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Guideto Shopper Marketi Ng Agencies

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Guideto Shopper Marketi Ng Agencies A special supplement to the 2015 guideto Shopper Marketi ng Agencies Featuring in-depth • Arc Worldwide • Geometry Global • The Integer Group • Blue Chip Marketi ng • HMT Associates Inc. • The Marketi ng Arm profi les from leading Worldwide • Hunter Straker • The Mars Agency companies, including: • Catapult • IN Marketi ng Services • TPN • Collaborati ve Marketi ng • Marketi ngLab • TracyLocke Group Inc. • Match Marketi ng Group • Two West Inc. • Epsilon • Saatchi & Saatchi X • Upshot Inc. • FCB/RED • Shoptology SMA_Cover_Art_v1.indd 1 8/12/15 11:16 PM The Guide to Shopper Marketing Agencies • 2015 ADVERTISEMENT US.ARCWW.COM WE PUT INTELLIGENCE TO WORK Arc is the intelligent activation agency that provides brands with innovative, insightful and creative solutions. Rooted by the understanding of people and behaviors, we see through the lens of the shopper and predict habits. Our global activation capabilities include shopper marketing, consumer promotion, retail design, packaging, digital activation, CRM/direct and optimization. We are the only activation agency that works both independently and in partnership with a world- class creative agency network, Leo Burnett Worldwide. Being partnered with best-in-class, we strive for nothing less and produce award-winning work for iconic, category-leading companies such as P&G, McDonald’s, Coca-Cola and Sprint and are proud of the diversity – CPG, technology, telecom, restaurants, pharmaceutical – represented within our client roster. Through our clients’ partners we also work closely with leading retailers such as Target, Walgreens, CVS, Kroger and Publix. PEOPLE ARE THE SOURCE OF OUR CREATIVITY At Arc, we believe that creativity has the power to transform human behavior. But in order to transform it, we must first find the spark and ignite it. That’s why we depend on insights, imagination and innovation to deliver intelligent creative. We know that the best creative expressions guide people to experiences, connect with them on a human level and lead them to act. OUR GROWTH IS BECAUSE OF YOURS In the age of technology and the ever-changing Industry Leadership: Each year Arc hosts FutureShop and Leovative events where clients marketplace it’s more important than ever to are able to experience the newest cutting-edge technologies. Beyond that, we have created ® create seamless interactions between the physical Pyxis , a proprietary retail visualization software platform that lets clients see contextually and digital worlds. This meCommerce world has accurate representations of campaigns set in retail environments before they are deployed put shoppers in control. This is why we rely on our in the marketplace. Furthermore, our clients always have access to our interactive retail lab, proprietary ShopperBack philosophy and tools to digital interactive prototyping lab and retail store environment lab, which are all located bring understanding to the category, shoppers’ within our worldwide headquarters. motivations and behaviors and even the barriers Talented Experts: Leading blue-chip clients into the future demands world-class talent and that they face. subject experts. Our reputation has always helped recruit top talent and being named a Top Place to Work by the Chicago Tribune helps us attract even more of the best and brightest to work at our agency. Innovative Partnerships:When clients choose to work with Arc, they gain access to our strategic partnerships with companies like Amazon, Google, Huffington Post, FRCH and technology vendors. These partnerships help us to create new products and allow us to deliver end-to-end solutions because we work very upstream and in an extremely collaborative fashion. Benefit of Scale: Being part of Leo Burnett’s global network enables Arc to bring our clients great value. Our Strategic Vendor Management practice leverages our high production spend levels to get the best pricing, service and timeline efficiencies, while our ISO certifications ensure effective and efficient iterative processes are in place. AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES Arc is the brand activation agency of the Leo Burnett • Shopper Marketing • Digital Activation Bob Raidt, Global President of Arc Group. Arc is the only activation agency that works • Consumer Promotion • CRM/Direct Karuna Rawal, EVP, Business & Strategy Director both independently and as part of a world-class creative • Retail Design • Optimization Nick Jones, EVP, Innovation and Growth agency network. Arc boasts offices in 22 countries with • Packaging more than 1,000 employees. Jim Carlton, Managing Creative Director of Arc MAJOR CLIENTS EXPERTISE • Alcon • MillerCoors CONTACT We use proprietary insights and