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Awarding Ideas That Work the Finalists Preliminary Listing

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Awarding Ideas That Work the Finalists Preliminary Listing Awarding Ideas That Work the finalists preliminary listing ® Effie is a registered trademark / service mark of Effie Worldwide, Inc. AFRICAN-AMERICAN AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN COMMUNITY McDonald’s Luna SHEETROCK® Brand UltraLight AT&T Corporation Panels FIRECODE® 30 With Luna, Money Really Does “Away We Happened” Grow on Trees Juice with an Icy Swag The Weight Has Been Lifted AT&T McDonald’s Corporation Bayer CropScience USG Corporation interTrend Communications Burrell Communications Group BBDO Atlanta gyro and Rezonate Media Porter Novelli TSMGI LBi BI Worldwide Tell Your Story Brand Communications ASIAN COMMUNITY AUTOMOTIVE – AFTERMARKET AUTOMOTIVE – VEHICLES Toyota Castrol EDGE STP Cadillac “The One and Only” Tested To Perfection STP & Go Cadillac ATS vs The World Toyota Motor Sales Castrol USA Armored Auto Group Cadillac interTrend Communications Ogilvy & Mather DDB San Francisco Fallon and Rezonate Media Mindshare OMD Carat AUTOMOTIVE – VEHICLES Cadillac Chevrolet Sonic Ford Mustang Hyundai New Standards Sonic “Firsts” Unleashing America’s Inner How The New Hyundai Veloster Mustang & A Re-Imagined Launch Cadillac Chevrolet Impacted Culture Ford Motor Company Hyundai Motor America Fallon Goodby, Silverstein & Partners Team Detroit Starcom MediaVest Group INNOCEAN Worldwide Americas GreenLight Media & Marketing Initiative H360 Group The Agency Inside Harte-Hanks AUTOMOTIVE – VEHICLES BEAUTY PRODUCTS & SERVICES Hyundai Subaru of America AXE Depend Hyundai Undead First Car Story A Novel Approach: Great American Try-On Reinventing A Genre Hyundai Motor America Subaru of America Kimberly-Clark Unilever Initiative and Future US, Inc. Carmichael Lynch Ogilvy & Mather and Razorfish and Mindshare OgilvyAction Innocean USA 7th Sense Research The Visionary Group Organic Inc. Advantage International Marina Maher Communications, Inc Mindshare 2 / 2013 Effie Awards Finalists – Awarding Ideas That Work BEAUTY PRODUCTS & SERVICES BEVERAGES – ALCOHOL Gillette Kotex Corona Extra Corona Light How Gillette Embraced Facial Break Up Corona Extra: Finding Our A Refreshing Change of Beer Hair to Build its Business Beach Kimberly-Clark Crown Imports, LLC Procter & Gamble/Gillette Crown Imports, LLC Ogilvy & Mather and Goodby, Silverstein and BBDO New York OgilvyAction Cramer-Krasselt Partners Proximity Organic, Inc. Pereira & O’Dell Horizon Media Inc. Integer Marina Maher Horizon Media Inc. Ketchum Communications, Inc Upshot Carat Mindshare BEVERAGES – ALCOHOL BEVERAGES – NON-ALCOHOL Hennessy VS Jack Daniel’s Ultimat Vodka Lipton Brisk Wild Rabbit Tennessee Honey Launch Find Balance, Find Ultimat Brisksaber LVMH Brown-Forman Corporation Ultimat Vodka PepsiCo Droga5 Arnold Worldwide Silver + Partners Mekanism BEVERAGES – NON-ALCOHOL BREAKFAST FOODS CORPORATE REPUTATION/ PROFESSIONAL SERVICES Sprite Tropicana Jimmy Dean Delights Accenture Measuring the Intensity of a The Good Part of Birds Media Sponsorship New York Mornings Leveraging Results to Give Hillshire Brands Substance to the Brand’s The Coca-Cola Company