ste. packaging, retail communications and environmental branding. 1000, LB 37, Dallas, Texas 75225-4403 / Phone: (214) 760-8700 / Fax: Top Executive: Steven Gilliat, pres (214) 743-5511 / URL: www.brierley.com Headquarters: G2 Worldwide / 747 Third Ave., 2nd Fl., New York, N.Y. 10017 / Phone: (212) 616-9000 / Fax: (212) 616-9090 / URL: Einson Freeman* www.G2.com Agency totals Revenue ($ in millions) 2004 2003 % chg J. Brown* Worldwide ...... $20.2 $18.3 10.4 Agency totals U.S...... $9.6 $9.1 5.5 Revenue ($ in millions) 2004 2003 % chg Non-U.S...... $10.6 $9.2 15.2 U.S...... $22.3 $21.8 2.3 Employees 2004 2003 % chg Notes: J. Brown is the new name for co-marketing agency J. Brown/LMC Worldwide ...... 25 25 0.0 Group and Crosscut, a retail sales force management unit of Dallas-based U.S...... 25 25 0.0 Crossmark that was merged into the Grey Global operation in January 2004. Notes: Einson Freeman is a sales promotion shop. The joint venture serves as the Dallas office of J. Brown.. May 2, 2005 | Advertising Age |56 Special Report AGENCY PROFILES SUPPLEMENT

Top Executive: Tim Dorgan, CEO Notes: RMG:Connect was formed in 2002 in the merging of RMG and Headquarters: J. Brown / 1010 Washington Blvd., 8th Fl., Stamford, JWT Connect. The 25 global network offices handle CRM for JWT. Conn. 06901 / Phone: (203) 352-0600 / Fax: (203) 352-0798 / URL: Top Executive: Jonathan Harman, CEO www.jbrown.com Headquarters: RMG:Connect / 1 Knightsbridge Green, London, United Kingdom SW1X 7NW / Phone: 44-20-7656-7310 / Fax: 44-20-7656-7390 / Landor Associates URL: www.rmgconnect.com Notes: Landor is a branding and corporate identity agency. U.S. Headquarters: RMG:Connect / 466 Lexington Ave., New York, Top Executive: Craig Branigan, chmn & CEO N.Y. 10017 / Phone: (212) 210-7000 / Fax: (212) 210-7770 Headquarters: Landor Associates / 1001 Front St., San Francisco, Calif. 94111-1424 / Phone: (415) 365-1700 / Fax: (415) 365-3190 / RTC Relationship Marketing* URL: www.sfo.landor.com Agency totals Revenue ($ in millions) 2004 2003 % chg U.S...... $15.5 $14.0 10.7 Marsteller Notes: RTC Relationship Marketing is a direct marketing agency Agency totals whose foci are pharmaceutical marketing to consumers, business-to- Employees 2004 2003 % chg business telecommunications marketing, and marketing to new mothers U.S...... 65 65 0.0 and the mature market. RTC is part of WPP’s marketing services group. Top Executive: Andrew Nibley, chmn Top Executive: Becky Chidester, pres & CEO Headquarters: Marsteller / 230 Park Ave. South, New York, N.Y. Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson 10003 / Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL: St., NW, Ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 / www.marsteller.com Fax: (202) 424-7900 / URL: www.rtcrm.com

OgilvyInteractive VML* Notes: OgilvyInteractive, with 42 offices in 39 countries, is the name Agency totals of the interactive operations of Ogilvy & Mather Worldwide. Ogilvy Revenue ($ in millions) 2004 2003 % chg created Digital Innovation Group in early 2005 to handle technological U.S...... $30.5 $27.5 10.9 advertising, such as for broadband, digital out-of-home and gaming. Employees 2004 2003 % chg OgilvyInteractive has 1,100 employees worldwide and is a wholly U.S...... 202 189 6.9 owned subsidiary of direct-marketing group OgilvyOne Worldwide. Notes: VML (Valentine-McCormick-Ligibel) is a marketing communications Top Executive: Brian Fetherstonhaugh, chmn & CEO-ww agency that draws most of its revenue from interactive. Besides its Kansas City (OgilvyOne) headquarters, the agency has offices in Dallas, New York, Jacksonville, Fla., and Headquarters: OgilvyInteractive / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) 237-5123 / White Salmon, Wash. WPP acquired VML in June 2001. Top Executive: URL: www.ogilvy.com Matt Anthony, CEO Headquarters: VML / 250 Richards Rd., Kansas City, Mo. 64116 / Phone: (816) 283- 0700 / Fax: (816) 283-0954 / URL: www.vml.com OgilvyOne Worldwide* Agency totals Revenue ($ in millions) 2004 2003 % chg Wunderman* Worldwide ...... $384.8 $342.3 12.4 Agency totals 2004 2003 U.S...... $219.0 $195.5 12.0 Revenue ($ in millions) % chg $435.2 $380.0 14.5 Non-U.S...... $165.8 $146.8 12.9 Worldwide ...... $166.6 $150.0 11.1 Notes: OgilvyOne is a customer relationship management (CRM) and interac- U.S...... $268.6 $230.0 16.8 tive marketing agency