innovative tools to • Coca-Cola • P&G Nick Jones connect people with brands and motivate them to act. • Kraft • Sprint EVP Innovation and Growth Our understanding of categories and behaviors enables • McDonald’s • 3M 312.220.4533 us to meet people where they are and design to their [email protected] needs no matter the channel. Arc-v2.indd 1 8/10/15 6:58 PM ELEMENT: LB RETAIL LAB PRINT AD Client: Arc Bleed: 10.6875” x 14.5” Constructed at: 100% Inks Used: CMYK Links: CC190323_1c03.tif (300 ppi; CMYK) Arc Project Name: Retail Lab Print Ad ARC_Logo_Rev.eps Trim: 10.4375” x 14.25” Output at: None Fonts: Helvetica Neue LT Std Prodigious Project #: 640-190323 Live: 9.5” x 13.5” Page: 1 Studio Artist: Rick Kinney Date Modified: 5-29-2015 12:50 PM Release Date: 00/00/15 File Name: PD190323_1a04_PrintAd_SMM.indd NOT TO BE USED FOR COLOR APPROVAL Account Project Manager Production Manager Proofreader Creative Production Art Director Copywriter Creative Director NOTES: Shopper Marketing Magazine B:10.6875” T:10.4375” S:9.5” The Future of Shopping T:14.25” B:14.5” is S:13.5” 35 West Wacker, here. Chicago Welcome to our retail innovation lab created exclusively for Arc clients. Here, we’re inspired by the latest technology and find breakthrough ways to connect brands with shoppers. Helping clients stay ahead of the ever-changing retail environment. Want a peek into the future? Talk to Nick Jones, EVP Innovation and Growth, for a tour of our retail innovation lab. Admission is free. Imagery ©2015 Google, Map data ©2015 Google Email him at [email protected] or call 312.220.4533. ©2015 Leo Burnett Company, Inc. All Rights Reserved. Untitled-1Untitled-2 1 8/10/156/4/15 12:21 1:43 PMPM The Guide to Shopper Marketing Agencies • 2015 ADVERTISEMENT BLUECHIPMARKETINGWORLDWIDE.COM WE UNITE We unite our clients’ marketing and sales organizations with a holistic Fulfilling our promise as uniters requires enlightening research and approach to deliver breakthrough marketing that inspires shoppers analytical tactics; smart, effective strategy; agnostic media planning; and customers. We do so with a singular and passionate focus—to help cutting-edge digital thinking; groundbreaking creative and persuasive them grow. That’s what matters—growth. And that’s what we do best. public relations. This is where we thrive—the gateways to uniting In fact, Blue Chip delivered more than $315 million in incremental brands to sales, shoppers to purchases and patients to wellness. sales for its shopper marketing clients in 2014. HOW WE UNITE We are exceptionally proud of the work we do, and also the results we deliver to our clients. Here are just a few examples of how we have helped to deliver transformational growth to a few of our clients: Bomb Pop Celestial Seasonings P&G The Home Depot Movers Program We transformed the classic frozen treat into We delivered growth for Celestial Seasonings We engaged a generation on the move for P&G a teen-relevant brand with an integrated, teas at Walmart: and The Home Depot, to incredible results: multiplatform campaign that included: • During the competitive hot tea season, • 240,000 direct mail kits with samples • A redesigned, Tumblr-based website Celestial Seasonings developed an integrated and a coupon brochure were delivered to • Authentic and original content via Tumblr, campaign that engaged the shopper at several Millennial Movers in 5 key market areas Instagram, Twitter and YouTube touch-points along the path-to-purchase • Over 140,000 clicks to HomeDepot.com • #PhotoBombPop online promotion, to drive incremental volume for their key and custom microsite customer, Walmart leveraging Twitter & Instagram • Over 86,000 views of the DIY Projects • Little League Baseball and Softball • Pre-shop engagement was delivered by a and Clean Up & Organize Tips pages on a sponsorships blogger network, digital coupons, FSI and customized website narrative content driving traffic in-store • Bomb Pop sponsored YouTube content • Secured high-caliber DIY social influencers • Crowd-sourced video content • Walmart exclusive in-pack lip balms were with a strong millennial readership (our • PR support for National Bomb Pop Day (June 25) aligned with Celestial Seasonings tea flavors, core target demographic) to create and and provided a “surprise and delight” benefit • Shopper marketing programs targeting moms distribute engaging content through the for shoppers integrated campaign AT-A-GLANCE WHO WE ARE PRODUCTS & SERVICES KEY EXECUTIVES We are an independent, fully integrated, global marketing • Integrated Shopper • Media Buying & Planning Stanton Kawer, Chief Executive Officer agency that unites with brand, retail and healthcare Marketing • Digital Larry Deutsch, EVP/GM, Brand Marketing marketers to achieve remarkable business results. • S trategic Planning & • Creative Jeff Skolnik, EVP/GM,
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