Tropicana “High Performance. Delivered” TBWA\Chiat\Day Los Angeles Tagline BBH New York DDB Spark Communications Accenture MIT Media Lab OMD Turner Sports TBWA\Chiat\Day and MEC MediaVest CORPORATE REPUTATION/PROFESSIONAL SERVICES CULTURE & THE ARTS IBM McDonald’s Brooklyn Academy Pima Air & Space of Music Museum Centennial Supplier Stories: Real People Real Food IBM BAM and then it hits you. The Great Paper Airplane Project McDonald’s Brooklyn Academy of Music Ogilvy & Mather Pima Air & Space Museum DDB Chicago SYP mcgarrybowen VSA OMD BBDO San Francisco Tribal DDB Hunter Public Relations 3 / 2013 Effie Awards Finalists – Awarding Ideas That Work CULTURE & THE ARTS DAVID VS. GOLIATH The Field Museum Bank of the West Brawny Chipotle Genghis Khan Go West Finding Our Strength Cultivate A Better World The Field Museum Bank of the West Georgia-Pacific Chipotle DDB Chicago and OMD Heat DDB New York Creative Artists Agency Mediaspot Edelman Moxie Bulletproof AMG DAVID VS. GOLIATH ELECTRONICS Kingsford Magnum Ice Cream Mizuno CDW The Gift of Grilling The Magnum Heir Mezamashii Run Project CDW. People Who Get IT. The Clorox Company Unilever Mizuno CDW DDB San Francisco Ogilvy McKinney Ogilvy & Mather OMD Mindshare Tribal DDB San Francisco Strategic Objectives Current AKQA Media ELECTRONICS ENERGY/NUTRITION PRODUCTS & SERVICES Samsung Mobile USA Samsung Chocolate Milk Kellogg’s Special K Telecommunications The Next Big Thing Americas Chocolate Milk: Refuel What Will You Gain, is Already Here When You Lose MilkPEP Samsung Telecommunications Taking a Bite out of Apple Kellogg Company Americas Samsung Telecommunications Deutsch Americas Leo Burnett/Arc Worldwide Weber Shandwick 72andSunny and Starcom (SMG) Draftfcb Razorfish and 72andSunny Razorfish Ketchum Gigunda Group ENTERTAINMENT/SPORTING EVENTS FASHION/STYLE FINANCIAL CARDS HBO Tampa Bay Lightning Columbia American Express Game of Thrones Season 2: Be The Thunder Wim Hof: The Anti-Spokesman American Express Unstaged Integrated Camapign Tampa Bay Lightning Columbia Sportswear American Express Company HBO 22squared Butler, Shine, Stern and Digitas and Momentum Campfire Partners Worldwide Blackboard Creative Cold Open Works LA Avatar Labs Civic Entertainment Group 4 / 2013 Effie Awards Finalists – Awarding Ideas That Work FINANCIAL CARDS FINANCIAL PRODUCTS & SERVICES American Express Capital One Canada MasterCard Worldwide CommunityAmerica Credit Union Small Business Saturday The New Way to Pay in Priceless New York Quebec American Express Company MasterCard Worldwide Escape Your Bank Capital One CommunityAmerica Digitas and CP+B UM Credit Union TAXI McCann New York MediaVest Canada Octagon Bailey Lauerman HEADSPACE MARKETING INC. R/GA Trozzolo Communications OAG Group FINANCIAL PRODUCTS & SERVICES GOODWORKS – BRANDS Edward Jones GE Capital Prudential American Express Kung Pao Chicken and We’re Not Just Bankers, Day One: Painting a real Small Business Saturday Mutual Funds We’re Builders picture of retirement in American Express Company America Edward Jones GE Capital Prudential Digitas and CP+B Cramer-Krasselt BBDO New York Droga OMD Ogilvy & Mather Mad Dog HUGE GOODWORKS – BRANDS GOODWORKS – NON-PROFIT Brawny Johnson & Johnson Zappos American Red Cross Finding Our Strength Healing a Profession