with 115 offices in 56 countries. It includes A. Eicoff & Co., Non-U.S...... a Chicago-based agency focused on direct- response TV, and OgilvyInteractive Notes: Wunderman is a direct marketing agency that includes KnowledgeBase (42 offices in 39 countries). OgilvyOne earlier this year opened its first office in Marketing, which combines consumer and business data with analytical service, San Francisco after it won an assignment from Yahoo!,based in Sunnyvale, Calif. data processing and CRM solutions, and Wunderman Media, a volume buyer of Brian Fetherstonhaugh became worldwide chairman & CEO this year, replacing direct response advertising in the U.S. that was merged with Mediaedge:cia in Reimer Thedens. June 2003 to foster channel-neutral media planning and buying. KnowledgeBase Top Executive: Brian Fetherstonhaugh, chmn & CEO-ww Marketing in March 2005 acquired Fortelligent, a Boston-based developer of Headquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W. mathematical and statistical software that predicts consumer behavior. Founded 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) in 2001, Fortelligent employs 17 and had revenue of $4.6 million for 2004. 237-5123 / URL: www.ogilvy.com Wunderman has 76 offices in 36 countries. Lester Wunderman, founder,remains chairman-emeritus. RMG:Connect* Top Executive: Daniel Morel, chmn & CEO Headquarters: Wunderman / 285 Madison Ave., New York, N.Y. Agency totals 10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: www.wun- Revenue ($ in millions) 2004 2003 % chg derman.com Worldwide ...... $63.0 $60.0 5.0 $53.0 $50.0 6.0 U.S...... An asterisk (*) indicates figures are Ad Age estimates. Non-U.S...... $10.0 $10.0 0.0 May 2, 2005 | Advertising Age |57 Special Report AGENCY PROFILES SUPPLEMENT HEALTHCARE AGENCIES Notes: Sudler & Hennessey is a network of medical agencies. Besides S&H the agency, the network includes IntraMed Education Group, WPP Healthcare* Avenue-e Health Strategies, Sentrix Health, Precept Medical Including the holdings of WPP Group and Grey Global Group Communications and HealthAnswers. Revenue ($ in millions) 2004 2003 % chg Top Executive: Jed Beitler, chmn & CEO Worldwide ...... $578.7 $510.4 13.4 Headquarters: Sudler & Hennessey / 230 Park Ave. South, New York, U.S...... $377.8 $343.7 9.9 N.Y. 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6933 / URL: Non-U.S...... $200.9 $166.7 20.5 www.sudler.com Notes: WPP Healthcare is an Ad Age construct and represents the estimated totals of WPP’s healthcare operations. MEDIA SPECIALIST AGENCIES CommonHealth* MediaCom* Notes: CommonHealth is a healthcare agency with 12 operating units. Agency totals The agency houses several joint ventures with other WPP Group com- Revenue ($ in millions) 2004 2003 % chg panies, among them EinsonHealth (experiential marketing), Enterprise Worldwide ...... $288.8 $251.9 14.6 IG Health (branding and identity specialists), MD/Salud (Hispanic U.S...... $109.7 $99.6 10.1 healthcare marketing with Mendoza Dillon & Asociados) and Shire Non-U.S...... $179.1 $152.3 17.6 Health New York (PR). It has partnerships with other WPP-affiliated Employees 2004 2003 % chg companies: Media Marketing Solutions (media specialists), MBC Worldwide ...... 2,835 2,835 0.0 (interactive services), PDI (contract sales and outsourced marketing), U.S...... 485 435 11.5 Pedagogue Solutions (e-learning software), and Softwatch (relationship Non-U.S...... 2,350 2,400 -2.1 marketing). CommonHealth in early January 2005 opened Altum, a Notes: MediaCom is the unbundled media specialist company of Grey Parsippany, N.J.-based healthcare advertising and promotion shop. Worldwide. The unit also includes Beyond Interactive. In the U.S., it Top Executive: Matt Giegerich, pres & CEO operates out of four offices: New York, Los Angeles, San Francisco and Headquarters: CommonHealth / 30 Lanidex Plaza West, Parsippany, N.J. 07054 / Phone: (973) 884-2200 / Fax: (973) 884-2487 / URL: Burbank, Calif. Revenues are estimates based on projected billings from www.commonhealth.com Recma. Top Executives: Alexander Schmidt-Vogel, CEO-ww; Stephen Allen, vice chmn-ww Grey Healthcare Group* Headquarters: MediaCom / 777 Third Ave., New York, NY 10017 / Notes: Grey Healthcare Group is a consolidation of 10 companies in Phone: (212) 546- 2100 / Fax: (212) 508-4387 / URL: www.media- 42 offices in 16 countries handling a range of medical services includ- com.com ing branding, medical education, DTC, direct-to-patient communications, e-marketing and consumer heathcare research. Top Executive: Lynn O’Connor Vos, CEO Mediaedge:cia* Headquarters: Grey Healthcare Group / 114 Fifth Ave., New York, Agency totals N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL: Revenue ($ in millions) 2004 2003 % chg www.ghgroup.com Worldwide ...... $391.4 $337.1 16.1 U.S...... $159.3 $140.4 13.5 Ogilvy Healthworld* Non-U.S...... $232.1 $196.7 18.0 Notes: WPP in early 2005 merged Healthworld Communications Employees 2004 2003 % chg Group (from its Cordiant Communications acquisition) with Ogilvy Worldwide ...... 800 750 6.7 Healthcare to form Ogilvy Healthworld. Steve Girgenti from U.S...... 800 750 6.7 Healthworld is the global CEO of the combo and Michael Guarini from Notes: Mediaedge:cia is the merger of Media Edge, the media special- Ogilvy Healthcare is managing director. Ogilvy Healthworld is a multi- ist company that came with WPP Group’s acquisition of Young & disciplined agency whose services include advertising, clinical trial Rubicam, and CIA, the media unit of Tempus Group, the latter pur- recruitment, marketing, medical education and PR in 30 markets chased by WPP in 2001. Mediaedge:cia and sister media company, around the world. In May 2004, Healthworld acquired 70% of NZP, a MindShare Worldwide, are part of GroupM at WPP, but remain distinct leading healthcare agency in the Netherlands. companies. Revenues are estimates based on projected billings from Top Executive: Steven Girgenti, chmn & CEO Recma. Headquarters: Ogilvy Healthworld / 100 Ave. of the Americas, New Top Executive: Charles Courtier, exec chmn-ww &, CEO-North York, N.Y. 10013 / Phone: (212) 625-4000 / Fax: (212) 966-7755 / URL: America www.healthworld.com Headquarters: Mediaedge:cia /1 Paris Garden, London, United Kingdom SE1 8NU / Phone: 44-20-7803-2000 / Fax: 44-20-7803-2094 / Sudler & Hennessey* URL: www.mediaedgecia.com Agency totals U.S. Headquarters: Mediaedge:cia /825 7th Ave., New York, N.Y. Employees 2004 2003 % chg 10019 / Phone: (212) 474-0000 / Fax: (212) 474-0020 Worldwide ...... 791 801 -1.2 322 327 -1.5 U.S...... An asterisk (*) indicates figures are Ad Age estimates. Non-U.S...... 469 474 -1.1 May 2, 2005 | Advertising Age |58 Special Report AGENCY PROFILES SUPPLEMENT

MindShare Worldwide* Hill & Knowlton Agency totals Notes: Hill & Knowlton is a PR agency with international coverage. Revenue ($ in millions) 2004 2003 % chg Top Executive: Paul Taaffe, chmn & CEO Worldwide ...... $467.6 $398.0 17.5 Headquarters: Hill & Knowlton / 466 Lexington Ave., 3rd Fl., New U.S...... $222.1 $186.0 19.4 York, N.Y. 10017 / Phone: (212) 885-0400 / Fax: (212) 885-0570 / URL: Non-U.S...... $245.5 $212.0 15.8 www.hillandknowlton.com Employees 2004 2003 % chg Worldwide ...... 4,000 3,400 17.6 Ogilvy Public Relations Worldwide U.S...... 950 910 4.4 Notes: Ogilvy is a PR agency with 59 global offices. Non-U.S...... 3,050 2,490 22.5 Top Executive: Marsha Silverman, CEO Notes: MindShare Worldwide became the worldwide media specialist Headquarters: Ogilvy Public Relations Worldwide / 909 Third Ave., provider of JWT and Ogilvy & Mather Worldwide in 2000. Revenues New York, N.Y. / Phone: (212) 880-5200 / Fax: (212) 370-4636 / URL: are estimates based on projected billings from Recma. www.ogilvypr.com Top Executive: Irwin Gotlieb, chmn & CEO Headquarters: MindShare Worldwide / 40 The Strand, London, United Kingdom WC2N 5RF/Phone: (646) 756-4000 / Fax: (646) 756- Robinson Lerer & Montgomery 4001 / URL: www.mindshareworld.com Notes: RLM is a strategic communications company. U.S. Headquarters: MindShare Worldwide / 498 Seventh Ave., New Top Executives: Linda Gosden Robinson, chmn;Walter Montgomery,CEO York, N.Y. 10018 / Phone: (212) 297-7000 / Fax: (212) 297-7777 Headquarters: Robinson Lerer & Montgomery / 1345 Ave. of the Americas, New York, N.Y. 10105/ Phone: (646) 805-2000 / Fax: (646) PUBLIC RELATIONS AGENCIES 557-0002 / URL: www.rlmnet.com WPP PR & Public Affairs* Including the holdings of WPP Group and Grey Global Group Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $921.5 $845.5 9.0 U.S...... $493.7 $464.1 6.4 Non-U.S...... $427.7 $381.4 12.1 Notes: WPP PR & Public Affairs is an Ad Age construct and represents the estimated totals of WPP’s public relations and public affairs operations.