from A Hunt for Happiness “Give something that means the Inside-Out something” Georgia-Pacific Zappos Johnson & Johnson American Red Cross DDB New York Mullen BBDO New York BBDO New York Edelman Moxie Universal McCann Williams Whittle Bulletproof PHD Media AMG GOODWORKS – NON-PROFIT Brooklyn Academy Million Hoodie March US Centers for Disease Women’s Sports of Music Control & Prevention (CDC) Foundation Million Hoodie March BAM and then it hits you. Million Hoodie March/ Tips from Former Smokers Keep Her In The Game Brooklyn Academy of Music Non Profit US Centers for Disease Women’s Sports Foundation Control and Prevention Gatorade mcgarrybowen McCann New York Arnold Worldwide and TBWA\Chiat\Day Los Angeles Plowshare Group Golin Harris MPG/Media Contacts Harris Interactive 5 / 2013 Effie Awards Finalists – Awarding Ideas That Work GOVERNMENT/INSTITUTIONAL/RECRUITMENT Allstate Insurance Army National Guard BC Hydro Boy Scouts of America – Company Atlanta Area Council Army National Guard Best Power Smart Month Program Warrior Campaign Save 11 BC Hydro Be one with the wild Allstate Insurance Company Army National Guard Boy Scouts Of America DDB Canada / Vancouver Leo Burnett/Arc Worldwide iostudio Ogilvy & Mather Atlanta and Starcom Mediavest Ogilvy & Mather PR Group (SMG) GOVERNMENT/INSTITUTIONAL/ HISPANIC RECRUITMENT California Lottery KRAFT Macaroni & Cheese Ram Trucks Tide Luck Has A New Look Sabemos que te va a encantar A Todo, Con Todo Mi Tide (We know you’re going to California Lottery Ram Trucks, Chrysler Procter & Gamble love it). Kraft Foods Group David&Goliath, LLC Richards/Lerma Conill Advertising Initiative Sapient/Nitro Stacom MediaVest Group CP+B Alcone Marketing Group HISPANIC HOUSEHOLD FURNISHINGS & APPLIANCES XOOM.com GE Appliances Pergo Sherwin-Williams Better Way A GE Fridge on a Freshpedition The Rise Above Color Chips “Ordinary Laminates” Xoom Corporation GE Appliances Sherwin-Williams Pergo Hispanic Group BBDO New York McKinney Fitzgerald+CO OMD M Booth & Associates HOUSEHOLD FURNISHINGS & HOUSEHOLD SUPPLIES & SERVICES APPLIANCES Valspar Echo Outdoor Power Febreze Sunrun Equipment Valspar Love Your Febreze Olympics Save Money and the Planet Color Guarantee (or just save money) Curing B.S. Fatigue Procter & Gamble Valspar Corporation Echo Outdoor Power Sunrun Equipment Grey New York Draftfcb Heat POSSIBLE Leo J Shapiro & Associates Cramer-Krasselt MSL New York Media Process Group Customer Magnetism Starcom MediaVest Group LaForce + Stevens Media Contats 6 / 2013 Effie Awards Finalists – Awarding Ideas That Work HOUSEHOLD SUPPLIES & SERVICES INFLUENCERS VIVA GE Capital Mizuno Nissan North America VIVA Towels Take a Stand with We’re Not Just Bankers, Mezamashii Run Project Project 370Z Mike Rowe We’re Builders Mizuno Nissan North America Kimberly-Clark GE Capital McKinney TBWA\Chiat\Day TRIS3CT BBDO New York StudioCom OMD OgilvyAction Ogilvy & Mather Mindshare Mad Dog HUGE INSURANCE INTERNET/TELECOM American Family State Farm CenturyLink DIRECTV Insurance Who’s got an agent? Ultimate Problem Solver Cable Effect American Dreams State Farm CenturyLink Business DIRECTV American Family Insurance Alma DDB McKinney Grey New York Ogilvy & Mather and Mindshare MJZ LA Mackenzie
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