Burson-Marsteller Notes: Burson-Marsteller is a PR agency. Top Executive: Christopher Komisarjevsky, pres & CEO-ww Headquarters: Burson-Marsteller / 230 Park Ave. South, New York, N.Y. 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5407 / URL: www.bm.com

Cohn & Wolfe Agency totals Employees 2004 2003 % chg U.S...... 175 136 28.7 Notes: Cohn & Wolfe is a PR agency. Top Executive: Donna Imperato, pres & CEO Headquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y. 10017 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL: www.cohnwolfe.com

GCI Group Notes: GCI, the PR unit of Grey Global Group, has over 50 offices in 27 countries. The group no longer includes APCO, a Washington-based public affairs agency. Grey Global Group purchased majority ownership of APCO in 1991 from Arnold & Porter, a Washington, D.C., law firm, but in September 2004, Grey announced that APCO had conclud- ed a buyout from the company.This transaction made APCO one of the largest privately owned public affairs and consulting agencies at worldwide fee income of $58 million. Top Executive: Bob Feldman, pres & CEO Headquarters: GCI Group / 825 Third Ave., New York, N.Y. 10022 / Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com May 2, 2005 | Advertising Age |59 Special Report AGENCY PROFILES SUPPLEMENT INDEPENDENT AGENCY NETWORKS AMIN ComVort Group

Advertising & Marketing International Network Revenue ($ in millions) 2004 2003 % chg $241.1 $156.4 54.2 Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $14.5 $7.8 85.4 Worldwide ...... $317.1 $345.3 -8.2 U.S...... $226.6 $148.6 52.5 U.S...... $209.3 $279.7 -25.2 Non-U.S...... 2004 2003 Non-U.S...... $107.9 $65.6 64.4 Offices % chg Worldwide ...... 67 44 52.3 6 3 100.0 Offices 2004 2003 % chg U.S...... 61 41 48.8 Worldwide ...... 53 53 0.0 Non-U.S...... U.S...... 32 32 0.0 Notes: ComVort Group, founded 16 years ago by German adman Karl Non-U.S...... 21 21 0.0 Jacobi, has evolved from a German agency/language network of full- Notes: AMIN (Advertising & Marketing International Network) was service agencies to an international one of independently owned agen- founded in 1932 as a non-profit organization run by an executive com- cies, many of whom specialize in non-traditional advertising such as mittee of senior officers from member agencies. Network membership medical, sales promotion, direct marketing, branding, brand manage- is grouped into three geographic areas: AMIN North America, AMIN ment and e-business. Members pay an annual license to obtain the Europe and AMIN Asia-Pacific. AMIN in 2004 gained Dalton Agency, rights to use the ComVort brand, image and structure for one year.The Jacksonville, Fla., Glass McClure, Sacramento, Kilgannon McReynolds, ComVort secretariat is headquartered in Barcelona. The name ComVort Atlanta, Maris, West & Baker, Jackson, Miss., and GWP Brand stands for Kommunikation vor Ort (communicating locally, in keeping Engineering, Toronto. The network lost Vickers & Benson, a with its philosophy that all communication is local)). ComVort in 2004- Toronto/Chicago shop that is part of Arnold Worldwide Partners. 2005 gained full-service agencies: Sylva Advertising Agency, Budapest; Network agencies service three network clients: Cessna Aircraft, Headline s.r.l., Milan; Gaudelli MCW, Mexico City; Genius Villeroy & Boch (tableware), and Viega International (heating sys- Advertising, Bucharest; EKOL Advertising, Istanbul; Steam in tems). The indie’s initiation fee is $2,500, and annual dues $3,000. Amsterdam, Rotterdam, The Hague and Utrecht; ARRS Effectica, Among network services, AMIN expanded its website capabilities to Wroclaw, Poland; ADN Comunicacion, Buenos Aires; Noble Grafics, include “recommended” vendors throughout North America, and Sofia; Pramedia Oy, Turku, Finland; Noise, Edinburgh, and Bolin Ideas, added a 100,000-member consumer database for primary research. Minneapolis. The network also gained e-business agencies Galaxia AMIN agencies pulled 66% of their revenue from the U.S. and Canada, Gutenberg, Mexico City, and ITS Information Technology Solutions, 22% from Asia-Pacific and 12% from Europe. Madrid, PR shop Errepe, Mexico City, and Triton Production, a Miami Top executive: Vaughn Sink, exec dir Beach event/sponsorship agency. ComVort handles five clients on a Headquarters: AMIN (Advertising & Marketing Intl network basis: Zespri (food), Ursa (construction), Eppendorf Network)/12323 Nantucket, Wichita, Kan. 67235/Phone: (316) 722- Brinkmann (biotechnical/healthcare), Siemens (telecommunications), 2535/Fax: (316) 722-8353/URL: www.aminworldwide.com and Biomar (farming). ComVort, an exclusively European network up until two years ago, now has six U.S. offices representing four agencies. The network is looking to expand into Asia and South America where BBN International Brand it gained agencies in Japan and Buenos Aires in 2004 and has a number of agencies in the process of joining. Communication Top executives: Karl Jacobi, dir; Brando Brandstater, co-ordinator Headquarters: ComVort Group/Ave. Diagonal 327, 1-1, 08009 Revenue ($ in millions) 2004 2003 % chg Barcelona, Spain /Phone: 34-93-459-44-22/Fax: 32-93-207-45-65/ Worldwide ...... $105.7 $107.0 -1.2 URL: www.comvort.com U.S...... $16.9 $17.0 -0.6 Non-U.S...... $88.8 $90.0 -2.2

Notes: BBN, is an equity partnership of independent agencies that own Coo’ee Network their own network. Founded in 1987, the Manchester-based network. BBN charges agencies an intiation fee of $4,936 and annual dues range Revenue ($ in millions) 2004 2003 % chg from $1,650 to $12,500. Like many agency members of indies, BBN International ...... $20.0 $17.6 13.6 members have exclusivity in their territory. BBN gained agencies in Offices 2004 2003 % chg Bosnia, Italy, Ireland and Norway in 2004. Figures are Ad Age esti- Worldwide ...... 13 13 0.0 mates. U.S...... 1 1 0.0 Top executive: Timothy Hazelhurst, chmn Non-U.S...... 12 12 0.0 Headquarters: BBN International Brand Communication / Queens Notes: Coo’ee is a consortium of five Australian agencies with affili- Ave., Macclesfield, Cheshire, SK10 2BN, United Kingdom / Phone: 44- ates in Auckland, New Zealand, and Verona, Italy. Coo’ee gains a world- 1625-43-51-51 / Fax: 41-1625-43-43 35 / URL: www.bbn-advertising.com wide base through its association with Brussels-based indie network May 2, 2005 | Advertising Age |60 Special Report AGENCY PROFILES SUPPLEMENT Interpartners Communications and with Della Femina Rothschild Jeary ICOM & Partners, New York. The network also is linked to Tropical Communications, Singapore, CCAA International, Hong Kong, and International Communications Agency Network Native Creative Services, Tokyo. Within Australia, Coo’ee agencies are Revenue ($ in millions) 2004 2003 % chg located in Melbourne, Sydney, Brisbane, Tasmania, Adelaide and Worldwide ...... $300.0 $363.0 -17.4 Darwin. Members own Coo’ee and pay a $1,000 initiation fee and U.S...... $204.0 $218.0 -6.4 $5,000 annual dues. Coo’ee is a form of communication in Australia: Non-U.S...... $96.0 $145.0 -33.8 when in the bush, “Coo’ee” is shouted to contact a lost mate. Offices 2004 2003 % chg Top executive: Neil Ruff, chmn Worldwide ...... 79 87 -9.2 Headquarters: Coo’ee Network/255 Coventry St., South Melbourne, U.S...... 24 31 -22.6 3205 Australia/Phone: 613-9696-6924 /Fax: 613-9696-6923 /URL: Non-U.S...... 55 56 -1.8 www.cooeemelb.com Notes: ICOM International, one of the larger indie networks with a global presence, is a member-owned network whose operations are run by a 10-member board, two members each from its four main e3 European Agency Network regions—Asia-Pacific, Europe-Africa, Latin America and North America—and the executive director Gary Burandt and the manager of Revenue ($ in millions) 2004 2003 % chg administration. In 2004, ICOM added 13 agencies and lost six. It con- $43.0 $39.0 10.3 International ...... tinues to seek new members in Ireland, Switzerland, Taiwan, South 2004 2003 Offices % chg Africa and China. The indie in particular beefed up its coverage in Latin International ...... 19 14 35.7 America by added Jaque Mate Communications, Guatemala City, Notes: e3 European Agency Network is exclusively a European mar- Publicitas, Tegucigalpa, Sistemas Dinamicos Publicidad, Managua, com network but has North American ties through its partnership with Staff, Santo Domingo, and UnionICOM, San Jose, Costa Rica. Others indie network AANI (Advertising Agency Network International). In joining include MACS909, Jakarta, Synergy Advertising, Karachi, 2004, e3 added agencies Recommended Sweden, Recommended Finland Oddfellows, North Sydney, IKON Advertising & Marketing Services and Manifesta in Russia to its network, and is currently focusing on FZ, Dubai, MagentaSoft, Johannesburg, Victoria Cybercom, Budapest, adding agencies from new EU countries, Czech Republic and Hungary, WIN Communications, Athens, and Symmetry Group, Atlanta. The and from the Baltics. E3 is a non-profit organizations. Its members pay network lost Hood Light & Geise, Harrisburg, Pa., PriceMcNabb, a fee to support the working costs. Charlotte, N.C., MADCO in the Middle East, Newsun, Guangzhou, Al Punto, Los Angeles, and Lesch & Frei, Zurich. ICOM agencies, in addi- Top executive: Michaela Jans, Central Secretariat tion to their local work, service ICOM network clients: Vins de Pays Headquarters: e3 European Agency Network/Gehuchtstraat 27, B- French wine, JI Case earthmoving equipment, Peugeot, Atkins 1640 St-Genesius-Rode, Belgium/Phone: 32-2-361-85-14/Fax: 32-2- Nutritionals, Caterpillar, Maison de la France (tourism), Dremel power 361-85-16/URL: www.e3network.com tools, Sanyo consumer electronics, Wallonia (Belgian tourism), and European Security Advocacy Group (anti-terrorism). ICOM, a mem- IAN ber-owned network, charges agencies a $2,650 initiation fee and $2,650 annual dues. ICOM is the current manifestation of the indie network Intermarket Agency Network founded in 1950, the National Federation of Advertising Agencies, that changed its name to the International Federation of Advertising agen- 2004 2003 Revenue ($ in millions) % chg cies in 1980 and morphed into ICOM in 1998. ICOM member agencies $71.3 $69.7 2.2 U.S...... draw 68% of aggregate revenue from the U.S. and Canada, 14% Offices 2004 2003 % chg Europe, 8% Asia-Pacific, 5% South America, 4% Central America and U.S...... 16 18 -11.1 1% Africa-Middle East. Notes: IAN (Intermarket Agency Network) is a U.S.-centric indie Top executive: Gary Burandt, exec dir network of 16 U.S. shops. The network is seeking to expand in Atlanta, Headquarters: ICOM (International Communications Agency Boston and Denver, and in the states of Florida, Michigan, New York Network) / 1649 Lump Gulch Rd., P.O. Box 490, Rollinsville, Colo. and Texas. The network gained Stan & Lou, Houston, in 2004, but lost 80474 / Phone: (303) 258-9511 / Fax: (303) 484-4087 / URL: Cox Advertising, New York, Gold Coast Advertising Associates, www.icomagencies.com Miami, and Hayes Group, Williston, Vt. The group has geographic coverage outside the U.S. through its affiliate relationships with 114 ICP Network in Europe and Intergrupo Mercolatino in Latin America. The group’s presidency rotates among agencies, and current is held by Independent Creative Partners Daniel Santy of Santy Advertising in Phoenix. Initiation fee is $3,000 Revenue ($ in millions) 2004 2003 % chg and annual dues, $1,750. International ...... $105.7 $85.0 20.7 Top executive: Daniel Santy, pres Offices 2004 2003 % chg Headquarters: IAN (Intermarket Agency Network)/5080 N. 40th St., International ...... 11 11 0.0 Ste. 340, Phoenix, Ariz. 85018/Phone: (602) 952-1222/Fax: (602) 952- Notes: ICP (Independent Creative Partners) is a network consisting of 2318/URL: www.intermarketnetwork.com eight European partners and three associate agencies: Legend in May 2, 2005 | Advertising Age |61 Special Report AGENCY PROFILES SUPPLEMENT Warsaw, Alector in Athens and Backman & Heinonen in Helsinki. INBA Network headquarters resides with the French partner, Jean et Montmarin. Returns are Ad Age estimates. International Network of Business Agencies Top executive: Hubert de Montmarin, dir Revenue ($ in millions) 2004 2003 % chg Headquarters: ICP (Independent Creative Partners) / 4 rond-point Worldwide ...... $73.0 $72.0 1.4 Claude Monet, 92300 Levallois-Perret, France / Phone: 33-1-46-41-40-00/ U.S...... $27.7 $27.4 1.4 Fax: 33-1-45-41-40-04 / URL: www.icpadvertising.com Non-U.S...... $45.3 $44.6 1.4 Offices 2004 2003 % chg Worldwide ...... 19 20 -5.0 U.S...... 4 5 -20.0 IN Non-U.S...... 15 15 0.0 Independent Network Notes: INBA (International Network of Business Agencies) is a network of mid-size ad agencies focused on business-to-business. The net- Revenue ($ in millions) 2004 2003 % chg work added BrandcomAsia & Partners, Shanghai, in 2004, to build its Worldwide ...... $359.0 $268.0 34.0 Asian presence to two agencies (the other being Diamond Agency, Tokyo), and says its immediate focus is to boost coverage in Eastern U.S...... $89.8 $67.0 34.0 Europe and South America. Four accounts are network accounts: Non-U.S...... $269.3 $201.0 34.0 Bombardier trains and mountain vehicles gained in 2003; Management 2004 2003 Offices % chg Central Europe’s management training since 2002, and LabCorp clini- Worldwide ...... 92 80 15.0 cal testing and Schindler elevators, both retained since 1999. The net- U.S...... 13 10 30.0 work costs $500 to join and $1,500 annual dues. Some 38% of member Non-U.S...... 79 70 12.9 revenue comes from the U.S. and Canada, 53% from Europe and the Notes: IN, an indie network founded in the late 1980s by five agencies rest from Asia-Pacific and South America. Paul Moreau of Marcon- from countries in the European Union, is owned by seven of its mem- DDM, Montreal, is current president, a position that rotates among agency heads. ber agencies. IN, headquartered in London and with a coordinating Top executive: Johan L. Caignie, dir office in Paris, operates hubs in London, Paris, Barcelona, Vienna, Headquarters: INBA (International Network of Business Dubai, Singapore, Stuttgart, Hong Kong, Tokyo, New York, Mexico Agencies)/Maalzaakstraat 11, 9680 Maarkedal, Belgium/Phone: 32-55- City, Buenos Aires and Casablanca. Its agencies employe 3,000. A mul- 301-403/Fax: 32-55-303-005/URL: www.inba.org ticultural board of eight directors runs IN. IN is managed by Michel Goddet. Its rotating presidency is currently held by Eric Mower, chairman-CEO of Eric Mower & Associates, Syracuse, N.Y. From January 2004 to the present, IN has gained 12 agencies: Starmark, Fort Interpartners Communications Lauderdale, Fla.; BOS, Montreal; Pulse, Kiev; Alazraki Comunicaciones, Revenue ($ in millions) 2004 2003 % chg Mexico City; SPA Today Far East Advertising, Myanmar; Visuals, Worldwide ...... $95.0 $100.0 -5.0 Manama, Bahrain; Ymer, Stockholm, Sweden; Nitro/Shanghai, China; U.S...... $29.5 $24.0 22.7 AB Communications, Makati City, Philippines; Advision, Kaunas, Non-U.S...... $65.6 $76.0 -13.8 Lithuania; Intensive Business Care, Amsterdam; and MgA, Lyon, Offices 2004 2003 % chg 31 30 3.3 France. Among these shops, Pulse is a large marketing services shop Worldwide ...... U.S...... 1 1 0.0 with a staff of 1,150 full-time and 500 part-time, and operates 12 Non-U.S...... 30 29 3.4 branches in the Ukraine, and Alazraki and Nitro rank among the top Notes: Interpartners Communications, an indie owned by its agencies, independents in their markets. Nitro, apart from its Shanghai base, has is in expansion mode, having added REM Kreativ Csoport, Budapest, to offices in Taiwan, Hong Kong, Melbourne, Sydney, New York and its lineup in 2004. REM’s inclusion is part of the network’s plan to London. In 2004, IN gained Mars’ Masterfoods and several food expand in Central Europe and Germany, in addition to broadening its accounts from Unilever as network business. Allied Domecq, Cartier, agency coverage in Eastern Europe, particularly Russia. Interpartners Metro (cash & carry), Mont Blanc and Pioneer are other network gained three network accounts in 2004: The European Union for its accounts. IN has three levels for dues and initiation fees based on an fruits and vegetables promotion in Europe, and Blockbuster and agency’s market share and the size of market. Those fees may run to Lexmark, also in Europe. Fee to join Interpartners runs from $3,000 to $5,500, and dues may hit $17,000. European members account for 50% $15,000. Interpartners is seeking to further integrate its operations with those of Asia-Pacific network, Coo’ee. Network agencies gain 31% of IN revenue, the U.S. and Canada claim 25%; Asia-Pacific 17%, of their revenue from the U.S. and Canada, 51% from Europe and 18% Africa/Middle East 3% and Central and South America 5%. from Asia-Pacific. Top executive: Michel Goddet, mg dir Top executive: Barry Gelder, dir Headquarters: IN (Independent Network)/14-15 Carlisle St., Headquarters: Interpartners Communications/Ave. Gustave Demey London, W1D 3BS, United Kingdom/Phone: 44-20-7734-5855/Fax: 44- 72-74, 1166 Brussels, Belgium/Phone: 32-2-777-13-13/Fax: 32-2-777- 20-7437-1908/URL: www.in-advertising.com 13-19/URL: www.interpartners- communications.com May 2, 2005 | Advertising Age |62 Special Report AGENCY PROFILES SUPPLEMENT MAGNET TAAN Marketing & Advertising Global Network Transworld Advertising Agency Network

Revenue ($ in millions) 2004 2003 % chg Revenue ($ in millions) 2004 2003 % chg $278.3 $213.8 30.2 Worldwide ...... Worldwide ...... $101.0 $101.0 0.0 $247.7 $171.0 44.8 U.S...... U.S...... $65.7 $65.7 0.0 Non-U.S...... $30.6 $42.8 -28.4 Non-U.S...... $35.4 $35.4 0.0 Offices 2004 2003 % chg Offices 2004 2003 % chg Worldwide ...... 37 36 2.8 39 35 11.4 U.S...... 31 30 3.3 Worldwide ...... 20 17 17.6 Non-U.S...... 6 6 0.0 U.S...... Notes: MAGNET gained its name in the merging of two indies, Non-U.S...... 19 18 5.6 MAAN (Mutual Advertising Agency Network founded in 1946 in the Notes: TAAN (Transworld Advertising Agency Network), founded in U.S.) and EMCO (European Marketing Communications 1936 in the U.S., spread to Europe and the Pacific Rim in the 1970s. Organization). The network is comprised of 37 agencies, 31 of which From January 2004 to the present, TAAN has added four agencies: The are in the U.S., four in Europe and one each in Canada and Brazil. Partner, Barcelona; Hult Fritz Matuszak, Peoria, Ill.; Adam MAGNET has links with AsiaLink in the Pacific Rim. The network in Communications, Rochester, N.Y.; and White Thompson Cunningham 2004 added Lopez Negrete, a Houston-based Hispanic shop, and Regen, Nashville, Tenn. TAAN is seeking to expand in the western Suburbia Advertising, Victoria, British Columbia, and in 2005 gained states of the U.S., having lost its San Francisco partner in 2004 when LP Chernoff Newman, Columbia, S.C., and Martino Flynn, Rochester, N.Y. Advertising closed. The network also is seeking a stronger presence in It lost Loeffler Ketchum Mountjoy, Charlotte, N.C. MAGNET is seeking representation in Scandinavia and South America. Network Asia where Arms Communications, New Delhi, operates as its lead accounts gained in 2004 include Club Car International (goft carts) and recruiting shop. The network in 2004 gained, Moog, which markets Sun Chemical Co., all gained in the U.S., Germany and Japan. MAG- high-tech pumps and valves, as a network account. The network con- NET is a non-profit corporation. Agency members must have mini- tinues to service Memorex and Dow Chemical. Initiation fee at TAAN mum revenue of U.S. $1 million and must be in business at least three is $1,200; annual dues run $2,500-plus. TAAN members draw 65% of years. Agencies pay $2,500 to join and $6,500 annual dues. their revenue from the U.S. and Canada, 30% from Europe and 5% Top executive: Al Dudreck, exec dir from Asia-Pacific. Headquarters: MAGNET (Marketing & Advertising Global Top executive: Gary Lessner, dir Network)/P.O. Box 38653, 1384 Old Freeport Rd., Ste. 2BF, Pittsburgh, Headquarters: TAAN (Transworld Advertising Agency Pa. 15238 / Phone: (412) 968-5755 / Fax: (412) 968-5763 / URL: Network)/7920 Summer Lake Ct., Fort Myers, Fla. 33907/Phone: (239) www.magnetglobal.org 433-0669/Fax: (239) 433-1366/URL: www.taan.org Second Wind Network T-CAAN 2004 2003 Revenue ($ in millions) % chg Trans-Canada Advertising Agency Network Worldwide ...... $1,600.0 $1,500.0 6.7 $1,584.0 $1,485.0 6.7 U.S...... Revenue ($ in millions) 2004 2003 % chg Non-U.S...... $16.0 $15.0 6.7 International ...... $58.5 $58.0 0.9 Offices 2004 2003 % chg Offices 2004 2003 % chg Worldwide ...... 818 808 1.2 28 28 0.0 U.S...... 794 786 1.0 International ...... Non-U.S...... 24 22 9.1 Notes: T-CAAN (Trans-Canada Advertising Agency Network), cover- Notes: Second Wind Network, founded in 1988 by agency veteran ing most of Canadian, is seeking full national penetration by adding a Anthony P. Mikes, is a subscription-service indie network with a mis- replacement agency in Newfoundland, an agency in Nunavut and sion to provide small to midsize agencies access to more sophisticated expand its presence in the Greater Toronto area. T-CAAN gained one services and research. Second Wind operates like an association, pro- agency in 2004: Resource Marketing Associates, Charlottetown, Prince viding its members with research services, online member chat rooms, Edward Island. T-CAAN has affiliate agreements with three other indie bulletin boards and vendor database, and offers ad seminars, publica- networks: 114 Network in Europe, IAN in the U.S., and Intergrupo tions and daily newsletter communications. The network charges Mercolatino in Latin America. T-CAAN charges a $1,600 initiation fee $1,080 initiation fee and $872 annual dues. From January 2004 to the and $1,300 per year dues. The membership votes on new members. T- present, Second Wind has grown by 10 agencies, eight of which are in CAAN members gain 90% of their revenue from the U.S. and Canada, the U.S. The network has earmarked Great Britain and Europe for expansion. It currently has two member shops in the U.K. 5% each from Asia-Pacific and Europe. Top executive: Anthony P. Mikes, dir Top executive: W.S. (Bill) Whitehead, mg dir Headquarters: Second Wind Network/1120 Hobart Ave., Ste. C, Headquarters: T-CAAN (Trans-Canada Advertising Agency Wyomissing, Pa. 19610/Phone: (610) 374-9093/Fax: (610) 374-9238/ Network)/3390 Bayview Ave., Toronto, Ont., M2M 3S3 Canada/Phone: URL: www.secondwindnetwork.com (416) 221-6984/Fax: (416) 221-8260/URL: www.tcaan.ca May 2, 2005 | Advertising Age |63 Special Report AGENCY PROFILES SUPPLEMENT Worldwide Partners

Revenue ($ in millions) 2004 2003 % chg Worldwide ...... $508.6 $556.0 -8.5 U.S...... $325.5 $355.9 -8.5 Non-U.S...... $183.1 $200.2 -8.5 Offices 2004 2003 % chg Worldwide ...... 71 73 -2.7 U.S...... 35 39 -10.3 Non-U.S...... 36 34 5.9 Notes: Worldwide Partners is one of the largest indie networks with 5,000 employees in 73 agencies worldwide in 56 countries. The indie network is owned in equal shares by most of its agencies. Worldwide Partners believes this type of ownership “makes for true partnership and collaboration that makes communications culturally appropriate.” In 2004, Worldwide Partners added: Bloomingdale Advertising, Kuala Lumpur; Live China, Hong Kong; Consorcom, Brussels; GSP Communications, Reykjavik; LaMarque, Amsterdam; Legend Group, Warsaw, and Hydrogen, Seattle. In 2005, WP has added agencies REVO, Auckland, and Headvertising, Bucharest. Accounts served on a network basis include: James Hardie building products, Stagg Chili (Hormel), Homemadesimple.com, Procter & Gamble’s online promotion vehicle; Eastman Chemical Co. and Wacker-Chemie GmbH. On a collective basis, agencies at Worldwide Partners drew 64% of revenue from the U.S., 21% from Asia-Pacific, 12% from Europe and 1% each from Central America, South America and Africa/Middle East. Patricia J. Fiske retired as CEO and president of Worldwide Partners in 2004 after 18 years leading the network. She was one of the instigators of the so-called “nethead” meeting several years ago that brought together indie network executives to discuss their common issues. Those meetings continue on a regular basis. Taking her place was Al Moffatt, formerly of agency Moffatt/Rosenthal, Portland, Ore., but more recently an agency consultant. Mr. Moffatt works out of San Francisco. Paul Davidson became chief operating officer based in Denver. Top executive: Al Moffatt, director, pres & CEO Headquarters: Worldwide Partners/2280 S. Xanadu Way, Ste. 300, Aurora, Colo. 80114/Phone: (303) 671-8551/Fax: (303) 337-9576/URL: www.worldwidepartners.com